Derek PriceDirector, North AmericaExpedia Media Solutions

Previous experience: 20+ years in travel industry holding roles from market management to business development.

Fun Fact: I graduated from culinary school…

200sites

75countries

35languages

ExpediaMediaSolutionsGlobalNetwork

ReachYourTargetAudience

3

Contextual,ExpediaTravelerTargeting

• Origin,destination,hotelstarrating,airclass,etc.

ExpediaTravelerProfileTargeting

• Business,leisure,family,luxury,frequentflyer,etc.

DemographicTargeting• Gender• Age• Householdincome

IPTargeting• Geographiclocation

(country,state,DMA)• Platformandbrowser

type(mobileandtablet)

3rd Party-SuppliedBehavioralTargeting

• In-marketforauto,finance,retail,etc.

• Interestedinoutdoors,food,arts&entertainment

3rd Party-SuppliedBusiness-to-BusinessTargeting• Title,companysize,

function,etc.

CustomTargeting

• Combine1st partytraveldatawithIPor3rd partyprofiletargets

BrandUSAAffinityCo-OpCampaigns

Themissionweshare:ToencourageincreasedinternationalvisitationtotheUnitedStatesandtogrow America’sshareoftheglobaltravelmarket

9

OurLearnings

Partnership Test&Learn

10

Learnmoreatourblog:https://blog.advertising.expedia.com

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