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Time plays an important role in privacy management. Willingness to share decreases with time. Time affects different aspects of our lives, which in turn affect our sharing preferences. Possible reasons for the decrease in willingness to share: “staleness” and anachronism. Suggested mechanism: reviewing aged content. Eternal Sunshine? Longitudinal Privacy in Online Social Networks Oshrat Ayalon and Eran Toch {oshratra, erant}@post.tau.ac.il, http://toch.tau.ac.il Would you like that posts you are publishing today will be seen on your Facebook Timeline, in five years from now? Between-subjects user study (n=298) Recruitment: Our Facebook application research framework 1. INTRODUCTION 2. METHODOLOGY 3. MAIN RESULTS Willingness to share decreases with time. Present time privacy (boyd, 2007; Stutzman, Gross and Acquisti, 2013) Our study Regrets (Wang et al., 2011) Publication Time 1 year 2 years and more Years 0-1 1-2 2+ Changes in social circles result in a decrease in willingness to share. A post is becoming less representative with time. 4. CONCLUSIONS The impact of time is stronger for young users.

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Page 1: Eternal Sunshine? Longitudinal Privacy in Online Social ... · age 18—24 — 25-34 £35+ age 18—24 — 25-34 — 35+ 250 500 750 1000 Time since publishing the information (in

• Time plays an important role in privacy management.

• Willingness to share decreases with time. • Time affects different aspects of our lives, which in turn affect our sharing preferences. • Possible reasons for the decrease in willingness to share: “staleness” and anachronism. • Suggested mechanism: reviewing aged content.

Eternal Sunshine? Longitudinal Privacy in Online Social Networks

Oshrat Ayalon and Eran Toch {oshratra, erant}@post.tau.ac.il, http://toch.tau.ac.il

Would you like that posts you are publishing today will be seen on your Facebook Timeline, in

five years from now?

• Between-subjects user study (n=298) • Recruitment:

Our Facebook application research framework

1. INTRODUCTION

2. METHODOLOGY

3. MAIN RESULTS

Willingness to share decreases with time.

Present time privacy

(boyd, 2007; Stutzman,

Gross and Acquisti, 2013)

Our study Regrets

(Wang et al., 2011)

Publication Time 1 year 2 years and more

Years 0-1 1-2 2+

Changes in social circles result in a decrease in willingness to share.

A post is becoming less representative with time.

4. CONCLUSIONS

The impact of time is stronger for young users.