I tried to address/attract my target audience using many effective features in my magazine. I took inspiration from magazines such as Q and Rolling Stone,

and I was influenced by the different fonts and layouts of each page (for example). Here are some ways I attracted my audience…

I chose to mention that Glastonbury Festival line up was featured in my magazine, as Glastonbury is a popular music festival with my target demographic: it features bands/solo artists that would appeal to my audience, such as Jay Z and Lana Del Rey.

I chose to include ‘100 Best New Acts To Look Out For’, as my target demographic like to keep up to date with new things such as trends and music. This feature will ensure that my readers are in the know and up to date.

I included a catchy selling line that says, ‘A Quality You Cannot

Describe That Makes Music Very Special’. This will appeal to

my audience as it ensures the magazine will be special to

them and of the highest quality.

I included the name of a popular DJ (Martin Garrix) as

he is attractive to my target audience because he is ‘on

trend’ at the moment.

I included more images on the cover of my band ‘Neon Lights’

as they have the conventional ‘teenage girl’ look about them,

which will relate to many people within my target

demographic and attract them to my magazine.

I decided to include a ‘sneak peak’ of my band’s video shoot as my audience like to be in the know, so a ‘sneak peak’ will make them feel as if they are the first people to have seen this video shoot, therefore they will feel totally up to date with the latest news about popular music.

I decided to include images from Beyoncé's Mrs Carter World Tour

as she is a popular, highly respected artist who is very on

trend at the moment and attractive to my demographic.

Many people within my audience who answered my questionnaire said that they would be attracted

to my magazine if Beyoncé was on the cover, so the mention of

her in my contents page will appeal to them also.

I included a feature that allows my audience to subscribe to my

magazine for just £2 a month which will appeal to them,

because this is a price that the younger part of my demographic

could afford, and that the older part of my demographic could

also afford, however they wouldn’t have to splash out to

subscribe to my magazine.

I included a ‘Free Download’ for my readers of Kanye West’s new single as he is an artist that is popular with my demographic, therefore they will appreciate that they have a chance to download his music for free.

I included images of my band ‘Boys Capital’ and my solo artist ‘Ben Knapper’ in a ‘photo shoot’ setting, as I thought this would appeal more to my target audience than if they were in an outside setting (for example). This type of ‘photo shoot’ setting looks more cool, up-market and almost more expensive which will appeal to my audience.

I included quite a sophisticated font for the title as I think this mirrors my target audience so will

therefore appeal to them. It is easy to read and stands out on the page as it contrasts the rest of the

more simple text.

I included a large, black and white main image as I think that a black and white edit looks more classy

and slick – I believe this reflects my target demographic, and the image of a young, female

solo artist will attract them.

I decided to include an ‘exclusive code’ for 20% off Frankie’s album, as I believe the word

‘exclusive’ will address my target audience: they again will feel like they are up to date and in the

know concerning current, popular music.

Similarly to my cover page, I used a ‘sneak peak’ feature here as well to

make the audience feel like they will be the first to hear Frankie’s brand new

album before anyone else.