October 21, 2020

EVENT SPONSORSHIP IN THE

COVID-19 WORLD

BRENT BAROOTES

President and CEO

Where to find me…

brent@partnershipgroup.ca

@partnershipgrp

@sponsorshipspecialist

www.linkedin.com/in/brentbarootes

TUESDAY MORNING COMMENTARY TMC www.partnershipgroup.ca

The Session Plan

1. General Overview

2. Six Steps for Sponsorship Success in

the COVID 19 World

3. What Else is Critical – Your Feedback

4. Questions and Discussion

About Proposals Today

Put away your past beliefs – time for a

paradigm shift

The game has changed

1. What can / should you have been doing already?

2. Plan and prepare for the future

3. Be ready for the New Norm in sponsorship around your organizations / events

There are 3 key stages of the pandemic from a sponsorship perspective:

1. Understand that things are different….

2. What you have always done is unacceptable

3. Creation of an environment of safety

4. Virtual and Digital are Critical

5. Communication is Essential

6. Story telling is critical

SIX STEPS FOR SPONSORSHIP SUCCESS IN A COVID WORLD

1. Understand that things are different….

SIX STEPS FOR SPONSORSHIP SUCCESS IN A COVID WORLD

The marketplace has become competitive:

• Charities in the game

• Non profits and member associations

• Pro and amateur sport

• Municipalities

• People holding “turf”

What has changed in the marketplace?

SIX STEPS FOR SPONSORSHIP SUCCESS IN A COVID WORLD

2. What you have always done is unacceptable

3. Creation of an environment of safety

SIX STEPS FOR SPONSORSHIP SUCCESS IN A COVID WORLD

4. Virtual and Digital are Critical

SIX STEPS FOR SPONSORSHIP SUCCESS IN A COVID WORLD

SIX STEPS FOR SPONSORSHIP SUCCESS IN A COVID WORLD

5. Communication is Essential

SIX STEPS FOR SPONSORSHIP SUCCESS IN A COVID WORLD

6. Story telling is critical

ANY OTHER KEY AREAS THAT INVOLVE SPONSORSHIP THAT SHOULD BE

ADDRESSED?

✓ Will my sponsors be back / hang around?

✓ What can I be doing right now?

✓ Will sponsorship still exist?

✓ When will live events return and what will they look like for sponsors?

✓ What does the “New Norm” look like?

QUESTIONS YOU MAY ALREADY HAVE

QUESTIONS & DISCUSSION