Evolis Loyalty Guide En

7/30/2019 Evolis Loyalty Guide En

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WHAT TYPE OF CARD?

WHICH CARD PRINTER?

Retailers and Loyalty


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ThisThisThisThis guideguideguideguide isisisis intendedintendedintendedintended forforforfor smallsmallsmallsmall andandandand largelargelargelarge businessesbusinessesbusinessesbusinesses asasasas wellwellwellwell asasasas independentindependentindependentindependent retailersretailersretailersretailers whowhowhowho

wishwishwishwish totototo developdevelopdevelopdevelop aaaa customercustomercustomercustomer loyaltyloyaltyloyaltyloyalty programprogramprogramprogram....

Two questions are addressed:

General information about loyalty programs;

What is the best way to print your loyalty cards?


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Customer retention:Customer retention:Customer retention:Customer retention:

an essential component of customer relationship management

TheTheTheThe aimaimaimaim isisisis twofoldtwofoldtwofoldtwofold::::

Meet the expectations and requirements of your customersMeet the expectations and requirements of your customersMeet the expectations and requirements of your customersMeet the expectations and requirements of your customers

Increase profitabilityIncrease profitabilityIncrease profitabilityIncrease profitability

""""ItItItIt isisisis easiereasiereasiereasier andandandand 5555 timestimestimestimes lesslesslessless expensiveexpensiveexpensiveexpensive totototo maintainmaintainmaintainmaintain andandandand retainretainretainretain aaaa customercustomercustomercustomer thanthanthanthan totototo acquireacquireacquireacquire

newnewnewnew ones"ones"ones"ones" ****

Before starting a loyalty program, you must ask yourself a few questions, such as:

Will the program target all your customers or just one segment? Will a special program be implemented?

What kinds of benefits will you offer your customers?

What technologies will you use (cards, information systems)?

How much will it cost you?

In this guide, we are going to focus on the printer you will need for your future loyalty cards.

But before going on, let's look more specifically at customer retention and loyalty cards.

* Source: Harvard Business Review article "The Profitable Art of Service Recovery",

Authors Christopher Hart, James Heskett, W. Earl Sasser, Jr.


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KeyKeyKeyKey Customer Retention FiguresCustomer Retention FiguresCustomer Retention FiguresCustomer Retention Figures

1. 20% of your customers generate 80% of your sales

2. 10% of your customers generate 90% of your sales

3. A very satisfied customer tells 3 other people

4. A dissatisfied customer tells 12 other people

5. A very dissatisfied customer tells 20 other people

6. 98% of dissatisfied customers never complain, they just leave you

7. Negative experiences account for 65% of lost customers

8. 75% of negative experiences have nothing to do with the product

9. The main reason why customers leave you is that they are not being treated well

10. Recruiting a new customer costs three times more than retaining one

11. Winning back a dissatisfied customer costs 12 times more

12. Over a period of five years, a company retains 20% of its customers on average.

13. Increasing customer retention rates by 5% increases your profits by 25 to 55%

Why wait? Offer your customers a personalized loyalty card. You have everything to gain,

especially higher sales!

Source: Customer Genius by Peter Fisk published March 20, 2009 by Capstone

Publishing Ltd.. The author uses many real world examples.


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What is a loyalty card?What is a loyalty card?What is a loyalty card?What is a loyalty card?

Among the existing customer retention tools, loyalty cards remain the most popular, and

more and more businesses (independent retailers and large retailers) offer loyalty cards tobuild long-term customer relationships.

Cards are a strategic tool in customer retention and acquisition.

Loyalty card advantages:

Customers enjoy benefits or promotions;

Customers are identified by name, address, telephone number, customer number

Loyalty cards are not mandatory but many customers sign up for them to receive discountsor promotions and enjoy benefits such as access to priority check-out lines and other

privileges.

"Key"Key"Key"Key figuresfiguresfiguresfigures:::: nearlynearlynearlynearly 90 909090%%%% ofofofof FrenchFrenchFrenchFrench peoplepeoplepeoplepeople havehavehavehave atatatat leastleastleastleast oneoneoneone loyaltyloyaltyloyaltyloyalty cardcardcardcard andandandand almostalmostalmostalmost alwaysalwaysalwaysalways

useuseuseuse itititit atatatat thethethethe store"store"store"store"

Source: Study conducted by ACNielsen


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Print your loyalty cards directly at your place of business andPrint your loyalty cards directly at your place of business andPrint your loyalty cards directly at your place of business andPrint your loyalty cards directly at your place of business and

increase your salesincrease your salesincrease your salesincrease your sales

2222 ---- InstantInstantInstantInstant issuanceissuanceissuanceissuance andandandand personalizationpersonalizationpersonalizationpersonalization ofofofof cardscardscardscards inininin storesstoresstoresstores isisisis aaaa growthgrowthgrowthgrowth driverdriverdriverdriver forforforfor eacheacheacheach storestorestorestore

Instant printing strengthens customer relationships and the store's brand image

Create custom designs according to customer profile (affinity cards)

Personalize and instantly update customer data

Enhance and differentiate the brand - Innovative, modern, caring store

Increase brand visibility - additional interactive advertising medium

Your loyalty program becomes more effective and boosts sales at each outlet

Customers can use the card immediately to enjoy the benefits of the loyalty program,

even if the card is lost

More customers sign up and activate their cards because the process is so easy

1111 ---- PlasticPlasticPlasticPlastic cardscardscardscards areareareare thethethethe bestbestbestbest mediummediummediummedium forforforfor youryouryouryourloyaltyloyaltyloyaltyloyalty programprogramprogramprogram

Quality cards customers will be proud to use

Good advertising for the brand / store

Durable to minimize wear and loss

Cross-generational to appeal to everyone


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Printing your cards directly at your place of business is easy, fast and cost-

effective

Cost effective (no shipping costs, no processing costs)

Time-saving (no delays, instantly issue, update or replace cards)


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10 good questions to ask10 good questions to ask10 good questions to ask10 good questions to ask

Once you have chosen the software to manage your loyalty program, another important

question remains:

1. What is the the best way to print your loyalty cards?

2. Is there an easy-to-use desktop printer that can meet your needs?

3. How many cards do you plan to print?

4. Do you want to print single-sided or dual-sided cards?

5. Do you want to give the cards directly to your customers?

6. What type of information would you like to include on your loyalty card?

7. Do you want to encode data on your loyalty cards?

8. Do you also want to be able to create gift cards and original marketing materials?

9. Do you want to know where to buy the printer?

10. What are you going to need in addition to the printer (ink ribbon, cards, etc.)?

WeWeWeWe cancancancan helphelphelphelp youyouyouyou answeransweransweranswer thesethesethesethese questionsquestionsquestionsquestions andandandand adviseadviseadviseadvise you!you!you!you!

NotNotNotNot suresuresuresure whichwhichwhichwhich softwaresoftwaresoftwaresoftware totototo use?use?use?use?

EvolisEvolisEvolisEvolis worksworksworksworks withwithwithwith manymanymanymany integratorsintegratorsintegratorsintegrators andandandand softwaresoftwaresoftwaresoftware publisherspublisherspublisherspublishers withwithwithwith expertiseexpertiseexpertiseexpertise inininin loyaltyloyaltyloyaltyloyalty

programsprogramsprogramsprograms....

ContactContactContactContact usususus totototo discussdiscussdiscussdiscuss youryouryouryour projectprojectprojectproject:::: info@evolisinfo@evolisinfo@[email protected]

NotNotNotNot suresuresuresure whichwhichwhichwhich softwaresoftwaresoftwaresoftware totototo use?use?use?use?

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programsprogramsprogramsprograms....

ContactContactContactContact usususus totototo discussdiscussdiscussdiscuss youryouryouryour projectprojectprojectproject:::: info@evolisinfo@evolisinfo@[email protected]

This is where our expertise comes into play andThis is where our expertise comes into play andThis is where our expertise comes into play andThis is where our expertise comes into play and wewewewe can help you ask the rightcan help you ask the rightcan help you ask the rightcan help you ask the right

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questions:questions:questions:questions:


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Evolis Card PrinterEvolis Card PrinterEvolis Card PrinterEvolis Card Printer

Evolis designs, manufactures, and markets a comprehensive range of plastic card printing

solutions.

Evolis card printers instantly deliver personalized, encoded and secure cards:

- Printing in color or monochrome and with photo-grade quality,

- Graphic personalization: pictures, logos, texts, barcodes and more,

- Data encoding: magnetic stripe, contact and contactless chips (RFID). These encoding

options can be combined.

CardCardCardCard personalizationpersonalizationpersonalizationpersonalization leveragesleveragesleveragesleverages advancesadvancesadvancesadvances inininin technologiestechnologiestechnologiestechnologies forforforfor printingprintingprintingprinting andandandand encodingencodingencodingencoding datadatadatadata


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A matter of trustA matter of trustA matter of trustA matter of trust

ProvenProvenProvenProven expertiseexpertiseexpertiseexpertise andandandand qualityqualityqualityquality

Evolis card printers are known for their flexibility, robustness, ease of installation and use.

Evolis has developed renowned expertise and global acclaim in plastic card personalization

and customized printing systems.

Throughout the world, customers have reposed their trust in Evolis to provide them with

solutions for their standard or advanced plastic card applications.

OurOurOurOur majormajormajormajor referencesreferencesreferencesreferences inininin loyaltyloyaltyloyaltyloyalty solutionssolutionssolutionssolutions


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We are here to advise youWe are here to advise youWe are here to advise youWe are here to advise you

YourYourYourYour storestorestorestore needsneedsneedsneeds aaaa loyaltyloyaltyloyaltyloyalty cardcardcardcard

Loyalty cards help you:

Stay competitive

Increase store visits and purchase frequency

Reward your customers

Stand out and enhance your image

Retain customers (retaining customers costs less than acquiring new ones)

Once things are set up, all you have to do is run promotions regularly, build a personalized

relationship and provide excellent customer service.

EvolisEvolisEvolisEvolis cardcardcardcard printersprintersprintersprinters areareareare thethethethe solutionsolutionsolutionsolution totototo youryouryouryour needsneedsneedsneeds.... EachEachEachEach ofofofof ourourourour printersprintersprintersprinters meetsmeetsmeetsmeets aaaa specificspecificspecificspecific

needneedneedneed inininin thethethethe loyaltyloyaltyloyaltyloyalty cardcardcardcard marketmarketmarketmarket....

From printing on demand, small, medium or large runs, to volume printing

Rewritable technology with the Tattoo RW printer

Instant printing at your customer service counter

Simple to install and easy to use

Stylish and compact, it fits nicely into your work environment

High quality card printing in under a minute

Evolis also offers e-Media CS software for customizing your loyalty cards

Don't wait! Call us today!Don't wait! Call us today!Don't wait! Call us today!Don't wait! Call us today!

We will gladly answer your questions and provide advice!We will gladly answer your questions and provide advice!We will gladly answer your questions and provide advice!We will gladly answer your questions and provide advice!

Still not sure? Need more information?

Contact us now at the following address: [email protected] and get free,

personalized advice for your project, with no obligation.

We will be happy to assist you!


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Overview of Evolis card printersOverview of Evolis card printersOverview of Evolis card printersOverview of Evolis card printers

Printer Features Advantages

Color & MonochromeSingle-sided, edge to

edge

Single cards or small runs

Classic version without

encoding

Expert version with

encoding

FlexibleModular

Easy to use

Compact

Print quality

Stylish

Eco-designed

Color & Monochrome

Single-sided with or

without dual-sidedactivation key

Edge-to-edge printing

Medium and large runs

Encoding options:

magnetic stripe, contact

and contactless chips

Powerful

Ergonomic

Modular and scalableCompact

Easy to use

Print quality

Eco-designed

Color & Monochrome

Dual-sided

Edge-to-edge

VolumeMAG encoding, contact

and contactless chips

Easy to use

Modular

Print quality

Cost control

Rewritable Monochrome

Single-sided

With margin

Magnetic encoding

Economical and

ecological solution (card

can be rewritten over

500 times)

Instant update

Evolis recommends the Tattoo RW: Rewritable technology for bettercustomer relationship management!

Print and update promotions directly on the card

Instant updates at no additional cost (update reward points,customer name and address, promotions, and more)

Economical and ecological solution

Modern and innovative image


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Independent retailers &

Loyalty

Headquarters14, avenue de la fontaine

49070, Beaucouz, France

T +33 (0) 241 367 606 - F +33 (0) 241 367 612 [email protected] www.evolis.com

More information about Evolis printers

Contact us now at the following address: [email protected]

Visit our website: www.evolis.com

Documents

Evolis Loyalty Guide En