Exhibit and Sponsorship Opportunitiesdownload.101com.com › gig › ... › SitecoreDownloads › ... · effective speaking opportunity is to speak in a Conference Session. All conference

Exhibit and Sponsorship Opportunities

FOSEInstitute.org/Cyber

December 8-9, 2011Walter E. Washington Convention Center Washington, DC

ANNUAL12th

PRODUCED BY

2For sponsorship and exhibit opportunities, please contact Craig Berezowsky at [email protected] or at 703.876.5078.

focuses on the advanced technologies, strategies and policies that address network and information in government, and between government and the private sector. Cybersecurity will explore the pain points that agency executives face, and emerging solutions on a range of cybersecurity topics including: Policy and legislation impacting network security; IT security operations and the need to move from defensive forensics to proactive operations and mitigation; and compliance requirements.

The conference will provide an educational forum for government and private industry Chief Information Security Officers (CISO), CIOs, CTOs, chief architects, IT security specialists and senior IT program management to discuss how to anticipate, prepare for, deter, and respond to attacks upon their IT infrastructure and information.

Plans for the 2011 Cybersecurity Conference call for a special focus on “Achieving Real Continuous Monitoring.” Mandated by the White House and the Office of Management and Budget, and supported by standards established by NIST, continuous network monitoring nevertheless presents a host of challenges for agency executives. Among topic areas the Cybersecurity Conference plans to explore:

• Continuous monitoring in the cloud—A look at how the private sector manages continuous monitoring and how public-private partnerships are shaping the discussion.

• Securing Mobile Devices—Steps that can be taken to secure data moving back and forth on all those mobile devices

• Security Operations Centers—A look at the latest practices in managing Security Operations Centers.

• New C & A Processes—How agencies and vendors need to adjust their certification processes and security implementation plans (and how FedRAMP may or may not make a difference.)

• Security Management—How governance processes must change to deal with incidence response, and what CIOs and CISOs need to do to reduce their IT footprint against threats.

• Innovation—A look at the latest innovative products, ideas, technologies to improve “Intrusion Tolerance” and response (such as adopting “virtual sandboxing”)

By sponsoring and exhibiting at the conference, your organization will:• Reach government influencers, decision-makers and potential buyers

• Generate new high-quality leads

• Create brand visibility and positioning within the market

• Expand your network within the community

THE FOSE INSTITUTEFor 35 years, FOSE has been the most comprehensive resource for pioneering technology solutions, applications and ideas that support the missions and productivity of government organizations. We have gathered all the knowledge, expertise, and insight over the past 35 years to form the FOSE Institute: a repository of innovative, smart, and relevant ideas for government IT.

As a part of the FOSE Institute, the FOSE Institute Conferences present topic-based, focused education on the specific needs of the government technology executives and managers. Whether it is securing our nation’s IT systems, networks, and data, to enabling change and informing decisions through Knowledge Management, the FOSE Institute Conferences bring together essential education and vision to engaged government IT decision makers.

The 2011 FOSE Institute conferences include:

• Cloud Computing & Virtualization

• Cybersecurity

• Enterprise Architecture

• Geospatial

• Knowledge Management

• Outlook 2012

• FOSE Annual Conference and Expo

Each focused event drills down into the strategies, technology, and services that help build great government. With speakers from all areas of government and the industry visionaries that invent tomorrow’s technology tools, the FOSE Institute educates and inspires our attendees to revolutionize the way government does business.

The Cybersecurity Conference and Exposition

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2010 DEMOGRAPHICS

The 2011 FOSE Institute Cybersecurity Conference is designed to bring together a combination of lecture, workshop style sessions, and panel discussions to maximize the learning, leadership and networking opportunities in a two and a half day program. We anticipate that the program will include four (4) tracks, each with several sessions and up to four (4) panel discussions in each. Each day will kick off with a keynote presentation from a government or industry thought leader. Panel discussions will bring industry and government together for interesting debates, case study reviews, and forward-looking opportunity discussions.

There are four (4) opportunities to use speaking opportunities to position your company as, or along side, experts in the industry. The best and most cost effective speaking opportunity is to speak in a Conference Session. All conference session speaking opportunities are free. See the Call for Papers on the event website for more information.

The three other opportunities are:

• Panel Seat

• PEP Session

• Session Sponsorship

Please see the Educational Sponsorship section for more information.

In 2011, we anticipate over 1,500 key executives from government and industry to attend the FOSE Institute Cybersecurity Expo Hall. Based on the 2010 profiles, the majority of these attendees are buyers, significant influencers, and end users. Many of the attendees are looking for products, services, and partners. We are announcing two new and significant improvements for 2011 to help you further your marketing and branding opportunities. First, the expo floor will be open for two (2) full days. Second, we are including a VIP reception on the floor that will be open to those attending the conference—putting you in front of them without additional clutter.

CONFERENCE AND EXPOSITION INFORMATION

TOTAL ATTENDANCE: 1250+ PROFILE BY AGENCY

Federal Civilian

Government 72%

Department of Defense 22%

State and Local Governments 6%PROFILE BY TITLE

IT / Network / Telecom Management 31%

Systems Analyst / Integrators / Programmers 23%

Executive / Administrative / Operations Management 21%

Program / Project Management 18%

Personnel / Procurement 4%

Other 3%


Floor Plan

Walter E. Washington Convention Center—Ballroom B and C

Updated: 2/3/2011

= 10´ x 10´ space

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ENTRANCE ENTRANCE

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ANTICIPATED SCHEDULE AND EXHIBIT HOURS:Please note that the following exposition hours may be subject to change. Consult the website for confirmation on set-up and teardown hours as well as Exhibit Hall hours.

December 8: 8:00 a.m.–4:30 p.m. Exhibitor move in and set-up

12:00–7:00 p.m. Registration

4:00–5:30 p.m. Keynote Speaker (conference attendees only)

5:30–7:00 p.m. VIP Reception on Exhibit Floor

December 9:7:30–8:30 a.m. Breakfast (conference attendees only)

8:45–10:00 a.m. General Session (all attendees)

10:00 a.m.–4:30 p.m. Expo Hall Open/Conference begins

12:00–1:30 p.m. Lunch

4:30–8:30 p.m. Exhibitor teardown*

The 2011 FOSE Institute Cybersecurity Conference and Exposition will be held at the Walter E. Washington Convention Center, the anchor of the hospitality and tourism economy of the District of Columbia. * Please note: Removal of exhibits prior to 2:30 p.m. on the final day will result in $500 fine.


PACKAGED SPONSORSHIPS Packaged sponsorships are designed to maximize your organization’s exposure and marketing dollars by providing pre-packaged products at a reduced price.

PLATINUM SPONSOR

$12,500

• 10´ x 10´ booth space

• Complimentary lead retrieval unit for your booth

• Four (4) full conference registrations

A PRE-CONFERENCE MARKETING CAMPAIGN comprising of:

• Your company logo and sponsorship recognition in the pre-conference direct mailings (including preview guides) to the Cybersecurity invitation database (based on production deadlines of mailings)

• Your company logo on all audience acquisition and exhibitor communication email blasts

• Medium Rectangle Ad (300 x 250) on the Cybersecurity website Homepage

• An enhanced listing on the Cybersecurity website to include your logo and 50-word company description in the sponsor section

• An enhanced call out in the exhibitor section of the Cybersecurity website to indicate level of sponsorship

ATTENDEE EXPERIENCE RECOGNITION ON-SITE comprising of:

• Your logo prominently featured in the sponsor recognition section of the Cybersecurity program guide

• Your logo on sponsor recognition signage (indicating Platinum Sponsor) placed at strategic locations throughout the Cybersecurity Conference and Exposition entrance area

• Full page ad in the Cybersecurity program guide

POST EVENT “CONTINUE THE MOMENTUM” CAMPAIGN comprising of:

• Two (2) HTML email blasts to attendee database (HTML to be designed by sponsors and approved by 1105 Events)

• Your company logo on all Cybersecurity post event communications to attendees and exhibitors

EXHIBIT AND SPONSORSHIP OPPORTUNITIESThe FOSE Institute Cybersecurity Conference and Exposition offers a comprehensive listing of exhibiting and sponsorship opportunities that will gain maximum exposure at the event. Your organization can choose from a basic booth package or maximize your investment with customized sponsorship packages and marketing opportunities. The FOSE Institute Cybersecurity Conference and Exposition sales team is also available to work with your organization to develop unique sponsorship opportunities based on your product or service.

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GOLD SPONSOR

$7,500

• 10´ x 10´ booth space

•Two (2) full conference registrations

A PRE-CONFERENCE MARKETING CAMPAIGN comprising of:

• Your company logo and sponsorship recognition in the pre-conference direct mailings (including preview guides) to the Cybersecurity invitation database (based on production deadlines of mailings)

• Your company logo on all audience acquisition and exhibitor communication email blasts

• An enhanced listing on the Cybersecurity website to include your logo and 50-word company description in the sponsor section of the Cybersecurity website

ATTENDEE EXPERIENCE RECOGNITION ON-SITE comprising of:


• Your logo on sponsor recognition signage (indicating Gold Sponsor) placed at strategic locations throughout the Cybersecurity Conference and Exposition entrance area

POST EVENT “CONTINUE THE MOMENTUM” CAMPAIGN comprising of:

• Your company logo on all Cybersecurity post event communications to attendees and exhibitors

BASIC EXHIBITOR BOOTH PACKAGE

$3,300

• 10´ x 10´ exhibit space

• 8´ high back-wall drape with 3´ high side drape

• 7˝ x 44˝ identification sign with your company name and booth number

• Carpeted booth

• Two (2) full conference registrations (additional full conference registrations beyond the complimentary passes allotted can be purchased for $495 each.)

• Company listing in program guide (company name, address, 25-word description, company URL)

• Company listing on website (link to company homepage on exhibitor page of Cybersecurity event website)


EDUCATION SPONSORSHIPS One of the most important aspects of Cybersecurity is the educational program. By sponsoring an education session you will reinforce your brand as well as make a connection with your targeted market—tying your brand to content experts.

KEYNOTE SPONSORSHIP

$8,000 – $12,000/keynote

(Three (3) keynotes available)

• 2-minute speaker introduction by a senior executive of sponsoring company

• Sponsorship featured on signage at keynote

• Sponsorship featured on slides prior to presentation

• Literature distributed on the chairs of all attendees

• Up to five (5) full conference registrations for sponsor’s employees and guests

• Logo with link on keynote and on sponsors’ page on website

• Logo by keynote and on sponsors’ page in the Cybersecurity program guide and on-site signage

• Enhanced program guide listing (shaded call out that includes company logo) for sponsor’s online listing

• VIP seating for up to ten (10) employees, customers and guests

• Full page 4-color ad in Cybersecurity program guide

PANEL SEAT SPONSOR

$12,000Upon the announcement of the Panel Sessions, one seat per panel will be open for sponsorship. These seats will be open for three (3) months only and are subject to approval by the Cybersecurity content board. Seat sponsorship is open only to companies that can provide an executive that is considered an expert and can add to the relevance of the content. All executive panelist names must be submitted for approval and can not be switched out. Because of the nature of the presentation and environment, no panel session branding is permitted with the Panel Seat Sponsorship.

• Placement of an executive on the panel

• Executive biography with other panel member bios

• Introduction of the executive by panel host

• Executive and company title, logo, and company on panel slide

• Full page ad in program guide

PROFESSIONAL EDUCATION PROGRAM (PEP) SESSIONS

$3,000PEP Sessions are a great way to highlight your company expertise that expands beyond the conference attendees and are available to all expo attendees. The PEP sessions are 45-minute sessions that are on or near the expo hall. While content is not reviewed by the content team, it is highly recommended that PEP sessions are on relevant topics and remain highly educational. Sessions that have attempted to create overly zealous marketing statements have been met with skepticism for this highly qualified audience.

• One (1) 45-minute session

• Sponsor logo outside door

• Sponsorship logo on slide as people enter and leave the PEP Session

• Literature distributed on PEP Session seating (option—provided by sponsor)

• Two (2) full conference passes

• Logo with link on PEP Session web page

• Logo in program guide—PEP Session sponsor section

• Enhanced program guide listing

CONFERENCE SESSION SPONSORSHIP

$1,750/session• 2-minute speaker introduction by a senior executive of

sponsoring company

• Literature placement in room

• Sponsorship featured on slides prior to presentation

• Full conference registration

• Logo with link by session on website

• Logo by session in the program guide and on session signage on-site

(Must be an exhibitor to sponsor a session)


FOSEInstitute.org/Cyber 9

BRANDING SPONSORSHIPS Branding sponsorships allow you to customize your marketing and branding effort to specific targeted attendees and are based on your strategy and budget requirements. All sponsorships are produced with the quality that you would expect reflected within your brand. Your company logo will be prominent and appropriate within all of these items to gain maximum brand exposure.

VIP RECEPTION SPONSORSHIP IN THE EXHIBIT HALL The VIP Reception will take place on Wednesday in the Exhibit Hall. This sponsorship includes pre-event email blasts highlighting the party, an exclusive sponsor email, and a post conference email blast to the entire attendee database.

VIP RECEPTION BRANDING BENEFITS:• Your company logo and sponsorship recognition in the pre-conference direct mailings,

(including preview guides) to the Cybersecurity invitation database (based on production deadlines of mailings)

• Three (3) pre-event email blasts to conference attendee list highlighting your company’s sponsorship of the VIP reception (HTML designed by 1105 Media)


• Your company logo on drink tickets handed out to paid attendees at reception

• Your company logo on signage posted at drink stations as well as your company logo on event napkins

• Additional party passes available for sponsor or clients (up to five (5) reception passes)

$12,000 (single sponsorship)

$4,000 (If shared, four (4) sponsorships available)

REFRESHMENT BREAK Get prime exposure with every conference guest. As a refreshment break sponsor, you will provide refreshments and light snacks, while placing your company message front and center in signage with your logo and message and a table with your company literature.

$1,000/break

CONFERENCE PORTFOLIO AND PEN Sponsored portfolio and pen distributed to all conference attendees. Portfolio and pens provided by 1105 Media.

• One (1) full conference registration • Logo with link on sponsors’ page on website • Logo on sponsors’ page in the program guide and on signage on-site

$5,500

LANYARD Your company logo will be seen throughout the show when you sponsor the show lanyards. Lanyards provided by 1105 Media.

$3,500

BADGE Your company logo will be seen throughout the show when you sponsor the show badges. Badges provided by 1105 Media.

$3,800

CONFERENCE BAGHave every conference attendee promote your company as they carry your branding on the show floor and throughout the show. Bags provided by 1105 Media.

$5,000

ONLINE REGISTRATIONYour company will be marketed to every pre-registered attendee with your banner ad on every page of attendee registration and the registration confirmation.

$2,500

ON-SITE REGISTRATIONBe the first company to greet attendees as they pick up their badge or register on-site. Sponsorship includes your logo on registration screens, counters, kiosks, and signage.

$3,000 (up to 4)

SPONSOR BENEFITS IN THIS CATEGORY INCLUDE:

•Pre-conference marketing, including your company logo branding in the conference preview guide and program guide (based on deadline of sponsorship submittal)

•Enhanced program guide listing that includes recognition of sponsorship (via icon next to company logo).

All opportunities subject to availability.


MARKETING OPPORTUNITIESGet the most from Cybersecurity Conference 2011! Extend the branding opportunities and include pre-conference, conference, and post-conference marketing opportunities. Our conference sales team is also available to discuss additional opportunities at the conference.

SHOW BAG INSERT $1,500

Promote your company in the official show bag provided to every conference attendee. Include a flyer, brochure or promotional item that will inform attendees as well as catch their attention.

(Note: inserts provided by sponsor; limit one (1) insert per sponsor)

PRE/POST-CONFERENCE EMAIL BLAST

• Pre-Conference (estimated 25,000): $2,500/use

• Post-Conference (estimated 1,000): $1,500/use

HTML designed by sponsor and approved by 1105 Media. All mailings will be performed by 1105 Media.

WEBSITE

100% of our attendees register for Cybersecurity via the web and revisit the site to check for an updated exhibitor list, travel information, and conference session updates. Be seen by these attendees before the event commences. Brand your product or service with strategically placed web ads. Each opportunity is limited to a maximum of (four) 4 rotating advertisements per month.

• Leaderboard (728 x 90) Interior Pages Only $1000/month

• Vertical Box (120 x 240) Interior Pages Only $500/month

PROGRAM GUIDE ADVERTISING

The official program guide and addendum is a powerful tool to reach decision makers with your message. Your message will be seen by attendees and assist them in navigating the show floor and finding exhibitors. The program guide is also a year-round reference guide to products, services, and companies. (All positions are 4-color)

• Back Cover $2,500

• Inside Front Cover $2,500

• Inside Back Cover $2,500

• Full Page $800

• Half Page $650

*Available to exhibitor and sponsors only.

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ATTENDEE ACQUISITIONCybersecurity Pre-Event Attendee Marketing FOSE Institute Cybersecurity Conference attracts attendees through an extensive, aggressive and strategic marketing plan that leverages the reach of the 1105 Government Information Group’s market-leading brands as well as the market’s leading associations and publications.

FOSE Institute Cybersecurity Conference attendee marketing efforts reach a total of 300,000* Government and private industry Chief Information Security Officers (CISO), CIOs, CTOs, chief architects and senior IT program managers from the 1105 Media Database. Subscribers to Federal Computer Week, Government Computer News, Defense Systems and Washington Technology magazines as well as attendees of past 1105 produced Cybersecurity conferences are included in the marketing efforts. In addition, the annual event is actively promoted to our prospective audience through social networking efforts on Twitter, Facebook and LinkedIn.

* Marketing plan is estimated and may be adjusted to enhance the success of our marketing programs.

About 1105 Event GroupThe 1105 Event Group is a division of 1105 Media Inc. and is the leading producer of expositions, conferences, and executive events for the government and defense information technology industry as well as the private sector enterprise computing markets. Flagship events include GovSec/U.S. Law, Visual Studio Live!, TechMentor, and Web Design World conferences, as well as the FOSE Institute conference series.

From a 200 person C-suite summit to 12,000 attendees at our largest trade show, our events give you in-person access to decision makers at each step of the purchasing cycle.

1105 Media is based in Chatsworth, CA with primary offices throughout the United States and more than 300 employees. For more information, please visit www.1105media.com.

O C T O B E R 2 0 1 0 T H E M A G A Z I N E F O R G O V E R N M E N T C O N T R A C T O R S

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Explosive growth during a tough economy is the hallmark of these government contractors

2010 Fast 50

GTSI Suspension for Alleged Small-Business Violations Puts Reseller’s Future at Risk Page 41

Matthew Cayouette, FedStore

We’re proud to be among a family of products serving the government marketplace.


PRODUCED BY


CONTACT US

SPONSORSHIP AND EXHIBIT OPPORTUNITIES

Craig Berezowsky [email protected] 703.876.5078

MEDIA AND PARTNER OPPORTUNITIES

Don Berey [email protected] 703.876.5073

CONFERENCE PROGRAM QUESTIONS AND EXHIBITOR RELATIONS

Karen Francisco [email protected] 703.876.5042

REGISTRATION OR HOTEL INQUIRIES

Mary Birnie [email protected] 703.818.3800

SAVE THE DATE

FOSE INSTITUTE EVENTSFor more information, log onto: www.FOSEInstitute.org.

May 2-4, 2011

July 19-21, 2011

September 13-14, 2011

September 6-8, 2011

OUTLOOK2 0 1 2

December 6, 2011

November 8-10, 2011

1105 MEDIA EVENTSFor a full list of all 1105 Media events log onto www.1105govinfoevents.com.

March 29-31, 2011

May 9-11, 2011

Orlando: March 14-18, 2011 Las Vegas: October 10-14, 2011

Las Vegas: April 18-22, 2011 Redmond: October 17-21, 2011Orlando: December 5-9, 2011

FE ATURING

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Exhibit and Sponsorship Opportunitiesdownload.101com.com › gig › ... › SitecoreDownloads › ... · effective speaking opportunity is to speak in a Conference Session. All conference