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Because New Zealand expects more Because we expect more of ourselves
Stakeholder Review 2018
EXPECT MORE
New Zealandrsquos expectations are changing and so are ours Ravensdown is a co-operative connected in countless ways to food creation in New Zealand
We set out to be transparent about what we impact and what wersquore impacted by We want to be able to show and to see in concrete terms how far things have progressed where and when
We invite comparison and welcome the challenge Our business has many moving parts and a footprint that we need to measure and ultimately mitigate Where we need to do more we will report the gap so we can tackle the issues up front Wersquore sourcing more and more quality data about the business so we can track our progress on a whole range of things that really matter ndash to set high expectations and work towards exceeding them
MEASURE
EX
PEC
T M
OR
E
UP
Ravensdown is inspired by and sets out to inspire all those working so hard around us such as our people and our farmers working across our industry and our country
The win-win that will carry the economy and the environment forward is best unearthed through collaboration We continue to explore solutions to the challenges of our time
GAME
Smarter farming is about acknowledging we can all do better For us the hunger to improve runs deep We showcase our innovations to give an idea of what you can expect from Ravensdown into the future
EX
PEC
T M
OR
E
CHANGER
GROUND
The big question is ndash how to feed people and animals in ways that command an appropriate premium and are sensitive to the use of our precious natural resources We believe smarter farming is the answer And we believe that Ravensdown has a vital role to play in helping make that happen
Wersquore breaking new ground to make farming a lot smarter with information technologies research data people and products
Wersquore out to prove that the right decisions made for the right reasons create visible differences that benefit all of us
BREAKINGE
XP
ECT
MO
RE
CONTENTS08 Key Highlights10 Chairrsquos Report12 CEOrsquos Report16 Financial Commentary18 Business Model20 Strategic Framework22 01 mdashmdash Trusted and Leading26 02 mdashmdash Quality Agri-products30 03 mdashmdash Enabled People34 04 mdashmdash Science38 05 mdashmdash Technologies and Services42 Governance44 Board and Leadership
So herersquos our story
This is us
Putting our stake in the ground and measuring our
progress from here
Because New Zealand expects more
Because we expect more of ourselves
MORE gt
CAPITAL INVESTMENT IN RampD
ADDITIONAL OPERATIONAL EXPENDITURE OF $47M
At a glanceK
EY
HIG
HLI
GH
TS
REBATE EQUITY RATIO
$47 71
NEW SOLUTIONS LAUNCHED
$41m
PER TONNE
PROFIT BEFORE TAX AND REBATE FROM CONTINUING OPERATIONS
$63m
ClearTechregSurflexreg
08 Key HighlightsRavensdown Stakeholder Review 2018
ENGAGEMENT SCORE
OUR ENGAGEMENT SCORE SEES US MEETING THE THRESHOLD FOR THE ANZ TOP QUARTILE OF AON HEWITTrsquoS BEST EMPLOYERS
68NET PROMOTER SCORE
19
938
OF RAVENSDOWN FERTILISER TONNAGE SOLD HAD FERTMARK REGISTERED COMPONENTS
OF INTERNATIONAL SUPPLIERS PERFORMANCE IS EVALUATED
85
PUBLISHED AGRONOMY PLANS
201718 LOST TIME INJURY
FREQUENCY RATE IS
1238362
2017 Carbon Footprint154407 tCO2e
100
OF PERMANENT EMPLOYEES ARE PAID AT OR ABOVE THE NZ LIVING WAGE
ASBESTOS REPLACEMENT EXPENDITURE
$21m
09Key HighlightsRavensdown Stakeholder Review 2018
WE CONTINUE TO BUILD THE LARGEST FARM ENVIRONMENTAL CONSULTANCY AND DEVELOP THE LARGEST TEAM OF CERTIFIED NUTRIENT MANAGEMENT ADVISORS IN THE COUNTRYJOHN HENDERSON CHAIR
10 Johnlsquos Report ndash ChairRavensdown Stakeholder Review 2018
Johnlsquos Report ndash Chair
JohnrsquosReport
Your board is happy to report another strong performance in the year ending 31 May 2018 Prudent management and good fundamentals meant we were in a position to make an interim cash rebate of $1750 cash per tonne in June followed by a final rebate of $2950 to be paid in August Profit before rebate was a healthy $63 million from our continuing operations
It is worth noting that Ravensdown is not here to maximise profit at the expense of our natural environment safety or our local communities As a co-operative whose purpose is to enable smarter farming for a better New Zealand we seek to optimise profit in a sustainable way
This means returns for shareholders take many forms including new products expertise and technology that help them reduce environmental impact and optimise value from the land We are pleased to be able to pay a strong rebate to transacting shareholders but we believe neither the profit nor rebate are reliable measures of our co-operative We are determined to report measures of progress openly and transparently in the spirit of Integrated Reporting
In August 2017 Ravensdown threw its weight behind the ldquoWater Pledgerdquo which was signed by several prominent agri-sector leaders as a commitment to swimmable waterways Since then we have
Introduced a new ClearTechreg effluent treatment system that has the potential to reduce the dairy sectorrsquos fresh water use by 42 billion litres
Continued to build the largest farm environmental consultancy and develop the largest team of certified nutrient management advisors in the country
Deployed HawkEyereg technology that will help farmers see and show how they are complying with environmental requirements
Looking ahead we are in lockstep with the agencies and ministries that have come together to develop the action plan for water quality that arose out of the Land and Water Forum We aim to help our customers maximise nutrient efficiency so we focus on losses that can occur and recommend a sweetspot of the right rate of the right product in the right place and time Many of the examples in this Stakeholder Review are directly supporting good farming practice
My fellow directors deserve credit for setting the bar high in terms of identifying Ravensdownrsquos reason to be here Enabling smarter farming for a better New Zealand is a call to action as well as a common purpose that has galvanised the team
Irsquod also like to thank Tony Reilly for his 14 years of service as a Ravensdown director ndash a phenomenal achievement as he retires from that role He generated respect for his well-considered contributions and ran the Remuneration and Appointments Committee during his time as its Chair
As part of an ongoing commitment to review our board structure we will be presenting some proposed changes to our constitution at the annual meeting this year This will see the composition of the board change over the next two years from eight area-elected and two independently appointed directors to six area-elected and three appointed directors
I would like to acknowledge the contribution of the Ravensdown team and its supply and research partners The leadership team ably directed by CEO Greg Campbell has done a fantastic job communicating and implementing the strategy that was determined by the board
CH
AIR
To view video please visitravensdownconzintegratedreporting
11Johnlsquos Report ndash ChairRavensdown Stakeholder Review 2018
OUR AIM IS TO HELP OTHERS REDUCE THEIR ENVIRONMENTAL IMPACT AND WE MUST LOOK IN THE MIRROR AND LOWER OUR OWNGREG CAMPBELL CEO
12 Gregrsquos Report ndash CEORavensdown Stakeholder Review 2018
Gregrsquos Report ndash CEO
Ravensdown has delivered another strong result and Irsquom enormously proud of the teamrsquos efforts and humbled by the support from shareholders
While this has been a consequence of a deliberate consistent strategy I see this fifth year of back-to-back progress as preparing the ground for a fundamental change that is needed within the agri-sector in general and within our co-operative in particular
The challenge facing so many businesses is how to thrive knowing natural resources are limited and need protecting while energy consumption emissions and water use need to be tackled Ravensdown is not just facing up to that fact but embracing it We are determined to help farmers manage their nutrients better
For us this is what lsquosmarter farming for a better New Zealandrsquo looks like Our aim is to help others reduce their environmental impact and we must look in the mirror and lower our own Being welcomed into the Sustainable Business Council last year joining the Climate Leaders Coalition and reporting our carbon emissions for the first time is just the beginning
The signals are strong The disruptive trends are many Societyrsquos expectations are ever higher
While we donrsquot pretend to have all the answers we must and will rise to the challenge The ambition has got to be that we could all look our grandchildren in the eye and say we tried our best to leave the planet in at least as good a shape as we found it Our staff are engaged with this higher purpose as shown by our staff engagement survey
Like last year this Stakeholder Review describes whatrsquos going well and where we need to do better It focuses on what matters to a variety of stakeholders and outlines how we add value both now
and into the future It is best read alongside our annual report which summarises our audited accounts for the year up to 31 May 2018 There are also videos on the website giving context to our story
Our shareholders have told us the best way to consider this co-operativersquos performance is to look at a range of inter-connected indicators and take a rounded view For example product quality matters and does not continue to occur or improve without investment And if we do not invest in the knowledge of our people the quality of advice would fall just as our physical assets would decline if we didnrsquot invest in maintaining them
It would be easier to ldquojog alongrdquo not trying to address asbestos in our stores and manufacturing facilities But we wouldnrsquot be doing our job if we just kicked the can down the road for future shareholders to bear A lsquohead in the sand and hope for the bestrsquo approach would represent a massive risk and would guarantee opportunities would be missed
Being clear-eyed about our role in the world the challenges we are facing and transparency of failure to hit targets is what this co-operative commits to We feel this fronting up is the best way to serve past current and future shareholders and contribute to the betterment of New Zealand
Investing in our network
For an organisation moving well over 1 million tonnes of granules minerals and rock around dust is always going to be an issue needing to be managed Apart from being a potential nuisance or hazard to staff and neighbours dust can also affect product quality through cross contamination As part of our commitment to creating a safe and healthy work environment we are focussing on dust management at our sites
CEO
GregrsquosReport
13Gregrsquos Report ndash CEORavensdown Stakeholder Review 2018
We have been busy installing dust suppression cones covers extractors doors roading and enclosures Good housekeeping handling protocols and quality imported or manufactured product also go a long way to cut dust occurring in the first place
Wersquore also looking at our stormwater which has the potential to contribute to the nutrient load into local waterways We need to manage this carefully throughout our network and there is much more we can and must do We have a number of new initiatives in place For example we are proud of the new store in New Plymouth which is showing the way with a filter pond system
Safety has yet again been a main area of focus and investment Ravensdown was proud to receive commendation from Worksafe for the way we worked with their team to resolve some issues we had with serpentine superphosphate
We are making strong progress through a long-term $17 million asbestos replacement programme and are already seeing the benefits to product quality as the replacement roofing makes the stores lighter and drier The health benefits of asbestos removal for neighbours and staff plus the more earthquake resilient buildings are harder to see but no less important
We know quality matters to our customers and spreaders For the past three years a consistent 82 have stated that fertiliser quality is excellent or very good and this means there is still room to improve from a high base
Environmental growth
Since starting in 2013 our environmental consulting business has delivered more than 33000 contracted hours of effort helping farmers with their mitigations and compliance needs The specialists also assist local and regional government deliver on their objectives while we support customers with practical responses to regulatory developments
We are now the largest farm environmental consultancy in New Zealand and the year ahead will all be about cementing our position as leaders and developing the team so the advice remains first rate We will also look for integration opportunities with our field-based team of agri managers
This is important as we know our customers trust the advice provided ndash our customer survey revealed that over 90 trusted the advice they received and agreed it was based on sound science
We will be structuring the Environmental team around three service streams
1 Regulatory compliance including our ldquoworry-freerdquo service where farmers ask us to take on all the steps involved in progressing or protecting a consent
2 Farm Systems Analysis where experienced highly trained specialists provide tailored advice for planning the future of the farm business
3 Integrated Catchment Management where we help farmers and local community members working together to protect their waterways
We are now the largest farm environmental consultancy in New Zealand and the year ahead will all be about cementing our position as leaders and developing the team so the advice remains first rate
To view video please visitravensdownconzintegratedreporting
14 Gregrsquos Report ndash CEORavensdown Stakeholder Review 2018
Subsidiary Aerowork took delivery of new bi-directional loaders while commissioning new maintenance software The staff of Aeroworkrsquos helicopter spraying operation bought that part of the business and continue to service Ravensdown and non-Ravensdown customers
New technologies that will boost automation and efficiency include the JD EdwardsOracle project that reduces manual processing HawkEyereg maps and records help farmers with making decisions and tracking actions C-Dax are rolling out their PastureMeter robot
The Nelson store was one of several buildings to benefit from the long-term asbestos removal programme New loaders were delivered to several locations
Demand for products and services
It was a record year for agrichemicals which are so important in protecting food grown for animals and humans Our seed product lines are also in demand as they too had a record year This all shows the agronomy offer is strong and our technical expertise is sought after The spreading ventures were busy but somewhat disrupted by the weather
Facing difficult trading conditions volumes of our animal health products were slightly down Wholly owned subsidiaries C-Dax and Aerowork had a profitable year The laboratory ARL continued to contribute positively
Lime tonnages were up as farmers looked to condition their soils and fertiliser tonnages were up with a significant contribution from new customers buying our products and industrial users buying more urea
Our joint venture Ravensdown Shipping Services provides added control in our supply chain Disruption to New Zealandrsquos supply of quality phosphate rock is a real risk to the agri-sector and was highlighted last year when a non-Ravensdown shipment of phosphate rock was seized in South Africa
We hosted a delegation from the company that supplies phosphate rock from the non self-governing territory of Western Sahara They outlined how many of the local Saharawi people are benefitting from that suppliers social development programmes and how many familiesrsquo livelihoods depend on the continuing legal trade in rock from that part of the world It seems clear that no group of activists speaks for all Saharawi We support the United Nations in its efforts for a solution to this long-running complex political dispute and will continue to monitor the activities of our supplier
Innovation progress
Our Primary Growth Partnership programme investigating improved aerial spreading precision is at the three-quarter mark on its seven-year journey We partnered with Massey to develop the AirScanreg technology which uses a hyperspectral camera to scan 1000ha an hour and provide several layers of information for analysis Vegetation soil fertility and economically optimal fertiliser application layers can then be provided for an evidence-based plan that can be sent to the IntelliSpreadreg-enabled aircraft
Sixty six farms have now utilised IntelliSpreadreg where computer-controlled hopper doors apply fertiliser where it is needed instead of where it is not So far 14 of land on those farms was excluded from application because it was ineffective culturally sensitive or environmentally vulnerable Avoiding this land in a way that is safer for pilots is a win-win for productivity and the environment
Work ahead involves continuing validation work testing that actual results match the modelled and scanned results We are also testing algorithms and systems that can verify placement rather than only indicating where the door opened or closed Our fifth Aerowork plane to be equipped with the IntelliSpreadreg system will take flight in Whanganui
In other developments C-Daxrsquos robot version of the PastureMeter will be launching in 2019 and we continue our investment through the Fertiliser Association of New Zealand into the OVERSEER nutrient modelling tool We also launched the ClearTechreg effluent treatment system that has the potential to drastically reduce water use in the dairy sector
Efficiency is the key
We repeated throughout the year what we started to say in last yearrsquos Stakeholder Review Sales tonnage is not the key performance metric for this co-operative Indeed in those situations where the science showed that the farmer and environment would gain from applying less fertiliser then that was a win for Ravensdown
Our coated urea product N-Protectreg saw significant growth on last year Compared to uncoated urea this Fertmark-accredited product reduces nitrogen emission to the air and keeps more nitrogen available to the plant In a ldquonitrogen-constrainedrdquo world which is also sensitive to phosphate loss we would expect to see strong growth in this ldquosmart fertiliserrdquo category of products
This is an important way we can help with smarter farming and customers and staff are engaged with this approach In the past four years we have welcomed 1900 new customers to the Ravensdown ranks
I thank our former General Managers of Operations and Organisational Development Kevin Gettins and Tracey Paterson for their contribution to the leadership team and welcome their replacements Stephen Esposito and Katrina Benedetti Forastieri
Ravensdownrsquos contribution to premium food creation in New Zealand was celebrated at two all-staff events early in our financial year Morale remains high with staff engagement levels now in the top quartile of NZ companies that survey with Aon Hewitt
We continue to engage with a variety of stakeholders and have achieved a lot on their behalf I thank the whole team for their contribution and I know they are up to the challenge ahead Volatility and uncertainty are increasing around the world But the company is better positioned than ever to deliver value now and into the future
15Gregrsquos Report ndash CEORavensdown Stakeholder Review 2018
Financial commentary
Good financial performance and a healthy profit before rebate and tax of $63 million from our continuing operations allowed us to invest in areas aligned with our strategic priorities and continue delivering enduring value for stakeholders Our discontinued operations made a loss of $ 08 million after tax
The strong result enabled us to pay a full rebate of $47 per tonne which includes the interim cash rebate announced in March 2018 Your co-operative is retaining the $7 million profit to reinvest in the business in order to support our smarter farming purpose
Revenue was up as underlying volumes increased and margins were maintained at sustainable levels
Total expenses were up by $3 million mostly comprising an increase in sales and marketing expenses and the RampD component of operating expenditure This rise was consistent with our focus on enabling smarter farming which meant recruitment of environmental consultants maintaining the development programme that fast-tracks the training of new recruits and investing in research into new products and capabilities
The profit was actively impacted as we continued our asbestos removal programme spending $2 million in 201718 This is the fourth year of our programme Ravensdownrsquos broader capital reinvestment programme has led to an increase in non-cash depreciation
Equity has increased by $23 million to $429 million Our equity ratio before rebates increased from 73 to 78 After rebates our equity ratio continues to remain strong Total assets rose to $605 million We held more inventory than last year as a deliberate decision was made to import certain raw materials to mitigate possible short-term supply chain disruption
Property plant and equipment rose by $20 million on the back of continued reinvestment and new infrastructure projects including finishing the New Plymouth store We committed $2 million to further improvements that benefit health and safety
Intangible assets rose by $5 million with drivers being developments in our Enterprise Resource Planning software ClearTechreg and digital technologies such as HawkEyereg and aviation maintenance software RAMCO
Investments like these were made possible by a very positive operating cashflow of $98 million This consistently strong performance assists us to fund our capital investments
Bank debt reduced and trade payables increased due to the fact we held slightly more inventory and achieved more favourable payment terms with overseas suppliers
The board remains mindful of the need to provide financial returns and to maintain financial strength so the co-operative can reinvest in value-driving initiatives
As the business model on page 18-19 shows financial capital is one of six resources that we have an impact on and are impacted by The six are interconnected and need to be considered and reported on in an integrated way
The value created from financial capital is economic returns in the form of rebates to our shareholders and profits retained for future investment Economic returns are impacted by our investment in RampD technology infrastructure improvements our environmental initiatives and training our people This increases intellectual manufactured natural and human capitals in such a way as to ensure longer-term value is created
16 Financial CommentaryRavensdown Stakeholder Review 2018
Financial Commentary
-20
0
20
40
60
80
2014 2015 2016 2017 2018
NET PROFIT ($M)
Net prot before rebate and tax from continuing operations
Net prot after rebate tax and discontinued operations ($m)
73
19
10
46
62
51
1
63
7
-11
0
10
20
30
40
50
2014 2015 2016 2017 2018
NET CAPITAL EXPENDITURE CASHFLOW ($M)
21
3033
46
39
0
100
200
300
400
500
2014 2015 2016 2017 2018
TOTAL EQUITY ($M)
357380 395 406
429
0
1
2
3
4
5
2014 2015 2016 2017 2018
RESEARCH AND DEVELOPMENT ($M)
29
34
40 39
47
0
40
80
120
160
200
2014 2015 2016 2017 2018
OPERATING CASHFLOW ($M)
185
110 106
60
98
0
10
20
30
40
50
60
2014 2015 2016 2017 2018
SHAREHOLDER RETURN ($t) (including tax credits)
373
8
500
0
410
0
450
0
470
0
0
20
40
60
80
2014 2015 2016 2017 2018
EQUITY RATIO ()
6571
75 73 71
00
05
10
15
20
25
30
2014 2015 2016 2017 2018
ASBESTOS REPLACEMENT ($M)
2422
26
21
-20
0
20
40
60
2014 2015 2016 2017 2018
NET BANK DEBT ($M)
49
6
-8
39
28
OPERATING CASHFLOW ($M)
ASBESTOS REPLACEMENT ($M)
NET CAPITAL EXPENDITURE CASHFLOW ($M)
NET BANK DEBT ($M)
-20
0
20
40
60
80
2014 2015 2016 2017 2018
NET PROFIT ($M)
Net prot before rebate and tax from continuing operations
Net prot after rebate tax and discontinued operations ($m)
73
19
10
46
62
51
1
63
7
-11
NET PROFIT ($M)FROM CONTINUING OPERATIONS
RESEARCH AND DEVELOPMENT ($M)
SHAREHOLDER RETURN ($T) (INCLUDING TAX CREDITS) TOTAL EQUITY ($M) EQUITY RATIO ()
During 2014 our focus was on operating cashflows as we restructured our business
Increase in profit reflects an increase in volumes sold
We have continued to add shareholder value with increasing total equity
We are committed to proactively replacing asbestos throughout our network
Comprises the operating costs of research and the costs of supporting development of new initiatives
We have maintained the financial strength we have rebuilt over recent years
Year-end debt remains within a low sustainable band
Capital investment returns to our normal reinvestment programme Includes investments in intangibles
For the third year in a row we have returned cash back earlier with an interim rebate
17Financial CommentaryRavensdown Stakeholder Review 2018
CO
LLAB
ORA
TION INN
OV
ATI
ON
INTEGRATION
BUY SHIP
MAKE STORE
BUILDINGTRUST
MEASURE MAP MONITOR
TEST ADVISE
PRECISION APPLICATION
TRAINING AND DEVELOPMENT USE AND DEVELOP
TECHNOLOGY
RESEARCH ACTIVITIES
How we define and create value
RESOURCES
EXTERNAL FACTORSACTIVE GOVERNANCE AND RISK MANAGEMENT
HUMAN CAPITAL
FINANCIAL CAPITAL
MANUFACTURED CAPITAL
INTELLECTUAL CAPITAL
NATURAL CAPITAL
SOCIAL AND RELATIONSHIP CAPITAL
18 Business ModelRavensdown Stakeholder Review 2018
VALUE CREATED
REDUCED ENVIRONMENTAL IMPACTS (see pages 23-25)
ENGAGED STAFF IN A SAFER ENVIRONMENT (see pages 30-33)
ECONOMIC RETURNS (see pages 16-17)
STRONGER COMMUNITIES (see page 25)
OPTIMISED VALUE FROM THE LAND (see pages 26-29)
RELIABLE SUPPLY OF QUALITY AGRI-PRODUCTS (see pages 26-29)
LEADING TECHNOLOGY SCIENCE AND INFORMATION (see pages 34-41)
TO ENABLE SMARTER FARMING FOR A BETTER
NEW ZEALAND
KA PŪKEKOTIA A RONGOMĀTĀNE KA POHO
KERERŪ A AOTEAROA
19Business ModelRavensdown Stakeholder Review 2018
Why wersquore here
HOW WE DELIVER ON THAT PURPOSE
We provide the products expertise and technology to help farmers reduce environmental impacts and optimise value from the land
New Zealand exports 95 of the food that it grows This can be seen as a net export of the nutrients embedded in the food because plants have extracted what they need from the soil Ravensdown helps return those key nutrients by supplying the essential elements that all plants whether eaten by humans or livestock need to grow
As a farmer-owned co-operative our commitment as nutrient efficiency specialists is to enable our customers to supply the necessary amount of nutrients ndash no more no less ndash and help minimise losses for the benefit of the farm and the environment This takes the form of services like those listed on the opposite page
WHERE ARE WE PRIORITISING
Quality agri-products such as Kiwi-made superphosphate imported fertilisers aglime animal health seeds and agrichemicals are the backbone of our product offering
Certified nutrient management advisors and environmental consultants are backed up with cutting-edge technologies Special aerial cameras that can assess soil nutrients remotely or software that shows where best to tackle potential phosphate run-off are just two examples
Science is the foundation for all our advice and innovation We invest in research and collaboration with universities and Crown Research Institutes supporting knowledge-sharing conferences and publish papers in peer reviewed journals
Enabled people are the most effective people In a fast-changing sector we focus on the ability of our teams to adjust and respond so they can help get the job done
Trusted and leading is how we set out to be seen We know that nothing less than doing the right thing day in day out is the best way to achieve this
Our stakeholders want to create a better New Zealand and we see our role as helping them
achieve that by enabling smarter farming
Smarter farming can deliver stronger rural communities reduced environmental impacts and growing prosperity for the country as a whole
Smarter farming is about challenging all aspects of farming knowing improvements are always possible and definitely needed
We canrsquot help with smarter farming without working smarter ourselves We need to keep innovating and changing so that we can continue to walk the talk
20 Strategic FrameworkRavensdown Stakeholder Review 2018
Strategic Framework
In developmentExisting Service
KE
Y
DIAGNOSTIC AND PREDICTIVE TOOLS Analytical Research Laboratories
Physical test results for soils and plants measure levels and validate predictive models
Robust models Predictive tools improve decision making about phosphate-loss mitigation or nitrogen use efficiency
Aerial sensing Scanning soil nutrient levels and vegetation from aircraft
ADVISORY SERVICES Nutrient Budgets and
good farming practice On-farm certified advisors who maximise nutrient use efficiency
Environmental Impact Advice Largest team in NZ specialising in farm environment planning and mitigating farm impacts
WATER MITIGATION ClearTechreg
Dairy effluent treatment system that could reduce fresh water use by 17000 Olympic-sized swimming pools a year
Integrated Catchment Management A collaborative multi-discipline approach to environmental management at a catchment level
APPLICATION AND PLANNING IntelliSpreadreg
Computer-controlled topdressing aircraft doors adjust spreading rate and avoid sensitive areaswaterways
Precision spreading GPS guided certified groundspreaders reduce risk of under- or over-application of nutrients
Precision blending Smart fertilisers including N-Protect with coating that reduces gaseous emissions
HawkEyereg Visual mapping and decision-making tool that brings all information and records together
How our services reduce environmental impacts
21Strategic FrameworkRavensdown Stakeholder Review 2018
88 SPENT ON DIRECT PURCHASES FROM LONG-TERM PARTNERS WITH SUPPLY CONTRACTS
ENGAGEMENT SURVEY
LONG TERM PARTNERS WITH SUPPLY CONTRACTS
Ravensdown our key suppliers and ultimately our customers benefit from our strategy to have long-term relationships
When partner and preferred supplier performance is high we reward that with our loyalty and ongoing business Expectations are clear and measures are in place so we can provide detailed feedback where we would like improvements to be made With a select few partners we are able to have a deeper multi-levelled relationship and collaborate in areas other than the day-to-day business
Trust is at the heart of long-term relationships We work hard on that with our key suppliers We will be seeking more direct feedback on our performance and to see what we can do to cement our aspiration to be ldquocustomer of choicerdquo for these suppliers We will continue to collaborate internally and with our supply partners to bring new technologies and innovations to life in our pursuit of smarter farming
We survey our staff on a variety of topics as a way to understand where we are doing well and areas to work on
Conducting our survey through Aon Hewittrsquos lsquoBest Employerrsquos Programme allows us to be measured against the best rated employers in Australia and New Zealand
Our goal is to be one of the top five employers of choice and the trends behind these surveys are one important indication of whether we are on track
Our overall engagement lifted 2 across the company to see us meeting the threshold for the ANZ Top Quartile of Aon Hewittrsquos Best Employers
5040
30
20
100
80
6070
90100
Bottom Quartile
Top Quartile
2018 ENGAGEMENT SCORE(2017 66)
68
Moderate Zone
Earning the right to lead
Ravensdown has many stakeholders Customers employees suppliers neighbours ndash all expect us to continue to do what we said we will do Building a resilient relevant business
is a strategic priority and of course this means change Throughout this change we will track our carbon footprint staff morale and customer goodwill
22 Trusted and LeadingRavensdown Stakeholder Review 2018
Trusted and Leading
Over time measures will be expressed as total tonnes of carbon dioxide (CO2) and CO2 per unit of output such as fertiliser tonnage
Mine to Port is the energy used in the transfer of materials from the source mine or plant to the Ravensdown ship
More than three quarters of our emission profile is represented by shipping As a ship charterer we look forward to the carbon reduction commitments being made by the international shipping industry becoming a reality
Manufacturing and distribution includes ship-to-store emissions in New Zealand and domestic operations Because the process of manufacturing superphosphate generates electricity our three acid plants can contribute electricity to the national grid
This electricity counts as a credit to our emissions profile The category also includes coal used in lime drying and fuels for New Zealand distribution to the stores network Aerial spreading entails the aerial operations that are controlled by Ravensdown
As a signatory to the Sustainable Business Councilrsquos Climate Leaders Coalition Ravensdown will actively seek to monitor reduce and report on its carbon footprint
The greenhouse gas inventory currently excludes all Joint ventures and C-Dax Limited
Limited assurance has been provided for our greenhouse gas emissions inventory by Ernst amp Young New Zealand Limited The Limited assurance statement is available in our integrated reporting website httpsintegratedreportingravensdown conzcontentdownloadsAssuranceReportpdf
154407 tCO2e
TOTAL CARBON FOOTPRINT 2017
MINE TO PORT501 tC02e
INTERNATIONAL SHIPPING117579 tC02e
AERIAL SPREADING5215 tC02e
MANUFACTURINGAND DISTRIBUTION31112 tC02e
Carbon footprint For the 2017 calendar year Ravensdown has compiled its first carbon footprint report focusing initially on its
own operations rather than upstream or downstream activities of its suppliers or users of its products
23Trusted and LeadingRavensdown Stakeholder Review 2018
There were four breaches of resource consents or general environmental rules in 201718
1 Hinds store had a non-compliance letter after Environment Canterbury reviews of consent compliance in February 2018 It related to aspects of a 2008 consent that had not been fully implemented By April the site was compliant with its resource consent
2 Christchurch Works is in the Hayton Stream catchment The City Council holds a stormwater consent with Environment Canterbury An infringement notice and fines totalling $1500 were incurred for a stormwater escape incident that the company reported
3 Napier Works ndash on 30 May 2018 a hole developed in a fibreglass pipe carrying acidic scrubber liquor from the manufacturing process The pipe was close to the main road Clean up of the four- minute emission entailed shutting the road for 35 hours Drains were protected and clean-up liquid was returned to the plant
4 Napier Works ndash in the April 2018 acid plant start up the company notified the Hawkersquos Bay Regional Council that it had breached National Environment Standards for sulphur dioxide emissions to air The short-lived breach has been addressed by venting to a higher point In relation to the incident an infringement notice and an abatement notice were issued in July 2018
In addressing a noncompliance letter from last year the Timaru store and Environment Canterbury have been working closely on understanding stormwater and seepage-related issues including isotopic testing currently underway
EMISSIONS OVER THREE SITES
Across our manufacturing sites we have reported on our atmospheric emissions for over 18 years We monitor state any breaches and record any interventions
Full details by site can be seen in the Operations Environmental Report 2018 on the company website
00
05
10
15
20
2014 2015 2016 2017 2018
kg S
O2
tonn
e su
per
0000
0001
0002
0003
0004
0005
0006
2014 2015 2016 2017 2018
kg F
ton
ne su
per
STACK FLUORIDE DISCHARGED TO AIR (KG F PER TONNE OF FERTILISER MANUFACTURED)
SULPHUR DIOXIDE DISCHARGED TO AIR (KG SO2 PER TONNE OF FERTILISER MANUFACTURED)
2419 2220172018 2016
NET PROMOTER SCOREreg
MORE PRECISION BLENDING
The co-operativelsquos two precision blending plants allow high quality blends to be made for specific farm requirements
At the Christchurch precision blending plant proof of the benefits on the new Surflex technology can be seen in the statistics on blend accuracy Blends were dispatched with an average variation from that ordered weight of only -006 with a tight standard deviation of the variation at 104
Customers continue to show trust in Ravensdown through their likelihood to recommend us to a friend or colleague
The Net Promoter Scorereg taken from our annual Customer Satisfaction Survey showed 42 promoters against 23 detractors The 2018 score was comparable to our long-term average but fell from 2017 which was a year of growing customer service expectations and some known service issues
Engagement with our stakeholders is a vital part of our efforts to learn what matters to them and deliver on that
Images on opposite page1 Environmental consultant John Holmes gets his hands dirty
at one of the Lend a Hand days Each employee was given a volunteer day to help out in a local community
2 Chief Scientific Officer Dr Ants Roberts leads the children of Pukekohe into the local soils
3 Agri Manager Rei Marumaru is on hand as a shareholder takes a virtual reality tour around the company
4 Technical Development Manager Mike White presents to a delegation from Precision Agriculture Association of New Zealand
5 Open days throughout our manufacturing sites attracted plenty of neighbourly interest
6 A suppliers cargo is scrutinised as part of Ravensdownrsquos robust biosecurity system
7 General Manager Innovation and Strategy Mike Manning talks nutrient management and good farming practices with Minister for Primary Industries Damien OrsquoConnor
8 Our staff at Analytical Research Laboratories took delivery of two robots this year
9 New Zealand Dairy Industry Awards (winners shown) FMG Young Farmer Contest and Agri Women Development Trust were the largest sponsorships in a portfolio that included hundreds of organisations
24 Trusted and LeadingRavensdown Stakeholder Review 2018
1
4
6
8
5
7
9
2 3
25Trusted and LeadingRavensdown Stakeholder Review 2018
The Fertmark programme was set up in 1992 to give New Zealand farmers confidence in the chemical quality of fertiliser and associated claims The scheme is managed by the farmer controlled Fertiliser Quality Council
Ravensdown has the highest number of Fertmark product registrations of any company These products are independently audited every six months
All agricultural compounds require authorisation under the ACVM Act 1977 either by registration or by exemption
FERTMARK STANDARDS
OF ALL ANIMAL HEALTH AND AGCHEM PRODUCTS ARE EITHER REGISTERED OR APPROVED BY EXEMPTION SO MEET ACVM REQUIREMENTS
938 932
939971
OF RAVENSDOWN FERTILISER TONNAGE SOLD HAD FERTMARK REGISTERED COMPONENTS
OF RAVENSDOWN LIME TONNAGE SOLD WAS FERTMARK REGISTERED
20172018 2016-17
2016-17
100
20172018
Products that fuel food creation
Whether itrsquos fertiliser lime seed agchem or animal health products farmers and growers need products that are fit for purpose suitable for New Zealand conditions and available when needed With so many moving parts and interactions across a global supply chain
wersquore determined to keep getting it right
26 Quality Agri-ProductsRavensdown Stakeholder Review 2018
Quality Agri-Products
Particle sizing distribution
Particle size is a crucial quality metric The ideal sized granule will improve coverage and spreading efficiency and reduce dust Some variation is needed but either extreme will have implications for the environment and for precision spreading
As indicated from the graphs Ravensdown have set a target particle-sizing band for each product (superphosphate 05 mm to 56 mm and urea 2 mm to 48 mm) The target is to ensure that we provide high quality products and Ravensdown continues to improve our focus on achieving ideal particle sizing
SUPERPHOSPHATE PRODUCT SIZING 2015 - 2018
UREA PRODUCT SIZING 2015 - 2018
Band 2015 - 2016 2016 - 2017 2017 - 2018
KE
Y
05mm0mm 1mm 14mm 2mm 28mm 4mm 48mm 56mm 67mm0
10
20
30
40
50
60
70
80
90
100
Cum
ulat
ive
P
assi
ng
Target setting05mm0mm 1mm 14mm 2mm 28mm 4mm 56mm 67mm
0
10
20
30
40
50
60
70
80
90
100
Cum
ulat
ive
P
assi
ng
Target setting
27Quality Agri-ProductsRavensdown Stakeholder Review 2018
In addition to our low-risk import scheme we periodically assess preferred suppliers against criteria including
Ethics and alignment to our Supplier Code of Conduct Delivery performance Collaboration Meeting quality specifications quality improvements Innovation
Ravensdown continues to develop enduring relationships that deliver long-term sustained value to both parties We will increase our focus on performance and relationship management A few key supplier partnerships will be further nurtured and collaboration will be at the heart of this We will review and modify our evaluation criteria to place more emphasis on sustainability
We continue to work with our suppliers to address opportunities to improve product quality one of which is improving the management of product through our own supply chain in a consistent manner
Ravensdown has invested in independent annual audits of bulk fertiliser suppliers for over five years Our system meets the highest standards approved by MPI and ensures consistent quality and low risk biosecurity
Fertiliser annual audit
Quality and biosecurity check
External independent verification authority
Our entire supply chain from source is independently audited annually and assessed as a low-risk biosecurity threat and each shipment follows strict criteria This includes stringent inspection of shipsrsquo holds prior to loading This means that when the vessel reaches New Zealand it can commence discharging straight away While there is additional cost at the load port this is in the main offset by not having to wait in New Zealand prior to discharging
Ravensdown will continue to invest in our annual supply chain audits to ensure we have low risk sourcing and consistent high-quality product We understand the importance so take all measures to mitigate biosecurity risk to New Zealand As we identify new suppliers we will ensure we qualify them to the same high standards
From time to time we import product from an alternate supplier either as a trial or to meet unexpected seasonal demand In these circumstances we liaise closely with MPI and product is subjected to normal MPI clearance procedures at the New Zealand border This year we imported urea and RPR in this way accounting for 3 of our total imported volume
OF BULK IMPORTS ARE LOW RISK (201617 100)97
LOW-RISK IMPORTS AND BULK VESSEL QUALITY
BULK VESSEL FERTILISER IMPORTED MET OUR SPECIFICATION FOR PHYSICAL AND CHEMICAL QUALITY (201617 95)94
85 OF INTERNATIONAL SUPPLIERS PERFORMANCE IS EVALUATED
Quality of products are assured through a continuous improvement culture a long-term programme of investment and systematic development by a team of technical operations and process engineers at each of the three plants
INVESTMENT IN INFRASTRUCTURE
Major projects are organised centrally to mitigate risk Improvements to the store network such as roofs and doors as well as conveying blending and loading systems all improve the quality of the product used by spreaders and farmers
INVESTED IN OPERATIONS AND STORES (201617 ndash $302M)
$216m
28 Quality Agri-ProductsRavensdown Stakeholder Review 2018
CASE
STU
DY
Producing quality food for humans or livestock demands quality inputs And thatrsquos the driving passion of Ravensdown Procurement Manager Chad Gillespie
Chadrsquos been with us for more than six years on a mission to deliver consistent ndash and ever-improving ndash product quality ldquoIt really starts with understanding the customer needs and then selecting the best product suppliersrdquo advises Chad ldquoSo wersquove worked hard on developing a clear evaluation criteria Then itrsquos important to keep monitoring and providing feedback including at least two face-to-face meetings a yearrdquo
With suppliers located around the globe Chad and his team travel frequently But proper oversight is essential when products have long journeys to market ldquoA typical example is ureardquo says Chad ldquoIt comes from Saudi Arabia where it goes to a port store facility Well send a vessel to get loaded then it takes around 30 days to transit to New Zealand but the journey is far from over When it arrives it typically discharges into three to five port stores Itrsquos put into hoppers using the ships cranes then onto trucks and sent to stores From there it may be bagged up blended coated or loaded as a straight product onto another truck and taken to farm Or it could go to another market store before being sent out onto farmrdquo
Maintaining product quality during all this is a constant challenge ldquoUntil now monitoring at sea has mostly been confined to checking
WErsquoRE ALL ABOUT PRECISION AGRICULTURE AND THAT DEMANDS CONSISTENT QUALITY
sailing progress via GPSrdquo says Chad ldquoBut soon well be installing data loggers in shipsrsquo holds recording things like temperature and humidity during transit
ldquoWhen product is handled its all about retaining the physical characteristics and not introducing any contaminantsrdquo he adds ldquoOur logistics and stores people are focussed on providing the best storage and handling to minimise crushing of granules and to ensure no external moisture is introduced Stock rotation is also important Urea is a very challenging product that can take in and expel moisture easilyrdquo
Product characteristics arenrsquot the only challenges facing Chadrsquos team More is expected across the board ldquoFarmers always expect that the product will actually do its job But I think more recently theres an expectation that well develop solutions to help with their environmental challengesrdquo he says ldquoOne of our values is putting the customer at the centre of everything we do We also have some pretty clear priorities including our focus on product quality In itself it will help farmers with environmental challenges Wersquore all about precision agriculture and that demands consistent qualityrdquo That precision helps farmers get optimal yield with lower inputs helping meet consumer expectations of quality food
produced with lower environmental impact Our N-Protectreg coated urea can help to lower environmental impact
Another challenge one frequently in the public eye is biosecurity ldquoMinimising biosecurity risk has been a priority in Ravensdown for over six years nowrdquo says Chad ldquoWith time and effort weve developed a very robust system in terms of fertiliser importation involving supplier audits every yearrdquo
More collaboration and engagement also figure in Chadrsquos quality quest ldquoTo improve product quality we need suppliers on-side as well as neighbours the wider community local authorities and most importantly our peoplerdquo
Elsewhere its about more direct control One example being Ravensdown Shipping Services ldquoOur shipping joint venture helps source efficient vessels that are fit for purpose So we can be sure theyrsquore reliable they turn up on time and most importantly theyre cleanrdquo
Collaborative relationships empower our people and suppliers to be open and pay greater attention to detail At Ravensdown ensuring the highest product quality means more is expected of our people than ever before Itrsquos a challenge theyrsquore more than up to
The many challenges of delivering a quality product
To view video please visitravensdownconzintegratedreporting
29Quality Agri-ProductsRavensdown Stakeholder Review 2018
43
53
REPORTED HAZARDS AND INCIDENTS ASSESSEDINVESTIGATED WITHIN 48 HOURS
CORRECTIVE ACTIONS TO MANAGE HAZARDS AND INCIDENTS COMPLETED ON TIME (ON OR BEFORE THEIR DUE DATE)
We have set two key performance measures to ensure that we manage our hazards and incidents in a timely manner These measures have been chosen because they build trust in the system Timely assessment and management encourages people to report issues as they know they will be promptly addressed
The jump towards our 2019 target is expected because of changes made to the ways in which incidents are reported and escalated up through management levels Data on overdue hazard assessments will also be available
Corrective actions are determined to manage hazards and incidents to protect people from harm Corrective actions were taken in the majority of cases ndash often this was done immediately without the need to raise a formal corrective action All actions relating to serious hazards or incidents will be completed on time
HAZARD AND INCIDENT MANAGEMENT
TARGET 2019
TARGET 2019
201718
201718
gt90
gt90
1234
REPORT
HAZARD AND INCIDENTS 4 STEP APPROACH
ASSESS THEIR RISK
IMPLEMENT CORRECTIVE PREVENTATIVE ACTIONS
CHECK ACTIONS ARE EFFECTIVE
Reporting 201617 201718
LTI 3 8Medical Treatment 33 33
Restricted Duty 1 2First Aid 18 36
Property damage 85 88Close Calls 80 88Hazards 90 104
A broad strategy is in place intended to manage risks to health and safety of our people and others
For this report we include metrics on proactive hazard management incident reporting and corrective action
HEALTH SAFETY AND WELLBEING
People with ambition for better
Over 642 employees and many more contractors make up a powerful extended team Collective wisdom is put to a common purpose New insights are built every day But enabling people takes constant focus and a positive safety oriented culture
30 Enabled PeopleRavensdown Stakeholder Review 2018
Enabled People
Lost time amp recorded injury frequency rates
At Ravensdown we genuinely care about the safety and wellbeing of our people and our extended family throughout the community
Rolling 12 monthly LTIFR is a calculation used to measure the average number of lost-time injuries (those injuries that are serious enough to require time off work) over the past 12 months The average has decreased from 148 to 123 representing a 162 decrease
This is because of a more proactive approach to identifying and managing hazards and encouraging reporting of incidents and close calls so that they can be investigated to prevent a recurrence and subsequent injury
Rolling 12 monthly TRIFR is a calculation used to measure the average number of recordable injuries (those injuries that are serious enough to require medical attention or more) over the past 12 months The average has been increasing from June 17 as a result of an increase in the number of recordable injuries being reported The majority of these injuries have been minor injuries that may not previously have been recorded
Reporting all incidents (injury and close calls non-injury) is an important part of our strategy as it allows us to work together to investigate and implement measures to prevent a recurrence
85162
LTIFR
TRIFR
DECREASE FROM 2016 TO 2018
DECREASE FROM 2016 TO 2018
ROLLING 12 MONTH TRIFR(TOTAL RECORDABLE INJURY FREQUENCY RATE)
ROLLING 12 MONTH LTIFR(LOST TIME INJURY FREQUENCY RATE)
Jun 16 Dec 16 Jun 17 Dec 17 May 18
No
of T
RIs
per 2
00
00
0 m
an-h
ours
0
2
4
6
8
10
Jun 16 Dec 16 Jun 17 Dec 17 May 18
No
of LT
Irsquos p
er 2
00
00
0 m
an-h
ours
0
1
2
31Enabled PeopleRavensdown Stakeholder Review 2018
STAFF TURNOVER
DIVERSITY TRAINING SPEND
LIVING WAGE
A drive to deliver personalised structured and focussed training programmes is now supported by a new Learning Management System We can ensure staff are fully able to do their jobs for the benefit of our stakeholders and can develop our people for future opportunities
Ravensdown will continue to monitor the living wage as it develops and ensure all permanent staff are paid at or above the NZ living wage
FEMALE MALE
31 69
When it comes to gender mix the focus is on active monitoring training to tackle conscious and unconscious bias and recruiting the best person for the role
PERMANENT EMPLOYEES ARE PAID AT OR ABOVE THE NZ LIVING WAGE100
$800kSPENT ON TARGETED TRAINING AND DEVELOPMENT 201718
(201617 $1M SPENT ON TRAINING AND DEVELOPMENT)
201718(201617 8)11
Average turnover for 5 years is 88
Our stakeholders can be confident that the knowledge advice and service they receive is from stable engaged staff ensuring consistency of service and knowledge
GENDER
AGE
lt40 40-59 gt590
10
20
30
40
50
60
32 Enabled PeopleRavensdown Stakeholder Review 2018
CASE
STU
DY
To view video please visitravensdownconzintegratedreporting
While Ravensdownrsquos advanced technology often takes the limelight itrsquos Ravensdown people who are driving smarter farming every day
Few realise Ravensdown has the largest number of Certified Nutrient Management Advisors in New Zealand
This is no accident ndash rather a carefully designed plan to attract the very best graduates and enable them through training clear career pathways and stewardship in the field
At the Ravensdown store in Tirau 24-year-old Taylor Bailey is an impressive example of how the Ravensdown Development Programme is enabling success for a new generation of agri managers Coming from a well-known dairy farming family in Mahoe Taranaki farming is very much in Taylorrsquos blood Like many of our graduates Taylor came from Massey University where she completed a Bachelor of Agri Commerce ndash majoring in farm management
Soon after Taylor was invited to join the Ravensdown Development Programme and spent eight months in Christchurch where she studied Fert 101 Animal Health and Agronomy Recently shersquos completed the intensive Advanced Certified Nutrient Management Course through the New Zealand Fertiliser Association
Smart farming is hitting the ground running
and Massey University The final part was completing her farmer reports to become a Certified Nutrient Advisor
At this young age the achievement is impressive but Taylor is by no means alone The entire focus of the Ravensdown Development Programme scheme is to produce a well-prepared and enabled future generation of on-farm advisors who can deliver first-rate knowledge on fertiliser animal health and agronomy from the get go
Taylor knows todayrsquos farmers are expecting far more and Ravensdown is responding ldquoCustomers are definitely expecting more of advisors Weve got a wide range of products and services that we provide so we need to be definitely well-skilled in those areasrdquo says Taylor
But as any farmer will testify you canrsquot learn everything from a book so Taylor meets farmers attends local discussion groups and keeps up to date on the latest environmental issues
ldquoWere no longer just a fert rep these days Were also giving advice and recommendations around agri-chemicals
seed products and animal health Theres a lot more environmental scrutiny on farmers so we need to be up with regulations specifically with the fertiliser side of thingshelliprdquo
Always driven Taylor also enjoys the support she gets from her North Island team and the expert agronomists and animal health technical managers who give her the extra confidence and motivation to always do more for her clients
Of course this notion of a well-educated and empowered new generation is not without economic value ldquo It definitely benefits shareholders People are coming into jobs up to speed and with a greater understanding of the whole farm systemrdquo says Taylor
Being part of the new generation that will drive change and smarter farming is something Taylor relishes She also has a few changes shelsquod like to see
It would be great to see farm owners involving employees in the decision-making processes they face such as meetings to discuss their seasonal fertiliser plans Sharing knowledge is a really powerful thing and in turn will result in a more skilled industry
WErsquoRE NO LONGER JUST A FERT REP THESE DAYS
33Enabled PeopleRavensdown Stakeholder Review 2018
Game changing science
Science and research are the reasons why Ravensdown is seen as a nutrient efficiency specialist Our investment in RampD and partnerships with universities mean ideas
with game-changing potential can be explored But it is our field-based team and the customers who trust their advice that take the ideas and turn them into a better reality
Description
Value
Collaboration
Status
Future expectation
Treats dairy effluent ndash enabling water recycling and increased effluent storage capability
The technology produces lower volumes of effluent enabling enhanced utility of storage and use Significant volumes of water are available for recycling
Lincoln University
Public announcement of pilot project was made on 3 May 2018
Canterbury is the first region for ClearTechreg release followed by the major dairy regions
Remote sensing of the nutrient status of soils
Fast and efficient method to produce layers of data from a single flight including soil fertility vegetation type and a digital surface map at a square-meter level
Massey University
AgResearch
We are at the end of year 5 of the seven-year programme Project extension to cover North Canterbury and Southland means 90 percent coverage for New Zealand hill country
Commercial delivery of current and emerging scanning technologies
AIR SCANreg
34 ScienceRavensdown Stakeholder Review 2018
Science
Description
Value
Collaboration
Status
Future expectation
Models phosphorus and sediment losses at farm and catchment scale
The model allows the identification and materiality of farm nutrient and sediment critical source areas and the efficacy of mitigations
Victoria University of Wellington
Undergoing field verification In development end of this year
Expect to be used mainly by Ravensdown Environmental consultants in catchment studies in collaboration with Beef and Lamb and regional councils
Models nutrient balances including nitrogen loss estimates at a farm scale
Models farm system nutrient cycling and the consequential nutrient losses Focus on outputs maintains farming flexibility and innovation This world-class model allows farm system scenarios to be compared to a baseline
AgResearch
Plant amp Food
Landcare Research
Overseer Limited
Widespread adoption with ongoing upgrades
Expect to see an increased uptake nationally as farm systems changes are required to comply with emerging regulations on nutrient losses
Description Enables trust through evidence ndash fertiliser released at the right place at the right rate
Value Technology-enabled aircraft allow fertiliser plans to be accurately delivered by electronic instruction Farmers can trust their fertiliser investment is applied as intended with proof of release records available
Status 4 Planes in operation
Future expectation
6 capable aircraft by May 2019
Ravensdown has an ownership interest
reg
35ScienceRavensdown Stakeholder Review 2018
WE CANNOT FARM LIKE WE USED TO IN THE PAST SO OUR SYSTEM NEEDS TO BE MORE PRECISE MORE ENVIRONMENT FRIENDLY
36 ScienceRavensdown Stakeholder Review 2018
ClearTechreg is just such a breakthrough Developed in partnership with Professors Keith Cameron and Hong Di of Lincoln University ClearTechreg is an effluent treatment process that slashes the use of fresh water in dairy farming
ClearTechreg allows us to clarify effluent at the dairy shed to produce water clean enough for recyclingrdquo explains Professor Cameron ldquoItrsquos then used for washing the yard where the cows come in for milking The technology uses a coagulant often used in treating drinking water and itrsquos a very similar process The coagulant allows the little particles of soil and dung in the effluent to coalesce into larger particles which then have enough weight to sink to the bottom of a tank This means the top becomes clear enough to recycle and wash down the yardrdquo
The potential savings in water use and reduction in environmental impact are huge says Professor Cameron ldquoUsing the backing gate where the cows are waiting to go in for milking on Lincoln Universityrsquos dairy farm where we milk 555 cows we can cycle enough water every day to wash the yard completely Thatrsquos around 20000 litres recycled a day Scale that up nationwide
and we could save around 42 billion litres of water annually Thatrsquos a big numberrdquo
Making better use of water resources is not the only advantage of ClearTechreg Professor Hong Di emphasises the benefits across the board representing the sort of leap agriculture has to take to meet societyrsquos growing expectations ldquoWe cannot farm like we used to in the past so our systems need to be more precise more environmentally friendly Consumers are demanding quality food and to know that it has been produced in environmentally friendly sustainable ways The sort of technology that wersquore talking about with ClearTechreg thatrsquos a step change As well as potentially saving so much water each year you also reduce E coli leaching and phosphorus ClearTechreg shows how science can help Ravensdown and its shareholders respond and succeedrdquo
Partnerships with scientists like Keith Cameron and Hong Di are only going to be more important in the future and the bonds closer ldquoAs well as the research and development of new technologies therersquos also capability buildingrdquo says Professor Cameron ldquoIn that we train a lot of the farmers of the future at Lincoln University We also train students who go on to be
CASE
STU
DY
employees of Ravensdown A very good example is the creation of the environmental group at Ravensdown who support farmers to develop environmental plans and nutrient budgets A number of those new staff have come through training at Lincoln Universityrdquo
The search for game-changing innovations like ClearTechreg has become more determined than ever as expectations of Ravensdown and scientists themselves increase Something Professor Cameron is well aware of ldquoI think society is expecting more from scientists There are growing concerns about the environment and finding solutions to those environmental problems requires good robust science Itrsquos also why wersquore seeing greater links between research and industry to ensure that the science that gets done in the lab doesnrsquot just produce a paper thatrsquos published in an international journal it actually produces a technology that flows from the laboratory to the farm The linkage between ourselves Ravensdown and Ravensdown shareholders shows this perfectly where the investment in science creates new technologies new systems and new methods that take everyone forwardrdquo
The new technologies Ravensdown provides to shareholders often have their roots in the laboratory And sometimes itrsquos not about a new product or digital advance so much as a smarter way of doing things
Scientific breakthrough set to transform dairy effluent
To view video please visitravensdownconzintegratedreporting
37ScienceRavensdown Stakeholder Review 2018
We are committed to being at the forefront of where the physical world of farming meets the digital world Use of farm mapping software enables customers to farm smarter and accurately Nutrient management crop and livestock production all benefit from improved record keeping and performance analytics We are focussed heavily on increasing the number of customers using mapping technology and are investing in RampD to increase the range of services this software can accurately provide
Maps provide farmers oversight of their whole farm at a glance Embedded throughout the map are the records of what has been applied in detail and what the options are to improve productivity The increasing demand on farmers for managing the environment requires better record keeping and transparency Developments in automation can reduce the amount of time the farmer spends behind a desk enabling more time on the farm We believe our customers own their information and have designed HawkEyereg to enable greater collaboration with other industry partners
MAPPING TECHNOLOGY
Use of mapping technology to manage efficient use of nutrients and keep records of paddock activity
CUSTOMERS ACTIVELY USING SMART MAPS HAWKEYE DURING THE YEAR2682
Technology is a key driving force behind sector-wide improvement It opens up new opportunities new ways to track progress make decisions demonstrate performance
and make connections with end consumers Our team uses some amazing tools to enhance the service they provide and the tool ndash and the person using it ndash cannot stand still
Technology Enabling smarter farming
38 Technologies and ServicesRavensdown Stakeholder Review 2018
Technologies and Services
HawkEye is map-based software that helps farmers make smarter decisions for better farm and environmental outcomes
BENEFITS FOR FARMERS
Improved nutrient amp feed decisions
Reduced office time
Managing environmental impacts
Increased productivity
More time to farm
Licence to operate
BENEFITS FOR RAVENSDOWN
Customer collaboration
Data automation
Useful tools for all farmers
Valuable discussions
More time to add value
Stronger relationships
THE IMMEDIATE PROCESS
Support Ravensdowns core business - Nutrient pasture and crop management environmental footprint
Easier collaboration between customer and Ravensdown - Enabling our staff to deliver
Providing excellent service with efficiency - Automation of ordering spreading and online data gathering
BY PROVIDING
Farm mapping
Nutrient planning and forecasting
Pasture performance management
Product ordering and spreading
In-field tools
Test results and agronomy plan visualisation
Digital record keeping and reporting
Nutrient compliance management amp reporting
Spreading proof of placement
Farm feature amp hazards
Sharing and collaboration
Personalised support
INSIGHT TO ACTION
Coming soon
39Technologies and ServicesRavensdown Stakeholder Review 2018
USE OF AGRONOMY PLANS FOR EFFICIENT USE OF NUTRIENTS AGROCHEMICALS AND SEED
PROOF OF PLACEMENT
This enables our customers to apply the right amount of fertiliser (nutrient) Published agronomy plans are a measure of how many of our customers are using our recommendations
In addition the agronomy plans include the right agrochemical recommendation ensuring the best product and application is chosen for the health of the crop or pasture livestock and environment
All of this detail is recorded and traceable enabling a stronger story to be developed about the farm and the produce grown on it
Ravensdown takes soil test measurements and makes recommendations to farmers about where and what amount of nutrient should be applied
This forms the basis for an agronomy plan which can be produced by Ravensdown We expect this number to increase as farmers become more aware of the need for tighter control over their nutrient application
The use of GPS-enabled spreading technology enables us to measure how effectively we are recording and tracking nutrient application We aim to increase the total traceability of nutrients applied over time By recording spreading in both aircraft and groundspreading trucks we are able to capture data not only of Ravensdown fertiliser that has been applied but to provide better transparency for all users of our spreading technology This benefits all New Zealand farmers
Recently we signed an agreement with TracMap New Zealandrsquos largest provider of spreading technologies enabling us to capture a large proportion of total fertiliser tonnes spread accurately as well as agrochemical spray history Variable rate application is now possible through our investment in our Primary Growth Partnership ldquoPioneering to Precisionrdquo in hill country as well as ground spreading meaning the right product can be applied at the right rate in the right place What percentage of total tonnes applied has been applied at a variable rate will be a key benchmark indicator for us moving forward
245739RAVENSDOWN FERTILISER TONNES CAPTURED BY GPS-ENABLED PROOF OF PLACEMENT TECHNOLOGY
CUSTOMERS PERFORMED SOIL TESTS ON THEIR FARMS6448
TESTING TO IMPROVE FARM PERFORMANCE
8362
46
PUBLISHED AGRONOMY PLANS
OF CUSTOMERS HAVE BEEN PROVIDED AGRONOMY PLANS
40 Technologies and ServicesRavensdown Stakeholder Review 2018
A perfect example is the work we do with arable farmer Eric Watson of Wakanui in mid Canterbury
Eric is the Guinness World Record holder for wheat production per hectare a title he has won more than once Part of the credit comes down to the way he works with Ravensdown including his local Senior Agri Manager Dan Copland Danrsquos worked with Eric and his wife Maxine for over four years ldquoIts really something Im passionate about getting crop nutrition rightrdquo says Dan ldquoEspecially with the precision nutrient management siderdquo
The precision Eric and Dan apply to crop nutrition and soil management certainly is impressive aided by the Ravensdown technology deployed on Ericrsquos mid Canterbury land Comprehensive soil testing and smart mapping gauge the precise nutrition needs of every paddock It shows not just which paddocks require fertilising but exactly what is required and where avoiding over-application Itrsquos smart but the pace of change with accompanying expectations is fast ldquoIts very rapid developmentrdquo says Eric ldquoI think the shareholders do expect more from their fertiliser company including spreading technologyrdquo
CASE
STU
DY
Helping meet those growing expectations is our newest precision agriculture tool HawkEyereg This integrated mapping and compliance tool offers even more accuracy in measuring whatrsquos needed for optimum soil health and yield further reducing environmental impacts ldquoHawkEyereg is a decision support tool it can help with farm recording it can help with precision placementrdquo advises Dan ldquoIrsquove been with Ravensdown eight years and technology-wise itrsquos definitely come on leaps and boundsrdquo HawkEyersquos power comes from using three perspectives of pasture production imagery from the air nutrient input and pasture quantity on the ground and diagnostic status of the soil And itrsquos being made available for any farmer to use not just Ravensdown shareholders
Inevitably as technology improves so does the amount of data generated lsquoBig datarsquo as itrsquos known offers a world of possibilities but only when it can be applied in practical ways Bryan Inch our General Manager for Customer Relationships understands the risks of drowning in a sea of data ldquoTherersquos already plenty of information being captured and that will only increase in the futurerdquo says Bryan ldquoSensors on irrigators farm gates spreading trucks and
silos complement wearable technology on animals soil tests and aerial pasture scanning Itrsquos making sense of what those sensors say that matters turning data into insightful decisionsrdquo Thatrsquos why all Ravensdown technology comes with dedicated support from technical experts and field-based Agri Managers
Back on Ericrsquos farm technology has helped do more with less to the benefit of the environment and the balance sheet ldquoI think Ravensdown technology has a big role to play in helping New Zealand reduce the impact of nutrientsrdquo says Eric ldquoIt can show you shouldnt be putting so much fertiliser on here and in some cases that more needs to go on there Crops will grow better and if youre wasting nutrients youre wasting moneyrdquo
Itrsquos not just shareholders who are expecting more either something Eric is aware of ldquoI think that societys expecting more from farmers with cleaner waterways and swimmable rivers so technology will certainly have a part to play in that Theres a big need for farming to keep improving and thats what the public wants to seerdquo
As expectations grow Ravensdown has responded by developing new technologies that let us do more for our farmer shareholders
The Canterbury wheat that beat the world
To view video please visitravensdownconzintegratedreporting
THERES A BIG NEED FOR FARMING TO KEEP IMPROVING BECAUSE THATS WHAT THE PUBLIC WANTS TO SEE
41Technologies and ServicesRavensdown Stakeholder Review 2018
Employees
GovernanceRavensdownrsquos governance structure is set up to promote accountability and to
support its ability to create value in the short medium and long term It provides insight on strategy implementation and direction while supporting ethical
compliant behaviour throughout the business
42 GovernanceRavensdown Stakeholder Review 2018
Governance
Ethics
The Board of Directors has developed a Code of Business Conduct and Ethics to give effect to Ravensdownrsquos core values and to guide all employees and directors in our relationships with our stakeholders Key parts of this code include
Company Values
Our decisions and personal behaviour will at all times be consistent with our core values of
Successful co-operative ndash We put the customer at the centre of everything we do
Empowered people ndash We choose the best people keep them safe and enable them to do their best
Enduring relationships ndash We develop long-term relationships based on integrity and trust
Environmental leadership ndash We strive to lead in the field of sustainability
Driving Innovation ndash We drive the business forward by finding better solutions
These values mean that we will
Act honestly and fairly with due skill care and diligence in the interests of all of our stakeholders
Demonstrate respect for key moral principles including diversity individual rights equality and dignity
Value personal and professional integrity trustworthiness and competence
Fraud Policy
Ravensdown has a philosophy of ldquozero tolerancerdquo towards fraud both inside and outside of the company We value the integrity of our staff and recognise that they have a key role to play in the prevention detection and reporting of fraud We therefore ask them to be vigilant at all times and to report any concerns they may have at the earliest opportunity We are committed to creating and maintaining an honest open and well-intentioned working environment where people are confident to raise their concerns without fear of reprisal on a confidential basis All reported cases of fraud will be investigated
Conflict of interestRelated party transactions
Like most co-operative companies Ravensdown Limited has frequent transactions with its farming directors in the ordinary course of business All transactions are conducted on commercial terms
A Conflict of Interest Policy ensures that any real or perceived conflicts related to staff members are managed at armrsquos length
Whistle-Blowing Policy
Ravensdown is committed to providing a transparent accountable organisation and staff are encouraged to have the responsibility to report any known or suspected wrongdoing within the company Employees are encouraged to report this to their managers or directly to the CEO A 247 independent anonymous Ethics Hotline is also available where confidential information can be reported Ravensdown is committed to the protection of genuine whistle-blowers against action taken in reprisal for the making of protected disclosures
Risk Identification and Management
The company has a comprehensive risk management framework to identify assess and monitor new and existing risks Annual risk updates are performed and risk improvement plans created and acted on The Chief Executive Officer and the leadership team are required to report to the Board and Audit amp Risk Committee on high risks affecting the business and to develop strategies to mitigate these risks Additionally management is responsible for ensuring an appropriate insurance programme is in place and reviewed annually
TOP RISKS
Risk Response
Failure to embed a culture systems and processes to prevent or appropriately respond to health safety or wellbeing dangers or incidents
We have systems and processes in place to continuously track protect and take proactive actions to manage our peoplersquos health safety and wellbeing and to ensure we embed a culture which puts safety first and gives meaning and purpose for our people
Supply of key fertiliser inputs interrupted
We have enduring relationships with long-term suppliers of our key fertiliser inputs which we continue to assess and manage to ensure we can meet supply commitments to our customers
Inability to deter or recover from cyber security risks
We have robust systems and software in place to detect protect and recover from cyber security threats
Evolving government priorities affecting our industry
We have regular and meaningful engagement with various levels of government to ensure we can have proactive involvement in the legislative and regulatory changes relevant to our business
Significant Biosecurity incident affecting us or our industry
We have an MPI-approved system which ranks the majority of our imported products as a low risk through annual inspection of suppliers cleanliness of vessels sampling of products and container inspections
Losing social licence to operate We work to ensure positive and genuine engagement with all our key stakeholders and transparently report on our operational compliance good community relationships and commitment to sustainability and improvement
43GovernanceRavensdown Stakeholder Review 2018
Leading usforward
1 2 3 4 5
John runs a 22000 stock unit sheep and beef breeding and finishing operation has been on the Board since 2004 and has been Chair since February 2014 As well as running a legal practice in Marton John spent many years as a director of RACE Incorporated and of a number of farming and agricultural companies in NZ and overseas
John Henderson LLB Chair
1
Scott owns and runs a large hill country sheep and beef station at Ohura in the Central North Island and has been on the Board since 2006 Scott is a member of the NZ Institute of Directors and holds a certificate in company direction He has completed a number of governance courses and continues to prioritise professional development
Scott Gower2
TH
E B
OA
RD
44 Board and Leadership Ravensdown Stakeholder Review 2018
Board and Leadership
6 7 8 9 10
Jason is CFO of NZ Steel and a Fellow of Chartered Accountants Australia and New Zealand and has been on the Board since 2014 He is currently Chairman of TNX Limited and former Chair of the Audit Committees for Taranaki Investments Management Limited and LIC He was the former CFO of large listed and unlisted companies such as EROAD Auckland Airport PGG Wrightsons and Fonterra Ingredients
Jason Dale B Com FCA
10
Stuart farms 330ha west of Christchurch growing arable crops seed potatoes and finishing lambs and has been on the Board since 2006 and Deputy Chair since 2014 Stuart is a Nuffield Scholar and has had a number of governance roles in the industry good sector as well as not-for-profit organisations
Stuart Wright B Ag Com Deputy Chair
9
Tony runs the family dairy farming business and has been on the Board since 2004 Tony has been involved in governance at a local and national level particularly in the dairy sector for 20-plus years He was a director of the NZ Dairy Board and Kiwi Dairy Co-op before the formation of Fonterra
Tony is a Nuffield Scholar and a Chartered Fellow of the IoD
Tony Reilly B Ag Com
3
Bruce farms an 8000 stock unit cattle and sheep farm north of Napier and has been on the Board since 2015 Bruce holds a wide range of governance positions particularly in the science and environmental areas He previously spent six years on the Federated Farmers Board and was National President from 2011 to 2014
Bruce WillsB Ag Com
4
Through the companies Alpine Fresh Ltd and ViBERi NZ Ltd Tony grows for the arable vegetable and berryfruit sectors over 700 ha He has been on the Board since 2006
Currently Tony is a director of several local companies is the Chair of NZGAP and Vice-President of Horticulture NZ
Tony Howey B Ag Com
5
Kate owns a 245ha dairy farm in Dargaville and has been on the Board since 2014 Kate is also Chair of Delta Produce Co-operative Ltd and is a ministerial-appointed Council member of the Open Polytechnic of New Zealand
Kate is a Member of the IoD and has done the Company Directors Certificate as well as the Fonterra Governance Development Programme
Kate Alexander Dip Ag bus Mgmt
6
Glen is an Auckland-based entrepreneur who has been on the Board since 2007 Glen was a founding director of the Warehouse Group and was a board member there for 11 years He currently has directorships of 20 private companies across agriculture property retail and tourism sectors Glens agricultural investments include dairy beef avocado kiwifruit mushroom forestry and aquaculture
Glen Inger7
Peter owns a 190ha dairy farm located at Northope and has farming interests in Lochiel and Lorneville and has been on the Board since 2013 Peter is an Agribusiness Regional Manager for a prominent bank and has been through the Fonterra Governance Development Programme
Peter MoynihanB Ag Sc
8
45Board and Leadership Ravensdown Stakeholder Review 2018
Actions louder than words
As a leadership team we see our role as maintaining a positive culture at Ravensdown while ensuring the organisation remains agile as it faces multiple opportunities and challenges
Knowing that continual consensus rarely leads to good decision-making we hold each other to account and exchange ideas freely and honestly
Because wersquore often challenging the traditional way of doing things we will debate and offer alternative points of view
Greg CampbellChief Executive Officer
Bryan InchGeneral Manager Customer Relationships
Sean ConnollyChief Financial Officer
Mark McAtamneyChief Information Officer
LEA
DE
RSH
IP T
EA
M
46 Board and Leadership Ravensdown Stakeholder Review 2018
We seek alternative perspectives from outside the team and listen to all employees within the company throughout the year
We are here to deliver on strategic goals agreed with the Board This involves looking ahead and keeping an eye on the detail of the day-to-day
The safety and wellbeing of our team is paramount and we continue to ensure each and every employee shares this belief so they can act on it
Stephen EspositoGeneral Manager Operations
Mike WhittyGeneral Manager Supply Chain
Mike Manning General Manager Innovation and Strategy
Katrina Benedetti ForastieriGeneral Manager Culture and People
47Board and Leadership Ravensdown Stakeholder Review 2018
KE
Y
Ravensdown-owned storesRavensdown consignment storesRavensdown manufacturing Aerowork
Ravensdown aglime quarriesLime processing plantDOING MORE
Our team members are proud to be part of the community and are doing their bit for many worthy causes throughout the country
Dargaville
Pukekohe
Morrinsville
Te Awamutu
Okato
Kakaramea
Feilding
HimitangiRongotea
Masterton
Manunui
Kerepehi
Te Puke
Tirau
Supreme
Taupo
Pio Pio Broadlands
Gisborne
Wairoa
Raetihi
New Plymouth
Stratford
AuroaWaverley
TaihapeWhanganui
Rata
Severn StreetNapier Works
Waipukurau
Dannevirke
MangatainokaKoputaroa
MataGreenleaf
Te Pahu
Western Bays
Te Teko
Featherston
Taumaranui
Waharoa
Normanby
TakakaNgarua
Marlborough
NelsonBlenheim
Culverden CheviotHokitika
Stillwater
MethvenRakaia
Fairlie
Seadown
GeraldineHinds
AshburtonSouthbridge
DunsandelLeeston
Christchurch Works
White RockAmberley
Mayfield
Darfield
Rangiora
Kurow Waimate
Cromwell RanfurlyOturehua
Waikouaiti
DiptonNightcapsOtautau
Isla Bank
BluffTitiroa
Woodlands EdendaleAB Lime
WintonMcNab
Clinton
Balfour
Mossburn
Heriot
Outram
LawrenceClydevale
MiltonBalclutha
Dunedin WorksLumsden
Te Kuiti
North Oamaru
Enabling smarter farming throughout New Zealand
Registered office292 Main South Road Hornby Christchurch 8042 NZ0800 100 123ravensdownconz
Lets expect more together Give us your feedback on this website so we can improve
Connect with us facebookcomRavensdown linkedincomcompanyravensdown twittercomRavensdownNZ ravensdownconzintegratedreporting
insightcreativeconz
RA
V026
EXPECT MORE TO COME gt
ravensdownconz
New Zealandrsquos expectations are changing and so are ours Ravensdown is a co-operative connected in countless ways to food creation in New Zealand
We set out to be transparent about what we impact and what wersquore impacted by We want to be able to show and to see in concrete terms how far things have progressed where and when
We invite comparison and welcome the challenge Our business has many moving parts and a footprint that we need to measure and ultimately mitigate Where we need to do more we will report the gap so we can tackle the issues up front Wersquore sourcing more and more quality data about the business so we can track our progress on a whole range of things that really matter ndash to set high expectations and work towards exceeding them
MEASURE
EX
PEC
T M
OR
E
UP
Ravensdown is inspired by and sets out to inspire all those working so hard around us such as our people and our farmers working across our industry and our country
The win-win that will carry the economy and the environment forward is best unearthed through collaboration We continue to explore solutions to the challenges of our time
GAME
Smarter farming is about acknowledging we can all do better For us the hunger to improve runs deep We showcase our innovations to give an idea of what you can expect from Ravensdown into the future
EX
PEC
T M
OR
E
CHANGER
GROUND
The big question is ndash how to feed people and animals in ways that command an appropriate premium and are sensitive to the use of our precious natural resources We believe smarter farming is the answer And we believe that Ravensdown has a vital role to play in helping make that happen
Wersquore breaking new ground to make farming a lot smarter with information technologies research data people and products
Wersquore out to prove that the right decisions made for the right reasons create visible differences that benefit all of us
BREAKINGE
XP
ECT
MO
RE
CONTENTS08 Key Highlights10 Chairrsquos Report12 CEOrsquos Report16 Financial Commentary18 Business Model20 Strategic Framework22 01 mdashmdash Trusted and Leading26 02 mdashmdash Quality Agri-products30 03 mdashmdash Enabled People34 04 mdashmdash Science38 05 mdashmdash Technologies and Services42 Governance44 Board and Leadership
So herersquos our story
This is us
Putting our stake in the ground and measuring our
progress from here
Because New Zealand expects more
Because we expect more of ourselves
MORE gt
CAPITAL INVESTMENT IN RampD
ADDITIONAL OPERATIONAL EXPENDITURE OF $47M
At a glanceK
EY
HIG
HLI
GH
TS
REBATE EQUITY RATIO
$47 71
NEW SOLUTIONS LAUNCHED
$41m
PER TONNE
PROFIT BEFORE TAX AND REBATE FROM CONTINUING OPERATIONS
$63m
ClearTechregSurflexreg
08 Key HighlightsRavensdown Stakeholder Review 2018
ENGAGEMENT SCORE
OUR ENGAGEMENT SCORE SEES US MEETING THE THRESHOLD FOR THE ANZ TOP QUARTILE OF AON HEWITTrsquoS BEST EMPLOYERS
68NET PROMOTER SCORE
19
938
OF RAVENSDOWN FERTILISER TONNAGE SOLD HAD FERTMARK REGISTERED COMPONENTS
OF INTERNATIONAL SUPPLIERS PERFORMANCE IS EVALUATED
85
PUBLISHED AGRONOMY PLANS
201718 LOST TIME INJURY
FREQUENCY RATE IS
1238362
2017 Carbon Footprint154407 tCO2e
100
OF PERMANENT EMPLOYEES ARE PAID AT OR ABOVE THE NZ LIVING WAGE
ASBESTOS REPLACEMENT EXPENDITURE
$21m
09Key HighlightsRavensdown Stakeholder Review 2018
WE CONTINUE TO BUILD THE LARGEST FARM ENVIRONMENTAL CONSULTANCY AND DEVELOP THE LARGEST TEAM OF CERTIFIED NUTRIENT MANAGEMENT ADVISORS IN THE COUNTRYJOHN HENDERSON CHAIR
10 Johnlsquos Report ndash ChairRavensdown Stakeholder Review 2018
Johnlsquos Report ndash Chair
JohnrsquosReport
Your board is happy to report another strong performance in the year ending 31 May 2018 Prudent management and good fundamentals meant we were in a position to make an interim cash rebate of $1750 cash per tonne in June followed by a final rebate of $2950 to be paid in August Profit before rebate was a healthy $63 million from our continuing operations
It is worth noting that Ravensdown is not here to maximise profit at the expense of our natural environment safety or our local communities As a co-operative whose purpose is to enable smarter farming for a better New Zealand we seek to optimise profit in a sustainable way
This means returns for shareholders take many forms including new products expertise and technology that help them reduce environmental impact and optimise value from the land We are pleased to be able to pay a strong rebate to transacting shareholders but we believe neither the profit nor rebate are reliable measures of our co-operative We are determined to report measures of progress openly and transparently in the spirit of Integrated Reporting
In August 2017 Ravensdown threw its weight behind the ldquoWater Pledgerdquo which was signed by several prominent agri-sector leaders as a commitment to swimmable waterways Since then we have
Introduced a new ClearTechreg effluent treatment system that has the potential to reduce the dairy sectorrsquos fresh water use by 42 billion litres
Continued to build the largest farm environmental consultancy and develop the largest team of certified nutrient management advisors in the country
Deployed HawkEyereg technology that will help farmers see and show how they are complying with environmental requirements
Looking ahead we are in lockstep with the agencies and ministries that have come together to develop the action plan for water quality that arose out of the Land and Water Forum We aim to help our customers maximise nutrient efficiency so we focus on losses that can occur and recommend a sweetspot of the right rate of the right product in the right place and time Many of the examples in this Stakeholder Review are directly supporting good farming practice
My fellow directors deserve credit for setting the bar high in terms of identifying Ravensdownrsquos reason to be here Enabling smarter farming for a better New Zealand is a call to action as well as a common purpose that has galvanised the team
Irsquod also like to thank Tony Reilly for his 14 years of service as a Ravensdown director ndash a phenomenal achievement as he retires from that role He generated respect for his well-considered contributions and ran the Remuneration and Appointments Committee during his time as its Chair
As part of an ongoing commitment to review our board structure we will be presenting some proposed changes to our constitution at the annual meeting this year This will see the composition of the board change over the next two years from eight area-elected and two independently appointed directors to six area-elected and three appointed directors
I would like to acknowledge the contribution of the Ravensdown team and its supply and research partners The leadership team ably directed by CEO Greg Campbell has done a fantastic job communicating and implementing the strategy that was determined by the board
CH
AIR
To view video please visitravensdownconzintegratedreporting
11Johnlsquos Report ndash ChairRavensdown Stakeholder Review 2018
OUR AIM IS TO HELP OTHERS REDUCE THEIR ENVIRONMENTAL IMPACT AND WE MUST LOOK IN THE MIRROR AND LOWER OUR OWNGREG CAMPBELL CEO
12 Gregrsquos Report ndash CEORavensdown Stakeholder Review 2018
Gregrsquos Report ndash CEO
Ravensdown has delivered another strong result and Irsquom enormously proud of the teamrsquos efforts and humbled by the support from shareholders
While this has been a consequence of a deliberate consistent strategy I see this fifth year of back-to-back progress as preparing the ground for a fundamental change that is needed within the agri-sector in general and within our co-operative in particular
The challenge facing so many businesses is how to thrive knowing natural resources are limited and need protecting while energy consumption emissions and water use need to be tackled Ravensdown is not just facing up to that fact but embracing it We are determined to help farmers manage their nutrients better
For us this is what lsquosmarter farming for a better New Zealandrsquo looks like Our aim is to help others reduce their environmental impact and we must look in the mirror and lower our own Being welcomed into the Sustainable Business Council last year joining the Climate Leaders Coalition and reporting our carbon emissions for the first time is just the beginning
The signals are strong The disruptive trends are many Societyrsquos expectations are ever higher
While we donrsquot pretend to have all the answers we must and will rise to the challenge The ambition has got to be that we could all look our grandchildren in the eye and say we tried our best to leave the planet in at least as good a shape as we found it Our staff are engaged with this higher purpose as shown by our staff engagement survey
Like last year this Stakeholder Review describes whatrsquos going well and where we need to do better It focuses on what matters to a variety of stakeholders and outlines how we add value both now
and into the future It is best read alongside our annual report which summarises our audited accounts for the year up to 31 May 2018 There are also videos on the website giving context to our story
Our shareholders have told us the best way to consider this co-operativersquos performance is to look at a range of inter-connected indicators and take a rounded view For example product quality matters and does not continue to occur or improve without investment And if we do not invest in the knowledge of our people the quality of advice would fall just as our physical assets would decline if we didnrsquot invest in maintaining them
It would be easier to ldquojog alongrdquo not trying to address asbestos in our stores and manufacturing facilities But we wouldnrsquot be doing our job if we just kicked the can down the road for future shareholders to bear A lsquohead in the sand and hope for the bestrsquo approach would represent a massive risk and would guarantee opportunities would be missed
Being clear-eyed about our role in the world the challenges we are facing and transparency of failure to hit targets is what this co-operative commits to We feel this fronting up is the best way to serve past current and future shareholders and contribute to the betterment of New Zealand
Investing in our network
For an organisation moving well over 1 million tonnes of granules minerals and rock around dust is always going to be an issue needing to be managed Apart from being a potential nuisance or hazard to staff and neighbours dust can also affect product quality through cross contamination As part of our commitment to creating a safe and healthy work environment we are focussing on dust management at our sites
CEO
GregrsquosReport
13Gregrsquos Report ndash CEORavensdown Stakeholder Review 2018
We have been busy installing dust suppression cones covers extractors doors roading and enclosures Good housekeeping handling protocols and quality imported or manufactured product also go a long way to cut dust occurring in the first place
Wersquore also looking at our stormwater which has the potential to contribute to the nutrient load into local waterways We need to manage this carefully throughout our network and there is much more we can and must do We have a number of new initiatives in place For example we are proud of the new store in New Plymouth which is showing the way with a filter pond system
Safety has yet again been a main area of focus and investment Ravensdown was proud to receive commendation from Worksafe for the way we worked with their team to resolve some issues we had with serpentine superphosphate
We are making strong progress through a long-term $17 million asbestos replacement programme and are already seeing the benefits to product quality as the replacement roofing makes the stores lighter and drier The health benefits of asbestos removal for neighbours and staff plus the more earthquake resilient buildings are harder to see but no less important
We know quality matters to our customers and spreaders For the past three years a consistent 82 have stated that fertiliser quality is excellent or very good and this means there is still room to improve from a high base
Environmental growth
Since starting in 2013 our environmental consulting business has delivered more than 33000 contracted hours of effort helping farmers with their mitigations and compliance needs The specialists also assist local and regional government deliver on their objectives while we support customers with practical responses to regulatory developments
We are now the largest farm environmental consultancy in New Zealand and the year ahead will all be about cementing our position as leaders and developing the team so the advice remains first rate We will also look for integration opportunities with our field-based team of agri managers
This is important as we know our customers trust the advice provided ndash our customer survey revealed that over 90 trusted the advice they received and agreed it was based on sound science
We will be structuring the Environmental team around three service streams
1 Regulatory compliance including our ldquoworry-freerdquo service where farmers ask us to take on all the steps involved in progressing or protecting a consent
2 Farm Systems Analysis where experienced highly trained specialists provide tailored advice for planning the future of the farm business
3 Integrated Catchment Management where we help farmers and local community members working together to protect their waterways
We are now the largest farm environmental consultancy in New Zealand and the year ahead will all be about cementing our position as leaders and developing the team so the advice remains first rate
To view video please visitravensdownconzintegratedreporting
14 Gregrsquos Report ndash CEORavensdown Stakeholder Review 2018
Subsidiary Aerowork took delivery of new bi-directional loaders while commissioning new maintenance software The staff of Aeroworkrsquos helicopter spraying operation bought that part of the business and continue to service Ravensdown and non-Ravensdown customers
New technologies that will boost automation and efficiency include the JD EdwardsOracle project that reduces manual processing HawkEyereg maps and records help farmers with making decisions and tracking actions C-Dax are rolling out their PastureMeter robot
The Nelson store was one of several buildings to benefit from the long-term asbestos removal programme New loaders were delivered to several locations
Demand for products and services
It was a record year for agrichemicals which are so important in protecting food grown for animals and humans Our seed product lines are also in demand as they too had a record year This all shows the agronomy offer is strong and our technical expertise is sought after The spreading ventures were busy but somewhat disrupted by the weather
Facing difficult trading conditions volumes of our animal health products were slightly down Wholly owned subsidiaries C-Dax and Aerowork had a profitable year The laboratory ARL continued to contribute positively
Lime tonnages were up as farmers looked to condition their soils and fertiliser tonnages were up with a significant contribution from new customers buying our products and industrial users buying more urea
Our joint venture Ravensdown Shipping Services provides added control in our supply chain Disruption to New Zealandrsquos supply of quality phosphate rock is a real risk to the agri-sector and was highlighted last year when a non-Ravensdown shipment of phosphate rock was seized in South Africa
We hosted a delegation from the company that supplies phosphate rock from the non self-governing territory of Western Sahara They outlined how many of the local Saharawi people are benefitting from that suppliers social development programmes and how many familiesrsquo livelihoods depend on the continuing legal trade in rock from that part of the world It seems clear that no group of activists speaks for all Saharawi We support the United Nations in its efforts for a solution to this long-running complex political dispute and will continue to monitor the activities of our supplier
Innovation progress
Our Primary Growth Partnership programme investigating improved aerial spreading precision is at the three-quarter mark on its seven-year journey We partnered with Massey to develop the AirScanreg technology which uses a hyperspectral camera to scan 1000ha an hour and provide several layers of information for analysis Vegetation soil fertility and economically optimal fertiliser application layers can then be provided for an evidence-based plan that can be sent to the IntelliSpreadreg-enabled aircraft
Sixty six farms have now utilised IntelliSpreadreg where computer-controlled hopper doors apply fertiliser where it is needed instead of where it is not So far 14 of land on those farms was excluded from application because it was ineffective culturally sensitive or environmentally vulnerable Avoiding this land in a way that is safer for pilots is a win-win for productivity and the environment
Work ahead involves continuing validation work testing that actual results match the modelled and scanned results We are also testing algorithms and systems that can verify placement rather than only indicating where the door opened or closed Our fifth Aerowork plane to be equipped with the IntelliSpreadreg system will take flight in Whanganui
In other developments C-Daxrsquos robot version of the PastureMeter will be launching in 2019 and we continue our investment through the Fertiliser Association of New Zealand into the OVERSEER nutrient modelling tool We also launched the ClearTechreg effluent treatment system that has the potential to drastically reduce water use in the dairy sector
Efficiency is the key
We repeated throughout the year what we started to say in last yearrsquos Stakeholder Review Sales tonnage is not the key performance metric for this co-operative Indeed in those situations where the science showed that the farmer and environment would gain from applying less fertiliser then that was a win for Ravensdown
Our coated urea product N-Protectreg saw significant growth on last year Compared to uncoated urea this Fertmark-accredited product reduces nitrogen emission to the air and keeps more nitrogen available to the plant In a ldquonitrogen-constrainedrdquo world which is also sensitive to phosphate loss we would expect to see strong growth in this ldquosmart fertiliserrdquo category of products
This is an important way we can help with smarter farming and customers and staff are engaged with this approach In the past four years we have welcomed 1900 new customers to the Ravensdown ranks
I thank our former General Managers of Operations and Organisational Development Kevin Gettins and Tracey Paterson for their contribution to the leadership team and welcome their replacements Stephen Esposito and Katrina Benedetti Forastieri
Ravensdownrsquos contribution to premium food creation in New Zealand was celebrated at two all-staff events early in our financial year Morale remains high with staff engagement levels now in the top quartile of NZ companies that survey with Aon Hewitt
We continue to engage with a variety of stakeholders and have achieved a lot on their behalf I thank the whole team for their contribution and I know they are up to the challenge ahead Volatility and uncertainty are increasing around the world But the company is better positioned than ever to deliver value now and into the future
15Gregrsquos Report ndash CEORavensdown Stakeholder Review 2018
Financial commentary
Good financial performance and a healthy profit before rebate and tax of $63 million from our continuing operations allowed us to invest in areas aligned with our strategic priorities and continue delivering enduring value for stakeholders Our discontinued operations made a loss of $ 08 million after tax
The strong result enabled us to pay a full rebate of $47 per tonne which includes the interim cash rebate announced in March 2018 Your co-operative is retaining the $7 million profit to reinvest in the business in order to support our smarter farming purpose
Revenue was up as underlying volumes increased and margins were maintained at sustainable levels
Total expenses were up by $3 million mostly comprising an increase in sales and marketing expenses and the RampD component of operating expenditure This rise was consistent with our focus on enabling smarter farming which meant recruitment of environmental consultants maintaining the development programme that fast-tracks the training of new recruits and investing in research into new products and capabilities
The profit was actively impacted as we continued our asbestos removal programme spending $2 million in 201718 This is the fourth year of our programme Ravensdownrsquos broader capital reinvestment programme has led to an increase in non-cash depreciation
Equity has increased by $23 million to $429 million Our equity ratio before rebates increased from 73 to 78 After rebates our equity ratio continues to remain strong Total assets rose to $605 million We held more inventory than last year as a deliberate decision was made to import certain raw materials to mitigate possible short-term supply chain disruption
Property plant and equipment rose by $20 million on the back of continued reinvestment and new infrastructure projects including finishing the New Plymouth store We committed $2 million to further improvements that benefit health and safety
Intangible assets rose by $5 million with drivers being developments in our Enterprise Resource Planning software ClearTechreg and digital technologies such as HawkEyereg and aviation maintenance software RAMCO
Investments like these were made possible by a very positive operating cashflow of $98 million This consistently strong performance assists us to fund our capital investments
Bank debt reduced and trade payables increased due to the fact we held slightly more inventory and achieved more favourable payment terms with overseas suppliers
The board remains mindful of the need to provide financial returns and to maintain financial strength so the co-operative can reinvest in value-driving initiatives
As the business model on page 18-19 shows financial capital is one of six resources that we have an impact on and are impacted by The six are interconnected and need to be considered and reported on in an integrated way
The value created from financial capital is economic returns in the form of rebates to our shareholders and profits retained for future investment Economic returns are impacted by our investment in RampD technology infrastructure improvements our environmental initiatives and training our people This increases intellectual manufactured natural and human capitals in such a way as to ensure longer-term value is created
16 Financial CommentaryRavensdown Stakeholder Review 2018
Financial Commentary
-20
0
20
40
60
80
2014 2015 2016 2017 2018
NET PROFIT ($M)
Net prot before rebate and tax from continuing operations
Net prot after rebate tax and discontinued operations ($m)
73
19
10
46
62
51
1
63
7
-11
0
10
20
30
40
50
2014 2015 2016 2017 2018
NET CAPITAL EXPENDITURE CASHFLOW ($M)
21
3033
46
39
0
100
200
300
400
500
2014 2015 2016 2017 2018
TOTAL EQUITY ($M)
357380 395 406
429
0
1
2
3
4
5
2014 2015 2016 2017 2018
RESEARCH AND DEVELOPMENT ($M)
29
34
40 39
47
0
40
80
120
160
200
2014 2015 2016 2017 2018
OPERATING CASHFLOW ($M)
185
110 106
60
98
0
10
20
30
40
50
60
2014 2015 2016 2017 2018
SHAREHOLDER RETURN ($t) (including tax credits)
373
8
500
0
410
0
450
0
470
0
0
20
40
60
80
2014 2015 2016 2017 2018
EQUITY RATIO ()
6571
75 73 71
00
05
10
15
20
25
30
2014 2015 2016 2017 2018
ASBESTOS REPLACEMENT ($M)
2422
26
21
-20
0
20
40
60
2014 2015 2016 2017 2018
NET BANK DEBT ($M)
49
6
-8
39
28
OPERATING CASHFLOW ($M)
ASBESTOS REPLACEMENT ($M)
NET CAPITAL EXPENDITURE CASHFLOW ($M)
NET BANK DEBT ($M)
-20
0
20
40
60
80
2014 2015 2016 2017 2018
NET PROFIT ($M)
Net prot before rebate and tax from continuing operations
Net prot after rebate tax and discontinued operations ($m)
73
19
10
46
62
51
1
63
7
-11
NET PROFIT ($M)FROM CONTINUING OPERATIONS
RESEARCH AND DEVELOPMENT ($M)
SHAREHOLDER RETURN ($T) (INCLUDING TAX CREDITS) TOTAL EQUITY ($M) EQUITY RATIO ()
During 2014 our focus was on operating cashflows as we restructured our business
Increase in profit reflects an increase in volumes sold
We have continued to add shareholder value with increasing total equity
We are committed to proactively replacing asbestos throughout our network
Comprises the operating costs of research and the costs of supporting development of new initiatives
We have maintained the financial strength we have rebuilt over recent years
Year-end debt remains within a low sustainable band
Capital investment returns to our normal reinvestment programme Includes investments in intangibles
For the third year in a row we have returned cash back earlier with an interim rebate
17Financial CommentaryRavensdown Stakeholder Review 2018
CO
LLAB
ORA
TION INN
OV
ATI
ON
INTEGRATION
BUY SHIP
MAKE STORE
BUILDINGTRUST
MEASURE MAP MONITOR
TEST ADVISE
PRECISION APPLICATION
TRAINING AND DEVELOPMENT USE AND DEVELOP
TECHNOLOGY
RESEARCH ACTIVITIES
How we define and create value
RESOURCES
EXTERNAL FACTORSACTIVE GOVERNANCE AND RISK MANAGEMENT
HUMAN CAPITAL
FINANCIAL CAPITAL
MANUFACTURED CAPITAL
INTELLECTUAL CAPITAL
NATURAL CAPITAL
SOCIAL AND RELATIONSHIP CAPITAL
18 Business ModelRavensdown Stakeholder Review 2018
VALUE CREATED
REDUCED ENVIRONMENTAL IMPACTS (see pages 23-25)
ENGAGED STAFF IN A SAFER ENVIRONMENT (see pages 30-33)
ECONOMIC RETURNS (see pages 16-17)
STRONGER COMMUNITIES (see page 25)
OPTIMISED VALUE FROM THE LAND (see pages 26-29)
RELIABLE SUPPLY OF QUALITY AGRI-PRODUCTS (see pages 26-29)
LEADING TECHNOLOGY SCIENCE AND INFORMATION (see pages 34-41)
TO ENABLE SMARTER FARMING FOR A BETTER
NEW ZEALAND
KA PŪKEKOTIA A RONGOMĀTĀNE KA POHO
KERERŪ A AOTEAROA
19Business ModelRavensdown Stakeholder Review 2018
Why wersquore here
HOW WE DELIVER ON THAT PURPOSE
We provide the products expertise and technology to help farmers reduce environmental impacts and optimise value from the land
New Zealand exports 95 of the food that it grows This can be seen as a net export of the nutrients embedded in the food because plants have extracted what they need from the soil Ravensdown helps return those key nutrients by supplying the essential elements that all plants whether eaten by humans or livestock need to grow
As a farmer-owned co-operative our commitment as nutrient efficiency specialists is to enable our customers to supply the necessary amount of nutrients ndash no more no less ndash and help minimise losses for the benefit of the farm and the environment This takes the form of services like those listed on the opposite page
WHERE ARE WE PRIORITISING
Quality agri-products such as Kiwi-made superphosphate imported fertilisers aglime animal health seeds and agrichemicals are the backbone of our product offering
Certified nutrient management advisors and environmental consultants are backed up with cutting-edge technologies Special aerial cameras that can assess soil nutrients remotely or software that shows where best to tackle potential phosphate run-off are just two examples
Science is the foundation for all our advice and innovation We invest in research and collaboration with universities and Crown Research Institutes supporting knowledge-sharing conferences and publish papers in peer reviewed journals
Enabled people are the most effective people In a fast-changing sector we focus on the ability of our teams to adjust and respond so they can help get the job done
Trusted and leading is how we set out to be seen We know that nothing less than doing the right thing day in day out is the best way to achieve this
Our stakeholders want to create a better New Zealand and we see our role as helping them
achieve that by enabling smarter farming
Smarter farming can deliver stronger rural communities reduced environmental impacts and growing prosperity for the country as a whole
Smarter farming is about challenging all aspects of farming knowing improvements are always possible and definitely needed
We canrsquot help with smarter farming without working smarter ourselves We need to keep innovating and changing so that we can continue to walk the talk
20 Strategic FrameworkRavensdown Stakeholder Review 2018
Strategic Framework
In developmentExisting Service
KE
Y
DIAGNOSTIC AND PREDICTIVE TOOLS Analytical Research Laboratories
Physical test results for soils and plants measure levels and validate predictive models
Robust models Predictive tools improve decision making about phosphate-loss mitigation or nitrogen use efficiency
Aerial sensing Scanning soil nutrient levels and vegetation from aircraft
ADVISORY SERVICES Nutrient Budgets and
good farming practice On-farm certified advisors who maximise nutrient use efficiency
Environmental Impact Advice Largest team in NZ specialising in farm environment planning and mitigating farm impacts
WATER MITIGATION ClearTechreg
Dairy effluent treatment system that could reduce fresh water use by 17000 Olympic-sized swimming pools a year
Integrated Catchment Management A collaborative multi-discipline approach to environmental management at a catchment level
APPLICATION AND PLANNING IntelliSpreadreg
Computer-controlled topdressing aircraft doors adjust spreading rate and avoid sensitive areaswaterways
Precision spreading GPS guided certified groundspreaders reduce risk of under- or over-application of nutrients
Precision blending Smart fertilisers including N-Protect with coating that reduces gaseous emissions
HawkEyereg Visual mapping and decision-making tool that brings all information and records together
How our services reduce environmental impacts
21Strategic FrameworkRavensdown Stakeholder Review 2018
88 SPENT ON DIRECT PURCHASES FROM LONG-TERM PARTNERS WITH SUPPLY CONTRACTS
ENGAGEMENT SURVEY
LONG TERM PARTNERS WITH SUPPLY CONTRACTS
Ravensdown our key suppliers and ultimately our customers benefit from our strategy to have long-term relationships
When partner and preferred supplier performance is high we reward that with our loyalty and ongoing business Expectations are clear and measures are in place so we can provide detailed feedback where we would like improvements to be made With a select few partners we are able to have a deeper multi-levelled relationship and collaborate in areas other than the day-to-day business
Trust is at the heart of long-term relationships We work hard on that with our key suppliers We will be seeking more direct feedback on our performance and to see what we can do to cement our aspiration to be ldquocustomer of choicerdquo for these suppliers We will continue to collaborate internally and with our supply partners to bring new technologies and innovations to life in our pursuit of smarter farming
We survey our staff on a variety of topics as a way to understand where we are doing well and areas to work on
Conducting our survey through Aon Hewittrsquos lsquoBest Employerrsquos Programme allows us to be measured against the best rated employers in Australia and New Zealand
Our goal is to be one of the top five employers of choice and the trends behind these surveys are one important indication of whether we are on track
Our overall engagement lifted 2 across the company to see us meeting the threshold for the ANZ Top Quartile of Aon Hewittrsquos Best Employers
5040
30
20
100
80
6070
90100
Bottom Quartile
Top Quartile
2018 ENGAGEMENT SCORE(2017 66)
68
Moderate Zone
Earning the right to lead
Ravensdown has many stakeholders Customers employees suppliers neighbours ndash all expect us to continue to do what we said we will do Building a resilient relevant business
is a strategic priority and of course this means change Throughout this change we will track our carbon footprint staff morale and customer goodwill
22 Trusted and LeadingRavensdown Stakeholder Review 2018
Trusted and Leading
Over time measures will be expressed as total tonnes of carbon dioxide (CO2) and CO2 per unit of output such as fertiliser tonnage
Mine to Port is the energy used in the transfer of materials from the source mine or plant to the Ravensdown ship
More than three quarters of our emission profile is represented by shipping As a ship charterer we look forward to the carbon reduction commitments being made by the international shipping industry becoming a reality
Manufacturing and distribution includes ship-to-store emissions in New Zealand and domestic operations Because the process of manufacturing superphosphate generates electricity our three acid plants can contribute electricity to the national grid
This electricity counts as a credit to our emissions profile The category also includes coal used in lime drying and fuels for New Zealand distribution to the stores network Aerial spreading entails the aerial operations that are controlled by Ravensdown
As a signatory to the Sustainable Business Councilrsquos Climate Leaders Coalition Ravensdown will actively seek to monitor reduce and report on its carbon footprint
The greenhouse gas inventory currently excludes all Joint ventures and C-Dax Limited
Limited assurance has been provided for our greenhouse gas emissions inventory by Ernst amp Young New Zealand Limited The Limited assurance statement is available in our integrated reporting website httpsintegratedreportingravensdown conzcontentdownloadsAssuranceReportpdf
154407 tCO2e
TOTAL CARBON FOOTPRINT 2017
MINE TO PORT501 tC02e
INTERNATIONAL SHIPPING117579 tC02e
AERIAL SPREADING5215 tC02e
MANUFACTURINGAND DISTRIBUTION31112 tC02e
Carbon footprint For the 2017 calendar year Ravensdown has compiled its first carbon footprint report focusing initially on its
own operations rather than upstream or downstream activities of its suppliers or users of its products
23Trusted and LeadingRavensdown Stakeholder Review 2018
There were four breaches of resource consents or general environmental rules in 201718
1 Hinds store had a non-compliance letter after Environment Canterbury reviews of consent compliance in February 2018 It related to aspects of a 2008 consent that had not been fully implemented By April the site was compliant with its resource consent
2 Christchurch Works is in the Hayton Stream catchment The City Council holds a stormwater consent with Environment Canterbury An infringement notice and fines totalling $1500 were incurred for a stormwater escape incident that the company reported
3 Napier Works ndash on 30 May 2018 a hole developed in a fibreglass pipe carrying acidic scrubber liquor from the manufacturing process The pipe was close to the main road Clean up of the four- minute emission entailed shutting the road for 35 hours Drains were protected and clean-up liquid was returned to the plant
4 Napier Works ndash in the April 2018 acid plant start up the company notified the Hawkersquos Bay Regional Council that it had breached National Environment Standards for sulphur dioxide emissions to air The short-lived breach has been addressed by venting to a higher point In relation to the incident an infringement notice and an abatement notice were issued in July 2018
In addressing a noncompliance letter from last year the Timaru store and Environment Canterbury have been working closely on understanding stormwater and seepage-related issues including isotopic testing currently underway
EMISSIONS OVER THREE SITES
Across our manufacturing sites we have reported on our atmospheric emissions for over 18 years We monitor state any breaches and record any interventions
Full details by site can be seen in the Operations Environmental Report 2018 on the company website
00
05
10
15
20
2014 2015 2016 2017 2018
kg S
O2
tonn
e su
per
0000
0001
0002
0003
0004
0005
0006
2014 2015 2016 2017 2018
kg F
ton
ne su
per
STACK FLUORIDE DISCHARGED TO AIR (KG F PER TONNE OF FERTILISER MANUFACTURED)
SULPHUR DIOXIDE DISCHARGED TO AIR (KG SO2 PER TONNE OF FERTILISER MANUFACTURED)
2419 2220172018 2016
NET PROMOTER SCOREreg
MORE PRECISION BLENDING
The co-operativelsquos two precision blending plants allow high quality blends to be made for specific farm requirements
At the Christchurch precision blending plant proof of the benefits on the new Surflex technology can be seen in the statistics on blend accuracy Blends were dispatched with an average variation from that ordered weight of only -006 with a tight standard deviation of the variation at 104
Customers continue to show trust in Ravensdown through their likelihood to recommend us to a friend or colleague
The Net Promoter Scorereg taken from our annual Customer Satisfaction Survey showed 42 promoters against 23 detractors The 2018 score was comparable to our long-term average but fell from 2017 which was a year of growing customer service expectations and some known service issues
Engagement with our stakeholders is a vital part of our efforts to learn what matters to them and deliver on that
Images on opposite page1 Environmental consultant John Holmes gets his hands dirty
at one of the Lend a Hand days Each employee was given a volunteer day to help out in a local community
2 Chief Scientific Officer Dr Ants Roberts leads the children of Pukekohe into the local soils
3 Agri Manager Rei Marumaru is on hand as a shareholder takes a virtual reality tour around the company
4 Technical Development Manager Mike White presents to a delegation from Precision Agriculture Association of New Zealand
5 Open days throughout our manufacturing sites attracted plenty of neighbourly interest
6 A suppliers cargo is scrutinised as part of Ravensdownrsquos robust biosecurity system
7 General Manager Innovation and Strategy Mike Manning talks nutrient management and good farming practices with Minister for Primary Industries Damien OrsquoConnor
8 Our staff at Analytical Research Laboratories took delivery of two robots this year
9 New Zealand Dairy Industry Awards (winners shown) FMG Young Farmer Contest and Agri Women Development Trust were the largest sponsorships in a portfolio that included hundreds of organisations
24 Trusted and LeadingRavensdown Stakeholder Review 2018
1
4
6
8
5
7
9
2 3
25Trusted and LeadingRavensdown Stakeholder Review 2018
The Fertmark programme was set up in 1992 to give New Zealand farmers confidence in the chemical quality of fertiliser and associated claims The scheme is managed by the farmer controlled Fertiliser Quality Council
Ravensdown has the highest number of Fertmark product registrations of any company These products are independently audited every six months
All agricultural compounds require authorisation under the ACVM Act 1977 either by registration or by exemption
FERTMARK STANDARDS
OF ALL ANIMAL HEALTH AND AGCHEM PRODUCTS ARE EITHER REGISTERED OR APPROVED BY EXEMPTION SO MEET ACVM REQUIREMENTS
938 932
939971
OF RAVENSDOWN FERTILISER TONNAGE SOLD HAD FERTMARK REGISTERED COMPONENTS
OF RAVENSDOWN LIME TONNAGE SOLD WAS FERTMARK REGISTERED
20172018 2016-17
2016-17
100
20172018
Products that fuel food creation
Whether itrsquos fertiliser lime seed agchem or animal health products farmers and growers need products that are fit for purpose suitable for New Zealand conditions and available when needed With so many moving parts and interactions across a global supply chain
wersquore determined to keep getting it right
26 Quality Agri-ProductsRavensdown Stakeholder Review 2018
Quality Agri-Products
Particle sizing distribution
Particle size is a crucial quality metric The ideal sized granule will improve coverage and spreading efficiency and reduce dust Some variation is needed but either extreme will have implications for the environment and for precision spreading
As indicated from the graphs Ravensdown have set a target particle-sizing band for each product (superphosphate 05 mm to 56 mm and urea 2 mm to 48 mm) The target is to ensure that we provide high quality products and Ravensdown continues to improve our focus on achieving ideal particle sizing
SUPERPHOSPHATE PRODUCT SIZING 2015 - 2018
UREA PRODUCT SIZING 2015 - 2018
Band 2015 - 2016 2016 - 2017 2017 - 2018
KE
Y
05mm0mm 1mm 14mm 2mm 28mm 4mm 48mm 56mm 67mm0
10
20
30
40
50
60
70
80
90
100
Cum
ulat
ive
P
assi
ng
Target setting05mm0mm 1mm 14mm 2mm 28mm 4mm 56mm 67mm
0
10
20
30
40
50
60
70
80
90
100
Cum
ulat
ive
P
assi
ng
Target setting
27Quality Agri-ProductsRavensdown Stakeholder Review 2018
In addition to our low-risk import scheme we periodically assess preferred suppliers against criteria including
Ethics and alignment to our Supplier Code of Conduct Delivery performance Collaboration Meeting quality specifications quality improvements Innovation
Ravensdown continues to develop enduring relationships that deliver long-term sustained value to both parties We will increase our focus on performance and relationship management A few key supplier partnerships will be further nurtured and collaboration will be at the heart of this We will review and modify our evaluation criteria to place more emphasis on sustainability
We continue to work with our suppliers to address opportunities to improve product quality one of which is improving the management of product through our own supply chain in a consistent manner
Ravensdown has invested in independent annual audits of bulk fertiliser suppliers for over five years Our system meets the highest standards approved by MPI and ensures consistent quality and low risk biosecurity
Fertiliser annual audit
Quality and biosecurity check
External independent verification authority
Our entire supply chain from source is independently audited annually and assessed as a low-risk biosecurity threat and each shipment follows strict criteria This includes stringent inspection of shipsrsquo holds prior to loading This means that when the vessel reaches New Zealand it can commence discharging straight away While there is additional cost at the load port this is in the main offset by not having to wait in New Zealand prior to discharging
Ravensdown will continue to invest in our annual supply chain audits to ensure we have low risk sourcing and consistent high-quality product We understand the importance so take all measures to mitigate biosecurity risk to New Zealand As we identify new suppliers we will ensure we qualify them to the same high standards
From time to time we import product from an alternate supplier either as a trial or to meet unexpected seasonal demand In these circumstances we liaise closely with MPI and product is subjected to normal MPI clearance procedures at the New Zealand border This year we imported urea and RPR in this way accounting for 3 of our total imported volume
OF BULK IMPORTS ARE LOW RISK (201617 100)97
LOW-RISK IMPORTS AND BULK VESSEL QUALITY
BULK VESSEL FERTILISER IMPORTED MET OUR SPECIFICATION FOR PHYSICAL AND CHEMICAL QUALITY (201617 95)94
85 OF INTERNATIONAL SUPPLIERS PERFORMANCE IS EVALUATED
Quality of products are assured through a continuous improvement culture a long-term programme of investment and systematic development by a team of technical operations and process engineers at each of the three plants
INVESTMENT IN INFRASTRUCTURE
Major projects are organised centrally to mitigate risk Improvements to the store network such as roofs and doors as well as conveying blending and loading systems all improve the quality of the product used by spreaders and farmers
INVESTED IN OPERATIONS AND STORES (201617 ndash $302M)
$216m
28 Quality Agri-ProductsRavensdown Stakeholder Review 2018
CASE
STU
DY
Producing quality food for humans or livestock demands quality inputs And thatrsquos the driving passion of Ravensdown Procurement Manager Chad Gillespie
Chadrsquos been with us for more than six years on a mission to deliver consistent ndash and ever-improving ndash product quality ldquoIt really starts with understanding the customer needs and then selecting the best product suppliersrdquo advises Chad ldquoSo wersquove worked hard on developing a clear evaluation criteria Then itrsquos important to keep monitoring and providing feedback including at least two face-to-face meetings a yearrdquo
With suppliers located around the globe Chad and his team travel frequently But proper oversight is essential when products have long journeys to market ldquoA typical example is ureardquo says Chad ldquoIt comes from Saudi Arabia where it goes to a port store facility Well send a vessel to get loaded then it takes around 30 days to transit to New Zealand but the journey is far from over When it arrives it typically discharges into three to five port stores Itrsquos put into hoppers using the ships cranes then onto trucks and sent to stores From there it may be bagged up blended coated or loaded as a straight product onto another truck and taken to farm Or it could go to another market store before being sent out onto farmrdquo
Maintaining product quality during all this is a constant challenge ldquoUntil now monitoring at sea has mostly been confined to checking
WErsquoRE ALL ABOUT PRECISION AGRICULTURE AND THAT DEMANDS CONSISTENT QUALITY
sailing progress via GPSrdquo says Chad ldquoBut soon well be installing data loggers in shipsrsquo holds recording things like temperature and humidity during transit
ldquoWhen product is handled its all about retaining the physical characteristics and not introducing any contaminantsrdquo he adds ldquoOur logistics and stores people are focussed on providing the best storage and handling to minimise crushing of granules and to ensure no external moisture is introduced Stock rotation is also important Urea is a very challenging product that can take in and expel moisture easilyrdquo
Product characteristics arenrsquot the only challenges facing Chadrsquos team More is expected across the board ldquoFarmers always expect that the product will actually do its job But I think more recently theres an expectation that well develop solutions to help with their environmental challengesrdquo he says ldquoOne of our values is putting the customer at the centre of everything we do We also have some pretty clear priorities including our focus on product quality In itself it will help farmers with environmental challenges Wersquore all about precision agriculture and that demands consistent qualityrdquo That precision helps farmers get optimal yield with lower inputs helping meet consumer expectations of quality food
produced with lower environmental impact Our N-Protectreg coated urea can help to lower environmental impact
Another challenge one frequently in the public eye is biosecurity ldquoMinimising biosecurity risk has been a priority in Ravensdown for over six years nowrdquo says Chad ldquoWith time and effort weve developed a very robust system in terms of fertiliser importation involving supplier audits every yearrdquo
More collaboration and engagement also figure in Chadrsquos quality quest ldquoTo improve product quality we need suppliers on-side as well as neighbours the wider community local authorities and most importantly our peoplerdquo
Elsewhere its about more direct control One example being Ravensdown Shipping Services ldquoOur shipping joint venture helps source efficient vessels that are fit for purpose So we can be sure theyrsquore reliable they turn up on time and most importantly theyre cleanrdquo
Collaborative relationships empower our people and suppliers to be open and pay greater attention to detail At Ravensdown ensuring the highest product quality means more is expected of our people than ever before Itrsquos a challenge theyrsquore more than up to
The many challenges of delivering a quality product
To view video please visitravensdownconzintegratedreporting
29Quality Agri-ProductsRavensdown Stakeholder Review 2018
43
53
REPORTED HAZARDS AND INCIDENTS ASSESSEDINVESTIGATED WITHIN 48 HOURS
CORRECTIVE ACTIONS TO MANAGE HAZARDS AND INCIDENTS COMPLETED ON TIME (ON OR BEFORE THEIR DUE DATE)
We have set two key performance measures to ensure that we manage our hazards and incidents in a timely manner These measures have been chosen because they build trust in the system Timely assessment and management encourages people to report issues as they know they will be promptly addressed
The jump towards our 2019 target is expected because of changes made to the ways in which incidents are reported and escalated up through management levels Data on overdue hazard assessments will also be available
Corrective actions are determined to manage hazards and incidents to protect people from harm Corrective actions were taken in the majority of cases ndash often this was done immediately without the need to raise a formal corrective action All actions relating to serious hazards or incidents will be completed on time
HAZARD AND INCIDENT MANAGEMENT
TARGET 2019
TARGET 2019
201718
201718
gt90
gt90
1234
REPORT
HAZARD AND INCIDENTS 4 STEP APPROACH
ASSESS THEIR RISK
IMPLEMENT CORRECTIVE PREVENTATIVE ACTIONS
CHECK ACTIONS ARE EFFECTIVE
Reporting 201617 201718
LTI 3 8Medical Treatment 33 33
Restricted Duty 1 2First Aid 18 36
Property damage 85 88Close Calls 80 88Hazards 90 104
A broad strategy is in place intended to manage risks to health and safety of our people and others
For this report we include metrics on proactive hazard management incident reporting and corrective action
HEALTH SAFETY AND WELLBEING
People with ambition for better
Over 642 employees and many more contractors make up a powerful extended team Collective wisdom is put to a common purpose New insights are built every day But enabling people takes constant focus and a positive safety oriented culture
30 Enabled PeopleRavensdown Stakeholder Review 2018
Enabled People
Lost time amp recorded injury frequency rates
At Ravensdown we genuinely care about the safety and wellbeing of our people and our extended family throughout the community
Rolling 12 monthly LTIFR is a calculation used to measure the average number of lost-time injuries (those injuries that are serious enough to require time off work) over the past 12 months The average has decreased from 148 to 123 representing a 162 decrease
This is because of a more proactive approach to identifying and managing hazards and encouraging reporting of incidents and close calls so that they can be investigated to prevent a recurrence and subsequent injury
Rolling 12 monthly TRIFR is a calculation used to measure the average number of recordable injuries (those injuries that are serious enough to require medical attention or more) over the past 12 months The average has been increasing from June 17 as a result of an increase in the number of recordable injuries being reported The majority of these injuries have been minor injuries that may not previously have been recorded
Reporting all incidents (injury and close calls non-injury) is an important part of our strategy as it allows us to work together to investigate and implement measures to prevent a recurrence
85162
LTIFR
TRIFR
DECREASE FROM 2016 TO 2018
DECREASE FROM 2016 TO 2018
ROLLING 12 MONTH TRIFR(TOTAL RECORDABLE INJURY FREQUENCY RATE)
ROLLING 12 MONTH LTIFR(LOST TIME INJURY FREQUENCY RATE)
Jun 16 Dec 16 Jun 17 Dec 17 May 18
No
of T
RIs
per 2
00
00
0 m
an-h
ours
0
2
4
6
8
10
Jun 16 Dec 16 Jun 17 Dec 17 May 18
No
of LT
Irsquos p
er 2
00
00
0 m
an-h
ours
0
1
2
31Enabled PeopleRavensdown Stakeholder Review 2018
STAFF TURNOVER
DIVERSITY TRAINING SPEND
LIVING WAGE
A drive to deliver personalised structured and focussed training programmes is now supported by a new Learning Management System We can ensure staff are fully able to do their jobs for the benefit of our stakeholders and can develop our people for future opportunities
Ravensdown will continue to monitor the living wage as it develops and ensure all permanent staff are paid at or above the NZ living wage
FEMALE MALE
31 69
When it comes to gender mix the focus is on active monitoring training to tackle conscious and unconscious bias and recruiting the best person for the role
PERMANENT EMPLOYEES ARE PAID AT OR ABOVE THE NZ LIVING WAGE100
$800kSPENT ON TARGETED TRAINING AND DEVELOPMENT 201718
(201617 $1M SPENT ON TRAINING AND DEVELOPMENT)
201718(201617 8)11
Average turnover for 5 years is 88
Our stakeholders can be confident that the knowledge advice and service they receive is from stable engaged staff ensuring consistency of service and knowledge
GENDER
AGE
lt40 40-59 gt590
10
20
30
40
50
60
32 Enabled PeopleRavensdown Stakeholder Review 2018
CASE
STU
DY
To view video please visitravensdownconzintegratedreporting
While Ravensdownrsquos advanced technology often takes the limelight itrsquos Ravensdown people who are driving smarter farming every day
Few realise Ravensdown has the largest number of Certified Nutrient Management Advisors in New Zealand
This is no accident ndash rather a carefully designed plan to attract the very best graduates and enable them through training clear career pathways and stewardship in the field
At the Ravensdown store in Tirau 24-year-old Taylor Bailey is an impressive example of how the Ravensdown Development Programme is enabling success for a new generation of agri managers Coming from a well-known dairy farming family in Mahoe Taranaki farming is very much in Taylorrsquos blood Like many of our graduates Taylor came from Massey University where she completed a Bachelor of Agri Commerce ndash majoring in farm management
Soon after Taylor was invited to join the Ravensdown Development Programme and spent eight months in Christchurch where she studied Fert 101 Animal Health and Agronomy Recently shersquos completed the intensive Advanced Certified Nutrient Management Course through the New Zealand Fertiliser Association
Smart farming is hitting the ground running
and Massey University The final part was completing her farmer reports to become a Certified Nutrient Advisor
At this young age the achievement is impressive but Taylor is by no means alone The entire focus of the Ravensdown Development Programme scheme is to produce a well-prepared and enabled future generation of on-farm advisors who can deliver first-rate knowledge on fertiliser animal health and agronomy from the get go
Taylor knows todayrsquos farmers are expecting far more and Ravensdown is responding ldquoCustomers are definitely expecting more of advisors Weve got a wide range of products and services that we provide so we need to be definitely well-skilled in those areasrdquo says Taylor
But as any farmer will testify you canrsquot learn everything from a book so Taylor meets farmers attends local discussion groups and keeps up to date on the latest environmental issues
ldquoWere no longer just a fert rep these days Were also giving advice and recommendations around agri-chemicals
seed products and animal health Theres a lot more environmental scrutiny on farmers so we need to be up with regulations specifically with the fertiliser side of thingshelliprdquo
Always driven Taylor also enjoys the support she gets from her North Island team and the expert agronomists and animal health technical managers who give her the extra confidence and motivation to always do more for her clients
Of course this notion of a well-educated and empowered new generation is not without economic value ldquo It definitely benefits shareholders People are coming into jobs up to speed and with a greater understanding of the whole farm systemrdquo says Taylor
Being part of the new generation that will drive change and smarter farming is something Taylor relishes She also has a few changes shelsquod like to see
It would be great to see farm owners involving employees in the decision-making processes they face such as meetings to discuss their seasonal fertiliser plans Sharing knowledge is a really powerful thing and in turn will result in a more skilled industry
WErsquoRE NO LONGER JUST A FERT REP THESE DAYS
33Enabled PeopleRavensdown Stakeholder Review 2018
Game changing science
Science and research are the reasons why Ravensdown is seen as a nutrient efficiency specialist Our investment in RampD and partnerships with universities mean ideas
with game-changing potential can be explored But it is our field-based team and the customers who trust their advice that take the ideas and turn them into a better reality
Description
Value
Collaboration
Status
Future expectation
Treats dairy effluent ndash enabling water recycling and increased effluent storage capability
The technology produces lower volumes of effluent enabling enhanced utility of storage and use Significant volumes of water are available for recycling
Lincoln University
Public announcement of pilot project was made on 3 May 2018
Canterbury is the first region for ClearTechreg release followed by the major dairy regions
Remote sensing of the nutrient status of soils
Fast and efficient method to produce layers of data from a single flight including soil fertility vegetation type and a digital surface map at a square-meter level
Massey University
AgResearch
We are at the end of year 5 of the seven-year programme Project extension to cover North Canterbury and Southland means 90 percent coverage for New Zealand hill country
Commercial delivery of current and emerging scanning technologies
AIR SCANreg
34 ScienceRavensdown Stakeholder Review 2018
Science
Description
Value
Collaboration
Status
Future expectation
Models phosphorus and sediment losses at farm and catchment scale
The model allows the identification and materiality of farm nutrient and sediment critical source areas and the efficacy of mitigations
Victoria University of Wellington
Undergoing field verification In development end of this year
Expect to be used mainly by Ravensdown Environmental consultants in catchment studies in collaboration with Beef and Lamb and regional councils
Models nutrient balances including nitrogen loss estimates at a farm scale
Models farm system nutrient cycling and the consequential nutrient losses Focus on outputs maintains farming flexibility and innovation This world-class model allows farm system scenarios to be compared to a baseline
AgResearch
Plant amp Food
Landcare Research
Overseer Limited
Widespread adoption with ongoing upgrades
Expect to see an increased uptake nationally as farm systems changes are required to comply with emerging regulations on nutrient losses
Description Enables trust through evidence ndash fertiliser released at the right place at the right rate
Value Technology-enabled aircraft allow fertiliser plans to be accurately delivered by electronic instruction Farmers can trust their fertiliser investment is applied as intended with proof of release records available
Status 4 Planes in operation
Future expectation
6 capable aircraft by May 2019
Ravensdown has an ownership interest
reg
35ScienceRavensdown Stakeholder Review 2018
WE CANNOT FARM LIKE WE USED TO IN THE PAST SO OUR SYSTEM NEEDS TO BE MORE PRECISE MORE ENVIRONMENT FRIENDLY
36 ScienceRavensdown Stakeholder Review 2018
ClearTechreg is just such a breakthrough Developed in partnership with Professors Keith Cameron and Hong Di of Lincoln University ClearTechreg is an effluent treatment process that slashes the use of fresh water in dairy farming
ClearTechreg allows us to clarify effluent at the dairy shed to produce water clean enough for recyclingrdquo explains Professor Cameron ldquoItrsquos then used for washing the yard where the cows come in for milking The technology uses a coagulant often used in treating drinking water and itrsquos a very similar process The coagulant allows the little particles of soil and dung in the effluent to coalesce into larger particles which then have enough weight to sink to the bottom of a tank This means the top becomes clear enough to recycle and wash down the yardrdquo
The potential savings in water use and reduction in environmental impact are huge says Professor Cameron ldquoUsing the backing gate where the cows are waiting to go in for milking on Lincoln Universityrsquos dairy farm where we milk 555 cows we can cycle enough water every day to wash the yard completely Thatrsquos around 20000 litres recycled a day Scale that up nationwide
and we could save around 42 billion litres of water annually Thatrsquos a big numberrdquo
Making better use of water resources is not the only advantage of ClearTechreg Professor Hong Di emphasises the benefits across the board representing the sort of leap agriculture has to take to meet societyrsquos growing expectations ldquoWe cannot farm like we used to in the past so our systems need to be more precise more environmentally friendly Consumers are demanding quality food and to know that it has been produced in environmentally friendly sustainable ways The sort of technology that wersquore talking about with ClearTechreg thatrsquos a step change As well as potentially saving so much water each year you also reduce E coli leaching and phosphorus ClearTechreg shows how science can help Ravensdown and its shareholders respond and succeedrdquo
Partnerships with scientists like Keith Cameron and Hong Di are only going to be more important in the future and the bonds closer ldquoAs well as the research and development of new technologies therersquos also capability buildingrdquo says Professor Cameron ldquoIn that we train a lot of the farmers of the future at Lincoln University We also train students who go on to be
CASE
STU
DY
employees of Ravensdown A very good example is the creation of the environmental group at Ravensdown who support farmers to develop environmental plans and nutrient budgets A number of those new staff have come through training at Lincoln Universityrdquo
The search for game-changing innovations like ClearTechreg has become more determined than ever as expectations of Ravensdown and scientists themselves increase Something Professor Cameron is well aware of ldquoI think society is expecting more from scientists There are growing concerns about the environment and finding solutions to those environmental problems requires good robust science Itrsquos also why wersquore seeing greater links between research and industry to ensure that the science that gets done in the lab doesnrsquot just produce a paper thatrsquos published in an international journal it actually produces a technology that flows from the laboratory to the farm The linkage between ourselves Ravensdown and Ravensdown shareholders shows this perfectly where the investment in science creates new technologies new systems and new methods that take everyone forwardrdquo
The new technologies Ravensdown provides to shareholders often have their roots in the laboratory And sometimes itrsquos not about a new product or digital advance so much as a smarter way of doing things
Scientific breakthrough set to transform dairy effluent
To view video please visitravensdownconzintegratedreporting
37ScienceRavensdown Stakeholder Review 2018
We are committed to being at the forefront of where the physical world of farming meets the digital world Use of farm mapping software enables customers to farm smarter and accurately Nutrient management crop and livestock production all benefit from improved record keeping and performance analytics We are focussed heavily on increasing the number of customers using mapping technology and are investing in RampD to increase the range of services this software can accurately provide
Maps provide farmers oversight of their whole farm at a glance Embedded throughout the map are the records of what has been applied in detail and what the options are to improve productivity The increasing demand on farmers for managing the environment requires better record keeping and transparency Developments in automation can reduce the amount of time the farmer spends behind a desk enabling more time on the farm We believe our customers own their information and have designed HawkEyereg to enable greater collaboration with other industry partners
MAPPING TECHNOLOGY
Use of mapping technology to manage efficient use of nutrients and keep records of paddock activity
CUSTOMERS ACTIVELY USING SMART MAPS HAWKEYE DURING THE YEAR2682
Technology is a key driving force behind sector-wide improvement It opens up new opportunities new ways to track progress make decisions demonstrate performance
and make connections with end consumers Our team uses some amazing tools to enhance the service they provide and the tool ndash and the person using it ndash cannot stand still
Technology Enabling smarter farming
38 Technologies and ServicesRavensdown Stakeholder Review 2018
Technologies and Services
HawkEye is map-based software that helps farmers make smarter decisions for better farm and environmental outcomes
BENEFITS FOR FARMERS
Improved nutrient amp feed decisions
Reduced office time
Managing environmental impacts
Increased productivity
More time to farm
Licence to operate
BENEFITS FOR RAVENSDOWN
Customer collaboration
Data automation
Useful tools for all farmers
Valuable discussions
More time to add value
Stronger relationships
THE IMMEDIATE PROCESS
Support Ravensdowns core business - Nutrient pasture and crop management environmental footprint
Easier collaboration between customer and Ravensdown - Enabling our staff to deliver
Providing excellent service with efficiency - Automation of ordering spreading and online data gathering
BY PROVIDING
Farm mapping
Nutrient planning and forecasting
Pasture performance management
Product ordering and spreading
In-field tools
Test results and agronomy plan visualisation
Digital record keeping and reporting
Nutrient compliance management amp reporting
Spreading proof of placement
Farm feature amp hazards
Sharing and collaboration
Personalised support
INSIGHT TO ACTION
Coming soon
39Technologies and ServicesRavensdown Stakeholder Review 2018
USE OF AGRONOMY PLANS FOR EFFICIENT USE OF NUTRIENTS AGROCHEMICALS AND SEED
PROOF OF PLACEMENT
This enables our customers to apply the right amount of fertiliser (nutrient) Published agronomy plans are a measure of how many of our customers are using our recommendations
In addition the agronomy plans include the right agrochemical recommendation ensuring the best product and application is chosen for the health of the crop or pasture livestock and environment
All of this detail is recorded and traceable enabling a stronger story to be developed about the farm and the produce grown on it
Ravensdown takes soil test measurements and makes recommendations to farmers about where and what amount of nutrient should be applied
This forms the basis for an agronomy plan which can be produced by Ravensdown We expect this number to increase as farmers become more aware of the need for tighter control over their nutrient application
The use of GPS-enabled spreading technology enables us to measure how effectively we are recording and tracking nutrient application We aim to increase the total traceability of nutrients applied over time By recording spreading in both aircraft and groundspreading trucks we are able to capture data not only of Ravensdown fertiliser that has been applied but to provide better transparency for all users of our spreading technology This benefits all New Zealand farmers
Recently we signed an agreement with TracMap New Zealandrsquos largest provider of spreading technologies enabling us to capture a large proportion of total fertiliser tonnes spread accurately as well as agrochemical spray history Variable rate application is now possible through our investment in our Primary Growth Partnership ldquoPioneering to Precisionrdquo in hill country as well as ground spreading meaning the right product can be applied at the right rate in the right place What percentage of total tonnes applied has been applied at a variable rate will be a key benchmark indicator for us moving forward
245739RAVENSDOWN FERTILISER TONNES CAPTURED BY GPS-ENABLED PROOF OF PLACEMENT TECHNOLOGY
CUSTOMERS PERFORMED SOIL TESTS ON THEIR FARMS6448
TESTING TO IMPROVE FARM PERFORMANCE
8362
46
PUBLISHED AGRONOMY PLANS
OF CUSTOMERS HAVE BEEN PROVIDED AGRONOMY PLANS
40 Technologies and ServicesRavensdown Stakeholder Review 2018
A perfect example is the work we do with arable farmer Eric Watson of Wakanui in mid Canterbury
Eric is the Guinness World Record holder for wheat production per hectare a title he has won more than once Part of the credit comes down to the way he works with Ravensdown including his local Senior Agri Manager Dan Copland Danrsquos worked with Eric and his wife Maxine for over four years ldquoIts really something Im passionate about getting crop nutrition rightrdquo says Dan ldquoEspecially with the precision nutrient management siderdquo
The precision Eric and Dan apply to crop nutrition and soil management certainly is impressive aided by the Ravensdown technology deployed on Ericrsquos mid Canterbury land Comprehensive soil testing and smart mapping gauge the precise nutrition needs of every paddock It shows not just which paddocks require fertilising but exactly what is required and where avoiding over-application Itrsquos smart but the pace of change with accompanying expectations is fast ldquoIts very rapid developmentrdquo says Eric ldquoI think the shareholders do expect more from their fertiliser company including spreading technologyrdquo
CASE
STU
DY
Helping meet those growing expectations is our newest precision agriculture tool HawkEyereg This integrated mapping and compliance tool offers even more accuracy in measuring whatrsquos needed for optimum soil health and yield further reducing environmental impacts ldquoHawkEyereg is a decision support tool it can help with farm recording it can help with precision placementrdquo advises Dan ldquoIrsquove been with Ravensdown eight years and technology-wise itrsquos definitely come on leaps and boundsrdquo HawkEyersquos power comes from using three perspectives of pasture production imagery from the air nutrient input and pasture quantity on the ground and diagnostic status of the soil And itrsquos being made available for any farmer to use not just Ravensdown shareholders
Inevitably as technology improves so does the amount of data generated lsquoBig datarsquo as itrsquos known offers a world of possibilities but only when it can be applied in practical ways Bryan Inch our General Manager for Customer Relationships understands the risks of drowning in a sea of data ldquoTherersquos already plenty of information being captured and that will only increase in the futurerdquo says Bryan ldquoSensors on irrigators farm gates spreading trucks and
silos complement wearable technology on animals soil tests and aerial pasture scanning Itrsquos making sense of what those sensors say that matters turning data into insightful decisionsrdquo Thatrsquos why all Ravensdown technology comes with dedicated support from technical experts and field-based Agri Managers
Back on Ericrsquos farm technology has helped do more with less to the benefit of the environment and the balance sheet ldquoI think Ravensdown technology has a big role to play in helping New Zealand reduce the impact of nutrientsrdquo says Eric ldquoIt can show you shouldnt be putting so much fertiliser on here and in some cases that more needs to go on there Crops will grow better and if youre wasting nutrients youre wasting moneyrdquo
Itrsquos not just shareholders who are expecting more either something Eric is aware of ldquoI think that societys expecting more from farmers with cleaner waterways and swimmable rivers so technology will certainly have a part to play in that Theres a big need for farming to keep improving and thats what the public wants to seerdquo
As expectations grow Ravensdown has responded by developing new technologies that let us do more for our farmer shareholders
The Canterbury wheat that beat the world
To view video please visitravensdownconzintegratedreporting
THERES A BIG NEED FOR FARMING TO KEEP IMPROVING BECAUSE THATS WHAT THE PUBLIC WANTS TO SEE
41Technologies and ServicesRavensdown Stakeholder Review 2018
Employees
GovernanceRavensdownrsquos governance structure is set up to promote accountability and to
support its ability to create value in the short medium and long term It provides insight on strategy implementation and direction while supporting ethical
compliant behaviour throughout the business
42 GovernanceRavensdown Stakeholder Review 2018
Governance
Ethics
The Board of Directors has developed a Code of Business Conduct and Ethics to give effect to Ravensdownrsquos core values and to guide all employees and directors in our relationships with our stakeholders Key parts of this code include
Company Values
Our decisions and personal behaviour will at all times be consistent with our core values of
Successful co-operative ndash We put the customer at the centre of everything we do
Empowered people ndash We choose the best people keep them safe and enable them to do their best
Enduring relationships ndash We develop long-term relationships based on integrity and trust
Environmental leadership ndash We strive to lead in the field of sustainability
Driving Innovation ndash We drive the business forward by finding better solutions
These values mean that we will
Act honestly and fairly with due skill care and diligence in the interests of all of our stakeholders
Demonstrate respect for key moral principles including diversity individual rights equality and dignity
Value personal and professional integrity trustworthiness and competence
Fraud Policy
Ravensdown has a philosophy of ldquozero tolerancerdquo towards fraud both inside and outside of the company We value the integrity of our staff and recognise that they have a key role to play in the prevention detection and reporting of fraud We therefore ask them to be vigilant at all times and to report any concerns they may have at the earliest opportunity We are committed to creating and maintaining an honest open and well-intentioned working environment where people are confident to raise their concerns without fear of reprisal on a confidential basis All reported cases of fraud will be investigated
Conflict of interestRelated party transactions
Like most co-operative companies Ravensdown Limited has frequent transactions with its farming directors in the ordinary course of business All transactions are conducted on commercial terms
A Conflict of Interest Policy ensures that any real or perceived conflicts related to staff members are managed at armrsquos length
Whistle-Blowing Policy
Ravensdown is committed to providing a transparent accountable organisation and staff are encouraged to have the responsibility to report any known or suspected wrongdoing within the company Employees are encouraged to report this to their managers or directly to the CEO A 247 independent anonymous Ethics Hotline is also available where confidential information can be reported Ravensdown is committed to the protection of genuine whistle-blowers against action taken in reprisal for the making of protected disclosures
Risk Identification and Management
The company has a comprehensive risk management framework to identify assess and monitor new and existing risks Annual risk updates are performed and risk improvement plans created and acted on The Chief Executive Officer and the leadership team are required to report to the Board and Audit amp Risk Committee on high risks affecting the business and to develop strategies to mitigate these risks Additionally management is responsible for ensuring an appropriate insurance programme is in place and reviewed annually
TOP RISKS
Risk Response
Failure to embed a culture systems and processes to prevent or appropriately respond to health safety or wellbeing dangers or incidents
We have systems and processes in place to continuously track protect and take proactive actions to manage our peoplersquos health safety and wellbeing and to ensure we embed a culture which puts safety first and gives meaning and purpose for our people
Supply of key fertiliser inputs interrupted
We have enduring relationships with long-term suppliers of our key fertiliser inputs which we continue to assess and manage to ensure we can meet supply commitments to our customers
Inability to deter or recover from cyber security risks
We have robust systems and software in place to detect protect and recover from cyber security threats
Evolving government priorities affecting our industry
We have regular and meaningful engagement with various levels of government to ensure we can have proactive involvement in the legislative and regulatory changes relevant to our business
Significant Biosecurity incident affecting us or our industry
We have an MPI-approved system which ranks the majority of our imported products as a low risk through annual inspection of suppliers cleanliness of vessels sampling of products and container inspections
Losing social licence to operate We work to ensure positive and genuine engagement with all our key stakeholders and transparently report on our operational compliance good community relationships and commitment to sustainability and improvement
43GovernanceRavensdown Stakeholder Review 2018
Leading usforward
1 2 3 4 5
John runs a 22000 stock unit sheep and beef breeding and finishing operation has been on the Board since 2004 and has been Chair since February 2014 As well as running a legal practice in Marton John spent many years as a director of RACE Incorporated and of a number of farming and agricultural companies in NZ and overseas
John Henderson LLB Chair
1
Scott owns and runs a large hill country sheep and beef station at Ohura in the Central North Island and has been on the Board since 2006 Scott is a member of the NZ Institute of Directors and holds a certificate in company direction He has completed a number of governance courses and continues to prioritise professional development
Scott Gower2
TH
E B
OA
RD
44 Board and Leadership Ravensdown Stakeholder Review 2018
Board and Leadership
6 7 8 9 10
Jason is CFO of NZ Steel and a Fellow of Chartered Accountants Australia and New Zealand and has been on the Board since 2014 He is currently Chairman of TNX Limited and former Chair of the Audit Committees for Taranaki Investments Management Limited and LIC He was the former CFO of large listed and unlisted companies such as EROAD Auckland Airport PGG Wrightsons and Fonterra Ingredients
Jason Dale B Com FCA
10
Stuart farms 330ha west of Christchurch growing arable crops seed potatoes and finishing lambs and has been on the Board since 2006 and Deputy Chair since 2014 Stuart is a Nuffield Scholar and has had a number of governance roles in the industry good sector as well as not-for-profit organisations
Stuart Wright B Ag Com Deputy Chair
9
Tony runs the family dairy farming business and has been on the Board since 2004 Tony has been involved in governance at a local and national level particularly in the dairy sector for 20-plus years He was a director of the NZ Dairy Board and Kiwi Dairy Co-op before the formation of Fonterra
Tony is a Nuffield Scholar and a Chartered Fellow of the IoD
Tony Reilly B Ag Com
3
Bruce farms an 8000 stock unit cattle and sheep farm north of Napier and has been on the Board since 2015 Bruce holds a wide range of governance positions particularly in the science and environmental areas He previously spent six years on the Federated Farmers Board and was National President from 2011 to 2014
Bruce WillsB Ag Com
4
Through the companies Alpine Fresh Ltd and ViBERi NZ Ltd Tony grows for the arable vegetable and berryfruit sectors over 700 ha He has been on the Board since 2006
Currently Tony is a director of several local companies is the Chair of NZGAP and Vice-President of Horticulture NZ
Tony Howey B Ag Com
5
Kate owns a 245ha dairy farm in Dargaville and has been on the Board since 2014 Kate is also Chair of Delta Produce Co-operative Ltd and is a ministerial-appointed Council member of the Open Polytechnic of New Zealand
Kate is a Member of the IoD and has done the Company Directors Certificate as well as the Fonterra Governance Development Programme
Kate Alexander Dip Ag bus Mgmt
6
Glen is an Auckland-based entrepreneur who has been on the Board since 2007 Glen was a founding director of the Warehouse Group and was a board member there for 11 years He currently has directorships of 20 private companies across agriculture property retail and tourism sectors Glens agricultural investments include dairy beef avocado kiwifruit mushroom forestry and aquaculture
Glen Inger7
Peter owns a 190ha dairy farm located at Northope and has farming interests in Lochiel and Lorneville and has been on the Board since 2013 Peter is an Agribusiness Regional Manager for a prominent bank and has been through the Fonterra Governance Development Programme
Peter MoynihanB Ag Sc
8
45Board and Leadership Ravensdown Stakeholder Review 2018
Actions louder than words
As a leadership team we see our role as maintaining a positive culture at Ravensdown while ensuring the organisation remains agile as it faces multiple opportunities and challenges
Knowing that continual consensus rarely leads to good decision-making we hold each other to account and exchange ideas freely and honestly
Because wersquore often challenging the traditional way of doing things we will debate and offer alternative points of view
Greg CampbellChief Executive Officer
Bryan InchGeneral Manager Customer Relationships
Sean ConnollyChief Financial Officer
Mark McAtamneyChief Information Officer
LEA
DE
RSH
IP T
EA
M
46 Board and Leadership Ravensdown Stakeholder Review 2018
We seek alternative perspectives from outside the team and listen to all employees within the company throughout the year
We are here to deliver on strategic goals agreed with the Board This involves looking ahead and keeping an eye on the detail of the day-to-day
The safety and wellbeing of our team is paramount and we continue to ensure each and every employee shares this belief so they can act on it
Stephen EspositoGeneral Manager Operations
Mike WhittyGeneral Manager Supply Chain
Mike Manning General Manager Innovation and Strategy
Katrina Benedetti ForastieriGeneral Manager Culture and People
47Board and Leadership Ravensdown Stakeholder Review 2018
KE
Y
Ravensdown-owned storesRavensdown consignment storesRavensdown manufacturing Aerowork
Ravensdown aglime quarriesLime processing plantDOING MORE
Our team members are proud to be part of the community and are doing their bit for many worthy causes throughout the country
Dargaville
Pukekohe
Morrinsville
Te Awamutu
Okato
Kakaramea
Feilding
HimitangiRongotea
Masterton
Manunui
Kerepehi
Te Puke
Tirau
Supreme
Taupo
Pio Pio Broadlands
Gisborne
Wairoa
Raetihi
New Plymouth
Stratford
AuroaWaverley
TaihapeWhanganui
Rata
Severn StreetNapier Works
Waipukurau
Dannevirke
MangatainokaKoputaroa
MataGreenleaf
Te Pahu
Western Bays
Te Teko
Featherston
Taumaranui
Waharoa
Normanby
TakakaNgarua
Marlborough
NelsonBlenheim
Culverden CheviotHokitika
Stillwater
MethvenRakaia
Fairlie
Seadown
GeraldineHinds
AshburtonSouthbridge
DunsandelLeeston
Christchurch Works
White RockAmberley
Mayfield
Darfield
Rangiora
Kurow Waimate
Cromwell RanfurlyOturehua
Waikouaiti
DiptonNightcapsOtautau
Isla Bank
BluffTitiroa
Woodlands EdendaleAB Lime
WintonMcNab
Clinton
Balfour
Mossburn
Heriot
Outram
LawrenceClydevale
MiltonBalclutha
Dunedin WorksLumsden
Te Kuiti
North Oamaru
Enabling smarter farming throughout New Zealand
Registered office292 Main South Road Hornby Christchurch 8042 NZ0800 100 123ravensdownconz
Lets expect more together Give us your feedback on this website so we can improve
Connect with us facebookcomRavensdown linkedincomcompanyravensdown twittercomRavensdownNZ ravensdownconzintegratedreporting
insightcreativeconz
RA
V026
EXPECT MORE TO COME gt
ravensdownconz
EX
PEC
T M
OR
E
UP
Ravensdown is inspired by and sets out to inspire all those working so hard around us such as our people and our farmers working across our industry and our country
The win-win that will carry the economy and the environment forward is best unearthed through collaboration We continue to explore solutions to the challenges of our time
GAME
Smarter farming is about acknowledging we can all do better For us the hunger to improve runs deep We showcase our innovations to give an idea of what you can expect from Ravensdown into the future
EX
PEC
T M
OR
E
CHANGER
GROUND
The big question is ndash how to feed people and animals in ways that command an appropriate premium and are sensitive to the use of our precious natural resources We believe smarter farming is the answer And we believe that Ravensdown has a vital role to play in helping make that happen
Wersquore breaking new ground to make farming a lot smarter with information technologies research data people and products
Wersquore out to prove that the right decisions made for the right reasons create visible differences that benefit all of us
BREAKINGE
XP
ECT
MO
RE
CONTENTS08 Key Highlights10 Chairrsquos Report12 CEOrsquos Report16 Financial Commentary18 Business Model20 Strategic Framework22 01 mdashmdash Trusted and Leading26 02 mdashmdash Quality Agri-products30 03 mdashmdash Enabled People34 04 mdashmdash Science38 05 mdashmdash Technologies and Services42 Governance44 Board and Leadership
So herersquos our story
This is us
Putting our stake in the ground and measuring our
progress from here
Because New Zealand expects more
Because we expect more of ourselves
MORE gt
CAPITAL INVESTMENT IN RampD
ADDITIONAL OPERATIONAL EXPENDITURE OF $47M
At a glanceK
EY
HIG
HLI
GH
TS
REBATE EQUITY RATIO
$47 71
NEW SOLUTIONS LAUNCHED
$41m
PER TONNE
PROFIT BEFORE TAX AND REBATE FROM CONTINUING OPERATIONS
$63m
ClearTechregSurflexreg
08 Key HighlightsRavensdown Stakeholder Review 2018
ENGAGEMENT SCORE
OUR ENGAGEMENT SCORE SEES US MEETING THE THRESHOLD FOR THE ANZ TOP QUARTILE OF AON HEWITTrsquoS BEST EMPLOYERS
68NET PROMOTER SCORE
19
938
OF RAVENSDOWN FERTILISER TONNAGE SOLD HAD FERTMARK REGISTERED COMPONENTS
OF INTERNATIONAL SUPPLIERS PERFORMANCE IS EVALUATED
85
PUBLISHED AGRONOMY PLANS
201718 LOST TIME INJURY
FREQUENCY RATE IS
1238362
2017 Carbon Footprint154407 tCO2e
100
OF PERMANENT EMPLOYEES ARE PAID AT OR ABOVE THE NZ LIVING WAGE
ASBESTOS REPLACEMENT EXPENDITURE
$21m
09Key HighlightsRavensdown Stakeholder Review 2018
WE CONTINUE TO BUILD THE LARGEST FARM ENVIRONMENTAL CONSULTANCY AND DEVELOP THE LARGEST TEAM OF CERTIFIED NUTRIENT MANAGEMENT ADVISORS IN THE COUNTRYJOHN HENDERSON CHAIR
10 Johnlsquos Report ndash ChairRavensdown Stakeholder Review 2018
Johnlsquos Report ndash Chair
JohnrsquosReport
Your board is happy to report another strong performance in the year ending 31 May 2018 Prudent management and good fundamentals meant we were in a position to make an interim cash rebate of $1750 cash per tonne in June followed by a final rebate of $2950 to be paid in August Profit before rebate was a healthy $63 million from our continuing operations
It is worth noting that Ravensdown is not here to maximise profit at the expense of our natural environment safety or our local communities As a co-operative whose purpose is to enable smarter farming for a better New Zealand we seek to optimise profit in a sustainable way
This means returns for shareholders take many forms including new products expertise and technology that help them reduce environmental impact and optimise value from the land We are pleased to be able to pay a strong rebate to transacting shareholders but we believe neither the profit nor rebate are reliable measures of our co-operative We are determined to report measures of progress openly and transparently in the spirit of Integrated Reporting
In August 2017 Ravensdown threw its weight behind the ldquoWater Pledgerdquo which was signed by several prominent agri-sector leaders as a commitment to swimmable waterways Since then we have
Introduced a new ClearTechreg effluent treatment system that has the potential to reduce the dairy sectorrsquos fresh water use by 42 billion litres
Continued to build the largest farm environmental consultancy and develop the largest team of certified nutrient management advisors in the country
Deployed HawkEyereg technology that will help farmers see and show how they are complying with environmental requirements
Looking ahead we are in lockstep with the agencies and ministries that have come together to develop the action plan for water quality that arose out of the Land and Water Forum We aim to help our customers maximise nutrient efficiency so we focus on losses that can occur and recommend a sweetspot of the right rate of the right product in the right place and time Many of the examples in this Stakeholder Review are directly supporting good farming practice
My fellow directors deserve credit for setting the bar high in terms of identifying Ravensdownrsquos reason to be here Enabling smarter farming for a better New Zealand is a call to action as well as a common purpose that has galvanised the team
Irsquod also like to thank Tony Reilly for his 14 years of service as a Ravensdown director ndash a phenomenal achievement as he retires from that role He generated respect for his well-considered contributions and ran the Remuneration and Appointments Committee during his time as its Chair
As part of an ongoing commitment to review our board structure we will be presenting some proposed changes to our constitution at the annual meeting this year This will see the composition of the board change over the next two years from eight area-elected and two independently appointed directors to six area-elected and three appointed directors
I would like to acknowledge the contribution of the Ravensdown team and its supply and research partners The leadership team ably directed by CEO Greg Campbell has done a fantastic job communicating and implementing the strategy that was determined by the board
CH
AIR
To view video please visitravensdownconzintegratedreporting
11Johnlsquos Report ndash ChairRavensdown Stakeholder Review 2018
OUR AIM IS TO HELP OTHERS REDUCE THEIR ENVIRONMENTAL IMPACT AND WE MUST LOOK IN THE MIRROR AND LOWER OUR OWNGREG CAMPBELL CEO
12 Gregrsquos Report ndash CEORavensdown Stakeholder Review 2018
Gregrsquos Report ndash CEO
Ravensdown has delivered another strong result and Irsquom enormously proud of the teamrsquos efforts and humbled by the support from shareholders
While this has been a consequence of a deliberate consistent strategy I see this fifth year of back-to-back progress as preparing the ground for a fundamental change that is needed within the agri-sector in general and within our co-operative in particular
The challenge facing so many businesses is how to thrive knowing natural resources are limited and need protecting while energy consumption emissions and water use need to be tackled Ravensdown is not just facing up to that fact but embracing it We are determined to help farmers manage their nutrients better
For us this is what lsquosmarter farming for a better New Zealandrsquo looks like Our aim is to help others reduce their environmental impact and we must look in the mirror and lower our own Being welcomed into the Sustainable Business Council last year joining the Climate Leaders Coalition and reporting our carbon emissions for the first time is just the beginning
The signals are strong The disruptive trends are many Societyrsquos expectations are ever higher
While we donrsquot pretend to have all the answers we must and will rise to the challenge The ambition has got to be that we could all look our grandchildren in the eye and say we tried our best to leave the planet in at least as good a shape as we found it Our staff are engaged with this higher purpose as shown by our staff engagement survey
Like last year this Stakeholder Review describes whatrsquos going well and where we need to do better It focuses on what matters to a variety of stakeholders and outlines how we add value both now
and into the future It is best read alongside our annual report which summarises our audited accounts for the year up to 31 May 2018 There are also videos on the website giving context to our story
Our shareholders have told us the best way to consider this co-operativersquos performance is to look at a range of inter-connected indicators and take a rounded view For example product quality matters and does not continue to occur or improve without investment And if we do not invest in the knowledge of our people the quality of advice would fall just as our physical assets would decline if we didnrsquot invest in maintaining them
It would be easier to ldquojog alongrdquo not trying to address asbestos in our stores and manufacturing facilities But we wouldnrsquot be doing our job if we just kicked the can down the road for future shareholders to bear A lsquohead in the sand and hope for the bestrsquo approach would represent a massive risk and would guarantee opportunities would be missed
Being clear-eyed about our role in the world the challenges we are facing and transparency of failure to hit targets is what this co-operative commits to We feel this fronting up is the best way to serve past current and future shareholders and contribute to the betterment of New Zealand
Investing in our network
For an organisation moving well over 1 million tonnes of granules minerals and rock around dust is always going to be an issue needing to be managed Apart from being a potential nuisance or hazard to staff and neighbours dust can also affect product quality through cross contamination As part of our commitment to creating a safe and healthy work environment we are focussing on dust management at our sites
CEO
GregrsquosReport
13Gregrsquos Report ndash CEORavensdown Stakeholder Review 2018
We have been busy installing dust suppression cones covers extractors doors roading and enclosures Good housekeeping handling protocols and quality imported or manufactured product also go a long way to cut dust occurring in the first place
Wersquore also looking at our stormwater which has the potential to contribute to the nutrient load into local waterways We need to manage this carefully throughout our network and there is much more we can and must do We have a number of new initiatives in place For example we are proud of the new store in New Plymouth which is showing the way with a filter pond system
Safety has yet again been a main area of focus and investment Ravensdown was proud to receive commendation from Worksafe for the way we worked with their team to resolve some issues we had with serpentine superphosphate
We are making strong progress through a long-term $17 million asbestos replacement programme and are already seeing the benefits to product quality as the replacement roofing makes the stores lighter and drier The health benefits of asbestos removal for neighbours and staff plus the more earthquake resilient buildings are harder to see but no less important
We know quality matters to our customers and spreaders For the past three years a consistent 82 have stated that fertiliser quality is excellent or very good and this means there is still room to improve from a high base
Environmental growth
Since starting in 2013 our environmental consulting business has delivered more than 33000 contracted hours of effort helping farmers with their mitigations and compliance needs The specialists also assist local and regional government deliver on their objectives while we support customers with practical responses to regulatory developments
We are now the largest farm environmental consultancy in New Zealand and the year ahead will all be about cementing our position as leaders and developing the team so the advice remains first rate We will also look for integration opportunities with our field-based team of agri managers
This is important as we know our customers trust the advice provided ndash our customer survey revealed that over 90 trusted the advice they received and agreed it was based on sound science
We will be structuring the Environmental team around three service streams
1 Regulatory compliance including our ldquoworry-freerdquo service where farmers ask us to take on all the steps involved in progressing or protecting a consent
2 Farm Systems Analysis where experienced highly trained specialists provide tailored advice for planning the future of the farm business
3 Integrated Catchment Management where we help farmers and local community members working together to protect their waterways
We are now the largest farm environmental consultancy in New Zealand and the year ahead will all be about cementing our position as leaders and developing the team so the advice remains first rate
To view video please visitravensdownconzintegratedreporting
14 Gregrsquos Report ndash CEORavensdown Stakeholder Review 2018
Subsidiary Aerowork took delivery of new bi-directional loaders while commissioning new maintenance software The staff of Aeroworkrsquos helicopter spraying operation bought that part of the business and continue to service Ravensdown and non-Ravensdown customers
New technologies that will boost automation and efficiency include the JD EdwardsOracle project that reduces manual processing HawkEyereg maps and records help farmers with making decisions and tracking actions C-Dax are rolling out their PastureMeter robot
The Nelson store was one of several buildings to benefit from the long-term asbestos removal programme New loaders were delivered to several locations
Demand for products and services
It was a record year for agrichemicals which are so important in protecting food grown for animals and humans Our seed product lines are also in demand as they too had a record year This all shows the agronomy offer is strong and our technical expertise is sought after The spreading ventures were busy but somewhat disrupted by the weather
Facing difficult trading conditions volumes of our animal health products were slightly down Wholly owned subsidiaries C-Dax and Aerowork had a profitable year The laboratory ARL continued to contribute positively
Lime tonnages were up as farmers looked to condition their soils and fertiliser tonnages were up with a significant contribution from new customers buying our products and industrial users buying more urea
Our joint venture Ravensdown Shipping Services provides added control in our supply chain Disruption to New Zealandrsquos supply of quality phosphate rock is a real risk to the agri-sector and was highlighted last year when a non-Ravensdown shipment of phosphate rock was seized in South Africa
We hosted a delegation from the company that supplies phosphate rock from the non self-governing territory of Western Sahara They outlined how many of the local Saharawi people are benefitting from that suppliers social development programmes and how many familiesrsquo livelihoods depend on the continuing legal trade in rock from that part of the world It seems clear that no group of activists speaks for all Saharawi We support the United Nations in its efforts for a solution to this long-running complex political dispute and will continue to monitor the activities of our supplier
Innovation progress
Our Primary Growth Partnership programme investigating improved aerial spreading precision is at the three-quarter mark on its seven-year journey We partnered with Massey to develop the AirScanreg technology which uses a hyperspectral camera to scan 1000ha an hour and provide several layers of information for analysis Vegetation soil fertility and economically optimal fertiliser application layers can then be provided for an evidence-based plan that can be sent to the IntelliSpreadreg-enabled aircraft
Sixty six farms have now utilised IntelliSpreadreg where computer-controlled hopper doors apply fertiliser where it is needed instead of where it is not So far 14 of land on those farms was excluded from application because it was ineffective culturally sensitive or environmentally vulnerable Avoiding this land in a way that is safer for pilots is a win-win for productivity and the environment
Work ahead involves continuing validation work testing that actual results match the modelled and scanned results We are also testing algorithms and systems that can verify placement rather than only indicating where the door opened or closed Our fifth Aerowork plane to be equipped with the IntelliSpreadreg system will take flight in Whanganui
In other developments C-Daxrsquos robot version of the PastureMeter will be launching in 2019 and we continue our investment through the Fertiliser Association of New Zealand into the OVERSEER nutrient modelling tool We also launched the ClearTechreg effluent treatment system that has the potential to drastically reduce water use in the dairy sector
Efficiency is the key
We repeated throughout the year what we started to say in last yearrsquos Stakeholder Review Sales tonnage is not the key performance metric for this co-operative Indeed in those situations where the science showed that the farmer and environment would gain from applying less fertiliser then that was a win for Ravensdown
Our coated urea product N-Protectreg saw significant growth on last year Compared to uncoated urea this Fertmark-accredited product reduces nitrogen emission to the air and keeps more nitrogen available to the plant In a ldquonitrogen-constrainedrdquo world which is also sensitive to phosphate loss we would expect to see strong growth in this ldquosmart fertiliserrdquo category of products
This is an important way we can help with smarter farming and customers and staff are engaged with this approach In the past four years we have welcomed 1900 new customers to the Ravensdown ranks
I thank our former General Managers of Operations and Organisational Development Kevin Gettins and Tracey Paterson for their contribution to the leadership team and welcome their replacements Stephen Esposito and Katrina Benedetti Forastieri
Ravensdownrsquos contribution to premium food creation in New Zealand was celebrated at two all-staff events early in our financial year Morale remains high with staff engagement levels now in the top quartile of NZ companies that survey with Aon Hewitt
We continue to engage with a variety of stakeholders and have achieved a lot on their behalf I thank the whole team for their contribution and I know they are up to the challenge ahead Volatility and uncertainty are increasing around the world But the company is better positioned than ever to deliver value now and into the future
15Gregrsquos Report ndash CEORavensdown Stakeholder Review 2018
Financial commentary
Good financial performance and a healthy profit before rebate and tax of $63 million from our continuing operations allowed us to invest in areas aligned with our strategic priorities and continue delivering enduring value for stakeholders Our discontinued operations made a loss of $ 08 million after tax
The strong result enabled us to pay a full rebate of $47 per tonne which includes the interim cash rebate announced in March 2018 Your co-operative is retaining the $7 million profit to reinvest in the business in order to support our smarter farming purpose
Revenue was up as underlying volumes increased and margins were maintained at sustainable levels
Total expenses were up by $3 million mostly comprising an increase in sales and marketing expenses and the RampD component of operating expenditure This rise was consistent with our focus on enabling smarter farming which meant recruitment of environmental consultants maintaining the development programme that fast-tracks the training of new recruits and investing in research into new products and capabilities
The profit was actively impacted as we continued our asbestos removal programme spending $2 million in 201718 This is the fourth year of our programme Ravensdownrsquos broader capital reinvestment programme has led to an increase in non-cash depreciation
Equity has increased by $23 million to $429 million Our equity ratio before rebates increased from 73 to 78 After rebates our equity ratio continues to remain strong Total assets rose to $605 million We held more inventory than last year as a deliberate decision was made to import certain raw materials to mitigate possible short-term supply chain disruption
Property plant and equipment rose by $20 million on the back of continued reinvestment and new infrastructure projects including finishing the New Plymouth store We committed $2 million to further improvements that benefit health and safety
Intangible assets rose by $5 million with drivers being developments in our Enterprise Resource Planning software ClearTechreg and digital technologies such as HawkEyereg and aviation maintenance software RAMCO
Investments like these were made possible by a very positive operating cashflow of $98 million This consistently strong performance assists us to fund our capital investments
Bank debt reduced and trade payables increased due to the fact we held slightly more inventory and achieved more favourable payment terms with overseas suppliers
The board remains mindful of the need to provide financial returns and to maintain financial strength so the co-operative can reinvest in value-driving initiatives
As the business model on page 18-19 shows financial capital is one of six resources that we have an impact on and are impacted by The six are interconnected and need to be considered and reported on in an integrated way
The value created from financial capital is economic returns in the form of rebates to our shareholders and profits retained for future investment Economic returns are impacted by our investment in RampD technology infrastructure improvements our environmental initiatives and training our people This increases intellectual manufactured natural and human capitals in such a way as to ensure longer-term value is created
16 Financial CommentaryRavensdown Stakeholder Review 2018
Financial Commentary
-20
0
20
40
60
80
2014 2015 2016 2017 2018
NET PROFIT ($M)
Net prot before rebate and tax from continuing operations
Net prot after rebate tax and discontinued operations ($m)
73
19
10
46
62
51
1
63
7
-11
0
10
20
30
40
50
2014 2015 2016 2017 2018
NET CAPITAL EXPENDITURE CASHFLOW ($M)
21
3033
46
39
0
100
200
300
400
500
2014 2015 2016 2017 2018
TOTAL EQUITY ($M)
357380 395 406
429
0
1
2
3
4
5
2014 2015 2016 2017 2018
RESEARCH AND DEVELOPMENT ($M)
29
34
40 39
47
0
40
80
120
160
200
2014 2015 2016 2017 2018
OPERATING CASHFLOW ($M)
185
110 106
60
98
0
10
20
30
40
50
60
2014 2015 2016 2017 2018
SHAREHOLDER RETURN ($t) (including tax credits)
373
8
500
0
410
0
450
0
470
0
0
20
40
60
80
2014 2015 2016 2017 2018
EQUITY RATIO ()
6571
75 73 71
00
05
10
15
20
25
30
2014 2015 2016 2017 2018
ASBESTOS REPLACEMENT ($M)
2422
26
21
-20
0
20
40
60
2014 2015 2016 2017 2018
NET BANK DEBT ($M)
49
6
-8
39
28
OPERATING CASHFLOW ($M)
ASBESTOS REPLACEMENT ($M)
NET CAPITAL EXPENDITURE CASHFLOW ($M)
NET BANK DEBT ($M)
-20
0
20
40
60
80
2014 2015 2016 2017 2018
NET PROFIT ($M)
Net prot before rebate and tax from continuing operations
Net prot after rebate tax and discontinued operations ($m)
73
19
10
46
62
51
1
63
7
-11
NET PROFIT ($M)FROM CONTINUING OPERATIONS
RESEARCH AND DEVELOPMENT ($M)
SHAREHOLDER RETURN ($T) (INCLUDING TAX CREDITS) TOTAL EQUITY ($M) EQUITY RATIO ()
During 2014 our focus was on operating cashflows as we restructured our business
Increase in profit reflects an increase in volumes sold
We have continued to add shareholder value with increasing total equity
We are committed to proactively replacing asbestos throughout our network
Comprises the operating costs of research and the costs of supporting development of new initiatives
We have maintained the financial strength we have rebuilt over recent years
Year-end debt remains within a low sustainable band
Capital investment returns to our normal reinvestment programme Includes investments in intangibles
For the third year in a row we have returned cash back earlier with an interim rebate
17Financial CommentaryRavensdown Stakeholder Review 2018
CO
LLAB
ORA
TION INN
OV
ATI
ON
INTEGRATION
BUY SHIP
MAKE STORE
BUILDINGTRUST
MEASURE MAP MONITOR
TEST ADVISE
PRECISION APPLICATION
TRAINING AND DEVELOPMENT USE AND DEVELOP
TECHNOLOGY
RESEARCH ACTIVITIES
How we define and create value
RESOURCES
EXTERNAL FACTORSACTIVE GOVERNANCE AND RISK MANAGEMENT
HUMAN CAPITAL
FINANCIAL CAPITAL
MANUFACTURED CAPITAL
INTELLECTUAL CAPITAL
NATURAL CAPITAL
SOCIAL AND RELATIONSHIP CAPITAL
18 Business ModelRavensdown Stakeholder Review 2018
VALUE CREATED
REDUCED ENVIRONMENTAL IMPACTS (see pages 23-25)
ENGAGED STAFF IN A SAFER ENVIRONMENT (see pages 30-33)
ECONOMIC RETURNS (see pages 16-17)
STRONGER COMMUNITIES (see page 25)
OPTIMISED VALUE FROM THE LAND (see pages 26-29)
RELIABLE SUPPLY OF QUALITY AGRI-PRODUCTS (see pages 26-29)
LEADING TECHNOLOGY SCIENCE AND INFORMATION (see pages 34-41)
TO ENABLE SMARTER FARMING FOR A BETTER
NEW ZEALAND
KA PŪKEKOTIA A RONGOMĀTĀNE KA POHO
KERERŪ A AOTEAROA
19Business ModelRavensdown Stakeholder Review 2018
Why wersquore here
HOW WE DELIVER ON THAT PURPOSE
We provide the products expertise and technology to help farmers reduce environmental impacts and optimise value from the land
New Zealand exports 95 of the food that it grows This can be seen as a net export of the nutrients embedded in the food because plants have extracted what they need from the soil Ravensdown helps return those key nutrients by supplying the essential elements that all plants whether eaten by humans or livestock need to grow
As a farmer-owned co-operative our commitment as nutrient efficiency specialists is to enable our customers to supply the necessary amount of nutrients ndash no more no less ndash and help minimise losses for the benefit of the farm and the environment This takes the form of services like those listed on the opposite page
WHERE ARE WE PRIORITISING
Quality agri-products such as Kiwi-made superphosphate imported fertilisers aglime animal health seeds and agrichemicals are the backbone of our product offering
Certified nutrient management advisors and environmental consultants are backed up with cutting-edge technologies Special aerial cameras that can assess soil nutrients remotely or software that shows where best to tackle potential phosphate run-off are just two examples
Science is the foundation for all our advice and innovation We invest in research and collaboration with universities and Crown Research Institutes supporting knowledge-sharing conferences and publish papers in peer reviewed journals
Enabled people are the most effective people In a fast-changing sector we focus on the ability of our teams to adjust and respond so they can help get the job done
Trusted and leading is how we set out to be seen We know that nothing less than doing the right thing day in day out is the best way to achieve this
Our stakeholders want to create a better New Zealand and we see our role as helping them
achieve that by enabling smarter farming
Smarter farming can deliver stronger rural communities reduced environmental impacts and growing prosperity for the country as a whole
Smarter farming is about challenging all aspects of farming knowing improvements are always possible and definitely needed
We canrsquot help with smarter farming without working smarter ourselves We need to keep innovating and changing so that we can continue to walk the talk
20 Strategic FrameworkRavensdown Stakeholder Review 2018
Strategic Framework
In developmentExisting Service
KE
Y
DIAGNOSTIC AND PREDICTIVE TOOLS Analytical Research Laboratories
Physical test results for soils and plants measure levels and validate predictive models
Robust models Predictive tools improve decision making about phosphate-loss mitigation or nitrogen use efficiency
Aerial sensing Scanning soil nutrient levels and vegetation from aircraft
ADVISORY SERVICES Nutrient Budgets and
good farming practice On-farm certified advisors who maximise nutrient use efficiency
Environmental Impact Advice Largest team in NZ specialising in farm environment planning and mitigating farm impacts
WATER MITIGATION ClearTechreg
Dairy effluent treatment system that could reduce fresh water use by 17000 Olympic-sized swimming pools a year
Integrated Catchment Management A collaborative multi-discipline approach to environmental management at a catchment level
APPLICATION AND PLANNING IntelliSpreadreg
Computer-controlled topdressing aircraft doors adjust spreading rate and avoid sensitive areaswaterways
Precision spreading GPS guided certified groundspreaders reduce risk of under- or over-application of nutrients
Precision blending Smart fertilisers including N-Protect with coating that reduces gaseous emissions
HawkEyereg Visual mapping and decision-making tool that brings all information and records together
How our services reduce environmental impacts
21Strategic FrameworkRavensdown Stakeholder Review 2018
88 SPENT ON DIRECT PURCHASES FROM LONG-TERM PARTNERS WITH SUPPLY CONTRACTS
ENGAGEMENT SURVEY
LONG TERM PARTNERS WITH SUPPLY CONTRACTS
Ravensdown our key suppliers and ultimately our customers benefit from our strategy to have long-term relationships
When partner and preferred supplier performance is high we reward that with our loyalty and ongoing business Expectations are clear and measures are in place so we can provide detailed feedback where we would like improvements to be made With a select few partners we are able to have a deeper multi-levelled relationship and collaborate in areas other than the day-to-day business
Trust is at the heart of long-term relationships We work hard on that with our key suppliers We will be seeking more direct feedback on our performance and to see what we can do to cement our aspiration to be ldquocustomer of choicerdquo for these suppliers We will continue to collaborate internally and with our supply partners to bring new technologies and innovations to life in our pursuit of smarter farming
We survey our staff on a variety of topics as a way to understand where we are doing well and areas to work on
Conducting our survey through Aon Hewittrsquos lsquoBest Employerrsquos Programme allows us to be measured against the best rated employers in Australia and New Zealand
Our goal is to be one of the top five employers of choice and the trends behind these surveys are one important indication of whether we are on track
Our overall engagement lifted 2 across the company to see us meeting the threshold for the ANZ Top Quartile of Aon Hewittrsquos Best Employers
5040
30
20
100
80
6070
90100
Bottom Quartile
Top Quartile
2018 ENGAGEMENT SCORE(2017 66)
68
Moderate Zone
Earning the right to lead
Ravensdown has many stakeholders Customers employees suppliers neighbours ndash all expect us to continue to do what we said we will do Building a resilient relevant business
is a strategic priority and of course this means change Throughout this change we will track our carbon footprint staff morale and customer goodwill
22 Trusted and LeadingRavensdown Stakeholder Review 2018
Trusted and Leading
Over time measures will be expressed as total tonnes of carbon dioxide (CO2) and CO2 per unit of output such as fertiliser tonnage
Mine to Port is the energy used in the transfer of materials from the source mine or plant to the Ravensdown ship
More than three quarters of our emission profile is represented by shipping As a ship charterer we look forward to the carbon reduction commitments being made by the international shipping industry becoming a reality
Manufacturing and distribution includes ship-to-store emissions in New Zealand and domestic operations Because the process of manufacturing superphosphate generates electricity our three acid plants can contribute electricity to the national grid
This electricity counts as a credit to our emissions profile The category also includes coal used in lime drying and fuels for New Zealand distribution to the stores network Aerial spreading entails the aerial operations that are controlled by Ravensdown
As a signatory to the Sustainable Business Councilrsquos Climate Leaders Coalition Ravensdown will actively seek to monitor reduce and report on its carbon footprint
The greenhouse gas inventory currently excludes all Joint ventures and C-Dax Limited
Limited assurance has been provided for our greenhouse gas emissions inventory by Ernst amp Young New Zealand Limited The Limited assurance statement is available in our integrated reporting website httpsintegratedreportingravensdown conzcontentdownloadsAssuranceReportpdf
154407 tCO2e
TOTAL CARBON FOOTPRINT 2017
MINE TO PORT501 tC02e
INTERNATIONAL SHIPPING117579 tC02e
AERIAL SPREADING5215 tC02e
MANUFACTURINGAND DISTRIBUTION31112 tC02e
Carbon footprint For the 2017 calendar year Ravensdown has compiled its first carbon footprint report focusing initially on its
own operations rather than upstream or downstream activities of its suppliers or users of its products
23Trusted and LeadingRavensdown Stakeholder Review 2018
There were four breaches of resource consents or general environmental rules in 201718
1 Hinds store had a non-compliance letter after Environment Canterbury reviews of consent compliance in February 2018 It related to aspects of a 2008 consent that had not been fully implemented By April the site was compliant with its resource consent
2 Christchurch Works is in the Hayton Stream catchment The City Council holds a stormwater consent with Environment Canterbury An infringement notice and fines totalling $1500 were incurred for a stormwater escape incident that the company reported
3 Napier Works ndash on 30 May 2018 a hole developed in a fibreglass pipe carrying acidic scrubber liquor from the manufacturing process The pipe was close to the main road Clean up of the four- minute emission entailed shutting the road for 35 hours Drains were protected and clean-up liquid was returned to the plant
4 Napier Works ndash in the April 2018 acid plant start up the company notified the Hawkersquos Bay Regional Council that it had breached National Environment Standards for sulphur dioxide emissions to air The short-lived breach has been addressed by venting to a higher point In relation to the incident an infringement notice and an abatement notice were issued in July 2018
In addressing a noncompliance letter from last year the Timaru store and Environment Canterbury have been working closely on understanding stormwater and seepage-related issues including isotopic testing currently underway
EMISSIONS OVER THREE SITES
Across our manufacturing sites we have reported on our atmospheric emissions for over 18 years We monitor state any breaches and record any interventions
Full details by site can be seen in the Operations Environmental Report 2018 on the company website
00
05
10
15
20
2014 2015 2016 2017 2018
kg S
O2
tonn
e su
per
0000
0001
0002
0003
0004
0005
0006
2014 2015 2016 2017 2018
kg F
ton
ne su
per
STACK FLUORIDE DISCHARGED TO AIR (KG F PER TONNE OF FERTILISER MANUFACTURED)
SULPHUR DIOXIDE DISCHARGED TO AIR (KG SO2 PER TONNE OF FERTILISER MANUFACTURED)
2419 2220172018 2016
NET PROMOTER SCOREreg
MORE PRECISION BLENDING
The co-operativelsquos two precision blending plants allow high quality blends to be made for specific farm requirements
At the Christchurch precision blending plant proof of the benefits on the new Surflex technology can be seen in the statistics on blend accuracy Blends were dispatched with an average variation from that ordered weight of only -006 with a tight standard deviation of the variation at 104
Customers continue to show trust in Ravensdown through their likelihood to recommend us to a friend or colleague
The Net Promoter Scorereg taken from our annual Customer Satisfaction Survey showed 42 promoters against 23 detractors The 2018 score was comparable to our long-term average but fell from 2017 which was a year of growing customer service expectations and some known service issues
Engagement with our stakeholders is a vital part of our efforts to learn what matters to them and deliver on that
Images on opposite page1 Environmental consultant John Holmes gets his hands dirty
at one of the Lend a Hand days Each employee was given a volunteer day to help out in a local community
2 Chief Scientific Officer Dr Ants Roberts leads the children of Pukekohe into the local soils
3 Agri Manager Rei Marumaru is on hand as a shareholder takes a virtual reality tour around the company
4 Technical Development Manager Mike White presents to a delegation from Precision Agriculture Association of New Zealand
5 Open days throughout our manufacturing sites attracted plenty of neighbourly interest
6 A suppliers cargo is scrutinised as part of Ravensdownrsquos robust biosecurity system
7 General Manager Innovation and Strategy Mike Manning talks nutrient management and good farming practices with Minister for Primary Industries Damien OrsquoConnor
8 Our staff at Analytical Research Laboratories took delivery of two robots this year
9 New Zealand Dairy Industry Awards (winners shown) FMG Young Farmer Contest and Agri Women Development Trust were the largest sponsorships in a portfolio that included hundreds of organisations
24 Trusted and LeadingRavensdown Stakeholder Review 2018
1
4
6
8
5
7
9
2 3
25Trusted and LeadingRavensdown Stakeholder Review 2018
The Fertmark programme was set up in 1992 to give New Zealand farmers confidence in the chemical quality of fertiliser and associated claims The scheme is managed by the farmer controlled Fertiliser Quality Council
Ravensdown has the highest number of Fertmark product registrations of any company These products are independently audited every six months
All agricultural compounds require authorisation under the ACVM Act 1977 either by registration or by exemption
FERTMARK STANDARDS
OF ALL ANIMAL HEALTH AND AGCHEM PRODUCTS ARE EITHER REGISTERED OR APPROVED BY EXEMPTION SO MEET ACVM REQUIREMENTS
938 932
939971
OF RAVENSDOWN FERTILISER TONNAGE SOLD HAD FERTMARK REGISTERED COMPONENTS
OF RAVENSDOWN LIME TONNAGE SOLD WAS FERTMARK REGISTERED
20172018 2016-17
2016-17
100
20172018
Products that fuel food creation
Whether itrsquos fertiliser lime seed agchem or animal health products farmers and growers need products that are fit for purpose suitable for New Zealand conditions and available when needed With so many moving parts and interactions across a global supply chain
wersquore determined to keep getting it right
26 Quality Agri-ProductsRavensdown Stakeholder Review 2018
Quality Agri-Products
Particle sizing distribution
Particle size is a crucial quality metric The ideal sized granule will improve coverage and spreading efficiency and reduce dust Some variation is needed but either extreme will have implications for the environment and for precision spreading
As indicated from the graphs Ravensdown have set a target particle-sizing band for each product (superphosphate 05 mm to 56 mm and urea 2 mm to 48 mm) The target is to ensure that we provide high quality products and Ravensdown continues to improve our focus on achieving ideal particle sizing
SUPERPHOSPHATE PRODUCT SIZING 2015 - 2018
UREA PRODUCT SIZING 2015 - 2018
Band 2015 - 2016 2016 - 2017 2017 - 2018
KE
Y
05mm0mm 1mm 14mm 2mm 28mm 4mm 48mm 56mm 67mm0
10
20
30
40
50
60
70
80
90
100
Cum
ulat
ive
P
assi
ng
Target setting05mm0mm 1mm 14mm 2mm 28mm 4mm 56mm 67mm
0
10
20
30
40
50
60
70
80
90
100
Cum
ulat
ive
P
assi
ng
Target setting
27Quality Agri-ProductsRavensdown Stakeholder Review 2018
In addition to our low-risk import scheme we periodically assess preferred suppliers against criteria including
Ethics and alignment to our Supplier Code of Conduct Delivery performance Collaboration Meeting quality specifications quality improvements Innovation
Ravensdown continues to develop enduring relationships that deliver long-term sustained value to both parties We will increase our focus on performance and relationship management A few key supplier partnerships will be further nurtured and collaboration will be at the heart of this We will review and modify our evaluation criteria to place more emphasis on sustainability
We continue to work with our suppliers to address opportunities to improve product quality one of which is improving the management of product through our own supply chain in a consistent manner
Ravensdown has invested in independent annual audits of bulk fertiliser suppliers for over five years Our system meets the highest standards approved by MPI and ensures consistent quality and low risk biosecurity
Fertiliser annual audit
Quality and biosecurity check
External independent verification authority
Our entire supply chain from source is independently audited annually and assessed as a low-risk biosecurity threat and each shipment follows strict criteria This includes stringent inspection of shipsrsquo holds prior to loading This means that when the vessel reaches New Zealand it can commence discharging straight away While there is additional cost at the load port this is in the main offset by not having to wait in New Zealand prior to discharging
Ravensdown will continue to invest in our annual supply chain audits to ensure we have low risk sourcing and consistent high-quality product We understand the importance so take all measures to mitigate biosecurity risk to New Zealand As we identify new suppliers we will ensure we qualify them to the same high standards
From time to time we import product from an alternate supplier either as a trial or to meet unexpected seasonal demand In these circumstances we liaise closely with MPI and product is subjected to normal MPI clearance procedures at the New Zealand border This year we imported urea and RPR in this way accounting for 3 of our total imported volume
OF BULK IMPORTS ARE LOW RISK (201617 100)97
LOW-RISK IMPORTS AND BULK VESSEL QUALITY
BULK VESSEL FERTILISER IMPORTED MET OUR SPECIFICATION FOR PHYSICAL AND CHEMICAL QUALITY (201617 95)94
85 OF INTERNATIONAL SUPPLIERS PERFORMANCE IS EVALUATED
Quality of products are assured through a continuous improvement culture a long-term programme of investment and systematic development by a team of technical operations and process engineers at each of the three plants
INVESTMENT IN INFRASTRUCTURE
Major projects are organised centrally to mitigate risk Improvements to the store network such as roofs and doors as well as conveying blending and loading systems all improve the quality of the product used by spreaders and farmers
INVESTED IN OPERATIONS AND STORES (201617 ndash $302M)
$216m
28 Quality Agri-ProductsRavensdown Stakeholder Review 2018
CASE
STU
DY
Producing quality food for humans or livestock demands quality inputs And thatrsquos the driving passion of Ravensdown Procurement Manager Chad Gillespie
Chadrsquos been with us for more than six years on a mission to deliver consistent ndash and ever-improving ndash product quality ldquoIt really starts with understanding the customer needs and then selecting the best product suppliersrdquo advises Chad ldquoSo wersquove worked hard on developing a clear evaluation criteria Then itrsquos important to keep monitoring and providing feedback including at least two face-to-face meetings a yearrdquo
With suppliers located around the globe Chad and his team travel frequently But proper oversight is essential when products have long journeys to market ldquoA typical example is ureardquo says Chad ldquoIt comes from Saudi Arabia where it goes to a port store facility Well send a vessel to get loaded then it takes around 30 days to transit to New Zealand but the journey is far from over When it arrives it typically discharges into three to five port stores Itrsquos put into hoppers using the ships cranes then onto trucks and sent to stores From there it may be bagged up blended coated or loaded as a straight product onto another truck and taken to farm Or it could go to another market store before being sent out onto farmrdquo
Maintaining product quality during all this is a constant challenge ldquoUntil now monitoring at sea has mostly been confined to checking
WErsquoRE ALL ABOUT PRECISION AGRICULTURE AND THAT DEMANDS CONSISTENT QUALITY
sailing progress via GPSrdquo says Chad ldquoBut soon well be installing data loggers in shipsrsquo holds recording things like temperature and humidity during transit
ldquoWhen product is handled its all about retaining the physical characteristics and not introducing any contaminantsrdquo he adds ldquoOur logistics and stores people are focussed on providing the best storage and handling to minimise crushing of granules and to ensure no external moisture is introduced Stock rotation is also important Urea is a very challenging product that can take in and expel moisture easilyrdquo
Product characteristics arenrsquot the only challenges facing Chadrsquos team More is expected across the board ldquoFarmers always expect that the product will actually do its job But I think more recently theres an expectation that well develop solutions to help with their environmental challengesrdquo he says ldquoOne of our values is putting the customer at the centre of everything we do We also have some pretty clear priorities including our focus on product quality In itself it will help farmers with environmental challenges Wersquore all about precision agriculture and that demands consistent qualityrdquo That precision helps farmers get optimal yield with lower inputs helping meet consumer expectations of quality food
produced with lower environmental impact Our N-Protectreg coated urea can help to lower environmental impact
Another challenge one frequently in the public eye is biosecurity ldquoMinimising biosecurity risk has been a priority in Ravensdown for over six years nowrdquo says Chad ldquoWith time and effort weve developed a very robust system in terms of fertiliser importation involving supplier audits every yearrdquo
More collaboration and engagement also figure in Chadrsquos quality quest ldquoTo improve product quality we need suppliers on-side as well as neighbours the wider community local authorities and most importantly our peoplerdquo
Elsewhere its about more direct control One example being Ravensdown Shipping Services ldquoOur shipping joint venture helps source efficient vessels that are fit for purpose So we can be sure theyrsquore reliable they turn up on time and most importantly theyre cleanrdquo
Collaborative relationships empower our people and suppliers to be open and pay greater attention to detail At Ravensdown ensuring the highest product quality means more is expected of our people than ever before Itrsquos a challenge theyrsquore more than up to
The many challenges of delivering a quality product
To view video please visitravensdownconzintegratedreporting
29Quality Agri-ProductsRavensdown Stakeholder Review 2018
43
53
REPORTED HAZARDS AND INCIDENTS ASSESSEDINVESTIGATED WITHIN 48 HOURS
CORRECTIVE ACTIONS TO MANAGE HAZARDS AND INCIDENTS COMPLETED ON TIME (ON OR BEFORE THEIR DUE DATE)
We have set two key performance measures to ensure that we manage our hazards and incidents in a timely manner These measures have been chosen because they build trust in the system Timely assessment and management encourages people to report issues as they know they will be promptly addressed
The jump towards our 2019 target is expected because of changes made to the ways in which incidents are reported and escalated up through management levels Data on overdue hazard assessments will also be available
Corrective actions are determined to manage hazards and incidents to protect people from harm Corrective actions were taken in the majority of cases ndash often this was done immediately without the need to raise a formal corrective action All actions relating to serious hazards or incidents will be completed on time
HAZARD AND INCIDENT MANAGEMENT
TARGET 2019
TARGET 2019
201718
201718
gt90
gt90
1234
REPORT
HAZARD AND INCIDENTS 4 STEP APPROACH
ASSESS THEIR RISK
IMPLEMENT CORRECTIVE PREVENTATIVE ACTIONS
CHECK ACTIONS ARE EFFECTIVE
Reporting 201617 201718
LTI 3 8Medical Treatment 33 33
Restricted Duty 1 2First Aid 18 36
Property damage 85 88Close Calls 80 88Hazards 90 104
A broad strategy is in place intended to manage risks to health and safety of our people and others
For this report we include metrics on proactive hazard management incident reporting and corrective action
HEALTH SAFETY AND WELLBEING
People with ambition for better
Over 642 employees and many more contractors make up a powerful extended team Collective wisdom is put to a common purpose New insights are built every day But enabling people takes constant focus and a positive safety oriented culture
30 Enabled PeopleRavensdown Stakeholder Review 2018
Enabled People
Lost time amp recorded injury frequency rates
At Ravensdown we genuinely care about the safety and wellbeing of our people and our extended family throughout the community
Rolling 12 monthly LTIFR is a calculation used to measure the average number of lost-time injuries (those injuries that are serious enough to require time off work) over the past 12 months The average has decreased from 148 to 123 representing a 162 decrease
This is because of a more proactive approach to identifying and managing hazards and encouraging reporting of incidents and close calls so that they can be investigated to prevent a recurrence and subsequent injury
Rolling 12 monthly TRIFR is a calculation used to measure the average number of recordable injuries (those injuries that are serious enough to require medical attention or more) over the past 12 months The average has been increasing from June 17 as a result of an increase in the number of recordable injuries being reported The majority of these injuries have been minor injuries that may not previously have been recorded
Reporting all incidents (injury and close calls non-injury) is an important part of our strategy as it allows us to work together to investigate and implement measures to prevent a recurrence
85162
LTIFR
TRIFR
DECREASE FROM 2016 TO 2018
DECREASE FROM 2016 TO 2018
ROLLING 12 MONTH TRIFR(TOTAL RECORDABLE INJURY FREQUENCY RATE)
ROLLING 12 MONTH LTIFR(LOST TIME INJURY FREQUENCY RATE)
Jun 16 Dec 16 Jun 17 Dec 17 May 18
No
of T
RIs
per 2
00
00
0 m
an-h
ours
0
2
4
6
8
10
Jun 16 Dec 16 Jun 17 Dec 17 May 18
No
of LT
Irsquos p
er 2
00
00
0 m
an-h
ours
0
1
2
31Enabled PeopleRavensdown Stakeholder Review 2018
STAFF TURNOVER
DIVERSITY TRAINING SPEND
LIVING WAGE
A drive to deliver personalised structured and focussed training programmes is now supported by a new Learning Management System We can ensure staff are fully able to do their jobs for the benefit of our stakeholders and can develop our people for future opportunities
Ravensdown will continue to monitor the living wage as it develops and ensure all permanent staff are paid at or above the NZ living wage
FEMALE MALE
31 69
When it comes to gender mix the focus is on active monitoring training to tackle conscious and unconscious bias and recruiting the best person for the role
PERMANENT EMPLOYEES ARE PAID AT OR ABOVE THE NZ LIVING WAGE100
$800kSPENT ON TARGETED TRAINING AND DEVELOPMENT 201718
(201617 $1M SPENT ON TRAINING AND DEVELOPMENT)
201718(201617 8)11
Average turnover for 5 years is 88
Our stakeholders can be confident that the knowledge advice and service they receive is from stable engaged staff ensuring consistency of service and knowledge
GENDER
AGE
lt40 40-59 gt590
10
20
30
40
50
60
32 Enabled PeopleRavensdown Stakeholder Review 2018
CASE
STU
DY
To view video please visitravensdownconzintegratedreporting
While Ravensdownrsquos advanced technology often takes the limelight itrsquos Ravensdown people who are driving smarter farming every day
Few realise Ravensdown has the largest number of Certified Nutrient Management Advisors in New Zealand
This is no accident ndash rather a carefully designed plan to attract the very best graduates and enable them through training clear career pathways and stewardship in the field
At the Ravensdown store in Tirau 24-year-old Taylor Bailey is an impressive example of how the Ravensdown Development Programme is enabling success for a new generation of agri managers Coming from a well-known dairy farming family in Mahoe Taranaki farming is very much in Taylorrsquos blood Like many of our graduates Taylor came from Massey University where she completed a Bachelor of Agri Commerce ndash majoring in farm management
Soon after Taylor was invited to join the Ravensdown Development Programme and spent eight months in Christchurch where she studied Fert 101 Animal Health and Agronomy Recently shersquos completed the intensive Advanced Certified Nutrient Management Course through the New Zealand Fertiliser Association
Smart farming is hitting the ground running
and Massey University The final part was completing her farmer reports to become a Certified Nutrient Advisor
At this young age the achievement is impressive but Taylor is by no means alone The entire focus of the Ravensdown Development Programme scheme is to produce a well-prepared and enabled future generation of on-farm advisors who can deliver first-rate knowledge on fertiliser animal health and agronomy from the get go
Taylor knows todayrsquos farmers are expecting far more and Ravensdown is responding ldquoCustomers are definitely expecting more of advisors Weve got a wide range of products and services that we provide so we need to be definitely well-skilled in those areasrdquo says Taylor
But as any farmer will testify you canrsquot learn everything from a book so Taylor meets farmers attends local discussion groups and keeps up to date on the latest environmental issues
ldquoWere no longer just a fert rep these days Were also giving advice and recommendations around agri-chemicals
seed products and animal health Theres a lot more environmental scrutiny on farmers so we need to be up with regulations specifically with the fertiliser side of thingshelliprdquo
Always driven Taylor also enjoys the support she gets from her North Island team and the expert agronomists and animal health technical managers who give her the extra confidence and motivation to always do more for her clients
Of course this notion of a well-educated and empowered new generation is not without economic value ldquo It definitely benefits shareholders People are coming into jobs up to speed and with a greater understanding of the whole farm systemrdquo says Taylor
Being part of the new generation that will drive change and smarter farming is something Taylor relishes She also has a few changes shelsquod like to see
It would be great to see farm owners involving employees in the decision-making processes they face such as meetings to discuss their seasonal fertiliser plans Sharing knowledge is a really powerful thing and in turn will result in a more skilled industry
WErsquoRE NO LONGER JUST A FERT REP THESE DAYS
33Enabled PeopleRavensdown Stakeholder Review 2018
Game changing science
Science and research are the reasons why Ravensdown is seen as a nutrient efficiency specialist Our investment in RampD and partnerships with universities mean ideas
with game-changing potential can be explored But it is our field-based team and the customers who trust their advice that take the ideas and turn them into a better reality
Description
Value
Collaboration
Status
Future expectation
Treats dairy effluent ndash enabling water recycling and increased effluent storage capability
The technology produces lower volumes of effluent enabling enhanced utility of storage and use Significant volumes of water are available for recycling
Lincoln University
Public announcement of pilot project was made on 3 May 2018
Canterbury is the first region for ClearTechreg release followed by the major dairy regions
Remote sensing of the nutrient status of soils
Fast and efficient method to produce layers of data from a single flight including soil fertility vegetation type and a digital surface map at a square-meter level
Massey University
AgResearch
We are at the end of year 5 of the seven-year programme Project extension to cover North Canterbury and Southland means 90 percent coverage for New Zealand hill country
Commercial delivery of current and emerging scanning technologies
AIR SCANreg
34 ScienceRavensdown Stakeholder Review 2018
Science
Description
Value
Collaboration
Status
Future expectation
Models phosphorus and sediment losses at farm and catchment scale
The model allows the identification and materiality of farm nutrient and sediment critical source areas and the efficacy of mitigations
Victoria University of Wellington
Undergoing field verification In development end of this year
Expect to be used mainly by Ravensdown Environmental consultants in catchment studies in collaboration with Beef and Lamb and regional councils
Models nutrient balances including nitrogen loss estimates at a farm scale
Models farm system nutrient cycling and the consequential nutrient losses Focus on outputs maintains farming flexibility and innovation This world-class model allows farm system scenarios to be compared to a baseline
AgResearch
Plant amp Food
Landcare Research
Overseer Limited
Widespread adoption with ongoing upgrades
Expect to see an increased uptake nationally as farm systems changes are required to comply with emerging regulations on nutrient losses
Description Enables trust through evidence ndash fertiliser released at the right place at the right rate
Value Technology-enabled aircraft allow fertiliser plans to be accurately delivered by electronic instruction Farmers can trust their fertiliser investment is applied as intended with proof of release records available
Status 4 Planes in operation
Future expectation
6 capable aircraft by May 2019
Ravensdown has an ownership interest
reg
35ScienceRavensdown Stakeholder Review 2018
WE CANNOT FARM LIKE WE USED TO IN THE PAST SO OUR SYSTEM NEEDS TO BE MORE PRECISE MORE ENVIRONMENT FRIENDLY
36 ScienceRavensdown Stakeholder Review 2018
ClearTechreg is just such a breakthrough Developed in partnership with Professors Keith Cameron and Hong Di of Lincoln University ClearTechreg is an effluent treatment process that slashes the use of fresh water in dairy farming
ClearTechreg allows us to clarify effluent at the dairy shed to produce water clean enough for recyclingrdquo explains Professor Cameron ldquoItrsquos then used for washing the yard where the cows come in for milking The technology uses a coagulant often used in treating drinking water and itrsquos a very similar process The coagulant allows the little particles of soil and dung in the effluent to coalesce into larger particles which then have enough weight to sink to the bottom of a tank This means the top becomes clear enough to recycle and wash down the yardrdquo
The potential savings in water use and reduction in environmental impact are huge says Professor Cameron ldquoUsing the backing gate where the cows are waiting to go in for milking on Lincoln Universityrsquos dairy farm where we milk 555 cows we can cycle enough water every day to wash the yard completely Thatrsquos around 20000 litres recycled a day Scale that up nationwide
and we could save around 42 billion litres of water annually Thatrsquos a big numberrdquo
Making better use of water resources is not the only advantage of ClearTechreg Professor Hong Di emphasises the benefits across the board representing the sort of leap agriculture has to take to meet societyrsquos growing expectations ldquoWe cannot farm like we used to in the past so our systems need to be more precise more environmentally friendly Consumers are demanding quality food and to know that it has been produced in environmentally friendly sustainable ways The sort of technology that wersquore talking about with ClearTechreg thatrsquos a step change As well as potentially saving so much water each year you also reduce E coli leaching and phosphorus ClearTechreg shows how science can help Ravensdown and its shareholders respond and succeedrdquo
Partnerships with scientists like Keith Cameron and Hong Di are only going to be more important in the future and the bonds closer ldquoAs well as the research and development of new technologies therersquos also capability buildingrdquo says Professor Cameron ldquoIn that we train a lot of the farmers of the future at Lincoln University We also train students who go on to be
CASE
STU
DY
employees of Ravensdown A very good example is the creation of the environmental group at Ravensdown who support farmers to develop environmental plans and nutrient budgets A number of those new staff have come through training at Lincoln Universityrdquo
The search for game-changing innovations like ClearTechreg has become more determined than ever as expectations of Ravensdown and scientists themselves increase Something Professor Cameron is well aware of ldquoI think society is expecting more from scientists There are growing concerns about the environment and finding solutions to those environmental problems requires good robust science Itrsquos also why wersquore seeing greater links between research and industry to ensure that the science that gets done in the lab doesnrsquot just produce a paper thatrsquos published in an international journal it actually produces a technology that flows from the laboratory to the farm The linkage between ourselves Ravensdown and Ravensdown shareholders shows this perfectly where the investment in science creates new technologies new systems and new methods that take everyone forwardrdquo
The new technologies Ravensdown provides to shareholders often have their roots in the laboratory And sometimes itrsquos not about a new product or digital advance so much as a smarter way of doing things
Scientific breakthrough set to transform dairy effluent
To view video please visitravensdownconzintegratedreporting
37ScienceRavensdown Stakeholder Review 2018
We are committed to being at the forefront of where the physical world of farming meets the digital world Use of farm mapping software enables customers to farm smarter and accurately Nutrient management crop and livestock production all benefit from improved record keeping and performance analytics We are focussed heavily on increasing the number of customers using mapping technology and are investing in RampD to increase the range of services this software can accurately provide
Maps provide farmers oversight of their whole farm at a glance Embedded throughout the map are the records of what has been applied in detail and what the options are to improve productivity The increasing demand on farmers for managing the environment requires better record keeping and transparency Developments in automation can reduce the amount of time the farmer spends behind a desk enabling more time on the farm We believe our customers own their information and have designed HawkEyereg to enable greater collaboration with other industry partners
MAPPING TECHNOLOGY
Use of mapping technology to manage efficient use of nutrients and keep records of paddock activity
CUSTOMERS ACTIVELY USING SMART MAPS HAWKEYE DURING THE YEAR2682
Technology is a key driving force behind sector-wide improvement It opens up new opportunities new ways to track progress make decisions demonstrate performance
and make connections with end consumers Our team uses some amazing tools to enhance the service they provide and the tool ndash and the person using it ndash cannot stand still
Technology Enabling smarter farming
38 Technologies and ServicesRavensdown Stakeholder Review 2018
Technologies and Services
HawkEye is map-based software that helps farmers make smarter decisions for better farm and environmental outcomes
BENEFITS FOR FARMERS
Improved nutrient amp feed decisions
Reduced office time
Managing environmental impacts
Increased productivity
More time to farm
Licence to operate
BENEFITS FOR RAVENSDOWN
Customer collaboration
Data automation
Useful tools for all farmers
Valuable discussions
More time to add value
Stronger relationships
THE IMMEDIATE PROCESS
Support Ravensdowns core business - Nutrient pasture and crop management environmental footprint
Easier collaboration between customer and Ravensdown - Enabling our staff to deliver
Providing excellent service with efficiency - Automation of ordering spreading and online data gathering
BY PROVIDING
Farm mapping
Nutrient planning and forecasting
Pasture performance management
Product ordering and spreading
In-field tools
Test results and agronomy plan visualisation
Digital record keeping and reporting
Nutrient compliance management amp reporting
Spreading proof of placement
Farm feature amp hazards
Sharing and collaboration
Personalised support
INSIGHT TO ACTION
Coming soon
39Technologies and ServicesRavensdown Stakeholder Review 2018
USE OF AGRONOMY PLANS FOR EFFICIENT USE OF NUTRIENTS AGROCHEMICALS AND SEED
PROOF OF PLACEMENT
This enables our customers to apply the right amount of fertiliser (nutrient) Published agronomy plans are a measure of how many of our customers are using our recommendations
In addition the agronomy plans include the right agrochemical recommendation ensuring the best product and application is chosen for the health of the crop or pasture livestock and environment
All of this detail is recorded and traceable enabling a stronger story to be developed about the farm and the produce grown on it
Ravensdown takes soil test measurements and makes recommendations to farmers about where and what amount of nutrient should be applied
This forms the basis for an agronomy plan which can be produced by Ravensdown We expect this number to increase as farmers become more aware of the need for tighter control over their nutrient application
The use of GPS-enabled spreading technology enables us to measure how effectively we are recording and tracking nutrient application We aim to increase the total traceability of nutrients applied over time By recording spreading in both aircraft and groundspreading trucks we are able to capture data not only of Ravensdown fertiliser that has been applied but to provide better transparency for all users of our spreading technology This benefits all New Zealand farmers
Recently we signed an agreement with TracMap New Zealandrsquos largest provider of spreading technologies enabling us to capture a large proportion of total fertiliser tonnes spread accurately as well as agrochemical spray history Variable rate application is now possible through our investment in our Primary Growth Partnership ldquoPioneering to Precisionrdquo in hill country as well as ground spreading meaning the right product can be applied at the right rate in the right place What percentage of total tonnes applied has been applied at a variable rate will be a key benchmark indicator for us moving forward
245739RAVENSDOWN FERTILISER TONNES CAPTURED BY GPS-ENABLED PROOF OF PLACEMENT TECHNOLOGY
CUSTOMERS PERFORMED SOIL TESTS ON THEIR FARMS6448
TESTING TO IMPROVE FARM PERFORMANCE
8362
46
PUBLISHED AGRONOMY PLANS
OF CUSTOMERS HAVE BEEN PROVIDED AGRONOMY PLANS
40 Technologies and ServicesRavensdown Stakeholder Review 2018
A perfect example is the work we do with arable farmer Eric Watson of Wakanui in mid Canterbury
Eric is the Guinness World Record holder for wheat production per hectare a title he has won more than once Part of the credit comes down to the way he works with Ravensdown including his local Senior Agri Manager Dan Copland Danrsquos worked with Eric and his wife Maxine for over four years ldquoIts really something Im passionate about getting crop nutrition rightrdquo says Dan ldquoEspecially with the precision nutrient management siderdquo
The precision Eric and Dan apply to crop nutrition and soil management certainly is impressive aided by the Ravensdown technology deployed on Ericrsquos mid Canterbury land Comprehensive soil testing and smart mapping gauge the precise nutrition needs of every paddock It shows not just which paddocks require fertilising but exactly what is required and where avoiding over-application Itrsquos smart but the pace of change with accompanying expectations is fast ldquoIts very rapid developmentrdquo says Eric ldquoI think the shareholders do expect more from their fertiliser company including spreading technologyrdquo
CASE
STU
DY
Helping meet those growing expectations is our newest precision agriculture tool HawkEyereg This integrated mapping and compliance tool offers even more accuracy in measuring whatrsquos needed for optimum soil health and yield further reducing environmental impacts ldquoHawkEyereg is a decision support tool it can help with farm recording it can help with precision placementrdquo advises Dan ldquoIrsquove been with Ravensdown eight years and technology-wise itrsquos definitely come on leaps and boundsrdquo HawkEyersquos power comes from using three perspectives of pasture production imagery from the air nutrient input and pasture quantity on the ground and diagnostic status of the soil And itrsquos being made available for any farmer to use not just Ravensdown shareholders
Inevitably as technology improves so does the amount of data generated lsquoBig datarsquo as itrsquos known offers a world of possibilities but only when it can be applied in practical ways Bryan Inch our General Manager for Customer Relationships understands the risks of drowning in a sea of data ldquoTherersquos already plenty of information being captured and that will only increase in the futurerdquo says Bryan ldquoSensors on irrigators farm gates spreading trucks and
silos complement wearable technology on animals soil tests and aerial pasture scanning Itrsquos making sense of what those sensors say that matters turning data into insightful decisionsrdquo Thatrsquos why all Ravensdown technology comes with dedicated support from technical experts and field-based Agri Managers
Back on Ericrsquos farm technology has helped do more with less to the benefit of the environment and the balance sheet ldquoI think Ravensdown technology has a big role to play in helping New Zealand reduce the impact of nutrientsrdquo says Eric ldquoIt can show you shouldnt be putting so much fertiliser on here and in some cases that more needs to go on there Crops will grow better and if youre wasting nutrients youre wasting moneyrdquo
Itrsquos not just shareholders who are expecting more either something Eric is aware of ldquoI think that societys expecting more from farmers with cleaner waterways and swimmable rivers so technology will certainly have a part to play in that Theres a big need for farming to keep improving and thats what the public wants to seerdquo
As expectations grow Ravensdown has responded by developing new technologies that let us do more for our farmer shareholders
The Canterbury wheat that beat the world
To view video please visitravensdownconzintegratedreporting
THERES A BIG NEED FOR FARMING TO KEEP IMPROVING BECAUSE THATS WHAT THE PUBLIC WANTS TO SEE
41Technologies and ServicesRavensdown Stakeholder Review 2018
Employees
GovernanceRavensdownrsquos governance structure is set up to promote accountability and to
support its ability to create value in the short medium and long term It provides insight on strategy implementation and direction while supporting ethical
compliant behaviour throughout the business
42 GovernanceRavensdown Stakeholder Review 2018
Governance
Ethics
The Board of Directors has developed a Code of Business Conduct and Ethics to give effect to Ravensdownrsquos core values and to guide all employees and directors in our relationships with our stakeholders Key parts of this code include
Company Values
Our decisions and personal behaviour will at all times be consistent with our core values of
Successful co-operative ndash We put the customer at the centre of everything we do
Empowered people ndash We choose the best people keep them safe and enable them to do their best
Enduring relationships ndash We develop long-term relationships based on integrity and trust
Environmental leadership ndash We strive to lead in the field of sustainability
Driving Innovation ndash We drive the business forward by finding better solutions
These values mean that we will
Act honestly and fairly with due skill care and diligence in the interests of all of our stakeholders
Demonstrate respect for key moral principles including diversity individual rights equality and dignity
Value personal and professional integrity trustworthiness and competence
Fraud Policy
Ravensdown has a philosophy of ldquozero tolerancerdquo towards fraud both inside and outside of the company We value the integrity of our staff and recognise that they have a key role to play in the prevention detection and reporting of fraud We therefore ask them to be vigilant at all times and to report any concerns they may have at the earliest opportunity We are committed to creating and maintaining an honest open and well-intentioned working environment where people are confident to raise their concerns without fear of reprisal on a confidential basis All reported cases of fraud will be investigated
Conflict of interestRelated party transactions
Like most co-operative companies Ravensdown Limited has frequent transactions with its farming directors in the ordinary course of business All transactions are conducted on commercial terms
A Conflict of Interest Policy ensures that any real or perceived conflicts related to staff members are managed at armrsquos length
Whistle-Blowing Policy
Ravensdown is committed to providing a transparent accountable organisation and staff are encouraged to have the responsibility to report any known or suspected wrongdoing within the company Employees are encouraged to report this to their managers or directly to the CEO A 247 independent anonymous Ethics Hotline is also available where confidential information can be reported Ravensdown is committed to the protection of genuine whistle-blowers against action taken in reprisal for the making of protected disclosures
Risk Identification and Management
The company has a comprehensive risk management framework to identify assess and monitor new and existing risks Annual risk updates are performed and risk improvement plans created and acted on The Chief Executive Officer and the leadership team are required to report to the Board and Audit amp Risk Committee on high risks affecting the business and to develop strategies to mitigate these risks Additionally management is responsible for ensuring an appropriate insurance programme is in place and reviewed annually
TOP RISKS
Risk Response
Failure to embed a culture systems and processes to prevent or appropriately respond to health safety or wellbeing dangers or incidents
We have systems and processes in place to continuously track protect and take proactive actions to manage our peoplersquos health safety and wellbeing and to ensure we embed a culture which puts safety first and gives meaning and purpose for our people
Supply of key fertiliser inputs interrupted
We have enduring relationships with long-term suppliers of our key fertiliser inputs which we continue to assess and manage to ensure we can meet supply commitments to our customers
Inability to deter or recover from cyber security risks
We have robust systems and software in place to detect protect and recover from cyber security threats
Evolving government priorities affecting our industry
We have regular and meaningful engagement with various levels of government to ensure we can have proactive involvement in the legislative and regulatory changes relevant to our business
Significant Biosecurity incident affecting us or our industry
We have an MPI-approved system which ranks the majority of our imported products as a low risk through annual inspection of suppliers cleanliness of vessels sampling of products and container inspections
Losing social licence to operate We work to ensure positive and genuine engagement with all our key stakeholders and transparently report on our operational compliance good community relationships and commitment to sustainability and improvement
43GovernanceRavensdown Stakeholder Review 2018
Leading usforward
1 2 3 4 5
John runs a 22000 stock unit sheep and beef breeding and finishing operation has been on the Board since 2004 and has been Chair since February 2014 As well as running a legal practice in Marton John spent many years as a director of RACE Incorporated and of a number of farming and agricultural companies in NZ and overseas
John Henderson LLB Chair
1
Scott owns and runs a large hill country sheep and beef station at Ohura in the Central North Island and has been on the Board since 2006 Scott is a member of the NZ Institute of Directors and holds a certificate in company direction He has completed a number of governance courses and continues to prioritise professional development
Scott Gower2
TH
E B
OA
RD
44 Board and Leadership Ravensdown Stakeholder Review 2018
Board and Leadership
6 7 8 9 10
Jason is CFO of NZ Steel and a Fellow of Chartered Accountants Australia and New Zealand and has been on the Board since 2014 He is currently Chairman of TNX Limited and former Chair of the Audit Committees for Taranaki Investments Management Limited and LIC He was the former CFO of large listed and unlisted companies such as EROAD Auckland Airport PGG Wrightsons and Fonterra Ingredients
Jason Dale B Com FCA
10
Stuart farms 330ha west of Christchurch growing arable crops seed potatoes and finishing lambs and has been on the Board since 2006 and Deputy Chair since 2014 Stuart is a Nuffield Scholar and has had a number of governance roles in the industry good sector as well as not-for-profit organisations
Stuart Wright B Ag Com Deputy Chair
9
Tony runs the family dairy farming business and has been on the Board since 2004 Tony has been involved in governance at a local and national level particularly in the dairy sector for 20-plus years He was a director of the NZ Dairy Board and Kiwi Dairy Co-op before the formation of Fonterra
Tony is a Nuffield Scholar and a Chartered Fellow of the IoD
Tony Reilly B Ag Com
3
Bruce farms an 8000 stock unit cattle and sheep farm north of Napier and has been on the Board since 2015 Bruce holds a wide range of governance positions particularly in the science and environmental areas He previously spent six years on the Federated Farmers Board and was National President from 2011 to 2014
Bruce WillsB Ag Com
4
Through the companies Alpine Fresh Ltd and ViBERi NZ Ltd Tony grows for the arable vegetable and berryfruit sectors over 700 ha He has been on the Board since 2006
Currently Tony is a director of several local companies is the Chair of NZGAP and Vice-President of Horticulture NZ
Tony Howey B Ag Com
5
Kate owns a 245ha dairy farm in Dargaville and has been on the Board since 2014 Kate is also Chair of Delta Produce Co-operative Ltd and is a ministerial-appointed Council member of the Open Polytechnic of New Zealand
Kate is a Member of the IoD and has done the Company Directors Certificate as well as the Fonterra Governance Development Programme
Kate Alexander Dip Ag bus Mgmt
6
Glen is an Auckland-based entrepreneur who has been on the Board since 2007 Glen was a founding director of the Warehouse Group and was a board member there for 11 years He currently has directorships of 20 private companies across agriculture property retail and tourism sectors Glens agricultural investments include dairy beef avocado kiwifruit mushroom forestry and aquaculture
Glen Inger7
Peter owns a 190ha dairy farm located at Northope and has farming interests in Lochiel and Lorneville and has been on the Board since 2013 Peter is an Agribusiness Regional Manager for a prominent bank and has been through the Fonterra Governance Development Programme
Peter MoynihanB Ag Sc
8
45Board and Leadership Ravensdown Stakeholder Review 2018
Actions louder than words
As a leadership team we see our role as maintaining a positive culture at Ravensdown while ensuring the organisation remains agile as it faces multiple opportunities and challenges
Knowing that continual consensus rarely leads to good decision-making we hold each other to account and exchange ideas freely and honestly
Because wersquore often challenging the traditional way of doing things we will debate and offer alternative points of view
Greg CampbellChief Executive Officer
Bryan InchGeneral Manager Customer Relationships
Sean ConnollyChief Financial Officer
Mark McAtamneyChief Information Officer
LEA
DE
RSH
IP T
EA
M
46 Board and Leadership Ravensdown Stakeholder Review 2018
We seek alternative perspectives from outside the team and listen to all employees within the company throughout the year
We are here to deliver on strategic goals agreed with the Board This involves looking ahead and keeping an eye on the detail of the day-to-day
The safety and wellbeing of our team is paramount and we continue to ensure each and every employee shares this belief so they can act on it
Stephen EspositoGeneral Manager Operations
Mike WhittyGeneral Manager Supply Chain
Mike Manning General Manager Innovation and Strategy
Katrina Benedetti ForastieriGeneral Manager Culture and People
47Board and Leadership Ravensdown Stakeholder Review 2018
KE
Y
Ravensdown-owned storesRavensdown consignment storesRavensdown manufacturing Aerowork
Ravensdown aglime quarriesLime processing plantDOING MORE
Our team members are proud to be part of the community and are doing their bit for many worthy causes throughout the country
Dargaville
Pukekohe
Morrinsville
Te Awamutu
Okato
Kakaramea
Feilding
HimitangiRongotea
Masterton
Manunui
Kerepehi
Te Puke
Tirau
Supreme
Taupo
Pio Pio Broadlands
Gisborne
Wairoa
Raetihi
New Plymouth
Stratford
AuroaWaverley
TaihapeWhanganui
Rata
Severn StreetNapier Works
Waipukurau
Dannevirke
MangatainokaKoputaroa
MataGreenleaf
Te Pahu
Western Bays
Te Teko
Featherston
Taumaranui
Waharoa
Normanby
TakakaNgarua
Marlborough
NelsonBlenheim
Culverden CheviotHokitika
Stillwater
MethvenRakaia
Fairlie
Seadown
GeraldineHinds
AshburtonSouthbridge
DunsandelLeeston
Christchurch Works
White RockAmberley
Mayfield
Darfield
Rangiora
Kurow Waimate
Cromwell RanfurlyOturehua
Waikouaiti
DiptonNightcapsOtautau
Isla Bank
BluffTitiroa
Woodlands EdendaleAB Lime
WintonMcNab
Clinton
Balfour
Mossburn
Heriot
Outram
LawrenceClydevale
MiltonBalclutha
Dunedin WorksLumsden
Te Kuiti
North Oamaru
Enabling smarter farming throughout New Zealand
Registered office292 Main South Road Hornby Christchurch 8042 NZ0800 100 123ravensdownconz
Lets expect more together Give us your feedback on this website so we can improve
Connect with us facebookcomRavensdown linkedincomcompanyravensdown twittercomRavensdownNZ ravensdownconzintegratedreporting
insightcreativeconz
RA
V026
EXPECT MORE TO COME gt
ravensdownconz
Ravensdown is inspired by and sets out to inspire all those working so hard around us such as our people and our farmers working across our industry and our country
The win-win that will carry the economy and the environment forward is best unearthed through collaboration We continue to explore solutions to the challenges of our time
GAME
Smarter farming is about acknowledging we can all do better For us the hunger to improve runs deep We showcase our innovations to give an idea of what you can expect from Ravensdown into the future
EX
PEC
T M
OR
E
CHANGER
GROUND
The big question is ndash how to feed people and animals in ways that command an appropriate premium and are sensitive to the use of our precious natural resources We believe smarter farming is the answer And we believe that Ravensdown has a vital role to play in helping make that happen
Wersquore breaking new ground to make farming a lot smarter with information technologies research data people and products
Wersquore out to prove that the right decisions made for the right reasons create visible differences that benefit all of us
BREAKINGE
XP
ECT
MO
RE
CONTENTS08 Key Highlights10 Chairrsquos Report12 CEOrsquos Report16 Financial Commentary18 Business Model20 Strategic Framework22 01 mdashmdash Trusted and Leading26 02 mdashmdash Quality Agri-products30 03 mdashmdash Enabled People34 04 mdashmdash Science38 05 mdashmdash Technologies and Services42 Governance44 Board and Leadership
So herersquos our story
This is us
Putting our stake in the ground and measuring our
progress from here
Because New Zealand expects more
Because we expect more of ourselves
MORE gt
CAPITAL INVESTMENT IN RampD
ADDITIONAL OPERATIONAL EXPENDITURE OF $47M
At a glanceK
EY
HIG
HLI
GH
TS
REBATE EQUITY RATIO
$47 71
NEW SOLUTIONS LAUNCHED
$41m
PER TONNE
PROFIT BEFORE TAX AND REBATE FROM CONTINUING OPERATIONS
$63m
ClearTechregSurflexreg
08 Key HighlightsRavensdown Stakeholder Review 2018
ENGAGEMENT SCORE
OUR ENGAGEMENT SCORE SEES US MEETING THE THRESHOLD FOR THE ANZ TOP QUARTILE OF AON HEWITTrsquoS BEST EMPLOYERS
68NET PROMOTER SCORE
19
938
OF RAVENSDOWN FERTILISER TONNAGE SOLD HAD FERTMARK REGISTERED COMPONENTS
OF INTERNATIONAL SUPPLIERS PERFORMANCE IS EVALUATED
85
PUBLISHED AGRONOMY PLANS
201718 LOST TIME INJURY
FREQUENCY RATE IS
1238362
2017 Carbon Footprint154407 tCO2e
100
OF PERMANENT EMPLOYEES ARE PAID AT OR ABOVE THE NZ LIVING WAGE
ASBESTOS REPLACEMENT EXPENDITURE
$21m
09Key HighlightsRavensdown Stakeholder Review 2018
WE CONTINUE TO BUILD THE LARGEST FARM ENVIRONMENTAL CONSULTANCY AND DEVELOP THE LARGEST TEAM OF CERTIFIED NUTRIENT MANAGEMENT ADVISORS IN THE COUNTRYJOHN HENDERSON CHAIR
10 Johnlsquos Report ndash ChairRavensdown Stakeholder Review 2018
Johnlsquos Report ndash Chair
JohnrsquosReport
Your board is happy to report another strong performance in the year ending 31 May 2018 Prudent management and good fundamentals meant we were in a position to make an interim cash rebate of $1750 cash per tonne in June followed by a final rebate of $2950 to be paid in August Profit before rebate was a healthy $63 million from our continuing operations
It is worth noting that Ravensdown is not here to maximise profit at the expense of our natural environment safety or our local communities As a co-operative whose purpose is to enable smarter farming for a better New Zealand we seek to optimise profit in a sustainable way
This means returns for shareholders take many forms including new products expertise and technology that help them reduce environmental impact and optimise value from the land We are pleased to be able to pay a strong rebate to transacting shareholders but we believe neither the profit nor rebate are reliable measures of our co-operative We are determined to report measures of progress openly and transparently in the spirit of Integrated Reporting
In August 2017 Ravensdown threw its weight behind the ldquoWater Pledgerdquo which was signed by several prominent agri-sector leaders as a commitment to swimmable waterways Since then we have
Introduced a new ClearTechreg effluent treatment system that has the potential to reduce the dairy sectorrsquos fresh water use by 42 billion litres
Continued to build the largest farm environmental consultancy and develop the largest team of certified nutrient management advisors in the country
Deployed HawkEyereg technology that will help farmers see and show how they are complying with environmental requirements
Looking ahead we are in lockstep with the agencies and ministries that have come together to develop the action plan for water quality that arose out of the Land and Water Forum We aim to help our customers maximise nutrient efficiency so we focus on losses that can occur and recommend a sweetspot of the right rate of the right product in the right place and time Many of the examples in this Stakeholder Review are directly supporting good farming practice
My fellow directors deserve credit for setting the bar high in terms of identifying Ravensdownrsquos reason to be here Enabling smarter farming for a better New Zealand is a call to action as well as a common purpose that has galvanised the team
Irsquod also like to thank Tony Reilly for his 14 years of service as a Ravensdown director ndash a phenomenal achievement as he retires from that role He generated respect for his well-considered contributions and ran the Remuneration and Appointments Committee during his time as its Chair
As part of an ongoing commitment to review our board structure we will be presenting some proposed changes to our constitution at the annual meeting this year This will see the composition of the board change over the next two years from eight area-elected and two independently appointed directors to six area-elected and three appointed directors
I would like to acknowledge the contribution of the Ravensdown team and its supply and research partners The leadership team ably directed by CEO Greg Campbell has done a fantastic job communicating and implementing the strategy that was determined by the board
CH
AIR
To view video please visitravensdownconzintegratedreporting
11Johnlsquos Report ndash ChairRavensdown Stakeholder Review 2018
OUR AIM IS TO HELP OTHERS REDUCE THEIR ENVIRONMENTAL IMPACT AND WE MUST LOOK IN THE MIRROR AND LOWER OUR OWNGREG CAMPBELL CEO
12 Gregrsquos Report ndash CEORavensdown Stakeholder Review 2018
Gregrsquos Report ndash CEO
Ravensdown has delivered another strong result and Irsquom enormously proud of the teamrsquos efforts and humbled by the support from shareholders
While this has been a consequence of a deliberate consistent strategy I see this fifth year of back-to-back progress as preparing the ground for a fundamental change that is needed within the agri-sector in general and within our co-operative in particular
The challenge facing so many businesses is how to thrive knowing natural resources are limited and need protecting while energy consumption emissions and water use need to be tackled Ravensdown is not just facing up to that fact but embracing it We are determined to help farmers manage their nutrients better
For us this is what lsquosmarter farming for a better New Zealandrsquo looks like Our aim is to help others reduce their environmental impact and we must look in the mirror and lower our own Being welcomed into the Sustainable Business Council last year joining the Climate Leaders Coalition and reporting our carbon emissions for the first time is just the beginning
The signals are strong The disruptive trends are many Societyrsquos expectations are ever higher
While we donrsquot pretend to have all the answers we must and will rise to the challenge The ambition has got to be that we could all look our grandchildren in the eye and say we tried our best to leave the planet in at least as good a shape as we found it Our staff are engaged with this higher purpose as shown by our staff engagement survey
Like last year this Stakeholder Review describes whatrsquos going well and where we need to do better It focuses on what matters to a variety of stakeholders and outlines how we add value both now
and into the future It is best read alongside our annual report which summarises our audited accounts for the year up to 31 May 2018 There are also videos on the website giving context to our story
Our shareholders have told us the best way to consider this co-operativersquos performance is to look at a range of inter-connected indicators and take a rounded view For example product quality matters and does not continue to occur or improve without investment And if we do not invest in the knowledge of our people the quality of advice would fall just as our physical assets would decline if we didnrsquot invest in maintaining them
It would be easier to ldquojog alongrdquo not trying to address asbestos in our stores and manufacturing facilities But we wouldnrsquot be doing our job if we just kicked the can down the road for future shareholders to bear A lsquohead in the sand and hope for the bestrsquo approach would represent a massive risk and would guarantee opportunities would be missed
Being clear-eyed about our role in the world the challenges we are facing and transparency of failure to hit targets is what this co-operative commits to We feel this fronting up is the best way to serve past current and future shareholders and contribute to the betterment of New Zealand
Investing in our network
For an organisation moving well over 1 million tonnes of granules minerals and rock around dust is always going to be an issue needing to be managed Apart from being a potential nuisance or hazard to staff and neighbours dust can also affect product quality through cross contamination As part of our commitment to creating a safe and healthy work environment we are focussing on dust management at our sites
CEO
GregrsquosReport
13Gregrsquos Report ndash CEORavensdown Stakeholder Review 2018
We have been busy installing dust suppression cones covers extractors doors roading and enclosures Good housekeeping handling protocols and quality imported or manufactured product also go a long way to cut dust occurring in the first place
Wersquore also looking at our stormwater which has the potential to contribute to the nutrient load into local waterways We need to manage this carefully throughout our network and there is much more we can and must do We have a number of new initiatives in place For example we are proud of the new store in New Plymouth which is showing the way with a filter pond system
Safety has yet again been a main area of focus and investment Ravensdown was proud to receive commendation from Worksafe for the way we worked with their team to resolve some issues we had with serpentine superphosphate
We are making strong progress through a long-term $17 million asbestos replacement programme and are already seeing the benefits to product quality as the replacement roofing makes the stores lighter and drier The health benefits of asbestos removal for neighbours and staff plus the more earthquake resilient buildings are harder to see but no less important
We know quality matters to our customers and spreaders For the past three years a consistent 82 have stated that fertiliser quality is excellent or very good and this means there is still room to improve from a high base
Environmental growth
Since starting in 2013 our environmental consulting business has delivered more than 33000 contracted hours of effort helping farmers with their mitigations and compliance needs The specialists also assist local and regional government deliver on their objectives while we support customers with practical responses to regulatory developments
We are now the largest farm environmental consultancy in New Zealand and the year ahead will all be about cementing our position as leaders and developing the team so the advice remains first rate We will also look for integration opportunities with our field-based team of agri managers
This is important as we know our customers trust the advice provided ndash our customer survey revealed that over 90 trusted the advice they received and agreed it was based on sound science
We will be structuring the Environmental team around three service streams
1 Regulatory compliance including our ldquoworry-freerdquo service where farmers ask us to take on all the steps involved in progressing or protecting a consent
2 Farm Systems Analysis where experienced highly trained specialists provide tailored advice for planning the future of the farm business
3 Integrated Catchment Management where we help farmers and local community members working together to protect their waterways
We are now the largest farm environmental consultancy in New Zealand and the year ahead will all be about cementing our position as leaders and developing the team so the advice remains first rate
To view video please visitravensdownconzintegratedreporting
14 Gregrsquos Report ndash CEORavensdown Stakeholder Review 2018
Subsidiary Aerowork took delivery of new bi-directional loaders while commissioning new maintenance software The staff of Aeroworkrsquos helicopter spraying operation bought that part of the business and continue to service Ravensdown and non-Ravensdown customers
New technologies that will boost automation and efficiency include the JD EdwardsOracle project that reduces manual processing HawkEyereg maps and records help farmers with making decisions and tracking actions C-Dax are rolling out their PastureMeter robot
The Nelson store was one of several buildings to benefit from the long-term asbestos removal programme New loaders were delivered to several locations
Demand for products and services
It was a record year for agrichemicals which are so important in protecting food grown for animals and humans Our seed product lines are also in demand as they too had a record year This all shows the agronomy offer is strong and our technical expertise is sought after The spreading ventures were busy but somewhat disrupted by the weather
Facing difficult trading conditions volumes of our animal health products were slightly down Wholly owned subsidiaries C-Dax and Aerowork had a profitable year The laboratory ARL continued to contribute positively
Lime tonnages were up as farmers looked to condition their soils and fertiliser tonnages were up with a significant contribution from new customers buying our products and industrial users buying more urea
Our joint venture Ravensdown Shipping Services provides added control in our supply chain Disruption to New Zealandrsquos supply of quality phosphate rock is a real risk to the agri-sector and was highlighted last year when a non-Ravensdown shipment of phosphate rock was seized in South Africa
We hosted a delegation from the company that supplies phosphate rock from the non self-governing territory of Western Sahara They outlined how many of the local Saharawi people are benefitting from that suppliers social development programmes and how many familiesrsquo livelihoods depend on the continuing legal trade in rock from that part of the world It seems clear that no group of activists speaks for all Saharawi We support the United Nations in its efforts for a solution to this long-running complex political dispute and will continue to monitor the activities of our supplier
Innovation progress
Our Primary Growth Partnership programme investigating improved aerial spreading precision is at the three-quarter mark on its seven-year journey We partnered with Massey to develop the AirScanreg technology which uses a hyperspectral camera to scan 1000ha an hour and provide several layers of information for analysis Vegetation soil fertility and economically optimal fertiliser application layers can then be provided for an evidence-based plan that can be sent to the IntelliSpreadreg-enabled aircraft
Sixty six farms have now utilised IntelliSpreadreg where computer-controlled hopper doors apply fertiliser where it is needed instead of where it is not So far 14 of land on those farms was excluded from application because it was ineffective culturally sensitive or environmentally vulnerable Avoiding this land in a way that is safer for pilots is a win-win for productivity and the environment
Work ahead involves continuing validation work testing that actual results match the modelled and scanned results We are also testing algorithms and systems that can verify placement rather than only indicating where the door opened or closed Our fifth Aerowork plane to be equipped with the IntelliSpreadreg system will take flight in Whanganui
In other developments C-Daxrsquos robot version of the PastureMeter will be launching in 2019 and we continue our investment through the Fertiliser Association of New Zealand into the OVERSEER nutrient modelling tool We also launched the ClearTechreg effluent treatment system that has the potential to drastically reduce water use in the dairy sector
Efficiency is the key
We repeated throughout the year what we started to say in last yearrsquos Stakeholder Review Sales tonnage is not the key performance metric for this co-operative Indeed in those situations where the science showed that the farmer and environment would gain from applying less fertiliser then that was a win for Ravensdown
Our coated urea product N-Protectreg saw significant growth on last year Compared to uncoated urea this Fertmark-accredited product reduces nitrogen emission to the air and keeps more nitrogen available to the plant In a ldquonitrogen-constrainedrdquo world which is also sensitive to phosphate loss we would expect to see strong growth in this ldquosmart fertiliserrdquo category of products
This is an important way we can help with smarter farming and customers and staff are engaged with this approach In the past four years we have welcomed 1900 new customers to the Ravensdown ranks
I thank our former General Managers of Operations and Organisational Development Kevin Gettins and Tracey Paterson for their contribution to the leadership team and welcome their replacements Stephen Esposito and Katrina Benedetti Forastieri
Ravensdownrsquos contribution to premium food creation in New Zealand was celebrated at two all-staff events early in our financial year Morale remains high with staff engagement levels now in the top quartile of NZ companies that survey with Aon Hewitt
We continue to engage with a variety of stakeholders and have achieved a lot on their behalf I thank the whole team for their contribution and I know they are up to the challenge ahead Volatility and uncertainty are increasing around the world But the company is better positioned than ever to deliver value now and into the future
15Gregrsquos Report ndash CEORavensdown Stakeholder Review 2018
Financial commentary
Good financial performance and a healthy profit before rebate and tax of $63 million from our continuing operations allowed us to invest in areas aligned with our strategic priorities and continue delivering enduring value for stakeholders Our discontinued operations made a loss of $ 08 million after tax
The strong result enabled us to pay a full rebate of $47 per tonne which includes the interim cash rebate announced in March 2018 Your co-operative is retaining the $7 million profit to reinvest in the business in order to support our smarter farming purpose
Revenue was up as underlying volumes increased and margins were maintained at sustainable levels
Total expenses were up by $3 million mostly comprising an increase in sales and marketing expenses and the RampD component of operating expenditure This rise was consistent with our focus on enabling smarter farming which meant recruitment of environmental consultants maintaining the development programme that fast-tracks the training of new recruits and investing in research into new products and capabilities
The profit was actively impacted as we continued our asbestos removal programme spending $2 million in 201718 This is the fourth year of our programme Ravensdownrsquos broader capital reinvestment programme has led to an increase in non-cash depreciation
Equity has increased by $23 million to $429 million Our equity ratio before rebates increased from 73 to 78 After rebates our equity ratio continues to remain strong Total assets rose to $605 million We held more inventory than last year as a deliberate decision was made to import certain raw materials to mitigate possible short-term supply chain disruption
Property plant and equipment rose by $20 million on the back of continued reinvestment and new infrastructure projects including finishing the New Plymouth store We committed $2 million to further improvements that benefit health and safety
Intangible assets rose by $5 million with drivers being developments in our Enterprise Resource Planning software ClearTechreg and digital technologies such as HawkEyereg and aviation maintenance software RAMCO
Investments like these were made possible by a very positive operating cashflow of $98 million This consistently strong performance assists us to fund our capital investments
Bank debt reduced and trade payables increased due to the fact we held slightly more inventory and achieved more favourable payment terms with overseas suppliers
The board remains mindful of the need to provide financial returns and to maintain financial strength so the co-operative can reinvest in value-driving initiatives
As the business model on page 18-19 shows financial capital is one of six resources that we have an impact on and are impacted by The six are interconnected and need to be considered and reported on in an integrated way
The value created from financial capital is economic returns in the form of rebates to our shareholders and profits retained for future investment Economic returns are impacted by our investment in RampD technology infrastructure improvements our environmental initiatives and training our people This increases intellectual manufactured natural and human capitals in such a way as to ensure longer-term value is created
16 Financial CommentaryRavensdown Stakeholder Review 2018
Financial Commentary
-20
0
20
40
60
80
2014 2015 2016 2017 2018
NET PROFIT ($M)
Net prot before rebate and tax from continuing operations
Net prot after rebate tax and discontinued operations ($m)
73
19
10
46
62
51
1
63
7
-11
0
10
20
30
40
50
2014 2015 2016 2017 2018
NET CAPITAL EXPENDITURE CASHFLOW ($M)
21
3033
46
39
0
100
200
300
400
500
2014 2015 2016 2017 2018
TOTAL EQUITY ($M)
357380 395 406
429
0
1
2
3
4
5
2014 2015 2016 2017 2018
RESEARCH AND DEVELOPMENT ($M)
29
34
40 39
47
0
40
80
120
160
200
2014 2015 2016 2017 2018
OPERATING CASHFLOW ($M)
185
110 106
60
98
0
10
20
30
40
50
60
2014 2015 2016 2017 2018
SHAREHOLDER RETURN ($t) (including tax credits)
373
8
500
0
410
0
450
0
470
0
0
20
40
60
80
2014 2015 2016 2017 2018
EQUITY RATIO ()
6571
75 73 71
00
05
10
15
20
25
30
2014 2015 2016 2017 2018
ASBESTOS REPLACEMENT ($M)
2422
26
21
-20
0
20
40
60
2014 2015 2016 2017 2018
NET BANK DEBT ($M)
49
6
-8
39
28
OPERATING CASHFLOW ($M)
ASBESTOS REPLACEMENT ($M)
NET CAPITAL EXPENDITURE CASHFLOW ($M)
NET BANK DEBT ($M)
-20
0
20
40
60
80
2014 2015 2016 2017 2018
NET PROFIT ($M)
Net prot before rebate and tax from continuing operations
Net prot after rebate tax and discontinued operations ($m)
73
19
10
46
62
51
1
63
7
-11
NET PROFIT ($M)FROM CONTINUING OPERATIONS
RESEARCH AND DEVELOPMENT ($M)
SHAREHOLDER RETURN ($T) (INCLUDING TAX CREDITS) TOTAL EQUITY ($M) EQUITY RATIO ()
During 2014 our focus was on operating cashflows as we restructured our business
Increase in profit reflects an increase in volumes sold
We have continued to add shareholder value with increasing total equity
We are committed to proactively replacing asbestos throughout our network
Comprises the operating costs of research and the costs of supporting development of new initiatives
We have maintained the financial strength we have rebuilt over recent years
Year-end debt remains within a low sustainable band
Capital investment returns to our normal reinvestment programme Includes investments in intangibles
For the third year in a row we have returned cash back earlier with an interim rebate
17Financial CommentaryRavensdown Stakeholder Review 2018
CO
LLAB
ORA
TION INN
OV
ATI
ON
INTEGRATION
BUY SHIP
MAKE STORE
BUILDINGTRUST
MEASURE MAP MONITOR
TEST ADVISE
PRECISION APPLICATION
TRAINING AND DEVELOPMENT USE AND DEVELOP
TECHNOLOGY
RESEARCH ACTIVITIES
How we define and create value
RESOURCES
EXTERNAL FACTORSACTIVE GOVERNANCE AND RISK MANAGEMENT
HUMAN CAPITAL
FINANCIAL CAPITAL
MANUFACTURED CAPITAL
INTELLECTUAL CAPITAL
NATURAL CAPITAL
SOCIAL AND RELATIONSHIP CAPITAL
18 Business ModelRavensdown Stakeholder Review 2018
VALUE CREATED
REDUCED ENVIRONMENTAL IMPACTS (see pages 23-25)
ENGAGED STAFF IN A SAFER ENVIRONMENT (see pages 30-33)
ECONOMIC RETURNS (see pages 16-17)
STRONGER COMMUNITIES (see page 25)
OPTIMISED VALUE FROM THE LAND (see pages 26-29)
RELIABLE SUPPLY OF QUALITY AGRI-PRODUCTS (see pages 26-29)
LEADING TECHNOLOGY SCIENCE AND INFORMATION (see pages 34-41)
TO ENABLE SMARTER FARMING FOR A BETTER
NEW ZEALAND
KA PŪKEKOTIA A RONGOMĀTĀNE KA POHO
KERERŪ A AOTEAROA
19Business ModelRavensdown Stakeholder Review 2018
Why wersquore here
HOW WE DELIVER ON THAT PURPOSE
We provide the products expertise and technology to help farmers reduce environmental impacts and optimise value from the land
New Zealand exports 95 of the food that it grows This can be seen as a net export of the nutrients embedded in the food because plants have extracted what they need from the soil Ravensdown helps return those key nutrients by supplying the essential elements that all plants whether eaten by humans or livestock need to grow
As a farmer-owned co-operative our commitment as nutrient efficiency specialists is to enable our customers to supply the necessary amount of nutrients ndash no more no less ndash and help minimise losses for the benefit of the farm and the environment This takes the form of services like those listed on the opposite page
WHERE ARE WE PRIORITISING
Quality agri-products such as Kiwi-made superphosphate imported fertilisers aglime animal health seeds and agrichemicals are the backbone of our product offering
Certified nutrient management advisors and environmental consultants are backed up with cutting-edge technologies Special aerial cameras that can assess soil nutrients remotely or software that shows where best to tackle potential phosphate run-off are just two examples
Science is the foundation for all our advice and innovation We invest in research and collaboration with universities and Crown Research Institutes supporting knowledge-sharing conferences and publish papers in peer reviewed journals
Enabled people are the most effective people In a fast-changing sector we focus on the ability of our teams to adjust and respond so they can help get the job done
Trusted and leading is how we set out to be seen We know that nothing less than doing the right thing day in day out is the best way to achieve this
Our stakeholders want to create a better New Zealand and we see our role as helping them
achieve that by enabling smarter farming
Smarter farming can deliver stronger rural communities reduced environmental impacts and growing prosperity for the country as a whole
Smarter farming is about challenging all aspects of farming knowing improvements are always possible and definitely needed
We canrsquot help with smarter farming without working smarter ourselves We need to keep innovating and changing so that we can continue to walk the talk
20 Strategic FrameworkRavensdown Stakeholder Review 2018
Strategic Framework
In developmentExisting Service
KE
Y
DIAGNOSTIC AND PREDICTIVE TOOLS Analytical Research Laboratories
Physical test results for soils and plants measure levels and validate predictive models
Robust models Predictive tools improve decision making about phosphate-loss mitigation or nitrogen use efficiency
Aerial sensing Scanning soil nutrient levels and vegetation from aircraft
ADVISORY SERVICES Nutrient Budgets and
good farming practice On-farm certified advisors who maximise nutrient use efficiency
Environmental Impact Advice Largest team in NZ specialising in farm environment planning and mitigating farm impacts
WATER MITIGATION ClearTechreg
Dairy effluent treatment system that could reduce fresh water use by 17000 Olympic-sized swimming pools a year
Integrated Catchment Management A collaborative multi-discipline approach to environmental management at a catchment level
APPLICATION AND PLANNING IntelliSpreadreg
Computer-controlled topdressing aircraft doors adjust spreading rate and avoid sensitive areaswaterways
Precision spreading GPS guided certified groundspreaders reduce risk of under- or over-application of nutrients
Precision blending Smart fertilisers including N-Protect with coating that reduces gaseous emissions
HawkEyereg Visual mapping and decision-making tool that brings all information and records together
How our services reduce environmental impacts
21Strategic FrameworkRavensdown Stakeholder Review 2018
88 SPENT ON DIRECT PURCHASES FROM LONG-TERM PARTNERS WITH SUPPLY CONTRACTS
ENGAGEMENT SURVEY
LONG TERM PARTNERS WITH SUPPLY CONTRACTS
Ravensdown our key suppliers and ultimately our customers benefit from our strategy to have long-term relationships
When partner and preferred supplier performance is high we reward that with our loyalty and ongoing business Expectations are clear and measures are in place so we can provide detailed feedback where we would like improvements to be made With a select few partners we are able to have a deeper multi-levelled relationship and collaborate in areas other than the day-to-day business
Trust is at the heart of long-term relationships We work hard on that with our key suppliers We will be seeking more direct feedback on our performance and to see what we can do to cement our aspiration to be ldquocustomer of choicerdquo for these suppliers We will continue to collaborate internally and with our supply partners to bring new technologies and innovations to life in our pursuit of smarter farming
We survey our staff on a variety of topics as a way to understand where we are doing well and areas to work on
Conducting our survey through Aon Hewittrsquos lsquoBest Employerrsquos Programme allows us to be measured against the best rated employers in Australia and New Zealand
Our goal is to be one of the top five employers of choice and the trends behind these surveys are one important indication of whether we are on track
Our overall engagement lifted 2 across the company to see us meeting the threshold for the ANZ Top Quartile of Aon Hewittrsquos Best Employers
5040
30
20
100
80
6070
90100
Bottom Quartile
Top Quartile
2018 ENGAGEMENT SCORE(2017 66)
68
Moderate Zone
Earning the right to lead
Ravensdown has many stakeholders Customers employees suppliers neighbours ndash all expect us to continue to do what we said we will do Building a resilient relevant business
is a strategic priority and of course this means change Throughout this change we will track our carbon footprint staff morale and customer goodwill
22 Trusted and LeadingRavensdown Stakeholder Review 2018
Trusted and Leading
Over time measures will be expressed as total tonnes of carbon dioxide (CO2) and CO2 per unit of output such as fertiliser tonnage
Mine to Port is the energy used in the transfer of materials from the source mine or plant to the Ravensdown ship
More than three quarters of our emission profile is represented by shipping As a ship charterer we look forward to the carbon reduction commitments being made by the international shipping industry becoming a reality
Manufacturing and distribution includes ship-to-store emissions in New Zealand and domestic operations Because the process of manufacturing superphosphate generates electricity our three acid plants can contribute electricity to the national grid
This electricity counts as a credit to our emissions profile The category also includes coal used in lime drying and fuels for New Zealand distribution to the stores network Aerial spreading entails the aerial operations that are controlled by Ravensdown
As a signatory to the Sustainable Business Councilrsquos Climate Leaders Coalition Ravensdown will actively seek to monitor reduce and report on its carbon footprint
The greenhouse gas inventory currently excludes all Joint ventures and C-Dax Limited
Limited assurance has been provided for our greenhouse gas emissions inventory by Ernst amp Young New Zealand Limited The Limited assurance statement is available in our integrated reporting website httpsintegratedreportingravensdown conzcontentdownloadsAssuranceReportpdf
154407 tCO2e
TOTAL CARBON FOOTPRINT 2017
MINE TO PORT501 tC02e
INTERNATIONAL SHIPPING117579 tC02e
AERIAL SPREADING5215 tC02e
MANUFACTURINGAND DISTRIBUTION31112 tC02e
Carbon footprint For the 2017 calendar year Ravensdown has compiled its first carbon footprint report focusing initially on its
own operations rather than upstream or downstream activities of its suppliers or users of its products
23Trusted and LeadingRavensdown Stakeholder Review 2018
There were four breaches of resource consents or general environmental rules in 201718
1 Hinds store had a non-compliance letter after Environment Canterbury reviews of consent compliance in February 2018 It related to aspects of a 2008 consent that had not been fully implemented By April the site was compliant with its resource consent
2 Christchurch Works is in the Hayton Stream catchment The City Council holds a stormwater consent with Environment Canterbury An infringement notice and fines totalling $1500 were incurred for a stormwater escape incident that the company reported
3 Napier Works ndash on 30 May 2018 a hole developed in a fibreglass pipe carrying acidic scrubber liquor from the manufacturing process The pipe was close to the main road Clean up of the four- minute emission entailed shutting the road for 35 hours Drains were protected and clean-up liquid was returned to the plant
4 Napier Works ndash in the April 2018 acid plant start up the company notified the Hawkersquos Bay Regional Council that it had breached National Environment Standards for sulphur dioxide emissions to air The short-lived breach has been addressed by venting to a higher point In relation to the incident an infringement notice and an abatement notice were issued in July 2018
In addressing a noncompliance letter from last year the Timaru store and Environment Canterbury have been working closely on understanding stormwater and seepage-related issues including isotopic testing currently underway
EMISSIONS OVER THREE SITES
Across our manufacturing sites we have reported on our atmospheric emissions for over 18 years We monitor state any breaches and record any interventions
Full details by site can be seen in the Operations Environmental Report 2018 on the company website
00
05
10
15
20
2014 2015 2016 2017 2018
kg S
O2
tonn
e su
per
0000
0001
0002
0003
0004
0005
0006
2014 2015 2016 2017 2018
kg F
ton
ne su
per
STACK FLUORIDE DISCHARGED TO AIR (KG F PER TONNE OF FERTILISER MANUFACTURED)
SULPHUR DIOXIDE DISCHARGED TO AIR (KG SO2 PER TONNE OF FERTILISER MANUFACTURED)
2419 2220172018 2016
NET PROMOTER SCOREreg
MORE PRECISION BLENDING
The co-operativelsquos two precision blending plants allow high quality blends to be made for specific farm requirements
At the Christchurch precision blending plant proof of the benefits on the new Surflex technology can be seen in the statistics on blend accuracy Blends were dispatched with an average variation from that ordered weight of only -006 with a tight standard deviation of the variation at 104
Customers continue to show trust in Ravensdown through their likelihood to recommend us to a friend or colleague
The Net Promoter Scorereg taken from our annual Customer Satisfaction Survey showed 42 promoters against 23 detractors The 2018 score was comparable to our long-term average but fell from 2017 which was a year of growing customer service expectations and some known service issues
Engagement with our stakeholders is a vital part of our efforts to learn what matters to them and deliver on that
Images on opposite page1 Environmental consultant John Holmes gets his hands dirty
at one of the Lend a Hand days Each employee was given a volunteer day to help out in a local community
2 Chief Scientific Officer Dr Ants Roberts leads the children of Pukekohe into the local soils
3 Agri Manager Rei Marumaru is on hand as a shareholder takes a virtual reality tour around the company
4 Technical Development Manager Mike White presents to a delegation from Precision Agriculture Association of New Zealand
5 Open days throughout our manufacturing sites attracted plenty of neighbourly interest
6 A suppliers cargo is scrutinised as part of Ravensdownrsquos robust biosecurity system
7 General Manager Innovation and Strategy Mike Manning talks nutrient management and good farming practices with Minister for Primary Industries Damien OrsquoConnor
8 Our staff at Analytical Research Laboratories took delivery of two robots this year
9 New Zealand Dairy Industry Awards (winners shown) FMG Young Farmer Contest and Agri Women Development Trust were the largest sponsorships in a portfolio that included hundreds of organisations
24 Trusted and LeadingRavensdown Stakeholder Review 2018
1
4
6
8
5
7
9
2 3
25Trusted and LeadingRavensdown Stakeholder Review 2018
The Fertmark programme was set up in 1992 to give New Zealand farmers confidence in the chemical quality of fertiliser and associated claims The scheme is managed by the farmer controlled Fertiliser Quality Council
Ravensdown has the highest number of Fertmark product registrations of any company These products are independently audited every six months
All agricultural compounds require authorisation under the ACVM Act 1977 either by registration or by exemption
FERTMARK STANDARDS
OF ALL ANIMAL HEALTH AND AGCHEM PRODUCTS ARE EITHER REGISTERED OR APPROVED BY EXEMPTION SO MEET ACVM REQUIREMENTS
938 932
939971
OF RAVENSDOWN FERTILISER TONNAGE SOLD HAD FERTMARK REGISTERED COMPONENTS
OF RAVENSDOWN LIME TONNAGE SOLD WAS FERTMARK REGISTERED
20172018 2016-17
2016-17
100
20172018
Products that fuel food creation
Whether itrsquos fertiliser lime seed agchem or animal health products farmers and growers need products that are fit for purpose suitable for New Zealand conditions and available when needed With so many moving parts and interactions across a global supply chain
wersquore determined to keep getting it right
26 Quality Agri-ProductsRavensdown Stakeholder Review 2018
Quality Agri-Products
Particle sizing distribution
Particle size is a crucial quality metric The ideal sized granule will improve coverage and spreading efficiency and reduce dust Some variation is needed but either extreme will have implications for the environment and for precision spreading
As indicated from the graphs Ravensdown have set a target particle-sizing band for each product (superphosphate 05 mm to 56 mm and urea 2 mm to 48 mm) The target is to ensure that we provide high quality products and Ravensdown continues to improve our focus on achieving ideal particle sizing
SUPERPHOSPHATE PRODUCT SIZING 2015 - 2018
UREA PRODUCT SIZING 2015 - 2018
Band 2015 - 2016 2016 - 2017 2017 - 2018
KE
Y
05mm0mm 1mm 14mm 2mm 28mm 4mm 48mm 56mm 67mm0
10
20
30
40
50
60
70
80
90
100
Cum
ulat
ive
P
assi
ng
Target setting05mm0mm 1mm 14mm 2mm 28mm 4mm 56mm 67mm
0
10
20
30
40
50
60
70
80
90
100
Cum
ulat
ive
P
assi
ng
Target setting
27Quality Agri-ProductsRavensdown Stakeholder Review 2018
In addition to our low-risk import scheme we periodically assess preferred suppliers against criteria including
Ethics and alignment to our Supplier Code of Conduct Delivery performance Collaboration Meeting quality specifications quality improvements Innovation
Ravensdown continues to develop enduring relationships that deliver long-term sustained value to both parties We will increase our focus on performance and relationship management A few key supplier partnerships will be further nurtured and collaboration will be at the heart of this We will review and modify our evaluation criteria to place more emphasis on sustainability
We continue to work with our suppliers to address opportunities to improve product quality one of which is improving the management of product through our own supply chain in a consistent manner
Ravensdown has invested in independent annual audits of bulk fertiliser suppliers for over five years Our system meets the highest standards approved by MPI and ensures consistent quality and low risk biosecurity
Fertiliser annual audit
Quality and biosecurity check
External independent verification authority
Our entire supply chain from source is independently audited annually and assessed as a low-risk biosecurity threat and each shipment follows strict criteria This includes stringent inspection of shipsrsquo holds prior to loading This means that when the vessel reaches New Zealand it can commence discharging straight away While there is additional cost at the load port this is in the main offset by not having to wait in New Zealand prior to discharging
Ravensdown will continue to invest in our annual supply chain audits to ensure we have low risk sourcing and consistent high-quality product We understand the importance so take all measures to mitigate biosecurity risk to New Zealand As we identify new suppliers we will ensure we qualify them to the same high standards
From time to time we import product from an alternate supplier either as a trial or to meet unexpected seasonal demand In these circumstances we liaise closely with MPI and product is subjected to normal MPI clearance procedures at the New Zealand border This year we imported urea and RPR in this way accounting for 3 of our total imported volume
OF BULK IMPORTS ARE LOW RISK (201617 100)97
LOW-RISK IMPORTS AND BULK VESSEL QUALITY
BULK VESSEL FERTILISER IMPORTED MET OUR SPECIFICATION FOR PHYSICAL AND CHEMICAL QUALITY (201617 95)94
85 OF INTERNATIONAL SUPPLIERS PERFORMANCE IS EVALUATED
Quality of products are assured through a continuous improvement culture a long-term programme of investment and systematic development by a team of technical operations and process engineers at each of the three plants
INVESTMENT IN INFRASTRUCTURE
Major projects are organised centrally to mitigate risk Improvements to the store network such as roofs and doors as well as conveying blending and loading systems all improve the quality of the product used by spreaders and farmers
INVESTED IN OPERATIONS AND STORES (201617 ndash $302M)
$216m
28 Quality Agri-ProductsRavensdown Stakeholder Review 2018
CASE
STU
DY
Producing quality food for humans or livestock demands quality inputs And thatrsquos the driving passion of Ravensdown Procurement Manager Chad Gillespie
Chadrsquos been with us for more than six years on a mission to deliver consistent ndash and ever-improving ndash product quality ldquoIt really starts with understanding the customer needs and then selecting the best product suppliersrdquo advises Chad ldquoSo wersquove worked hard on developing a clear evaluation criteria Then itrsquos important to keep monitoring and providing feedback including at least two face-to-face meetings a yearrdquo
With suppliers located around the globe Chad and his team travel frequently But proper oversight is essential when products have long journeys to market ldquoA typical example is ureardquo says Chad ldquoIt comes from Saudi Arabia where it goes to a port store facility Well send a vessel to get loaded then it takes around 30 days to transit to New Zealand but the journey is far from over When it arrives it typically discharges into three to five port stores Itrsquos put into hoppers using the ships cranes then onto trucks and sent to stores From there it may be bagged up blended coated or loaded as a straight product onto another truck and taken to farm Or it could go to another market store before being sent out onto farmrdquo
Maintaining product quality during all this is a constant challenge ldquoUntil now monitoring at sea has mostly been confined to checking
WErsquoRE ALL ABOUT PRECISION AGRICULTURE AND THAT DEMANDS CONSISTENT QUALITY
sailing progress via GPSrdquo says Chad ldquoBut soon well be installing data loggers in shipsrsquo holds recording things like temperature and humidity during transit
ldquoWhen product is handled its all about retaining the physical characteristics and not introducing any contaminantsrdquo he adds ldquoOur logistics and stores people are focussed on providing the best storage and handling to minimise crushing of granules and to ensure no external moisture is introduced Stock rotation is also important Urea is a very challenging product that can take in and expel moisture easilyrdquo
Product characteristics arenrsquot the only challenges facing Chadrsquos team More is expected across the board ldquoFarmers always expect that the product will actually do its job But I think more recently theres an expectation that well develop solutions to help with their environmental challengesrdquo he says ldquoOne of our values is putting the customer at the centre of everything we do We also have some pretty clear priorities including our focus on product quality In itself it will help farmers with environmental challenges Wersquore all about precision agriculture and that demands consistent qualityrdquo That precision helps farmers get optimal yield with lower inputs helping meet consumer expectations of quality food
produced with lower environmental impact Our N-Protectreg coated urea can help to lower environmental impact
Another challenge one frequently in the public eye is biosecurity ldquoMinimising biosecurity risk has been a priority in Ravensdown for over six years nowrdquo says Chad ldquoWith time and effort weve developed a very robust system in terms of fertiliser importation involving supplier audits every yearrdquo
More collaboration and engagement also figure in Chadrsquos quality quest ldquoTo improve product quality we need suppliers on-side as well as neighbours the wider community local authorities and most importantly our peoplerdquo
Elsewhere its about more direct control One example being Ravensdown Shipping Services ldquoOur shipping joint venture helps source efficient vessels that are fit for purpose So we can be sure theyrsquore reliable they turn up on time and most importantly theyre cleanrdquo
Collaborative relationships empower our people and suppliers to be open and pay greater attention to detail At Ravensdown ensuring the highest product quality means more is expected of our people than ever before Itrsquos a challenge theyrsquore more than up to
The many challenges of delivering a quality product
To view video please visitravensdownconzintegratedreporting
29Quality Agri-ProductsRavensdown Stakeholder Review 2018
43
53
REPORTED HAZARDS AND INCIDENTS ASSESSEDINVESTIGATED WITHIN 48 HOURS
CORRECTIVE ACTIONS TO MANAGE HAZARDS AND INCIDENTS COMPLETED ON TIME (ON OR BEFORE THEIR DUE DATE)
We have set two key performance measures to ensure that we manage our hazards and incidents in a timely manner These measures have been chosen because they build trust in the system Timely assessment and management encourages people to report issues as they know they will be promptly addressed
The jump towards our 2019 target is expected because of changes made to the ways in which incidents are reported and escalated up through management levels Data on overdue hazard assessments will also be available
Corrective actions are determined to manage hazards and incidents to protect people from harm Corrective actions were taken in the majority of cases ndash often this was done immediately without the need to raise a formal corrective action All actions relating to serious hazards or incidents will be completed on time
HAZARD AND INCIDENT MANAGEMENT
TARGET 2019
TARGET 2019
201718
201718
gt90
gt90
1234
REPORT
HAZARD AND INCIDENTS 4 STEP APPROACH
ASSESS THEIR RISK
IMPLEMENT CORRECTIVE PREVENTATIVE ACTIONS
CHECK ACTIONS ARE EFFECTIVE
Reporting 201617 201718
LTI 3 8Medical Treatment 33 33
Restricted Duty 1 2First Aid 18 36
Property damage 85 88Close Calls 80 88Hazards 90 104
A broad strategy is in place intended to manage risks to health and safety of our people and others
For this report we include metrics on proactive hazard management incident reporting and corrective action
HEALTH SAFETY AND WELLBEING
People with ambition for better
Over 642 employees and many more contractors make up a powerful extended team Collective wisdom is put to a common purpose New insights are built every day But enabling people takes constant focus and a positive safety oriented culture
30 Enabled PeopleRavensdown Stakeholder Review 2018
Enabled People
Lost time amp recorded injury frequency rates
At Ravensdown we genuinely care about the safety and wellbeing of our people and our extended family throughout the community
Rolling 12 monthly LTIFR is a calculation used to measure the average number of lost-time injuries (those injuries that are serious enough to require time off work) over the past 12 months The average has decreased from 148 to 123 representing a 162 decrease
This is because of a more proactive approach to identifying and managing hazards and encouraging reporting of incidents and close calls so that they can be investigated to prevent a recurrence and subsequent injury
Rolling 12 monthly TRIFR is a calculation used to measure the average number of recordable injuries (those injuries that are serious enough to require medical attention or more) over the past 12 months The average has been increasing from June 17 as a result of an increase in the number of recordable injuries being reported The majority of these injuries have been minor injuries that may not previously have been recorded
Reporting all incidents (injury and close calls non-injury) is an important part of our strategy as it allows us to work together to investigate and implement measures to prevent a recurrence
85162
LTIFR
TRIFR
DECREASE FROM 2016 TO 2018
DECREASE FROM 2016 TO 2018
ROLLING 12 MONTH TRIFR(TOTAL RECORDABLE INJURY FREQUENCY RATE)
ROLLING 12 MONTH LTIFR(LOST TIME INJURY FREQUENCY RATE)
Jun 16 Dec 16 Jun 17 Dec 17 May 18
No
of T
RIs
per 2
00
00
0 m
an-h
ours
0
2
4
6
8
10
Jun 16 Dec 16 Jun 17 Dec 17 May 18
No
of LT
Irsquos p
er 2
00
00
0 m
an-h
ours
0
1
2
31Enabled PeopleRavensdown Stakeholder Review 2018
STAFF TURNOVER
DIVERSITY TRAINING SPEND
LIVING WAGE
A drive to deliver personalised structured and focussed training programmes is now supported by a new Learning Management System We can ensure staff are fully able to do their jobs for the benefit of our stakeholders and can develop our people for future opportunities
Ravensdown will continue to monitor the living wage as it develops and ensure all permanent staff are paid at or above the NZ living wage
FEMALE MALE
31 69
When it comes to gender mix the focus is on active monitoring training to tackle conscious and unconscious bias and recruiting the best person for the role
PERMANENT EMPLOYEES ARE PAID AT OR ABOVE THE NZ LIVING WAGE100
$800kSPENT ON TARGETED TRAINING AND DEVELOPMENT 201718
(201617 $1M SPENT ON TRAINING AND DEVELOPMENT)
201718(201617 8)11
Average turnover for 5 years is 88
Our stakeholders can be confident that the knowledge advice and service they receive is from stable engaged staff ensuring consistency of service and knowledge
GENDER
AGE
lt40 40-59 gt590
10
20
30
40
50
60
32 Enabled PeopleRavensdown Stakeholder Review 2018
CASE
STU
DY
To view video please visitravensdownconzintegratedreporting
While Ravensdownrsquos advanced technology often takes the limelight itrsquos Ravensdown people who are driving smarter farming every day
Few realise Ravensdown has the largest number of Certified Nutrient Management Advisors in New Zealand
This is no accident ndash rather a carefully designed plan to attract the very best graduates and enable them through training clear career pathways and stewardship in the field
At the Ravensdown store in Tirau 24-year-old Taylor Bailey is an impressive example of how the Ravensdown Development Programme is enabling success for a new generation of agri managers Coming from a well-known dairy farming family in Mahoe Taranaki farming is very much in Taylorrsquos blood Like many of our graduates Taylor came from Massey University where she completed a Bachelor of Agri Commerce ndash majoring in farm management
Soon after Taylor was invited to join the Ravensdown Development Programme and spent eight months in Christchurch where she studied Fert 101 Animal Health and Agronomy Recently shersquos completed the intensive Advanced Certified Nutrient Management Course through the New Zealand Fertiliser Association
Smart farming is hitting the ground running
and Massey University The final part was completing her farmer reports to become a Certified Nutrient Advisor
At this young age the achievement is impressive but Taylor is by no means alone The entire focus of the Ravensdown Development Programme scheme is to produce a well-prepared and enabled future generation of on-farm advisors who can deliver first-rate knowledge on fertiliser animal health and agronomy from the get go
Taylor knows todayrsquos farmers are expecting far more and Ravensdown is responding ldquoCustomers are definitely expecting more of advisors Weve got a wide range of products and services that we provide so we need to be definitely well-skilled in those areasrdquo says Taylor
But as any farmer will testify you canrsquot learn everything from a book so Taylor meets farmers attends local discussion groups and keeps up to date on the latest environmental issues
ldquoWere no longer just a fert rep these days Were also giving advice and recommendations around agri-chemicals
seed products and animal health Theres a lot more environmental scrutiny on farmers so we need to be up with regulations specifically with the fertiliser side of thingshelliprdquo
Always driven Taylor also enjoys the support she gets from her North Island team and the expert agronomists and animal health technical managers who give her the extra confidence and motivation to always do more for her clients
Of course this notion of a well-educated and empowered new generation is not without economic value ldquo It definitely benefits shareholders People are coming into jobs up to speed and with a greater understanding of the whole farm systemrdquo says Taylor
Being part of the new generation that will drive change and smarter farming is something Taylor relishes She also has a few changes shelsquod like to see
It would be great to see farm owners involving employees in the decision-making processes they face such as meetings to discuss their seasonal fertiliser plans Sharing knowledge is a really powerful thing and in turn will result in a more skilled industry
WErsquoRE NO LONGER JUST A FERT REP THESE DAYS
33Enabled PeopleRavensdown Stakeholder Review 2018
Game changing science
Science and research are the reasons why Ravensdown is seen as a nutrient efficiency specialist Our investment in RampD and partnerships with universities mean ideas
with game-changing potential can be explored But it is our field-based team and the customers who trust their advice that take the ideas and turn them into a better reality
Description
Value
Collaboration
Status
Future expectation
Treats dairy effluent ndash enabling water recycling and increased effluent storage capability
The technology produces lower volumes of effluent enabling enhanced utility of storage and use Significant volumes of water are available for recycling
Lincoln University
Public announcement of pilot project was made on 3 May 2018
Canterbury is the first region for ClearTechreg release followed by the major dairy regions
Remote sensing of the nutrient status of soils
Fast and efficient method to produce layers of data from a single flight including soil fertility vegetation type and a digital surface map at a square-meter level
Massey University
AgResearch
We are at the end of year 5 of the seven-year programme Project extension to cover North Canterbury and Southland means 90 percent coverage for New Zealand hill country
Commercial delivery of current and emerging scanning technologies
AIR SCANreg
34 ScienceRavensdown Stakeholder Review 2018
Science
Description
Value
Collaboration
Status
Future expectation
Models phosphorus and sediment losses at farm and catchment scale
The model allows the identification and materiality of farm nutrient and sediment critical source areas and the efficacy of mitigations
Victoria University of Wellington
Undergoing field verification In development end of this year
Expect to be used mainly by Ravensdown Environmental consultants in catchment studies in collaboration with Beef and Lamb and regional councils
Models nutrient balances including nitrogen loss estimates at a farm scale
Models farm system nutrient cycling and the consequential nutrient losses Focus on outputs maintains farming flexibility and innovation This world-class model allows farm system scenarios to be compared to a baseline
AgResearch
Plant amp Food
Landcare Research
Overseer Limited
Widespread adoption with ongoing upgrades
Expect to see an increased uptake nationally as farm systems changes are required to comply with emerging regulations on nutrient losses
Description Enables trust through evidence ndash fertiliser released at the right place at the right rate
Value Technology-enabled aircraft allow fertiliser plans to be accurately delivered by electronic instruction Farmers can trust their fertiliser investment is applied as intended with proof of release records available
Status 4 Planes in operation
Future expectation
6 capable aircraft by May 2019
Ravensdown has an ownership interest
reg
35ScienceRavensdown Stakeholder Review 2018
WE CANNOT FARM LIKE WE USED TO IN THE PAST SO OUR SYSTEM NEEDS TO BE MORE PRECISE MORE ENVIRONMENT FRIENDLY
36 ScienceRavensdown Stakeholder Review 2018
ClearTechreg is just such a breakthrough Developed in partnership with Professors Keith Cameron and Hong Di of Lincoln University ClearTechreg is an effluent treatment process that slashes the use of fresh water in dairy farming
ClearTechreg allows us to clarify effluent at the dairy shed to produce water clean enough for recyclingrdquo explains Professor Cameron ldquoItrsquos then used for washing the yard where the cows come in for milking The technology uses a coagulant often used in treating drinking water and itrsquos a very similar process The coagulant allows the little particles of soil and dung in the effluent to coalesce into larger particles which then have enough weight to sink to the bottom of a tank This means the top becomes clear enough to recycle and wash down the yardrdquo
The potential savings in water use and reduction in environmental impact are huge says Professor Cameron ldquoUsing the backing gate where the cows are waiting to go in for milking on Lincoln Universityrsquos dairy farm where we milk 555 cows we can cycle enough water every day to wash the yard completely Thatrsquos around 20000 litres recycled a day Scale that up nationwide
and we could save around 42 billion litres of water annually Thatrsquos a big numberrdquo
Making better use of water resources is not the only advantage of ClearTechreg Professor Hong Di emphasises the benefits across the board representing the sort of leap agriculture has to take to meet societyrsquos growing expectations ldquoWe cannot farm like we used to in the past so our systems need to be more precise more environmentally friendly Consumers are demanding quality food and to know that it has been produced in environmentally friendly sustainable ways The sort of technology that wersquore talking about with ClearTechreg thatrsquos a step change As well as potentially saving so much water each year you also reduce E coli leaching and phosphorus ClearTechreg shows how science can help Ravensdown and its shareholders respond and succeedrdquo
Partnerships with scientists like Keith Cameron and Hong Di are only going to be more important in the future and the bonds closer ldquoAs well as the research and development of new technologies therersquos also capability buildingrdquo says Professor Cameron ldquoIn that we train a lot of the farmers of the future at Lincoln University We also train students who go on to be
CASE
STU
DY
employees of Ravensdown A very good example is the creation of the environmental group at Ravensdown who support farmers to develop environmental plans and nutrient budgets A number of those new staff have come through training at Lincoln Universityrdquo
The search for game-changing innovations like ClearTechreg has become more determined than ever as expectations of Ravensdown and scientists themselves increase Something Professor Cameron is well aware of ldquoI think society is expecting more from scientists There are growing concerns about the environment and finding solutions to those environmental problems requires good robust science Itrsquos also why wersquore seeing greater links between research and industry to ensure that the science that gets done in the lab doesnrsquot just produce a paper thatrsquos published in an international journal it actually produces a technology that flows from the laboratory to the farm The linkage between ourselves Ravensdown and Ravensdown shareholders shows this perfectly where the investment in science creates new technologies new systems and new methods that take everyone forwardrdquo
The new technologies Ravensdown provides to shareholders often have their roots in the laboratory And sometimes itrsquos not about a new product or digital advance so much as a smarter way of doing things
Scientific breakthrough set to transform dairy effluent
To view video please visitravensdownconzintegratedreporting
37ScienceRavensdown Stakeholder Review 2018
We are committed to being at the forefront of where the physical world of farming meets the digital world Use of farm mapping software enables customers to farm smarter and accurately Nutrient management crop and livestock production all benefit from improved record keeping and performance analytics We are focussed heavily on increasing the number of customers using mapping technology and are investing in RampD to increase the range of services this software can accurately provide
Maps provide farmers oversight of their whole farm at a glance Embedded throughout the map are the records of what has been applied in detail and what the options are to improve productivity The increasing demand on farmers for managing the environment requires better record keeping and transparency Developments in automation can reduce the amount of time the farmer spends behind a desk enabling more time on the farm We believe our customers own their information and have designed HawkEyereg to enable greater collaboration with other industry partners
MAPPING TECHNOLOGY
Use of mapping technology to manage efficient use of nutrients and keep records of paddock activity
CUSTOMERS ACTIVELY USING SMART MAPS HAWKEYE DURING THE YEAR2682
Technology is a key driving force behind sector-wide improvement It opens up new opportunities new ways to track progress make decisions demonstrate performance
and make connections with end consumers Our team uses some amazing tools to enhance the service they provide and the tool ndash and the person using it ndash cannot stand still
Technology Enabling smarter farming
38 Technologies and ServicesRavensdown Stakeholder Review 2018
Technologies and Services
HawkEye is map-based software that helps farmers make smarter decisions for better farm and environmental outcomes
BENEFITS FOR FARMERS
Improved nutrient amp feed decisions
Reduced office time
Managing environmental impacts
Increased productivity
More time to farm
Licence to operate
BENEFITS FOR RAVENSDOWN
Customer collaboration
Data automation
Useful tools for all farmers
Valuable discussions
More time to add value
Stronger relationships
THE IMMEDIATE PROCESS
Support Ravensdowns core business - Nutrient pasture and crop management environmental footprint
Easier collaboration between customer and Ravensdown - Enabling our staff to deliver
Providing excellent service with efficiency - Automation of ordering spreading and online data gathering
BY PROVIDING
Farm mapping
Nutrient planning and forecasting
Pasture performance management
Product ordering and spreading
In-field tools
Test results and agronomy plan visualisation
Digital record keeping and reporting
Nutrient compliance management amp reporting
Spreading proof of placement
Farm feature amp hazards
Sharing and collaboration
Personalised support
INSIGHT TO ACTION
Coming soon
39Technologies and ServicesRavensdown Stakeholder Review 2018
USE OF AGRONOMY PLANS FOR EFFICIENT USE OF NUTRIENTS AGROCHEMICALS AND SEED
PROOF OF PLACEMENT
This enables our customers to apply the right amount of fertiliser (nutrient) Published agronomy plans are a measure of how many of our customers are using our recommendations
In addition the agronomy plans include the right agrochemical recommendation ensuring the best product and application is chosen for the health of the crop or pasture livestock and environment
All of this detail is recorded and traceable enabling a stronger story to be developed about the farm and the produce grown on it
Ravensdown takes soil test measurements and makes recommendations to farmers about where and what amount of nutrient should be applied
This forms the basis for an agronomy plan which can be produced by Ravensdown We expect this number to increase as farmers become more aware of the need for tighter control over their nutrient application
The use of GPS-enabled spreading technology enables us to measure how effectively we are recording and tracking nutrient application We aim to increase the total traceability of nutrients applied over time By recording spreading in both aircraft and groundspreading trucks we are able to capture data not only of Ravensdown fertiliser that has been applied but to provide better transparency for all users of our spreading technology This benefits all New Zealand farmers
Recently we signed an agreement with TracMap New Zealandrsquos largest provider of spreading technologies enabling us to capture a large proportion of total fertiliser tonnes spread accurately as well as agrochemical spray history Variable rate application is now possible through our investment in our Primary Growth Partnership ldquoPioneering to Precisionrdquo in hill country as well as ground spreading meaning the right product can be applied at the right rate in the right place What percentage of total tonnes applied has been applied at a variable rate will be a key benchmark indicator for us moving forward
245739RAVENSDOWN FERTILISER TONNES CAPTURED BY GPS-ENABLED PROOF OF PLACEMENT TECHNOLOGY
CUSTOMERS PERFORMED SOIL TESTS ON THEIR FARMS6448
TESTING TO IMPROVE FARM PERFORMANCE
8362
46
PUBLISHED AGRONOMY PLANS
OF CUSTOMERS HAVE BEEN PROVIDED AGRONOMY PLANS
40 Technologies and ServicesRavensdown Stakeholder Review 2018
A perfect example is the work we do with arable farmer Eric Watson of Wakanui in mid Canterbury
Eric is the Guinness World Record holder for wheat production per hectare a title he has won more than once Part of the credit comes down to the way he works with Ravensdown including his local Senior Agri Manager Dan Copland Danrsquos worked with Eric and his wife Maxine for over four years ldquoIts really something Im passionate about getting crop nutrition rightrdquo says Dan ldquoEspecially with the precision nutrient management siderdquo
The precision Eric and Dan apply to crop nutrition and soil management certainly is impressive aided by the Ravensdown technology deployed on Ericrsquos mid Canterbury land Comprehensive soil testing and smart mapping gauge the precise nutrition needs of every paddock It shows not just which paddocks require fertilising but exactly what is required and where avoiding over-application Itrsquos smart but the pace of change with accompanying expectations is fast ldquoIts very rapid developmentrdquo says Eric ldquoI think the shareholders do expect more from their fertiliser company including spreading technologyrdquo
CASE
STU
DY
Helping meet those growing expectations is our newest precision agriculture tool HawkEyereg This integrated mapping and compliance tool offers even more accuracy in measuring whatrsquos needed for optimum soil health and yield further reducing environmental impacts ldquoHawkEyereg is a decision support tool it can help with farm recording it can help with precision placementrdquo advises Dan ldquoIrsquove been with Ravensdown eight years and technology-wise itrsquos definitely come on leaps and boundsrdquo HawkEyersquos power comes from using three perspectives of pasture production imagery from the air nutrient input and pasture quantity on the ground and diagnostic status of the soil And itrsquos being made available for any farmer to use not just Ravensdown shareholders
Inevitably as technology improves so does the amount of data generated lsquoBig datarsquo as itrsquos known offers a world of possibilities but only when it can be applied in practical ways Bryan Inch our General Manager for Customer Relationships understands the risks of drowning in a sea of data ldquoTherersquos already plenty of information being captured and that will only increase in the futurerdquo says Bryan ldquoSensors on irrigators farm gates spreading trucks and
silos complement wearable technology on animals soil tests and aerial pasture scanning Itrsquos making sense of what those sensors say that matters turning data into insightful decisionsrdquo Thatrsquos why all Ravensdown technology comes with dedicated support from technical experts and field-based Agri Managers
Back on Ericrsquos farm technology has helped do more with less to the benefit of the environment and the balance sheet ldquoI think Ravensdown technology has a big role to play in helping New Zealand reduce the impact of nutrientsrdquo says Eric ldquoIt can show you shouldnt be putting so much fertiliser on here and in some cases that more needs to go on there Crops will grow better and if youre wasting nutrients youre wasting moneyrdquo
Itrsquos not just shareholders who are expecting more either something Eric is aware of ldquoI think that societys expecting more from farmers with cleaner waterways and swimmable rivers so technology will certainly have a part to play in that Theres a big need for farming to keep improving and thats what the public wants to seerdquo
As expectations grow Ravensdown has responded by developing new technologies that let us do more for our farmer shareholders
The Canterbury wheat that beat the world
To view video please visitravensdownconzintegratedreporting
THERES A BIG NEED FOR FARMING TO KEEP IMPROVING BECAUSE THATS WHAT THE PUBLIC WANTS TO SEE
41Technologies and ServicesRavensdown Stakeholder Review 2018
Employees
GovernanceRavensdownrsquos governance structure is set up to promote accountability and to
support its ability to create value in the short medium and long term It provides insight on strategy implementation and direction while supporting ethical
compliant behaviour throughout the business
42 GovernanceRavensdown Stakeholder Review 2018
Governance
Ethics
The Board of Directors has developed a Code of Business Conduct and Ethics to give effect to Ravensdownrsquos core values and to guide all employees and directors in our relationships with our stakeholders Key parts of this code include
Company Values
Our decisions and personal behaviour will at all times be consistent with our core values of
Successful co-operative ndash We put the customer at the centre of everything we do
Empowered people ndash We choose the best people keep them safe and enable them to do their best
Enduring relationships ndash We develop long-term relationships based on integrity and trust
Environmental leadership ndash We strive to lead in the field of sustainability
Driving Innovation ndash We drive the business forward by finding better solutions
These values mean that we will
Act honestly and fairly with due skill care and diligence in the interests of all of our stakeholders
Demonstrate respect for key moral principles including diversity individual rights equality and dignity
Value personal and professional integrity trustworthiness and competence
Fraud Policy
Ravensdown has a philosophy of ldquozero tolerancerdquo towards fraud both inside and outside of the company We value the integrity of our staff and recognise that they have a key role to play in the prevention detection and reporting of fraud We therefore ask them to be vigilant at all times and to report any concerns they may have at the earliest opportunity We are committed to creating and maintaining an honest open and well-intentioned working environment where people are confident to raise their concerns without fear of reprisal on a confidential basis All reported cases of fraud will be investigated
Conflict of interestRelated party transactions
Like most co-operative companies Ravensdown Limited has frequent transactions with its farming directors in the ordinary course of business All transactions are conducted on commercial terms
A Conflict of Interest Policy ensures that any real or perceived conflicts related to staff members are managed at armrsquos length
Whistle-Blowing Policy
Ravensdown is committed to providing a transparent accountable organisation and staff are encouraged to have the responsibility to report any known or suspected wrongdoing within the company Employees are encouraged to report this to their managers or directly to the CEO A 247 independent anonymous Ethics Hotline is also available where confidential information can be reported Ravensdown is committed to the protection of genuine whistle-blowers against action taken in reprisal for the making of protected disclosures
Risk Identification and Management
The company has a comprehensive risk management framework to identify assess and monitor new and existing risks Annual risk updates are performed and risk improvement plans created and acted on The Chief Executive Officer and the leadership team are required to report to the Board and Audit amp Risk Committee on high risks affecting the business and to develop strategies to mitigate these risks Additionally management is responsible for ensuring an appropriate insurance programme is in place and reviewed annually
TOP RISKS
Risk Response
Failure to embed a culture systems and processes to prevent or appropriately respond to health safety or wellbeing dangers or incidents
We have systems and processes in place to continuously track protect and take proactive actions to manage our peoplersquos health safety and wellbeing and to ensure we embed a culture which puts safety first and gives meaning and purpose for our people
Supply of key fertiliser inputs interrupted
We have enduring relationships with long-term suppliers of our key fertiliser inputs which we continue to assess and manage to ensure we can meet supply commitments to our customers
Inability to deter or recover from cyber security risks
We have robust systems and software in place to detect protect and recover from cyber security threats
Evolving government priorities affecting our industry
We have regular and meaningful engagement with various levels of government to ensure we can have proactive involvement in the legislative and regulatory changes relevant to our business
Significant Biosecurity incident affecting us or our industry
We have an MPI-approved system which ranks the majority of our imported products as a low risk through annual inspection of suppliers cleanliness of vessels sampling of products and container inspections
Losing social licence to operate We work to ensure positive and genuine engagement with all our key stakeholders and transparently report on our operational compliance good community relationships and commitment to sustainability and improvement
43GovernanceRavensdown Stakeholder Review 2018
Leading usforward
1 2 3 4 5
John runs a 22000 stock unit sheep and beef breeding and finishing operation has been on the Board since 2004 and has been Chair since February 2014 As well as running a legal practice in Marton John spent many years as a director of RACE Incorporated and of a number of farming and agricultural companies in NZ and overseas
John Henderson LLB Chair
1
Scott owns and runs a large hill country sheep and beef station at Ohura in the Central North Island and has been on the Board since 2006 Scott is a member of the NZ Institute of Directors and holds a certificate in company direction He has completed a number of governance courses and continues to prioritise professional development
Scott Gower2
TH
E B
OA
RD
44 Board and Leadership Ravensdown Stakeholder Review 2018
Board and Leadership
6 7 8 9 10
Jason is CFO of NZ Steel and a Fellow of Chartered Accountants Australia and New Zealand and has been on the Board since 2014 He is currently Chairman of TNX Limited and former Chair of the Audit Committees for Taranaki Investments Management Limited and LIC He was the former CFO of large listed and unlisted companies such as EROAD Auckland Airport PGG Wrightsons and Fonterra Ingredients
Jason Dale B Com FCA
10
Stuart farms 330ha west of Christchurch growing arable crops seed potatoes and finishing lambs and has been on the Board since 2006 and Deputy Chair since 2014 Stuart is a Nuffield Scholar and has had a number of governance roles in the industry good sector as well as not-for-profit organisations
Stuart Wright B Ag Com Deputy Chair
9
Tony runs the family dairy farming business and has been on the Board since 2004 Tony has been involved in governance at a local and national level particularly in the dairy sector for 20-plus years He was a director of the NZ Dairy Board and Kiwi Dairy Co-op before the formation of Fonterra
Tony is a Nuffield Scholar and a Chartered Fellow of the IoD
Tony Reilly B Ag Com
3
Bruce farms an 8000 stock unit cattle and sheep farm north of Napier and has been on the Board since 2015 Bruce holds a wide range of governance positions particularly in the science and environmental areas He previously spent six years on the Federated Farmers Board and was National President from 2011 to 2014
Bruce WillsB Ag Com
4
Through the companies Alpine Fresh Ltd and ViBERi NZ Ltd Tony grows for the arable vegetable and berryfruit sectors over 700 ha He has been on the Board since 2006
Currently Tony is a director of several local companies is the Chair of NZGAP and Vice-President of Horticulture NZ
Tony Howey B Ag Com
5
Kate owns a 245ha dairy farm in Dargaville and has been on the Board since 2014 Kate is also Chair of Delta Produce Co-operative Ltd and is a ministerial-appointed Council member of the Open Polytechnic of New Zealand
Kate is a Member of the IoD and has done the Company Directors Certificate as well as the Fonterra Governance Development Programme
Kate Alexander Dip Ag bus Mgmt
6
Glen is an Auckland-based entrepreneur who has been on the Board since 2007 Glen was a founding director of the Warehouse Group and was a board member there for 11 years He currently has directorships of 20 private companies across agriculture property retail and tourism sectors Glens agricultural investments include dairy beef avocado kiwifruit mushroom forestry and aquaculture
Glen Inger7
Peter owns a 190ha dairy farm located at Northope and has farming interests in Lochiel and Lorneville and has been on the Board since 2013 Peter is an Agribusiness Regional Manager for a prominent bank and has been through the Fonterra Governance Development Programme
Peter MoynihanB Ag Sc
8
45Board and Leadership Ravensdown Stakeholder Review 2018
Actions louder than words
As a leadership team we see our role as maintaining a positive culture at Ravensdown while ensuring the organisation remains agile as it faces multiple opportunities and challenges
Knowing that continual consensus rarely leads to good decision-making we hold each other to account and exchange ideas freely and honestly
Because wersquore often challenging the traditional way of doing things we will debate and offer alternative points of view
Greg CampbellChief Executive Officer
Bryan InchGeneral Manager Customer Relationships
Sean ConnollyChief Financial Officer
Mark McAtamneyChief Information Officer
LEA
DE
RSH
IP T
EA
M
46 Board and Leadership Ravensdown Stakeholder Review 2018
We seek alternative perspectives from outside the team and listen to all employees within the company throughout the year
We are here to deliver on strategic goals agreed with the Board This involves looking ahead and keeping an eye on the detail of the day-to-day
The safety and wellbeing of our team is paramount and we continue to ensure each and every employee shares this belief so they can act on it
Stephen EspositoGeneral Manager Operations
Mike WhittyGeneral Manager Supply Chain
Mike Manning General Manager Innovation and Strategy
Katrina Benedetti ForastieriGeneral Manager Culture and People
47Board and Leadership Ravensdown Stakeholder Review 2018
KE
Y
Ravensdown-owned storesRavensdown consignment storesRavensdown manufacturing Aerowork
Ravensdown aglime quarriesLime processing plantDOING MORE
Our team members are proud to be part of the community and are doing their bit for many worthy causes throughout the country
Dargaville
Pukekohe
Morrinsville
Te Awamutu
Okato
Kakaramea
Feilding
HimitangiRongotea
Masterton
Manunui
Kerepehi
Te Puke
Tirau
Supreme
Taupo
Pio Pio Broadlands
Gisborne
Wairoa
Raetihi
New Plymouth
Stratford
AuroaWaverley
TaihapeWhanganui
Rata
Severn StreetNapier Works
Waipukurau
Dannevirke
MangatainokaKoputaroa
MataGreenleaf
Te Pahu
Western Bays
Te Teko
Featherston
Taumaranui
Waharoa
Normanby
TakakaNgarua
Marlborough
NelsonBlenheim
Culverden CheviotHokitika
Stillwater
MethvenRakaia
Fairlie
Seadown
GeraldineHinds
AshburtonSouthbridge
DunsandelLeeston
Christchurch Works
White RockAmberley
Mayfield
Darfield
Rangiora
Kurow Waimate
Cromwell RanfurlyOturehua
Waikouaiti
DiptonNightcapsOtautau
Isla Bank
BluffTitiroa
Woodlands EdendaleAB Lime
WintonMcNab
Clinton
Balfour
Mossburn
Heriot
Outram
LawrenceClydevale
MiltonBalclutha
Dunedin WorksLumsden
Te Kuiti
North Oamaru
Enabling smarter farming throughout New Zealand
Registered office292 Main South Road Hornby Christchurch 8042 NZ0800 100 123ravensdownconz
Lets expect more together Give us your feedback on this website so we can improve
Connect with us facebookcomRavensdown linkedincomcompanyravensdown twittercomRavensdownNZ ravensdownconzintegratedreporting
insightcreativeconz
RA
V026
EXPECT MORE TO COME gt
ravensdownconz
Smarter farming is about acknowledging we can all do better For us the hunger to improve runs deep We showcase our innovations to give an idea of what you can expect from Ravensdown into the future
EX
PEC
T M
OR
E
CHANGER
GROUND
The big question is ndash how to feed people and animals in ways that command an appropriate premium and are sensitive to the use of our precious natural resources We believe smarter farming is the answer And we believe that Ravensdown has a vital role to play in helping make that happen
Wersquore breaking new ground to make farming a lot smarter with information technologies research data people and products
Wersquore out to prove that the right decisions made for the right reasons create visible differences that benefit all of us
BREAKINGE
XP
ECT
MO
RE
CONTENTS08 Key Highlights10 Chairrsquos Report12 CEOrsquos Report16 Financial Commentary18 Business Model20 Strategic Framework22 01 mdashmdash Trusted and Leading26 02 mdashmdash Quality Agri-products30 03 mdashmdash Enabled People34 04 mdashmdash Science38 05 mdashmdash Technologies and Services42 Governance44 Board and Leadership
So herersquos our story
This is us
Putting our stake in the ground and measuring our
progress from here
Because New Zealand expects more
Because we expect more of ourselves
MORE gt
CAPITAL INVESTMENT IN RampD
ADDITIONAL OPERATIONAL EXPENDITURE OF $47M
At a glanceK
EY
HIG
HLI
GH
TS
REBATE EQUITY RATIO
$47 71
NEW SOLUTIONS LAUNCHED
$41m
PER TONNE
PROFIT BEFORE TAX AND REBATE FROM CONTINUING OPERATIONS
$63m
ClearTechregSurflexreg
08 Key HighlightsRavensdown Stakeholder Review 2018
ENGAGEMENT SCORE
OUR ENGAGEMENT SCORE SEES US MEETING THE THRESHOLD FOR THE ANZ TOP QUARTILE OF AON HEWITTrsquoS BEST EMPLOYERS
68NET PROMOTER SCORE
19
938
OF RAVENSDOWN FERTILISER TONNAGE SOLD HAD FERTMARK REGISTERED COMPONENTS
OF INTERNATIONAL SUPPLIERS PERFORMANCE IS EVALUATED
85
PUBLISHED AGRONOMY PLANS
201718 LOST TIME INJURY
FREQUENCY RATE IS
1238362
2017 Carbon Footprint154407 tCO2e
100
OF PERMANENT EMPLOYEES ARE PAID AT OR ABOVE THE NZ LIVING WAGE
ASBESTOS REPLACEMENT EXPENDITURE
$21m
09Key HighlightsRavensdown Stakeholder Review 2018
WE CONTINUE TO BUILD THE LARGEST FARM ENVIRONMENTAL CONSULTANCY AND DEVELOP THE LARGEST TEAM OF CERTIFIED NUTRIENT MANAGEMENT ADVISORS IN THE COUNTRYJOHN HENDERSON CHAIR
10 Johnlsquos Report ndash ChairRavensdown Stakeholder Review 2018
Johnlsquos Report ndash Chair
JohnrsquosReport
Your board is happy to report another strong performance in the year ending 31 May 2018 Prudent management and good fundamentals meant we were in a position to make an interim cash rebate of $1750 cash per tonne in June followed by a final rebate of $2950 to be paid in August Profit before rebate was a healthy $63 million from our continuing operations
It is worth noting that Ravensdown is not here to maximise profit at the expense of our natural environment safety or our local communities As a co-operative whose purpose is to enable smarter farming for a better New Zealand we seek to optimise profit in a sustainable way
This means returns for shareholders take many forms including new products expertise and technology that help them reduce environmental impact and optimise value from the land We are pleased to be able to pay a strong rebate to transacting shareholders but we believe neither the profit nor rebate are reliable measures of our co-operative We are determined to report measures of progress openly and transparently in the spirit of Integrated Reporting
In August 2017 Ravensdown threw its weight behind the ldquoWater Pledgerdquo which was signed by several prominent agri-sector leaders as a commitment to swimmable waterways Since then we have
Introduced a new ClearTechreg effluent treatment system that has the potential to reduce the dairy sectorrsquos fresh water use by 42 billion litres
Continued to build the largest farm environmental consultancy and develop the largest team of certified nutrient management advisors in the country
Deployed HawkEyereg technology that will help farmers see and show how they are complying with environmental requirements
Looking ahead we are in lockstep with the agencies and ministries that have come together to develop the action plan for water quality that arose out of the Land and Water Forum We aim to help our customers maximise nutrient efficiency so we focus on losses that can occur and recommend a sweetspot of the right rate of the right product in the right place and time Many of the examples in this Stakeholder Review are directly supporting good farming practice
My fellow directors deserve credit for setting the bar high in terms of identifying Ravensdownrsquos reason to be here Enabling smarter farming for a better New Zealand is a call to action as well as a common purpose that has galvanised the team
Irsquod also like to thank Tony Reilly for his 14 years of service as a Ravensdown director ndash a phenomenal achievement as he retires from that role He generated respect for his well-considered contributions and ran the Remuneration and Appointments Committee during his time as its Chair
As part of an ongoing commitment to review our board structure we will be presenting some proposed changes to our constitution at the annual meeting this year This will see the composition of the board change over the next two years from eight area-elected and two independently appointed directors to six area-elected and three appointed directors
I would like to acknowledge the contribution of the Ravensdown team and its supply and research partners The leadership team ably directed by CEO Greg Campbell has done a fantastic job communicating and implementing the strategy that was determined by the board
CH
AIR
To view video please visitravensdownconzintegratedreporting
11Johnlsquos Report ndash ChairRavensdown Stakeholder Review 2018
OUR AIM IS TO HELP OTHERS REDUCE THEIR ENVIRONMENTAL IMPACT AND WE MUST LOOK IN THE MIRROR AND LOWER OUR OWNGREG CAMPBELL CEO
12 Gregrsquos Report ndash CEORavensdown Stakeholder Review 2018
Gregrsquos Report ndash CEO
Ravensdown has delivered another strong result and Irsquom enormously proud of the teamrsquos efforts and humbled by the support from shareholders
While this has been a consequence of a deliberate consistent strategy I see this fifth year of back-to-back progress as preparing the ground for a fundamental change that is needed within the agri-sector in general and within our co-operative in particular
The challenge facing so many businesses is how to thrive knowing natural resources are limited and need protecting while energy consumption emissions and water use need to be tackled Ravensdown is not just facing up to that fact but embracing it We are determined to help farmers manage their nutrients better
For us this is what lsquosmarter farming for a better New Zealandrsquo looks like Our aim is to help others reduce their environmental impact and we must look in the mirror and lower our own Being welcomed into the Sustainable Business Council last year joining the Climate Leaders Coalition and reporting our carbon emissions for the first time is just the beginning
The signals are strong The disruptive trends are many Societyrsquos expectations are ever higher
While we donrsquot pretend to have all the answers we must and will rise to the challenge The ambition has got to be that we could all look our grandchildren in the eye and say we tried our best to leave the planet in at least as good a shape as we found it Our staff are engaged with this higher purpose as shown by our staff engagement survey
Like last year this Stakeholder Review describes whatrsquos going well and where we need to do better It focuses on what matters to a variety of stakeholders and outlines how we add value both now
and into the future It is best read alongside our annual report which summarises our audited accounts for the year up to 31 May 2018 There are also videos on the website giving context to our story
Our shareholders have told us the best way to consider this co-operativersquos performance is to look at a range of inter-connected indicators and take a rounded view For example product quality matters and does not continue to occur or improve without investment And if we do not invest in the knowledge of our people the quality of advice would fall just as our physical assets would decline if we didnrsquot invest in maintaining them
It would be easier to ldquojog alongrdquo not trying to address asbestos in our stores and manufacturing facilities But we wouldnrsquot be doing our job if we just kicked the can down the road for future shareholders to bear A lsquohead in the sand and hope for the bestrsquo approach would represent a massive risk and would guarantee opportunities would be missed
Being clear-eyed about our role in the world the challenges we are facing and transparency of failure to hit targets is what this co-operative commits to We feel this fronting up is the best way to serve past current and future shareholders and contribute to the betterment of New Zealand
Investing in our network
For an organisation moving well over 1 million tonnes of granules minerals and rock around dust is always going to be an issue needing to be managed Apart from being a potential nuisance or hazard to staff and neighbours dust can also affect product quality through cross contamination As part of our commitment to creating a safe and healthy work environment we are focussing on dust management at our sites
CEO
GregrsquosReport
13Gregrsquos Report ndash CEORavensdown Stakeholder Review 2018
We have been busy installing dust suppression cones covers extractors doors roading and enclosures Good housekeeping handling protocols and quality imported or manufactured product also go a long way to cut dust occurring in the first place
Wersquore also looking at our stormwater which has the potential to contribute to the nutrient load into local waterways We need to manage this carefully throughout our network and there is much more we can and must do We have a number of new initiatives in place For example we are proud of the new store in New Plymouth which is showing the way with a filter pond system
Safety has yet again been a main area of focus and investment Ravensdown was proud to receive commendation from Worksafe for the way we worked with their team to resolve some issues we had with serpentine superphosphate
We are making strong progress through a long-term $17 million asbestos replacement programme and are already seeing the benefits to product quality as the replacement roofing makes the stores lighter and drier The health benefits of asbestos removal for neighbours and staff plus the more earthquake resilient buildings are harder to see but no less important
We know quality matters to our customers and spreaders For the past three years a consistent 82 have stated that fertiliser quality is excellent or very good and this means there is still room to improve from a high base
Environmental growth
Since starting in 2013 our environmental consulting business has delivered more than 33000 contracted hours of effort helping farmers with their mitigations and compliance needs The specialists also assist local and regional government deliver on their objectives while we support customers with practical responses to regulatory developments
We are now the largest farm environmental consultancy in New Zealand and the year ahead will all be about cementing our position as leaders and developing the team so the advice remains first rate We will also look for integration opportunities with our field-based team of agri managers
This is important as we know our customers trust the advice provided ndash our customer survey revealed that over 90 trusted the advice they received and agreed it was based on sound science
We will be structuring the Environmental team around three service streams
1 Regulatory compliance including our ldquoworry-freerdquo service where farmers ask us to take on all the steps involved in progressing or protecting a consent
2 Farm Systems Analysis where experienced highly trained specialists provide tailored advice for planning the future of the farm business
3 Integrated Catchment Management where we help farmers and local community members working together to protect their waterways
We are now the largest farm environmental consultancy in New Zealand and the year ahead will all be about cementing our position as leaders and developing the team so the advice remains first rate
To view video please visitravensdownconzintegratedreporting
14 Gregrsquos Report ndash CEORavensdown Stakeholder Review 2018
Subsidiary Aerowork took delivery of new bi-directional loaders while commissioning new maintenance software The staff of Aeroworkrsquos helicopter spraying operation bought that part of the business and continue to service Ravensdown and non-Ravensdown customers
New technologies that will boost automation and efficiency include the JD EdwardsOracle project that reduces manual processing HawkEyereg maps and records help farmers with making decisions and tracking actions C-Dax are rolling out their PastureMeter robot
The Nelson store was one of several buildings to benefit from the long-term asbestos removal programme New loaders were delivered to several locations
Demand for products and services
It was a record year for agrichemicals which are so important in protecting food grown for animals and humans Our seed product lines are also in demand as they too had a record year This all shows the agronomy offer is strong and our technical expertise is sought after The spreading ventures were busy but somewhat disrupted by the weather
Facing difficult trading conditions volumes of our animal health products were slightly down Wholly owned subsidiaries C-Dax and Aerowork had a profitable year The laboratory ARL continued to contribute positively
Lime tonnages were up as farmers looked to condition their soils and fertiliser tonnages were up with a significant contribution from new customers buying our products and industrial users buying more urea
Our joint venture Ravensdown Shipping Services provides added control in our supply chain Disruption to New Zealandrsquos supply of quality phosphate rock is a real risk to the agri-sector and was highlighted last year when a non-Ravensdown shipment of phosphate rock was seized in South Africa
We hosted a delegation from the company that supplies phosphate rock from the non self-governing territory of Western Sahara They outlined how many of the local Saharawi people are benefitting from that suppliers social development programmes and how many familiesrsquo livelihoods depend on the continuing legal trade in rock from that part of the world It seems clear that no group of activists speaks for all Saharawi We support the United Nations in its efforts for a solution to this long-running complex political dispute and will continue to monitor the activities of our supplier
Innovation progress
Our Primary Growth Partnership programme investigating improved aerial spreading precision is at the three-quarter mark on its seven-year journey We partnered with Massey to develop the AirScanreg technology which uses a hyperspectral camera to scan 1000ha an hour and provide several layers of information for analysis Vegetation soil fertility and economically optimal fertiliser application layers can then be provided for an evidence-based plan that can be sent to the IntelliSpreadreg-enabled aircraft
Sixty six farms have now utilised IntelliSpreadreg where computer-controlled hopper doors apply fertiliser where it is needed instead of where it is not So far 14 of land on those farms was excluded from application because it was ineffective culturally sensitive or environmentally vulnerable Avoiding this land in a way that is safer for pilots is a win-win for productivity and the environment
Work ahead involves continuing validation work testing that actual results match the modelled and scanned results We are also testing algorithms and systems that can verify placement rather than only indicating where the door opened or closed Our fifth Aerowork plane to be equipped with the IntelliSpreadreg system will take flight in Whanganui
In other developments C-Daxrsquos robot version of the PastureMeter will be launching in 2019 and we continue our investment through the Fertiliser Association of New Zealand into the OVERSEER nutrient modelling tool We also launched the ClearTechreg effluent treatment system that has the potential to drastically reduce water use in the dairy sector
Efficiency is the key
We repeated throughout the year what we started to say in last yearrsquos Stakeholder Review Sales tonnage is not the key performance metric for this co-operative Indeed in those situations where the science showed that the farmer and environment would gain from applying less fertiliser then that was a win for Ravensdown
Our coated urea product N-Protectreg saw significant growth on last year Compared to uncoated urea this Fertmark-accredited product reduces nitrogen emission to the air and keeps more nitrogen available to the plant In a ldquonitrogen-constrainedrdquo world which is also sensitive to phosphate loss we would expect to see strong growth in this ldquosmart fertiliserrdquo category of products
This is an important way we can help with smarter farming and customers and staff are engaged with this approach In the past four years we have welcomed 1900 new customers to the Ravensdown ranks
I thank our former General Managers of Operations and Organisational Development Kevin Gettins and Tracey Paterson for their contribution to the leadership team and welcome their replacements Stephen Esposito and Katrina Benedetti Forastieri
Ravensdownrsquos contribution to premium food creation in New Zealand was celebrated at two all-staff events early in our financial year Morale remains high with staff engagement levels now in the top quartile of NZ companies that survey with Aon Hewitt
We continue to engage with a variety of stakeholders and have achieved a lot on their behalf I thank the whole team for their contribution and I know they are up to the challenge ahead Volatility and uncertainty are increasing around the world But the company is better positioned than ever to deliver value now and into the future
15Gregrsquos Report ndash CEORavensdown Stakeholder Review 2018
Financial commentary
Good financial performance and a healthy profit before rebate and tax of $63 million from our continuing operations allowed us to invest in areas aligned with our strategic priorities and continue delivering enduring value for stakeholders Our discontinued operations made a loss of $ 08 million after tax
The strong result enabled us to pay a full rebate of $47 per tonne which includes the interim cash rebate announced in March 2018 Your co-operative is retaining the $7 million profit to reinvest in the business in order to support our smarter farming purpose
Revenue was up as underlying volumes increased and margins were maintained at sustainable levels
Total expenses were up by $3 million mostly comprising an increase in sales and marketing expenses and the RampD component of operating expenditure This rise was consistent with our focus on enabling smarter farming which meant recruitment of environmental consultants maintaining the development programme that fast-tracks the training of new recruits and investing in research into new products and capabilities
The profit was actively impacted as we continued our asbestos removal programme spending $2 million in 201718 This is the fourth year of our programme Ravensdownrsquos broader capital reinvestment programme has led to an increase in non-cash depreciation
Equity has increased by $23 million to $429 million Our equity ratio before rebates increased from 73 to 78 After rebates our equity ratio continues to remain strong Total assets rose to $605 million We held more inventory than last year as a deliberate decision was made to import certain raw materials to mitigate possible short-term supply chain disruption
Property plant and equipment rose by $20 million on the back of continued reinvestment and new infrastructure projects including finishing the New Plymouth store We committed $2 million to further improvements that benefit health and safety
Intangible assets rose by $5 million with drivers being developments in our Enterprise Resource Planning software ClearTechreg and digital technologies such as HawkEyereg and aviation maintenance software RAMCO
Investments like these were made possible by a very positive operating cashflow of $98 million This consistently strong performance assists us to fund our capital investments
Bank debt reduced and trade payables increased due to the fact we held slightly more inventory and achieved more favourable payment terms with overseas suppliers
The board remains mindful of the need to provide financial returns and to maintain financial strength so the co-operative can reinvest in value-driving initiatives
As the business model on page 18-19 shows financial capital is one of six resources that we have an impact on and are impacted by The six are interconnected and need to be considered and reported on in an integrated way
The value created from financial capital is economic returns in the form of rebates to our shareholders and profits retained for future investment Economic returns are impacted by our investment in RampD technology infrastructure improvements our environmental initiatives and training our people This increases intellectual manufactured natural and human capitals in such a way as to ensure longer-term value is created
16 Financial CommentaryRavensdown Stakeholder Review 2018
Financial Commentary
-20
0
20
40
60
80
2014 2015 2016 2017 2018
NET PROFIT ($M)
Net prot before rebate and tax from continuing operations
Net prot after rebate tax and discontinued operations ($m)
73
19
10
46
62
51
1
63
7
-11
0
10
20
30
40
50
2014 2015 2016 2017 2018
NET CAPITAL EXPENDITURE CASHFLOW ($M)
21
3033
46
39
0
100
200
300
400
500
2014 2015 2016 2017 2018
TOTAL EQUITY ($M)
357380 395 406
429
0
1
2
3
4
5
2014 2015 2016 2017 2018
RESEARCH AND DEVELOPMENT ($M)
29
34
40 39
47
0
40
80
120
160
200
2014 2015 2016 2017 2018
OPERATING CASHFLOW ($M)
185
110 106
60
98
0
10
20
30
40
50
60
2014 2015 2016 2017 2018
SHAREHOLDER RETURN ($t) (including tax credits)
373
8
500
0
410
0
450
0
470
0
0
20
40
60
80
2014 2015 2016 2017 2018
EQUITY RATIO ()
6571
75 73 71
00
05
10
15
20
25
30
2014 2015 2016 2017 2018
ASBESTOS REPLACEMENT ($M)
2422
26
21
-20
0
20
40
60
2014 2015 2016 2017 2018
NET BANK DEBT ($M)
49
6
-8
39
28
OPERATING CASHFLOW ($M)
ASBESTOS REPLACEMENT ($M)
NET CAPITAL EXPENDITURE CASHFLOW ($M)
NET BANK DEBT ($M)
-20
0
20
40
60
80
2014 2015 2016 2017 2018
NET PROFIT ($M)
Net prot before rebate and tax from continuing operations
Net prot after rebate tax and discontinued operations ($m)
73
19
10
46
62
51
1
63
7
-11
NET PROFIT ($M)FROM CONTINUING OPERATIONS
RESEARCH AND DEVELOPMENT ($M)
SHAREHOLDER RETURN ($T) (INCLUDING TAX CREDITS) TOTAL EQUITY ($M) EQUITY RATIO ()
During 2014 our focus was on operating cashflows as we restructured our business
Increase in profit reflects an increase in volumes sold
We have continued to add shareholder value with increasing total equity
We are committed to proactively replacing asbestos throughout our network
Comprises the operating costs of research and the costs of supporting development of new initiatives
We have maintained the financial strength we have rebuilt over recent years
Year-end debt remains within a low sustainable band
Capital investment returns to our normal reinvestment programme Includes investments in intangibles
For the third year in a row we have returned cash back earlier with an interim rebate
17Financial CommentaryRavensdown Stakeholder Review 2018
CO
LLAB
ORA
TION INN
OV
ATI
ON
INTEGRATION
BUY SHIP
MAKE STORE
BUILDINGTRUST
MEASURE MAP MONITOR
TEST ADVISE
PRECISION APPLICATION
TRAINING AND DEVELOPMENT USE AND DEVELOP
TECHNOLOGY
RESEARCH ACTIVITIES
How we define and create value
RESOURCES
EXTERNAL FACTORSACTIVE GOVERNANCE AND RISK MANAGEMENT
HUMAN CAPITAL
FINANCIAL CAPITAL
MANUFACTURED CAPITAL
INTELLECTUAL CAPITAL
NATURAL CAPITAL
SOCIAL AND RELATIONSHIP CAPITAL
18 Business ModelRavensdown Stakeholder Review 2018
VALUE CREATED
REDUCED ENVIRONMENTAL IMPACTS (see pages 23-25)
ENGAGED STAFF IN A SAFER ENVIRONMENT (see pages 30-33)
ECONOMIC RETURNS (see pages 16-17)
STRONGER COMMUNITIES (see page 25)
OPTIMISED VALUE FROM THE LAND (see pages 26-29)
RELIABLE SUPPLY OF QUALITY AGRI-PRODUCTS (see pages 26-29)
LEADING TECHNOLOGY SCIENCE AND INFORMATION (see pages 34-41)
TO ENABLE SMARTER FARMING FOR A BETTER
NEW ZEALAND
KA PŪKEKOTIA A RONGOMĀTĀNE KA POHO
KERERŪ A AOTEAROA
19Business ModelRavensdown Stakeholder Review 2018
Why wersquore here
HOW WE DELIVER ON THAT PURPOSE
We provide the products expertise and technology to help farmers reduce environmental impacts and optimise value from the land
New Zealand exports 95 of the food that it grows This can be seen as a net export of the nutrients embedded in the food because plants have extracted what they need from the soil Ravensdown helps return those key nutrients by supplying the essential elements that all plants whether eaten by humans or livestock need to grow
As a farmer-owned co-operative our commitment as nutrient efficiency specialists is to enable our customers to supply the necessary amount of nutrients ndash no more no less ndash and help minimise losses for the benefit of the farm and the environment This takes the form of services like those listed on the opposite page
WHERE ARE WE PRIORITISING
Quality agri-products such as Kiwi-made superphosphate imported fertilisers aglime animal health seeds and agrichemicals are the backbone of our product offering
Certified nutrient management advisors and environmental consultants are backed up with cutting-edge technologies Special aerial cameras that can assess soil nutrients remotely or software that shows where best to tackle potential phosphate run-off are just two examples
Science is the foundation for all our advice and innovation We invest in research and collaboration with universities and Crown Research Institutes supporting knowledge-sharing conferences and publish papers in peer reviewed journals
Enabled people are the most effective people In a fast-changing sector we focus on the ability of our teams to adjust and respond so they can help get the job done
Trusted and leading is how we set out to be seen We know that nothing less than doing the right thing day in day out is the best way to achieve this
Our stakeholders want to create a better New Zealand and we see our role as helping them
achieve that by enabling smarter farming
Smarter farming can deliver stronger rural communities reduced environmental impacts and growing prosperity for the country as a whole
Smarter farming is about challenging all aspects of farming knowing improvements are always possible and definitely needed
We canrsquot help with smarter farming without working smarter ourselves We need to keep innovating and changing so that we can continue to walk the talk
20 Strategic FrameworkRavensdown Stakeholder Review 2018
Strategic Framework
In developmentExisting Service
KE
Y
DIAGNOSTIC AND PREDICTIVE TOOLS Analytical Research Laboratories
Physical test results for soils and plants measure levels and validate predictive models
Robust models Predictive tools improve decision making about phosphate-loss mitigation or nitrogen use efficiency
Aerial sensing Scanning soil nutrient levels and vegetation from aircraft
ADVISORY SERVICES Nutrient Budgets and
good farming practice On-farm certified advisors who maximise nutrient use efficiency
Environmental Impact Advice Largest team in NZ specialising in farm environment planning and mitigating farm impacts
WATER MITIGATION ClearTechreg
Dairy effluent treatment system that could reduce fresh water use by 17000 Olympic-sized swimming pools a year
Integrated Catchment Management A collaborative multi-discipline approach to environmental management at a catchment level
APPLICATION AND PLANNING IntelliSpreadreg
Computer-controlled topdressing aircraft doors adjust spreading rate and avoid sensitive areaswaterways
Precision spreading GPS guided certified groundspreaders reduce risk of under- or over-application of nutrients
Precision blending Smart fertilisers including N-Protect with coating that reduces gaseous emissions
HawkEyereg Visual mapping and decision-making tool that brings all information and records together
How our services reduce environmental impacts
21Strategic FrameworkRavensdown Stakeholder Review 2018
88 SPENT ON DIRECT PURCHASES FROM LONG-TERM PARTNERS WITH SUPPLY CONTRACTS
ENGAGEMENT SURVEY
LONG TERM PARTNERS WITH SUPPLY CONTRACTS
Ravensdown our key suppliers and ultimately our customers benefit from our strategy to have long-term relationships
When partner and preferred supplier performance is high we reward that with our loyalty and ongoing business Expectations are clear and measures are in place so we can provide detailed feedback where we would like improvements to be made With a select few partners we are able to have a deeper multi-levelled relationship and collaborate in areas other than the day-to-day business
Trust is at the heart of long-term relationships We work hard on that with our key suppliers We will be seeking more direct feedback on our performance and to see what we can do to cement our aspiration to be ldquocustomer of choicerdquo for these suppliers We will continue to collaborate internally and with our supply partners to bring new technologies and innovations to life in our pursuit of smarter farming
We survey our staff on a variety of topics as a way to understand where we are doing well and areas to work on
Conducting our survey through Aon Hewittrsquos lsquoBest Employerrsquos Programme allows us to be measured against the best rated employers in Australia and New Zealand
Our goal is to be one of the top five employers of choice and the trends behind these surveys are one important indication of whether we are on track
Our overall engagement lifted 2 across the company to see us meeting the threshold for the ANZ Top Quartile of Aon Hewittrsquos Best Employers
5040
30
20
100
80
6070
90100
Bottom Quartile
Top Quartile
2018 ENGAGEMENT SCORE(2017 66)
68
Moderate Zone
Earning the right to lead
Ravensdown has many stakeholders Customers employees suppliers neighbours ndash all expect us to continue to do what we said we will do Building a resilient relevant business
is a strategic priority and of course this means change Throughout this change we will track our carbon footprint staff morale and customer goodwill
22 Trusted and LeadingRavensdown Stakeholder Review 2018
Trusted and Leading
Over time measures will be expressed as total tonnes of carbon dioxide (CO2) and CO2 per unit of output such as fertiliser tonnage
Mine to Port is the energy used in the transfer of materials from the source mine or plant to the Ravensdown ship
More than three quarters of our emission profile is represented by shipping As a ship charterer we look forward to the carbon reduction commitments being made by the international shipping industry becoming a reality
Manufacturing and distribution includes ship-to-store emissions in New Zealand and domestic operations Because the process of manufacturing superphosphate generates electricity our three acid plants can contribute electricity to the national grid
This electricity counts as a credit to our emissions profile The category also includes coal used in lime drying and fuels for New Zealand distribution to the stores network Aerial spreading entails the aerial operations that are controlled by Ravensdown
As a signatory to the Sustainable Business Councilrsquos Climate Leaders Coalition Ravensdown will actively seek to monitor reduce and report on its carbon footprint
The greenhouse gas inventory currently excludes all Joint ventures and C-Dax Limited
Limited assurance has been provided for our greenhouse gas emissions inventory by Ernst amp Young New Zealand Limited The Limited assurance statement is available in our integrated reporting website httpsintegratedreportingravensdown conzcontentdownloadsAssuranceReportpdf
154407 tCO2e
TOTAL CARBON FOOTPRINT 2017
MINE TO PORT501 tC02e
INTERNATIONAL SHIPPING117579 tC02e
AERIAL SPREADING5215 tC02e
MANUFACTURINGAND DISTRIBUTION31112 tC02e
Carbon footprint For the 2017 calendar year Ravensdown has compiled its first carbon footprint report focusing initially on its
own operations rather than upstream or downstream activities of its suppliers or users of its products
23Trusted and LeadingRavensdown Stakeholder Review 2018
There were four breaches of resource consents or general environmental rules in 201718
1 Hinds store had a non-compliance letter after Environment Canterbury reviews of consent compliance in February 2018 It related to aspects of a 2008 consent that had not been fully implemented By April the site was compliant with its resource consent
2 Christchurch Works is in the Hayton Stream catchment The City Council holds a stormwater consent with Environment Canterbury An infringement notice and fines totalling $1500 were incurred for a stormwater escape incident that the company reported
3 Napier Works ndash on 30 May 2018 a hole developed in a fibreglass pipe carrying acidic scrubber liquor from the manufacturing process The pipe was close to the main road Clean up of the four- minute emission entailed shutting the road for 35 hours Drains were protected and clean-up liquid was returned to the plant
4 Napier Works ndash in the April 2018 acid plant start up the company notified the Hawkersquos Bay Regional Council that it had breached National Environment Standards for sulphur dioxide emissions to air The short-lived breach has been addressed by venting to a higher point In relation to the incident an infringement notice and an abatement notice were issued in July 2018
In addressing a noncompliance letter from last year the Timaru store and Environment Canterbury have been working closely on understanding stormwater and seepage-related issues including isotopic testing currently underway
EMISSIONS OVER THREE SITES
Across our manufacturing sites we have reported on our atmospheric emissions for over 18 years We monitor state any breaches and record any interventions
Full details by site can be seen in the Operations Environmental Report 2018 on the company website
00
05
10
15
20
2014 2015 2016 2017 2018
kg S
O2
tonn
e su
per
0000
0001
0002
0003
0004
0005
0006
2014 2015 2016 2017 2018
kg F
ton
ne su
per
STACK FLUORIDE DISCHARGED TO AIR (KG F PER TONNE OF FERTILISER MANUFACTURED)
SULPHUR DIOXIDE DISCHARGED TO AIR (KG SO2 PER TONNE OF FERTILISER MANUFACTURED)
2419 2220172018 2016
NET PROMOTER SCOREreg
MORE PRECISION BLENDING
The co-operativelsquos two precision blending plants allow high quality blends to be made for specific farm requirements
At the Christchurch precision blending plant proof of the benefits on the new Surflex technology can be seen in the statistics on blend accuracy Blends were dispatched with an average variation from that ordered weight of only -006 with a tight standard deviation of the variation at 104
Customers continue to show trust in Ravensdown through their likelihood to recommend us to a friend or colleague
The Net Promoter Scorereg taken from our annual Customer Satisfaction Survey showed 42 promoters against 23 detractors The 2018 score was comparable to our long-term average but fell from 2017 which was a year of growing customer service expectations and some known service issues
Engagement with our stakeholders is a vital part of our efforts to learn what matters to them and deliver on that
Images on opposite page1 Environmental consultant John Holmes gets his hands dirty
at one of the Lend a Hand days Each employee was given a volunteer day to help out in a local community
2 Chief Scientific Officer Dr Ants Roberts leads the children of Pukekohe into the local soils
3 Agri Manager Rei Marumaru is on hand as a shareholder takes a virtual reality tour around the company
4 Technical Development Manager Mike White presents to a delegation from Precision Agriculture Association of New Zealand
5 Open days throughout our manufacturing sites attracted plenty of neighbourly interest
6 A suppliers cargo is scrutinised as part of Ravensdownrsquos robust biosecurity system
7 General Manager Innovation and Strategy Mike Manning talks nutrient management and good farming practices with Minister for Primary Industries Damien OrsquoConnor
8 Our staff at Analytical Research Laboratories took delivery of two robots this year
9 New Zealand Dairy Industry Awards (winners shown) FMG Young Farmer Contest and Agri Women Development Trust were the largest sponsorships in a portfolio that included hundreds of organisations
24 Trusted and LeadingRavensdown Stakeholder Review 2018
1
4
6
8
5
7
9
2 3
25Trusted and LeadingRavensdown Stakeholder Review 2018
The Fertmark programme was set up in 1992 to give New Zealand farmers confidence in the chemical quality of fertiliser and associated claims The scheme is managed by the farmer controlled Fertiliser Quality Council
Ravensdown has the highest number of Fertmark product registrations of any company These products are independently audited every six months
All agricultural compounds require authorisation under the ACVM Act 1977 either by registration or by exemption
FERTMARK STANDARDS
OF ALL ANIMAL HEALTH AND AGCHEM PRODUCTS ARE EITHER REGISTERED OR APPROVED BY EXEMPTION SO MEET ACVM REQUIREMENTS
938 932
939971
OF RAVENSDOWN FERTILISER TONNAGE SOLD HAD FERTMARK REGISTERED COMPONENTS
OF RAVENSDOWN LIME TONNAGE SOLD WAS FERTMARK REGISTERED
20172018 2016-17
2016-17
100
20172018
Products that fuel food creation
Whether itrsquos fertiliser lime seed agchem or animal health products farmers and growers need products that are fit for purpose suitable for New Zealand conditions and available when needed With so many moving parts and interactions across a global supply chain
wersquore determined to keep getting it right
26 Quality Agri-ProductsRavensdown Stakeholder Review 2018
Quality Agri-Products
Particle sizing distribution
Particle size is a crucial quality metric The ideal sized granule will improve coverage and spreading efficiency and reduce dust Some variation is needed but either extreme will have implications for the environment and for precision spreading
As indicated from the graphs Ravensdown have set a target particle-sizing band for each product (superphosphate 05 mm to 56 mm and urea 2 mm to 48 mm) The target is to ensure that we provide high quality products and Ravensdown continues to improve our focus on achieving ideal particle sizing
SUPERPHOSPHATE PRODUCT SIZING 2015 - 2018
UREA PRODUCT SIZING 2015 - 2018
Band 2015 - 2016 2016 - 2017 2017 - 2018
KE
Y
05mm0mm 1mm 14mm 2mm 28mm 4mm 48mm 56mm 67mm0
10
20
30
40
50
60
70
80
90
100
Cum
ulat
ive
P
assi
ng
Target setting05mm0mm 1mm 14mm 2mm 28mm 4mm 56mm 67mm
0
10
20
30
40
50
60
70
80
90
100
Cum
ulat
ive
P
assi
ng
Target setting
27Quality Agri-ProductsRavensdown Stakeholder Review 2018
In addition to our low-risk import scheme we periodically assess preferred suppliers against criteria including
Ethics and alignment to our Supplier Code of Conduct Delivery performance Collaboration Meeting quality specifications quality improvements Innovation
Ravensdown continues to develop enduring relationships that deliver long-term sustained value to both parties We will increase our focus on performance and relationship management A few key supplier partnerships will be further nurtured and collaboration will be at the heart of this We will review and modify our evaluation criteria to place more emphasis on sustainability
We continue to work with our suppliers to address opportunities to improve product quality one of which is improving the management of product through our own supply chain in a consistent manner
Ravensdown has invested in independent annual audits of bulk fertiliser suppliers for over five years Our system meets the highest standards approved by MPI and ensures consistent quality and low risk biosecurity
Fertiliser annual audit
Quality and biosecurity check
External independent verification authority
Our entire supply chain from source is independently audited annually and assessed as a low-risk biosecurity threat and each shipment follows strict criteria This includes stringent inspection of shipsrsquo holds prior to loading This means that when the vessel reaches New Zealand it can commence discharging straight away While there is additional cost at the load port this is in the main offset by not having to wait in New Zealand prior to discharging
Ravensdown will continue to invest in our annual supply chain audits to ensure we have low risk sourcing and consistent high-quality product We understand the importance so take all measures to mitigate biosecurity risk to New Zealand As we identify new suppliers we will ensure we qualify them to the same high standards
From time to time we import product from an alternate supplier either as a trial or to meet unexpected seasonal demand In these circumstances we liaise closely with MPI and product is subjected to normal MPI clearance procedures at the New Zealand border This year we imported urea and RPR in this way accounting for 3 of our total imported volume
OF BULK IMPORTS ARE LOW RISK (201617 100)97
LOW-RISK IMPORTS AND BULK VESSEL QUALITY
BULK VESSEL FERTILISER IMPORTED MET OUR SPECIFICATION FOR PHYSICAL AND CHEMICAL QUALITY (201617 95)94
85 OF INTERNATIONAL SUPPLIERS PERFORMANCE IS EVALUATED
Quality of products are assured through a continuous improvement culture a long-term programme of investment and systematic development by a team of technical operations and process engineers at each of the three plants
INVESTMENT IN INFRASTRUCTURE
Major projects are organised centrally to mitigate risk Improvements to the store network such as roofs and doors as well as conveying blending and loading systems all improve the quality of the product used by spreaders and farmers
INVESTED IN OPERATIONS AND STORES (201617 ndash $302M)
$216m
28 Quality Agri-ProductsRavensdown Stakeholder Review 2018
CASE
STU
DY
Producing quality food for humans or livestock demands quality inputs And thatrsquos the driving passion of Ravensdown Procurement Manager Chad Gillespie
Chadrsquos been with us for more than six years on a mission to deliver consistent ndash and ever-improving ndash product quality ldquoIt really starts with understanding the customer needs and then selecting the best product suppliersrdquo advises Chad ldquoSo wersquove worked hard on developing a clear evaluation criteria Then itrsquos important to keep monitoring and providing feedback including at least two face-to-face meetings a yearrdquo
With suppliers located around the globe Chad and his team travel frequently But proper oversight is essential when products have long journeys to market ldquoA typical example is ureardquo says Chad ldquoIt comes from Saudi Arabia where it goes to a port store facility Well send a vessel to get loaded then it takes around 30 days to transit to New Zealand but the journey is far from over When it arrives it typically discharges into three to five port stores Itrsquos put into hoppers using the ships cranes then onto trucks and sent to stores From there it may be bagged up blended coated or loaded as a straight product onto another truck and taken to farm Or it could go to another market store before being sent out onto farmrdquo
Maintaining product quality during all this is a constant challenge ldquoUntil now monitoring at sea has mostly been confined to checking
WErsquoRE ALL ABOUT PRECISION AGRICULTURE AND THAT DEMANDS CONSISTENT QUALITY
sailing progress via GPSrdquo says Chad ldquoBut soon well be installing data loggers in shipsrsquo holds recording things like temperature and humidity during transit
ldquoWhen product is handled its all about retaining the physical characteristics and not introducing any contaminantsrdquo he adds ldquoOur logistics and stores people are focussed on providing the best storage and handling to minimise crushing of granules and to ensure no external moisture is introduced Stock rotation is also important Urea is a very challenging product that can take in and expel moisture easilyrdquo
Product characteristics arenrsquot the only challenges facing Chadrsquos team More is expected across the board ldquoFarmers always expect that the product will actually do its job But I think more recently theres an expectation that well develop solutions to help with their environmental challengesrdquo he says ldquoOne of our values is putting the customer at the centre of everything we do We also have some pretty clear priorities including our focus on product quality In itself it will help farmers with environmental challenges Wersquore all about precision agriculture and that demands consistent qualityrdquo That precision helps farmers get optimal yield with lower inputs helping meet consumer expectations of quality food
produced with lower environmental impact Our N-Protectreg coated urea can help to lower environmental impact
Another challenge one frequently in the public eye is biosecurity ldquoMinimising biosecurity risk has been a priority in Ravensdown for over six years nowrdquo says Chad ldquoWith time and effort weve developed a very robust system in terms of fertiliser importation involving supplier audits every yearrdquo
More collaboration and engagement also figure in Chadrsquos quality quest ldquoTo improve product quality we need suppliers on-side as well as neighbours the wider community local authorities and most importantly our peoplerdquo
Elsewhere its about more direct control One example being Ravensdown Shipping Services ldquoOur shipping joint venture helps source efficient vessels that are fit for purpose So we can be sure theyrsquore reliable they turn up on time and most importantly theyre cleanrdquo
Collaborative relationships empower our people and suppliers to be open and pay greater attention to detail At Ravensdown ensuring the highest product quality means more is expected of our people than ever before Itrsquos a challenge theyrsquore more than up to
The many challenges of delivering a quality product
To view video please visitravensdownconzintegratedreporting
29Quality Agri-ProductsRavensdown Stakeholder Review 2018
43
53
REPORTED HAZARDS AND INCIDENTS ASSESSEDINVESTIGATED WITHIN 48 HOURS
CORRECTIVE ACTIONS TO MANAGE HAZARDS AND INCIDENTS COMPLETED ON TIME (ON OR BEFORE THEIR DUE DATE)
We have set two key performance measures to ensure that we manage our hazards and incidents in a timely manner These measures have been chosen because they build trust in the system Timely assessment and management encourages people to report issues as they know they will be promptly addressed
The jump towards our 2019 target is expected because of changes made to the ways in which incidents are reported and escalated up through management levels Data on overdue hazard assessments will also be available
Corrective actions are determined to manage hazards and incidents to protect people from harm Corrective actions were taken in the majority of cases ndash often this was done immediately without the need to raise a formal corrective action All actions relating to serious hazards or incidents will be completed on time
HAZARD AND INCIDENT MANAGEMENT
TARGET 2019
TARGET 2019
201718
201718
gt90
gt90
1234
REPORT
HAZARD AND INCIDENTS 4 STEP APPROACH
ASSESS THEIR RISK
IMPLEMENT CORRECTIVE PREVENTATIVE ACTIONS
CHECK ACTIONS ARE EFFECTIVE
Reporting 201617 201718
LTI 3 8Medical Treatment 33 33
Restricted Duty 1 2First Aid 18 36
Property damage 85 88Close Calls 80 88Hazards 90 104
A broad strategy is in place intended to manage risks to health and safety of our people and others
For this report we include metrics on proactive hazard management incident reporting and corrective action
HEALTH SAFETY AND WELLBEING
People with ambition for better
Over 642 employees and many more contractors make up a powerful extended team Collective wisdom is put to a common purpose New insights are built every day But enabling people takes constant focus and a positive safety oriented culture
30 Enabled PeopleRavensdown Stakeholder Review 2018
Enabled People
Lost time amp recorded injury frequency rates
At Ravensdown we genuinely care about the safety and wellbeing of our people and our extended family throughout the community
Rolling 12 monthly LTIFR is a calculation used to measure the average number of lost-time injuries (those injuries that are serious enough to require time off work) over the past 12 months The average has decreased from 148 to 123 representing a 162 decrease
This is because of a more proactive approach to identifying and managing hazards and encouraging reporting of incidents and close calls so that they can be investigated to prevent a recurrence and subsequent injury
Rolling 12 monthly TRIFR is a calculation used to measure the average number of recordable injuries (those injuries that are serious enough to require medical attention or more) over the past 12 months The average has been increasing from June 17 as a result of an increase in the number of recordable injuries being reported The majority of these injuries have been minor injuries that may not previously have been recorded
Reporting all incidents (injury and close calls non-injury) is an important part of our strategy as it allows us to work together to investigate and implement measures to prevent a recurrence
85162
LTIFR
TRIFR
DECREASE FROM 2016 TO 2018
DECREASE FROM 2016 TO 2018
ROLLING 12 MONTH TRIFR(TOTAL RECORDABLE INJURY FREQUENCY RATE)
ROLLING 12 MONTH LTIFR(LOST TIME INJURY FREQUENCY RATE)
Jun 16 Dec 16 Jun 17 Dec 17 May 18
No
of T
RIs
per 2
00
00
0 m
an-h
ours
0
2
4
6
8
10
Jun 16 Dec 16 Jun 17 Dec 17 May 18
No
of LT
Irsquos p
er 2
00
00
0 m
an-h
ours
0
1
2
31Enabled PeopleRavensdown Stakeholder Review 2018
STAFF TURNOVER
DIVERSITY TRAINING SPEND
LIVING WAGE
A drive to deliver personalised structured and focussed training programmes is now supported by a new Learning Management System We can ensure staff are fully able to do their jobs for the benefit of our stakeholders and can develop our people for future opportunities
Ravensdown will continue to monitor the living wage as it develops and ensure all permanent staff are paid at or above the NZ living wage
FEMALE MALE
31 69
When it comes to gender mix the focus is on active monitoring training to tackle conscious and unconscious bias and recruiting the best person for the role
PERMANENT EMPLOYEES ARE PAID AT OR ABOVE THE NZ LIVING WAGE100
$800kSPENT ON TARGETED TRAINING AND DEVELOPMENT 201718
(201617 $1M SPENT ON TRAINING AND DEVELOPMENT)
201718(201617 8)11
Average turnover for 5 years is 88
Our stakeholders can be confident that the knowledge advice and service they receive is from stable engaged staff ensuring consistency of service and knowledge
GENDER
AGE
lt40 40-59 gt590
10
20
30
40
50
60
32 Enabled PeopleRavensdown Stakeholder Review 2018
CASE
STU
DY
To view video please visitravensdownconzintegratedreporting
While Ravensdownrsquos advanced technology often takes the limelight itrsquos Ravensdown people who are driving smarter farming every day
Few realise Ravensdown has the largest number of Certified Nutrient Management Advisors in New Zealand
This is no accident ndash rather a carefully designed plan to attract the very best graduates and enable them through training clear career pathways and stewardship in the field
At the Ravensdown store in Tirau 24-year-old Taylor Bailey is an impressive example of how the Ravensdown Development Programme is enabling success for a new generation of agri managers Coming from a well-known dairy farming family in Mahoe Taranaki farming is very much in Taylorrsquos blood Like many of our graduates Taylor came from Massey University where she completed a Bachelor of Agri Commerce ndash majoring in farm management
Soon after Taylor was invited to join the Ravensdown Development Programme and spent eight months in Christchurch where she studied Fert 101 Animal Health and Agronomy Recently shersquos completed the intensive Advanced Certified Nutrient Management Course through the New Zealand Fertiliser Association
Smart farming is hitting the ground running
and Massey University The final part was completing her farmer reports to become a Certified Nutrient Advisor
At this young age the achievement is impressive but Taylor is by no means alone The entire focus of the Ravensdown Development Programme scheme is to produce a well-prepared and enabled future generation of on-farm advisors who can deliver first-rate knowledge on fertiliser animal health and agronomy from the get go
Taylor knows todayrsquos farmers are expecting far more and Ravensdown is responding ldquoCustomers are definitely expecting more of advisors Weve got a wide range of products and services that we provide so we need to be definitely well-skilled in those areasrdquo says Taylor
But as any farmer will testify you canrsquot learn everything from a book so Taylor meets farmers attends local discussion groups and keeps up to date on the latest environmental issues
ldquoWere no longer just a fert rep these days Were also giving advice and recommendations around agri-chemicals
seed products and animal health Theres a lot more environmental scrutiny on farmers so we need to be up with regulations specifically with the fertiliser side of thingshelliprdquo
Always driven Taylor also enjoys the support she gets from her North Island team and the expert agronomists and animal health technical managers who give her the extra confidence and motivation to always do more for her clients
Of course this notion of a well-educated and empowered new generation is not without economic value ldquo It definitely benefits shareholders People are coming into jobs up to speed and with a greater understanding of the whole farm systemrdquo says Taylor
Being part of the new generation that will drive change and smarter farming is something Taylor relishes She also has a few changes shelsquod like to see
It would be great to see farm owners involving employees in the decision-making processes they face such as meetings to discuss their seasonal fertiliser plans Sharing knowledge is a really powerful thing and in turn will result in a more skilled industry
WErsquoRE NO LONGER JUST A FERT REP THESE DAYS
33Enabled PeopleRavensdown Stakeholder Review 2018
Game changing science
Science and research are the reasons why Ravensdown is seen as a nutrient efficiency specialist Our investment in RampD and partnerships with universities mean ideas
with game-changing potential can be explored But it is our field-based team and the customers who trust their advice that take the ideas and turn them into a better reality
Description
Value
Collaboration
Status
Future expectation
Treats dairy effluent ndash enabling water recycling and increased effluent storage capability
The technology produces lower volumes of effluent enabling enhanced utility of storage and use Significant volumes of water are available for recycling
Lincoln University
Public announcement of pilot project was made on 3 May 2018
Canterbury is the first region for ClearTechreg release followed by the major dairy regions
Remote sensing of the nutrient status of soils
Fast and efficient method to produce layers of data from a single flight including soil fertility vegetation type and a digital surface map at a square-meter level
Massey University
AgResearch
We are at the end of year 5 of the seven-year programme Project extension to cover North Canterbury and Southland means 90 percent coverage for New Zealand hill country
Commercial delivery of current and emerging scanning technologies
AIR SCANreg
34 ScienceRavensdown Stakeholder Review 2018
Science
Description
Value
Collaboration
Status
Future expectation
Models phosphorus and sediment losses at farm and catchment scale
The model allows the identification and materiality of farm nutrient and sediment critical source areas and the efficacy of mitigations
Victoria University of Wellington
Undergoing field verification In development end of this year
Expect to be used mainly by Ravensdown Environmental consultants in catchment studies in collaboration with Beef and Lamb and regional councils
Models nutrient balances including nitrogen loss estimates at a farm scale
Models farm system nutrient cycling and the consequential nutrient losses Focus on outputs maintains farming flexibility and innovation This world-class model allows farm system scenarios to be compared to a baseline
AgResearch
Plant amp Food
Landcare Research
Overseer Limited
Widespread adoption with ongoing upgrades
Expect to see an increased uptake nationally as farm systems changes are required to comply with emerging regulations on nutrient losses
Description Enables trust through evidence ndash fertiliser released at the right place at the right rate
Value Technology-enabled aircraft allow fertiliser plans to be accurately delivered by electronic instruction Farmers can trust their fertiliser investment is applied as intended with proof of release records available
Status 4 Planes in operation
Future expectation
6 capable aircraft by May 2019
Ravensdown has an ownership interest
reg
35ScienceRavensdown Stakeholder Review 2018
WE CANNOT FARM LIKE WE USED TO IN THE PAST SO OUR SYSTEM NEEDS TO BE MORE PRECISE MORE ENVIRONMENT FRIENDLY
36 ScienceRavensdown Stakeholder Review 2018
ClearTechreg is just such a breakthrough Developed in partnership with Professors Keith Cameron and Hong Di of Lincoln University ClearTechreg is an effluent treatment process that slashes the use of fresh water in dairy farming
ClearTechreg allows us to clarify effluent at the dairy shed to produce water clean enough for recyclingrdquo explains Professor Cameron ldquoItrsquos then used for washing the yard where the cows come in for milking The technology uses a coagulant often used in treating drinking water and itrsquos a very similar process The coagulant allows the little particles of soil and dung in the effluent to coalesce into larger particles which then have enough weight to sink to the bottom of a tank This means the top becomes clear enough to recycle and wash down the yardrdquo
The potential savings in water use and reduction in environmental impact are huge says Professor Cameron ldquoUsing the backing gate where the cows are waiting to go in for milking on Lincoln Universityrsquos dairy farm where we milk 555 cows we can cycle enough water every day to wash the yard completely Thatrsquos around 20000 litres recycled a day Scale that up nationwide
and we could save around 42 billion litres of water annually Thatrsquos a big numberrdquo
Making better use of water resources is not the only advantage of ClearTechreg Professor Hong Di emphasises the benefits across the board representing the sort of leap agriculture has to take to meet societyrsquos growing expectations ldquoWe cannot farm like we used to in the past so our systems need to be more precise more environmentally friendly Consumers are demanding quality food and to know that it has been produced in environmentally friendly sustainable ways The sort of technology that wersquore talking about with ClearTechreg thatrsquos a step change As well as potentially saving so much water each year you also reduce E coli leaching and phosphorus ClearTechreg shows how science can help Ravensdown and its shareholders respond and succeedrdquo
Partnerships with scientists like Keith Cameron and Hong Di are only going to be more important in the future and the bonds closer ldquoAs well as the research and development of new technologies therersquos also capability buildingrdquo says Professor Cameron ldquoIn that we train a lot of the farmers of the future at Lincoln University We also train students who go on to be
CASE
STU
DY
employees of Ravensdown A very good example is the creation of the environmental group at Ravensdown who support farmers to develop environmental plans and nutrient budgets A number of those new staff have come through training at Lincoln Universityrdquo
The search for game-changing innovations like ClearTechreg has become more determined than ever as expectations of Ravensdown and scientists themselves increase Something Professor Cameron is well aware of ldquoI think society is expecting more from scientists There are growing concerns about the environment and finding solutions to those environmental problems requires good robust science Itrsquos also why wersquore seeing greater links between research and industry to ensure that the science that gets done in the lab doesnrsquot just produce a paper thatrsquos published in an international journal it actually produces a technology that flows from the laboratory to the farm The linkage between ourselves Ravensdown and Ravensdown shareholders shows this perfectly where the investment in science creates new technologies new systems and new methods that take everyone forwardrdquo
The new technologies Ravensdown provides to shareholders often have their roots in the laboratory And sometimes itrsquos not about a new product or digital advance so much as a smarter way of doing things
Scientific breakthrough set to transform dairy effluent
To view video please visitravensdownconzintegratedreporting
37ScienceRavensdown Stakeholder Review 2018
We are committed to being at the forefront of where the physical world of farming meets the digital world Use of farm mapping software enables customers to farm smarter and accurately Nutrient management crop and livestock production all benefit from improved record keeping and performance analytics We are focussed heavily on increasing the number of customers using mapping technology and are investing in RampD to increase the range of services this software can accurately provide
Maps provide farmers oversight of their whole farm at a glance Embedded throughout the map are the records of what has been applied in detail and what the options are to improve productivity The increasing demand on farmers for managing the environment requires better record keeping and transparency Developments in automation can reduce the amount of time the farmer spends behind a desk enabling more time on the farm We believe our customers own their information and have designed HawkEyereg to enable greater collaboration with other industry partners
MAPPING TECHNOLOGY
Use of mapping technology to manage efficient use of nutrients and keep records of paddock activity
CUSTOMERS ACTIVELY USING SMART MAPS HAWKEYE DURING THE YEAR2682
Technology is a key driving force behind sector-wide improvement It opens up new opportunities new ways to track progress make decisions demonstrate performance
and make connections with end consumers Our team uses some amazing tools to enhance the service they provide and the tool ndash and the person using it ndash cannot stand still
Technology Enabling smarter farming
38 Technologies and ServicesRavensdown Stakeholder Review 2018
Technologies and Services
HawkEye is map-based software that helps farmers make smarter decisions for better farm and environmental outcomes
BENEFITS FOR FARMERS
Improved nutrient amp feed decisions
Reduced office time
Managing environmental impacts
Increased productivity
More time to farm
Licence to operate
BENEFITS FOR RAVENSDOWN
Customer collaboration
Data automation
Useful tools for all farmers
Valuable discussions
More time to add value
Stronger relationships
THE IMMEDIATE PROCESS
Support Ravensdowns core business - Nutrient pasture and crop management environmental footprint
Easier collaboration between customer and Ravensdown - Enabling our staff to deliver
Providing excellent service with efficiency - Automation of ordering spreading and online data gathering
BY PROVIDING
Farm mapping
Nutrient planning and forecasting
Pasture performance management
Product ordering and spreading
In-field tools
Test results and agronomy plan visualisation
Digital record keeping and reporting
Nutrient compliance management amp reporting
Spreading proof of placement
Farm feature amp hazards
Sharing and collaboration
Personalised support
INSIGHT TO ACTION
Coming soon
39Technologies and ServicesRavensdown Stakeholder Review 2018
USE OF AGRONOMY PLANS FOR EFFICIENT USE OF NUTRIENTS AGROCHEMICALS AND SEED
PROOF OF PLACEMENT
This enables our customers to apply the right amount of fertiliser (nutrient) Published agronomy plans are a measure of how many of our customers are using our recommendations
In addition the agronomy plans include the right agrochemical recommendation ensuring the best product and application is chosen for the health of the crop or pasture livestock and environment
All of this detail is recorded and traceable enabling a stronger story to be developed about the farm and the produce grown on it
Ravensdown takes soil test measurements and makes recommendations to farmers about where and what amount of nutrient should be applied
This forms the basis for an agronomy plan which can be produced by Ravensdown We expect this number to increase as farmers become more aware of the need for tighter control over their nutrient application
The use of GPS-enabled spreading technology enables us to measure how effectively we are recording and tracking nutrient application We aim to increase the total traceability of nutrients applied over time By recording spreading in both aircraft and groundspreading trucks we are able to capture data not only of Ravensdown fertiliser that has been applied but to provide better transparency for all users of our spreading technology This benefits all New Zealand farmers
Recently we signed an agreement with TracMap New Zealandrsquos largest provider of spreading technologies enabling us to capture a large proportion of total fertiliser tonnes spread accurately as well as agrochemical spray history Variable rate application is now possible through our investment in our Primary Growth Partnership ldquoPioneering to Precisionrdquo in hill country as well as ground spreading meaning the right product can be applied at the right rate in the right place What percentage of total tonnes applied has been applied at a variable rate will be a key benchmark indicator for us moving forward
245739RAVENSDOWN FERTILISER TONNES CAPTURED BY GPS-ENABLED PROOF OF PLACEMENT TECHNOLOGY
CUSTOMERS PERFORMED SOIL TESTS ON THEIR FARMS6448
TESTING TO IMPROVE FARM PERFORMANCE
8362
46
PUBLISHED AGRONOMY PLANS
OF CUSTOMERS HAVE BEEN PROVIDED AGRONOMY PLANS
40 Technologies and ServicesRavensdown Stakeholder Review 2018
A perfect example is the work we do with arable farmer Eric Watson of Wakanui in mid Canterbury
Eric is the Guinness World Record holder for wheat production per hectare a title he has won more than once Part of the credit comes down to the way he works with Ravensdown including his local Senior Agri Manager Dan Copland Danrsquos worked with Eric and his wife Maxine for over four years ldquoIts really something Im passionate about getting crop nutrition rightrdquo says Dan ldquoEspecially with the precision nutrient management siderdquo
The precision Eric and Dan apply to crop nutrition and soil management certainly is impressive aided by the Ravensdown technology deployed on Ericrsquos mid Canterbury land Comprehensive soil testing and smart mapping gauge the precise nutrition needs of every paddock It shows not just which paddocks require fertilising but exactly what is required and where avoiding over-application Itrsquos smart but the pace of change with accompanying expectations is fast ldquoIts very rapid developmentrdquo says Eric ldquoI think the shareholders do expect more from their fertiliser company including spreading technologyrdquo
CASE
STU
DY
Helping meet those growing expectations is our newest precision agriculture tool HawkEyereg This integrated mapping and compliance tool offers even more accuracy in measuring whatrsquos needed for optimum soil health and yield further reducing environmental impacts ldquoHawkEyereg is a decision support tool it can help with farm recording it can help with precision placementrdquo advises Dan ldquoIrsquove been with Ravensdown eight years and technology-wise itrsquos definitely come on leaps and boundsrdquo HawkEyersquos power comes from using three perspectives of pasture production imagery from the air nutrient input and pasture quantity on the ground and diagnostic status of the soil And itrsquos being made available for any farmer to use not just Ravensdown shareholders
Inevitably as technology improves so does the amount of data generated lsquoBig datarsquo as itrsquos known offers a world of possibilities but only when it can be applied in practical ways Bryan Inch our General Manager for Customer Relationships understands the risks of drowning in a sea of data ldquoTherersquos already plenty of information being captured and that will only increase in the futurerdquo says Bryan ldquoSensors on irrigators farm gates spreading trucks and
silos complement wearable technology on animals soil tests and aerial pasture scanning Itrsquos making sense of what those sensors say that matters turning data into insightful decisionsrdquo Thatrsquos why all Ravensdown technology comes with dedicated support from technical experts and field-based Agri Managers
Back on Ericrsquos farm technology has helped do more with less to the benefit of the environment and the balance sheet ldquoI think Ravensdown technology has a big role to play in helping New Zealand reduce the impact of nutrientsrdquo says Eric ldquoIt can show you shouldnt be putting so much fertiliser on here and in some cases that more needs to go on there Crops will grow better and if youre wasting nutrients youre wasting moneyrdquo
Itrsquos not just shareholders who are expecting more either something Eric is aware of ldquoI think that societys expecting more from farmers with cleaner waterways and swimmable rivers so technology will certainly have a part to play in that Theres a big need for farming to keep improving and thats what the public wants to seerdquo
As expectations grow Ravensdown has responded by developing new technologies that let us do more for our farmer shareholders
The Canterbury wheat that beat the world
To view video please visitravensdownconzintegratedreporting
THERES A BIG NEED FOR FARMING TO KEEP IMPROVING BECAUSE THATS WHAT THE PUBLIC WANTS TO SEE
41Technologies and ServicesRavensdown Stakeholder Review 2018
Employees
GovernanceRavensdownrsquos governance structure is set up to promote accountability and to
support its ability to create value in the short medium and long term It provides insight on strategy implementation and direction while supporting ethical
compliant behaviour throughout the business
42 GovernanceRavensdown Stakeholder Review 2018
Governance
Ethics
The Board of Directors has developed a Code of Business Conduct and Ethics to give effect to Ravensdownrsquos core values and to guide all employees and directors in our relationships with our stakeholders Key parts of this code include
Company Values
Our decisions and personal behaviour will at all times be consistent with our core values of
Successful co-operative ndash We put the customer at the centre of everything we do
Empowered people ndash We choose the best people keep them safe and enable them to do their best
Enduring relationships ndash We develop long-term relationships based on integrity and trust
Environmental leadership ndash We strive to lead in the field of sustainability
Driving Innovation ndash We drive the business forward by finding better solutions
These values mean that we will
Act honestly and fairly with due skill care and diligence in the interests of all of our stakeholders
Demonstrate respect for key moral principles including diversity individual rights equality and dignity
Value personal and professional integrity trustworthiness and competence
Fraud Policy
Ravensdown has a philosophy of ldquozero tolerancerdquo towards fraud both inside and outside of the company We value the integrity of our staff and recognise that they have a key role to play in the prevention detection and reporting of fraud We therefore ask them to be vigilant at all times and to report any concerns they may have at the earliest opportunity We are committed to creating and maintaining an honest open and well-intentioned working environment where people are confident to raise their concerns without fear of reprisal on a confidential basis All reported cases of fraud will be investigated
Conflict of interestRelated party transactions
Like most co-operative companies Ravensdown Limited has frequent transactions with its farming directors in the ordinary course of business All transactions are conducted on commercial terms
A Conflict of Interest Policy ensures that any real or perceived conflicts related to staff members are managed at armrsquos length
Whistle-Blowing Policy
Ravensdown is committed to providing a transparent accountable organisation and staff are encouraged to have the responsibility to report any known or suspected wrongdoing within the company Employees are encouraged to report this to their managers or directly to the CEO A 247 independent anonymous Ethics Hotline is also available where confidential information can be reported Ravensdown is committed to the protection of genuine whistle-blowers against action taken in reprisal for the making of protected disclosures
Risk Identification and Management
The company has a comprehensive risk management framework to identify assess and monitor new and existing risks Annual risk updates are performed and risk improvement plans created and acted on The Chief Executive Officer and the leadership team are required to report to the Board and Audit amp Risk Committee on high risks affecting the business and to develop strategies to mitigate these risks Additionally management is responsible for ensuring an appropriate insurance programme is in place and reviewed annually
TOP RISKS
Risk Response
Failure to embed a culture systems and processes to prevent or appropriately respond to health safety or wellbeing dangers or incidents
We have systems and processes in place to continuously track protect and take proactive actions to manage our peoplersquos health safety and wellbeing and to ensure we embed a culture which puts safety first and gives meaning and purpose for our people
Supply of key fertiliser inputs interrupted
We have enduring relationships with long-term suppliers of our key fertiliser inputs which we continue to assess and manage to ensure we can meet supply commitments to our customers
Inability to deter or recover from cyber security risks
We have robust systems and software in place to detect protect and recover from cyber security threats
Evolving government priorities affecting our industry
We have regular and meaningful engagement with various levels of government to ensure we can have proactive involvement in the legislative and regulatory changes relevant to our business
Significant Biosecurity incident affecting us or our industry
We have an MPI-approved system which ranks the majority of our imported products as a low risk through annual inspection of suppliers cleanliness of vessels sampling of products and container inspections
Losing social licence to operate We work to ensure positive and genuine engagement with all our key stakeholders and transparently report on our operational compliance good community relationships and commitment to sustainability and improvement
43GovernanceRavensdown Stakeholder Review 2018
Leading usforward
1 2 3 4 5
John runs a 22000 stock unit sheep and beef breeding and finishing operation has been on the Board since 2004 and has been Chair since February 2014 As well as running a legal practice in Marton John spent many years as a director of RACE Incorporated and of a number of farming and agricultural companies in NZ and overseas
John Henderson LLB Chair
1
Scott owns and runs a large hill country sheep and beef station at Ohura in the Central North Island and has been on the Board since 2006 Scott is a member of the NZ Institute of Directors and holds a certificate in company direction He has completed a number of governance courses and continues to prioritise professional development
Scott Gower2
TH
E B
OA
RD
44 Board and Leadership Ravensdown Stakeholder Review 2018
Board and Leadership
6 7 8 9 10
Jason is CFO of NZ Steel and a Fellow of Chartered Accountants Australia and New Zealand and has been on the Board since 2014 He is currently Chairman of TNX Limited and former Chair of the Audit Committees for Taranaki Investments Management Limited and LIC He was the former CFO of large listed and unlisted companies such as EROAD Auckland Airport PGG Wrightsons and Fonterra Ingredients
Jason Dale B Com FCA
10
Stuart farms 330ha west of Christchurch growing arable crops seed potatoes and finishing lambs and has been on the Board since 2006 and Deputy Chair since 2014 Stuart is a Nuffield Scholar and has had a number of governance roles in the industry good sector as well as not-for-profit organisations
Stuart Wright B Ag Com Deputy Chair
9
Tony runs the family dairy farming business and has been on the Board since 2004 Tony has been involved in governance at a local and national level particularly in the dairy sector for 20-plus years He was a director of the NZ Dairy Board and Kiwi Dairy Co-op before the formation of Fonterra
Tony is a Nuffield Scholar and a Chartered Fellow of the IoD
Tony Reilly B Ag Com
3
Bruce farms an 8000 stock unit cattle and sheep farm north of Napier and has been on the Board since 2015 Bruce holds a wide range of governance positions particularly in the science and environmental areas He previously spent six years on the Federated Farmers Board and was National President from 2011 to 2014
Bruce WillsB Ag Com
4
Through the companies Alpine Fresh Ltd and ViBERi NZ Ltd Tony grows for the arable vegetable and berryfruit sectors over 700 ha He has been on the Board since 2006
Currently Tony is a director of several local companies is the Chair of NZGAP and Vice-President of Horticulture NZ
Tony Howey B Ag Com
5
Kate owns a 245ha dairy farm in Dargaville and has been on the Board since 2014 Kate is also Chair of Delta Produce Co-operative Ltd and is a ministerial-appointed Council member of the Open Polytechnic of New Zealand
Kate is a Member of the IoD and has done the Company Directors Certificate as well as the Fonterra Governance Development Programme
Kate Alexander Dip Ag bus Mgmt
6
Glen is an Auckland-based entrepreneur who has been on the Board since 2007 Glen was a founding director of the Warehouse Group and was a board member there for 11 years He currently has directorships of 20 private companies across agriculture property retail and tourism sectors Glens agricultural investments include dairy beef avocado kiwifruit mushroom forestry and aquaculture
Glen Inger7
Peter owns a 190ha dairy farm located at Northope and has farming interests in Lochiel and Lorneville and has been on the Board since 2013 Peter is an Agribusiness Regional Manager for a prominent bank and has been through the Fonterra Governance Development Programme
Peter MoynihanB Ag Sc
8
45Board and Leadership Ravensdown Stakeholder Review 2018
Actions louder than words
As a leadership team we see our role as maintaining a positive culture at Ravensdown while ensuring the organisation remains agile as it faces multiple opportunities and challenges
Knowing that continual consensus rarely leads to good decision-making we hold each other to account and exchange ideas freely and honestly
Because wersquore often challenging the traditional way of doing things we will debate and offer alternative points of view
Greg CampbellChief Executive Officer
Bryan InchGeneral Manager Customer Relationships
Sean ConnollyChief Financial Officer
Mark McAtamneyChief Information Officer
LEA
DE
RSH
IP T
EA
M
46 Board and Leadership Ravensdown Stakeholder Review 2018
We seek alternative perspectives from outside the team and listen to all employees within the company throughout the year
We are here to deliver on strategic goals agreed with the Board This involves looking ahead and keeping an eye on the detail of the day-to-day
The safety and wellbeing of our team is paramount and we continue to ensure each and every employee shares this belief so they can act on it
Stephen EspositoGeneral Manager Operations
Mike WhittyGeneral Manager Supply Chain
Mike Manning General Manager Innovation and Strategy
Katrina Benedetti ForastieriGeneral Manager Culture and People
47Board and Leadership Ravensdown Stakeholder Review 2018
KE
Y
Ravensdown-owned storesRavensdown consignment storesRavensdown manufacturing Aerowork
Ravensdown aglime quarriesLime processing plantDOING MORE
Our team members are proud to be part of the community and are doing their bit for many worthy causes throughout the country
Dargaville
Pukekohe
Morrinsville
Te Awamutu
Okato
Kakaramea
Feilding
HimitangiRongotea
Masterton
Manunui
Kerepehi
Te Puke
Tirau
Supreme
Taupo
Pio Pio Broadlands
Gisborne
Wairoa
Raetihi
New Plymouth
Stratford
AuroaWaverley
TaihapeWhanganui
Rata
Severn StreetNapier Works
Waipukurau
Dannevirke
MangatainokaKoputaroa
MataGreenleaf
Te Pahu
Western Bays
Te Teko
Featherston
Taumaranui
Waharoa
Normanby
TakakaNgarua
Marlborough
NelsonBlenheim
Culverden CheviotHokitika
Stillwater
MethvenRakaia
Fairlie
Seadown
GeraldineHinds
AshburtonSouthbridge
DunsandelLeeston
Christchurch Works
White RockAmberley
Mayfield
Darfield
Rangiora
Kurow Waimate
Cromwell RanfurlyOturehua
Waikouaiti
DiptonNightcapsOtautau
Isla Bank
BluffTitiroa
Woodlands EdendaleAB Lime
WintonMcNab
Clinton
Balfour
Mossburn
Heriot
Outram
LawrenceClydevale
MiltonBalclutha
Dunedin WorksLumsden
Te Kuiti
North Oamaru
Enabling smarter farming throughout New Zealand
Registered office292 Main South Road Hornby Christchurch 8042 NZ0800 100 123ravensdownconz
Lets expect more together Give us your feedback on this website so we can improve
Connect with us facebookcomRavensdown linkedincomcompanyravensdown twittercomRavensdownNZ ravensdownconzintegratedreporting
insightcreativeconz
RA
V026
EXPECT MORE TO COME gt
ravensdownconz
GROUND
The big question is ndash how to feed people and animals in ways that command an appropriate premium and are sensitive to the use of our precious natural resources We believe smarter farming is the answer And we believe that Ravensdown has a vital role to play in helping make that happen
Wersquore breaking new ground to make farming a lot smarter with information technologies research data people and products
Wersquore out to prove that the right decisions made for the right reasons create visible differences that benefit all of us
BREAKINGE
XP
ECT
MO
RE
CONTENTS08 Key Highlights10 Chairrsquos Report12 CEOrsquos Report16 Financial Commentary18 Business Model20 Strategic Framework22 01 mdashmdash Trusted and Leading26 02 mdashmdash Quality Agri-products30 03 mdashmdash Enabled People34 04 mdashmdash Science38 05 mdashmdash Technologies and Services42 Governance44 Board and Leadership
So herersquos our story
This is us
Putting our stake in the ground and measuring our
progress from here
Because New Zealand expects more
Because we expect more of ourselves
MORE gt
CAPITAL INVESTMENT IN RampD
ADDITIONAL OPERATIONAL EXPENDITURE OF $47M
At a glanceK
EY
HIG
HLI
GH
TS
REBATE EQUITY RATIO
$47 71
NEW SOLUTIONS LAUNCHED
$41m
PER TONNE
PROFIT BEFORE TAX AND REBATE FROM CONTINUING OPERATIONS
$63m
ClearTechregSurflexreg
08 Key HighlightsRavensdown Stakeholder Review 2018
ENGAGEMENT SCORE
OUR ENGAGEMENT SCORE SEES US MEETING THE THRESHOLD FOR THE ANZ TOP QUARTILE OF AON HEWITTrsquoS BEST EMPLOYERS
68NET PROMOTER SCORE
19
938
OF RAVENSDOWN FERTILISER TONNAGE SOLD HAD FERTMARK REGISTERED COMPONENTS
OF INTERNATIONAL SUPPLIERS PERFORMANCE IS EVALUATED
85
PUBLISHED AGRONOMY PLANS
201718 LOST TIME INJURY
FREQUENCY RATE IS
1238362
2017 Carbon Footprint154407 tCO2e
100
OF PERMANENT EMPLOYEES ARE PAID AT OR ABOVE THE NZ LIVING WAGE
ASBESTOS REPLACEMENT EXPENDITURE
$21m
09Key HighlightsRavensdown Stakeholder Review 2018
WE CONTINUE TO BUILD THE LARGEST FARM ENVIRONMENTAL CONSULTANCY AND DEVELOP THE LARGEST TEAM OF CERTIFIED NUTRIENT MANAGEMENT ADVISORS IN THE COUNTRYJOHN HENDERSON CHAIR
10 Johnlsquos Report ndash ChairRavensdown Stakeholder Review 2018
Johnlsquos Report ndash Chair
JohnrsquosReport
Your board is happy to report another strong performance in the year ending 31 May 2018 Prudent management and good fundamentals meant we were in a position to make an interim cash rebate of $1750 cash per tonne in June followed by a final rebate of $2950 to be paid in August Profit before rebate was a healthy $63 million from our continuing operations
It is worth noting that Ravensdown is not here to maximise profit at the expense of our natural environment safety or our local communities As a co-operative whose purpose is to enable smarter farming for a better New Zealand we seek to optimise profit in a sustainable way
This means returns for shareholders take many forms including new products expertise and technology that help them reduce environmental impact and optimise value from the land We are pleased to be able to pay a strong rebate to transacting shareholders but we believe neither the profit nor rebate are reliable measures of our co-operative We are determined to report measures of progress openly and transparently in the spirit of Integrated Reporting
In August 2017 Ravensdown threw its weight behind the ldquoWater Pledgerdquo which was signed by several prominent agri-sector leaders as a commitment to swimmable waterways Since then we have
Introduced a new ClearTechreg effluent treatment system that has the potential to reduce the dairy sectorrsquos fresh water use by 42 billion litres
Continued to build the largest farm environmental consultancy and develop the largest team of certified nutrient management advisors in the country
Deployed HawkEyereg technology that will help farmers see and show how they are complying with environmental requirements
Looking ahead we are in lockstep with the agencies and ministries that have come together to develop the action plan for water quality that arose out of the Land and Water Forum We aim to help our customers maximise nutrient efficiency so we focus on losses that can occur and recommend a sweetspot of the right rate of the right product in the right place and time Many of the examples in this Stakeholder Review are directly supporting good farming practice
My fellow directors deserve credit for setting the bar high in terms of identifying Ravensdownrsquos reason to be here Enabling smarter farming for a better New Zealand is a call to action as well as a common purpose that has galvanised the team
Irsquod also like to thank Tony Reilly for his 14 years of service as a Ravensdown director ndash a phenomenal achievement as he retires from that role He generated respect for his well-considered contributions and ran the Remuneration and Appointments Committee during his time as its Chair
As part of an ongoing commitment to review our board structure we will be presenting some proposed changes to our constitution at the annual meeting this year This will see the composition of the board change over the next two years from eight area-elected and two independently appointed directors to six area-elected and three appointed directors
I would like to acknowledge the contribution of the Ravensdown team and its supply and research partners The leadership team ably directed by CEO Greg Campbell has done a fantastic job communicating and implementing the strategy that was determined by the board
CH
AIR
To view video please visitravensdownconzintegratedreporting
11Johnlsquos Report ndash ChairRavensdown Stakeholder Review 2018
OUR AIM IS TO HELP OTHERS REDUCE THEIR ENVIRONMENTAL IMPACT AND WE MUST LOOK IN THE MIRROR AND LOWER OUR OWNGREG CAMPBELL CEO
12 Gregrsquos Report ndash CEORavensdown Stakeholder Review 2018
Gregrsquos Report ndash CEO
Ravensdown has delivered another strong result and Irsquom enormously proud of the teamrsquos efforts and humbled by the support from shareholders
While this has been a consequence of a deliberate consistent strategy I see this fifth year of back-to-back progress as preparing the ground for a fundamental change that is needed within the agri-sector in general and within our co-operative in particular
The challenge facing so many businesses is how to thrive knowing natural resources are limited and need protecting while energy consumption emissions and water use need to be tackled Ravensdown is not just facing up to that fact but embracing it We are determined to help farmers manage their nutrients better
For us this is what lsquosmarter farming for a better New Zealandrsquo looks like Our aim is to help others reduce their environmental impact and we must look in the mirror and lower our own Being welcomed into the Sustainable Business Council last year joining the Climate Leaders Coalition and reporting our carbon emissions for the first time is just the beginning
The signals are strong The disruptive trends are many Societyrsquos expectations are ever higher
While we donrsquot pretend to have all the answers we must and will rise to the challenge The ambition has got to be that we could all look our grandchildren in the eye and say we tried our best to leave the planet in at least as good a shape as we found it Our staff are engaged with this higher purpose as shown by our staff engagement survey
Like last year this Stakeholder Review describes whatrsquos going well and where we need to do better It focuses on what matters to a variety of stakeholders and outlines how we add value both now
and into the future It is best read alongside our annual report which summarises our audited accounts for the year up to 31 May 2018 There are also videos on the website giving context to our story
Our shareholders have told us the best way to consider this co-operativersquos performance is to look at a range of inter-connected indicators and take a rounded view For example product quality matters and does not continue to occur or improve without investment And if we do not invest in the knowledge of our people the quality of advice would fall just as our physical assets would decline if we didnrsquot invest in maintaining them
It would be easier to ldquojog alongrdquo not trying to address asbestos in our stores and manufacturing facilities But we wouldnrsquot be doing our job if we just kicked the can down the road for future shareholders to bear A lsquohead in the sand and hope for the bestrsquo approach would represent a massive risk and would guarantee opportunities would be missed
Being clear-eyed about our role in the world the challenges we are facing and transparency of failure to hit targets is what this co-operative commits to We feel this fronting up is the best way to serve past current and future shareholders and contribute to the betterment of New Zealand
Investing in our network
For an organisation moving well over 1 million tonnes of granules minerals and rock around dust is always going to be an issue needing to be managed Apart from being a potential nuisance or hazard to staff and neighbours dust can also affect product quality through cross contamination As part of our commitment to creating a safe and healthy work environment we are focussing on dust management at our sites
CEO
GregrsquosReport
13Gregrsquos Report ndash CEORavensdown Stakeholder Review 2018
We have been busy installing dust suppression cones covers extractors doors roading and enclosures Good housekeeping handling protocols and quality imported or manufactured product also go a long way to cut dust occurring in the first place
Wersquore also looking at our stormwater which has the potential to contribute to the nutrient load into local waterways We need to manage this carefully throughout our network and there is much more we can and must do We have a number of new initiatives in place For example we are proud of the new store in New Plymouth which is showing the way with a filter pond system
Safety has yet again been a main area of focus and investment Ravensdown was proud to receive commendation from Worksafe for the way we worked with their team to resolve some issues we had with serpentine superphosphate
We are making strong progress through a long-term $17 million asbestos replacement programme and are already seeing the benefits to product quality as the replacement roofing makes the stores lighter and drier The health benefits of asbestos removal for neighbours and staff plus the more earthquake resilient buildings are harder to see but no less important
We know quality matters to our customers and spreaders For the past three years a consistent 82 have stated that fertiliser quality is excellent or very good and this means there is still room to improve from a high base
Environmental growth
Since starting in 2013 our environmental consulting business has delivered more than 33000 contracted hours of effort helping farmers with their mitigations and compliance needs The specialists also assist local and regional government deliver on their objectives while we support customers with practical responses to regulatory developments
We are now the largest farm environmental consultancy in New Zealand and the year ahead will all be about cementing our position as leaders and developing the team so the advice remains first rate We will also look for integration opportunities with our field-based team of agri managers
This is important as we know our customers trust the advice provided ndash our customer survey revealed that over 90 trusted the advice they received and agreed it was based on sound science
We will be structuring the Environmental team around three service streams
1 Regulatory compliance including our ldquoworry-freerdquo service where farmers ask us to take on all the steps involved in progressing or protecting a consent
2 Farm Systems Analysis where experienced highly trained specialists provide tailored advice for planning the future of the farm business
3 Integrated Catchment Management where we help farmers and local community members working together to protect their waterways
We are now the largest farm environmental consultancy in New Zealand and the year ahead will all be about cementing our position as leaders and developing the team so the advice remains first rate
To view video please visitravensdownconzintegratedreporting
14 Gregrsquos Report ndash CEORavensdown Stakeholder Review 2018
Subsidiary Aerowork took delivery of new bi-directional loaders while commissioning new maintenance software The staff of Aeroworkrsquos helicopter spraying operation bought that part of the business and continue to service Ravensdown and non-Ravensdown customers
New technologies that will boost automation and efficiency include the JD EdwardsOracle project that reduces manual processing HawkEyereg maps and records help farmers with making decisions and tracking actions C-Dax are rolling out their PastureMeter robot
The Nelson store was one of several buildings to benefit from the long-term asbestos removal programme New loaders were delivered to several locations
Demand for products and services
It was a record year for agrichemicals which are so important in protecting food grown for animals and humans Our seed product lines are also in demand as they too had a record year This all shows the agronomy offer is strong and our technical expertise is sought after The spreading ventures were busy but somewhat disrupted by the weather
Facing difficult trading conditions volumes of our animal health products were slightly down Wholly owned subsidiaries C-Dax and Aerowork had a profitable year The laboratory ARL continued to contribute positively
Lime tonnages were up as farmers looked to condition their soils and fertiliser tonnages were up with a significant contribution from new customers buying our products and industrial users buying more urea
Our joint venture Ravensdown Shipping Services provides added control in our supply chain Disruption to New Zealandrsquos supply of quality phosphate rock is a real risk to the agri-sector and was highlighted last year when a non-Ravensdown shipment of phosphate rock was seized in South Africa
We hosted a delegation from the company that supplies phosphate rock from the non self-governing territory of Western Sahara They outlined how many of the local Saharawi people are benefitting from that suppliers social development programmes and how many familiesrsquo livelihoods depend on the continuing legal trade in rock from that part of the world It seems clear that no group of activists speaks for all Saharawi We support the United Nations in its efforts for a solution to this long-running complex political dispute and will continue to monitor the activities of our supplier
Innovation progress
Our Primary Growth Partnership programme investigating improved aerial spreading precision is at the three-quarter mark on its seven-year journey We partnered with Massey to develop the AirScanreg technology which uses a hyperspectral camera to scan 1000ha an hour and provide several layers of information for analysis Vegetation soil fertility and economically optimal fertiliser application layers can then be provided for an evidence-based plan that can be sent to the IntelliSpreadreg-enabled aircraft
Sixty six farms have now utilised IntelliSpreadreg where computer-controlled hopper doors apply fertiliser where it is needed instead of where it is not So far 14 of land on those farms was excluded from application because it was ineffective culturally sensitive or environmentally vulnerable Avoiding this land in a way that is safer for pilots is a win-win for productivity and the environment
Work ahead involves continuing validation work testing that actual results match the modelled and scanned results We are also testing algorithms and systems that can verify placement rather than only indicating where the door opened or closed Our fifth Aerowork plane to be equipped with the IntelliSpreadreg system will take flight in Whanganui
In other developments C-Daxrsquos robot version of the PastureMeter will be launching in 2019 and we continue our investment through the Fertiliser Association of New Zealand into the OVERSEER nutrient modelling tool We also launched the ClearTechreg effluent treatment system that has the potential to drastically reduce water use in the dairy sector
Efficiency is the key
We repeated throughout the year what we started to say in last yearrsquos Stakeholder Review Sales tonnage is not the key performance metric for this co-operative Indeed in those situations where the science showed that the farmer and environment would gain from applying less fertiliser then that was a win for Ravensdown
Our coated urea product N-Protectreg saw significant growth on last year Compared to uncoated urea this Fertmark-accredited product reduces nitrogen emission to the air and keeps more nitrogen available to the plant In a ldquonitrogen-constrainedrdquo world which is also sensitive to phosphate loss we would expect to see strong growth in this ldquosmart fertiliserrdquo category of products
This is an important way we can help with smarter farming and customers and staff are engaged with this approach In the past four years we have welcomed 1900 new customers to the Ravensdown ranks
I thank our former General Managers of Operations and Organisational Development Kevin Gettins and Tracey Paterson for their contribution to the leadership team and welcome their replacements Stephen Esposito and Katrina Benedetti Forastieri
Ravensdownrsquos contribution to premium food creation in New Zealand was celebrated at two all-staff events early in our financial year Morale remains high with staff engagement levels now in the top quartile of NZ companies that survey with Aon Hewitt
We continue to engage with a variety of stakeholders and have achieved a lot on their behalf I thank the whole team for their contribution and I know they are up to the challenge ahead Volatility and uncertainty are increasing around the world But the company is better positioned than ever to deliver value now and into the future
15Gregrsquos Report ndash CEORavensdown Stakeholder Review 2018
Financial commentary
Good financial performance and a healthy profit before rebate and tax of $63 million from our continuing operations allowed us to invest in areas aligned with our strategic priorities and continue delivering enduring value for stakeholders Our discontinued operations made a loss of $ 08 million after tax
The strong result enabled us to pay a full rebate of $47 per tonne which includes the interim cash rebate announced in March 2018 Your co-operative is retaining the $7 million profit to reinvest in the business in order to support our smarter farming purpose
Revenue was up as underlying volumes increased and margins were maintained at sustainable levels
Total expenses were up by $3 million mostly comprising an increase in sales and marketing expenses and the RampD component of operating expenditure This rise was consistent with our focus on enabling smarter farming which meant recruitment of environmental consultants maintaining the development programme that fast-tracks the training of new recruits and investing in research into new products and capabilities
The profit was actively impacted as we continued our asbestos removal programme spending $2 million in 201718 This is the fourth year of our programme Ravensdownrsquos broader capital reinvestment programme has led to an increase in non-cash depreciation
Equity has increased by $23 million to $429 million Our equity ratio before rebates increased from 73 to 78 After rebates our equity ratio continues to remain strong Total assets rose to $605 million We held more inventory than last year as a deliberate decision was made to import certain raw materials to mitigate possible short-term supply chain disruption
Property plant and equipment rose by $20 million on the back of continued reinvestment and new infrastructure projects including finishing the New Plymouth store We committed $2 million to further improvements that benefit health and safety
Intangible assets rose by $5 million with drivers being developments in our Enterprise Resource Planning software ClearTechreg and digital technologies such as HawkEyereg and aviation maintenance software RAMCO
Investments like these were made possible by a very positive operating cashflow of $98 million This consistently strong performance assists us to fund our capital investments
Bank debt reduced and trade payables increased due to the fact we held slightly more inventory and achieved more favourable payment terms with overseas suppliers
The board remains mindful of the need to provide financial returns and to maintain financial strength so the co-operative can reinvest in value-driving initiatives
As the business model on page 18-19 shows financial capital is one of six resources that we have an impact on and are impacted by The six are interconnected and need to be considered and reported on in an integrated way
The value created from financial capital is economic returns in the form of rebates to our shareholders and profits retained for future investment Economic returns are impacted by our investment in RampD technology infrastructure improvements our environmental initiatives and training our people This increases intellectual manufactured natural and human capitals in such a way as to ensure longer-term value is created
16 Financial CommentaryRavensdown Stakeholder Review 2018
Financial Commentary
-20
0
20
40
60
80
2014 2015 2016 2017 2018
NET PROFIT ($M)
Net prot before rebate and tax from continuing operations
Net prot after rebate tax and discontinued operations ($m)
73
19
10
46
62
51
1
63
7
-11
0
10
20
30
40
50
2014 2015 2016 2017 2018
NET CAPITAL EXPENDITURE CASHFLOW ($M)
21
3033
46
39
0
100
200
300
400
500
2014 2015 2016 2017 2018
TOTAL EQUITY ($M)
357380 395 406
429
0
1
2
3
4
5
2014 2015 2016 2017 2018
RESEARCH AND DEVELOPMENT ($M)
29
34
40 39
47
0
40
80
120
160
200
2014 2015 2016 2017 2018
OPERATING CASHFLOW ($M)
185
110 106
60
98
0
10
20
30
40
50
60
2014 2015 2016 2017 2018
SHAREHOLDER RETURN ($t) (including tax credits)
373
8
500
0
410
0
450
0
470
0
0
20
40
60
80
2014 2015 2016 2017 2018
EQUITY RATIO ()
6571
75 73 71
00
05
10
15
20
25
30
2014 2015 2016 2017 2018
ASBESTOS REPLACEMENT ($M)
2422
26
21
-20
0
20
40
60
2014 2015 2016 2017 2018
NET BANK DEBT ($M)
49
6
-8
39
28
OPERATING CASHFLOW ($M)
ASBESTOS REPLACEMENT ($M)
NET CAPITAL EXPENDITURE CASHFLOW ($M)
NET BANK DEBT ($M)
-20
0
20
40
60
80
2014 2015 2016 2017 2018
NET PROFIT ($M)
Net prot before rebate and tax from continuing operations
Net prot after rebate tax and discontinued operations ($m)
73
19
10
46
62
51
1
63
7
-11
NET PROFIT ($M)FROM CONTINUING OPERATIONS
RESEARCH AND DEVELOPMENT ($M)
SHAREHOLDER RETURN ($T) (INCLUDING TAX CREDITS) TOTAL EQUITY ($M) EQUITY RATIO ()
During 2014 our focus was on operating cashflows as we restructured our business
Increase in profit reflects an increase in volumes sold
We have continued to add shareholder value with increasing total equity
We are committed to proactively replacing asbestos throughout our network
Comprises the operating costs of research and the costs of supporting development of new initiatives
We have maintained the financial strength we have rebuilt over recent years
Year-end debt remains within a low sustainable band
Capital investment returns to our normal reinvestment programme Includes investments in intangibles
For the third year in a row we have returned cash back earlier with an interim rebate
17Financial CommentaryRavensdown Stakeholder Review 2018
CO
LLAB
ORA
TION INN
OV
ATI
ON
INTEGRATION
BUY SHIP
MAKE STORE
BUILDINGTRUST
MEASURE MAP MONITOR
TEST ADVISE
PRECISION APPLICATION
TRAINING AND DEVELOPMENT USE AND DEVELOP
TECHNOLOGY
RESEARCH ACTIVITIES
How we define and create value
RESOURCES
EXTERNAL FACTORSACTIVE GOVERNANCE AND RISK MANAGEMENT
HUMAN CAPITAL
FINANCIAL CAPITAL
MANUFACTURED CAPITAL
INTELLECTUAL CAPITAL
NATURAL CAPITAL
SOCIAL AND RELATIONSHIP CAPITAL
18 Business ModelRavensdown Stakeholder Review 2018
VALUE CREATED
REDUCED ENVIRONMENTAL IMPACTS (see pages 23-25)
ENGAGED STAFF IN A SAFER ENVIRONMENT (see pages 30-33)
ECONOMIC RETURNS (see pages 16-17)
STRONGER COMMUNITIES (see page 25)
OPTIMISED VALUE FROM THE LAND (see pages 26-29)
RELIABLE SUPPLY OF QUALITY AGRI-PRODUCTS (see pages 26-29)
LEADING TECHNOLOGY SCIENCE AND INFORMATION (see pages 34-41)
TO ENABLE SMARTER FARMING FOR A BETTER
NEW ZEALAND
KA PŪKEKOTIA A RONGOMĀTĀNE KA POHO
KERERŪ A AOTEAROA
19Business ModelRavensdown Stakeholder Review 2018
Why wersquore here
HOW WE DELIVER ON THAT PURPOSE
We provide the products expertise and technology to help farmers reduce environmental impacts and optimise value from the land
New Zealand exports 95 of the food that it grows This can be seen as a net export of the nutrients embedded in the food because plants have extracted what they need from the soil Ravensdown helps return those key nutrients by supplying the essential elements that all plants whether eaten by humans or livestock need to grow
As a farmer-owned co-operative our commitment as nutrient efficiency specialists is to enable our customers to supply the necessary amount of nutrients ndash no more no less ndash and help minimise losses for the benefit of the farm and the environment This takes the form of services like those listed on the opposite page
WHERE ARE WE PRIORITISING
Quality agri-products such as Kiwi-made superphosphate imported fertilisers aglime animal health seeds and agrichemicals are the backbone of our product offering
Certified nutrient management advisors and environmental consultants are backed up with cutting-edge technologies Special aerial cameras that can assess soil nutrients remotely or software that shows where best to tackle potential phosphate run-off are just two examples
Science is the foundation for all our advice and innovation We invest in research and collaboration with universities and Crown Research Institutes supporting knowledge-sharing conferences and publish papers in peer reviewed journals
Enabled people are the most effective people In a fast-changing sector we focus on the ability of our teams to adjust and respond so they can help get the job done
Trusted and leading is how we set out to be seen We know that nothing less than doing the right thing day in day out is the best way to achieve this
Our stakeholders want to create a better New Zealand and we see our role as helping them
achieve that by enabling smarter farming
Smarter farming can deliver stronger rural communities reduced environmental impacts and growing prosperity for the country as a whole
Smarter farming is about challenging all aspects of farming knowing improvements are always possible and definitely needed
We canrsquot help with smarter farming without working smarter ourselves We need to keep innovating and changing so that we can continue to walk the talk
20 Strategic FrameworkRavensdown Stakeholder Review 2018
Strategic Framework
In developmentExisting Service
KE
Y
DIAGNOSTIC AND PREDICTIVE TOOLS Analytical Research Laboratories
Physical test results for soils and plants measure levels and validate predictive models
Robust models Predictive tools improve decision making about phosphate-loss mitigation or nitrogen use efficiency
Aerial sensing Scanning soil nutrient levels and vegetation from aircraft
ADVISORY SERVICES Nutrient Budgets and
good farming practice On-farm certified advisors who maximise nutrient use efficiency
Environmental Impact Advice Largest team in NZ specialising in farm environment planning and mitigating farm impacts
WATER MITIGATION ClearTechreg
Dairy effluent treatment system that could reduce fresh water use by 17000 Olympic-sized swimming pools a year
Integrated Catchment Management A collaborative multi-discipline approach to environmental management at a catchment level
APPLICATION AND PLANNING IntelliSpreadreg
Computer-controlled topdressing aircraft doors adjust spreading rate and avoid sensitive areaswaterways
Precision spreading GPS guided certified groundspreaders reduce risk of under- or over-application of nutrients
Precision blending Smart fertilisers including N-Protect with coating that reduces gaseous emissions
HawkEyereg Visual mapping and decision-making tool that brings all information and records together
How our services reduce environmental impacts
21Strategic FrameworkRavensdown Stakeholder Review 2018
88 SPENT ON DIRECT PURCHASES FROM LONG-TERM PARTNERS WITH SUPPLY CONTRACTS
ENGAGEMENT SURVEY
LONG TERM PARTNERS WITH SUPPLY CONTRACTS
Ravensdown our key suppliers and ultimately our customers benefit from our strategy to have long-term relationships
When partner and preferred supplier performance is high we reward that with our loyalty and ongoing business Expectations are clear and measures are in place so we can provide detailed feedback where we would like improvements to be made With a select few partners we are able to have a deeper multi-levelled relationship and collaborate in areas other than the day-to-day business
Trust is at the heart of long-term relationships We work hard on that with our key suppliers We will be seeking more direct feedback on our performance and to see what we can do to cement our aspiration to be ldquocustomer of choicerdquo for these suppliers We will continue to collaborate internally and with our supply partners to bring new technologies and innovations to life in our pursuit of smarter farming
We survey our staff on a variety of topics as a way to understand where we are doing well and areas to work on
Conducting our survey through Aon Hewittrsquos lsquoBest Employerrsquos Programme allows us to be measured against the best rated employers in Australia and New Zealand
Our goal is to be one of the top five employers of choice and the trends behind these surveys are one important indication of whether we are on track
Our overall engagement lifted 2 across the company to see us meeting the threshold for the ANZ Top Quartile of Aon Hewittrsquos Best Employers
5040
30
20
100
80
6070
90100
Bottom Quartile
Top Quartile
2018 ENGAGEMENT SCORE(2017 66)
68
Moderate Zone
Earning the right to lead
Ravensdown has many stakeholders Customers employees suppliers neighbours ndash all expect us to continue to do what we said we will do Building a resilient relevant business
is a strategic priority and of course this means change Throughout this change we will track our carbon footprint staff morale and customer goodwill
22 Trusted and LeadingRavensdown Stakeholder Review 2018
Trusted and Leading
Over time measures will be expressed as total tonnes of carbon dioxide (CO2) and CO2 per unit of output such as fertiliser tonnage
Mine to Port is the energy used in the transfer of materials from the source mine or plant to the Ravensdown ship
More than three quarters of our emission profile is represented by shipping As a ship charterer we look forward to the carbon reduction commitments being made by the international shipping industry becoming a reality
Manufacturing and distribution includes ship-to-store emissions in New Zealand and domestic operations Because the process of manufacturing superphosphate generates electricity our three acid plants can contribute electricity to the national grid
This electricity counts as a credit to our emissions profile The category also includes coal used in lime drying and fuels for New Zealand distribution to the stores network Aerial spreading entails the aerial operations that are controlled by Ravensdown
As a signatory to the Sustainable Business Councilrsquos Climate Leaders Coalition Ravensdown will actively seek to monitor reduce and report on its carbon footprint
The greenhouse gas inventory currently excludes all Joint ventures and C-Dax Limited
Limited assurance has been provided for our greenhouse gas emissions inventory by Ernst amp Young New Zealand Limited The Limited assurance statement is available in our integrated reporting website httpsintegratedreportingravensdown conzcontentdownloadsAssuranceReportpdf
154407 tCO2e
TOTAL CARBON FOOTPRINT 2017
MINE TO PORT501 tC02e
INTERNATIONAL SHIPPING117579 tC02e
AERIAL SPREADING5215 tC02e
MANUFACTURINGAND DISTRIBUTION31112 tC02e
Carbon footprint For the 2017 calendar year Ravensdown has compiled its first carbon footprint report focusing initially on its
own operations rather than upstream or downstream activities of its suppliers or users of its products
23Trusted and LeadingRavensdown Stakeholder Review 2018
There were four breaches of resource consents or general environmental rules in 201718
1 Hinds store had a non-compliance letter after Environment Canterbury reviews of consent compliance in February 2018 It related to aspects of a 2008 consent that had not been fully implemented By April the site was compliant with its resource consent
2 Christchurch Works is in the Hayton Stream catchment The City Council holds a stormwater consent with Environment Canterbury An infringement notice and fines totalling $1500 were incurred for a stormwater escape incident that the company reported
3 Napier Works ndash on 30 May 2018 a hole developed in a fibreglass pipe carrying acidic scrubber liquor from the manufacturing process The pipe was close to the main road Clean up of the four- minute emission entailed shutting the road for 35 hours Drains were protected and clean-up liquid was returned to the plant
4 Napier Works ndash in the April 2018 acid plant start up the company notified the Hawkersquos Bay Regional Council that it had breached National Environment Standards for sulphur dioxide emissions to air The short-lived breach has been addressed by venting to a higher point In relation to the incident an infringement notice and an abatement notice were issued in July 2018
In addressing a noncompliance letter from last year the Timaru store and Environment Canterbury have been working closely on understanding stormwater and seepage-related issues including isotopic testing currently underway
EMISSIONS OVER THREE SITES
Across our manufacturing sites we have reported on our atmospheric emissions for over 18 years We monitor state any breaches and record any interventions
Full details by site can be seen in the Operations Environmental Report 2018 on the company website
00
05
10
15
20
2014 2015 2016 2017 2018
kg S
O2
tonn
e su
per
0000
0001
0002
0003
0004
0005
0006
2014 2015 2016 2017 2018
kg F
ton
ne su
per
STACK FLUORIDE DISCHARGED TO AIR (KG F PER TONNE OF FERTILISER MANUFACTURED)
SULPHUR DIOXIDE DISCHARGED TO AIR (KG SO2 PER TONNE OF FERTILISER MANUFACTURED)
2419 2220172018 2016
NET PROMOTER SCOREreg
MORE PRECISION BLENDING
The co-operativelsquos two precision blending plants allow high quality blends to be made for specific farm requirements
At the Christchurch precision blending plant proof of the benefits on the new Surflex technology can be seen in the statistics on blend accuracy Blends were dispatched with an average variation from that ordered weight of only -006 with a tight standard deviation of the variation at 104
Customers continue to show trust in Ravensdown through their likelihood to recommend us to a friend or colleague
The Net Promoter Scorereg taken from our annual Customer Satisfaction Survey showed 42 promoters against 23 detractors The 2018 score was comparable to our long-term average but fell from 2017 which was a year of growing customer service expectations and some known service issues
Engagement with our stakeholders is a vital part of our efforts to learn what matters to them and deliver on that
Images on opposite page1 Environmental consultant John Holmes gets his hands dirty
at one of the Lend a Hand days Each employee was given a volunteer day to help out in a local community
2 Chief Scientific Officer Dr Ants Roberts leads the children of Pukekohe into the local soils
3 Agri Manager Rei Marumaru is on hand as a shareholder takes a virtual reality tour around the company
4 Technical Development Manager Mike White presents to a delegation from Precision Agriculture Association of New Zealand
5 Open days throughout our manufacturing sites attracted plenty of neighbourly interest
6 A suppliers cargo is scrutinised as part of Ravensdownrsquos robust biosecurity system
7 General Manager Innovation and Strategy Mike Manning talks nutrient management and good farming practices with Minister for Primary Industries Damien OrsquoConnor
8 Our staff at Analytical Research Laboratories took delivery of two robots this year
9 New Zealand Dairy Industry Awards (winners shown) FMG Young Farmer Contest and Agri Women Development Trust were the largest sponsorships in a portfolio that included hundreds of organisations
24 Trusted and LeadingRavensdown Stakeholder Review 2018
1
4
6
8
5
7
9
2 3
25Trusted and LeadingRavensdown Stakeholder Review 2018
The Fertmark programme was set up in 1992 to give New Zealand farmers confidence in the chemical quality of fertiliser and associated claims The scheme is managed by the farmer controlled Fertiliser Quality Council
Ravensdown has the highest number of Fertmark product registrations of any company These products are independently audited every six months
All agricultural compounds require authorisation under the ACVM Act 1977 either by registration or by exemption
FERTMARK STANDARDS
OF ALL ANIMAL HEALTH AND AGCHEM PRODUCTS ARE EITHER REGISTERED OR APPROVED BY EXEMPTION SO MEET ACVM REQUIREMENTS
938 932
939971
OF RAVENSDOWN FERTILISER TONNAGE SOLD HAD FERTMARK REGISTERED COMPONENTS
OF RAVENSDOWN LIME TONNAGE SOLD WAS FERTMARK REGISTERED
20172018 2016-17
2016-17
100
20172018
Products that fuel food creation
Whether itrsquos fertiliser lime seed agchem or animal health products farmers and growers need products that are fit for purpose suitable for New Zealand conditions and available when needed With so many moving parts and interactions across a global supply chain
wersquore determined to keep getting it right
26 Quality Agri-ProductsRavensdown Stakeholder Review 2018
Quality Agri-Products
Particle sizing distribution
Particle size is a crucial quality metric The ideal sized granule will improve coverage and spreading efficiency and reduce dust Some variation is needed but either extreme will have implications for the environment and for precision spreading
As indicated from the graphs Ravensdown have set a target particle-sizing band for each product (superphosphate 05 mm to 56 mm and urea 2 mm to 48 mm) The target is to ensure that we provide high quality products and Ravensdown continues to improve our focus on achieving ideal particle sizing
SUPERPHOSPHATE PRODUCT SIZING 2015 - 2018
UREA PRODUCT SIZING 2015 - 2018
Band 2015 - 2016 2016 - 2017 2017 - 2018
KE
Y
05mm0mm 1mm 14mm 2mm 28mm 4mm 48mm 56mm 67mm0
10
20
30
40
50
60
70
80
90
100
Cum
ulat
ive
P
assi
ng
Target setting05mm0mm 1mm 14mm 2mm 28mm 4mm 56mm 67mm
0
10
20
30
40
50
60
70
80
90
100
Cum
ulat
ive
P
assi
ng
Target setting
27Quality Agri-ProductsRavensdown Stakeholder Review 2018
In addition to our low-risk import scheme we periodically assess preferred suppliers against criteria including
Ethics and alignment to our Supplier Code of Conduct Delivery performance Collaboration Meeting quality specifications quality improvements Innovation
Ravensdown continues to develop enduring relationships that deliver long-term sustained value to both parties We will increase our focus on performance and relationship management A few key supplier partnerships will be further nurtured and collaboration will be at the heart of this We will review and modify our evaluation criteria to place more emphasis on sustainability
We continue to work with our suppliers to address opportunities to improve product quality one of which is improving the management of product through our own supply chain in a consistent manner
Ravensdown has invested in independent annual audits of bulk fertiliser suppliers for over five years Our system meets the highest standards approved by MPI and ensures consistent quality and low risk biosecurity
Fertiliser annual audit
Quality and biosecurity check
External independent verification authority
Our entire supply chain from source is independently audited annually and assessed as a low-risk biosecurity threat and each shipment follows strict criteria This includes stringent inspection of shipsrsquo holds prior to loading This means that when the vessel reaches New Zealand it can commence discharging straight away While there is additional cost at the load port this is in the main offset by not having to wait in New Zealand prior to discharging
Ravensdown will continue to invest in our annual supply chain audits to ensure we have low risk sourcing and consistent high-quality product We understand the importance so take all measures to mitigate biosecurity risk to New Zealand As we identify new suppliers we will ensure we qualify them to the same high standards
From time to time we import product from an alternate supplier either as a trial or to meet unexpected seasonal demand In these circumstances we liaise closely with MPI and product is subjected to normal MPI clearance procedures at the New Zealand border This year we imported urea and RPR in this way accounting for 3 of our total imported volume
OF BULK IMPORTS ARE LOW RISK (201617 100)97
LOW-RISK IMPORTS AND BULK VESSEL QUALITY
BULK VESSEL FERTILISER IMPORTED MET OUR SPECIFICATION FOR PHYSICAL AND CHEMICAL QUALITY (201617 95)94
85 OF INTERNATIONAL SUPPLIERS PERFORMANCE IS EVALUATED
Quality of products are assured through a continuous improvement culture a long-term programme of investment and systematic development by a team of technical operations and process engineers at each of the three plants
INVESTMENT IN INFRASTRUCTURE
Major projects are organised centrally to mitigate risk Improvements to the store network such as roofs and doors as well as conveying blending and loading systems all improve the quality of the product used by spreaders and farmers
INVESTED IN OPERATIONS AND STORES (201617 ndash $302M)
$216m
28 Quality Agri-ProductsRavensdown Stakeholder Review 2018
CASE
STU
DY
Producing quality food for humans or livestock demands quality inputs And thatrsquos the driving passion of Ravensdown Procurement Manager Chad Gillespie
Chadrsquos been with us for more than six years on a mission to deliver consistent ndash and ever-improving ndash product quality ldquoIt really starts with understanding the customer needs and then selecting the best product suppliersrdquo advises Chad ldquoSo wersquove worked hard on developing a clear evaluation criteria Then itrsquos important to keep monitoring and providing feedback including at least two face-to-face meetings a yearrdquo
With suppliers located around the globe Chad and his team travel frequently But proper oversight is essential when products have long journeys to market ldquoA typical example is ureardquo says Chad ldquoIt comes from Saudi Arabia where it goes to a port store facility Well send a vessel to get loaded then it takes around 30 days to transit to New Zealand but the journey is far from over When it arrives it typically discharges into three to five port stores Itrsquos put into hoppers using the ships cranes then onto trucks and sent to stores From there it may be bagged up blended coated or loaded as a straight product onto another truck and taken to farm Or it could go to another market store before being sent out onto farmrdquo
Maintaining product quality during all this is a constant challenge ldquoUntil now monitoring at sea has mostly been confined to checking
WErsquoRE ALL ABOUT PRECISION AGRICULTURE AND THAT DEMANDS CONSISTENT QUALITY
sailing progress via GPSrdquo says Chad ldquoBut soon well be installing data loggers in shipsrsquo holds recording things like temperature and humidity during transit
ldquoWhen product is handled its all about retaining the physical characteristics and not introducing any contaminantsrdquo he adds ldquoOur logistics and stores people are focussed on providing the best storage and handling to minimise crushing of granules and to ensure no external moisture is introduced Stock rotation is also important Urea is a very challenging product that can take in and expel moisture easilyrdquo
Product characteristics arenrsquot the only challenges facing Chadrsquos team More is expected across the board ldquoFarmers always expect that the product will actually do its job But I think more recently theres an expectation that well develop solutions to help with their environmental challengesrdquo he says ldquoOne of our values is putting the customer at the centre of everything we do We also have some pretty clear priorities including our focus on product quality In itself it will help farmers with environmental challenges Wersquore all about precision agriculture and that demands consistent qualityrdquo That precision helps farmers get optimal yield with lower inputs helping meet consumer expectations of quality food
produced with lower environmental impact Our N-Protectreg coated urea can help to lower environmental impact
Another challenge one frequently in the public eye is biosecurity ldquoMinimising biosecurity risk has been a priority in Ravensdown for over six years nowrdquo says Chad ldquoWith time and effort weve developed a very robust system in terms of fertiliser importation involving supplier audits every yearrdquo
More collaboration and engagement also figure in Chadrsquos quality quest ldquoTo improve product quality we need suppliers on-side as well as neighbours the wider community local authorities and most importantly our peoplerdquo
Elsewhere its about more direct control One example being Ravensdown Shipping Services ldquoOur shipping joint venture helps source efficient vessels that are fit for purpose So we can be sure theyrsquore reliable they turn up on time and most importantly theyre cleanrdquo
Collaborative relationships empower our people and suppliers to be open and pay greater attention to detail At Ravensdown ensuring the highest product quality means more is expected of our people than ever before Itrsquos a challenge theyrsquore more than up to
The many challenges of delivering a quality product
To view video please visitravensdownconzintegratedreporting
29Quality Agri-ProductsRavensdown Stakeholder Review 2018
43
53
REPORTED HAZARDS AND INCIDENTS ASSESSEDINVESTIGATED WITHIN 48 HOURS
CORRECTIVE ACTIONS TO MANAGE HAZARDS AND INCIDENTS COMPLETED ON TIME (ON OR BEFORE THEIR DUE DATE)
We have set two key performance measures to ensure that we manage our hazards and incidents in a timely manner These measures have been chosen because they build trust in the system Timely assessment and management encourages people to report issues as they know they will be promptly addressed
The jump towards our 2019 target is expected because of changes made to the ways in which incidents are reported and escalated up through management levels Data on overdue hazard assessments will also be available
Corrective actions are determined to manage hazards and incidents to protect people from harm Corrective actions were taken in the majority of cases ndash often this was done immediately without the need to raise a formal corrective action All actions relating to serious hazards or incidents will be completed on time
HAZARD AND INCIDENT MANAGEMENT
TARGET 2019
TARGET 2019
201718
201718
gt90
gt90
1234
REPORT
HAZARD AND INCIDENTS 4 STEP APPROACH
ASSESS THEIR RISK
IMPLEMENT CORRECTIVE PREVENTATIVE ACTIONS
CHECK ACTIONS ARE EFFECTIVE
Reporting 201617 201718
LTI 3 8Medical Treatment 33 33
Restricted Duty 1 2First Aid 18 36
Property damage 85 88Close Calls 80 88Hazards 90 104
A broad strategy is in place intended to manage risks to health and safety of our people and others
For this report we include metrics on proactive hazard management incident reporting and corrective action
HEALTH SAFETY AND WELLBEING
People with ambition for better
Over 642 employees and many more contractors make up a powerful extended team Collective wisdom is put to a common purpose New insights are built every day But enabling people takes constant focus and a positive safety oriented culture
30 Enabled PeopleRavensdown Stakeholder Review 2018
Enabled People
Lost time amp recorded injury frequency rates
At Ravensdown we genuinely care about the safety and wellbeing of our people and our extended family throughout the community
Rolling 12 monthly LTIFR is a calculation used to measure the average number of lost-time injuries (those injuries that are serious enough to require time off work) over the past 12 months The average has decreased from 148 to 123 representing a 162 decrease
This is because of a more proactive approach to identifying and managing hazards and encouraging reporting of incidents and close calls so that they can be investigated to prevent a recurrence and subsequent injury
Rolling 12 monthly TRIFR is a calculation used to measure the average number of recordable injuries (those injuries that are serious enough to require medical attention or more) over the past 12 months The average has been increasing from June 17 as a result of an increase in the number of recordable injuries being reported The majority of these injuries have been minor injuries that may not previously have been recorded
Reporting all incidents (injury and close calls non-injury) is an important part of our strategy as it allows us to work together to investigate and implement measures to prevent a recurrence
85162
LTIFR
TRIFR
DECREASE FROM 2016 TO 2018
DECREASE FROM 2016 TO 2018
ROLLING 12 MONTH TRIFR(TOTAL RECORDABLE INJURY FREQUENCY RATE)
ROLLING 12 MONTH LTIFR(LOST TIME INJURY FREQUENCY RATE)
Jun 16 Dec 16 Jun 17 Dec 17 May 18
No
of T
RIs
per 2
00
00
0 m
an-h
ours
0
2
4
6
8
10
Jun 16 Dec 16 Jun 17 Dec 17 May 18
No
of LT
Irsquos p
er 2
00
00
0 m
an-h
ours
0
1
2
31Enabled PeopleRavensdown Stakeholder Review 2018
STAFF TURNOVER
DIVERSITY TRAINING SPEND
LIVING WAGE
A drive to deliver personalised structured and focussed training programmes is now supported by a new Learning Management System We can ensure staff are fully able to do their jobs for the benefit of our stakeholders and can develop our people for future opportunities
Ravensdown will continue to monitor the living wage as it develops and ensure all permanent staff are paid at or above the NZ living wage
FEMALE MALE
31 69
When it comes to gender mix the focus is on active monitoring training to tackle conscious and unconscious bias and recruiting the best person for the role
PERMANENT EMPLOYEES ARE PAID AT OR ABOVE THE NZ LIVING WAGE100
$800kSPENT ON TARGETED TRAINING AND DEVELOPMENT 201718
(201617 $1M SPENT ON TRAINING AND DEVELOPMENT)
201718(201617 8)11
Average turnover for 5 years is 88
Our stakeholders can be confident that the knowledge advice and service they receive is from stable engaged staff ensuring consistency of service and knowledge
GENDER
AGE
lt40 40-59 gt590
10
20
30
40
50
60
32 Enabled PeopleRavensdown Stakeholder Review 2018
CASE
STU
DY
To view video please visitravensdownconzintegratedreporting
While Ravensdownrsquos advanced technology often takes the limelight itrsquos Ravensdown people who are driving smarter farming every day
Few realise Ravensdown has the largest number of Certified Nutrient Management Advisors in New Zealand
This is no accident ndash rather a carefully designed plan to attract the very best graduates and enable them through training clear career pathways and stewardship in the field
At the Ravensdown store in Tirau 24-year-old Taylor Bailey is an impressive example of how the Ravensdown Development Programme is enabling success for a new generation of agri managers Coming from a well-known dairy farming family in Mahoe Taranaki farming is very much in Taylorrsquos blood Like many of our graduates Taylor came from Massey University where she completed a Bachelor of Agri Commerce ndash majoring in farm management
Soon after Taylor was invited to join the Ravensdown Development Programme and spent eight months in Christchurch where she studied Fert 101 Animal Health and Agronomy Recently shersquos completed the intensive Advanced Certified Nutrient Management Course through the New Zealand Fertiliser Association
Smart farming is hitting the ground running
and Massey University The final part was completing her farmer reports to become a Certified Nutrient Advisor
At this young age the achievement is impressive but Taylor is by no means alone The entire focus of the Ravensdown Development Programme scheme is to produce a well-prepared and enabled future generation of on-farm advisors who can deliver first-rate knowledge on fertiliser animal health and agronomy from the get go
Taylor knows todayrsquos farmers are expecting far more and Ravensdown is responding ldquoCustomers are definitely expecting more of advisors Weve got a wide range of products and services that we provide so we need to be definitely well-skilled in those areasrdquo says Taylor
But as any farmer will testify you canrsquot learn everything from a book so Taylor meets farmers attends local discussion groups and keeps up to date on the latest environmental issues
ldquoWere no longer just a fert rep these days Were also giving advice and recommendations around agri-chemicals
seed products and animal health Theres a lot more environmental scrutiny on farmers so we need to be up with regulations specifically with the fertiliser side of thingshelliprdquo
Always driven Taylor also enjoys the support she gets from her North Island team and the expert agronomists and animal health technical managers who give her the extra confidence and motivation to always do more for her clients
Of course this notion of a well-educated and empowered new generation is not without economic value ldquo It definitely benefits shareholders People are coming into jobs up to speed and with a greater understanding of the whole farm systemrdquo says Taylor
Being part of the new generation that will drive change and smarter farming is something Taylor relishes She also has a few changes shelsquod like to see
It would be great to see farm owners involving employees in the decision-making processes they face such as meetings to discuss their seasonal fertiliser plans Sharing knowledge is a really powerful thing and in turn will result in a more skilled industry
WErsquoRE NO LONGER JUST A FERT REP THESE DAYS
33Enabled PeopleRavensdown Stakeholder Review 2018
Game changing science
Science and research are the reasons why Ravensdown is seen as a nutrient efficiency specialist Our investment in RampD and partnerships with universities mean ideas
with game-changing potential can be explored But it is our field-based team and the customers who trust their advice that take the ideas and turn them into a better reality
Description
Value
Collaboration
Status
Future expectation
Treats dairy effluent ndash enabling water recycling and increased effluent storage capability
The technology produces lower volumes of effluent enabling enhanced utility of storage and use Significant volumes of water are available for recycling
Lincoln University
Public announcement of pilot project was made on 3 May 2018
Canterbury is the first region for ClearTechreg release followed by the major dairy regions
Remote sensing of the nutrient status of soils
Fast and efficient method to produce layers of data from a single flight including soil fertility vegetation type and a digital surface map at a square-meter level
Massey University
AgResearch
We are at the end of year 5 of the seven-year programme Project extension to cover North Canterbury and Southland means 90 percent coverage for New Zealand hill country
Commercial delivery of current and emerging scanning technologies
AIR SCANreg
34 ScienceRavensdown Stakeholder Review 2018
Science
Description
Value
Collaboration
Status
Future expectation
Models phosphorus and sediment losses at farm and catchment scale
The model allows the identification and materiality of farm nutrient and sediment critical source areas and the efficacy of mitigations
Victoria University of Wellington
Undergoing field verification In development end of this year
Expect to be used mainly by Ravensdown Environmental consultants in catchment studies in collaboration with Beef and Lamb and regional councils
Models nutrient balances including nitrogen loss estimates at a farm scale
Models farm system nutrient cycling and the consequential nutrient losses Focus on outputs maintains farming flexibility and innovation This world-class model allows farm system scenarios to be compared to a baseline
AgResearch
Plant amp Food
Landcare Research
Overseer Limited
Widespread adoption with ongoing upgrades
Expect to see an increased uptake nationally as farm systems changes are required to comply with emerging regulations on nutrient losses
Description Enables trust through evidence ndash fertiliser released at the right place at the right rate
Value Technology-enabled aircraft allow fertiliser plans to be accurately delivered by electronic instruction Farmers can trust their fertiliser investment is applied as intended with proof of release records available
Status 4 Planes in operation
Future expectation
6 capable aircraft by May 2019
Ravensdown has an ownership interest
reg
35ScienceRavensdown Stakeholder Review 2018
WE CANNOT FARM LIKE WE USED TO IN THE PAST SO OUR SYSTEM NEEDS TO BE MORE PRECISE MORE ENVIRONMENT FRIENDLY
36 ScienceRavensdown Stakeholder Review 2018
ClearTechreg is just such a breakthrough Developed in partnership with Professors Keith Cameron and Hong Di of Lincoln University ClearTechreg is an effluent treatment process that slashes the use of fresh water in dairy farming
ClearTechreg allows us to clarify effluent at the dairy shed to produce water clean enough for recyclingrdquo explains Professor Cameron ldquoItrsquos then used for washing the yard where the cows come in for milking The technology uses a coagulant often used in treating drinking water and itrsquos a very similar process The coagulant allows the little particles of soil and dung in the effluent to coalesce into larger particles which then have enough weight to sink to the bottom of a tank This means the top becomes clear enough to recycle and wash down the yardrdquo
The potential savings in water use and reduction in environmental impact are huge says Professor Cameron ldquoUsing the backing gate where the cows are waiting to go in for milking on Lincoln Universityrsquos dairy farm where we milk 555 cows we can cycle enough water every day to wash the yard completely Thatrsquos around 20000 litres recycled a day Scale that up nationwide
and we could save around 42 billion litres of water annually Thatrsquos a big numberrdquo
Making better use of water resources is not the only advantage of ClearTechreg Professor Hong Di emphasises the benefits across the board representing the sort of leap agriculture has to take to meet societyrsquos growing expectations ldquoWe cannot farm like we used to in the past so our systems need to be more precise more environmentally friendly Consumers are demanding quality food and to know that it has been produced in environmentally friendly sustainable ways The sort of technology that wersquore talking about with ClearTechreg thatrsquos a step change As well as potentially saving so much water each year you also reduce E coli leaching and phosphorus ClearTechreg shows how science can help Ravensdown and its shareholders respond and succeedrdquo
Partnerships with scientists like Keith Cameron and Hong Di are only going to be more important in the future and the bonds closer ldquoAs well as the research and development of new technologies therersquos also capability buildingrdquo says Professor Cameron ldquoIn that we train a lot of the farmers of the future at Lincoln University We also train students who go on to be
CASE
STU
DY
employees of Ravensdown A very good example is the creation of the environmental group at Ravensdown who support farmers to develop environmental plans and nutrient budgets A number of those new staff have come through training at Lincoln Universityrdquo
The search for game-changing innovations like ClearTechreg has become more determined than ever as expectations of Ravensdown and scientists themselves increase Something Professor Cameron is well aware of ldquoI think society is expecting more from scientists There are growing concerns about the environment and finding solutions to those environmental problems requires good robust science Itrsquos also why wersquore seeing greater links between research and industry to ensure that the science that gets done in the lab doesnrsquot just produce a paper thatrsquos published in an international journal it actually produces a technology that flows from the laboratory to the farm The linkage between ourselves Ravensdown and Ravensdown shareholders shows this perfectly where the investment in science creates new technologies new systems and new methods that take everyone forwardrdquo
The new technologies Ravensdown provides to shareholders often have their roots in the laboratory And sometimes itrsquos not about a new product or digital advance so much as a smarter way of doing things
Scientific breakthrough set to transform dairy effluent
To view video please visitravensdownconzintegratedreporting
37ScienceRavensdown Stakeholder Review 2018
We are committed to being at the forefront of where the physical world of farming meets the digital world Use of farm mapping software enables customers to farm smarter and accurately Nutrient management crop and livestock production all benefit from improved record keeping and performance analytics We are focussed heavily on increasing the number of customers using mapping technology and are investing in RampD to increase the range of services this software can accurately provide
Maps provide farmers oversight of their whole farm at a glance Embedded throughout the map are the records of what has been applied in detail and what the options are to improve productivity The increasing demand on farmers for managing the environment requires better record keeping and transparency Developments in automation can reduce the amount of time the farmer spends behind a desk enabling more time on the farm We believe our customers own their information and have designed HawkEyereg to enable greater collaboration with other industry partners
MAPPING TECHNOLOGY
Use of mapping technology to manage efficient use of nutrients and keep records of paddock activity
CUSTOMERS ACTIVELY USING SMART MAPS HAWKEYE DURING THE YEAR2682
Technology is a key driving force behind sector-wide improvement It opens up new opportunities new ways to track progress make decisions demonstrate performance
and make connections with end consumers Our team uses some amazing tools to enhance the service they provide and the tool ndash and the person using it ndash cannot stand still
Technology Enabling smarter farming
38 Technologies and ServicesRavensdown Stakeholder Review 2018
Technologies and Services
HawkEye is map-based software that helps farmers make smarter decisions for better farm and environmental outcomes
BENEFITS FOR FARMERS
Improved nutrient amp feed decisions
Reduced office time
Managing environmental impacts
Increased productivity
More time to farm
Licence to operate
BENEFITS FOR RAVENSDOWN
Customer collaboration
Data automation
Useful tools for all farmers
Valuable discussions
More time to add value
Stronger relationships
THE IMMEDIATE PROCESS
Support Ravensdowns core business - Nutrient pasture and crop management environmental footprint
Easier collaboration between customer and Ravensdown - Enabling our staff to deliver
Providing excellent service with efficiency - Automation of ordering spreading and online data gathering
BY PROVIDING
Farm mapping
Nutrient planning and forecasting
Pasture performance management
Product ordering and spreading
In-field tools
Test results and agronomy plan visualisation
Digital record keeping and reporting
Nutrient compliance management amp reporting
Spreading proof of placement
Farm feature amp hazards
Sharing and collaboration
Personalised support
INSIGHT TO ACTION
Coming soon
39Technologies and ServicesRavensdown Stakeholder Review 2018
USE OF AGRONOMY PLANS FOR EFFICIENT USE OF NUTRIENTS AGROCHEMICALS AND SEED
PROOF OF PLACEMENT
This enables our customers to apply the right amount of fertiliser (nutrient) Published agronomy plans are a measure of how many of our customers are using our recommendations
In addition the agronomy plans include the right agrochemical recommendation ensuring the best product and application is chosen for the health of the crop or pasture livestock and environment
All of this detail is recorded and traceable enabling a stronger story to be developed about the farm and the produce grown on it
Ravensdown takes soil test measurements and makes recommendations to farmers about where and what amount of nutrient should be applied
This forms the basis for an agronomy plan which can be produced by Ravensdown We expect this number to increase as farmers become more aware of the need for tighter control over their nutrient application
The use of GPS-enabled spreading technology enables us to measure how effectively we are recording and tracking nutrient application We aim to increase the total traceability of nutrients applied over time By recording spreading in both aircraft and groundspreading trucks we are able to capture data not only of Ravensdown fertiliser that has been applied but to provide better transparency for all users of our spreading technology This benefits all New Zealand farmers
Recently we signed an agreement with TracMap New Zealandrsquos largest provider of spreading technologies enabling us to capture a large proportion of total fertiliser tonnes spread accurately as well as agrochemical spray history Variable rate application is now possible through our investment in our Primary Growth Partnership ldquoPioneering to Precisionrdquo in hill country as well as ground spreading meaning the right product can be applied at the right rate in the right place What percentage of total tonnes applied has been applied at a variable rate will be a key benchmark indicator for us moving forward
245739RAVENSDOWN FERTILISER TONNES CAPTURED BY GPS-ENABLED PROOF OF PLACEMENT TECHNOLOGY
CUSTOMERS PERFORMED SOIL TESTS ON THEIR FARMS6448
TESTING TO IMPROVE FARM PERFORMANCE
8362
46
PUBLISHED AGRONOMY PLANS
OF CUSTOMERS HAVE BEEN PROVIDED AGRONOMY PLANS
40 Technologies and ServicesRavensdown Stakeholder Review 2018
A perfect example is the work we do with arable farmer Eric Watson of Wakanui in mid Canterbury
Eric is the Guinness World Record holder for wheat production per hectare a title he has won more than once Part of the credit comes down to the way he works with Ravensdown including his local Senior Agri Manager Dan Copland Danrsquos worked with Eric and his wife Maxine for over four years ldquoIts really something Im passionate about getting crop nutrition rightrdquo says Dan ldquoEspecially with the precision nutrient management siderdquo
The precision Eric and Dan apply to crop nutrition and soil management certainly is impressive aided by the Ravensdown technology deployed on Ericrsquos mid Canterbury land Comprehensive soil testing and smart mapping gauge the precise nutrition needs of every paddock It shows not just which paddocks require fertilising but exactly what is required and where avoiding over-application Itrsquos smart but the pace of change with accompanying expectations is fast ldquoIts very rapid developmentrdquo says Eric ldquoI think the shareholders do expect more from their fertiliser company including spreading technologyrdquo
CASE
STU
DY
Helping meet those growing expectations is our newest precision agriculture tool HawkEyereg This integrated mapping and compliance tool offers even more accuracy in measuring whatrsquos needed for optimum soil health and yield further reducing environmental impacts ldquoHawkEyereg is a decision support tool it can help with farm recording it can help with precision placementrdquo advises Dan ldquoIrsquove been with Ravensdown eight years and technology-wise itrsquos definitely come on leaps and boundsrdquo HawkEyersquos power comes from using three perspectives of pasture production imagery from the air nutrient input and pasture quantity on the ground and diagnostic status of the soil And itrsquos being made available for any farmer to use not just Ravensdown shareholders
Inevitably as technology improves so does the amount of data generated lsquoBig datarsquo as itrsquos known offers a world of possibilities but only when it can be applied in practical ways Bryan Inch our General Manager for Customer Relationships understands the risks of drowning in a sea of data ldquoTherersquos already plenty of information being captured and that will only increase in the futurerdquo says Bryan ldquoSensors on irrigators farm gates spreading trucks and
silos complement wearable technology on animals soil tests and aerial pasture scanning Itrsquos making sense of what those sensors say that matters turning data into insightful decisionsrdquo Thatrsquos why all Ravensdown technology comes with dedicated support from technical experts and field-based Agri Managers
Back on Ericrsquos farm technology has helped do more with less to the benefit of the environment and the balance sheet ldquoI think Ravensdown technology has a big role to play in helping New Zealand reduce the impact of nutrientsrdquo says Eric ldquoIt can show you shouldnt be putting so much fertiliser on here and in some cases that more needs to go on there Crops will grow better and if youre wasting nutrients youre wasting moneyrdquo
Itrsquos not just shareholders who are expecting more either something Eric is aware of ldquoI think that societys expecting more from farmers with cleaner waterways and swimmable rivers so technology will certainly have a part to play in that Theres a big need for farming to keep improving and thats what the public wants to seerdquo
As expectations grow Ravensdown has responded by developing new technologies that let us do more for our farmer shareholders
The Canterbury wheat that beat the world
To view video please visitravensdownconzintegratedreporting
THERES A BIG NEED FOR FARMING TO KEEP IMPROVING BECAUSE THATS WHAT THE PUBLIC WANTS TO SEE
41Technologies and ServicesRavensdown Stakeholder Review 2018
Employees
GovernanceRavensdownrsquos governance structure is set up to promote accountability and to
support its ability to create value in the short medium and long term It provides insight on strategy implementation and direction while supporting ethical
compliant behaviour throughout the business
42 GovernanceRavensdown Stakeholder Review 2018
Governance
Ethics
The Board of Directors has developed a Code of Business Conduct and Ethics to give effect to Ravensdownrsquos core values and to guide all employees and directors in our relationships with our stakeholders Key parts of this code include
Company Values
Our decisions and personal behaviour will at all times be consistent with our core values of
Successful co-operative ndash We put the customer at the centre of everything we do
Empowered people ndash We choose the best people keep them safe and enable them to do their best
Enduring relationships ndash We develop long-term relationships based on integrity and trust
Environmental leadership ndash We strive to lead in the field of sustainability
Driving Innovation ndash We drive the business forward by finding better solutions
These values mean that we will
Act honestly and fairly with due skill care and diligence in the interests of all of our stakeholders
Demonstrate respect for key moral principles including diversity individual rights equality and dignity
Value personal and professional integrity trustworthiness and competence
Fraud Policy
Ravensdown has a philosophy of ldquozero tolerancerdquo towards fraud both inside and outside of the company We value the integrity of our staff and recognise that they have a key role to play in the prevention detection and reporting of fraud We therefore ask them to be vigilant at all times and to report any concerns they may have at the earliest opportunity We are committed to creating and maintaining an honest open and well-intentioned working environment where people are confident to raise their concerns without fear of reprisal on a confidential basis All reported cases of fraud will be investigated
Conflict of interestRelated party transactions
Like most co-operative companies Ravensdown Limited has frequent transactions with its farming directors in the ordinary course of business All transactions are conducted on commercial terms
A Conflict of Interest Policy ensures that any real or perceived conflicts related to staff members are managed at armrsquos length
Whistle-Blowing Policy
Ravensdown is committed to providing a transparent accountable organisation and staff are encouraged to have the responsibility to report any known or suspected wrongdoing within the company Employees are encouraged to report this to their managers or directly to the CEO A 247 independent anonymous Ethics Hotline is also available where confidential information can be reported Ravensdown is committed to the protection of genuine whistle-blowers against action taken in reprisal for the making of protected disclosures
Risk Identification and Management
The company has a comprehensive risk management framework to identify assess and monitor new and existing risks Annual risk updates are performed and risk improvement plans created and acted on The Chief Executive Officer and the leadership team are required to report to the Board and Audit amp Risk Committee on high risks affecting the business and to develop strategies to mitigate these risks Additionally management is responsible for ensuring an appropriate insurance programme is in place and reviewed annually
TOP RISKS
Risk Response
Failure to embed a culture systems and processes to prevent or appropriately respond to health safety or wellbeing dangers or incidents
We have systems and processes in place to continuously track protect and take proactive actions to manage our peoplersquos health safety and wellbeing and to ensure we embed a culture which puts safety first and gives meaning and purpose for our people
Supply of key fertiliser inputs interrupted
We have enduring relationships with long-term suppliers of our key fertiliser inputs which we continue to assess and manage to ensure we can meet supply commitments to our customers
Inability to deter or recover from cyber security risks
We have robust systems and software in place to detect protect and recover from cyber security threats
Evolving government priorities affecting our industry
We have regular and meaningful engagement with various levels of government to ensure we can have proactive involvement in the legislative and regulatory changes relevant to our business
Significant Biosecurity incident affecting us or our industry
We have an MPI-approved system which ranks the majority of our imported products as a low risk through annual inspection of suppliers cleanliness of vessels sampling of products and container inspections
Losing social licence to operate We work to ensure positive and genuine engagement with all our key stakeholders and transparently report on our operational compliance good community relationships and commitment to sustainability and improvement
43GovernanceRavensdown Stakeholder Review 2018
Leading usforward
1 2 3 4 5
John runs a 22000 stock unit sheep and beef breeding and finishing operation has been on the Board since 2004 and has been Chair since February 2014 As well as running a legal practice in Marton John spent many years as a director of RACE Incorporated and of a number of farming and agricultural companies in NZ and overseas
John Henderson LLB Chair
1
Scott owns and runs a large hill country sheep and beef station at Ohura in the Central North Island and has been on the Board since 2006 Scott is a member of the NZ Institute of Directors and holds a certificate in company direction He has completed a number of governance courses and continues to prioritise professional development
Scott Gower2
TH
E B
OA
RD
44 Board and Leadership Ravensdown Stakeholder Review 2018
Board and Leadership
6 7 8 9 10
Jason is CFO of NZ Steel and a Fellow of Chartered Accountants Australia and New Zealand and has been on the Board since 2014 He is currently Chairman of TNX Limited and former Chair of the Audit Committees for Taranaki Investments Management Limited and LIC He was the former CFO of large listed and unlisted companies such as EROAD Auckland Airport PGG Wrightsons and Fonterra Ingredients
Jason Dale B Com FCA
10
Stuart farms 330ha west of Christchurch growing arable crops seed potatoes and finishing lambs and has been on the Board since 2006 and Deputy Chair since 2014 Stuart is a Nuffield Scholar and has had a number of governance roles in the industry good sector as well as not-for-profit organisations
Stuart Wright B Ag Com Deputy Chair
9
Tony runs the family dairy farming business and has been on the Board since 2004 Tony has been involved in governance at a local and national level particularly in the dairy sector for 20-plus years He was a director of the NZ Dairy Board and Kiwi Dairy Co-op before the formation of Fonterra
Tony is a Nuffield Scholar and a Chartered Fellow of the IoD
Tony Reilly B Ag Com
3
Bruce farms an 8000 stock unit cattle and sheep farm north of Napier and has been on the Board since 2015 Bruce holds a wide range of governance positions particularly in the science and environmental areas He previously spent six years on the Federated Farmers Board and was National President from 2011 to 2014
Bruce WillsB Ag Com
4
Through the companies Alpine Fresh Ltd and ViBERi NZ Ltd Tony grows for the arable vegetable and berryfruit sectors over 700 ha He has been on the Board since 2006
Currently Tony is a director of several local companies is the Chair of NZGAP and Vice-President of Horticulture NZ
Tony Howey B Ag Com
5
Kate owns a 245ha dairy farm in Dargaville and has been on the Board since 2014 Kate is also Chair of Delta Produce Co-operative Ltd and is a ministerial-appointed Council member of the Open Polytechnic of New Zealand
Kate is a Member of the IoD and has done the Company Directors Certificate as well as the Fonterra Governance Development Programme
Kate Alexander Dip Ag bus Mgmt
6
Glen is an Auckland-based entrepreneur who has been on the Board since 2007 Glen was a founding director of the Warehouse Group and was a board member there for 11 years He currently has directorships of 20 private companies across agriculture property retail and tourism sectors Glens agricultural investments include dairy beef avocado kiwifruit mushroom forestry and aquaculture
Glen Inger7
Peter owns a 190ha dairy farm located at Northope and has farming interests in Lochiel and Lorneville and has been on the Board since 2013 Peter is an Agribusiness Regional Manager for a prominent bank and has been through the Fonterra Governance Development Programme
Peter MoynihanB Ag Sc
8
45Board and Leadership Ravensdown Stakeholder Review 2018
Actions louder than words
As a leadership team we see our role as maintaining a positive culture at Ravensdown while ensuring the organisation remains agile as it faces multiple opportunities and challenges
Knowing that continual consensus rarely leads to good decision-making we hold each other to account and exchange ideas freely and honestly
Because wersquore often challenging the traditional way of doing things we will debate and offer alternative points of view
Greg CampbellChief Executive Officer
Bryan InchGeneral Manager Customer Relationships
Sean ConnollyChief Financial Officer
Mark McAtamneyChief Information Officer
LEA
DE
RSH
IP T
EA
M
46 Board and Leadership Ravensdown Stakeholder Review 2018
We seek alternative perspectives from outside the team and listen to all employees within the company throughout the year
We are here to deliver on strategic goals agreed with the Board This involves looking ahead and keeping an eye on the detail of the day-to-day
The safety and wellbeing of our team is paramount and we continue to ensure each and every employee shares this belief so they can act on it
Stephen EspositoGeneral Manager Operations
Mike WhittyGeneral Manager Supply Chain
Mike Manning General Manager Innovation and Strategy
Katrina Benedetti ForastieriGeneral Manager Culture and People
47Board and Leadership Ravensdown Stakeholder Review 2018
KE
Y
Ravensdown-owned storesRavensdown consignment storesRavensdown manufacturing Aerowork
Ravensdown aglime quarriesLime processing plantDOING MORE
Our team members are proud to be part of the community and are doing their bit for many worthy causes throughout the country
Dargaville
Pukekohe
Morrinsville
Te Awamutu
Okato
Kakaramea
Feilding
HimitangiRongotea
Masterton
Manunui
Kerepehi
Te Puke
Tirau
Supreme
Taupo
Pio Pio Broadlands
Gisborne
Wairoa
Raetihi
New Plymouth
Stratford
AuroaWaverley
TaihapeWhanganui
Rata
Severn StreetNapier Works
Waipukurau
Dannevirke
MangatainokaKoputaroa
MataGreenleaf
Te Pahu
Western Bays
Te Teko
Featherston
Taumaranui
Waharoa
Normanby
TakakaNgarua
Marlborough
NelsonBlenheim
Culverden CheviotHokitika
Stillwater
MethvenRakaia
Fairlie
Seadown
GeraldineHinds
AshburtonSouthbridge
DunsandelLeeston
Christchurch Works
White RockAmberley
Mayfield
Darfield
Rangiora
Kurow Waimate
Cromwell RanfurlyOturehua
Waikouaiti
DiptonNightcapsOtautau
Isla Bank
BluffTitiroa
Woodlands EdendaleAB Lime
WintonMcNab
Clinton
Balfour
Mossburn
Heriot
Outram
LawrenceClydevale
MiltonBalclutha
Dunedin WorksLumsden
Te Kuiti
North Oamaru
Enabling smarter farming throughout New Zealand
Registered office292 Main South Road Hornby Christchurch 8042 NZ0800 100 123ravensdownconz
Lets expect more together Give us your feedback on this website so we can improve
Connect with us facebookcomRavensdown linkedincomcompanyravensdown twittercomRavensdownNZ ravensdownconzintegratedreporting
insightcreativeconz
RA
V026
EXPECT MORE TO COME gt
ravensdownconz
The big question is ndash how to feed people and animals in ways that command an appropriate premium and are sensitive to the use of our precious natural resources We believe smarter farming is the answer And we believe that Ravensdown has a vital role to play in helping make that happen
Wersquore breaking new ground to make farming a lot smarter with information technologies research data people and products
Wersquore out to prove that the right decisions made for the right reasons create visible differences that benefit all of us
BREAKINGE
XP
ECT
MO
RE
CONTENTS08 Key Highlights10 Chairrsquos Report12 CEOrsquos Report16 Financial Commentary18 Business Model20 Strategic Framework22 01 mdashmdash Trusted and Leading26 02 mdashmdash Quality Agri-products30 03 mdashmdash Enabled People34 04 mdashmdash Science38 05 mdashmdash Technologies and Services42 Governance44 Board and Leadership
So herersquos our story
This is us
Putting our stake in the ground and measuring our
progress from here
Because New Zealand expects more
Because we expect more of ourselves
MORE gt
CAPITAL INVESTMENT IN RampD
ADDITIONAL OPERATIONAL EXPENDITURE OF $47M
At a glanceK
EY
HIG
HLI
GH
TS
REBATE EQUITY RATIO
$47 71
NEW SOLUTIONS LAUNCHED
$41m
PER TONNE
PROFIT BEFORE TAX AND REBATE FROM CONTINUING OPERATIONS
$63m
ClearTechregSurflexreg
08 Key HighlightsRavensdown Stakeholder Review 2018
ENGAGEMENT SCORE
OUR ENGAGEMENT SCORE SEES US MEETING THE THRESHOLD FOR THE ANZ TOP QUARTILE OF AON HEWITTrsquoS BEST EMPLOYERS
68NET PROMOTER SCORE
19
938
OF RAVENSDOWN FERTILISER TONNAGE SOLD HAD FERTMARK REGISTERED COMPONENTS
OF INTERNATIONAL SUPPLIERS PERFORMANCE IS EVALUATED
85
PUBLISHED AGRONOMY PLANS
201718 LOST TIME INJURY
FREQUENCY RATE IS
1238362
2017 Carbon Footprint154407 tCO2e
100
OF PERMANENT EMPLOYEES ARE PAID AT OR ABOVE THE NZ LIVING WAGE
ASBESTOS REPLACEMENT EXPENDITURE
$21m
09Key HighlightsRavensdown Stakeholder Review 2018
WE CONTINUE TO BUILD THE LARGEST FARM ENVIRONMENTAL CONSULTANCY AND DEVELOP THE LARGEST TEAM OF CERTIFIED NUTRIENT MANAGEMENT ADVISORS IN THE COUNTRYJOHN HENDERSON CHAIR
10 Johnlsquos Report ndash ChairRavensdown Stakeholder Review 2018
Johnlsquos Report ndash Chair
JohnrsquosReport
Your board is happy to report another strong performance in the year ending 31 May 2018 Prudent management and good fundamentals meant we were in a position to make an interim cash rebate of $1750 cash per tonne in June followed by a final rebate of $2950 to be paid in August Profit before rebate was a healthy $63 million from our continuing operations
It is worth noting that Ravensdown is not here to maximise profit at the expense of our natural environment safety or our local communities As a co-operative whose purpose is to enable smarter farming for a better New Zealand we seek to optimise profit in a sustainable way
This means returns for shareholders take many forms including new products expertise and technology that help them reduce environmental impact and optimise value from the land We are pleased to be able to pay a strong rebate to transacting shareholders but we believe neither the profit nor rebate are reliable measures of our co-operative We are determined to report measures of progress openly and transparently in the spirit of Integrated Reporting
In August 2017 Ravensdown threw its weight behind the ldquoWater Pledgerdquo which was signed by several prominent agri-sector leaders as a commitment to swimmable waterways Since then we have
Introduced a new ClearTechreg effluent treatment system that has the potential to reduce the dairy sectorrsquos fresh water use by 42 billion litres
Continued to build the largest farm environmental consultancy and develop the largest team of certified nutrient management advisors in the country
Deployed HawkEyereg technology that will help farmers see and show how they are complying with environmental requirements
Looking ahead we are in lockstep with the agencies and ministries that have come together to develop the action plan for water quality that arose out of the Land and Water Forum We aim to help our customers maximise nutrient efficiency so we focus on losses that can occur and recommend a sweetspot of the right rate of the right product in the right place and time Many of the examples in this Stakeholder Review are directly supporting good farming practice
My fellow directors deserve credit for setting the bar high in terms of identifying Ravensdownrsquos reason to be here Enabling smarter farming for a better New Zealand is a call to action as well as a common purpose that has galvanised the team
Irsquod also like to thank Tony Reilly for his 14 years of service as a Ravensdown director ndash a phenomenal achievement as he retires from that role He generated respect for his well-considered contributions and ran the Remuneration and Appointments Committee during his time as its Chair
As part of an ongoing commitment to review our board structure we will be presenting some proposed changes to our constitution at the annual meeting this year This will see the composition of the board change over the next two years from eight area-elected and two independently appointed directors to six area-elected and three appointed directors
I would like to acknowledge the contribution of the Ravensdown team and its supply and research partners The leadership team ably directed by CEO Greg Campbell has done a fantastic job communicating and implementing the strategy that was determined by the board
CH
AIR
To view video please visitravensdownconzintegratedreporting
11Johnlsquos Report ndash ChairRavensdown Stakeholder Review 2018
OUR AIM IS TO HELP OTHERS REDUCE THEIR ENVIRONMENTAL IMPACT AND WE MUST LOOK IN THE MIRROR AND LOWER OUR OWNGREG CAMPBELL CEO
12 Gregrsquos Report ndash CEORavensdown Stakeholder Review 2018
Gregrsquos Report ndash CEO
Ravensdown has delivered another strong result and Irsquom enormously proud of the teamrsquos efforts and humbled by the support from shareholders
While this has been a consequence of a deliberate consistent strategy I see this fifth year of back-to-back progress as preparing the ground for a fundamental change that is needed within the agri-sector in general and within our co-operative in particular
The challenge facing so many businesses is how to thrive knowing natural resources are limited and need protecting while energy consumption emissions and water use need to be tackled Ravensdown is not just facing up to that fact but embracing it We are determined to help farmers manage their nutrients better
For us this is what lsquosmarter farming for a better New Zealandrsquo looks like Our aim is to help others reduce their environmental impact and we must look in the mirror and lower our own Being welcomed into the Sustainable Business Council last year joining the Climate Leaders Coalition and reporting our carbon emissions for the first time is just the beginning
The signals are strong The disruptive trends are many Societyrsquos expectations are ever higher
While we donrsquot pretend to have all the answers we must and will rise to the challenge The ambition has got to be that we could all look our grandchildren in the eye and say we tried our best to leave the planet in at least as good a shape as we found it Our staff are engaged with this higher purpose as shown by our staff engagement survey
Like last year this Stakeholder Review describes whatrsquos going well and where we need to do better It focuses on what matters to a variety of stakeholders and outlines how we add value both now
and into the future It is best read alongside our annual report which summarises our audited accounts for the year up to 31 May 2018 There are also videos on the website giving context to our story
Our shareholders have told us the best way to consider this co-operativersquos performance is to look at a range of inter-connected indicators and take a rounded view For example product quality matters and does not continue to occur or improve without investment And if we do not invest in the knowledge of our people the quality of advice would fall just as our physical assets would decline if we didnrsquot invest in maintaining them
It would be easier to ldquojog alongrdquo not trying to address asbestos in our stores and manufacturing facilities But we wouldnrsquot be doing our job if we just kicked the can down the road for future shareholders to bear A lsquohead in the sand and hope for the bestrsquo approach would represent a massive risk and would guarantee opportunities would be missed
Being clear-eyed about our role in the world the challenges we are facing and transparency of failure to hit targets is what this co-operative commits to We feel this fronting up is the best way to serve past current and future shareholders and contribute to the betterment of New Zealand
Investing in our network
For an organisation moving well over 1 million tonnes of granules minerals and rock around dust is always going to be an issue needing to be managed Apart from being a potential nuisance or hazard to staff and neighbours dust can also affect product quality through cross contamination As part of our commitment to creating a safe and healthy work environment we are focussing on dust management at our sites
CEO
GregrsquosReport
13Gregrsquos Report ndash CEORavensdown Stakeholder Review 2018
We have been busy installing dust suppression cones covers extractors doors roading and enclosures Good housekeeping handling protocols and quality imported or manufactured product also go a long way to cut dust occurring in the first place
Wersquore also looking at our stormwater which has the potential to contribute to the nutrient load into local waterways We need to manage this carefully throughout our network and there is much more we can and must do We have a number of new initiatives in place For example we are proud of the new store in New Plymouth which is showing the way with a filter pond system
Safety has yet again been a main area of focus and investment Ravensdown was proud to receive commendation from Worksafe for the way we worked with their team to resolve some issues we had with serpentine superphosphate
We are making strong progress through a long-term $17 million asbestos replacement programme and are already seeing the benefits to product quality as the replacement roofing makes the stores lighter and drier The health benefits of asbestos removal for neighbours and staff plus the more earthquake resilient buildings are harder to see but no less important
We know quality matters to our customers and spreaders For the past three years a consistent 82 have stated that fertiliser quality is excellent or very good and this means there is still room to improve from a high base
Environmental growth
Since starting in 2013 our environmental consulting business has delivered more than 33000 contracted hours of effort helping farmers with their mitigations and compliance needs The specialists also assist local and regional government deliver on their objectives while we support customers with practical responses to regulatory developments
We are now the largest farm environmental consultancy in New Zealand and the year ahead will all be about cementing our position as leaders and developing the team so the advice remains first rate We will also look for integration opportunities with our field-based team of agri managers
This is important as we know our customers trust the advice provided ndash our customer survey revealed that over 90 trusted the advice they received and agreed it was based on sound science
We will be structuring the Environmental team around three service streams
1 Regulatory compliance including our ldquoworry-freerdquo service where farmers ask us to take on all the steps involved in progressing or protecting a consent
2 Farm Systems Analysis where experienced highly trained specialists provide tailored advice for planning the future of the farm business
3 Integrated Catchment Management where we help farmers and local community members working together to protect their waterways
We are now the largest farm environmental consultancy in New Zealand and the year ahead will all be about cementing our position as leaders and developing the team so the advice remains first rate
To view video please visitravensdownconzintegratedreporting
14 Gregrsquos Report ndash CEORavensdown Stakeholder Review 2018
Subsidiary Aerowork took delivery of new bi-directional loaders while commissioning new maintenance software The staff of Aeroworkrsquos helicopter spraying operation bought that part of the business and continue to service Ravensdown and non-Ravensdown customers
New technologies that will boost automation and efficiency include the JD EdwardsOracle project that reduces manual processing HawkEyereg maps and records help farmers with making decisions and tracking actions C-Dax are rolling out their PastureMeter robot
The Nelson store was one of several buildings to benefit from the long-term asbestos removal programme New loaders were delivered to several locations
Demand for products and services
It was a record year for agrichemicals which are so important in protecting food grown for animals and humans Our seed product lines are also in demand as they too had a record year This all shows the agronomy offer is strong and our technical expertise is sought after The spreading ventures were busy but somewhat disrupted by the weather
Facing difficult trading conditions volumes of our animal health products were slightly down Wholly owned subsidiaries C-Dax and Aerowork had a profitable year The laboratory ARL continued to contribute positively
Lime tonnages were up as farmers looked to condition their soils and fertiliser tonnages were up with a significant contribution from new customers buying our products and industrial users buying more urea
Our joint venture Ravensdown Shipping Services provides added control in our supply chain Disruption to New Zealandrsquos supply of quality phosphate rock is a real risk to the agri-sector and was highlighted last year when a non-Ravensdown shipment of phosphate rock was seized in South Africa
We hosted a delegation from the company that supplies phosphate rock from the non self-governing territory of Western Sahara They outlined how many of the local Saharawi people are benefitting from that suppliers social development programmes and how many familiesrsquo livelihoods depend on the continuing legal trade in rock from that part of the world It seems clear that no group of activists speaks for all Saharawi We support the United Nations in its efforts for a solution to this long-running complex political dispute and will continue to monitor the activities of our supplier
Innovation progress
Our Primary Growth Partnership programme investigating improved aerial spreading precision is at the three-quarter mark on its seven-year journey We partnered with Massey to develop the AirScanreg technology which uses a hyperspectral camera to scan 1000ha an hour and provide several layers of information for analysis Vegetation soil fertility and economically optimal fertiliser application layers can then be provided for an evidence-based plan that can be sent to the IntelliSpreadreg-enabled aircraft
Sixty six farms have now utilised IntelliSpreadreg where computer-controlled hopper doors apply fertiliser where it is needed instead of where it is not So far 14 of land on those farms was excluded from application because it was ineffective culturally sensitive or environmentally vulnerable Avoiding this land in a way that is safer for pilots is a win-win for productivity and the environment
Work ahead involves continuing validation work testing that actual results match the modelled and scanned results We are also testing algorithms and systems that can verify placement rather than only indicating where the door opened or closed Our fifth Aerowork plane to be equipped with the IntelliSpreadreg system will take flight in Whanganui
In other developments C-Daxrsquos robot version of the PastureMeter will be launching in 2019 and we continue our investment through the Fertiliser Association of New Zealand into the OVERSEER nutrient modelling tool We also launched the ClearTechreg effluent treatment system that has the potential to drastically reduce water use in the dairy sector
Efficiency is the key
We repeated throughout the year what we started to say in last yearrsquos Stakeholder Review Sales tonnage is not the key performance metric for this co-operative Indeed in those situations where the science showed that the farmer and environment would gain from applying less fertiliser then that was a win for Ravensdown
Our coated urea product N-Protectreg saw significant growth on last year Compared to uncoated urea this Fertmark-accredited product reduces nitrogen emission to the air and keeps more nitrogen available to the plant In a ldquonitrogen-constrainedrdquo world which is also sensitive to phosphate loss we would expect to see strong growth in this ldquosmart fertiliserrdquo category of products
This is an important way we can help with smarter farming and customers and staff are engaged with this approach In the past four years we have welcomed 1900 new customers to the Ravensdown ranks
I thank our former General Managers of Operations and Organisational Development Kevin Gettins and Tracey Paterson for their contribution to the leadership team and welcome their replacements Stephen Esposito and Katrina Benedetti Forastieri
Ravensdownrsquos contribution to premium food creation in New Zealand was celebrated at two all-staff events early in our financial year Morale remains high with staff engagement levels now in the top quartile of NZ companies that survey with Aon Hewitt
We continue to engage with a variety of stakeholders and have achieved a lot on their behalf I thank the whole team for their contribution and I know they are up to the challenge ahead Volatility and uncertainty are increasing around the world But the company is better positioned than ever to deliver value now and into the future
15Gregrsquos Report ndash CEORavensdown Stakeholder Review 2018
Financial commentary
Good financial performance and a healthy profit before rebate and tax of $63 million from our continuing operations allowed us to invest in areas aligned with our strategic priorities and continue delivering enduring value for stakeholders Our discontinued operations made a loss of $ 08 million after tax
The strong result enabled us to pay a full rebate of $47 per tonne which includes the interim cash rebate announced in March 2018 Your co-operative is retaining the $7 million profit to reinvest in the business in order to support our smarter farming purpose
Revenue was up as underlying volumes increased and margins were maintained at sustainable levels
Total expenses were up by $3 million mostly comprising an increase in sales and marketing expenses and the RampD component of operating expenditure This rise was consistent with our focus on enabling smarter farming which meant recruitment of environmental consultants maintaining the development programme that fast-tracks the training of new recruits and investing in research into new products and capabilities
The profit was actively impacted as we continued our asbestos removal programme spending $2 million in 201718 This is the fourth year of our programme Ravensdownrsquos broader capital reinvestment programme has led to an increase in non-cash depreciation
Equity has increased by $23 million to $429 million Our equity ratio before rebates increased from 73 to 78 After rebates our equity ratio continues to remain strong Total assets rose to $605 million We held more inventory than last year as a deliberate decision was made to import certain raw materials to mitigate possible short-term supply chain disruption
Property plant and equipment rose by $20 million on the back of continued reinvestment and new infrastructure projects including finishing the New Plymouth store We committed $2 million to further improvements that benefit health and safety
Intangible assets rose by $5 million with drivers being developments in our Enterprise Resource Planning software ClearTechreg and digital technologies such as HawkEyereg and aviation maintenance software RAMCO
Investments like these were made possible by a very positive operating cashflow of $98 million This consistently strong performance assists us to fund our capital investments
Bank debt reduced and trade payables increased due to the fact we held slightly more inventory and achieved more favourable payment terms with overseas suppliers
The board remains mindful of the need to provide financial returns and to maintain financial strength so the co-operative can reinvest in value-driving initiatives
As the business model on page 18-19 shows financial capital is one of six resources that we have an impact on and are impacted by The six are interconnected and need to be considered and reported on in an integrated way
The value created from financial capital is economic returns in the form of rebates to our shareholders and profits retained for future investment Economic returns are impacted by our investment in RampD technology infrastructure improvements our environmental initiatives and training our people This increases intellectual manufactured natural and human capitals in such a way as to ensure longer-term value is created
16 Financial CommentaryRavensdown Stakeholder Review 2018
Financial Commentary
-20
0
20
40
60
80
2014 2015 2016 2017 2018
NET PROFIT ($M)
Net prot before rebate and tax from continuing operations
Net prot after rebate tax and discontinued operations ($m)
73
19
10
46
62
51
1
63
7
-11
0
10
20
30
40
50
2014 2015 2016 2017 2018
NET CAPITAL EXPENDITURE CASHFLOW ($M)
21
3033
46
39
0
100
200
300
400
500
2014 2015 2016 2017 2018
TOTAL EQUITY ($M)
357380 395 406
429
0
1
2
3
4
5
2014 2015 2016 2017 2018
RESEARCH AND DEVELOPMENT ($M)
29
34
40 39
47
0
40
80
120
160
200
2014 2015 2016 2017 2018
OPERATING CASHFLOW ($M)
185
110 106
60
98
0
10
20
30
40
50
60
2014 2015 2016 2017 2018
SHAREHOLDER RETURN ($t) (including tax credits)
373
8
500
0
410
0
450
0
470
0
0
20
40
60
80
2014 2015 2016 2017 2018
EQUITY RATIO ()
6571
75 73 71
00
05
10
15
20
25
30
2014 2015 2016 2017 2018
ASBESTOS REPLACEMENT ($M)
2422
26
21
-20
0
20
40
60
2014 2015 2016 2017 2018
NET BANK DEBT ($M)
49
6
-8
39
28
OPERATING CASHFLOW ($M)
ASBESTOS REPLACEMENT ($M)
NET CAPITAL EXPENDITURE CASHFLOW ($M)
NET BANK DEBT ($M)
-20
0
20
40
60
80
2014 2015 2016 2017 2018
NET PROFIT ($M)
Net prot before rebate and tax from continuing operations
Net prot after rebate tax and discontinued operations ($m)
73
19
10
46
62
51
1
63
7
-11
NET PROFIT ($M)FROM CONTINUING OPERATIONS
RESEARCH AND DEVELOPMENT ($M)
SHAREHOLDER RETURN ($T) (INCLUDING TAX CREDITS) TOTAL EQUITY ($M) EQUITY RATIO ()
During 2014 our focus was on operating cashflows as we restructured our business
Increase in profit reflects an increase in volumes sold
We have continued to add shareholder value with increasing total equity
We are committed to proactively replacing asbestos throughout our network
Comprises the operating costs of research and the costs of supporting development of new initiatives
We have maintained the financial strength we have rebuilt over recent years
Year-end debt remains within a low sustainable band
Capital investment returns to our normal reinvestment programme Includes investments in intangibles
For the third year in a row we have returned cash back earlier with an interim rebate
17Financial CommentaryRavensdown Stakeholder Review 2018
CO
LLAB
ORA
TION INN
OV
ATI
ON
INTEGRATION
BUY SHIP
MAKE STORE
BUILDINGTRUST
MEASURE MAP MONITOR
TEST ADVISE
PRECISION APPLICATION
TRAINING AND DEVELOPMENT USE AND DEVELOP
TECHNOLOGY
RESEARCH ACTIVITIES
How we define and create value
RESOURCES
EXTERNAL FACTORSACTIVE GOVERNANCE AND RISK MANAGEMENT
HUMAN CAPITAL
FINANCIAL CAPITAL
MANUFACTURED CAPITAL
INTELLECTUAL CAPITAL
NATURAL CAPITAL
SOCIAL AND RELATIONSHIP CAPITAL
18 Business ModelRavensdown Stakeholder Review 2018
VALUE CREATED
REDUCED ENVIRONMENTAL IMPACTS (see pages 23-25)
ENGAGED STAFF IN A SAFER ENVIRONMENT (see pages 30-33)
ECONOMIC RETURNS (see pages 16-17)
STRONGER COMMUNITIES (see page 25)
OPTIMISED VALUE FROM THE LAND (see pages 26-29)
RELIABLE SUPPLY OF QUALITY AGRI-PRODUCTS (see pages 26-29)
LEADING TECHNOLOGY SCIENCE AND INFORMATION (see pages 34-41)
TO ENABLE SMARTER FARMING FOR A BETTER
NEW ZEALAND
KA PŪKEKOTIA A RONGOMĀTĀNE KA POHO
KERERŪ A AOTEAROA
19Business ModelRavensdown Stakeholder Review 2018
Why wersquore here
HOW WE DELIVER ON THAT PURPOSE
We provide the products expertise and technology to help farmers reduce environmental impacts and optimise value from the land
New Zealand exports 95 of the food that it grows This can be seen as a net export of the nutrients embedded in the food because plants have extracted what they need from the soil Ravensdown helps return those key nutrients by supplying the essential elements that all plants whether eaten by humans or livestock need to grow
As a farmer-owned co-operative our commitment as nutrient efficiency specialists is to enable our customers to supply the necessary amount of nutrients ndash no more no less ndash and help minimise losses for the benefit of the farm and the environment This takes the form of services like those listed on the opposite page
WHERE ARE WE PRIORITISING
Quality agri-products such as Kiwi-made superphosphate imported fertilisers aglime animal health seeds and agrichemicals are the backbone of our product offering
Certified nutrient management advisors and environmental consultants are backed up with cutting-edge technologies Special aerial cameras that can assess soil nutrients remotely or software that shows where best to tackle potential phosphate run-off are just two examples
Science is the foundation for all our advice and innovation We invest in research and collaboration with universities and Crown Research Institutes supporting knowledge-sharing conferences and publish papers in peer reviewed journals
Enabled people are the most effective people In a fast-changing sector we focus on the ability of our teams to adjust and respond so they can help get the job done
Trusted and leading is how we set out to be seen We know that nothing less than doing the right thing day in day out is the best way to achieve this
Our stakeholders want to create a better New Zealand and we see our role as helping them
achieve that by enabling smarter farming
Smarter farming can deliver stronger rural communities reduced environmental impacts and growing prosperity for the country as a whole
Smarter farming is about challenging all aspects of farming knowing improvements are always possible and definitely needed
We canrsquot help with smarter farming without working smarter ourselves We need to keep innovating and changing so that we can continue to walk the talk
20 Strategic FrameworkRavensdown Stakeholder Review 2018
Strategic Framework
In developmentExisting Service
KE
Y
DIAGNOSTIC AND PREDICTIVE TOOLS Analytical Research Laboratories
Physical test results for soils and plants measure levels and validate predictive models
Robust models Predictive tools improve decision making about phosphate-loss mitigation or nitrogen use efficiency
Aerial sensing Scanning soil nutrient levels and vegetation from aircraft
ADVISORY SERVICES Nutrient Budgets and
good farming practice On-farm certified advisors who maximise nutrient use efficiency
Environmental Impact Advice Largest team in NZ specialising in farm environment planning and mitigating farm impacts
WATER MITIGATION ClearTechreg
Dairy effluent treatment system that could reduce fresh water use by 17000 Olympic-sized swimming pools a year
Integrated Catchment Management A collaborative multi-discipline approach to environmental management at a catchment level
APPLICATION AND PLANNING IntelliSpreadreg
Computer-controlled topdressing aircraft doors adjust spreading rate and avoid sensitive areaswaterways
Precision spreading GPS guided certified groundspreaders reduce risk of under- or over-application of nutrients
Precision blending Smart fertilisers including N-Protect with coating that reduces gaseous emissions
HawkEyereg Visual mapping and decision-making tool that brings all information and records together
How our services reduce environmental impacts
21Strategic FrameworkRavensdown Stakeholder Review 2018
88 SPENT ON DIRECT PURCHASES FROM LONG-TERM PARTNERS WITH SUPPLY CONTRACTS
ENGAGEMENT SURVEY
LONG TERM PARTNERS WITH SUPPLY CONTRACTS
Ravensdown our key suppliers and ultimately our customers benefit from our strategy to have long-term relationships
When partner and preferred supplier performance is high we reward that with our loyalty and ongoing business Expectations are clear and measures are in place so we can provide detailed feedback where we would like improvements to be made With a select few partners we are able to have a deeper multi-levelled relationship and collaborate in areas other than the day-to-day business
Trust is at the heart of long-term relationships We work hard on that with our key suppliers We will be seeking more direct feedback on our performance and to see what we can do to cement our aspiration to be ldquocustomer of choicerdquo for these suppliers We will continue to collaborate internally and with our supply partners to bring new technologies and innovations to life in our pursuit of smarter farming
We survey our staff on a variety of topics as a way to understand where we are doing well and areas to work on
Conducting our survey through Aon Hewittrsquos lsquoBest Employerrsquos Programme allows us to be measured against the best rated employers in Australia and New Zealand
Our goal is to be one of the top five employers of choice and the trends behind these surveys are one important indication of whether we are on track
Our overall engagement lifted 2 across the company to see us meeting the threshold for the ANZ Top Quartile of Aon Hewittrsquos Best Employers
5040
30
20
100
80
6070
90100
Bottom Quartile
Top Quartile
2018 ENGAGEMENT SCORE(2017 66)
68
Moderate Zone
Earning the right to lead
Ravensdown has many stakeholders Customers employees suppliers neighbours ndash all expect us to continue to do what we said we will do Building a resilient relevant business
is a strategic priority and of course this means change Throughout this change we will track our carbon footprint staff morale and customer goodwill
22 Trusted and LeadingRavensdown Stakeholder Review 2018
Trusted and Leading
Over time measures will be expressed as total tonnes of carbon dioxide (CO2) and CO2 per unit of output such as fertiliser tonnage
Mine to Port is the energy used in the transfer of materials from the source mine or plant to the Ravensdown ship
More than three quarters of our emission profile is represented by shipping As a ship charterer we look forward to the carbon reduction commitments being made by the international shipping industry becoming a reality
Manufacturing and distribution includes ship-to-store emissions in New Zealand and domestic operations Because the process of manufacturing superphosphate generates electricity our three acid plants can contribute electricity to the national grid
This electricity counts as a credit to our emissions profile The category also includes coal used in lime drying and fuels for New Zealand distribution to the stores network Aerial spreading entails the aerial operations that are controlled by Ravensdown
As a signatory to the Sustainable Business Councilrsquos Climate Leaders Coalition Ravensdown will actively seek to monitor reduce and report on its carbon footprint
The greenhouse gas inventory currently excludes all Joint ventures and C-Dax Limited
Limited assurance has been provided for our greenhouse gas emissions inventory by Ernst amp Young New Zealand Limited The Limited assurance statement is available in our integrated reporting website httpsintegratedreportingravensdown conzcontentdownloadsAssuranceReportpdf
154407 tCO2e
TOTAL CARBON FOOTPRINT 2017
MINE TO PORT501 tC02e
INTERNATIONAL SHIPPING117579 tC02e
AERIAL SPREADING5215 tC02e
MANUFACTURINGAND DISTRIBUTION31112 tC02e
Carbon footprint For the 2017 calendar year Ravensdown has compiled its first carbon footprint report focusing initially on its
own operations rather than upstream or downstream activities of its suppliers or users of its products
23Trusted and LeadingRavensdown Stakeholder Review 2018
There were four breaches of resource consents or general environmental rules in 201718
1 Hinds store had a non-compliance letter after Environment Canterbury reviews of consent compliance in February 2018 It related to aspects of a 2008 consent that had not been fully implemented By April the site was compliant with its resource consent
2 Christchurch Works is in the Hayton Stream catchment The City Council holds a stormwater consent with Environment Canterbury An infringement notice and fines totalling $1500 were incurred for a stormwater escape incident that the company reported
3 Napier Works ndash on 30 May 2018 a hole developed in a fibreglass pipe carrying acidic scrubber liquor from the manufacturing process The pipe was close to the main road Clean up of the four- minute emission entailed shutting the road for 35 hours Drains were protected and clean-up liquid was returned to the plant
4 Napier Works ndash in the April 2018 acid plant start up the company notified the Hawkersquos Bay Regional Council that it had breached National Environment Standards for sulphur dioxide emissions to air The short-lived breach has been addressed by venting to a higher point In relation to the incident an infringement notice and an abatement notice were issued in July 2018
In addressing a noncompliance letter from last year the Timaru store and Environment Canterbury have been working closely on understanding stormwater and seepage-related issues including isotopic testing currently underway
EMISSIONS OVER THREE SITES
Across our manufacturing sites we have reported on our atmospheric emissions for over 18 years We monitor state any breaches and record any interventions
Full details by site can be seen in the Operations Environmental Report 2018 on the company website
00
05
10
15
20
2014 2015 2016 2017 2018
kg S
O2
tonn
e su
per
0000
0001
0002
0003
0004
0005
0006
2014 2015 2016 2017 2018
kg F
ton
ne su
per
STACK FLUORIDE DISCHARGED TO AIR (KG F PER TONNE OF FERTILISER MANUFACTURED)
SULPHUR DIOXIDE DISCHARGED TO AIR (KG SO2 PER TONNE OF FERTILISER MANUFACTURED)
2419 2220172018 2016
NET PROMOTER SCOREreg
MORE PRECISION BLENDING
The co-operativelsquos two precision blending plants allow high quality blends to be made for specific farm requirements
At the Christchurch precision blending plant proof of the benefits on the new Surflex technology can be seen in the statistics on blend accuracy Blends were dispatched with an average variation from that ordered weight of only -006 with a tight standard deviation of the variation at 104
Customers continue to show trust in Ravensdown through their likelihood to recommend us to a friend or colleague
The Net Promoter Scorereg taken from our annual Customer Satisfaction Survey showed 42 promoters against 23 detractors The 2018 score was comparable to our long-term average but fell from 2017 which was a year of growing customer service expectations and some known service issues
Engagement with our stakeholders is a vital part of our efforts to learn what matters to them and deliver on that
Images on opposite page1 Environmental consultant John Holmes gets his hands dirty
at one of the Lend a Hand days Each employee was given a volunteer day to help out in a local community
2 Chief Scientific Officer Dr Ants Roberts leads the children of Pukekohe into the local soils
3 Agri Manager Rei Marumaru is on hand as a shareholder takes a virtual reality tour around the company
4 Technical Development Manager Mike White presents to a delegation from Precision Agriculture Association of New Zealand
5 Open days throughout our manufacturing sites attracted plenty of neighbourly interest
6 A suppliers cargo is scrutinised as part of Ravensdownrsquos robust biosecurity system
7 General Manager Innovation and Strategy Mike Manning talks nutrient management and good farming practices with Minister for Primary Industries Damien OrsquoConnor
8 Our staff at Analytical Research Laboratories took delivery of two robots this year
9 New Zealand Dairy Industry Awards (winners shown) FMG Young Farmer Contest and Agri Women Development Trust were the largest sponsorships in a portfolio that included hundreds of organisations
24 Trusted and LeadingRavensdown Stakeholder Review 2018
1
4
6
8
5
7
9
2 3
25Trusted and LeadingRavensdown Stakeholder Review 2018
The Fertmark programme was set up in 1992 to give New Zealand farmers confidence in the chemical quality of fertiliser and associated claims The scheme is managed by the farmer controlled Fertiliser Quality Council
Ravensdown has the highest number of Fertmark product registrations of any company These products are independently audited every six months
All agricultural compounds require authorisation under the ACVM Act 1977 either by registration or by exemption
FERTMARK STANDARDS
OF ALL ANIMAL HEALTH AND AGCHEM PRODUCTS ARE EITHER REGISTERED OR APPROVED BY EXEMPTION SO MEET ACVM REQUIREMENTS
938 932
939971
OF RAVENSDOWN FERTILISER TONNAGE SOLD HAD FERTMARK REGISTERED COMPONENTS
OF RAVENSDOWN LIME TONNAGE SOLD WAS FERTMARK REGISTERED
20172018 2016-17
2016-17
100
20172018
Products that fuel food creation
Whether itrsquos fertiliser lime seed agchem or animal health products farmers and growers need products that are fit for purpose suitable for New Zealand conditions and available when needed With so many moving parts and interactions across a global supply chain
wersquore determined to keep getting it right
26 Quality Agri-ProductsRavensdown Stakeholder Review 2018
Quality Agri-Products
Particle sizing distribution
Particle size is a crucial quality metric The ideal sized granule will improve coverage and spreading efficiency and reduce dust Some variation is needed but either extreme will have implications for the environment and for precision spreading
As indicated from the graphs Ravensdown have set a target particle-sizing band for each product (superphosphate 05 mm to 56 mm and urea 2 mm to 48 mm) The target is to ensure that we provide high quality products and Ravensdown continues to improve our focus on achieving ideal particle sizing
SUPERPHOSPHATE PRODUCT SIZING 2015 - 2018
UREA PRODUCT SIZING 2015 - 2018
Band 2015 - 2016 2016 - 2017 2017 - 2018
KE
Y
05mm0mm 1mm 14mm 2mm 28mm 4mm 48mm 56mm 67mm0
10
20
30
40
50
60
70
80
90
100
Cum
ulat
ive
P
assi
ng
Target setting05mm0mm 1mm 14mm 2mm 28mm 4mm 56mm 67mm
0
10
20
30
40
50
60
70
80
90
100
Cum
ulat
ive
P
assi
ng
Target setting
27Quality Agri-ProductsRavensdown Stakeholder Review 2018
In addition to our low-risk import scheme we periodically assess preferred suppliers against criteria including
Ethics and alignment to our Supplier Code of Conduct Delivery performance Collaboration Meeting quality specifications quality improvements Innovation
Ravensdown continues to develop enduring relationships that deliver long-term sustained value to both parties We will increase our focus on performance and relationship management A few key supplier partnerships will be further nurtured and collaboration will be at the heart of this We will review and modify our evaluation criteria to place more emphasis on sustainability
We continue to work with our suppliers to address opportunities to improve product quality one of which is improving the management of product through our own supply chain in a consistent manner
Ravensdown has invested in independent annual audits of bulk fertiliser suppliers for over five years Our system meets the highest standards approved by MPI and ensures consistent quality and low risk biosecurity
Fertiliser annual audit
Quality and biosecurity check
External independent verification authority
Our entire supply chain from source is independently audited annually and assessed as a low-risk biosecurity threat and each shipment follows strict criteria This includes stringent inspection of shipsrsquo holds prior to loading This means that when the vessel reaches New Zealand it can commence discharging straight away While there is additional cost at the load port this is in the main offset by not having to wait in New Zealand prior to discharging
Ravensdown will continue to invest in our annual supply chain audits to ensure we have low risk sourcing and consistent high-quality product We understand the importance so take all measures to mitigate biosecurity risk to New Zealand As we identify new suppliers we will ensure we qualify them to the same high standards
From time to time we import product from an alternate supplier either as a trial or to meet unexpected seasonal demand In these circumstances we liaise closely with MPI and product is subjected to normal MPI clearance procedures at the New Zealand border This year we imported urea and RPR in this way accounting for 3 of our total imported volume
OF BULK IMPORTS ARE LOW RISK (201617 100)97
LOW-RISK IMPORTS AND BULK VESSEL QUALITY
BULK VESSEL FERTILISER IMPORTED MET OUR SPECIFICATION FOR PHYSICAL AND CHEMICAL QUALITY (201617 95)94
85 OF INTERNATIONAL SUPPLIERS PERFORMANCE IS EVALUATED
Quality of products are assured through a continuous improvement culture a long-term programme of investment and systematic development by a team of technical operations and process engineers at each of the three plants
INVESTMENT IN INFRASTRUCTURE
Major projects are organised centrally to mitigate risk Improvements to the store network such as roofs and doors as well as conveying blending and loading systems all improve the quality of the product used by spreaders and farmers
INVESTED IN OPERATIONS AND STORES (201617 ndash $302M)
$216m
28 Quality Agri-ProductsRavensdown Stakeholder Review 2018
CASE
STU
DY
Producing quality food for humans or livestock demands quality inputs And thatrsquos the driving passion of Ravensdown Procurement Manager Chad Gillespie
Chadrsquos been with us for more than six years on a mission to deliver consistent ndash and ever-improving ndash product quality ldquoIt really starts with understanding the customer needs and then selecting the best product suppliersrdquo advises Chad ldquoSo wersquove worked hard on developing a clear evaluation criteria Then itrsquos important to keep monitoring and providing feedback including at least two face-to-face meetings a yearrdquo
With suppliers located around the globe Chad and his team travel frequently But proper oversight is essential when products have long journeys to market ldquoA typical example is ureardquo says Chad ldquoIt comes from Saudi Arabia where it goes to a port store facility Well send a vessel to get loaded then it takes around 30 days to transit to New Zealand but the journey is far from over When it arrives it typically discharges into three to five port stores Itrsquos put into hoppers using the ships cranes then onto trucks and sent to stores From there it may be bagged up blended coated or loaded as a straight product onto another truck and taken to farm Or it could go to another market store before being sent out onto farmrdquo
Maintaining product quality during all this is a constant challenge ldquoUntil now monitoring at sea has mostly been confined to checking
WErsquoRE ALL ABOUT PRECISION AGRICULTURE AND THAT DEMANDS CONSISTENT QUALITY
sailing progress via GPSrdquo says Chad ldquoBut soon well be installing data loggers in shipsrsquo holds recording things like temperature and humidity during transit
ldquoWhen product is handled its all about retaining the physical characteristics and not introducing any contaminantsrdquo he adds ldquoOur logistics and stores people are focussed on providing the best storage and handling to minimise crushing of granules and to ensure no external moisture is introduced Stock rotation is also important Urea is a very challenging product that can take in and expel moisture easilyrdquo
Product characteristics arenrsquot the only challenges facing Chadrsquos team More is expected across the board ldquoFarmers always expect that the product will actually do its job But I think more recently theres an expectation that well develop solutions to help with their environmental challengesrdquo he says ldquoOne of our values is putting the customer at the centre of everything we do We also have some pretty clear priorities including our focus on product quality In itself it will help farmers with environmental challenges Wersquore all about precision agriculture and that demands consistent qualityrdquo That precision helps farmers get optimal yield with lower inputs helping meet consumer expectations of quality food
produced with lower environmental impact Our N-Protectreg coated urea can help to lower environmental impact
Another challenge one frequently in the public eye is biosecurity ldquoMinimising biosecurity risk has been a priority in Ravensdown for over six years nowrdquo says Chad ldquoWith time and effort weve developed a very robust system in terms of fertiliser importation involving supplier audits every yearrdquo
More collaboration and engagement also figure in Chadrsquos quality quest ldquoTo improve product quality we need suppliers on-side as well as neighbours the wider community local authorities and most importantly our peoplerdquo
Elsewhere its about more direct control One example being Ravensdown Shipping Services ldquoOur shipping joint venture helps source efficient vessels that are fit for purpose So we can be sure theyrsquore reliable they turn up on time and most importantly theyre cleanrdquo
Collaborative relationships empower our people and suppliers to be open and pay greater attention to detail At Ravensdown ensuring the highest product quality means more is expected of our people than ever before Itrsquos a challenge theyrsquore more than up to
The many challenges of delivering a quality product
To view video please visitravensdownconzintegratedreporting
29Quality Agri-ProductsRavensdown Stakeholder Review 2018
43
53
REPORTED HAZARDS AND INCIDENTS ASSESSEDINVESTIGATED WITHIN 48 HOURS
CORRECTIVE ACTIONS TO MANAGE HAZARDS AND INCIDENTS COMPLETED ON TIME (ON OR BEFORE THEIR DUE DATE)
We have set two key performance measures to ensure that we manage our hazards and incidents in a timely manner These measures have been chosen because they build trust in the system Timely assessment and management encourages people to report issues as they know they will be promptly addressed
The jump towards our 2019 target is expected because of changes made to the ways in which incidents are reported and escalated up through management levels Data on overdue hazard assessments will also be available
Corrective actions are determined to manage hazards and incidents to protect people from harm Corrective actions were taken in the majority of cases ndash often this was done immediately without the need to raise a formal corrective action All actions relating to serious hazards or incidents will be completed on time
HAZARD AND INCIDENT MANAGEMENT
TARGET 2019
TARGET 2019
201718
201718
gt90
gt90
1234
REPORT
HAZARD AND INCIDENTS 4 STEP APPROACH
ASSESS THEIR RISK
IMPLEMENT CORRECTIVE PREVENTATIVE ACTIONS
CHECK ACTIONS ARE EFFECTIVE
Reporting 201617 201718
LTI 3 8Medical Treatment 33 33
Restricted Duty 1 2First Aid 18 36
Property damage 85 88Close Calls 80 88Hazards 90 104
A broad strategy is in place intended to manage risks to health and safety of our people and others
For this report we include metrics on proactive hazard management incident reporting and corrective action
HEALTH SAFETY AND WELLBEING
People with ambition for better
Over 642 employees and many more contractors make up a powerful extended team Collective wisdom is put to a common purpose New insights are built every day But enabling people takes constant focus and a positive safety oriented culture
30 Enabled PeopleRavensdown Stakeholder Review 2018
Enabled People
Lost time amp recorded injury frequency rates
At Ravensdown we genuinely care about the safety and wellbeing of our people and our extended family throughout the community
Rolling 12 monthly LTIFR is a calculation used to measure the average number of lost-time injuries (those injuries that are serious enough to require time off work) over the past 12 months The average has decreased from 148 to 123 representing a 162 decrease
This is because of a more proactive approach to identifying and managing hazards and encouraging reporting of incidents and close calls so that they can be investigated to prevent a recurrence and subsequent injury
Rolling 12 monthly TRIFR is a calculation used to measure the average number of recordable injuries (those injuries that are serious enough to require medical attention or more) over the past 12 months The average has been increasing from June 17 as a result of an increase in the number of recordable injuries being reported The majority of these injuries have been minor injuries that may not previously have been recorded
Reporting all incidents (injury and close calls non-injury) is an important part of our strategy as it allows us to work together to investigate and implement measures to prevent a recurrence
85162
LTIFR
TRIFR
DECREASE FROM 2016 TO 2018
DECREASE FROM 2016 TO 2018
ROLLING 12 MONTH TRIFR(TOTAL RECORDABLE INJURY FREQUENCY RATE)
ROLLING 12 MONTH LTIFR(LOST TIME INJURY FREQUENCY RATE)
Jun 16 Dec 16 Jun 17 Dec 17 May 18
No
of T
RIs
per 2
00
00
0 m
an-h
ours
0
2
4
6
8
10
Jun 16 Dec 16 Jun 17 Dec 17 May 18
No
of LT
Irsquos p
er 2
00
00
0 m
an-h
ours
0
1
2
31Enabled PeopleRavensdown Stakeholder Review 2018
STAFF TURNOVER
DIVERSITY TRAINING SPEND
LIVING WAGE
A drive to deliver personalised structured and focussed training programmes is now supported by a new Learning Management System We can ensure staff are fully able to do their jobs for the benefit of our stakeholders and can develop our people for future opportunities
Ravensdown will continue to monitor the living wage as it develops and ensure all permanent staff are paid at or above the NZ living wage
FEMALE MALE
31 69
When it comes to gender mix the focus is on active monitoring training to tackle conscious and unconscious bias and recruiting the best person for the role
PERMANENT EMPLOYEES ARE PAID AT OR ABOVE THE NZ LIVING WAGE100
$800kSPENT ON TARGETED TRAINING AND DEVELOPMENT 201718
(201617 $1M SPENT ON TRAINING AND DEVELOPMENT)
201718(201617 8)11
Average turnover for 5 years is 88
Our stakeholders can be confident that the knowledge advice and service they receive is from stable engaged staff ensuring consistency of service and knowledge
GENDER
AGE
lt40 40-59 gt590
10
20
30
40
50
60
32 Enabled PeopleRavensdown Stakeholder Review 2018
CASE
STU
DY
To view video please visitravensdownconzintegratedreporting
While Ravensdownrsquos advanced technology often takes the limelight itrsquos Ravensdown people who are driving smarter farming every day
Few realise Ravensdown has the largest number of Certified Nutrient Management Advisors in New Zealand
This is no accident ndash rather a carefully designed plan to attract the very best graduates and enable them through training clear career pathways and stewardship in the field
At the Ravensdown store in Tirau 24-year-old Taylor Bailey is an impressive example of how the Ravensdown Development Programme is enabling success for a new generation of agri managers Coming from a well-known dairy farming family in Mahoe Taranaki farming is very much in Taylorrsquos blood Like many of our graduates Taylor came from Massey University where she completed a Bachelor of Agri Commerce ndash majoring in farm management
Soon after Taylor was invited to join the Ravensdown Development Programme and spent eight months in Christchurch where she studied Fert 101 Animal Health and Agronomy Recently shersquos completed the intensive Advanced Certified Nutrient Management Course through the New Zealand Fertiliser Association
Smart farming is hitting the ground running
and Massey University The final part was completing her farmer reports to become a Certified Nutrient Advisor
At this young age the achievement is impressive but Taylor is by no means alone The entire focus of the Ravensdown Development Programme scheme is to produce a well-prepared and enabled future generation of on-farm advisors who can deliver first-rate knowledge on fertiliser animal health and agronomy from the get go
Taylor knows todayrsquos farmers are expecting far more and Ravensdown is responding ldquoCustomers are definitely expecting more of advisors Weve got a wide range of products and services that we provide so we need to be definitely well-skilled in those areasrdquo says Taylor
But as any farmer will testify you canrsquot learn everything from a book so Taylor meets farmers attends local discussion groups and keeps up to date on the latest environmental issues
ldquoWere no longer just a fert rep these days Were also giving advice and recommendations around agri-chemicals
seed products and animal health Theres a lot more environmental scrutiny on farmers so we need to be up with regulations specifically with the fertiliser side of thingshelliprdquo
Always driven Taylor also enjoys the support she gets from her North Island team and the expert agronomists and animal health technical managers who give her the extra confidence and motivation to always do more for her clients
Of course this notion of a well-educated and empowered new generation is not without economic value ldquo It definitely benefits shareholders People are coming into jobs up to speed and with a greater understanding of the whole farm systemrdquo says Taylor
Being part of the new generation that will drive change and smarter farming is something Taylor relishes She also has a few changes shelsquod like to see
It would be great to see farm owners involving employees in the decision-making processes they face such as meetings to discuss their seasonal fertiliser plans Sharing knowledge is a really powerful thing and in turn will result in a more skilled industry
WErsquoRE NO LONGER JUST A FERT REP THESE DAYS
33Enabled PeopleRavensdown Stakeholder Review 2018
Game changing science
Science and research are the reasons why Ravensdown is seen as a nutrient efficiency specialist Our investment in RampD and partnerships with universities mean ideas
with game-changing potential can be explored But it is our field-based team and the customers who trust their advice that take the ideas and turn them into a better reality
Description
Value
Collaboration
Status
Future expectation
Treats dairy effluent ndash enabling water recycling and increased effluent storage capability
The technology produces lower volumes of effluent enabling enhanced utility of storage and use Significant volumes of water are available for recycling
Lincoln University
Public announcement of pilot project was made on 3 May 2018
Canterbury is the first region for ClearTechreg release followed by the major dairy regions
Remote sensing of the nutrient status of soils
Fast and efficient method to produce layers of data from a single flight including soil fertility vegetation type and a digital surface map at a square-meter level
Massey University
AgResearch
We are at the end of year 5 of the seven-year programme Project extension to cover North Canterbury and Southland means 90 percent coverage for New Zealand hill country
Commercial delivery of current and emerging scanning technologies
AIR SCANreg
34 ScienceRavensdown Stakeholder Review 2018
Science
Description
Value
Collaboration
Status
Future expectation
Models phosphorus and sediment losses at farm and catchment scale
The model allows the identification and materiality of farm nutrient and sediment critical source areas and the efficacy of mitigations
Victoria University of Wellington
Undergoing field verification In development end of this year
Expect to be used mainly by Ravensdown Environmental consultants in catchment studies in collaboration with Beef and Lamb and regional councils
Models nutrient balances including nitrogen loss estimates at a farm scale
Models farm system nutrient cycling and the consequential nutrient losses Focus on outputs maintains farming flexibility and innovation This world-class model allows farm system scenarios to be compared to a baseline
AgResearch
Plant amp Food
Landcare Research
Overseer Limited
Widespread adoption with ongoing upgrades
Expect to see an increased uptake nationally as farm systems changes are required to comply with emerging regulations on nutrient losses
Description Enables trust through evidence ndash fertiliser released at the right place at the right rate
Value Technology-enabled aircraft allow fertiliser plans to be accurately delivered by electronic instruction Farmers can trust their fertiliser investment is applied as intended with proof of release records available
Status 4 Planes in operation
Future expectation
6 capable aircraft by May 2019
Ravensdown has an ownership interest
reg
35ScienceRavensdown Stakeholder Review 2018
WE CANNOT FARM LIKE WE USED TO IN THE PAST SO OUR SYSTEM NEEDS TO BE MORE PRECISE MORE ENVIRONMENT FRIENDLY
36 ScienceRavensdown Stakeholder Review 2018
ClearTechreg is just such a breakthrough Developed in partnership with Professors Keith Cameron and Hong Di of Lincoln University ClearTechreg is an effluent treatment process that slashes the use of fresh water in dairy farming
ClearTechreg allows us to clarify effluent at the dairy shed to produce water clean enough for recyclingrdquo explains Professor Cameron ldquoItrsquos then used for washing the yard where the cows come in for milking The technology uses a coagulant often used in treating drinking water and itrsquos a very similar process The coagulant allows the little particles of soil and dung in the effluent to coalesce into larger particles which then have enough weight to sink to the bottom of a tank This means the top becomes clear enough to recycle and wash down the yardrdquo
The potential savings in water use and reduction in environmental impact are huge says Professor Cameron ldquoUsing the backing gate where the cows are waiting to go in for milking on Lincoln Universityrsquos dairy farm where we milk 555 cows we can cycle enough water every day to wash the yard completely Thatrsquos around 20000 litres recycled a day Scale that up nationwide
and we could save around 42 billion litres of water annually Thatrsquos a big numberrdquo
Making better use of water resources is not the only advantage of ClearTechreg Professor Hong Di emphasises the benefits across the board representing the sort of leap agriculture has to take to meet societyrsquos growing expectations ldquoWe cannot farm like we used to in the past so our systems need to be more precise more environmentally friendly Consumers are demanding quality food and to know that it has been produced in environmentally friendly sustainable ways The sort of technology that wersquore talking about with ClearTechreg thatrsquos a step change As well as potentially saving so much water each year you also reduce E coli leaching and phosphorus ClearTechreg shows how science can help Ravensdown and its shareholders respond and succeedrdquo
Partnerships with scientists like Keith Cameron and Hong Di are only going to be more important in the future and the bonds closer ldquoAs well as the research and development of new technologies therersquos also capability buildingrdquo says Professor Cameron ldquoIn that we train a lot of the farmers of the future at Lincoln University We also train students who go on to be
CASE
STU
DY
employees of Ravensdown A very good example is the creation of the environmental group at Ravensdown who support farmers to develop environmental plans and nutrient budgets A number of those new staff have come through training at Lincoln Universityrdquo
The search for game-changing innovations like ClearTechreg has become more determined than ever as expectations of Ravensdown and scientists themselves increase Something Professor Cameron is well aware of ldquoI think society is expecting more from scientists There are growing concerns about the environment and finding solutions to those environmental problems requires good robust science Itrsquos also why wersquore seeing greater links between research and industry to ensure that the science that gets done in the lab doesnrsquot just produce a paper thatrsquos published in an international journal it actually produces a technology that flows from the laboratory to the farm The linkage between ourselves Ravensdown and Ravensdown shareholders shows this perfectly where the investment in science creates new technologies new systems and new methods that take everyone forwardrdquo
The new technologies Ravensdown provides to shareholders often have their roots in the laboratory And sometimes itrsquos not about a new product or digital advance so much as a smarter way of doing things
Scientific breakthrough set to transform dairy effluent
To view video please visitravensdownconzintegratedreporting
37ScienceRavensdown Stakeholder Review 2018
We are committed to being at the forefront of where the physical world of farming meets the digital world Use of farm mapping software enables customers to farm smarter and accurately Nutrient management crop and livestock production all benefit from improved record keeping and performance analytics We are focussed heavily on increasing the number of customers using mapping technology and are investing in RampD to increase the range of services this software can accurately provide
Maps provide farmers oversight of their whole farm at a glance Embedded throughout the map are the records of what has been applied in detail and what the options are to improve productivity The increasing demand on farmers for managing the environment requires better record keeping and transparency Developments in automation can reduce the amount of time the farmer spends behind a desk enabling more time on the farm We believe our customers own their information and have designed HawkEyereg to enable greater collaboration with other industry partners
MAPPING TECHNOLOGY
Use of mapping technology to manage efficient use of nutrients and keep records of paddock activity
CUSTOMERS ACTIVELY USING SMART MAPS HAWKEYE DURING THE YEAR2682
Technology is a key driving force behind sector-wide improvement It opens up new opportunities new ways to track progress make decisions demonstrate performance
and make connections with end consumers Our team uses some amazing tools to enhance the service they provide and the tool ndash and the person using it ndash cannot stand still
Technology Enabling smarter farming
38 Technologies and ServicesRavensdown Stakeholder Review 2018
Technologies and Services
HawkEye is map-based software that helps farmers make smarter decisions for better farm and environmental outcomes
BENEFITS FOR FARMERS
Improved nutrient amp feed decisions
Reduced office time
Managing environmental impacts
Increased productivity
More time to farm
Licence to operate
BENEFITS FOR RAVENSDOWN
Customer collaboration
Data automation
Useful tools for all farmers
Valuable discussions
More time to add value
Stronger relationships
THE IMMEDIATE PROCESS
Support Ravensdowns core business - Nutrient pasture and crop management environmental footprint
Easier collaboration between customer and Ravensdown - Enabling our staff to deliver
Providing excellent service with efficiency - Automation of ordering spreading and online data gathering
BY PROVIDING
Farm mapping
Nutrient planning and forecasting
Pasture performance management
Product ordering and spreading
In-field tools
Test results and agronomy plan visualisation
Digital record keeping and reporting
Nutrient compliance management amp reporting
Spreading proof of placement
Farm feature amp hazards
Sharing and collaboration
Personalised support
INSIGHT TO ACTION
Coming soon
39Technologies and ServicesRavensdown Stakeholder Review 2018
USE OF AGRONOMY PLANS FOR EFFICIENT USE OF NUTRIENTS AGROCHEMICALS AND SEED
PROOF OF PLACEMENT
This enables our customers to apply the right amount of fertiliser (nutrient) Published agronomy plans are a measure of how many of our customers are using our recommendations
In addition the agronomy plans include the right agrochemical recommendation ensuring the best product and application is chosen for the health of the crop or pasture livestock and environment
All of this detail is recorded and traceable enabling a stronger story to be developed about the farm and the produce grown on it
Ravensdown takes soil test measurements and makes recommendations to farmers about where and what amount of nutrient should be applied
This forms the basis for an agronomy plan which can be produced by Ravensdown We expect this number to increase as farmers become more aware of the need for tighter control over their nutrient application
The use of GPS-enabled spreading technology enables us to measure how effectively we are recording and tracking nutrient application We aim to increase the total traceability of nutrients applied over time By recording spreading in both aircraft and groundspreading trucks we are able to capture data not only of Ravensdown fertiliser that has been applied but to provide better transparency for all users of our spreading technology This benefits all New Zealand farmers
Recently we signed an agreement with TracMap New Zealandrsquos largest provider of spreading technologies enabling us to capture a large proportion of total fertiliser tonnes spread accurately as well as agrochemical spray history Variable rate application is now possible through our investment in our Primary Growth Partnership ldquoPioneering to Precisionrdquo in hill country as well as ground spreading meaning the right product can be applied at the right rate in the right place What percentage of total tonnes applied has been applied at a variable rate will be a key benchmark indicator for us moving forward
245739RAVENSDOWN FERTILISER TONNES CAPTURED BY GPS-ENABLED PROOF OF PLACEMENT TECHNOLOGY
CUSTOMERS PERFORMED SOIL TESTS ON THEIR FARMS6448
TESTING TO IMPROVE FARM PERFORMANCE
8362
46
PUBLISHED AGRONOMY PLANS
OF CUSTOMERS HAVE BEEN PROVIDED AGRONOMY PLANS
40 Technologies and ServicesRavensdown Stakeholder Review 2018
A perfect example is the work we do with arable farmer Eric Watson of Wakanui in mid Canterbury
Eric is the Guinness World Record holder for wheat production per hectare a title he has won more than once Part of the credit comes down to the way he works with Ravensdown including his local Senior Agri Manager Dan Copland Danrsquos worked with Eric and his wife Maxine for over four years ldquoIts really something Im passionate about getting crop nutrition rightrdquo says Dan ldquoEspecially with the precision nutrient management siderdquo
The precision Eric and Dan apply to crop nutrition and soil management certainly is impressive aided by the Ravensdown technology deployed on Ericrsquos mid Canterbury land Comprehensive soil testing and smart mapping gauge the precise nutrition needs of every paddock It shows not just which paddocks require fertilising but exactly what is required and where avoiding over-application Itrsquos smart but the pace of change with accompanying expectations is fast ldquoIts very rapid developmentrdquo says Eric ldquoI think the shareholders do expect more from their fertiliser company including spreading technologyrdquo
CASE
STU
DY
Helping meet those growing expectations is our newest precision agriculture tool HawkEyereg This integrated mapping and compliance tool offers even more accuracy in measuring whatrsquos needed for optimum soil health and yield further reducing environmental impacts ldquoHawkEyereg is a decision support tool it can help with farm recording it can help with precision placementrdquo advises Dan ldquoIrsquove been with Ravensdown eight years and technology-wise itrsquos definitely come on leaps and boundsrdquo HawkEyersquos power comes from using three perspectives of pasture production imagery from the air nutrient input and pasture quantity on the ground and diagnostic status of the soil And itrsquos being made available for any farmer to use not just Ravensdown shareholders
Inevitably as technology improves so does the amount of data generated lsquoBig datarsquo as itrsquos known offers a world of possibilities but only when it can be applied in practical ways Bryan Inch our General Manager for Customer Relationships understands the risks of drowning in a sea of data ldquoTherersquos already plenty of information being captured and that will only increase in the futurerdquo says Bryan ldquoSensors on irrigators farm gates spreading trucks and
silos complement wearable technology on animals soil tests and aerial pasture scanning Itrsquos making sense of what those sensors say that matters turning data into insightful decisionsrdquo Thatrsquos why all Ravensdown technology comes with dedicated support from technical experts and field-based Agri Managers
Back on Ericrsquos farm technology has helped do more with less to the benefit of the environment and the balance sheet ldquoI think Ravensdown technology has a big role to play in helping New Zealand reduce the impact of nutrientsrdquo says Eric ldquoIt can show you shouldnt be putting so much fertiliser on here and in some cases that more needs to go on there Crops will grow better and if youre wasting nutrients youre wasting moneyrdquo
Itrsquos not just shareholders who are expecting more either something Eric is aware of ldquoI think that societys expecting more from farmers with cleaner waterways and swimmable rivers so technology will certainly have a part to play in that Theres a big need for farming to keep improving and thats what the public wants to seerdquo
As expectations grow Ravensdown has responded by developing new technologies that let us do more for our farmer shareholders
The Canterbury wheat that beat the world
To view video please visitravensdownconzintegratedreporting
THERES A BIG NEED FOR FARMING TO KEEP IMPROVING BECAUSE THATS WHAT THE PUBLIC WANTS TO SEE
41Technologies and ServicesRavensdown Stakeholder Review 2018
Employees
GovernanceRavensdownrsquos governance structure is set up to promote accountability and to
support its ability to create value in the short medium and long term It provides insight on strategy implementation and direction while supporting ethical
compliant behaviour throughout the business
42 GovernanceRavensdown Stakeholder Review 2018
Governance
Ethics
The Board of Directors has developed a Code of Business Conduct and Ethics to give effect to Ravensdownrsquos core values and to guide all employees and directors in our relationships with our stakeholders Key parts of this code include
Company Values
Our decisions and personal behaviour will at all times be consistent with our core values of
Successful co-operative ndash We put the customer at the centre of everything we do
Empowered people ndash We choose the best people keep them safe and enable them to do their best
Enduring relationships ndash We develop long-term relationships based on integrity and trust
Environmental leadership ndash We strive to lead in the field of sustainability
Driving Innovation ndash We drive the business forward by finding better solutions
These values mean that we will
Act honestly and fairly with due skill care and diligence in the interests of all of our stakeholders
Demonstrate respect for key moral principles including diversity individual rights equality and dignity
Value personal and professional integrity trustworthiness and competence
Fraud Policy
Ravensdown has a philosophy of ldquozero tolerancerdquo towards fraud both inside and outside of the company We value the integrity of our staff and recognise that they have a key role to play in the prevention detection and reporting of fraud We therefore ask them to be vigilant at all times and to report any concerns they may have at the earliest opportunity We are committed to creating and maintaining an honest open and well-intentioned working environment where people are confident to raise their concerns without fear of reprisal on a confidential basis All reported cases of fraud will be investigated
Conflict of interestRelated party transactions
Like most co-operative companies Ravensdown Limited has frequent transactions with its farming directors in the ordinary course of business All transactions are conducted on commercial terms
A Conflict of Interest Policy ensures that any real or perceived conflicts related to staff members are managed at armrsquos length
Whistle-Blowing Policy
Ravensdown is committed to providing a transparent accountable organisation and staff are encouraged to have the responsibility to report any known or suspected wrongdoing within the company Employees are encouraged to report this to their managers or directly to the CEO A 247 independent anonymous Ethics Hotline is also available where confidential information can be reported Ravensdown is committed to the protection of genuine whistle-blowers against action taken in reprisal for the making of protected disclosures
Risk Identification and Management
The company has a comprehensive risk management framework to identify assess and monitor new and existing risks Annual risk updates are performed and risk improvement plans created and acted on The Chief Executive Officer and the leadership team are required to report to the Board and Audit amp Risk Committee on high risks affecting the business and to develop strategies to mitigate these risks Additionally management is responsible for ensuring an appropriate insurance programme is in place and reviewed annually
TOP RISKS
Risk Response
Failure to embed a culture systems and processes to prevent or appropriately respond to health safety or wellbeing dangers or incidents
We have systems and processes in place to continuously track protect and take proactive actions to manage our peoplersquos health safety and wellbeing and to ensure we embed a culture which puts safety first and gives meaning and purpose for our people
Supply of key fertiliser inputs interrupted
We have enduring relationships with long-term suppliers of our key fertiliser inputs which we continue to assess and manage to ensure we can meet supply commitments to our customers
Inability to deter or recover from cyber security risks
We have robust systems and software in place to detect protect and recover from cyber security threats
Evolving government priorities affecting our industry
We have regular and meaningful engagement with various levels of government to ensure we can have proactive involvement in the legislative and regulatory changes relevant to our business
Significant Biosecurity incident affecting us or our industry
We have an MPI-approved system which ranks the majority of our imported products as a low risk through annual inspection of suppliers cleanliness of vessels sampling of products and container inspections
Losing social licence to operate We work to ensure positive and genuine engagement with all our key stakeholders and transparently report on our operational compliance good community relationships and commitment to sustainability and improvement
43GovernanceRavensdown Stakeholder Review 2018
Leading usforward
1 2 3 4 5
John runs a 22000 stock unit sheep and beef breeding and finishing operation has been on the Board since 2004 and has been Chair since February 2014 As well as running a legal practice in Marton John spent many years as a director of RACE Incorporated and of a number of farming and agricultural companies in NZ and overseas
John Henderson LLB Chair
1
Scott owns and runs a large hill country sheep and beef station at Ohura in the Central North Island and has been on the Board since 2006 Scott is a member of the NZ Institute of Directors and holds a certificate in company direction He has completed a number of governance courses and continues to prioritise professional development
Scott Gower2
TH
E B
OA
RD
44 Board and Leadership Ravensdown Stakeholder Review 2018
Board and Leadership
6 7 8 9 10
Jason is CFO of NZ Steel and a Fellow of Chartered Accountants Australia and New Zealand and has been on the Board since 2014 He is currently Chairman of TNX Limited and former Chair of the Audit Committees for Taranaki Investments Management Limited and LIC He was the former CFO of large listed and unlisted companies such as EROAD Auckland Airport PGG Wrightsons and Fonterra Ingredients
Jason Dale B Com FCA
10
Stuart farms 330ha west of Christchurch growing arable crops seed potatoes and finishing lambs and has been on the Board since 2006 and Deputy Chair since 2014 Stuart is a Nuffield Scholar and has had a number of governance roles in the industry good sector as well as not-for-profit organisations
Stuart Wright B Ag Com Deputy Chair
9
Tony runs the family dairy farming business and has been on the Board since 2004 Tony has been involved in governance at a local and national level particularly in the dairy sector for 20-plus years He was a director of the NZ Dairy Board and Kiwi Dairy Co-op before the formation of Fonterra
Tony is a Nuffield Scholar and a Chartered Fellow of the IoD
Tony Reilly B Ag Com
3
Bruce farms an 8000 stock unit cattle and sheep farm north of Napier and has been on the Board since 2015 Bruce holds a wide range of governance positions particularly in the science and environmental areas He previously spent six years on the Federated Farmers Board and was National President from 2011 to 2014
Bruce WillsB Ag Com
4
Through the companies Alpine Fresh Ltd and ViBERi NZ Ltd Tony grows for the arable vegetable and berryfruit sectors over 700 ha He has been on the Board since 2006
Currently Tony is a director of several local companies is the Chair of NZGAP and Vice-President of Horticulture NZ
Tony Howey B Ag Com
5
Kate owns a 245ha dairy farm in Dargaville and has been on the Board since 2014 Kate is also Chair of Delta Produce Co-operative Ltd and is a ministerial-appointed Council member of the Open Polytechnic of New Zealand
Kate is a Member of the IoD and has done the Company Directors Certificate as well as the Fonterra Governance Development Programme
Kate Alexander Dip Ag bus Mgmt
6
Glen is an Auckland-based entrepreneur who has been on the Board since 2007 Glen was a founding director of the Warehouse Group and was a board member there for 11 years He currently has directorships of 20 private companies across agriculture property retail and tourism sectors Glens agricultural investments include dairy beef avocado kiwifruit mushroom forestry and aquaculture
Glen Inger7
Peter owns a 190ha dairy farm located at Northope and has farming interests in Lochiel and Lorneville and has been on the Board since 2013 Peter is an Agribusiness Regional Manager for a prominent bank and has been through the Fonterra Governance Development Programme
Peter MoynihanB Ag Sc
8
45Board and Leadership Ravensdown Stakeholder Review 2018
Actions louder than words
As a leadership team we see our role as maintaining a positive culture at Ravensdown while ensuring the organisation remains agile as it faces multiple opportunities and challenges
Knowing that continual consensus rarely leads to good decision-making we hold each other to account and exchange ideas freely and honestly
Because wersquore often challenging the traditional way of doing things we will debate and offer alternative points of view
Greg CampbellChief Executive Officer
Bryan InchGeneral Manager Customer Relationships
Sean ConnollyChief Financial Officer
Mark McAtamneyChief Information Officer
LEA
DE
RSH
IP T
EA
M
46 Board and Leadership Ravensdown Stakeholder Review 2018
We seek alternative perspectives from outside the team and listen to all employees within the company throughout the year
We are here to deliver on strategic goals agreed with the Board This involves looking ahead and keeping an eye on the detail of the day-to-day
The safety and wellbeing of our team is paramount and we continue to ensure each and every employee shares this belief so they can act on it
Stephen EspositoGeneral Manager Operations
Mike WhittyGeneral Manager Supply Chain
Mike Manning General Manager Innovation and Strategy
Katrina Benedetti ForastieriGeneral Manager Culture and People
47Board and Leadership Ravensdown Stakeholder Review 2018
KE
Y
Ravensdown-owned storesRavensdown consignment storesRavensdown manufacturing Aerowork
Ravensdown aglime quarriesLime processing plantDOING MORE
Our team members are proud to be part of the community and are doing their bit for many worthy causes throughout the country
Dargaville
Pukekohe
Morrinsville
Te Awamutu
Okato
Kakaramea
Feilding
HimitangiRongotea
Masterton
Manunui
Kerepehi
Te Puke
Tirau
Supreme
Taupo
Pio Pio Broadlands
Gisborne
Wairoa
Raetihi
New Plymouth
Stratford
AuroaWaverley
TaihapeWhanganui
Rata
Severn StreetNapier Works
Waipukurau
Dannevirke
MangatainokaKoputaroa
MataGreenleaf
Te Pahu
Western Bays
Te Teko
Featherston
Taumaranui
Waharoa
Normanby
TakakaNgarua
Marlborough
NelsonBlenheim
Culverden CheviotHokitika
Stillwater
MethvenRakaia
Fairlie
Seadown
GeraldineHinds
AshburtonSouthbridge
DunsandelLeeston
Christchurch Works
White RockAmberley
Mayfield
Darfield
Rangiora
Kurow Waimate
Cromwell RanfurlyOturehua
Waikouaiti
DiptonNightcapsOtautau
Isla Bank
BluffTitiroa
Woodlands EdendaleAB Lime
WintonMcNab
Clinton
Balfour
Mossburn
Heriot
Outram
LawrenceClydevale
MiltonBalclutha
Dunedin WorksLumsden
Te Kuiti
North Oamaru
Enabling smarter farming throughout New Zealand
Registered office292 Main South Road Hornby Christchurch 8042 NZ0800 100 123ravensdownconz
Lets expect more together Give us your feedback on this website so we can improve
Connect with us facebookcomRavensdown linkedincomcompanyravensdown twittercomRavensdownNZ ravensdownconzintegratedreporting
insightcreativeconz
RA
V026
EXPECT MORE TO COME gt
ravensdownconz
CONTENTS08 Key Highlights10 Chairrsquos Report12 CEOrsquos Report16 Financial Commentary18 Business Model20 Strategic Framework22 01 mdashmdash Trusted and Leading26 02 mdashmdash Quality Agri-products30 03 mdashmdash Enabled People34 04 mdashmdash Science38 05 mdashmdash Technologies and Services42 Governance44 Board and Leadership
So herersquos our story
This is us
Putting our stake in the ground and measuring our
progress from here
Because New Zealand expects more
Because we expect more of ourselves
MORE gt
CAPITAL INVESTMENT IN RampD
ADDITIONAL OPERATIONAL EXPENDITURE OF $47M
At a glanceK
EY
HIG
HLI
GH
TS
REBATE EQUITY RATIO
$47 71
NEW SOLUTIONS LAUNCHED
$41m
PER TONNE
PROFIT BEFORE TAX AND REBATE FROM CONTINUING OPERATIONS
$63m
ClearTechregSurflexreg
08 Key HighlightsRavensdown Stakeholder Review 2018
ENGAGEMENT SCORE
OUR ENGAGEMENT SCORE SEES US MEETING THE THRESHOLD FOR THE ANZ TOP QUARTILE OF AON HEWITTrsquoS BEST EMPLOYERS
68NET PROMOTER SCORE
19
938
OF RAVENSDOWN FERTILISER TONNAGE SOLD HAD FERTMARK REGISTERED COMPONENTS
OF INTERNATIONAL SUPPLIERS PERFORMANCE IS EVALUATED
85
PUBLISHED AGRONOMY PLANS
201718 LOST TIME INJURY
FREQUENCY RATE IS
1238362
2017 Carbon Footprint154407 tCO2e
100
OF PERMANENT EMPLOYEES ARE PAID AT OR ABOVE THE NZ LIVING WAGE
ASBESTOS REPLACEMENT EXPENDITURE
$21m
09Key HighlightsRavensdown Stakeholder Review 2018
WE CONTINUE TO BUILD THE LARGEST FARM ENVIRONMENTAL CONSULTANCY AND DEVELOP THE LARGEST TEAM OF CERTIFIED NUTRIENT MANAGEMENT ADVISORS IN THE COUNTRYJOHN HENDERSON CHAIR
10 Johnlsquos Report ndash ChairRavensdown Stakeholder Review 2018
Johnlsquos Report ndash Chair
JohnrsquosReport
Your board is happy to report another strong performance in the year ending 31 May 2018 Prudent management and good fundamentals meant we were in a position to make an interim cash rebate of $1750 cash per tonne in June followed by a final rebate of $2950 to be paid in August Profit before rebate was a healthy $63 million from our continuing operations
It is worth noting that Ravensdown is not here to maximise profit at the expense of our natural environment safety or our local communities As a co-operative whose purpose is to enable smarter farming for a better New Zealand we seek to optimise profit in a sustainable way
This means returns for shareholders take many forms including new products expertise and technology that help them reduce environmental impact and optimise value from the land We are pleased to be able to pay a strong rebate to transacting shareholders but we believe neither the profit nor rebate are reliable measures of our co-operative We are determined to report measures of progress openly and transparently in the spirit of Integrated Reporting
In August 2017 Ravensdown threw its weight behind the ldquoWater Pledgerdquo which was signed by several prominent agri-sector leaders as a commitment to swimmable waterways Since then we have
Introduced a new ClearTechreg effluent treatment system that has the potential to reduce the dairy sectorrsquos fresh water use by 42 billion litres
Continued to build the largest farm environmental consultancy and develop the largest team of certified nutrient management advisors in the country
Deployed HawkEyereg technology that will help farmers see and show how they are complying with environmental requirements
Looking ahead we are in lockstep with the agencies and ministries that have come together to develop the action plan for water quality that arose out of the Land and Water Forum We aim to help our customers maximise nutrient efficiency so we focus on losses that can occur and recommend a sweetspot of the right rate of the right product in the right place and time Many of the examples in this Stakeholder Review are directly supporting good farming practice
My fellow directors deserve credit for setting the bar high in terms of identifying Ravensdownrsquos reason to be here Enabling smarter farming for a better New Zealand is a call to action as well as a common purpose that has galvanised the team
Irsquod also like to thank Tony Reilly for his 14 years of service as a Ravensdown director ndash a phenomenal achievement as he retires from that role He generated respect for his well-considered contributions and ran the Remuneration and Appointments Committee during his time as its Chair
As part of an ongoing commitment to review our board structure we will be presenting some proposed changes to our constitution at the annual meeting this year This will see the composition of the board change over the next two years from eight area-elected and two independently appointed directors to six area-elected and three appointed directors
I would like to acknowledge the contribution of the Ravensdown team and its supply and research partners The leadership team ably directed by CEO Greg Campbell has done a fantastic job communicating and implementing the strategy that was determined by the board
CH
AIR
To view video please visitravensdownconzintegratedreporting
11Johnlsquos Report ndash ChairRavensdown Stakeholder Review 2018
OUR AIM IS TO HELP OTHERS REDUCE THEIR ENVIRONMENTAL IMPACT AND WE MUST LOOK IN THE MIRROR AND LOWER OUR OWNGREG CAMPBELL CEO
12 Gregrsquos Report ndash CEORavensdown Stakeholder Review 2018
Gregrsquos Report ndash CEO
Ravensdown has delivered another strong result and Irsquom enormously proud of the teamrsquos efforts and humbled by the support from shareholders
While this has been a consequence of a deliberate consistent strategy I see this fifth year of back-to-back progress as preparing the ground for a fundamental change that is needed within the agri-sector in general and within our co-operative in particular
The challenge facing so many businesses is how to thrive knowing natural resources are limited and need protecting while energy consumption emissions and water use need to be tackled Ravensdown is not just facing up to that fact but embracing it We are determined to help farmers manage their nutrients better
For us this is what lsquosmarter farming for a better New Zealandrsquo looks like Our aim is to help others reduce their environmental impact and we must look in the mirror and lower our own Being welcomed into the Sustainable Business Council last year joining the Climate Leaders Coalition and reporting our carbon emissions for the first time is just the beginning
The signals are strong The disruptive trends are many Societyrsquos expectations are ever higher
While we donrsquot pretend to have all the answers we must and will rise to the challenge The ambition has got to be that we could all look our grandchildren in the eye and say we tried our best to leave the planet in at least as good a shape as we found it Our staff are engaged with this higher purpose as shown by our staff engagement survey
Like last year this Stakeholder Review describes whatrsquos going well and where we need to do better It focuses on what matters to a variety of stakeholders and outlines how we add value both now
and into the future It is best read alongside our annual report which summarises our audited accounts for the year up to 31 May 2018 There are also videos on the website giving context to our story
Our shareholders have told us the best way to consider this co-operativersquos performance is to look at a range of inter-connected indicators and take a rounded view For example product quality matters and does not continue to occur or improve without investment And if we do not invest in the knowledge of our people the quality of advice would fall just as our physical assets would decline if we didnrsquot invest in maintaining them
It would be easier to ldquojog alongrdquo not trying to address asbestos in our stores and manufacturing facilities But we wouldnrsquot be doing our job if we just kicked the can down the road for future shareholders to bear A lsquohead in the sand and hope for the bestrsquo approach would represent a massive risk and would guarantee opportunities would be missed
Being clear-eyed about our role in the world the challenges we are facing and transparency of failure to hit targets is what this co-operative commits to We feel this fronting up is the best way to serve past current and future shareholders and contribute to the betterment of New Zealand
Investing in our network
For an organisation moving well over 1 million tonnes of granules minerals and rock around dust is always going to be an issue needing to be managed Apart from being a potential nuisance or hazard to staff and neighbours dust can also affect product quality through cross contamination As part of our commitment to creating a safe and healthy work environment we are focussing on dust management at our sites
CEO
GregrsquosReport
13Gregrsquos Report ndash CEORavensdown Stakeholder Review 2018
We have been busy installing dust suppression cones covers extractors doors roading and enclosures Good housekeeping handling protocols and quality imported or manufactured product also go a long way to cut dust occurring in the first place
Wersquore also looking at our stormwater which has the potential to contribute to the nutrient load into local waterways We need to manage this carefully throughout our network and there is much more we can and must do We have a number of new initiatives in place For example we are proud of the new store in New Plymouth which is showing the way with a filter pond system
Safety has yet again been a main area of focus and investment Ravensdown was proud to receive commendation from Worksafe for the way we worked with their team to resolve some issues we had with serpentine superphosphate
We are making strong progress through a long-term $17 million asbestos replacement programme and are already seeing the benefits to product quality as the replacement roofing makes the stores lighter and drier The health benefits of asbestos removal for neighbours and staff plus the more earthquake resilient buildings are harder to see but no less important
We know quality matters to our customers and spreaders For the past three years a consistent 82 have stated that fertiliser quality is excellent or very good and this means there is still room to improve from a high base
Environmental growth
Since starting in 2013 our environmental consulting business has delivered more than 33000 contracted hours of effort helping farmers with their mitigations and compliance needs The specialists also assist local and regional government deliver on their objectives while we support customers with practical responses to regulatory developments
We are now the largest farm environmental consultancy in New Zealand and the year ahead will all be about cementing our position as leaders and developing the team so the advice remains first rate We will also look for integration opportunities with our field-based team of agri managers
This is important as we know our customers trust the advice provided ndash our customer survey revealed that over 90 trusted the advice they received and agreed it was based on sound science
We will be structuring the Environmental team around three service streams
1 Regulatory compliance including our ldquoworry-freerdquo service where farmers ask us to take on all the steps involved in progressing or protecting a consent
2 Farm Systems Analysis where experienced highly trained specialists provide tailored advice for planning the future of the farm business
3 Integrated Catchment Management where we help farmers and local community members working together to protect their waterways
We are now the largest farm environmental consultancy in New Zealand and the year ahead will all be about cementing our position as leaders and developing the team so the advice remains first rate
To view video please visitravensdownconzintegratedreporting
14 Gregrsquos Report ndash CEORavensdown Stakeholder Review 2018
Subsidiary Aerowork took delivery of new bi-directional loaders while commissioning new maintenance software The staff of Aeroworkrsquos helicopter spraying operation bought that part of the business and continue to service Ravensdown and non-Ravensdown customers
New technologies that will boost automation and efficiency include the JD EdwardsOracle project that reduces manual processing HawkEyereg maps and records help farmers with making decisions and tracking actions C-Dax are rolling out their PastureMeter robot
The Nelson store was one of several buildings to benefit from the long-term asbestos removal programme New loaders were delivered to several locations
Demand for products and services
It was a record year for agrichemicals which are so important in protecting food grown for animals and humans Our seed product lines are also in demand as they too had a record year This all shows the agronomy offer is strong and our technical expertise is sought after The spreading ventures were busy but somewhat disrupted by the weather
Facing difficult trading conditions volumes of our animal health products were slightly down Wholly owned subsidiaries C-Dax and Aerowork had a profitable year The laboratory ARL continued to contribute positively
Lime tonnages were up as farmers looked to condition their soils and fertiliser tonnages were up with a significant contribution from new customers buying our products and industrial users buying more urea
Our joint venture Ravensdown Shipping Services provides added control in our supply chain Disruption to New Zealandrsquos supply of quality phosphate rock is a real risk to the agri-sector and was highlighted last year when a non-Ravensdown shipment of phosphate rock was seized in South Africa
We hosted a delegation from the company that supplies phosphate rock from the non self-governing territory of Western Sahara They outlined how many of the local Saharawi people are benefitting from that suppliers social development programmes and how many familiesrsquo livelihoods depend on the continuing legal trade in rock from that part of the world It seems clear that no group of activists speaks for all Saharawi We support the United Nations in its efforts for a solution to this long-running complex political dispute and will continue to monitor the activities of our supplier
Innovation progress
Our Primary Growth Partnership programme investigating improved aerial spreading precision is at the three-quarter mark on its seven-year journey We partnered with Massey to develop the AirScanreg technology which uses a hyperspectral camera to scan 1000ha an hour and provide several layers of information for analysis Vegetation soil fertility and economically optimal fertiliser application layers can then be provided for an evidence-based plan that can be sent to the IntelliSpreadreg-enabled aircraft
Sixty six farms have now utilised IntelliSpreadreg where computer-controlled hopper doors apply fertiliser where it is needed instead of where it is not So far 14 of land on those farms was excluded from application because it was ineffective culturally sensitive or environmentally vulnerable Avoiding this land in a way that is safer for pilots is a win-win for productivity and the environment
Work ahead involves continuing validation work testing that actual results match the modelled and scanned results We are also testing algorithms and systems that can verify placement rather than only indicating where the door opened or closed Our fifth Aerowork plane to be equipped with the IntelliSpreadreg system will take flight in Whanganui
In other developments C-Daxrsquos robot version of the PastureMeter will be launching in 2019 and we continue our investment through the Fertiliser Association of New Zealand into the OVERSEER nutrient modelling tool We also launched the ClearTechreg effluent treatment system that has the potential to drastically reduce water use in the dairy sector
Efficiency is the key
We repeated throughout the year what we started to say in last yearrsquos Stakeholder Review Sales tonnage is not the key performance metric for this co-operative Indeed in those situations where the science showed that the farmer and environment would gain from applying less fertiliser then that was a win for Ravensdown
Our coated urea product N-Protectreg saw significant growth on last year Compared to uncoated urea this Fertmark-accredited product reduces nitrogen emission to the air and keeps more nitrogen available to the plant In a ldquonitrogen-constrainedrdquo world which is also sensitive to phosphate loss we would expect to see strong growth in this ldquosmart fertiliserrdquo category of products
This is an important way we can help with smarter farming and customers and staff are engaged with this approach In the past four years we have welcomed 1900 new customers to the Ravensdown ranks
I thank our former General Managers of Operations and Organisational Development Kevin Gettins and Tracey Paterson for their contribution to the leadership team and welcome their replacements Stephen Esposito and Katrina Benedetti Forastieri
Ravensdownrsquos contribution to premium food creation in New Zealand was celebrated at two all-staff events early in our financial year Morale remains high with staff engagement levels now in the top quartile of NZ companies that survey with Aon Hewitt
We continue to engage with a variety of stakeholders and have achieved a lot on their behalf I thank the whole team for their contribution and I know they are up to the challenge ahead Volatility and uncertainty are increasing around the world But the company is better positioned than ever to deliver value now and into the future
15Gregrsquos Report ndash CEORavensdown Stakeholder Review 2018
Financial commentary
Good financial performance and a healthy profit before rebate and tax of $63 million from our continuing operations allowed us to invest in areas aligned with our strategic priorities and continue delivering enduring value for stakeholders Our discontinued operations made a loss of $ 08 million after tax
The strong result enabled us to pay a full rebate of $47 per tonne which includes the interim cash rebate announced in March 2018 Your co-operative is retaining the $7 million profit to reinvest in the business in order to support our smarter farming purpose
Revenue was up as underlying volumes increased and margins were maintained at sustainable levels
Total expenses were up by $3 million mostly comprising an increase in sales and marketing expenses and the RampD component of operating expenditure This rise was consistent with our focus on enabling smarter farming which meant recruitment of environmental consultants maintaining the development programme that fast-tracks the training of new recruits and investing in research into new products and capabilities
The profit was actively impacted as we continued our asbestos removal programme spending $2 million in 201718 This is the fourth year of our programme Ravensdownrsquos broader capital reinvestment programme has led to an increase in non-cash depreciation
Equity has increased by $23 million to $429 million Our equity ratio before rebates increased from 73 to 78 After rebates our equity ratio continues to remain strong Total assets rose to $605 million We held more inventory than last year as a deliberate decision was made to import certain raw materials to mitigate possible short-term supply chain disruption
Property plant and equipment rose by $20 million on the back of continued reinvestment and new infrastructure projects including finishing the New Plymouth store We committed $2 million to further improvements that benefit health and safety
Intangible assets rose by $5 million with drivers being developments in our Enterprise Resource Planning software ClearTechreg and digital technologies such as HawkEyereg and aviation maintenance software RAMCO
Investments like these were made possible by a very positive operating cashflow of $98 million This consistently strong performance assists us to fund our capital investments
Bank debt reduced and trade payables increased due to the fact we held slightly more inventory and achieved more favourable payment terms with overseas suppliers
The board remains mindful of the need to provide financial returns and to maintain financial strength so the co-operative can reinvest in value-driving initiatives
As the business model on page 18-19 shows financial capital is one of six resources that we have an impact on and are impacted by The six are interconnected and need to be considered and reported on in an integrated way
The value created from financial capital is economic returns in the form of rebates to our shareholders and profits retained for future investment Economic returns are impacted by our investment in RampD technology infrastructure improvements our environmental initiatives and training our people This increases intellectual manufactured natural and human capitals in such a way as to ensure longer-term value is created
16 Financial CommentaryRavensdown Stakeholder Review 2018
Financial Commentary
-20
0
20
40
60
80
2014 2015 2016 2017 2018
NET PROFIT ($M)
Net prot before rebate and tax from continuing operations
Net prot after rebate tax and discontinued operations ($m)
73
19
10
46
62
51
1
63
7
-11
0
10
20
30
40
50
2014 2015 2016 2017 2018
NET CAPITAL EXPENDITURE CASHFLOW ($M)
21
3033
46
39
0
100
200
300
400
500
2014 2015 2016 2017 2018
TOTAL EQUITY ($M)
357380 395 406
429
0
1
2
3
4
5
2014 2015 2016 2017 2018
RESEARCH AND DEVELOPMENT ($M)
29
34
40 39
47
0
40
80
120
160
200
2014 2015 2016 2017 2018
OPERATING CASHFLOW ($M)
185
110 106
60
98
0
10
20
30
40
50
60
2014 2015 2016 2017 2018
SHAREHOLDER RETURN ($t) (including tax credits)
373
8
500
0
410
0
450
0
470
0
0
20
40
60
80
2014 2015 2016 2017 2018
EQUITY RATIO ()
6571
75 73 71
00
05
10
15
20
25
30
2014 2015 2016 2017 2018
ASBESTOS REPLACEMENT ($M)
2422
26
21
-20
0
20
40
60
2014 2015 2016 2017 2018
NET BANK DEBT ($M)
49
6
-8
39
28
OPERATING CASHFLOW ($M)
ASBESTOS REPLACEMENT ($M)
NET CAPITAL EXPENDITURE CASHFLOW ($M)
NET BANK DEBT ($M)
-20
0
20
40
60
80
2014 2015 2016 2017 2018
NET PROFIT ($M)
Net prot before rebate and tax from continuing operations
Net prot after rebate tax and discontinued operations ($m)
73
19
10
46
62
51
1
63
7
-11
NET PROFIT ($M)FROM CONTINUING OPERATIONS
RESEARCH AND DEVELOPMENT ($M)
SHAREHOLDER RETURN ($T) (INCLUDING TAX CREDITS) TOTAL EQUITY ($M) EQUITY RATIO ()
During 2014 our focus was on operating cashflows as we restructured our business
Increase in profit reflects an increase in volumes sold
We have continued to add shareholder value with increasing total equity
We are committed to proactively replacing asbestos throughout our network
Comprises the operating costs of research and the costs of supporting development of new initiatives
We have maintained the financial strength we have rebuilt over recent years
Year-end debt remains within a low sustainable band
Capital investment returns to our normal reinvestment programme Includes investments in intangibles
For the third year in a row we have returned cash back earlier with an interim rebate
17Financial CommentaryRavensdown Stakeholder Review 2018
CO
LLAB
ORA
TION INN
OV
ATI
ON
INTEGRATION
BUY SHIP
MAKE STORE
BUILDINGTRUST
MEASURE MAP MONITOR
TEST ADVISE
PRECISION APPLICATION
TRAINING AND DEVELOPMENT USE AND DEVELOP
TECHNOLOGY
RESEARCH ACTIVITIES
How we define and create value
RESOURCES
EXTERNAL FACTORSACTIVE GOVERNANCE AND RISK MANAGEMENT
HUMAN CAPITAL
FINANCIAL CAPITAL
MANUFACTURED CAPITAL
INTELLECTUAL CAPITAL
NATURAL CAPITAL
SOCIAL AND RELATIONSHIP CAPITAL
18 Business ModelRavensdown Stakeholder Review 2018
VALUE CREATED
REDUCED ENVIRONMENTAL IMPACTS (see pages 23-25)
ENGAGED STAFF IN A SAFER ENVIRONMENT (see pages 30-33)
ECONOMIC RETURNS (see pages 16-17)
STRONGER COMMUNITIES (see page 25)
OPTIMISED VALUE FROM THE LAND (see pages 26-29)
RELIABLE SUPPLY OF QUALITY AGRI-PRODUCTS (see pages 26-29)
LEADING TECHNOLOGY SCIENCE AND INFORMATION (see pages 34-41)
TO ENABLE SMARTER FARMING FOR A BETTER
NEW ZEALAND
KA PŪKEKOTIA A RONGOMĀTĀNE KA POHO
KERERŪ A AOTEAROA
19Business ModelRavensdown Stakeholder Review 2018
Why wersquore here
HOW WE DELIVER ON THAT PURPOSE
We provide the products expertise and technology to help farmers reduce environmental impacts and optimise value from the land
New Zealand exports 95 of the food that it grows This can be seen as a net export of the nutrients embedded in the food because plants have extracted what they need from the soil Ravensdown helps return those key nutrients by supplying the essential elements that all plants whether eaten by humans or livestock need to grow
As a farmer-owned co-operative our commitment as nutrient efficiency specialists is to enable our customers to supply the necessary amount of nutrients ndash no more no less ndash and help minimise losses for the benefit of the farm and the environment This takes the form of services like those listed on the opposite page
WHERE ARE WE PRIORITISING
Quality agri-products such as Kiwi-made superphosphate imported fertilisers aglime animal health seeds and agrichemicals are the backbone of our product offering
Certified nutrient management advisors and environmental consultants are backed up with cutting-edge technologies Special aerial cameras that can assess soil nutrients remotely or software that shows where best to tackle potential phosphate run-off are just two examples
Science is the foundation for all our advice and innovation We invest in research and collaboration with universities and Crown Research Institutes supporting knowledge-sharing conferences and publish papers in peer reviewed journals
Enabled people are the most effective people In a fast-changing sector we focus on the ability of our teams to adjust and respond so they can help get the job done
Trusted and leading is how we set out to be seen We know that nothing less than doing the right thing day in day out is the best way to achieve this
Our stakeholders want to create a better New Zealand and we see our role as helping them
achieve that by enabling smarter farming
Smarter farming can deliver stronger rural communities reduced environmental impacts and growing prosperity for the country as a whole
Smarter farming is about challenging all aspects of farming knowing improvements are always possible and definitely needed
We canrsquot help with smarter farming without working smarter ourselves We need to keep innovating and changing so that we can continue to walk the talk
20 Strategic FrameworkRavensdown Stakeholder Review 2018
Strategic Framework
In developmentExisting Service
KE
Y
DIAGNOSTIC AND PREDICTIVE TOOLS Analytical Research Laboratories
Physical test results for soils and plants measure levels and validate predictive models
Robust models Predictive tools improve decision making about phosphate-loss mitigation or nitrogen use efficiency
Aerial sensing Scanning soil nutrient levels and vegetation from aircraft
ADVISORY SERVICES Nutrient Budgets and
good farming practice On-farm certified advisors who maximise nutrient use efficiency
Environmental Impact Advice Largest team in NZ specialising in farm environment planning and mitigating farm impacts
WATER MITIGATION ClearTechreg
Dairy effluent treatment system that could reduce fresh water use by 17000 Olympic-sized swimming pools a year
Integrated Catchment Management A collaborative multi-discipline approach to environmental management at a catchment level
APPLICATION AND PLANNING IntelliSpreadreg
Computer-controlled topdressing aircraft doors adjust spreading rate and avoid sensitive areaswaterways
Precision spreading GPS guided certified groundspreaders reduce risk of under- or over-application of nutrients
Precision blending Smart fertilisers including N-Protect with coating that reduces gaseous emissions
HawkEyereg Visual mapping and decision-making tool that brings all information and records together
How our services reduce environmental impacts
21Strategic FrameworkRavensdown Stakeholder Review 2018
88 SPENT ON DIRECT PURCHASES FROM LONG-TERM PARTNERS WITH SUPPLY CONTRACTS
ENGAGEMENT SURVEY
LONG TERM PARTNERS WITH SUPPLY CONTRACTS
Ravensdown our key suppliers and ultimately our customers benefit from our strategy to have long-term relationships
When partner and preferred supplier performance is high we reward that with our loyalty and ongoing business Expectations are clear and measures are in place so we can provide detailed feedback where we would like improvements to be made With a select few partners we are able to have a deeper multi-levelled relationship and collaborate in areas other than the day-to-day business
Trust is at the heart of long-term relationships We work hard on that with our key suppliers We will be seeking more direct feedback on our performance and to see what we can do to cement our aspiration to be ldquocustomer of choicerdquo for these suppliers We will continue to collaborate internally and with our supply partners to bring new technologies and innovations to life in our pursuit of smarter farming
We survey our staff on a variety of topics as a way to understand where we are doing well and areas to work on
Conducting our survey through Aon Hewittrsquos lsquoBest Employerrsquos Programme allows us to be measured against the best rated employers in Australia and New Zealand
Our goal is to be one of the top five employers of choice and the trends behind these surveys are one important indication of whether we are on track
Our overall engagement lifted 2 across the company to see us meeting the threshold for the ANZ Top Quartile of Aon Hewittrsquos Best Employers
5040
30
20
100
80
6070
90100
Bottom Quartile
Top Quartile
2018 ENGAGEMENT SCORE(2017 66)
68
Moderate Zone
Earning the right to lead
Ravensdown has many stakeholders Customers employees suppliers neighbours ndash all expect us to continue to do what we said we will do Building a resilient relevant business
is a strategic priority and of course this means change Throughout this change we will track our carbon footprint staff morale and customer goodwill
22 Trusted and LeadingRavensdown Stakeholder Review 2018
Trusted and Leading
Over time measures will be expressed as total tonnes of carbon dioxide (CO2) and CO2 per unit of output such as fertiliser tonnage
Mine to Port is the energy used in the transfer of materials from the source mine or plant to the Ravensdown ship
More than three quarters of our emission profile is represented by shipping As a ship charterer we look forward to the carbon reduction commitments being made by the international shipping industry becoming a reality
Manufacturing and distribution includes ship-to-store emissions in New Zealand and domestic operations Because the process of manufacturing superphosphate generates electricity our three acid plants can contribute electricity to the national grid
This electricity counts as a credit to our emissions profile The category also includes coal used in lime drying and fuels for New Zealand distribution to the stores network Aerial spreading entails the aerial operations that are controlled by Ravensdown
As a signatory to the Sustainable Business Councilrsquos Climate Leaders Coalition Ravensdown will actively seek to monitor reduce and report on its carbon footprint
The greenhouse gas inventory currently excludes all Joint ventures and C-Dax Limited
Limited assurance has been provided for our greenhouse gas emissions inventory by Ernst amp Young New Zealand Limited The Limited assurance statement is available in our integrated reporting website httpsintegratedreportingravensdown conzcontentdownloadsAssuranceReportpdf
154407 tCO2e
TOTAL CARBON FOOTPRINT 2017
MINE TO PORT501 tC02e
INTERNATIONAL SHIPPING117579 tC02e
AERIAL SPREADING5215 tC02e
MANUFACTURINGAND DISTRIBUTION31112 tC02e
Carbon footprint For the 2017 calendar year Ravensdown has compiled its first carbon footprint report focusing initially on its
own operations rather than upstream or downstream activities of its suppliers or users of its products
23Trusted and LeadingRavensdown Stakeholder Review 2018
There were four breaches of resource consents or general environmental rules in 201718
1 Hinds store had a non-compliance letter after Environment Canterbury reviews of consent compliance in February 2018 It related to aspects of a 2008 consent that had not been fully implemented By April the site was compliant with its resource consent
2 Christchurch Works is in the Hayton Stream catchment The City Council holds a stormwater consent with Environment Canterbury An infringement notice and fines totalling $1500 were incurred for a stormwater escape incident that the company reported
3 Napier Works ndash on 30 May 2018 a hole developed in a fibreglass pipe carrying acidic scrubber liquor from the manufacturing process The pipe was close to the main road Clean up of the four- minute emission entailed shutting the road for 35 hours Drains were protected and clean-up liquid was returned to the plant
4 Napier Works ndash in the April 2018 acid plant start up the company notified the Hawkersquos Bay Regional Council that it had breached National Environment Standards for sulphur dioxide emissions to air The short-lived breach has been addressed by venting to a higher point In relation to the incident an infringement notice and an abatement notice were issued in July 2018
In addressing a noncompliance letter from last year the Timaru store and Environment Canterbury have been working closely on understanding stormwater and seepage-related issues including isotopic testing currently underway
EMISSIONS OVER THREE SITES
Across our manufacturing sites we have reported on our atmospheric emissions for over 18 years We monitor state any breaches and record any interventions
Full details by site can be seen in the Operations Environmental Report 2018 on the company website
00
05
10
15
20
2014 2015 2016 2017 2018
kg S
O2
tonn
e su
per
0000
0001
0002
0003
0004
0005
0006
2014 2015 2016 2017 2018
kg F
ton
ne su
per
STACK FLUORIDE DISCHARGED TO AIR (KG F PER TONNE OF FERTILISER MANUFACTURED)
SULPHUR DIOXIDE DISCHARGED TO AIR (KG SO2 PER TONNE OF FERTILISER MANUFACTURED)
2419 2220172018 2016
NET PROMOTER SCOREreg
MORE PRECISION BLENDING
The co-operativelsquos two precision blending plants allow high quality blends to be made for specific farm requirements
At the Christchurch precision blending plant proof of the benefits on the new Surflex technology can be seen in the statistics on blend accuracy Blends were dispatched with an average variation from that ordered weight of only -006 with a tight standard deviation of the variation at 104
Customers continue to show trust in Ravensdown through their likelihood to recommend us to a friend or colleague
The Net Promoter Scorereg taken from our annual Customer Satisfaction Survey showed 42 promoters against 23 detractors The 2018 score was comparable to our long-term average but fell from 2017 which was a year of growing customer service expectations and some known service issues
Engagement with our stakeholders is a vital part of our efforts to learn what matters to them and deliver on that
Images on opposite page1 Environmental consultant John Holmes gets his hands dirty
at one of the Lend a Hand days Each employee was given a volunteer day to help out in a local community
2 Chief Scientific Officer Dr Ants Roberts leads the children of Pukekohe into the local soils
3 Agri Manager Rei Marumaru is on hand as a shareholder takes a virtual reality tour around the company
4 Technical Development Manager Mike White presents to a delegation from Precision Agriculture Association of New Zealand
5 Open days throughout our manufacturing sites attracted plenty of neighbourly interest
6 A suppliers cargo is scrutinised as part of Ravensdownrsquos robust biosecurity system
7 General Manager Innovation and Strategy Mike Manning talks nutrient management and good farming practices with Minister for Primary Industries Damien OrsquoConnor
8 Our staff at Analytical Research Laboratories took delivery of two robots this year
9 New Zealand Dairy Industry Awards (winners shown) FMG Young Farmer Contest and Agri Women Development Trust were the largest sponsorships in a portfolio that included hundreds of organisations
24 Trusted and LeadingRavensdown Stakeholder Review 2018
1
4
6
8
5
7
9
2 3
25Trusted and LeadingRavensdown Stakeholder Review 2018
The Fertmark programme was set up in 1992 to give New Zealand farmers confidence in the chemical quality of fertiliser and associated claims The scheme is managed by the farmer controlled Fertiliser Quality Council
Ravensdown has the highest number of Fertmark product registrations of any company These products are independently audited every six months
All agricultural compounds require authorisation under the ACVM Act 1977 either by registration or by exemption
FERTMARK STANDARDS
OF ALL ANIMAL HEALTH AND AGCHEM PRODUCTS ARE EITHER REGISTERED OR APPROVED BY EXEMPTION SO MEET ACVM REQUIREMENTS
938 932
939971
OF RAVENSDOWN FERTILISER TONNAGE SOLD HAD FERTMARK REGISTERED COMPONENTS
OF RAVENSDOWN LIME TONNAGE SOLD WAS FERTMARK REGISTERED
20172018 2016-17
2016-17
100
20172018
Products that fuel food creation
Whether itrsquos fertiliser lime seed agchem or animal health products farmers and growers need products that are fit for purpose suitable for New Zealand conditions and available when needed With so many moving parts and interactions across a global supply chain
wersquore determined to keep getting it right
26 Quality Agri-ProductsRavensdown Stakeholder Review 2018
Quality Agri-Products
Particle sizing distribution
Particle size is a crucial quality metric The ideal sized granule will improve coverage and spreading efficiency and reduce dust Some variation is needed but either extreme will have implications for the environment and for precision spreading
As indicated from the graphs Ravensdown have set a target particle-sizing band for each product (superphosphate 05 mm to 56 mm and urea 2 mm to 48 mm) The target is to ensure that we provide high quality products and Ravensdown continues to improve our focus on achieving ideal particle sizing
SUPERPHOSPHATE PRODUCT SIZING 2015 - 2018
UREA PRODUCT SIZING 2015 - 2018
Band 2015 - 2016 2016 - 2017 2017 - 2018
KE
Y
05mm0mm 1mm 14mm 2mm 28mm 4mm 48mm 56mm 67mm0
10
20
30
40
50
60
70
80
90
100
Cum
ulat
ive
P
assi
ng
Target setting05mm0mm 1mm 14mm 2mm 28mm 4mm 56mm 67mm
0
10
20
30
40
50
60
70
80
90
100
Cum
ulat
ive
P
assi
ng
Target setting
27Quality Agri-ProductsRavensdown Stakeholder Review 2018
In addition to our low-risk import scheme we periodically assess preferred suppliers against criteria including
Ethics and alignment to our Supplier Code of Conduct Delivery performance Collaboration Meeting quality specifications quality improvements Innovation
Ravensdown continues to develop enduring relationships that deliver long-term sustained value to both parties We will increase our focus on performance and relationship management A few key supplier partnerships will be further nurtured and collaboration will be at the heart of this We will review and modify our evaluation criteria to place more emphasis on sustainability
We continue to work with our suppliers to address opportunities to improve product quality one of which is improving the management of product through our own supply chain in a consistent manner
Ravensdown has invested in independent annual audits of bulk fertiliser suppliers for over five years Our system meets the highest standards approved by MPI and ensures consistent quality and low risk biosecurity
Fertiliser annual audit
Quality and biosecurity check
External independent verification authority
Our entire supply chain from source is independently audited annually and assessed as a low-risk biosecurity threat and each shipment follows strict criteria This includes stringent inspection of shipsrsquo holds prior to loading This means that when the vessel reaches New Zealand it can commence discharging straight away While there is additional cost at the load port this is in the main offset by not having to wait in New Zealand prior to discharging
Ravensdown will continue to invest in our annual supply chain audits to ensure we have low risk sourcing and consistent high-quality product We understand the importance so take all measures to mitigate biosecurity risk to New Zealand As we identify new suppliers we will ensure we qualify them to the same high standards
From time to time we import product from an alternate supplier either as a trial or to meet unexpected seasonal demand In these circumstances we liaise closely with MPI and product is subjected to normal MPI clearance procedures at the New Zealand border This year we imported urea and RPR in this way accounting for 3 of our total imported volume
OF BULK IMPORTS ARE LOW RISK (201617 100)97
LOW-RISK IMPORTS AND BULK VESSEL QUALITY
BULK VESSEL FERTILISER IMPORTED MET OUR SPECIFICATION FOR PHYSICAL AND CHEMICAL QUALITY (201617 95)94
85 OF INTERNATIONAL SUPPLIERS PERFORMANCE IS EVALUATED
Quality of products are assured through a continuous improvement culture a long-term programme of investment and systematic development by a team of technical operations and process engineers at each of the three plants
INVESTMENT IN INFRASTRUCTURE
Major projects are organised centrally to mitigate risk Improvements to the store network such as roofs and doors as well as conveying blending and loading systems all improve the quality of the product used by spreaders and farmers
INVESTED IN OPERATIONS AND STORES (201617 ndash $302M)
$216m
28 Quality Agri-ProductsRavensdown Stakeholder Review 2018
CASE
STU
DY
Producing quality food for humans or livestock demands quality inputs And thatrsquos the driving passion of Ravensdown Procurement Manager Chad Gillespie
Chadrsquos been with us for more than six years on a mission to deliver consistent ndash and ever-improving ndash product quality ldquoIt really starts with understanding the customer needs and then selecting the best product suppliersrdquo advises Chad ldquoSo wersquove worked hard on developing a clear evaluation criteria Then itrsquos important to keep monitoring and providing feedback including at least two face-to-face meetings a yearrdquo
With suppliers located around the globe Chad and his team travel frequently But proper oversight is essential when products have long journeys to market ldquoA typical example is ureardquo says Chad ldquoIt comes from Saudi Arabia where it goes to a port store facility Well send a vessel to get loaded then it takes around 30 days to transit to New Zealand but the journey is far from over When it arrives it typically discharges into three to five port stores Itrsquos put into hoppers using the ships cranes then onto trucks and sent to stores From there it may be bagged up blended coated or loaded as a straight product onto another truck and taken to farm Or it could go to another market store before being sent out onto farmrdquo
Maintaining product quality during all this is a constant challenge ldquoUntil now monitoring at sea has mostly been confined to checking
WErsquoRE ALL ABOUT PRECISION AGRICULTURE AND THAT DEMANDS CONSISTENT QUALITY
sailing progress via GPSrdquo says Chad ldquoBut soon well be installing data loggers in shipsrsquo holds recording things like temperature and humidity during transit
ldquoWhen product is handled its all about retaining the physical characteristics and not introducing any contaminantsrdquo he adds ldquoOur logistics and stores people are focussed on providing the best storage and handling to minimise crushing of granules and to ensure no external moisture is introduced Stock rotation is also important Urea is a very challenging product that can take in and expel moisture easilyrdquo
Product characteristics arenrsquot the only challenges facing Chadrsquos team More is expected across the board ldquoFarmers always expect that the product will actually do its job But I think more recently theres an expectation that well develop solutions to help with their environmental challengesrdquo he says ldquoOne of our values is putting the customer at the centre of everything we do We also have some pretty clear priorities including our focus on product quality In itself it will help farmers with environmental challenges Wersquore all about precision agriculture and that demands consistent qualityrdquo That precision helps farmers get optimal yield with lower inputs helping meet consumer expectations of quality food
produced with lower environmental impact Our N-Protectreg coated urea can help to lower environmental impact
Another challenge one frequently in the public eye is biosecurity ldquoMinimising biosecurity risk has been a priority in Ravensdown for over six years nowrdquo says Chad ldquoWith time and effort weve developed a very robust system in terms of fertiliser importation involving supplier audits every yearrdquo
More collaboration and engagement also figure in Chadrsquos quality quest ldquoTo improve product quality we need suppliers on-side as well as neighbours the wider community local authorities and most importantly our peoplerdquo
Elsewhere its about more direct control One example being Ravensdown Shipping Services ldquoOur shipping joint venture helps source efficient vessels that are fit for purpose So we can be sure theyrsquore reliable they turn up on time and most importantly theyre cleanrdquo
Collaborative relationships empower our people and suppliers to be open and pay greater attention to detail At Ravensdown ensuring the highest product quality means more is expected of our people than ever before Itrsquos a challenge theyrsquore more than up to
The many challenges of delivering a quality product
To view video please visitravensdownconzintegratedreporting
29Quality Agri-ProductsRavensdown Stakeholder Review 2018
43
53
REPORTED HAZARDS AND INCIDENTS ASSESSEDINVESTIGATED WITHIN 48 HOURS
CORRECTIVE ACTIONS TO MANAGE HAZARDS AND INCIDENTS COMPLETED ON TIME (ON OR BEFORE THEIR DUE DATE)
We have set two key performance measures to ensure that we manage our hazards and incidents in a timely manner These measures have been chosen because they build trust in the system Timely assessment and management encourages people to report issues as they know they will be promptly addressed
The jump towards our 2019 target is expected because of changes made to the ways in which incidents are reported and escalated up through management levels Data on overdue hazard assessments will also be available
Corrective actions are determined to manage hazards and incidents to protect people from harm Corrective actions were taken in the majority of cases ndash often this was done immediately without the need to raise a formal corrective action All actions relating to serious hazards or incidents will be completed on time
HAZARD AND INCIDENT MANAGEMENT
TARGET 2019
TARGET 2019
201718
201718
gt90
gt90
1234
REPORT
HAZARD AND INCIDENTS 4 STEP APPROACH
ASSESS THEIR RISK
IMPLEMENT CORRECTIVE PREVENTATIVE ACTIONS
CHECK ACTIONS ARE EFFECTIVE
Reporting 201617 201718
LTI 3 8Medical Treatment 33 33
Restricted Duty 1 2First Aid 18 36
Property damage 85 88Close Calls 80 88Hazards 90 104
A broad strategy is in place intended to manage risks to health and safety of our people and others
For this report we include metrics on proactive hazard management incident reporting and corrective action
HEALTH SAFETY AND WELLBEING
People with ambition for better
Over 642 employees and many more contractors make up a powerful extended team Collective wisdom is put to a common purpose New insights are built every day But enabling people takes constant focus and a positive safety oriented culture
30 Enabled PeopleRavensdown Stakeholder Review 2018
Enabled People
Lost time amp recorded injury frequency rates
At Ravensdown we genuinely care about the safety and wellbeing of our people and our extended family throughout the community
Rolling 12 monthly LTIFR is a calculation used to measure the average number of lost-time injuries (those injuries that are serious enough to require time off work) over the past 12 months The average has decreased from 148 to 123 representing a 162 decrease
This is because of a more proactive approach to identifying and managing hazards and encouraging reporting of incidents and close calls so that they can be investigated to prevent a recurrence and subsequent injury
Rolling 12 monthly TRIFR is a calculation used to measure the average number of recordable injuries (those injuries that are serious enough to require medical attention or more) over the past 12 months The average has been increasing from June 17 as a result of an increase in the number of recordable injuries being reported The majority of these injuries have been minor injuries that may not previously have been recorded
Reporting all incidents (injury and close calls non-injury) is an important part of our strategy as it allows us to work together to investigate and implement measures to prevent a recurrence
85162
LTIFR
TRIFR
DECREASE FROM 2016 TO 2018
DECREASE FROM 2016 TO 2018
ROLLING 12 MONTH TRIFR(TOTAL RECORDABLE INJURY FREQUENCY RATE)
ROLLING 12 MONTH LTIFR(LOST TIME INJURY FREQUENCY RATE)
Jun 16 Dec 16 Jun 17 Dec 17 May 18
No
of T
RIs
per 2
00
00
0 m
an-h
ours
0
2
4
6
8
10
Jun 16 Dec 16 Jun 17 Dec 17 May 18
No
of LT
Irsquos p
er 2
00
00
0 m
an-h
ours
0
1
2
31Enabled PeopleRavensdown Stakeholder Review 2018
STAFF TURNOVER
DIVERSITY TRAINING SPEND
LIVING WAGE
A drive to deliver personalised structured and focussed training programmes is now supported by a new Learning Management System We can ensure staff are fully able to do their jobs for the benefit of our stakeholders and can develop our people for future opportunities
Ravensdown will continue to monitor the living wage as it develops and ensure all permanent staff are paid at or above the NZ living wage
FEMALE MALE
31 69
When it comes to gender mix the focus is on active monitoring training to tackle conscious and unconscious bias and recruiting the best person for the role
PERMANENT EMPLOYEES ARE PAID AT OR ABOVE THE NZ LIVING WAGE100
$800kSPENT ON TARGETED TRAINING AND DEVELOPMENT 201718
(201617 $1M SPENT ON TRAINING AND DEVELOPMENT)
201718(201617 8)11
Average turnover for 5 years is 88
Our stakeholders can be confident that the knowledge advice and service they receive is from stable engaged staff ensuring consistency of service and knowledge
GENDER
AGE
lt40 40-59 gt590
10
20
30
40
50
60
32 Enabled PeopleRavensdown Stakeholder Review 2018
CASE
STU
DY
To view video please visitravensdownconzintegratedreporting
While Ravensdownrsquos advanced technology often takes the limelight itrsquos Ravensdown people who are driving smarter farming every day
Few realise Ravensdown has the largest number of Certified Nutrient Management Advisors in New Zealand
This is no accident ndash rather a carefully designed plan to attract the very best graduates and enable them through training clear career pathways and stewardship in the field
At the Ravensdown store in Tirau 24-year-old Taylor Bailey is an impressive example of how the Ravensdown Development Programme is enabling success for a new generation of agri managers Coming from a well-known dairy farming family in Mahoe Taranaki farming is very much in Taylorrsquos blood Like many of our graduates Taylor came from Massey University where she completed a Bachelor of Agri Commerce ndash majoring in farm management
Soon after Taylor was invited to join the Ravensdown Development Programme and spent eight months in Christchurch where she studied Fert 101 Animal Health and Agronomy Recently shersquos completed the intensive Advanced Certified Nutrient Management Course through the New Zealand Fertiliser Association
Smart farming is hitting the ground running
and Massey University The final part was completing her farmer reports to become a Certified Nutrient Advisor
At this young age the achievement is impressive but Taylor is by no means alone The entire focus of the Ravensdown Development Programme scheme is to produce a well-prepared and enabled future generation of on-farm advisors who can deliver first-rate knowledge on fertiliser animal health and agronomy from the get go
Taylor knows todayrsquos farmers are expecting far more and Ravensdown is responding ldquoCustomers are definitely expecting more of advisors Weve got a wide range of products and services that we provide so we need to be definitely well-skilled in those areasrdquo says Taylor
But as any farmer will testify you canrsquot learn everything from a book so Taylor meets farmers attends local discussion groups and keeps up to date on the latest environmental issues
ldquoWere no longer just a fert rep these days Were also giving advice and recommendations around agri-chemicals
seed products and animal health Theres a lot more environmental scrutiny on farmers so we need to be up with regulations specifically with the fertiliser side of thingshelliprdquo
Always driven Taylor also enjoys the support she gets from her North Island team and the expert agronomists and animal health technical managers who give her the extra confidence and motivation to always do more for her clients
Of course this notion of a well-educated and empowered new generation is not without economic value ldquo It definitely benefits shareholders People are coming into jobs up to speed and with a greater understanding of the whole farm systemrdquo says Taylor
Being part of the new generation that will drive change and smarter farming is something Taylor relishes She also has a few changes shelsquod like to see
It would be great to see farm owners involving employees in the decision-making processes they face such as meetings to discuss their seasonal fertiliser plans Sharing knowledge is a really powerful thing and in turn will result in a more skilled industry
WErsquoRE NO LONGER JUST A FERT REP THESE DAYS
33Enabled PeopleRavensdown Stakeholder Review 2018
Game changing science
Science and research are the reasons why Ravensdown is seen as a nutrient efficiency specialist Our investment in RampD and partnerships with universities mean ideas
with game-changing potential can be explored But it is our field-based team and the customers who trust their advice that take the ideas and turn them into a better reality
Description
Value
Collaboration
Status
Future expectation
Treats dairy effluent ndash enabling water recycling and increased effluent storage capability
The technology produces lower volumes of effluent enabling enhanced utility of storage and use Significant volumes of water are available for recycling
Lincoln University
Public announcement of pilot project was made on 3 May 2018
Canterbury is the first region for ClearTechreg release followed by the major dairy regions
Remote sensing of the nutrient status of soils
Fast and efficient method to produce layers of data from a single flight including soil fertility vegetation type and a digital surface map at a square-meter level
Massey University
AgResearch
We are at the end of year 5 of the seven-year programme Project extension to cover North Canterbury and Southland means 90 percent coverage for New Zealand hill country
Commercial delivery of current and emerging scanning technologies
AIR SCANreg
34 ScienceRavensdown Stakeholder Review 2018
Science
Description
Value
Collaboration
Status
Future expectation
Models phosphorus and sediment losses at farm and catchment scale
The model allows the identification and materiality of farm nutrient and sediment critical source areas and the efficacy of mitigations
Victoria University of Wellington
Undergoing field verification In development end of this year
Expect to be used mainly by Ravensdown Environmental consultants in catchment studies in collaboration with Beef and Lamb and regional councils
Models nutrient balances including nitrogen loss estimates at a farm scale
Models farm system nutrient cycling and the consequential nutrient losses Focus on outputs maintains farming flexibility and innovation This world-class model allows farm system scenarios to be compared to a baseline
AgResearch
Plant amp Food
Landcare Research
Overseer Limited
Widespread adoption with ongoing upgrades
Expect to see an increased uptake nationally as farm systems changes are required to comply with emerging regulations on nutrient losses
Description Enables trust through evidence ndash fertiliser released at the right place at the right rate
Value Technology-enabled aircraft allow fertiliser plans to be accurately delivered by electronic instruction Farmers can trust their fertiliser investment is applied as intended with proof of release records available
Status 4 Planes in operation
Future expectation
6 capable aircraft by May 2019
Ravensdown has an ownership interest
reg
35ScienceRavensdown Stakeholder Review 2018
WE CANNOT FARM LIKE WE USED TO IN THE PAST SO OUR SYSTEM NEEDS TO BE MORE PRECISE MORE ENVIRONMENT FRIENDLY
36 ScienceRavensdown Stakeholder Review 2018
ClearTechreg is just such a breakthrough Developed in partnership with Professors Keith Cameron and Hong Di of Lincoln University ClearTechreg is an effluent treatment process that slashes the use of fresh water in dairy farming
ClearTechreg allows us to clarify effluent at the dairy shed to produce water clean enough for recyclingrdquo explains Professor Cameron ldquoItrsquos then used for washing the yard where the cows come in for milking The technology uses a coagulant often used in treating drinking water and itrsquos a very similar process The coagulant allows the little particles of soil and dung in the effluent to coalesce into larger particles which then have enough weight to sink to the bottom of a tank This means the top becomes clear enough to recycle and wash down the yardrdquo
The potential savings in water use and reduction in environmental impact are huge says Professor Cameron ldquoUsing the backing gate where the cows are waiting to go in for milking on Lincoln Universityrsquos dairy farm where we milk 555 cows we can cycle enough water every day to wash the yard completely Thatrsquos around 20000 litres recycled a day Scale that up nationwide
and we could save around 42 billion litres of water annually Thatrsquos a big numberrdquo
Making better use of water resources is not the only advantage of ClearTechreg Professor Hong Di emphasises the benefits across the board representing the sort of leap agriculture has to take to meet societyrsquos growing expectations ldquoWe cannot farm like we used to in the past so our systems need to be more precise more environmentally friendly Consumers are demanding quality food and to know that it has been produced in environmentally friendly sustainable ways The sort of technology that wersquore talking about with ClearTechreg thatrsquos a step change As well as potentially saving so much water each year you also reduce E coli leaching and phosphorus ClearTechreg shows how science can help Ravensdown and its shareholders respond and succeedrdquo
Partnerships with scientists like Keith Cameron and Hong Di are only going to be more important in the future and the bonds closer ldquoAs well as the research and development of new technologies therersquos also capability buildingrdquo says Professor Cameron ldquoIn that we train a lot of the farmers of the future at Lincoln University We also train students who go on to be
CASE
STU
DY
employees of Ravensdown A very good example is the creation of the environmental group at Ravensdown who support farmers to develop environmental plans and nutrient budgets A number of those new staff have come through training at Lincoln Universityrdquo
The search for game-changing innovations like ClearTechreg has become more determined than ever as expectations of Ravensdown and scientists themselves increase Something Professor Cameron is well aware of ldquoI think society is expecting more from scientists There are growing concerns about the environment and finding solutions to those environmental problems requires good robust science Itrsquos also why wersquore seeing greater links between research and industry to ensure that the science that gets done in the lab doesnrsquot just produce a paper thatrsquos published in an international journal it actually produces a technology that flows from the laboratory to the farm The linkage between ourselves Ravensdown and Ravensdown shareholders shows this perfectly where the investment in science creates new technologies new systems and new methods that take everyone forwardrdquo
The new technologies Ravensdown provides to shareholders often have their roots in the laboratory And sometimes itrsquos not about a new product or digital advance so much as a smarter way of doing things
Scientific breakthrough set to transform dairy effluent
To view video please visitravensdownconzintegratedreporting
37ScienceRavensdown Stakeholder Review 2018
We are committed to being at the forefront of where the physical world of farming meets the digital world Use of farm mapping software enables customers to farm smarter and accurately Nutrient management crop and livestock production all benefit from improved record keeping and performance analytics We are focussed heavily on increasing the number of customers using mapping technology and are investing in RampD to increase the range of services this software can accurately provide
Maps provide farmers oversight of their whole farm at a glance Embedded throughout the map are the records of what has been applied in detail and what the options are to improve productivity The increasing demand on farmers for managing the environment requires better record keeping and transparency Developments in automation can reduce the amount of time the farmer spends behind a desk enabling more time on the farm We believe our customers own their information and have designed HawkEyereg to enable greater collaboration with other industry partners
MAPPING TECHNOLOGY
Use of mapping technology to manage efficient use of nutrients and keep records of paddock activity
CUSTOMERS ACTIVELY USING SMART MAPS HAWKEYE DURING THE YEAR2682
Technology is a key driving force behind sector-wide improvement It opens up new opportunities new ways to track progress make decisions demonstrate performance
and make connections with end consumers Our team uses some amazing tools to enhance the service they provide and the tool ndash and the person using it ndash cannot stand still
Technology Enabling smarter farming
38 Technologies and ServicesRavensdown Stakeholder Review 2018
Technologies and Services
HawkEye is map-based software that helps farmers make smarter decisions for better farm and environmental outcomes
BENEFITS FOR FARMERS
Improved nutrient amp feed decisions
Reduced office time
Managing environmental impacts
Increased productivity
More time to farm
Licence to operate
BENEFITS FOR RAVENSDOWN
Customer collaboration
Data automation
Useful tools for all farmers
Valuable discussions
More time to add value
Stronger relationships
THE IMMEDIATE PROCESS
Support Ravensdowns core business - Nutrient pasture and crop management environmental footprint
Easier collaboration between customer and Ravensdown - Enabling our staff to deliver
Providing excellent service with efficiency - Automation of ordering spreading and online data gathering
BY PROVIDING
Farm mapping
Nutrient planning and forecasting
Pasture performance management
Product ordering and spreading
In-field tools
Test results and agronomy plan visualisation
Digital record keeping and reporting
Nutrient compliance management amp reporting
Spreading proof of placement
Farm feature amp hazards
Sharing and collaboration
Personalised support
INSIGHT TO ACTION
Coming soon
39Technologies and ServicesRavensdown Stakeholder Review 2018
USE OF AGRONOMY PLANS FOR EFFICIENT USE OF NUTRIENTS AGROCHEMICALS AND SEED
PROOF OF PLACEMENT
This enables our customers to apply the right amount of fertiliser (nutrient) Published agronomy plans are a measure of how many of our customers are using our recommendations
In addition the agronomy plans include the right agrochemical recommendation ensuring the best product and application is chosen for the health of the crop or pasture livestock and environment
All of this detail is recorded and traceable enabling a stronger story to be developed about the farm and the produce grown on it
Ravensdown takes soil test measurements and makes recommendations to farmers about where and what amount of nutrient should be applied
This forms the basis for an agronomy plan which can be produced by Ravensdown We expect this number to increase as farmers become more aware of the need for tighter control over their nutrient application
The use of GPS-enabled spreading technology enables us to measure how effectively we are recording and tracking nutrient application We aim to increase the total traceability of nutrients applied over time By recording spreading in both aircraft and groundspreading trucks we are able to capture data not only of Ravensdown fertiliser that has been applied but to provide better transparency for all users of our spreading technology This benefits all New Zealand farmers
Recently we signed an agreement with TracMap New Zealandrsquos largest provider of spreading technologies enabling us to capture a large proportion of total fertiliser tonnes spread accurately as well as agrochemical spray history Variable rate application is now possible through our investment in our Primary Growth Partnership ldquoPioneering to Precisionrdquo in hill country as well as ground spreading meaning the right product can be applied at the right rate in the right place What percentage of total tonnes applied has been applied at a variable rate will be a key benchmark indicator for us moving forward
245739RAVENSDOWN FERTILISER TONNES CAPTURED BY GPS-ENABLED PROOF OF PLACEMENT TECHNOLOGY
CUSTOMERS PERFORMED SOIL TESTS ON THEIR FARMS6448
TESTING TO IMPROVE FARM PERFORMANCE
8362
46
PUBLISHED AGRONOMY PLANS
OF CUSTOMERS HAVE BEEN PROVIDED AGRONOMY PLANS
40 Technologies and ServicesRavensdown Stakeholder Review 2018
A perfect example is the work we do with arable farmer Eric Watson of Wakanui in mid Canterbury
Eric is the Guinness World Record holder for wheat production per hectare a title he has won more than once Part of the credit comes down to the way he works with Ravensdown including his local Senior Agri Manager Dan Copland Danrsquos worked with Eric and his wife Maxine for over four years ldquoIts really something Im passionate about getting crop nutrition rightrdquo says Dan ldquoEspecially with the precision nutrient management siderdquo
The precision Eric and Dan apply to crop nutrition and soil management certainly is impressive aided by the Ravensdown technology deployed on Ericrsquos mid Canterbury land Comprehensive soil testing and smart mapping gauge the precise nutrition needs of every paddock It shows not just which paddocks require fertilising but exactly what is required and where avoiding over-application Itrsquos smart but the pace of change with accompanying expectations is fast ldquoIts very rapid developmentrdquo says Eric ldquoI think the shareholders do expect more from their fertiliser company including spreading technologyrdquo
CASE
STU
DY
Helping meet those growing expectations is our newest precision agriculture tool HawkEyereg This integrated mapping and compliance tool offers even more accuracy in measuring whatrsquos needed for optimum soil health and yield further reducing environmental impacts ldquoHawkEyereg is a decision support tool it can help with farm recording it can help with precision placementrdquo advises Dan ldquoIrsquove been with Ravensdown eight years and technology-wise itrsquos definitely come on leaps and boundsrdquo HawkEyersquos power comes from using three perspectives of pasture production imagery from the air nutrient input and pasture quantity on the ground and diagnostic status of the soil And itrsquos being made available for any farmer to use not just Ravensdown shareholders
Inevitably as technology improves so does the amount of data generated lsquoBig datarsquo as itrsquos known offers a world of possibilities but only when it can be applied in practical ways Bryan Inch our General Manager for Customer Relationships understands the risks of drowning in a sea of data ldquoTherersquos already plenty of information being captured and that will only increase in the futurerdquo says Bryan ldquoSensors on irrigators farm gates spreading trucks and
silos complement wearable technology on animals soil tests and aerial pasture scanning Itrsquos making sense of what those sensors say that matters turning data into insightful decisionsrdquo Thatrsquos why all Ravensdown technology comes with dedicated support from technical experts and field-based Agri Managers
Back on Ericrsquos farm technology has helped do more with less to the benefit of the environment and the balance sheet ldquoI think Ravensdown technology has a big role to play in helping New Zealand reduce the impact of nutrientsrdquo says Eric ldquoIt can show you shouldnt be putting so much fertiliser on here and in some cases that more needs to go on there Crops will grow better and if youre wasting nutrients youre wasting moneyrdquo
Itrsquos not just shareholders who are expecting more either something Eric is aware of ldquoI think that societys expecting more from farmers with cleaner waterways and swimmable rivers so technology will certainly have a part to play in that Theres a big need for farming to keep improving and thats what the public wants to seerdquo
As expectations grow Ravensdown has responded by developing new technologies that let us do more for our farmer shareholders
The Canterbury wheat that beat the world
To view video please visitravensdownconzintegratedreporting
THERES A BIG NEED FOR FARMING TO KEEP IMPROVING BECAUSE THATS WHAT THE PUBLIC WANTS TO SEE
41Technologies and ServicesRavensdown Stakeholder Review 2018
Employees
GovernanceRavensdownrsquos governance structure is set up to promote accountability and to
support its ability to create value in the short medium and long term It provides insight on strategy implementation and direction while supporting ethical
compliant behaviour throughout the business
42 GovernanceRavensdown Stakeholder Review 2018
Governance
Ethics
The Board of Directors has developed a Code of Business Conduct and Ethics to give effect to Ravensdownrsquos core values and to guide all employees and directors in our relationships with our stakeholders Key parts of this code include
Company Values
Our decisions and personal behaviour will at all times be consistent with our core values of
Successful co-operative ndash We put the customer at the centre of everything we do
Empowered people ndash We choose the best people keep them safe and enable them to do their best
Enduring relationships ndash We develop long-term relationships based on integrity and trust
Environmental leadership ndash We strive to lead in the field of sustainability
Driving Innovation ndash We drive the business forward by finding better solutions
These values mean that we will
Act honestly and fairly with due skill care and diligence in the interests of all of our stakeholders
Demonstrate respect for key moral principles including diversity individual rights equality and dignity
Value personal and professional integrity trustworthiness and competence
Fraud Policy
Ravensdown has a philosophy of ldquozero tolerancerdquo towards fraud both inside and outside of the company We value the integrity of our staff and recognise that they have a key role to play in the prevention detection and reporting of fraud We therefore ask them to be vigilant at all times and to report any concerns they may have at the earliest opportunity We are committed to creating and maintaining an honest open and well-intentioned working environment where people are confident to raise their concerns without fear of reprisal on a confidential basis All reported cases of fraud will be investigated
Conflict of interestRelated party transactions
Like most co-operative companies Ravensdown Limited has frequent transactions with its farming directors in the ordinary course of business All transactions are conducted on commercial terms
A Conflict of Interest Policy ensures that any real or perceived conflicts related to staff members are managed at armrsquos length
Whistle-Blowing Policy
Ravensdown is committed to providing a transparent accountable organisation and staff are encouraged to have the responsibility to report any known or suspected wrongdoing within the company Employees are encouraged to report this to their managers or directly to the CEO A 247 independent anonymous Ethics Hotline is also available where confidential information can be reported Ravensdown is committed to the protection of genuine whistle-blowers against action taken in reprisal for the making of protected disclosures
Risk Identification and Management
The company has a comprehensive risk management framework to identify assess and monitor new and existing risks Annual risk updates are performed and risk improvement plans created and acted on The Chief Executive Officer and the leadership team are required to report to the Board and Audit amp Risk Committee on high risks affecting the business and to develop strategies to mitigate these risks Additionally management is responsible for ensuring an appropriate insurance programme is in place and reviewed annually
TOP RISKS
Risk Response
Failure to embed a culture systems and processes to prevent or appropriately respond to health safety or wellbeing dangers or incidents
We have systems and processes in place to continuously track protect and take proactive actions to manage our peoplersquos health safety and wellbeing and to ensure we embed a culture which puts safety first and gives meaning and purpose for our people
Supply of key fertiliser inputs interrupted
We have enduring relationships with long-term suppliers of our key fertiliser inputs which we continue to assess and manage to ensure we can meet supply commitments to our customers
Inability to deter or recover from cyber security risks
We have robust systems and software in place to detect protect and recover from cyber security threats
Evolving government priorities affecting our industry
We have regular and meaningful engagement with various levels of government to ensure we can have proactive involvement in the legislative and regulatory changes relevant to our business
Significant Biosecurity incident affecting us or our industry
We have an MPI-approved system which ranks the majority of our imported products as a low risk through annual inspection of suppliers cleanliness of vessels sampling of products and container inspections
Losing social licence to operate We work to ensure positive and genuine engagement with all our key stakeholders and transparently report on our operational compliance good community relationships and commitment to sustainability and improvement
43GovernanceRavensdown Stakeholder Review 2018
Leading usforward
1 2 3 4 5
John runs a 22000 stock unit sheep and beef breeding and finishing operation has been on the Board since 2004 and has been Chair since February 2014 As well as running a legal practice in Marton John spent many years as a director of RACE Incorporated and of a number of farming and agricultural companies in NZ and overseas
John Henderson LLB Chair
1
Scott owns and runs a large hill country sheep and beef station at Ohura in the Central North Island and has been on the Board since 2006 Scott is a member of the NZ Institute of Directors and holds a certificate in company direction He has completed a number of governance courses and continues to prioritise professional development
Scott Gower2
TH
E B
OA
RD
44 Board and Leadership Ravensdown Stakeholder Review 2018
Board and Leadership
6 7 8 9 10
Jason is CFO of NZ Steel and a Fellow of Chartered Accountants Australia and New Zealand and has been on the Board since 2014 He is currently Chairman of TNX Limited and former Chair of the Audit Committees for Taranaki Investments Management Limited and LIC He was the former CFO of large listed and unlisted companies such as EROAD Auckland Airport PGG Wrightsons and Fonterra Ingredients
Jason Dale B Com FCA
10
Stuart farms 330ha west of Christchurch growing arable crops seed potatoes and finishing lambs and has been on the Board since 2006 and Deputy Chair since 2014 Stuart is a Nuffield Scholar and has had a number of governance roles in the industry good sector as well as not-for-profit organisations
Stuart Wright B Ag Com Deputy Chair
9
Tony runs the family dairy farming business and has been on the Board since 2004 Tony has been involved in governance at a local and national level particularly in the dairy sector for 20-plus years He was a director of the NZ Dairy Board and Kiwi Dairy Co-op before the formation of Fonterra
Tony is a Nuffield Scholar and a Chartered Fellow of the IoD
Tony Reilly B Ag Com
3
Bruce farms an 8000 stock unit cattle and sheep farm north of Napier and has been on the Board since 2015 Bruce holds a wide range of governance positions particularly in the science and environmental areas He previously spent six years on the Federated Farmers Board and was National President from 2011 to 2014
Bruce WillsB Ag Com
4
Through the companies Alpine Fresh Ltd and ViBERi NZ Ltd Tony grows for the arable vegetable and berryfruit sectors over 700 ha He has been on the Board since 2006
Currently Tony is a director of several local companies is the Chair of NZGAP and Vice-President of Horticulture NZ
Tony Howey B Ag Com
5
Kate owns a 245ha dairy farm in Dargaville and has been on the Board since 2014 Kate is also Chair of Delta Produce Co-operative Ltd and is a ministerial-appointed Council member of the Open Polytechnic of New Zealand
Kate is a Member of the IoD and has done the Company Directors Certificate as well as the Fonterra Governance Development Programme
Kate Alexander Dip Ag bus Mgmt
6
Glen is an Auckland-based entrepreneur who has been on the Board since 2007 Glen was a founding director of the Warehouse Group and was a board member there for 11 years He currently has directorships of 20 private companies across agriculture property retail and tourism sectors Glens agricultural investments include dairy beef avocado kiwifruit mushroom forestry and aquaculture
Glen Inger7
Peter owns a 190ha dairy farm located at Northope and has farming interests in Lochiel and Lorneville and has been on the Board since 2013 Peter is an Agribusiness Regional Manager for a prominent bank and has been through the Fonterra Governance Development Programme
Peter MoynihanB Ag Sc
8
45Board and Leadership Ravensdown Stakeholder Review 2018
Actions louder than words
As a leadership team we see our role as maintaining a positive culture at Ravensdown while ensuring the organisation remains agile as it faces multiple opportunities and challenges
Knowing that continual consensus rarely leads to good decision-making we hold each other to account and exchange ideas freely and honestly
Because wersquore often challenging the traditional way of doing things we will debate and offer alternative points of view
Greg CampbellChief Executive Officer
Bryan InchGeneral Manager Customer Relationships
Sean ConnollyChief Financial Officer
Mark McAtamneyChief Information Officer
LEA
DE
RSH
IP T
EA
M
46 Board and Leadership Ravensdown Stakeholder Review 2018
We seek alternative perspectives from outside the team and listen to all employees within the company throughout the year
We are here to deliver on strategic goals agreed with the Board This involves looking ahead and keeping an eye on the detail of the day-to-day
The safety and wellbeing of our team is paramount and we continue to ensure each and every employee shares this belief so they can act on it
Stephen EspositoGeneral Manager Operations
Mike WhittyGeneral Manager Supply Chain
Mike Manning General Manager Innovation and Strategy
Katrina Benedetti ForastieriGeneral Manager Culture and People
47Board and Leadership Ravensdown Stakeholder Review 2018
KE
Y
Ravensdown-owned storesRavensdown consignment storesRavensdown manufacturing Aerowork
Ravensdown aglime quarriesLime processing plantDOING MORE
Our team members are proud to be part of the community and are doing their bit for many worthy causes throughout the country
Dargaville
Pukekohe
Morrinsville
Te Awamutu
Okato
Kakaramea
Feilding
HimitangiRongotea
Masterton
Manunui
Kerepehi
Te Puke
Tirau
Supreme
Taupo
Pio Pio Broadlands
Gisborne
Wairoa
Raetihi
New Plymouth
Stratford
AuroaWaverley
TaihapeWhanganui
Rata
Severn StreetNapier Works
Waipukurau
Dannevirke
MangatainokaKoputaroa
MataGreenleaf
Te Pahu
Western Bays
Te Teko
Featherston
Taumaranui
Waharoa
Normanby
TakakaNgarua
Marlborough
NelsonBlenheim
Culverden CheviotHokitika
Stillwater
MethvenRakaia
Fairlie
Seadown
GeraldineHinds
AshburtonSouthbridge
DunsandelLeeston
Christchurch Works
White RockAmberley
Mayfield
Darfield
Rangiora
Kurow Waimate
Cromwell RanfurlyOturehua
Waikouaiti
DiptonNightcapsOtautau
Isla Bank
BluffTitiroa
Woodlands EdendaleAB Lime
WintonMcNab
Clinton
Balfour
Mossburn
Heriot
Outram
LawrenceClydevale
MiltonBalclutha
Dunedin WorksLumsden
Te Kuiti
North Oamaru
Enabling smarter farming throughout New Zealand
Registered office292 Main South Road Hornby Christchurch 8042 NZ0800 100 123ravensdownconz
Lets expect more together Give us your feedback on this website so we can improve
Connect with us facebookcomRavensdown linkedincomcompanyravensdown twittercomRavensdownNZ ravensdownconzintegratedreporting
insightcreativeconz
RA
V026
EXPECT MORE TO COME gt
ravensdownconz
So herersquos our story
This is us
Putting our stake in the ground and measuring our
progress from here
Because New Zealand expects more
Because we expect more of ourselves
MORE gt
CAPITAL INVESTMENT IN RampD
ADDITIONAL OPERATIONAL EXPENDITURE OF $47M
At a glanceK
EY
HIG
HLI
GH
TS
REBATE EQUITY RATIO
$47 71
NEW SOLUTIONS LAUNCHED
$41m
PER TONNE
PROFIT BEFORE TAX AND REBATE FROM CONTINUING OPERATIONS
$63m
ClearTechregSurflexreg
08 Key HighlightsRavensdown Stakeholder Review 2018
ENGAGEMENT SCORE
OUR ENGAGEMENT SCORE SEES US MEETING THE THRESHOLD FOR THE ANZ TOP QUARTILE OF AON HEWITTrsquoS BEST EMPLOYERS
68NET PROMOTER SCORE
19
938
OF RAVENSDOWN FERTILISER TONNAGE SOLD HAD FERTMARK REGISTERED COMPONENTS
OF INTERNATIONAL SUPPLIERS PERFORMANCE IS EVALUATED
85
PUBLISHED AGRONOMY PLANS
201718 LOST TIME INJURY
FREQUENCY RATE IS
1238362
2017 Carbon Footprint154407 tCO2e
100
OF PERMANENT EMPLOYEES ARE PAID AT OR ABOVE THE NZ LIVING WAGE
ASBESTOS REPLACEMENT EXPENDITURE
$21m
09Key HighlightsRavensdown Stakeholder Review 2018
WE CONTINUE TO BUILD THE LARGEST FARM ENVIRONMENTAL CONSULTANCY AND DEVELOP THE LARGEST TEAM OF CERTIFIED NUTRIENT MANAGEMENT ADVISORS IN THE COUNTRYJOHN HENDERSON CHAIR
10 Johnlsquos Report ndash ChairRavensdown Stakeholder Review 2018
Johnlsquos Report ndash Chair
JohnrsquosReport
Your board is happy to report another strong performance in the year ending 31 May 2018 Prudent management and good fundamentals meant we were in a position to make an interim cash rebate of $1750 cash per tonne in June followed by a final rebate of $2950 to be paid in August Profit before rebate was a healthy $63 million from our continuing operations
It is worth noting that Ravensdown is not here to maximise profit at the expense of our natural environment safety or our local communities As a co-operative whose purpose is to enable smarter farming for a better New Zealand we seek to optimise profit in a sustainable way
This means returns for shareholders take many forms including new products expertise and technology that help them reduce environmental impact and optimise value from the land We are pleased to be able to pay a strong rebate to transacting shareholders but we believe neither the profit nor rebate are reliable measures of our co-operative We are determined to report measures of progress openly and transparently in the spirit of Integrated Reporting
In August 2017 Ravensdown threw its weight behind the ldquoWater Pledgerdquo which was signed by several prominent agri-sector leaders as a commitment to swimmable waterways Since then we have
Introduced a new ClearTechreg effluent treatment system that has the potential to reduce the dairy sectorrsquos fresh water use by 42 billion litres
Continued to build the largest farm environmental consultancy and develop the largest team of certified nutrient management advisors in the country
Deployed HawkEyereg technology that will help farmers see and show how they are complying with environmental requirements
Looking ahead we are in lockstep with the agencies and ministries that have come together to develop the action plan for water quality that arose out of the Land and Water Forum We aim to help our customers maximise nutrient efficiency so we focus on losses that can occur and recommend a sweetspot of the right rate of the right product in the right place and time Many of the examples in this Stakeholder Review are directly supporting good farming practice
My fellow directors deserve credit for setting the bar high in terms of identifying Ravensdownrsquos reason to be here Enabling smarter farming for a better New Zealand is a call to action as well as a common purpose that has galvanised the team
Irsquod also like to thank Tony Reilly for his 14 years of service as a Ravensdown director ndash a phenomenal achievement as he retires from that role He generated respect for his well-considered contributions and ran the Remuneration and Appointments Committee during his time as its Chair
As part of an ongoing commitment to review our board structure we will be presenting some proposed changes to our constitution at the annual meeting this year This will see the composition of the board change over the next two years from eight area-elected and two independently appointed directors to six area-elected and three appointed directors
I would like to acknowledge the contribution of the Ravensdown team and its supply and research partners The leadership team ably directed by CEO Greg Campbell has done a fantastic job communicating and implementing the strategy that was determined by the board
CH
AIR
To view video please visitravensdownconzintegratedreporting
11Johnlsquos Report ndash ChairRavensdown Stakeholder Review 2018
OUR AIM IS TO HELP OTHERS REDUCE THEIR ENVIRONMENTAL IMPACT AND WE MUST LOOK IN THE MIRROR AND LOWER OUR OWNGREG CAMPBELL CEO
12 Gregrsquos Report ndash CEORavensdown Stakeholder Review 2018
Gregrsquos Report ndash CEO
Ravensdown has delivered another strong result and Irsquom enormously proud of the teamrsquos efforts and humbled by the support from shareholders
While this has been a consequence of a deliberate consistent strategy I see this fifth year of back-to-back progress as preparing the ground for a fundamental change that is needed within the agri-sector in general and within our co-operative in particular
The challenge facing so many businesses is how to thrive knowing natural resources are limited and need protecting while energy consumption emissions and water use need to be tackled Ravensdown is not just facing up to that fact but embracing it We are determined to help farmers manage their nutrients better
For us this is what lsquosmarter farming for a better New Zealandrsquo looks like Our aim is to help others reduce their environmental impact and we must look in the mirror and lower our own Being welcomed into the Sustainable Business Council last year joining the Climate Leaders Coalition and reporting our carbon emissions for the first time is just the beginning
The signals are strong The disruptive trends are many Societyrsquos expectations are ever higher
While we donrsquot pretend to have all the answers we must and will rise to the challenge The ambition has got to be that we could all look our grandchildren in the eye and say we tried our best to leave the planet in at least as good a shape as we found it Our staff are engaged with this higher purpose as shown by our staff engagement survey
Like last year this Stakeholder Review describes whatrsquos going well and where we need to do better It focuses on what matters to a variety of stakeholders and outlines how we add value both now
and into the future It is best read alongside our annual report which summarises our audited accounts for the year up to 31 May 2018 There are also videos on the website giving context to our story
Our shareholders have told us the best way to consider this co-operativersquos performance is to look at a range of inter-connected indicators and take a rounded view For example product quality matters and does not continue to occur or improve without investment And if we do not invest in the knowledge of our people the quality of advice would fall just as our physical assets would decline if we didnrsquot invest in maintaining them
It would be easier to ldquojog alongrdquo not trying to address asbestos in our stores and manufacturing facilities But we wouldnrsquot be doing our job if we just kicked the can down the road for future shareholders to bear A lsquohead in the sand and hope for the bestrsquo approach would represent a massive risk and would guarantee opportunities would be missed
Being clear-eyed about our role in the world the challenges we are facing and transparency of failure to hit targets is what this co-operative commits to We feel this fronting up is the best way to serve past current and future shareholders and contribute to the betterment of New Zealand
Investing in our network
For an organisation moving well over 1 million tonnes of granules minerals and rock around dust is always going to be an issue needing to be managed Apart from being a potential nuisance or hazard to staff and neighbours dust can also affect product quality through cross contamination As part of our commitment to creating a safe and healthy work environment we are focussing on dust management at our sites
CEO
GregrsquosReport
13Gregrsquos Report ndash CEORavensdown Stakeholder Review 2018
We have been busy installing dust suppression cones covers extractors doors roading and enclosures Good housekeeping handling protocols and quality imported or manufactured product also go a long way to cut dust occurring in the first place
Wersquore also looking at our stormwater which has the potential to contribute to the nutrient load into local waterways We need to manage this carefully throughout our network and there is much more we can and must do We have a number of new initiatives in place For example we are proud of the new store in New Plymouth which is showing the way with a filter pond system
Safety has yet again been a main area of focus and investment Ravensdown was proud to receive commendation from Worksafe for the way we worked with their team to resolve some issues we had with serpentine superphosphate
We are making strong progress through a long-term $17 million asbestos replacement programme and are already seeing the benefits to product quality as the replacement roofing makes the stores lighter and drier The health benefits of asbestos removal for neighbours and staff plus the more earthquake resilient buildings are harder to see but no less important
We know quality matters to our customers and spreaders For the past three years a consistent 82 have stated that fertiliser quality is excellent or very good and this means there is still room to improve from a high base
Environmental growth
Since starting in 2013 our environmental consulting business has delivered more than 33000 contracted hours of effort helping farmers with their mitigations and compliance needs The specialists also assist local and regional government deliver on their objectives while we support customers with practical responses to regulatory developments
We are now the largest farm environmental consultancy in New Zealand and the year ahead will all be about cementing our position as leaders and developing the team so the advice remains first rate We will also look for integration opportunities with our field-based team of agri managers
This is important as we know our customers trust the advice provided ndash our customer survey revealed that over 90 trusted the advice they received and agreed it was based on sound science
We will be structuring the Environmental team around three service streams
1 Regulatory compliance including our ldquoworry-freerdquo service where farmers ask us to take on all the steps involved in progressing or protecting a consent
2 Farm Systems Analysis where experienced highly trained specialists provide tailored advice for planning the future of the farm business
3 Integrated Catchment Management where we help farmers and local community members working together to protect their waterways
We are now the largest farm environmental consultancy in New Zealand and the year ahead will all be about cementing our position as leaders and developing the team so the advice remains first rate
To view video please visitravensdownconzintegratedreporting
14 Gregrsquos Report ndash CEORavensdown Stakeholder Review 2018
Subsidiary Aerowork took delivery of new bi-directional loaders while commissioning new maintenance software The staff of Aeroworkrsquos helicopter spraying operation bought that part of the business and continue to service Ravensdown and non-Ravensdown customers
New technologies that will boost automation and efficiency include the JD EdwardsOracle project that reduces manual processing HawkEyereg maps and records help farmers with making decisions and tracking actions C-Dax are rolling out their PastureMeter robot
The Nelson store was one of several buildings to benefit from the long-term asbestos removal programme New loaders were delivered to several locations
Demand for products and services
It was a record year for agrichemicals which are so important in protecting food grown for animals and humans Our seed product lines are also in demand as they too had a record year This all shows the agronomy offer is strong and our technical expertise is sought after The spreading ventures were busy but somewhat disrupted by the weather
Facing difficult trading conditions volumes of our animal health products were slightly down Wholly owned subsidiaries C-Dax and Aerowork had a profitable year The laboratory ARL continued to contribute positively
Lime tonnages were up as farmers looked to condition their soils and fertiliser tonnages were up with a significant contribution from new customers buying our products and industrial users buying more urea
Our joint venture Ravensdown Shipping Services provides added control in our supply chain Disruption to New Zealandrsquos supply of quality phosphate rock is a real risk to the agri-sector and was highlighted last year when a non-Ravensdown shipment of phosphate rock was seized in South Africa
We hosted a delegation from the company that supplies phosphate rock from the non self-governing territory of Western Sahara They outlined how many of the local Saharawi people are benefitting from that suppliers social development programmes and how many familiesrsquo livelihoods depend on the continuing legal trade in rock from that part of the world It seems clear that no group of activists speaks for all Saharawi We support the United Nations in its efforts for a solution to this long-running complex political dispute and will continue to monitor the activities of our supplier
Innovation progress
Our Primary Growth Partnership programme investigating improved aerial spreading precision is at the three-quarter mark on its seven-year journey We partnered with Massey to develop the AirScanreg technology which uses a hyperspectral camera to scan 1000ha an hour and provide several layers of information for analysis Vegetation soil fertility and economically optimal fertiliser application layers can then be provided for an evidence-based plan that can be sent to the IntelliSpreadreg-enabled aircraft
Sixty six farms have now utilised IntelliSpreadreg where computer-controlled hopper doors apply fertiliser where it is needed instead of where it is not So far 14 of land on those farms was excluded from application because it was ineffective culturally sensitive or environmentally vulnerable Avoiding this land in a way that is safer for pilots is a win-win for productivity and the environment
Work ahead involves continuing validation work testing that actual results match the modelled and scanned results We are also testing algorithms and systems that can verify placement rather than only indicating where the door opened or closed Our fifth Aerowork plane to be equipped with the IntelliSpreadreg system will take flight in Whanganui
In other developments C-Daxrsquos robot version of the PastureMeter will be launching in 2019 and we continue our investment through the Fertiliser Association of New Zealand into the OVERSEER nutrient modelling tool We also launched the ClearTechreg effluent treatment system that has the potential to drastically reduce water use in the dairy sector
Efficiency is the key
We repeated throughout the year what we started to say in last yearrsquos Stakeholder Review Sales tonnage is not the key performance metric for this co-operative Indeed in those situations where the science showed that the farmer and environment would gain from applying less fertiliser then that was a win for Ravensdown
Our coated urea product N-Protectreg saw significant growth on last year Compared to uncoated urea this Fertmark-accredited product reduces nitrogen emission to the air and keeps more nitrogen available to the plant In a ldquonitrogen-constrainedrdquo world which is also sensitive to phosphate loss we would expect to see strong growth in this ldquosmart fertiliserrdquo category of products
This is an important way we can help with smarter farming and customers and staff are engaged with this approach In the past four years we have welcomed 1900 new customers to the Ravensdown ranks
I thank our former General Managers of Operations and Organisational Development Kevin Gettins and Tracey Paterson for their contribution to the leadership team and welcome their replacements Stephen Esposito and Katrina Benedetti Forastieri
Ravensdownrsquos contribution to premium food creation in New Zealand was celebrated at two all-staff events early in our financial year Morale remains high with staff engagement levels now in the top quartile of NZ companies that survey with Aon Hewitt
We continue to engage with a variety of stakeholders and have achieved a lot on their behalf I thank the whole team for their contribution and I know they are up to the challenge ahead Volatility and uncertainty are increasing around the world But the company is better positioned than ever to deliver value now and into the future
15Gregrsquos Report ndash CEORavensdown Stakeholder Review 2018
Financial commentary
Good financial performance and a healthy profit before rebate and tax of $63 million from our continuing operations allowed us to invest in areas aligned with our strategic priorities and continue delivering enduring value for stakeholders Our discontinued operations made a loss of $ 08 million after tax
The strong result enabled us to pay a full rebate of $47 per tonne which includes the interim cash rebate announced in March 2018 Your co-operative is retaining the $7 million profit to reinvest in the business in order to support our smarter farming purpose
Revenue was up as underlying volumes increased and margins were maintained at sustainable levels
Total expenses were up by $3 million mostly comprising an increase in sales and marketing expenses and the RampD component of operating expenditure This rise was consistent with our focus on enabling smarter farming which meant recruitment of environmental consultants maintaining the development programme that fast-tracks the training of new recruits and investing in research into new products and capabilities
The profit was actively impacted as we continued our asbestos removal programme spending $2 million in 201718 This is the fourth year of our programme Ravensdownrsquos broader capital reinvestment programme has led to an increase in non-cash depreciation
Equity has increased by $23 million to $429 million Our equity ratio before rebates increased from 73 to 78 After rebates our equity ratio continues to remain strong Total assets rose to $605 million We held more inventory than last year as a deliberate decision was made to import certain raw materials to mitigate possible short-term supply chain disruption
Property plant and equipment rose by $20 million on the back of continued reinvestment and new infrastructure projects including finishing the New Plymouth store We committed $2 million to further improvements that benefit health and safety
Intangible assets rose by $5 million with drivers being developments in our Enterprise Resource Planning software ClearTechreg and digital technologies such as HawkEyereg and aviation maintenance software RAMCO
Investments like these were made possible by a very positive operating cashflow of $98 million This consistently strong performance assists us to fund our capital investments
Bank debt reduced and trade payables increased due to the fact we held slightly more inventory and achieved more favourable payment terms with overseas suppliers
The board remains mindful of the need to provide financial returns and to maintain financial strength so the co-operative can reinvest in value-driving initiatives
As the business model on page 18-19 shows financial capital is one of six resources that we have an impact on and are impacted by The six are interconnected and need to be considered and reported on in an integrated way
The value created from financial capital is economic returns in the form of rebates to our shareholders and profits retained for future investment Economic returns are impacted by our investment in RampD technology infrastructure improvements our environmental initiatives and training our people This increases intellectual manufactured natural and human capitals in such a way as to ensure longer-term value is created
16 Financial CommentaryRavensdown Stakeholder Review 2018
Financial Commentary
-20
0
20
40
60
80
2014 2015 2016 2017 2018
NET PROFIT ($M)
Net prot before rebate and tax from continuing operations
Net prot after rebate tax and discontinued operations ($m)
73
19
10
46
62
51
1
63
7
-11
0
10
20
30
40
50
2014 2015 2016 2017 2018
NET CAPITAL EXPENDITURE CASHFLOW ($M)
21
3033
46
39
0
100
200
300
400
500
2014 2015 2016 2017 2018
TOTAL EQUITY ($M)
357380 395 406
429
0
1
2
3
4
5
2014 2015 2016 2017 2018
RESEARCH AND DEVELOPMENT ($M)
29
34
40 39
47
0
40
80
120
160
200
2014 2015 2016 2017 2018
OPERATING CASHFLOW ($M)
185
110 106
60
98
0
10
20
30
40
50
60
2014 2015 2016 2017 2018
SHAREHOLDER RETURN ($t) (including tax credits)
373
8
500
0
410
0
450
0
470
0
0
20
40
60
80
2014 2015 2016 2017 2018
EQUITY RATIO ()
6571
75 73 71
00
05
10
15
20
25
30
2014 2015 2016 2017 2018
ASBESTOS REPLACEMENT ($M)
2422
26
21
-20
0
20
40
60
2014 2015 2016 2017 2018
NET BANK DEBT ($M)
49
6
-8
39
28
OPERATING CASHFLOW ($M)
ASBESTOS REPLACEMENT ($M)
NET CAPITAL EXPENDITURE CASHFLOW ($M)
NET BANK DEBT ($M)
-20
0
20
40
60
80
2014 2015 2016 2017 2018
NET PROFIT ($M)
Net prot before rebate and tax from continuing operations
Net prot after rebate tax and discontinued operations ($m)
73
19
10
46
62
51
1
63
7
-11
NET PROFIT ($M)FROM CONTINUING OPERATIONS
RESEARCH AND DEVELOPMENT ($M)
SHAREHOLDER RETURN ($T) (INCLUDING TAX CREDITS) TOTAL EQUITY ($M) EQUITY RATIO ()
During 2014 our focus was on operating cashflows as we restructured our business
Increase in profit reflects an increase in volumes sold
We have continued to add shareholder value with increasing total equity
We are committed to proactively replacing asbestos throughout our network
Comprises the operating costs of research and the costs of supporting development of new initiatives
We have maintained the financial strength we have rebuilt over recent years
Year-end debt remains within a low sustainable band
Capital investment returns to our normal reinvestment programme Includes investments in intangibles
For the third year in a row we have returned cash back earlier with an interim rebate
17Financial CommentaryRavensdown Stakeholder Review 2018
CO
LLAB
ORA
TION INN
OV
ATI
ON
INTEGRATION
BUY SHIP
MAKE STORE
BUILDINGTRUST
MEASURE MAP MONITOR
TEST ADVISE
PRECISION APPLICATION
TRAINING AND DEVELOPMENT USE AND DEVELOP
TECHNOLOGY
RESEARCH ACTIVITIES
How we define and create value
RESOURCES
EXTERNAL FACTORSACTIVE GOVERNANCE AND RISK MANAGEMENT
HUMAN CAPITAL
FINANCIAL CAPITAL
MANUFACTURED CAPITAL
INTELLECTUAL CAPITAL
NATURAL CAPITAL
SOCIAL AND RELATIONSHIP CAPITAL
18 Business ModelRavensdown Stakeholder Review 2018
VALUE CREATED
REDUCED ENVIRONMENTAL IMPACTS (see pages 23-25)
ENGAGED STAFF IN A SAFER ENVIRONMENT (see pages 30-33)
ECONOMIC RETURNS (see pages 16-17)
STRONGER COMMUNITIES (see page 25)
OPTIMISED VALUE FROM THE LAND (see pages 26-29)
RELIABLE SUPPLY OF QUALITY AGRI-PRODUCTS (see pages 26-29)
LEADING TECHNOLOGY SCIENCE AND INFORMATION (see pages 34-41)
TO ENABLE SMARTER FARMING FOR A BETTER
NEW ZEALAND
KA PŪKEKOTIA A RONGOMĀTĀNE KA POHO
KERERŪ A AOTEAROA
19Business ModelRavensdown Stakeholder Review 2018
Why wersquore here
HOW WE DELIVER ON THAT PURPOSE
We provide the products expertise and technology to help farmers reduce environmental impacts and optimise value from the land
New Zealand exports 95 of the food that it grows This can be seen as a net export of the nutrients embedded in the food because plants have extracted what they need from the soil Ravensdown helps return those key nutrients by supplying the essential elements that all plants whether eaten by humans or livestock need to grow
As a farmer-owned co-operative our commitment as nutrient efficiency specialists is to enable our customers to supply the necessary amount of nutrients ndash no more no less ndash and help minimise losses for the benefit of the farm and the environment This takes the form of services like those listed on the opposite page
WHERE ARE WE PRIORITISING
Quality agri-products such as Kiwi-made superphosphate imported fertilisers aglime animal health seeds and agrichemicals are the backbone of our product offering
Certified nutrient management advisors and environmental consultants are backed up with cutting-edge technologies Special aerial cameras that can assess soil nutrients remotely or software that shows where best to tackle potential phosphate run-off are just two examples
Science is the foundation for all our advice and innovation We invest in research and collaboration with universities and Crown Research Institutes supporting knowledge-sharing conferences and publish papers in peer reviewed journals
Enabled people are the most effective people In a fast-changing sector we focus on the ability of our teams to adjust and respond so they can help get the job done
Trusted and leading is how we set out to be seen We know that nothing less than doing the right thing day in day out is the best way to achieve this
Our stakeholders want to create a better New Zealand and we see our role as helping them
achieve that by enabling smarter farming
Smarter farming can deliver stronger rural communities reduced environmental impacts and growing prosperity for the country as a whole
Smarter farming is about challenging all aspects of farming knowing improvements are always possible and definitely needed
We canrsquot help with smarter farming without working smarter ourselves We need to keep innovating and changing so that we can continue to walk the talk
20 Strategic FrameworkRavensdown Stakeholder Review 2018
Strategic Framework
In developmentExisting Service
KE
Y
DIAGNOSTIC AND PREDICTIVE TOOLS Analytical Research Laboratories
Physical test results for soils and plants measure levels and validate predictive models
Robust models Predictive tools improve decision making about phosphate-loss mitigation or nitrogen use efficiency
Aerial sensing Scanning soil nutrient levels and vegetation from aircraft
ADVISORY SERVICES Nutrient Budgets and
good farming practice On-farm certified advisors who maximise nutrient use efficiency
Environmental Impact Advice Largest team in NZ specialising in farm environment planning and mitigating farm impacts
WATER MITIGATION ClearTechreg
Dairy effluent treatment system that could reduce fresh water use by 17000 Olympic-sized swimming pools a year
Integrated Catchment Management A collaborative multi-discipline approach to environmental management at a catchment level
APPLICATION AND PLANNING IntelliSpreadreg
Computer-controlled topdressing aircraft doors adjust spreading rate and avoid sensitive areaswaterways
Precision spreading GPS guided certified groundspreaders reduce risk of under- or over-application of nutrients
Precision blending Smart fertilisers including N-Protect with coating that reduces gaseous emissions
HawkEyereg Visual mapping and decision-making tool that brings all information and records together
How our services reduce environmental impacts
21Strategic FrameworkRavensdown Stakeholder Review 2018
88 SPENT ON DIRECT PURCHASES FROM LONG-TERM PARTNERS WITH SUPPLY CONTRACTS
ENGAGEMENT SURVEY
LONG TERM PARTNERS WITH SUPPLY CONTRACTS
Ravensdown our key suppliers and ultimately our customers benefit from our strategy to have long-term relationships
When partner and preferred supplier performance is high we reward that with our loyalty and ongoing business Expectations are clear and measures are in place so we can provide detailed feedback where we would like improvements to be made With a select few partners we are able to have a deeper multi-levelled relationship and collaborate in areas other than the day-to-day business
Trust is at the heart of long-term relationships We work hard on that with our key suppliers We will be seeking more direct feedback on our performance and to see what we can do to cement our aspiration to be ldquocustomer of choicerdquo for these suppliers We will continue to collaborate internally and with our supply partners to bring new technologies and innovations to life in our pursuit of smarter farming
We survey our staff on a variety of topics as a way to understand where we are doing well and areas to work on
Conducting our survey through Aon Hewittrsquos lsquoBest Employerrsquos Programme allows us to be measured against the best rated employers in Australia and New Zealand
Our goal is to be one of the top five employers of choice and the trends behind these surveys are one important indication of whether we are on track
Our overall engagement lifted 2 across the company to see us meeting the threshold for the ANZ Top Quartile of Aon Hewittrsquos Best Employers
5040
30
20
100
80
6070
90100
Bottom Quartile
Top Quartile
2018 ENGAGEMENT SCORE(2017 66)
68
Moderate Zone
Earning the right to lead
Ravensdown has many stakeholders Customers employees suppliers neighbours ndash all expect us to continue to do what we said we will do Building a resilient relevant business
is a strategic priority and of course this means change Throughout this change we will track our carbon footprint staff morale and customer goodwill
22 Trusted and LeadingRavensdown Stakeholder Review 2018
Trusted and Leading
Over time measures will be expressed as total tonnes of carbon dioxide (CO2) and CO2 per unit of output such as fertiliser tonnage
Mine to Port is the energy used in the transfer of materials from the source mine or plant to the Ravensdown ship
More than three quarters of our emission profile is represented by shipping As a ship charterer we look forward to the carbon reduction commitments being made by the international shipping industry becoming a reality
Manufacturing and distribution includes ship-to-store emissions in New Zealand and domestic operations Because the process of manufacturing superphosphate generates electricity our three acid plants can contribute electricity to the national grid
This electricity counts as a credit to our emissions profile The category also includes coal used in lime drying and fuels for New Zealand distribution to the stores network Aerial spreading entails the aerial operations that are controlled by Ravensdown
As a signatory to the Sustainable Business Councilrsquos Climate Leaders Coalition Ravensdown will actively seek to monitor reduce and report on its carbon footprint
The greenhouse gas inventory currently excludes all Joint ventures and C-Dax Limited
Limited assurance has been provided for our greenhouse gas emissions inventory by Ernst amp Young New Zealand Limited The Limited assurance statement is available in our integrated reporting website httpsintegratedreportingravensdown conzcontentdownloadsAssuranceReportpdf
154407 tCO2e
TOTAL CARBON FOOTPRINT 2017
MINE TO PORT501 tC02e
INTERNATIONAL SHIPPING117579 tC02e
AERIAL SPREADING5215 tC02e
MANUFACTURINGAND DISTRIBUTION31112 tC02e
Carbon footprint For the 2017 calendar year Ravensdown has compiled its first carbon footprint report focusing initially on its
own operations rather than upstream or downstream activities of its suppliers or users of its products
23Trusted and LeadingRavensdown Stakeholder Review 2018
There were four breaches of resource consents or general environmental rules in 201718
1 Hinds store had a non-compliance letter after Environment Canterbury reviews of consent compliance in February 2018 It related to aspects of a 2008 consent that had not been fully implemented By April the site was compliant with its resource consent
2 Christchurch Works is in the Hayton Stream catchment The City Council holds a stormwater consent with Environment Canterbury An infringement notice and fines totalling $1500 were incurred for a stormwater escape incident that the company reported
3 Napier Works ndash on 30 May 2018 a hole developed in a fibreglass pipe carrying acidic scrubber liquor from the manufacturing process The pipe was close to the main road Clean up of the four- minute emission entailed shutting the road for 35 hours Drains were protected and clean-up liquid was returned to the plant
4 Napier Works ndash in the April 2018 acid plant start up the company notified the Hawkersquos Bay Regional Council that it had breached National Environment Standards for sulphur dioxide emissions to air The short-lived breach has been addressed by venting to a higher point In relation to the incident an infringement notice and an abatement notice were issued in July 2018
In addressing a noncompliance letter from last year the Timaru store and Environment Canterbury have been working closely on understanding stormwater and seepage-related issues including isotopic testing currently underway
EMISSIONS OVER THREE SITES
Across our manufacturing sites we have reported on our atmospheric emissions for over 18 years We monitor state any breaches and record any interventions
Full details by site can be seen in the Operations Environmental Report 2018 on the company website
00
05
10
15
20
2014 2015 2016 2017 2018
kg S
O2
tonn
e su
per
0000
0001
0002
0003
0004
0005
0006
2014 2015 2016 2017 2018
kg F
ton
ne su
per
STACK FLUORIDE DISCHARGED TO AIR (KG F PER TONNE OF FERTILISER MANUFACTURED)
SULPHUR DIOXIDE DISCHARGED TO AIR (KG SO2 PER TONNE OF FERTILISER MANUFACTURED)
2419 2220172018 2016
NET PROMOTER SCOREreg
MORE PRECISION BLENDING
The co-operativelsquos two precision blending plants allow high quality blends to be made for specific farm requirements
At the Christchurch precision blending plant proof of the benefits on the new Surflex technology can be seen in the statistics on blend accuracy Blends were dispatched with an average variation from that ordered weight of only -006 with a tight standard deviation of the variation at 104
Customers continue to show trust in Ravensdown through their likelihood to recommend us to a friend or colleague
The Net Promoter Scorereg taken from our annual Customer Satisfaction Survey showed 42 promoters against 23 detractors The 2018 score was comparable to our long-term average but fell from 2017 which was a year of growing customer service expectations and some known service issues
Engagement with our stakeholders is a vital part of our efforts to learn what matters to them and deliver on that
Images on opposite page1 Environmental consultant John Holmes gets his hands dirty
at one of the Lend a Hand days Each employee was given a volunteer day to help out in a local community
2 Chief Scientific Officer Dr Ants Roberts leads the children of Pukekohe into the local soils
3 Agri Manager Rei Marumaru is on hand as a shareholder takes a virtual reality tour around the company
4 Technical Development Manager Mike White presents to a delegation from Precision Agriculture Association of New Zealand
5 Open days throughout our manufacturing sites attracted plenty of neighbourly interest
6 A suppliers cargo is scrutinised as part of Ravensdownrsquos robust biosecurity system
7 General Manager Innovation and Strategy Mike Manning talks nutrient management and good farming practices with Minister for Primary Industries Damien OrsquoConnor
8 Our staff at Analytical Research Laboratories took delivery of two robots this year
9 New Zealand Dairy Industry Awards (winners shown) FMG Young Farmer Contest and Agri Women Development Trust were the largest sponsorships in a portfolio that included hundreds of organisations
24 Trusted and LeadingRavensdown Stakeholder Review 2018
1
4
6
8
5
7
9
2 3
25Trusted and LeadingRavensdown Stakeholder Review 2018
The Fertmark programme was set up in 1992 to give New Zealand farmers confidence in the chemical quality of fertiliser and associated claims The scheme is managed by the farmer controlled Fertiliser Quality Council
Ravensdown has the highest number of Fertmark product registrations of any company These products are independently audited every six months
All agricultural compounds require authorisation under the ACVM Act 1977 either by registration or by exemption
FERTMARK STANDARDS
OF ALL ANIMAL HEALTH AND AGCHEM PRODUCTS ARE EITHER REGISTERED OR APPROVED BY EXEMPTION SO MEET ACVM REQUIREMENTS
938 932
939971
OF RAVENSDOWN FERTILISER TONNAGE SOLD HAD FERTMARK REGISTERED COMPONENTS
OF RAVENSDOWN LIME TONNAGE SOLD WAS FERTMARK REGISTERED
20172018 2016-17
2016-17
100
20172018
Products that fuel food creation
Whether itrsquos fertiliser lime seed agchem or animal health products farmers and growers need products that are fit for purpose suitable for New Zealand conditions and available when needed With so many moving parts and interactions across a global supply chain
wersquore determined to keep getting it right
26 Quality Agri-ProductsRavensdown Stakeholder Review 2018
Quality Agri-Products
Particle sizing distribution
Particle size is a crucial quality metric The ideal sized granule will improve coverage and spreading efficiency and reduce dust Some variation is needed but either extreme will have implications for the environment and for precision spreading
As indicated from the graphs Ravensdown have set a target particle-sizing band for each product (superphosphate 05 mm to 56 mm and urea 2 mm to 48 mm) The target is to ensure that we provide high quality products and Ravensdown continues to improve our focus on achieving ideal particle sizing
SUPERPHOSPHATE PRODUCT SIZING 2015 - 2018
UREA PRODUCT SIZING 2015 - 2018
Band 2015 - 2016 2016 - 2017 2017 - 2018
KE
Y
05mm0mm 1mm 14mm 2mm 28mm 4mm 48mm 56mm 67mm0
10
20
30
40
50
60
70
80
90
100
Cum
ulat
ive
P
assi
ng
Target setting05mm0mm 1mm 14mm 2mm 28mm 4mm 56mm 67mm
0
10
20
30
40
50
60
70
80
90
100
Cum
ulat
ive
P
assi
ng
Target setting
27Quality Agri-ProductsRavensdown Stakeholder Review 2018
In addition to our low-risk import scheme we periodically assess preferred suppliers against criteria including
Ethics and alignment to our Supplier Code of Conduct Delivery performance Collaboration Meeting quality specifications quality improvements Innovation
Ravensdown continues to develop enduring relationships that deliver long-term sustained value to both parties We will increase our focus on performance and relationship management A few key supplier partnerships will be further nurtured and collaboration will be at the heart of this We will review and modify our evaluation criteria to place more emphasis on sustainability
We continue to work with our suppliers to address opportunities to improve product quality one of which is improving the management of product through our own supply chain in a consistent manner
Ravensdown has invested in independent annual audits of bulk fertiliser suppliers for over five years Our system meets the highest standards approved by MPI and ensures consistent quality and low risk biosecurity
Fertiliser annual audit
Quality and biosecurity check
External independent verification authority
Our entire supply chain from source is independently audited annually and assessed as a low-risk biosecurity threat and each shipment follows strict criteria This includes stringent inspection of shipsrsquo holds prior to loading This means that when the vessel reaches New Zealand it can commence discharging straight away While there is additional cost at the load port this is in the main offset by not having to wait in New Zealand prior to discharging
Ravensdown will continue to invest in our annual supply chain audits to ensure we have low risk sourcing and consistent high-quality product We understand the importance so take all measures to mitigate biosecurity risk to New Zealand As we identify new suppliers we will ensure we qualify them to the same high standards
From time to time we import product from an alternate supplier either as a trial or to meet unexpected seasonal demand In these circumstances we liaise closely with MPI and product is subjected to normal MPI clearance procedures at the New Zealand border This year we imported urea and RPR in this way accounting for 3 of our total imported volume
OF BULK IMPORTS ARE LOW RISK (201617 100)97
LOW-RISK IMPORTS AND BULK VESSEL QUALITY
BULK VESSEL FERTILISER IMPORTED MET OUR SPECIFICATION FOR PHYSICAL AND CHEMICAL QUALITY (201617 95)94
85 OF INTERNATIONAL SUPPLIERS PERFORMANCE IS EVALUATED
Quality of products are assured through a continuous improvement culture a long-term programme of investment and systematic development by a team of technical operations and process engineers at each of the three plants
INVESTMENT IN INFRASTRUCTURE
Major projects are organised centrally to mitigate risk Improvements to the store network such as roofs and doors as well as conveying blending and loading systems all improve the quality of the product used by spreaders and farmers
INVESTED IN OPERATIONS AND STORES (201617 ndash $302M)
$216m
28 Quality Agri-ProductsRavensdown Stakeholder Review 2018
CASE
STU
DY
Producing quality food for humans or livestock demands quality inputs And thatrsquos the driving passion of Ravensdown Procurement Manager Chad Gillespie
Chadrsquos been with us for more than six years on a mission to deliver consistent ndash and ever-improving ndash product quality ldquoIt really starts with understanding the customer needs and then selecting the best product suppliersrdquo advises Chad ldquoSo wersquove worked hard on developing a clear evaluation criteria Then itrsquos important to keep monitoring and providing feedback including at least two face-to-face meetings a yearrdquo
With suppliers located around the globe Chad and his team travel frequently But proper oversight is essential when products have long journeys to market ldquoA typical example is ureardquo says Chad ldquoIt comes from Saudi Arabia where it goes to a port store facility Well send a vessel to get loaded then it takes around 30 days to transit to New Zealand but the journey is far from over When it arrives it typically discharges into three to five port stores Itrsquos put into hoppers using the ships cranes then onto trucks and sent to stores From there it may be bagged up blended coated or loaded as a straight product onto another truck and taken to farm Or it could go to another market store before being sent out onto farmrdquo
Maintaining product quality during all this is a constant challenge ldquoUntil now monitoring at sea has mostly been confined to checking
WErsquoRE ALL ABOUT PRECISION AGRICULTURE AND THAT DEMANDS CONSISTENT QUALITY
sailing progress via GPSrdquo says Chad ldquoBut soon well be installing data loggers in shipsrsquo holds recording things like temperature and humidity during transit
ldquoWhen product is handled its all about retaining the physical characteristics and not introducing any contaminantsrdquo he adds ldquoOur logistics and stores people are focussed on providing the best storage and handling to minimise crushing of granules and to ensure no external moisture is introduced Stock rotation is also important Urea is a very challenging product that can take in and expel moisture easilyrdquo
Product characteristics arenrsquot the only challenges facing Chadrsquos team More is expected across the board ldquoFarmers always expect that the product will actually do its job But I think more recently theres an expectation that well develop solutions to help with their environmental challengesrdquo he says ldquoOne of our values is putting the customer at the centre of everything we do We also have some pretty clear priorities including our focus on product quality In itself it will help farmers with environmental challenges Wersquore all about precision agriculture and that demands consistent qualityrdquo That precision helps farmers get optimal yield with lower inputs helping meet consumer expectations of quality food
produced with lower environmental impact Our N-Protectreg coated urea can help to lower environmental impact
Another challenge one frequently in the public eye is biosecurity ldquoMinimising biosecurity risk has been a priority in Ravensdown for over six years nowrdquo says Chad ldquoWith time and effort weve developed a very robust system in terms of fertiliser importation involving supplier audits every yearrdquo
More collaboration and engagement also figure in Chadrsquos quality quest ldquoTo improve product quality we need suppliers on-side as well as neighbours the wider community local authorities and most importantly our peoplerdquo
Elsewhere its about more direct control One example being Ravensdown Shipping Services ldquoOur shipping joint venture helps source efficient vessels that are fit for purpose So we can be sure theyrsquore reliable they turn up on time and most importantly theyre cleanrdquo
Collaborative relationships empower our people and suppliers to be open and pay greater attention to detail At Ravensdown ensuring the highest product quality means more is expected of our people than ever before Itrsquos a challenge theyrsquore more than up to
The many challenges of delivering a quality product
To view video please visitravensdownconzintegratedreporting
29Quality Agri-ProductsRavensdown Stakeholder Review 2018
43
53
REPORTED HAZARDS AND INCIDENTS ASSESSEDINVESTIGATED WITHIN 48 HOURS
CORRECTIVE ACTIONS TO MANAGE HAZARDS AND INCIDENTS COMPLETED ON TIME (ON OR BEFORE THEIR DUE DATE)
We have set two key performance measures to ensure that we manage our hazards and incidents in a timely manner These measures have been chosen because they build trust in the system Timely assessment and management encourages people to report issues as they know they will be promptly addressed
The jump towards our 2019 target is expected because of changes made to the ways in which incidents are reported and escalated up through management levels Data on overdue hazard assessments will also be available
Corrective actions are determined to manage hazards and incidents to protect people from harm Corrective actions were taken in the majority of cases ndash often this was done immediately without the need to raise a formal corrective action All actions relating to serious hazards or incidents will be completed on time
HAZARD AND INCIDENT MANAGEMENT
TARGET 2019
TARGET 2019
201718
201718
gt90
gt90
1234
REPORT
HAZARD AND INCIDENTS 4 STEP APPROACH
ASSESS THEIR RISK
IMPLEMENT CORRECTIVE PREVENTATIVE ACTIONS
CHECK ACTIONS ARE EFFECTIVE
Reporting 201617 201718
LTI 3 8Medical Treatment 33 33
Restricted Duty 1 2First Aid 18 36
Property damage 85 88Close Calls 80 88Hazards 90 104
A broad strategy is in place intended to manage risks to health and safety of our people and others
For this report we include metrics on proactive hazard management incident reporting and corrective action
HEALTH SAFETY AND WELLBEING
People with ambition for better
Over 642 employees and many more contractors make up a powerful extended team Collective wisdom is put to a common purpose New insights are built every day But enabling people takes constant focus and a positive safety oriented culture
30 Enabled PeopleRavensdown Stakeholder Review 2018
Enabled People
Lost time amp recorded injury frequency rates
At Ravensdown we genuinely care about the safety and wellbeing of our people and our extended family throughout the community
Rolling 12 monthly LTIFR is a calculation used to measure the average number of lost-time injuries (those injuries that are serious enough to require time off work) over the past 12 months The average has decreased from 148 to 123 representing a 162 decrease
This is because of a more proactive approach to identifying and managing hazards and encouraging reporting of incidents and close calls so that they can be investigated to prevent a recurrence and subsequent injury
Rolling 12 monthly TRIFR is a calculation used to measure the average number of recordable injuries (those injuries that are serious enough to require medical attention or more) over the past 12 months The average has been increasing from June 17 as a result of an increase in the number of recordable injuries being reported The majority of these injuries have been minor injuries that may not previously have been recorded
Reporting all incidents (injury and close calls non-injury) is an important part of our strategy as it allows us to work together to investigate and implement measures to prevent a recurrence
85162
LTIFR
TRIFR
DECREASE FROM 2016 TO 2018
DECREASE FROM 2016 TO 2018
ROLLING 12 MONTH TRIFR(TOTAL RECORDABLE INJURY FREQUENCY RATE)
ROLLING 12 MONTH LTIFR(LOST TIME INJURY FREQUENCY RATE)
Jun 16 Dec 16 Jun 17 Dec 17 May 18
No
of T
RIs
per 2
00
00
0 m
an-h
ours
0
2
4
6
8
10
Jun 16 Dec 16 Jun 17 Dec 17 May 18
No
of LT
Irsquos p
er 2
00
00
0 m
an-h
ours
0
1
2
31Enabled PeopleRavensdown Stakeholder Review 2018
STAFF TURNOVER
DIVERSITY TRAINING SPEND
LIVING WAGE
A drive to deliver personalised structured and focussed training programmes is now supported by a new Learning Management System We can ensure staff are fully able to do their jobs for the benefit of our stakeholders and can develop our people for future opportunities
Ravensdown will continue to monitor the living wage as it develops and ensure all permanent staff are paid at or above the NZ living wage
FEMALE MALE
31 69
When it comes to gender mix the focus is on active monitoring training to tackle conscious and unconscious bias and recruiting the best person for the role
PERMANENT EMPLOYEES ARE PAID AT OR ABOVE THE NZ LIVING WAGE100
$800kSPENT ON TARGETED TRAINING AND DEVELOPMENT 201718
(201617 $1M SPENT ON TRAINING AND DEVELOPMENT)
201718(201617 8)11
Average turnover for 5 years is 88
Our stakeholders can be confident that the knowledge advice and service they receive is from stable engaged staff ensuring consistency of service and knowledge
GENDER
AGE
lt40 40-59 gt590
10
20
30
40
50
60
32 Enabled PeopleRavensdown Stakeholder Review 2018
CASE
STU
DY
To view video please visitravensdownconzintegratedreporting
While Ravensdownrsquos advanced technology often takes the limelight itrsquos Ravensdown people who are driving smarter farming every day
Few realise Ravensdown has the largest number of Certified Nutrient Management Advisors in New Zealand
This is no accident ndash rather a carefully designed plan to attract the very best graduates and enable them through training clear career pathways and stewardship in the field
At the Ravensdown store in Tirau 24-year-old Taylor Bailey is an impressive example of how the Ravensdown Development Programme is enabling success for a new generation of agri managers Coming from a well-known dairy farming family in Mahoe Taranaki farming is very much in Taylorrsquos blood Like many of our graduates Taylor came from Massey University where she completed a Bachelor of Agri Commerce ndash majoring in farm management
Soon after Taylor was invited to join the Ravensdown Development Programme and spent eight months in Christchurch where she studied Fert 101 Animal Health and Agronomy Recently shersquos completed the intensive Advanced Certified Nutrient Management Course through the New Zealand Fertiliser Association
Smart farming is hitting the ground running
and Massey University The final part was completing her farmer reports to become a Certified Nutrient Advisor
At this young age the achievement is impressive but Taylor is by no means alone The entire focus of the Ravensdown Development Programme scheme is to produce a well-prepared and enabled future generation of on-farm advisors who can deliver first-rate knowledge on fertiliser animal health and agronomy from the get go
Taylor knows todayrsquos farmers are expecting far more and Ravensdown is responding ldquoCustomers are definitely expecting more of advisors Weve got a wide range of products and services that we provide so we need to be definitely well-skilled in those areasrdquo says Taylor
But as any farmer will testify you canrsquot learn everything from a book so Taylor meets farmers attends local discussion groups and keeps up to date on the latest environmental issues
ldquoWere no longer just a fert rep these days Were also giving advice and recommendations around agri-chemicals
seed products and animal health Theres a lot more environmental scrutiny on farmers so we need to be up with regulations specifically with the fertiliser side of thingshelliprdquo
Always driven Taylor also enjoys the support she gets from her North Island team and the expert agronomists and animal health technical managers who give her the extra confidence and motivation to always do more for her clients
Of course this notion of a well-educated and empowered new generation is not without economic value ldquo It definitely benefits shareholders People are coming into jobs up to speed and with a greater understanding of the whole farm systemrdquo says Taylor
Being part of the new generation that will drive change and smarter farming is something Taylor relishes She also has a few changes shelsquod like to see
It would be great to see farm owners involving employees in the decision-making processes they face such as meetings to discuss their seasonal fertiliser plans Sharing knowledge is a really powerful thing and in turn will result in a more skilled industry
WErsquoRE NO LONGER JUST A FERT REP THESE DAYS
33Enabled PeopleRavensdown Stakeholder Review 2018
Game changing science
Science and research are the reasons why Ravensdown is seen as a nutrient efficiency specialist Our investment in RampD and partnerships with universities mean ideas
with game-changing potential can be explored But it is our field-based team and the customers who trust their advice that take the ideas and turn them into a better reality
Description
Value
Collaboration
Status
Future expectation
Treats dairy effluent ndash enabling water recycling and increased effluent storage capability
The technology produces lower volumes of effluent enabling enhanced utility of storage and use Significant volumes of water are available for recycling
Lincoln University
Public announcement of pilot project was made on 3 May 2018
Canterbury is the first region for ClearTechreg release followed by the major dairy regions
Remote sensing of the nutrient status of soils
Fast and efficient method to produce layers of data from a single flight including soil fertility vegetation type and a digital surface map at a square-meter level
Massey University
AgResearch
We are at the end of year 5 of the seven-year programme Project extension to cover North Canterbury and Southland means 90 percent coverage for New Zealand hill country
Commercial delivery of current and emerging scanning technologies
AIR SCANreg
34 ScienceRavensdown Stakeholder Review 2018
Science
Description
Value
Collaboration
Status
Future expectation
Models phosphorus and sediment losses at farm and catchment scale
The model allows the identification and materiality of farm nutrient and sediment critical source areas and the efficacy of mitigations
Victoria University of Wellington
Undergoing field verification In development end of this year
Expect to be used mainly by Ravensdown Environmental consultants in catchment studies in collaboration with Beef and Lamb and regional councils
Models nutrient balances including nitrogen loss estimates at a farm scale
Models farm system nutrient cycling and the consequential nutrient losses Focus on outputs maintains farming flexibility and innovation This world-class model allows farm system scenarios to be compared to a baseline
AgResearch
Plant amp Food
Landcare Research
Overseer Limited
Widespread adoption with ongoing upgrades
Expect to see an increased uptake nationally as farm systems changes are required to comply with emerging regulations on nutrient losses
Description Enables trust through evidence ndash fertiliser released at the right place at the right rate
Value Technology-enabled aircraft allow fertiliser plans to be accurately delivered by electronic instruction Farmers can trust their fertiliser investment is applied as intended with proof of release records available
Status 4 Planes in operation
Future expectation
6 capable aircraft by May 2019
Ravensdown has an ownership interest
reg
35ScienceRavensdown Stakeholder Review 2018
WE CANNOT FARM LIKE WE USED TO IN THE PAST SO OUR SYSTEM NEEDS TO BE MORE PRECISE MORE ENVIRONMENT FRIENDLY
36 ScienceRavensdown Stakeholder Review 2018
ClearTechreg is just such a breakthrough Developed in partnership with Professors Keith Cameron and Hong Di of Lincoln University ClearTechreg is an effluent treatment process that slashes the use of fresh water in dairy farming
ClearTechreg allows us to clarify effluent at the dairy shed to produce water clean enough for recyclingrdquo explains Professor Cameron ldquoItrsquos then used for washing the yard where the cows come in for milking The technology uses a coagulant often used in treating drinking water and itrsquos a very similar process The coagulant allows the little particles of soil and dung in the effluent to coalesce into larger particles which then have enough weight to sink to the bottom of a tank This means the top becomes clear enough to recycle and wash down the yardrdquo
The potential savings in water use and reduction in environmental impact are huge says Professor Cameron ldquoUsing the backing gate where the cows are waiting to go in for milking on Lincoln Universityrsquos dairy farm where we milk 555 cows we can cycle enough water every day to wash the yard completely Thatrsquos around 20000 litres recycled a day Scale that up nationwide
and we could save around 42 billion litres of water annually Thatrsquos a big numberrdquo
Making better use of water resources is not the only advantage of ClearTechreg Professor Hong Di emphasises the benefits across the board representing the sort of leap agriculture has to take to meet societyrsquos growing expectations ldquoWe cannot farm like we used to in the past so our systems need to be more precise more environmentally friendly Consumers are demanding quality food and to know that it has been produced in environmentally friendly sustainable ways The sort of technology that wersquore talking about with ClearTechreg thatrsquos a step change As well as potentially saving so much water each year you also reduce E coli leaching and phosphorus ClearTechreg shows how science can help Ravensdown and its shareholders respond and succeedrdquo
Partnerships with scientists like Keith Cameron and Hong Di are only going to be more important in the future and the bonds closer ldquoAs well as the research and development of new technologies therersquos also capability buildingrdquo says Professor Cameron ldquoIn that we train a lot of the farmers of the future at Lincoln University We also train students who go on to be
CASE
STU
DY
employees of Ravensdown A very good example is the creation of the environmental group at Ravensdown who support farmers to develop environmental plans and nutrient budgets A number of those new staff have come through training at Lincoln Universityrdquo
The search for game-changing innovations like ClearTechreg has become more determined than ever as expectations of Ravensdown and scientists themselves increase Something Professor Cameron is well aware of ldquoI think society is expecting more from scientists There are growing concerns about the environment and finding solutions to those environmental problems requires good robust science Itrsquos also why wersquore seeing greater links between research and industry to ensure that the science that gets done in the lab doesnrsquot just produce a paper thatrsquos published in an international journal it actually produces a technology that flows from the laboratory to the farm The linkage between ourselves Ravensdown and Ravensdown shareholders shows this perfectly where the investment in science creates new technologies new systems and new methods that take everyone forwardrdquo
The new technologies Ravensdown provides to shareholders often have their roots in the laboratory And sometimes itrsquos not about a new product or digital advance so much as a smarter way of doing things
Scientific breakthrough set to transform dairy effluent
To view video please visitravensdownconzintegratedreporting
37ScienceRavensdown Stakeholder Review 2018
We are committed to being at the forefront of where the physical world of farming meets the digital world Use of farm mapping software enables customers to farm smarter and accurately Nutrient management crop and livestock production all benefit from improved record keeping and performance analytics We are focussed heavily on increasing the number of customers using mapping technology and are investing in RampD to increase the range of services this software can accurately provide
Maps provide farmers oversight of their whole farm at a glance Embedded throughout the map are the records of what has been applied in detail and what the options are to improve productivity The increasing demand on farmers for managing the environment requires better record keeping and transparency Developments in automation can reduce the amount of time the farmer spends behind a desk enabling more time on the farm We believe our customers own their information and have designed HawkEyereg to enable greater collaboration with other industry partners
MAPPING TECHNOLOGY
Use of mapping technology to manage efficient use of nutrients and keep records of paddock activity
CUSTOMERS ACTIVELY USING SMART MAPS HAWKEYE DURING THE YEAR2682
Technology is a key driving force behind sector-wide improvement It opens up new opportunities new ways to track progress make decisions demonstrate performance
and make connections with end consumers Our team uses some amazing tools to enhance the service they provide and the tool ndash and the person using it ndash cannot stand still
Technology Enabling smarter farming
38 Technologies and ServicesRavensdown Stakeholder Review 2018
Technologies and Services
HawkEye is map-based software that helps farmers make smarter decisions for better farm and environmental outcomes
BENEFITS FOR FARMERS
Improved nutrient amp feed decisions
Reduced office time
Managing environmental impacts
Increased productivity
More time to farm
Licence to operate
BENEFITS FOR RAVENSDOWN
Customer collaboration
Data automation
Useful tools for all farmers
Valuable discussions
More time to add value
Stronger relationships
THE IMMEDIATE PROCESS
Support Ravensdowns core business - Nutrient pasture and crop management environmental footprint
Easier collaboration between customer and Ravensdown - Enabling our staff to deliver
Providing excellent service with efficiency - Automation of ordering spreading and online data gathering
BY PROVIDING
Farm mapping
Nutrient planning and forecasting
Pasture performance management
Product ordering and spreading
In-field tools
Test results and agronomy plan visualisation
Digital record keeping and reporting
Nutrient compliance management amp reporting
Spreading proof of placement
Farm feature amp hazards
Sharing and collaboration
Personalised support
INSIGHT TO ACTION
Coming soon
39Technologies and ServicesRavensdown Stakeholder Review 2018
USE OF AGRONOMY PLANS FOR EFFICIENT USE OF NUTRIENTS AGROCHEMICALS AND SEED
PROOF OF PLACEMENT
This enables our customers to apply the right amount of fertiliser (nutrient) Published agronomy plans are a measure of how many of our customers are using our recommendations
In addition the agronomy plans include the right agrochemical recommendation ensuring the best product and application is chosen for the health of the crop or pasture livestock and environment
All of this detail is recorded and traceable enabling a stronger story to be developed about the farm and the produce grown on it
Ravensdown takes soil test measurements and makes recommendations to farmers about where and what amount of nutrient should be applied
This forms the basis for an agronomy plan which can be produced by Ravensdown We expect this number to increase as farmers become more aware of the need for tighter control over their nutrient application
The use of GPS-enabled spreading technology enables us to measure how effectively we are recording and tracking nutrient application We aim to increase the total traceability of nutrients applied over time By recording spreading in both aircraft and groundspreading trucks we are able to capture data not only of Ravensdown fertiliser that has been applied but to provide better transparency for all users of our spreading technology This benefits all New Zealand farmers
Recently we signed an agreement with TracMap New Zealandrsquos largest provider of spreading technologies enabling us to capture a large proportion of total fertiliser tonnes spread accurately as well as agrochemical spray history Variable rate application is now possible through our investment in our Primary Growth Partnership ldquoPioneering to Precisionrdquo in hill country as well as ground spreading meaning the right product can be applied at the right rate in the right place What percentage of total tonnes applied has been applied at a variable rate will be a key benchmark indicator for us moving forward
245739RAVENSDOWN FERTILISER TONNES CAPTURED BY GPS-ENABLED PROOF OF PLACEMENT TECHNOLOGY
CUSTOMERS PERFORMED SOIL TESTS ON THEIR FARMS6448
TESTING TO IMPROVE FARM PERFORMANCE
8362
46
PUBLISHED AGRONOMY PLANS
OF CUSTOMERS HAVE BEEN PROVIDED AGRONOMY PLANS
40 Technologies and ServicesRavensdown Stakeholder Review 2018
A perfect example is the work we do with arable farmer Eric Watson of Wakanui in mid Canterbury
Eric is the Guinness World Record holder for wheat production per hectare a title he has won more than once Part of the credit comes down to the way he works with Ravensdown including his local Senior Agri Manager Dan Copland Danrsquos worked with Eric and his wife Maxine for over four years ldquoIts really something Im passionate about getting crop nutrition rightrdquo says Dan ldquoEspecially with the precision nutrient management siderdquo
The precision Eric and Dan apply to crop nutrition and soil management certainly is impressive aided by the Ravensdown technology deployed on Ericrsquos mid Canterbury land Comprehensive soil testing and smart mapping gauge the precise nutrition needs of every paddock It shows not just which paddocks require fertilising but exactly what is required and where avoiding over-application Itrsquos smart but the pace of change with accompanying expectations is fast ldquoIts very rapid developmentrdquo says Eric ldquoI think the shareholders do expect more from their fertiliser company including spreading technologyrdquo
CASE
STU
DY
Helping meet those growing expectations is our newest precision agriculture tool HawkEyereg This integrated mapping and compliance tool offers even more accuracy in measuring whatrsquos needed for optimum soil health and yield further reducing environmental impacts ldquoHawkEyereg is a decision support tool it can help with farm recording it can help with precision placementrdquo advises Dan ldquoIrsquove been with Ravensdown eight years and technology-wise itrsquos definitely come on leaps and boundsrdquo HawkEyersquos power comes from using three perspectives of pasture production imagery from the air nutrient input and pasture quantity on the ground and diagnostic status of the soil And itrsquos being made available for any farmer to use not just Ravensdown shareholders
Inevitably as technology improves so does the amount of data generated lsquoBig datarsquo as itrsquos known offers a world of possibilities but only when it can be applied in practical ways Bryan Inch our General Manager for Customer Relationships understands the risks of drowning in a sea of data ldquoTherersquos already plenty of information being captured and that will only increase in the futurerdquo says Bryan ldquoSensors on irrigators farm gates spreading trucks and
silos complement wearable technology on animals soil tests and aerial pasture scanning Itrsquos making sense of what those sensors say that matters turning data into insightful decisionsrdquo Thatrsquos why all Ravensdown technology comes with dedicated support from technical experts and field-based Agri Managers
Back on Ericrsquos farm technology has helped do more with less to the benefit of the environment and the balance sheet ldquoI think Ravensdown technology has a big role to play in helping New Zealand reduce the impact of nutrientsrdquo says Eric ldquoIt can show you shouldnt be putting so much fertiliser on here and in some cases that more needs to go on there Crops will grow better and if youre wasting nutrients youre wasting moneyrdquo
Itrsquos not just shareholders who are expecting more either something Eric is aware of ldquoI think that societys expecting more from farmers with cleaner waterways and swimmable rivers so technology will certainly have a part to play in that Theres a big need for farming to keep improving and thats what the public wants to seerdquo
As expectations grow Ravensdown has responded by developing new technologies that let us do more for our farmer shareholders
The Canterbury wheat that beat the world
To view video please visitravensdownconzintegratedreporting
THERES A BIG NEED FOR FARMING TO KEEP IMPROVING BECAUSE THATS WHAT THE PUBLIC WANTS TO SEE
41Technologies and ServicesRavensdown Stakeholder Review 2018
Employees
GovernanceRavensdownrsquos governance structure is set up to promote accountability and to
support its ability to create value in the short medium and long term It provides insight on strategy implementation and direction while supporting ethical
compliant behaviour throughout the business
42 GovernanceRavensdown Stakeholder Review 2018
Governance
Ethics
The Board of Directors has developed a Code of Business Conduct and Ethics to give effect to Ravensdownrsquos core values and to guide all employees and directors in our relationships with our stakeholders Key parts of this code include
Company Values
Our decisions and personal behaviour will at all times be consistent with our core values of
Successful co-operative ndash We put the customer at the centre of everything we do
Empowered people ndash We choose the best people keep them safe and enable them to do their best
Enduring relationships ndash We develop long-term relationships based on integrity and trust
Environmental leadership ndash We strive to lead in the field of sustainability
Driving Innovation ndash We drive the business forward by finding better solutions
These values mean that we will
Act honestly and fairly with due skill care and diligence in the interests of all of our stakeholders
Demonstrate respect for key moral principles including diversity individual rights equality and dignity
Value personal and professional integrity trustworthiness and competence
Fraud Policy
Ravensdown has a philosophy of ldquozero tolerancerdquo towards fraud both inside and outside of the company We value the integrity of our staff and recognise that they have a key role to play in the prevention detection and reporting of fraud We therefore ask them to be vigilant at all times and to report any concerns they may have at the earliest opportunity We are committed to creating and maintaining an honest open and well-intentioned working environment where people are confident to raise their concerns without fear of reprisal on a confidential basis All reported cases of fraud will be investigated
Conflict of interestRelated party transactions
Like most co-operative companies Ravensdown Limited has frequent transactions with its farming directors in the ordinary course of business All transactions are conducted on commercial terms
A Conflict of Interest Policy ensures that any real or perceived conflicts related to staff members are managed at armrsquos length
Whistle-Blowing Policy
Ravensdown is committed to providing a transparent accountable organisation and staff are encouraged to have the responsibility to report any known or suspected wrongdoing within the company Employees are encouraged to report this to their managers or directly to the CEO A 247 independent anonymous Ethics Hotline is also available where confidential information can be reported Ravensdown is committed to the protection of genuine whistle-blowers against action taken in reprisal for the making of protected disclosures
Risk Identification and Management
The company has a comprehensive risk management framework to identify assess and monitor new and existing risks Annual risk updates are performed and risk improvement plans created and acted on The Chief Executive Officer and the leadership team are required to report to the Board and Audit amp Risk Committee on high risks affecting the business and to develop strategies to mitigate these risks Additionally management is responsible for ensuring an appropriate insurance programme is in place and reviewed annually
TOP RISKS
Risk Response
Failure to embed a culture systems and processes to prevent or appropriately respond to health safety or wellbeing dangers or incidents
We have systems and processes in place to continuously track protect and take proactive actions to manage our peoplersquos health safety and wellbeing and to ensure we embed a culture which puts safety first and gives meaning and purpose for our people
Supply of key fertiliser inputs interrupted
We have enduring relationships with long-term suppliers of our key fertiliser inputs which we continue to assess and manage to ensure we can meet supply commitments to our customers
Inability to deter or recover from cyber security risks
We have robust systems and software in place to detect protect and recover from cyber security threats
Evolving government priorities affecting our industry
We have regular and meaningful engagement with various levels of government to ensure we can have proactive involvement in the legislative and regulatory changes relevant to our business
Significant Biosecurity incident affecting us or our industry
We have an MPI-approved system which ranks the majority of our imported products as a low risk through annual inspection of suppliers cleanliness of vessels sampling of products and container inspections
Losing social licence to operate We work to ensure positive and genuine engagement with all our key stakeholders and transparently report on our operational compliance good community relationships and commitment to sustainability and improvement
43GovernanceRavensdown Stakeholder Review 2018
Leading usforward
1 2 3 4 5
John runs a 22000 stock unit sheep and beef breeding and finishing operation has been on the Board since 2004 and has been Chair since February 2014 As well as running a legal practice in Marton John spent many years as a director of RACE Incorporated and of a number of farming and agricultural companies in NZ and overseas
John Henderson LLB Chair
1
Scott owns and runs a large hill country sheep and beef station at Ohura in the Central North Island and has been on the Board since 2006 Scott is a member of the NZ Institute of Directors and holds a certificate in company direction He has completed a number of governance courses and continues to prioritise professional development
Scott Gower2
TH
E B
OA
RD
44 Board and Leadership Ravensdown Stakeholder Review 2018
Board and Leadership
6 7 8 9 10
Jason is CFO of NZ Steel and a Fellow of Chartered Accountants Australia and New Zealand and has been on the Board since 2014 He is currently Chairman of TNX Limited and former Chair of the Audit Committees for Taranaki Investments Management Limited and LIC He was the former CFO of large listed and unlisted companies such as EROAD Auckland Airport PGG Wrightsons and Fonterra Ingredients
Jason Dale B Com FCA
10
Stuart farms 330ha west of Christchurch growing arable crops seed potatoes and finishing lambs and has been on the Board since 2006 and Deputy Chair since 2014 Stuart is a Nuffield Scholar and has had a number of governance roles in the industry good sector as well as not-for-profit organisations
Stuart Wright B Ag Com Deputy Chair
9
Tony runs the family dairy farming business and has been on the Board since 2004 Tony has been involved in governance at a local and national level particularly in the dairy sector for 20-plus years He was a director of the NZ Dairy Board and Kiwi Dairy Co-op before the formation of Fonterra
Tony is a Nuffield Scholar and a Chartered Fellow of the IoD
Tony Reilly B Ag Com
3
Bruce farms an 8000 stock unit cattle and sheep farm north of Napier and has been on the Board since 2015 Bruce holds a wide range of governance positions particularly in the science and environmental areas He previously spent six years on the Federated Farmers Board and was National President from 2011 to 2014
Bruce WillsB Ag Com
4
Through the companies Alpine Fresh Ltd and ViBERi NZ Ltd Tony grows for the arable vegetable and berryfruit sectors over 700 ha He has been on the Board since 2006
Currently Tony is a director of several local companies is the Chair of NZGAP and Vice-President of Horticulture NZ
Tony Howey B Ag Com
5
Kate owns a 245ha dairy farm in Dargaville and has been on the Board since 2014 Kate is also Chair of Delta Produce Co-operative Ltd and is a ministerial-appointed Council member of the Open Polytechnic of New Zealand
Kate is a Member of the IoD and has done the Company Directors Certificate as well as the Fonterra Governance Development Programme
Kate Alexander Dip Ag bus Mgmt
6
Glen is an Auckland-based entrepreneur who has been on the Board since 2007 Glen was a founding director of the Warehouse Group and was a board member there for 11 years He currently has directorships of 20 private companies across agriculture property retail and tourism sectors Glens agricultural investments include dairy beef avocado kiwifruit mushroom forestry and aquaculture
Glen Inger7
Peter owns a 190ha dairy farm located at Northope and has farming interests in Lochiel and Lorneville and has been on the Board since 2013 Peter is an Agribusiness Regional Manager for a prominent bank and has been through the Fonterra Governance Development Programme
Peter MoynihanB Ag Sc
8
45Board and Leadership Ravensdown Stakeholder Review 2018
Actions louder than words
As a leadership team we see our role as maintaining a positive culture at Ravensdown while ensuring the organisation remains agile as it faces multiple opportunities and challenges
Knowing that continual consensus rarely leads to good decision-making we hold each other to account and exchange ideas freely and honestly
Because wersquore often challenging the traditional way of doing things we will debate and offer alternative points of view
Greg CampbellChief Executive Officer
Bryan InchGeneral Manager Customer Relationships
Sean ConnollyChief Financial Officer
Mark McAtamneyChief Information Officer
LEA
DE
RSH
IP T
EA
M
46 Board and Leadership Ravensdown Stakeholder Review 2018
We seek alternative perspectives from outside the team and listen to all employees within the company throughout the year
We are here to deliver on strategic goals agreed with the Board This involves looking ahead and keeping an eye on the detail of the day-to-day
The safety and wellbeing of our team is paramount and we continue to ensure each and every employee shares this belief so they can act on it
Stephen EspositoGeneral Manager Operations
Mike WhittyGeneral Manager Supply Chain
Mike Manning General Manager Innovation and Strategy
Katrina Benedetti ForastieriGeneral Manager Culture and People
47Board and Leadership Ravensdown Stakeholder Review 2018
KE
Y
Ravensdown-owned storesRavensdown consignment storesRavensdown manufacturing Aerowork
Ravensdown aglime quarriesLime processing plantDOING MORE
Our team members are proud to be part of the community and are doing their bit for many worthy causes throughout the country
Dargaville
Pukekohe
Morrinsville
Te Awamutu
Okato
Kakaramea
Feilding
HimitangiRongotea
Masterton
Manunui
Kerepehi
Te Puke
Tirau
Supreme
Taupo
Pio Pio Broadlands
Gisborne
Wairoa
Raetihi
New Plymouth
Stratford
AuroaWaverley
TaihapeWhanganui
Rata
Severn StreetNapier Works
Waipukurau
Dannevirke
MangatainokaKoputaroa
MataGreenleaf
Te Pahu
Western Bays
Te Teko
Featherston
Taumaranui
Waharoa
Normanby
TakakaNgarua
Marlborough
NelsonBlenheim
Culverden CheviotHokitika
Stillwater
MethvenRakaia
Fairlie
Seadown
GeraldineHinds
AshburtonSouthbridge
DunsandelLeeston
Christchurch Works
White RockAmberley
Mayfield
Darfield
Rangiora
Kurow Waimate
Cromwell RanfurlyOturehua
Waikouaiti
DiptonNightcapsOtautau
Isla Bank
BluffTitiroa
Woodlands EdendaleAB Lime
WintonMcNab
Clinton
Balfour
Mossburn
Heriot
Outram
LawrenceClydevale
MiltonBalclutha
Dunedin WorksLumsden
Te Kuiti
North Oamaru
Enabling smarter farming throughout New Zealand
Registered office292 Main South Road Hornby Christchurch 8042 NZ0800 100 123ravensdownconz
Lets expect more together Give us your feedback on this website so we can improve
Connect with us facebookcomRavensdown linkedincomcompanyravensdown twittercomRavensdownNZ ravensdownconzintegratedreporting
insightcreativeconz
RA
V026
EXPECT MORE TO COME gt
ravensdownconz
CAPITAL INVESTMENT IN RampD
ADDITIONAL OPERATIONAL EXPENDITURE OF $47M
At a glanceK
EY
HIG
HLI
GH
TS
REBATE EQUITY RATIO
$47 71
NEW SOLUTIONS LAUNCHED
$41m
PER TONNE
PROFIT BEFORE TAX AND REBATE FROM CONTINUING OPERATIONS
$63m
ClearTechregSurflexreg
08 Key HighlightsRavensdown Stakeholder Review 2018
ENGAGEMENT SCORE
OUR ENGAGEMENT SCORE SEES US MEETING THE THRESHOLD FOR THE ANZ TOP QUARTILE OF AON HEWITTrsquoS BEST EMPLOYERS
68NET PROMOTER SCORE
19
938
OF RAVENSDOWN FERTILISER TONNAGE SOLD HAD FERTMARK REGISTERED COMPONENTS
OF INTERNATIONAL SUPPLIERS PERFORMANCE IS EVALUATED
85
PUBLISHED AGRONOMY PLANS
201718 LOST TIME INJURY
FREQUENCY RATE IS
1238362
2017 Carbon Footprint154407 tCO2e
100
OF PERMANENT EMPLOYEES ARE PAID AT OR ABOVE THE NZ LIVING WAGE
ASBESTOS REPLACEMENT EXPENDITURE
$21m
09Key HighlightsRavensdown Stakeholder Review 2018
WE CONTINUE TO BUILD THE LARGEST FARM ENVIRONMENTAL CONSULTANCY AND DEVELOP THE LARGEST TEAM OF CERTIFIED NUTRIENT MANAGEMENT ADVISORS IN THE COUNTRYJOHN HENDERSON CHAIR
10 Johnlsquos Report ndash ChairRavensdown Stakeholder Review 2018
Johnlsquos Report ndash Chair
JohnrsquosReport
Your board is happy to report another strong performance in the year ending 31 May 2018 Prudent management and good fundamentals meant we were in a position to make an interim cash rebate of $1750 cash per tonne in June followed by a final rebate of $2950 to be paid in August Profit before rebate was a healthy $63 million from our continuing operations
It is worth noting that Ravensdown is not here to maximise profit at the expense of our natural environment safety or our local communities As a co-operative whose purpose is to enable smarter farming for a better New Zealand we seek to optimise profit in a sustainable way
This means returns for shareholders take many forms including new products expertise and technology that help them reduce environmental impact and optimise value from the land We are pleased to be able to pay a strong rebate to transacting shareholders but we believe neither the profit nor rebate are reliable measures of our co-operative We are determined to report measures of progress openly and transparently in the spirit of Integrated Reporting
In August 2017 Ravensdown threw its weight behind the ldquoWater Pledgerdquo which was signed by several prominent agri-sector leaders as a commitment to swimmable waterways Since then we have
Introduced a new ClearTechreg effluent treatment system that has the potential to reduce the dairy sectorrsquos fresh water use by 42 billion litres
Continued to build the largest farm environmental consultancy and develop the largest team of certified nutrient management advisors in the country
Deployed HawkEyereg technology that will help farmers see and show how they are complying with environmental requirements
Looking ahead we are in lockstep with the agencies and ministries that have come together to develop the action plan for water quality that arose out of the Land and Water Forum We aim to help our customers maximise nutrient efficiency so we focus on losses that can occur and recommend a sweetspot of the right rate of the right product in the right place and time Many of the examples in this Stakeholder Review are directly supporting good farming practice
My fellow directors deserve credit for setting the bar high in terms of identifying Ravensdownrsquos reason to be here Enabling smarter farming for a better New Zealand is a call to action as well as a common purpose that has galvanised the team
Irsquod also like to thank Tony Reilly for his 14 years of service as a Ravensdown director ndash a phenomenal achievement as he retires from that role He generated respect for his well-considered contributions and ran the Remuneration and Appointments Committee during his time as its Chair
As part of an ongoing commitment to review our board structure we will be presenting some proposed changes to our constitution at the annual meeting this year This will see the composition of the board change over the next two years from eight area-elected and two independently appointed directors to six area-elected and three appointed directors
I would like to acknowledge the contribution of the Ravensdown team and its supply and research partners The leadership team ably directed by CEO Greg Campbell has done a fantastic job communicating and implementing the strategy that was determined by the board
CH
AIR
To view video please visitravensdownconzintegratedreporting
11Johnlsquos Report ndash ChairRavensdown Stakeholder Review 2018
OUR AIM IS TO HELP OTHERS REDUCE THEIR ENVIRONMENTAL IMPACT AND WE MUST LOOK IN THE MIRROR AND LOWER OUR OWNGREG CAMPBELL CEO
12 Gregrsquos Report ndash CEORavensdown Stakeholder Review 2018
Gregrsquos Report ndash CEO
Ravensdown has delivered another strong result and Irsquom enormously proud of the teamrsquos efforts and humbled by the support from shareholders
While this has been a consequence of a deliberate consistent strategy I see this fifth year of back-to-back progress as preparing the ground for a fundamental change that is needed within the agri-sector in general and within our co-operative in particular
The challenge facing so many businesses is how to thrive knowing natural resources are limited and need protecting while energy consumption emissions and water use need to be tackled Ravensdown is not just facing up to that fact but embracing it We are determined to help farmers manage their nutrients better
For us this is what lsquosmarter farming for a better New Zealandrsquo looks like Our aim is to help others reduce their environmental impact and we must look in the mirror and lower our own Being welcomed into the Sustainable Business Council last year joining the Climate Leaders Coalition and reporting our carbon emissions for the first time is just the beginning
The signals are strong The disruptive trends are many Societyrsquos expectations are ever higher
While we donrsquot pretend to have all the answers we must and will rise to the challenge The ambition has got to be that we could all look our grandchildren in the eye and say we tried our best to leave the planet in at least as good a shape as we found it Our staff are engaged with this higher purpose as shown by our staff engagement survey
Like last year this Stakeholder Review describes whatrsquos going well and where we need to do better It focuses on what matters to a variety of stakeholders and outlines how we add value both now
and into the future It is best read alongside our annual report which summarises our audited accounts for the year up to 31 May 2018 There are also videos on the website giving context to our story
Our shareholders have told us the best way to consider this co-operativersquos performance is to look at a range of inter-connected indicators and take a rounded view For example product quality matters and does not continue to occur or improve without investment And if we do not invest in the knowledge of our people the quality of advice would fall just as our physical assets would decline if we didnrsquot invest in maintaining them
It would be easier to ldquojog alongrdquo not trying to address asbestos in our stores and manufacturing facilities But we wouldnrsquot be doing our job if we just kicked the can down the road for future shareholders to bear A lsquohead in the sand and hope for the bestrsquo approach would represent a massive risk and would guarantee opportunities would be missed
Being clear-eyed about our role in the world the challenges we are facing and transparency of failure to hit targets is what this co-operative commits to We feel this fronting up is the best way to serve past current and future shareholders and contribute to the betterment of New Zealand
Investing in our network
For an organisation moving well over 1 million tonnes of granules minerals and rock around dust is always going to be an issue needing to be managed Apart from being a potential nuisance or hazard to staff and neighbours dust can also affect product quality through cross contamination As part of our commitment to creating a safe and healthy work environment we are focussing on dust management at our sites
CEO
GregrsquosReport
13Gregrsquos Report ndash CEORavensdown Stakeholder Review 2018
We have been busy installing dust suppression cones covers extractors doors roading and enclosures Good housekeeping handling protocols and quality imported or manufactured product also go a long way to cut dust occurring in the first place
Wersquore also looking at our stormwater which has the potential to contribute to the nutrient load into local waterways We need to manage this carefully throughout our network and there is much more we can and must do We have a number of new initiatives in place For example we are proud of the new store in New Plymouth which is showing the way with a filter pond system
Safety has yet again been a main area of focus and investment Ravensdown was proud to receive commendation from Worksafe for the way we worked with their team to resolve some issues we had with serpentine superphosphate
We are making strong progress through a long-term $17 million asbestos replacement programme and are already seeing the benefits to product quality as the replacement roofing makes the stores lighter and drier The health benefits of asbestos removal for neighbours and staff plus the more earthquake resilient buildings are harder to see but no less important
We know quality matters to our customers and spreaders For the past three years a consistent 82 have stated that fertiliser quality is excellent or very good and this means there is still room to improve from a high base
Environmental growth
Since starting in 2013 our environmental consulting business has delivered more than 33000 contracted hours of effort helping farmers with their mitigations and compliance needs The specialists also assist local and regional government deliver on their objectives while we support customers with practical responses to regulatory developments
We are now the largest farm environmental consultancy in New Zealand and the year ahead will all be about cementing our position as leaders and developing the team so the advice remains first rate We will also look for integration opportunities with our field-based team of agri managers
This is important as we know our customers trust the advice provided ndash our customer survey revealed that over 90 trusted the advice they received and agreed it was based on sound science
We will be structuring the Environmental team around three service streams
1 Regulatory compliance including our ldquoworry-freerdquo service where farmers ask us to take on all the steps involved in progressing or protecting a consent
2 Farm Systems Analysis where experienced highly trained specialists provide tailored advice for planning the future of the farm business
3 Integrated Catchment Management where we help farmers and local community members working together to protect their waterways
We are now the largest farm environmental consultancy in New Zealand and the year ahead will all be about cementing our position as leaders and developing the team so the advice remains first rate
To view video please visitravensdownconzintegratedreporting
14 Gregrsquos Report ndash CEORavensdown Stakeholder Review 2018
Subsidiary Aerowork took delivery of new bi-directional loaders while commissioning new maintenance software The staff of Aeroworkrsquos helicopter spraying operation bought that part of the business and continue to service Ravensdown and non-Ravensdown customers
New technologies that will boost automation and efficiency include the JD EdwardsOracle project that reduces manual processing HawkEyereg maps and records help farmers with making decisions and tracking actions C-Dax are rolling out their PastureMeter robot
The Nelson store was one of several buildings to benefit from the long-term asbestos removal programme New loaders were delivered to several locations
Demand for products and services
It was a record year for agrichemicals which are so important in protecting food grown for animals and humans Our seed product lines are also in demand as they too had a record year This all shows the agronomy offer is strong and our technical expertise is sought after The spreading ventures were busy but somewhat disrupted by the weather
Facing difficult trading conditions volumes of our animal health products were slightly down Wholly owned subsidiaries C-Dax and Aerowork had a profitable year The laboratory ARL continued to contribute positively
Lime tonnages were up as farmers looked to condition their soils and fertiliser tonnages were up with a significant contribution from new customers buying our products and industrial users buying more urea
Our joint venture Ravensdown Shipping Services provides added control in our supply chain Disruption to New Zealandrsquos supply of quality phosphate rock is a real risk to the agri-sector and was highlighted last year when a non-Ravensdown shipment of phosphate rock was seized in South Africa
We hosted a delegation from the company that supplies phosphate rock from the non self-governing territory of Western Sahara They outlined how many of the local Saharawi people are benefitting from that suppliers social development programmes and how many familiesrsquo livelihoods depend on the continuing legal trade in rock from that part of the world It seems clear that no group of activists speaks for all Saharawi We support the United Nations in its efforts for a solution to this long-running complex political dispute and will continue to monitor the activities of our supplier
Innovation progress
Our Primary Growth Partnership programme investigating improved aerial spreading precision is at the three-quarter mark on its seven-year journey We partnered with Massey to develop the AirScanreg technology which uses a hyperspectral camera to scan 1000ha an hour and provide several layers of information for analysis Vegetation soil fertility and economically optimal fertiliser application layers can then be provided for an evidence-based plan that can be sent to the IntelliSpreadreg-enabled aircraft
Sixty six farms have now utilised IntelliSpreadreg where computer-controlled hopper doors apply fertiliser where it is needed instead of where it is not So far 14 of land on those farms was excluded from application because it was ineffective culturally sensitive or environmentally vulnerable Avoiding this land in a way that is safer for pilots is a win-win for productivity and the environment
Work ahead involves continuing validation work testing that actual results match the modelled and scanned results We are also testing algorithms and systems that can verify placement rather than only indicating where the door opened or closed Our fifth Aerowork plane to be equipped with the IntelliSpreadreg system will take flight in Whanganui
In other developments C-Daxrsquos robot version of the PastureMeter will be launching in 2019 and we continue our investment through the Fertiliser Association of New Zealand into the OVERSEER nutrient modelling tool We also launched the ClearTechreg effluent treatment system that has the potential to drastically reduce water use in the dairy sector
Efficiency is the key
We repeated throughout the year what we started to say in last yearrsquos Stakeholder Review Sales tonnage is not the key performance metric for this co-operative Indeed in those situations where the science showed that the farmer and environment would gain from applying less fertiliser then that was a win for Ravensdown
Our coated urea product N-Protectreg saw significant growth on last year Compared to uncoated urea this Fertmark-accredited product reduces nitrogen emission to the air and keeps more nitrogen available to the plant In a ldquonitrogen-constrainedrdquo world which is also sensitive to phosphate loss we would expect to see strong growth in this ldquosmart fertiliserrdquo category of products
This is an important way we can help with smarter farming and customers and staff are engaged with this approach In the past four years we have welcomed 1900 new customers to the Ravensdown ranks
I thank our former General Managers of Operations and Organisational Development Kevin Gettins and Tracey Paterson for their contribution to the leadership team and welcome their replacements Stephen Esposito and Katrina Benedetti Forastieri
Ravensdownrsquos contribution to premium food creation in New Zealand was celebrated at two all-staff events early in our financial year Morale remains high with staff engagement levels now in the top quartile of NZ companies that survey with Aon Hewitt
We continue to engage with a variety of stakeholders and have achieved a lot on their behalf I thank the whole team for their contribution and I know they are up to the challenge ahead Volatility and uncertainty are increasing around the world But the company is better positioned than ever to deliver value now and into the future
15Gregrsquos Report ndash CEORavensdown Stakeholder Review 2018
Financial commentary
Good financial performance and a healthy profit before rebate and tax of $63 million from our continuing operations allowed us to invest in areas aligned with our strategic priorities and continue delivering enduring value for stakeholders Our discontinued operations made a loss of $ 08 million after tax
The strong result enabled us to pay a full rebate of $47 per tonne which includes the interim cash rebate announced in March 2018 Your co-operative is retaining the $7 million profit to reinvest in the business in order to support our smarter farming purpose
Revenue was up as underlying volumes increased and margins were maintained at sustainable levels
Total expenses were up by $3 million mostly comprising an increase in sales and marketing expenses and the RampD component of operating expenditure This rise was consistent with our focus on enabling smarter farming which meant recruitment of environmental consultants maintaining the development programme that fast-tracks the training of new recruits and investing in research into new products and capabilities
The profit was actively impacted as we continued our asbestos removal programme spending $2 million in 201718 This is the fourth year of our programme Ravensdownrsquos broader capital reinvestment programme has led to an increase in non-cash depreciation
Equity has increased by $23 million to $429 million Our equity ratio before rebates increased from 73 to 78 After rebates our equity ratio continues to remain strong Total assets rose to $605 million We held more inventory than last year as a deliberate decision was made to import certain raw materials to mitigate possible short-term supply chain disruption
Property plant and equipment rose by $20 million on the back of continued reinvestment and new infrastructure projects including finishing the New Plymouth store We committed $2 million to further improvements that benefit health and safety
Intangible assets rose by $5 million with drivers being developments in our Enterprise Resource Planning software ClearTechreg and digital technologies such as HawkEyereg and aviation maintenance software RAMCO
Investments like these were made possible by a very positive operating cashflow of $98 million This consistently strong performance assists us to fund our capital investments
Bank debt reduced and trade payables increased due to the fact we held slightly more inventory and achieved more favourable payment terms with overseas suppliers
The board remains mindful of the need to provide financial returns and to maintain financial strength so the co-operative can reinvest in value-driving initiatives
As the business model on page 18-19 shows financial capital is one of six resources that we have an impact on and are impacted by The six are interconnected and need to be considered and reported on in an integrated way
The value created from financial capital is economic returns in the form of rebates to our shareholders and profits retained for future investment Economic returns are impacted by our investment in RampD technology infrastructure improvements our environmental initiatives and training our people This increases intellectual manufactured natural and human capitals in such a way as to ensure longer-term value is created
16 Financial CommentaryRavensdown Stakeholder Review 2018
Financial Commentary
-20
0
20
40
60
80
2014 2015 2016 2017 2018
NET PROFIT ($M)
Net prot before rebate and tax from continuing operations
Net prot after rebate tax and discontinued operations ($m)
73
19
10
46
62
51
1
63
7
-11
0
10
20
30
40
50
2014 2015 2016 2017 2018
NET CAPITAL EXPENDITURE CASHFLOW ($M)
21
3033
46
39
0
100
200
300
400
500
2014 2015 2016 2017 2018
TOTAL EQUITY ($M)
357380 395 406
429
0
1
2
3
4
5
2014 2015 2016 2017 2018
RESEARCH AND DEVELOPMENT ($M)
29
34
40 39
47
0
40
80
120
160
200
2014 2015 2016 2017 2018
OPERATING CASHFLOW ($M)
185
110 106
60
98
0
10
20
30
40
50
60
2014 2015 2016 2017 2018
SHAREHOLDER RETURN ($t) (including tax credits)
373
8
500
0
410
0
450
0
470
0
0
20
40
60
80
2014 2015 2016 2017 2018
EQUITY RATIO ()
6571
75 73 71
00
05
10
15
20
25
30
2014 2015 2016 2017 2018
ASBESTOS REPLACEMENT ($M)
2422
26
21
-20
0
20
40
60
2014 2015 2016 2017 2018
NET BANK DEBT ($M)
49
6
-8
39
28
OPERATING CASHFLOW ($M)
ASBESTOS REPLACEMENT ($M)
NET CAPITAL EXPENDITURE CASHFLOW ($M)
NET BANK DEBT ($M)
-20
0
20
40
60
80
2014 2015 2016 2017 2018
NET PROFIT ($M)
Net prot before rebate and tax from continuing operations
Net prot after rebate tax and discontinued operations ($m)
73
19
10
46
62
51
1
63
7
-11
NET PROFIT ($M)FROM CONTINUING OPERATIONS
RESEARCH AND DEVELOPMENT ($M)
SHAREHOLDER RETURN ($T) (INCLUDING TAX CREDITS) TOTAL EQUITY ($M) EQUITY RATIO ()
During 2014 our focus was on operating cashflows as we restructured our business
Increase in profit reflects an increase in volumes sold
We have continued to add shareholder value with increasing total equity
We are committed to proactively replacing asbestos throughout our network
Comprises the operating costs of research and the costs of supporting development of new initiatives
We have maintained the financial strength we have rebuilt over recent years
Year-end debt remains within a low sustainable band
Capital investment returns to our normal reinvestment programme Includes investments in intangibles
For the third year in a row we have returned cash back earlier with an interim rebate
17Financial CommentaryRavensdown Stakeholder Review 2018
CO
LLAB
ORA
TION INN
OV
ATI
ON
INTEGRATION
BUY SHIP
MAKE STORE
BUILDINGTRUST
MEASURE MAP MONITOR
TEST ADVISE
PRECISION APPLICATION
TRAINING AND DEVELOPMENT USE AND DEVELOP
TECHNOLOGY
RESEARCH ACTIVITIES
How we define and create value
RESOURCES
EXTERNAL FACTORSACTIVE GOVERNANCE AND RISK MANAGEMENT
HUMAN CAPITAL
FINANCIAL CAPITAL
MANUFACTURED CAPITAL
INTELLECTUAL CAPITAL
NATURAL CAPITAL
SOCIAL AND RELATIONSHIP CAPITAL
18 Business ModelRavensdown Stakeholder Review 2018
VALUE CREATED
REDUCED ENVIRONMENTAL IMPACTS (see pages 23-25)
ENGAGED STAFF IN A SAFER ENVIRONMENT (see pages 30-33)
ECONOMIC RETURNS (see pages 16-17)
STRONGER COMMUNITIES (see page 25)
OPTIMISED VALUE FROM THE LAND (see pages 26-29)
RELIABLE SUPPLY OF QUALITY AGRI-PRODUCTS (see pages 26-29)
LEADING TECHNOLOGY SCIENCE AND INFORMATION (see pages 34-41)
TO ENABLE SMARTER FARMING FOR A BETTER
NEW ZEALAND
KA PŪKEKOTIA A RONGOMĀTĀNE KA POHO
KERERŪ A AOTEAROA
19Business ModelRavensdown Stakeholder Review 2018
Why wersquore here
HOW WE DELIVER ON THAT PURPOSE
We provide the products expertise and technology to help farmers reduce environmental impacts and optimise value from the land
New Zealand exports 95 of the food that it grows This can be seen as a net export of the nutrients embedded in the food because plants have extracted what they need from the soil Ravensdown helps return those key nutrients by supplying the essential elements that all plants whether eaten by humans or livestock need to grow
As a farmer-owned co-operative our commitment as nutrient efficiency specialists is to enable our customers to supply the necessary amount of nutrients ndash no more no less ndash and help minimise losses for the benefit of the farm and the environment This takes the form of services like those listed on the opposite page
WHERE ARE WE PRIORITISING
Quality agri-products such as Kiwi-made superphosphate imported fertilisers aglime animal health seeds and agrichemicals are the backbone of our product offering
Certified nutrient management advisors and environmental consultants are backed up with cutting-edge technologies Special aerial cameras that can assess soil nutrients remotely or software that shows where best to tackle potential phosphate run-off are just two examples
Science is the foundation for all our advice and innovation We invest in research and collaboration with universities and Crown Research Institutes supporting knowledge-sharing conferences and publish papers in peer reviewed journals
Enabled people are the most effective people In a fast-changing sector we focus on the ability of our teams to adjust and respond so they can help get the job done
Trusted and leading is how we set out to be seen We know that nothing less than doing the right thing day in day out is the best way to achieve this
Our stakeholders want to create a better New Zealand and we see our role as helping them
achieve that by enabling smarter farming
Smarter farming can deliver stronger rural communities reduced environmental impacts and growing prosperity for the country as a whole
Smarter farming is about challenging all aspects of farming knowing improvements are always possible and definitely needed
We canrsquot help with smarter farming without working smarter ourselves We need to keep innovating and changing so that we can continue to walk the talk
20 Strategic FrameworkRavensdown Stakeholder Review 2018
Strategic Framework
In developmentExisting Service
KE
Y
DIAGNOSTIC AND PREDICTIVE TOOLS Analytical Research Laboratories
Physical test results for soils and plants measure levels and validate predictive models
Robust models Predictive tools improve decision making about phosphate-loss mitigation or nitrogen use efficiency
Aerial sensing Scanning soil nutrient levels and vegetation from aircraft
ADVISORY SERVICES Nutrient Budgets and
good farming practice On-farm certified advisors who maximise nutrient use efficiency
Environmental Impact Advice Largest team in NZ specialising in farm environment planning and mitigating farm impacts
WATER MITIGATION ClearTechreg
Dairy effluent treatment system that could reduce fresh water use by 17000 Olympic-sized swimming pools a year
Integrated Catchment Management A collaborative multi-discipline approach to environmental management at a catchment level
APPLICATION AND PLANNING IntelliSpreadreg
Computer-controlled topdressing aircraft doors adjust spreading rate and avoid sensitive areaswaterways
Precision spreading GPS guided certified groundspreaders reduce risk of under- or over-application of nutrients
Precision blending Smart fertilisers including N-Protect with coating that reduces gaseous emissions
HawkEyereg Visual mapping and decision-making tool that brings all information and records together
How our services reduce environmental impacts
21Strategic FrameworkRavensdown Stakeholder Review 2018
88 SPENT ON DIRECT PURCHASES FROM LONG-TERM PARTNERS WITH SUPPLY CONTRACTS
ENGAGEMENT SURVEY
LONG TERM PARTNERS WITH SUPPLY CONTRACTS
Ravensdown our key suppliers and ultimately our customers benefit from our strategy to have long-term relationships
When partner and preferred supplier performance is high we reward that with our loyalty and ongoing business Expectations are clear and measures are in place so we can provide detailed feedback where we would like improvements to be made With a select few partners we are able to have a deeper multi-levelled relationship and collaborate in areas other than the day-to-day business
Trust is at the heart of long-term relationships We work hard on that with our key suppliers We will be seeking more direct feedback on our performance and to see what we can do to cement our aspiration to be ldquocustomer of choicerdquo for these suppliers We will continue to collaborate internally and with our supply partners to bring new technologies and innovations to life in our pursuit of smarter farming
We survey our staff on a variety of topics as a way to understand where we are doing well and areas to work on
Conducting our survey through Aon Hewittrsquos lsquoBest Employerrsquos Programme allows us to be measured against the best rated employers in Australia and New Zealand
Our goal is to be one of the top five employers of choice and the trends behind these surveys are one important indication of whether we are on track
Our overall engagement lifted 2 across the company to see us meeting the threshold for the ANZ Top Quartile of Aon Hewittrsquos Best Employers
5040
30
20
100
80
6070
90100
Bottom Quartile
Top Quartile
2018 ENGAGEMENT SCORE(2017 66)
68
Moderate Zone
Earning the right to lead
Ravensdown has many stakeholders Customers employees suppliers neighbours ndash all expect us to continue to do what we said we will do Building a resilient relevant business
is a strategic priority and of course this means change Throughout this change we will track our carbon footprint staff morale and customer goodwill
22 Trusted and LeadingRavensdown Stakeholder Review 2018
Trusted and Leading
Over time measures will be expressed as total tonnes of carbon dioxide (CO2) and CO2 per unit of output such as fertiliser tonnage
Mine to Port is the energy used in the transfer of materials from the source mine or plant to the Ravensdown ship
More than three quarters of our emission profile is represented by shipping As a ship charterer we look forward to the carbon reduction commitments being made by the international shipping industry becoming a reality
Manufacturing and distribution includes ship-to-store emissions in New Zealand and domestic operations Because the process of manufacturing superphosphate generates electricity our three acid plants can contribute electricity to the national grid
This electricity counts as a credit to our emissions profile The category also includes coal used in lime drying and fuels for New Zealand distribution to the stores network Aerial spreading entails the aerial operations that are controlled by Ravensdown
As a signatory to the Sustainable Business Councilrsquos Climate Leaders Coalition Ravensdown will actively seek to monitor reduce and report on its carbon footprint
The greenhouse gas inventory currently excludes all Joint ventures and C-Dax Limited
Limited assurance has been provided for our greenhouse gas emissions inventory by Ernst amp Young New Zealand Limited The Limited assurance statement is available in our integrated reporting website httpsintegratedreportingravensdown conzcontentdownloadsAssuranceReportpdf
154407 tCO2e
TOTAL CARBON FOOTPRINT 2017
MINE TO PORT501 tC02e
INTERNATIONAL SHIPPING117579 tC02e
AERIAL SPREADING5215 tC02e
MANUFACTURINGAND DISTRIBUTION31112 tC02e
Carbon footprint For the 2017 calendar year Ravensdown has compiled its first carbon footprint report focusing initially on its
own operations rather than upstream or downstream activities of its suppliers or users of its products
23Trusted and LeadingRavensdown Stakeholder Review 2018
There were four breaches of resource consents or general environmental rules in 201718
1 Hinds store had a non-compliance letter after Environment Canterbury reviews of consent compliance in February 2018 It related to aspects of a 2008 consent that had not been fully implemented By April the site was compliant with its resource consent
2 Christchurch Works is in the Hayton Stream catchment The City Council holds a stormwater consent with Environment Canterbury An infringement notice and fines totalling $1500 were incurred for a stormwater escape incident that the company reported
3 Napier Works ndash on 30 May 2018 a hole developed in a fibreglass pipe carrying acidic scrubber liquor from the manufacturing process The pipe was close to the main road Clean up of the four- minute emission entailed shutting the road for 35 hours Drains were protected and clean-up liquid was returned to the plant
4 Napier Works ndash in the April 2018 acid plant start up the company notified the Hawkersquos Bay Regional Council that it had breached National Environment Standards for sulphur dioxide emissions to air The short-lived breach has been addressed by venting to a higher point In relation to the incident an infringement notice and an abatement notice were issued in July 2018
In addressing a noncompliance letter from last year the Timaru store and Environment Canterbury have been working closely on understanding stormwater and seepage-related issues including isotopic testing currently underway
EMISSIONS OVER THREE SITES
Across our manufacturing sites we have reported on our atmospheric emissions for over 18 years We monitor state any breaches and record any interventions
Full details by site can be seen in the Operations Environmental Report 2018 on the company website
00
05
10
15
20
2014 2015 2016 2017 2018
kg S
O2
tonn
e su
per
0000
0001
0002
0003
0004
0005
0006
2014 2015 2016 2017 2018
kg F
ton
ne su
per
STACK FLUORIDE DISCHARGED TO AIR (KG F PER TONNE OF FERTILISER MANUFACTURED)
SULPHUR DIOXIDE DISCHARGED TO AIR (KG SO2 PER TONNE OF FERTILISER MANUFACTURED)
2419 2220172018 2016
NET PROMOTER SCOREreg
MORE PRECISION BLENDING
The co-operativelsquos two precision blending plants allow high quality blends to be made for specific farm requirements
At the Christchurch precision blending plant proof of the benefits on the new Surflex technology can be seen in the statistics on blend accuracy Blends were dispatched with an average variation from that ordered weight of only -006 with a tight standard deviation of the variation at 104
Customers continue to show trust in Ravensdown through their likelihood to recommend us to a friend or colleague
The Net Promoter Scorereg taken from our annual Customer Satisfaction Survey showed 42 promoters against 23 detractors The 2018 score was comparable to our long-term average but fell from 2017 which was a year of growing customer service expectations and some known service issues
Engagement with our stakeholders is a vital part of our efforts to learn what matters to them and deliver on that
Images on opposite page1 Environmental consultant John Holmes gets his hands dirty
at one of the Lend a Hand days Each employee was given a volunteer day to help out in a local community
2 Chief Scientific Officer Dr Ants Roberts leads the children of Pukekohe into the local soils
3 Agri Manager Rei Marumaru is on hand as a shareholder takes a virtual reality tour around the company
4 Technical Development Manager Mike White presents to a delegation from Precision Agriculture Association of New Zealand
5 Open days throughout our manufacturing sites attracted plenty of neighbourly interest
6 A suppliers cargo is scrutinised as part of Ravensdownrsquos robust biosecurity system
7 General Manager Innovation and Strategy Mike Manning talks nutrient management and good farming practices with Minister for Primary Industries Damien OrsquoConnor
8 Our staff at Analytical Research Laboratories took delivery of two robots this year
9 New Zealand Dairy Industry Awards (winners shown) FMG Young Farmer Contest and Agri Women Development Trust were the largest sponsorships in a portfolio that included hundreds of organisations
24 Trusted and LeadingRavensdown Stakeholder Review 2018
1
4
6
8
5
7
9
2 3
25Trusted and LeadingRavensdown Stakeholder Review 2018
The Fertmark programme was set up in 1992 to give New Zealand farmers confidence in the chemical quality of fertiliser and associated claims The scheme is managed by the farmer controlled Fertiliser Quality Council
Ravensdown has the highest number of Fertmark product registrations of any company These products are independently audited every six months
All agricultural compounds require authorisation under the ACVM Act 1977 either by registration or by exemption
FERTMARK STANDARDS
OF ALL ANIMAL HEALTH AND AGCHEM PRODUCTS ARE EITHER REGISTERED OR APPROVED BY EXEMPTION SO MEET ACVM REQUIREMENTS
938 932
939971
OF RAVENSDOWN FERTILISER TONNAGE SOLD HAD FERTMARK REGISTERED COMPONENTS
OF RAVENSDOWN LIME TONNAGE SOLD WAS FERTMARK REGISTERED
20172018 2016-17
2016-17
100
20172018
Products that fuel food creation
Whether itrsquos fertiliser lime seed agchem or animal health products farmers and growers need products that are fit for purpose suitable for New Zealand conditions and available when needed With so many moving parts and interactions across a global supply chain
wersquore determined to keep getting it right
26 Quality Agri-ProductsRavensdown Stakeholder Review 2018
Quality Agri-Products
Particle sizing distribution
Particle size is a crucial quality metric The ideal sized granule will improve coverage and spreading efficiency and reduce dust Some variation is needed but either extreme will have implications for the environment and for precision spreading
As indicated from the graphs Ravensdown have set a target particle-sizing band for each product (superphosphate 05 mm to 56 mm and urea 2 mm to 48 mm) The target is to ensure that we provide high quality products and Ravensdown continues to improve our focus on achieving ideal particle sizing
SUPERPHOSPHATE PRODUCT SIZING 2015 - 2018
UREA PRODUCT SIZING 2015 - 2018
Band 2015 - 2016 2016 - 2017 2017 - 2018
KE
Y
05mm0mm 1mm 14mm 2mm 28mm 4mm 48mm 56mm 67mm0
10
20
30
40
50
60
70
80
90
100
Cum
ulat
ive
P
assi
ng
Target setting05mm0mm 1mm 14mm 2mm 28mm 4mm 56mm 67mm
0
10
20
30
40
50
60
70
80
90
100
Cum
ulat
ive
P
assi
ng
Target setting
27Quality Agri-ProductsRavensdown Stakeholder Review 2018
In addition to our low-risk import scheme we periodically assess preferred suppliers against criteria including
Ethics and alignment to our Supplier Code of Conduct Delivery performance Collaboration Meeting quality specifications quality improvements Innovation
Ravensdown continues to develop enduring relationships that deliver long-term sustained value to both parties We will increase our focus on performance and relationship management A few key supplier partnerships will be further nurtured and collaboration will be at the heart of this We will review and modify our evaluation criteria to place more emphasis on sustainability
We continue to work with our suppliers to address opportunities to improve product quality one of which is improving the management of product through our own supply chain in a consistent manner
Ravensdown has invested in independent annual audits of bulk fertiliser suppliers for over five years Our system meets the highest standards approved by MPI and ensures consistent quality and low risk biosecurity
Fertiliser annual audit
Quality and biosecurity check
External independent verification authority
Our entire supply chain from source is independently audited annually and assessed as a low-risk biosecurity threat and each shipment follows strict criteria This includes stringent inspection of shipsrsquo holds prior to loading This means that when the vessel reaches New Zealand it can commence discharging straight away While there is additional cost at the load port this is in the main offset by not having to wait in New Zealand prior to discharging
Ravensdown will continue to invest in our annual supply chain audits to ensure we have low risk sourcing and consistent high-quality product We understand the importance so take all measures to mitigate biosecurity risk to New Zealand As we identify new suppliers we will ensure we qualify them to the same high standards
From time to time we import product from an alternate supplier either as a trial or to meet unexpected seasonal demand In these circumstances we liaise closely with MPI and product is subjected to normal MPI clearance procedures at the New Zealand border This year we imported urea and RPR in this way accounting for 3 of our total imported volume
OF BULK IMPORTS ARE LOW RISK (201617 100)97
LOW-RISK IMPORTS AND BULK VESSEL QUALITY
BULK VESSEL FERTILISER IMPORTED MET OUR SPECIFICATION FOR PHYSICAL AND CHEMICAL QUALITY (201617 95)94
85 OF INTERNATIONAL SUPPLIERS PERFORMANCE IS EVALUATED
Quality of products are assured through a continuous improvement culture a long-term programme of investment and systematic development by a team of technical operations and process engineers at each of the three plants
INVESTMENT IN INFRASTRUCTURE
Major projects are organised centrally to mitigate risk Improvements to the store network such as roofs and doors as well as conveying blending and loading systems all improve the quality of the product used by spreaders and farmers
INVESTED IN OPERATIONS AND STORES (201617 ndash $302M)
$216m
28 Quality Agri-ProductsRavensdown Stakeholder Review 2018
CASE
STU
DY
Producing quality food for humans or livestock demands quality inputs And thatrsquos the driving passion of Ravensdown Procurement Manager Chad Gillespie
Chadrsquos been with us for more than six years on a mission to deliver consistent ndash and ever-improving ndash product quality ldquoIt really starts with understanding the customer needs and then selecting the best product suppliersrdquo advises Chad ldquoSo wersquove worked hard on developing a clear evaluation criteria Then itrsquos important to keep monitoring and providing feedback including at least two face-to-face meetings a yearrdquo
With suppliers located around the globe Chad and his team travel frequently But proper oversight is essential when products have long journeys to market ldquoA typical example is ureardquo says Chad ldquoIt comes from Saudi Arabia where it goes to a port store facility Well send a vessel to get loaded then it takes around 30 days to transit to New Zealand but the journey is far from over When it arrives it typically discharges into three to five port stores Itrsquos put into hoppers using the ships cranes then onto trucks and sent to stores From there it may be bagged up blended coated or loaded as a straight product onto another truck and taken to farm Or it could go to another market store before being sent out onto farmrdquo
Maintaining product quality during all this is a constant challenge ldquoUntil now monitoring at sea has mostly been confined to checking
WErsquoRE ALL ABOUT PRECISION AGRICULTURE AND THAT DEMANDS CONSISTENT QUALITY
sailing progress via GPSrdquo says Chad ldquoBut soon well be installing data loggers in shipsrsquo holds recording things like temperature and humidity during transit
ldquoWhen product is handled its all about retaining the physical characteristics and not introducing any contaminantsrdquo he adds ldquoOur logistics and stores people are focussed on providing the best storage and handling to minimise crushing of granules and to ensure no external moisture is introduced Stock rotation is also important Urea is a very challenging product that can take in and expel moisture easilyrdquo
Product characteristics arenrsquot the only challenges facing Chadrsquos team More is expected across the board ldquoFarmers always expect that the product will actually do its job But I think more recently theres an expectation that well develop solutions to help with their environmental challengesrdquo he says ldquoOne of our values is putting the customer at the centre of everything we do We also have some pretty clear priorities including our focus on product quality In itself it will help farmers with environmental challenges Wersquore all about precision agriculture and that demands consistent qualityrdquo That precision helps farmers get optimal yield with lower inputs helping meet consumer expectations of quality food
produced with lower environmental impact Our N-Protectreg coated urea can help to lower environmental impact
Another challenge one frequently in the public eye is biosecurity ldquoMinimising biosecurity risk has been a priority in Ravensdown for over six years nowrdquo says Chad ldquoWith time and effort weve developed a very robust system in terms of fertiliser importation involving supplier audits every yearrdquo
More collaboration and engagement also figure in Chadrsquos quality quest ldquoTo improve product quality we need suppliers on-side as well as neighbours the wider community local authorities and most importantly our peoplerdquo
Elsewhere its about more direct control One example being Ravensdown Shipping Services ldquoOur shipping joint venture helps source efficient vessels that are fit for purpose So we can be sure theyrsquore reliable they turn up on time and most importantly theyre cleanrdquo
Collaborative relationships empower our people and suppliers to be open and pay greater attention to detail At Ravensdown ensuring the highest product quality means more is expected of our people than ever before Itrsquos a challenge theyrsquore more than up to
The many challenges of delivering a quality product
To view video please visitravensdownconzintegratedreporting
29Quality Agri-ProductsRavensdown Stakeholder Review 2018
43
53
REPORTED HAZARDS AND INCIDENTS ASSESSEDINVESTIGATED WITHIN 48 HOURS
CORRECTIVE ACTIONS TO MANAGE HAZARDS AND INCIDENTS COMPLETED ON TIME (ON OR BEFORE THEIR DUE DATE)
We have set two key performance measures to ensure that we manage our hazards and incidents in a timely manner These measures have been chosen because they build trust in the system Timely assessment and management encourages people to report issues as they know they will be promptly addressed
The jump towards our 2019 target is expected because of changes made to the ways in which incidents are reported and escalated up through management levels Data on overdue hazard assessments will also be available
Corrective actions are determined to manage hazards and incidents to protect people from harm Corrective actions were taken in the majority of cases ndash often this was done immediately without the need to raise a formal corrective action All actions relating to serious hazards or incidents will be completed on time
HAZARD AND INCIDENT MANAGEMENT
TARGET 2019
TARGET 2019
201718
201718
gt90
gt90
1234
REPORT
HAZARD AND INCIDENTS 4 STEP APPROACH
ASSESS THEIR RISK
IMPLEMENT CORRECTIVE PREVENTATIVE ACTIONS
CHECK ACTIONS ARE EFFECTIVE
Reporting 201617 201718
LTI 3 8Medical Treatment 33 33
Restricted Duty 1 2First Aid 18 36
Property damage 85 88Close Calls 80 88Hazards 90 104
A broad strategy is in place intended to manage risks to health and safety of our people and others
For this report we include metrics on proactive hazard management incident reporting and corrective action
HEALTH SAFETY AND WELLBEING
People with ambition for better
Over 642 employees and many more contractors make up a powerful extended team Collective wisdom is put to a common purpose New insights are built every day But enabling people takes constant focus and a positive safety oriented culture
30 Enabled PeopleRavensdown Stakeholder Review 2018
Enabled People
Lost time amp recorded injury frequency rates
At Ravensdown we genuinely care about the safety and wellbeing of our people and our extended family throughout the community
Rolling 12 monthly LTIFR is a calculation used to measure the average number of lost-time injuries (those injuries that are serious enough to require time off work) over the past 12 months The average has decreased from 148 to 123 representing a 162 decrease
This is because of a more proactive approach to identifying and managing hazards and encouraging reporting of incidents and close calls so that they can be investigated to prevent a recurrence and subsequent injury
Rolling 12 monthly TRIFR is a calculation used to measure the average number of recordable injuries (those injuries that are serious enough to require medical attention or more) over the past 12 months The average has been increasing from June 17 as a result of an increase in the number of recordable injuries being reported The majority of these injuries have been minor injuries that may not previously have been recorded
Reporting all incidents (injury and close calls non-injury) is an important part of our strategy as it allows us to work together to investigate and implement measures to prevent a recurrence
85162
LTIFR
TRIFR
DECREASE FROM 2016 TO 2018
DECREASE FROM 2016 TO 2018
ROLLING 12 MONTH TRIFR(TOTAL RECORDABLE INJURY FREQUENCY RATE)
ROLLING 12 MONTH LTIFR(LOST TIME INJURY FREQUENCY RATE)
Jun 16 Dec 16 Jun 17 Dec 17 May 18
No
of T
RIs
per 2
00
00
0 m
an-h
ours
0
2
4
6
8
10
Jun 16 Dec 16 Jun 17 Dec 17 May 18
No
of LT
Irsquos p
er 2
00
00
0 m
an-h
ours
0
1
2
31Enabled PeopleRavensdown Stakeholder Review 2018
STAFF TURNOVER
DIVERSITY TRAINING SPEND
LIVING WAGE
A drive to deliver personalised structured and focussed training programmes is now supported by a new Learning Management System We can ensure staff are fully able to do their jobs for the benefit of our stakeholders and can develop our people for future opportunities
Ravensdown will continue to monitor the living wage as it develops and ensure all permanent staff are paid at or above the NZ living wage
FEMALE MALE
31 69
When it comes to gender mix the focus is on active monitoring training to tackle conscious and unconscious bias and recruiting the best person for the role
PERMANENT EMPLOYEES ARE PAID AT OR ABOVE THE NZ LIVING WAGE100
$800kSPENT ON TARGETED TRAINING AND DEVELOPMENT 201718
(201617 $1M SPENT ON TRAINING AND DEVELOPMENT)
201718(201617 8)11
Average turnover for 5 years is 88
Our stakeholders can be confident that the knowledge advice and service they receive is from stable engaged staff ensuring consistency of service and knowledge
GENDER
AGE
lt40 40-59 gt590
10
20
30
40
50
60
32 Enabled PeopleRavensdown Stakeholder Review 2018
CASE
STU
DY
To view video please visitravensdownconzintegratedreporting
While Ravensdownrsquos advanced technology often takes the limelight itrsquos Ravensdown people who are driving smarter farming every day
Few realise Ravensdown has the largest number of Certified Nutrient Management Advisors in New Zealand
This is no accident ndash rather a carefully designed plan to attract the very best graduates and enable them through training clear career pathways and stewardship in the field
At the Ravensdown store in Tirau 24-year-old Taylor Bailey is an impressive example of how the Ravensdown Development Programme is enabling success for a new generation of agri managers Coming from a well-known dairy farming family in Mahoe Taranaki farming is very much in Taylorrsquos blood Like many of our graduates Taylor came from Massey University where she completed a Bachelor of Agri Commerce ndash majoring in farm management
Soon after Taylor was invited to join the Ravensdown Development Programme and spent eight months in Christchurch where she studied Fert 101 Animal Health and Agronomy Recently shersquos completed the intensive Advanced Certified Nutrient Management Course through the New Zealand Fertiliser Association
Smart farming is hitting the ground running
and Massey University The final part was completing her farmer reports to become a Certified Nutrient Advisor
At this young age the achievement is impressive but Taylor is by no means alone The entire focus of the Ravensdown Development Programme scheme is to produce a well-prepared and enabled future generation of on-farm advisors who can deliver first-rate knowledge on fertiliser animal health and agronomy from the get go
Taylor knows todayrsquos farmers are expecting far more and Ravensdown is responding ldquoCustomers are definitely expecting more of advisors Weve got a wide range of products and services that we provide so we need to be definitely well-skilled in those areasrdquo says Taylor
But as any farmer will testify you canrsquot learn everything from a book so Taylor meets farmers attends local discussion groups and keeps up to date on the latest environmental issues
ldquoWere no longer just a fert rep these days Were also giving advice and recommendations around agri-chemicals
seed products and animal health Theres a lot more environmental scrutiny on farmers so we need to be up with regulations specifically with the fertiliser side of thingshelliprdquo
Always driven Taylor also enjoys the support she gets from her North Island team and the expert agronomists and animal health technical managers who give her the extra confidence and motivation to always do more for her clients
Of course this notion of a well-educated and empowered new generation is not without economic value ldquo It definitely benefits shareholders People are coming into jobs up to speed and with a greater understanding of the whole farm systemrdquo says Taylor
Being part of the new generation that will drive change and smarter farming is something Taylor relishes She also has a few changes shelsquod like to see
It would be great to see farm owners involving employees in the decision-making processes they face such as meetings to discuss their seasonal fertiliser plans Sharing knowledge is a really powerful thing and in turn will result in a more skilled industry
WErsquoRE NO LONGER JUST A FERT REP THESE DAYS
33Enabled PeopleRavensdown Stakeholder Review 2018
Game changing science
Science and research are the reasons why Ravensdown is seen as a nutrient efficiency specialist Our investment in RampD and partnerships with universities mean ideas
with game-changing potential can be explored But it is our field-based team and the customers who trust their advice that take the ideas and turn them into a better reality
Description
Value
Collaboration
Status
Future expectation
Treats dairy effluent ndash enabling water recycling and increased effluent storage capability
The technology produces lower volumes of effluent enabling enhanced utility of storage and use Significant volumes of water are available for recycling
Lincoln University
Public announcement of pilot project was made on 3 May 2018
Canterbury is the first region for ClearTechreg release followed by the major dairy regions
Remote sensing of the nutrient status of soils
Fast and efficient method to produce layers of data from a single flight including soil fertility vegetation type and a digital surface map at a square-meter level
Massey University
AgResearch
We are at the end of year 5 of the seven-year programme Project extension to cover North Canterbury and Southland means 90 percent coverage for New Zealand hill country
Commercial delivery of current and emerging scanning technologies
AIR SCANreg
34 ScienceRavensdown Stakeholder Review 2018
Science
Description
Value
Collaboration
Status
Future expectation
Models phosphorus and sediment losses at farm and catchment scale
The model allows the identification and materiality of farm nutrient and sediment critical source areas and the efficacy of mitigations
Victoria University of Wellington
Undergoing field verification In development end of this year
Expect to be used mainly by Ravensdown Environmental consultants in catchment studies in collaboration with Beef and Lamb and regional councils
Models nutrient balances including nitrogen loss estimates at a farm scale
Models farm system nutrient cycling and the consequential nutrient losses Focus on outputs maintains farming flexibility and innovation This world-class model allows farm system scenarios to be compared to a baseline
AgResearch
Plant amp Food
Landcare Research
Overseer Limited
Widespread adoption with ongoing upgrades
Expect to see an increased uptake nationally as farm systems changes are required to comply with emerging regulations on nutrient losses
Description Enables trust through evidence ndash fertiliser released at the right place at the right rate
Value Technology-enabled aircraft allow fertiliser plans to be accurately delivered by electronic instruction Farmers can trust their fertiliser investment is applied as intended with proof of release records available
Status 4 Planes in operation
Future expectation
6 capable aircraft by May 2019
Ravensdown has an ownership interest
reg
35ScienceRavensdown Stakeholder Review 2018
WE CANNOT FARM LIKE WE USED TO IN THE PAST SO OUR SYSTEM NEEDS TO BE MORE PRECISE MORE ENVIRONMENT FRIENDLY
36 ScienceRavensdown Stakeholder Review 2018
ClearTechreg is just such a breakthrough Developed in partnership with Professors Keith Cameron and Hong Di of Lincoln University ClearTechreg is an effluent treatment process that slashes the use of fresh water in dairy farming
ClearTechreg allows us to clarify effluent at the dairy shed to produce water clean enough for recyclingrdquo explains Professor Cameron ldquoItrsquos then used for washing the yard where the cows come in for milking The technology uses a coagulant often used in treating drinking water and itrsquos a very similar process The coagulant allows the little particles of soil and dung in the effluent to coalesce into larger particles which then have enough weight to sink to the bottom of a tank This means the top becomes clear enough to recycle and wash down the yardrdquo
The potential savings in water use and reduction in environmental impact are huge says Professor Cameron ldquoUsing the backing gate where the cows are waiting to go in for milking on Lincoln Universityrsquos dairy farm where we milk 555 cows we can cycle enough water every day to wash the yard completely Thatrsquos around 20000 litres recycled a day Scale that up nationwide
and we could save around 42 billion litres of water annually Thatrsquos a big numberrdquo
Making better use of water resources is not the only advantage of ClearTechreg Professor Hong Di emphasises the benefits across the board representing the sort of leap agriculture has to take to meet societyrsquos growing expectations ldquoWe cannot farm like we used to in the past so our systems need to be more precise more environmentally friendly Consumers are demanding quality food and to know that it has been produced in environmentally friendly sustainable ways The sort of technology that wersquore talking about with ClearTechreg thatrsquos a step change As well as potentially saving so much water each year you also reduce E coli leaching and phosphorus ClearTechreg shows how science can help Ravensdown and its shareholders respond and succeedrdquo
Partnerships with scientists like Keith Cameron and Hong Di are only going to be more important in the future and the bonds closer ldquoAs well as the research and development of new technologies therersquos also capability buildingrdquo says Professor Cameron ldquoIn that we train a lot of the farmers of the future at Lincoln University We also train students who go on to be
CASE
STU
DY
employees of Ravensdown A very good example is the creation of the environmental group at Ravensdown who support farmers to develop environmental plans and nutrient budgets A number of those new staff have come through training at Lincoln Universityrdquo
The search for game-changing innovations like ClearTechreg has become more determined than ever as expectations of Ravensdown and scientists themselves increase Something Professor Cameron is well aware of ldquoI think society is expecting more from scientists There are growing concerns about the environment and finding solutions to those environmental problems requires good robust science Itrsquos also why wersquore seeing greater links between research and industry to ensure that the science that gets done in the lab doesnrsquot just produce a paper thatrsquos published in an international journal it actually produces a technology that flows from the laboratory to the farm The linkage between ourselves Ravensdown and Ravensdown shareholders shows this perfectly where the investment in science creates new technologies new systems and new methods that take everyone forwardrdquo
The new technologies Ravensdown provides to shareholders often have their roots in the laboratory And sometimes itrsquos not about a new product or digital advance so much as a smarter way of doing things
Scientific breakthrough set to transform dairy effluent
To view video please visitravensdownconzintegratedreporting
37ScienceRavensdown Stakeholder Review 2018
We are committed to being at the forefront of where the physical world of farming meets the digital world Use of farm mapping software enables customers to farm smarter and accurately Nutrient management crop and livestock production all benefit from improved record keeping and performance analytics We are focussed heavily on increasing the number of customers using mapping technology and are investing in RampD to increase the range of services this software can accurately provide
Maps provide farmers oversight of their whole farm at a glance Embedded throughout the map are the records of what has been applied in detail and what the options are to improve productivity The increasing demand on farmers for managing the environment requires better record keeping and transparency Developments in automation can reduce the amount of time the farmer spends behind a desk enabling more time on the farm We believe our customers own their information and have designed HawkEyereg to enable greater collaboration with other industry partners
MAPPING TECHNOLOGY
Use of mapping technology to manage efficient use of nutrients and keep records of paddock activity
CUSTOMERS ACTIVELY USING SMART MAPS HAWKEYE DURING THE YEAR2682
Technology is a key driving force behind sector-wide improvement It opens up new opportunities new ways to track progress make decisions demonstrate performance
and make connections with end consumers Our team uses some amazing tools to enhance the service they provide and the tool ndash and the person using it ndash cannot stand still
Technology Enabling smarter farming
38 Technologies and ServicesRavensdown Stakeholder Review 2018
Technologies and Services
HawkEye is map-based software that helps farmers make smarter decisions for better farm and environmental outcomes
BENEFITS FOR FARMERS
Improved nutrient amp feed decisions
Reduced office time
Managing environmental impacts
Increased productivity
More time to farm
Licence to operate
BENEFITS FOR RAVENSDOWN
Customer collaboration
Data automation
Useful tools for all farmers
Valuable discussions
More time to add value
Stronger relationships
THE IMMEDIATE PROCESS
Support Ravensdowns core business - Nutrient pasture and crop management environmental footprint
Easier collaboration between customer and Ravensdown - Enabling our staff to deliver
Providing excellent service with efficiency - Automation of ordering spreading and online data gathering
BY PROVIDING
Farm mapping
Nutrient planning and forecasting
Pasture performance management
Product ordering and spreading
In-field tools
Test results and agronomy plan visualisation
Digital record keeping and reporting
Nutrient compliance management amp reporting
Spreading proof of placement
Farm feature amp hazards
Sharing and collaboration
Personalised support
INSIGHT TO ACTION
Coming soon
39Technologies and ServicesRavensdown Stakeholder Review 2018
USE OF AGRONOMY PLANS FOR EFFICIENT USE OF NUTRIENTS AGROCHEMICALS AND SEED
PROOF OF PLACEMENT
This enables our customers to apply the right amount of fertiliser (nutrient) Published agronomy plans are a measure of how many of our customers are using our recommendations
In addition the agronomy plans include the right agrochemical recommendation ensuring the best product and application is chosen for the health of the crop or pasture livestock and environment
All of this detail is recorded and traceable enabling a stronger story to be developed about the farm and the produce grown on it
Ravensdown takes soil test measurements and makes recommendations to farmers about where and what amount of nutrient should be applied
This forms the basis for an agronomy plan which can be produced by Ravensdown We expect this number to increase as farmers become more aware of the need for tighter control over their nutrient application
The use of GPS-enabled spreading technology enables us to measure how effectively we are recording and tracking nutrient application We aim to increase the total traceability of nutrients applied over time By recording spreading in both aircraft and groundspreading trucks we are able to capture data not only of Ravensdown fertiliser that has been applied but to provide better transparency for all users of our spreading technology This benefits all New Zealand farmers
Recently we signed an agreement with TracMap New Zealandrsquos largest provider of spreading technologies enabling us to capture a large proportion of total fertiliser tonnes spread accurately as well as agrochemical spray history Variable rate application is now possible through our investment in our Primary Growth Partnership ldquoPioneering to Precisionrdquo in hill country as well as ground spreading meaning the right product can be applied at the right rate in the right place What percentage of total tonnes applied has been applied at a variable rate will be a key benchmark indicator for us moving forward
245739RAVENSDOWN FERTILISER TONNES CAPTURED BY GPS-ENABLED PROOF OF PLACEMENT TECHNOLOGY
CUSTOMERS PERFORMED SOIL TESTS ON THEIR FARMS6448
TESTING TO IMPROVE FARM PERFORMANCE
8362
46
PUBLISHED AGRONOMY PLANS
OF CUSTOMERS HAVE BEEN PROVIDED AGRONOMY PLANS
40 Technologies and ServicesRavensdown Stakeholder Review 2018
A perfect example is the work we do with arable farmer Eric Watson of Wakanui in mid Canterbury
Eric is the Guinness World Record holder for wheat production per hectare a title he has won more than once Part of the credit comes down to the way he works with Ravensdown including his local Senior Agri Manager Dan Copland Danrsquos worked with Eric and his wife Maxine for over four years ldquoIts really something Im passionate about getting crop nutrition rightrdquo says Dan ldquoEspecially with the precision nutrient management siderdquo
The precision Eric and Dan apply to crop nutrition and soil management certainly is impressive aided by the Ravensdown technology deployed on Ericrsquos mid Canterbury land Comprehensive soil testing and smart mapping gauge the precise nutrition needs of every paddock It shows not just which paddocks require fertilising but exactly what is required and where avoiding over-application Itrsquos smart but the pace of change with accompanying expectations is fast ldquoIts very rapid developmentrdquo says Eric ldquoI think the shareholders do expect more from their fertiliser company including spreading technologyrdquo
CASE
STU
DY
Helping meet those growing expectations is our newest precision agriculture tool HawkEyereg This integrated mapping and compliance tool offers even more accuracy in measuring whatrsquos needed for optimum soil health and yield further reducing environmental impacts ldquoHawkEyereg is a decision support tool it can help with farm recording it can help with precision placementrdquo advises Dan ldquoIrsquove been with Ravensdown eight years and technology-wise itrsquos definitely come on leaps and boundsrdquo HawkEyersquos power comes from using three perspectives of pasture production imagery from the air nutrient input and pasture quantity on the ground and diagnostic status of the soil And itrsquos being made available for any farmer to use not just Ravensdown shareholders
Inevitably as technology improves so does the amount of data generated lsquoBig datarsquo as itrsquos known offers a world of possibilities but only when it can be applied in practical ways Bryan Inch our General Manager for Customer Relationships understands the risks of drowning in a sea of data ldquoTherersquos already plenty of information being captured and that will only increase in the futurerdquo says Bryan ldquoSensors on irrigators farm gates spreading trucks and
silos complement wearable technology on animals soil tests and aerial pasture scanning Itrsquos making sense of what those sensors say that matters turning data into insightful decisionsrdquo Thatrsquos why all Ravensdown technology comes with dedicated support from technical experts and field-based Agri Managers
Back on Ericrsquos farm technology has helped do more with less to the benefit of the environment and the balance sheet ldquoI think Ravensdown technology has a big role to play in helping New Zealand reduce the impact of nutrientsrdquo says Eric ldquoIt can show you shouldnt be putting so much fertiliser on here and in some cases that more needs to go on there Crops will grow better and if youre wasting nutrients youre wasting moneyrdquo
Itrsquos not just shareholders who are expecting more either something Eric is aware of ldquoI think that societys expecting more from farmers with cleaner waterways and swimmable rivers so technology will certainly have a part to play in that Theres a big need for farming to keep improving and thats what the public wants to seerdquo
As expectations grow Ravensdown has responded by developing new technologies that let us do more for our farmer shareholders
The Canterbury wheat that beat the world
To view video please visitravensdownconzintegratedreporting
THERES A BIG NEED FOR FARMING TO KEEP IMPROVING BECAUSE THATS WHAT THE PUBLIC WANTS TO SEE
41Technologies and ServicesRavensdown Stakeholder Review 2018
Employees
GovernanceRavensdownrsquos governance structure is set up to promote accountability and to
support its ability to create value in the short medium and long term It provides insight on strategy implementation and direction while supporting ethical
compliant behaviour throughout the business
42 GovernanceRavensdown Stakeholder Review 2018
Governance
Ethics
The Board of Directors has developed a Code of Business Conduct and Ethics to give effect to Ravensdownrsquos core values and to guide all employees and directors in our relationships with our stakeholders Key parts of this code include
Company Values
Our decisions and personal behaviour will at all times be consistent with our core values of
Successful co-operative ndash We put the customer at the centre of everything we do
Empowered people ndash We choose the best people keep them safe and enable them to do their best
Enduring relationships ndash We develop long-term relationships based on integrity and trust
Environmental leadership ndash We strive to lead in the field of sustainability
Driving Innovation ndash We drive the business forward by finding better solutions
These values mean that we will
Act honestly and fairly with due skill care and diligence in the interests of all of our stakeholders
Demonstrate respect for key moral principles including diversity individual rights equality and dignity
Value personal and professional integrity trustworthiness and competence
Fraud Policy
Ravensdown has a philosophy of ldquozero tolerancerdquo towards fraud both inside and outside of the company We value the integrity of our staff and recognise that they have a key role to play in the prevention detection and reporting of fraud We therefore ask them to be vigilant at all times and to report any concerns they may have at the earliest opportunity We are committed to creating and maintaining an honest open and well-intentioned working environment where people are confident to raise their concerns without fear of reprisal on a confidential basis All reported cases of fraud will be investigated
Conflict of interestRelated party transactions
Like most co-operative companies Ravensdown Limited has frequent transactions with its farming directors in the ordinary course of business All transactions are conducted on commercial terms
A Conflict of Interest Policy ensures that any real or perceived conflicts related to staff members are managed at armrsquos length
Whistle-Blowing Policy
Ravensdown is committed to providing a transparent accountable organisation and staff are encouraged to have the responsibility to report any known or suspected wrongdoing within the company Employees are encouraged to report this to their managers or directly to the CEO A 247 independent anonymous Ethics Hotline is also available where confidential information can be reported Ravensdown is committed to the protection of genuine whistle-blowers against action taken in reprisal for the making of protected disclosures
Risk Identification and Management
The company has a comprehensive risk management framework to identify assess and monitor new and existing risks Annual risk updates are performed and risk improvement plans created and acted on The Chief Executive Officer and the leadership team are required to report to the Board and Audit amp Risk Committee on high risks affecting the business and to develop strategies to mitigate these risks Additionally management is responsible for ensuring an appropriate insurance programme is in place and reviewed annually
TOP RISKS
Risk Response
Failure to embed a culture systems and processes to prevent or appropriately respond to health safety or wellbeing dangers or incidents
We have systems and processes in place to continuously track protect and take proactive actions to manage our peoplersquos health safety and wellbeing and to ensure we embed a culture which puts safety first and gives meaning and purpose for our people
Supply of key fertiliser inputs interrupted
We have enduring relationships with long-term suppliers of our key fertiliser inputs which we continue to assess and manage to ensure we can meet supply commitments to our customers
Inability to deter or recover from cyber security risks
We have robust systems and software in place to detect protect and recover from cyber security threats
Evolving government priorities affecting our industry
We have regular and meaningful engagement with various levels of government to ensure we can have proactive involvement in the legislative and regulatory changes relevant to our business
Significant Biosecurity incident affecting us or our industry
We have an MPI-approved system which ranks the majority of our imported products as a low risk through annual inspection of suppliers cleanliness of vessels sampling of products and container inspections
Losing social licence to operate We work to ensure positive and genuine engagement with all our key stakeholders and transparently report on our operational compliance good community relationships and commitment to sustainability and improvement
43GovernanceRavensdown Stakeholder Review 2018
Leading usforward
1 2 3 4 5
John runs a 22000 stock unit sheep and beef breeding and finishing operation has been on the Board since 2004 and has been Chair since February 2014 As well as running a legal practice in Marton John spent many years as a director of RACE Incorporated and of a number of farming and agricultural companies in NZ and overseas
John Henderson LLB Chair
1
Scott owns and runs a large hill country sheep and beef station at Ohura in the Central North Island and has been on the Board since 2006 Scott is a member of the NZ Institute of Directors and holds a certificate in company direction He has completed a number of governance courses and continues to prioritise professional development
Scott Gower2
TH
E B
OA
RD
44 Board and Leadership Ravensdown Stakeholder Review 2018
Board and Leadership
6 7 8 9 10
Jason is CFO of NZ Steel and a Fellow of Chartered Accountants Australia and New Zealand and has been on the Board since 2014 He is currently Chairman of TNX Limited and former Chair of the Audit Committees for Taranaki Investments Management Limited and LIC He was the former CFO of large listed and unlisted companies such as EROAD Auckland Airport PGG Wrightsons and Fonterra Ingredients
Jason Dale B Com FCA
10
Stuart farms 330ha west of Christchurch growing arable crops seed potatoes and finishing lambs and has been on the Board since 2006 and Deputy Chair since 2014 Stuart is a Nuffield Scholar and has had a number of governance roles in the industry good sector as well as not-for-profit organisations
Stuart Wright B Ag Com Deputy Chair
9
Tony runs the family dairy farming business and has been on the Board since 2004 Tony has been involved in governance at a local and national level particularly in the dairy sector for 20-plus years He was a director of the NZ Dairy Board and Kiwi Dairy Co-op before the formation of Fonterra
Tony is a Nuffield Scholar and a Chartered Fellow of the IoD
Tony Reilly B Ag Com
3
Bruce farms an 8000 stock unit cattle and sheep farm north of Napier and has been on the Board since 2015 Bruce holds a wide range of governance positions particularly in the science and environmental areas He previously spent six years on the Federated Farmers Board and was National President from 2011 to 2014
Bruce WillsB Ag Com
4
Through the companies Alpine Fresh Ltd and ViBERi NZ Ltd Tony grows for the arable vegetable and berryfruit sectors over 700 ha He has been on the Board since 2006
Currently Tony is a director of several local companies is the Chair of NZGAP and Vice-President of Horticulture NZ
Tony Howey B Ag Com
5
Kate owns a 245ha dairy farm in Dargaville and has been on the Board since 2014 Kate is also Chair of Delta Produce Co-operative Ltd and is a ministerial-appointed Council member of the Open Polytechnic of New Zealand
Kate is a Member of the IoD and has done the Company Directors Certificate as well as the Fonterra Governance Development Programme
Kate Alexander Dip Ag bus Mgmt
6
Glen is an Auckland-based entrepreneur who has been on the Board since 2007 Glen was a founding director of the Warehouse Group and was a board member there for 11 years He currently has directorships of 20 private companies across agriculture property retail and tourism sectors Glens agricultural investments include dairy beef avocado kiwifruit mushroom forestry and aquaculture
Glen Inger7
Peter owns a 190ha dairy farm located at Northope and has farming interests in Lochiel and Lorneville and has been on the Board since 2013 Peter is an Agribusiness Regional Manager for a prominent bank and has been through the Fonterra Governance Development Programme
Peter MoynihanB Ag Sc
8
45Board and Leadership Ravensdown Stakeholder Review 2018
Actions louder than words
As a leadership team we see our role as maintaining a positive culture at Ravensdown while ensuring the organisation remains agile as it faces multiple opportunities and challenges
Knowing that continual consensus rarely leads to good decision-making we hold each other to account and exchange ideas freely and honestly
Because wersquore often challenging the traditional way of doing things we will debate and offer alternative points of view
Greg CampbellChief Executive Officer
Bryan InchGeneral Manager Customer Relationships
Sean ConnollyChief Financial Officer
Mark McAtamneyChief Information Officer
LEA
DE
RSH
IP T
EA
M
46 Board and Leadership Ravensdown Stakeholder Review 2018
We seek alternative perspectives from outside the team and listen to all employees within the company throughout the year
We are here to deliver on strategic goals agreed with the Board This involves looking ahead and keeping an eye on the detail of the day-to-day
The safety and wellbeing of our team is paramount and we continue to ensure each and every employee shares this belief so they can act on it
Stephen EspositoGeneral Manager Operations
Mike WhittyGeneral Manager Supply Chain
Mike Manning General Manager Innovation and Strategy
Katrina Benedetti ForastieriGeneral Manager Culture and People
47Board and Leadership Ravensdown Stakeholder Review 2018
KE
Y
Ravensdown-owned storesRavensdown consignment storesRavensdown manufacturing Aerowork
Ravensdown aglime quarriesLime processing plantDOING MORE
Our team members are proud to be part of the community and are doing their bit for many worthy causes throughout the country
Dargaville
Pukekohe
Morrinsville
Te Awamutu
Okato
Kakaramea
Feilding
HimitangiRongotea
Masterton
Manunui
Kerepehi
Te Puke
Tirau
Supreme
Taupo
Pio Pio Broadlands
Gisborne
Wairoa
Raetihi
New Plymouth
Stratford
AuroaWaverley
TaihapeWhanganui
Rata
Severn StreetNapier Works
Waipukurau
Dannevirke
MangatainokaKoputaroa
MataGreenleaf
Te Pahu
Western Bays
Te Teko
Featherston
Taumaranui
Waharoa
Normanby
TakakaNgarua
Marlborough
NelsonBlenheim
Culverden CheviotHokitika
Stillwater
MethvenRakaia
Fairlie
Seadown
GeraldineHinds
AshburtonSouthbridge
DunsandelLeeston
Christchurch Works
White RockAmberley
Mayfield
Darfield
Rangiora
Kurow Waimate
Cromwell RanfurlyOturehua
Waikouaiti
DiptonNightcapsOtautau
Isla Bank
BluffTitiroa
Woodlands EdendaleAB Lime
WintonMcNab
Clinton
Balfour
Mossburn
Heriot
Outram
LawrenceClydevale
MiltonBalclutha
Dunedin WorksLumsden
Te Kuiti
North Oamaru
Enabling smarter farming throughout New Zealand
Registered office292 Main South Road Hornby Christchurch 8042 NZ0800 100 123ravensdownconz
Lets expect more together Give us your feedback on this website so we can improve
Connect with us facebookcomRavensdown linkedincomcompanyravensdown twittercomRavensdownNZ ravensdownconzintegratedreporting
insightcreativeconz
RA
V026
EXPECT MORE TO COME gt
ravensdownconz
ENGAGEMENT SCORE
OUR ENGAGEMENT SCORE SEES US MEETING THE THRESHOLD FOR THE ANZ TOP QUARTILE OF AON HEWITTrsquoS BEST EMPLOYERS
68NET PROMOTER SCORE
19
938
OF RAVENSDOWN FERTILISER TONNAGE SOLD HAD FERTMARK REGISTERED COMPONENTS
OF INTERNATIONAL SUPPLIERS PERFORMANCE IS EVALUATED
85
PUBLISHED AGRONOMY PLANS
201718 LOST TIME INJURY
FREQUENCY RATE IS
1238362
2017 Carbon Footprint154407 tCO2e
100
OF PERMANENT EMPLOYEES ARE PAID AT OR ABOVE THE NZ LIVING WAGE
ASBESTOS REPLACEMENT EXPENDITURE
$21m
09Key HighlightsRavensdown Stakeholder Review 2018
WE CONTINUE TO BUILD THE LARGEST FARM ENVIRONMENTAL CONSULTANCY AND DEVELOP THE LARGEST TEAM OF CERTIFIED NUTRIENT MANAGEMENT ADVISORS IN THE COUNTRYJOHN HENDERSON CHAIR
10 Johnlsquos Report ndash ChairRavensdown Stakeholder Review 2018
Johnlsquos Report ndash Chair
JohnrsquosReport
Your board is happy to report another strong performance in the year ending 31 May 2018 Prudent management and good fundamentals meant we were in a position to make an interim cash rebate of $1750 cash per tonne in June followed by a final rebate of $2950 to be paid in August Profit before rebate was a healthy $63 million from our continuing operations
It is worth noting that Ravensdown is not here to maximise profit at the expense of our natural environment safety or our local communities As a co-operative whose purpose is to enable smarter farming for a better New Zealand we seek to optimise profit in a sustainable way
This means returns for shareholders take many forms including new products expertise and technology that help them reduce environmental impact and optimise value from the land We are pleased to be able to pay a strong rebate to transacting shareholders but we believe neither the profit nor rebate are reliable measures of our co-operative We are determined to report measures of progress openly and transparently in the spirit of Integrated Reporting
In August 2017 Ravensdown threw its weight behind the ldquoWater Pledgerdquo which was signed by several prominent agri-sector leaders as a commitment to swimmable waterways Since then we have
Introduced a new ClearTechreg effluent treatment system that has the potential to reduce the dairy sectorrsquos fresh water use by 42 billion litres
Continued to build the largest farm environmental consultancy and develop the largest team of certified nutrient management advisors in the country
Deployed HawkEyereg technology that will help farmers see and show how they are complying with environmental requirements
Looking ahead we are in lockstep with the agencies and ministries that have come together to develop the action plan for water quality that arose out of the Land and Water Forum We aim to help our customers maximise nutrient efficiency so we focus on losses that can occur and recommend a sweetspot of the right rate of the right product in the right place and time Many of the examples in this Stakeholder Review are directly supporting good farming practice
My fellow directors deserve credit for setting the bar high in terms of identifying Ravensdownrsquos reason to be here Enabling smarter farming for a better New Zealand is a call to action as well as a common purpose that has galvanised the team
Irsquod also like to thank Tony Reilly for his 14 years of service as a Ravensdown director ndash a phenomenal achievement as he retires from that role He generated respect for his well-considered contributions and ran the Remuneration and Appointments Committee during his time as its Chair
As part of an ongoing commitment to review our board structure we will be presenting some proposed changes to our constitution at the annual meeting this year This will see the composition of the board change over the next two years from eight area-elected and two independently appointed directors to six area-elected and three appointed directors
I would like to acknowledge the contribution of the Ravensdown team and its supply and research partners The leadership team ably directed by CEO Greg Campbell has done a fantastic job communicating and implementing the strategy that was determined by the board
CH
AIR
To view video please visitravensdownconzintegratedreporting
11Johnlsquos Report ndash ChairRavensdown Stakeholder Review 2018
OUR AIM IS TO HELP OTHERS REDUCE THEIR ENVIRONMENTAL IMPACT AND WE MUST LOOK IN THE MIRROR AND LOWER OUR OWNGREG CAMPBELL CEO
12 Gregrsquos Report ndash CEORavensdown Stakeholder Review 2018
Gregrsquos Report ndash CEO
Ravensdown has delivered another strong result and Irsquom enormously proud of the teamrsquos efforts and humbled by the support from shareholders
While this has been a consequence of a deliberate consistent strategy I see this fifth year of back-to-back progress as preparing the ground for a fundamental change that is needed within the agri-sector in general and within our co-operative in particular
The challenge facing so many businesses is how to thrive knowing natural resources are limited and need protecting while energy consumption emissions and water use need to be tackled Ravensdown is not just facing up to that fact but embracing it We are determined to help farmers manage their nutrients better
For us this is what lsquosmarter farming for a better New Zealandrsquo looks like Our aim is to help others reduce their environmental impact and we must look in the mirror and lower our own Being welcomed into the Sustainable Business Council last year joining the Climate Leaders Coalition and reporting our carbon emissions for the first time is just the beginning
The signals are strong The disruptive trends are many Societyrsquos expectations are ever higher
While we donrsquot pretend to have all the answers we must and will rise to the challenge The ambition has got to be that we could all look our grandchildren in the eye and say we tried our best to leave the planet in at least as good a shape as we found it Our staff are engaged with this higher purpose as shown by our staff engagement survey
Like last year this Stakeholder Review describes whatrsquos going well and where we need to do better It focuses on what matters to a variety of stakeholders and outlines how we add value both now
and into the future It is best read alongside our annual report which summarises our audited accounts for the year up to 31 May 2018 There are also videos on the website giving context to our story
Our shareholders have told us the best way to consider this co-operativersquos performance is to look at a range of inter-connected indicators and take a rounded view For example product quality matters and does not continue to occur or improve without investment And if we do not invest in the knowledge of our people the quality of advice would fall just as our physical assets would decline if we didnrsquot invest in maintaining them
It would be easier to ldquojog alongrdquo not trying to address asbestos in our stores and manufacturing facilities But we wouldnrsquot be doing our job if we just kicked the can down the road for future shareholders to bear A lsquohead in the sand and hope for the bestrsquo approach would represent a massive risk and would guarantee opportunities would be missed
Being clear-eyed about our role in the world the challenges we are facing and transparency of failure to hit targets is what this co-operative commits to We feel this fronting up is the best way to serve past current and future shareholders and contribute to the betterment of New Zealand
Investing in our network
For an organisation moving well over 1 million tonnes of granules minerals and rock around dust is always going to be an issue needing to be managed Apart from being a potential nuisance or hazard to staff and neighbours dust can also affect product quality through cross contamination As part of our commitment to creating a safe and healthy work environment we are focussing on dust management at our sites
CEO
GregrsquosReport
13Gregrsquos Report ndash CEORavensdown Stakeholder Review 2018
We have been busy installing dust suppression cones covers extractors doors roading and enclosures Good housekeeping handling protocols and quality imported or manufactured product also go a long way to cut dust occurring in the first place
Wersquore also looking at our stormwater which has the potential to contribute to the nutrient load into local waterways We need to manage this carefully throughout our network and there is much more we can and must do We have a number of new initiatives in place For example we are proud of the new store in New Plymouth which is showing the way with a filter pond system
Safety has yet again been a main area of focus and investment Ravensdown was proud to receive commendation from Worksafe for the way we worked with their team to resolve some issues we had with serpentine superphosphate
We are making strong progress through a long-term $17 million asbestos replacement programme and are already seeing the benefits to product quality as the replacement roofing makes the stores lighter and drier The health benefits of asbestos removal for neighbours and staff plus the more earthquake resilient buildings are harder to see but no less important
We know quality matters to our customers and spreaders For the past three years a consistent 82 have stated that fertiliser quality is excellent or very good and this means there is still room to improve from a high base
Environmental growth
Since starting in 2013 our environmental consulting business has delivered more than 33000 contracted hours of effort helping farmers with their mitigations and compliance needs The specialists also assist local and regional government deliver on their objectives while we support customers with practical responses to regulatory developments
We are now the largest farm environmental consultancy in New Zealand and the year ahead will all be about cementing our position as leaders and developing the team so the advice remains first rate We will also look for integration opportunities with our field-based team of agri managers
This is important as we know our customers trust the advice provided ndash our customer survey revealed that over 90 trusted the advice they received and agreed it was based on sound science
We will be structuring the Environmental team around three service streams
1 Regulatory compliance including our ldquoworry-freerdquo service where farmers ask us to take on all the steps involved in progressing or protecting a consent
2 Farm Systems Analysis where experienced highly trained specialists provide tailored advice for planning the future of the farm business
3 Integrated Catchment Management where we help farmers and local community members working together to protect their waterways
We are now the largest farm environmental consultancy in New Zealand and the year ahead will all be about cementing our position as leaders and developing the team so the advice remains first rate
To view video please visitravensdownconzintegratedreporting
14 Gregrsquos Report ndash CEORavensdown Stakeholder Review 2018
Subsidiary Aerowork took delivery of new bi-directional loaders while commissioning new maintenance software The staff of Aeroworkrsquos helicopter spraying operation bought that part of the business and continue to service Ravensdown and non-Ravensdown customers
New technologies that will boost automation and efficiency include the JD EdwardsOracle project that reduces manual processing HawkEyereg maps and records help farmers with making decisions and tracking actions C-Dax are rolling out their PastureMeter robot
The Nelson store was one of several buildings to benefit from the long-term asbestos removal programme New loaders were delivered to several locations
Demand for products and services
It was a record year for agrichemicals which are so important in protecting food grown for animals and humans Our seed product lines are also in demand as they too had a record year This all shows the agronomy offer is strong and our technical expertise is sought after The spreading ventures were busy but somewhat disrupted by the weather
Facing difficult trading conditions volumes of our animal health products were slightly down Wholly owned subsidiaries C-Dax and Aerowork had a profitable year The laboratory ARL continued to contribute positively
Lime tonnages were up as farmers looked to condition their soils and fertiliser tonnages were up with a significant contribution from new customers buying our products and industrial users buying more urea
Our joint venture Ravensdown Shipping Services provides added control in our supply chain Disruption to New Zealandrsquos supply of quality phosphate rock is a real risk to the agri-sector and was highlighted last year when a non-Ravensdown shipment of phosphate rock was seized in South Africa
We hosted a delegation from the company that supplies phosphate rock from the non self-governing territory of Western Sahara They outlined how many of the local Saharawi people are benefitting from that suppliers social development programmes and how many familiesrsquo livelihoods depend on the continuing legal trade in rock from that part of the world It seems clear that no group of activists speaks for all Saharawi We support the United Nations in its efforts for a solution to this long-running complex political dispute and will continue to monitor the activities of our supplier
Innovation progress
Our Primary Growth Partnership programme investigating improved aerial spreading precision is at the three-quarter mark on its seven-year journey We partnered with Massey to develop the AirScanreg technology which uses a hyperspectral camera to scan 1000ha an hour and provide several layers of information for analysis Vegetation soil fertility and economically optimal fertiliser application layers can then be provided for an evidence-based plan that can be sent to the IntelliSpreadreg-enabled aircraft
Sixty six farms have now utilised IntelliSpreadreg where computer-controlled hopper doors apply fertiliser where it is needed instead of where it is not So far 14 of land on those farms was excluded from application because it was ineffective culturally sensitive or environmentally vulnerable Avoiding this land in a way that is safer for pilots is a win-win for productivity and the environment
Work ahead involves continuing validation work testing that actual results match the modelled and scanned results We are also testing algorithms and systems that can verify placement rather than only indicating where the door opened or closed Our fifth Aerowork plane to be equipped with the IntelliSpreadreg system will take flight in Whanganui
In other developments C-Daxrsquos robot version of the PastureMeter will be launching in 2019 and we continue our investment through the Fertiliser Association of New Zealand into the OVERSEER nutrient modelling tool We also launched the ClearTechreg effluent treatment system that has the potential to drastically reduce water use in the dairy sector
Efficiency is the key
We repeated throughout the year what we started to say in last yearrsquos Stakeholder Review Sales tonnage is not the key performance metric for this co-operative Indeed in those situations where the science showed that the farmer and environment would gain from applying less fertiliser then that was a win for Ravensdown
Our coated urea product N-Protectreg saw significant growth on last year Compared to uncoated urea this Fertmark-accredited product reduces nitrogen emission to the air and keeps more nitrogen available to the plant In a ldquonitrogen-constrainedrdquo world which is also sensitive to phosphate loss we would expect to see strong growth in this ldquosmart fertiliserrdquo category of products
This is an important way we can help with smarter farming and customers and staff are engaged with this approach In the past four years we have welcomed 1900 new customers to the Ravensdown ranks
I thank our former General Managers of Operations and Organisational Development Kevin Gettins and Tracey Paterson for their contribution to the leadership team and welcome their replacements Stephen Esposito and Katrina Benedetti Forastieri
Ravensdownrsquos contribution to premium food creation in New Zealand was celebrated at two all-staff events early in our financial year Morale remains high with staff engagement levels now in the top quartile of NZ companies that survey with Aon Hewitt
We continue to engage with a variety of stakeholders and have achieved a lot on their behalf I thank the whole team for their contribution and I know they are up to the challenge ahead Volatility and uncertainty are increasing around the world But the company is better positioned than ever to deliver value now and into the future
15Gregrsquos Report ndash CEORavensdown Stakeholder Review 2018
Financial commentary
Good financial performance and a healthy profit before rebate and tax of $63 million from our continuing operations allowed us to invest in areas aligned with our strategic priorities and continue delivering enduring value for stakeholders Our discontinued operations made a loss of $ 08 million after tax
The strong result enabled us to pay a full rebate of $47 per tonne which includes the interim cash rebate announced in March 2018 Your co-operative is retaining the $7 million profit to reinvest in the business in order to support our smarter farming purpose
Revenue was up as underlying volumes increased and margins were maintained at sustainable levels
Total expenses were up by $3 million mostly comprising an increase in sales and marketing expenses and the RampD component of operating expenditure This rise was consistent with our focus on enabling smarter farming which meant recruitment of environmental consultants maintaining the development programme that fast-tracks the training of new recruits and investing in research into new products and capabilities
The profit was actively impacted as we continued our asbestos removal programme spending $2 million in 201718 This is the fourth year of our programme Ravensdownrsquos broader capital reinvestment programme has led to an increase in non-cash depreciation
Equity has increased by $23 million to $429 million Our equity ratio before rebates increased from 73 to 78 After rebates our equity ratio continues to remain strong Total assets rose to $605 million We held more inventory than last year as a deliberate decision was made to import certain raw materials to mitigate possible short-term supply chain disruption
Property plant and equipment rose by $20 million on the back of continued reinvestment and new infrastructure projects including finishing the New Plymouth store We committed $2 million to further improvements that benefit health and safety
Intangible assets rose by $5 million with drivers being developments in our Enterprise Resource Planning software ClearTechreg and digital technologies such as HawkEyereg and aviation maintenance software RAMCO
Investments like these were made possible by a very positive operating cashflow of $98 million This consistently strong performance assists us to fund our capital investments
Bank debt reduced and trade payables increased due to the fact we held slightly more inventory and achieved more favourable payment terms with overseas suppliers
The board remains mindful of the need to provide financial returns and to maintain financial strength so the co-operative can reinvest in value-driving initiatives
As the business model on page 18-19 shows financial capital is one of six resources that we have an impact on and are impacted by The six are interconnected and need to be considered and reported on in an integrated way
The value created from financial capital is economic returns in the form of rebates to our shareholders and profits retained for future investment Economic returns are impacted by our investment in RampD technology infrastructure improvements our environmental initiatives and training our people This increases intellectual manufactured natural and human capitals in such a way as to ensure longer-term value is created
16 Financial CommentaryRavensdown Stakeholder Review 2018
Financial Commentary
-20
0
20
40
60
80
2014 2015 2016 2017 2018
NET PROFIT ($M)
Net prot before rebate and tax from continuing operations
Net prot after rebate tax and discontinued operations ($m)
73
19
10
46
62
51
1
63
7
-11
0
10
20
30
40
50
2014 2015 2016 2017 2018
NET CAPITAL EXPENDITURE CASHFLOW ($M)
21
3033
46
39
0
100
200
300
400
500
2014 2015 2016 2017 2018
TOTAL EQUITY ($M)
357380 395 406
429
0
1
2
3
4
5
2014 2015 2016 2017 2018
RESEARCH AND DEVELOPMENT ($M)
29
34
40 39
47
0
40
80
120
160
200
2014 2015 2016 2017 2018
OPERATING CASHFLOW ($M)
185
110 106
60
98
0
10
20
30
40
50
60
2014 2015 2016 2017 2018
SHAREHOLDER RETURN ($t) (including tax credits)
373
8
500
0
410
0
450
0
470
0
0
20
40
60
80
2014 2015 2016 2017 2018
EQUITY RATIO ()
6571
75 73 71
00
05
10
15
20
25
30
2014 2015 2016 2017 2018
ASBESTOS REPLACEMENT ($M)
2422
26
21
-20
0
20
40
60
2014 2015 2016 2017 2018
NET BANK DEBT ($M)
49
6
-8
39
28
OPERATING CASHFLOW ($M)
ASBESTOS REPLACEMENT ($M)
NET CAPITAL EXPENDITURE CASHFLOW ($M)
NET BANK DEBT ($M)
-20
0
20
40
60
80
2014 2015 2016 2017 2018
NET PROFIT ($M)
Net prot before rebate and tax from continuing operations
Net prot after rebate tax and discontinued operations ($m)
73
19
10
46
62
51
1
63
7
-11
NET PROFIT ($M)FROM CONTINUING OPERATIONS
RESEARCH AND DEVELOPMENT ($M)
SHAREHOLDER RETURN ($T) (INCLUDING TAX CREDITS) TOTAL EQUITY ($M) EQUITY RATIO ()
During 2014 our focus was on operating cashflows as we restructured our business
Increase in profit reflects an increase in volumes sold
We have continued to add shareholder value with increasing total equity
We are committed to proactively replacing asbestos throughout our network
Comprises the operating costs of research and the costs of supporting development of new initiatives
We have maintained the financial strength we have rebuilt over recent years
Year-end debt remains within a low sustainable band
Capital investment returns to our normal reinvestment programme Includes investments in intangibles
For the third year in a row we have returned cash back earlier with an interim rebate
17Financial CommentaryRavensdown Stakeholder Review 2018
CO
LLAB
ORA
TION INN
OV
ATI
ON
INTEGRATION
BUY SHIP
MAKE STORE
BUILDINGTRUST
MEASURE MAP MONITOR
TEST ADVISE
PRECISION APPLICATION
TRAINING AND DEVELOPMENT USE AND DEVELOP
TECHNOLOGY
RESEARCH ACTIVITIES
How we define and create value
RESOURCES
EXTERNAL FACTORSACTIVE GOVERNANCE AND RISK MANAGEMENT
HUMAN CAPITAL
FINANCIAL CAPITAL
MANUFACTURED CAPITAL
INTELLECTUAL CAPITAL
NATURAL CAPITAL
SOCIAL AND RELATIONSHIP CAPITAL
18 Business ModelRavensdown Stakeholder Review 2018
VALUE CREATED
REDUCED ENVIRONMENTAL IMPACTS (see pages 23-25)
ENGAGED STAFF IN A SAFER ENVIRONMENT (see pages 30-33)
ECONOMIC RETURNS (see pages 16-17)
STRONGER COMMUNITIES (see page 25)
OPTIMISED VALUE FROM THE LAND (see pages 26-29)
RELIABLE SUPPLY OF QUALITY AGRI-PRODUCTS (see pages 26-29)
LEADING TECHNOLOGY SCIENCE AND INFORMATION (see pages 34-41)
TO ENABLE SMARTER FARMING FOR A BETTER
NEW ZEALAND
KA PŪKEKOTIA A RONGOMĀTĀNE KA POHO
KERERŪ A AOTEAROA
19Business ModelRavensdown Stakeholder Review 2018
Why wersquore here
HOW WE DELIVER ON THAT PURPOSE
We provide the products expertise and technology to help farmers reduce environmental impacts and optimise value from the land
New Zealand exports 95 of the food that it grows This can be seen as a net export of the nutrients embedded in the food because plants have extracted what they need from the soil Ravensdown helps return those key nutrients by supplying the essential elements that all plants whether eaten by humans or livestock need to grow
As a farmer-owned co-operative our commitment as nutrient efficiency specialists is to enable our customers to supply the necessary amount of nutrients ndash no more no less ndash and help minimise losses for the benefit of the farm and the environment This takes the form of services like those listed on the opposite page
WHERE ARE WE PRIORITISING
Quality agri-products such as Kiwi-made superphosphate imported fertilisers aglime animal health seeds and agrichemicals are the backbone of our product offering
Certified nutrient management advisors and environmental consultants are backed up with cutting-edge technologies Special aerial cameras that can assess soil nutrients remotely or software that shows where best to tackle potential phosphate run-off are just two examples
Science is the foundation for all our advice and innovation We invest in research and collaboration with universities and Crown Research Institutes supporting knowledge-sharing conferences and publish papers in peer reviewed journals
Enabled people are the most effective people In a fast-changing sector we focus on the ability of our teams to adjust and respond so they can help get the job done
Trusted and leading is how we set out to be seen We know that nothing less than doing the right thing day in day out is the best way to achieve this
Our stakeholders want to create a better New Zealand and we see our role as helping them
achieve that by enabling smarter farming
Smarter farming can deliver stronger rural communities reduced environmental impacts and growing prosperity for the country as a whole
Smarter farming is about challenging all aspects of farming knowing improvements are always possible and definitely needed
We canrsquot help with smarter farming without working smarter ourselves We need to keep innovating and changing so that we can continue to walk the talk
20 Strategic FrameworkRavensdown Stakeholder Review 2018
Strategic Framework
In developmentExisting Service
KE
Y
DIAGNOSTIC AND PREDICTIVE TOOLS Analytical Research Laboratories
Physical test results for soils and plants measure levels and validate predictive models
Robust models Predictive tools improve decision making about phosphate-loss mitigation or nitrogen use efficiency
Aerial sensing Scanning soil nutrient levels and vegetation from aircraft
ADVISORY SERVICES Nutrient Budgets and
good farming practice On-farm certified advisors who maximise nutrient use efficiency
Environmental Impact Advice Largest team in NZ specialising in farm environment planning and mitigating farm impacts
WATER MITIGATION ClearTechreg
Dairy effluent treatment system that could reduce fresh water use by 17000 Olympic-sized swimming pools a year
Integrated Catchment Management A collaborative multi-discipline approach to environmental management at a catchment level
APPLICATION AND PLANNING IntelliSpreadreg
Computer-controlled topdressing aircraft doors adjust spreading rate and avoid sensitive areaswaterways
Precision spreading GPS guided certified groundspreaders reduce risk of under- or over-application of nutrients
Precision blending Smart fertilisers including N-Protect with coating that reduces gaseous emissions
HawkEyereg Visual mapping and decision-making tool that brings all information and records together
How our services reduce environmental impacts
21Strategic FrameworkRavensdown Stakeholder Review 2018
88 SPENT ON DIRECT PURCHASES FROM LONG-TERM PARTNERS WITH SUPPLY CONTRACTS
ENGAGEMENT SURVEY
LONG TERM PARTNERS WITH SUPPLY CONTRACTS
Ravensdown our key suppliers and ultimately our customers benefit from our strategy to have long-term relationships
When partner and preferred supplier performance is high we reward that with our loyalty and ongoing business Expectations are clear and measures are in place so we can provide detailed feedback where we would like improvements to be made With a select few partners we are able to have a deeper multi-levelled relationship and collaborate in areas other than the day-to-day business
Trust is at the heart of long-term relationships We work hard on that with our key suppliers We will be seeking more direct feedback on our performance and to see what we can do to cement our aspiration to be ldquocustomer of choicerdquo for these suppliers We will continue to collaborate internally and with our supply partners to bring new technologies and innovations to life in our pursuit of smarter farming
We survey our staff on a variety of topics as a way to understand where we are doing well and areas to work on
Conducting our survey through Aon Hewittrsquos lsquoBest Employerrsquos Programme allows us to be measured against the best rated employers in Australia and New Zealand
Our goal is to be one of the top five employers of choice and the trends behind these surveys are one important indication of whether we are on track
Our overall engagement lifted 2 across the company to see us meeting the threshold for the ANZ Top Quartile of Aon Hewittrsquos Best Employers
5040
30
20
100
80
6070
90100
Bottom Quartile
Top Quartile
2018 ENGAGEMENT SCORE(2017 66)
68
Moderate Zone
Earning the right to lead
Ravensdown has many stakeholders Customers employees suppliers neighbours ndash all expect us to continue to do what we said we will do Building a resilient relevant business
is a strategic priority and of course this means change Throughout this change we will track our carbon footprint staff morale and customer goodwill
22 Trusted and LeadingRavensdown Stakeholder Review 2018
Trusted and Leading
Over time measures will be expressed as total tonnes of carbon dioxide (CO2) and CO2 per unit of output such as fertiliser tonnage
Mine to Port is the energy used in the transfer of materials from the source mine or plant to the Ravensdown ship
More than three quarters of our emission profile is represented by shipping As a ship charterer we look forward to the carbon reduction commitments being made by the international shipping industry becoming a reality
Manufacturing and distribution includes ship-to-store emissions in New Zealand and domestic operations Because the process of manufacturing superphosphate generates electricity our three acid plants can contribute electricity to the national grid
This electricity counts as a credit to our emissions profile The category also includes coal used in lime drying and fuels for New Zealand distribution to the stores network Aerial spreading entails the aerial operations that are controlled by Ravensdown
As a signatory to the Sustainable Business Councilrsquos Climate Leaders Coalition Ravensdown will actively seek to monitor reduce and report on its carbon footprint
The greenhouse gas inventory currently excludes all Joint ventures and C-Dax Limited
Limited assurance has been provided for our greenhouse gas emissions inventory by Ernst amp Young New Zealand Limited The Limited assurance statement is available in our integrated reporting website httpsintegratedreportingravensdown conzcontentdownloadsAssuranceReportpdf
154407 tCO2e
TOTAL CARBON FOOTPRINT 2017
MINE TO PORT501 tC02e
INTERNATIONAL SHIPPING117579 tC02e
AERIAL SPREADING5215 tC02e
MANUFACTURINGAND DISTRIBUTION31112 tC02e
Carbon footprint For the 2017 calendar year Ravensdown has compiled its first carbon footprint report focusing initially on its
own operations rather than upstream or downstream activities of its suppliers or users of its products
23Trusted and LeadingRavensdown Stakeholder Review 2018
There were four breaches of resource consents or general environmental rules in 201718
1 Hinds store had a non-compliance letter after Environment Canterbury reviews of consent compliance in February 2018 It related to aspects of a 2008 consent that had not been fully implemented By April the site was compliant with its resource consent
2 Christchurch Works is in the Hayton Stream catchment The City Council holds a stormwater consent with Environment Canterbury An infringement notice and fines totalling $1500 were incurred for a stormwater escape incident that the company reported
3 Napier Works ndash on 30 May 2018 a hole developed in a fibreglass pipe carrying acidic scrubber liquor from the manufacturing process The pipe was close to the main road Clean up of the four- minute emission entailed shutting the road for 35 hours Drains were protected and clean-up liquid was returned to the plant
4 Napier Works ndash in the April 2018 acid plant start up the company notified the Hawkersquos Bay Regional Council that it had breached National Environment Standards for sulphur dioxide emissions to air The short-lived breach has been addressed by venting to a higher point In relation to the incident an infringement notice and an abatement notice were issued in July 2018
In addressing a noncompliance letter from last year the Timaru store and Environment Canterbury have been working closely on understanding stormwater and seepage-related issues including isotopic testing currently underway
EMISSIONS OVER THREE SITES
Across our manufacturing sites we have reported on our atmospheric emissions for over 18 years We monitor state any breaches and record any interventions
Full details by site can be seen in the Operations Environmental Report 2018 on the company website
00
05
10
15
20
2014 2015 2016 2017 2018
kg S
O2
tonn
e su
per
0000
0001
0002
0003
0004
0005
0006
2014 2015 2016 2017 2018
kg F
ton
ne su
per
STACK FLUORIDE DISCHARGED TO AIR (KG F PER TONNE OF FERTILISER MANUFACTURED)
SULPHUR DIOXIDE DISCHARGED TO AIR (KG SO2 PER TONNE OF FERTILISER MANUFACTURED)
2419 2220172018 2016
NET PROMOTER SCOREreg
MORE PRECISION BLENDING
The co-operativelsquos two precision blending plants allow high quality blends to be made for specific farm requirements
At the Christchurch precision blending plant proof of the benefits on the new Surflex technology can be seen in the statistics on blend accuracy Blends were dispatched with an average variation from that ordered weight of only -006 with a tight standard deviation of the variation at 104
Customers continue to show trust in Ravensdown through their likelihood to recommend us to a friend or colleague
The Net Promoter Scorereg taken from our annual Customer Satisfaction Survey showed 42 promoters against 23 detractors The 2018 score was comparable to our long-term average but fell from 2017 which was a year of growing customer service expectations and some known service issues
Engagement with our stakeholders is a vital part of our efforts to learn what matters to them and deliver on that
Images on opposite page1 Environmental consultant John Holmes gets his hands dirty
at one of the Lend a Hand days Each employee was given a volunteer day to help out in a local community
2 Chief Scientific Officer Dr Ants Roberts leads the children of Pukekohe into the local soils
3 Agri Manager Rei Marumaru is on hand as a shareholder takes a virtual reality tour around the company
4 Technical Development Manager Mike White presents to a delegation from Precision Agriculture Association of New Zealand
5 Open days throughout our manufacturing sites attracted plenty of neighbourly interest
6 A suppliers cargo is scrutinised as part of Ravensdownrsquos robust biosecurity system
7 General Manager Innovation and Strategy Mike Manning talks nutrient management and good farming practices with Minister for Primary Industries Damien OrsquoConnor
8 Our staff at Analytical Research Laboratories took delivery of two robots this year
9 New Zealand Dairy Industry Awards (winners shown) FMG Young Farmer Contest and Agri Women Development Trust were the largest sponsorships in a portfolio that included hundreds of organisations
24 Trusted and LeadingRavensdown Stakeholder Review 2018
1
4
6
8
5
7
9
2 3
25Trusted and LeadingRavensdown Stakeholder Review 2018
The Fertmark programme was set up in 1992 to give New Zealand farmers confidence in the chemical quality of fertiliser and associated claims The scheme is managed by the farmer controlled Fertiliser Quality Council
Ravensdown has the highest number of Fertmark product registrations of any company These products are independently audited every six months
All agricultural compounds require authorisation under the ACVM Act 1977 either by registration or by exemption
FERTMARK STANDARDS
OF ALL ANIMAL HEALTH AND AGCHEM PRODUCTS ARE EITHER REGISTERED OR APPROVED BY EXEMPTION SO MEET ACVM REQUIREMENTS
938 932
939971
OF RAVENSDOWN FERTILISER TONNAGE SOLD HAD FERTMARK REGISTERED COMPONENTS
OF RAVENSDOWN LIME TONNAGE SOLD WAS FERTMARK REGISTERED
20172018 2016-17
2016-17
100
20172018
Products that fuel food creation
Whether itrsquos fertiliser lime seed agchem or animal health products farmers and growers need products that are fit for purpose suitable for New Zealand conditions and available when needed With so many moving parts and interactions across a global supply chain
wersquore determined to keep getting it right
26 Quality Agri-ProductsRavensdown Stakeholder Review 2018
Quality Agri-Products
Particle sizing distribution
Particle size is a crucial quality metric The ideal sized granule will improve coverage and spreading efficiency and reduce dust Some variation is needed but either extreme will have implications for the environment and for precision spreading
As indicated from the graphs Ravensdown have set a target particle-sizing band for each product (superphosphate 05 mm to 56 mm and urea 2 mm to 48 mm) The target is to ensure that we provide high quality products and Ravensdown continues to improve our focus on achieving ideal particle sizing
SUPERPHOSPHATE PRODUCT SIZING 2015 - 2018
UREA PRODUCT SIZING 2015 - 2018
Band 2015 - 2016 2016 - 2017 2017 - 2018
KE
Y
05mm0mm 1mm 14mm 2mm 28mm 4mm 48mm 56mm 67mm0
10
20
30
40
50
60
70
80
90
100
Cum
ulat
ive
P
assi
ng
Target setting05mm0mm 1mm 14mm 2mm 28mm 4mm 56mm 67mm
0
10
20
30
40
50
60
70
80
90
100
Cum
ulat
ive
P
assi
ng
Target setting
27Quality Agri-ProductsRavensdown Stakeholder Review 2018
In addition to our low-risk import scheme we periodically assess preferred suppliers against criteria including
Ethics and alignment to our Supplier Code of Conduct Delivery performance Collaboration Meeting quality specifications quality improvements Innovation
Ravensdown continues to develop enduring relationships that deliver long-term sustained value to both parties We will increase our focus on performance and relationship management A few key supplier partnerships will be further nurtured and collaboration will be at the heart of this We will review and modify our evaluation criteria to place more emphasis on sustainability
We continue to work with our suppliers to address opportunities to improve product quality one of which is improving the management of product through our own supply chain in a consistent manner
Ravensdown has invested in independent annual audits of bulk fertiliser suppliers for over five years Our system meets the highest standards approved by MPI and ensures consistent quality and low risk biosecurity
Fertiliser annual audit
Quality and biosecurity check
External independent verification authority
Our entire supply chain from source is independently audited annually and assessed as a low-risk biosecurity threat and each shipment follows strict criteria This includes stringent inspection of shipsrsquo holds prior to loading This means that when the vessel reaches New Zealand it can commence discharging straight away While there is additional cost at the load port this is in the main offset by not having to wait in New Zealand prior to discharging
Ravensdown will continue to invest in our annual supply chain audits to ensure we have low risk sourcing and consistent high-quality product We understand the importance so take all measures to mitigate biosecurity risk to New Zealand As we identify new suppliers we will ensure we qualify them to the same high standards
From time to time we import product from an alternate supplier either as a trial or to meet unexpected seasonal demand In these circumstances we liaise closely with MPI and product is subjected to normal MPI clearance procedures at the New Zealand border This year we imported urea and RPR in this way accounting for 3 of our total imported volume
OF BULK IMPORTS ARE LOW RISK (201617 100)97
LOW-RISK IMPORTS AND BULK VESSEL QUALITY
BULK VESSEL FERTILISER IMPORTED MET OUR SPECIFICATION FOR PHYSICAL AND CHEMICAL QUALITY (201617 95)94
85 OF INTERNATIONAL SUPPLIERS PERFORMANCE IS EVALUATED
Quality of products are assured through a continuous improvement culture a long-term programme of investment and systematic development by a team of technical operations and process engineers at each of the three plants
INVESTMENT IN INFRASTRUCTURE
Major projects are organised centrally to mitigate risk Improvements to the store network such as roofs and doors as well as conveying blending and loading systems all improve the quality of the product used by spreaders and farmers
INVESTED IN OPERATIONS AND STORES (201617 ndash $302M)
$216m
28 Quality Agri-ProductsRavensdown Stakeholder Review 2018
CASE
STU
DY
Producing quality food for humans or livestock demands quality inputs And thatrsquos the driving passion of Ravensdown Procurement Manager Chad Gillespie
Chadrsquos been with us for more than six years on a mission to deliver consistent ndash and ever-improving ndash product quality ldquoIt really starts with understanding the customer needs and then selecting the best product suppliersrdquo advises Chad ldquoSo wersquove worked hard on developing a clear evaluation criteria Then itrsquos important to keep monitoring and providing feedback including at least two face-to-face meetings a yearrdquo
With suppliers located around the globe Chad and his team travel frequently But proper oversight is essential when products have long journeys to market ldquoA typical example is ureardquo says Chad ldquoIt comes from Saudi Arabia where it goes to a port store facility Well send a vessel to get loaded then it takes around 30 days to transit to New Zealand but the journey is far from over When it arrives it typically discharges into three to five port stores Itrsquos put into hoppers using the ships cranes then onto trucks and sent to stores From there it may be bagged up blended coated or loaded as a straight product onto another truck and taken to farm Or it could go to another market store before being sent out onto farmrdquo
Maintaining product quality during all this is a constant challenge ldquoUntil now monitoring at sea has mostly been confined to checking
WErsquoRE ALL ABOUT PRECISION AGRICULTURE AND THAT DEMANDS CONSISTENT QUALITY
sailing progress via GPSrdquo says Chad ldquoBut soon well be installing data loggers in shipsrsquo holds recording things like temperature and humidity during transit
ldquoWhen product is handled its all about retaining the physical characteristics and not introducing any contaminantsrdquo he adds ldquoOur logistics and stores people are focussed on providing the best storage and handling to minimise crushing of granules and to ensure no external moisture is introduced Stock rotation is also important Urea is a very challenging product that can take in and expel moisture easilyrdquo
Product characteristics arenrsquot the only challenges facing Chadrsquos team More is expected across the board ldquoFarmers always expect that the product will actually do its job But I think more recently theres an expectation that well develop solutions to help with their environmental challengesrdquo he says ldquoOne of our values is putting the customer at the centre of everything we do We also have some pretty clear priorities including our focus on product quality In itself it will help farmers with environmental challenges Wersquore all about precision agriculture and that demands consistent qualityrdquo That precision helps farmers get optimal yield with lower inputs helping meet consumer expectations of quality food
produced with lower environmental impact Our N-Protectreg coated urea can help to lower environmental impact
Another challenge one frequently in the public eye is biosecurity ldquoMinimising biosecurity risk has been a priority in Ravensdown for over six years nowrdquo says Chad ldquoWith time and effort weve developed a very robust system in terms of fertiliser importation involving supplier audits every yearrdquo
More collaboration and engagement also figure in Chadrsquos quality quest ldquoTo improve product quality we need suppliers on-side as well as neighbours the wider community local authorities and most importantly our peoplerdquo
Elsewhere its about more direct control One example being Ravensdown Shipping Services ldquoOur shipping joint venture helps source efficient vessels that are fit for purpose So we can be sure theyrsquore reliable they turn up on time and most importantly theyre cleanrdquo
Collaborative relationships empower our people and suppliers to be open and pay greater attention to detail At Ravensdown ensuring the highest product quality means more is expected of our people than ever before Itrsquos a challenge theyrsquore more than up to
The many challenges of delivering a quality product
To view video please visitravensdownconzintegratedreporting
29Quality Agri-ProductsRavensdown Stakeholder Review 2018
43
53
REPORTED HAZARDS AND INCIDENTS ASSESSEDINVESTIGATED WITHIN 48 HOURS
CORRECTIVE ACTIONS TO MANAGE HAZARDS AND INCIDENTS COMPLETED ON TIME (ON OR BEFORE THEIR DUE DATE)
We have set two key performance measures to ensure that we manage our hazards and incidents in a timely manner These measures have been chosen because they build trust in the system Timely assessment and management encourages people to report issues as they know they will be promptly addressed
The jump towards our 2019 target is expected because of changes made to the ways in which incidents are reported and escalated up through management levels Data on overdue hazard assessments will also be available
Corrective actions are determined to manage hazards and incidents to protect people from harm Corrective actions were taken in the majority of cases ndash often this was done immediately without the need to raise a formal corrective action All actions relating to serious hazards or incidents will be completed on time
HAZARD AND INCIDENT MANAGEMENT
TARGET 2019
TARGET 2019
201718
201718
gt90
gt90
1234
REPORT
HAZARD AND INCIDENTS 4 STEP APPROACH
ASSESS THEIR RISK
IMPLEMENT CORRECTIVE PREVENTATIVE ACTIONS
CHECK ACTIONS ARE EFFECTIVE
Reporting 201617 201718
LTI 3 8Medical Treatment 33 33
Restricted Duty 1 2First Aid 18 36
Property damage 85 88Close Calls 80 88Hazards 90 104
A broad strategy is in place intended to manage risks to health and safety of our people and others
For this report we include metrics on proactive hazard management incident reporting and corrective action
HEALTH SAFETY AND WELLBEING
People with ambition for better
Over 642 employees and many more contractors make up a powerful extended team Collective wisdom is put to a common purpose New insights are built every day But enabling people takes constant focus and a positive safety oriented culture
30 Enabled PeopleRavensdown Stakeholder Review 2018
Enabled People
Lost time amp recorded injury frequency rates
At Ravensdown we genuinely care about the safety and wellbeing of our people and our extended family throughout the community
Rolling 12 monthly LTIFR is a calculation used to measure the average number of lost-time injuries (those injuries that are serious enough to require time off work) over the past 12 months The average has decreased from 148 to 123 representing a 162 decrease
This is because of a more proactive approach to identifying and managing hazards and encouraging reporting of incidents and close calls so that they can be investigated to prevent a recurrence and subsequent injury
Rolling 12 monthly TRIFR is a calculation used to measure the average number of recordable injuries (those injuries that are serious enough to require medical attention or more) over the past 12 months The average has been increasing from June 17 as a result of an increase in the number of recordable injuries being reported The majority of these injuries have been minor injuries that may not previously have been recorded
Reporting all incidents (injury and close calls non-injury) is an important part of our strategy as it allows us to work together to investigate and implement measures to prevent a recurrence
85162
LTIFR
TRIFR
DECREASE FROM 2016 TO 2018
DECREASE FROM 2016 TO 2018
ROLLING 12 MONTH TRIFR(TOTAL RECORDABLE INJURY FREQUENCY RATE)
ROLLING 12 MONTH LTIFR(LOST TIME INJURY FREQUENCY RATE)
Jun 16 Dec 16 Jun 17 Dec 17 May 18
No
of T
RIs
per 2
00
00
0 m
an-h
ours
0
2
4
6
8
10
Jun 16 Dec 16 Jun 17 Dec 17 May 18
No
of LT
Irsquos p
er 2
00
00
0 m
an-h
ours
0
1
2
31Enabled PeopleRavensdown Stakeholder Review 2018
STAFF TURNOVER
DIVERSITY TRAINING SPEND
LIVING WAGE
A drive to deliver personalised structured and focussed training programmes is now supported by a new Learning Management System We can ensure staff are fully able to do their jobs for the benefit of our stakeholders and can develop our people for future opportunities
Ravensdown will continue to monitor the living wage as it develops and ensure all permanent staff are paid at or above the NZ living wage
FEMALE MALE
31 69
When it comes to gender mix the focus is on active monitoring training to tackle conscious and unconscious bias and recruiting the best person for the role
PERMANENT EMPLOYEES ARE PAID AT OR ABOVE THE NZ LIVING WAGE100
$800kSPENT ON TARGETED TRAINING AND DEVELOPMENT 201718
(201617 $1M SPENT ON TRAINING AND DEVELOPMENT)
201718(201617 8)11
Average turnover for 5 years is 88
Our stakeholders can be confident that the knowledge advice and service they receive is from stable engaged staff ensuring consistency of service and knowledge
GENDER
AGE
lt40 40-59 gt590
10
20
30
40
50
60
32 Enabled PeopleRavensdown Stakeholder Review 2018
CASE
STU
DY
To view video please visitravensdownconzintegratedreporting
While Ravensdownrsquos advanced technology often takes the limelight itrsquos Ravensdown people who are driving smarter farming every day
Few realise Ravensdown has the largest number of Certified Nutrient Management Advisors in New Zealand
This is no accident ndash rather a carefully designed plan to attract the very best graduates and enable them through training clear career pathways and stewardship in the field
At the Ravensdown store in Tirau 24-year-old Taylor Bailey is an impressive example of how the Ravensdown Development Programme is enabling success for a new generation of agri managers Coming from a well-known dairy farming family in Mahoe Taranaki farming is very much in Taylorrsquos blood Like many of our graduates Taylor came from Massey University where she completed a Bachelor of Agri Commerce ndash majoring in farm management
Soon after Taylor was invited to join the Ravensdown Development Programme and spent eight months in Christchurch where she studied Fert 101 Animal Health and Agronomy Recently shersquos completed the intensive Advanced Certified Nutrient Management Course through the New Zealand Fertiliser Association
Smart farming is hitting the ground running
and Massey University The final part was completing her farmer reports to become a Certified Nutrient Advisor
At this young age the achievement is impressive but Taylor is by no means alone The entire focus of the Ravensdown Development Programme scheme is to produce a well-prepared and enabled future generation of on-farm advisors who can deliver first-rate knowledge on fertiliser animal health and agronomy from the get go
Taylor knows todayrsquos farmers are expecting far more and Ravensdown is responding ldquoCustomers are definitely expecting more of advisors Weve got a wide range of products and services that we provide so we need to be definitely well-skilled in those areasrdquo says Taylor
But as any farmer will testify you canrsquot learn everything from a book so Taylor meets farmers attends local discussion groups and keeps up to date on the latest environmental issues
ldquoWere no longer just a fert rep these days Were also giving advice and recommendations around agri-chemicals
seed products and animal health Theres a lot more environmental scrutiny on farmers so we need to be up with regulations specifically with the fertiliser side of thingshelliprdquo
Always driven Taylor also enjoys the support she gets from her North Island team and the expert agronomists and animal health technical managers who give her the extra confidence and motivation to always do more for her clients
Of course this notion of a well-educated and empowered new generation is not without economic value ldquo It definitely benefits shareholders People are coming into jobs up to speed and with a greater understanding of the whole farm systemrdquo says Taylor
Being part of the new generation that will drive change and smarter farming is something Taylor relishes She also has a few changes shelsquod like to see
It would be great to see farm owners involving employees in the decision-making processes they face such as meetings to discuss their seasonal fertiliser plans Sharing knowledge is a really powerful thing and in turn will result in a more skilled industry
WErsquoRE NO LONGER JUST A FERT REP THESE DAYS
33Enabled PeopleRavensdown Stakeholder Review 2018
Game changing science
Science and research are the reasons why Ravensdown is seen as a nutrient efficiency specialist Our investment in RampD and partnerships with universities mean ideas
with game-changing potential can be explored But it is our field-based team and the customers who trust their advice that take the ideas and turn them into a better reality
Description
Value
Collaboration
Status
Future expectation
Treats dairy effluent ndash enabling water recycling and increased effluent storage capability
The technology produces lower volumes of effluent enabling enhanced utility of storage and use Significant volumes of water are available for recycling
Lincoln University
Public announcement of pilot project was made on 3 May 2018
Canterbury is the first region for ClearTechreg release followed by the major dairy regions
Remote sensing of the nutrient status of soils
Fast and efficient method to produce layers of data from a single flight including soil fertility vegetation type and a digital surface map at a square-meter level
Massey University
AgResearch
We are at the end of year 5 of the seven-year programme Project extension to cover North Canterbury and Southland means 90 percent coverage for New Zealand hill country
Commercial delivery of current and emerging scanning technologies
AIR SCANreg
34 ScienceRavensdown Stakeholder Review 2018
Science
Description
Value
Collaboration
Status
Future expectation
Models phosphorus and sediment losses at farm and catchment scale
The model allows the identification and materiality of farm nutrient and sediment critical source areas and the efficacy of mitigations
Victoria University of Wellington
Undergoing field verification In development end of this year
Expect to be used mainly by Ravensdown Environmental consultants in catchment studies in collaboration with Beef and Lamb and regional councils
Models nutrient balances including nitrogen loss estimates at a farm scale
Models farm system nutrient cycling and the consequential nutrient losses Focus on outputs maintains farming flexibility and innovation This world-class model allows farm system scenarios to be compared to a baseline
AgResearch
Plant amp Food
Landcare Research
Overseer Limited
Widespread adoption with ongoing upgrades
Expect to see an increased uptake nationally as farm systems changes are required to comply with emerging regulations on nutrient losses
Description Enables trust through evidence ndash fertiliser released at the right place at the right rate
Value Technology-enabled aircraft allow fertiliser plans to be accurately delivered by electronic instruction Farmers can trust their fertiliser investment is applied as intended with proof of release records available
Status 4 Planes in operation
Future expectation
6 capable aircraft by May 2019
Ravensdown has an ownership interest
reg
35ScienceRavensdown Stakeholder Review 2018
WE CANNOT FARM LIKE WE USED TO IN THE PAST SO OUR SYSTEM NEEDS TO BE MORE PRECISE MORE ENVIRONMENT FRIENDLY
36 ScienceRavensdown Stakeholder Review 2018
ClearTechreg is just such a breakthrough Developed in partnership with Professors Keith Cameron and Hong Di of Lincoln University ClearTechreg is an effluent treatment process that slashes the use of fresh water in dairy farming
ClearTechreg allows us to clarify effluent at the dairy shed to produce water clean enough for recyclingrdquo explains Professor Cameron ldquoItrsquos then used for washing the yard where the cows come in for milking The technology uses a coagulant often used in treating drinking water and itrsquos a very similar process The coagulant allows the little particles of soil and dung in the effluent to coalesce into larger particles which then have enough weight to sink to the bottom of a tank This means the top becomes clear enough to recycle and wash down the yardrdquo
The potential savings in water use and reduction in environmental impact are huge says Professor Cameron ldquoUsing the backing gate where the cows are waiting to go in for milking on Lincoln Universityrsquos dairy farm where we milk 555 cows we can cycle enough water every day to wash the yard completely Thatrsquos around 20000 litres recycled a day Scale that up nationwide
and we could save around 42 billion litres of water annually Thatrsquos a big numberrdquo
Making better use of water resources is not the only advantage of ClearTechreg Professor Hong Di emphasises the benefits across the board representing the sort of leap agriculture has to take to meet societyrsquos growing expectations ldquoWe cannot farm like we used to in the past so our systems need to be more precise more environmentally friendly Consumers are demanding quality food and to know that it has been produced in environmentally friendly sustainable ways The sort of technology that wersquore talking about with ClearTechreg thatrsquos a step change As well as potentially saving so much water each year you also reduce E coli leaching and phosphorus ClearTechreg shows how science can help Ravensdown and its shareholders respond and succeedrdquo
Partnerships with scientists like Keith Cameron and Hong Di are only going to be more important in the future and the bonds closer ldquoAs well as the research and development of new technologies therersquos also capability buildingrdquo says Professor Cameron ldquoIn that we train a lot of the farmers of the future at Lincoln University We also train students who go on to be
CASE
STU
DY
employees of Ravensdown A very good example is the creation of the environmental group at Ravensdown who support farmers to develop environmental plans and nutrient budgets A number of those new staff have come through training at Lincoln Universityrdquo
The search for game-changing innovations like ClearTechreg has become more determined than ever as expectations of Ravensdown and scientists themselves increase Something Professor Cameron is well aware of ldquoI think society is expecting more from scientists There are growing concerns about the environment and finding solutions to those environmental problems requires good robust science Itrsquos also why wersquore seeing greater links between research and industry to ensure that the science that gets done in the lab doesnrsquot just produce a paper thatrsquos published in an international journal it actually produces a technology that flows from the laboratory to the farm The linkage between ourselves Ravensdown and Ravensdown shareholders shows this perfectly where the investment in science creates new technologies new systems and new methods that take everyone forwardrdquo
The new technologies Ravensdown provides to shareholders often have their roots in the laboratory And sometimes itrsquos not about a new product or digital advance so much as a smarter way of doing things
Scientific breakthrough set to transform dairy effluent
To view video please visitravensdownconzintegratedreporting
37ScienceRavensdown Stakeholder Review 2018
We are committed to being at the forefront of where the physical world of farming meets the digital world Use of farm mapping software enables customers to farm smarter and accurately Nutrient management crop and livestock production all benefit from improved record keeping and performance analytics We are focussed heavily on increasing the number of customers using mapping technology and are investing in RampD to increase the range of services this software can accurately provide
Maps provide farmers oversight of their whole farm at a glance Embedded throughout the map are the records of what has been applied in detail and what the options are to improve productivity The increasing demand on farmers for managing the environment requires better record keeping and transparency Developments in automation can reduce the amount of time the farmer spends behind a desk enabling more time on the farm We believe our customers own their information and have designed HawkEyereg to enable greater collaboration with other industry partners
MAPPING TECHNOLOGY
Use of mapping technology to manage efficient use of nutrients and keep records of paddock activity
CUSTOMERS ACTIVELY USING SMART MAPS HAWKEYE DURING THE YEAR2682
Technology is a key driving force behind sector-wide improvement It opens up new opportunities new ways to track progress make decisions demonstrate performance
and make connections with end consumers Our team uses some amazing tools to enhance the service they provide and the tool ndash and the person using it ndash cannot stand still
Technology Enabling smarter farming
38 Technologies and ServicesRavensdown Stakeholder Review 2018
Technologies and Services
HawkEye is map-based software that helps farmers make smarter decisions for better farm and environmental outcomes
BENEFITS FOR FARMERS
Improved nutrient amp feed decisions
Reduced office time
Managing environmental impacts
Increased productivity
More time to farm
Licence to operate
BENEFITS FOR RAVENSDOWN
Customer collaboration
Data automation
Useful tools for all farmers
Valuable discussions
More time to add value
Stronger relationships
THE IMMEDIATE PROCESS
Support Ravensdowns core business - Nutrient pasture and crop management environmental footprint
Easier collaboration between customer and Ravensdown - Enabling our staff to deliver
Providing excellent service with efficiency - Automation of ordering spreading and online data gathering
BY PROVIDING
Farm mapping
Nutrient planning and forecasting
Pasture performance management
Product ordering and spreading
In-field tools
Test results and agronomy plan visualisation
Digital record keeping and reporting
Nutrient compliance management amp reporting
Spreading proof of placement
Farm feature amp hazards
Sharing and collaboration
Personalised support
INSIGHT TO ACTION
Coming soon
39Technologies and ServicesRavensdown Stakeholder Review 2018
USE OF AGRONOMY PLANS FOR EFFICIENT USE OF NUTRIENTS AGROCHEMICALS AND SEED
PROOF OF PLACEMENT
This enables our customers to apply the right amount of fertiliser (nutrient) Published agronomy plans are a measure of how many of our customers are using our recommendations
In addition the agronomy plans include the right agrochemical recommendation ensuring the best product and application is chosen for the health of the crop or pasture livestock and environment
All of this detail is recorded and traceable enabling a stronger story to be developed about the farm and the produce grown on it
Ravensdown takes soil test measurements and makes recommendations to farmers about where and what amount of nutrient should be applied
This forms the basis for an agronomy plan which can be produced by Ravensdown We expect this number to increase as farmers become more aware of the need for tighter control over their nutrient application
The use of GPS-enabled spreading technology enables us to measure how effectively we are recording and tracking nutrient application We aim to increase the total traceability of nutrients applied over time By recording spreading in both aircraft and groundspreading trucks we are able to capture data not only of Ravensdown fertiliser that has been applied but to provide better transparency for all users of our spreading technology This benefits all New Zealand farmers
Recently we signed an agreement with TracMap New Zealandrsquos largest provider of spreading technologies enabling us to capture a large proportion of total fertiliser tonnes spread accurately as well as agrochemical spray history Variable rate application is now possible through our investment in our Primary Growth Partnership ldquoPioneering to Precisionrdquo in hill country as well as ground spreading meaning the right product can be applied at the right rate in the right place What percentage of total tonnes applied has been applied at a variable rate will be a key benchmark indicator for us moving forward
245739RAVENSDOWN FERTILISER TONNES CAPTURED BY GPS-ENABLED PROOF OF PLACEMENT TECHNOLOGY
CUSTOMERS PERFORMED SOIL TESTS ON THEIR FARMS6448
TESTING TO IMPROVE FARM PERFORMANCE
8362
46
PUBLISHED AGRONOMY PLANS
OF CUSTOMERS HAVE BEEN PROVIDED AGRONOMY PLANS
40 Technologies and ServicesRavensdown Stakeholder Review 2018
A perfect example is the work we do with arable farmer Eric Watson of Wakanui in mid Canterbury
Eric is the Guinness World Record holder for wheat production per hectare a title he has won more than once Part of the credit comes down to the way he works with Ravensdown including his local Senior Agri Manager Dan Copland Danrsquos worked with Eric and his wife Maxine for over four years ldquoIts really something Im passionate about getting crop nutrition rightrdquo says Dan ldquoEspecially with the precision nutrient management siderdquo
The precision Eric and Dan apply to crop nutrition and soil management certainly is impressive aided by the Ravensdown technology deployed on Ericrsquos mid Canterbury land Comprehensive soil testing and smart mapping gauge the precise nutrition needs of every paddock It shows not just which paddocks require fertilising but exactly what is required and where avoiding over-application Itrsquos smart but the pace of change with accompanying expectations is fast ldquoIts very rapid developmentrdquo says Eric ldquoI think the shareholders do expect more from their fertiliser company including spreading technologyrdquo
CASE
STU
DY
Helping meet those growing expectations is our newest precision agriculture tool HawkEyereg This integrated mapping and compliance tool offers even more accuracy in measuring whatrsquos needed for optimum soil health and yield further reducing environmental impacts ldquoHawkEyereg is a decision support tool it can help with farm recording it can help with precision placementrdquo advises Dan ldquoIrsquove been with Ravensdown eight years and technology-wise itrsquos definitely come on leaps and boundsrdquo HawkEyersquos power comes from using three perspectives of pasture production imagery from the air nutrient input and pasture quantity on the ground and diagnostic status of the soil And itrsquos being made available for any farmer to use not just Ravensdown shareholders
Inevitably as technology improves so does the amount of data generated lsquoBig datarsquo as itrsquos known offers a world of possibilities but only when it can be applied in practical ways Bryan Inch our General Manager for Customer Relationships understands the risks of drowning in a sea of data ldquoTherersquos already plenty of information being captured and that will only increase in the futurerdquo says Bryan ldquoSensors on irrigators farm gates spreading trucks and
silos complement wearable technology on animals soil tests and aerial pasture scanning Itrsquos making sense of what those sensors say that matters turning data into insightful decisionsrdquo Thatrsquos why all Ravensdown technology comes with dedicated support from technical experts and field-based Agri Managers
Back on Ericrsquos farm technology has helped do more with less to the benefit of the environment and the balance sheet ldquoI think Ravensdown technology has a big role to play in helping New Zealand reduce the impact of nutrientsrdquo says Eric ldquoIt can show you shouldnt be putting so much fertiliser on here and in some cases that more needs to go on there Crops will grow better and if youre wasting nutrients youre wasting moneyrdquo
Itrsquos not just shareholders who are expecting more either something Eric is aware of ldquoI think that societys expecting more from farmers with cleaner waterways and swimmable rivers so technology will certainly have a part to play in that Theres a big need for farming to keep improving and thats what the public wants to seerdquo
As expectations grow Ravensdown has responded by developing new technologies that let us do more for our farmer shareholders
The Canterbury wheat that beat the world
To view video please visitravensdownconzintegratedreporting
THERES A BIG NEED FOR FARMING TO KEEP IMPROVING BECAUSE THATS WHAT THE PUBLIC WANTS TO SEE
41Technologies and ServicesRavensdown Stakeholder Review 2018
Employees
GovernanceRavensdownrsquos governance structure is set up to promote accountability and to
support its ability to create value in the short medium and long term It provides insight on strategy implementation and direction while supporting ethical
compliant behaviour throughout the business
42 GovernanceRavensdown Stakeholder Review 2018
Governance
Ethics
The Board of Directors has developed a Code of Business Conduct and Ethics to give effect to Ravensdownrsquos core values and to guide all employees and directors in our relationships with our stakeholders Key parts of this code include
Company Values
Our decisions and personal behaviour will at all times be consistent with our core values of
Successful co-operative ndash We put the customer at the centre of everything we do
Empowered people ndash We choose the best people keep them safe and enable them to do their best
Enduring relationships ndash We develop long-term relationships based on integrity and trust
Environmental leadership ndash We strive to lead in the field of sustainability
Driving Innovation ndash We drive the business forward by finding better solutions
These values mean that we will
Act honestly and fairly with due skill care and diligence in the interests of all of our stakeholders
Demonstrate respect for key moral principles including diversity individual rights equality and dignity
Value personal and professional integrity trustworthiness and competence
Fraud Policy
Ravensdown has a philosophy of ldquozero tolerancerdquo towards fraud both inside and outside of the company We value the integrity of our staff and recognise that they have a key role to play in the prevention detection and reporting of fraud We therefore ask them to be vigilant at all times and to report any concerns they may have at the earliest opportunity We are committed to creating and maintaining an honest open and well-intentioned working environment where people are confident to raise their concerns without fear of reprisal on a confidential basis All reported cases of fraud will be investigated
Conflict of interestRelated party transactions
Like most co-operative companies Ravensdown Limited has frequent transactions with its farming directors in the ordinary course of business All transactions are conducted on commercial terms
A Conflict of Interest Policy ensures that any real or perceived conflicts related to staff members are managed at armrsquos length
Whistle-Blowing Policy
Ravensdown is committed to providing a transparent accountable organisation and staff are encouraged to have the responsibility to report any known or suspected wrongdoing within the company Employees are encouraged to report this to their managers or directly to the CEO A 247 independent anonymous Ethics Hotline is also available where confidential information can be reported Ravensdown is committed to the protection of genuine whistle-blowers against action taken in reprisal for the making of protected disclosures
Risk Identification and Management
The company has a comprehensive risk management framework to identify assess and monitor new and existing risks Annual risk updates are performed and risk improvement plans created and acted on The Chief Executive Officer and the leadership team are required to report to the Board and Audit amp Risk Committee on high risks affecting the business and to develop strategies to mitigate these risks Additionally management is responsible for ensuring an appropriate insurance programme is in place and reviewed annually
TOP RISKS
Risk Response
Failure to embed a culture systems and processes to prevent or appropriately respond to health safety or wellbeing dangers or incidents
We have systems and processes in place to continuously track protect and take proactive actions to manage our peoplersquos health safety and wellbeing and to ensure we embed a culture which puts safety first and gives meaning and purpose for our people
Supply of key fertiliser inputs interrupted
We have enduring relationships with long-term suppliers of our key fertiliser inputs which we continue to assess and manage to ensure we can meet supply commitments to our customers
Inability to deter or recover from cyber security risks
We have robust systems and software in place to detect protect and recover from cyber security threats
Evolving government priorities affecting our industry
We have regular and meaningful engagement with various levels of government to ensure we can have proactive involvement in the legislative and regulatory changes relevant to our business
Significant Biosecurity incident affecting us or our industry
We have an MPI-approved system which ranks the majority of our imported products as a low risk through annual inspection of suppliers cleanliness of vessels sampling of products and container inspections
Losing social licence to operate We work to ensure positive and genuine engagement with all our key stakeholders and transparently report on our operational compliance good community relationships and commitment to sustainability and improvement
43GovernanceRavensdown Stakeholder Review 2018
Leading usforward
1 2 3 4 5
John runs a 22000 stock unit sheep and beef breeding and finishing operation has been on the Board since 2004 and has been Chair since February 2014 As well as running a legal practice in Marton John spent many years as a director of RACE Incorporated and of a number of farming and agricultural companies in NZ and overseas
John Henderson LLB Chair
1
Scott owns and runs a large hill country sheep and beef station at Ohura in the Central North Island and has been on the Board since 2006 Scott is a member of the NZ Institute of Directors and holds a certificate in company direction He has completed a number of governance courses and continues to prioritise professional development
Scott Gower2
TH
E B
OA
RD
44 Board and Leadership Ravensdown Stakeholder Review 2018
Board and Leadership
6 7 8 9 10
Jason is CFO of NZ Steel and a Fellow of Chartered Accountants Australia and New Zealand and has been on the Board since 2014 He is currently Chairman of TNX Limited and former Chair of the Audit Committees for Taranaki Investments Management Limited and LIC He was the former CFO of large listed and unlisted companies such as EROAD Auckland Airport PGG Wrightsons and Fonterra Ingredients
Jason Dale B Com FCA
10
Stuart farms 330ha west of Christchurch growing arable crops seed potatoes and finishing lambs and has been on the Board since 2006 and Deputy Chair since 2014 Stuart is a Nuffield Scholar and has had a number of governance roles in the industry good sector as well as not-for-profit organisations
Stuart Wright B Ag Com Deputy Chair
9
Tony runs the family dairy farming business and has been on the Board since 2004 Tony has been involved in governance at a local and national level particularly in the dairy sector for 20-plus years He was a director of the NZ Dairy Board and Kiwi Dairy Co-op before the formation of Fonterra
Tony is a Nuffield Scholar and a Chartered Fellow of the IoD
Tony Reilly B Ag Com
3
Bruce farms an 8000 stock unit cattle and sheep farm north of Napier and has been on the Board since 2015 Bruce holds a wide range of governance positions particularly in the science and environmental areas He previously spent six years on the Federated Farmers Board and was National President from 2011 to 2014
Bruce WillsB Ag Com
4
Through the companies Alpine Fresh Ltd and ViBERi NZ Ltd Tony grows for the arable vegetable and berryfruit sectors over 700 ha He has been on the Board since 2006
Currently Tony is a director of several local companies is the Chair of NZGAP and Vice-President of Horticulture NZ
Tony Howey B Ag Com
5
Kate owns a 245ha dairy farm in Dargaville and has been on the Board since 2014 Kate is also Chair of Delta Produce Co-operative Ltd and is a ministerial-appointed Council member of the Open Polytechnic of New Zealand
Kate is a Member of the IoD and has done the Company Directors Certificate as well as the Fonterra Governance Development Programme
Kate Alexander Dip Ag bus Mgmt
6
Glen is an Auckland-based entrepreneur who has been on the Board since 2007 Glen was a founding director of the Warehouse Group and was a board member there for 11 years He currently has directorships of 20 private companies across agriculture property retail and tourism sectors Glens agricultural investments include dairy beef avocado kiwifruit mushroom forestry and aquaculture
Glen Inger7
Peter owns a 190ha dairy farm located at Northope and has farming interests in Lochiel and Lorneville and has been on the Board since 2013 Peter is an Agribusiness Regional Manager for a prominent bank and has been through the Fonterra Governance Development Programme
Peter MoynihanB Ag Sc
8
45Board and Leadership Ravensdown Stakeholder Review 2018
Actions louder than words
As a leadership team we see our role as maintaining a positive culture at Ravensdown while ensuring the organisation remains agile as it faces multiple opportunities and challenges
Knowing that continual consensus rarely leads to good decision-making we hold each other to account and exchange ideas freely and honestly
Because wersquore often challenging the traditional way of doing things we will debate and offer alternative points of view
Greg CampbellChief Executive Officer
Bryan InchGeneral Manager Customer Relationships
Sean ConnollyChief Financial Officer
Mark McAtamneyChief Information Officer
LEA
DE
RSH
IP T
EA
M
46 Board and Leadership Ravensdown Stakeholder Review 2018
We seek alternative perspectives from outside the team and listen to all employees within the company throughout the year
We are here to deliver on strategic goals agreed with the Board This involves looking ahead and keeping an eye on the detail of the day-to-day
The safety and wellbeing of our team is paramount and we continue to ensure each and every employee shares this belief so they can act on it
Stephen EspositoGeneral Manager Operations
Mike WhittyGeneral Manager Supply Chain
Mike Manning General Manager Innovation and Strategy
Katrina Benedetti ForastieriGeneral Manager Culture and People
47Board and Leadership Ravensdown Stakeholder Review 2018
KE
Y
Ravensdown-owned storesRavensdown consignment storesRavensdown manufacturing Aerowork
Ravensdown aglime quarriesLime processing plantDOING MORE
Our team members are proud to be part of the community and are doing their bit for many worthy causes throughout the country
Dargaville
Pukekohe
Morrinsville
Te Awamutu
Okato
Kakaramea
Feilding
HimitangiRongotea
Masterton
Manunui
Kerepehi
Te Puke
Tirau
Supreme
Taupo
Pio Pio Broadlands
Gisborne
Wairoa
Raetihi
New Plymouth
Stratford
AuroaWaverley
TaihapeWhanganui
Rata
Severn StreetNapier Works
Waipukurau
Dannevirke
MangatainokaKoputaroa
MataGreenleaf
Te Pahu
Western Bays
Te Teko
Featherston
Taumaranui
Waharoa
Normanby
TakakaNgarua
Marlborough
NelsonBlenheim
Culverden CheviotHokitika
Stillwater
MethvenRakaia
Fairlie
Seadown
GeraldineHinds
AshburtonSouthbridge
DunsandelLeeston
Christchurch Works
White RockAmberley
Mayfield
Darfield
Rangiora
Kurow Waimate
Cromwell RanfurlyOturehua
Waikouaiti
DiptonNightcapsOtautau
Isla Bank
BluffTitiroa
Woodlands EdendaleAB Lime
WintonMcNab
Clinton
Balfour
Mossburn
Heriot
Outram
LawrenceClydevale
MiltonBalclutha
Dunedin WorksLumsden
Te Kuiti
North Oamaru
Enabling smarter farming throughout New Zealand
Registered office292 Main South Road Hornby Christchurch 8042 NZ0800 100 123ravensdownconz
Lets expect more together Give us your feedback on this website so we can improve
Connect with us facebookcomRavensdown linkedincomcompanyravensdown twittercomRavensdownNZ ravensdownconzintegratedreporting
insightcreativeconz
RA
V026
EXPECT MORE TO COME gt
ravensdownconz
WE CONTINUE TO BUILD THE LARGEST FARM ENVIRONMENTAL CONSULTANCY AND DEVELOP THE LARGEST TEAM OF CERTIFIED NUTRIENT MANAGEMENT ADVISORS IN THE COUNTRYJOHN HENDERSON CHAIR
10 Johnlsquos Report ndash ChairRavensdown Stakeholder Review 2018
Johnlsquos Report ndash Chair
JohnrsquosReport
Your board is happy to report another strong performance in the year ending 31 May 2018 Prudent management and good fundamentals meant we were in a position to make an interim cash rebate of $1750 cash per tonne in June followed by a final rebate of $2950 to be paid in August Profit before rebate was a healthy $63 million from our continuing operations
It is worth noting that Ravensdown is not here to maximise profit at the expense of our natural environment safety or our local communities As a co-operative whose purpose is to enable smarter farming for a better New Zealand we seek to optimise profit in a sustainable way
This means returns for shareholders take many forms including new products expertise and technology that help them reduce environmental impact and optimise value from the land We are pleased to be able to pay a strong rebate to transacting shareholders but we believe neither the profit nor rebate are reliable measures of our co-operative We are determined to report measures of progress openly and transparently in the spirit of Integrated Reporting
In August 2017 Ravensdown threw its weight behind the ldquoWater Pledgerdquo which was signed by several prominent agri-sector leaders as a commitment to swimmable waterways Since then we have
Introduced a new ClearTechreg effluent treatment system that has the potential to reduce the dairy sectorrsquos fresh water use by 42 billion litres
Continued to build the largest farm environmental consultancy and develop the largest team of certified nutrient management advisors in the country
Deployed HawkEyereg technology that will help farmers see and show how they are complying with environmental requirements
Looking ahead we are in lockstep with the agencies and ministries that have come together to develop the action plan for water quality that arose out of the Land and Water Forum We aim to help our customers maximise nutrient efficiency so we focus on losses that can occur and recommend a sweetspot of the right rate of the right product in the right place and time Many of the examples in this Stakeholder Review are directly supporting good farming practice
My fellow directors deserve credit for setting the bar high in terms of identifying Ravensdownrsquos reason to be here Enabling smarter farming for a better New Zealand is a call to action as well as a common purpose that has galvanised the team
Irsquod also like to thank Tony Reilly for his 14 years of service as a Ravensdown director ndash a phenomenal achievement as he retires from that role He generated respect for his well-considered contributions and ran the Remuneration and Appointments Committee during his time as its Chair
As part of an ongoing commitment to review our board structure we will be presenting some proposed changes to our constitution at the annual meeting this year This will see the composition of the board change over the next two years from eight area-elected and two independently appointed directors to six area-elected and three appointed directors
I would like to acknowledge the contribution of the Ravensdown team and its supply and research partners The leadership team ably directed by CEO Greg Campbell has done a fantastic job communicating and implementing the strategy that was determined by the board
CH
AIR
To view video please visitravensdownconzintegratedreporting
11Johnlsquos Report ndash ChairRavensdown Stakeholder Review 2018
OUR AIM IS TO HELP OTHERS REDUCE THEIR ENVIRONMENTAL IMPACT AND WE MUST LOOK IN THE MIRROR AND LOWER OUR OWNGREG CAMPBELL CEO
12 Gregrsquos Report ndash CEORavensdown Stakeholder Review 2018
Gregrsquos Report ndash CEO
Ravensdown has delivered another strong result and Irsquom enormously proud of the teamrsquos efforts and humbled by the support from shareholders
While this has been a consequence of a deliberate consistent strategy I see this fifth year of back-to-back progress as preparing the ground for a fundamental change that is needed within the agri-sector in general and within our co-operative in particular
The challenge facing so many businesses is how to thrive knowing natural resources are limited and need protecting while energy consumption emissions and water use need to be tackled Ravensdown is not just facing up to that fact but embracing it We are determined to help farmers manage their nutrients better
For us this is what lsquosmarter farming for a better New Zealandrsquo looks like Our aim is to help others reduce their environmental impact and we must look in the mirror and lower our own Being welcomed into the Sustainable Business Council last year joining the Climate Leaders Coalition and reporting our carbon emissions for the first time is just the beginning
The signals are strong The disruptive trends are many Societyrsquos expectations are ever higher
While we donrsquot pretend to have all the answers we must and will rise to the challenge The ambition has got to be that we could all look our grandchildren in the eye and say we tried our best to leave the planet in at least as good a shape as we found it Our staff are engaged with this higher purpose as shown by our staff engagement survey
Like last year this Stakeholder Review describes whatrsquos going well and where we need to do better It focuses on what matters to a variety of stakeholders and outlines how we add value both now
and into the future It is best read alongside our annual report which summarises our audited accounts for the year up to 31 May 2018 There are also videos on the website giving context to our story
Our shareholders have told us the best way to consider this co-operativersquos performance is to look at a range of inter-connected indicators and take a rounded view For example product quality matters and does not continue to occur or improve without investment And if we do not invest in the knowledge of our people the quality of advice would fall just as our physical assets would decline if we didnrsquot invest in maintaining them
It would be easier to ldquojog alongrdquo not trying to address asbestos in our stores and manufacturing facilities But we wouldnrsquot be doing our job if we just kicked the can down the road for future shareholders to bear A lsquohead in the sand and hope for the bestrsquo approach would represent a massive risk and would guarantee opportunities would be missed
Being clear-eyed about our role in the world the challenges we are facing and transparency of failure to hit targets is what this co-operative commits to We feel this fronting up is the best way to serve past current and future shareholders and contribute to the betterment of New Zealand
Investing in our network
For an organisation moving well over 1 million tonnes of granules minerals and rock around dust is always going to be an issue needing to be managed Apart from being a potential nuisance or hazard to staff and neighbours dust can also affect product quality through cross contamination As part of our commitment to creating a safe and healthy work environment we are focussing on dust management at our sites
CEO
GregrsquosReport
13Gregrsquos Report ndash CEORavensdown Stakeholder Review 2018
We have been busy installing dust suppression cones covers extractors doors roading and enclosures Good housekeeping handling protocols and quality imported or manufactured product also go a long way to cut dust occurring in the first place
Wersquore also looking at our stormwater which has the potential to contribute to the nutrient load into local waterways We need to manage this carefully throughout our network and there is much more we can and must do We have a number of new initiatives in place For example we are proud of the new store in New Plymouth which is showing the way with a filter pond system
Safety has yet again been a main area of focus and investment Ravensdown was proud to receive commendation from Worksafe for the way we worked with their team to resolve some issues we had with serpentine superphosphate
We are making strong progress through a long-term $17 million asbestos replacement programme and are already seeing the benefits to product quality as the replacement roofing makes the stores lighter and drier The health benefits of asbestos removal for neighbours and staff plus the more earthquake resilient buildings are harder to see but no less important
We know quality matters to our customers and spreaders For the past three years a consistent 82 have stated that fertiliser quality is excellent or very good and this means there is still room to improve from a high base
Environmental growth
Since starting in 2013 our environmental consulting business has delivered more than 33000 contracted hours of effort helping farmers with their mitigations and compliance needs The specialists also assist local and regional government deliver on their objectives while we support customers with practical responses to regulatory developments
We are now the largest farm environmental consultancy in New Zealand and the year ahead will all be about cementing our position as leaders and developing the team so the advice remains first rate We will also look for integration opportunities with our field-based team of agri managers
This is important as we know our customers trust the advice provided ndash our customer survey revealed that over 90 trusted the advice they received and agreed it was based on sound science
We will be structuring the Environmental team around three service streams
1 Regulatory compliance including our ldquoworry-freerdquo service where farmers ask us to take on all the steps involved in progressing or protecting a consent
2 Farm Systems Analysis where experienced highly trained specialists provide tailored advice for planning the future of the farm business
3 Integrated Catchment Management where we help farmers and local community members working together to protect their waterways
We are now the largest farm environmental consultancy in New Zealand and the year ahead will all be about cementing our position as leaders and developing the team so the advice remains first rate
To view video please visitravensdownconzintegratedreporting
14 Gregrsquos Report ndash CEORavensdown Stakeholder Review 2018
Subsidiary Aerowork took delivery of new bi-directional loaders while commissioning new maintenance software The staff of Aeroworkrsquos helicopter spraying operation bought that part of the business and continue to service Ravensdown and non-Ravensdown customers
New technologies that will boost automation and efficiency include the JD EdwardsOracle project that reduces manual processing HawkEyereg maps and records help farmers with making decisions and tracking actions C-Dax are rolling out their PastureMeter robot
The Nelson store was one of several buildings to benefit from the long-term asbestos removal programme New loaders were delivered to several locations
Demand for products and services
It was a record year for agrichemicals which are so important in protecting food grown for animals and humans Our seed product lines are also in demand as they too had a record year This all shows the agronomy offer is strong and our technical expertise is sought after The spreading ventures were busy but somewhat disrupted by the weather
Facing difficult trading conditions volumes of our animal health products were slightly down Wholly owned subsidiaries C-Dax and Aerowork had a profitable year The laboratory ARL continued to contribute positively
Lime tonnages were up as farmers looked to condition their soils and fertiliser tonnages were up with a significant contribution from new customers buying our products and industrial users buying more urea
Our joint venture Ravensdown Shipping Services provides added control in our supply chain Disruption to New Zealandrsquos supply of quality phosphate rock is a real risk to the agri-sector and was highlighted last year when a non-Ravensdown shipment of phosphate rock was seized in South Africa
We hosted a delegation from the company that supplies phosphate rock from the non self-governing territory of Western Sahara They outlined how many of the local Saharawi people are benefitting from that suppliers social development programmes and how many familiesrsquo livelihoods depend on the continuing legal trade in rock from that part of the world It seems clear that no group of activists speaks for all Saharawi We support the United Nations in its efforts for a solution to this long-running complex political dispute and will continue to monitor the activities of our supplier
Innovation progress
Our Primary Growth Partnership programme investigating improved aerial spreading precision is at the three-quarter mark on its seven-year journey We partnered with Massey to develop the AirScanreg technology which uses a hyperspectral camera to scan 1000ha an hour and provide several layers of information for analysis Vegetation soil fertility and economically optimal fertiliser application layers can then be provided for an evidence-based plan that can be sent to the IntelliSpreadreg-enabled aircraft
Sixty six farms have now utilised IntelliSpreadreg where computer-controlled hopper doors apply fertiliser where it is needed instead of where it is not So far 14 of land on those farms was excluded from application because it was ineffective culturally sensitive or environmentally vulnerable Avoiding this land in a way that is safer for pilots is a win-win for productivity and the environment
Work ahead involves continuing validation work testing that actual results match the modelled and scanned results We are also testing algorithms and systems that can verify placement rather than only indicating where the door opened or closed Our fifth Aerowork plane to be equipped with the IntelliSpreadreg system will take flight in Whanganui
In other developments C-Daxrsquos robot version of the PastureMeter will be launching in 2019 and we continue our investment through the Fertiliser Association of New Zealand into the OVERSEER nutrient modelling tool We also launched the ClearTechreg effluent treatment system that has the potential to drastically reduce water use in the dairy sector
Efficiency is the key
We repeated throughout the year what we started to say in last yearrsquos Stakeholder Review Sales tonnage is not the key performance metric for this co-operative Indeed in those situations where the science showed that the farmer and environment would gain from applying less fertiliser then that was a win for Ravensdown
Our coated urea product N-Protectreg saw significant growth on last year Compared to uncoated urea this Fertmark-accredited product reduces nitrogen emission to the air and keeps more nitrogen available to the plant In a ldquonitrogen-constrainedrdquo world which is also sensitive to phosphate loss we would expect to see strong growth in this ldquosmart fertiliserrdquo category of products
This is an important way we can help with smarter farming and customers and staff are engaged with this approach In the past four years we have welcomed 1900 new customers to the Ravensdown ranks
I thank our former General Managers of Operations and Organisational Development Kevin Gettins and Tracey Paterson for their contribution to the leadership team and welcome their replacements Stephen Esposito and Katrina Benedetti Forastieri
Ravensdownrsquos contribution to premium food creation in New Zealand was celebrated at two all-staff events early in our financial year Morale remains high with staff engagement levels now in the top quartile of NZ companies that survey with Aon Hewitt
We continue to engage with a variety of stakeholders and have achieved a lot on their behalf I thank the whole team for their contribution and I know they are up to the challenge ahead Volatility and uncertainty are increasing around the world But the company is better positioned than ever to deliver value now and into the future
15Gregrsquos Report ndash CEORavensdown Stakeholder Review 2018
Financial commentary
Good financial performance and a healthy profit before rebate and tax of $63 million from our continuing operations allowed us to invest in areas aligned with our strategic priorities and continue delivering enduring value for stakeholders Our discontinued operations made a loss of $ 08 million after tax
The strong result enabled us to pay a full rebate of $47 per tonne which includes the interim cash rebate announced in March 2018 Your co-operative is retaining the $7 million profit to reinvest in the business in order to support our smarter farming purpose
Revenue was up as underlying volumes increased and margins were maintained at sustainable levels
Total expenses were up by $3 million mostly comprising an increase in sales and marketing expenses and the RampD component of operating expenditure This rise was consistent with our focus on enabling smarter farming which meant recruitment of environmental consultants maintaining the development programme that fast-tracks the training of new recruits and investing in research into new products and capabilities
The profit was actively impacted as we continued our asbestos removal programme spending $2 million in 201718 This is the fourth year of our programme Ravensdownrsquos broader capital reinvestment programme has led to an increase in non-cash depreciation
Equity has increased by $23 million to $429 million Our equity ratio before rebates increased from 73 to 78 After rebates our equity ratio continues to remain strong Total assets rose to $605 million We held more inventory than last year as a deliberate decision was made to import certain raw materials to mitigate possible short-term supply chain disruption
Property plant and equipment rose by $20 million on the back of continued reinvestment and new infrastructure projects including finishing the New Plymouth store We committed $2 million to further improvements that benefit health and safety
Intangible assets rose by $5 million with drivers being developments in our Enterprise Resource Planning software ClearTechreg and digital technologies such as HawkEyereg and aviation maintenance software RAMCO
Investments like these were made possible by a very positive operating cashflow of $98 million This consistently strong performance assists us to fund our capital investments
Bank debt reduced and trade payables increased due to the fact we held slightly more inventory and achieved more favourable payment terms with overseas suppliers
The board remains mindful of the need to provide financial returns and to maintain financial strength so the co-operative can reinvest in value-driving initiatives
As the business model on page 18-19 shows financial capital is one of six resources that we have an impact on and are impacted by The six are interconnected and need to be considered and reported on in an integrated way
The value created from financial capital is economic returns in the form of rebates to our shareholders and profits retained for future investment Economic returns are impacted by our investment in RampD technology infrastructure improvements our environmental initiatives and training our people This increases intellectual manufactured natural and human capitals in such a way as to ensure longer-term value is created
16 Financial CommentaryRavensdown Stakeholder Review 2018
Financial Commentary
-20
0
20
40
60
80
2014 2015 2016 2017 2018
NET PROFIT ($M)
Net prot before rebate and tax from continuing operations
Net prot after rebate tax and discontinued operations ($m)
73
19
10
46
62
51
1
63
7
-11
0
10
20
30
40
50
2014 2015 2016 2017 2018
NET CAPITAL EXPENDITURE CASHFLOW ($M)
21
3033
46
39
0
100
200
300
400
500
2014 2015 2016 2017 2018
TOTAL EQUITY ($M)
357380 395 406
429
0
1
2
3
4
5
2014 2015 2016 2017 2018
RESEARCH AND DEVELOPMENT ($M)
29
34
40 39
47
0
40
80
120
160
200
2014 2015 2016 2017 2018
OPERATING CASHFLOW ($M)
185
110 106
60
98
0
10
20
30
40
50
60
2014 2015 2016 2017 2018
SHAREHOLDER RETURN ($t) (including tax credits)
373
8
500
0
410
0
450
0
470
0
0
20
40
60
80
2014 2015 2016 2017 2018
EQUITY RATIO ()
6571
75 73 71
00
05
10
15
20
25
30
2014 2015 2016 2017 2018
ASBESTOS REPLACEMENT ($M)
2422
26
21
-20
0
20
40
60
2014 2015 2016 2017 2018
NET BANK DEBT ($M)
49
6
-8
39
28
OPERATING CASHFLOW ($M)
ASBESTOS REPLACEMENT ($M)
NET CAPITAL EXPENDITURE CASHFLOW ($M)
NET BANK DEBT ($M)
-20
0
20
40
60
80
2014 2015 2016 2017 2018
NET PROFIT ($M)
Net prot before rebate and tax from continuing operations
Net prot after rebate tax and discontinued operations ($m)
73
19
10
46
62
51
1
63
7
-11
NET PROFIT ($M)FROM CONTINUING OPERATIONS
RESEARCH AND DEVELOPMENT ($M)
SHAREHOLDER RETURN ($T) (INCLUDING TAX CREDITS) TOTAL EQUITY ($M) EQUITY RATIO ()
During 2014 our focus was on operating cashflows as we restructured our business
Increase in profit reflects an increase in volumes sold
We have continued to add shareholder value with increasing total equity
We are committed to proactively replacing asbestos throughout our network
Comprises the operating costs of research and the costs of supporting development of new initiatives
We have maintained the financial strength we have rebuilt over recent years
Year-end debt remains within a low sustainable band
Capital investment returns to our normal reinvestment programme Includes investments in intangibles
For the third year in a row we have returned cash back earlier with an interim rebate
17Financial CommentaryRavensdown Stakeholder Review 2018
CO
LLAB
ORA
TION INN
OV
ATI
ON
INTEGRATION
BUY SHIP
MAKE STORE
BUILDINGTRUST
MEASURE MAP MONITOR
TEST ADVISE
PRECISION APPLICATION
TRAINING AND DEVELOPMENT USE AND DEVELOP
TECHNOLOGY
RESEARCH ACTIVITIES
How we define and create value
RESOURCES
EXTERNAL FACTORSACTIVE GOVERNANCE AND RISK MANAGEMENT
HUMAN CAPITAL
FINANCIAL CAPITAL
MANUFACTURED CAPITAL
INTELLECTUAL CAPITAL
NATURAL CAPITAL
SOCIAL AND RELATIONSHIP CAPITAL
18 Business ModelRavensdown Stakeholder Review 2018
VALUE CREATED
REDUCED ENVIRONMENTAL IMPACTS (see pages 23-25)
ENGAGED STAFF IN A SAFER ENVIRONMENT (see pages 30-33)
ECONOMIC RETURNS (see pages 16-17)
STRONGER COMMUNITIES (see page 25)
OPTIMISED VALUE FROM THE LAND (see pages 26-29)
RELIABLE SUPPLY OF QUALITY AGRI-PRODUCTS (see pages 26-29)
LEADING TECHNOLOGY SCIENCE AND INFORMATION (see pages 34-41)
TO ENABLE SMARTER FARMING FOR A BETTER
NEW ZEALAND
KA PŪKEKOTIA A RONGOMĀTĀNE KA POHO
KERERŪ A AOTEAROA
19Business ModelRavensdown Stakeholder Review 2018
Why wersquore here
HOW WE DELIVER ON THAT PURPOSE
We provide the products expertise and technology to help farmers reduce environmental impacts and optimise value from the land
New Zealand exports 95 of the food that it grows This can be seen as a net export of the nutrients embedded in the food because plants have extracted what they need from the soil Ravensdown helps return those key nutrients by supplying the essential elements that all plants whether eaten by humans or livestock need to grow
As a farmer-owned co-operative our commitment as nutrient efficiency specialists is to enable our customers to supply the necessary amount of nutrients ndash no more no less ndash and help minimise losses for the benefit of the farm and the environment This takes the form of services like those listed on the opposite page
WHERE ARE WE PRIORITISING
Quality agri-products such as Kiwi-made superphosphate imported fertilisers aglime animal health seeds and agrichemicals are the backbone of our product offering
Certified nutrient management advisors and environmental consultants are backed up with cutting-edge technologies Special aerial cameras that can assess soil nutrients remotely or software that shows where best to tackle potential phosphate run-off are just two examples
Science is the foundation for all our advice and innovation We invest in research and collaboration with universities and Crown Research Institutes supporting knowledge-sharing conferences and publish papers in peer reviewed journals
Enabled people are the most effective people In a fast-changing sector we focus on the ability of our teams to adjust and respond so they can help get the job done
Trusted and leading is how we set out to be seen We know that nothing less than doing the right thing day in day out is the best way to achieve this
Our stakeholders want to create a better New Zealand and we see our role as helping them
achieve that by enabling smarter farming
Smarter farming can deliver stronger rural communities reduced environmental impacts and growing prosperity for the country as a whole
Smarter farming is about challenging all aspects of farming knowing improvements are always possible and definitely needed
We canrsquot help with smarter farming without working smarter ourselves We need to keep innovating and changing so that we can continue to walk the talk
20 Strategic FrameworkRavensdown Stakeholder Review 2018
Strategic Framework
In developmentExisting Service
KE
Y
DIAGNOSTIC AND PREDICTIVE TOOLS Analytical Research Laboratories
Physical test results for soils and plants measure levels and validate predictive models
Robust models Predictive tools improve decision making about phosphate-loss mitigation or nitrogen use efficiency
Aerial sensing Scanning soil nutrient levels and vegetation from aircraft
ADVISORY SERVICES Nutrient Budgets and
good farming practice On-farm certified advisors who maximise nutrient use efficiency
Environmental Impact Advice Largest team in NZ specialising in farm environment planning and mitigating farm impacts
WATER MITIGATION ClearTechreg
Dairy effluent treatment system that could reduce fresh water use by 17000 Olympic-sized swimming pools a year
Integrated Catchment Management A collaborative multi-discipline approach to environmental management at a catchment level
APPLICATION AND PLANNING IntelliSpreadreg
Computer-controlled topdressing aircraft doors adjust spreading rate and avoid sensitive areaswaterways
Precision spreading GPS guided certified groundspreaders reduce risk of under- or over-application of nutrients
Precision blending Smart fertilisers including N-Protect with coating that reduces gaseous emissions
HawkEyereg Visual mapping and decision-making tool that brings all information and records together
How our services reduce environmental impacts
21Strategic FrameworkRavensdown Stakeholder Review 2018
88 SPENT ON DIRECT PURCHASES FROM LONG-TERM PARTNERS WITH SUPPLY CONTRACTS
ENGAGEMENT SURVEY
LONG TERM PARTNERS WITH SUPPLY CONTRACTS
Ravensdown our key suppliers and ultimately our customers benefit from our strategy to have long-term relationships
When partner and preferred supplier performance is high we reward that with our loyalty and ongoing business Expectations are clear and measures are in place so we can provide detailed feedback where we would like improvements to be made With a select few partners we are able to have a deeper multi-levelled relationship and collaborate in areas other than the day-to-day business
Trust is at the heart of long-term relationships We work hard on that with our key suppliers We will be seeking more direct feedback on our performance and to see what we can do to cement our aspiration to be ldquocustomer of choicerdquo for these suppliers We will continue to collaborate internally and with our supply partners to bring new technologies and innovations to life in our pursuit of smarter farming
We survey our staff on a variety of topics as a way to understand where we are doing well and areas to work on
Conducting our survey through Aon Hewittrsquos lsquoBest Employerrsquos Programme allows us to be measured against the best rated employers in Australia and New Zealand
Our goal is to be one of the top five employers of choice and the trends behind these surveys are one important indication of whether we are on track
Our overall engagement lifted 2 across the company to see us meeting the threshold for the ANZ Top Quartile of Aon Hewittrsquos Best Employers
5040
30
20
100
80
6070
90100
Bottom Quartile
Top Quartile
2018 ENGAGEMENT SCORE(2017 66)
68
Moderate Zone
Earning the right to lead
Ravensdown has many stakeholders Customers employees suppliers neighbours ndash all expect us to continue to do what we said we will do Building a resilient relevant business
is a strategic priority and of course this means change Throughout this change we will track our carbon footprint staff morale and customer goodwill
22 Trusted and LeadingRavensdown Stakeholder Review 2018
Trusted and Leading
Over time measures will be expressed as total tonnes of carbon dioxide (CO2) and CO2 per unit of output such as fertiliser tonnage
Mine to Port is the energy used in the transfer of materials from the source mine or plant to the Ravensdown ship
More than three quarters of our emission profile is represented by shipping As a ship charterer we look forward to the carbon reduction commitments being made by the international shipping industry becoming a reality
Manufacturing and distribution includes ship-to-store emissions in New Zealand and domestic operations Because the process of manufacturing superphosphate generates electricity our three acid plants can contribute electricity to the national grid
This electricity counts as a credit to our emissions profile The category also includes coal used in lime drying and fuels for New Zealand distribution to the stores network Aerial spreading entails the aerial operations that are controlled by Ravensdown
As a signatory to the Sustainable Business Councilrsquos Climate Leaders Coalition Ravensdown will actively seek to monitor reduce and report on its carbon footprint
The greenhouse gas inventory currently excludes all Joint ventures and C-Dax Limited
Limited assurance has been provided for our greenhouse gas emissions inventory by Ernst amp Young New Zealand Limited The Limited assurance statement is available in our integrated reporting website httpsintegratedreportingravensdown conzcontentdownloadsAssuranceReportpdf
154407 tCO2e
TOTAL CARBON FOOTPRINT 2017
MINE TO PORT501 tC02e
INTERNATIONAL SHIPPING117579 tC02e
AERIAL SPREADING5215 tC02e
MANUFACTURINGAND DISTRIBUTION31112 tC02e
Carbon footprint For the 2017 calendar year Ravensdown has compiled its first carbon footprint report focusing initially on its
own operations rather than upstream or downstream activities of its suppliers or users of its products
23Trusted and LeadingRavensdown Stakeholder Review 2018
There were four breaches of resource consents or general environmental rules in 201718
1 Hinds store had a non-compliance letter after Environment Canterbury reviews of consent compliance in February 2018 It related to aspects of a 2008 consent that had not been fully implemented By April the site was compliant with its resource consent
2 Christchurch Works is in the Hayton Stream catchment The City Council holds a stormwater consent with Environment Canterbury An infringement notice and fines totalling $1500 were incurred for a stormwater escape incident that the company reported
3 Napier Works ndash on 30 May 2018 a hole developed in a fibreglass pipe carrying acidic scrubber liquor from the manufacturing process The pipe was close to the main road Clean up of the four- minute emission entailed shutting the road for 35 hours Drains were protected and clean-up liquid was returned to the plant
4 Napier Works ndash in the April 2018 acid plant start up the company notified the Hawkersquos Bay Regional Council that it had breached National Environment Standards for sulphur dioxide emissions to air The short-lived breach has been addressed by venting to a higher point In relation to the incident an infringement notice and an abatement notice were issued in July 2018
In addressing a noncompliance letter from last year the Timaru store and Environment Canterbury have been working closely on understanding stormwater and seepage-related issues including isotopic testing currently underway
EMISSIONS OVER THREE SITES
Across our manufacturing sites we have reported on our atmospheric emissions for over 18 years We monitor state any breaches and record any interventions
Full details by site can be seen in the Operations Environmental Report 2018 on the company website
00
05
10
15
20
2014 2015 2016 2017 2018
kg S
O2
tonn
e su
per
0000
0001
0002
0003
0004
0005
0006
2014 2015 2016 2017 2018
kg F
ton
ne su
per
STACK FLUORIDE DISCHARGED TO AIR (KG F PER TONNE OF FERTILISER MANUFACTURED)
SULPHUR DIOXIDE DISCHARGED TO AIR (KG SO2 PER TONNE OF FERTILISER MANUFACTURED)
2419 2220172018 2016
NET PROMOTER SCOREreg
MORE PRECISION BLENDING
The co-operativelsquos two precision blending plants allow high quality blends to be made for specific farm requirements
At the Christchurch precision blending plant proof of the benefits on the new Surflex technology can be seen in the statistics on blend accuracy Blends were dispatched with an average variation from that ordered weight of only -006 with a tight standard deviation of the variation at 104
Customers continue to show trust in Ravensdown through their likelihood to recommend us to a friend or colleague
The Net Promoter Scorereg taken from our annual Customer Satisfaction Survey showed 42 promoters against 23 detractors The 2018 score was comparable to our long-term average but fell from 2017 which was a year of growing customer service expectations and some known service issues
Engagement with our stakeholders is a vital part of our efforts to learn what matters to them and deliver on that
Images on opposite page1 Environmental consultant John Holmes gets his hands dirty
at one of the Lend a Hand days Each employee was given a volunteer day to help out in a local community
2 Chief Scientific Officer Dr Ants Roberts leads the children of Pukekohe into the local soils
3 Agri Manager Rei Marumaru is on hand as a shareholder takes a virtual reality tour around the company
4 Technical Development Manager Mike White presents to a delegation from Precision Agriculture Association of New Zealand
5 Open days throughout our manufacturing sites attracted plenty of neighbourly interest
6 A suppliers cargo is scrutinised as part of Ravensdownrsquos robust biosecurity system
7 General Manager Innovation and Strategy Mike Manning talks nutrient management and good farming practices with Minister for Primary Industries Damien OrsquoConnor
8 Our staff at Analytical Research Laboratories took delivery of two robots this year
9 New Zealand Dairy Industry Awards (winners shown) FMG Young Farmer Contest and Agri Women Development Trust were the largest sponsorships in a portfolio that included hundreds of organisations
24 Trusted and LeadingRavensdown Stakeholder Review 2018
1
4
6
8
5
7
9
2 3
25Trusted and LeadingRavensdown Stakeholder Review 2018
The Fertmark programme was set up in 1992 to give New Zealand farmers confidence in the chemical quality of fertiliser and associated claims The scheme is managed by the farmer controlled Fertiliser Quality Council
Ravensdown has the highest number of Fertmark product registrations of any company These products are independently audited every six months
All agricultural compounds require authorisation under the ACVM Act 1977 either by registration or by exemption
FERTMARK STANDARDS
OF ALL ANIMAL HEALTH AND AGCHEM PRODUCTS ARE EITHER REGISTERED OR APPROVED BY EXEMPTION SO MEET ACVM REQUIREMENTS
938 932
939971
OF RAVENSDOWN FERTILISER TONNAGE SOLD HAD FERTMARK REGISTERED COMPONENTS
OF RAVENSDOWN LIME TONNAGE SOLD WAS FERTMARK REGISTERED
20172018 2016-17
2016-17
100
20172018
Products that fuel food creation
Whether itrsquos fertiliser lime seed agchem or animal health products farmers and growers need products that are fit for purpose suitable for New Zealand conditions and available when needed With so many moving parts and interactions across a global supply chain
wersquore determined to keep getting it right
26 Quality Agri-ProductsRavensdown Stakeholder Review 2018
Quality Agri-Products
Particle sizing distribution
Particle size is a crucial quality metric The ideal sized granule will improve coverage and spreading efficiency and reduce dust Some variation is needed but either extreme will have implications for the environment and for precision spreading
As indicated from the graphs Ravensdown have set a target particle-sizing band for each product (superphosphate 05 mm to 56 mm and urea 2 mm to 48 mm) The target is to ensure that we provide high quality products and Ravensdown continues to improve our focus on achieving ideal particle sizing
SUPERPHOSPHATE PRODUCT SIZING 2015 - 2018
UREA PRODUCT SIZING 2015 - 2018
Band 2015 - 2016 2016 - 2017 2017 - 2018
KE
Y
05mm0mm 1mm 14mm 2mm 28mm 4mm 48mm 56mm 67mm0
10
20
30
40
50
60
70
80
90
100
Cum
ulat
ive
P
assi
ng
Target setting05mm0mm 1mm 14mm 2mm 28mm 4mm 56mm 67mm
0
10
20
30
40
50
60
70
80
90
100
Cum
ulat
ive
P
assi
ng
Target setting
27Quality Agri-ProductsRavensdown Stakeholder Review 2018
In addition to our low-risk import scheme we periodically assess preferred suppliers against criteria including
Ethics and alignment to our Supplier Code of Conduct Delivery performance Collaboration Meeting quality specifications quality improvements Innovation
Ravensdown continues to develop enduring relationships that deliver long-term sustained value to both parties We will increase our focus on performance and relationship management A few key supplier partnerships will be further nurtured and collaboration will be at the heart of this We will review and modify our evaluation criteria to place more emphasis on sustainability
We continue to work with our suppliers to address opportunities to improve product quality one of which is improving the management of product through our own supply chain in a consistent manner
Ravensdown has invested in independent annual audits of bulk fertiliser suppliers for over five years Our system meets the highest standards approved by MPI and ensures consistent quality and low risk biosecurity
Fertiliser annual audit
Quality and biosecurity check
External independent verification authority
Our entire supply chain from source is independently audited annually and assessed as a low-risk biosecurity threat and each shipment follows strict criteria This includes stringent inspection of shipsrsquo holds prior to loading This means that when the vessel reaches New Zealand it can commence discharging straight away While there is additional cost at the load port this is in the main offset by not having to wait in New Zealand prior to discharging
Ravensdown will continue to invest in our annual supply chain audits to ensure we have low risk sourcing and consistent high-quality product We understand the importance so take all measures to mitigate biosecurity risk to New Zealand As we identify new suppliers we will ensure we qualify them to the same high standards
From time to time we import product from an alternate supplier either as a trial or to meet unexpected seasonal demand In these circumstances we liaise closely with MPI and product is subjected to normal MPI clearance procedures at the New Zealand border This year we imported urea and RPR in this way accounting for 3 of our total imported volume
OF BULK IMPORTS ARE LOW RISK (201617 100)97
LOW-RISK IMPORTS AND BULK VESSEL QUALITY
BULK VESSEL FERTILISER IMPORTED MET OUR SPECIFICATION FOR PHYSICAL AND CHEMICAL QUALITY (201617 95)94
85 OF INTERNATIONAL SUPPLIERS PERFORMANCE IS EVALUATED
Quality of products are assured through a continuous improvement culture a long-term programme of investment and systematic development by a team of technical operations and process engineers at each of the three plants
INVESTMENT IN INFRASTRUCTURE
Major projects are organised centrally to mitigate risk Improvements to the store network such as roofs and doors as well as conveying blending and loading systems all improve the quality of the product used by spreaders and farmers
INVESTED IN OPERATIONS AND STORES (201617 ndash $302M)
$216m
28 Quality Agri-ProductsRavensdown Stakeholder Review 2018
CASE
STU
DY
Producing quality food for humans or livestock demands quality inputs And thatrsquos the driving passion of Ravensdown Procurement Manager Chad Gillespie
Chadrsquos been with us for more than six years on a mission to deliver consistent ndash and ever-improving ndash product quality ldquoIt really starts with understanding the customer needs and then selecting the best product suppliersrdquo advises Chad ldquoSo wersquove worked hard on developing a clear evaluation criteria Then itrsquos important to keep monitoring and providing feedback including at least two face-to-face meetings a yearrdquo
With suppliers located around the globe Chad and his team travel frequently But proper oversight is essential when products have long journeys to market ldquoA typical example is ureardquo says Chad ldquoIt comes from Saudi Arabia where it goes to a port store facility Well send a vessel to get loaded then it takes around 30 days to transit to New Zealand but the journey is far from over When it arrives it typically discharges into three to five port stores Itrsquos put into hoppers using the ships cranes then onto trucks and sent to stores From there it may be bagged up blended coated or loaded as a straight product onto another truck and taken to farm Or it could go to another market store before being sent out onto farmrdquo
Maintaining product quality during all this is a constant challenge ldquoUntil now monitoring at sea has mostly been confined to checking
WErsquoRE ALL ABOUT PRECISION AGRICULTURE AND THAT DEMANDS CONSISTENT QUALITY
sailing progress via GPSrdquo says Chad ldquoBut soon well be installing data loggers in shipsrsquo holds recording things like temperature and humidity during transit
ldquoWhen product is handled its all about retaining the physical characteristics and not introducing any contaminantsrdquo he adds ldquoOur logistics and stores people are focussed on providing the best storage and handling to minimise crushing of granules and to ensure no external moisture is introduced Stock rotation is also important Urea is a very challenging product that can take in and expel moisture easilyrdquo
Product characteristics arenrsquot the only challenges facing Chadrsquos team More is expected across the board ldquoFarmers always expect that the product will actually do its job But I think more recently theres an expectation that well develop solutions to help with their environmental challengesrdquo he says ldquoOne of our values is putting the customer at the centre of everything we do We also have some pretty clear priorities including our focus on product quality In itself it will help farmers with environmental challenges Wersquore all about precision agriculture and that demands consistent qualityrdquo That precision helps farmers get optimal yield with lower inputs helping meet consumer expectations of quality food
produced with lower environmental impact Our N-Protectreg coated urea can help to lower environmental impact
Another challenge one frequently in the public eye is biosecurity ldquoMinimising biosecurity risk has been a priority in Ravensdown for over six years nowrdquo says Chad ldquoWith time and effort weve developed a very robust system in terms of fertiliser importation involving supplier audits every yearrdquo
More collaboration and engagement also figure in Chadrsquos quality quest ldquoTo improve product quality we need suppliers on-side as well as neighbours the wider community local authorities and most importantly our peoplerdquo
Elsewhere its about more direct control One example being Ravensdown Shipping Services ldquoOur shipping joint venture helps source efficient vessels that are fit for purpose So we can be sure theyrsquore reliable they turn up on time and most importantly theyre cleanrdquo
Collaborative relationships empower our people and suppliers to be open and pay greater attention to detail At Ravensdown ensuring the highest product quality means more is expected of our people than ever before Itrsquos a challenge theyrsquore more than up to
The many challenges of delivering a quality product
To view video please visitravensdownconzintegratedreporting
29Quality Agri-ProductsRavensdown Stakeholder Review 2018
43
53
REPORTED HAZARDS AND INCIDENTS ASSESSEDINVESTIGATED WITHIN 48 HOURS
CORRECTIVE ACTIONS TO MANAGE HAZARDS AND INCIDENTS COMPLETED ON TIME (ON OR BEFORE THEIR DUE DATE)
We have set two key performance measures to ensure that we manage our hazards and incidents in a timely manner These measures have been chosen because they build trust in the system Timely assessment and management encourages people to report issues as they know they will be promptly addressed
The jump towards our 2019 target is expected because of changes made to the ways in which incidents are reported and escalated up through management levels Data on overdue hazard assessments will also be available
Corrective actions are determined to manage hazards and incidents to protect people from harm Corrective actions were taken in the majority of cases ndash often this was done immediately without the need to raise a formal corrective action All actions relating to serious hazards or incidents will be completed on time
HAZARD AND INCIDENT MANAGEMENT
TARGET 2019
TARGET 2019
201718
201718
gt90
gt90
1234
REPORT
HAZARD AND INCIDENTS 4 STEP APPROACH
ASSESS THEIR RISK
IMPLEMENT CORRECTIVE PREVENTATIVE ACTIONS
CHECK ACTIONS ARE EFFECTIVE
Reporting 201617 201718
LTI 3 8Medical Treatment 33 33
Restricted Duty 1 2First Aid 18 36
Property damage 85 88Close Calls 80 88Hazards 90 104
A broad strategy is in place intended to manage risks to health and safety of our people and others
For this report we include metrics on proactive hazard management incident reporting and corrective action
HEALTH SAFETY AND WELLBEING
People with ambition for better
Over 642 employees and many more contractors make up a powerful extended team Collective wisdom is put to a common purpose New insights are built every day But enabling people takes constant focus and a positive safety oriented culture
30 Enabled PeopleRavensdown Stakeholder Review 2018
Enabled People
Lost time amp recorded injury frequency rates
At Ravensdown we genuinely care about the safety and wellbeing of our people and our extended family throughout the community
Rolling 12 monthly LTIFR is a calculation used to measure the average number of lost-time injuries (those injuries that are serious enough to require time off work) over the past 12 months The average has decreased from 148 to 123 representing a 162 decrease
This is because of a more proactive approach to identifying and managing hazards and encouraging reporting of incidents and close calls so that they can be investigated to prevent a recurrence and subsequent injury
Rolling 12 monthly TRIFR is a calculation used to measure the average number of recordable injuries (those injuries that are serious enough to require medical attention or more) over the past 12 months The average has been increasing from June 17 as a result of an increase in the number of recordable injuries being reported The majority of these injuries have been minor injuries that may not previously have been recorded
Reporting all incidents (injury and close calls non-injury) is an important part of our strategy as it allows us to work together to investigate and implement measures to prevent a recurrence
85162
LTIFR
TRIFR
DECREASE FROM 2016 TO 2018
DECREASE FROM 2016 TO 2018
ROLLING 12 MONTH TRIFR(TOTAL RECORDABLE INJURY FREQUENCY RATE)
ROLLING 12 MONTH LTIFR(LOST TIME INJURY FREQUENCY RATE)
Jun 16 Dec 16 Jun 17 Dec 17 May 18
No
of T
RIs
per 2
00
00
0 m
an-h
ours
0
2
4
6
8
10
Jun 16 Dec 16 Jun 17 Dec 17 May 18
No
of LT
Irsquos p
er 2
00
00
0 m
an-h
ours
0
1
2
31Enabled PeopleRavensdown Stakeholder Review 2018
STAFF TURNOVER
DIVERSITY TRAINING SPEND
LIVING WAGE
A drive to deliver personalised structured and focussed training programmes is now supported by a new Learning Management System We can ensure staff are fully able to do their jobs for the benefit of our stakeholders and can develop our people for future opportunities
Ravensdown will continue to monitor the living wage as it develops and ensure all permanent staff are paid at or above the NZ living wage
FEMALE MALE
31 69
When it comes to gender mix the focus is on active monitoring training to tackle conscious and unconscious bias and recruiting the best person for the role
PERMANENT EMPLOYEES ARE PAID AT OR ABOVE THE NZ LIVING WAGE100
$800kSPENT ON TARGETED TRAINING AND DEVELOPMENT 201718
(201617 $1M SPENT ON TRAINING AND DEVELOPMENT)
201718(201617 8)11
Average turnover for 5 years is 88
Our stakeholders can be confident that the knowledge advice and service they receive is from stable engaged staff ensuring consistency of service and knowledge
GENDER
AGE
lt40 40-59 gt590
10
20
30
40
50
60
32 Enabled PeopleRavensdown Stakeholder Review 2018
CASE
STU
DY
To view video please visitravensdownconzintegratedreporting
While Ravensdownrsquos advanced technology often takes the limelight itrsquos Ravensdown people who are driving smarter farming every day
Few realise Ravensdown has the largest number of Certified Nutrient Management Advisors in New Zealand
This is no accident ndash rather a carefully designed plan to attract the very best graduates and enable them through training clear career pathways and stewardship in the field
At the Ravensdown store in Tirau 24-year-old Taylor Bailey is an impressive example of how the Ravensdown Development Programme is enabling success for a new generation of agri managers Coming from a well-known dairy farming family in Mahoe Taranaki farming is very much in Taylorrsquos blood Like many of our graduates Taylor came from Massey University where she completed a Bachelor of Agri Commerce ndash majoring in farm management
Soon after Taylor was invited to join the Ravensdown Development Programme and spent eight months in Christchurch where she studied Fert 101 Animal Health and Agronomy Recently shersquos completed the intensive Advanced Certified Nutrient Management Course through the New Zealand Fertiliser Association
Smart farming is hitting the ground running
and Massey University The final part was completing her farmer reports to become a Certified Nutrient Advisor
At this young age the achievement is impressive but Taylor is by no means alone The entire focus of the Ravensdown Development Programme scheme is to produce a well-prepared and enabled future generation of on-farm advisors who can deliver first-rate knowledge on fertiliser animal health and agronomy from the get go
Taylor knows todayrsquos farmers are expecting far more and Ravensdown is responding ldquoCustomers are definitely expecting more of advisors Weve got a wide range of products and services that we provide so we need to be definitely well-skilled in those areasrdquo says Taylor
But as any farmer will testify you canrsquot learn everything from a book so Taylor meets farmers attends local discussion groups and keeps up to date on the latest environmental issues
ldquoWere no longer just a fert rep these days Were also giving advice and recommendations around agri-chemicals
seed products and animal health Theres a lot more environmental scrutiny on farmers so we need to be up with regulations specifically with the fertiliser side of thingshelliprdquo
Always driven Taylor also enjoys the support she gets from her North Island team and the expert agronomists and animal health technical managers who give her the extra confidence and motivation to always do more for her clients
Of course this notion of a well-educated and empowered new generation is not without economic value ldquo It definitely benefits shareholders People are coming into jobs up to speed and with a greater understanding of the whole farm systemrdquo says Taylor
Being part of the new generation that will drive change and smarter farming is something Taylor relishes She also has a few changes shelsquod like to see
It would be great to see farm owners involving employees in the decision-making processes they face such as meetings to discuss their seasonal fertiliser plans Sharing knowledge is a really powerful thing and in turn will result in a more skilled industry
WErsquoRE NO LONGER JUST A FERT REP THESE DAYS
33Enabled PeopleRavensdown Stakeholder Review 2018
Game changing science
Science and research are the reasons why Ravensdown is seen as a nutrient efficiency specialist Our investment in RampD and partnerships with universities mean ideas
with game-changing potential can be explored But it is our field-based team and the customers who trust their advice that take the ideas and turn them into a better reality
Description
Value
Collaboration
Status
Future expectation
Treats dairy effluent ndash enabling water recycling and increased effluent storage capability
The technology produces lower volumes of effluent enabling enhanced utility of storage and use Significant volumes of water are available for recycling
Lincoln University
Public announcement of pilot project was made on 3 May 2018
Canterbury is the first region for ClearTechreg release followed by the major dairy regions
Remote sensing of the nutrient status of soils
Fast and efficient method to produce layers of data from a single flight including soil fertility vegetation type and a digital surface map at a square-meter level
Massey University
AgResearch
We are at the end of year 5 of the seven-year programme Project extension to cover North Canterbury and Southland means 90 percent coverage for New Zealand hill country
Commercial delivery of current and emerging scanning technologies
AIR SCANreg
34 ScienceRavensdown Stakeholder Review 2018
Science
Description
Value
Collaboration
Status
Future expectation
Models phosphorus and sediment losses at farm and catchment scale
The model allows the identification and materiality of farm nutrient and sediment critical source areas and the efficacy of mitigations
Victoria University of Wellington
Undergoing field verification In development end of this year
Expect to be used mainly by Ravensdown Environmental consultants in catchment studies in collaboration with Beef and Lamb and regional councils
Models nutrient balances including nitrogen loss estimates at a farm scale
Models farm system nutrient cycling and the consequential nutrient losses Focus on outputs maintains farming flexibility and innovation This world-class model allows farm system scenarios to be compared to a baseline
AgResearch
Plant amp Food
Landcare Research
Overseer Limited
Widespread adoption with ongoing upgrades
Expect to see an increased uptake nationally as farm systems changes are required to comply with emerging regulations on nutrient losses
Description Enables trust through evidence ndash fertiliser released at the right place at the right rate
Value Technology-enabled aircraft allow fertiliser plans to be accurately delivered by electronic instruction Farmers can trust their fertiliser investment is applied as intended with proof of release records available
Status 4 Planes in operation
Future expectation
6 capable aircraft by May 2019
Ravensdown has an ownership interest
reg
35ScienceRavensdown Stakeholder Review 2018
WE CANNOT FARM LIKE WE USED TO IN THE PAST SO OUR SYSTEM NEEDS TO BE MORE PRECISE MORE ENVIRONMENT FRIENDLY
36 ScienceRavensdown Stakeholder Review 2018
ClearTechreg is just such a breakthrough Developed in partnership with Professors Keith Cameron and Hong Di of Lincoln University ClearTechreg is an effluent treatment process that slashes the use of fresh water in dairy farming
ClearTechreg allows us to clarify effluent at the dairy shed to produce water clean enough for recyclingrdquo explains Professor Cameron ldquoItrsquos then used for washing the yard where the cows come in for milking The technology uses a coagulant often used in treating drinking water and itrsquos a very similar process The coagulant allows the little particles of soil and dung in the effluent to coalesce into larger particles which then have enough weight to sink to the bottom of a tank This means the top becomes clear enough to recycle and wash down the yardrdquo
The potential savings in water use and reduction in environmental impact are huge says Professor Cameron ldquoUsing the backing gate where the cows are waiting to go in for milking on Lincoln Universityrsquos dairy farm where we milk 555 cows we can cycle enough water every day to wash the yard completely Thatrsquos around 20000 litres recycled a day Scale that up nationwide
and we could save around 42 billion litres of water annually Thatrsquos a big numberrdquo
Making better use of water resources is not the only advantage of ClearTechreg Professor Hong Di emphasises the benefits across the board representing the sort of leap agriculture has to take to meet societyrsquos growing expectations ldquoWe cannot farm like we used to in the past so our systems need to be more precise more environmentally friendly Consumers are demanding quality food and to know that it has been produced in environmentally friendly sustainable ways The sort of technology that wersquore talking about with ClearTechreg thatrsquos a step change As well as potentially saving so much water each year you also reduce E coli leaching and phosphorus ClearTechreg shows how science can help Ravensdown and its shareholders respond and succeedrdquo
Partnerships with scientists like Keith Cameron and Hong Di are only going to be more important in the future and the bonds closer ldquoAs well as the research and development of new technologies therersquos also capability buildingrdquo says Professor Cameron ldquoIn that we train a lot of the farmers of the future at Lincoln University We also train students who go on to be
CASE
STU
DY
employees of Ravensdown A very good example is the creation of the environmental group at Ravensdown who support farmers to develop environmental plans and nutrient budgets A number of those new staff have come through training at Lincoln Universityrdquo
The search for game-changing innovations like ClearTechreg has become more determined than ever as expectations of Ravensdown and scientists themselves increase Something Professor Cameron is well aware of ldquoI think society is expecting more from scientists There are growing concerns about the environment and finding solutions to those environmental problems requires good robust science Itrsquos also why wersquore seeing greater links between research and industry to ensure that the science that gets done in the lab doesnrsquot just produce a paper thatrsquos published in an international journal it actually produces a technology that flows from the laboratory to the farm The linkage between ourselves Ravensdown and Ravensdown shareholders shows this perfectly where the investment in science creates new technologies new systems and new methods that take everyone forwardrdquo
The new technologies Ravensdown provides to shareholders often have their roots in the laboratory And sometimes itrsquos not about a new product or digital advance so much as a smarter way of doing things
Scientific breakthrough set to transform dairy effluent
To view video please visitravensdownconzintegratedreporting
37ScienceRavensdown Stakeholder Review 2018
We are committed to being at the forefront of where the physical world of farming meets the digital world Use of farm mapping software enables customers to farm smarter and accurately Nutrient management crop and livestock production all benefit from improved record keeping and performance analytics We are focussed heavily on increasing the number of customers using mapping technology and are investing in RampD to increase the range of services this software can accurately provide
Maps provide farmers oversight of their whole farm at a glance Embedded throughout the map are the records of what has been applied in detail and what the options are to improve productivity The increasing demand on farmers for managing the environment requires better record keeping and transparency Developments in automation can reduce the amount of time the farmer spends behind a desk enabling more time on the farm We believe our customers own their information and have designed HawkEyereg to enable greater collaboration with other industry partners
MAPPING TECHNOLOGY
Use of mapping technology to manage efficient use of nutrients and keep records of paddock activity
CUSTOMERS ACTIVELY USING SMART MAPS HAWKEYE DURING THE YEAR2682
Technology is a key driving force behind sector-wide improvement It opens up new opportunities new ways to track progress make decisions demonstrate performance
and make connections with end consumers Our team uses some amazing tools to enhance the service they provide and the tool ndash and the person using it ndash cannot stand still
Technology Enabling smarter farming
38 Technologies and ServicesRavensdown Stakeholder Review 2018
Technologies and Services
HawkEye is map-based software that helps farmers make smarter decisions for better farm and environmental outcomes
BENEFITS FOR FARMERS
Improved nutrient amp feed decisions
Reduced office time
Managing environmental impacts
Increased productivity
More time to farm
Licence to operate
BENEFITS FOR RAVENSDOWN
Customer collaboration
Data automation
Useful tools for all farmers
Valuable discussions
More time to add value
Stronger relationships
THE IMMEDIATE PROCESS
Support Ravensdowns core business - Nutrient pasture and crop management environmental footprint
Easier collaboration between customer and Ravensdown - Enabling our staff to deliver
Providing excellent service with efficiency - Automation of ordering spreading and online data gathering
BY PROVIDING
Farm mapping
Nutrient planning and forecasting
Pasture performance management
Product ordering and spreading
In-field tools
Test results and agronomy plan visualisation
Digital record keeping and reporting
Nutrient compliance management amp reporting
Spreading proof of placement
Farm feature amp hazards
Sharing and collaboration
Personalised support
INSIGHT TO ACTION
Coming soon
39Technologies and ServicesRavensdown Stakeholder Review 2018
USE OF AGRONOMY PLANS FOR EFFICIENT USE OF NUTRIENTS AGROCHEMICALS AND SEED
PROOF OF PLACEMENT
This enables our customers to apply the right amount of fertiliser (nutrient) Published agronomy plans are a measure of how many of our customers are using our recommendations
In addition the agronomy plans include the right agrochemical recommendation ensuring the best product and application is chosen for the health of the crop or pasture livestock and environment
All of this detail is recorded and traceable enabling a stronger story to be developed about the farm and the produce grown on it
Ravensdown takes soil test measurements and makes recommendations to farmers about where and what amount of nutrient should be applied
This forms the basis for an agronomy plan which can be produced by Ravensdown We expect this number to increase as farmers become more aware of the need for tighter control over their nutrient application
The use of GPS-enabled spreading technology enables us to measure how effectively we are recording and tracking nutrient application We aim to increase the total traceability of nutrients applied over time By recording spreading in both aircraft and groundspreading trucks we are able to capture data not only of Ravensdown fertiliser that has been applied but to provide better transparency for all users of our spreading technology This benefits all New Zealand farmers
Recently we signed an agreement with TracMap New Zealandrsquos largest provider of spreading technologies enabling us to capture a large proportion of total fertiliser tonnes spread accurately as well as agrochemical spray history Variable rate application is now possible through our investment in our Primary Growth Partnership ldquoPioneering to Precisionrdquo in hill country as well as ground spreading meaning the right product can be applied at the right rate in the right place What percentage of total tonnes applied has been applied at a variable rate will be a key benchmark indicator for us moving forward
245739RAVENSDOWN FERTILISER TONNES CAPTURED BY GPS-ENABLED PROOF OF PLACEMENT TECHNOLOGY
CUSTOMERS PERFORMED SOIL TESTS ON THEIR FARMS6448
TESTING TO IMPROVE FARM PERFORMANCE
8362
46
PUBLISHED AGRONOMY PLANS
OF CUSTOMERS HAVE BEEN PROVIDED AGRONOMY PLANS
40 Technologies and ServicesRavensdown Stakeholder Review 2018
A perfect example is the work we do with arable farmer Eric Watson of Wakanui in mid Canterbury
Eric is the Guinness World Record holder for wheat production per hectare a title he has won more than once Part of the credit comes down to the way he works with Ravensdown including his local Senior Agri Manager Dan Copland Danrsquos worked with Eric and his wife Maxine for over four years ldquoIts really something Im passionate about getting crop nutrition rightrdquo says Dan ldquoEspecially with the precision nutrient management siderdquo
The precision Eric and Dan apply to crop nutrition and soil management certainly is impressive aided by the Ravensdown technology deployed on Ericrsquos mid Canterbury land Comprehensive soil testing and smart mapping gauge the precise nutrition needs of every paddock It shows not just which paddocks require fertilising but exactly what is required and where avoiding over-application Itrsquos smart but the pace of change with accompanying expectations is fast ldquoIts very rapid developmentrdquo says Eric ldquoI think the shareholders do expect more from their fertiliser company including spreading technologyrdquo
CASE
STU
DY
Helping meet those growing expectations is our newest precision agriculture tool HawkEyereg This integrated mapping and compliance tool offers even more accuracy in measuring whatrsquos needed for optimum soil health and yield further reducing environmental impacts ldquoHawkEyereg is a decision support tool it can help with farm recording it can help with precision placementrdquo advises Dan ldquoIrsquove been with Ravensdown eight years and technology-wise itrsquos definitely come on leaps and boundsrdquo HawkEyersquos power comes from using three perspectives of pasture production imagery from the air nutrient input and pasture quantity on the ground and diagnostic status of the soil And itrsquos being made available for any farmer to use not just Ravensdown shareholders
Inevitably as technology improves so does the amount of data generated lsquoBig datarsquo as itrsquos known offers a world of possibilities but only when it can be applied in practical ways Bryan Inch our General Manager for Customer Relationships understands the risks of drowning in a sea of data ldquoTherersquos already plenty of information being captured and that will only increase in the futurerdquo says Bryan ldquoSensors on irrigators farm gates spreading trucks and
silos complement wearable technology on animals soil tests and aerial pasture scanning Itrsquos making sense of what those sensors say that matters turning data into insightful decisionsrdquo Thatrsquos why all Ravensdown technology comes with dedicated support from technical experts and field-based Agri Managers
Back on Ericrsquos farm technology has helped do more with less to the benefit of the environment and the balance sheet ldquoI think Ravensdown technology has a big role to play in helping New Zealand reduce the impact of nutrientsrdquo says Eric ldquoIt can show you shouldnt be putting so much fertiliser on here and in some cases that more needs to go on there Crops will grow better and if youre wasting nutrients youre wasting moneyrdquo
Itrsquos not just shareholders who are expecting more either something Eric is aware of ldquoI think that societys expecting more from farmers with cleaner waterways and swimmable rivers so technology will certainly have a part to play in that Theres a big need for farming to keep improving and thats what the public wants to seerdquo
As expectations grow Ravensdown has responded by developing new technologies that let us do more for our farmer shareholders
The Canterbury wheat that beat the world
To view video please visitravensdownconzintegratedreporting
THERES A BIG NEED FOR FARMING TO KEEP IMPROVING BECAUSE THATS WHAT THE PUBLIC WANTS TO SEE
41Technologies and ServicesRavensdown Stakeholder Review 2018
Employees
GovernanceRavensdownrsquos governance structure is set up to promote accountability and to
support its ability to create value in the short medium and long term It provides insight on strategy implementation and direction while supporting ethical
compliant behaviour throughout the business
42 GovernanceRavensdown Stakeholder Review 2018
Governance
Ethics
The Board of Directors has developed a Code of Business Conduct and Ethics to give effect to Ravensdownrsquos core values and to guide all employees and directors in our relationships with our stakeholders Key parts of this code include
Company Values
Our decisions and personal behaviour will at all times be consistent with our core values of
Successful co-operative ndash We put the customer at the centre of everything we do
Empowered people ndash We choose the best people keep them safe and enable them to do their best
Enduring relationships ndash We develop long-term relationships based on integrity and trust
Environmental leadership ndash We strive to lead in the field of sustainability
Driving Innovation ndash We drive the business forward by finding better solutions
These values mean that we will
Act honestly and fairly with due skill care and diligence in the interests of all of our stakeholders
Demonstrate respect for key moral principles including diversity individual rights equality and dignity
Value personal and professional integrity trustworthiness and competence
Fraud Policy
Ravensdown has a philosophy of ldquozero tolerancerdquo towards fraud both inside and outside of the company We value the integrity of our staff and recognise that they have a key role to play in the prevention detection and reporting of fraud We therefore ask them to be vigilant at all times and to report any concerns they may have at the earliest opportunity We are committed to creating and maintaining an honest open and well-intentioned working environment where people are confident to raise their concerns without fear of reprisal on a confidential basis All reported cases of fraud will be investigated
Conflict of interestRelated party transactions
Like most co-operative companies Ravensdown Limited has frequent transactions with its farming directors in the ordinary course of business All transactions are conducted on commercial terms
A Conflict of Interest Policy ensures that any real or perceived conflicts related to staff members are managed at armrsquos length
Whistle-Blowing Policy
Ravensdown is committed to providing a transparent accountable organisation and staff are encouraged to have the responsibility to report any known or suspected wrongdoing within the company Employees are encouraged to report this to their managers or directly to the CEO A 247 independent anonymous Ethics Hotline is also available where confidential information can be reported Ravensdown is committed to the protection of genuine whistle-blowers against action taken in reprisal for the making of protected disclosures
Risk Identification and Management
The company has a comprehensive risk management framework to identify assess and monitor new and existing risks Annual risk updates are performed and risk improvement plans created and acted on The Chief Executive Officer and the leadership team are required to report to the Board and Audit amp Risk Committee on high risks affecting the business and to develop strategies to mitigate these risks Additionally management is responsible for ensuring an appropriate insurance programme is in place and reviewed annually
TOP RISKS
Risk Response
Failure to embed a culture systems and processes to prevent or appropriately respond to health safety or wellbeing dangers or incidents
We have systems and processes in place to continuously track protect and take proactive actions to manage our peoplersquos health safety and wellbeing and to ensure we embed a culture which puts safety first and gives meaning and purpose for our people
Supply of key fertiliser inputs interrupted
We have enduring relationships with long-term suppliers of our key fertiliser inputs which we continue to assess and manage to ensure we can meet supply commitments to our customers
Inability to deter or recover from cyber security risks
We have robust systems and software in place to detect protect and recover from cyber security threats
Evolving government priorities affecting our industry
We have regular and meaningful engagement with various levels of government to ensure we can have proactive involvement in the legislative and regulatory changes relevant to our business
Significant Biosecurity incident affecting us or our industry
We have an MPI-approved system which ranks the majority of our imported products as a low risk through annual inspection of suppliers cleanliness of vessels sampling of products and container inspections
Losing social licence to operate We work to ensure positive and genuine engagement with all our key stakeholders and transparently report on our operational compliance good community relationships and commitment to sustainability and improvement
43GovernanceRavensdown Stakeholder Review 2018
Leading usforward
1 2 3 4 5
John runs a 22000 stock unit sheep and beef breeding and finishing operation has been on the Board since 2004 and has been Chair since February 2014 As well as running a legal practice in Marton John spent many years as a director of RACE Incorporated and of a number of farming and agricultural companies in NZ and overseas
John Henderson LLB Chair
1
Scott owns and runs a large hill country sheep and beef station at Ohura in the Central North Island and has been on the Board since 2006 Scott is a member of the NZ Institute of Directors and holds a certificate in company direction He has completed a number of governance courses and continues to prioritise professional development
Scott Gower2
TH
E B
OA
RD
44 Board and Leadership Ravensdown Stakeholder Review 2018
Board and Leadership
6 7 8 9 10
Jason is CFO of NZ Steel and a Fellow of Chartered Accountants Australia and New Zealand and has been on the Board since 2014 He is currently Chairman of TNX Limited and former Chair of the Audit Committees for Taranaki Investments Management Limited and LIC He was the former CFO of large listed and unlisted companies such as EROAD Auckland Airport PGG Wrightsons and Fonterra Ingredients
Jason Dale B Com FCA
10
Stuart farms 330ha west of Christchurch growing arable crops seed potatoes and finishing lambs and has been on the Board since 2006 and Deputy Chair since 2014 Stuart is a Nuffield Scholar and has had a number of governance roles in the industry good sector as well as not-for-profit organisations
Stuart Wright B Ag Com Deputy Chair
9
Tony runs the family dairy farming business and has been on the Board since 2004 Tony has been involved in governance at a local and national level particularly in the dairy sector for 20-plus years He was a director of the NZ Dairy Board and Kiwi Dairy Co-op before the formation of Fonterra
Tony is a Nuffield Scholar and a Chartered Fellow of the IoD
Tony Reilly B Ag Com
3
Bruce farms an 8000 stock unit cattle and sheep farm north of Napier and has been on the Board since 2015 Bruce holds a wide range of governance positions particularly in the science and environmental areas He previously spent six years on the Federated Farmers Board and was National President from 2011 to 2014
Bruce WillsB Ag Com
4
Through the companies Alpine Fresh Ltd and ViBERi NZ Ltd Tony grows for the arable vegetable and berryfruit sectors over 700 ha He has been on the Board since 2006
Currently Tony is a director of several local companies is the Chair of NZGAP and Vice-President of Horticulture NZ
Tony Howey B Ag Com
5
Kate owns a 245ha dairy farm in Dargaville and has been on the Board since 2014 Kate is also Chair of Delta Produce Co-operative Ltd and is a ministerial-appointed Council member of the Open Polytechnic of New Zealand
Kate is a Member of the IoD and has done the Company Directors Certificate as well as the Fonterra Governance Development Programme
Kate Alexander Dip Ag bus Mgmt
6
Glen is an Auckland-based entrepreneur who has been on the Board since 2007 Glen was a founding director of the Warehouse Group and was a board member there for 11 years He currently has directorships of 20 private companies across agriculture property retail and tourism sectors Glens agricultural investments include dairy beef avocado kiwifruit mushroom forestry and aquaculture
Glen Inger7
Peter owns a 190ha dairy farm located at Northope and has farming interests in Lochiel and Lorneville and has been on the Board since 2013 Peter is an Agribusiness Regional Manager for a prominent bank and has been through the Fonterra Governance Development Programme
Peter MoynihanB Ag Sc
8
45Board and Leadership Ravensdown Stakeholder Review 2018
Actions louder than words
As a leadership team we see our role as maintaining a positive culture at Ravensdown while ensuring the organisation remains agile as it faces multiple opportunities and challenges
Knowing that continual consensus rarely leads to good decision-making we hold each other to account and exchange ideas freely and honestly
Because wersquore often challenging the traditional way of doing things we will debate and offer alternative points of view
Greg CampbellChief Executive Officer
Bryan InchGeneral Manager Customer Relationships
Sean ConnollyChief Financial Officer
Mark McAtamneyChief Information Officer
LEA
DE
RSH
IP T
EA
M
46 Board and Leadership Ravensdown Stakeholder Review 2018
We seek alternative perspectives from outside the team and listen to all employees within the company throughout the year
We are here to deliver on strategic goals agreed with the Board This involves looking ahead and keeping an eye on the detail of the day-to-day
The safety and wellbeing of our team is paramount and we continue to ensure each and every employee shares this belief so they can act on it
Stephen EspositoGeneral Manager Operations
Mike WhittyGeneral Manager Supply Chain
Mike Manning General Manager Innovation and Strategy
Katrina Benedetti ForastieriGeneral Manager Culture and People
47Board and Leadership Ravensdown Stakeholder Review 2018
KE
Y
Ravensdown-owned storesRavensdown consignment storesRavensdown manufacturing Aerowork
Ravensdown aglime quarriesLime processing plantDOING MORE
Our team members are proud to be part of the community and are doing their bit for many worthy causes throughout the country
Dargaville
Pukekohe
Morrinsville
Te Awamutu
Okato
Kakaramea
Feilding
HimitangiRongotea
Masterton
Manunui
Kerepehi
Te Puke
Tirau
Supreme
Taupo
Pio Pio Broadlands
Gisborne
Wairoa
Raetihi
New Plymouth
Stratford
AuroaWaverley
TaihapeWhanganui
Rata
Severn StreetNapier Works
Waipukurau
Dannevirke
MangatainokaKoputaroa
MataGreenleaf
Te Pahu
Western Bays
Te Teko
Featherston
Taumaranui
Waharoa
Normanby
TakakaNgarua
Marlborough
NelsonBlenheim
Culverden CheviotHokitika
Stillwater
MethvenRakaia
Fairlie
Seadown
GeraldineHinds
AshburtonSouthbridge
DunsandelLeeston
Christchurch Works
White RockAmberley
Mayfield
Darfield
Rangiora
Kurow Waimate
Cromwell RanfurlyOturehua
Waikouaiti
DiptonNightcapsOtautau
Isla Bank
BluffTitiroa
Woodlands EdendaleAB Lime
WintonMcNab
Clinton
Balfour
Mossburn
Heriot
Outram
LawrenceClydevale
MiltonBalclutha
Dunedin WorksLumsden
Te Kuiti
North Oamaru
Enabling smarter farming throughout New Zealand
Registered office292 Main South Road Hornby Christchurch 8042 NZ0800 100 123ravensdownconz
Lets expect more together Give us your feedback on this website so we can improve
Connect with us facebookcomRavensdown linkedincomcompanyravensdown twittercomRavensdownNZ ravensdownconzintegratedreporting
insightcreativeconz
RA
V026
EXPECT MORE TO COME gt
ravensdownconz
JohnrsquosReport
Your board is happy to report another strong performance in the year ending 31 May 2018 Prudent management and good fundamentals meant we were in a position to make an interim cash rebate of $1750 cash per tonne in June followed by a final rebate of $2950 to be paid in August Profit before rebate was a healthy $63 million from our continuing operations
It is worth noting that Ravensdown is not here to maximise profit at the expense of our natural environment safety or our local communities As a co-operative whose purpose is to enable smarter farming for a better New Zealand we seek to optimise profit in a sustainable way
This means returns for shareholders take many forms including new products expertise and technology that help them reduce environmental impact and optimise value from the land We are pleased to be able to pay a strong rebate to transacting shareholders but we believe neither the profit nor rebate are reliable measures of our co-operative We are determined to report measures of progress openly and transparently in the spirit of Integrated Reporting
In August 2017 Ravensdown threw its weight behind the ldquoWater Pledgerdquo which was signed by several prominent agri-sector leaders as a commitment to swimmable waterways Since then we have
Introduced a new ClearTechreg effluent treatment system that has the potential to reduce the dairy sectorrsquos fresh water use by 42 billion litres
Continued to build the largest farm environmental consultancy and develop the largest team of certified nutrient management advisors in the country
Deployed HawkEyereg technology that will help farmers see and show how they are complying with environmental requirements
Looking ahead we are in lockstep with the agencies and ministries that have come together to develop the action plan for water quality that arose out of the Land and Water Forum We aim to help our customers maximise nutrient efficiency so we focus on losses that can occur and recommend a sweetspot of the right rate of the right product in the right place and time Many of the examples in this Stakeholder Review are directly supporting good farming practice
My fellow directors deserve credit for setting the bar high in terms of identifying Ravensdownrsquos reason to be here Enabling smarter farming for a better New Zealand is a call to action as well as a common purpose that has galvanised the team
Irsquod also like to thank Tony Reilly for his 14 years of service as a Ravensdown director ndash a phenomenal achievement as he retires from that role He generated respect for his well-considered contributions and ran the Remuneration and Appointments Committee during his time as its Chair
As part of an ongoing commitment to review our board structure we will be presenting some proposed changes to our constitution at the annual meeting this year This will see the composition of the board change over the next two years from eight area-elected and two independently appointed directors to six area-elected and three appointed directors
I would like to acknowledge the contribution of the Ravensdown team and its supply and research partners The leadership team ably directed by CEO Greg Campbell has done a fantastic job communicating and implementing the strategy that was determined by the board
CH
AIR
To view video please visitravensdownconzintegratedreporting
11Johnlsquos Report ndash ChairRavensdown Stakeholder Review 2018
OUR AIM IS TO HELP OTHERS REDUCE THEIR ENVIRONMENTAL IMPACT AND WE MUST LOOK IN THE MIRROR AND LOWER OUR OWNGREG CAMPBELL CEO
12 Gregrsquos Report ndash CEORavensdown Stakeholder Review 2018
Gregrsquos Report ndash CEO
Ravensdown has delivered another strong result and Irsquom enormously proud of the teamrsquos efforts and humbled by the support from shareholders
While this has been a consequence of a deliberate consistent strategy I see this fifth year of back-to-back progress as preparing the ground for a fundamental change that is needed within the agri-sector in general and within our co-operative in particular
The challenge facing so many businesses is how to thrive knowing natural resources are limited and need protecting while energy consumption emissions and water use need to be tackled Ravensdown is not just facing up to that fact but embracing it We are determined to help farmers manage their nutrients better
For us this is what lsquosmarter farming for a better New Zealandrsquo looks like Our aim is to help others reduce their environmental impact and we must look in the mirror and lower our own Being welcomed into the Sustainable Business Council last year joining the Climate Leaders Coalition and reporting our carbon emissions for the first time is just the beginning
The signals are strong The disruptive trends are many Societyrsquos expectations are ever higher
While we donrsquot pretend to have all the answers we must and will rise to the challenge The ambition has got to be that we could all look our grandchildren in the eye and say we tried our best to leave the planet in at least as good a shape as we found it Our staff are engaged with this higher purpose as shown by our staff engagement survey
Like last year this Stakeholder Review describes whatrsquos going well and where we need to do better It focuses on what matters to a variety of stakeholders and outlines how we add value both now
and into the future It is best read alongside our annual report which summarises our audited accounts for the year up to 31 May 2018 There are also videos on the website giving context to our story
Our shareholders have told us the best way to consider this co-operativersquos performance is to look at a range of inter-connected indicators and take a rounded view For example product quality matters and does not continue to occur or improve without investment And if we do not invest in the knowledge of our people the quality of advice would fall just as our physical assets would decline if we didnrsquot invest in maintaining them
It would be easier to ldquojog alongrdquo not trying to address asbestos in our stores and manufacturing facilities But we wouldnrsquot be doing our job if we just kicked the can down the road for future shareholders to bear A lsquohead in the sand and hope for the bestrsquo approach would represent a massive risk and would guarantee opportunities would be missed
Being clear-eyed about our role in the world the challenges we are facing and transparency of failure to hit targets is what this co-operative commits to We feel this fronting up is the best way to serve past current and future shareholders and contribute to the betterment of New Zealand
Investing in our network
For an organisation moving well over 1 million tonnes of granules minerals and rock around dust is always going to be an issue needing to be managed Apart from being a potential nuisance or hazard to staff and neighbours dust can also affect product quality through cross contamination As part of our commitment to creating a safe and healthy work environment we are focussing on dust management at our sites
CEO
GregrsquosReport
13Gregrsquos Report ndash CEORavensdown Stakeholder Review 2018
We have been busy installing dust suppression cones covers extractors doors roading and enclosures Good housekeeping handling protocols and quality imported or manufactured product also go a long way to cut dust occurring in the first place
Wersquore also looking at our stormwater which has the potential to contribute to the nutrient load into local waterways We need to manage this carefully throughout our network and there is much more we can and must do We have a number of new initiatives in place For example we are proud of the new store in New Plymouth which is showing the way with a filter pond system
Safety has yet again been a main area of focus and investment Ravensdown was proud to receive commendation from Worksafe for the way we worked with their team to resolve some issues we had with serpentine superphosphate
We are making strong progress through a long-term $17 million asbestos replacement programme and are already seeing the benefits to product quality as the replacement roofing makes the stores lighter and drier The health benefits of asbestos removal for neighbours and staff plus the more earthquake resilient buildings are harder to see but no less important
We know quality matters to our customers and spreaders For the past three years a consistent 82 have stated that fertiliser quality is excellent or very good and this means there is still room to improve from a high base
Environmental growth
Since starting in 2013 our environmental consulting business has delivered more than 33000 contracted hours of effort helping farmers with their mitigations and compliance needs The specialists also assist local and regional government deliver on their objectives while we support customers with practical responses to regulatory developments
We are now the largest farm environmental consultancy in New Zealand and the year ahead will all be about cementing our position as leaders and developing the team so the advice remains first rate We will also look for integration opportunities with our field-based team of agri managers
This is important as we know our customers trust the advice provided ndash our customer survey revealed that over 90 trusted the advice they received and agreed it was based on sound science
We will be structuring the Environmental team around three service streams
1 Regulatory compliance including our ldquoworry-freerdquo service where farmers ask us to take on all the steps involved in progressing or protecting a consent
2 Farm Systems Analysis where experienced highly trained specialists provide tailored advice for planning the future of the farm business
3 Integrated Catchment Management where we help farmers and local community members working together to protect their waterways
We are now the largest farm environmental consultancy in New Zealand and the year ahead will all be about cementing our position as leaders and developing the team so the advice remains first rate
To view video please visitravensdownconzintegratedreporting
14 Gregrsquos Report ndash CEORavensdown Stakeholder Review 2018
Subsidiary Aerowork took delivery of new bi-directional loaders while commissioning new maintenance software The staff of Aeroworkrsquos helicopter spraying operation bought that part of the business and continue to service Ravensdown and non-Ravensdown customers
New technologies that will boost automation and efficiency include the JD EdwardsOracle project that reduces manual processing HawkEyereg maps and records help farmers with making decisions and tracking actions C-Dax are rolling out their PastureMeter robot
The Nelson store was one of several buildings to benefit from the long-term asbestos removal programme New loaders were delivered to several locations
Demand for products and services
It was a record year for agrichemicals which are so important in protecting food grown for animals and humans Our seed product lines are also in demand as they too had a record year This all shows the agronomy offer is strong and our technical expertise is sought after The spreading ventures were busy but somewhat disrupted by the weather
Facing difficult trading conditions volumes of our animal health products were slightly down Wholly owned subsidiaries C-Dax and Aerowork had a profitable year The laboratory ARL continued to contribute positively
Lime tonnages were up as farmers looked to condition their soils and fertiliser tonnages were up with a significant contribution from new customers buying our products and industrial users buying more urea
Our joint venture Ravensdown Shipping Services provides added control in our supply chain Disruption to New Zealandrsquos supply of quality phosphate rock is a real risk to the agri-sector and was highlighted last year when a non-Ravensdown shipment of phosphate rock was seized in South Africa
We hosted a delegation from the company that supplies phosphate rock from the non self-governing territory of Western Sahara They outlined how many of the local Saharawi people are benefitting from that suppliers social development programmes and how many familiesrsquo livelihoods depend on the continuing legal trade in rock from that part of the world It seems clear that no group of activists speaks for all Saharawi We support the United Nations in its efforts for a solution to this long-running complex political dispute and will continue to monitor the activities of our supplier
Innovation progress
Our Primary Growth Partnership programme investigating improved aerial spreading precision is at the three-quarter mark on its seven-year journey We partnered with Massey to develop the AirScanreg technology which uses a hyperspectral camera to scan 1000ha an hour and provide several layers of information for analysis Vegetation soil fertility and economically optimal fertiliser application layers can then be provided for an evidence-based plan that can be sent to the IntelliSpreadreg-enabled aircraft
Sixty six farms have now utilised IntelliSpreadreg where computer-controlled hopper doors apply fertiliser where it is needed instead of where it is not So far 14 of land on those farms was excluded from application because it was ineffective culturally sensitive or environmentally vulnerable Avoiding this land in a way that is safer for pilots is a win-win for productivity and the environment
Work ahead involves continuing validation work testing that actual results match the modelled and scanned results We are also testing algorithms and systems that can verify placement rather than only indicating where the door opened or closed Our fifth Aerowork plane to be equipped with the IntelliSpreadreg system will take flight in Whanganui
In other developments C-Daxrsquos robot version of the PastureMeter will be launching in 2019 and we continue our investment through the Fertiliser Association of New Zealand into the OVERSEER nutrient modelling tool We also launched the ClearTechreg effluent treatment system that has the potential to drastically reduce water use in the dairy sector
Efficiency is the key
We repeated throughout the year what we started to say in last yearrsquos Stakeholder Review Sales tonnage is not the key performance metric for this co-operative Indeed in those situations where the science showed that the farmer and environment would gain from applying less fertiliser then that was a win for Ravensdown
Our coated urea product N-Protectreg saw significant growth on last year Compared to uncoated urea this Fertmark-accredited product reduces nitrogen emission to the air and keeps more nitrogen available to the plant In a ldquonitrogen-constrainedrdquo world which is also sensitive to phosphate loss we would expect to see strong growth in this ldquosmart fertiliserrdquo category of products
This is an important way we can help with smarter farming and customers and staff are engaged with this approach In the past four years we have welcomed 1900 new customers to the Ravensdown ranks
I thank our former General Managers of Operations and Organisational Development Kevin Gettins and Tracey Paterson for their contribution to the leadership team and welcome their replacements Stephen Esposito and Katrina Benedetti Forastieri
Ravensdownrsquos contribution to premium food creation in New Zealand was celebrated at two all-staff events early in our financial year Morale remains high with staff engagement levels now in the top quartile of NZ companies that survey with Aon Hewitt
We continue to engage with a variety of stakeholders and have achieved a lot on their behalf I thank the whole team for their contribution and I know they are up to the challenge ahead Volatility and uncertainty are increasing around the world But the company is better positioned than ever to deliver value now and into the future
15Gregrsquos Report ndash CEORavensdown Stakeholder Review 2018
Financial commentary
Good financial performance and a healthy profit before rebate and tax of $63 million from our continuing operations allowed us to invest in areas aligned with our strategic priorities and continue delivering enduring value for stakeholders Our discontinued operations made a loss of $ 08 million after tax
The strong result enabled us to pay a full rebate of $47 per tonne which includes the interim cash rebate announced in March 2018 Your co-operative is retaining the $7 million profit to reinvest in the business in order to support our smarter farming purpose
Revenue was up as underlying volumes increased and margins were maintained at sustainable levels
Total expenses were up by $3 million mostly comprising an increase in sales and marketing expenses and the RampD component of operating expenditure This rise was consistent with our focus on enabling smarter farming which meant recruitment of environmental consultants maintaining the development programme that fast-tracks the training of new recruits and investing in research into new products and capabilities
The profit was actively impacted as we continued our asbestos removal programme spending $2 million in 201718 This is the fourth year of our programme Ravensdownrsquos broader capital reinvestment programme has led to an increase in non-cash depreciation
Equity has increased by $23 million to $429 million Our equity ratio before rebates increased from 73 to 78 After rebates our equity ratio continues to remain strong Total assets rose to $605 million We held more inventory than last year as a deliberate decision was made to import certain raw materials to mitigate possible short-term supply chain disruption
Property plant and equipment rose by $20 million on the back of continued reinvestment and new infrastructure projects including finishing the New Plymouth store We committed $2 million to further improvements that benefit health and safety
Intangible assets rose by $5 million with drivers being developments in our Enterprise Resource Planning software ClearTechreg and digital technologies such as HawkEyereg and aviation maintenance software RAMCO
Investments like these were made possible by a very positive operating cashflow of $98 million This consistently strong performance assists us to fund our capital investments
Bank debt reduced and trade payables increased due to the fact we held slightly more inventory and achieved more favourable payment terms with overseas suppliers
The board remains mindful of the need to provide financial returns and to maintain financial strength so the co-operative can reinvest in value-driving initiatives
As the business model on page 18-19 shows financial capital is one of six resources that we have an impact on and are impacted by The six are interconnected and need to be considered and reported on in an integrated way
The value created from financial capital is economic returns in the form of rebates to our shareholders and profits retained for future investment Economic returns are impacted by our investment in RampD technology infrastructure improvements our environmental initiatives and training our people This increases intellectual manufactured natural and human capitals in such a way as to ensure longer-term value is created
16 Financial CommentaryRavensdown Stakeholder Review 2018
Financial Commentary
-20
0
20
40
60
80
2014 2015 2016 2017 2018
NET PROFIT ($M)
Net prot before rebate and tax from continuing operations
Net prot after rebate tax and discontinued operations ($m)
73
19
10
46
62
51
1
63
7
-11
0
10
20
30
40
50
2014 2015 2016 2017 2018
NET CAPITAL EXPENDITURE CASHFLOW ($M)
21
3033
46
39
0
100
200
300
400
500
2014 2015 2016 2017 2018
TOTAL EQUITY ($M)
357380 395 406
429
0
1
2
3
4
5
2014 2015 2016 2017 2018
RESEARCH AND DEVELOPMENT ($M)
29
34
40 39
47
0
40
80
120
160
200
2014 2015 2016 2017 2018
OPERATING CASHFLOW ($M)
185
110 106
60
98
0
10
20
30
40
50
60
2014 2015 2016 2017 2018
SHAREHOLDER RETURN ($t) (including tax credits)
373
8
500
0
410
0
450
0
470
0
0
20
40
60
80
2014 2015 2016 2017 2018
EQUITY RATIO ()
6571
75 73 71
00
05
10
15
20
25
30
2014 2015 2016 2017 2018
ASBESTOS REPLACEMENT ($M)
2422
26
21
-20
0
20
40
60
2014 2015 2016 2017 2018
NET BANK DEBT ($M)
49
6
-8
39
28
OPERATING CASHFLOW ($M)
ASBESTOS REPLACEMENT ($M)
NET CAPITAL EXPENDITURE CASHFLOW ($M)
NET BANK DEBT ($M)
-20
0
20
40
60
80
2014 2015 2016 2017 2018
NET PROFIT ($M)
Net prot before rebate and tax from continuing operations
Net prot after rebate tax and discontinued operations ($m)
73
19
10
46
62
51
1
63
7
-11
NET PROFIT ($M)FROM CONTINUING OPERATIONS
RESEARCH AND DEVELOPMENT ($M)
SHAREHOLDER RETURN ($T) (INCLUDING TAX CREDITS) TOTAL EQUITY ($M) EQUITY RATIO ()
During 2014 our focus was on operating cashflows as we restructured our business
Increase in profit reflects an increase in volumes sold
We have continued to add shareholder value with increasing total equity
We are committed to proactively replacing asbestos throughout our network
Comprises the operating costs of research and the costs of supporting development of new initiatives
We have maintained the financial strength we have rebuilt over recent years
Year-end debt remains within a low sustainable band
Capital investment returns to our normal reinvestment programme Includes investments in intangibles
For the third year in a row we have returned cash back earlier with an interim rebate
17Financial CommentaryRavensdown Stakeholder Review 2018
CO
LLAB
ORA
TION INN
OV
ATI
ON
INTEGRATION
BUY SHIP
MAKE STORE
BUILDINGTRUST
MEASURE MAP MONITOR
TEST ADVISE
PRECISION APPLICATION
TRAINING AND DEVELOPMENT USE AND DEVELOP
TECHNOLOGY
RESEARCH ACTIVITIES
How we define and create value
RESOURCES
EXTERNAL FACTORSACTIVE GOVERNANCE AND RISK MANAGEMENT
HUMAN CAPITAL
FINANCIAL CAPITAL
MANUFACTURED CAPITAL
INTELLECTUAL CAPITAL
NATURAL CAPITAL
SOCIAL AND RELATIONSHIP CAPITAL
18 Business ModelRavensdown Stakeholder Review 2018
VALUE CREATED
REDUCED ENVIRONMENTAL IMPACTS (see pages 23-25)
ENGAGED STAFF IN A SAFER ENVIRONMENT (see pages 30-33)
ECONOMIC RETURNS (see pages 16-17)
STRONGER COMMUNITIES (see page 25)
OPTIMISED VALUE FROM THE LAND (see pages 26-29)
RELIABLE SUPPLY OF QUALITY AGRI-PRODUCTS (see pages 26-29)
LEADING TECHNOLOGY SCIENCE AND INFORMATION (see pages 34-41)
TO ENABLE SMARTER FARMING FOR A BETTER
NEW ZEALAND
KA PŪKEKOTIA A RONGOMĀTĀNE KA POHO
KERERŪ A AOTEAROA
19Business ModelRavensdown Stakeholder Review 2018
Why wersquore here
HOW WE DELIVER ON THAT PURPOSE
We provide the products expertise and technology to help farmers reduce environmental impacts and optimise value from the land
New Zealand exports 95 of the food that it grows This can be seen as a net export of the nutrients embedded in the food because plants have extracted what they need from the soil Ravensdown helps return those key nutrients by supplying the essential elements that all plants whether eaten by humans or livestock need to grow
As a farmer-owned co-operative our commitment as nutrient efficiency specialists is to enable our customers to supply the necessary amount of nutrients ndash no more no less ndash and help minimise losses for the benefit of the farm and the environment This takes the form of services like those listed on the opposite page
WHERE ARE WE PRIORITISING
Quality agri-products such as Kiwi-made superphosphate imported fertilisers aglime animal health seeds and agrichemicals are the backbone of our product offering
Certified nutrient management advisors and environmental consultants are backed up with cutting-edge technologies Special aerial cameras that can assess soil nutrients remotely or software that shows where best to tackle potential phosphate run-off are just two examples
Science is the foundation for all our advice and innovation We invest in research and collaboration with universities and Crown Research Institutes supporting knowledge-sharing conferences and publish papers in peer reviewed journals
Enabled people are the most effective people In a fast-changing sector we focus on the ability of our teams to adjust and respond so they can help get the job done
Trusted and leading is how we set out to be seen We know that nothing less than doing the right thing day in day out is the best way to achieve this
Our stakeholders want to create a better New Zealand and we see our role as helping them
achieve that by enabling smarter farming
Smarter farming can deliver stronger rural communities reduced environmental impacts and growing prosperity for the country as a whole
Smarter farming is about challenging all aspects of farming knowing improvements are always possible and definitely needed
We canrsquot help with smarter farming without working smarter ourselves We need to keep innovating and changing so that we can continue to walk the talk
20 Strategic FrameworkRavensdown Stakeholder Review 2018
Strategic Framework
In developmentExisting Service
KE
Y
DIAGNOSTIC AND PREDICTIVE TOOLS Analytical Research Laboratories
Physical test results for soils and plants measure levels and validate predictive models
Robust models Predictive tools improve decision making about phosphate-loss mitigation or nitrogen use efficiency
Aerial sensing Scanning soil nutrient levels and vegetation from aircraft
ADVISORY SERVICES Nutrient Budgets and
good farming practice On-farm certified advisors who maximise nutrient use efficiency
Environmental Impact Advice Largest team in NZ specialising in farm environment planning and mitigating farm impacts
WATER MITIGATION ClearTechreg
Dairy effluent treatment system that could reduce fresh water use by 17000 Olympic-sized swimming pools a year
Integrated Catchment Management A collaborative multi-discipline approach to environmental management at a catchment level
APPLICATION AND PLANNING IntelliSpreadreg
Computer-controlled topdressing aircraft doors adjust spreading rate and avoid sensitive areaswaterways
Precision spreading GPS guided certified groundspreaders reduce risk of under- or over-application of nutrients
Precision blending Smart fertilisers including N-Protect with coating that reduces gaseous emissions
HawkEyereg Visual mapping and decision-making tool that brings all information and records together
How our services reduce environmental impacts
21Strategic FrameworkRavensdown Stakeholder Review 2018
88 SPENT ON DIRECT PURCHASES FROM LONG-TERM PARTNERS WITH SUPPLY CONTRACTS
ENGAGEMENT SURVEY
LONG TERM PARTNERS WITH SUPPLY CONTRACTS
Ravensdown our key suppliers and ultimately our customers benefit from our strategy to have long-term relationships
When partner and preferred supplier performance is high we reward that with our loyalty and ongoing business Expectations are clear and measures are in place so we can provide detailed feedback where we would like improvements to be made With a select few partners we are able to have a deeper multi-levelled relationship and collaborate in areas other than the day-to-day business
Trust is at the heart of long-term relationships We work hard on that with our key suppliers We will be seeking more direct feedback on our performance and to see what we can do to cement our aspiration to be ldquocustomer of choicerdquo for these suppliers We will continue to collaborate internally and with our supply partners to bring new technologies and innovations to life in our pursuit of smarter farming
We survey our staff on a variety of topics as a way to understand where we are doing well and areas to work on
Conducting our survey through Aon Hewittrsquos lsquoBest Employerrsquos Programme allows us to be measured against the best rated employers in Australia and New Zealand
Our goal is to be one of the top five employers of choice and the trends behind these surveys are one important indication of whether we are on track
Our overall engagement lifted 2 across the company to see us meeting the threshold for the ANZ Top Quartile of Aon Hewittrsquos Best Employers
5040
30
20
100
80
6070
90100
Bottom Quartile
Top Quartile
2018 ENGAGEMENT SCORE(2017 66)
68
Moderate Zone
Earning the right to lead
Ravensdown has many stakeholders Customers employees suppliers neighbours ndash all expect us to continue to do what we said we will do Building a resilient relevant business
is a strategic priority and of course this means change Throughout this change we will track our carbon footprint staff morale and customer goodwill
22 Trusted and LeadingRavensdown Stakeholder Review 2018
Trusted and Leading
Over time measures will be expressed as total tonnes of carbon dioxide (CO2) and CO2 per unit of output such as fertiliser tonnage
Mine to Port is the energy used in the transfer of materials from the source mine or plant to the Ravensdown ship
More than three quarters of our emission profile is represented by shipping As a ship charterer we look forward to the carbon reduction commitments being made by the international shipping industry becoming a reality
Manufacturing and distribution includes ship-to-store emissions in New Zealand and domestic operations Because the process of manufacturing superphosphate generates electricity our three acid plants can contribute electricity to the national grid
This electricity counts as a credit to our emissions profile The category also includes coal used in lime drying and fuels for New Zealand distribution to the stores network Aerial spreading entails the aerial operations that are controlled by Ravensdown
As a signatory to the Sustainable Business Councilrsquos Climate Leaders Coalition Ravensdown will actively seek to monitor reduce and report on its carbon footprint
The greenhouse gas inventory currently excludes all Joint ventures and C-Dax Limited
Limited assurance has been provided for our greenhouse gas emissions inventory by Ernst amp Young New Zealand Limited The Limited assurance statement is available in our integrated reporting website httpsintegratedreportingravensdown conzcontentdownloadsAssuranceReportpdf
154407 tCO2e
TOTAL CARBON FOOTPRINT 2017
MINE TO PORT501 tC02e
INTERNATIONAL SHIPPING117579 tC02e
AERIAL SPREADING5215 tC02e
MANUFACTURINGAND DISTRIBUTION31112 tC02e
Carbon footprint For the 2017 calendar year Ravensdown has compiled its first carbon footprint report focusing initially on its
own operations rather than upstream or downstream activities of its suppliers or users of its products
23Trusted and LeadingRavensdown Stakeholder Review 2018
There were four breaches of resource consents or general environmental rules in 201718
1 Hinds store had a non-compliance letter after Environment Canterbury reviews of consent compliance in February 2018 It related to aspects of a 2008 consent that had not been fully implemented By April the site was compliant with its resource consent
2 Christchurch Works is in the Hayton Stream catchment The City Council holds a stormwater consent with Environment Canterbury An infringement notice and fines totalling $1500 were incurred for a stormwater escape incident that the company reported
3 Napier Works ndash on 30 May 2018 a hole developed in a fibreglass pipe carrying acidic scrubber liquor from the manufacturing process The pipe was close to the main road Clean up of the four- minute emission entailed shutting the road for 35 hours Drains were protected and clean-up liquid was returned to the plant
4 Napier Works ndash in the April 2018 acid plant start up the company notified the Hawkersquos Bay Regional Council that it had breached National Environment Standards for sulphur dioxide emissions to air The short-lived breach has been addressed by venting to a higher point In relation to the incident an infringement notice and an abatement notice were issued in July 2018
In addressing a noncompliance letter from last year the Timaru store and Environment Canterbury have been working closely on understanding stormwater and seepage-related issues including isotopic testing currently underway
EMISSIONS OVER THREE SITES
Across our manufacturing sites we have reported on our atmospheric emissions for over 18 years We monitor state any breaches and record any interventions
Full details by site can be seen in the Operations Environmental Report 2018 on the company website
00
05
10
15
20
2014 2015 2016 2017 2018
kg S
O2
tonn
e su
per
0000
0001
0002
0003
0004
0005
0006
2014 2015 2016 2017 2018
kg F
ton
ne su
per
STACK FLUORIDE DISCHARGED TO AIR (KG F PER TONNE OF FERTILISER MANUFACTURED)
SULPHUR DIOXIDE DISCHARGED TO AIR (KG SO2 PER TONNE OF FERTILISER MANUFACTURED)
2419 2220172018 2016
NET PROMOTER SCOREreg
MORE PRECISION BLENDING
The co-operativelsquos two precision blending plants allow high quality blends to be made for specific farm requirements
At the Christchurch precision blending plant proof of the benefits on the new Surflex technology can be seen in the statistics on blend accuracy Blends were dispatched with an average variation from that ordered weight of only -006 with a tight standard deviation of the variation at 104
Customers continue to show trust in Ravensdown through their likelihood to recommend us to a friend or colleague
The Net Promoter Scorereg taken from our annual Customer Satisfaction Survey showed 42 promoters against 23 detractors The 2018 score was comparable to our long-term average but fell from 2017 which was a year of growing customer service expectations and some known service issues
Engagement with our stakeholders is a vital part of our efforts to learn what matters to them and deliver on that
Images on opposite page1 Environmental consultant John Holmes gets his hands dirty
at one of the Lend a Hand days Each employee was given a volunteer day to help out in a local community
2 Chief Scientific Officer Dr Ants Roberts leads the children of Pukekohe into the local soils
3 Agri Manager Rei Marumaru is on hand as a shareholder takes a virtual reality tour around the company
4 Technical Development Manager Mike White presents to a delegation from Precision Agriculture Association of New Zealand
5 Open days throughout our manufacturing sites attracted plenty of neighbourly interest
6 A suppliers cargo is scrutinised as part of Ravensdownrsquos robust biosecurity system
7 General Manager Innovation and Strategy Mike Manning talks nutrient management and good farming practices with Minister for Primary Industries Damien OrsquoConnor
8 Our staff at Analytical Research Laboratories took delivery of two robots this year
9 New Zealand Dairy Industry Awards (winners shown) FMG Young Farmer Contest and Agri Women Development Trust were the largest sponsorships in a portfolio that included hundreds of organisations
24 Trusted and LeadingRavensdown Stakeholder Review 2018
1
4
6
8
5
7
9
2 3
25Trusted and LeadingRavensdown Stakeholder Review 2018
The Fertmark programme was set up in 1992 to give New Zealand farmers confidence in the chemical quality of fertiliser and associated claims The scheme is managed by the farmer controlled Fertiliser Quality Council
Ravensdown has the highest number of Fertmark product registrations of any company These products are independently audited every six months
All agricultural compounds require authorisation under the ACVM Act 1977 either by registration or by exemption
FERTMARK STANDARDS
OF ALL ANIMAL HEALTH AND AGCHEM PRODUCTS ARE EITHER REGISTERED OR APPROVED BY EXEMPTION SO MEET ACVM REQUIREMENTS
938 932
939971
OF RAVENSDOWN FERTILISER TONNAGE SOLD HAD FERTMARK REGISTERED COMPONENTS
OF RAVENSDOWN LIME TONNAGE SOLD WAS FERTMARK REGISTERED
20172018 2016-17
2016-17
100
20172018
Products that fuel food creation
Whether itrsquos fertiliser lime seed agchem or animal health products farmers and growers need products that are fit for purpose suitable for New Zealand conditions and available when needed With so many moving parts and interactions across a global supply chain
wersquore determined to keep getting it right
26 Quality Agri-ProductsRavensdown Stakeholder Review 2018
Quality Agri-Products
Particle sizing distribution
Particle size is a crucial quality metric The ideal sized granule will improve coverage and spreading efficiency and reduce dust Some variation is needed but either extreme will have implications for the environment and for precision spreading
As indicated from the graphs Ravensdown have set a target particle-sizing band for each product (superphosphate 05 mm to 56 mm and urea 2 mm to 48 mm) The target is to ensure that we provide high quality products and Ravensdown continues to improve our focus on achieving ideal particle sizing
SUPERPHOSPHATE PRODUCT SIZING 2015 - 2018
UREA PRODUCT SIZING 2015 - 2018
Band 2015 - 2016 2016 - 2017 2017 - 2018
KE
Y
05mm0mm 1mm 14mm 2mm 28mm 4mm 48mm 56mm 67mm0
10
20
30
40
50
60
70
80
90
100
Cum
ulat
ive
P
assi
ng
Target setting05mm0mm 1mm 14mm 2mm 28mm 4mm 56mm 67mm
0
10
20
30
40
50
60
70
80
90
100
Cum
ulat
ive
P
assi
ng
Target setting
27Quality Agri-ProductsRavensdown Stakeholder Review 2018
In addition to our low-risk import scheme we periodically assess preferred suppliers against criteria including
Ethics and alignment to our Supplier Code of Conduct Delivery performance Collaboration Meeting quality specifications quality improvements Innovation
Ravensdown continues to develop enduring relationships that deliver long-term sustained value to both parties We will increase our focus on performance and relationship management A few key supplier partnerships will be further nurtured and collaboration will be at the heart of this We will review and modify our evaluation criteria to place more emphasis on sustainability
We continue to work with our suppliers to address opportunities to improve product quality one of which is improving the management of product through our own supply chain in a consistent manner
Ravensdown has invested in independent annual audits of bulk fertiliser suppliers for over five years Our system meets the highest standards approved by MPI and ensures consistent quality and low risk biosecurity
Fertiliser annual audit
Quality and biosecurity check
External independent verification authority
Our entire supply chain from source is independently audited annually and assessed as a low-risk biosecurity threat and each shipment follows strict criteria This includes stringent inspection of shipsrsquo holds prior to loading This means that when the vessel reaches New Zealand it can commence discharging straight away While there is additional cost at the load port this is in the main offset by not having to wait in New Zealand prior to discharging
Ravensdown will continue to invest in our annual supply chain audits to ensure we have low risk sourcing and consistent high-quality product We understand the importance so take all measures to mitigate biosecurity risk to New Zealand As we identify new suppliers we will ensure we qualify them to the same high standards
From time to time we import product from an alternate supplier either as a trial or to meet unexpected seasonal demand In these circumstances we liaise closely with MPI and product is subjected to normal MPI clearance procedures at the New Zealand border This year we imported urea and RPR in this way accounting for 3 of our total imported volume
OF BULK IMPORTS ARE LOW RISK (201617 100)97
LOW-RISK IMPORTS AND BULK VESSEL QUALITY
BULK VESSEL FERTILISER IMPORTED MET OUR SPECIFICATION FOR PHYSICAL AND CHEMICAL QUALITY (201617 95)94
85 OF INTERNATIONAL SUPPLIERS PERFORMANCE IS EVALUATED
Quality of products are assured through a continuous improvement culture a long-term programme of investment and systematic development by a team of technical operations and process engineers at each of the three plants
INVESTMENT IN INFRASTRUCTURE
Major projects are organised centrally to mitigate risk Improvements to the store network such as roofs and doors as well as conveying blending and loading systems all improve the quality of the product used by spreaders and farmers
INVESTED IN OPERATIONS AND STORES (201617 ndash $302M)
$216m
28 Quality Agri-ProductsRavensdown Stakeholder Review 2018
CASE
STU
DY
Producing quality food for humans or livestock demands quality inputs And thatrsquos the driving passion of Ravensdown Procurement Manager Chad Gillespie
Chadrsquos been with us for more than six years on a mission to deliver consistent ndash and ever-improving ndash product quality ldquoIt really starts with understanding the customer needs and then selecting the best product suppliersrdquo advises Chad ldquoSo wersquove worked hard on developing a clear evaluation criteria Then itrsquos important to keep monitoring and providing feedback including at least two face-to-face meetings a yearrdquo
With suppliers located around the globe Chad and his team travel frequently But proper oversight is essential when products have long journeys to market ldquoA typical example is ureardquo says Chad ldquoIt comes from Saudi Arabia where it goes to a port store facility Well send a vessel to get loaded then it takes around 30 days to transit to New Zealand but the journey is far from over When it arrives it typically discharges into three to five port stores Itrsquos put into hoppers using the ships cranes then onto trucks and sent to stores From there it may be bagged up blended coated or loaded as a straight product onto another truck and taken to farm Or it could go to another market store before being sent out onto farmrdquo
Maintaining product quality during all this is a constant challenge ldquoUntil now monitoring at sea has mostly been confined to checking
WErsquoRE ALL ABOUT PRECISION AGRICULTURE AND THAT DEMANDS CONSISTENT QUALITY
sailing progress via GPSrdquo says Chad ldquoBut soon well be installing data loggers in shipsrsquo holds recording things like temperature and humidity during transit
ldquoWhen product is handled its all about retaining the physical characteristics and not introducing any contaminantsrdquo he adds ldquoOur logistics and stores people are focussed on providing the best storage and handling to minimise crushing of granules and to ensure no external moisture is introduced Stock rotation is also important Urea is a very challenging product that can take in and expel moisture easilyrdquo
Product characteristics arenrsquot the only challenges facing Chadrsquos team More is expected across the board ldquoFarmers always expect that the product will actually do its job But I think more recently theres an expectation that well develop solutions to help with their environmental challengesrdquo he says ldquoOne of our values is putting the customer at the centre of everything we do We also have some pretty clear priorities including our focus on product quality In itself it will help farmers with environmental challenges Wersquore all about precision agriculture and that demands consistent qualityrdquo That precision helps farmers get optimal yield with lower inputs helping meet consumer expectations of quality food
produced with lower environmental impact Our N-Protectreg coated urea can help to lower environmental impact
Another challenge one frequently in the public eye is biosecurity ldquoMinimising biosecurity risk has been a priority in Ravensdown for over six years nowrdquo says Chad ldquoWith time and effort weve developed a very robust system in terms of fertiliser importation involving supplier audits every yearrdquo
More collaboration and engagement also figure in Chadrsquos quality quest ldquoTo improve product quality we need suppliers on-side as well as neighbours the wider community local authorities and most importantly our peoplerdquo
Elsewhere its about more direct control One example being Ravensdown Shipping Services ldquoOur shipping joint venture helps source efficient vessels that are fit for purpose So we can be sure theyrsquore reliable they turn up on time and most importantly theyre cleanrdquo
Collaborative relationships empower our people and suppliers to be open and pay greater attention to detail At Ravensdown ensuring the highest product quality means more is expected of our people than ever before Itrsquos a challenge theyrsquore more than up to
The many challenges of delivering a quality product
To view video please visitravensdownconzintegratedreporting
29Quality Agri-ProductsRavensdown Stakeholder Review 2018
43
53
REPORTED HAZARDS AND INCIDENTS ASSESSEDINVESTIGATED WITHIN 48 HOURS
CORRECTIVE ACTIONS TO MANAGE HAZARDS AND INCIDENTS COMPLETED ON TIME (ON OR BEFORE THEIR DUE DATE)
We have set two key performance measures to ensure that we manage our hazards and incidents in a timely manner These measures have been chosen because they build trust in the system Timely assessment and management encourages people to report issues as they know they will be promptly addressed
The jump towards our 2019 target is expected because of changes made to the ways in which incidents are reported and escalated up through management levels Data on overdue hazard assessments will also be available
Corrective actions are determined to manage hazards and incidents to protect people from harm Corrective actions were taken in the majority of cases ndash often this was done immediately without the need to raise a formal corrective action All actions relating to serious hazards or incidents will be completed on time
HAZARD AND INCIDENT MANAGEMENT
TARGET 2019
TARGET 2019
201718
201718
gt90
gt90
1234
REPORT
HAZARD AND INCIDENTS 4 STEP APPROACH
ASSESS THEIR RISK
IMPLEMENT CORRECTIVE PREVENTATIVE ACTIONS
CHECK ACTIONS ARE EFFECTIVE
Reporting 201617 201718
LTI 3 8Medical Treatment 33 33
Restricted Duty 1 2First Aid 18 36
Property damage 85 88Close Calls 80 88Hazards 90 104
A broad strategy is in place intended to manage risks to health and safety of our people and others
For this report we include metrics on proactive hazard management incident reporting and corrective action
HEALTH SAFETY AND WELLBEING
People with ambition for better
Over 642 employees and many more contractors make up a powerful extended team Collective wisdom is put to a common purpose New insights are built every day But enabling people takes constant focus and a positive safety oriented culture
30 Enabled PeopleRavensdown Stakeholder Review 2018
Enabled People
Lost time amp recorded injury frequency rates
At Ravensdown we genuinely care about the safety and wellbeing of our people and our extended family throughout the community
Rolling 12 monthly LTIFR is a calculation used to measure the average number of lost-time injuries (those injuries that are serious enough to require time off work) over the past 12 months The average has decreased from 148 to 123 representing a 162 decrease
This is because of a more proactive approach to identifying and managing hazards and encouraging reporting of incidents and close calls so that they can be investigated to prevent a recurrence and subsequent injury
Rolling 12 monthly TRIFR is a calculation used to measure the average number of recordable injuries (those injuries that are serious enough to require medical attention or more) over the past 12 months The average has been increasing from June 17 as a result of an increase in the number of recordable injuries being reported The majority of these injuries have been minor injuries that may not previously have been recorded
Reporting all incidents (injury and close calls non-injury) is an important part of our strategy as it allows us to work together to investigate and implement measures to prevent a recurrence
85162
LTIFR
TRIFR
DECREASE FROM 2016 TO 2018
DECREASE FROM 2016 TO 2018
ROLLING 12 MONTH TRIFR(TOTAL RECORDABLE INJURY FREQUENCY RATE)
ROLLING 12 MONTH LTIFR(LOST TIME INJURY FREQUENCY RATE)
Jun 16 Dec 16 Jun 17 Dec 17 May 18
No
of T
RIs
per 2
00
00
0 m
an-h
ours
0
2
4
6
8
10
Jun 16 Dec 16 Jun 17 Dec 17 May 18
No
of LT
Irsquos p
er 2
00
00
0 m
an-h
ours
0
1
2
31Enabled PeopleRavensdown Stakeholder Review 2018
STAFF TURNOVER
DIVERSITY TRAINING SPEND
LIVING WAGE
A drive to deliver personalised structured and focussed training programmes is now supported by a new Learning Management System We can ensure staff are fully able to do their jobs for the benefit of our stakeholders and can develop our people for future opportunities
Ravensdown will continue to monitor the living wage as it develops and ensure all permanent staff are paid at or above the NZ living wage
FEMALE MALE
31 69
When it comes to gender mix the focus is on active monitoring training to tackle conscious and unconscious bias and recruiting the best person for the role
PERMANENT EMPLOYEES ARE PAID AT OR ABOVE THE NZ LIVING WAGE100
$800kSPENT ON TARGETED TRAINING AND DEVELOPMENT 201718
(201617 $1M SPENT ON TRAINING AND DEVELOPMENT)
201718(201617 8)11
Average turnover for 5 years is 88
Our stakeholders can be confident that the knowledge advice and service they receive is from stable engaged staff ensuring consistency of service and knowledge
GENDER
AGE
lt40 40-59 gt590
10
20
30
40
50
60
32 Enabled PeopleRavensdown Stakeholder Review 2018
CASE
STU
DY
To view video please visitravensdownconzintegratedreporting
While Ravensdownrsquos advanced technology often takes the limelight itrsquos Ravensdown people who are driving smarter farming every day
Few realise Ravensdown has the largest number of Certified Nutrient Management Advisors in New Zealand
This is no accident ndash rather a carefully designed plan to attract the very best graduates and enable them through training clear career pathways and stewardship in the field
At the Ravensdown store in Tirau 24-year-old Taylor Bailey is an impressive example of how the Ravensdown Development Programme is enabling success for a new generation of agri managers Coming from a well-known dairy farming family in Mahoe Taranaki farming is very much in Taylorrsquos blood Like many of our graduates Taylor came from Massey University where she completed a Bachelor of Agri Commerce ndash majoring in farm management
Soon after Taylor was invited to join the Ravensdown Development Programme and spent eight months in Christchurch where she studied Fert 101 Animal Health and Agronomy Recently shersquos completed the intensive Advanced Certified Nutrient Management Course through the New Zealand Fertiliser Association
Smart farming is hitting the ground running
and Massey University The final part was completing her farmer reports to become a Certified Nutrient Advisor
At this young age the achievement is impressive but Taylor is by no means alone The entire focus of the Ravensdown Development Programme scheme is to produce a well-prepared and enabled future generation of on-farm advisors who can deliver first-rate knowledge on fertiliser animal health and agronomy from the get go
Taylor knows todayrsquos farmers are expecting far more and Ravensdown is responding ldquoCustomers are definitely expecting more of advisors Weve got a wide range of products and services that we provide so we need to be definitely well-skilled in those areasrdquo says Taylor
But as any farmer will testify you canrsquot learn everything from a book so Taylor meets farmers attends local discussion groups and keeps up to date on the latest environmental issues
ldquoWere no longer just a fert rep these days Were also giving advice and recommendations around agri-chemicals
seed products and animal health Theres a lot more environmental scrutiny on farmers so we need to be up with regulations specifically with the fertiliser side of thingshelliprdquo
Always driven Taylor also enjoys the support she gets from her North Island team and the expert agronomists and animal health technical managers who give her the extra confidence and motivation to always do more for her clients
Of course this notion of a well-educated and empowered new generation is not without economic value ldquo It definitely benefits shareholders People are coming into jobs up to speed and with a greater understanding of the whole farm systemrdquo says Taylor
Being part of the new generation that will drive change and smarter farming is something Taylor relishes She also has a few changes shelsquod like to see
It would be great to see farm owners involving employees in the decision-making processes they face such as meetings to discuss their seasonal fertiliser plans Sharing knowledge is a really powerful thing and in turn will result in a more skilled industry
WErsquoRE NO LONGER JUST A FERT REP THESE DAYS
33Enabled PeopleRavensdown Stakeholder Review 2018
Game changing science
Science and research are the reasons why Ravensdown is seen as a nutrient efficiency specialist Our investment in RampD and partnerships with universities mean ideas
with game-changing potential can be explored But it is our field-based team and the customers who trust their advice that take the ideas and turn them into a better reality
Description
Value
Collaboration
Status
Future expectation
Treats dairy effluent ndash enabling water recycling and increased effluent storage capability
The technology produces lower volumes of effluent enabling enhanced utility of storage and use Significant volumes of water are available for recycling
Lincoln University
Public announcement of pilot project was made on 3 May 2018
Canterbury is the first region for ClearTechreg release followed by the major dairy regions
Remote sensing of the nutrient status of soils
Fast and efficient method to produce layers of data from a single flight including soil fertility vegetation type and a digital surface map at a square-meter level
Massey University
AgResearch
We are at the end of year 5 of the seven-year programme Project extension to cover North Canterbury and Southland means 90 percent coverage for New Zealand hill country
Commercial delivery of current and emerging scanning technologies
AIR SCANreg
34 ScienceRavensdown Stakeholder Review 2018
Science
Description
Value
Collaboration
Status
Future expectation
Models phosphorus and sediment losses at farm and catchment scale
The model allows the identification and materiality of farm nutrient and sediment critical source areas and the efficacy of mitigations
Victoria University of Wellington
Undergoing field verification In development end of this year
Expect to be used mainly by Ravensdown Environmental consultants in catchment studies in collaboration with Beef and Lamb and regional councils
Models nutrient balances including nitrogen loss estimates at a farm scale
Models farm system nutrient cycling and the consequential nutrient losses Focus on outputs maintains farming flexibility and innovation This world-class model allows farm system scenarios to be compared to a baseline
AgResearch
Plant amp Food
Landcare Research
Overseer Limited
Widespread adoption with ongoing upgrades
Expect to see an increased uptake nationally as farm systems changes are required to comply with emerging regulations on nutrient losses
Description Enables trust through evidence ndash fertiliser released at the right place at the right rate
Value Technology-enabled aircraft allow fertiliser plans to be accurately delivered by electronic instruction Farmers can trust their fertiliser investment is applied as intended with proof of release records available
Status 4 Planes in operation
Future expectation
6 capable aircraft by May 2019
Ravensdown has an ownership interest
reg
35ScienceRavensdown Stakeholder Review 2018
WE CANNOT FARM LIKE WE USED TO IN THE PAST SO OUR SYSTEM NEEDS TO BE MORE PRECISE MORE ENVIRONMENT FRIENDLY
36 ScienceRavensdown Stakeholder Review 2018
ClearTechreg is just such a breakthrough Developed in partnership with Professors Keith Cameron and Hong Di of Lincoln University ClearTechreg is an effluent treatment process that slashes the use of fresh water in dairy farming
ClearTechreg allows us to clarify effluent at the dairy shed to produce water clean enough for recyclingrdquo explains Professor Cameron ldquoItrsquos then used for washing the yard where the cows come in for milking The technology uses a coagulant often used in treating drinking water and itrsquos a very similar process The coagulant allows the little particles of soil and dung in the effluent to coalesce into larger particles which then have enough weight to sink to the bottom of a tank This means the top becomes clear enough to recycle and wash down the yardrdquo
The potential savings in water use and reduction in environmental impact are huge says Professor Cameron ldquoUsing the backing gate where the cows are waiting to go in for milking on Lincoln Universityrsquos dairy farm where we milk 555 cows we can cycle enough water every day to wash the yard completely Thatrsquos around 20000 litres recycled a day Scale that up nationwide
and we could save around 42 billion litres of water annually Thatrsquos a big numberrdquo
Making better use of water resources is not the only advantage of ClearTechreg Professor Hong Di emphasises the benefits across the board representing the sort of leap agriculture has to take to meet societyrsquos growing expectations ldquoWe cannot farm like we used to in the past so our systems need to be more precise more environmentally friendly Consumers are demanding quality food and to know that it has been produced in environmentally friendly sustainable ways The sort of technology that wersquore talking about with ClearTechreg thatrsquos a step change As well as potentially saving so much water each year you also reduce E coli leaching and phosphorus ClearTechreg shows how science can help Ravensdown and its shareholders respond and succeedrdquo
Partnerships with scientists like Keith Cameron and Hong Di are only going to be more important in the future and the bonds closer ldquoAs well as the research and development of new technologies therersquos also capability buildingrdquo says Professor Cameron ldquoIn that we train a lot of the farmers of the future at Lincoln University We also train students who go on to be
CASE
STU
DY
employees of Ravensdown A very good example is the creation of the environmental group at Ravensdown who support farmers to develop environmental plans and nutrient budgets A number of those new staff have come through training at Lincoln Universityrdquo
The search for game-changing innovations like ClearTechreg has become more determined than ever as expectations of Ravensdown and scientists themselves increase Something Professor Cameron is well aware of ldquoI think society is expecting more from scientists There are growing concerns about the environment and finding solutions to those environmental problems requires good robust science Itrsquos also why wersquore seeing greater links between research and industry to ensure that the science that gets done in the lab doesnrsquot just produce a paper thatrsquos published in an international journal it actually produces a technology that flows from the laboratory to the farm The linkage between ourselves Ravensdown and Ravensdown shareholders shows this perfectly where the investment in science creates new technologies new systems and new methods that take everyone forwardrdquo
The new technologies Ravensdown provides to shareholders often have their roots in the laboratory And sometimes itrsquos not about a new product or digital advance so much as a smarter way of doing things
Scientific breakthrough set to transform dairy effluent
To view video please visitravensdownconzintegratedreporting
37ScienceRavensdown Stakeholder Review 2018
We are committed to being at the forefront of where the physical world of farming meets the digital world Use of farm mapping software enables customers to farm smarter and accurately Nutrient management crop and livestock production all benefit from improved record keeping and performance analytics We are focussed heavily on increasing the number of customers using mapping technology and are investing in RampD to increase the range of services this software can accurately provide
Maps provide farmers oversight of their whole farm at a glance Embedded throughout the map are the records of what has been applied in detail and what the options are to improve productivity The increasing demand on farmers for managing the environment requires better record keeping and transparency Developments in automation can reduce the amount of time the farmer spends behind a desk enabling more time on the farm We believe our customers own their information and have designed HawkEyereg to enable greater collaboration with other industry partners
MAPPING TECHNOLOGY
Use of mapping technology to manage efficient use of nutrients and keep records of paddock activity
CUSTOMERS ACTIVELY USING SMART MAPS HAWKEYE DURING THE YEAR2682
Technology is a key driving force behind sector-wide improvement It opens up new opportunities new ways to track progress make decisions demonstrate performance
and make connections with end consumers Our team uses some amazing tools to enhance the service they provide and the tool ndash and the person using it ndash cannot stand still
Technology Enabling smarter farming
38 Technologies and ServicesRavensdown Stakeholder Review 2018
Technologies and Services
HawkEye is map-based software that helps farmers make smarter decisions for better farm and environmental outcomes
BENEFITS FOR FARMERS
Improved nutrient amp feed decisions
Reduced office time
Managing environmental impacts
Increased productivity
More time to farm
Licence to operate
BENEFITS FOR RAVENSDOWN
Customer collaboration
Data automation
Useful tools for all farmers
Valuable discussions
More time to add value
Stronger relationships
THE IMMEDIATE PROCESS
Support Ravensdowns core business - Nutrient pasture and crop management environmental footprint
Easier collaboration between customer and Ravensdown - Enabling our staff to deliver
Providing excellent service with efficiency - Automation of ordering spreading and online data gathering
BY PROVIDING
Farm mapping
Nutrient planning and forecasting
Pasture performance management
Product ordering and spreading
In-field tools
Test results and agronomy plan visualisation
Digital record keeping and reporting
Nutrient compliance management amp reporting
Spreading proof of placement
Farm feature amp hazards
Sharing and collaboration
Personalised support
INSIGHT TO ACTION
Coming soon
39Technologies and ServicesRavensdown Stakeholder Review 2018
USE OF AGRONOMY PLANS FOR EFFICIENT USE OF NUTRIENTS AGROCHEMICALS AND SEED
PROOF OF PLACEMENT
This enables our customers to apply the right amount of fertiliser (nutrient) Published agronomy plans are a measure of how many of our customers are using our recommendations
In addition the agronomy plans include the right agrochemical recommendation ensuring the best product and application is chosen for the health of the crop or pasture livestock and environment
All of this detail is recorded and traceable enabling a stronger story to be developed about the farm and the produce grown on it
Ravensdown takes soil test measurements and makes recommendations to farmers about where and what amount of nutrient should be applied
This forms the basis for an agronomy plan which can be produced by Ravensdown We expect this number to increase as farmers become more aware of the need for tighter control over their nutrient application
The use of GPS-enabled spreading technology enables us to measure how effectively we are recording and tracking nutrient application We aim to increase the total traceability of nutrients applied over time By recording spreading in both aircraft and groundspreading trucks we are able to capture data not only of Ravensdown fertiliser that has been applied but to provide better transparency for all users of our spreading technology This benefits all New Zealand farmers
Recently we signed an agreement with TracMap New Zealandrsquos largest provider of spreading technologies enabling us to capture a large proportion of total fertiliser tonnes spread accurately as well as agrochemical spray history Variable rate application is now possible through our investment in our Primary Growth Partnership ldquoPioneering to Precisionrdquo in hill country as well as ground spreading meaning the right product can be applied at the right rate in the right place What percentage of total tonnes applied has been applied at a variable rate will be a key benchmark indicator for us moving forward
245739RAVENSDOWN FERTILISER TONNES CAPTURED BY GPS-ENABLED PROOF OF PLACEMENT TECHNOLOGY
CUSTOMERS PERFORMED SOIL TESTS ON THEIR FARMS6448
TESTING TO IMPROVE FARM PERFORMANCE
8362
46
PUBLISHED AGRONOMY PLANS
OF CUSTOMERS HAVE BEEN PROVIDED AGRONOMY PLANS
40 Technologies and ServicesRavensdown Stakeholder Review 2018
A perfect example is the work we do with arable farmer Eric Watson of Wakanui in mid Canterbury
Eric is the Guinness World Record holder for wheat production per hectare a title he has won more than once Part of the credit comes down to the way he works with Ravensdown including his local Senior Agri Manager Dan Copland Danrsquos worked with Eric and his wife Maxine for over four years ldquoIts really something Im passionate about getting crop nutrition rightrdquo says Dan ldquoEspecially with the precision nutrient management siderdquo
The precision Eric and Dan apply to crop nutrition and soil management certainly is impressive aided by the Ravensdown technology deployed on Ericrsquos mid Canterbury land Comprehensive soil testing and smart mapping gauge the precise nutrition needs of every paddock It shows not just which paddocks require fertilising but exactly what is required and where avoiding over-application Itrsquos smart but the pace of change with accompanying expectations is fast ldquoIts very rapid developmentrdquo says Eric ldquoI think the shareholders do expect more from their fertiliser company including spreading technologyrdquo
CASE
STU
DY
Helping meet those growing expectations is our newest precision agriculture tool HawkEyereg This integrated mapping and compliance tool offers even more accuracy in measuring whatrsquos needed for optimum soil health and yield further reducing environmental impacts ldquoHawkEyereg is a decision support tool it can help with farm recording it can help with precision placementrdquo advises Dan ldquoIrsquove been with Ravensdown eight years and technology-wise itrsquos definitely come on leaps and boundsrdquo HawkEyersquos power comes from using three perspectives of pasture production imagery from the air nutrient input and pasture quantity on the ground and diagnostic status of the soil And itrsquos being made available for any farmer to use not just Ravensdown shareholders
Inevitably as technology improves so does the amount of data generated lsquoBig datarsquo as itrsquos known offers a world of possibilities but only when it can be applied in practical ways Bryan Inch our General Manager for Customer Relationships understands the risks of drowning in a sea of data ldquoTherersquos already plenty of information being captured and that will only increase in the futurerdquo says Bryan ldquoSensors on irrigators farm gates spreading trucks and
silos complement wearable technology on animals soil tests and aerial pasture scanning Itrsquos making sense of what those sensors say that matters turning data into insightful decisionsrdquo Thatrsquos why all Ravensdown technology comes with dedicated support from technical experts and field-based Agri Managers
Back on Ericrsquos farm technology has helped do more with less to the benefit of the environment and the balance sheet ldquoI think Ravensdown technology has a big role to play in helping New Zealand reduce the impact of nutrientsrdquo says Eric ldquoIt can show you shouldnt be putting so much fertiliser on here and in some cases that more needs to go on there Crops will grow better and if youre wasting nutrients youre wasting moneyrdquo
Itrsquos not just shareholders who are expecting more either something Eric is aware of ldquoI think that societys expecting more from farmers with cleaner waterways and swimmable rivers so technology will certainly have a part to play in that Theres a big need for farming to keep improving and thats what the public wants to seerdquo
As expectations grow Ravensdown has responded by developing new technologies that let us do more for our farmer shareholders
The Canterbury wheat that beat the world
To view video please visitravensdownconzintegratedreporting
THERES A BIG NEED FOR FARMING TO KEEP IMPROVING BECAUSE THATS WHAT THE PUBLIC WANTS TO SEE
41Technologies and ServicesRavensdown Stakeholder Review 2018
Employees
GovernanceRavensdownrsquos governance structure is set up to promote accountability and to
support its ability to create value in the short medium and long term It provides insight on strategy implementation and direction while supporting ethical
compliant behaviour throughout the business
42 GovernanceRavensdown Stakeholder Review 2018
Governance
Ethics
The Board of Directors has developed a Code of Business Conduct and Ethics to give effect to Ravensdownrsquos core values and to guide all employees and directors in our relationships with our stakeholders Key parts of this code include
Company Values
Our decisions and personal behaviour will at all times be consistent with our core values of
Successful co-operative ndash We put the customer at the centre of everything we do
Empowered people ndash We choose the best people keep them safe and enable them to do their best
Enduring relationships ndash We develop long-term relationships based on integrity and trust
Environmental leadership ndash We strive to lead in the field of sustainability
Driving Innovation ndash We drive the business forward by finding better solutions
These values mean that we will
Act honestly and fairly with due skill care and diligence in the interests of all of our stakeholders
Demonstrate respect for key moral principles including diversity individual rights equality and dignity
Value personal and professional integrity trustworthiness and competence
Fraud Policy
Ravensdown has a philosophy of ldquozero tolerancerdquo towards fraud both inside and outside of the company We value the integrity of our staff and recognise that they have a key role to play in the prevention detection and reporting of fraud We therefore ask them to be vigilant at all times and to report any concerns they may have at the earliest opportunity We are committed to creating and maintaining an honest open and well-intentioned working environment where people are confident to raise their concerns without fear of reprisal on a confidential basis All reported cases of fraud will be investigated
Conflict of interestRelated party transactions
Like most co-operative companies Ravensdown Limited has frequent transactions with its farming directors in the ordinary course of business All transactions are conducted on commercial terms
A Conflict of Interest Policy ensures that any real or perceived conflicts related to staff members are managed at armrsquos length
Whistle-Blowing Policy
Ravensdown is committed to providing a transparent accountable organisation and staff are encouraged to have the responsibility to report any known or suspected wrongdoing within the company Employees are encouraged to report this to their managers or directly to the CEO A 247 independent anonymous Ethics Hotline is also available where confidential information can be reported Ravensdown is committed to the protection of genuine whistle-blowers against action taken in reprisal for the making of protected disclosures
Risk Identification and Management
The company has a comprehensive risk management framework to identify assess and monitor new and existing risks Annual risk updates are performed and risk improvement plans created and acted on The Chief Executive Officer and the leadership team are required to report to the Board and Audit amp Risk Committee on high risks affecting the business and to develop strategies to mitigate these risks Additionally management is responsible for ensuring an appropriate insurance programme is in place and reviewed annually
TOP RISKS
Risk Response
Failure to embed a culture systems and processes to prevent or appropriately respond to health safety or wellbeing dangers or incidents
We have systems and processes in place to continuously track protect and take proactive actions to manage our peoplersquos health safety and wellbeing and to ensure we embed a culture which puts safety first and gives meaning and purpose for our people
Supply of key fertiliser inputs interrupted
We have enduring relationships with long-term suppliers of our key fertiliser inputs which we continue to assess and manage to ensure we can meet supply commitments to our customers
Inability to deter or recover from cyber security risks
We have robust systems and software in place to detect protect and recover from cyber security threats
Evolving government priorities affecting our industry
We have regular and meaningful engagement with various levels of government to ensure we can have proactive involvement in the legislative and regulatory changes relevant to our business
Significant Biosecurity incident affecting us or our industry
We have an MPI-approved system which ranks the majority of our imported products as a low risk through annual inspection of suppliers cleanliness of vessels sampling of products and container inspections
Losing social licence to operate We work to ensure positive and genuine engagement with all our key stakeholders and transparently report on our operational compliance good community relationships and commitment to sustainability and improvement
43GovernanceRavensdown Stakeholder Review 2018
Leading usforward
1 2 3 4 5
John runs a 22000 stock unit sheep and beef breeding and finishing operation has been on the Board since 2004 and has been Chair since February 2014 As well as running a legal practice in Marton John spent many years as a director of RACE Incorporated and of a number of farming and agricultural companies in NZ and overseas
John Henderson LLB Chair
1
Scott owns and runs a large hill country sheep and beef station at Ohura in the Central North Island and has been on the Board since 2006 Scott is a member of the NZ Institute of Directors and holds a certificate in company direction He has completed a number of governance courses and continues to prioritise professional development
Scott Gower2
TH
E B
OA
RD
44 Board and Leadership Ravensdown Stakeholder Review 2018
Board and Leadership
6 7 8 9 10
Jason is CFO of NZ Steel and a Fellow of Chartered Accountants Australia and New Zealand and has been on the Board since 2014 He is currently Chairman of TNX Limited and former Chair of the Audit Committees for Taranaki Investments Management Limited and LIC He was the former CFO of large listed and unlisted companies such as EROAD Auckland Airport PGG Wrightsons and Fonterra Ingredients
Jason Dale B Com FCA
10
Stuart farms 330ha west of Christchurch growing arable crops seed potatoes and finishing lambs and has been on the Board since 2006 and Deputy Chair since 2014 Stuart is a Nuffield Scholar and has had a number of governance roles in the industry good sector as well as not-for-profit organisations
Stuart Wright B Ag Com Deputy Chair
9
Tony runs the family dairy farming business and has been on the Board since 2004 Tony has been involved in governance at a local and national level particularly in the dairy sector for 20-plus years He was a director of the NZ Dairy Board and Kiwi Dairy Co-op before the formation of Fonterra
Tony is a Nuffield Scholar and a Chartered Fellow of the IoD
Tony Reilly B Ag Com
3
Bruce farms an 8000 stock unit cattle and sheep farm north of Napier and has been on the Board since 2015 Bruce holds a wide range of governance positions particularly in the science and environmental areas He previously spent six years on the Federated Farmers Board and was National President from 2011 to 2014
Bruce WillsB Ag Com
4
Through the companies Alpine Fresh Ltd and ViBERi NZ Ltd Tony grows for the arable vegetable and berryfruit sectors over 700 ha He has been on the Board since 2006
Currently Tony is a director of several local companies is the Chair of NZGAP and Vice-President of Horticulture NZ
Tony Howey B Ag Com
5
Kate owns a 245ha dairy farm in Dargaville and has been on the Board since 2014 Kate is also Chair of Delta Produce Co-operative Ltd and is a ministerial-appointed Council member of the Open Polytechnic of New Zealand
Kate is a Member of the IoD and has done the Company Directors Certificate as well as the Fonterra Governance Development Programme
Kate Alexander Dip Ag bus Mgmt
6
Glen is an Auckland-based entrepreneur who has been on the Board since 2007 Glen was a founding director of the Warehouse Group and was a board member there for 11 years He currently has directorships of 20 private companies across agriculture property retail and tourism sectors Glens agricultural investments include dairy beef avocado kiwifruit mushroom forestry and aquaculture
Glen Inger7
Peter owns a 190ha dairy farm located at Northope and has farming interests in Lochiel and Lorneville and has been on the Board since 2013 Peter is an Agribusiness Regional Manager for a prominent bank and has been through the Fonterra Governance Development Programme
Peter MoynihanB Ag Sc
8
45Board and Leadership Ravensdown Stakeholder Review 2018
Actions louder than words
As a leadership team we see our role as maintaining a positive culture at Ravensdown while ensuring the organisation remains agile as it faces multiple opportunities and challenges
Knowing that continual consensus rarely leads to good decision-making we hold each other to account and exchange ideas freely and honestly
Because wersquore often challenging the traditional way of doing things we will debate and offer alternative points of view
Greg CampbellChief Executive Officer
Bryan InchGeneral Manager Customer Relationships
Sean ConnollyChief Financial Officer
Mark McAtamneyChief Information Officer
LEA
DE
RSH
IP T
EA
M
46 Board and Leadership Ravensdown Stakeholder Review 2018
We seek alternative perspectives from outside the team and listen to all employees within the company throughout the year
We are here to deliver on strategic goals agreed with the Board This involves looking ahead and keeping an eye on the detail of the day-to-day
The safety and wellbeing of our team is paramount and we continue to ensure each and every employee shares this belief so they can act on it
Stephen EspositoGeneral Manager Operations
Mike WhittyGeneral Manager Supply Chain
Mike Manning General Manager Innovation and Strategy
Katrina Benedetti ForastieriGeneral Manager Culture and People
47Board and Leadership Ravensdown Stakeholder Review 2018
KE
Y
Ravensdown-owned storesRavensdown consignment storesRavensdown manufacturing Aerowork
Ravensdown aglime quarriesLime processing plantDOING MORE
Our team members are proud to be part of the community and are doing their bit for many worthy causes throughout the country
Dargaville
Pukekohe
Morrinsville
Te Awamutu
Okato
Kakaramea
Feilding
HimitangiRongotea
Masterton
Manunui
Kerepehi
Te Puke
Tirau
Supreme
Taupo
Pio Pio Broadlands
Gisborne
Wairoa
Raetihi
New Plymouth
Stratford
AuroaWaverley
TaihapeWhanganui
Rata
Severn StreetNapier Works
Waipukurau
Dannevirke
MangatainokaKoputaroa
MataGreenleaf
Te Pahu
Western Bays
Te Teko
Featherston
Taumaranui
Waharoa
Normanby
TakakaNgarua
Marlborough
NelsonBlenheim
Culverden CheviotHokitika
Stillwater
MethvenRakaia
Fairlie
Seadown
GeraldineHinds
AshburtonSouthbridge
DunsandelLeeston
Christchurch Works
White RockAmberley
Mayfield
Darfield
Rangiora
Kurow Waimate
Cromwell RanfurlyOturehua
Waikouaiti
DiptonNightcapsOtautau
Isla Bank
BluffTitiroa
Woodlands EdendaleAB Lime
WintonMcNab
Clinton
Balfour
Mossburn
Heriot
Outram
LawrenceClydevale
MiltonBalclutha
Dunedin WorksLumsden
Te Kuiti
North Oamaru
Enabling smarter farming throughout New Zealand
Registered office292 Main South Road Hornby Christchurch 8042 NZ0800 100 123ravensdownconz
Lets expect more together Give us your feedback on this website so we can improve
Connect with us facebookcomRavensdown linkedincomcompanyravensdown twittercomRavensdownNZ ravensdownconzintegratedreporting
insightcreativeconz
RA
V026
EXPECT MORE TO COME gt
ravensdownconz
OUR AIM IS TO HELP OTHERS REDUCE THEIR ENVIRONMENTAL IMPACT AND WE MUST LOOK IN THE MIRROR AND LOWER OUR OWNGREG CAMPBELL CEO
12 Gregrsquos Report ndash CEORavensdown Stakeholder Review 2018
Gregrsquos Report ndash CEO
Ravensdown has delivered another strong result and Irsquom enormously proud of the teamrsquos efforts and humbled by the support from shareholders
While this has been a consequence of a deliberate consistent strategy I see this fifth year of back-to-back progress as preparing the ground for a fundamental change that is needed within the agri-sector in general and within our co-operative in particular
The challenge facing so many businesses is how to thrive knowing natural resources are limited and need protecting while energy consumption emissions and water use need to be tackled Ravensdown is not just facing up to that fact but embracing it We are determined to help farmers manage their nutrients better
For us this is what lsquosmarter farming for a better New Zealandrsquo looks like Our aim is to help others reduce their environmental impact and we must look in the mirror and lower our own Being welcomed into the Sustainable Business Council last year joining the Climate Leaders Coalition and reporting our carbon emissions for the first time is just the beginning
The signals are strong The disruptive trends are many Societyrsquos expectations are ever higher
While we donrsquot pretend to have all the answers we must and will rise to the challenge The ambition has got to be that we could all look our grandchildren in the eye and say we tried our best to leave the planet in at least as good a shape as we found it Our staff are engaged with this higher purpose as shown by our staff engagement survey
Like last year this Stakeholder Review describes whatrsquos going well and where we need to do better It focuses on what matters to a variety of stakeholders and outlines how we add value both now
and into the future It is best read alongside our annual report which summarises our audited accounts for the year up to 31 May 2018 There are also videos on the website giving context to our story
Our shareholders have told us the best way to consider this co-operativersquos performance is to look at a range of inter-connected indicators and take a rounded view For example product quality matters and does not continue to occur or improve without investment And if we do not invest in the knowledge of our people the quality of advice would fall just as our physical assets would decline if we didnrsquot invest in maintaining them
It would be easier to ldquojog alongrdquo not trying to address asbestos in our stores and manufacturing facilities But we wouldnrsquot be doing our job if we just kicked the can down the road for future shareholders to bear A lsquohead in the sand and hope for the bestrsquo approach would represent a massive risk and would guarantee opportunities would be missed
Being clear-eyed about our role in the world the challenges we are facing and transparency of failure to hit targets is what this co-operative commits to We feel this fronting up is the best way to serve past current and future shareholders and contribute to the betterment of New Zealand
Investing in our network
For an organisation moving well over 1 million tonnes of granules minerals and rock around dust is always going to be an issue needing to be managed Apart from being a potential nuisance or hazard to staff and neighbours dust can also affect product quality through cross contamination As part of our commitment to creating a safe and healthy work environment we are focussing on dust management at our sites
CEO
GregrsquosReport
13Gregrsquos Report ndash CEORavensdown Stakeholder Review 2018
We have been busy installing dust suppression cones covers extractors doors roading and enclosures Good housekeeping handling protocols and quality imported or manufactured product also go a long way to cut dust occurring in the first place
Wersquore also looking at our stormwater which has the potential to contribute to the nutrient load into local waterways We need to manage this carefully throughout our network and there is much more we can and must do We have a number of new initiatives in place For example we are proud of the new store in New Plymouth which is showing the way with a filter pond system
Safety has yet again been a main area of focus and investment Ravensdown was proud to receive commendation from Worksafe for the way we worked with their team to resolve some issues we had with serpentine superphosphate
We are making strong progress through a long-term $17 million asbestos replacement programme and are already seeing the benefits to product quality as the replacement roofing makes the stores lighter and drier The health benefits of asbestos removal for neighbours and staff plus the more earthquake resilient buildings are harder to see but no less important
We know quality matters to our customers and spreaders For the past three years a consistent 82 have stated that fertiliser quality is excellent or very good and this means there is still room to improve from a high base
Environmental growth
Since starting in 2013 our environmental consulting business has delivered more than 33000 contracted hours of effort helping farmers with their mitigations and compliance needs The specialists also assist local and regional government deliver on their objectives while we support customers with practical responses to regulatory developments
We are now the largest farm environmental consultancy in New Zealand and the year ahead will all be about cementing our position as leaders and developing the team so the advice remains first rate We will also look for integration opportunities with our field-based team of agri managers
This is important as we know our customers trust the advice provided ndash our customer survey revealed that over 90 trusted the advice they received and agreed it was based on sound science
We will be structuring the Environmental team around three service streams
1 Regulatory compliance including our ldquoworry-freerdquo service where farmers ask us to take on all the steps involved in progressing or protecting a consent
2 Farm Systems Analysis where experienced highly trained specialists provide tailored advice for planning the future of the farm business
3 Integrated Catchment Management where we help farmers and local community members working together to protect their waterways
We are now the largest farm environmental consultancy in New Zealand and the year ahead will all be about cementing our position as leaders and developing the team so the advice remains first rate
To view video please visitravensdownconzintegratedreporting
14 Gregrsquos Report ndash CEORavensdown Stakeholder Review 2018
Subsidiary Aerowork took delivery of new bi-directional loaders while commissioning new maintenance software The staff of Aeroworkrsquos helicopter spraying operation bought that part of the business and continue to service Ravensdown and non-Ravensdown customers
New technologies that will boost automation and efficiency include the JD EdwardsOracle project that reduces manual processing HawkEyereg maps and records help farmers with making decisions and tracking actions C-Dax are rolling out their PastureMeter robot
The Nelson store was one of several buildings to benefit from the long-term asbestos removal programme New loaders were delivered to several locations
Demand for products and services
It was a record year for agrichemicals which are so important in protecting food grown for animals and humans Our seed product lines are also in demand as they too had a record year This all shows the agronomy offer is strong and our technical expertise is sought after The spreading ventures were busy but somewhat disrupted by the weather
Facing difficult trading conditions volumes of our animal health products were slightly down Wholly owned subsidiaries C-Dax and Aerowork had a profitable year The laboratory ARL continued to contribute positively
Lime tonnages were up as farmers looked to condition their soils and fertiliser tonnages were up with a significant contribution from new customers buying our products and industrial users buying more urea
Our joint venture Ravensdown Shipping Services provides added control in our supply chain Disruption to New Zealandrsquos supply of quality phosphate rock is a real risk to the agri-sector and was highlighted last year when a non-Ravensdown shipment of phosphate rock was seized in South Africa
We hosted a delegation from the company that supplies phosphate rock from the non self-governing territory of Western Sahara They outlined how many of the local Saharawi people are benefitting from that suppliers social development programmes and how many familiesrsquo livelihoods depend on the continuing legal trade in rock from that part of the world It seems clear that no group of activists speaks for all Saharawi We support the United Nations in its efforts for a solution to this long-running complex political dispute and will continue to monitor the activities of our supplier
Innovation progress
Our Primary Growth Partnership programme investigating improved aerial spreading precision is at the three-quarter mark on its seven-year journey We partnered with Massey to develop the AirScanreg technology which uses a hyperspectral camera to scan 1000ha an hour and provide several layers of information for analysis Vegetation soil fertility and economically optimal fertiliser application layers can then be provided for an evidence-based plan that can be sent to the IntelliSpreadreg-enabled aircraft
Sixty six farms have now utilised IntelliSpreadreg where computer-controlled hopper doors apply fertiliser where it is needed instead of where it is not So far 14 of land on those farms was excluded from application because it was ineffective culturally sensitive or environmentally vulnerable Avoiding this land in a way that is safer for pilots is a win-win for productivity and the environment
Work ahead involves continuing validation work testing that actual results match the modelled and scanned results We are also testing algorithms and systems that can verify placement rather than only indicating where the door opened or closed Our fifth Aerowork plane to be equipped with the IntelliSpreadreg system will take flight in Whanganui
In other developments C-Daxrsquos robot version of the PastureMeter will be launching in 2019 and we continue our investment through the Fertiliser Association of New Zealand into the OVERSEER nutrient modelling tool We also launched the ClearTechreg effluent treatment system that has the potential to drastically reduce water use in the dairy sector
Efficiency is the key
We repeated throughout the year what we started to say in last yearrsquos Stakeholder Review Sales tonnage is not the key performance metric for this co-operative Indeed in those situations where the science showed that the farmer and environment would gain from applying less fertiliser then that was a win for Ravensdown
Our coated urea product N-Protectreg saw significant growth on last year Compared to uncoated urea this Fertmark-accredited product reduces nitrogen emission to the air and keeps more nitrogen available to the plant In a ldquonitrogen-constrainedrdquo world which is also sensitive to phosphate loss we would expect to see strong growth in this ldquosmart fertiliserrdquo category of products
This is an important way we can help with smarter farming and customers and staff are engaged with this approach In the past four years we have welcomed 1900 new customers to the Ravensdown ranks
I thank our former General Managers of Operations and Organisational Development Kevin Gettins and Tracey Paterson for their contribution to the leadership team and welcome their replacements Stephen Esposito and Katrina Benedetti Forastieri
Ravensdownrsquos contribution to premium food creation in New Zealand was celebrated at two all-staff events early in our financial year Morale remains high with staff engagement levels now in the top quartile of NZ companies that survey with Aon Hewitt
We continue to engage with a variety of stakeholders and have achieved a lot on their behalf I thank the whole team for their contribution and I know they are up to the challenge ahead Volatility and uncertainty are increasing around the world But the company is better positioned than ever to deliver value now and into the future
15Gregrsquos Report ndash CEORavensdown Stakeholder Review 2018
Financial commentary
Good financial performance and a healthy profit before rebate and tax of $63 million from our continuing operations allowed us to invest in areas aligned with our strategic priorities and continue delivering enduring value for stakeholders Our discontinued operations made a loss of $ 08 million after tax
The strong result enabled us to pay a full rebate of $47 per tonne which includes the interim cash rebate announced in March 2018 Your co-operative is retaining the $7 million profit to reinvest in the business in order to support our smarter farming purpose
Revenue was up as underlying volumes increased and margins were maintained at sustainable levels
Total expenses were up by $3 million mostly comprising an increase in sales and marketing expenses and the RampD component of operating expenditure This rise was consistent with our focus on enabling smarter farming which meant recruitment of environmental consultants maintaining the development programme that fast-tracks the training of new recruits and investing in research into new products and capabilities
The profit was actively impacted as we continued our asbestos removal programme spending $2 million in 201718 This is the fourth year of our programme Ravensdownrsquos broader capital reinvestment programme has led to an increase in non-cash depreciation
Equity has increased by $23 million to $429 million Our equity ratio before rebates increased from 73 to 78 After rebates our equity ratio continues to remain strong Total assets rose to $605 million We held more inventory than last year as a deliberate decision was made to import certain raw materials to mitigate possible short-term supply chain disruption
Property plant and equipment rose by $20 million on the back of continued reinvestment and new infrastructure projects including finishing the New Plymouth store We committed $2 million to further improvements that benefit health and safety
Intangible assets rose by $5 million with drivers being developments in our Enterprise Resource Planning software ClearTechreg and digital technologies such as HawkEyereg and aviation maintenance software RAMCO
Investments like these were made possible by a very positive operating cashflow of $98 million This consistently strong performance assists us to fund our capital investments
Bank debt reduced and trade payables increased due to the fact we held slightly more inventory and achieved more favourable payment terms with overseas suppliers
The board remains mindful of the need to provide financial returns and to maintain financial strength so the co-operative can reinvest in value-driving initiatives
As the business model on page 18-19 shows financial capital is one of six resources that we have an impact on and are impacted by The six are interconnected and need to be considered and reported on in an integrated way
The value created from financial capital is economic returns in the form of rebates to our shareholders and profits retained for future investment Economic returns are impacted by our investment in RampD technology infrastructure improvements our environmental initiatives and training our people This increases intellectual manufactured natural and human capitals in such a way as to ensure longer-term value is created
16 Financial CommentaryRavensdown Stakeholder Review 2018
Financial Commentary
-20
0
20
40
60
80
2014 2015 2016 2017 2018
NET PROFIT ($M)
Net prot before rebate and tax from continuing operations
Net prot after rebate tax and discontinued operations ($m)
73
19
10
46
62
51
1
63
7
-11
0
10
20
30
40
50
2014 2015 2016 2017 2018
NET CAPITAL EXPENDITURE CASHFLOW ($M)
21
3033
46
39
0
100
200
300
400
500
2014 2015 2016 2017 2018
TOTAL EQUITY ($M)
357380 395 406
429
0
1
2
3
4
5
2014 2015 2016 2017 2018
RESEARCH AND DEVELOPMENT ($M)
29
34
40 39
47
0
40
80
120
160
200
2014 2015 2016 2017 2018
OPERATING CASHFLOW ($M)
185
110 106
60
98
0
10
20
30
40
50
60
2014 2015 2016 2017 2018
SHAREHOLDER RETURN ($t) (including tax credits)
373
8
500
0
410
0
450
0
470
0
0
20
40
60
80
2014 2015 2016 2017 2018
EQUITY RATIO ()
6571
75 73 71
00
05
10
15
20
25
30
2014 2015 2016 2017 2018
ASBESTOS REPLACEMENT ($M)
2422
26
21
-20
0
20
40
60
2014 2015 2016 2017 2018
NET BANK DEBT ($M)
49
6
-8
39
28
OPERATING CASHFLOW ($M)
ASBESTOS REPLACEMENT ($M)
NET CAPITAL EXPENDITURE CASHFLOW ($M)
NET BANK DEBT ($M)
-20
0
20
40
60
80
2014 2015 2016 2017 2018
NET PROFIT ($M)
Net prot before rebate and tax from continuing operations
Net prot after rebate tax and discontinued operations ($m)
73
19
10
46
62
51
1
63
7
-11
NET PROFIT ($M)FROM CONTINUING OPERATIONS
RESEARCH AND DEVELOPMENT ($M)
SHAREHOLDER RETURN ($T) (INCLUDING TAX CREDITS) TOTAL EQUITY ($M) EQUITY RATIO ()
During 2014 our focus was on operating cashflows as we restructured our business
Increase in profit reflects an increase in volumes sold
We have continued to add shareholder value with increasing total equity
We are committed to proactively replacing asbestos throughout our network
Comprises the operating costs of research and the costs of supporting development of new initiatives
We have maintained the financial strength we have rebuilt over recent years
Year-end debt remains within a low sustainable band
Capital investment returns to our normal reinvestment programme Includes investments in intangibles
For the third year in a row we have returned cash back earlier with an interim rebate
17Financial CommentaryRavensdown Stakeholder Review 2018
CO
LLAB
ORA
TION INN
OV
ATI
ON
INTEGRATION
BUY SHIP
MAKE STORE
BUILDINGTRUST
MEASURE MAP MONITOR
TEST ADVISE
PRECISION APPLICATION
TRAINING AND DEVELOPMENT USE AND DEVELOP
TECHNOLOGY
RESEARCH ACTIVITIES
How we define and create value
RESOURCES
EXTERNAL FACTORSACTIVE GOVERNANCE AND RISK MANAGEMENT
HUMAN CAPITAL
FINANCIAL CAPITAL
MANUFACTURED CAPITAL
INTELLECTUAL CAPITAL
NATURAL CAPITAL
SOCIAL AND RELATIONSHIP CAPITAL
18 Business ModelRavensdown Stakeholder Review 2018
VALUE CREATED
REDUCED ENVIRONMENTAL IMPACTS (see pages 23-25)
ENGAGED STAFF IN A SAFER ENVIRONMENT (see pages 30-33)
ECONOMIC RETURNS (see pages 16-17)
STRONGER COMMUNITIES (see page 25)
OPTIMISED VALUE FROM THE LAND (see pages 26-29)
RELIABLE SUPPLY OF QUALITY AGRI-PRODUCTS (see pages 26-29)
LEADING TECHNOLOGY SCIENCE AND INFORMATION (see pages 34-41)
TO ENABLE SMARTER FARMING FOR A BETTER
NEW ZEALAND
KA PŪKEKOTIA A RONGOMĀTĀNE KA POHO
KERERŪ A AOTEAROA
19Business ModelRavensdown Stakeholder Review 2018
Why wersquore here
HOW WE DELIVER ON THAT PURPOSE
We provide the products expertise and technology to help farmers reduce environmental impacts and optimise value from the land
New Zealand exports 95 of the food that it grows This can be seen as a net export of the nutrients embedded in the food because plants have extracted what they need from the soil Ravensdown helps return those key nutrients by supplying the essential elements that all plants whether eaten by humans or livestock need to grow
As a farmer-owned co-operative our commitment as nutrient efficiency specialists is to enable our customers to supply the necessary amount of nutrients ndash no more no less ndash and help minimise losses for the benefit of the farm and the environment This takes the form of services like those listed on the opposite page
WHERE ARE WE PRIORITISING
Quality agri-products such as Kiwi-made superphosphate imported fertilisers aglime animal health seeds and agrichemicals are the backbone of our product offering
Certified nutrient management advisors and environmental consultants are backed up with cutting-edge technologies Special aerial cameras that can assess soil nutrients remotely or software that shows where best to tackle potential phosphate run-off are just two examples
Science is the foundation for all our advice and innovation We invest in research and collaboration with universities and Crown Research Institutes supporting knowledge-sharing conferences and publish papers in peer reviewed journals
Enabled people are the most effective people In a fast-changing sector we focus on the ability of our teams to adjust and respond so they can help get the job done
Trusted and leading is how we set out to be seen We know that nothing less than doing the right thing day in day out is the best way to achieve this
Our stakeholders want to create a better New Zealand and we see our role as helping them
achieve that by enabling smarter farming
Smarter farming can deliver stronger rural communities reduced environmental impacts and growing prosperity for the country as a whole
Smarter farming is about challenging all aspects of farming knowing improvements are always possible and definitely needed
We canrsquot help with smarter farming without working smarter ourselves We need to keep innovating and changing so that we can continue to walk the talk
20 Strategic FrameworkRavensdown Stakeholder Review 2018
Strategic Framework
In developmentExisting Service
KE
Y
DIAGNOSTIC AND PREDICTIVE TOOLS Analytical Research Laboratories
Physical test results for soils and plants measure levels and validate predictive models
Robust models Predictive tools improve decision making about phosphate-loss mitigation or nitrogen use efficiency
Aerial sensing Scanning soil nutrient levels and vegetation from aircraft
ADVISORY SERVICES Nutrient Budgets and
good farming practice On-farm certified advisors who maximise nutrient use efficiency
Environmental Impact Advice Largest team in NZ specialising in farm environment planning and mitigating farm impacts
WATER MITIGATION ClearTechreg
Dairy effluent treatment system that could reduce fresh water use by 17000 Olympic-sized swimming pools a year
Integrated Catchment Management A collaborative multi-discipline approach to environmental management at a catchment level
APPLICATION AND PLANNING IntelliSpreadreg
Computer-controlled topdressing aircraft doors adjust spreading rate and avoid sensitive areaswaterways
Precision spreading GPS guided certified groundspreaders reduce risk of under- or over-application of nutrients
Precision blending Smart fertilisers including N-Protect with coating that reduces gaseous emissions
HawkEyereg Visual mapping and decision-making tool that brings all information and records together
How our services reduce environmental impacts
21Strategic FrameworkRavensdown Stakeholder Review 2018
88 SPENT ON DIRECT PURCHASES FROM LONG-TERM PARTNERS WITH SUPPLY CONTRACTS
ENGAGEMENT SURVEY
LONG TERM PARTNERS WITH SUPPLY CONTRACTS
Ravensdown our key suppliers and ultimately our customers benefit from our strategy to have long-term relationships
When partner and preferred supplier performance is high we reward that with our loyalty and ongoing business Expectations are clear and measures are in place so we can provide detailed feedback where we would like improvements to be made With a select few partners we are able to have a deeper multi-levelled relationship and collaborate in areas other than the day-to-day business
Trust is at the heart of long-term relationships We work hard on that with our key suppliers We will be seeking more direct feedback on our performance and to see what we can do to cement our aspiration to be ldquocustomer of choicerdquo for these suppliers We will continue to collaborate internally and with our supply partners to bring new technologies and innovations to life in our pursuit of smarter farming
We survey our staff on a variety of topics as a way to understand where we are doing well and areas to work on
Conducting our survey through Aon Hewittrsquos lsquoBest Employerrsquos Programme allows us to be measured against the best rated employers in Australia and New Zealand
Our goal is to be one of the top five employers of choice and the trends behind these surveys are one important indication of whether we are on track
Our overall engagement lifted 2 across the company to see us meeting the threshold for the ANZ Top Quartile of Aon Hewittrsquos Best Employers
5040
30
20
100
80
6070
90100
Bottom Quartile
Top Quartile
2018 ENGAGEMENT SCORE(2017 66)
68
Moderate Zone
Earning the right to lead
Ravensdown has many stakeholders Customers employees suppliers neighbours ndash all expect us to continue to do what we said we will do Building a resilient relevant business
is a strategic priority and of course this means change Throughout this change we will track our carbon footprint staff morale and customer goodwill
22 Trusted and LeadingRavensdown Stakeholder Review 2018
Trusted and Leading
Over time measures will be expressed as total tonnes of carbon dioxide (CO2) and CO2 per unit of output such as fertiliser tonnage
Mine to Port is the energy used in the transfer of materials from the source mine or plant to the Ravensdown ship
More than three quarters of our emission profile is represented by shipping As a ship charterer we look forward to the carbon reduction commitments being made by the international shipping industry becoming a reality
Manufacturing and distribution includes ship-to-store emissions in New Zealand and domestic operations Because the process of manufacturing superphosphate generates electricity our three acid plants can contribute electricity to the national grid
This electricity counts as a credit to our emissions profile The category also includes coal used in lime drying and fuels for New Zealand distribution to the stores network Aerial spreading entails the aerial operations that are controlled by Ravensdown
As a signatory to the Sustainable Business Councilrsquos Climate Leaders Coalition Ravensdown will actively seek to monitor reduce and report on its carbon footprint
The greenhouse gas inventory currently excludes all Joint ventures and C-Dax Limited
Limited assurance has been provided for our greenhouse gas emissions inventory by Ernst amp Young New Zealand Limited The Limited assurance statement is available in our integrated reporting website httpsintegratedreportingravensdown conzcontentdownloadsAssuranceReportpdf
154407 tCO2e
TOTAL CARBON FOOTPRINT 2017
MINE TO PORT501 tC02e
INTERNATIONAL SHIPPING117579 tC02e
AERIAL SPREADING5215 tC02e
MANUFACTURINGAND DISTRIBUTION31112 tC02e
Carbon footprint For the 2017 calendar year Ravensdown has compiled its first carbon footprint report focusing initially on its
own operations rather than upstream or downstream activities of its suppliers or users of its products
23Trusted and LeadingRavensdown Stakeholder Review 2018
There were four breaches of resource consents or general environmental rules in 201718
1 Hinds store had a non-compliance letter after Environment Canterbury reviews of consent compliance in February 2018 It related to aspects of a 2008 consent that had not been fully implemented By April the site was compliant with its resource consent
2 Christchurch Works is in the Hayton Stream catchment The City Council holds a stormwater consent with Environment Canterbury An infringement notice and fines totalling $1500 were incurred for a stormwater escape incident that the company reported
3 Napier Works ndash on 30 May 2018 a hole developed in a fibreglass pipe carrying acidic scrubber liquor from the manufacturing process The pipe was close to the main road Clean up of the four- minute emission entailed shutting the road for 35 hours Drains were protected and clean-up liquid was returned to the plant
4 Napier Works ndash in the April 2018 acid plant start up the company notified the Hawkersquos Bay Regional Council that it had breached National Environment Standards for sulphur dioxide emissions to air The short-lived breach has been addressed by venting to a higher point In relation to the incident an infringement notice and an abatement notice were issued in July 2018
In addressing a noncompliance letter from last year the Timaru store and Environment Canterbury have been working closely on understanding stormwater and seepage-related issues including isotopic testing currently underway
EMISSIONS OVER THREE SITES
Across our manufacturing sites we have reported on our atmospheric emissions for over 18 years We monitor state any breaches and record any interventions
Full details by site can be seen in the Operations Environmental Report 2018 on the company website
00
05
10
15
20
2014 2015 2016 2017 2018
kg S
O2
tonn
e su
per
0000
0001
0002
0003
0004
0005
0006
2014 2015 2016 2017 2018
kg F
ton
ne su
per
STACK FLUORIDE DISCHARGED TO AIR (KG F PER TONNE OF FERTILISER MANUFACTURED)
SULPHUR DIOXIDE DISCHARGED TO AIR (KG SO2 PER TONNE OF FERTILISER MANUFACTURED)
2419 2220172018 2016
NET PROMOTER SCOREreg
MORE PRECISION BLENDING
The co-operativelsquos two precision blending plants allow high quality blends to be made for specific farm requirements
At the Christchurch precision blending plant proof of the benefits on the new Surflex technology can be seen in the statistics on blend accuracy Blends were dispatched with an average variation from that ordered weight of only -006 with a tight standard deviation of the variation at 104
Customers continue to show trust in Ravensdown through their likelihood to recommend us to a friend or colleague
The Net Promoter Scorereg taken from our annual Customer Satisfaction Survey showed 42 promoters against 23 detractors The 2018 score was comparable to our long-term average but fell from 2017 which was a year of growing customer service expectations and some known service issues
Engagement with our stakeholders is a vital part of our efforts to learn what matters to them and deliver on that
Images on opposite page1 Environmental consultant John Holmes gets his hands dirty
at one of the Lend a Hand days Each employee was given a volunteer day to help out in a local community
2 Chief Scientific Officer Dr Ants Roberts leads the children of Pukekohe into the local soils
3 Agri Manager Rei Marumaru is on hand as a shareholder takes a virtual reality tour around the company
4 Technical Development Manager Mike White presents to a delegation from Precision Agriculture Association of New Zealand
5 Open days throughout our manufacturing sites attracted plenty of neighbourly interest
6 A suppliers cargo is scrutinised as part of Ravensdownrsquos robust biosecurity system
7 General Manager Innovation and Strategy Mike Manning talks nutrient management and good farming practices with Minister for Primary Industries Damien OrsquoConnor
8 Our staff at Analytical Research Laboratories took delivery of two robots this year
9 New Zealand Dairy Industry Awards (winners shown) FMG Young Farmer Contest and Agri Women Development Trust were the largest sponsorships in a portfolio that included hundreds of organisations
24 Trusted and LeadingRavensdown Stakeholder Review 2018
1
4
6
8
5
7
9
2 3
25Trusted and LeadingRavensdown Stakeholder Review 2018
The Fertmark programme was set up in 1992 to give New Zealand farmers confidence in the chemical quality of fertiliser and associated claims The scheme is managed by the farmer controlled Fertiliser Quality Council
Ravensdown has the highest number of Fertmark product registrations of any company These products are independently audited every six months
All agricultural compounds require authorisation under the ACVM Act 1977 either by registration or by exemption
FERTMARK STANDARDS
OF ALL ANIMAL HEALTH AND AGCHEM PRODUCTS ARE EITHER REGISTERED OR APPROVED BY EXEMPTION SO MEET ACVM REQUIREMENTS
938 932
939971
OF RAVENSDOWN FERTILISER TONNAGE SOLD HAD FERTMARK REGISTERED COMPONENTS
OF RAVENSDOWN LIME TONNAGE SOLD WAS FERTMARK REGISTERED
20172018 2016-17
2016-17
100
20172018
Products that fuel food creation
Whether itrsquos fertiliser lime seed agchem or animal health products farmers and growers need products that are fit for purpose suitable for New Zealand conditions and available when needed With so many moving parts and interactions across a global supply chain
wersquore determined to keep getting it right
26 Quality Agri-ProductsRavensdown Stakeholder Review 2018
Quality Agri-Products
Particle sizing distribution
Particle size is a crucial quality metric The ideal sized granule will improve coverage and spreading efficiency and reduce dust Some variation is needed but either extreme will have implications for the environment and for precision spreading
As indicated from the graphs Ravensdown have set a target particle-sizing band for each product (superphosphate 05 mm to 56 mm and urea 2 mm to 48 mm) The target is to ensure that we provide high quality products and Ravensdown continues to improve our focus on achieving ideal particle sizing
SUPERPHOSPHATE PRODUCT SIZING 2015 - 2018
UREA PRODUCT SIZING 2015 - 2018
Band 2015 - 2016 2016 - 2017 2017 - 2018
KE
Y
05mm0mm 1mm 14mm 2mm 28mm 4mm 48mm 56mm 67mm0
10
20
30
40
50
60
70
80
90
100
Cum
ulat
ive
P
assi
ng
Target setting05mm0mm 1mm 14mm 2mm 28mm 4mm 56mm 67mm
0
10
20
30
40
50
60
70
80
90
100
Cum
ulat
ive
P
assi
ng
Target setting
27Quality Agri-ProductsRavensdown Stakeholder Review 2018
In addition to our low-risk import scheme we periodically assess preferred suppliers against criteria including
Ethics and alignment to our Supplier Code of Conduct Delivery performance Collaboration Meeting quality specifications quality improvements Innovation
Ravensdown continues to develop enduring relationships that deliver long-term sustained value to both parties We will increase our focus on performance and relationship management A few key supplier partnerships will be further nurtured and collaboration will be at the heart of this We will review and modify our evaluation criteria to place more emphasis on sustainability
We continue to work with our suppliers to address opportunities to improve product quality one of which is improving the management of product through our own supply chain in a consistent manner
Ravensdown has invested in independent annual audits of bulk fertiliser suppliers for over five years Our system meets the highest standards approved by MPI and ensures consistent quality and low risk biosecurity
Fertiliser annual audit
Quality and biosecurity check
External independent verification authority
Our entire supply chain from source is independently audited annually and assessed as a low-risk biosecurity threat and each shipment follows strict criteria This includes stringent inspection of shipsrsquo holds prior to loading This means that when the vessel reaches New Zealand it can commence discharging straight away While there is additional cost at the load port this is in the main offset by not having to wait in New Zealand prior to discharging
Ravensdown will continue to invest in our annual supply chain audits to ensure we have low risk sourcing and consistent high-quality product We understand the importance so take all measures to mitigate biosecurity risk to New Zealand As we identify new suppliers we will ensure we qualify them to the same high standards
From time to time we import product from an alternate supplier either as a trial or to meet unexpected seasonal demand In these circumstances we liaise closely with MPI and product is subjected to normal MPI clearance procedures at the New Zealand border This year we imported urea and RPR in this way accounting for 3 of our total imported volume
OF BULK IMPORTS ARE LOW RISK (201617 100)97
LOW-RISK IMPORTS AND BULK VESSEL QUALITY
BULK VESSEL FERTILISER IMPORTED MET OUR SPECIFICATION FOR PHYSICAL AND CHEMICAL QUALITY (201617 95)94
85 OF INTERNATIONAL SUPPLIERS PERFORMANCE IS EVALUATED
Quality of products are assured through a continuous improvement culture a long-term programme of investment and systematic development by a team of technical operations and process engineers at each of the three plants
INVESTMENT IN INFRASTRUCTURE
Major projects are organised centrally to mitigate risk Improvements to the store network such as roofs and doors as well as conveying blending and loading systems all improve the quality of the product used by spreaders and farmers
INVESTED IN OPERATIONS AND STORES (201617 ndash $302M)
$216m
28 Quality Agri-ProductsRavensdown Stakeholder Review 2018
CASE
STU
DY
Producing quality food for humans or livestock demands quality inputs And thatrsquos the driving passion of Ravensdown Procurement Manager Chad Gillespie
Chadrsquos been with us for more than six years on a mission to deliver consistent ndash and ever-improving ndash product quality ldquoIt really starts with understanding the customer needs and then selecting the best product suppliersrdquo advises Chad ldquoSo wersquove worked hard on developing a clear evaluation criteria Then itrsquos important to keep monitoring and providing feedback including at least two face-to-face meetings a yearrdquo
With suppliers located around the globe Chad and his team travel frequently But proper oversight is essential when products have long journeys to market ldquoA typical example is ureardquo says Chad ldquoIt comes from Saudi Arabia where it goes to a port store facility Well send a vessel to get loaded then it takes around 30 days to transit to New Zealand but the journey is far from over When it arrives it typically discharges into three to five port stores Itrsquos put into hoppers using the ships cranes then onto trucks and sent to stores From there it may be bagged up blended coated or loaded as a straight product onto another truck and taken to farm Or it could go to another market store before being sent out onto farmrdquo
Maintaining product quality during all this is a constant challenge ldquoUntil now monitoring at sea has mostly been confined to checking
WErsquoRE ALL ABOUT PRECISION AGRICULTURE AND THAT DEMANDS CONSISTENT QUALITY
sailing progress via GPSrdquo says Chad ldquoBut soon well be installing data loggers in shipsrsquo holds recording things like temperature and humidity during transit
ldquoWhen product is handled its all about retaining the physical characteristics and not introducing any contaminantsrdquo he adds ldquoOur logistics and stores people are focussed on providing the best storage and handling to minimise crushing of granules and to ensure no external moisture is introduced Stock rotation is also important Urea is a very challenging product that can take in and expel moisture easilyrdquo
Product characteristics arenrsquot the only challenges facing Chadrsquos team More is expected across the board ldquoFarmers always expect that the product will actually do its job But I think more recently theres an expectation that well develop solutions to help with their environmental challengesrdquo he says ldquoOne of our values is putting the customer at the centre of everything we do We also have some pretty clear priorities including our focus on product quality In itself it will help farmers with environmental challenges Wersquore all about precision agriculture and that demands consistent qualityrdquo That precision helps farmers get optimal yield with lower inputs helping meet consumer expectations of quality food
produced with lower environmental impact Our N-Protectreg coated urea can help to lower environmental impact
Another challenge one frequently in the public eye is biosecurity ldquoMinimising biosecurity risk has been a priority in Ravensdown for over six years nowrdquo says Chad ldquoWith time and effort weve developed a very robust system in terms of fertiliser importation involving supplier audits every yearrdquo
More collaboration and engagement also figure in Chadrsquos quality quest ldquoTo improve product quality we need suppliers on-side as well as neighbours the wider community local authorities and most importantly our peoplerdquo
Elsewhere its about more direct control One example being Ravensdown Shipping Services ldquoOur shipping joint venture helps source efficient vessels that are fit for purpose So we can be sure theyrsquore reliable they turn up on time and most importantly theyre cleanrdquo
Collaborative relationships empower our people and suppliers to be open and pay greater attention to detail At Ravensdown ensuring the highest product quality means more is expected of our people than ever before Itrsquos a challenge theyrsquore more than up to
The many challenges of delivering a quality product
To view video please visitravensdownconzintegratedreporting
29Quality Agri-ProductsRavensdown Stakeholder Review 2018
43
53
REPORTED HAZARDS AND INCIDENTS ASSESSEDINVESTIGATED WITHIN 48 HOURS
CORRECTIVE ACTIONS TO MANAGE HAZARDS AND INCIDENTS COMPLETED ON TIME (ON OR BEFORE THEIR DUE DATE)
We have set two key performance measures to ensure that we manage our hazards and incidents in a timely manner These measures have been chosen because they build trust in the system Timely assessment and management encourages people to report issues as they know they will be promptly addressed
The jump towards our 2019 target is expected because of changes made to the ways in which incidents are reported and escalated up through management levels Data on overdue hazard assessments will also be available
Corrective actions are determined to manage hazards and incidents to protect people from harm Corrective actions were taken in the majority of cases ndash often this was done immediately without the need to raise a formal corrective action All actions relating to serious hazards or incidents will be completed on time
HAZARD AND INCIDENT MANAGEMENT
TARGET 2019
TARGET 2019
201718
201718
gt90
gt90
1234
REPORT
HAZARD AND INCIDENTS 4 STEP APPROACH
ASSESS THEIR RISK
IMPLEMENT CORRECTIVE PREVENTATIVE ACTIONS
CHECK ACTIONS ARE EFFECTIVE
Reporting 201617 201718
LTI 3 8Medical Treatment 33 33
Restricted Duty 1 2First Aid 18 36
Property damage 85 88Close Calls 80 88Hazards 90 104
A broad strategy is in place intended to manage risks to health and safety of our people and others
For this report we include metrics on proactive hazard management incident reporting and corrective action
HEALTH SAFETY AND WELLBEING
People with ambition for better
Over 642 employees and many more contractors make up a powerful extended team Collective wisdom is put to a common purpose New insights are built every day But enabling people takes constant focus and a positive safety oriented culture
30 Enabled PeopleRavensdown Stakeholder Review 2018
Enabled People
Lost time amp recorded injury frequency rates
At Ravensdown we genuinely care about the safety and wellbeing of our people and our extended family throughout the community
Rolling 12 monthly LTIFR is a calculation used to measure the average number of lost-time injuries (those injuries that are serious enough to require time off work) over the past 12 months The average has decreased from 148 to 123 representing a 162 decrease
This is because of a more proactive approach to identifying and managing hazards and encouraging reporting of incidents and close calls so that they can be investigated to prevent a recurrence and subsequent injury
Rolling 12 monthly TRIFR is a calculation used to measure the average number of recordable injuries (those injuries that are serious enough to require medical attention or more) over the past 12 months The average has been increasing from June 17 as a result of an increase in the number of recordable injuries being reported The majority of these injuries have been minor injuries that may not previously have been recorded
Reporting all incidents (injury and close calls non-injury) is an important part of our strategy as it allows us to work together to investigate and implement measures to prevent a recurrence
85162
LTIFR
TRIFR
DECREASE FROM 2016 TO 2018
DECREASE FROM 2016 TO 2018
ROLLING 12 MONTH TRIFR(TOTAL RECORDABLE INJURY FREQUENCY RATE)
ROLLING 12 MONTH LTIFR(LOST TIME INJURY FREQUENCY RATE)
Jun 16 Dec 16 Jun 17 Dec 17 May 18
No
of T
RIs
per 2
00
00
0 m
an-h
ours
0
2
4
6
8
10
Jun 16 Dec 16 Jun 17 Dec 17 May 18
No
of LT
Irsquos p
er 2
00
00
0 m
an-h
ours
0
1
2
31Enabled PeopleRavensdown Stakeholder Review 2018
STAFF TURNOVER
DIVERSITY TRAINING SPEND
LIVING WAGE
A drive to deliver personalised structured and focussed training programmes is now supported by a new Learning Management System We can ensure staff are fully able to do their jobs for the benefit of our stakeholders and can develop our people for future opportunities
Ravensdown will continue to monitor the living wage as it develops and ensure all permanent staff are paid at or above the NZ living wage
FEMALE MALE
31 69
When it comes to gender mix the focus is on active monitoring training to tackle conscious and unconscious bias and recruiting the best person for the role
PERMANENT EMPLOYEES ARE PAID AT OR ABOVE THE NZ LIVING WAGE100
$800kSPENT ON TARGETED TRAINING AND DEVELOPMENT 201718
(201617 $1M SPENT ON TRAINING AND DEVELOPMENT)
201718(201617 8)11
Average turnover for 5 years is 88
Our stakeholders can be confident that the knowledge advice and service they receive is from stable engaged staff ensuring consistency of service and knowledge
GENDER
AGE
lt40 40-59 gt590
10
20
30
40
50
60
32 Enabled PeopleRavensdown Stakeholder Review 2018
CASE
STU
DY
To view video please visitravensdownconzintegratedreporting
While Ravensdownrsquos advanced technology often takes the limelight itrsquos Ravensdown people who are driving smarter farming every day
Few realise Ravensdown has the largest number of Certified Nutrient Management Advisors in New Zealand
This is no accident ndash rather a carefully designed plan to attract the very best graduates and enable them through training clear career pathways and stewardship in the field
At the Ravensdown store in Tirau 24-year-old Taylor Bailey is an impressive example of how the Ravensdown Development Programme is enabling success for a new generation of agri managers Coming from a well-known dairy farming family in Mahoe Taranaki farming is very much in Taylorrsquos blood Like many of our graduates Taylor came from Massey University where she completed a Bachelor of Agri Commerce ndash majoring in farm management
Soon after Taylor was invited to join the Ravensdown Development Programme and spent eight months in Christchurch where she studied Fert 101 Animal Health and Agronomy Recently shersquos completed the intensive Advanced Certified Nutrient Management Course through the New Zealand Fertiliser Association
Smart farming is hitting the ground running
and Massey University The final part was completing her farmer reports to become a Certified Nutrient Advisor
At this young age the achievement is impressive but Taylor is by no means alone The entire focus of the Ravensdown Development Programme scheme is to produce a well-prepared and enabled future generation of on-farm advisors who can deliver first-rate knowledge on fertiliser animal health and agronomy from the get go
Taylor knows todayrsquos farmers are expecting far more and Ravensdown is responding ldquoCustomers are definitely expecting more of advisors Weve got a wide range of products and services that we provide so we need to be definitely well-skilled in those areasrdquo says Taylor
But as any farmer will testify you canrsquot learn everything from a book so Taylor meets farmers attends local discussion groups and keeps up to date on the latest environmental issues
ldquoWere no longer just a fert rep these days Were also giving advice and recommendations around agri-chemicals
seed products and animal health Theres a lot more environmental scrutiny on farmers so we need to be up with regulations specifically with the fertiliser side of thingshelliprdquo
Always driven Taylor also enjoys the support she gets from her North Island team and the expert agronomists and animal health technical managers who give her the extra confidence and motivation to always do more for her clients
Of course this notion of a well-educated and empowered new generation is not without economic value ldquo It definitely benefits shareholders People are coming into jobs up to speed and with a greater understanding of the whole farm systemrdquo says Taylor
Being part of the new generation that will drive change and smarter farming is something Taylor relishes She also has a few changes shelsquod like to see
It would be great to see farm owners involving employees in the decision-making processes they face such as meetings to discuss their seasonal fertiliser plans Sharing knowledge is a really powerful thing and in turn will result in a more skilled industry
WErsquoRE NO LONGER JUST A FERT REP THESE DAYS
33Enabled PeopleRavensdown Stakeholder Review 2018
Game changing science
Science and research are the reasons why Ravensdown is seen as a nutrient efficiency specialist Our investment in RampD and partnerships with universities mean ideas
with game-changing potential can be explored But it is our field-based team and the customers who trust their advice that take the ideas and turn them into a better reality
Description
Value
Collaboration
Status
Future expectation
Treats dairy effluent ndash enabling water recycling and increased effluent storage capability
The technology produces lower volumes of effluent enabling enhanced utility of storage and use Significant volumes of water are available for recycling
Lincoln University
Public announcement of pilot project was made on 3 May 2018
Canterbury is the first region for ClearTechreg release followed by the major dairy regions
Remote sensing of the nutrient status of soils
Fast and efficient method to produce layers of data from a single flight including soil fertility vegetation type and a digital surface map at a square-meter level
Massey University
AgResearch
We are at the end of year 5 of the seven-year programme Project extension to cover North Canterbury and Southland means 90 percent coverage for New Zealand hill country
Commercial delivery of current and emerging scanning technologies
AIR SCANreg
34 ScienceRavensdown Stakeholder Review 2018
Science
Description
Value
Collaboration
Status
Future expectation
Models phosphorus and sediment losses at farm and catchment scale
The model allows the identification and materiality of farm nutrient and sediment critical source areas and the efficacy of mitigations
Victoria University of Wellington
Undergoing field verification In development end of this year
Expect to be used mainly by Ravensdown Environmental consultants in catchment studies in collaboration with Beef and Lamb and regional councils
Models nutrient balances including nitrogen loss estimates at a farm scale
Models farm system nutrient cycling and the consequential nutrient losses Focus on outputs maintains farming flexibility and innovation This world-class model allows farm system scenarios to be compared to a baseline
AgResearch
Plant amp Food
Landcare Research
Overseer Limited
Widespread adoption with ongoing upgrades
Expect to see an increased uptake nationally as farm systems changes are required to comply with emerging regulations on nutrient losses
Description Enables trust through evidence ndash fertiliser released at the right place at the right rate
Value Technology-enabled aircraft allow fertiliser plans to be accurately delivered by electronic instruction Farmers can trust their fertiliser investment is applied as intended with proof of release records available
Status 4 Planes in operation
Future expectation
6 capable aircraft by May 2019
Ravensdown has an ownership interest
reg
35ScienceRavensdown Stakeholder Review 2018
WE CANNOT FARM LIKE WE USED TO IN THE PAST SO OUR SYSTEM NEEDS TO BE MORE PRECISE MORE ENVIRONMENT FRIENDLY
36 ScienceRavensdown Stakeholder Review 2018
ClearTechreg is just such a breakthrough Developed in partnership with Professors Keith Cameron and Hong Di of Lincoln University ClearTechreg is an effluent treatment process that slashes the use of fresh water in dairy farming
ClearTechreg allows us to clarify effluent at the dairy shed to produce water clean enough for recyclingrdquo explains Professor Cameron ldquoItrsquos then used for washing the yard where the cows come in for milking The technology uses a coagulant often used in treating drinking water and itrsquos a very similar process The coagulant allows the little particles of soil and dung in the effluent to coalesce into larger particles which then have enough weight to sink to the bottom of a tank This means the top becomes clear enough to recycle and wash down the yardrdquo
The potential savings in water use and reduction in environmental impact are huge says Professor Cameron ldquoUsing the backing gate where the cows are waiting to go in for milking on Lincoln Universityrsquos dairy farm where we milk 555 cows we can cycle enough water every day to wash the yard completely Thatrsquos around 20000 litres recycled a day Scale that up nationwide
and we could save around 42 billion litres of water annually Thatrsquos a big numberrdquo
Making better use of water resources is not the only advantage of ClearTechreg Professor Hong Di emphasises the benefits across the board representing the sort of leap agriculture has to take to meet societyrsquos growing expectations ldquoWe cannot farm like we used to in the past so our systems need to be more precise more environmentally friendly Consumers are demanding quality food and to know that it has been produced in environmentally friendly sustainable ways The sort of technology that wersquore talking about with ClearTechreg thatrsquos a step change As well as potentially saving so much water each year you also reduce E coli leaching and phosphorus ClearTechreg shows how science can help Ravensdown and its shareholders respond and succeedrdquo
Partnerships with scientists like Keith Cameron and Hong Di are only going to be more important in the future and the bonds closer ldquoAs well as the research and development of new technologies therersquos also capability buildingrdquo says Professor Cameron ldquoIn that we train a lot of the farmers of the future at Lincoln University We also train students who go on to be
CASE
STU
DY
employees of Ravensdown A very good example is the creation of the environmental group at Ravensdown who support farmers to develop environmental plans and nutrient budgets A number of those new staff have come through training at Lincoln Universityrdquo
The search for game-changing innovations like ClearTechreg has become more determined than ever as expectations of Ravensdown and scientists themselves increase Something Professor Cameron is well aware of ldquoI think society is expecting more from scientists There are growing concerns about the environment and finding solutions to those environmental problems requires good robust science Itrsquos also why wersquore seeing greater links between research and industry to ensure that the science that gets done in the lab doesnrsquot just produce a paper thatrsquos published in an international journal it actually produces a technology that flows from the laboratory to the farm The linkage between ourselves Ravensdown and Ravensdown shareholders shows this perfectly where the investment in science creates new technologies new systems and new methods that take everyone forwardrdquo
The new technologies Ravensdown provides to shareholders often have their roots in the laboratory And sometimes itrsquos not about a new product or digital advance so much as a smarter way of doing things
Scientific breakthrough set to transform dairy effluent
To view video please visitravensdownconzintegratedreporting
37ScienceRavensdown Stakeholder Review 2018
We are committed to being at the forefront of where the physical world of farming meets the digital world Use of farm mapping software enables customers to farm smarter and accurately Nutrient management crop and livestock production all benefit from improved record keeping and performance analytics We are focussed heavily on increasing the number of customers using mapping technology and are investing in RampD to increase the range of services this software can accurately provide
Maps provide farmers oversight of their whole farm at a glance Embedded throughout the map are the records of what has been applied in detail and what the options are to improve productivity The increasing demand on farmers for managing the environment requires better record keeping and transparency Developments in automation can reduce the amount of time the farmer spends behind a desk enabling more time on the farm We believe our customers own their information and have designed HawkEyereg to enable greater collaboration with other industry partners
MAPPING TECHNOLOGY
Use of mapping technology to manage efficient use of nutrients and keep records of paddock activity
CUSTOMERS ACTIVELY USING SMART MAPS HAWKEYE DURING THE YEAR2682
Technology is a key driving force behind sector-wide improvement It opens up new opportunities new ways to track progress make decisions demonstrate performance
and make connections with end consumers Our team uses some amazing tools to enhance the service they provide and the tool ndash and the person using it ndash cannot stand still
Technology Enabling smarter farming
38 Technologies and ServicesRavensdown Stakeholder Review 2018
Technologies and Services
HawkEye is map-based software that helps farmers make smarter decisions for better farm and environmental outcomes
BENEFITS FOR FARMERS
Improved nutrient amp feed decisions
Reduced office time
Managing environmental impacts
Increased productivity
More time to farm
Licence to operate
BENEFITS FOR RAVENSDOWN
Customer collaboration
Data automation
Useful tools for all farmers
Valuable discussions
More time to add value
Stronger relationships
THE IMMEDIATE PROCESS
Support Ravensdowns core business - Nutrient pasture and crop management environmental footprint
Easier collaboration between customer and Ravensdown - Enabling our staff to deliver
Providing excellent service with efficiency - Automation of ordering spreading and online data gathering
BY PROVIDING
Farm mapping
Nutrient planning and forecasting
Pasture performance management
Product ordering and spreading
In-field tools
Test results and agronomy plan visualisation
Digital record keeping and reporting
Nutrient compliance management amp reporting
Spreading proof of placement
Farm feature amp hazards
Sharing and collaboration
Personalised support
INSIGHT TO ACTION
Coming soon
39Technologies and ServicesRavensdown Stakeholder Review 2018
USE OF AGRONOMY PLANS FOR EFFICIENT USE OF NUTRIENTS AGROCHEMICALS AND SEED
PROOF OF PLACEMENT
This enables our customers to apply the right amount of fertiliser (nutrient) Published agronomy plans are a measure of how many of our customers are using our recommendations
In addition the agronomy plans include the right agrochemical recommendation ensuring the best product and application is chosen for the health of the crop or pasture livestock and environment
All of this detail is recorded and traceable enabling a stronger story to be developed about the farm and the produce grown on it
Ravensdown takes soil test measurements and makes recommendations to farmers about where and what amount of nutrient should be applied
This forms the basis for an agronomy plan which can be produced by Ravensdown We expect this number to increase as farmers become more aware of the need for tighter control over their nutrient application
The use of GPS-enabled spreading technology enables us to measure how effectively we are recording and tracking nutrient application We aim to increase the total traceability of nutrients applied over time By recording spreading in both aircraft and groundspreading trucks we are able to capture data not only of Ravensdown fertiliser that has been applied but to provide better transparency for all users of our spreading technology This benefits all New Zealand farmers
Recently we signed an agreement with TracMap New Zealandrsquos largest provider of spreading technologies enabling us to capture a large proportion of total fertiliser tonnes spread accurately as well as agrochemical spray history Variable rate application is now possible through our investment in our Primary Growth Partnership ldquoPioneering to Precisionrdquo in hill country as well as ground spreading meaning the right product can be applied at the right rate in the right place What percentage of total tonnes applied has been applied at a variable rate will be a key benchmark indicator for us moving forward
245739RAVENSDOWN FERTILISER TONNES CAPTURED BY GPS-ENABLED PROOF OF PLACEMENT TECHNOLOGY
CUSTOMERS PERFORMED SOIL TESTS ON THEIR FARMS6448
TESTING TO IMPROVE FARM PERFORMANCE
8362
46
PUBLISHED AGRONOMY PLANS
OF CUSTOMERS HAVE BEEN PROVIDED AGRONOMY PLANS
40 Technologies and ServicesRavensdown Stakeholder Review 2018
A perfect example is the work we do with arable farmer Eric Watson of Wakanui in mid Canterbury
Eric is the Guinness World Record holder for wheat production per hectare a title he has won more than once Part of the credit comes down to the way he works with Ravensdown including his local Senior Agri Manager Dan Copland Danrsquos worked with Eric and his wife Maxine for over four years ldquoIts really something Im passionate about getting crop nutrition rightrdquo says Dan ldquoEspecially with the precision nutrient management siderdquo
The precision Eric and Dan apply to crop nutrition and soil management certainly is impressive aided by the Ravensdown technology deployed on Ericrsquos mid Canterbury land Comprehensive soil testing and smart mapping gauge the precise nutrition needs of every paddock It shows not just which paddocks require fertilising but exactly what is required and where avoiding over-application Itrsquos smart but the pace of change with accompanying expectations is fast ldquoIts very rapid developmentrdquo says Eric ldquoI think the shareholders do expect more from their fertiliser company including spreading technologyrdquo
CASE
STU
DY
Helping meet those growing expectations is our newest precision agriculture tool HawkEyereg This integrated mapping and compliance tool offers even more accuracy in measuring whatrsquos needed for optimum soil health and yield further reducing environmental impacts ldquoHawkEyereg is a decision support tool it can help with farm recording it can help with precision placementrdquo advises Dan ldquoIrsquove been with Ravensdown eight years and technology-wise itrsquos definitely come on leaps and boundsrdquo HawkEyersquos power comes from using three perspectives of pasture production imagery from the air nutrient input and pasture quantity on the ground and diagnostic status of the soil And itrsquos being made available for any farmer to use not just Ravensdown shareholders
Inevitably as technology improves so does the amount of data generated lsquoBig datarsquo as itrsquos known offers a world of possibilities but only when it can be applied in practical ways Bryan Inch our General Manager for Customer Relationships understands the risks of drowning in a sea of data ldquoTherersquos already plenty of information being captured and that will only increase in the futurerdquo says Bryan ldquoSensors on irrigators farm gates spreading trucks and
silos complement wearable technology on animals soil tests and aerial pasture scanning Itrsquos making sense of what those sensors say that matters turning data into insightful decisionsrdquo Thatrsquos why all Ravensdown technology comes with dedicated support from technical experts and field-based Agri Managers
Back on Ericrsquos farm technology has helped do more with less to the benefit of the environment and the balance sheet ldquoI think Ravensdown technology has a big role to play in helping New Zealand reduce the impact of nutrientsrdquo says Eric ldquoIt can show you shouldnt be putting so much fertiliser on here and in some cases that more needs to go on there Crops will grow better and if youre wasting nutrients youre wasting moneyrdquo
Itrsquos not just shareholders who are expecting more either something Eric is aware of ldquoI think that societys expecting more from farmers with cleaner waterways and swimmable rivers so technology will certainly have a part to play in that Theres a big need for farming to keep improving and thats what the public wants to seerdquo
As expectations grow Ravensdown has responded by developing new technologies that let us do more for our farmer shareholders
The Canterbury wheat that beat the world
To view video please visitravensdownconzintegratedreporting
THERES A BIG NEED FOR FARMING TO KEEP IMPROVING BECAUSE THATS WHAT THE PUBLIC WANTS TO SEE
41Technologies and ServicesRavensdown Stakeholder Review 2018
Employees
GovernanceRavensdownrsquos governance structure is set up to promote accountability and to
support its ability to create value in the short medium and long term It provides insight on strategy implementation and direction while supporting ethical
compliant behaviour throughout the business
42 GovernanceRavensdown Stakeholder Review 2018
Governance
Ethics
The Board of Directors has developed a Code of Business Conduct and Ethics to give effect to Ravensdownrsquos core values and to guide all employees and directors in our relationships with our stakeholders Key parts of this code include
Company Values
Our decisions and personal behaviour will at all times be consistent with our core values of
Successful co-operative ndash We put the customer at the centre of everything we do
Empowered people ndash We choose the best people keep them safe and enable them to do their best
Enduring relationships ndash We develop long-term relationships based on integrity and trust
Environmental leadership ndash We strive to lead in the field of sustainability
Driving Innovation ndash We drive the business forward by finding better solutions
These values mean that we will
Act honestly and fairly with due skill care and diligence in the interests of all of our stakeholders
Demonstrate respect for key moral principles including diversity individual rights equality and dignity
Value personal and professional integrity trustworthiness and competence
Fraud Policy
Ravensdown has a philosophy of ldquozero tolerancerdquo towards fraud both inside and outside of the company We value the integrity of our staff and recognise that they have a key role to play in the prevention detection and reporting of fraud We therefore ask them to be vigilant at all times and to report any concerns they may have at the earliest opportunity We are committed to creating and maintaining an honest open and well-intentioned working environment where people are confident to raise their concerns without fear of reprisal on a confidential basis All reported cases of fraud will be investigated
Conflict of interestRelated party transactions
Like most co-operative companies Ravensdown Limited has frequent transactions with its farming directors in the ordinary course of business All transactions are conducted on commercial terms
A Conflict of Interest Policy ensures that any real or perceived conflicts related to staff members are managed at armrsquos length
Whistle-Blowing Policy
Ravensdown is committed to providing a transparent accountable organisation and staff are encouraged to have the responsibility to report any known or suspected wrongdoing within the company Employees are encouraged to report this to their managers or directly to the CEO A 247 independent anonymous Ethics Hotline is also available where confidential information can be reported Ravensdown is committed to the protection of genuine whistle-blowers against action taken in reprisal for the making of protected disclosures
Risk Identification and Management
The company has a comprehensive risk management framework to identify assess and monitor new and existing risks Annual risk updates are performed and risk improvement plans created and acted on The Chief Executive Officer and the leadership team are required to report to the Board and Audit amp Risk Committee on high risks affecting the business and to develop strategies to mitigate these risks Additionally management is responsible for ensuring an appropriate insurance programme is in place and reviewed annually
TOP RISKS
Risk Response
Failure to embed a culture systems and processes to prevent or appropriately respond to health safety or wellbeing dangers or incidents
We have systems and processes in place to continuously track protect and take proactive actions to manage our peoplersquos health safety and wellbeing and to ensure we embed a culture which puts safety first and gives meaning and purpose for our people
Supply of key fertiliser inputs interrupted
We have enduring relationships with long-term suppliers of our key fertiliser inputs which we continue to assess and manage to ensure we can meet supply commitments to our customers
Inability to deter or recover from cyber security risks
We have robust systems and software in place to detect protect and recover from cyber security threats
Evolving government priorities affecting our industry
We have regular and meaningful engagement with various levels of government to ensure we can have proactive involvement in the legislative and regulatory changes relevant to our business
Significant Biosecurity incident affecting us or our industry
We have an MPI-approved system which ranks the majority of our imported products as a low risk through annual inspection of suppliers cleanliness of vessels sampling of products and container inspections
Losing social licence to operate We work to ensure positive and genuine engagement with all our key stakeholders and transparently report on our operational compliance good community relationships and commitment to sustainability and improvement
43GovernanceRavensdown Stakeholder Review 2018
Leading usforward
1 2 3 4 5
John runs a 22000 stock unit sheep and beef breeding and finishing operation has been on the Board since 2004 and has been Chair since February 2014 As well as running a legal practice in Marton John spent many years as a director of RACE Incorporated and of a number of farming and agricultural companies in NZ and overseas
John Henderson LLB Chair
1
Scott owns and runs a large hill country sheep and beef station at Ohura in the Central North Island and has been on the Board since 2006 Scott is a member of the NZ Institute of Directors and holds a certificate in company direction He has completed a number of governance courses and continues to prioritise professional development
Scott Gower2
TH
E B
OA
RD
44 Board and Leadership Ravensdown Stakeholder Review 2018
Board and Leadership
6 7 8 9 10
Jason is CFO of NZ Steel and a Fellow of Chartered Accountants Australia and New Zealand and has been on the Board since 2014 He is currently Chairman of TNX Limited and former Chair of the Audit Committees for Taranaki Investments Management Limited and LIC He was the former CFO of large listed and unlisted companies such as EROAD Auckland Airport PGG Wrightsons and Fonterra Ingredients
Jason Dale B Com FCA
10
Stuart farms 330ha west of Christchurch growing arable crops seed potatoes and finishing lambs and has been on the Board since 2006 and Deputy Chair since 2014 Stuart is a Nuffield Scholar and has had a number of governance roles in the industry good sector as well as not-for-profit organisations
Stuart Wright B Ag Com Deputy Chair
9
Tony runs the family dairy farming business and has been on the Board since 2004 Tony has been involved in governance at a local and national level particularly in the dairy sector for 20-plus years He was a director of the NZ Dairy Board and Kiwi Dairy Co-op before the formation of Fonterra
Tony is a Nuffield Scholar and a Chartered Fellow of the IoD
Tony Reilly B Ag Com
3
Bruce farms an 8000 stock unit cattle and sheep farm north of Napier and has been on the Board since 2015 Bruce holds a wide range of governance positions particularly in the science and environmental areas He previously spent six years on the Federated Farmers Board and was National President from 2011 to 2014
Bruce WillsB Ag Com
4
Through the companies Alpine Fresh Ltd and ViBERi NZ Ltd Tony grows for the arable vegetable and berryfruit sectors over 700 ha He has been on the Board since 2006
Currently Tony is a director of several local companies is the Chair of NZGAP and Vice-President of Horticulture NZ
Tony Howey B Ag Com
5
Kate owns a 245ha dairy farm in Dargaville and has been on the Board since 2014 Kate is also Chair of Delta Produce Co-operative Ltd and is a ministerial-appointed Council member of the Open Polytechnic of New Zealand
Kate is a Member of the IoD and has done the Company Directors Certificate as well as the Fonterra Governance Development Programme
Kate Alexander Dip Ag bus Mgmt
6
Glen is an Auckland-based entrepreneur who has been on the Board since 2007 Glen was a founding director of the Warehouse Group and was a board member there for 11 years He currently has directorships of 20 private companies across agriculture property retail and tourism sectors Glens agricultural investments include dairy beef avocado kiwifruit mushroom forestry and aquaculture
Glen Inger7
Peter owns a 190ha dairy farm located at Northope and has farming interests in Lochiel and Lorneville and has been on the Board since 2013 Peter is an Agribusiness Regional Manager for a prominent bank and has been through the Fonterra Governance Development Programme
Peter MoynihanB Ag Sc
8
45Board and Leadership Ravensdown Stakeholder Review 2018
Actions louder than words
As a leadership team we see our role as maintaining a positive culture at Ravensdown while ensuring the organisation remains agile as it faces multiple opportunities and challenges
Knowing that continual consensus rarely leads to good decision-making we hold each other to account and exchange ideas freely and honestly
Because wersquore often challenging the traditional way of doing things we will debate and offer alternative points of view
Greg CampbellChief Executive Officer
Bryan InchGeneral Manager Customer Relationships
Sean ConnollyChief Financial Officer
Mark McAtamneyChief Information Officer
LEA
DE
RSH
IP T
EA
M
46 Board and Leadership Ravensdown Stakeholder Review 2018
We seek alternative perspectives from outside the team and listen to all employees within the company throughout the year
We are here to deliver on strategic goals agreed with the Board This involves looking ahead and keeping an eye on the detail of the day-to-day
The safety and wellbeing of our team is paramount and we continue to ensure each and every employee shares this belief so they can act on it
Stephen EspositoGeneral Manager Operations
Mike WhittyGeneral Manager Supply Chain
Mike Manning General Manager Innovation and Strategy
Katrina Benedetti ForastieriGeneral Manager Culture and People
47Board and Leadership Ravensdown Stakeholder Review 2018
KE
Y
Ravensdown-owned storesRavensdown consignment storesRavensdown manufacturing Aerowork
Ravensdown aglime quarriesLime processing plantDOING MORE
Our team members are proud to be part of the community and are doing their bit for many worthy causes throughout the country
Dargaville
Pukekohe
Morrinsville
Te Awamutu
Okato
Kakaramea
Feilding
HimitangiRongotea
Masterton
Manunui
Kerepehi
Te Puke
Tirau
Supreme
Taupo
Pio Pio Broadlands
Gisborne
Wairoa
Raetihi
New Plymouth
Stratford
AuroaWaverley
TaihapeWhanganui
Rata
Severn StreetNapier Works
Waipukurau
Dannevirke
MangatainokaKoputaroa
MataGreenleaf
Te Pahu
Western Bays
Te Teko
Featherston
Taumaranui
Waharoa
Normanby
TakakaNgarua
Marlborough
NelsonBlenheim
Culverden CheviotHokitika
Stillwater
MethvenRakaia
Fairlie
Seadown
GeraldineHinds
AshburtonSouthbridge
DunsandelLeeston
Christchurch Works
White RockAmberley
Mayfield
Darfield
Rangiora
Kurow Waimate
Cromwell RanfurlyOturehua
Waikouaiti
DiptonNightcapsOtautau
Isla Bank
BluffTitiroa
Woodlands EdendaleAB Lime
WintonMcNab
Clinton
Balfour
Mossburn
Heriot
Outram
LawrenceClydevale
MiltonBalclutha
Dunedin WorksLumsden
Te Kuiti
North Oamaru
Enabling smarter farming throughout New Zealand
Registered office292 Main South Road Hornby Christchurch 8042 NZ0800 100 123ravensdownconz
Lets expect more together Give us your feedback on this website so we can improve
Connect with us facebookcomRavensdown linkedincomcompanyravensdown twittercomRavensdownNZ ravensdownconzintegratedreporting
insightcreativeconz
RA
V026
EXPECT MORE TO COME gt
ravensdownconz
Ravensdown has delivered another strong result and Irsquom enormously proud of the teamrsquos efforts and humbled by the support from shareholders
While this has been a consequence of a deliberate consistent strategy I see this fifth year of back-to-back progress as preparing the ground for a fundamental change that is needed within the agri-sector in general and within our co-operative in particular
The challenge facing so many businesses is how to thrive knowing natural resources are limited and need protecting while energy consumption emissions and water use need to be tackled Ravensdown is not just facing up to that fact but embracing it We are determined to help farmers manage their nutrients better
For us this is what lsquosmarter farming for a better New Zealandrsquo looks like Our aim is to help others reduce their environmental impact and we must look in the mirror and lower our own Being welcomed into the Sustainable Business Council last year joining the Climate Leaders Coalition and reporting our carbon emissions for the first time is just the beginning
The signals are strong The disruptive trends are many Societyrsquos expectations are ever higher
While we donrsquot pretend to have all the answers we must and will rise to the challenge The ambition has got to be that we could all look our grandchildren in the eye and say we tried our best to leave the planet in at least as good a shape as we found it Our staff are engaged with this higher purpose as shown by our staff engagement survey
Like last year this Stakeholder Review describes whatrsquos going well and where we need to do better It focuses on what matters to a variety of stakeholders and outlines how we add value both now
and into the future It is best read alongside our annual report which summarises our audited accounts for the year up to 31 May 2018 There are also videos on the website giving context to our story
Our shareholders have told us the best way to consider this co-operativersquos performance is to look at a range of inter-connected indicators and take a rounded view For example product quality matters and does not continue to occur or improve without investment And if we do not invest in the knowledge of our people the quality of advice would fall just as our physical assets would decline if we didnrsquot invest in maintaining them
It would be easier to ldquojog alongrdquo not trying to address asbestos in our stores and manufacturing facilities But we wouldnrsquot be doing our job if we just kicked the can down the road for future shareholders to bear A lsquohead in the sand and hope for the bestrsquo approach would represent a massive risk and would guarantee opportunities would be missed
Being clear-eyed about our role in the world the challenges we are facing and transparency of failure to hit targets is what this co-operative commits to We feel this fronting up is the best way to serve past current and future shareholders and contribute to the betterment of New Zealand
Investing in our network
For an organisation moving well over 1 million tonnes of granules minerals and rock around dust is always going to be an issue needing to be managed Apart from being a potential nuisance or hazard to staff and neighbours dust can also affect product quality through cross contamination As part of our commitment to creating a safe and healthy work environment we are focussing on dust management at our sites
CEO
GregrsquosReport
13Gregrsquos Report ndash CEORavensdown Stakeholder Review 2018
We have been busy installing dust suppression cones covers extractors doors roading and enclosures Good housekeeping handling protocols and quality imported or manufactured product also go a long way to cut dust occurring in the first place
Wersquore also looking at our stormwater which has the potential to contribute to the nutrient load into local waterways We need to manage this carefully throughout our network and there is much more we can and must do We have a number of new initiatives in place For example we are proud of the new store in New Plymouth which is showing the way with a filter pond system
Safety has yet again been a main area of focus and investment Ravensdown was proud to receive commendation from Worksafe for the way we worked with their team to resolve some issues we had with serpentine superphosphate
We are making strong progress through a long-term $17 million asbestos replacement programme and are already seeing the benefits to product quality as the replacement roofing makes the stores lighter and drier The health benefits of asbestos removal for neighbours and staff plus the more earthquake resilient buildings are harder to see but no less important
We know quality matters to our customers and spreaders For the past three years a consistent 82 have stated that fertiliser quality is excellent or very good and this means there is still room to improve from a high base
Environmental growth
Since starting in 2013 our environmental consulting business has delivered more than 33000 contracted hours of effort helping farmers with their mitigations and compliance needs The specialists also assist local and regional government deliver on their objectives while we support customers with practical responses to regulatory developments
We are now the largest farm environmental consultancy in New Zealand and the year ahead will all be about cementing our position as leaders and developing the team so the advice remains first rate We will also look for integration opportunities with our field-based team of agri managers
This is important as we know our customers trust the advice provided ndash our customer survey revealed that over 90 trusted the advice they received and agreed it was based on sound science
We will be structuring the Environmental team around three service streams
1 Regulatory compliance including our ldquoworry-freerdquo service where farmers ask us to take on all the steps involved in progressing or protecting a consent
2 Farm Systems Analysis where experienced highly trained specialists provide tailored advice for planning the future of the farm business
3 Integrated Catchment Management where we help farmers and local community members working together to protect their waterways
We are now the largest farm environmental consultancy in New Zealand and the year ahead will all be about cementing our position as leaders and developing the team so the advice remains first rate
To view video please visitravensdownconzintegratedreporting
14 Gregrsquos Report ndash CEORavensdown Stakeholder Review 2018
Subsidiary Aerowork took delivery of new bi-directional loaders while commissioning new maintenance software The staff of Aeroworkrsquos helicopter spraying operation bought that part of the business and continue to service Ravensdown and non-Ravensdown customers
New technologies that will boost automation and efficiency include the JD EdwardsOracle project that reduces manual processing HawkEyereg maps and records help farmers with making decisions and tracking actions C-Dax are rolling out their PastureMeter robot
The Nelson store was one of several buildings to benefit from the long-term asbestos removal programme New loaders were delivered to several locations
Demand for products and services
It was a record year for agrichemicals which are so important in protecting food grown for animals and humans Our seed product lines are also in demand as they too had a record year This all shows the agronomy offer is strong and our technical expertise is sought after The spreading ventures were busy but somewhat disrupted by the weather
Facing difficult trading conditions volumes of our animal health products were slightly down Wholly owned subsidiaries C-Dax and Aerowork had a profitable year The laboratory ARL continued to contribute positively
Lime tonnages were up as farmers looked to condition their soils and fertiliser tonnages were up with a significant contribution from new customers buying our products and industrial users buying more urea
Our joint venture Ravensdown Shipping Services provides added control in our supply chain Disruption to New Zealandrsquos supply of quality phosphate rock is a real risk to the agri-sector and was highlighted last year when a non-Ravensdown shipment of phosphate rock was seized in South Africa
We hosted a delegation from the company that supplies phosphate rock from the non self-governing territory of Western Sahara They outlined how many of the local Saharawi people are benefitting from that suppliers social development programmes and how many familiesrsquo livelihoods depend on the continuing legal trade in rock from that part of the world It seems clear that no group of activists speaks for all Saharawi We support the United Nations in its efforts for a solution to this long-running complex political dispute and will continue to monitor the activities of our supplier
Innovation progress
Our Primary Growth Partnership programme investigating improved aerial spreading precision is at the three-quarter mark on its seven-year journey We partnered with Massey to develop the AirScanreg technology which uses a hyperspectral camera to scan 1000ha an hour and provide several layers of information for analysis Vegetation soil fertility and economically optimal fertiliser application layers can then be provided for an evidence-based plan that can be sent to the IntelliSpreadreg-enabled aircraft
Sixty six farms have now utilised IntelliSpreadreg where computer-controlled hopper doors apply fertiliser where it is needed instead of where it is not So far 14 of land on those farms was excluded from application because it was ineffective culturally sensitive or environmentally vulnerable Avoiding this land in a way that is safer for pilots is a win-win for productivity and the environment
Work ahead involves continuing validation work testing that actual results match the modelled and scanned results We are also testing algorithms and systems that can verify placement rather than only indicating where the door opened or closed Our fifth Aerowork plane to be equipped with the IntelliSpreadreg system will take flight in Whanganui
In other developments C-Daxrsquos robot version of the PastureMeter will be launching in 2019 and we continue our investment through the Fertiliser Association of New Zealand into the OVERSEER nutrient modelling tool We also launched the ClearTechreg effluent treatment system that has the potential to drastically reduce water use in the dairy sector
Efficiency is the key
We repeated throughout the year what we started to say in last yearrsquos Stakeholder Review Sales tonnage is not the key performance metric for this co-operative Indeed in those situations where the science showed that the farmer and environment would gain from applying less fertiliser then that was a win for Ravensdown
Our coated urea product N-Protectreg saw significant growth on last year Compared to uncoated urea this Fertmark-accredited product reduces nitrogen emission to the air and keeps more nitrogen available to the plant In a ldquonitrogen-constrainedrdquo world which is also sensitive to phosphate loss we would expect to see strong growth in this ldquosmart fertiliserrdquo category of products
This is an important way we can help with smarter farming and customers and staff are engaged with this approach In the past four years we have welcomed 1900 new customers to the Ravensdown ranks
I thank our former General Managers of Operations and Organisational Development Kevin Gettins and Tracey Paterson for their contribution to the leadership team and welcome their replacements Stephen Esposito and Katrina Benedetti Forastieri
Ravensdownrsquos contribution to premium food creation in New Zealand was celebrated at two all-staff events early in our financial year Morale remains high with staff engagement levels now in the top quartile of NZ companies that survey with Aon Hewitt
We continue to engage with a variety of stakeholders and have achieved a lot on their behalf I thank the whole team for their contribution and I know they are up to the challenge ahead Volatility and uncertainty are increasing around the world But the company is better positioned than ever to deliver value now and into the future
15Gregrsquos Report ndash CEORavensdown Stakeholder Review 2018
Financial commentary
Good financial performance and a healthy profit before rebate and tax of $63 million from our continuing operations allowed us to invest in areas aligned with our strategic priorities and continue delivering enduring value for stakeholders Our discontinued operations made a loss of $ 08 million after tax
The strong result enabled us to pay a full rebate of $47 per tonne which includes the interim cash rebate announced in March 2018 Your co-operative is retaining the $7 million profit to reinvest in the business in order to support our smarter farming purpose
Revenue was up as underlying volumes increased and margins were maintained at sustainable levels
Total expenses were up by $3 million mostly comprising an increase in sales and marketing expenses and the RampD component of operating expenditure This rise was consistent with our focus on enabling smarter farming which meant recruitment of environmental consultants maintaining the development programme that fast-tracks the training of new recruits and investing in research into new products and capabilities
The profit was actively impacted as we continued our asbestos removal programme spending $2 million in 201718 This is the fourth year of our programme Ravensdownrsquos broader capital reinvestment programme has led to an increase in non-cash depreciation
Equity has increased by $23 million to $429 million Our equity ratio before rebates increased from 73 to 78 After rebates our equity ratio continues to remain strong Total assets rose to $605 million We held more inventory than last year as a deliberate decision was made to import certain raw materials to mitigate possible short-term supply chain disruption
Property plant and equipment rose by $20 million on the back of continued reinvestment and new infrastructure projects including finishing the New Plymouth store We committed $2 million to further improvements that benefit health and safety
Intangible assets rose by $5 million with drivers being developments in our Enterprise Resource Planning software ClearTechreg and digital technologies such as HawkEyereg and aviation maintenance software RAMCO
Investments like these were made possible by a very positive operating cashflow of $98 million This consistently strong performance assists us to fund our capital investments
Bank debt reduced and trade payables increased due to the fact we held slightly more inventory and achieved more favourable payment terms with overseas suppliers
The board remains mindful of the need to provide financial returns and to maintain financial strength so the co-operative can reinvest in value-driving initiatives
As the business model on page 18-19 shows financial capital is one of six resources that we have an impact on and are impacted by The six are interconnected and need to be considered and reported on in an integrated way
The value created from financial capital is economic returns in the form of rebates to our shareholders and profits retained for future investment Economic returns are impacted by our investment in RampD technology infrastructure improvements our environmental initiatives and training our people This increases intellectual manufactured natural and human capitals in such a way as to ensure longer-term value is created
16 Financial CommentaryRavensdown Stakeholder Review 2018
Financial Commentary
-20
0
20
40
60
80
2014 2015 2016 2017 2018
NET PROFIT ($M)
Net prot before rebate and tax from continuing operations
Net prot after rebate tax and discontinued operations ($m)
73
19
10
46
62
51
1
63
7
-11
0
10
20
30
40
50
2014 2015 2016 2017 2018
NET CAPITAL EXPENDITURE CASHFLOW ($M)
21
3033
46
39
0
100
200
300
400
500
2014 2015 2016 2017 2018
TOTAL EQUITY ($M)
357380 395 406
429
0
1
2
3
4
5
2014 2015 2016 2017 2018
RESEARCH AND DEVELOPMENT ($M)
29
34
40 39
47
0
40
80
120
160
200
2014 2015 2016 2017 2018
OPERATING CASHFLOW ($M)
185
110 106
60
98
0
10
20
30
40
50
60
2014 2015 2016 2017 2018
SHAREHOLDER RETURN ($t) (including tax credits)
373
8
500
0
410
0
450
0
470
0
0
20
40
60
80
2014 2015 2016 2017 2018
EQUITY RATIO ()
6571
75 73 71
00
05
10
15
20
25
30
2014 2015 2016 2017 2018
ASBESTOS REPLACEMENT ($M)
2422
26
21
-20
0
20
40
60
2014 2015 2016 2017 2018
NET BANK DEBT ($M)
49
6
-8
39
28
OPERATING CASHFLOW ($M)
ASBESTOS REPLACEMENT ($M)
NET CAPITAL EXPENDITURE CASHFLOW ($M)
NET BANK DEBT ($M)
-20
0
20
40
60
80
2014 2015 2016 2017 2018
NET PROFIT ($M)
Net prot before rebate and tax from continuing operations
Net prot after rebate tax and discontinued operations ($m)
73
19
10
46
62
51
1
63
7
-11
NET PROFIT ($M)FROM CONTINUING OPERATIONS
RESEARCH AND DEVELOPMENT ($M)
SHAREHOLDER RETURN ($T) (INCLUDING TAX CREDITS) TOTAL EQUITY ($M) EQUITY RATIO ()
During 2014 our focus was on operating cashflows as we restructured our business
Increase in profit reflects an increase in volumes sold
We have continued to add shareholder value with increasing total equity
We are committed to proactively replacing asbestos throughout our network
Comprises the operating costs of research and the costs of supporting development of new initiatives
We have maintained the financial strength we have rebuilt over recent years
Year-end debt remains within a low sustainable band
Capital investment returns to our normal reinvestment programme Includes investments in intangibles
For the third year in a row we have returned cash back earlier with an interim rebate
17Financial CommentaryRavensdown Stakeholder Review 2018
CO
LLAB
ORA
TION INN
OV
ATI
ON
INTEGRATION
BUY SHIP
MAKE STORE
BUILDINGTRUST
MEASURE MAP MONITOR
TEST ADVISE
PRECISION APPLICATION
TRAINING AND DEVELOPMENT USE AND DEVELOP
TECHNOLOGY
RESEARCH ACTIVITIES
How we define and create value
RESOURCES
EXTERNAL FACTORSACTIVE GOVERNANCE AND RISK MANAGEMENT
HUMAN CAPITAL
FINANCIAL CAPITAL
MANUFACTURED CAPITAL
INTELLECTUAL CAPITAL
NATURAL CAPITAL
SOCIAL AND RELATIONSHIP CAPITAL
18 Business ModelRavensdown Stakeholder Review 2018
VALUE CREATED
REDUCED ENVIRONMENTAL IMPACTS (see pages 23-25)
ENGAGED STAFF IN A SAFER ENVIRONMENT (see pages 30-33)
ECONOMIC RETURNS (see pages 16-17)
STRONGER COMMUNITIES (see page 25)
OPTIMISED VALUE FROM THE LAND (see pages 26-29)
RELIABLE SUPPLY OF QUALITY AGRI-PRODUCTS (see pages 26-29)
LEADING TECHNOLOGY SCIENCE AND INFORMATION (see pages 34-41)
TO ENABLE SMARTER FARMING FOR A BETTER
NEW ZEALAND
KA PŪKEKOTIA A RONGOMĀTĀNE KA POHO
KERERŪ A AOTEAROA
19Business ModelRavensdown Stakeholder Review 2018
Why wersquore here
HOW WE DELIVER ON THAT PURPOSE
We provide the products expertise and technology to help farmers reduce environmental impacts and optimise value from the land
New Zealand exports 95 of the food that it grows This can be seen as a net export of the nutrients embedded in the food because plants have extracted what they need from the soil Ravensdown helps return those key nutrients by supplying the essential elements that all plants whether eaten by humans or livestock need to grow
As a farmer-owned co-operative our commitment as nutrient efficiency specialists is to enable our customers to supply the necessary amount of nutrients ndash no more no less ndash and help minimise losses for the benefit of the farm and the environment This takes the form of services like those listed on the opposite page
WHERE ARE WE PRIORITISING
Quality agri-products such as Kiwi-made superphosphate imported fertilisers aglime animal health seeds and agrichemicals are the backbone of our product offering
Certified nutrient management advisors and environmental consultants are backed up with cutting-edge technologies Special aerial cameras that can assess soil nutrients remotely or software that shows where best to tackle potential phosphate run-off are just two examples
Science is the foundation for all our advice and innovation We invest in research and collaboration with universities and Crown Research Institutes supporting knowledge-sharing conferences and publish papers in peer reviewed journals
Enabled people are the most effective people In a fast-changing sector we focus on the ability of our teams to adjust and respond so they can help get the job done
Trusted and leading is how we set out to be seen We know that nothing less than doing the right thing day in day out is the best way to achieve this
Our stakeholders want to create a better New Zealand and we see our role as helping them
achieve that by enabling smarter farming
Smarter farming can deliver stronger rural communities reduced environmental impacts and growing prosperity for the country as a whole
Smarter farming is about challenging all aspects of farming knowing improvements are always possible and definitely needed
We canrsquot help with smarter farming without working smarter ourselves We need to keep innovating and changing so that we can continue to walk the talk
20 Strategic FrameworkRavensdown Stakeholder Review 2018
Strategic Framework
In developmentExisting Service
KE
Y
DIAGNOSTIC AND PREDICTIVE TOOLS Analytical Research Laboratories
Physical test results for soils and plants measure levels and validate predictive models
Robust models Predictive tools improve decision making about phosphate-loss mitigation or nitrogen use efficiency
Aerial sensing Scanning soil nutrient levels and vegetation from aircraft
ADVISORY SERVICES Nutrient Budgets and
good farming practice On-farm certified advisors who maximise nutrient use efficiency
Environmental Impact Advice Largest team in NZ specialising in farm environment planning and mitigating farm impacts
WATER MITIGATION ClearTechreg
Dairy effluent treatment system that could reduce fresh water use by 17000 Olympic-sized swimming pools a year
Integrated Catchment Management A collaborative multi-discipline approach to environmental management at a catchment level
APPLICATION AND PLANNING IntelliSpreadreg
Computer-controlled topdressing aircraft doors adjust spreading rate and avoid sensitive areaswaterways
Precision spreading GPS guided certified groundspreaders reduce risk of under- or over-application of nutrients
Precision blending Smart fertilisers including N-Protect with coating that reduces gaseous emissions
HawkEyereg Visual mapping and decision-making tool that brings all information and records together
How our services reduce environmental impacts
21Strategic FrameworkRavensdown Stakeholder Review 2018
88 SPENT ON DIRECT PURCHASES FROM LONG-TERM PARTNERS WITH SUPPLY CONTRACTS
ENGAGEMENT SURVEY
LONG TERM PARTNERS WITH SUPPLY CONTRACTS
Ravensdown our key suppliers and ultimately our customers benefit from our strategy to have long-term relationships
When partner and preferred supplier performance is high we reward that with our loyalty and ongoing business Expectations are clear and measures are in place so we can provide detailed feedback where we would like improvements to be made With a select few partners we are able to have a deeper multi-levelled relationship and collaborate in areas other than the day-to-day business
Trust is at the heart of long-term relationships We work hard on that with our key suppliers We will be seeking more direct feedback on our performance and to see what we can do to cement our aspiration to be ldquocustomer of choicerdquo for these suppliers We will continue to collaborate internally and with our supply partners to bring new technologies and innovations to life in our pursuit of smarter farming
We survey our staff on a variety of topics as a way to understand where we are doing well and areas to work on
Conducting our survey through Aon Hewittrsquos lsquoBest Employerrsquos Programme allows us to be measured against the best rated employers in Australia and New Zealand
Our goal is to be one of the top five employers of choice and the trends behind these surveys are one important indication of whether we are on track
Our overall engagement lifted 2 across the company to see us meeting the threshold for the ANZ Top Quartile of Aon Hewittrsquos Best Employers
5040
30
20
100
80
6070
90100
Bottom Quartile
Top Quartile
2018 ENGAGEMENT SCORE(2017 66)
68
Moderate Zone
Earning the right to lead
Ravensdown has many stakeholders Customers employees suppliers neighbours ndash all expect us to continue to do what we said we will do Building a resilient relevant business
is a strategic priority and of course this means change Throughout this change we will track our carbon footprint staff morale and customer goodwill
22 Trusted and LeadingRavensdown Stakeholder Review 2018
Trusted and Leading
Over time measures will be expressed as total tonnes of carbon dioxide (CO2) and CO2 per unit of output such as fertiliser tonnage
Mine to Port is the energy used in the transfer of materials from the source mine or plant to the Ravensdown ship
More than three quarters of our emission profile is represented by shipping As a ship charterer we look forward to the carbon reduction commitments being made by the international shipping industry becoming a reality
Manufacturing and distribution includes ship-to-store emissions in New Zealand and domestic operations Because the process of manufacturing superphosphate generates electricity our three acid plants can contribute electricity to the national grid
This electricity counts as a credit to our emissions profile The category also includes coal used in lime drying and fuels for New Zealand distribution to the stores network Aerial spreading entails the aerial operations that are controlled by Ravensdown
As a signatory to the Sustainable Business Councilrsquos Climate Leaders Coalition Ravensdown will actively seek to monitor reduce and report on its carbon footprint
The greenhouse gas inventory currently excludes all Joint ventures and C-Dax Limited
Limited assurance has been provided for our greenhouse gas emissions inventory by Ernst amp Young New Zealand Limited The Limited assurance statement is available in our integrated reporting website httpsintegratedreportingravensdown conzcontentdownloadsAssuranceReportpdf
154407 tCO2e
TOTAL CARBON FOOTPRINT 2017
MINE TO PORT501 tC02e
INTERNATIONAL SHIPPING117579 tC02e
AERIAL SPREADING5215 tC02e
MANUFACTURINGAND DISTRIBUTION31112 tC02e
Carbon footprint For the 2017 calendar year Ravensdown has compiled its first carbon footprint report focusing initially on its
own operations rather than upstream or downstream activities of its suppliers or users of its products
23Trusted and LeadingRavensdown Stakeholder Review 2018
There were four breaches of resource consents or general environmental rules in 201718
1 Hinds store had a non-compliance letter after Environment Canterbury reviews of consent compliance in February 2018 It related to aspects of a 2008 consent that had not been fully implemented By April the site was compliant with its resource consent
2 Christchurch Works is in the Hayton Stream catchment The City Council holds a stormwater consent with Environment Canterbury An infringement notice and fines totalling $1500 were incurred for a stormwater escape incident that the company reported
3 Napier Works ndash on 30 May 2018 a hole developed in a fibreglass pipe carrying acidic scrubber liquor from the manufacturing process The pipe was close to the main road Clean up of the four- minute emission entailed shutting the road for 35 hours Drains were protected and clean-up liquid was returned to the plant
4 Napier Works ndash in the April 2018 acid plant start up the company notified the Hawkersquos Bay Regional Council that it had breached National Environment Standards for sulphur dioxide emissions to air The short-lived breach has been addressed by venting to a higher point In relation to the incident an infringement notice and an abatement notice were issued in July 2018
In addressing a noncompliance letter from last year the Timaru store and Environment Canterbury have been working closely on understanding stormwater and seepage-related issues including isotopic testing currently underway
EMISSIONS OVER THREE SITES
Across our manufacturing sites we have reported on our atmospheric emissions for over 18 years We monitor state any breaches and record any interventions
Full details by site can be seen in the Operations Environmental Report 2018 on the company website
00
05
10
15
20
2014 2015 2016 2017 2018
kg S
O2
tonn
e su
per
0000
0001
0002
0003
0004
0005
0006
2014 2015 2016 2017 2018
kg F
ton
ne su
per
STACK FLUORIDE DISCHARGED TO AIR (KG F PER TONNE OF FERTILISER MANUFACTURED)
SULPHUR DIOXIDE DISCHARGED TO AIR (KG SO2 PER TONNE OF FERTILISER MANUFACTURED)
2419 2220172018 2016
NET PROMOTER SCOREreg
MORE PRECISION BLENDING
The co-operativelsquos two precision blending plants allow high quality blends to be made for specific farm requirements
At the Christchurch precision blending plant proof of the benefits on the new Surflex technology can be seen in the statistics on blend accuracy Blends were dispatched with an average variation from that ordered weight of only -006 with a tight standard deviation of the variation at 104
Customers continue to show trust in Ravensdown through their likelihood to recommend us to a friend or colleague
The Net Promoter Scorereg taken from our annual Customer Satisfaction Survey showed 42 promoters against 23 detractors The 2018 score was comparable to our long-term average but fell from 2017 which was a year of growing customer service expectations and some known service issues
Engagement with our stakeholders is a vital part of our efforts to learn what matters to them and deliver on that
Images on opposite page1 Environmental consultant John Holmes gets his hands dirty
at one of the Lend a Hand days Each employee was given a volunteer day to help out in a local community
2 Chief Scientific Officer Dr Ants Roberts leads the children of Pukekohe into the local soils
3 Agri Manager Rei Marumaru is on hand as a shareholder takes a virtual reality tour around the company
4 Technical Development Manager Mike White presents to a delegation from Precision Agriculture Association of New Zealand
5 Open days throughout our manufacturing sites attracted plenty of neighbourly interest
6 A suppliers cargo is scrutinised as part of Ravensdownrsquos robust biosecurity system
7 General Manager Innovation and Strategy Mike Manning talks nutrient management and good farming practices with Minister for Primary Industries Damien OrsquoConnor
8 Our staff at Analytical Research Laboratories took delivery of two robots this year
9 New Zealand Dairy Industry Awards (winners shown) FMG Young Farmer Contest and Agri Women Development Trust were the largest sponsorships in a portfolio that included hundreds of organisations
24 Trusted and LeadingRavensdown Stakeholder Review 2018
1
4
6
8
5
7
9
2 3
25Trusted and LeadingRavensdown Stakeholder Review 2018
The Fertmark programme was set up in 1992 to give New Zealand farmers confidence in the chemical quality of fertiliser and associated claims The scheme is managed by the farmer controlled Fertiliser Quality Council
Ravensdown has the highest number of Fertmark product registrations of any company These products are independently audited every six months
All agricultural compounds require authorisation under the ACVM Act 1977 either by registration or by exemption
FERTMARK STANDARDS
OF ALL ANIMAL HEALTH AND AGCHEM PRODUCTS ARE EITHER REGISTERED OR APPROVED BY EXEMPTION SO MEET ACVM REQUIREMENTS
938 932
939971
OF RAVENSDOWN FERTILISER TONNAGE SOLD HAD FERTMARK REGISTERED COMPONENTS
OF RAVENSDOWN LIME TONNAGE SOLD WAS FERTMARK REGISTERED
20172018 2016-17
2016-17
100
20172018
Products that fuel food creation
Whether itrsquos fertiliser lime seed agchem or animal health products farmers and growers need products that are fit for purpose suitable for New Zealand conditions and available when needed With so many moving parts and interactions across a global supply chain
wersquore determined to keep getting it right
26 Quality Agri-ProductsRavensdown Stakeholder Review 2018
Quality Agri-Products
Particle sizing distribution
Particle size is a crucial quality metric The ideal sized granule will improve coverage and spreading efficiency and reduce dust Some variation is needed but either extreme will have implications for the environment and for precision spreading
As indicated from the graphs Ravensdown have set a target particle-sizing band for each product (superphosphate 05 mm to 56 mm and urea 2 mm to 48 mm) The target is to ensure that we provide high quality products and Ravensdown continues to improve our focus on achieving ideal particle sizing
SUPERPHOSPHATE PRODUCT SIZING 2015 - 2018
UREA PRODUCT SIZING 2015 - 2018
Band 2015 - 2016 2016 - 2017 2017 - 2018
KE
Y
05mm0mm 1mm 14mm 2mm 28mm 4mm 48mm 56mm 67mm0
10
20
30
40
50
60
70
80
90
100
Cum
ulat
ive
P
assi
ng
Target setting05mm0mm 1mm 14mm 2mm 28mm 4mm 56mm 67mm
0
10
20
30
40
50
60
70
80
90
100
Cum
ulat
ive
P
assi
ng
Target setting
27Quality Agri-ProductsRavensdown Stakeholder Review 2018
In addition to our low-risk import scheme we periodically assess preferred suppliers against criteria including
Ethics and alignment to our Supplier Code of Conduct Delivery performance Collaboration Meeting quality specifications quality improvements Innovation
Ravensdown continues to develop enduring relationships that deliver long-term sustained value to both parties We will increase our focus on performance and relationship management A few key supplier partnerships will be further nurtured and collaboration will be at the heart of this We will review and modify our evaluation criteria to place more emphasis on sustainability
We continue to work with our suppliers to address opportunities to improve product quality one of which is improving the management of product through our own supply chain in a consistent manner
Ravensdown has invested in independent annual audits of bulk fertiliser suppliers for over five years Our system meets the highest standards approved by MPI and ensures consistent quality and low risk biosecurity
Fertiliser annual audit
Quality and biosecurity check
External independent verification authority
Our entire supply chain from source is independently audited annually and assessed as a low-risk biosecurity threat and each shipment follows strict criteria This includes stringent inspection of shipsrsquo holds prior to loading This means that when the vessel reaches New Zealand it can commence discharging straight away While there is additional cost at the load port this is in the main offset by not having to wait in New Zealand prior to discharging
Ravensdown will continue to invest in our annual supply chain audits to ensure we have low risk sourcing and consistent high-quality product We understand the importance so take all measures to mitigate biosecurity risk to New Zealand As we identify new suppliers we will ensure we qualify them to the same high standards
From time to time we import product from an alternate supplier either as a trial or to meet unexpected seasonal demand In these circumstances we liaise closely with MPI and product is subjected to normal MPI clearance procedures at the New Zealand border This year we imported urea and RPR in this way accounting for 3 of our total imported volume
OF BULK IMPORTS ARE LOW RISK (201617 100)97
LOW-RISK IMPORTS AND BULK VESSEL QUALITY
BULK VESSEL FERTILISER IMPORTED MET OUR SPECIFICATION FOR PHYSICAL AND CHEMICAL QUALITY (201617 95)94
85 OF INTERNATIONAL SUPPLIERS PERFORMANCE IS EVALUATED
Quality of products are assured through a continuous improvement culture a long-term programme of investment and systematic development by a team of technical operations and process engineers at each of the three plants
INVESTMENT IN INFRASTRUCTURE
Major projects are organised centrally to mitigate risk Improvements to the store network such as roofs and doors as well as conveying blending and loading systems all improve the quality of the product used by spreaders and farmers
INVESTED IN OPERATIONS AND STORES (201617 ndash $302M)
$216m
28 Quality Agri-ProductsRavensdown Stakeholder Review 2018
CASE
STU
DY
Producing quality food for humans or livestock demands quality inputs And thatrsquos the driving passion of Ravensdown Procurement Manager Chad Gillespie
Chadrsquos been with us for more than six years on a mission to deliver consistent ndash and ever-improving ndash product quality ldquoIt really starts with understanding the customer needs and then selecting the best product suppliersrdquo advises Chad ldquoSo wersquove worked hard on developing a clear evaluation criteria Then itrsquos important to keep monitoring and providing feedback including at least two face-to-face meetings a yearrdquo
With suppliers located around the globe Chad and his team travel frequently But proper oversight is essential when products have long journeys to market ldquoA typical example is ureardquo says Chad ldquoIt comes from Saudi Arabia where it goes to a port store facility Well send a vessel to get loaded then it takes around 30 days to transit to New Zealand but the journey is far from over When it arrives it typically discharges into three to five port stores Itrsquos put into hoppers using the ships cranes then onto trucks and sent to stores From there it may be bagged up blended coated or loaded as a straight product onto another truck and taken to farm Or it could go to another market store before being sent out onto farmrdquo
Maintaining product quality during all this is a constant challenge ldquoUntil now monitoring at sea has mostly been confined to checking
WErsquoRE ALL ABOUT PRECISION AGRICULTURE AND THAT DEMANDS CONSISTENT QUALITY
sailing progress via GPSrdquo says Chad ldquoBut soon well be installing data loggers in shipsrsquo holds recording things like temperature and humidity during transit
ldquoWhen product is handled its all about retaining the physical characteristics and not introducing any contaminantsrdquo he adds ldquoOur logistics and stores people are focussed on providing the best storage and handling to minimise crushing of granules and to ensure no external moisture is introduced Stock rotation is also important Urea is a very challenging product that can take in and expel moisture easilyrdquo
Product characteristics arenrsquot the only challenges facing Chadrsquos team More is expected across the board ldquoFarmers always expect that the product will actually do its job But I think more recently theres an expectation that well develop solutions to help with their environmental challengesrdquo he says ldquoOne of our values is putting the customer at the centre of everything we do We also have some pretty clear priorities including our focus on product quality In itself it will help farmers with environmental challenges Wersquore all about precision agriculture and that demands consistent qualityrdquo That precision helps farmers get optimal yield with lower inputs helping meet consumer expectations of quality food
produced with lower environmental impact Our N-Protectreg coated urea can help to lower environmental impact
Another challenge one frequently in the public eye is biosecurity ldquoMinimising biosecurity risk has been a priority in Ravensdown for over six years nowrdquo says Chad ldquoWith time and effort weve developed a very robust system in terms of fertiliser importation involving supplier audits every yearrdquo
More collaboration and engagement also figure in Chadrsquos quality quest ldquoTo improve product quality we need suppliers on-side as well as neighbours the wider community local authorities and most importantly our peoplerdquo
Elsewhere its about more direct control One example being Ravensdown Shipping Services ldquoOur shipping joint venture helps source efficient vessels that are fit for purpose So we can be sure theyrsquore reliable they turn up on time and most importantly theyre cleanrdquo
Collaborative relationships empower our people and suppliers to be open and pay greater attention to detail At Ravensdown ensuring the highest product quality means more is expected of our people than ever before Itrsquos a challenge theyrsquore more than up to
The many challenges of delivering a quality product
To view video please visitravensdownconzintegratedreporting
29Quality Agri-ProductsRavensdown Stakeholder Review 2018
43
53
REPORTED HAZARDS AND INCIDENTS ASSESSEDINVESTIGATED WITHIN 48 HOURS
CORRECTIVE ACTIONS TO MANAGE HAZARDS AND INCIDENTS COMPLETED ON TIME (ON OR BEFORE THEIR DUE DATE)
We have set two key performance measures to ensure that we manage our hazards and incidents in a timely manner These measures have been chosen because they build trust in the system Timely assessment and management encourages people to report issues as they know they will be promptly addressed
The jump towards our 2019 target is expected because of changes made to the ways in which incidents are reported and escalated up through management levels Data on overdue hazard assessments will also be available
Corrective actions are determined to manage hazards and incidents to protect people from harm Corrective actions were taken in the majority of cases ndash often this was done immediately without the need to raise a formal corrective action All actions relating to serious hazards or incidents will be completed on time
HAZARD AND INCIDENT MANAGEMENT
TARGET 2019
TARGET 2019
201718
201718
gt90
gt90
1234
REPORT
HAZARD AND INCIDENTS 4 STEP APPROACH
ASSESS THEIR RISK
IMPLEMENT CORRECTIVE PREVENTATIVE ACTIONS
CHECK ACTIONS ARE EFFECTIVE
Reporting 201617 201718
LTI 3 8Medical Treatment 33 33
Restricted Duty 1 2First Aid 18 36
Property damage 85 88Close Calls 80 88Hazards 90 104
A broad strategy is in place intended to manage risks to health and safety of our people and others
For this report we include metrics on proactive hazard management incident reporting and corrective action
HEALTH SAFETY AND WELLBEING
People with ambition for better
Over 642 employees and many more contractors make up a powerful extended team Collective wisdom is put to a common purpose New insights are built every day But enabling people takes constant focus and a positive safety oriented culture
30 Enabled PeopleRavensdown Stakeholder Review 2018
Enabled People
Lost time amp recorded injury frequency rates
At Ravensdown we genuinely care about the safety and wellbeing of our people and our extended family throughout the community
Rolling 12 monthly LTIFR is a calculation used to measure the average number of lost-time injuries (those injuries that are serious enough to require time off work) over the past 12 months The average has decreased from 148 to 123 representing a 162 decrease
This is because of a more proactive approach to identifying and managing hazards and encouraging reporting of incidents and close calls so that they can be investigated to prevent a recurrence and subsequent injury
Rolling 12 monthly TRIFR is a calculation used to measure the average number of recordable injuries (those injuries that are serious enough to require medical attention or more) over the past 12 months The average has been increasing from June 17 as a result of an increase in the number of recordable injuries being reported The majority of these injuries have been minor injuries that may not previously have been recorded
Reporting all incidents (injury and close calls non-injury) is an important part of our strategy as it allows us to work together to investigate and implement measures to prevent a recurrence
85162
LTIFR
TRIFR
DECREASE FROM 2016 TO 2018
DECREASE FROM 2016 TO 2018
ROLLING 12 MONTH TRIFR(TOTAL RECORDABLE INJURY FREQUENCY RATE)
ROLLING 12 MONTH LTIFR(LOST TIME INJURY FREQUENCY RATE)
Jun 16 Dec 16 Jun 17 Dec 17 May 18
No
of T
RIs
per 2
00
00
0 m
an-h
ours
0
2
4
6
8
10
Jun 16 Dec 16 Jun 17 Dec 17 May 18
No
of LT
Irsquos p
er 2
00
00
0 m
an-h
ours
0
1
2
31Enabled PeopleRavensdown Stakeholder Review 2018
STAFF TURNOVER
DIVERSITY TRAINING SPEND
LIVING WAGE
A drive to deliver personalised structured and focussed training programmes is now supported by a new Learning Management System We can ensure staff are fully able to do their jobs for the benefit of our stakeholders and can develop our people for future opportunities
Ravensdown will continue to monitor the living wage as it develops and ensure all permanent staff are paid at or above the NZ living wage
FEMALE MALE
31 69
When it comes to gender mix the focus is on active monitoring training to tackle conscious and unconscious bias and recruiting the best person for the role
PERMANENT EMPLOYEES ARE PAID AT OR ABOVE THE NZ LIVING WAGE100
$800kSPENT ON TARGETED TRAINING AND DEVELOPMENT 201718
(201617 $1M SPENT ON TRAINING AND DEVELOPMENT)
201718(201617 8)11
Average turnover for 5 years is 88
Our stakeholders can be confident that the knowledge advice and service they receive is from stable engaged staff ensuring consistency of service and knowledge
GENDER
AGE
lt40 40-59 gt590
10
20
30
40
50
60
32 Enabled PeopleRavensdown Stakeholder Review 2018
CASE
STU
DY
To view video please visitravensdownconzintegratedreporting
While Ravensdownrsquos advanced technology often takes the limelight itrsquos Ravensdown people who are driving smarter farming every day
Few realise Ravensdown has the largest number of Certified Nutrient Management Advisors in New Zealand
This is no accident ndash rather a carefully designed plan to attract the very best graduates and enable them through training clear career pathways and stewardship in the field
At the Ravensdown store in Tirau 24-year-old Taylor Bailey is an impressive example of how the Ravensdown Development Programme is enabling success for a new generation of agri managers Coming from a well-known dairy farming family in Mahoe Taranaki farming is very much in Taylorrsquos blood Like many of our graduates Taylor came from Massey University where she completed a Bachelor of Agri Commerce ndash majoring in farm management
Soon after Taylor was invited to join the Ravensdown Development Programme and spent eight months in Christchurch where she studied Fert 101 Animal Health and Agronomy Recently shersquos completed the intensive Advanced Certified Nutrient Management Course through the New Zealand Fertiliser Association
Smart farming is hitting the ground running
and Massey University The final part was completing her farmer reports to become a Certified Nutrient Advisor
At this young age the achievement is impressive but Taylor is by no means alone The entire focus of the Ravensdown Development Programme scheme is to produce a well-prepared and enabled future generation of on-farm advisors who can deliver first-rate knowledge on fertiliser animal health and agronomy from the get go
Taylor knows todayrsquos farmers are expecting far more and Ravensdown is responding ldquoCustomers are definitely expecting more of advisors Weve got a wide range of products and services that we provide so we need to be definitely well-skilled in those areasrdquo says Taylor
But as any farmer will testify you canrsquot learn everything from a book so Taylor meets farmers attends local discussion groups and keeps up to date on the latest environmental issues
ldquoWere no longer just a fert rep these days Were also giving advice and recommendations around agri-chemicals
seed products and animal health Theres a lot more environmental scrutiny on farmers so we need to be up with regulations specifically with the fertiliser side of thingshelliprdquo
Always driven Taylor also enjoys the support she gets from her North Island team and the expert agronomists and animal health technical managers who give her the extra confidence and motivation to always do more for her clients
Of course this notion of a well-educated and empowered new generation is not without economic value ldquo It definitely benefits shareholders People are coming into jobs up to speed and with a greater understanding of the whole farm systemrdquo says Taylor
Being part of the new generation that will drive change and smarter farming is something Taylor relishes She also has a few changes shelsquod like to see
It would be great to see farm owners involving employees in the decision-making processes they face such as meetings to discuss their seasonal fertiliser plans Sharing knowledge is a really powerful thing and in turn will result in a more skilled industry
WErsquoRE NO LONGER JUST A FERT REP THESE DAYS
33Enabled PeopleRavensdown Stakeholder Review 2018
Game changing science
Science and research are the reasons why Ravensdown is seen as a nutrient efficiency specialist Our investment in RampD and partnerships with universities mean ideas
with game-changing potential can be explored But it is our field-based team and the customers who trust their advice that take the ideas and turn them into a better reality
Description
Value
Collaboration
Status
Future expectation
Treats dairy effluent ndash enabling water recycling and increased effluent storage capability
The technology produces lower volumes of effluent enabling enhanced utility of storage and use Significant volumes of water are available for recycling
Lincoln University
Public announcement of pilot project was made on 3 May 2018
Canterbury is the first region for ClearTechreg release followed by the major dairy regions
Remote sensing of the nutrient status of soils
Fast and efficient method to produce layers of data from a single flight including soil fertility vegetation type and a digital surface map at a square-meter level
Massey University
AgResearch
We are at the end of year 5 of the seven-year programme Project extension to cover North Canterbury and Southland means 90 percent coverage for New Zealand hill country
Commercial delivery of current and emerging scanning technologies
AIR SCANreg
34 ScienceRavensdown Stakeholder Review 2018
Science
Description
Value
Collaboration
Status
Future expectation
Models phosphorus and sediment losses at farm and catchment scale
The model allows the identification and materiality of farm nutrient and sediment critical source areas and the efficacy of mitigations
Victoria University of Wellington
Undergoing field verification In development end of this year
Expect to be used mainly by Ravensdown Environmental consultants in catchment studies in collaboration with Beef and Lamb and regional councils
Models nutrient balances including nitrogen loss estimates at a farm scale
Models farm system nutrient cycling and the consequential nutrient losses Focus on outputs maintains farming flexibility and innovation This world-class model allows farm system scenarios to be compared to a baseline
AgResearch
Plant amp Food
Landcare Research
Overseer Limited
Widespread adoption with ongoing upgrades
Expect to see an increased uptake nationally as farm systems changes are required to comply with emerging regulations on nutrient losses
Description Enables trust through evidence ndash fertiliser released at the right place at the right rate
Value Technology-enabled aircraft allow fertiliser plans to be accurately delivered by electronic instruction Farmers can trust their fertiliser investment is applied as intended with proof of release records available
Status 4 Planes in operation
Future expectation
6 capable aircraft by May 2019
Ravensdown has an ownership interest
reg
35ScienceRavensdown Stakeholder Review 2018
WE CANNOT FARM LIKE WE USED TO IN THE PAST SO OUR SYSTEM NEEDS TO BE MORE PRECISE MORE ENVIRONMENT FRIENDLY
36 ScienceRavensdown Stakeholder Review 2018
ClearTechreg is just such a breakthrough Developed in partnership with Professors Keith Cameron and Hong Di of Lincoln University ClearTechreg is an effluent treatment process that slashes the use of fresh water in dairy farming
ClearTechreg allows us to clarify effluent at the dairy shed to produce water clean enough for recyclingrdquo explains Professor Cameron ldquoItrsquos then used for washing the yard where the cows come in for milking The technology uses a coagulant often used in treating drinking water and itrsquos a very similar process The coagulant allows the little particles of soil and dung in the effluent to coalesce into larger particles which then have enough weight to sink to the bottom of a tank This means the top becomes clear enough to recycle and wash down the yardrdquo
The potential savings in water use and reduction in environmental impact are huge says Professor Cameron ldquoUsing the backing gate where the cows are waiting to go in for milking on Lincoln Universityrsquos dairy farm where we milk 555 cows we can cycle enough water every day to wash the yard completely Thatrsquos around 20000 litres recycled a day Scale that up nationwide
and we could save around 42 billion litres of water annually Thatrsquos a big numberrdquo
Making better use of water resources is not the only advantage of ClearTechreg Professor Hong Di emphasises the benefits across the board representing the sort of leap agriculture has to take to meet societyrsquos growing expectations ldquoWe cannot farm like we used to in the past so our systems need to be more precise more environmentally friendly Consumers are demanding quality food and to know that it has been produced in environmentally friendly sustainable ways The sort of technology that wersquore talking about with ClearTechreg thatrsquos a step change As well as potentially saving so much water each year you also reduce E coli leaching and phosphorus ClearTechreg shows how science can help Ravensdown and its shareholders respond and succeedrdquo
Partnerships with scientists like Keith Cameron and Hong Di are only going to be more important in the future and the bonds closer ldquoAs well as the research and development of new technologies therersquos also capability buildingrdquo says Professor Cameron ldquoIn that we train a lot of the farmers of the future at Lincoln University We also train students who go on to be
CASE
STU
DY
employees of Ravensdown A very good example is the creation of the environmental group at Ravensdown who support farmers to develop environmental plans and nutrient budgets A number of those new staff have come through training at Lincoln Universityrdquo
The search for game-changing innovations like ClearTechreg has become more determined than ever as expectations of Ravensdown and scientists themselves increase Something Professor Cameron is well aware of ldquoI think society is expecting more from scientists There are growing concerns about the environment and finding solutions to those environmental problems requires good robust science Itrsquos also why wersquore seeing greater links between research and industry to ensure that the science that gets done in the lab doesnrsquot just produce a paper thatrsquos published in an international journal it actually produces a technology that flows from the laboratory to the farm The linkage between ourselves Ravensdown and Ravensdown shareholders shows this perfectly where the investment in science creates new technologies new systems and new methods that take everyone forwardrdquo
The new technologies Ravensdown provides to shareholders often have their roots in the laboratory And sometimes itrsquos not about a new product or digital advance so much as a smarter way of doing things
Scientific breakthrough set to transform dairy effluent
To view video please visitravensdownconzintegratedreporting
37ScienceRavensdown Stakeholder Review 2018
We are committed to being at the forefront of where the physical world of farming meets the digital world Use of farm mapping software enables customers to farm smarter and accurately Nutrient management crop and livestock production all benefit from improved record keeping and performance analytics We are focussed heavily on increasing the number of customers using mapping technology and are investing in RampD to increase the range of services this software can accurately provide
Maps provide farmers oversight of their whole farm at a glance Embedded throughout the map are the records of what has been applied in detail and what the options are to improve productivity The increasing demand on farmers for managing the environment requires better record keeping and transparency Developments in automation can reduce the amount of time the farmer spends behind a desk enabling more time on the farm We believe our customers own their information and have designed HawkEyereg to enable greater collaboration with other industry partners
MAPPING TECHNOLOGY
Use of mapping technology to manage efficient use of nutrients and keep records of paddock activity
CUSTOMERS ACTIVELY USING SMART MAPS HAWKEYE DURING THE YEAR2682
Technology is a key driving force behind sector-wide improvement It opens up new opportunities new ways to track progress make decisions demonstrate performance
and make connections with end consumers Our team uses some amazing tools to enhance the service they provide and the tool ndash and the person using it ndash cannot stand still
Technology Enabling smarter farming
38 Technologies and ServicesRavensdown Stakeholder Review 2018
Technologies and Services
HawkEye is map-based software that helps farmers make smarter decisions for better farm and environmental outcomes
BENEFITS FOR FARMERS
Improved nutrient amp feed decisions
Reduced office time
Managing environmental impacts
Increased productivity
More time to farm
Licence to operate
BENEFITS FOR RAVENSDOWN
Customer collaboration
Data automation
Useful tools for all farmers
Valuable discussions
More time to add value
Stronger relationships
THE IMMEDIATE PROCESS
Support Ravensdowns core business - Nutrient pasture and crop management environmental footprint
Easier collaboration between customer and Ravensdown - Enabling our staff to deliver
Providing excellent service with efficiency - Automation of ordering spreading and online data gathering
BY PROVIDING
Farm mapping
Nutrient planning and forecasting
Pasture performance management
Product ordering and spreading
In-field tools
Test results and agronomy plan visualisation
Digital record keeping and reporting
Nutrient compliance management amp reporting
Spreading proof of placement
Farm feature amp hazards
Sharing and collaboration
Personalised support
INSIGHT TO ACTION
Coming soon
39Technologies and ServicesRavensdown Stakeholder Review 2018
USE OF AGRONOMY PLANS FOR EFFICIENT USE OF NUTRIENTS AGROCHEMICALS AND SEED
PROOF OF PLACEMENT
This enables our customers to apply the right amount of fertiliser (nutrient) Published agronomy plans are a measure of how many of our customers are using our recommendations
In addition the agronomy plans include the right agrochemical recommendation ensuring the best product and application is chosen for the health of the crop or pasture livestock and environment
All of this detail is recorded and traceable enabling a stronger story to be developed about the farm and the produce grown on it
Ravensdown takes soil test measurements and makes recommendations to farmers about where and what amount of nutrient should be applied
This forms the basis for an agronomy plan which can be produced by Ravensdown We expect this number to increase as farmers become more aware of the need for tighter control over their nutrient application
The use of GPS-enabled spreading technology enables us to measure how effectively we are recording and tracking nutrient application We aim to increase the total traceability of nutrients applied over time By recording spreading in both aircraft and groundspreading trucks we are able to capture data not only of Ravensdown fertiliser that has been applied but to provide better transparency for all users of our spreading technology This benefits all New Zealand farmers
Recently we signed an agreement with TracMap New Zealandrsquos largest provider of spreading technologies enabling us to capture a large proportion of total fertiliser tonnes spread accurately as well as agrochemical spray history Variable rate application is now possible through our investment in our Primary Growth Partnership ldquoPioneering to Precisionrdquo in hill country as well as ground spreading meaning the right product can be applied at the right rate in the right place What percentage of total tonnes applied has been applied at a variable rate will be a key benchmark indicator for us moving forward
245739RAVENSDOWN FERTILISER TONNES CAPTURED BY GPS-ENABLED PROOF OF PLACEMENT TECHNOLOGY
CUSTOMERS PERFORMED SOIL TESTS ON THEIR FARMS6448
TESTING TO IMPROVE FARM PERFORMANCE
8362
46
PUBLISHED AGRONOMY PLANS
OF CUSTOMERS HAVE BEEN PROVIDED AGRONOMY PLANS
40 Technologies and ServicesRavensdown Stakeholder Review 2018
A perfect example is the work we do with arable farmer Eric Watson of Wakanui in mid Canterbury
Eric is the Guinness World Record holder for wheat production per hectare a title he has won more than once Part of the credit comes down to the way he works with Ravensdown including his local Senior Agri Manager Dan Copland Danrsquos worked with Eric and his wife Maxine for over four years ldquoIts really something Im passionate about getting crop nutrition rightrdquo says Dan ldquoEspecially with the precision nutrient management siderdquo
The precision Eric and Dan apply to crop nutrition and soil management certainly is impressive aided by the Ravensdown technology deployed on Ericrsquos mid Canterbury land Comprehensive soil testing and smart mapping gauge the precise nutrition needs of every paddock It shows not just which paddocks require fertilising but exactly what is required and where avoiding over-application Itrsquos smart but the pace of change with accompanying expectations is fast ldquoIts very rapid developmentrdquo says Eric ldquoI think the shareholders do expect more from their fertiliser company including spreading technologyrdquo
CASE
STU
DY
Helping meet those growing expectations is our newest precision agriculture tool HawkEyereg This integrated mapping and compliance tool offers even more accuracy in measuring whatrsquos needed for optimum soil health and yield further reducing environmental impacts ldquoHawkEyereg is a decision support tool it can help with farm recording it can help with precision placementrdquo advises Dan ldquoIrsquove been with Ravensdown eight years and technology-wise itrsquos definitely come on leaps and boundsrdquo HawkEyersquos power comes from using three perspectives of pasture production imagery from the air nutrient input and pasture quantity on the ground and diagnostic status of the soil And itrsquos being made available for any farmer to use not just Ravensdown shareholders
Inevitably as technology improves so does the amount of data generated lsquoBig datarsquo as itrsquos known offers a world of possibilities but only when it can be applied in practical ways Bryan Inch our General Manager for Customer Relationships understands the risks of drowning in a sea of data ldquoTherersquos already plenty of information being captured and that will only increase in the futurerdquo says Bryan ldquoSensors on irrigators farm gates spreading trucks and
silos complement wearable technology on animals soil tests and aerial pasture scanning Itrsquos making sense of what those sensors say that matters turning data into insightful decisionsrdquo Thatrsquos why all Ravensdown technology comes with dedicated support from technical experts and field-based Agri Managers
Back on Ericrsquos farm technology has helped do more with less to the benefit of the environment and the balance sheet ldquoI think Ravensdown technology has a big role to play in helping New Zealand reduce the impact of nutrientsrdquo says Eric ldquoIt can show you shouldnt be putting so much fertiliser on here and in some cases that more needs to go on there Crops will grow better and if youre wasting nutrients youre wasting moneyrdquo
Itrsquos not just shareholders who are expecting more either something Eric is aware of ldquoI think that societys expecting more from farmers with cleaner waterways and swimmable rivers so technology will certainly have a part to play in that Theres a big need for farming to keep improving and thats what the public wants to seerdquo
As expectations grow Ravensdown has responded by developing new technologies that let us do more for our farmer shareholders
The Canterbury wheat that beat the world
To view video please visitravensdownconzintegratedreporting
THERES A BIG NEED FOR FARMING TO KEEP IMPROVING BECAUSE THATS WHAT THE PUBLIC WANTS TO SEE
41Technologies and ServicesRavensdown Stakeholder Review 2018
Employees
GovernanceRavensdownrsquos governance structure is set up to promote accountability and to
support its ability to create value in the short medium and long term It provides insight on strategy implementation and direction while supporting ethical
compliant behaviour throughout the business
42 GovernanceRavensdown Stakeholder Review 2018
Governance
Ethics
The Board of Directors has developed a Code of Business Conduct and Ethics to give effect to Ravensdownrsquos core values and to guide all employees and directors in our relationships with our stakeholders Key parts of this code include
Company Values
Our decisions and personal behaviour will at all times be consistent with our core values of
Successful co-operative ndash We put the customer at the centre of everything we do
Empowered people ndash We choose the best people keep them safe and enable them to do their best
Enduring relationships ndash We develop long-term relationships based on integrity and trust
Environmental leadership ndash We strive to lead in the field of sustainability
Driving Innovation ndash We drive the business forward by finding better solutions
These values mean that we will
Act honestly and fairly with due skill care and diligence in the interests of all of our stakeholders
Demonstrate respect for key moral principles including diversity individual rights equality and dignity
Value personal and professional integrity trustworthiness and competence
Fraud Policy
Ravensdown has a philosophy of ldquozero tolerancerdquo towards fraud both inside and outside of the company We value the integrity of our staff and recognise that they have a key role to play in the prevention detection and reporting of fraud We therefore ask them to be vigilant at all times and to report any concerns they may have at the earliest opportunity We are committed to creating and maintaining an honest open and well-intentioned working environment where people are confident to raise their concerns without fear of reprisal on a confidential basis All reported cases of fraud will be investigated
Conflict of interestRelated party transactions
Like most co-operative companies Ravensdown Limited has frequent transactions with its farming directors in the ordinary course of business All transactions are conducted on commercial terms
A Conflict of Interest Policy ensures that any real or perceived conflicts related to staff members are managed at armrsquos length
Whistle-Blowing Policy
Ravensdown is committed to providing a transparent accountable organisation and staff are encouraged to have the responsibility to report any known or suspected wrongdoing within the company Employees are encouraged to report this to their managers or directly to the CEO A 247 independent anonymous Ethics Hotline is also available where confidential information can be reported Ravensdown is committed to the protection of genuine whistle-blowers against action taken in reprisal for the making of protected disclosures
Risk Identification and Management
The company has a comprehensive risk management framework to identify assess and monitor new and existing risks Annual risk updates are performed and risk improvement plans created and acted on The Chief Executive Officer and the leadership team are required to report to the Board and Audit amp Risk Committee on high risks affecting the business and to develop strategies to mitigate these risks Additionally management is responsible for ensuring an appropriate insurance programme is in place and reviewed annually
TOP RISKS
Risk Response
Failure to embed a culture systems and processes to prevent or appropriately respond to health safety or wellbeing dangers or incidents
We have systems and processes in place to continuously track protect and take proactive actions to manage our peoplersquos health safety and wellbeing and to ensure we embed a culture which puts safety first and gives meaning and purpose for our people
Supply of key fertiliser inputs interrupted
We have enduring relationships with long-term suppliers of our key fertiliser inputs which we continue to assess and manage to ensure we can meet supply commitments to our customers
Inability to deter or recover from cyber security risks
We have robust systems and software in place to detect protect and recover from cyber security threats
Evolving government priorities affecting our industry
We have regular and meaningful engagement with various levels of government to ensure we can have proactive involvement in the legislative and regulatory changes relevant to our business
Significant Biosecurity incident affecting us or our industry
We have an MPI-approved system which ranks the majority of our imported products as a low risk through annual inspection of suppliers cleanliness of vessels sampling of products and container inspections
Losing social licence to operate We work to ensure positive and genuine engagement with all our key stakeholders and transparently report on our operational compliance good community relationships and commitment to sustainability and improvement
43GovernanceRavensdown Stakeholder Review 2018
Leading usforward
1 2 3 4 5
John runs a 22000 stock unit sheep and beef breeding and finishing operation has been on the Board since 2004 and has been Chair since February 2014 As well as running a legal practice in Marton John spent many years as a director of RACE Incorporated and of a number of farming and agricultural companies in NZ and overseas
John Henderson LLB Chair
1
Scott owns and runs a large hill country sheep and beef station at Ohura in the Central North Island and has been on the Board since 2006 Scott is a member of the NZ Institute of Directors and holds a certificate in company direction He has completed a number of governance courses and continues to prioritise professional development
Scott Gower2
TH
E B
OA
RD
44 Board and Leadership Ravensdown Stakeholder Review 2018
Board and Leadership
6 7 8 9 10
Jason is CFO of NZ Steel and a Fellow of Chartered Accountants Australia and New Zealand and has been on the Board since 2014 He is currently Chairman of TNX Limited and former Chair of the Audit Committees for Taranaki Investments Management Limited and LIC He was the former CFO of large listed and unlisted companies such as EROAD Auckland Airport PGG Wrightsons and Fonterra Ingredients
Jason Dale B Com FCA
10
Stuart farms 330ha west of Christchurch growing arable crops seed potatoes and finishing lambs and has been on the Board since 2006 and Deputy Chair since 2014 Stuart is a Nuffield Scholar and has had a number of governance roles in the industry good sector as well as not-for-profit organisations
Stuart Wright B Ag Com Deputy Chair
9
Tony runs the family dairy farming business and has been on the Board since 2004 Tony has been involved in governance at a local and national level particularly in the dairy sector for 20-plus years He was a director of the NZ Dairy Board and Kiwi Dairy Co-op before the formation of Fonterra
Tony is a Nuffield Scholar and a Chartered Fellow of the IoD
Tony Reilly B Ag Com
3
Bruce farms an 8000 stock unit cattle and sheep farm north of Napier and has been on the Board since 2015 Bruce holds a wide range of governance positions particularly in the science and environmental areas He previously spent six years on the Federated Farmers Board and was National President from 2011 to 2014
Bruce WillsB Ag Com
4
Through the companies Alpine Fresh Ltd and ViBERi NZ Ltd Tony grows for the arable vegetable and berryfruit sectors over 700 ha He has been on the Board since 2006
Currently Tony is a director of several local companies is the Chair of NZGAP and Vice-President of Horticulture NZ
Tony Howey B Ag Com
5
Kate owns a 245ha dairy farm in Dargaville and has been on the Board since 2014 Kate is also Chair of Delta Produce Co-operative Ltd and is a ministerial-appointed Council member of the Open Polytechnic of New Zealand
Kate is a Member of the IoD and has done the Company Directors Certificate as well as the Fonterra Governance Development Programme
Kate Alexander Dip Ag bus Mgmt
6
Glen is an Auckland-based entrepreneur who has been on the Board since 2007 Glen was a founding director of the Warehouse Group and was a board member there for 11 years He currently has directorships of 20 private companies across agriculture property retail and tourism sectors Glens agricultural investments include dairy beef avocado kiwifruit mushroom forestry and aquaculture
Glen Inger7
Peter owns a 190ha dairy farm located at Northope and has farming interests in Lochiel and Lorneville and has been on the Board since 2013 Peter is an Agribusiness Regional Manager for a prominent bank and has been through the Fonterra Governance Development Programme
Peter MoynihanB Ag Sc
8
45Board and Leadership Ravensdown Stakeholder Review 2018
Actions louder than words
As a leadership team we see our role as maintaining a positive culture at Ravensdown while ensuring the organisation remains agile as it faces multiple opportunities and challenges
Knowing that continual consensus rarely leads to good decision-making we hold each other to account and exchange ideas freely and honestly
Because wersquore often challenging the traditional way of doing things we will debate and offer alternative points of view
Greg CampbellChief Executive Officer
Bryan InchGeneral Manager Customer Relationships
Sean ConnollyChief Financial Officer
Mark McAtamneyChief Information Officer
LEA
DE
RSH
IP T
EA
M
46 Board and Leadership Ravensdown Stakeholder Review 2018
We seek alternative perspectives from outside the team and listen to all employees within the company throughout the year
We are here to deliver on strategic goals agreed with the Board This involves looking ahead and keeping an eye on the detail of the day-to-day
The safety and wellbeing of our team is paramount and we continue to ensure each and every employee shares this belief so they can act on it
Stephen EspositoGeneral Manager Operations
Mike WhittyGeneral Manager Supply Chain
Mike Manning General Manager Innovation and Strategy
Katrina Benedetti ForastieriGeneral Manager Culture and People
47Board and Leadership Ravensdown Stakeholder Review 2018
KE
Y
Ravensdown-owned storesRavensdown consignment storesRavensdown manufacturing Aerowork
Ravensdown aglime quarriesLime processing plantDOING MORE
Our team members are proud to be part of the community and are doing their bit for many worthy causes throughout the country
Dargaville
Pukekohe
Morrinsville
Te Awamutu
Okato
Kakaramea
Feilding
HimitangiRongotea
Masterton
Manunui
Kerepehi
Te Puke
Tirau
Supreme
Taupo
Pio Pio Broadlands
Gisborne
Wairoa
Raetihi
New Plymouth
Stratford
AuroaWaverley
TaihapeWhanganui
Rata
Severn StreetNapier Works
Waipukurau
Dannevirke
MangatainokaKoputaroa
MataGreenleaf
Te Pahu
Western Bays
Te Teko
Featherston
Taumaranui
Waharoa
Normanby
TakakaNgarua
Marlborough
NelsonBlenheim
Culverden CheviotHokitika
Stillwater
MethvenRakaia
Fairlie
Seadown
GeraldineHinds
AshburtonSouthbridge
DunsandelLeeston
Christchurch Works
White RockAmberley
Mayfield
Darfield
Rangiora
Kurow Waimate
Cromwell RanfurlyOturehua
Waikouaiti
DiptonNightcapsOtautau
Isla Bank
BluffTitiroa
Woodlands EdendaleAB Lime
WintonMcNab
Clinton
Balfour
Mossburn
Heriot
Outram
LawrenceClydevale
MiltonBalclutha
Dunedin WorksLumsden
Te Kuiti
North Oamaru
Enabling smarter farming throughout New Zealand
Registered office292 Main South Road Hornby Christchurch 8042 NZ0800 100 123ravensdownconz
Lets expect more together Give us your feedback on this website so we can improve
Connect with us facebookcomRavensdown linkedincomcompanyravensdown twittercomRavensdownNZ ravensdownconzintegratedreporting
insightcreativeconz
RA
V026
EXPECT MORE TO COME gt
ravensdownconz
We have been busy installing dust suppression cones covers extractors doors roading and enclosures Good housekeeping handling protocols and quality imported or manufactured product also go a long way to cut dust occurring in the first place
Wersquore also looking at our stormwater which has the potential to contribute to the nutrient load into local waterways We need to manage this carefully throughout our network and there is much more we can and must do We have a number of new initiatives in place For example we are proud of the new store in New Plymouth which is showing the way with a filter pond system
Safety has yet again been a main area of focus and investment Ravensdown was proud to receive commendation from Worksafe for the way we worked with their team to resolve some issues we had with serpentine superphosphate
We are making strong progress through a long-term $17 million asbestos replacement programme and are already seeing the benefits to product quality as the replacement roofing makes the stores lighter and drier The health benefits of asbestos removal for neighbours and staff plus the more earthquake resilient buildings are harder to see but no less important
We know quality matters to our customers and spreaders For the past three years a consistent 82 have stated that fertiliser quality is excellent or very good and this means there is still room to improve from a high base
Environmental growth
Since starting in 2013 our environmental consulting business has delivered more than 33000 contracted hours of effort helping farmers with their mitigations and compliance needs The specialists also assist local and regional government deliver on their objectives while we support customers with practical responses to regulatory developments
We are now the largest farm environmental consultancy in New Zealand and the year ahead will all be about cementing our position as leaders and developing the team so the advice remains first rate We will also look for integration opportunities with our field-based team of agri managers
This is important as we know our customers trust the advice provided ndash our customer survey revealed that over 90 trusted the advice they received and agreed it was based on sound science
We will be structuring the Environmental team around three service streams
1 Regulatory compliance including our ldquoworry-freerdquo service where farmers ask us to take on all the steps involved in progressing or protecting a consent
2 Farm Systems Analysis where experienced highly trained specialists provide tailored advice for planning the future of the farm business
3 Integrated Catchment Management where we help farmers and local community members working together to protect their waterways
We are now the largest farm environmental consultancy in New Zealand and the year ahead will all be about cementing our position as leaders and developing the team so the advice remains first rate
To view video please visitravensdownconzintegratedreporting
14 Gregrsquos Report ndash CEORavensdown Stakeholder Review 2018
Subsidiary Aerowork took delivery of new bi-directional loaders while commissioning new maintenance software The staff of Aeroworkrsquos helicopter spraying operation bought that part of the business and continue to service Ravensdown and non-Ravensdown customers
New technologies that will boost automation and efficiency include the JD EdwardsOracle project that reduces manual processing HawkEyereg maps and records help farmers with making decisions and tracking actions C-Dax are rolling out their PastureMeter robot
The Nelson store was one of several buildings to benefit from the long-term asbestos removal programme New loaders were delivered to several locations
Demand for products and services
It was a record year for agrichemicals which are so important in protecting food grown for animals and humans Our seed product lines are also in demand as they too had a record year This all shows the agronomy offer is strong and our technical expertise is sought after The spreading ventures were busy but somewhat disrupted by the weather
Facing difficult trading conditions volumes of our animal health products were slightly down Wholly owned subsidiaries C-Dax and Aerowork had a profitable year The laboratory ARL continued to contribute positively
Lime tonnages were up as farmers looked to condition their soils and fertiliser tonnages were up with a significant contribution from new customers buying our products and industrial users buying more urea
Our joint venture Ravensdown Shipping Services provides added control in our supply chain Disruption to New Zealandrsquos supply of quality phosphate rock is a real risk to the agri-sector and was highlighted last year when a non-Ravensdown shipment of phosphate rock was seized in South Africa
We hosted a delegation from the company that supplies phosphate rock from the non self-governing territory of Western Sahara They outlined how many of the local Saharawi people are benefitting from that suppliers social development programmes and how many familiesrsquo livelihoods depend on the continuing legal trade in rock from that part of the world It seems clear that no group of activists speaks for all Saharawi We support the United Nations in its efforts for a solution to this long-running complex political dispute and will continue to monitor the activities of our supplier
Innovation progress
Our Primary Growth Partnership programme investigating improved aerial spreading precision is at the three-quarter mark on its seven-year journey We partnered with Massey to develop the AirScanreg technology which uses a hyperspectral camera to scan 1000ha an hour and provide several layers of information for analysis Vegetation soil fertility and economically optimal fertiliser application layers can then be provided for an evidence-based plan that can be sent to the IntelliSpreadreg-enabled aircraft
Sixty six farms have now utilised IntelliSpreadreg where computer-controlled hopper doors apply fertiliser where it is needed instead of where it is not So far 14 of land on those farms was excluded from application because it was ineffective culturally sensitive or environmentally vulnerable Avoiding this land in a way that is safer for pilots is a win-win for productivity and the environment
Work ahead involves continuing validation work testing that actual results match the modelled and scanned results We are also testing algorithms and systems that can verify placement rather than only indicating where the door opened or closed Our fifth Aerowork plane to be equipped with the IntelliSpreadreg system will take flight in Whanganui
In other developments C-Daxrsquos robot version of the PastureMeter will be launching in 2019 and we continue our investment through the Fertiliser Association of New Zealand into the OVERSEER nutrient modelling tool We also launched the ClearTechreg effluent treatment system that has the potential to drastically reduce water use in the dairy sector
Efficiency is the key
We repeated throughout the year what we started to say in last yearrsquos Stakeholder Review Sales tonnage is not the key performance metric for this co-operative Indeed in those situations where the science showed that the farmer and environment would gain from applying less fertiliser then that was a win for Ravensdown
Our coated urea product N-Protectreg saw significant growth on last year Compared to uncoated urea this Fertmark-accredited product reduces nitrogen emission to the air and keeps more nitrogen available to the plant In a ldquonitrogen-constrainedrdquo world which is also sensitive to phosphate loss we would expect to see strong growth in this ldquosmart fertiliserrdquo category of products
This is an important way we can help with smarter farming and customers and staff are engaged with this approach In the past four years we have welcomed 1900 new customers to the Ravensdown ranks
I thank our former General Managers of Operations and Organisational Development Kevin Gettins and Tracey Paterson for their contribution to the leadership team and welcome their replacements Stephen Esposito and Katrina Benedetti Forastieri
Ravensdownrsquos contribution to premium food creation in New Zealand was celebrated at two all-staff events early in our financial year Morale remains high with staff engagement levels now in the top quartile of NZ companies that survey with Aon Hewitt
We continue to engage with a variety of stakeholders and have achieved a lot on their behalf I thank the whole team for their contribution and I know they are up to the challenge ahead Volatility and uncertainty are increasing around the world But the company is better positioned than ever to deliver value now and into the future
15Gregrsquos Report ndash CEORavensdown Stakeholder Review 2018
Financial commentary
Good financial performance and a healthy profit before rebate and tax of $63 million from our continuing operations allowed us to invest in areas aligned with our strategic priorities and continue delivering enduring value for stakeholders Our discontinued operations made a loss of $ 08 million after tax
The strong result enabled us to pay a full rebate of $47 per tonne which includes the interim cash rebate announced in March 2018 Your co-operative is retaining the $7 million profit to reinvest in the business in order to support our smarter farming purpose
Revenue was up as underlying volumes increased and margins were maintained at sustainable levels
Total expenses were up by $3 million mostly comprising an increase in sales and marketing expenses and the RampD component of operating expenditure This rise was consistent with our focus on enabling smarter farming which meant recruitment of environmental consultants maintaining the development programme that fast-tracks the training of new recruits and investing in research into new products and capabilities
The profit was actively impacted as we continued our asbestos removal programme spending $2 million in 201718 This is the fourth year of our programme Ravensdownrsquos broader capital reinvestment programme has led to an increase in non-cash depreciation
Equity has increased by $23 million to $429 million Our equity ratio before rebates increased from 73 to 78 After rebates our equity ratio continues to remain strong Total assets rose to $605 million We held more inventory than last year as a deliberate decision was made to import certain raw materials to mitigate possible short-term supply chain disruption
Property plant and equipment rose by $20 million on the back of continued reinvestment and new infrastructure projects including finishing the New Plymouth store We committed $2 million to further improvements that benefit health and safety
Intangible assets rose by $5 million with drivers being developments in our Enterprise Resource Planning software ClearTechreg and digital technologies such as HawkEyereg and aviation maintenance software RAMCO
Investments like these were made possible by a very positive operating cashflow of $98 million This consistently strong performance assists us to fund our capital investments
Bank debt reduced and trade payables increased due to the fact we held slightly more inventory and achieved more favourable payment terms with overseas suppliers
The board remains mindful of the need to provide financial returns and to maintain financial strength so the co-operative can reinvest in value-driving initiatives
As the business model on page 18-19 shows financial capital is one of six resources that we have an impact on and are impacted by The six are interconnected and need to be considered and reported on in an integrated way
The value created from financial capital is economic returns in the form of rebates to our shareholders and profits retained for future investment Economic returns are impacted by our investment in RampD technology infrastructure improvements our environmental initiatives and training our people This increases intellectual manufactured natural and human capitals in such a way as to ensure longer-term value is created
16 Financial CommentaryRavensdown Stakeholder Review 2018
Financial Commentary
-20
0
20
40
60
80
2014 2015 2016 2017 2018
NET PROFIT ($M)
Net prot before rebate and tax from continuing operations
Net prot after rebate tax and discontinued operations ($m)
73
19
10
46
62
51
1
63
7
-11
0
10
20
30
40
50
2014 2015 2016 2017 2018
NET CAPITAL EXPENDITURE CASHFLOW ($M)
21
3033
46
39
0
100
200
300
400
500
2014 2015 2016 2017 2018
TOTAL EQUITY ($M)
357380 395 406
429
0
1
2
3
4
5
2014 2015 2016 2017 2018
RESEARCH AND DEVELOPMENT ($M)
29
34
40 39
47
0
40
80
120
160
200
2014 2015 2016 2017 2018
OPERATING CASHFLOW ($M)
185
110 106
60
98
0
10
20
30
40
50
60
2014 2015 2016 2017 2018
SHAREHOLDER RETURN ($t) (including tax credits)
373
8
500
0
410
0
450
0
470
0
0
20
40
60
80
2014 2015 2016 2017 2018
EQUITY RATIO ()
6571
75 73 71
00
05
10
15
20
25
30
2014 2015 2016 2017 2018
ASBESTOS REPLACEMENT ($M)
2422
26
21
-20
0
20
40
60
2014 2015 2016 2017 2018
NET BANK DEBT ($M)
49
6
-8
39
28
OPERATING CASHFLOW ($M)
ASBESTOS REPLACEMENT ($M)
NET CAPITAL EXPENDITURE CASHFLOW ($M)
NET BANK DEBT ($M)
-20
0
20
40
60
80
2014 2015 2016 2017 2018
NET PROFIT ($M)
Net prot before rebate and tax from continuing operations
Net prot after rebate tax and discontinued operations ($m)
73
19
10
46
62
51
1
63
7
-11
NET PROFIT ($M)FROM CONTINUING OPERATIONS
RESEARCH AND DEVELOPMENT ($M)
SHAREHOLDER RETURN ($T) (INCLUDING TAX CREDITS) TOTAL EQUITY ($M) EQUITY RATIO ()
During 2014 our focus was on operating cashflows as we restructured our business
Increase in profit reflects an increase in volumes sold
We have continued to add shareholder value with increasing total equity
We are committed to proactively replacing asbestos throughout our network
Comprises the operating costs of research and the costs of supporting development of new initiatives
We have maintained the financial strength we have rebuilt over recent years
Year-end debt remains within a low sustainable band
Capital investment returns to our normal reinvestment programme Includes investments in intangibles
For the third year in a row we have returned cash back earlier with an interim rebate
17Financial CommentaryRavensdown Stakeholder Review 2018
CO
LLAB
ORA
TION INN
OV
ATI
ON
INTEGRATION
BUY SHIP
MAKE STORE
BUILDINGTRUST
MEASURE MAP MONITOR
TEST ADVISE
PRECISION APPLICATION
TRAINING AND DEVELOPMENT USE AND DEVELOP
TECHNOLOGY
RESEARCH ACTIVITIES
How we define and create value
RESOURCES
EXTERNAL FACTORSACTIVE GOVERNANCE AND RISK MANAGEMENT
HUMAN CAPITAL
FINANCIAL CAPITAL
MANUFACTURED CAPITAL
INTELLECTUAL CAPITAL
NATURAL CAPITAL
SOCIAL AND RELATIONSHIP CAPITAL
18 Business ModelRavensdown Stakeholder Review 2018
VALUE CREATED
REDUCED ENVIRONMENTAL IMPACTS (see pages 23-25)
ENGAGED STAFF IN A SAFER ENVIRONMENT (see pages 30-33)
ECONOMIC RETURNS (see pages 16-17)
STRONGER COMMUNITIES (see page 25)
OPTIMISED VALUE FROM THE LAND (see pages 26-29)
RELIABLE SUPPLY OF QUALITY AGRI-PRODUCTS (see pages 26-29)
LEADING TECHNOLOGY SCIENCE AND INFORMATION (see pages 34-41)
TO ENABLE SMARTER FARMING FOR A BETTER
NEW ZEALAND
KA PŪKEKOTIA A RONGOMĀTĀNE KA POHO
KERERŪ A AOTEAROA
19Business ModelRavensdown Stakeholder Review 2018
Why wersquore here
HOW WE DELIVER ON THAT PURPOSE
We provide the products expertise and technology to help farmers reduce environmental impacts and optimise value from the land
New Zealand exports 95 of the food that it grows This can be seen as a net export of the nutrients embedded in the food because plants have extracted what they need from the soil Ravensdown helps return those key nutrients by supplying the essential elements that all plants whether eaten by humans or livestock need to grow
As a farmer-owned co-operative our commitment as nutrient efficiency specialists is to enable our customers to supply the necessary amount of nutrients ndash no more no less ndash and help minimise losses for the benefit of the farm and the environment This takes the form of services like those listed on the opposite page
WHERE ARE WE PRIORITISING
Quality agri-products such as Kiwi-made superphosphate imported fertilisers aglime animal health seeds and agrichemicals are the backbone of our product offering
Certified nutrient management advisors and environmental consultants are backed up with cutting-edge technologies Special aerial cameras that can assess soil nutrients remotely or software that shows where best to tackle potential phosphate run-off are just two examples
Science is the foundation for all our advice and innovation We invest in research and collaboration with universities and Crown Research Institutes supporting knowledge-sharing conferences and publish papers in peer reviewed journals
Enabled people are the most effective people In a fast-changing sector we focus on the ability of our teams to adjust and respond so they can help get the job done
Trusted and leading is how we set out to be seen We know that nothing less than doing the right thing day in day out is the best way to achieve this
Our stakeholders want to create a better New Zealand and we see our role as helping them
achieve that by enabling smarter farming
Smarter farming can deliver stronger rural communities reduced environmental impacts and growing prosperity for the country as a whole
Smarter farming is about challenging all aspects of farming knowing improvements are always possible and definitely needed
We canrsquot help with smarter farming without working smarter ourselves We need to keep innovating and changing so that we can continue to walk the talk
20 Strategic FrameworkRavensdown Stakeholder Review 2018
Strategic Framework
In developmentExisting Service
KE
Y
DIAGNOSTIC AND PREDICTIVE TOOLS Analytical Research Laboratories
Physical test results for soils and plants measure levels and validate predictive models
Robust models Predictive tools improve decision making about phosphate-loss mitigation or nitrogen use efficiency
Aerial sensing Scanning soil nutrient levels and vegetation from aircraft
ADVISORY SERVICES Nutrient Budgets and
good farming practice On-farm certified advisors who maximise nutrient use efficiency
Environmental Impact Advice Largest team in NZ specialising in farm environment planning and mitigating farm impacts
WATER MITIGATION ClearTechreg
Dairy effluent treatment system that could reduce fresh water use by 17000 Olympic-sized swimming pools a year
Integrated Catchment Management A collaborative multi-discipline approach to environmental management at a catchment level
APPLICATION AND PLANNING IntelliSpreadreg
Computer-controlled topdressing aircraft doors adjust spreading rate and avoid sensitive areaswaterways
Precision spreading GPS guided certified groundspreaders reduce risk of under- or over-application of nutrients
Precision blending Smart fertilisers including N-Protect with coating that reduces gaseous emissions
HawkEyereg Visual mapping and decision-making tool that brings all information and records together
How our services reduce environmental impacts
21Strategic FrameworkRavensdown Stakeholder Review 2018
88 SPENT ON DIRECT PURCHASES FROM LONG-TERM PARTNERS WITH SUPPLY CONTRACTS
ENGAGEMENT SURVEY
LONG TERM PARTNERS WITH SUPPLY CONTRACTS
Ravensdown our key suppliers and ultimately our customers benefit from our strategy to have long-term relationships
When partner and preferred supplier performance is high we reward that with our loyalty and ongoing business Expectations are clear and measures are in place so we can provide detailed feedback where we would like improvements to be made With a select few partners we are able to have a deeper multi-levelled relationship and collaborate in areas other than the day-to-day business
Trust is at the heart of long-term relationships We work hard on that with our key suppliers We will be seeking more direct feedback on our performance and to see what we can do to cement our aspiration to be ldquocustomer of choicerdquo for these suppliers We will continue to collaborate internally and with our supply partners to bring new technologies and innovations to life in our pursuit of smarter farming
We survey our staff on a variety of topics as a way to understand where we are doing well and areas to work on
Conducting our survey through Aon Hewittrsquos lsquoBest Employerrsquos Programme allows us to be measured against the best rated employers in Australia and New Zealand
Our goal is to be one of the top five employers of choice and the trends behind these surveys are one important indication of whether we are on track
Our overall engagement lifted 2 across the company to see us meeting the threshold for the ANZ Top Quartile of Aon Hewittrsquos Best Employers
5040
30
20
100
80
6070
90100
Bottom Quartile
Top Quartile
2018 ENGAGEMENT SCORE(2017 66)
68
Moderate Zone
Earning the right to lead
Ravensdown has many stakeholders Customers employees suppliers neighbours ndash all expect us to continue to do what we said we will do Building a resilient relevant business
is a strategic priority and of course this means change Throughout this change we will track our carbon footprint staff morale and customer goodwill
22 Trusted and LeadingRavensdown Stakeholder Review 2018
Trusted and Leading
Over time measures will be expressed as total tonnes of carbon dioxide (CO2) and CO2 per unit of output such as fertiliser tonnage
Mine to Port is the energy used in the transfer of materials from the source mine or plant to the Ravensdown ship
More than three quarters of our emission profile is represented by shipping As a ship charterer we look forward to the carbon reduction commitments being made by the international shipping industry becoming a reality
Manufacturing and distribution includes ship-to-store emissions in New Zealand and domestic operations Because the process of manufacturing superphosphate generates electricity our three acid plants can contribute electricity to the national grid
This electricity counts as a credit to our emissions profile The category also includes coal used in lime drying and fuels for New Zealand distribution to the stores network Aerial spreading entails the aerial operations that are controlled by Ravensdown
As a signatory to the Sustainable Business Councilrsquos Climate Leaders Coalition Ravensdown will actively seek to monitor reduce and report on its carbon footprint
The greenhouse gas inventory currently excludes all Joint ventures and C-Dax Limited
Limited assurance has been provided for our greenhouse gas emissions inventory by Ernst amp Young New Zealand Limited The Limited assurance statement is available in our integrated reporting website httpsintegratedreportingravensdown conzcontentdownloadsAssuranceReportpdf
154407 tCO2e
TOTAL CARBON FOOTPRINT 2017
MINE TO PORT501 tC02e
INTERNATIONAL SHIPPING117579 tC02e
AERIAL SPREADING5215 tC02e
MANUFACTURINGAND DISTRIBUTION31112 tC02e
Carbon footprint For the 2017 calendar year Ravensdown has compiled its first carbon footprint report focusing initially on its
own operations rather than upstream or downstream activities of its suppliers or users of its products
23Trusted and LeadingRavensdown Stakeholder Review 2018
There were four breaches of resource consents or general environmental rules in 201718
1 Hinds store had a non-compliance letter after Environment Canterbury reviews of consent compliance in February 2018 It related to aspects of a 2008 consent that had not been fully implemented By April the site was compliant with its resource consent
2 Christchurch Works is in the Hayton Stream catchment The City Council holds a stormwater consent with Environment Canterbury An infringement notice and fines totalling $1500 were incurred for a stormwater escape incident that the company reported
3 Napier Works ndash on 30 May 2018 a hole developed in a fibreglass pipe carrying acidic scrubber liquor from the manufacturing process The pipe was close to the main road Clean up of the four- minute emission entailed shutting the road for 35 hours Drains were protected and clean-up liquid was returned to the plant
4 Napier Works ndash in the April 2018 acid plant start up the company notified the Hawkersquos Bay Regional Council that it had breached National Environment Standards for sulphur dioxide emissions to air The short-lived breach has been addressed by venting to a higher point In relation to the incident an infringement notice and an abatement notice were issued in July 2018
In addressing a noncompliance letter from last year the Timaru store and Environment Canterbury have been working closely on understanding stormwater and seepage-related issues including isotopic testing currently underway
EMISSIONS OVER THREE SITES
Across our manufacturing sites we have reported on our atmospheric emissions for over 18 years We monitor state any breaches and record any interventions
Full details by site can be seen in the Operations Environmental Report 2018 on the company website
00
05
10
15
20
2014 2015 2016 2017 2018
kg S
O2
tonn
e su
per
0000
0001
0002
0003
0004
0005
0006
2014 2015 2016 2017 2018
kg F
ton
ne su
per
STACK FLUORIDE DISCHARGED TO AIR (KG F PER TONNE OF FERTILISER MANUFACTURED)
SULPHUR DIOXIDE DISCHARGED TO AIR (KG SO2 PER TONNE OF FERTILISER MANUFACTURED)
2419 2220172018 2016
NET PROMOTER SCOREreg
MORE PRECISION BLENDING
The co-operativelsquos two precision blending plants allow high quality blends to be made for specific farm requirements
At the Christchurch precision blending plant proof of the benefits on the new Surflex technology can be seen in the statistics on blend accuracy Blends were dispatched with an average variation from that ordered weight of only -006 with a tight standard deviation of the variation at 104
Customers continue to show trust in Ravensdown through their likelihood to recommend us to a friend or colleague
The Net Promoter Scorereg taken from our annual Customer Satisfaction Survey showed 42 promoters against 23 detractors The 2018 score was comparable to our long-term average but fell from 2017 which was a year of growing customer service expectations and some known service issues
Engagement with our stakeholders is a vital part of our efforts to learn what matters to them and deliver on that
Images on opposite page1 Environmental consultant John Holmes gets his hands dirty
at one of the Lend a Hand days Each employee was given a volunteer day to help out in a local community
2 Chief Scientific Officer Dr Ants Roberts leads the children of Pukekohe into the local soils
3 Agri Manager Rei Marumaru is on hand as a shareholder takes a virtual reality tour around the company
4 Technical Development Manager Mike White presents to a delegation from Precision Agriculture Association of New Zealand
5 Open days throughout our manufacturing sites attracted plenty of neighbourly interest
6 A suppliers cargo is scrutinised as part of Ravensdownrsquos robust biosecurity system
7 General Manager Innovation and Strategy Mike Manning talks nutrient management and good farming practices with Minister for Primary Industries Damien OrsquoConnor
8 Our staff at Analytical Research Laboratories took delivery of two robots this year
9 New Zealand Dairy Industry Awards (winners shown) FMG Young Farmer Contest and Agri Women Development Trust were the largest sponsorships in a portfolio that included hundreds of organisations
24 Trusted and LeadingRavensdown Stakeholder Review 2018
1
4
6
8
5
7
9
2 3
25Trusted and LeadingRavensdown Stakeholder Review 2018
The Fertmark programme was set up in 1992 to give New Zealand farmers confidence in the chemical quality of fertiliser and associated claims The scheme is managed by the farmer controlled Fertiliser Quality Council
Ravensdown has the highest number of Fertmark product registrations of any company These products are independently audited every six months
All agricultural compounds require authorisation under the ACVM Act 1977 either by registration or by exemption
FERTMARK STANDARDS
OF ALL ANIMAL HEALTH AND AGCHEM PRODUCTS ARE EITHER REGISTERED OR APPROVED BY EXEMPTION SO MEET ACVM REQUIREMENTS
938 932
939971
OF RAVENSDOWN FERTILISER TONNAGE SOLD HAD FERTMARK REGISTERED COMPONENTS
OF RAVENSDOWN LIME TONNAGE SOLD WAS FERTMARK REGISTERED
20172018 2016-17
2016-17
100
20172018
Products that fuel food creation
Whether itrsquos fertiliser lime seed agchem or animal health products farmers and growers need products that are fit for purpose suitable for New Zealand conditions and available when needed With so many moving parts and interactions across a global supply chain
wersquore determined to keep getting it right
26 Quality Agri-ProductsRavensdown Stakeholder Review 2018
Quality Agri-Products
Particle sizing distribution
Particle size is a crucial quality metric The ideal sized granule will improve coverage and spreading efficiency and reduce dust Some variation is needed but either extreme will have implications for the environment and for precision spreading
As indicated from the graphs Ravensdown have set a target particle-sizing band for each product (superphosphate 05 mm to 56 mm and urea 2 mm to 48 mm) The target is to ensure that we provide high quality products and Ravensdown continues to improve our focus on achieving ideal particle sizing
SUPERPHOSPHATE PRODUCT SIZING 2015 - 2018
UREA PRODUCT SIZING 2015 - 2018
Band 2015 - 2016 2016 - 2017 2017 - 2018
KE
Y
05mm0mm 1mm 14mm 2mm 28mm 4mm 48mm 56mm 67mm0
10
20
30
40
50
60
70
80
90
100
Cum
ulat
ive
P
assi
ng
Target setting05mm0mm 1mm 14mm 2mm 28mm 4mm 56mm 67mm
0
10
20
30
40
50
60
70
80
90
100
Cum
ulat
ive
P
assi
ng
Target setting
27Quality Agri-ProductsRavensdown Stakeholder Review 2018
In addition to our low-risk import scheme we periodically assess preferred suppliers against criteria including
Ethics and alignment to our Supplier Code of Conduct Delivery performance Collaboration Meeting quality specifications quality improvements Innovation
Ravensdown continues to develop enduring relationships that deliver long-term sustained value to both parties We will increase our focus on performance and relationship management A few key supplier partnerships will be further nurtured and collaboration will be at the heart of this We will review and modify our evaluation criteria to place more emphasis on sustainability
We continue to work with our suppliers to address opportunities to improve product quality one of which is improving the management of product through our own supply chain in a consistent manner
Ravensdown has invested in independent annual audits of bulk fertiliser suppliers for over five years Our system meets the highest standards approved by MPI and ensures consistent quality and low risk biosecurity
Fertiliser annual audit
Quality and biosecurity check
External independent verification authority
Our entire supply chain from source is independently audited annually and assessed as a low-risk biosecurity threat and each shipment follows strict criteria This includes stringent inspection of shipsrsquo holds prior to loading This means that when the vessel reaches New Zealand it can commence discharging straight away While there is additional cost at the load port this is in the main offset by not having to wait in New Zealand prior to discharging
Ravensdown will continue to invest in our annual supply chain audits to ensure we have low risk sourcing and consistent high-quality product We understand the importance so take all measures to mitigate biosecurity risk to New Zealand As we identify new suppliers we will ensure we qualify them to the same high standards
From time to time we import product from an alternate supplier either as a trial or to meet unexpected seasonal demand In these circumstances we liaise closely with MPI and product is subjected to normal MPI clearance procedures at the New Zealand border This year we imported urea and RPR in this way accounting for 3 of our total imported volume
OF BULK IMPORTS ARE LOW RISK (201617 100)97
LOW-RISK IMPORTS AND BULK VESSEL QUALITY
BULK VESSEL FERTILISER IMPORTED MET OUR SPECIFICATION FOR PHYSICAL AND CHEMICAL QUALITY (201617 95)94
85 OF INTERNATIONAL SUPPLIERS PERFORMANCE IS EVALUATED
Quality of products are assured through a continuous improvement culture a long-term programme of investment and systematic development by a team of technical operations and process engineers at each of the three plants
INVESTMENT IN INFRASTRUCTURE
Major projects are organised centrally to mitigate risk Improvements to the store network such as roofs and doors as well as conveying blending and loading systems all improve the quality of the product used by spreaders and farmers
INVESTED IN OPERATIONS AND STORES (201617 ndash $302M)
$216m
28 Quality Agri-ProductsRavensdown Stakeholder Review 2018
CASE
STU
DY
Producing quality food for humans or livestock demands quality inputs And thatrsquos the driving passion of Ravensdown Procurement Manager Chad Gillespie
Chadrsquos been with us for more than six years on a mission to deliver consistent ndash and ever-improving ndash product quality ldquoIt really starts with understanding the customer needs and then selecting the best product suppliersrdquo advises Chad ldquoSo wersquove worked hard on developing a clear evaluation criteria Then itrsquos important to keep monitoring and providing feedback including at least two face-to-face meetings a yearrdquo
With suppliers located around the globe Chad and his team travel frequently But proper oversight is essential when products have long journeys to market ldquoA typical example is ureardquo says Chad ldquoIt comes from Saudi Arabia where it goes to a port store facility Well send a vessel to get loaded then it takes around 30 days to transit to New Zealand but the journey is far from over When it arrives it typically discharges into three to five port stores Itrsquos put into hoppers using the ships cranes then onto trucks and sent to stores From there it may be bagged up blended coated or loaded as a straight product onto another truck and taken to farm Or it could go to another market store before being sent out onto farmrdquo
Maintaining product quality during all this is a constant challenge ldquoUntil now monitoring at sea has mostly been confined to checking
WErsquoRE ALL ABOUT PRECISION AGRICULTURE AND THAT DEMANDS CONSISTENT QUALITY
sailing progress via GPSrdquo says Chad ldquoBut soon well be installing data loggers in shipsrsquo holds recording things like temperature and humidity during transit
ldquoWhen product is handled its all about retaining the physical characteristics and not introducing any contaminantsrdquo he adds ldquoOur logistics and stores people are focussed on providing the best storage and handling to minimise crushing of granules and to ensure no external moisture is introduced Stock rotation is also important Urea is a very challenging product that can take in and expel moisture easilyrdquo
Product characteristics arenrsquot the only challenges facing Chadrsquos team More is expected across the board ldquoFarmers always expect that the product will actually do its job But I think more recently theres an expectation that well develop solutions to help with their environmental challengesrdquo he says ldquoOne of our values is putting the customer at the centre of everything we do We also have some pretty clear priorities including our focus on product quality In itself it will help farmers with environmental challenges Wersquore all about precision agriculture and that demands consistent qualityrdquo That precision helps farmers get optimal yield with lower inputs helping meet consumer expectations of quality food
produced with lower environmental impact Our N-Protectreg coated urea can help to lower environmental impact
Another challenge one frequently in the public eye is biosecurity ldquoMinimising biosecurity risk has been a priority in Ravensdown for over six years nowrdquo says Chad ldquoWith time and effort weve developed a very robust system in terms of fertiliser importation involving supplier audits every yearrdquo
More collaboration and engagement also figure in Chadrsquos quality quest ldquoTo improve product quality we need suppliers on-side as well as neighbours the wider community local authorities and most importantly our peoplerdquo
Elsewhere its about more direct control One example being Ravensdown Shipping Services ldquoOur shipping joint venture helps source efficient vessels that are fit for purpose So we can be sure theyrsquore reliable they turn up on time and most importantly theyre cleanrdquo
Collaborative relationships empower our people and suppliers to be open and pay greater attention to detail At Ravensdown ensuring the highest product quality means more is expected of our people than ever before Itrsquos a challenge theyrsquore more than up to
The many challenges of delivering a quality product
To view video please visitravensdownconzintegratedreporting
29Quality Agri-ProductsRavensdown Stakeholder Review 2018
43
53
REPORTED HAZARDS AND INCIDENTS ASSESSEDINVESTIGATED WITHIN 48 HOURS
CORRECTIVE ACTIONS TO MANAGE HAZARDS AND INCIDENTS COMPLETED ON TIME (ON OR BEFORE THEIR DUE DATE)
We have set two key performance measures to ensure that we manage our hazards and incidents in a timely manner These measures have been chosen because they build trust in the system Timely assessment and management encourages people to report issues as they know they will be promptly addressed
The jump towards our 2019 target is expected because of changes made to the ways in which incidents are reported and escalated up through management levels Data on overdue hazard assessments will also be available
Corrective actions are determined to manage hazards and incidents to protect people from harm Corrective actions were taken in the majority of cases ndash often this was done immediately without the need to raise a formal corrective action All actions relating to serious hazards or incidents will be completed on time
HAZARD AND INCIDENT MANAGEMENT
TARGET 2019
TARGET 2019
201718
201718
gt90
gt90
1234
REPORT
HAZARD AND INCIDENTS 4 STEP APPROACH
ASSESS THEIR RISK
IMPLEMENT CORRECTIVE PREVENTATIVE ACTIONS
CHECK ACTIONS ARE EFFECTIVE
Reporting 201617 201718
LTI 3 8Medical Treatment 33 33
Restricted Duty 1 2First Aid 18 36
Property damage 85 88Close Calls 80 88Hazards 90 104
A broad strategy is in place intended to manage risks to health and safety of our people and others
For this report we include metrics on proactive hazard management incident reporting and corrective action
HEALTH SAFETY AND WELLBEING
People with ambition for better
Over 642 employees and many more contractors make up a powerful extended team Collective wisdom is put to a common purpose New insights are built every day But enabling people takes constant focus and a positive safety oriented culture
30 Enabled PeopleRavensdown Stakeholder Review 2018
Enabled People
Lost time amp recorded injury frequency rates
At Ravensdown we genuinely care about the safety and wellbeing of our people and our extended family throughout the community
Rolling 12 monthly LTIFR is a calculation used to measure the average number of lost-time injuries (those injuries that are serious enough to require time off work) over the past 12 months The average has decreased from 148 to 123 representing a 162 decrease
This is because of a more proactive approach to identifying and managing hazards and encouraging reporting of incidents and close calls so that they can be investigated to prevent a recurrence and subsequent injury
Rolling 12 monthly TRIFR is a calculation used to measure the average number of recordable injuries (those injuries that are serious enough to require medical attention or more) over the past 12 months The average has been increasing from June 17 as a result of an increase in the number of recordable injuries being reported The majority of these injuries have been minor injuries that may not previously have been recorded
Reporting all incidents (injury and close calls non-injury) is an important part of our strategy as it allows us to work together to investigate and implement measures to prevent a recurrence
85162
LTIFR
TRIFR
DECREASE FROM 2016 TO 2018
DECREASE FROM 2016 TO 2018
ROLLING 12 MONTH TRIFR(TOTAL RECORDABLE INJURY FREQUENCY RATE)
ROLLING 12 MONTH LTIFR(LOST TIME INJURY FREQUENCY RATE)
Jun 16 Dec 16 Jun 17 Dec 17 May 18
No
of T
RIs
per 2
00
00
0 m
an-h
ours
0
2
4
6
8
10
Jun 16 Dec 16 Jun 17 Dec 17 May 18
No
of LT
Irsquos p
er 2
00
00
0 m
an-h
ours
0
1
2
31Enabled PeopleRavensdown Stakeholder Review 2018
STAFF TURNOVER
DIVERSITY TRAINING SPEND
LIVING WAGE
A drive to deliver personalised structured and focussed training programmes is now supported by a new Learning Management System We can ensure staff are fully able to do their jobs for the benefit of our stakeholders and can develop our people for future opportunities
Ravensdown will continue to monitor the living wage as it develops and ensure all permanent staff are paid at or above the NZ living wage
FEMALE MALE
31 69
When it comes to gender mix the focus is on active monitoring training to tackle conscious and unconscious bias and recruiting the best person for the role
PERMANENT EMPLOYEES ARE PAID AT OR ABOVE THE NZ LIVING WAGE100
$800kSPENT ON TARGETED TRAINING AND DEVELOPMENT 201718
(201617 $1M SPENT ON TRAINING AND DEVELOPMENT)
201718(201617 8)11
Average turnover for 5 years is 88
Our stakeholders can be confident that the knowledge advice and service they receive is from stable engaged staff ensuring consistency of service and knowledge
GENDER
AGE
lt40 40-59 gt590
10
20
30
40
50
60
32 Enabled PeopleRavensdown Stakeholder Review 2018
CASE
STU
DY
To view video please visitravensdownconzintegratedreporting
While Ravensdownrsquos advanced technology often takes the limelight itrsquos Ravensdown people who are driving smarter farming every day
Few realise Ravensdown has the largest number of Certified Nutrient Management Advisors in New Zealand
This is no accident ndash rather a carefully designed plan to attract the very best graduates and enable them through training clear career pathways and stewardship in the field
At the Ravensdown store in Tirau 24-year-old Taylor Bailey is an impressive example of how the Ravensdown Development Programme is enabling success for a new generation of agri managers Coming from a well-known dairy farming family in Mahoe Taranaki farming is very much in Taylorrsquos blood Like many of our graduates Taylor came from Massey University where she completed a Bachelor of Agri Commerce ndash majoring in farm management
Soon after Taylor was invited to join the Ravensdown Development Programme and spent eight months in Christchurch where she studied Fert 101 Animal Health and Agronomy Recently shersquos completed the intensive Advanced Certified Nutrient Management Course through the New Zealand Fertiliser Association
Smart farming is hitting the ground running
and Massey University The final part was completing her farmer reports to become a Certified Nutrient Advisor
At this young age the achievement is impressive but Taylor is by no means alone The entire focus of the Ravensdown Development Programme scheme is to produce a well-prepared and enabled future generation of on-farm advisors who can deliver first-rate knowledge on fertiliser animal health and agronomy from the get go
Taylor knows todayrsquos farmers are expecting far more and Ravensdown is responding ldquoCustomers are definitely expecting more of advisors Weve got a wide range of products and services that we provide so we need to be definitely well-skilled in those areasrdquo says Taylor
But as any farmer will testify you canrsquot learn everything from a book so Taylor meets farmers attends local discussion groups and keeps up to date on the latest environmental issues
ldquoWere no longer just a fert rep these days Were also giving advice and recommendations around agri-chemicals
seed products and animal health Theres a lot more environmental scrutiny on farmers so we need to be up with regulations specifically with the fertiliser side of thingshelliprdquo
Always driven Taylor also enjoys the support she gets from her North Island team and the expert agronomists and animal health technical managers who give her the extra confidence and motivation to always do more for her clients
Of course this notion of a well-educated and empowered new generation is not without economic value ldquo It definitely benefits shareholders People are coming into jobs up to speed and with a greater understanding of the whole farm systemrdquo says Taylor
Being part of the new generation that will drive change and smarter farming is something Taylor relishes She also has a few changes shelsquod like to see
It would be great to see farm owners involving employees in the decision-making processes they face such as meetings to discuss their seasonal fertiliser plans Sharing knowledge is a really powerful thing and in turn will result in a more skilled industry
WErsquoRE NO LONGER JUST A FERT REP THESE DAYS
33Enabled PeopleRavensdown Stakeholder Review 2018
Game changing science
Science and research are the reasons why Ravensdown is seen as a nutrient efficiency specialist Our investment in RampD and partnerships with universities mean ideas
with game-changing potential can be explored But it is our field-based team and the customers who trust their advice that take the ideas and turn them into a better reality
Description
Value
Collaboration
Status
Future expectation
Treats dairy effluent ndash enabling water recycling and increased effluent storage capability
The technology produces lower volumes of effluent enabling enhanced utility of storage and use Significant volumes of water are available for recycling
Lincoln University
Public announcement of pilot project was made on 3 May 2018
Canterbury is the first region for ClearTechreg release followed by the major dairy regions
Remote sensing of the nutrient status of soils
Fast and efficient method to produce layers of data from a single flight including soil fertility vegetation type and a digital surface map at a square-meter level
Massey University
AgResearch
We are at the end of year 5 of the seven-year programme Project extension to cover North Canterbury and Southland means 90 percent coverage for New Zealand hill country
Commercial delivery of current and emerging scanning technologies
AIR SCANreg
34 ScienceRavensdown Stakeholder Review 2018
Science
Description
Value
Collaboration
Status
Future expectation
Models phosphorus and sediment losses at farm and catchment scale
The model allows the identification and materiality of farm nutrient and sediment critical source areas and the efficacy of mitigations
Victoria University of Wellington
Undergoing field verification In development end of this year
Expect to be used mainly by Ravensdown Environmental consultants in catchment studies in collaboration with Beef and Lamb and regional councils
Models nutrient balances including nitrogen loss estimates at a farm scale
Models farm system nutrient cycling and the consequential nutrient losses Focus on outputs maintains farming flexibility and innovation This world-class model allows farm system scenarios to be compared to a baseline
AgResearch
Plant amp Food
Landcare Research
Overseer Limited
Widespread adoption with ongoing upgrades
Expect to see an increased uptake nationally as farm systems changes are required to comply with emerging regulations on nutrient losses
Description Enables trust through evidence ndash fertiliser released at the right place at the right rate
Value Technology-enabled aircraft allow fertiliser plans to be accurately delivered by electronic instruction Farmers can trust their fertiliser investment is applied as intended with proof of release records available
Status 4 Planes in operation
Future expectation
6 capable aircraft by May 2019
Ravensdown has an ownership interest
reg
35ScienceRavensdown Stakeholder Review 2018
WE CANNOT FARM LIKE WE USED TO IN THE PAST SO OUR SYSTEM NEEDS TO BE MORE PRECISE MORE ENVIRONMENT FRIENDLY
36 ScienceRavensdown Stakeholder Review 2018
ClearTechreg is just such a breakthrough Developed in partnership with Professors Keith Cameron and Hong Di of Lincoln University ClearTechreg is an effluent treatment process that slashes the use of fresh water in dairy farming
ClearTechreg allows us to clarify effluent at the dairy shed to produce water clean enough for recyclingrdquo explains Professor Cameron ldquoItrsquos then used for washing the yard where the cows come in for milking The technology uses a coagulant often used in treating drinking water and itrsquos a very similar process The coagulant allows the little particles of soil and dung in the effluent to coalesce into larger particles which then have enough weight to sink to the bottom of a tank This means the top becomes clear enough to recycle and wash down the yardrdquo
The potential savings in water use and reduction in environmental impact are huge says Professor Cameron ldquoUsing the backing gate where the cows are waiting to go in for milking on Lincoln Universityrsquos dairy farm where we milk 555 cows we can cycle enough water every day to wash the yard completely Thatrsquos around 20000 litres recycled a day Scale that up nationwide
and we could save around 42 billion litres of water annually Thatrsquos a big numberrdquo
Making better use of water resources is not the only advantage of ClearTechreg Professor Hong Di emphasises the benefits across the board representing the sort of leap agriculture has to take to meet societyrsquos growing expectations ldquoWe cannot farm like we used to in the past so our systems need to be more precise more environmentally friendly Consumers are demanding quality food and to know that it has been produced in environmentally friendly sustainable ways The sort of technology that wersquore talking about with ClearTechreg thatrsquos a step change As well as potentially saving so much water each year you also reduce E coli leaching and phosphorus ClearTechreg shows how science can help Ravensdown and its shareholders respond and succeedrdquo
Partnerships with scientists like Keith Cameron and Hong Di are only going to be more important in the future and the bonds closer ldquoAs well as the research and development of new technologies therersquos also capability buildingrdquo says Professor Cameron ldquoIn that we train a lot of the farmers of the future at Lincoln University We also train students who go on to be
CASE
STU
DY
employees of Ravensdown A very good example is the creation of the environmental group at Ravensdown who support farmers to develop environmental plans and nutrient budgets A number of those new staff have come through training at Lincoln Universityrdquo
The search for game-changing innovations like ClearTechreg has become more determined than ever as expectations of Ravensdown and scientists themselves increase Something Professor Cameron is well aware of ldquoI think society is expecting more from scientists There are growing concerns about the environment and finding solutions to those environmental problems requires good robust science Itrsquos also why wersquore seeing greater links between research and industry to ensure that the science that gets done in the lab doesnrsquot just produce a paper thatrsquos published in an international journal it actually produces a technology that flows from the laboratory to the farm The linkage between ourselves Ravensdown and Ravensdown shareholders shows this perfectly where the investment in science creates new technologies new systems and new methods that take everyone forwardrdquo
The new technologies Ravensdown provides to shareholders often have their roots in the laboratory And sometimes itrsquos not about a new product or digital advance so much as a smarter way of doing things
Scientific breakthrough set to transform dairy effluent
To view video please visitravensdownconzintegratedreporting
37ScienceRavensdown Stakeholder Review 2018
We are committed to being at the forefront of where the physical world of farming meets the digital world Use of farm mapping software enables customers to farm smarter and accurately Nutrient management crop and livestock production all benefit from improved record keeping and performance analytics We are focussed heavily on increasing the number of customers using mapping technology and are investing in RampD to increase the range of services this software can accurately provide
Maps provide farmers oversight of their whole farm at a glance Embedded throughout the map are the records of what has been applied in detail and what the options are to improve productivity The increasing demand on farmers for managing the environment requires better record keeping and transparency Developments in automation can reduce the amount of time the farmer spends behind a desk enabling more time on the farm We believe our customers own their information and have designed HawkEyereg to enable greater collaboration with other industry partners
MAPPING TECHNOLOGY
Use of mapping technology to manage efficient use of nutrients and keep records of paddock activity
CUSTOMERS ACTIVELY USING SMART MAPS HAWKEYE DURING THE YEAR2682
Technology is a key driving force behind sector-wide improvement It opens up new opportunities new ways to track progress make decisions demonstrate performance
and make connections with end consumers Our team uses some amazing tools to enhance the service they provide and the tool ndash and the person using it ndash cannot stand still
Technology Enabling smarter farming
38 Technologies and ServicesRavensdown Stakeholder Review 2018
Technologies and Services
HawkEye is map-based software that helps farmers make smarter decisions for better farm and environmental outcomes
BENEFITS FOR FARMERS
Improved nutrient amp feed decisions
Reduced office time
Managing environmental impacts
Increased productivity
More time to farm
Licence to operate
BENEFITS FOR RAVENSDOWN
Customer collaboration
Data automation
Useful tools for all farmers
Valuable discussions
More time to add value
Stronger relationships
THE IMMEDIATE PROCESS
Support Ravensdowns core business - Nutrient pasture and crop management environmental footprint
Easier collaboration between customer and Ravensdown - Enabling our staff to deliver
Providing excellent service with efficiency - Automation of ordering spreading and online data gathering
BY PROVIDING
Farm mapping
Nutrient planning and forecasting
Pasture performance management
Product ordering and spreading
In-field tools
Test results and agronomy plan visualisation
Digital record keeping and reporting
Nutrient compliance management amp reporting
Spreading proof of placement
Farm feature amp hazards
Sharing and collaboration
Personalised support
INSIGHT TO ACTION
Coming soon
39Technologies and ServicesRavensdown Stakeholder Review 2018
USE OF AGRONOMY PLANS FOR EFFICIENT USE OF NUTRIENTS AGROCHEMICALS AND SEED
PROOF OF PLACEMENT
This enables our customers to apply the right amount of fertiliser (nutrient) Published agronomy plans are a measure of how many of our customers are using our recommendations
In addition the agronomy plans include the right agrochemical recommendation ensuring the best product and application is chosen for the health of the crop or pasture livestock and environment
All of this detail is recorded and traceable enabling a stronger story to be developed about the farm and the produce grown on it
Ravensdown takes soil test measurements and makes recommendations to farmers about where and what amount of nutrient should be applied
This forms the basis for an agronomy plan which can be produced by Ravensdown We expect this number to increase as farmers become more aware of the need for tighter control over their nutrient application
The use of GPS-enabled spreading technology enables us to measure how effectively we are recording and tracking nutrient application We aim to increase the total traceability of nutrients applied over time By recording spreading in both aircraft and groundspreading trucks we are able to capture data not only of Ravensdown fertiliser that has been applied but to provide better transparency for all users of our spreading technology This benefits all New Zealand farmers
Recently we signed an agreement with TracMap New Zealandrsquos largest provider of spreading technologies enabling us to capture a large proportion of total fertiliser tonnes spread accurately as well as agrochemical spray history Variable rate application is now possible through our investment in our Primary Growth Partnership ldquoPioneering to Precisionrdquo in hill country as well as ground spreading meaning the right product can be applied at the right rate in the right place What percentage of total tonnes applied has been applied at a variable rate will be a key benchmark indicator for us moving forward
245739RAVENSDOWN FERTILISER TONNES CAPTURED BY GPS-ENABLED PROOF OF PLACEMENT TECHNOLOGY
CUSTOMERS PERFORMED SOIL TESTS ON THEIR FARMS6448
TESTING TO IMPROVE FARM PERFORMANCE
8362
46
PUBLISHED AGRONOMY PLANS
OF CUSTOMERS HAVE BEEN PROVIDED AGRONOMY PLANS
40 Technologies and ServicesRavensdown Stakeholder Review 2018
A perfect example is the work we do with arable farmer Eric Watson of Wakanui in mid Canterbury
Eric is the Guinness World Record holder for wheat production per hectare a title he has won more than once Part of the credit comes down to the way he works with Ravensdown including his local Senior Agri Manager Dan Copland Danrsquos worked with Eric and his wife Maxine for over four years ldquoIts really something Im passionate about getting crop nutrition rightrdquo says Dan ldquoEspecially with the precision nutrient management siderdquo
The precision Eric and Dan apply to crop nutrition and soil management certainly is impressive aided by the Ravensdown technology deployed on Ericrsquos mid Canterbury land Comprehensive soil testing and smart mapping gauge the precise nutrition needs of every paddock It shows not just which paddocks require fertilising but exactly what is required and where avoiding over-application Itrsquos smart but the pace of change with accompanying expectations is fast ldquoIts very rapid developmentrdquo says Eric ldquoI think the shareholders do expect more from their fertiliser company including spreading technologyrdquo
CASE
STU
DY
Helping meet those growing expectations is our newest precision agriculture tool HawkEyereg This integrated mapping and compliance tool offers even more accuracy in measuring whatrsquos needed for optimum soil health and yield further reducing environmental impacts ldquoHawkEyereg is a decision support tool it can help with farm recording it can help with precision placementrdquo advises Dan ldquoIrsquove been with Ravensdown eight years and technology-wise itrsquos definitely come on leaps and boundsrdquo HawkEyersquos power comes from using three perspectives of pasture production imagery from the air nutrient input and pasture quantity on the ground and diagnostic status of the soil And itrsquos being made available for any farmer to use not just Ravensdown shareholders
Inevitably as technology improves so does the amount of data generated lsquoBig datarsquo as itrsquos known offers a world of possibilities but only when it can be applied in practical ways Bryan Inch our General Manager for Customer Relationships understands the risks of drowning in a sea of data ldquoTherersquos already plenty of information being captured and that will only increase in the futurerdquo says Bryan ldquoSensors on irrigators farm gates spreading trucks and
silos complement wearable technology on animals soil tests and aerial pasture scanning Itrsquos making sense of what those sensors say that matters turning data into insightful decisionsrdquo Thatrsquos why all Ravensdown technology comes with dedicated support from technical experts and field-based Agri Managers
Back on Ericrsquos farm technology has helped do more with less to the benefit of the environment and the balance sheet ldquoI think Ravensdown technology has a big role to play in helping New Zealand reduce the impact of nutrientsrdquo says Eric ldquoIt can show you shouldnt be putting so much fertiliser on here and in some cases that more needs to go on there Crops will grow better and if youre wasting nutrients youre wasting moneyrdquo
Itrsquos not just shareholders who are expecting more either something Eric is aware of ldquoI think that societys expecting more from farmers with cleaner waterways and swimmable rivers so technology will certainly have a part to play in that Theres a big need for farming to keep improving and thats what the public wants to seerdquo
As expectations grow Ravensdown has responded by developing new technologies that let us do more for our farmer shareholders
The Canterbury wheat that beat the world
To view video please visitravensdownconzintegratedreporting
THERES A BIG NEED FOR FARMING TO KEEP IMPROVING BECAUSE THATS WHAT THE PUBLIC WANTS TO SEE
41Technologies and ServicesRavensdown Stakeholder Review 2018
Employees
GovernanceRavensdownrsquos governance structure is set up to promote accountability and to
support its ability to create value in the short medium and long term It provides insight on strategy implementation and direction while supporting ethical
compliant behaviour throughout the business
42 GovernanceRavensdown Stakeholder Review 2018
Governance
Ethics
The Board of Directors has developed a Code of Business Conduct and Ethics to give effect to Ravensdownrsquos core values and to guide all employees and directors in our relationships with our stakeholders Key parts of this code include
Company Values
Our decisions and personal behaviour will at all times be consistent with our core values of
Successful co-operative ndash We put the customer at the centre of everything we do
Empowered people ndash We choose the best people keep them safe and enable them to do their best
Enduring relationships ndash We develop long-term relationships based on integrity and trust
Environmental leadership ndash We strive to lead in the field of sustainability
Driving Innovation ndash We drive the business forward by finding better solutions
These values mean that we will
Act honestly and fairly with due skill care and diligence in the interests of all of our stakeholders
Demonstrate respect for key moral principles including diversity individual rights equality and dignity
Value personal and professional integrity trustworthiness and competence
Fraud Policy
Ravensdown has a philosophy of ldquozero tolerancerdquo towards fraud both inside and outside of the company We value the integrity of our staff and recognise that they have a key role to play in the prevention detection and reporting of fraud We therefore ask them to be vigilant at all times and to report any concerns they may have at the earliest opportunity We are committed to creating and maintaining an honest open and well-intentioned working environment where people are confident to raise their concerns without fear of reprisal on a confidential basis All reported cases of fraud will be investigated
Conflict of interestRelated party transactions
Like most co-operative companies Ravensdown Limited has frequent transactions with its farming directors in the ordinary course of business All transactions are conducted on commercial terms
A Conflict of Interest Policy ensures that any real or perceived conflicts related to staff members are managed at armrsquos length
Whistle-Blowing Policy
Ravensdown is committed to providing a transparent accountable organisation and staff are encouraged to have the responsibility to report any known or suspected wrongdoing within the company Employees are encouraged to report this to their managers or directly to the CEO A 247 independent anonymous Ethics Hotline is also available where confidential information can be reported Ravensdown is committed to the protection of genuine whistle-blowers against action taken in reprisal for the making of protected disclosures
Risk Identification and Management
The company has a comprehensive risk management framework to identify assess and monitor new and existing risks Annual risk updates are performed and risk improvement plans created and acted on The Chief Executive Officer and the leadership team are required to report to the Board and Audit amp Risk Committee on high risks affecting the business and to develop strategies to mitigate these risks Additionally management is responsible for ensuring an appropriate insurance programme is in place and reviewed annually
TOP RISKS
Risk Response
Failure to embed a culture systems and processes to prevent or appropriately respond to health safety or wellbeing dangers or incidents
We have systems and processes in place to continuously track protect and take proactive actions to manage our peoplersquos health safety and wellbeing and to ensure we embed a culture which puts safety first and gives meaning and purpose for our people
Supply of key fertiliser inputs interrupted
We have enduring relationships with long-term suppliers of our key fertiliser inputs which we continue to assess and manage to ensure we can meet supply commitments to our customers
Inability to deter or recover from cyber security risks
We have robust systems and software in place to detect protect and recover from cyber security threats
Evolving government priorities affecting our industry
We have regular and meaningful engagement with various levels of government to ensure we can have proactive involvement in the legislative and regulatory changes relevant to our business
Significant Biosecurity incident affecting us or our industry
We have an MPI-approved system which ranks the majority of our imported products as a low risk through annual inspection of suppliers cleanliness of vessels sampling of products and container inspections
Losing social licence to operate We work to ensure positive and genuine engagement with all our key stakeholders and transparently report on our operational compliance good community relationships and commitment to sustainability and improvement
43GovernanceRavensdown Stakeholder Review 2018
Leading usforward
1 2 3 4 5
John runs a 22000 stock unit sheep and beef breeding and finishing operation has been on the Board since 2004 and has been Chair since February 2014 As well as running a legal practice in Marton John spent many years as a director of RACE Incorporated and of a number of farming and agricultural companies in NZ and overseas
John Henderson LLB Chair
1
Scott owns and runs a large hill country sheep and beef station at Ohura in the Central North Island and has been on the Board since 2006 Scott is a member of the NZ Institute of Directors and holds a certificate in company direction He has completed a number of governance courses and continues to prioritise professional development
Scott Gower2
TH
E B
OA
RD
44 Board and Leadership Ravensdown Stakeholder Review 2018
Board and Leadership
6 7 8 9 10
Jason is CFO of NZ Steel and a Fellow of Chartered Accountants Australia and New Zealand and has been on the Board since 2014 He is currently Chairman of TNX Limited and former Chair of the Audit Committees for Taranaki Investments Management Limited and LIC He was the former CFO of large listed and unlisted companies such as EROAD Auckland Airport PGG Wrightsons and Fonterra Ingredients
Jason Dale B Com FCA
10
Stuart farms 330ha west of Christchurch growing arable crops seed potatoes and finishing lambs and has been on the Board since 2006 and Deputy Chair since 2014 Stuart is a Nuffield Scholar and has had a number of governance roles in the industry good sector as well as not-for-profit organisations
Stuart Wright B Ag Com Deputy Chair
9
Tony runs the family dairy farming business and has been on the Board since 2004 Tony has been involved in governance at a local and national level particularly in the dairy sector for 20-plus years He was a director of the NZ Dairy Board and Kiwi Dairy Co-op before the formation of Fonterra
Tony is a Nuffield Scholar and a Chartered Fellow of the IoD
Tony Reilly B Ag Com
3
Bruce farms an 8000 stock unit cattle and sheep farm north of Napier and has been on the Board since 2015 Bruce holds a wide range of governance positions particularly in the science and environmental areas He previously spent six years on the Federated Farmers Board and was National President from 2011 to 2014
Bruce WillsB Ag Com
4
Through the companies Alpine Fresh Ltd and ViBERi NZ Ltd Tony grows for the arable vegetable and berryfruit sectors over 700 ha He has been on the Board since 2006
Currently Tony is a director of several local companies is the Chair of NZGAP and Vice-President of Horticulture NZ
Tony Howey B Ag Com
5
Kate owns a 245ha dairy farm in Dargaville and has been on the Board since 2014 Kate is also Chair of Delta Produce Co-operative Ltd and is a ministerial-appointed Council member of the Open Polytechnic of New Zealand
Kate is a Member of the IoD and has done the Company Directors Certificate as well as the Fonterra Governance Development Programme
Kate Alexander Dip Ag bus Mgmt
6
Glen is an Auckland-based entrepreneur who has been on the Board since 2007 Glen was a founding director of the Warehouse Group and was a board member there for 11 years He currently has directorships of 20 private companies across agriculture property retail and tourism sectors Glens agricultural investments include dairy beef avocado kiwifruit mushroom forestry and aquaculture
Glen Inger7
Peter owns a 190ha dairy farm located at Northope and has farming interests in Lochiel and Lorneville and has been on the Board since 2013 Peter is an Agribusiness Regional Manager for a prominent bank and has been through the Fonterra Governance Development Programme
Peter MoynihanB Ag Sc
8
45Board and Leadership Ravensdown Stakeholder Review 2018
Actions louder than words
As a leadership team we see our role as maintaining a positive culture at Ravensdown while ensuring the organisation remains agile as it faces multiple opportunities and challenges
Knowing that continual consensus rarely leads to good decision-making we hold each other to account and exchange ideas freely and honestly
Because wersquore often challenging the traditional way of doing things we will debate and offer alternative points of view
Greg CampbellChief Executive Officer
Bryan InchGeneral Manager Customer Relationships
Sean ConnollyChief Financial Officer
Mark McAtamneyChief Information Officer
LEA
DE
RSH
IP T
EA
M
46 Board and Leadership Ravensdown Stakeholder Review 2018
We seek alternative perspectives from outside the team and listen to all employees within the company throughout the year
We are here to deliver on strategic goals agreed with the Board This involves looking ahead and keeping an eye on the detail of the day-to-day
The safety and wellbeing of our team is paramount and we continue to ensure each and every employee shares this belief so they can act on it
Stephen EspositoGeneral Manager Operations
Mike WhittyGeneral Manager Supply Chain
Mike Manning General Manager Innovation and Strategy
Katrina Benedetti ForastieriGeneral Manager Culture and People
47Board and Leadership Ravensdown Stakeholder Review 2018
KE
Y
Ravensdown-owned storesRavensdown consignment storesRavensdown manufacturing Aerowork
Ravensdown aglime quarriesLime processing plantDOING MORE
Our team members are proud to be part of the community and are doing their bit for many worthy causes throughout the country
Dargaville
Pukekohe
Morrinsville
Te Awamutu
Okato
Kakaramea
Feilding
HimitangiRongotea
Masterton
Manunui
Kerepehi
Te Puke
Tirau
Supreme
Taupo
Pio Pio Broadlands
Gisborne
Wairoa
Raetihi
New Plymouth
Stratford
AuroaWaverley
TaihapeWhanganui
Rata
Severn StreetNapier Works
Waipukurau
Dannevirke
MangatainokaKoputaroa
MataGreenleaf
Te Pahu
Western Bays
Te Teko
Featherston
Taumaranui
Waharoa
Normanby
TakakaNgarua
Marlborough
NelsonBlenheim
Culverden CheviotHokitika
Stillwater
MethvenRakaia
Fairlie
Seadown
GeraldineHinds
AshburtonSouthbridge
DunsandelLeeston
Christchurch Works
White RockAmberley
Mayfield
Darfield
Rangiora
Kurow Waimate
Cromwell RanfurlyOturehua
Waikouaiti
DiptonNightcapsOtautau
Isla Bank
BluffTitiroa
Woodlands EdendaleAB Lime
WintonMcNab
Clinton
Balfour
Mossburn
Heriot
Outram
LawrenceClydevale
MiltonBalclutha
Dunedin WorksLumsden
Te Kuiti
North Oamaru
Enabling smarter farming throughout New Zealand
Registered office292 Main South Road Hornby Christchurch 8042 NZ0800 100 123ravensdownconz
Lets expect more together Give us your feedback on this website so we can improve
Connect with us facebookcomRavensdown linkedincomcompanyravensdown twittercomRavensdownNZ ravensdownconzintegratedreporting
insightcreativeconz
RA
V026
EXPECT MORE TO COME gt
ravensdownconz
Subsidiary Aerowork took delivery of new bi-directional loaders while commissioning new maintenance software The staff of Aeroworkrsquos helicopter spraying operation bought that part of the business and continue to service Ravensdown and non-Ravensdown customers
New technologies that will boost automation and efficiency include the JD EdwardsOracle project that reduces manual processing HawkEyereg maps and records help farmers with making decisions and tracking actions C-Dax are rolling out their PastureMeter robot
The Nelson store was one of several buildings to benefit from the long-term asbestos removal programme New loaders were delivered to several locations
Demand for products and services
It was a record year for agrichemicals which are so important in protecting food grown for animals and humans Our seed product lines are also in demand as they too had a record year This all shows the agronomy offer is strong and our technical expertise is sought after The spreading ventures were busy but somewhat disrupted by the weather
Facing difficult trading conditions volumes of our animal health products were slightly down Wholly owned subsidiaries C-Dax and Aerowork had a profitable year The laboratory ARL continued to contribute positively
Lime tonnages were up as farmers looked to condition their soils and fertiliser tonnages were up with a significant contribution from new customers buying our products and industrial users buying more urea
Our joint venture Ravensdown Shipping Services provides added control in our supply chain Disruption to New Zealandrsquos supply of quality phosphate rock is a real risk to the agri-sector and was highlighted last year when a non-Ravensdown shipment of phosphate rock was seized in South Africa
We hosted a delegation from the company that supplies phosphate rock from the non self-governing territory of Western Sahara They outlined how many of the local Saharawi people are benefitting from that suppliers social development programmes and how many familiesrsquo livelihoods depend on the continuing legal trade in rock from that part of the world It seems clear that no group of activists speaks for all Saharawi We support the United Nations in its efforts for a solution to this long-running complex political dispute and will continue to monitor the activities of our supplier
Innovation progress
Our Primary Growth Partnership programme investigating improved aerial spreading precision is at the three-quarter mark on its seven-year journey We partnered with Massey to develop the AirScanreg technology which uses a hyperspectral camera to scan 1000ha an hour and provide several layers of information for analysis Vegetation soil fertility and economically optimal fertiliser application layers can then be provided for an evidence-based plan that can be sent to the IntelliSpreadreg-enabled aircraft
Sixty six farms have now utilised IntelliSpreadreg where computer-controlled hopper doors apply fertiliser where it is needed instead of where it is not So far 14 of land on those farms was excluded from application because it was ineffective culturally sensitive or environmentally vulnerable Avoiding this land in a way that is safer for pilots is a win-win for productivity and the environment
Work ahead involves continuing validation work testing that actual results match the modelled and scanned results We are also testing algorithms and systems that can verify placement rather than only indicating where the door opened or closed Our fifth Aerowork plane to be equipped with the IntelliSpreadreg system will take flight in Whanganui
In other developments C-Daxrsquos robot version of the PastureMeter will be launching in 2019 and we continue our investment through the Fertiliser Association of New Zealand into the OVERSEER nutrient modelling tool We also launched the ClearTechreg effluent treatment system that has the potential to drastically reduce water use in the dairy sector
Efficiency is the key
We repeated throughout the year what we started to say in last yearrsquos Stakeholder Review Sales tonnage is not the key performance metric for this co-operative Indeed in those situations where the science showed that the farmer and environment would gain from applying less fertiliser then that was a win for Ravensdown
Our coated urea product N-Protectreg saw significant growth on last year Compared to uncoated urea this Fertmark-accredited product reduces nitrogen emission to the air and keeps more nitrogen available to the plant In a ldquonitrogen-constrainedrdquo world which is also sensitive to phosphate loss we would expect to see strong growth in this ldquosmart fertiliserrdquo category of products
This is an important way we can help with smarter farming and customers and staff are engaged with this approach In the past four years we have welcomed 1900 new customers to the Ravensdown ranks
I thank our former General Managers of Operations and Organisational Development Kevin Gettins and Tracey Paterson for their contribution to the leadership team and welcome their replacements Stephen Esposito and Katrina Benedetti Forastieri
Ravensdownrsquos contribution to premium food creation in New Zealand was celebrated at two all-staff events early in our financial year Morale remains high with staff engagement levels now in the top quartile of NZ companies that survey with Aon Hewitt
We continue to engage with a variety of stakeholders and have achieved a lot on their behalf I thank the whole team for their contribution and I know they are up to the challenge ahead Volatility and uncertainty are increasing around the world But the company is better positioned than ever to deliver value now and into the future
15Gregrsquos Report ndash CEORavensdown Stakeholder Review 2018
Financial commentary
Good financial performance and a healthy profit before rebate and tax of $63 million from our continuing operations allowed us to invest in areas aligned with our strategic priorities and continue delivering enduring value for stakeholders Our discontinued operations made a loss of $ 08 million after tax
The strong result enabled us to pay a full rebate of $47 per tonne which includes the interim cash rebate announced in March 2018 Your co-operative is retaining the $7 million profit to reinvest in the business in order to support our smarter farming purpose
Revenue was up as underlying volumes increased and margins were maintained at sustainable levels
Total expenses were up by $3 million mostly comprising an increase in sales and marketing expenses and the RampD component of operating expenditure This rise was consistent with our focus on enabling smarter farming which meant recruitment of environmental consultants maintaining the development programme that fast-tracks the training of new recruits and investing in research into new products and capabilities
The profit was actively impacted as we continued our asbestos removal programme spending $2 million in 201718 This is the fourth year of our programme Ravensdownrsquos broader capital reinvestment programme has led to an increase in non-cash depreciation
Equity has increased by $23 million to $429 million Our equity ratio before rebates increased from 73 to 78 After rebates our equity ratio continues to remain strong Total assets rose to $605 million We held more inventory than last year as a deliberate decision was made to import certain raw materials to mitigate possible short-term supply chain disruption
Property plant and equipment rose by $20 million on the back of continued reinvestment and new infrastructure projects including finishing the New Plymouth store We committed $2 million to further improvements that benefit health and safety
Intangible assets rose by $5 million with drivers being developments in our Enterprise Resource Planning software ClearTechreg and digital technologies such as HawkEyereg and aviation maintenance software RAMCO
Investments like these were made possible by a very positive operating cashflow of $98 million This consistently strong performance assists us to fund our capital investments
Bank debt reduced and trade payables increased due to the fact we held slightly more inventory and achieved more favourable payment terms with overseas suppliers
The board remains mindful of the need to provide financial returns and to maintain financial strength so the co-operative can reinvest in value-driving initiatives
As the business model on page 18-19 shows financial capital is one of six resources that we have an impact on and are impacted by The six are interconnected and need to be considered and reported on in an integrated way
The value created from financial capital is economic returns in the form of rebates to our shareholders and profits retained for future investment Economic returns are impacted by our investment in RampD technology infrastructure improvements our environmental initiatives and training our people This increases intellectual manufactured natural and human capitals in such a way as to ensure longer-term value is created
16 Financial CommentaryRavensdown Stakeholder Review 2018
Financial Commentary
-20
0
20
40
60
80
2014 2015 2016 2017 2018
NET PROFIT ($M)
Net prot before rebate and tax from continuing operations
Net prot after rebate tax and discontinued operations ($m)
73
19
10
46
62
51
1
63
7
-11
0
10
20
30
40
50
2014 2015 2016 2017 2018
NET CAPITAL EXPENDITURE CASHFLOW ($M)
21
3033
46
39
0
100
200
300
400
500
2014 2015 2016 2017 2018
TOTAL EQUITY ($M)
357380 395 406
429
0
1
2
3
4
5
2014 2015 2016 2017 2018
RESEARCH AND DEVELOPMENT ($M)
29
34
40 39
47
0
40
80
120
160
200
2014 2015 2016 2017 2018
OPERATING CASHFLOW ($M)
185
110 106
60
98
0
10
20
30
40
50
60
2014 2015 2016 2017 2018
SHAREHOLDER RETURN ($t) (including tax credits)
373
8
500
0
410
0
450
0
470
0
0
20
40
60
80
2014 2015 2016 2017 2018
EQUITY RATIO ()
6571
75 73 71
00
05
10
15
20
25
30
2014 2015 2016 2017 2018
ASBESTOS REPLACEMENT ($M)
2422
26
21
-20
0
20
40
60
2014 2015 2016 2017 2018
NET BANK DEBT ($M)
49
6
-8
39
28
OPERATING CASHFLOW ($M)
ASBESTOS REPLACEMENT ($M)
NET CAPITAL EXPENDITURE CASHFLOW ($M)
NET BANK DEBT ($M)
-20
0
20
40
60
80
2014 2015 2016 2017 2018
NET PROFIT ($M)
Net prot before rebate and tax from continuing operations
Net prot after rebate tax and discontinued operations ($m)
73
19
10
46
62
51
1
63
7
-11
NET PROFIT ($M)FROM CONTINUING OPERATIONS
RESEARCH AND DEVELOPMENT ($M)
SHAREHOLDER RETURN ($T) (INCLUDING TAX CREDITS) TOTAL EQUITY ($M) EQUITY RATIO ()
During 2014 our focus was on operating cashflows as we restructured our business
Increase in profit reflects an increase in volumes sold
We have continued to add shareholder value with increasing total equity
We are committed to proactively replacing asbestos throughout our network
Comprises the operating costs of research and the costs of supporting development of new initiatives
We have maintained the financial strength we have rebuilt over recent years
Year-end debt remains within a low sustainable band
Capital investment returns to our normal reinvestment programme Includes investments in intangibles
For the third year in a row we have returned cash back earlier with an interim rebate
17Financial CommentaryRavensdown Stakeholder Review 2018
CO
LLAB
ORA
TION INN
OV
ATI
ON
INTEGRATION
BUY SHIP
MAKE STORE
BUILDINGTRUST
MEASURE MAP MONITOR
TEST ADVISE
PRECISION APPLICATION
TRAINING AND DEVELOPMENT USE AND DEVELOP
TECHNOLOGY
RESEARCH ACTIVITIES
How we define and create value
RESOURCES
EXTERNAL FACTORSACTIVE GOVERNANCE AND RISK MANAGEMENT
HUMAN CAPITAL
FINANCIAL CAPITAL
MANUFACTURED CAPITAL
INTELLECTUAL CAPITAL
NATURAL CAPITAL
SOCIAL AND RELATIONSHIP CAPITAL
18 Business ModelRavensdown Stakeholder Review 2018
VALUE CREATED
REDUCED ENVIRONMENTAL IMPACTS (see pages 23-25)
ENGAGED STAFF IN A SAFER ENVIRONMENT (see pages 30-33)
ECONOMIC RETURNS (see pages 16-17)
STRONGER COMMUNITIES (see page 25)
OPTIMISED VALUE FROM THE LAND (see pages 26-29)
RELIABLE SUPPLY OF QUALITY AGRI-PRODUCTS (see pages 26-29)
LEADING TECHNOLOGY SCIENCE AND INFORMATION (see pages 34-41)
TO ENABLE SMARTER FARMING FOR A BETTER
NEW ZEALAND
KA PŪKEKOTIA A RONGOMĀTĀNE KA POHO
KERERŪ A AOTEAROA
19Business ModelRavensdown Stakeholder Review 2018
Why wersquore here
HOW WE DELIVER ON THAT PURPOSE
We provide the products expertise and technology to help farmers reduce environmental impacts and optimise value from the land
New Zealand exports 95 of the food that it grows This can be seen as a net export of the nutrients embedded in the food because plants have extracted what they need from the soil Ravensdown helps return those key nutrients by supplying the essential elements that all plants whether eaten by humans or livestock need to grow
As a farmer-owned co-operative our commitment as nutrient efficiency specialists is to enable our customers to supply the necessary amount of nutrients ndash no more no less ndash and help minimise losses for the benefit of the farm and the environment This takes the form of services like those listed on the opposite page
WHERE ARE WE PRIORITISING
Quality agri-products such as Kiwi-made superphosphate imported fertilisers aglime animal health seeds and agrichemicals are the backbone of our product offering
Certified nutrient management advisors and environmental consultants are backed up with cutting-edge technologies Special aerial cameras that can assess soil nutrients remotely or software that shows where best to tackle potential phosphate run-off are just two examples
Science is the foundation for all our advice and innovation We invest in research and collaboration with universities and Crown Research Institutes supporting knowledge-sharing conferences and publish papers in peer reviewed journals
Enabled people are the most effective people In a fast-changing sector we focus on the ability of our teams to adjust and respond so they can help get the job done
Trusted and leading is how we set out to be seen We know that nothing less than doing the right thing day in day out is the best way to achieve this
Our stakeholders want to create a better New Zealand and we see our role as helping them
achieve that by enabling smarter farming
Smarter farming can deliver stronger rural communities reduced environmental impacts and growing prosperity for the country as a whole
Smarter farming is about challenging all aspects of farming knowing improvements are always possible and definitely needed
We canrsquot help with smarter farming without working smarter ourselves We need to keep innovating and changing so that we can continue to walk the talk
20 Strategic FrameworkRavensdown Stakeholder Review 2018
Strategic Framework
In developmentExisting Service
KE
Y
DIAGNOSTIC AND PREDICTIVE TOOLS Analytical Research Laboratories
Physical test results for soils and plants measure levels and validate predictive models
Robust models Predictive tools improve decision making about phosphate-loss mitigation or nitrogen use efficiency
Aerial sensing Scanning soil nutrient levels and vegetation from aircraft
ADVISORY SERVICES Nutrient Budgets and
good farming practice On-farm certified advisors who maximise nutrient use efficiency
Environmental Impact Advice Largest team in NZ specialising in farm environment planning and mitigating farm impacts
WATER MITIGATION ClearTechreg
Dairy effluent treatment system that could reduce fresh water use by 17000 Olympic-sized swimming pools a year
Integrated Catchment Management A collaborative multi-discipline approach to environmental management at a catchment level
APPLICATION AND PLANNING IntelliSpreadreg
Computer-controlled topdressing aircraft doors adjust spreading rate and avoid sensitive areaswaterways
Precision spreading GPS guided certified groundspreaders reduce risk of under- or over-application of nutrients
Precision blending Smart fertilisers including N-Protect with coating that reduces gaseous emissions
HawkEyereg Visual mapping and decision-making tool that brings all information and records together
How our services reduce environmental impacts
21Strategic FrameworkRavensdown Stakeholder Review 2018
88 SPENT ON DIRECT PURCHASES FROM LONG-TERM PARTNERS WITH SUPPLY CONTRACTS
ENGAGEMENT SURVEY
LONG TERM PARTNERS WITH SUPPLY CONTRACTS
Ravensdown our key suppliers and ultimately our customers benefit from our strategy to have long-term relationships
When partner and preferred supplier performance is high we reward that with our loyalty and ongoing business Expectations are clear and measures are in place so we can provide detailed feedback where we would like improvements to be made With a select few partners we are able to have a deeper multi-levelled relationship and collaborate in areas other than the day-to-day business
Trust is at the heart of long-term relationships We work hard on that with our key suppliers We will be seeking more direct feedback on our performance and to see what we can do to cement our aspiration to be ldquocustomer of choicerdquo for these suppliers We will continue to collaborate internally and with our supply partners to bring new technologies and innovations to life in our pursuit of smarter farming
We survey our staff on a variety of topics as a way to understand where we are doing well and areas to work on
Conducting our survey through Aon Hewittrsquos lsquoBest Employerrsquos Programme allows us to be measured against the best rated employers in Australia and New Zealand
Our goal is to be one of the top five employers of choice and the trends behind these surveys are one important indication of whether we are on track
Our overall engagement lifted 2 across the company to see us meeting the threshold for the ANZ Top Quartile of Aon Hewittrsquos Best Employers
5040
30
20
100
80
6070
90100
Bottom Quartile
Top Quartile
2018 ENGAGEMENT SCORE(2017 66)
68
Moderate Zone
Earning the right to lead
Ravensdown has many stakeholders Customers employees suppliers neighbours ndash all expect us to continue to do what we said we will do Building a resilient relevant business
is a strategic priority and of course this means change Throughout this change we will track our carbon footprint staff morale and customer goodwill
22 Trusted and LeadingRavensdown Stakeholder Review 2018
Trusted and Leading
Over time measures will be expressed as total tonnes of carbon dioxide (CO2) and CO2 per unit of output such as fertiliser tonnage
Mine to Port is the energy used in the transfer of materials from the source mine or plant to the Ravensdown ship
More than three quarters of our emission profile is represented by shipping As a ship charterer we look forward to the carbon reduction commitments being made by the international shipping industry becoming a reality
Manufacturing and distribution includes ship-to-store emissions in New Zealand and domestic operations Because the process of manufacturing superphosphate generates electricity our three acid plants can contribute electricity to the national grid
This electricity counts as a credit to our emissions profile The category also includes coal used in lime drying and fuels for New Zealand distribution to the stores network Aerial spreading entails the aerial operations that are controlled by Ravensdown
As a signatory to the Sustainable Business Councilrsquos Climate Leaders Coalition Ravensdown will actively seek to monitor reduce and report on its carbon footprint
The greenhouse gas inventory currently excludes all Joint ventures and C-Dax Limited
Limited assurance has been provided for our greenhouse gas emissions inventory by Ernst amp Young New Zealand Limited The Limited assurance statement is available in our integrated reporting website httpsintegratedreportingravensdown conzcontentdownloadsAssuranceReportpdf
154407 tCO2e
TOTAL CARBON FOOTPRINT 2017
MINE TO PORT501 tC02e
INTERNATIONAL SHIPPING117579 tC02e
AERIAL SPREADING5215 tC02e
MANUFACTURINGAND DISTRIBUTION31112 tC02e
Carbon footprint For the 2017 calendar year Ravensdown has compiled its first carbon footprint report focusing initially on its
own operations rather than upstream or downstream activities of its suppliers or users of its products
23Trusted and LeadingRavensdown Stakeholder Review 2018
There were four breaches of resource consents or general environmental rules in 201718
1 Hinds store had a non-compliance letter after Environment Canterbury reviews of consent compliance in February 2018 It related to aspects of a 2008 consent that had not been fully implemented By April the site was compliant with its resource consent
2 Christchurch Works is in the Hayton Stream catchment The City Council holds a stormwater consent with Environment Canterbury An infringement notice and fines totalling $1500 were incurred for a stormwater escape incident that the company reported
3 Napier Works ndash on 30 May 2018 a hole developed in a fibreglass pipe carrying acidic scrubber liquor from the manufacturing process The pipe was close to the main road Clean up of the four- minute emission entailed shutting the road for 35 hours Drains were protected and clean-up liquid was returned to the plant
4 Napier Works ndash in the April 2018 acid plant start up the company notified the Hawkersquos Bay Regional Council that it had breached National Environment Standards for sulphur dioxide emissions to air The short-lived breach has been addressed by venting to a higher point In relation to the incident an infringement notice and an abatement notice were issued in July 2018
In addressing a noncompliance letter from last year the Timaru store and Environment Canterbury have been working closely on understanding stormwater and seepage-related issues including isotopic testing currently underway
EMISSIONS OVER THREE SITES
Across our manufacturing sites we have reported on our atmospheric emissions for over 18 years We monitor state any breaches and record any interventions
Full details by site can be seen in the Operations Environmental Report 2018 on the company website
00
05
10
15
20
2014 2015 2016 2017 2018
kg S
O2
tonn
e su
per
0000
0001
0002
0003
0004
0005
0006
2014 2015 2016 2017 2018
kg F
ton
ne su
per
STACK FLUORIDE DISCHARGED TO AIR (KG F PER TONNE OF FERTILISER MANUFACTURED)
SULPHUR DIOXIDE DISCHARGED TO AIR (KG SO2 PER TONNE OF FERTILISER MANUFACTURED)
2419 2220172018 2016
NET PROMOTER SCOREreg
MORE PRECISION BLENDING
The co-operativelsquos two precision blending plants allow high quality blends to be made for specific farm requirements
At the Christchurch precision blending plant proof of the benefits on the new Surflex technology can be seen in the statistics on blend accuracy Blends were dispatched with an average variation from that ordered weight of only -006 with a tight standard deviation of the variation at 104
Customers continue to show trust in Ravensdown through their likelihood to recommend us to a friend or colleague
The Net Promoter Scorereg taken from our annual Customer Satisfaction Survey showed 42 promoters against 23 detractors The 2018 score was comparable to our long-term average but fell from 2017 which was a year of growing customer service expectations and some known service issues
Engagement with our stakeholders is a vital part of our efforts to learn what matters to them and deliver on that
Images on opposite page1 Environmental consultant John Holmes gets his hands dirty
at one of the Lend a Hand days Each employee was given a volunteer day to help out in a local community
2 Chief Scientific Officer Dr Ants Roberts leads the children of Pukekohe into the local soils
3 Agri Manager Rei Marumaru is on hand as a shareholder takes a virtual reality tour around the company
4 Technical Development Manager Mike White presents to a delegation from Precision Agriculture Association of New Zealand
5 Open days throughout our manufacturing sites attracted plenty of neighbourly interest
6 A suppliers cargo is scrutinised as part of Ravensdownrsquos robust biosecurity system
7 General Manager Innovation and Strategy Mike Manning talks nutrient management and good farming practices with Minister for Primary Industries Damien OrsquoConnor
8 Our staff at Analytical Research Laboratories took delivery of two robots this year
9 New Zealand Dairy Industry Awards (winners shown) FMG Young Farmer Contest and Agri Women Development Trust were the largest sponsorships in a portfolio that included hundreds of organisations
24 Trusted and LeadingRavensdown Stakeholder Review 2018
1
4
6
8
5
7
9
2 3
25Trusted and LeadingRavensdown Stakeholder Review 2018
The Fertmark programme was set up in 1992 to give New Zealand farmers confidence in the chemical quality of fertiliser and associated claims The scheme is managed by the farmer controlled Fertiliser Quality Council
Ravensdown has the highest number of Fertmark product registrations of any company These products are independently audited every six months
All agricultural compounds require authorisation under the ACVM Act 1977 either by registration or by exemption
FERTMARK STANDARDS
OF ALL ANIMAL HEALTH AND AGCHEM PRODUCTS ARE EITHER REGISTERED OR APPROVED BY EXEMPTION SO MEET ACVM REQUIREMENTS
938 932
939971
OF RAVENSDOWN FERTILISER TONNAGE SOLD HAD FERTMARK REGISTERED COMPONENTS
OF RAVENSDOWN LIME TONNAGE SOLD WAS FERTMARK REGISTERED
20172018 2016-17
2016-17
100
20172018
Products that fuel food creation
Whether itrsquos fertiliser lime seed agchem or animal health products farmers and growers need products that are fit for purpose suitable for New Zealand conditions and available when needed With so many moving parts and interactions across a global supply chain
wersquore determined to keep getting it right
26 Quality Agri-ProductsRavensdown Stakeholder Review 2018
Quality Agri-Products
Particle sizing distribution
Particle size is a crucial quality metric The ideal sized granule will improve coverage and spreading efficiency and reduce dust Some variation is needed but either extreme will have implications for the environment and for precision spreading
As indicated from the graphs Ravensdown have set a target particle-sizing band for each product (superphosphate 05 mm to 56 mm and urea 2 mm to 48 mm) The target is to ensure that we provide high quality products and Ravensdown continues to improve our focus on achieving ideal particle sizing
SUPERPHOSPHATE PRODUCT SIZING 2015 - 2018
UREA PRODUCT SIZING 2015 - 2018
Band 2015 - 2016 2016 - 2017 2017 - 2018
KE
Y
05mm0mm 1mm 14mm 2mm 28mm 4mm 48mm 56mm 67mm0
10
20
30
40
50
60
70
80
90
100
Cum
ulat
ive
P
assi
ng
Target setting05mm0mm 1mm 14mm 2mm 28mm 4mm 56mm 67mm
0
10
20
30
40
50
60
70
80
90
100
Cum
ulat
ive
P
assi
ng
Target setting
27Quality Agri-ProductsRavensdown Stakeholder Review 2018
In addition to our low-risk import scheme we periodically assess preferred suppliers against criteria including
Ethics and alignment to our Supplier Code of Conduct Delivery performance Collaboration Meeting quality specifications quality improvements Innovation
Ravensdown continues to develop enduring relationships that deliver long-term sustained value to both parties We will increase our focus on performance and relationship management A few key supplier partnerships will be further nurtured and collaboration will be at the heart of this We will review and modify our evaluation criteria to place more emphasis on sustainability
We continue to work with our suppliers to address opportunities to improve product quality one of which is improving the management of product through our own supply chain in a consistent manner
Ravensdown has invested in independent annual audits of bulk fertiliser suppliers for over five years Our system meets the highest standards approved by MPI and ensures consistent quality and low risk biosecurity
Fertiliser annual audit
Quality and biosecurity check
External independent verification authority
Our entire supply chain from source is independently audited annually and assessed as a low-risk biosecurity threat and each shipment follows strict criteria This includes stringent inspection of shipsrsquo holds prior to loading This means that when the vessel reaches New Zealand it can commence discharging straight away While there is additional cost at the load port this is in the main offset by not having to wait in New Zealand prior to discharging
Ravensdown will continue to invest in our annual supply chain audits to ensure we have low risk sourcing and consistent high-quality product We understand the importance so take all measures to mitigate biosecurity risk to New Zealand As we identify new suppliers we will ensure we qualify them to the same high standards
From time to time we import product from an alternate supplier either as a trial or to meet unexpected seasonal demand In these circumstances we liaise closely with MPI and product is subjected to normal MPI clearance procedures at the New Zealand border This year we imported urea and RPR in this way accounting for 3 of our total imported volume
OF BULK IMPORTS ARE LOW RISK (201617 100)97
LOW-RISK IMPORTS AND BULK VESSEL QUALITY
BULK VESSEL FERTILISER IMPORTED MET OUR SPECIFICATION FOR PHYSICAL AND CHEMICAL QUALITY (201617 95)94
85 OF INTERNATIONAL SUPPLIERS PERFORMANCE IS EVALUATED
Quality of products are assured through a continuous improvement culture a long-term programme of investment and systematic development by a team of technical operations and process engineers at each of the three plants
INVESTMENT IN INFRASTRUCTURE
Major projects are organised centrally to mitigate risk Improvements to the store network such as roofs and doors as well as conveying blending and loading systems all improve the quality of the product used by spreaders and farmers
INVESTED IN OPERATIONS AND STORES (201617 ndash $302M)
$216m
28 Quality Agri-ProductsRavensdown Stakeholder Review 2018
CASE
STU
DY
Producing quality food for humans or livestock demands quality inputs And thatrsquos the driving passion of Ravensdown Procurement Manager Chad Gillespie
Chadrsquos been with us for more than six years on a mission to deliver consistent ndash and ever-improving ndash product quality ldquoIt really starts with understanding the customer needs and then selecting the best product suppliersrdquo advises Chad ldquoSo wersquove worked hard on developing a clear evaluation criteria Then itrsquos important to keep monitoring and providing feedback including at least two face-to-face meetings a yearrdquo
With suppliers located around the globe Chad and his team travel frequently But proper oversight is essential when products have long journeys to market ldquoA typical example is ureardquo says Chad ldquoIt comes from Saudi Arabia where it goes to a port store facility Well send a vessel to get loaded then it takes around 30 days to transit to New Zealand but the journey is far from over When it arrives it typically discharges into three to five port stores Itrsquos put into hoppers using the ships cranes then onto trucks and sent to stores From there it may be bagged up blended coated or loaded as a straight product onto another truck and taken to farm Or it could go to another market store before being sent out onto farmrdquo
Maintaining product quality during all this is a constant challenge ldquoUntil now monitoring at sea has mostly been confined to checking
WErsquoRE ALL ABOUT PRECISION AGRICULTURE AND THAT DEMANDS CONSISTENT QUALITY
sailing progress via GPSrdquo says Chad ldquoBut soon well be installing data loggers in shipsrsquo holds recording things like temperature and humidity during transit
ldquoWhen product is handled its all about retaining the physical characteristics and not introducing any contaminantsrdquo he adds ldquoOur logistics and stores people are focussed on providing the best storage and handling to minimise crushing of granules and to ensure no external moisture is introduced Stock rotation is also important Urea is a very challenging product that can take in and expel moisture easilyrdquo
Product characteristics arenrsquot the only challenges facing Chadrsquos team More is expected across the board ldquoFarmers always expect that the product will actually do its job But I think more recently theres an expectation that well develop solutions to help with their environmental challengesrdquo he says ldquoOne of our values is putting the customer at the centre of everything we do We also have some pretty clear priorities including our focus on product quality In itself it will help farmers with environmental challenges Wersquore all about precision agriculture and that demands consistent qualityrdquo That precision helps farmers get optimal yield with lower inputs helping meet consumer expectations of quality food
produced with lower environmental impact Our N-Protectreg coated urea can help to lower environmental impact
Another challenge one frequently in the public eye is biosecurity ldquoMinimising biosecurity risk has been a priority in Ravensdown for over six years nowrdquo says Chad ldquoWith time and effort weve developed a very robust system in terms of fertiliser importation involving supplier audits every yearrdquo
More collaboration and engagement also figure in Chadrsquos quality quest ldquoTo improve product quality we need suppliers on-side as well as neighbours the wider community local authorities and most importantly our peoplerdquo
Elsewhere its about more direct control One example being Ravensdown Shipping Services ldquoOur shipping joint venture helps source efficient vessels that are fit for purpose So we can be sure theyrsquore reliable they turn up on time and most importantly theyre cleanrdquo
Collaborative relationships empower our people and suppliers to be open and pay greater attention to detail At Ravensdown ensuring the highest product quality means more is expected of our people than ever before Itrsquos a challenge theyrsquore more than up to
The many challenges of delivering a quality product
To view video please visitravensdownconzintegratedreporting
29Quality Agri-ProductsRavensdown Stakeholder Review 2018
43
53
REPORTED HAZARDS AND INCIDENTS ASSESSEDINVESTIGATED WITHIN 48 HOURS
CORRECTIVE ACTIONS TO MANAGE HAZARDS AND INCIDENTS COMPLETED ON TIME (ON OR BEFORE THEIR DUE DATE)
We have set two key performance measures to ensure that we manage our hazards and incidents in a timely manner These measures have been chosen because they build trust in the system Timely assessment and management encourages people to report issues as they know they will be promptly addressed
The jump towards our 2019 target is expected because of changes made to the ways in which incidents are reported and escalated up through management levels Data on overdue hazard assessments will also be available
Corrective actions are determined to manage hazards and incidents to protect people from harm Corrective actions were taken in the majority of cases ndash often this was done immediately without the need to raise a formal corrective action All actions relating to serious hazards or incidents will be completed on time
HAZARD AND INCIDENT MANAGEMENT
TARGET 2019
TARGET 2019
201718
201718
gt90
gt90
1234
REPORT
HAZARD AND INCIDENTS 4 STEP APPROACH
ASSESS THEIR RISK
IMPLEMENT CORRECTIVE PREVENTATIVE ACTIONS
CHECK ACTIONS ARE EFFECTIVE
Reporting 201617 201718
LTI 3 8Medical Treatment 33 33
Restricted Duty 1 2First Aid 18 36
Property damage 85 88Close Calls 80 88Hazards 90 104
A broad strategy is in place intended to manage risks to health and safety of our people and others
For this report we include metrics on proactive hazard management incident reporting and corrective action
HEALTH SAFETY AND WELLBEING
People with ambition for better
Over 642 employees and many more contractors make up a powerful extended team Collective wisdom is put to a common purpose New insights are built every day But enabling people takes constant focus and a positive safety oriented culture
30 Enabled PeopleRavensdown Stakeholder Review 2018
Enabled People
Lost time amp recorded injury frequency rates
At Ravensdown we genuinely care about the safety and wellbeing of our people and our extended family throughout the community
Rolling 12 monthly LTIFR is a calculation used to measure the average number of lost-time injuries (those injuries that are serious enough to require time off work) over the past 12 months The average has decreased from 148 to 123 representing a 162 decrease
This is because of a more proactive approach to identifying and managing hazards and encouraging reporting of incidents and close calls so that they can be investigated to prevent a recurrence and subsequent injury
Rolling 12 monthly TRIFR is a calculation used to measure the average number of recordable injuries (those injuries that are serious enough to require medical attention or more) over the past 12 months The average has been increasing from June 17 as a result of an increase in the number of recordable injuries being reported The majority of these injuries have been minor injuries that may not previously have been recorded
Reporting all incidents (injury and close calls non-injury) is an important part of our strategy as it allows us to work together to investigate and implement measures to prevent a recurrence
85162
LTIFR
TRIFR
DECREASE FROM 2016 TO 2018
DECREASE FROM 2016 TO 2018
ROLLING 12 MONTH TRIFR(TOTAL RECORDABLE INJURY FREQUENCY RATE)
ROLLING 12 MONTH LTIFR(LOST TIME INJURY FREQUENCY RATE)
Jun 16 Dec 16 Jun 17 Dec 17 May 18
No
of T
RIs
per 2
00
00
0 m
an-h
ours
0
2
4
6
8
10
Jun 16 Dec 16 Jun 17 Dec 17 May 18
No
of LT
Irsquos p
er 2
00
00
0 m
an-h
ours
0
1
2
31Enabled PeopleRavensdown Stakeholder Review 2018
STAFF TURNOVER
DIVERSITY TRAINING SPEND
LIVING WAGE
A drive to deliver personalised structured and focussed training programmes is now supported by a new Learning Management System We can ensure staff are fully able to do their jobs for the benefit of our stakeholders and can develop our people for future opportunities
Ravensdown will continue to monitor the living wage as it develops and ensure all permanent staff are paid at or above the NZ living wage
FEMALE MALE
31 69
When it comes to gender mix the focus is on active monitoring training to tackle conscious and unconscious bias and recruiting the best person for the role
PERMANENT EMPLOYEES ARE PAID AT OR ABOVE THE NZ LIVING WAGE100
$800kSPENT ON TARGETED TRAINING AND DEVELOPMENT 201718
(201617 $1M SPENT ON TRAINING AND DEVELOPMENT)
201718(201617 8)11
Average turnover for 5 years is 88
Our stakeholders can be confident that the knowledge advice and service they receive is from stable engaged staff ensuring consistency of service and knowledge
GENDER
AGE
lt40 40-59 gt590
10
20
30
40
50
60
32 Enabled PeopleRavensdown Stakeholder Review 2018
CASE
STU
DY
To view video please visitravensdownconzintegratedreporting
While Ravensdownrsquos advanced technology often takes the limelight itrsquos Ravensdown people who are driving smarter farming every day
Few realise Ravensdown has the largest number of Certified Nutrient Management Advisors in New Zealand
This is no accident ndash rather a carefully designed plan to attract the very best graduates and enable them through training clear career pathways and stewardship in the field
At the Ravensdown store in Tirau 24-year-old Taylor Bailey is an impressive example of how the Ravensdown Development Programme is enabling success for a new generation of agri managers Coming from a well-known dairy farming family in Mahoe Taranaki farming is very much in Taylorrsquos blood Like many of our graduates Taylor came from Massey University where she completed a Bachelor of Agri Commerce ndash majoring in farm management
Soon after Taylor was invited to join the Ravensdown Development Programme and spent eight months in Christchurch where she studied Fert 101 Animal Health and Agronomy Recently shersquos completed the intensive Advanced Certified Nutrient Management Course through the New Zealand Fertiliser Association
Smart farming is hitting the ground running
and Massey University The final part was completing her farmer reports to become a Certified Nutrient Advisor
At this young age the achievement is impressive but Taylor is by no means alone The entire focus of the Ravensdown Development Programme scheme is to produce a well-prepared and enabled future generation of on-farm advisors who can deliver first-rate knowledge on fertiliser animal health and agronomy from the get go
Taylor knows todayrsquos farmers are expecting far more and Ravensdown is responding ldquoCustomers are definitely expecting more of advisors Weve got a wide range of products and services that we provide so we need to be definitely well-skilled in those areasrdquo says Taylor
But as any farmer will testify you canrsquot learn everything from a book so Taylor meets farmers attends local discussion groups and keeps up to date on the latest environmental issues
ldquoWere no longer just a fert rep these days Were also giving advice and recommendations around agri-chemicals
seed products and animal health Theres a lot more environmental scrutiny on farmers so we need to be up with regulations specifically with the fertiliser side of thingshelliprdquo
Always driven Taylor also enjoys the support she gets from her North Island team and the expert agronomists and animal health technical managers who give her the extra confidence and motivation to always do more for her clients
Of course this notion of a well-educated and empowered new generation is not without economic value ldquo It definitely benefits shareholders People are coming into jobs up to speed and with a greater understanding of the whole farm systemrdquo says Taylor
Being part of the new generation that will drive change and smarter farming is something Taylor relishes She also has a few changes shelsquod like to see
It would be great to see farm owners involving employees in the decision-making processes they face such as meetings to discuss their seasonal fertiliser plans Sharing knowledge is a really powerful thing and in turn will result in a more skilled industry
WErsquoRE NO LONGER JUST A FERT REP THESE DAYS
33Enabled PeopleRavensdown Stakeholder Review 2018
Game changing science
Science and research are the reasons why Ravensdown is seen as a nutrient efficiency specialist Our investment in RampD and partnerships with universities mean ideas
with game-changing potential can be explored But it is our field-based team and the customers who trust their advice that take the ideas and turn them into a better reality
Description
Value
Collaboration
Status
Future expectation
Treats dairy effluent ndash enabling water recycling and increased effluent storage capability
The technology produces lower volumes of effluent enabling enhanced utility of storage and use Significant volumes of water are available for recycling
Lincoln University
Public announcement of pilot project was made on 3 May 2018
Canterbury is the first region for ClearTechreg release followed by the major dairy regions
Remote sensing of the nutrient status of soils
Fast and efficient method to produce layers of data from a single flight including soil fertility vegetation type and a digital surface map at a square-meter level
Massey University
AgResearch
We are at the end of year 5 of the seven-year programme Project extension to cover North Canterbury and Southland means 90 percent coverage for New Zealand hill country
Commercial delivery of current and emerging scanning technologies
AIR SCANreg
34 ScienceRavensdown Stakeholder Review 2018
Science
Description
Value
Collaboration
Status
Future expectation
Models phosphorus and sediment losses at farm and catchment scale
The model allows the identification and materiality of farm nutrient and sediment critical source areas and the efficacy of mitigations
Victoria University of Wellington
Undergoing field verification In development end of this year
Expect to be used mainly by Ravensdown Environmental consultants in catchment studies in collaboration with Beef and Lamb and regional councils
Models nutrient balances including nitrogen loss estimates at a farm scale
Models farm system nutrient cycling and the consequential nutrient losses Focus on outputs maintains farming flexibility and innovation This world-class model allows farm system scenarios to be compared to a baseline
AgResearch
Plant amp Food
Landcare Research
Overseer Limited
Widespread adoption with ongoing upgrades
Expect to see an increased uptake nationally as farm systems changes are required to comply with emerging regulations on nutrient losses
Description Enables trust through evidence ndash fertiliser released at the right place at the right rate
Value Technology-enabled aircraft allow fertiliser plans to be accurately delivered by electronic instruction Farmers can trust their fertiliser investment is applied as intended with proof of release records available
Status 4 Planes in operation
Future expectation
6 capable aircraft by May 2019
Ravensdown has an ownership interest
reg
35ScienceRavensdown Stakeholder Review 2018
WE CANNOT FARM LIKE WE USED TO IN THE PAST SO OUR SYSTEM NEEDS TO BE MORE PRECISE MORE ENVIRONMENT FRIENDLY
36 ScienceRavensdown Stakeholder Review 2018
ClearTechreg is just such a breakthrough Developed in partnership with Professors Keith Cameron and Hong Di of Lincoln University ClearTechreg is an effluent treatment process that slashes the use of fresh water in dairy farming
ClearTechreg allows us to clarify effluent at the dairy shed to produce water clean enough for recyclingrdquo explains Professor Cameron ldquoItrsquos then used for washing the yard where the cows come in for milking The technology uses a coagulant often used in treating drinking water and itrsquos a very similar process The coagulant allows the little particles of soil and dung in the effluent to coalesce into larger particles which then have enough weight to sink to the bottom of a tank This means the top becomes clear enough to recycle and wash down the yardrdquo
The potential savings in water use and reduction in environmental impact are huge says Professor Cameron ldquoUsing the backing gate where the cows are waiting to go in for milking on Lincoln Universityrsquos dairy farm where we milk 555 cows we can cycle enough water every day to wash the yard completely Thatrsquos around 20000 litres recycled a day Scale that up nationwide
and we could save around 42 billion litres of water annually Thatrsquos a big numberrdquo
Making better use of water resources is not the only advantage of ClearTechreg Professor Hong Di emphasises the benefits across the board representing the sort of leap agriculture has to take to meet societyrsquos growing expectations ldquoWe cannot farm like we used to in the past so our systems need to be more precise more environmentally friendly Consumers are demanding quality food and to know that it has been produced in environmentally friendly sustainable ways The sort of technology that wersquore talking about with ClearTechreg thatrsquos a step change As well as potentially saving so much water each year you also reduce E coli leaching and phosphorus ClearTechreg shows how science can help Ravensdown and its shareholders respond and succeedrdquo
Partnerships with scientists like Keith Cameron and Hong Di are only going to be more important in the future and the bonds closer ldquoAs well as the research and development of new technologies therersquos also capability buildingrdquo says Professor Cameron ldquoIn that we train a lot of the farmers of the future at Lincoln University We also train students who go on to be
CASE
STU
DY
employees of Ravensdown A very good example is the creation of the environmental group at Ravensdown who support farmers to develop environmental plans and nutrient budgets A number of those new staff have come through training at Lincoln Universityrdquo
The search for game-changing innovations like ClearTechreg has become more determined than ever as expectations of Ravensdown and scientists themselves increase Something Professor Cameron is well aware of ldquoI think society is expecting more from scientists There are growing concerns about the environment and finding solutions to those environmental problems requires good robust science Itrsquos also why wersquore seeing greater links between research and industry to ensure that the science that gets done in the lab doesnrsquot just produce a paper thatrsquos published in an international journal it actually produces a technology that flows from the laboratory to the farm The linkage between ourselves Ravensdown and Ravensdown shareholders shows this perfectly where the investment in science creates new technologies new systems and new methods that take everyone forwardrdquo
The new technologies Ravensdown provides to shareholders often have their roots in the laboratory And sometimes itrsquos not about a new product or digital advance so much as a smarter way of doing things
Scientific breakthrough set to transform dairy effluent
To view video please visitravensdownconzintegratedreporting
37ScienceRavensdown Stakeholder Review 2018
We are committed to being at the forefront of where the physical world of farming meets the digital world Use of farm mapping software enables customers to farm smarter and accurately Nutrient management crop and livestock production all benefit from improved record keeping and performance analytics We are focussed heavily on increasing the number of customers using mapping technology and are investing in RampD to increase the range of services this software can accurately provide
Maps provide farmers oversight of their whole farm at a glance Embedded throughout the map are the records of what has been applied in detail and what the options are to improve productivity The increasing demand on farmers for managing the environment requires better record keeping and transparency Developments in automation can reduce the amount of time the farmer spends behind a desk enabling more time on the farm We believe our customers own their information and have designed HawkEyereg to enable greater collaboration with other industry partners
MAPPING TECHNOLOGY
Use of mapping technology to manage efficient use of nutrients and keep records of paddock activity
CUSTOMERS ACTIVELY USING SMART MAPS HAWKEYE DURING THE YEAR2682
Technology is a key driving force behind sector-wide improvement It opens up new opportunities new ways to track progress make decisions demonstrate performance
and make connections with end consumers Our team uses some amazing tools to enhance the service they provide and the tool ndash and the person using it ndash cannot stand still
Technology Enabling smarter farming
38 Technologies and ServicesRavensdown Stakeholder Review 2018
Technologies and Services
HawkEye is map-based software that helps farmers make smarter decisions for better farm and environmental outcomes
BENEFITS FOR FARMERS
Improved nutrient amp feed decisions
Reduced office time
Managing environmental impacts
Increased productivity
More time to farm
Licence to operate
BENEFITS FOR RAVENSDOWN
Customer collaboration
Data automation
Useful tools for all farmers
Valuable discussions
More time to add value
Stronger relationships
THE IMMEDIATE PROCESS
Support Ravensdowns core business - Nutrient pasture and crop management environmental footprint
Easier collaboration between customer and Ravensdown - Enabling our staff to deliver
Providing excellent service with efficiency - Automation of ordering spreading and online data gathering
BY PROVIDING
Farm mapping
Nutrient planning and forecasting
Pasture performance management
Product ordering and spreading
In-field tools
Test results and agronomy plan visualisation
Digital record keeping and reporting
Nutrient compliance management amp reporting
Spreading proof of placement
Farm feature amp hazards
Sharing and collaboration
Personalised support
INSIGHT TO ACTION
Coming soon
39Technologies and ServicesRavensdown Stakeholder Review 2018
USE OF AGRONOMY PLANS FOR EFFICIENT USE OF NUTRIENTS AGROCHEMICALS AND SEED
PROOF OF PLACEMENT
This enables our customers to apply the right amount of fertiliser (nutrient) Published agronomy plans are a measure of how many of our customers are using our recommendations
In addition the agronomy plans include the right agrochemical recommendation ensuring the best product and application is chosen for the health of the crop or pasture livestock and environment
All of this detail is recorded and traceable enabling a stronger story to be developed about the farm and the produce grown on it
Ravensdown takes soil test measurements and makes recommendations to farmers about where and what amount of nutrient should be applied
This forms the basis for an agronomy plan which can be produced by Ravensdown We expect this number to increase as farmers become more aware of the need for tighter control over their nutrient application
The use of GPS-enabled spreading technology enables us to measure how effectively we are recording and tracking nutrient application We aim to increase the total traceability of nutrients applied over time By recording spreading in both aircraft and groundspreading trucks we are able to capture data not only of Ravensdown fertiliser that has been applied but to provide better transparency for all users of our spreading technology This benefits all New Zealand farmers
Recently we signed an agreement with TracMap New Zealandrsquos largest provider of spreading technologies enabling us to capture a large proportion of total fertiliser tonnes spread accurately as well as agrochemical spray history Variable rate application is now possible through our investment in our Primary Growth Partnership ldquoPioneering to Precisionrdquo in hill country as well as ground spreading meaning the right product can be applied at the right rate in the right place What percentage of total tonnes applied has been applied at a variable rate will be a key benchmark indicator for us moving forward
245739RAVENSDOWN FERTILISER TONNES CAPTURED BY GPS-ENABLED PROOF OF PLACEMENT TECHNOLOGY
CUSTOMERS PERFORMED SOIL TESTS ON THEIR FARMS6448
TESTING TO IMPROVE FARM PERFORMANCE
8362
46
PUBLISHED AGRONOMY PLANS
OF CUSTOMERS HAVE BEEN PROVIDED AGRONOMY PLANS
40 Technologies and ServicesRavensdown Stakeholder Review 2018
A perfect example is the work we do with arable farmer Eric Watson of Wakanui in mid Canterbury
Eric is the Guinness World Record holder for wheat production per hectare a title he has won more than once Part of the credit comes down to the way he works with Ravensdown including his local Senior Agri Manager Dan Copland Danrsquos worked with Eric and his wife Maxine for over four years ldquoIts really something Im passionate about getting crop nutrition rightrdquo says Dan ldquoEspecially with the precision nutrient management siderdquo
The precision Eric and Dan apply to crop nutrition and soil management certainly is impressive aided by the Ravensdown technology deployed on Ericrsquos mid Canterbury land Comprehensive soil testing and smart mapping gauge the precise nutrition needs of every paddock It shows not just which paddocks require fertilising but exactly what is required and where avoiding over-application Itrsquos smart but the pace of change with accompanying expectations is fast ldquoIts very rapid developmentrdquo says Eric ldquoI think the shareholders do expect more from their fertiliser company including spreading technologyrdquo
CASE
STU
DY
Helping meet those growing expectations is our newest precision agriculture tool HawkEyereg This integrated mapping and compliance tool offers even more accuracy in measuring whatrsquos needed for optimum soil health and yield further reducing environmental impacts ldquoHawkEyereg is a decision support tool it can help with farm recording it can help with precision placementrdquo advises Dan ldquoIrsquove been with Ravensdown eight years and technology-wise itrsquos definitely come on leaps and boundsrdquo HawkEyersquos power comes from using three perspectives of pasture production imagery from the air nutrient input and pasture quantity on the ground and diagnostic status of the soil And itrsquos being made available for any farmer to use not just Ravensdown shareholders
Inevitably as technology improves so does the amount of data generated lsquoBig datarsquo as itrsquos known offers a world of possibilities but only when it can be applied in practical ways Bryan Inch our General Manager for Customer Relationships understands the risks of drowning in a sea of data ldquoTherersquos already plenty of information being captured and that will only increase in the futurerdquo says Bryan ldquoSensors on irrigators farm gates spreading trucks and
silos complement wearable technology on animals soil tests and aerial pasture scanning Itrsquos making sense of what those sensors say that matters turning data into insightful decisionsrdquo Thatrsquos why all Ravensdown technology comes with dedicated support from technical experts and field-based Agri Managers
Back on Ericrsquos farm technology has helped do more with less to the benefit of the environment and the balance sheet ldquoI think Ravensdown technology has a big role to play in helping New Zealand reduce the impact of nutrientsrdquo says Eric ldquoIt can show you shouldnt be putting so much fertiliser on here and in some cases that more needs to go on there Crops will grow better and if youre wasting nutrients youre wasting moneyrdquo
Itrsquos not just shareholders who are expecting more either something Eric is aware of ldquoI think that societys expecting more from farmers with cleaner waterways and swimmable rivers so technology will certainly have a part to play in that Theres a big need for farming to keep improving and thats what the public wants to seerdquo
As expectations grow Ravensdown has responded by developing new technologies that let us do more for our farmer shareholders
The Canterbury wheat that beat the world
To view video please visitravensdownconzintegratedreporting
THERES A BIG NEED FOR FARMING TO KEEP IMPROVING BECAUSE THATS WHAT THE PUBLIC WANTS TO SEE
41Technologies and ServicesRavensdown Stakeholder Review 2018
Employees
GovernanceRavensdownrsquos governance structure is set up to promote accountability and to
support its ability to create value in the short medium and long term It provides insight on strategy implementation and direction while supporting ethical
compliant behaviour throughout the business
42 GovernanceRavensdown Stakeholder Review 2018
Governance
Ethics
The Board of Directors has developed a Code of Business Conduct and Ethics to give effect to Ravensdownrsquos core values and to guide all employees and directors in our relationships with our stakeholders Key parts of this code include
Company Values
Our decisions and personal behaviour will at all times be consistent with our core values of
Successful co-operative ndash We put the customer at the centre of everything we do
Empowered people ndash We choose the best people keep them safe and enable them to do their best
Enduring relationships ndash We develop long-term relationships based on integrity and trust
Environmental leadership ndash We strive to lead in the field of sustainability
Driving Innovation ndash We drive the business forward by finding better solutions
These values mean that we will
Act honestly and fairly with due skill care and diligence in the interests of all of our stakeholders
Demonstrate respect for key moral principles including diversity individual rights equality and dignity
Value personal and professional integrity trustworthiness and competence
Fraud Policy
Ravensdown has a philosophy of ldquozero tolerancerdquo towards fraud both inside and outside of the company We value the integrity of our staff and recognise that they have a key role to play in the prevention detection and reporting of fraud We therefore ask them to be vigilant at all times and to report any concerns they may have at the earliest opportunity We are committed to creating and maintaining an honest open and well-intentioned working environment where people are confident to raise their concerns without fear of reprisal on a confidential basis All reported cases of fraud will be investigated
Conflict of interestRelated party transactions
Like most co-operative companies Ravensdown Limited has frequent transactions with its farming directors in the ordinary course of business All transactions are conducted on commercial terms
A Conflict of Interest Policy ensures that any real or perceived conflicts related to staff members are managed at armrsquos length
Whistle-Blowing Policy
Ravensdown is committed to providing a transparent accountable organisation and staff are encouraged to have the responsibility to report any known or suspected wrongdoing within the company Employees are encouraged to report this to their managers or directly to the CEO A 247 independent anonymous Ethics Hotline is also available where confidential information can be reported Ravensdown is committed to the protection of genuine whistle-blowers against action taken in reprisal for the making of protected disclosures
Risk Identification and Management
The company has a comprehensive risk management framework to identify assess and monitor new and existing risks Annual risk updates are performed and risk improvement plans created and acted on The Chief Executive Officer and the leadership team are required to report to the Board and Audit amp Risk Committee on high risks affecting the business and to develop strategies to mitigate these risks Additionally management is responsible for ensuring an appropriate insurance programme is in place and reviewed annually
TOP RISKS
Risk Response
Failure to embed a culture systems and processes to prevent or appropriately respond to health safety or wellbeing dangers or incidents
We have systems and processes in place to continuously track protect and take proactive actions to manage our peoplersquos health safety and wellbeing and to ensure we embed a culture which puts safety first and gives meaning and purpose for our people
Supply of key fertiliser inputs interrupted
We have enduring relationships with long-term suppliers of our key fertiliser inputs which we continue to assess and manage to ensure we can meet supply commitments to our customers
Inability to deter or recover from cyber security risks
We have robust systems and software in place to detect protect and recover from cyber security threats
Evolving government priorities affecting our industry
We have regular and meaningful engagement with various levels of government to ensure we can have proactive involvement in the legislative and regulatory changes relevant to our business
Significant Biosecurity incident affecting us or our industry
We have an MPI-approved system which ranks the majority of our imported products as a low risk through annual inspection of suppliers cleanliness of vessels sampling of products and container inspections
Losing social licence to operate We work to ensure positive and genuine engagement with all our key stakeholders and transparently report on our operational compliance good community relationships and commitment to sustainability and improvement
43GovernanceRavensdown Stakeholder Review 2018
Leading usforward
1 2 3 4 5
John runs a 22000 stock unit sheep and beef breeding and finishing operation has been on the Board since 2004 and has been Chair since February 2014 As well as running a legal practice in Marton John spent many years as a director of RACE Incorporated and of a number of farming and agricultural companies in NZ and overseas
John Henderson LLB Chair
1
Scott owns and runs a large hill country sheep and beef station at Ohura in the Central North Island and has been on the Board since 2006 Scott is a member of the NZ Institute of Directors and holds a certificate in company direction He has completed a number of governance courses and continues to prioritise professional development
Scott Gower2
TH
E B
OA
RD
44 Board and Leadership Ravensdown Stakeholder Review 2018
Board and Leadership
6 7 8 9 10
Jason is CFO of NZ Steel and a Fellow of Chartered Accountants Australia and New Zealand and has been on the Board since 2014 He is currently Chairman of TNX Limited and former Chair of the Audit Committees for Taranaki Investments Management Limited and LIC He was the former CFO of large listed and unlisted companies such as EROAD Auckland Airport PGG Wrightsons and Fonterra Ingredients
Jason Dale B Com FCA
10
Stuart farms 330ha west of Christchurch growing arable crops seed potatoes and finishing lambs and has been on the Board since 2006 and Deputy Chair since 2014 Stuart is a Nuffield Scholar and has had a number of governance roles in the industry good sector as well as not-for-profit organisations
Stuart Wright B Ag Com Deputy Chair
9
Tony runs the family dairy farming business and has been on the Board since 2004 Tony has been involved in governance at a local and national level particularly in the dairy sector for 20-plus years He was a director of the NZ Dairy Board and Kiwi Dairy Co-op before the formation of Fonterra
Tony is a Nuffield Scholar and a Chartered Fellow of the IoD
Tony Reilly B Ag Com
3
Bruce farms an 8000 stock unit cattle and sheep farm north of Napier and has been on the Board since 2015 Bruce holds a wide range of governance positions particularly in the science and environmental areas He previously spent six years on the Federated Farmers Board and was National President from 2011 to 2014
Bruce WillsB Ag Com
4
Through the companies Alpine Fresh Ltd and ViBERi NZ Ltd Tony grows for the arable vegetable and berryfruit sectors over 700 ha He has been on the Board since 2006
Currently Tony is a director of several local companies is the Chair of NZGAP and Vice-President of Horticulture NZ
Tony Howey B Ag Com
5
Kate owns a 245ha dairy farm in Dargaville and has been on the Board since 2014 Kate is also Chair of Delta Produce Co-operative Ltd and is a ministerial-appointed Council member of the Open Polytechnic of New Zealand
Kate is a Member of the IoD and has done the Company Directors Certificate as well as the Fonterra Governance Development Programme
Kate Alexander Dip Ag bus Mgmt
6
Glen is an Auckland-based entrepreneur who has been on the Board since 2007 Glen was a founding director of the Warehouse Group and was a board member there for 11 years He currently has directorships of 20 private companies across agriculture property retail and tourism sectors Glens agricultural investments include dairy beef avocado kiwifruit mushroom forestry and aquaculture
Glen Inger7
Peter owns a 190ha dairy farm located at Northope and has farming interests in Lochiel and Lorneville and has been on the Board since 2013 Peter is an Agribusiness Regional Manager for a prominent bank and has been through the Fonterra Governance Development Programme
Peter MoynihanB Ag Sc
8
45Board and Leadership Ravensdown Stakeholder Review 2018
Actions louder than words
As a leadership team we see our role as maintaining a positive culture at Ravensdown while ensuring the organisation remains agile as it faces multiple opportunities and challenges
Knowing that continual consensus rarely leads to good decision-making we hold each other to account and exchange ideas freely and honestly
Because wersquore often challenging the traditional way of doing things we will debate and offer alternative points of view
Greg CampbellChief Executive Officer
Bryan InchGeneral Manager Customer Relationships
Sean ConnollyChief Financial Officer
Mark McAtamneyChief Information Officer
LEA
DE
RSH
IP T
EA
M
46 Board and Leadership Ravensdown Stakeholder Review 2018
We seek alternative perspectives from outside the team and listen to all employees within the company throughout the year
We are here to deliver on strategic goals agreed with the Board This involves looking ahead and keeping an eye on the detail of the day-to-day
The safety and wellbeing of our team is paramount and we continue to ensure each and every employee shares this belief so they can act on it
Stephen EspositoGeneral Manager Operations
Mike WhittyGeneral Manager Supply Chain
Mike Manning General Manager Innovation and Strategy
Katrina Benedetti ForastieriGeneral Manager Culture and People
47Board and Leadership Ravensdown Stakeholder Review 2018
KE
Y
Ravensdown-owned storesRavensdown consignment storesRavensdown manufacturing Aerowork
Ravensdown aglime quarriesLime processing plantDOING MORE
Our team members are proud to be part of the community and are doing their bit for many worthy causes throughout the country
Dargaville
Pukekohe
Morrinsville
Te Awamutu
Okato
Kakaramea
Feilding
HimitangiRongotea
Masterton
Manunui
Kerepehi
Te Puke
Tirau
Supreme
Taupo
Pio Pio Broadlands
Gisborne
Wairoa
Raetihi
New Plymouth
Stratford
AuroaWaverley
TaihapeWhanganui
Rata
Severn StreetNapier Works
Waipukurau
Dannevirke
MangatainokaKoputaroa
MataGreenleaf
Te Pahu
Western Bays
Te Teko
Featherston
Taumaranui
Waharoa
Normanby
TakakaNgarua
Marlborough
NelsonBlenheim
Culverden CheviotHokitika
Stillwater
MethvenRakaia
Fairlie
Seadown
GeraldineHinds
AshburtonSouthbridge
DunsandelLeeston
Christchurch Works
White RockAmberley
Mayfield
Darfield
Rangiora
Kurow Waimate
Cromwell RanfurlyOturehua
Waikouaiti
DiptonNightcapsOtautau
Isla Bank
BluffTitiroa
Woodlands EdendaleAB Lime
WintonMcNab
Clinton
Balfour
Mossburn
Heriot
Outram
LawrenceClydevale
MiltonBalclutha
Dunedin WorksLumsden
Te Kuiti
North Oamaru
Enabling smarter farming throughout New Zealand
Registered office292 Main South Road Hornby Christchurch 8042 NZ0800 100 123ravensdownconz
Lets expect more together Give us your feedback on this website so we can improve
Connect with us facebookcomRavensdown linkedincomcompanyravensdown twittercomRavensdownNZ ravensdownconzintegratedreporting
insightcreativeconz
RA
V026
EXPECT MORE TO COME gt
ravensdownconz
Financial commentary
Good financial performance and a healthy profit before rebate and tax of $63 million from our continuing operations allowed us to invest in areas aligned with our strategic priorities and continue delivering enduring value for stakeholders Our discontinued operations made a loss of $ 08 million after tax
The strong result enabled us to pay a full rebate of $47 per tonne which includes the interim cash rebate announced in March 2018 Your co-operative is retaining the $7 million profit to reinvest in the business in order to support our smarter farming purpose
Revenue was up as underlying volumes increased and margins were maintained at sustainable levels
Total expenses were up by $3 million mostly comprising an increase in sales and marketing expenses and the RampD component of operating expenditure This rise was consistent with our focus on enabling smarter farming which meant recruitment of environmental consultants maintaining the development programme that fast-tracks the training of new recruits and investing in research into new products and capabilities
The profit was actively impacted as we continued our asbestos removal programme spending $2 million in 201718 This is the fourth year of our programme Ravensdownrsquos broader capital reinvestment programme has led to an increase in non-cash depreciation
Equity has increased by $23 million to $429 million Our equity ratio before rebates increased from 73 to 78 After rebates our equity ratio continues to remain strong Total assets rose to $605 million We held more inventory than last year as a deliberate decision was made to import certain raw materials to mitigate possible short-term supply chain disruption
Property plant and equipment rose by $20 million on the back of continued reinvestment and new infrastructure projects including finishing the New Plymouth store We committed $2 million to further improvements that benefit health and safety
Intangible assets rose by $5 million with drivers being developments in our Enterprise Resource Planning software ClearTechreg and digital technologies such as HawkEyereg and aviation maintenance software RAMCO
Investments like these were made possible by a very positive operating cashflow of $98 million This consistently strong performance assists us to fund our capital investments
Bank debt reduced and trade payables increased due to the fact we held slightly more inventory and achieved more favourable payment terms with overseas suppliers
The board remains mindful of the need to provide financial returns and to maintain financial strength so the co-operative can reinvest in value-driving initiatives
As the business model on page 18-19 shows financial capital is one of six resources that we have an impact on and are impacted by The six are interconnected and need to be considered and reported on in an integrated way
The value created from financial capital is economic returns in the form of rebates to our shareholders and profits retained for future investment Economic returns are impacted by our investment in RampD technology infrastructure improvements our environmental initiatives and training our people This increases intellectual manufactured natural and human capitals in such a way as to ensure longer-term value is created
16 Financial CommentaryRavensdown Stakeholder Review 2018
Financial Commentary
-20
0
20
40
60
80
2014 2015 2016 2017 2018
NET PROFIT ($M)
Net prot before rebate and tax from continuing operations
Net prot after rebate tax and discontinued operations ($m)
73
19
10
46
62
51
1
63
7
-11
0
10
20
30
40
50
2014 2015 2016 2017 2018
NET CAPITAL EXPENDITURE CASHFLOW ($M)
21
3033
46
39
0
100
200
300
400
500
2014 2015 2016 2017 2018
TOTAL EQUITY ($M)
357380 395 406
429
0
1
2
3
4
5
2014 2015 2016 2017 2018
RESEARCH AND DEVELOPMENT ($M)
29
34
40 39
47
0
40
80
120
160
200
2014 2015 2016 2017 2018
OPERATING CASHFLOW ($M)
185
110 106
60
98
0
10
20
30
40
50
60
2014 2015 2016 2017 2018
SHAREHOLDER RETURN ($t) (including tax credits)
373
8
500
0
410
0
450
0
470
0
0
20
40
60
80
2014 2015 2016 2017 2018
EQUITY RATIO ()
6571
75 73 71
00
05
10
15
20
25
30
2014 2015 2016 2017 2018
ASBESTOS REPLACEMENT ($M)
2422
26
21
-20
0
20
40
60
2014 2015 2016 2017 2018
NET BANK DEBT ($M)
49
6
-8
39
28
OPERATING CASHFLOW ($M)
ASBESTOS REPLACEMENT ($M)
NET CAPITAL EXPENDITURE CASHFLOW ($M)
NET BANK DEBT ($M)
-20
0
20
40
60
80
2014 2015 2016 2017 2018
NET PROFIT ($M)
Net prot before rebate and tax from continuing operations
Net prot after rebate tax and discontinued operations ($m)
73
19
10
46
62
51
1
63
7
-11
NET PROFIT ($M)FROM CONTINUING OPERATIONS
RESEARCH AND DEVELOPMENT ($M)
SHAREHOLDER RETURN ($T) (INCLUDING TAX CREDITS) TOTAL EQUITY ($M) EQUITY RATIO ()
During 2014 our focus was on operating cashflows as we restructured our business
Increase in profit reflects an increase in volumes sold
We have continued to add shareholder value with increasing total equity
We are committed to proactively replacing asbestos throughout our network
Comprises the operating costs of research and the costs of supporting development of new initiatives
We have maintained the financial strength we have rebuilt over recent years
Year-end debt remains within a low sustainable band
Capital investment returns to our normal reinvestment programme Includes investments in intangibles
For the third year in a row we have returned cash back earlier with an interim rebate
17Financial CommentaryRavensdown Stakeholder Review 2018
CO
LLAB
ORA
TION INN
OV
ATI
ON
INTEGRATION
BUY SHIP
MAKE STORE
BUILDINGTRUST
MEASURE MAP MONITOR
TEST ADVISE
PRECISION APPLICATION
TRAINING AND DEVELOPMENT USE AND DEVELOP
TECHNOLOGY
RESEARCH ACTIVITIES
How we define and create value
RESOURCES
EXTERNAL FACTORSACTIVE GOVERNANCE AND RISK MANAGEMENT
HUMAN CAPITAL
FINANCIAL CAPITAL
MANUFACTURED CAPITAL
INTELLECTUAL CAPITAL
NATURAL CAPITAL
SOCIAL AND RELATIONSHIP CAPITAL
18 Business ModelRavensdown Stakeholder Review 2018
VALUE CREATED
REDUCED ENVIRONMENTAL IMPACTS (see pages 23-25)
ENGAGED STAFF IN A SAFER ENVIRONMENT (see pages 30-33)
ECONOMIC RETURNS (see pages 16-17)
STRONGER COMMUNITIES (see page 25)
OPTIMISED VALUE FROM THE LAND (see pages 26-29)
RELIABLE SUPPLY OF QUALITY AGRI-PRODUCTS (see pages 26-29)
LEADING TECHNOLOGY SCIENCE AND INFORMATION (see pages 34-41)
TO ENABLE SMARTER FARMING FOR A BETTER
NEW ZEALAND
KA PŪKEKOTIA A RONGOMĀTĀNE KA POHO
KERERŪ A AOTEAROA
19Business ModelRavensdown Stakeholder Review 2018
Why wersquore here
HOW WE DELIVER ON THAT PURPOSE
We provide the products expertise and technology to help farmers reduce environmental impacts and optimise value from the land
New Zealand exports 95 of the food that it grows This can be seen as a net export of the nutrients embedded in the food because plants have extracted what they need from the soil Ravensdown helps return those key nutrients by supplying the essential elements that all plants whether eaten by humans or livestock need to grow
As a farmer-owned co-operative our commitment as nutrient efficiency specialists is to enable our customers to supply the necessary amount of nutrients ndash no more no less ndash and help minimise losses for the benefit of the farm and the environment This takes the form of services like those listed on the opposite page
WHERE ARE WE PRIORITISING
Quality agri-products such as Kiwi-made superphosphate imported fertilisers aglime animal health seeds and agrichemicals are the backbone of our product offering
Certified nutrient management advisors and environmental consultants are backed up with cutting-edge technologies Special aerial cameras that can assess soil nutrients remotely or software that shows where best to tackle potential phosphate run-off are just two examples
Science is the foundation for all our advice and innovation We invest in research and collaboration with universities and Crown Research Institutes supporting knowledge-sharing conferences and publish papers in peer reviewed journals
Enabled people are the most effective people In a fast-changing sector we focus on the ability of our teams to adjust and respond so they can help get the job done
Trusted and leading is how we set out to be seen We know that nothing less than doing the right thing day in day out is the best way to achieve this
Our stakeholders want to create a better New Zealand and we see our role as helping them
achieve that by enabling smarter farming
Smarter farming can deliver stronger rural communities reduced environmental impacts and growing prosperity for the country as a whole
Smarter farming is about challenging all aspects of farming knowing improvements are always possible and definitely needed
We canrsquot help with smarter farming without working smarter ourselves We need to keep innovating and changing so that we can continue to walk the talk
20 Strategic FrameworkRavensdown Stakeholder Review 2018
Strategic Framework
In developmentExisting Service
KE
Y
DIAGNOSTIC AND PREDICTIVE TOOLS Analytical Research Laboratories
Physical test results for soils and plants measure levels and validate predictive models
Robust models Predictive tools improve decision making about phosphate-loss mitigation or nitrogen use efficiency
Aerial sensing Scanning soil nutrient levels and vegetation from aircraft
ADVISORY SERVICES Nutrient Budgets and
good farming practice On-farm certified advisors who maximise nutrient use efficiency
Environmental Impact Advice Largest team in NZ specialising in farm environment planning and mitigating farm impacts
WATER MITIGATION ClearTechreg
Dairy effluent treatment system that could reduce fresh water use by 17000 Olympic-sized swimming pools a year
Integrated Catchment Management A collaborative multi-discipline approach to environmental management at a catchment level
APPLICATION AND PLANNING IntelliSpreadreg
Computer-controlled topdressing aircraft doors adjust spreading rate and avoid sensitive areaswaterways
Precision spreading GPS guided certified groundspreaders reduce risk of under- or over-application of nutrients
Precision blending Smart fertilisers including N-Protect with coating that reduces gaseous emissions
HawkEyereg Visual mapping and decision-making tool that brings all information and records together
How our services reduce environmental impacts
21Strategic FrameworkRavensdown Stakeholder Review 2018
88 SPENT ON DIRECT PURCHASES FROM LONG-TERM PARTNERS WITH SUPPLY CONTRACTS
ENGAGEMENT SURVEY
LONG TERM PARTNERS WITH SUPPLY CONTRACTS
Ravensdown our key suppliers and ultimately our customers benefit from our strategy to have long-term relationships
When partner and preferred supplier performance is high we reward that with our loyalty and ongoing business Expectations are clear and measures are in place so we can provide detailed feedback where we would like improvements to be made With a select few partners we are able to have a deeper multi-levelled relationship and collaborate in areas other than the day-to-day business
Trust is at the heart of long-term relationships We work hard on that with our key suppliers We will be seeking more direct feedback on our performance and to see what we can do to cement our aspiration to be ldquocustomer of choicerdquo for these suppliers We will continue to collaborate internally and with our supply partners to bring new technologies and innovations to life in our pursuit of smarter farming
We survey our staff on a variety of topics as a way to understand where we are doing well and areas to work on
Conducting our survey through Aon Hewittrsquos lsquoBest Employerrsquos Programme allows us to be measured against the best rated employers in Australia and New Zealand
Our goal is to be one of the top five employers of choice and the trends behind these surveys are one important indication of whether we are on track
Our overall engagement lifted 2 across the company to see us meeting the threshold for the ANZ Top Quartile of Aon Hewittrsquos Best Employers
5040
30
20
100
80
6070
90100
Bottom Quartile
Top Quartile
2018 ENGAGEMENT SCORE(2017 66)
68
Moderate Zone
Earning the right to lead
Ravensdown has many stakeholders Customers employees suppliers neighbours ndash all expect us to continue to do what we said we will do Building a resilient relevant business
is a strategic priority and of course this means change Throughout this change we will track our carbon footprint staff morale and customer goodwill
22 Trusted and LeadingRavensdown Stakeholder Review 2018
Trusted and Leading
Over time measures will be expressed as total tonnes of carbon dioxide (CO2) and CO2 per unit of output such as fertiliser tonnage
Mine to Port is the energy used in the transfer of materials from the source mine or plant to the Ravensdown ship
More than three quarters of our emission profile is represented by shipping As a ship charterer we look forward to the carbon reduction commitments being made by the international shipping industry becoming a reality
Manufacturing and distribution includes ship-to-store emissions in New Zealand and domestic operations Because the process of manufacturing superphosphate generates electricity our three acid plants can contribute electricity to the national grid
This electricity counts as a credit to our emissions profile The category also includes coal used in lime drying and fuels for New Zealand distribution to the stores network Aerial spreading entails the aerial operations that are controlled by Ravensdown
As a signatory to the Sustainable Business Councilrsquos Climate Leaders Coalition Ravensdown will actively seek to monitor reduce and report on its carbon footprint
The greenhouse gas inventory currently excludes all Joint ventures and C-Dax Limited
Limited assurance has been provided for our greenhouse gas emissions inventory by Ernst amp Young New Zealand Limited The Limited assurance statement is available in our integrated reporting website httpsintegratedreportingravensdown conzcontentdownloadsAssuranceReportpdf
154407 tCO2e
TOTAL CARBON FOOTPRINT 2017
MINE TO PORT501 tC02e
INTERNATIONAL SHIPPING117579 tC02e
AERIAL SPREADING5215 tC02e
MANUFACTURINGAND DISTRIBUTION31112 tC02e
Carbon footprint For the 2017 calendar year Ravensdown has compiled its first carbon footprint report focusing initially on its
own operations rather than upstream or downstream activities of its suppliers or users of its products
23Trusted and LeadingRavensdown Stakeholder Review 2018
There were four breaches of resource consents or general environmental rules in 201718
1 Hinds store had a non-compliance letter after Environment Canterbury reviews of consent compliance in February 2018 It related to aspects of a 2008 consent that had not been fully implemented By April the site was compliant with its resource consent
2 Christchurch Works is in the Hayton Stream catchment The City Council holds a stormwater consent with Environment Canterbury An infringement notice and fines totalling $1500 were incurred for a stormwater escape incident that the company reported
3 Napier Works ndash on 30 May 2018 a hole developed in a fibreglass pipe carrying acidic scrubber liquor from the manufacturing process The pipe was close to the main road Clean up of the four- minute emission entailed shutting the road for 35 hours Drains were protected and clean-up liquid was returned to the plant
4 Napier Works ndash in the April 2018 acid plant start up the company notified the Hawkersquos Bay Regional Council that it had breached National Environment Standards for sulphur dioxide emissions to air The short-lived breach has been addressed by venting to a higher point In relation to the incident an infringement notice and an abatement notice were issued in July 2018
In addressing a noncompliance letter from last year the Timaru store and Environment Canterbury have been working closely on understanding stormwater and seepage-related issues including isotopic testing currently underway
EMISSIONS OVER THREE SITES
Across our manufacturing sites we have reported on our atmospheric emissions for over 18 years We monitor state any breaches and record any interventions
Full details by site can be seen in the Operations Environmental Report 2018 on the company website
00
05
10
15
20
2014 2015 2016 2017 2018
kg S
O2
tonn
e su
per
0000
0001
0002
0003
0004
0005
0006
2014 2015 2016 2017 2018
kg F
ton
ne su
per
STACK FLUORIDE DISCHARGED TO AIR (KG F PER TONNE OF FERTILISER MANUFACTURED)
SULPHUR DIOXIDE DISCHARGED TO AIR (KG SO2 PER TONNE OF FERTILISER MANUFACTURED)
2419 2220172018 2016
NET PROMOTER SCOREreg
MORE PRECISION BLENDING
The co-operativelsquos two precision blending plants allow high quality blends to be made for specific farm requirements
At the Christchurch precision blending plant proof of the benefits on the new Surflex technology can be seen in the statistics on blend accuracy Blends were dispatched with an average variation from that ordered weight of only -006 with a tight standard deviation of the variation at 104
Customers continue to show trust in Ravensdown through their likelihood to recommend us to a friend or colleague
The Net Promoter Scorereg taken from our annual Customer Satisfaction Survey showed 42 promoters against 23 detractors The 2018 score was comparable to our long-term average but fell from 2017 which was a year of growing customer service expectations and some known service issues
Engagement with our stakeholders is a vital part of our efforts to learn what matters to them and deliver on that
Images on opposite page1 Environmental consultant John Holmes gets his hands dirty
at one of the Lend a Hand days Each employee was given a volunteer day to help out in a local community
2 Chief Scientific Officer Dr Ants Roberts leads the children of Pukekohe into the local soils
3 Agri Manager Rei Marumaru is on hand as a shareholder takes a virtual reality tour around the company
4 Technical Development Manager Mike White presents to a delegation from Precision Agriculture Association of New Zealand
5 Open days throughout our manufacturing sites attracted plenty of neighbourly interest
6 A suppliers cargo is scrutinised as part of Ravensdownrsquos robust biosecurity system
7 General Manager Innovation and Strategy Mike Manning talks nutrient management and good farming practices with Minister for Primary Industries Damien OrsquoConnor
8 Our staff at Analytical Research Laboratories took delivery of two robots this year
9 New Zealand Dairy Industry Awards (winners shown) FMG Young Farmer Contest and Agri Women Development Trust were the largest sponsorships in a portfolio that included hundreds of organisations
24 Trusted and LeadingRavensdown Stakeholder Review 2018
1
4
6
8
5
7
9
2 3
25Trusted and LeadingRavensdown Stakeholder Review 2018
The Fertmark programme was set up in 1992 to give New Zealand farmers confidence in the chemical quality of fertiliser and associated claims The scheme is managed by the farmer controlled Fertiliser Quality Council
Ravensdown has the highest number of Fertmark product registrations of any company These products are independently audited every six months
All agricultural compounds require authorisation under the ACVM Act 1977 either by registration or by exemption
FERTMARK STANDARDS
OF ALL ANIMAL HEALTH AND AGCHEM PRODUCTS ARE EITHER REGISTERED OR APPROVED BY EXEMPTION SO MEET ACVM REQUIREMENTS
938 932
939971
OF RAVENSDOWN FERTILISER TONNAGE SOLD HAD FERTMARK REGISTERED COMPONENTS
OF RAVENSDOWN LIME TONNAGE SOLD WAS FERTMARK REGISTERED
20172018 2016-17
2016-17
100
20172018
Products that fuel food creation
Whether itrsquos fertiliser lime seed agchem or animal health products farmers and growers need products that are fit for purpose suitable for New Zealand conditions and available when needed With so many moving parts and interactions across a global supply chain
wersquore determined to keep getting it right
26 Quality Agri-ProductsRavensdown Stakeholder Review 2018
Quality Agri-Products
Particle sizing distribution
Particle size is a crucial quality metric The ideal sized granule will improve coverage and spreading efficiency and reduce dust Some variation is needed but either extreme will have implications for the environment and for precision spreading
As indicated from the graphs Ravensdown have set a target particle-sizing band for each product (superphosphate 05 mm to 56 mm and urea 2 mm to 48 mm) The target is to ensure that we provide high quality products and Ravensdown continues to improve our focus on achieving ideal particle sizing
SUPERPHOSPHATE PRODUCT SIZING 2015 - 2018
UREA PRODUCT SIZING 2015 - 2018
Band 2015 - 2016 2016 - 2017 2017 - 2018
KE
Y
05mm0mm 1mm 14mm 2mm 28mm 4mm 48mm 56mm 67mm0
10
20
30
40
50
60
70
80
90
100
Cum
ulat
ive
P
assi
ng
Target setting05mm0mm 1mm 14mm 2mm 28mm 4mm 56mm 67mm
0
10
20
30
40
50
60
70
80
90
100
Cum
ulat
ive
P
assi
ng
Target setting
27Quality Agri-ProductsRavensdown Stakeholder Review 2018
In addition to our low-risk import scheme we periodically assess preferred suppliers against criteria including
Ethics and alignment to our Supplier Code of Conduct Delivery performance Collaboration Meeting quality specifications quality improvements Innovation
Ravensdown continues to develop enduring relationships that deliver long-term sustained value to both parties We will increase our focus on performance and relationship management A few key supplier partnerships will be further nurtured and collaboration will be at the heart of this We will review and modify our evaluation criteria to place more emphasis on sustainability
We continue to work with our suppliers to address opportunities to improve product quality one of which is improving the management of product through our own supply chain in a consistent manner
Ravensdown has invested in independent annual audits of bulk fertiliser suppliers for over five years Our system meets the highest standards approved by MPI and ensures consistent quality and low risk biosecurity
Fertiliser annual audit
Quality and biosecurity check
External independent verification authority
Our entire supply chain from source is independently audited annually and assessed as a low-risk biosecurity threat and each shipment follows strict criteria This includes stringent inspection of shipsrsquo holds prior to loading This means that when the vessel reaches New Zealand it can commence discharging straight away While there is additional cost at the load port this is in the main offset by not having to wait in New Zealand prior to discharging
Ravensdown will continue to invest in our annual supply chain audits to ensure we have low risk sourcing and consistent high-quality product We understand the importance so take all measures to mitigate biosecurity risk to New Zealand As we identify new suppliers we will ensure we qualify them to the same high standards
From time to time we import product from an alternate supplier either as a trial or to meet unexpected seasonal demand In these circumstances we liaise closely with MPI and product is subjected to normal MPI clearance procedures at the New Zealand border This year we imported urea and RPR in this way accounting for 3 of our total imported volume
OF BULK IMPORTS ARE LOW RISK (201617 100)97
LOW-RISK IMPORTS AND BULK VESSEL QUALITY
BULK VESSEL FERTILISER IMPORTED MET OUR SPECIFICATION FOR PHYSICAL AND CHEMICAL QUALITY (201617 95)94
85 OF INTERNATIONAL SUPPLIERS PERFORMANCE IS EVALUATED
Quality of products are assured through a continuous improvement culture a long-term programme of investment and systematic development by a team of technical operations and process engineers at each of the three plants
INVESTMENT IN INFRASTRUCTURE
Major projects are organised centrally to mitigate risk Improvements to the store network such as roofs and doors as well as conveying blending and loading systems all improve the quality of the product used by spreaders and farmers
INVESTED IN OPERATIONS AND STORES (201617 ndash $302M)
$216m
28 Quality Agri-ProductsRavensdown Stakeholder Review 2018
CASE
STU
DY
Producing quality food for humans or livestock demands quality inputs And thatrsquos the driving passion of Ravensdown Procurement Manager Chad Gillespie
Chadrsquos been with us for more than six years on a mission to deliver consistent ndash and ever-improving ndash product quality ldquoIt really starts with understanding the customer needs and then selecting the best product suppliersrdquo advises Chad ldquoSo wersquove worked hard on developing a clear evaluation criteria Then itrsquos important to keep monitoring and providing feedback including at least two face-to-face meetings a yearrdquo
With suppliers located around the globe Chad and his team travel frequently But proper oversight is essential when products have long journeys to market ldquoA typical example is ureardquo says Chad ldquoIt comes from Saudi Arabia where it goes to a port store facility Well send a vessel to get loaded then it takes around 30 days to transit to New Zealand but the journey is far from over When it arrives it typically discharges into three to five port stores Itrsquos put into hoppers using the ships cranes then onto trucks and sent to stores From there it may be bagged up blended coated or loaded as a straight product onto another truck and taken to farm Or it could go to another market store before being sent out onto farmrdquo
Maintaining product quality during all this is a constant challenge ldquoUntil now monitoring at sea has mostly been confined to checking
WErsquoRE ALL ABOUT PRECISION AGRICULTURE AND THAT DEMANDS CONSISTENT QUALITY
sailing progress via GPSrdquo says Chad ldquoBut soon well be installing data loggers in shipsrsquo holds recording things like temperature and humidity during transit
ldquoWhen product is handled its all about retaining the physical characteristics and not introducing any contaminantsrdquo he adds ldquoOur logistics and stores people are focussed on providing the best storage and handling to minimise crushing of granules and to ensure no external moisture is introduced Stock rotation is also important Urea is a very challenging product that can take in and expel moisture easilyrdquo
Product characteristics arenrsquot the only challenges facing Chadrsquos team More is expected across the board ldquoFarmers always expect that the product will actually do its job But I think more recently theres an expectation that well develop solutions to help with their environmental challengesrdquo he says ldquoOne of our values is putting the customer at the centre of everything we do We also have some pretty clear priorities including our focus on product quality In itself it will help farmers with environmental challenges Wersquore all about precision agriculture and that demands consistent qualityrdquo That precision helps farmers get optimal yield with lower inputs helping meet consumer expectations of quality food
produced with lower environmental impact Our N-Protectreg coated urea can help to lower environmental impact
Another challenge one frequently in the public eye is biosecurity ldquoMinimising biosecurity risk has been a priority in Ravensdown for over six years nowrdquo says Chad ldquoWith time and effort weve developed a very robust system in terms of fertiliser importation involving supplier audits every yearrdquo
More collaboration and engagement also figure in Chadrsquos quality quest ldquoTo improve product quality we need suppliers on-side as well as neighbours the wider community local authorities and most importantly our peoplerdquo
Elsewhere its about more direct control One example being Ravensdown Shipping Services ldquoOur shipping joint venture helps source efficient vessels that are fit for purpose So we can be sure theyrsquore reliable they turn up on time and most importantly theyre cleanrdquo
Collaborative relationships empower our people and suppliers to be open and pay greater attention to detail At Ravensdown ensuring the highest product quality means more is expected of our people than ever before Itrsquos a challenge theyrsquore more than up to
The many challenges of delivering a quality product
To view video please visitravensdownconzintegratedreporting
29Quality Agri-ProductsRavensdown Stakeholder Review 2018
43
53
REPORTED HAZARDS AND INCIDENTS ASSESSEDINVESTIGATED WITHIN 48 HOURS
CORRECTIVE ACTIONS TO MANAGE HAZARDS AND INCIDENTS COMPLETED ON TIME (ON OR BEFORE THEIR DUE DATE)
We have set two key performance measures to ensure that we manage our hazards and incidents in a timely manner These measures have been chosen because they build trust in the system Timely assessment and management encourages people to report issues as they know they will be promptly addressed
The jump towards our 2019 target is expected because of changes made to the ways in which incidents are reported and escalated up through management levels Data on overdue hazard assessments will also be available
Corrective actions are determined to manage hazards and incidents to protect people from harm Corrective actions were taken in the majority of cases ndash often this was done immediately without the need to raise a formal corrective action All actions relating to serious hazards or incidents will be completed on time
HAZARD AND INCIDENT MANAGEMENT
TARGET 2019
TARGET 2019
201718
201718
gt90
gt90
1234
REPORT
HAZARD AND INCIDENTS 4 STEP APPROACH
ASSESS THEIR RISK
IMPLEMENT CORRECTIVE PREVENTATIVE ACTIONS
CHECK ACTIONS ARE EFFECTIVE
Reporting 201617 201718
LTI 3 8Medical Treatment 33 33
Restricted Duty 1 2First Aid 18 36
Property damage 85 88Close Calls 80 88Hazards 90 104
A broad strategy is in place intended to manage risks to health and safety of our people and others
For this report we include metrics on proactive hazard management incident reporting and corrective action
HEALTH SAFETY AND WELLBEING
People with ambition for better
Over 642 employees and many more contractors make up a powerful extended team Collective wisdom is put to a common purpose New insights are built every day But enabling people takes constant focus and a positive safety oriented culture
30 Enabled PeopleRavensdown Stakeholder Review 2018
Enabled People
Lost time amp recorded injury frequency rates
At Ravensdown we genuinely care about the safety and wellbeing of our people and our extended family throughout the community
Rolling 12 monthly LTIFR is a calculation used to measure the average number of lost-time injuries (those injuries that are serious enough to require time off work) over the past 12 months The average has decreased from 148 to 123 representing a 162 decrease
This is because of a more proactive approach to identifying and managing hazards and encouraging reporting of incidents and close calls so that they can be investigated to prevent a recurrence and subsequent injury
Rolling 12 monthly TRIFR is a calculation used to measure the average number of recordable injuries (those injuries that are serious enough to require medical attention or more) over the past 12 months The average has been increasing from June 17 as a result of an increase in the number of recordable injuries being reported The majority of these injuries have been minor injuries that may not previously have been recorded
Reporting all incidents (injury and close calls non-injury) is an important part of our strategy as it allows us to work together to investigate and implement measures to prevent a recurrence
85162
LTIFR
TRIFR
DECREASE FROM 2016 TO 2018
DECREASE FROM 2016 TO 2018
ROLLING 12 MONTH TRIFR(TOTAL RECORDABLE INJURY FREQUENCY RATE)
ROLLING 12 MONTH LTIFR(LOST TIME INJURY FREQUENCY RATE)
Jun 16 Dec 16 Jun 17 Dec 17 May 18
No
of T
RIs
per 2
00
00
0 m
an-h
ours
0
2
4
6
8
10
Jun 16 Dec 16 Jun 17 Dec 17 May 18
No
of LT
Irsquos p
er 2
00
00
0 m
an-h
ours
0
1
2
31Enabled PeopleRavensdown Stakeholder Review 2018
STAFF TURNOVER
DIVERSITY TRAINING SPEND
LIVING WAGE
A drive to deliver personalised structured and focussed training programmes is now supported by a new Learning Management System We can ensure staff are fully able to do their jobs for the benefit of our stakeholders and can develop our people for future opportunities
Ravensdown will continue to monitor the living wage as it develops and ensure all permanent staff are paid at or above the NZ living wage
FEMALE MALE
31 69
When it comes to gender mix the focus is on active monitoring training to tackle conscious and unconscious bias and recruiting the best person for the role
PERMANENT EMPLOYEES ARE PAID AT OR ABOVE THE NZ LIVING WAGE100
$800kSPENT ON TARGETED TRAINING AND DEVELOPMENT 201718
(201617 $1M SPENT ON TRAINING AND DEVELOPMENT)
201718(201617 8)11
Average turnover for 5 years is 88
Our stakeholders can be confident that the knowledge advice and service they receive is from stable engaged staff ensuring consistency of service and knowledge
GENDER
AGE
lt40 40-59 gt590
10
20
30
40
50
60
32 Enabled PeopleRavensdown Stakeholder Review 2018
CASE
STU
DY
To view video please visitravensdownconzintegratedreporting
While Ravensdownrsquos advanced technology often takes the limelight itrsquos Ravensdown people who are driving smarter farming every day
Few realise Ravensdown has the largest number of Certified Nutrient Management Advisors in New Zealand
This is no accident ndash rather a carefully designed plan to attract the very best graduates and enable them through training clear career pathways and stewardship in the field
At the Ravensdown store in Tirau 24-year-old Taylor Bailey is an impressive example of how the Ravensdown Development Programme is enabling success for a new generation of agri managers Coming from a well-known dairy farming family in Mahoe Taranaki farming is very much in Taylorrsquos blood Like many of our graduates Taylor came from Massey University where she completed a Bachelor of Agri Commerce ndash majoring in farm management
Soon after Taylor was invited to join the Ravensdown Development Programme and spent eight months in Christchurch where she studied Fert 101 Animal Health and Agronomy Recently shersquos completed the intensive Advanced Certified Nutrient Management Course through the New Zealand Fertiliser Association
Smart farming is hitting the ground running
and Massey University The final part was completing her farmer reports to become a Certified Nutrient Advisor
At this young age the achievement is impressive but Taylor is by no means alone The entire focus of the Ravensdown Development Programme scheme is to produce a well-prepared and enabled future generation of on-farm advisors who can deliver first-rate knowledge on fertiliser animal health and agronomy from the get go
Taylor knows todayrsquos farmers are expecting far more and Ravensdown is responding ldquoCustomers are definitely expecting more of advisors Weve got a wide range of products and services that we provide so we need to be definitely well-skilled in those areasrdquo says Taylor
But as any farmer will testify you canrsquot learn everything from a book so Taylor meets farmers attends local discussion groups and keeps up to date on the latest environmental issues
ldquoWere no longer just a fert rep these days Were also giving advice and recommendations around agri-chemicals
seed products and animal health Theres a lot more environmental scrutiny on farmers so we need to be up with regulations specifically with the fertiliser side of thingshelliprdquo
Always driven Taylor also enjoys the support she gets from her North Island team and the expert agronomists and animal health technical managers who give her the extra confidence and motivation to always do more for her clients
Of course this notion of a well-educated and empowered new generation is not without economic value ldquo It definitely benefits shareholders People are coming into jobs up to speed and with a greater understanding of the whole farm systemrdquo says Taylor
Being part of the new generation that will drive change and smarter farming is something Taylor relishes She also has a few changes shelsquod like to see
It would be great to see farm owners involving employees in the decision-making processes they face such as meetings to discuss their seasonal fertiliser plans Sharing knowledge is a really powerful thing and in turn will result in a more skilled industry
WErsquoRE NO LONGER JUST A FERT REP THESE DAYS
33Enabled PeopleRavensdown Stakeholder Review 2018
Game changing science
Science and research are the reasons why Ravensdown is seen as a nutrient efficiency specialist Our investment in RampD and partnerships with universities mean ideas
with game-changing potential can be explored But it is our field-based team and the customers who trust their advice that take the ideas and turn them into a better reality
Description
Value
Collaboration
Status
Future expectation
Treats dairy effluent ndash enabling water recycling and increased effluent storage capability
The technology produces lower volumes of effluent enabling enhanced utility of storage and use Significant volumes of water are available for recycling
Lincoln University
Public announcement of pilot project was made on 3 May 2018
Canterbury is the first region for ClearTechreg release followed by the major dairy regions
Remote sensing of the nutrient status of soils
Fast and efficient method to produce layers of data from a single flight including soil fertility vegetation type and a digital surface map at a square-meter level
Massey University
AgResearch
We are at the end of year 5 of the seven-year programme Project extension to cover North Canterbury and Southland means 90 percent coverage for New Zealand hill country
Commercial delivery of current and emerging scanning technologies
AIR SCANreg
34 ScienceRavensdown Stakeholder Review 2018
Science
Description
Value
Collaboration
Status
Future expectation
Models phosphorus and sediment losses at farm and catchment scale
The model allows the identification and materiality of farm nutrient and sediment critical source areas and the efficacy of mitigations
Victoria University of Wellington
Undergoing field verification In development end of this year
Expect to be used mainly by Ravensdown Environmental consultants in catchment studies in collaboration with Beef and Lamb and regional councils
Models nutrient balances including nitrogen loss estimates at a farm scale
Models farm system nutrient cycling and the consequential nutrient losses Focus on outputs maintains farming flexibility and innovation This world-class model allows farm system scenarios to be compared to a baseline
AgResearch
Plant amp Food
Landcare Research
Overseer Limited
Widespread adoption with ongoing upgrades
Expect to see an increased uptake nationally as farm systems changes are required to comply with emerging regulations on nutrient losses
Description Enables trust through evidence ndash fertiliser released at the right place at the right rate
Value Technology-enabled aircraft allow fertiliser plans to be accurately delivered by electronic instruction Farmers can trust their fertiliser investment is applied as intended with proof of release records available
Status 4 Planes in operation
Future expectation
6 capable aircraft by May 2019
Ravensdown has an ownership interest
reg
35ScienceRavensdown Stakeholder Review 2018
WE CANNOT FARM LIKE WE USED TO IN THE PAST SO OUR SYSTEM NEEDS TO BE MORE PRECISE MORE ENVIRONMENT FRIENDLY
36 ScienceRavensdown Stakeholder Review 2018
ClearTechreg is just such a breakthrough Developed in partnership with Professors Keith Cameron and Hong Di of Lincoln University ClearTechreg is an effluent treatment process that slashes the use of fresh water in dairy farming
ClearTechreg allows us to clarify effluent at the dairy shed to produce water clean enough for recyclingrdquo explains Professor Cameron ldquoItrsquos then used for washing the yard where the cows come in for milking The technology uses a coagulant often used in treating drinking water and itrsquos a very similar process The coagulant allows the little particles of soil and dung in the effluent to coalesce into larger particles which then have enough weight to sink to the bottom of a tank This means the top becomes clear enough to recycle and wash down the yardrdquo
The potential savings in water use and reduction in environmental impact are huge says Professor Cameron ldquoUsing the backing gate where the cows are waiting to go in for milking on Lincoln Universityrsquos dairy farm where we milk 555 cows we can cycle enough water every day to wash the yard completely Thatrsquos around 20000 litres recycled a day Scale that up nationwide
and we could save around 42 billion litres of water annually Thatrsquos a big numberrdquo
Making better use of water resources is not the only advantage of ClearTechreg Professor Hong Di emphasises the benefits across the board representing the sort of leap agriculture has to take to meet societyrsquos growing expectations ldquoWe cannot farm like we used to in the past so our systems need to be more precise more environmentally friendly Consumers are demanding quality food and to know that it has been produced in environmentally friendly sustainable ways The sort of technology that wersquore talking about with ClearTechreg thatrsquos a step change As well as potentially saving so much water each year you also reduce E coli leaching and phosphorus ClearTechreg shows how science can help Ravensdown and its shareholders respond and succeedrdquo
Partnerships with scientists like Keith Cameron and Hong Di are only going to be more important in the future and the bonds closer ldquoAs well as the research and development of new technologies therersquos also capability buildingrdquo says Professor Cameron ldquoIn that we train a lot of the farmers of the future at Lincoln University We also train students who go on to be
CASE
STU
DY
employees of Ravensdown A very good example is the creation of the environmental group at Ravensdown who support farmers to develop environmental plans and nutrient budgets A number of those new staff have come through training at Lincoln Universityrdquo
The search for game-changing innovations like ClearTechreg has become more determined than ever as expectations of Ravensdown and scientists themselves increase Something Professor Cameron is well aware of ldquoI think society is expecting more from scientists There are growing concerns about the environment and finding solutions to those environmental problems requires good robust science Itrsquos also why wersquore seeing greater links between research and industry to ensure that the science that gets done in the lab doesnrsquot just produce a paper thatrsquos published in an international journal it actually produces a technology that flows from the laboratory to the farm The linkage between ourselves Ravensdown and Ravensdown shareholders shows this perfectly where the investment in science creates new technologies new systems and new methods that take everyone forwardrdquo
The new technologies Ravensdown provides to shareholders often have their roots in the laboratory And sometimes itrsquos not about a new product or digital advance so much as a smarter way of doing things
Scientific breakthrough set to transform dairy effluent
To view video please visitravensdownconzintegratedreporting
37ScienceRavensdown Stakeholder Review 2018
We are committed to being at the forefront of where the physical world of farming meets the digital world Use of farm mapping software enables customers to farm smarter and accurately Nutrient management crop and livestock production all benefit from improved record keeping and performance analytics We are focussed heavily on increasing the number of customers using mapping technology and are investing in RampD to increase the range of services this software can accurately provide
Maps provide farmers oversight of their whole farm at a glance Embedded throughout the map are the records of what has been applied in detail and what the options are to improve productivity The increasing demand on farmers for managing the environment requires better record keeping and transparency Developments in automation can reduce the amount of time the farmer spends behind a desk enabling more time on the farm We believe our customers own their information and have designed HawkEyereg to enable greater collaboration with other industry partners
MAPPING TECHNOLOGY
Use of mapping technology to manage efficient use of nutrients and keep records of paddock activity
CUSTOMERS ACTIVELY USING SMART MAPS HAWKEYE DURING THE YEAR2682
Technology is a key driving force behind sector-wide improvement It opens up new opportunities new ways to track progress make decisions demonstrate performance
and make connections with end consumers Our team uses some amazing tools to enhance the service they provide and the tool ndash and the person using it ndash cannot stand still
Technology Enabling smarter farming
38 Technologies and ServicesRavensdown Stakeholder Review 2018
Technologies and Services
HawkEye is map-based software that helps farmers make smarter decisions for better farm and environmental outcomes
BENEFITS FOR FARMERS
Improved nutrient amp feed decisions
Reduced office time
Managing environmental impacts
Increased productivity
More time to farm
Licence to operate
BENEFITS FOR RAVENSDOWN
Customer collaboration
Data automation
Useful tools for all farmers
Valuable discussions
More time to add value
Stronger relationships
THE IMMEDIATE PROCESS
Support Ravensdowns core business - Nutrient pasture and crop management environmental footprint
Easier collaboration between customer and Ravensdown - Enabling our staff to deliver
Providing excellent service with efficiency - Automation of ordering spreading and online data gathering
BY PROVIDING
Farm mapping
Nutrient planning and forecasting
Pasture performance management
Product ordering and spreading
In-field tools
Test results and agronomy plan visualisation
Digital record keeping and reporting
Nutrient compliance management amp reporting
Spreading proof of placement
Farm feature amp hazards
Sharing and collaboration
Personalised support
INSIGHT TO ACTION
Coming soon
39Technologies and ServicesRavensdown Stakeholder Review 2018
USE OF AGRONOMY PLANS FOR EFFICIENT USE OF NUTRIENTS AGROCHEMICALS AND SEED
PROOF OF PLACEMENT
This enables our customers to apply the right amount of fertiliser (nutrient) Published agronomy plans are a measure of how many of our customers are using our recommendations
In addition the agronomy plans include the right agrochemical recommendation ensuring the best product and application is chosen for the health of the crop or pasture livestock and environment
All of this detail is recorded and traceable enabling a stronger story to be developed about the farm and the produce grown on it
Ravensdown takes soil test measurements and makes recommendations to farmers about where and what amount of nutrient should be applied
This forms the basis for an agronomy plan which can be produced by Ravensdown We expect this number to increase as farmers become more aware of the need for tighter control over their nutrient application
The use of GPS-enabled spreading technology enables us to measure how effectively we are recording and tracking nutrient application We aim to increase the total traceability of nutrients applied over time By recording spreading in both aircraft and groundspreading trucks we are able to capture data not only of Ravensdown fertiliser that has been applied but to provide better transparency for all users of our spreading technology This benefits all New Zealand farmers
Recently we signed an agreement with TracMap New Zealandrsquos largest provider of spreading technologies enabling us to capture a large proportion of total fertiliser tonnes spread accurately as well as agrochemical spray history Variable rate application is now possible through our investment in our Primary Growth Partnership ldquoPioneering to Precisionrdquo in hill country as well as ground spreading meaning the right product can be applied at the right rate in the right place What percentage of total tonnes applied has been applied at a variable rate will be a key benchmark indicator for us moving forward
245739RAVENSDOWN FERTILISER TONNES CAPTURED BY GPS-ENABLED PROOF OF PLACEMENT TECHNOLOGY
CUSTOMERS PERFORMED SOIL TESTS ON THEIR FARMS6448
TESTING TO IMPROVE FARM PERFORMANCE
8362
46
PUBLISHED AGRONOMY PLANS
OF CUSTOMERS HAVE BEEN PROVIDED AGRONOMY PLANS
40 Technologies and ServicesRavensdown Stakeholder Review 2018
A perfect example is the work we do with arable farmer Eric Watson of Wakanui in mid Canterbury
Eric is the Guinness World Record holder for wheat production per hectare a title he has won more than once Part of the credit comes down to the way he works with Ravensdown including his local Senior Agri Manager Dan Copland Danrsquos worked with Eric and his wife Maxine for over four years ldquoIts really something Im passionate about getting crop nutrition rightrdquo says Dan ldquoEspecially with the precision nutrient management siderdquo
The precision Eric and Dan apply to crop nutrition and soil management certainly is impressive aided by the Ravensdown technology deployed on Ericrsquos mid Canterbury land Comprehensive soil testing and smart mapping gauge the precise nutrition needs of every paddock It shows not just which paddocks require fertilising but exactly what is required and where avoiding over-application Itrsquos smart but the pace of change with accompanying expectations is fast ldquoIts very rapid developmentrdquo says Eric ldquoI think the shareholders do expect more from their fertiliser company including spreading technologyrdquo
CASE
STU
DY
Helping meet those growing expectations is our newest precision agriculture tool HawkEyereg This integrated mapping and compliance tool offers even more accuracy in measuring whatrsquos needed for optimum soil health and yield further reducing environmental impacts ldquoHawkEyereg is a decision support tool it can help with farm recording it can help with precision placementrdquo advises Dan ldquoIrsquove been with Ravensdown eight years and technology-wise itrsquos definitely come on leaps and boundsrdquo HawkEyersquos power comes from using three perspectives of pasture production imagery from the air nutrient input and pasture quantity on the ground and diagnostic status of the soil And itrsquos being made available for any farmer to use not just Ravensdown shareholders
Inevitably as technology improves so does the amount of data generated lsquoBig datarsquo as itrsquos known offers a world of possibilities but only when it can be applied in practical ways Bryan Inch our General Manager for Customer Relationships understands the risks of drowning in a sea of data ldquoTherersquos already plenty of information being captured and that will only increase in the futurerdquo says Bryan ldquoSensors on irrigators farm gates spreading trucks and
silos complement wearable technology on animals soil tests and aerial pasture scanning Itrsquos making sense of what those sensors say that matters turning data into insightful decisionsrdquo Thatrsquos why all Ravensdown technology comes with dedicated support from technical experts and field-based Agri Managers
Back on Ericrsquos farm technology has helped do more with less to the benefit of the environment and the balance sheet ldquoI think Ravensdown technology has a big role to play in helping New Zealand reduce the impact of nutrientsrdquo says Eric ldquoIt can show you shouldnt be putting so much fertiliser on here and in some cases that more needs to go on there Crops will grow better and if youre wasting nutrients youre wasting moneyrdquo
Itrsquos not just shareholders who are expecting more either something Eric is aware of ldquoI think that societys expecting more from farmers with cleaner waterways and swimmable rivers so technology will certainly have a part to play in that Theres a big need for farming to keep improving and thats what the public wants to seerdquo
As expectations grow Ravensdown has responded by developing new technologies that let us do more for our farmer shareholders
The Canterbury wheat that beat the world
To view video please visitravensdownconzintegratedreporting
THERES A BIG NEED FOR FARMING TO KEEP IMPROVING BECAUSE THATS WHAT THE PUBLIC WANTS TO SEE
41Technologies and ServicesRavensdown Stakeholder Review 2018
Employees
GovernanceRavensdownrsquos governance structure is set up to promote accountability and to
support its ability to create value in the short medium and long term It provides insight on strategy implementation and direction while supporting ethical
compliant behaviour throughout the business
42 GovernanceRavensdown Stakeholder Review 2018
Governance
Ethics
The Board of Directors has developed a Code of Business Conduct and Ethics to give effect to Ravensdownrsquos core values and to guide all employees and directors in our relationships with our stakeholders Key parts of this code include
Company Values
Our decisions and personal behaviour will at all times be consistent with our core values of
Successful co-operative ndash We put the customer at the centre of everything we do
Empowered people ndash We choose the best people keep them safe and enable them to do their best
Enduring relationships ndash We develop long-term relationships based on integrity and trust
Environmental leadership ndash We strive to lead in the field of sustainability
Driving Innovation ndash We drive the business forward by finding better solutions
These values mean that we will
Act honestly and fairly with due skill care and diligence in the interests of all of our stakeholders
Demonstrate respect for key moral principles including diversity individual rights equality and dignity
Value personal and professional integrity trustworthiness and competence
Fraud Policy
Ravensdown has a philosophy of ldquozero tolerancerdquo towards fraud both inside and outside of the company We value the integrity of our staff and recognise that they have a key role to play in the prevention detection and reporting of fraud We therefore ask them to be vigilant at all times and to report any concerns they may have at the earliest opportunity We are committed to creating and maintaining an honest open and well-intentioned working environment where people are confident to raise their concerns without fear of reprisal on a confidential basis All reported cases of fraud will be investigated
Conflict of interestRelated party transactions
Like most co-operative companies Ravensdown Limited has frequent transactions with its farming directors in the ordinary course of business All transactions are conducted on commercial terms
A Conflict of Interest Policy ensures that any real or perceived conflicts related to staff members are managed at armrsquos length
Whistle-Blowing Policy
Ravensdown is committed to providing a transparent accountable organisation and staff are encouraged to have the responsibility to report any known or suspected wrongdoing within the company Employees are encouraged to report this to their managers or directly to the CEO A 247 independent anonymous Ethics Hotline is also available where confidential information can be reported Ravensdown is committed to the protection of genuine whistle-blowers against action taken in reprisal for the making of protected disclosures
Risk Identification and Management
The company has a comprehensive risk management framework to identify assess and monitor new and existing risks Annual risk updates are performed and risk improvement plans created and acted on The Chief Executive Officer and the leadership team are required to report to the Board and Audit amp Risk Committee on high risks affecting the business and to develop strategies to mitigate these risks Additionally management is responsible for ensuring an appropriate insurance programme is in place and reviewed annually
TOP RISKS
Risk Response
Failure to embed a culture systems and processes to prevent or appropriately respond to health safety or wellbeing dangers or incidents
We have systems and processes in place to continuously track protect and take proactive actions to manage our peoplersquos health safety and wellbeing and to ensure we embed a culture which puts safety first and gives meaning and purpose for our people
Supply of key fertiliser inputs interrupted
We have enduring relationships with long-term suppliers of our key fertiliser inputs which we continue to assess and manage to ensure we can meet supply commitments to our customers
Inability to deter or recover from cyber security risks
We have robust systems and software in place to detect protect and recover from cyber security threats
Evolving government priorities affecting our industry
We have regular and meaningful engagement with various levels of government to ensure we can have proactive involvement in the legislative and regulatory changes relevant to our business
Significant Biosecurity incident affecting us or our industry
We have an MPI-approved system which ranks the majority of our imported products as a low risk through annual inspection of suppliers cleanliness of vessels sampling of products and container inspections
Losing social licence to operate We work to ensure positive and genuine engagement with all our key stakeholders and transparently report on our operational compliance good community relationships and commitment to sustainability and improvement
43GovernanceRavensdown Stakeholder Review 2018
Leading usforward
1 2 3 4 5
John runs a 22000 stock unit sheep and beef breeding and finishing operation has been on the Board since 2004 and has been Chair since February 2014 As well as running a legal practice in Marton John spent many years as a director of RACE Incorporated and of a number of farming and agricultural companies in NZ and overseas
John Henderson LLB Chair
1
Scott owns and runs a large hill country sheep and beef station at Ohura in the Central North Island and has been on the Board since 2006 Scott is a member of the NZ Institute of Directors and holds a certificate in company direction He has completed a number of governance courses and continues to prioritise professional development
Scott Gower2
TH
E B
OA
RD
44 Board and Leadership Ravensdown Stakeholder Review 2018
Board and Leadership
6 7 8 9 10
Jason is CFO of NZ Steel and a Fellow of Chartered Accountants Australia and New Zealand and has been on the Board since 2014 He is currently Chairman of TNX Limited and former Chair of the Audit Committees for Taranaki Investments Management Limited and LIC He was the former CFO of large listed and unlisted companies such as EROAD Auckland Airport PGG Wrightsons and Fonterra Ingredients
Jason Dale B Com FCA
10
Stuart farms 330ha west of Christchurch growing arable crops seed potatoes and finishing lambs and has been on the Board since 2006 and Deputy Chair since 2014 Stuart is a Nuffield Scholar and has had a number of governance roles in the industry good sector as well as not-for-profit organisations
Stuart Wright B Ag Com Deputy Chair
9
Tony runs the family dairy farming business and has been on the Board since 2004 Tony has been involved in governance at a local and national level particularly in the dairy sector for 20-plus years He was a director of the NZ Dairy Board and Kiwi Dairy Co-op before the formation of Fonterra
Tony is a Nuffield Scholar and a Chartered Fellow of the IoD
Tony Reilly B Ag Com
3
Bruce farms an 8000 stock unit cattle and sheep farm north of Napier and has been on the Board since 2015 Bruce holds a wide range of governance positions particularly in the science and environmental areas He previously spent six years on the Federated Farmers Board and was National President from 2011 to 2014
Bruce WillsB Ag Com
4
Through the companies Alpine Fresh Ltd and ViBERi NZ Ltd Tony grows for the arable vegetable and berryfruit sectors over 700 ha He has been on the Board since 2006
Currently Tony is a director of several local companies is the Chair of NZGAP and Vice-President of Horticulture NZ
Tony Howey B Ag Com
5
Kate owns a 245ha dairy farm in Dargaville and has been on the Board since 2014 Kate is also Chair of Delta Produce Co-operative Ltd and is a ministerial-appointed Council member of the Open Polytechnic of New Zealand
Kate is a Member of the IoD and has done the Company Directors Certificate as well as the Fonterra Governance Development Programme
Kate Alexander Dip Ag bus Mgmt
6
Glen is an Auckland-based entrepreneur who has been on the Board since 2007 Glen was a founding director of the Warehouse Group and was a board member there for 11 years He currently has directorships of 20 private companies across agriculture property retail and tourism sectors Glens agricultural investments include dairy beef avocado kiwifruit mushroom forestry and aquaculture
Glen Inger7
Peter owns a 190ha dairy farm located at Northope and has farming interests in Lochiel and Lorneville and has been on the Board since 2013 Peter is an Agribusiness Regional Manager for a prominent bank and has been through the Fonterra Governance Development Programme
Peter MoynihanB Ag Sc
8
45Board and Leadership Ravensdown Stakeholder Review 2018
Actions louder than words
As a leadership team we see our role as maintaining a positive culture at Ravensdown while ensuring the organisation remains agile as it faces multiple opportunities and challenges
Knowing that continual consensus rarely leads to good decision-making we hold each other to account and exchange ideas freely and honestly
Because wersquore often challenging the traditional way of doing things we will debate and offer alternative points of view
Greg CampbellChief Executive Officer
Bryan InchGeneral Manager Customer Relationships
Sean ConnollyChief Financial Officer
Mark McAtamneyChief Information Officer
LEA
DE
RSH
IP T
EA
M
46 Board and Leadership Ravensdown Stakeholder Review 2018
We seek alternative perspectives from outside the team and listen to all employees within the company throughout the year
We are here to deliver on strategic goals agreed with the Board This involves looking ahead and keeping an eye on the detail of the day-to-day
The safety and wellbeing of our team is paramount and we continue to ensure each and every employee shares this belief so they can act on it
Stephen EspositoGeneral Manager Operations
Mike WhittyGeneral Manager Supply Chain
Mike Manning General Manager Innovation and Strategy
Katrina Benedetti ForastieriGeneral Manager Culture and People
47Board and Leadership Ravensdown Stakeholder Review 2018
KE
Y
Ravensdown-owned storesRavensdown consignment storesRavensdown manufacturing Aerowork
Ravensdown aglime quarriesLime processing plantDOING MORE
Our team members are proud to be part of the community and are doing their bit for many worthy causes throughout the country
Dargaville
Pukekohe
Morrinsville
Te Awamutu
Okato
Kakaramea
Feilding
HimitangiRongotea
Masterton
Manunui
Kerepehi
Te Puke
Tirau
Supreme
Taupo
Pio Pio Broadlands
Gisborne
Wairoa
Raetihi
New Plymouth
Stratford
AuroaWaverley
TaihapeWhanganui
Rata
Severn StreetNapier Works
Waipukurau
Dannevirke
MangatainokaKoputaroa
MataGreenleaf
Te Pahu
Western Bays
Te Teko
Featherston
Taumaranui
Waharoa
Normanby
TakakaNgarua
Marlborough
NelsonBlenheim
Culverden CheviotHokitika
Stillwater
MethvenRakaia
Fairlie
Seadown
GeraldineHinds
AshburtonSouthbridge
DunsandelLeeston
Christchurch Works
White RockAmberley
Mayfield
Darfield
Rangiora
Kurow Waimate
Cromwell RanfurlyOturehua
Waikouaiti
DiptonNightcapsOtautau
Isla Bank
BluffTitiroa
Woodlands EdendaleAB Lime
WintonMcNab
Clinton
Balfour
Mossburn
Heriot
Outram
LawrenceClydevale
MiltonBalclutha
Dunedin WorksLumsden
Te Kuiti
North Oamaru
Enabling smarter farming throughout New Zealand
Registered office292 Main South Road Hornby Christchurch 8042 NZ0800 100 123ravensdownconz
Lets expect more together Give us your feedback on this website so we can improve
Connect with us facebookcomRavensdown linkedincomcompanyravensdown twittercomRavensdownNZ ravensdownconzintegratedreporting
insightcreativeconz
RA
V026
EXPECT MORE TO COME gt
ravensdownconz
-20
0
20
40
60
80
2014 2015 2016 2017 2018
NET PROFIT ($M)
Net prot before rebate and tax from continuing operations
Net prot after rebate tax and discontinued operations ($m)
73
19
10
46
62
51
1
63
7
-11
0
10
20
30
40
50
2014 2015 2016 2017 2018
NET CAPITAL EXPENDITURE CASHFLOW ($M)
21
3033
46
39
0
100
200
300
400
500
2014 2015 2016 2017 2018
TOTAL EQUITY ($M)
357380 395 406
429
0
1
2
3
4
5
2014 2015 2016 2017 2018
RESEARCH AND DEVELOPMENT ($M)
29
34
40 39
47
0
40
80
120
160
200
2014 2015 2016 2017 2018
OPERATING CASHFLOW ($M)
185
110 106
60
98
0
10
20
30
40
50
60
2014 2015 2016 2017 2018
SHAREHOLDER RETURN ($t) (including tax credits)
373
8
500
0
410
0
450
0
470
0
0
20
40
60
80
2014 2015 2016 2017 2018
EQUITY RATIO ()
6571
75 73 71
00
05
10
15
20
25
30
2014 2015 2016 2017 2018
ASBESTOS REPLACEMENT ($M)
2422
26
21
-20
0
20
40
60
2014 2015 2016 2017 2018
NET BANK DEBT ($M)
49
6
-8
39
28
OPERATING CASHFLOW ($M)
ASBESTOS REPLACEMENT ($M)
NET CAPITAL EXPENDITURE CASHFLOW ($M)
NET BANK DEBT ($M)
-20
0
20
40
60
80
2014 2015 2016 2017 2018
NET PROFIT ($M)
Net prot before rebate and tax from continuing operations
Net prot after rebate tax and discontinued operations ($m)
73
19
10
46
62
51
1
63
7
-11
NET PROFIT ($M)FROM CONTINUING OPERATIONS
RESEARCH AND DEVELOPMENT ($M)
SHAREHOLDER RETURN ($T) (INCLUDING TAX CREDITS) TOTAL EQUITY ($M) EQUITY RATIO ()
During 2014 our focus was on operating cashflows as we restructured our business
Increase in profit reflects an increase in volumes sold
We have continued to add shareholder value with increasing total equity
We are committed to proactively replacing asbestos throughout our network
Comprises the operating costs of research and the costs of supporting development of new initiatives
We have maintained the financial strength we have rebuilt over recent years
Year-end debt remains within a low sustainable band
Capital investment returns to our normal reinvestment programme Includes investments in intangibles
For the third year in a row we have returned cash back earlier with an interim rebate
17Financial CommentaryRavensdown Stakeholder Review 2018
CO
LLAB
ORA
TION INN
OV
ATI
ON
INTEGRATION
BUY SHIP
MAKE STORE
BUILDINGTRUST
MEASURE MAP MONITOR
TEST ADVISE
PRECISION APPLICATION
TRAINING AND DEVELOPMENT USE AND DEVELOP
TECHNOLOGY
RESEARCH ACTIVITIES
How we define and create value
RESOURCES
EXTERNAL FACTORSACTIVE GOVERNANCE AND RISK MANAGEMENT
HUMAN CAPITAL
FINANCIAL CAPITAL
MANUFACTURED CAPITAL
INTELLECTUAL CAPITAL
NATURAL CAPITAL
SOCIAL AND RELATIONSHIP CAPITAL
18 Business ModelRavensdown Stakeholder Review 2018
VALUE CREATED
REDUCED ENVIRONMENTAL IMPACTS (see pages 23-25)
ENGAGED STAFF IN A SAFER ENVIRONMENT (see pages 30-33)
ECONOMIC RETURNS (see pages 16-17)
STRONGER COMMUNITIES (see page 25)
OPTIMISED VALUE FROM THE LAND (see pages 26-29)
RELIABLE SUPPLY OF QUALITY AGRI-PRODUCTS (see pages 26-29)
LEADING TECHNOLOGY SCIENCE AND INFORMATION (see pages 34-41)
TO ENABLE SMARTER FARMING FOR A BETTER
NEW ZEALAND
KA PŪKEKOTIA A RONGOMĀTĀNE KA POHO
KERERŪ A AOTEAROA
19Business ModelRavensdown Stakeholder Review 2018
Why wersquore here
HOW WE DELIVER ON THAT PURPOSE
We provide the products expertise and technology to help farmers reduce environmental impacts and optimise value from the land
New Zealand exports 95 of the food that it grows This can be seen as a net export of the nutrients embedded in the food because plants have extracted what they need from the soil Ravensdown helps return those key nutrients by supplying the essential elements that all plants whether eaten by humans or livestock need to grow
As a farmer-owned co-operative our commitment as nutrient efficiency specialists is to enable our customers to supply the necessary amount of nutrients ndash no more no less ndash and help minimise losses for the benefit of the farm and the environment This takes the form of services like those listed on the opposite page
WHERE ARE WE PRIORITISING
Quality agri-products such as Kiwi-made superphosphate imported fertilisers aglime animal health seeds and agrichemicals are the backbone of our product offering
Certified nutrient management advisors and environmental consultants are backed up with cutting-edge technologies Special aerial cameras that can assess soil nutrients remotely or software that shows where best to tackle potential phosphate run-off are just two examples
Science is the foundation for all our advice and innovation We invest in research and collaboration with universities and Crown Research Institutes supporting knowledge-sharing conferences and publish papers in peer reviewed journals
Enabled people are the most effective people In a fast-changing sector we focus on the ability of our teams to adjust and respond so they can help get the job done
Trusted and leading is how we set out to be seen We know that nothing less than doing the right thing day in day out is the best way to achieve this
Our stakeholders want to create a better New Zealand and we see our role as helping them
achieve that by enabling smarter farming
Smarter farming can deliver stronger rural communities reduced environmental impacts and growing prosperity for the country as a whole
Smarter farming is about challenging all aspects of farming knowing improvements are always possible and definitely needed
We canrsquot help with smarter farming without working smarter ourselves We need to keep innovating and changing so that we can continue to walk the talk
20 Strategic FrameworkRavensdown Stakeholder Review 2018
Strategic Framework
In developmentExisting Service
KE
Y
DIAGNOSTIC AND PREDICTIVE TOOLS Analytical Research Laboratories
Physical test results for soils and plants measure levels and validate predictive models
Robust models Predictive tools improve decision making about phosphate-loss mitigation or nitrogen use efficiency
Aerial sensing Scanning soil nutrient levels and vegetation from aircraft
ADVISORY SERVICES Nutrient Budgets and
good farming practice On-farm certified advisors who maximise nutrient use efficiency
Environmental Impact Advice Largest team in NZ specialising in farm environment planning and mitigating farm impacts
WATER MITIGATION ClearTechreg
Dairy effluent treatment system that could reduce fresh water use by 17000 Olympic-sized swimming pools a year
Integrated Catchment Management A collaborative multi-discipline approach to environmental management at a catchment level
APPLICATION AND PLANNING IntelliSpreadreg
Computer-controlled topdressing aircraft doors adjust spreading rate and avoid sensitive areaswaterways
Precision spreading GPS guided certified groundspreaders reduce risk of under- or over-application of nutrients
Precision blending Smart fertilisers including N-Protect with coating that reduces gaseous emissions
HawkEyereg Visual mapping and decision-making tool that brings all information and records together
How our services reduce environmental impacts
21Strategic FrameworkRavensdown Stakeholder Review 2018
88 SPENT ON DIRECT PURCHASES FROM LONG-TERM PARTNERS WITH SUPPLY CONTRACTS
ENGAGEMENT SURVEY
LONG TERM PARTNERS WITH SUPPLY CONTRACTS
Ravensdown our key suppliers and ultimately our customers benefit from our strategy to have long-term relationships
When partner and preferred supplier performance is high we reward that with our loyalty and ongoing business Expectations are clear and measures are in place so we can provide detailed feedback where we would like improvements to be made With a select few partners we are able to have a deeper multi-levelled relationship and collaborate in areas other than the day-to-day business
Trust is at the heart of long-term relationships We work hard on that with our key suppliers We will be seeking more direct feedback on our performance and to see what we can do to cement our aspiration to be ldquocustomer of choicerdquo for these suppliers We will continue to collaborate internally and with our supply partners to bring new technologies and innovations to life in our pursuit of smarter farming
We survey our staff on a variety of topics as a way to understand where we are doing well and areas to work on
Conducting our survey through Aon Hewittrsquos lsquoBest Employerrsquos Programme allows us to be measured against the best rated employers in Australia and New Zealand
Our goal is to be one of the top five employers of choice and the trends behind these surveys are one important indication of whether we are on track
Our overall engagement lifted 2 across the company to see us meeting the threshold for the ANZ Top Quartile of Aon Hewittrsquos Best Employers
5040
30
20
100
80
6070
90100
Bottom Quartile
Top Quartile
2018 ENGAGEMENT SCORE(2017 66)
68
Moderate Zone
Earning the right to lead
Ravensdown has many stakeholders Customers employees suppliers neighbours ndash all expect us to continue to do what we said we will do Building a resilient relevant business
is a strategic priority and of course this means change Throughout this change we will track our carbon footprint staff morale and customer goodwill
22 Trusted and LeadingRavensdown Stakeholder Review 2018
Trusted and Leading
Over time measures will be expressed as total tonnes of carbon dioxide (CO2) and CO2 per unit of output such as fertiliser tonnage
Mine to Port is the energy used in the transfer of materials from the source mine or plant to the Ravensdown ship
More than three quarters of our emission profile is represented by shipping As a ship charterer we look forward to the carbon reduction commitments being made by the international shipping industry becoming a reality
Manufacturing and distribution includes ship-to-store emissions in New Zealand and domestic operations Because the process of manufacturing superphosphate generates electricity our three acid plants can contribute electricity to the national grid
This electricity counts as a credit to our emissions profile The category also includes coal used in lime drying and fuels for New Zealand distribution to the stores network Aerial spreading entails the aerial operations that are controlled by Ravensdown
As a signatory to the Sustainable Business Councilrsquos Climate Leaders Coalition Ravensdown will actively seek to monitor reduce and report on its carbon footprint
The greenhouse gas inventory currently excludes all Joint ventures and C-Dax Limited
Limited assurance has been provided for our greenhouse gas emissions inventory by Ernst amp Young New Zealand Limited The Limited assurance statement is available in our integrated reporting website httpsintegratedreportingravensdown conzcontentdownloadsAssuranceReportpdf
154407 tCO2e
TOTAL CARBON FOOTPRINT 2017
MINE TO PORT501 tC02e
INTERNATIONAL SHIPPING117579 tC02e
AERIAL SPREADING5215 tC02e
MANUFACTURINGAND DISTRIBUTION31112 tC02e
Carbon footprint For the 2017 calendar year Ravensdown has compiled its first carbon footprint report focusing initially on its
own operations rather than upstream or downstream activities of its suppliers or users of its products
23Trusted and LeadingRavensdown Stakeholder Review 2018
There were four breaches of resource consents or general environmental rules in 201718
1 Hinds store had a non-compliance letter after Environment Canterbury reviews of consent compliance in February 2018 It related to aspects of a 2008 consent that had not been fully implemented By April the site was compliant with its resource consent
2 Christchurch Works is in the Hayton Stream catchment The City Council holds a stormwater consent with Environment Canterbury An infringement notice and fines totalling $1500 were incurred for a stormwater escape incident that the company reported
3 Napier Works ndash on 30 May 2018 a hole developed in a fibreglass pipe carrying acidic scrubber liquor from the manufacturing process The pipe was close to the main road Clean up of the four- minute emission entailed shutting the road for 35 hours Drains were protected and clean-up liquid was returned to the plant
4 Napier Works ndash in the April 2018 acid plant start up the company notified the Hawkersquos Bay Regional Council that it had breached National Environment Standards for sulphur dioxide emissions to air The short-lived breach has been addressed by venting to a higher point In relation to the incident an infringement notice and an abatement notice were issued in July 2018
In addressing a noncompliance letter from last year the Timaru store and Environment Canterbury have been working closely on understanding stormwater and seepage-related issues including isotopic testing currently underway
EMISSIONS OVER THREE SITES
Across our manufacturing sites we have reported on our atmospheric emissions for over 18 years We monitor state any breaches and record any interventions
Full details by site can be seen in the Operations Environmental Report 2018 on the company website
00
05
10
15
20
2014 2015 2016 2017 2018
kg S
O2
tonn
e su
per
0000
0001
0002
0003
0004
0005
0006
2014 2015 2016 2017 2018
kg F
ton
ne su
per
STACK FLUORIDE DISCHARGED TO AIR (KG F PER TONNE OF FERTILISER MANUFACTURED)
SULPHUR DIOXIDE DISCHARGED TO AIR (KG SO2 PER TONNE OF FERTILISER MANUFACTURED)
2419 2220172018 2016
NET PROMOTER SCOREreg
MORE PRECISION BLENDING
The co-operativelsquos two precision blending plants allow high quality blends to be made for specific farm requirements
At the Christchurch precision blending plant proof of the benefits on the new Surflex technology can be seen in the statistics on blend accuracy Blends were dispatched with an average variation from that ordered weight of only -006 with a tight standard deviation of the variation at 104
Customers continue to show trust in Ravensdown through their likelihood to recommend us to a friend or colleague
The Net Promoter Scorereg taken from our annual Customer Satisfaction Survey showed 42 promoters against 23 detractors The 2018 score was comparable to our long-term average but fell from 2017 which was a year of growing customer service expectations and some known service issues
Engagement with our stakeholders is a vital part of our efforts to learn what matters to them and deliver on that
Images on opposite page1 Environmental consultant John Holmes gets his hands dirty
at one of the Lend a Hand days Each employee was given a volunteer day to help out in a local community
2 Chief Scientific Officer Dr Ants Roberts leads the children of Pukekohe into the local soils
3 Agri Manager Rei Marumaru is on hand as a shareholder takes a virtual reality tour around the company
4 Technical Development Manager Mike White presents to a delegation from Precision Agriculture Association of New Zealand
5 Open days throughout our manufacturing sites attracted plenty of neighbourly interest
6 A suppliers cargo is scrutinised as part of Ravensdownrsquos robust biosecurity system
7 General Manager Innovation and Strategy Mike Manning talks nutrient management and good farming practices with Minister for Primary Industries Damien OrsquoConnor
8 Our staff at Analytical Research Laboratories took delivery of two robots this year
9 New Zealand Dairy Industry Awards (winners shown) FMG Young Farmer Contest and Agri Women Development Trust were the largest sponsorships in a portfolio that included hundreds of organisations
24 Trusted and LeadingRavensdown Stakeholder Review 2018
1
4
6
8
5
7
9
2 3
25Trusted and LeadingRavensdown Stakeholder Review 2018
The Fertmark programme was set up in 1992 to give New Zealand farmers confidence in the chemical quality of fertiliser and associated claims The scheme is managed by the farmer controlled Fertiliser Quality Council
Ravensdown has the highest number of Fertmark product registrations of any company These products are independently audited every six months
All agricultural compounds require authorisation under the ACVM Act 1977 either by registration or by exemption
FERTMARK STANDARDS
OF ALL ANIMAL HEALTH AND AGCHEM PRODUCTS ARE EITHER REGISTERED OR APPROVED BY EXEMPTION SO MEET ACVM REQUIREMENTS
938 932
939971
OF RAVENSDOWN FERTILISER TONNAGE SOLD HAD FERTMARK REGISTERED COMPONENTS
OF RAVENSDOWN LIME TONNAGE SOLD WAS FERTMARK REGISTERED
20172018 2016-17
2016-17
100
20172018
Products that fuel food creation
Whether itrsquos fertiliser lime seed agchem or animal health products farmers and growers need products that are fit for purpose suitable for New Zealand conditions and available when needed With so many moving parts and interactions across a global supply chain
wersquore determined to keep getting it right
26 Quality Agri-ProductsRavensdown Stakeholder Review 2018
Quality Agri-Products
Particle sizing distribution
Particle size is a crucial quality metric The ideal sized granule will improve coverage and spreading efficiency and reduce dust Some variation is needed but either extreme will have implications for the environment and for precision spreading
As indicated from the graphs Ravensdown have set a target particle-sizing band for each product (superphosphate 05 mm to 56 mm and urea 2 mm to 48 mm) The target is to ensure that we provide high quality products and Ravensdown continues to improve our focus on achieving ideal particle sizing
SUPERPHOSPHATE PRODUCT SIZING 2015 - 2018
UREA PRODUCT SIZING 2015 - 2018
Band 2015 - 2016 2016 - 2017 2017 - 2018
KE
Y
05mm0mm 1mm 14mm 2mm 28mm 4mm 48mm 56mm 67mm0
10
20
30
40
50
60
70
80
90
100
Cum
ulat
ive
P
assi
ng
Target setting05mm0mm 1mm 14mm 2mm 28mm 4mm 56mm 67mm
0
10
20
30
40
50
60
70
80
90
100
Cum
ulat
ive
P
assi
ng
Target setting
27Quality Agri-ProductsRavensdown Stakeholder Review 2018
In addition to our low-risk import scheme we periodically assess preferred suppliers against criteria including
Ethics and alignment to our Supplier Code of Conduct Delivery performance Collaboration Meeting quality specifications quality improvements Innovation
Ravensdown continues to develop enduring relationships that deliver long-term sustained value to both parties We will increase our focus on performance and relationship management A few key supplier partnerships will be further nurtured and collaboration will be at the heart of this We will review and modify our evaluation criteria to place more emphasis on sustainability
We continue to work with our suppliers to address opportunities to improve product quality one of which is improving the management of product through our own supply chain in a consistent manner
Ravensdown has invested in independent annual audits of bulk fertiliser suppliers for over five years Our system meets the highest standards approved by MPI and ensures consistent quality and low risk biosecurity
Fertiliser annual audit
Quality and biosecurity check
External independent verification authority
Our entire supply chain from source is independently audited annually and assessed as a low-risk biosecurity threat and each shipment follows strict criteria This includes stringent inspection of shipsrsquo holds prior to loading This means that when the vessel reaches New Zealand it can commence discharging straight away While there is additional cost at the load port this is in the main offset by not having to wait in New Zealand prior to discharging
Ravensdown will continue to invest in our annual supply chain audits to ensure we have low risk sourcing and consistent high-quality product We understand the importance so take all measures to mitigate biosecurity risk to New Zealand As we identify new suppliers we will ensure we qualify them to the same high standards
From time to time we import product from an alternate supplier either as a trial or to meet unexpected seasonal demand In these circumstances we liaise closely with MPI and product is subjected to normal MPI clearance procedures at the New Zealand border This year we imported urea and RPR in this way accounting for 3 of our total imported volume
OF BULK IMPORTS ARE LOW RISK (201617 100)97
LOW-RISK IMPORTS AND BULK VESSEL QUALITY
BULK VESSEL FERTILISER IMPORTED MET OUR SPECIFICATION FOR PHYSICAL AND CHEMICAL QUALITY (201617 95)94
85 OF INTERNATIONAL SUPPLIERS PERFORMANCE IS EVALUATED
Quality of products are assured through a continuous improvement culture a long-term programme of investment and systematic development by a team of technical operations and process engineers at each of the three plants
INVESTMENT IN INFRASTRUCTURE
Major projects are organised centrally to mitigate risk Improvements to the store network such as roofs and doors as well as conveying blending and loading systems all improve the quality of the product used by spreaders and farmers
INVESTED IN OPERATIONS AND STORES (201617 ndash $302M)
$216m
28 Quality Agri-ProductsRavensdown Stakeholder Review 2018
CASE
STU
DY
Producing quality food for humans or livestock demands quality inputs And thatrsquos the driving passion of Ravensdown Procurement Manager Chad Gillespie
Chadrsquos been with us for more than six years on a mission to deliver consistent ndash and ever-improving ndash product quality ldquoIt really starts with understanding the customer needs and then selecting the best product suppliersrdquo advises Chad ldquoSo wersquove worked hard on developing a clear evaluation criteria Then itrsquos important to keep monitoring and providing feedback including at least two face-to-face meetings a yearrdquo
With suppliers located around the globe Chad and his team travel frequently But proper oversight is essential when products have long journeys to market ldquoA typical example is ureardquo says Chad ldquoIt comes from Saudi Arabia where it goes to a port store facility Well send a vessel to get loaded then it takes around 30 days to transit to New Zealand but the journey is far from over When it arrives it typically discharges into three to five port stores Itrsquos put into hoppers using the ships cranes then onto trucks and sent to stores From there it may be bagged up blended coated or loaded as a straight product onto another truck and taken to farm Or it could go to another market store before being sent out onto farmrdquo
Maintaining product quality during all this is a constant challenge ldquoUntil now monitoring at sea has mostly been confined to checking
WErsquoRE ALL ABOUT PRECISION AGRICULTURE AND THAT DEMANDS CONSISTENT QUALITY
sailing progress via GPSrdquo says Chad ldquoBut soon well be installing data loggers in shipsrsquo holds recording things like temperature and humidity during transit
ldquoWhen product is handled its all about retaining the physical characteristics and not introducing any contaminantsrdquo he adds ldquoOur logistics and stores people are focussed on providing the best storage and handling to minimise crushing of granules and to ensure no external moisture is introduced Stock rotation is also important Urea is a very challenging product that can take in and expel moisture easilyrdquo
Product characteristics arenrsquot the only challenges facing Chadrsquos team More is expected across the board ldquoFarmers always expect that the product will actually do its job But I think more recently theres an expectation that well develop solutions to help with their environmental challengesrdquo he says ldquoOne of our values is putting the customer at the centre of everything we do We also have some pretty clear priorities including our focus on product quality In itself it will help farmers with environmental challenges Wersquore all about precision agriculture and that demands consistent qualityrdquo That precision helps farmers get optimal yield with lower inputs helping meet consumer expectations of quality food
produced with lower environmental impact Our N-Protectreg coated urea can help to lower environmental impact
Another challenge one frequently in the public eye is biosecurity ldquoMinimising biosecurity risk has been a priority in Ravensdown for over six years nowrdquo says Chad ldquoWith time and effort weve developed a very robust system in terms of fertiliser importation involving supplier audits every yearrdquo
More collaboration and engagement also figure in Chadrsquos quality quest ldquoTo improve product quality we need suppliers on-side as well as neighbours the wider community local authorities and most importantly our peoplerdquo
Elsewhere its about more direct control One example being Ravensdown Shipping Services ldquoOur shipping joint venture helps source efficient vessels that are fit for purpose So we can be sure theyrsquore reliable they turn up on time and most importantly theyre cleanrdquo
Collaborative relationships empower our people and suppliers to be open and pay greater attention to detail At Ravensdown ensuring the highest product quality means more is expected of our people than ever before Itrsquos a challenge theyrsquore more than up to
The many challenges of delivering a quality product
To view video please visitravensdownconzintegratedreporting
29Quality Agri-ProductsRavensdown Stakeholder Review 2018
43
53
REPORTED HAZARDS AND INCIDENTS ASSESSEDINVESTIGATED WITHIN 48 HOURS
CORRECTIVE ACTIONS TO MANAGE HAZARDS AND INCIDENTS COMPLETED ON TIME (ON OR BEFORE THEIR DUE DATE)
We have set two key performance measures to ensure that we manage our hazards and incidents in a timely manner These measures have been chosen because they build trust in the system Timely assessment and management encourages people to report issues as they know they will be promptly addressed
The jump towards our 2019 target is expected because of changes made to the ways in which incidents are reported and escalated up through management levels Data on overdue hazard assessments will also be available
Corrective actions are determined to manage hazards and incidents to protect people from harm Corrective actions were taken in the majority of cases ndash often this was done immediately without the need to raise a formal corrective action All actions relating to serious hazards or incidents will be completed on time
HAZARD AND INCIDENT MANAGEMENT
TARGET 2019
TARGET 2019
201718
201718
gt90
gt90
1234
REPORT
HAZARD AND INCIDENTS 4 STEP APPROACH
ASSESS THEIR RISK
IMPLEMENT CORRECTIVE PREVENTATIVE ACTIONS
CHECK ACTIONS ARE EFFECTIVE
Reporting 201617 201718
LTI 3 8Medical Treatment 33 33
Restricted Duty 1 2First Aid 18 36
Property damage 85 88Close Calls 80 88Hazards 90 104
A broad strategy is in place intended to manage risks to health and safety of our people and others
For this report we include metrics on proactive hazard management incident reporting and corrective action
HEALTH SAFETY AND WELLBEING
People with ambition for better
Over 642 employees and many more contractors make up a powerful extended team Collective wisdom is put to a common purpose New insights are built every day But enabling people takes constant focus and a positive safety oriented culture
30 Enabled PeopleRavensdown Stakeholder Review 2018
Enabled People
Lost time amp recorded injury frequency rates
At Ravensdown we genuinely care about the safety and wellbeing of our people and our extended family throughout the community
Rolling 12 monthly LTIFR is a calculation used to measure the average number of lost-time injuries (those injuries that are serious enough to require time off work) over the past 12 months The average has decreased from 148 to 123 representing a 162 decrease
This is because of a more proactive approach to identifying and managing hazards and encouraging reporting of incidents and close calls so that they can be investigated to prevent a recurrence and subsequent injury
Rolling 12 monthly TRIFR is a calculation used to measure the average number of recordable injuries (those injuries that are serious enough to require medical attention or more) over the past 12 months The average has been increasing from June 17 as a result of an increase in the number of recordable injuries being reported The majority of these injuries have been minor injuries that may not previously have been recorded
Reporting all incidents (injury and close calls non-injury) is an important part of our strategy as it allows us to work together to investigate and implement measures to prevent a recurrence
85162
LTIFR
TRIFR
DECREASE FROM 2016 TO 2018
DECREASE FROM 2016 TO 2018
ROLLING 12 MONTH TRIFR(TOTAL RECORDABLE INJURY FREQUENCY RATE)
ROLLING 12 MONTH LTIFR(LOST TIME INJURY FREQUENCY RATE)
Jun 16 Dec 16 Jun 17 Dec 17 May 18
No
of T
RIs
per 2
00
00
0 m
an-h
ours
0
2
4
6
8
10
Jun 16 Dec 16 Jun 17 Dec 17 May 18
No
of LT
Irsquos p
er 2
00
00
0 m
an-h
ours
0
1
2
31Enabled PeopleRavensdown Stakeholder Review 2018
STAFF TURNOVER
DIVERSITY TRAINING SPEND
LIVING WAGE
A drive to deliver personalised structured and focussed training programmes is now supported by a new Learning Management System We can ensure staff are fully able to do their jobs for the benefit of our stakeholders and can develop our people for future opportunities
Ravensdown will continue to monitor the living wage as it develops and ensure all permanent staff are paid at or above the NZ living wage
FEMALE MALE
31 69
When it comes to gender mix the focus is on active monitoring training to tackle conscious and unconscious bias and recruiting the best person for the role
PERMANENT EMPLOYEES ARE PAID AT OR ABOVE THE NZ LIVING WAGE100
$800kSPENT ON TARGETED TRAINING AND DEVELOPMENT 201718
(201617 $1M SPENT ON TRAINING AND DEVELOPMENT)
201718(201617 8)11
Average turnover for 5 years is 88
Our stakeholders can be confident that the knowledge advice and service they receive is from stable engaged staff ensuring consistency of service and knowledge
GENDER
AGE
lt40 40-59 gt590
10
20
30
40
50
60
32 Enabled PeopleRavensdown Stakeholder Review 2018
CASE
STU
DY
To view video please visitravensdownconzintegratedreporting
While Ravensdownrsquos advanced technology often takes the limelight itrsquos Ravensdown people who are driving smarter farming every day
Few realise Ravensdown has the largest number of Certified Nutrient Management Advisors in New Zealand
This is no accident ndash rather a carefully designed plan to attract the very best graduates and enable them through training clear career pathways and stewardship in the field
At the Ravensdown store in Tirau 24-year-old Taylor Bailey is an impressive example of how the Ravensdown Development Programme is enabling success for a new generation of agri managers Coming from a well-known dairy farming family in Mahoe Taranaki farming is very much in Taylorrsquos blood Like many of our graduates Taylor came from Massey University where she completed a Bachelor of Agri Commerce ndash majoring in farm management
Soon after Taylor was invited to join the Ravensdown Development Programme and spent eight months in Christchurch where she studied Fert 101 Animal Health and Agronomy Recently shersquos completed the intensive Advanced Certified Nutrient Management Course through the New Zealand Fertiliser Association
Smart farming is hitting the ground running
and Massey University The final part was completing her farmer reports to become a Certified Nutrient Advisor
At this young age the achievement is impressive but Taylor is by no means alone The entire focus of the Ravensdown Development Programme scheme is to produce a well-prepared and enabled future generation of on-farm advisors who can deliver first-rate knowledge on fertiliser animal health and agronomy from the get go
Taylor knows todayrsquos farmers are expecting far more and Ravensdown is responding ldquoCustomers are definitely expecting more of advisors Weve got a wide range of products and services that we provide so we need to be definitely well-skilled in those areasrdquo says Taylor
But as any farmer will testify you canrsquot learn everything from a book so Taylor meets farmers attends local discussion groups and keeps up to date on the latest environmental issues
ldquoWere no longer just a fert rep these days Were also giving advice and recommendations around agri-chemicals
seed products and animal health Theres a lot more environmental scrutiny on farmers so we need to be up with regulations specifically with the fertiliser side of thingshelliprdquo
Always driven Taylor also enjoys the support she gets from her North Island team and the expert agronomists and animal health technical managers who give her the extra confidence and motivation to always do more for her clients
Of course this notion of a well-educated and empowered new generation is not without economic value ldquo It definitely benefits shareholders People are coming into jobs up to speed and with a greater understanding of the whole farm systemrdquo says Taylor
Being part of the new generation that will drive change and smarter farming is something Taylor relishes She also has a few changes shelsquod like to see
It would be great to see farm owners involving employees in the decision-making processes they face such as meetings to discuss their seasonal fertiliser plans Sharing knowledge is a really powerful thing and in turn will result in a more skilled industry
WErsquoRE NO LONGER JUST A FERT REP THESE DAYS
33Enabled PeopleRavensdown Stakeholder Review 2018
Game changing science
Science and research are the reasons why Ravensdown is seen as a nutrient efficiency specialist Our investment in RampD and partnerships with universities mean ideas
with game-changing potential can be explored But it is our field-based team and the customers who trust their advice that take the ideas and turn them into a better reality
Description
Value
Collaboration
Status
Future expectation
Treats dairy effluent ndash enabling water recycling and increased effluent storage capability
The technology produces lower volumes of effluent enabling enhanced utility of storage and use Significant volumes of water are available for recycling
Lincoln University
Public announcement of pilot project was made on 3 May 2018
Canterbury is the first region for ClearTechreg release followed by the major dairy regions
Remote sensing of the nutrient status of soils
Fast and efficient method to produce layers of data from a single flight including soil fertility vegetation type and a digital surface map at a square-meter level
Massey University
AgResearch
We are at the end of year 5 of the seven-year programme Project extension to cover North Canterbury and Southland means 90 percent coverage for New Zealand hill country
Commercial delivery of current and emerging scanning technologies
AIR SCANreg
34 ScienceRavensdown Stakeholder Review 2018
Science
Description
Value
Collaboration
Status
Future expectation
Models phosphorus and sediment losses at farm and catchment scale
The model allows the identification and materiality of farm nutrient and sediment critical source areas and the efficacy of mitigations
Victoria University of Wellington
Undergoing field verification In development end of this year
Expect to be used mainly by Ravensdown Environmental consultants in catchment studies in collaboration with Beef and Lamb and regional councils
Models nutrient balances including nitrogen loss estimates at a farm scale
Models farm system nutrient cycling and the consequential nutrient losses Focus on outputs maintains farming flexibility and innovation This world-class model allows farm system scenarios to be compared to a baseline
AgResearch
Plant amp Food
Landcare Research
Overseer Limited
Widespread adoption with ongoing upgrades
Expect to see an increased uptake nationally as farm systems changes are required to comply with emerging regulations on nutrient losses
Description Enables trust through evidence ndash fertiliser released at the right place at the right rate
Value Technology-enabled aircraft allow fertiliser plans to be accurately delivered by electronic instruction Farmers can trust their fertiliser investment is applied as intended with proof of release records available
Status 4 Planes in operation
Future expectation
6 capable aircraft by May 2019
Ravensdown has an ownership interest
reg
35ScienceRavensdown Stakeholder Review 2018
WE CANNOT FARM LIKE WE USED TO IN THE PAST SO OUR SYSTEM NEEDS TO BE MORE PRECISE MORE ENVIRONMENT FRIENDLY
36 ScienceRavensdown Stakeholder Review 2018
ClearTechreg is just such a breakthrough Developed in partnership with Professors Keith Cameron and Hong Di of Lincoln University ClearTechreg is an effluent treatment process that slashes the use of fresh water in dairy farming
ClearTechreg allows us to clarify effluent at the dairy shed to produce water clean enough for recyclingrdquo explains Professor Cameron ldquoItrsquos then used for washing the yard where the cows come in for milking The technology uses a coagulant often used in treating drinking water and itrsquos a very similar process The coagulant allows the little particles of soil and dung in the effluent to coalesce into larger particles which then have enough weight to sink to the bottom of a tank This means the top becomes clear enough to recycle and wash down the yardrdquo
The potential savings in water use and reduction in environmental impact are huge says Professor Cameron ldquoUsing the backing gate where the cows are waiting to go in for milking on Lincoln Universityrsquos dairy farm where we milk 555 cows we can cycle enough water every day to wash the yard completely Thatrsquos around 20000 litres recycled a day Scale that up nationwide
and we could save around 42 billion litres of water annually Thatrsquos a big numberrdquo
Making better use of water resources is not the only advantage of ClearTechreg Professor Hong Di emphasises the benefits across the board representing the sort of leap agriculture has to take to meet societyrsquos growing expectations ldquoWe cannot farm like we used to in the past so our systems need to be more precise more environmentally friendly Consumers are demanding quality food and to know that it has been produced in environmentally friendly sustainable ways The sort of technology that wersquore talking about with ClearTechreg thatrsquos a step change As well as potentially saving so much water each year you also reduce E coli leaching and phosphorus ClearTechreg shows how science can help Ravensdown and its shareholders respond and succeedrdquo
Partnerships with scientists like Keith Cameron and Hong Di are only going to be more important in the future and the bonds closer ldquoAs well as the research and development of new technologies therersquos also capability buildingrdquo says Professor Cameron ldquoIn that we train a lot of the farmers of the future at Lincoln University We also train students who go on to be
CASE
STU
DY
employees of Ravensdown A very good example is the creation of the environmental group at Ravensdown who support farmers to develop environmental plans and nutrient budgets A number of those new staff have come through training at Lincoln Universityrdquo
The search for game-changing innovations like ClearTechreg has become more determined than ever as expectations of Ravensdown and scientists themselves increase Something Professor Cameron is well aware of ldquoI think society is expecting more from scientists There are growing concerns about the environment and finding solutions to those environmental problems requires good robust science Itrsquos also why wersquore seeing greater links between research and industry to ensure that the science that gets done in the lab doesnrsquot just produce a paper thatrsquos published in an international journal it actually produces a technology that flows from the laboratory to the farm The linkage between ourselves Ravensdown and Ravensdown shareholders shows this perfectly where the investment in science creates new technologies new systems and new methods that take everyone forwardrdquo
The new technologies Ravensdown provides to shareholders often have their roots in the laboratory And sometimes itrsquos not about a new product or digital advance so much as a smarter way of doing things
Scientific breakthrough set to transform dairy effluent
To view video please visitravensdownconzintegratedreporting
37ScienceRavensdown Stakeholder Review 2018
We are committed to being at the forefront of where the physical world of farming meets the digital world Use of farm mapping software enables customers to farm smarter and accurately Nutrient management crop and livestock production all benefit from improved record keeping and performance analytics We are focussed heavily on increasing the number of customers using mapping technology and are investing in RampD to increase the range of services this software can accurately provide
Maps provide farmers oversight of their whole farm at a glance Embedded throughout the map are the records of what has been applied in detail and what the options are to improve productivity The increasing demand on farmers for managing the environment requires better record keeping and transparency Developments in automation can reduce the amount of time the farmer spends behind a desk enabling more time on the farm We believe our customers own their information and have designed HawkEyereg to enable greater collaboration with other industry partners
MAPPING TECHNOLOGY
Use of mapping technology to manage efficient use of nutrients and keep records of paddock activity
CUSTOMERS ACTIVELY USING SMART MAPS HAWKEYE DURING THE YEAR2682
Technology is a key driving force behind sector-wide improvement It opens up new opportunities new ways to track progress make decisions demonstrate performance
and make connections with end consumers Our team uses some amazing tools to enhance the service they provide and the tool ndash and the person using it ndash cannot stand still
Technology Enabling smarter farming
38 Technologies and ServicesRavensdown Stakeholder Review 2018
Technologies and Services
HawkEye is map-based software that helps farmers make smarter decisions for better farm and environmental outcomes
BENEFITS FOR FARMERS
Improved nutrient amp feed decisions
Reduced office time
Managing environmental impacts
Increased productivity
More time to farm
Licence to operate
BENEFITS FOR RAVENSDOWN
Customer collaboration
Data automation
Useful tools for all farmers
Valuable discussions
More time to add value
Stronger relationships
THE IMMEDIATE PROCESS
Support Ravensdowns core business - Nutrient pasture and crop management environmental footprint
Easier collaboration between customer and Ravensdown - Enabling our staff to deliver
Providing excellent service with efficiency - Automation of ordering spreading and online data gathering
BY PROVIDING
Farm mapping
Nutrient planning and forecasting
Pasture performance management
Product ordering and spreading
In-field tools
Test results and agronomy plan visualisation
Digital record keeping and reporting
Nutrient compliance management amp reporting
Spreading proof of placement
Farm feature amp hazards
Sharing and collaboration
Personalised support
INSIGHT TO ACTION
Coming soon
39Technologies and ServicesRavensdown Stakeholder Review 2018
USE OF AGRONOMY PLANS FOR EFFICIENT USE OF NUTRIENTS AGROCHEMICALS AND SEED
PROOF OF PLACEMENT
This enables our customers to apply the right amount of fertiliser (nutrient) Published agronomy plans are a measure of how many of our customers are using our recommendations
In addition the agronomy plans include the right agrochemical recommendation ensuring the best product and application is chosen for the health of the crop or pasture livestock and environment
All of this detail is recorded and traceable enabling a stronger story to be developed about the farm and the produce grown on it
Ravensdown takes soil test measurements and makes recommendations to farmers about where and what amount of nutrient should be applied
This forms the basis for an agronomy plan which can be produced by Ravensdown We expect this number to increase as farmers become more aware of the need for tighter control over their nutrient application
The use of GPS-enabled spreading technology enables us to measure how effectively we are recording and tracking nutrient application We aim to increase the total traceability of nutrients applied over time By recording spreading in both aircraft and groundspreading trucks we are able to capture data not only of Ravensdown fertiliser that has been applied but to provide better transparency for all users of our spreading technology This benefits all New Zealand farmers
Recently we signed an agreement with TracMap New Zealandrsquos largest provider of spreading technologies enabling us to capture a large proportion of total fertiliser tonnes spread accurately as well as agrochemical spray history Variable rate application is now possible through our investment in our Primary Growth Partnership ldquoPioneering to Precisionrdquo in hill country as well as ground spreading meaning the right product can be applied at the right rate in the right place What percentage of total tonnes applied has been applied at a variable rate will be a key benchmark indicator for us moving forward
245739RAVENSDOWN FERTILISER TONNES CAPTURED BY GPS-ENABLED PROOF OF PLACEMENT TECHNOLOGY
CUSTOMERS PERFORMED SOIL TESTS ON THEIR FARMS6448
TESTING TO IMPROVE FARM PERFORMANCE
8362
46
PUBLISHED AGRONOMY PLANS
OF CUSTOMERS HAVE BEEN PROVIDED AGRONOMY PLANS
40 Technologies and ServicesRavensdown Stakeholder Review 2018
A perfect example is the work we do with arable farmer Eric Watson of Wakanui in mid Canterbury
Eric is the Guinness World Record holder for wheat production per hectare a title he has won more than once Part of the credit comes down to the way he works with Ravensdown including his local Senior Agri Manager Dan Copland Danrsquos worked with Eric and his wife Maxine for over four years ldquoIts really something Im passionate about getting crop nutrition rightrdquo says Dan ldquoEspecially with the precision nutrient management siderdquo
The precision Eric and Dan apply to crop nutrition and soil management certainly is impressive aided by the Ravensdown technology deployed on Ericrsquos mid Canterbury land Comprehensive soil testing and smart mapping gauge the precise nutrition needs of every paddock It shows not just which paddocks require fertilising but exactly what is required and where avoiding over-application Itrsquos smart but the pace of change with accompanying expectations is fast ldquoIts very rapid developmentrdquo says Eric ldquoI think the shareholders do expect more from their fertiliser company including spreading technologyrdquo
CASE
STU
DY
Helping meet those growing expectations is our newest precision agriculture tool HawkEyereg This integrated mapping and compliance tool offers even more accuracy in measuring whatrsquos needed for optimum soil health and yield further reducing environmental impacts ldquoHawkEyereg is a decision support tool it can help with farm recording it can help with precision placementrdquo advises Dan ldquoIrsquove been with Ravensdown eight years and technology-wise itrsquos definitely come on leaps and boundsrdquo HawkEyersquos power comes from using three perspectives of pasture production imagery from the air nutrient input and pasture quantity on the ground and diagnostic status of the soil And itrsquos being made available for any farmer to use not just Ravensdown shareholders
Inevitably as technology improves so does the amount of data generated lsquoBig datarsquo as itrsquos known offers a world of possibilities but only when it can be applied in practical ways Bryan Inch our General Manager for Customer Relationships understands the risks of drowning in a sea of data ldquoTherersquos already plenty of information being captured and that will only increase in the futurerdquo says Bryan ldquoSensors on irrigators farm gates spreading trucks and
silos complement wearable technology on animals soil tests and aerial pasture scanning Itrsquos making sense of what those sensors say that matters turning data into insightful decisionsrdquo Thatrsquos why all Ravensdown technology comes with dedicated support from technical experts and field-based Agri Managers
Back on Ericrsquos farm technology has helped do more with less to the benefit of the environment and the balance sheet ldquoI think Ravensdown technology has a big role to play in helping New Zealand reduce the impact of nutrientsrdquo says Eric ldquoIt can show you shouldnt be putting so much fertiliser on here and in some cases that more needs to go on there Crops will grow better and if youre wasting nutrients youre wasting moneyrdquo
Itrsquos not just shareholders who are expecting more either something Eric is aware of ldquoI think that societys expecting more from farmers with cleaner waterways and swimmable rivers so technology will certainly have a part to play in that Theres a big need for farming to keep improving and thats what the public wants to seerdquo
As expectations grow Ravensdown has responded by developing new technologies that let us do more for our farmer shareholders
The Canterbury wheat that beat the world
To view video please visitravensdownconzintegratedreporting
THERES A BIG NEED FOR FARMING TO KEEP IMPROVING BECAUSE THATS WHAT THE PUBLIC WANTS TO SEE
41Technologies and ServicesRavensdown Stakeholder Review 2018
Employees
GovernanceRavensdownrsquos governance structure is set up to promote accountability and to
support its ability to create value in the short medium and long term It provides insight on strategy implementation and direction while supporting ethical
compliant behaviour throughout the business
42 GovernanceRavensdown Stakeholder Review 2018
Governance
Ethics
The Board of Directors has developed a Code of Business Conduct and Ethics to give effect to Ravensdownrsquos core values and to guide all employees and directors in our relationships with our stakeholders Key parts of this code include
Company Values
Our decisions and personal behaviour will at all times be consistent with our core values of
Successful co-operative ndash We put the customer at the centre of everything we do
Empowered people ndash We choose the best people keep them safe and enable them to do their best
Enduring relationships ndash We develop long-term relationships based on integrity and trust
Environmental leadership ndash We strive to lead in the field of sustainability
Driving Innovation ndash We drive the business forward by finding better solutions
These values mean that we will
Act honestly and fairly with due skill care and diligence in the interests of all of our stakeholders
Demonstrate respect for key moral principles including diversity individual rights equality and dignity
Value personal and professional integrity trustworthiness and competence
Fraud Policy
Ravensdown has a philosophy of ldquozero tolerancerdquo towards fraud both inside and outside of the company We value the integrity of our staff and recognise that they have a key role to play in the prevention detection and reporting of fraud We therefore ask them to be vigilant at all times and to report any concerns they may have at the earliest opportunity We are committed to creating and maintaining an honest open and well-intentioned working environment where people are confident to raise their concerns without fear of reprisal on a confidential basis All reported cases of fraud will be investigated
Conflict of interestRelated party transactions
Like most co-operative companies Ravensdown Limited has frequent transactions with its farming directors in the ordinary course of business All transactions are conducted on commercial terms
A Conflict of Interest Policy ensures that any real or perceived conflicts related to staff members are managed at armrsquos length
Whistle-Blowing Policy
Ravensdown is committed to providing a transparent accountable organisation and staff are encouraged to have the responsibility to report any known or suspected wrongdoing within the company Employees are encouraged to report this to their managers or directly to the CEO A 247 independent anonymous Ethics Hotline is also available where confidential information can be reported Ravensdown is committed to the protection of genuine whistle-blowers against action taken in reprisal for the making of protected disclosures
Risk Identification and Management
The company has a comprehensive risk management framework to identify assess and monitor new and existing risks Annual risk updates are performed and risk improvement plans created and acted on The Chief Executive Officer and the leadership team are required to report to the Board and Audit amp Risk Committee on high risks affecting the business and to develop strategies to mitigate these risks Additionally management is responsible for ensuring an appropriate insurance programme is in place and reviewed annually
TOP RISKS
Risk Response
Failure to embed a culture systems and processes to prevent or appropriately respond to health safety or wellbeing dangers or incidents
We have systems and processes in place to continuously track protect and take proactive actions to manage our peoplersquos health safety and wellbeing and to ensure we embed a culture which puts safety first and gives meaning and purpose for our people
Supply of key fertiliser inputs interrupted
We have enduring relationships with long-term suppliers of our key fertiliser inputs which we continue to assess and manage to ensure we can meet supply commitments to our customers
Inability to deter or recover from cyber security risks
We have robust systems and software in place to detect protect and recover from cyber security threats
Evolving government priorities affecting our industry
We have regular and meaningful engagement with various levels of government to ensure we can have proactive involvement in the legislative and regulatory changes relevant to our business
Significant Biosecurity incident affecting us or our industry
We have an MPI-approved system which ranks the majority of our imported products as a low risk through annual inspection of suppliers cleanliness of vessels sampling of products and container inspections
Losing social licence to operate We work to ensure positive and genuine engagement with all our key stakeholders and transparently report on our operational compliance good community relationships and commitment to sustainability and improvement
43GovernanceRavensdown Stakeholder Review 2018
Leading usforward
1 2 3 4 5
John runs a 22000 stock unit sheep and beef breeding and finishing operation has been on the Board since 2004 and has been Chair since February 2014 As well as running a legal practice in Marton John spent many years as a director of RACE Incorporated and of a number of farming and agricultural companies in NZ and overseas
John Henderson LLB Chair
1
Scott owns and runs a large hill country sheep and beef station at Ohura in the Central North Island and has been on the Board since 2006 Scott is a member of the NZ Institute of Directors and holds a certificate in company direction He has completed a number of governance courses and continues to prioritise professional development
Scott Gower2
TH
E B
OA
RD
44 Board and Leadership Ravensdown Stakeholder Review 2018
Board and Leadership
6 7 8 9 10
Jason is CFO of NZ Steel and a Fellow of Chartered Accountants Australia and New Zealand and has been on the Board since 2014 He is currently Chairman of TNX Limited and former Chair of the Audit Committees for Taranaki Investments Management Limited and LIC He was the former CFO of large listed and unlisted companies such as EROAD Auckland Airport PGG Wrightsons and Fonterra Ingredients
Jason Dale B Com FCA
10
Stuart farms 330ha west of Christchurch growing arable crops seed potatoes and finishing lambs and has been on the Board since 2006 and Deputy Chair since 2014 Stuart is a Nuffield Scholar and has had a number of governance roles in the industry good sector as well as not-for-profit organisations
Stuart Wright B Ag Com Deputy Chair
9
Tony runs the family dairy farming business and has been on the Board since 2004 Tony has been involved in governance at a local and national level particularly in the dairy sector for 20-plus years He was a director of the NZ Dairy Board and Kiwi Dairy Co-op before the formation of Fonterra
Tony is a Nuffield Scholar and a Chartered Fellow of the IoD
Tony Reilly B Ag Com
3
Bruce farms an 8000 stock unit cattle and sheep farm north of Napier and has been on the Board since 2015 Bruce holds a wide range of governance positions particularly in the science and environmental areas He previously spent six years on the Federated Farmers Board and was National President from 2011 to 2014
Bruce WillsB Ag Com
4
Through the companies Alpine Fresh Ltd and ViBERi NZ Ltd Tony grows for the arable vegetable and berryfruit sectors over 700 ha He has been on the Board since 2006
Currently Tony is a director of several local companies is the Chair of NZGAP and Vice-President of Horticulture NZ
Tony Howey B Ag Com
5
Kate owns a 245ha dairy farm in Dargaville and has been on the Board since 2014 Kate is also Chair of Delta Produce Co-operative Ltd and is a ministerial-appointed Council member of the Open Polytechnic of New Zealand
Kate is a Member of the IoD and has done the Company Directors Certificate as well as the Fonterra Governance Development Programme
Kate Alexander Dip Ag bus Mgmt
6
Glen is an Auckland-based entrepreneur who has been on the Board since 2007 Glen was a founding director of the Warehouse Group and was a board member there for 11 years He currently has directorships of 20 private companies across agriculture property retail and tourism sectors Glens agricultural investments include dairy beef avocado kiwifruit mushroom forestry and aquaculture
Glen Inger7
Peter owns a 190ha dairy farm located at Northope and has farming interests in Lochiel and Lorneville and has been on the Board since 2013 Peter is an Agribusiness Regional Manager for a prominent bank and has been through the Fonterra Governance Development Programme
Peter MoynihanB Ag Sc
8
45Board and Leadership Ravensdown Stakeholder Review 2018
Actions louder than words
As a leadership team we see our role as maintaining a positive culture at Ravensdown while ensuring the organisation remains agile as it faces multiple opportunities and challenges
Knowing that continual consensus rarely leads to good decision-making we hold each other to account and exchange ideas freely and honestly
Because wersquore often challenging the traditional way of doing things we will debate and offer alternative points of view
Greg CampbellChief Executive Officer
Bryan InchGeneral Manager Customer Relationships
Sean ConnollyChief Financial Officer
Mark McAtamneyChief Information Officer
LEA
DE
RSH
IP T
EA
M
46 Board and Leadership Ravensdown Stakeholder Review 2018
We seek alternative perspectives from outside the team and listen to all employees within the company throughout the year
We are here to deliver on strategic goals agreed with the Board This involves looking ahead and keeping an eye on the detail of the day-to-day
The safety and wellbeing of our team is paramount and we continue to ensure each and every employee shares this belief so they can act on it
Stephen EspositoGeneral Manager Operations
Mike WhittyGeneral Manager Supply Chain
Mike Manning General Manager Innovation and Strategy
Katrina Benedetti ForastieriGeneral Manager Culture and People
47Board and Leadership Ravensdown Stakeholder Review 2018
KE
Y
Ravensdown-owned storesRavensdown consignment storesRavensdown manufacturing Aerowork
Ravensdown aglime quarriesLime processing plantDOING MORE
Our team members are proud to be part of the community and are doing their bit for many worthy causes throughout the country
Dargaville
Pukekohe
Morrinsville
Te Awamutu
Okato
Kakaramea
Feilding
HimitangiRongotea
Masterton
Manunui
Kerepehi
Te Puke
Tirau
Supreme
Taupo
Pio Pio Broadlands
Gisborne
Wairoa
Raetihi
New Plymouth
Stratford
AuroaWaverley
TaihapeWhanganui
Rata
Severn StreetNapier Works
Waipukurau
Dannevirke
MangatainokaKoputaroa
MataGreenleaf
Te Pahu
Western Bays
Te Teko
Featherston
Taumaranui
Waharoa
Normanby
TakakaNgarua
Marlborough
NelsonBlenheim
Culverden CheviotHokitika
Stillwater
MethvenRakaia
Fairlie
Seadown
GeraldineHinds
AshburtonSouthbridge
DunsandelLeeston
Christchurch Works
White RockAmberley
Mayfield
Darfield
Rangiora
Kurow Waimate
Cromwell RanfurlyOturehua
Waikouaiti
DiptonNightcapsOtautau
Isla Bank
BluffTitiroa
Woodlands EdendaleAB Lime
WintonMcNab
Clinton
Balfour
Mossburn
Heriot
Outram
LawrenceClydevale
MiltonBalclutha
Dunedin WorksLumsden
Te Kuiti
North Oamaru
Enabling smarter farming throughout New Zealand
Registered office292 Main South Road Hornby Christchurch 8042 NZ0800 100 123ravensdownconz
Lets expect more together Give us your feedback on this website so we can improve
Connect with us facebookcomRavensdown linkedincomcompanyravensdown twittercomRavensdownNZ ravensdownconzintegratedreporting
insightcreativeconz
RA
V026
EXPECT MORE TO COME gt
ravensdownconz
CO
LLAB
ORA
TION INN
OV
ATI
ON
INTEGRATION
BUY SHIP
MAKE STORE
BUILDINGTRUST
MEASURE MAP MONITOR
TEST ADVISE
PRECISION APPLICATION
TRAINING AND DEVELOPMENT USE AND DEVELOP
TECHNOLOGY
RESEARCH ACTIVITIES
How we define and create value
RESOURCES
EXTERNAL FACTORSACTIVE GOVERNANCE AND RISK MANAGEMENT
HUMAN CAPITAL
FINANCIAL CAPITAL
MANUFACTURED CAPITAL
INTELLECTUAL CAPITAL
NATURAL CAPITAL
SOCIAL AND RELATIONSHIP CAPITAL
18 Business ModelRavensdown Stakeholder Review 2018
VALUE CREATED
REDUCED ENVIRONMENTAL IMPACTS (see pages 23-25)
ENGAGED STAFF IN A SAFER ENVIRONMENT (see pages 30-33)
ECONOMIC RETURNS (see pages 16-17)
STRONGER COMMUNITIES (see page 25)
OPTIMISED VALUE FROM THE LAND (see pages 26-29)
RELIABLE SUPPLY OF QUALITY AGRI-PRODUCTS (see pages 26-29)
LEADING TECHNOLOGY SCIENCE AND INFORMATION (see pages 34-41)
TO ENABLE SMARTER FARMING FOR A BETTER
NEW ZEALAND
KA PŪKEKOTIA A RONGOMĀTĀNE KA POHO
KERERŪ A AOTEAROA
19Business ModelRavensdown Stakeholder Review 2018
Why wersquore here
HOW WE DELIVER ON THAT PURPOSE
We provide the products expertise and technology to help farmers reduce environmental impacts and optimise value from the land
New Zealand exports 95 of the food that it grows This can be seen as a net export of the nutrients embedded in the food because plants have extracted what they need from the soil Ravensdown helps return those key nutrients by supplying the essential elements that all plants whether eaten by humans or livestock need to grow
As a farmer-owned co-operative our commitment as nutrient efficiency specialists is to enable our customers to supply the necessary amount of nutrients ndash no more no less ndash and help minimise losses for the benefit of the farm and the environment This takes the form of services like those listed on the opposite page
WHERE ARE WE PRIORITISING
Quality agri-products such as Kiwi-made superphosphate imported fertilisers aglime animal health seeds and agrichemicals are the backbone of our product offering
Certified nutrient management advisors and environmental consultants are backed up with cutting-edge technologies Special aerial cameras that can assess soil nutrients remotely or software that shows where best to tackle potential phosphate run-off are just two examples
Science is the foundation for all our advice and innovation We invest in research and collaboration with universities and Crown Research Institutes supporting knowledge-sharing conferences and publish papers in peer reviewed journals
Enabled people are the most effective people In a fast-changing sector we focus on the ability of our teams to adjust and respond so they can help get the job done
Trusted and leading is how we set out to be seen We know that nothing less than doing the right thing day in day out is the best way to achieve this
Our stakeholders want to create a better New Zealand and we see our role as helping them
achieve that by enabling smarter farming
Smarter farming can deliver stronger rural communities reduced environmental impacts and growing prosperity for the country as a whole
Smarter farming is about challenging all aspects of farming knowing improvements are always possible and definitely needed
We canrsquot help with smarter farming without working smarter ourselves We need to keep innovating and changing so that we can continue to walk the talk
20 Strategic FrameworkRavensdown Stakeholder Review 2018
Strategic Framework
In developmentExisting Service
KE
Y
DIAGNOSTIC AND PREDICTIVE TOOLS Analytical Research Laboratories
Physical test results for soils and plants measure levels and validate predictive models
Robust models Predictive tools improve decision making about phosphate-loss mitigation or nitrogen use efficiency
Aerial sensing Scanning soil nutrient levels and vegetation from aircraft
ADVISORY SERVICES Nutrient Budgets and
good farming practice On-farm certified advisors who maximise nutrient use efficiency
Environmental Impact Advice Largest team in NZ specialising in farm environment planning and mitigating farm impacts
WATER MITIGATION ClearTechreg
Dairy effluent treatment system that could reduce fresh water use by 17000 Olympic-sized swimming pools a year
Integrated Catchment Management A collaborative multi-discipline approach to environmental management at a catchment level
APPLICATION AND PLANNING IntelliSpreadreg
Computer-controlled topdressing aircraft doors adjust spreading rate and avoid sensitive areaswaterways
Precision spreading GPS guided certified groundspreaders reduce risk of under- or over-application of nutrients
Precision blending Smart fertilisers including N-Protect with coating that reduces gaseous emissions
HawkEyereg Visual mapping and decision-making tool that brings all information and records together
How our services reduce environmental impacts
21Strategic FrameworkRavensdown Stakeholder Review 2018
88 SPENT ON DIRECT PURCHASES FROM LONG-TERM PARTNERS WITH SUPPLY CONTRACTS
ENGAGEMENT SURVEY
LONG TERM PARTNERS WITH SUPPLY CONTRACTS
Ravensdown our key suppliers and ultimately our customers benefit from our strategy to have long-term relationships
When partner and preferred supplier performance is high we reward that with our loyalty and ongoing business Expectations are clear and measures are in place so we can provide detailed feedback where we would like improvements to be made With a select few partners we are able to have a deeper multi-levelled relationship and collaborate in areas other than the day-to-day business
Trust is at the heart of long-term relationships We work hard on that with our key suppliers We will be seeking more direct feedback on our performance and to see what we can do to cement our aspiration to be ldquocustomer of choicerdquo for these suppliers We will continue to collaborate internally and with our supply partners to bring new technologies and innovations to life in our pursuit of smarter farming
We survey our staff on a variety of topics as a way to understand where we are doing well and areas to work on
Conducting our survey through Aon Hewittrsquos lsquoBest Employerrsquos Programme allows us to be measured against the best rated employers in Australia and New Zealand
Our goal is to be one of the top five employers of choice and the trends behind these surveys are one important indication of whether we are on track
Our overall engagement lifted 2 across the company to see us meeting the threshold for the ANZ Top Quartile of Aon Hewittrsquos Best Employers
5040
30
20
100
80
6070
90100
Bottom Quartile
Top Quartile
2018 ENGAGEMENT SCORE(2017 66)
68
Moderate Zone
Earning the right to lead
Ravensdown has many stakeholders Customers employees suppliers neighbours ndash all expect us to continue to do what we said we will do Building a resilient relevant business
is a strategic priority and of course this means change Throughout this change we will track our carbon footprint staff morale and customer goodwill
22 Trusted and LeadingRavensdown Stakeholder Review 2018
Trusted and Leading
Over time measures will be expressed as total tonnes of carbon dioxide (CO2) and CO2 per unit of output such as fertiliser tonnage
Mine to Port is the energy used in the transfer of materials from the source mine or plant to the Ravensdown ship
More than three quarters of our emission profile is represented by shipping As a ship charterer we look forward to the carbon reduction commitments being made by the international shipping industry becoming a reality
Manufacturing and distribution includes ship-to-store emissions in New Zealand and domestic operations Because the process of manufacturing superphosphate generates electricity our three acid plants can contribute electricity to the national grid
This electricity counts as a credit to our emissions profile The category also includes coal used in lime drying and fuels for New Zealand distribution to the stores network Aerial spreading entails the aerial operations that are controlled by Ravensdown
As a signatory to the Sustainable Business Councilrsquos Climate Leaders Coalition Ravensdown will actively seek to monitor reduce and report on its carbon footprint
The greenhouse gas inventory currently excludes all Joint ventures and C-Dax Limited
Limited assurance has been provided for our greenhouse gas emissions inventory by Ernst amp Young New Zealand Limited The Limited assurance statement is available in our integrated reporting website httpsintegratedreportingravensdown conzcontentdownloadsAssuranceReportpdf
154407 tCO2e
TOTAL CARBON FOOTPRINT 2017
MINE TO PORT501 tC02e
INTERNATIONAL SHIPPING117579 tC02e
AERIAL SPREADING5215 tC02e
MANUFACTURINGAND DISTRIBUTION31112 tC02e
Carbon footprint For the 2017 calendar year Ravensdown has compiled its first carbon footprint report focusing initially on its
own operations rather than upstream or downstream activities of its suppliers or users of its products
23Trusted and LeadingRavensdown Stakeholder Review 2018
There were four breaches of resource consents or general environmental rules in 201718
1 Hinds store had a non-compliance letter after Environment Canterbury reviews of consent compliance in February 2018 It related to aspects of a 2008 consent that had not been fully implemented By April the site was compliant with its resource consent
2 Christchurch Works is in the Hayton Stream catchment The City Council holds a stormwater consent with Environment Canterbury An infringement notice and fines totalling $1500 were incurred for a stormwater escape incident that the company reported
3 Napier Works ndash on 30 May 2018 a hole developed in a fibreglass pipe carrying acidic scrubber liquor from the manufacturing process The pipe was close to the main road Clean up of the four- minute emission entailed shutting the road for 35 hours Drains were protected and clean-up liquid was returned to the plant
4 Napier Works ndash in the April 2018 acid plant start up the company notified the Hawkersquos Bay Regional Council that it had breached National Environment Standards for sulphur dioxide emissions to air The short-lived breach has been addressed by venting to a higher point In relation to the incident an infringement notice and an abatement notice were issued in July 2018
In addressing a noncompliance letter from last year the Timaru store and Environment Canterbury have been working closely on understanding stormwater and seepage-related issues including isotopic testing currently underway
EMISSIONS OVER THREE SITES
Across our manufacturing sites we have reported on our atmospheric emissions for over 18 years We monitor state any breaches and record any interventions
Full details by site can be seen in the Operations Environmental Report 2018 on the company website
00
05
10
15
20
2014 2015 2016 2017 2018
kg S
O2
tonn
e su
per
0000
0001
0002
0003
0004
0005
0006
2014 2015 2016 2017 2018
kg F
ton
ne su
per
STACK FLUORIDE DISCHARGED TO AIR (KG F PER TONNE OF FERTILISER MANUFACTURED)
SULPHUR DIOXIDE DISCHARGED TO AIR (KG SO2 PER TONNE OF FERTILISER MANUFACTURED)
2419 2220172018 2016
NET PROMOTER SCOREreg
MORE PRECISION BLENDING
The co-operativelsquos two precision blending plants allow high quality blends to be made for specific farm requirements
At the Christchurch precision blending plant proof of the benefits on the new Surflex technology can be seen in the statistics on blend accuracy Blends were dispatched with an average variation from that ordered weight of only -006 with a tight standard deviation of the variation at 104
Customers continue to show trust in Ravensdown through their likelihood to recommend us to a friend or colleague
The Net Promoter Scorereg taken from our annual Customer Satisfaction Survey showed 42 promoters against 23 detractors The 2018 score was comparable to our long-term average but fell from 2017 which was a year of growing customer service expectations and some known service issues
Engagement with our stakeholders is a vital part of our efforts to learn what matters to them and deliver on that
Images on opposite page1 Environmental consultant John Holmes gets his hands dirty
at one of the Lend a Hand days Each employee was given a volunteer day to help out in a local community
2 Chief Scientific Officer Dr Ants Roberts leads the children of Pukekohe into the local soils
3 Agri Manager Rei Marumaru is on hand as a shareholder takes a virtual reality tour around the company
4 Technical Development Manager Mike White presents to a delegation from Precision Agriculture Association of New Zealand
5 Open days throughout our manufacturing sites attracted plenty of neighbourly interest
6 A suppliers cargo is scrutinised as part of Ravensdownrsquos robust biosecurity system
7 General Manager Innovation and Strategy Mike Manning talks nutrient management and good farming practices with Minister for Primary Industries Damien OrsquoConnor
8 Our staff at Analytical Research Laboratories took delivery of two robots this year
9 New Zealand Dairy Industry Awards (winners shown) FMG Young Farmer Contest and Agri Women Development Trust were the largest sponsorships in a portfolio that included hundreds of organisations
24 Trusted and LeadingRavensdown Stakeholder Review 2018
1
4
6
8
5
7
9
2 3
25Trusted and LeadingRavensdown Stakeholder Review 2018
The Fertmark programme was set up in 1992 to give New Zealand farmers confidence in the chemical quality of fertiliser and associated claims The scheme is managed by the farmer controlled Fertiliser Quality Council
Ravensdown has the highest number of Fertmark product registrations of any company These products are independently audited every six months
All agricultural compounds require authorisation under the ACVM Act 1977 either by registration or by exemption
FERTMARK STANDARDS
OF ALL ANIMAL HEALTH AND AGCHEM PRODUCTS ARE EITHER REGISTERED OR APPROVED BY EXEMPTION SO MEET ACVM REQUIREMENTS
938 932
939971
OF RAVENSDOWN FERTILISER TONNAGE SOLD HAD FERTMARK REGISTERED COMPONENTS
OF RAVENSDOWN LIME TONNAGE SOLD WAS FERTMARK REGISTERED
20172018 2016-17
2016-17
100
20172018
Products that fuel food creation
Whether itrsquos fertiliser lime seed agchem or animal health products farmers and growers need products that are fit for purpose suitable for New Zealand conditions and available when needed With so many moving parts and interactions across a global supply chain
wersquore determined to keep getting it right
26 Quality Agri-ProductsRavensdown Stakeholder Review 2018
Quality Agri-Products
Particle sizing distribution
Particle size is a crucial quality metric The ideal sized granule will improve coverage and spreading efficiency and reduce dust Some variation is needed but either extreme will have implications for the environment and for precision spreading
As indicated from the graphs Ravensdown have set a target particle-sizing band for each product (superphosphate 05 mm to 56 mm and urea 2 mm to 48 mm) The target is to ensure that we provide high quality products and Ravensdown continues to improve our focus on achieving ideal particle sizing
SUPERPHOSPHATE PRODUCT SIZING 2015 - 2018
UREA PRODUCT SIZING 2015 - 2018
Band 2015 - 2016 2016 - 2017 2017 - 2018
KE
Y
05mm0mm 1mm 14mm 2mm 28mm 4mm 48mm 56mm 67mm0
10
20
30
40
50
60
70
80
90
100
Cum
ulat
ive
P
assi
ng
Target setting05mm0mm 1mm 14mm 2mm 28mm 4mm 56mm 67mm
0
10
20
30
40
50
60
70
80
90
100
Cum
ulat
ive
P
assi
ng
Target setting
27Quality Agri-ProductsRavensdown Stakeholder Review 2018
In addition to our low-risk import scheme we periodically assess preferred suppliers against criteria including
Ethics and alignment to our Supplier Code of Conduct Delivery performance Collaboration Meeting quality specifications quality improvements Innovation
Ravensdown continues to develop enduring relationships that deliver long-term sustained value to both parties We will increase our focus on performance and relationship management A few key supplier partnerships will be further nurtured and collaboration will be at the heart of this We will review and modify our evaluation criteria to place more emphasis on sustainability
We continue to work with our suppliers to address opportunities to improve product quality one of which is improving the management of product through our own supply chain in a consistent manner
Ravensdown has invested in independent annual audits of bulk fertiliser suppliers for over five years Our system meets the highest standards approved by MPI and ensures consistent quality and low risk biosecurity
Fertiliser annual audit
Quality and biosecurity check
External independent verification authority
Our entire supply chain from source is independently audited annually and assessed as a low-risk biosecurity threat and each shipment follows strict criteria This includes stringent inspection of shipsrsquo holds prior to loading This means that when the vessel reaches New Zealand it can commence discharging straight away While there is additional cost at the load port this is in the main offset by not having to wait in New Zealand prior to discharging
Ravensdown will continue to invest in our annual supply chain audits to ensure we have low risk sourcing and consistent high-quality product We understand the importance so take all measures to mitigate biosecurity risk to New Zealand As we identify new suppliers we will ensure we qualify them to the same high standards
From time to time we import product from an alternate supplier either as a trial or to meet unexpected seasonal demand In these circumstances we liaise closely with MPI and product is subjected to normal MPI clearance procedures at the New Zealand border This year we imported urea and RPR in this way accounting for 3 of our total imported volume
OF BULK IMPORTS ARE LOW RISK (201617 100)97
LOW-RISK IMPORTS AND BULK VESSEL QUALITY
BULK VESSEL FERTILISER IMPORTED MET OUR SPECIFICATION FOR PHYSICAL AND CHEMICAL QUALITY (201617 95)94
85 OF INTERNATIONAL SUPPLIERS PERFORMANCE IS EVALUATED
Quality of products are assured through a continuous improvement culture a long-term programme of investment and systematic development by a team of technical operations and process engineers at each of the three plants
INVESTMENT IN INFRASTRUCTURE
Major projects are organised centrally to mitigate risk Improvements to the store network such as roofs and doors as well as conveying blending and loading systems all improve the quality of the product used by spreaders and farmers
INVESTED IN OPERATIONS AND STORES (201617 ndash $302M)
$216m
28 Quality Agri-ProductsRavensdown Stakeholder Review 2018
CASE
STU
DY
Producing quality food for humans or livestock demands quality inputs And thatrsquos the driving passion of Ravensdown Procurement Manager Chad Gillespie
Chadrsquos been with us for more than six years on a mission to deliver consistent ndash and ever-improving ndash product quality ldquoIt really starts with understanding the customer needs and then selecting the best product suppliersrdquo advises Chad ldquoSo wersquove worked hard on developing a clear evaluation criteria Then itrsquos important to keep monitoring and providing feedback including at least two face-to-face meetings a yearrdquo
With suppliers located around the globe Chad and his team travel frequently But proper oversight is essential when products have long journeys to market ldquoA typical example is ureardquo says Chad ldquoIt comes from Saudi Arabia where it goes to a port store facility Well send a vessel to get loaded then it takes around 30 days to transit to New Zealand but the journey is far from over When it arrives it typically discharges into three to five port stores Itrsquos put into hoppers using the ships cranes then onto trucks and sent to stores From there it may be bagged up blended coated or loaded as a straight product onto another truck and taken to farm Or it could go to another market store before being sent out onto farmrdquo
Maintaining product quality during all this is a constant challenge ldquoUntil now monitoring at sea has mostly been confined to checking
WErsquoRE ALL ABOUT PRECISION AGRICULTURE AND THAT DEMANDS CONSISTENT QUALITY
sailing progress via GPSrdquo says Chad ldquoBut soon well be installing data loggers in shipsrsquo holds recording things like temperature and humidity during transit
ldquoWhen product is handled its all about retaining the physical characteristics and not introducing any contaminantsrdquo he adds ldquoOur logistics and stores people are focussed on providing the best storage and handling to minimise crushing of granules and to ensure no external moisture is introduced Stock rotation is also important Urea is a very challenging product that can take in and expel moisture easilyrdquo
Product characteristics arenrsquot the only challenges facing Chadrsquos team More is expected across the board ldquoFarmers always expect that the product will actually do its job But I think more recently theres an expectation that well develop solutions to help with their environmental challengesrdquo he says ldquoOne of our values is putting the customer at the centre of everything we do We also have some pretty clear priorities including our focus on product quality In itself it will help farmers with environmental challenges Wersquore all about precision agriculture and that demands consistent qualityrdquo That precision helps farmers get optimal yield with lower inputs helping meet consumer expectations of quality food
produced with lower environmental impact Our N-Protectreg coated urea can help to lower environmental impact
Another challenge one frequently in the public eye is biosecurity ldquoMinimising biosecurity risk has been a priority in Ravensdown for over six years nowrdquo says Chad ldquoWith time and effort weve developed a very robust system in terms of fertiliser importation involving supplier audits every yearrdquo
More collaboration and engagement also figure in Chadrsquos quality quest ldquoTo improve product quality we need suppliers on-side as well as neighbours the wider community local authorities and most importantly our peoplerdquo
Elsewhere its about more direct control One example being Ravensdown Shipping Services ldquoOur shipping joint venture helps source efficient vessels that are fit for purpose So we can be sure theyrsquore reliable they turn up on time and most importantly theyre cleanrdquo
Collaborative relationships empower our people and suppliers to be open and pay greater attention to detail At Ravensdown ensuring the highest product quality means more is expected of our people than ever before Itrsquos a challenge theyrsquore more than up to
The many challenges of delivering a quality product
To view video please visitravensdownconzintegratedreporting
29Quality Agri-ProductsRavensdown Stakeholder Review 2018
43
53
REPORTED HAZARDS AND INCIDENTS ASSESSEDINVESTIGATED WITHIN 48 HOURS
CORRECTIVE ACTIONS TO MANAGE HAZARDS AND INCIDENTS COMPLETED ON TIME (ON OR BEFORE THEIR DUE DATE)
We have set two key performance measures to ensure that we manage our hazards and incidents in a timely manner These measures have been chosen because they build trust in the system Timely assessment and management encourages people to report issues as they know they will be promptly addressed
The jump towards our 2019 target is expected because of changes made to the ways in which incidents are reported and escalated up through management levels Data on overdue hazard assessments will also be available
Corrective actions are determined to manage hazards and incidents to protect people from harm Corrective actions were taken in the majority of cases ndash often this was done immediately without the need to raise a formal corrective action All actions relating to serious hazards or incidents will be completed on time
HAZARD AND INCIDENT MANAGEMENT
TARGET 2019
TARGET 2019
201718
201718
gt90
gt90
1234
REPORT
HAZARD AND INCIDENTS 4 STEP APPROACH
ASSESS THEIR RISK
IMPLEMENT CORRECTIVE PREVENTATIVE ACTIONS
CHECK ACTIONS ARE EFFECTIVE
Reporting 201617 201718
LTI 3 8Medical Treatment 33 33
Restricted Duty 1 2First Aid 18 36
Property damage 85 88Close Calls 80 88Hazards 90 104
A broad strategy is in place intended to manage risks to health and safety of our people and others
For this report we include metrics on proactive hazard management incident reporting and corrective action
HEALTH SAFETY AND WELLBEING
People with ambition for better
Over 642 employees and many more contractors make up a powerful extended team Collective wisdom is put to a common purpose New insights are built every day But enabling people takes constant focus and a positive safety oriented culture
30 Enabled PeopleRavensdown Stakeholder Review 2018
Enabled People
Lost time amp recorded injury frequency rates
At Ravensdown we genuinely care about the safety and wellbeing of our people and our extended family throughout the community
Rolling 12 monthly LTIFR is a calculation used to measure the average number of lost-time injuries (those injuries that are serious enough to require time off work) over the past 12 months The average has decreased from 148 to 123 representing a 162 decrease
This is because of a more proactive approach to identifying and managing hazards and encouraging reporting of incidents and close calls so that they can be investigated to prevent a recurrence and subsequent injury
Rolling 12 monthly TRIFR is a calculation used to measure the average number of recordable injuries (those injuries that are serious enough to require medical attention or more) over the past 12 months The average has been increasing from June 17 as a result of an increase in the number of recordable injuries being reported The majority of these injuries have been minor injuries that may not previously have been recorded
Reporting all incidents (injury and close calls non-injury) is an important part of our strategy as it allows us to work together to investigate and implement measures to prevent a recurrence
85162
LTIFR
TRIFR
DECREASE FROM 2016 TO 2018
DECREASE FROM 2016 TO 2018
ROLLING 12 MONTH TRIFR(TOTAL RECORDABLE INJURY FREQUENCY RATE)
ROLLING 12 MONTH LTIFR(LOST TIME INJURY FREQUENCY RATE)
Jun 16 Dec 16 Jun 17 Dec 17 May 18
No
of T
RIs
per 2
00
00
0 m
an-h
ours
0
2
4
6
8
10
Jun 16 Dec 16 Jun 17 Dec 17 May 18
No
of LT
Irsquos p
er 2
00
00
0 m
an-h
ours
0
1
2
31Enabled PeopleRavensdown Stakeholder Review 2018
STAFF TURNOVER
DIVERSITY TRAINING SPEND
LIVING WAGE
A drive to deliver personalised structured and focussed training programmes is now supported by a new Learning Management System We can ensure staff are fully able to do their jobs for the benefit of our stakeholders and can develop our people for future opportunities
Ravensdown will continue to monitor the living wage as it develops and ensure all permanent staff are paid at or above the NZ living wage
FEMALE MALE
31 69
When it comes to gender mix the focus is on active monitoring training to tackle conscious and unconscious bias and recruiting the best person for the role
PERMANENT EMPLOYEES ARE PAID AT OR ABOVE THE NZ LIVING WAGE100
$800kSPENT ON TARGETED TRAINING AND DEVELOPMENT 201718
(201617 $1M SPENT ON TRAINING AND DEVELOPMENT)
201718(201617 8)11
Average turnover for 5 years is 88
Our stakeholders can be confident that the knowledge advice and service they receive is from stable engaged staff ensuring consistency of service and knowledge
GENDER
AGE
lt40 40-59 gt590
10
20
30
40
50
60
32 Enabled PeopleRavensdown Stakeholder Review 2018
CASE
STU
DY
To view video please visitravensdownconzintegratedreporting
While Ravensdownrsquos advanced technology often takes the limelight itrsquos Ravensdown people who are driving smarter farming every day
Few realise Ravensdown has the largest number of Certified Nutrient Management Advisors in New Zealand
This is no accident ndash rather a carefully designed plan to attract the very best graduates and enable them through training clear career pathways and stewardship in the field
At the Ravensdown store in Tirau 24-year-old Taylor Bailey is an impressive example of how the Ravensdown Development Programme is enabling success for a new generation of agri managers Coming from a well-known dairy farming family in Mahoe Taranaki farming is very much in Taylorrsquos blood Like many of our graduates Taylor came from Massey University where she completed a Bachelor of Agri Commerce ndash majoring in farm management
Soon after Taylor was invited to join the Ravensdown Development Programme and spent eight months in Christchurch where she studied Fert 101 Animal Health and Agronomy Recently shersquos completed the intensive Advanced Certified Nutrient Management Course through the New Zealand Fertiliser Association
Smart farming is hitting the ground running
and Massey University The final part was completing her farmer reports to become a Certified Nutrient Advisor
At this young age the achievement is impressive but Taylor is by no means alone The entire focus of the Ravensdown Development Programme scheme is to produce a well-prepared and enabled future generation of on-farm advisors who can deliver first-rate knowledge on fertiliser animal health and agronomy from the get go
Taylor knows todayrsquos farmers are expecting far more and Ravensdown is responding ldquoCustomers are definitely expecting more of advisors Weve got a wide range of products and services that we provide so we need to be definitely well-skilled in those areasrdquo says Taylor
But as any farmer will testify you canrsquot learn everything from a book so Taylor meets farmers attends local discussion groups and keeps up to date on the latest environmental issues
ldquoWere no longer just a fert rep these days Were also giving advice and recommendations around agri-chemicals
seed products and animal health Theres a lot more environmental scrutiny on farmers so we need to be up with regulations specifically with the fertiliser side of thingshelliprdquo
Always driven Taylor also enjoys the support she gets from her North Island team and the expert agronomists and animal health technical managers who give her the extra confidence and motivation to always do more for her clients
Of course this notion of a well-educated and empowered new generation is not without economic value ldquo It definitely benefits shareholders People are coming into jobs up to speed and with a greater understanding of the whole farm systemrdquo says Taylor
Being part of the new generation that will drive change and smarter farming is something Taylor relishes She also has a few changes shelsquod like to see
It would be great to see farm owners involving employees in the decision-making processes they face such as meetings to discuss their seasonal fertiliser plans Sharing knowledge is a really powerful thing and in turn will result in a more skilled industry
WErsquoRE NO LONGER JUST A FERT REP THESE DAYS
33Enabled PeopleRavensdown Stakeholder Review 2018
Game changing science
Science and research are the reasons why Ravensdown is seen as a nutrient efficiency specialist Our investment in RampD and partnerships with universities mean ideas
with game-changing potential can be explored But it is our field-based team and the customers who trust their advice that take the ideas and turn them into a better reality
Description
Value
Collaboration
Status
Future expectation
Treats dairy effluent ndash enabling water recycling and increased effluent storage capability
The technology produces lower volumes of effluent enabling enhanced utility of storage and use Significant volumes of water are available for recycling
Lincoln University
Public announcement of pilot project was made on 3 May 2018
Canterbury is the first region for ClearTechreg release followed by the major dairy regions
Remote sensing of the nutrient status of soils
Fast and efficient method to produce layers of data from a single flight including soil fertility vegetation type and a digital surface map at a square-meter level
Massey University
AgResearch
We are at the end of year 5 of the seven-year programme Project extension to cover North Canterbury and Southland means 90 percent coverage for New Zealand hill country
Commercial delivery of current and emerging scanning technologies
AIR SCANreg
34 ScienceRavensdown Stakeholder Review 2018
Science
Description
Value
Collaboration
Status
Future expectation
Models phosphorus and sediment losses at farm and catchment scale
The model allows the identification and materiality of farm nutrient and sediment critical source areas and the efficacy of mitigations
Victoria University of Wellington
Undergoing field verification In development end of this year
Expect to be used mainly by Ravensdown Environmental consultants in catchment studies in collaboration with Beef and Lamb and regional councils
Models nutrient balances including nitrogen loss estimates at a farm scale
Models farm system nutrient cycling and the consequential nutrient losses Focus on outputs maintains farming flexibility and innovation This world-class model allows farm system scenarios to be compared to a baseline
AgResearch
Plant amp Food
Landcare Research
Overseer Limited
Widespread adoption with ongoing upgrades
Expect to see an increased uptake nationally as farm systems changes are required to comply with emerging regulations on nutrient losses
Description Enables trust through evidence ndash fertiliser released at the right place at the right rate
Value Technology-enabled aircraft allow fertiliser plans to be accurately delivered by electronic instruction Farmers can trust their fertiliser investment is applied as intended with proof of release records available
Status 4 Planes in operation
Future expectation
6 capable aircraft by May 2019
Ravensdown has an ownership interest
reg
35ScienceRavensdown Stakeholder Review 2018
WE CANNOT FARM LIKE WE USED TO IN THE PAST SO OUR SYSTEM NEEDS TO BE MORE PRECISE MORE ENVIRONMENT FRIENDLY
36 ScienceRavensdown Stakeholder Review 2018
ClearTechreg is just such a breakthrough Developed in partnership with Professors Keith Cameron and Hong Di of Lincoln University ClearTechreg is an effluent treatment process that slashes the use of fresh water in dairy farming
ClearTechreg allows us to clarify effluent at the dairy shed to produce water clean enough for recyclingrdquo explains Professor Cameron ldquoItrsquos then used for washing the yard where the cows come in for milking The technology uses a coagulant often used in treating drinking water and itrsquos a very similar process The coagulant allows the little particles of soil and dung in the effluent to coalesce into larger particles which then have enough weight to sink to the bottom of a tank This means the top becomes clear enough to recycle and wash down the yardrdquo
The potential savings in water use and reduction in environmental impact are huge says Professor Cameron ldquoUsing the backing gate where the cows are waiting to go in for milking on Lincoln Universityrsquos dairy farm where we milk 555 cows we can cycle enough water every day to wash the yard completely Thatrsquos around 20000 litres recycled a day Scale that up nationwide
and we could save around 42 billion litres of water annually Thatrsquos a big numberrdquo
Making better use of water resources is not the only advantage of ClearTechreg Professor Hong Di emphasises the benefits across the board representing the sort of leap agriculture has to take to meet societyrsquos growing expectations ldquoWe cannot farm like we used to in the past so our systems need to be more precise more environmentally friendly Consumers are demanding quality food and to know that it has been produced in environmentally friendly sustainable ways The sort of technology that wersquore talking about with ClearTechreg thatrsquos a step change As well as potentially saving so much water each year you also reduce E coli leaching and phosphorus ClearTechreg shows how science can help Ravensdown and its shareholders respond and succeedrdquo
Partnerships with scientists like Keith Cameron and Hong Di are only going to be more important in the future and the bonds closer ldquoAs well as the research and development of new technologies therersquos also capability buildingrdquo says Professor Cameron ldquoIn that we train a lot of the farmers of the future at Lincoln University We also train students who go on to be
CASE
STU
DY
employees of Ravensdown A very good example is the creation of the environmental group at Ravensdown who support farmers to develop environmental plans and nutrient budgets A number of those new staff have come through training at Lincoln Universityrdquo
The search for game-changing innovations like ClearTechreg has become more determined than ever as expectations of Ravensdown and scientists themselves increase Something Professor Cameron is well aware of ldquoI think society is expecting more from scientists There are growing concerns about the environment and finding solutions to those environmental problems requires good robust science Itrsquos also why wersquore seeing greater links between research and industry to ensure that the science that gets done in the lab doesnrsquot just produce a paper thatrsquos published in an international journal it actually produces a technology that flows from the laboratory to the farm The linkage between ourselves Ravensdown and Ravensdown shareholders shows this perfectly where the investment in science creates new technologies new systems and new methods that take everyone forwardrdquo
The new technologies Ravensdown provides to shareholders often have their roots in the laboratory And sometimes itrsquos not about a new product or digital advance so much as a smarter way of doing things
Scientific breakthrough set to transform dairy effluent
To view video please visitravensdownconzintegratedreporting
37ScienceRavensdown Stakeholder Review 2018
We are committed to being at the forefront of where the physical world of farming meets the digital world Use of farm mapping software enables customers to farm smarter and accurately Nutrient management crop and livestock production all benefit from improved record keeping and performance analytics We are focussed heavily on increasing the number of customers using mapping technology and are investing in RampD to increase the range of services this software can accurately provide
Maps provide farmers oversight of their whole farm at a glance Embedded throughout the map are the records of what has been applied in detail and what the options are to improve productivity The increasing demand on farmers for managing the environment requires better record keeping and transparency Developments in automation can reduce the amount of time the farmer spends behind a desk enabling more time on the farm We believe our customers own their information and have designed HawkEyereg to enable greater collaboration with other industry partners
MAPPING TECHNOLOGY
Use of mapping technology to manage efficient use of nutrients and keep records of paddock activity
CUSTOMERS ACTIVELY USING SMART MAPS HAWKEYE DURING THE YEAR2682
Technology is a key driving force behind sector-wide improvement It opens up new opportunities new ways to track progress make decisions demonstrate performance
and make connections with end consumers Our team uses some amazing tools to enhance the service they provide and the tool ndash and the person using it ndash cannot stand still
Technology Enabling smarter farming
38 Technologies and ServicesRavensdown Stakeholder Review 2018
Technologies and Services
HawkEye is map-based software that helps farmers make smarter decisions for better farm and environmental outcomes
BENEFITS FOR FARMERS
Improved nutrient amp feed decisions
Reduced office time
Managing environmental impacts
Increased productivity
More time to farm
Licence to operate
BENEFITS FOR RAVENSDOWN
Customer collaboration
Data automation
Useful tools for all farmers
Valuable discussions
More time to add value
Stronger relationships
THE IMMEDIATE PROCESS
Support Ravensdowns core business - Nutrient pasture and crop management environmental footprint
Easier collaboration between customer and Ravensdown - Enabling our staff to deliver
Providing excellent service with efficiency - Automation of ordering spreading and online data gathering
BY PROVIDING
Farm mapping
Nutrient planning and forecasting
Pasture performance management
Product ordering and spreading
In-field tools
Test results and agronomy plan visualisation
Digital record keeping and reporting
Nutrient compliance management amp reporting
Spreading proof of placement
Farm feature amp hazards
Sharing and collaboration
Personalised support
INSIGHT TO ACTION
Coming soon
39Technologies and ServicesRavensdown Stakeholder Review 2018
USE OF AGRONOMY PLANS FOR EFFICIENT USE OF NUTRIENTS AGROCHEMICALS AND SEED
PROOF OF PLACEMENT
This enables our customers to apply the right amount of fertiliser (nutrient) Published agronomy plans are a measure of how many of our customers are using our recommendations
In addition the agronomy plans include the right agrochemical recommendation ensuring the best product and application is chosen for the health of the crop or pasture livestock and environment
All of this detail is recorded and traceable enabling a stronger story to be developed about the farm and the produce grown on it
Ravensdown takes soil test measurements and makes recommendations to farmers about where and what amount of nutrient should be applied
This forms the basis for an agronomy plan which can be produced by Ravensdown We expect this number to increase as farmers become more aware of the need for tighter control over their nutrient application
The use of GPS-enabled spreading technology enables us to measure how effectively we are recording and tracking nutrient application We aim to increase the total traceability of nutrients applied over time By recording spreading in both aircraft and groundspreading trucks we are able to capture data not only of Ravensdown fertiliser that has been applied but to provide better transparency for all users of our spreading technology This benefits all New Zealand farmers
Recently we signed an agreement with TracMap New Zealandrsquos largest provider of spreading technologies enabling us to capture a large proportion of total fertiliser tonnes spread accurately as well as agrochemical spray history Variable rate application is now possible through our investment in our Primary Growth Partnership ldquoPioneering to Precisionrdquo in hill country as well as ground spreading meaning the right product can be applied at the right rate in the right place What percentage of total tonnes applied has been applied at a variable rate will be a key benchmark indicator for us moving forward
245739RAVENSDOWN FERTILISER TONNES CAPTURED BY GPS-ENABLED PROOF OF PLACEMENT TECHNOLOGY
CUSTOMERS PERFORMED SOIL TESTS ON THEIR FARMS6448
TESTING TO IMPROVE FARM PERFORMANCE
8362
46
PUBLISHED AGRONOMY PLANS
OF CUSTOMERS HAVE BEEN PROVIDED AGRONOMY PLANS
40 Technologies and ServicesRavensdown Stakeholder Review 2018
A perfect example is the work we do with arable farmer Eric Watson of Wakanui in mid Canterbury
Eric is the Guinness World Record holder for wheat production per hectare a title he has won more than once Part of the credit comes down to the way he works with Ravensdown including his local Senior Agri Manager Dan Copland Danrsquos worked with Eric and his wife Maxine for over four years ldquoIts really something Im passionate about getting crop nutrition rightrdquo says Dan ldquoEspecially with the precision nutrient management siderdquo
The precision Eric and Dan apply to crop nutrition and soil management certainly is impressive aided by the Ravensdown technology deployed on Ericrsquos mid Canterbury land Comprehensive soil testing and smart mapping gauge the precise nutrition needs of every paddock It shows not just which paddocks require fertilising but exactly what is required and where avoiding over-application Itrsquos smart but the pace of change with accompanying expectations is fast ldquoIts very rapid developmentrdquo says Eric ldquoI think the shareholders do expect more from their fertiliser company including spreading technologyrdquo
CASE
STU
DY
Helping meet those growing expectations is our newest precision agriculture tool HawkEyereg This integrated mapping and compliance tool offers even more accuracy in measuring whatrsquos needed for optimum soil health and yield further reducing environmental impacts ldquoHawkEyereg is a decision support tool it can help with farm recording it can help with precision placementrdquo advises Dan ldquoIrsquove been with Ravensdown eight years and technology-wise itrsquos definitely come on leaps and boundsrdquo HawkEyersquos power comes from using three perspectives of pasture production imagery from the air nutrient input and pasture quantity on the ground and diagnostic status of the soil And itrsquos being made available for any farmer to use not just Ravensdown shareholders
Inevitably as technology improves so does the amount of data generated lsquoBig datarsquo as itrsquos known offers a world of possibilities but only when it can be applied in practical ways Bryan Inch our General Manager for Customer Relationships understands the risks of drowning in a sea of data ldquoTherersquos already plenty of information being captured and that will only increase in the futurerdquo says Bryan ldquoSensors on irrigators farm gates spreading trucks and
silos complement wearable technology on animals soil tests and aerial pasture scanning Itrsquos making sense of what those sensors say that matters turning data into insightful decisionsrdquo Thatrsquos why all Ravensdown technology comes with dedicated support from technical experts and field-based Agri Managers
Back on Ericrsquos farm technology has helped do more with less to the benefit of the environment and the balance sheet ldquoI think Ravensdown technology has a big role to play in helping New Zealand reduce the impact of nutrientsrdquo says Eric ldquoIt can show you shouldnt be putting so much fertiliser on here and in some cases that more needs to go on there Crops will grow better and if youre wasting nutrients youre wasting moneyrdquo
Itrsquos not just shareholders who are expecting more either something Eric is aware of ldquoI think that societys expecting more from farmers with cleaner waterways and swimmable rivers so technology will certainly have a part to play in that Theres a big need for farming to keep improving and thats what the public wants to seerdquo
As expectations grow Ravensdown has responded by developing new technologies that let us do more for our farmer shareholders
The Canterbury wheat that beat the world
To view video please visitravensdownconzintegratedreporting
THERES A BIG NEED FOR FARMING TO KEEP IMPROVING BECAUSE THATS WHAT THE PUBLIC WANTS TO SEE
41Technologies and ServicesRavensdown Stakeholder Review 2018
Employees
GovernanceRavensdownrsquos governance structure is set up to promote accountability and to
support its ability to create value in the short medium and long term It provides insight on strategy implementation and direction while supporting ethical
compliant behaviour throughout the business
42 GovernanceRavensdown Stakeholder Review 2018
Governance
Ethics
The Board of Directors has developed a Code of Business Conduct and Ethics to give effect to Ravensdownrsquos core values and to guide all employees and directors in our relationships with our stakeholders Key parts of this code include
Company Values
Our decisions and personal behaviour will at all times be consistent with our core values of
Successful co-operative ndash We put the customer at the centre of everything we do
Empowered people ndash We choose the best people keep them safe and enable them to do their best
Enduring relationships ndash We develop long-term relationships based on integrity and trust
Environmental leadership ndash We strive to lead in the field of sustainability
Driving Innovation ndash We drive the business forward by finding better solutions
These values mean that we will
Act honestly and fairly with due skill care and diligence in the interests of all of our stakeholders
Demonstrate respect for key moral principles including diversity individual rights equality and dignity
Value personal and professional integrity trustworthiness and competence
Fraud Policy
Ravensdown has a philosophy of ldquozero tolerancerdquo towards fraud both inside and outside of the company We value the integrity of our staff and recognise that they have a key role to play in the prevention detection and reporting of fraud We therefore ask them to be vigilant at all times and to report any concerns they may have at the earliest opportunity We are committed to creating and maintaining an honest open and well-intentioned working environment where people are confident to raise their concerns without fear of reprisal on a confidential basis All reported cases of fraud will be investigated
Conflict of interestRelated party transactions
Like most co-operative companies Ravensdown Limited has frequent transactions with its farming directors in the ordinary course of business All transactions are conducted on commercial terms
A Conflict of Interest Policy ensures that any real or perceived conflicts related to staff members are managed at armrsquos length
Whistle-Blowing Policy
Ravensdown is committed to providing a transparent accountable organisation and staff are encouraged to have the responsibility to report any known or suspected wrongdoing within the company Employees are encouraged to report this to their managers or directly to the CEO A 247 independent anonymous Ethics Hotline is also available where confidential information can be reported Ravensdown is committed to the protection of genuine whistle-blowers against action taken in reprisal for the making of protected disclosures
Risk Identification and Management
The company has a comprehensive risk management framework to identify assess and monitor new and existing risks Annual risk updates are performed and risk improvement plans created and acted on The Chief Executive Officer and the leadership team are required to report to the Board and Audit amp Risk Committee on high risks affecting the business and to develop strategies to mitigate these risks Additionally management is responsible for ensuring an appropriate insurance programme is in place and reviewed annually
TOP RISKS
Risk Response
Failure to embed a culture systems and processes to prevent or appropriately respond to health safety or wellbeing dangers or incidents
We have systems and processes in place to continuously track protect and take proactive actions to manage our peoplersquos health safety and wellbeing and to ensure we embed a culture which puts safety first and gives meaning and purpose for our people
Supply of key fertiliser inputs interrupted
We have enduring relationships with long-term suppliers of our key fertiliser inputs which we continue to assess and manage to ensure we can meet supply commitments to our customers
Inability to deter or recover from cyber security risks
We have robust systems and software in place to detect protect and recover from cyber security threats
Evolving government priorities affecting our industry
We have regular and meaningful engagement with various levels of government to ensure we can have proactive involvement in the legislative and regulatory changes relevant to our business
Significant Biosecurity incident affecting us or our industry
We have an MPI-approved system which ranks the majority of our imported products as a low risk through annual inspection of suppliers cleanliness of vessels sampling of products and container inspections
Losing social licence to operate We work to ensure positive and genuine engagement with all our key stakeholders and transparently report on our operational compliance good community relationships and commitment to sustainability and improvement
43GovernanceRavensdown Stakeholder Review 2018
Leading usforward
1 2 3 4 5
John runs a 22000 stock unit sheep and beef breeding and finishing operation has been on the Board since 2004 and has been Chair since February 2014 As well as running a legal practice in Marton John spent many years as a director of RACE Incorporated and of a number of farming and agricultural companies in NZ and overseas
John Henderson LLB Chair
1
Scott owns and runs a large hill country sheep and beef station at Ohura in the Central North Island and has been on the Board since 2006 Scott is a member of the NZ Institute of Directors and holds a certificate in company direction He has completed a number of governance courses and continues to prioritise professional development
Scott Gower2
TH
E B
OA
RD
44 Board and Leadership Ravensdown Stakeholder Review 2018
Board and Leadership
6 7 8 9 10
Jason is CFO of NZ Steel and a Fellow of Chartered Accountants Australia and New Zealand and has been on the Board since 2014 He is currently Chairman of TNX Limited and former Chair of the Audit Committees for Taranaki Investments Management Limited and LIC He was the former CFO of large listed and unlisted companies such as EROAD Auckland Airport PGG Wrightsons and Fonterra Ingredients
Jason Dale B Com FCA
10
Stuart farms 330ha west of Christchurch growing arable crops seed potatoes and finishing lambs and has been on the Board since 2006 and Deputy Chair since 2014 Stuart is a Nuffield Scholar and has had a number of governance roles in the industry good sector as well as not-for-profit organisations
Stuart Wright B Ag Com Deputy Chair
9
Tony runs the family dairy farming business and has been on the Board since 2004 Tony has been involved in governance at a local and national level particularly in the dairy sector for 20-plus years He was a director of the NZ Dairy Board and Kiwi Dairy Co-op before the formation of Fonterra
Tony is a Nuffield Scholar and a Chartered Fellow of the IoD
Tony Reilly B Ag Com
3
Bruce farms an 8000 stock unit cattle and sheep farm north of Napier and has been on the Board since 2015 Bruce holds a wide range of governance positions particularly in the science and environmental areas He previously spent six years on the Federated Farmers Board and was National President from 2011 to 2014
Bruce WillsB Ag Com
4
Through the companies Alpine Fresh Ltd and ViBERi NZ Ltd Tony grows for the arable vegetable and berryfruit sectors over 700 ha He has been on the Board since 2006
Currently Tony is a director of several local companies is the Chair of NZGAP and Vice-President of Horticulture NZ
Tony Howey B Ag Com
5
Kate owns a 245ha dairy farm in Dargaville and has been on the Board since 2014 Kate is also Chair of Delta Produce Co-operative Ltd and is a ministerial-appointed Council member of the Open Polytechnic of New Zealand
Kate is a Member of the IoD and has done the Company Directors Certificate as well as the Fonterra Governance Development Programme
Kate Alexander Dip Ag bus Mgmt
6
Glen is an Auckland-based entrepreneur who has been on the Board since 2007 Glen was a founding director of the Warehouse Group and was a board member there for 11 years He currently has directorships of 20 private companies across agriculture property retail and tourism sectors Glens agricultural investments include dairy beef avocado kiwifruit mushroom forestry and aquaculture
Glen Inger7
Peter owns a 190ha dairy farm located at Northope and has farming interests in Lochiel and Lorneville and has been on the Board since 2013 Peter is an Agribusiness Regional Manager for a prominent bank and has been through the Fonterra Governance Development Programme
Peter MoynihanB Ag Sc
8
45Board and Leadership Ravensdown Stakeholder Review 2018
Actions louder than words
As a leadership team we see our role as maintaining a positive culture at Ravensdown while ensuring the organisation remains agile as it faces multiple opportunities and challenges
Knowing that continual consensus rarely leads to good decision-making we hold each other to account and exchange ideas freely and honestly
Because wersquore often challenging the traditional way of doing things we will debate and offer alternative points of view
Greg CampbellChief Executive Officer
Bryan InchGeneral Manager Customer Relationships
Sean ConnollyChief Financial Officer
Mark McAtamneyChief Information Officer
LEA
DE
RSH
IP T
EA
M
46 Board and Leadership Ravensdown Stakeholder Review 2018
We seek alternative perspectives from outside the team and listen to all employees within the company throughout the year
We are here to deliver on strategic goals agreed with the Board This involves looking ahead and keeping an eye on the detail of the day-to-day
The safety and wellbeing of our team is paramount and we continue to ensure each and every employee shares this belief so they can act on it
Stephen EspositoGeneral Manager Operations
Mike WhittyGeneral Manager Supply Chain
Mike Manning General Manager Innovation and Strategy
Katrina Benedetti ForastieriGeneral Manager Culture and People
47Board and Leadership Ravensdown Stakeholder Review 2018
KE
Y
Ravensdown-owned storesRavensdown consignment storesRavensdown manufacturing Aerowork
Ravensdown aglime quarriesLime processing plantDOING MORE
Our team members are proud to be part of the community and are doing their bit for many worthy causes throughout the country
Dargaville
Pukekohe
Morrinsville
Te Awamutu
Okato
Kakaramea
Feilding
HimitangiRongotea
Masterton
Manunui
Kerepehi
Te Puke
Tirau
Supreme
Taupo
Pio Pio Broadlands
Gisborne
Wairoa
Raetihi
New Plymouth
Stratford
AuroaWaverley
TaihapeWhanganui
Rata
Severn StreetNapier Works
Waipukurau
Dannevirke
MangatainokaKoputaroa
MataGreenleaf
Te Pahu
Western Bays
Te Teko
Featherston
Taumaranui
Waharoa
Normanby
TakakaNgarua
Marlborough
NelsonBlenheim
Culverden CheviotHokitika
Stillwater
MethvenRakaia
Fairlie
Seadown
GeraldineHinds
AshburtonSouthbridge
DunsandelLeeston
Christchurch Works
White RockAmberley
Mayfield
Darfield
Rangiora
Kurow Waimate
Cromwell RanfurlyOturehua
Waikouaiti
DiptonNightcapsOtautau
Isla Bank
BluffTitiroa
Woodlands EdendaleAB Lime
WintonMcNab
Clinton
Balfour
Mossburn
Heriot
Outram
LawrenceClydevale
MiltonBalclutha
Dunedin WorksLumsden
Te Kuiti
North Oamaru
Enabling smarter farming throughout New Zealand
Registered office292 Main South Road Hornby Christchurch 8042 NZ0800 100 123ravensdownconz
Lets expect more together Give us your feedback on this website so we can improve
Connect with us facebookcomRavensdown linkedincomcompanyravensdown twittercomRavensdownNZ ravensdownconzintegratedreporting
insightcreativeconz
RA
V026
EXPECT MORE TO COME gt
ravensdownconz
VALUE CREATED
REDUCED ENVIRONMENTAL IMPACTS (see pages 23-25)
ENGAGED STAFF IN A SAFER ENVIRONMENT (see pages 30-33)
ECONOMIC RETURNS (see pages 16-17)
STRONGER COMMUNITIES (see page 25)
OPTIMISED VALUE FROM THE LAND (see pages 26-29)
RELIABLE SUPPLY OF QUALITY AGRI-PRODUCTS (see pages 26-29)
LEADING TECHNOLOGY SCIENCE AND INFORMATION (see pages 34-41)
TO ENABLE SMARTER FARMING FOR A BETTER
NEW ZEALAND
KA PŪKEKOTIA A RONGOMĀTĀNE KA POHO
KERERŪ A AOTEAROA
19Business ModelRavensdown Stakeholder Review 2018
Why wersquore here
HOW WE DELIVER ON THAT PURPOSE
We provide the products expertise and technology to help farmers reduce environmental impacts and optimise value from the land
New Zealand exports 95 of the food that it grows This can be seen as a net export of the nutrients embedded in the food because plants have extracted what they need from the soil Ravensdown helps return those key nutrients by supplying the essential elements that all plants whether eaten by humans or livestock need to grow
As a farmer-owned co-operative our commitment as nutrient efficiency specialists is to enable our customers to supply the necessary amount of nutrients ndash no more no less ndash and help minimise losses for the benefit of the farm and the environment This takes the form of services like those listed on the opposite page
WHERE ARE WE PRIORITISING
Quality agri-products such as Kiwi-made superphosphate imported fertilisers aglime animal health seeds and agrichemicals are the backbone of our product offering
Certified nutrient management advisors and environmental consultants are backed up with cutting-edge technologies Special aerial cameras that can assess soil nutrients remotely or software that shows where best to tackle potential phosphate run-off are just two examples
Science is the foundation for all our advice and innovation We invest in research and collaboration with universities and Crown Research Institutes supporting knowledge-sharing conferences and publish papers in peer reviewed journals
Enabled people are the most effective people In a fast-changing sector we focus on the ability of our teams to adjust and respond so they can help get the job done
Trusted and leading is how we set out to be seen We know that nothing less than doing the right thing day in day out is the best way to achieve this
Our stakeholders want to create a better New Zealand and we see our role as helping them
achieve that by enabling smarter farming
Smarter farming can deliver stronger rural communities reduced environmental impacts and growing prosperity for the country as a whole
Smarter farming is about challenging all aspects of farming knowing improvements are always possible and definitely needed
We canrsquot help with smarter farming without working smarter ourselves We need to keep innovating and changing so that we can continue to walk the talk
20 Strategic FrameworkRavensdown Stakeholder Review 2018
Strategic Framework
In developmentExisting Service
KE
Y
DIAGNOSTIC AND PREDICTIVE TOOLS Analytical Research Laboratories
Physical test results for soils and plants measure levels and validate predictive models
Robust models Predictive tools improve decision making about phosphate-loss mitigation or nitrogen use efficiency
Aerial sensing Scanning soil nutrient levels and vegetation from aircraft
ADVISORY SERVICES Nutrient Budgets and
good farming practice On-farm certified advisors who maximise nutrient use efficiency
Environmental Impact Advice Largest team in NZ specialising in farm environment planning and mitigating farm impacts
WATER MITIGATION ClearTechreg
Dairy effluent treatment system that could reduce fresh water use by 17000 Olympic-sized swimming pools a year
Integrated Catchment Management A collaborative multi-discipline approach to environmental management at a catchment level
APPLICATION AND PLANNING IntelliSpreadreg
Computer-controlled topdressing aircraft doors adjust spreading rate and avoid sensitive areaswaterways
Precision spreading GPS guided certified groundspreaders reduce risk of under- or over-application of nutrients
Precision blending Smart fertilisers including N-Protect with coating that reduces gaseous emissions
HawkEyereg Visual mapping and decision-making tool that brings all information and records together
How our services reduce environmental impacts
21Strategic FrameworkRavensdown Stakeholder Review 2018
88 SPENT ON DIRECT PURCHASES FROM LONG-TERM PARTNERS WITH SUPPLY CONTRACTS
ENGAGEMENT SURVEY
LONG TERM PARTNERS WITH SUPPLY CONTRACTS
Ravensdown our key suppliers and ultimately our customers benefit from our strategy to have long-term relationships
When partner and preferred supplier performance is high we reward that with our loyalty and ongoing business Expectations are clear and measures are in place so we can provide detailed feedback where we would like improvements to be made With a select few partners we are able to have a deeper multi-levelled relationship and collaborate in areas other than the day-to-day business
Trust is at the heart of long-term relationships We work hard on that with our key suppliers We will be seeking more direct feedback on our performance and to see what we can do to cement our aspiration to be ldquocustomer of choicerdquo for these suppliers We will continue to collaborate internally and with our supply partners to bring new technologies and innovations to life in our pursuit of smarter farming
We survey our staff on a variety of topics as a way to understand where we are doing well and areas to work on
Conducting our survey through Aon Hewittrsquos lsquoBest Employerrsquos Programme allows us to be measured against the best rated employers in Australia and New Zealand
Our goal is to be one of the top five employers of choice and the trends behind these surveys are one important indication of whether we are on track
Our overall engagement lifted 2 across the company to see us meeting the threshold for the ANZ Top Quartile of Aon Hewittrsquos Best Employers
5040
30
20
100
80
6070
90100
Bottom Quartile
Top Quartile
2018 ENGAGEMENT SCORE(2017 66)
68
Moderate Zone
Earning the right to lead
Ravensdown has many stakeholders Customers employees suppliers neighbours ndash all expect us to continue to do what we said we will do Building a resilient relevant business
is a strategic priority and of course this means change Throughout this change we will track our carbon footprint staff morale and customer goodwill
22 Trusted and LeadingRavensdown Stakeholder Review 2018
Trusted and Leading
Over time measures will be expressed as total tonnes of carbon dioxide (CO2) and CO2 per unit of output such as fertiliser tonnage
Mine to Port is the energy used in the transfer of materials from the source mine or plant to the Ravensdown ship
More than three quarters of our emission profile is represented by shipping As a ship charterer we look forward to the carbon reduction commitments being made by the international shipping industry becoming a reality
Manufacturing and distribution includes ship-to-store emissions in New Zealand and domestic operations Because the process of manufacturing superphosphate generates electricity our three acid plants can contribute electricity to the national grid
This electricity counts as a credit to our emissions profile The category also includes coal used in lime drying and fuels for New Zealand distribution to the stores network Aerial spreading entails the aerial operations that are controlled by Ravensdown
As a signatory to the Sustainable Business Councilrsquos Climate Leaders Coalition Ravensdown will actively seek to monitor reduce and report on its carbon footprint
The greenhouse gas inventory currently excludes all Joint ventures and C-Dax Limited
Limited assurance has been provided for our greenhouse gas emissions inventory by Ernst amp Young New Zealand Limited The Limited assurance statement is available in our integrated reporting website httpsintegratedreportingravensdown conzcontentdownloadsAssuranceReportpdf
154407 tCO2e
TOTAL CARBON FOOTPRINT 2017
MINE TO PORT501 tC02e
INTERNATIONAL SHIPPING117579 tC02e
AERIAL SPREADING5215 tC02e
MANUFACTURINGAND DISTRIBUTION31112 tC02e
Carbon footprint For the 2017 calendar year Ravensdown has compiled its first carbon footprint report focusing initially on its
own operations rather than upstream or downstream activities of its suppliers or users of its products
23Trusted and LeadingRavensdown Stakeholder Review 2018
There were four breaches of resource consents or general environmental rules in 201718
1 Hinds store had a non-compliance letter after Environment Canterbury reviews of consent compliance in February 2018 It related to aspects of a 2008 consent that had not been fully implemented By April the site was compliant with its resource consent
2 Christchurch Works is in the Hayton Stream catchment The City Council holds a stormwater consent with Environment Canterbury An infringement notice and fines totalling $1500 were incurred for a stormwater escape incident that the company reported
3 Napier Works ndash on 30 May 2018 a hole developed in a fibreglass pipe carrying acidic scrubber liquor from the manufacturing process The pipe was close to the main road Clean up of the four- minute emission entailed shutting the road for 35 hours Drains were protected and clean-up liquid was returned to the plant
4 Napier Works ndash in the April 2018 acid plant start up the company notified the Hawkersquos Bay Regional Council that it had breached National Environment Standards for sulphur dioxide emissions to air The short-lived breach has been addressed by venting to a higher point In relation to the incident an infringement notice and an abatement notice were issued in July 2018
In addressing a noncompliance letter from last year the Timaru store and Environment Canterbury have been working closely on understanding stormwater and seepage-related issues including isotopic testing currently underway
EMISSIONS OVER THREE SITES
Across our manufacturing sites we have reported on our atmospheric emissions for over 18 years We monitor state any breaches and record any interventions
Full details by site can be seen in the Operations Environmental Report 2018 on the company website
00
05
10
15
20
2014 2015 2016 2017 2018
kg S
O2
tonn
e su
per
0000
0001
0002
0003
0004
0005
0006
2014 2015 2016 2017 2018
kg F
ton
ne su
per
STACK FLUORIDE DISCHARGED TO AIR (KG F PER TONNE OF FERTILISER MANUFACTURED)
SULPHUR DIOXIDE DISCHARGED TO AIR (KG SO2 PER TONNE OF FERTILISER MANUFACTURED)
2419 2220172018 2016
NET PROMOTER SCOREreg
MORE PRECISION BLENDING
The co-operativelsquos two precision blending plants allow high quality blends to be made for specific farm requirements
At the Christchurch precision blending plant proof of the benefits on the new Surflex technology can be seen in the statistics on blend accuracy Blends were dispatched with an average variation from that ordered weight of only -006 with a tight standard deviation of the variation at 104
Customers continue to show trust in Ravensdown through their likelihood to recommend us to a friend or colleague
The Net Promoter Scorereg taken from our annual Customer Satisfaction Survey showed 42 promoters against 23 detractors The 2018 score was comparable to our long-term average but fell from 2017 which was a year of growing customer service expectations and some known service issues
Engagement with our stakeholders is a vital part of our efforts to learn what matters to them and deliver on that
Images on opposite page1 Environmental consultant John Holmes gets his hands dirty
at one of the Lend a Hand days Each employee was given a volunteer day to help out in a local community
2 Chief Scientific Officer Dr Ants Roberts leads the children of Pukekohe into the local soils
3 Agri Manager Rei Marumaru is on hand as a shareholder takes a virtual reality tour around the company
4 Technical Development Manager Mike White presents to a delegation from Precision Agriculture Association of New Zealand
5 Open days throughout our manufacturing sites attracted plenty of neighbourly interest
6 A suppliers cargo is scrutinised as part of Ravensdownrsquos robust biosecurity system
7 General Manager Innovation and Strategy Mike Manning talks nutrient management and good farming practices with Minister for Primary Industries Damien OrsquoConnor
8 Our staff at Analytical Research Laboratories took delivery of two robots this year
9 New Zealand Dairy Industry Awards (winners shown) FMG Young Farmer Contest and Agri Women Development Trust were the largest sponsorships in a portfolio that included hundreds of organisations
24 Trusted and LeadingRavensdown Stakeholder Review 2018
1
4
6
8
5
7
9
2 3
25Trusted and LeadingRavensdown Stakeholder Review 2018
The Fertmark programme was set up in 1992 to give New Zealand farmers confidence in the chemical quality of fertiliser and associated claims The scheme is managed by the farmer controlled Fertiliser Quality Council
Ravensdown has the highest number of Fertmark product registrations of any company These products are independently audited every six months
All agricultural compounds require authorisation under the ACVM Act 1977 either by registration or by exemption
FERTMARK STANDARDS
OF ALL ANIMAL HEALTH AND AGCHEM PRODUCTS ARE EITHER REGISTERED OR APPROVED BY EXEMPTION SO MEET ACVM REQUIREMENTS
938 932
939971
OF RAVENSDOWN FERTILISER TONNAGE SOLD HAD FERTMARK REGISTERED COMPONENTS
OF RAVENSDOWN LIME TONNAGE SOLD WAS FERTMARK REGISTERED
20172018 2016-17
2016-17
100
20172018
Products that fuel food creation
Whether itrsquos fertiliser lime seed agchem or animal health products farmers and growers need products that are fit for purpose suitable for New Zealand conditions and available when needed With so many moving parts and interactions across a global supply chain
wersquore determined to keep getting it right
26 Quality Agri-ProductsRavensdown Stakeholder Review 2018
Quality Agri-Products
Particle sizing distribution
Particle size is a crucial quality metric The ideal sized granule will improve coverage and spreading efficiency and reduce dust Some variation is needed but either extreme will have implications for the environment and for precision spreading
As indicated from the graphs Ravensdown have set a target particle-sizing band for each product (superphosphate 05 mm to 56 mm and urea 2 mm to 48 mm) The target is to ensure that we provide high quality products and Ravensdown continues to improve our focus on achieving ideal particle sizing
SUPERPHOSPHATE PRODUCT SIZING 2015 - 2018
UREA PRODUCT SIZING 2015 - 2018
Band 2015 - 2016 2016 - 2017 2017 - 2018
KE
Y
05mm0mm 1mm 14mm 2mm 28mm 4mm 48mm 56mm 67mm0
10
20
30
40
50
60
70
80
90
100
Cum
ulat
ive
P
assi
ng
Target setting05mm0mm 1mm 14mm 2mm 28mm 4mm 56mm 67mm
0
10
20
30
40
50
60
70
80
90
100
Cum
ulat
ive
P
assi
ng
Target setting
27Quality Agri-ProductsRavensdown Stakeholder Review 2018
In addition to our low-risk import scheme we periodically assess preferred suppliers against criteria including
Ethics and alignment to our Supplier Code of Conduct Delivery performance Collaboration Meeting quality specifications quality improvements Innovation
Ravensdown continues to develop enduring relationships that deliver long-term sustained value to both parties We will increase our focus on performance and relationship management A few key supplier partnerships will be further nurtured and collaboration will be at the heart of this We will review and modify our evaluation criteria to place more emphasis on sustainability
We continue to work with our suppliers to address opportunities to improve product quality one of which is improving the management of product through our own supply chain in a consistent manner
Ravensdown has invested in independent annual audits of bulk fertiliser suppliers for over five years Our system meets the highest standards approved by MPI and ensures consistent quality and low risk biosecurity
Fertiliser annual audit
Quality and biosecurity check
External independent verification authority
Our entire supply chain from source is independently audited annually and assessed as a low-risk biosecurity threat and each shipment follows strict criteria This includes stringent inspection of shipsrsquo holds prior to loading This means that when the vessel reaches New Zealand it can commence discharging straight away While there is additional cost at the load port this is in the main offset by not having to wait in New Zealand prior to discharging
Ravensdown will continue to invest in our annual supply chain audits to ensure we have low risk sourcing and consistent high-quality product We understand the importance so take all measures to mitigate biosecurity risk to New Zealand As we identify new suppliers we will ensure we qualify them to the same high standards
From time to time we import product from an alternate supplier either as a trial or to meet unexpected seasonal demand In these circumstances we liaise closely with MPI and product is subjected to normal MPI clearance procedures at the New Zealand border This year we imported urea and RPR in this way accounting for 3 of our total imported volume
OF BULK IMPORTS ARE LOW RISK (201617 100)97
LOW-RISK IMPORTS AND BULK VESSEL QUALITY
BULK VESSEL FERTILISER IMPORTED MET OUR SPECIFICATION FOR PHYSICAL AND CHEMICAL QUALITY (201617 95)94
85 OF INTERNATIONAL SUPPLIERS PERFORMANCE IS EVALUATED
Quality of products are assured through a continuous improvement culture a long-term programme of investment and systematic development by a team of technical operations and process engineers at each of the three plants
INVESTMENT IN INFRASTRUCTURE
Major projects are organised centrally to mitigate risk Improvements to the store network such as roofs and doors as well as conveying blending and loading systems all improve the quality of the product used by spreaders and farmers
INVESTED IN OPERATIONS AND STORES (201617 ndash $302M)
$216m
28 Quality Agri-ProductsRavensdown Stakeholder Review 2018
CASE
STU
DY
Producing quality food for humans or livestock demands quality inputs And thatrsquos the driving passion of Ravensdown Procurement Manager Chad Gillespie
Chadrsquos been with us for more than six years on a mission to deliver consistent ndash and ever-improving ndash product quality ldquoIt really starts with understanding the customer needs and then selecting the best product suppliersrdquo advises Chad ldquoSo wersquove worked hard on developing a clear evaluation criteria Then itrsquos important to keep monitoring and providing feedback including at least two face-to-face meetings a yearrdquo
With suppliers located around the globe Chad and his team travel frequently But proper oversight is essential when products have long journeys to market ldquoA typical example is ureardquo says Chad ldquoIt comes from Saudi Arabia where it goes to a port store facility Well send a vessel to get loaded then it takes around 30 days to transit to New Zealand but the journey is far from over When it arrives it typically discharges into three to five port stores Itrsquos put into hoppers using the ships cranes then onto trucks and sent to stores From there it may be bagged up blended coated or loaded as a straight product onto another truck and taken to farm Or it could go to another market store before being sent out onto farmrdquo
Maintaining product quality during all this is a constant challenge ldquoUntil now monitoring at sea has mostly been confined to checking
WErsquoRE ALL ABOUT PRECISION AGRICULTURE AND THAT DEMANDS CONSISTENT QUALITY
sailing progress via GPSrdquo says Chad ldquoBut soon well be installing data loggers in shipsrsquo holds recording things like temperature and humidity during transit
ldquoWhen product is handled its all about retaining the physical characteristics and not introducing any contaminantsrdquo he adds ldquoOur logistics and stores people are focussed on providing the best storage and handling to minimise crushing of granules and to ensure no external moisture is introduced Stock rotation is also important Urea is a very challenging product that can take in and expel moisture easilyrdquo
Product characteristics arenrsquot the only challenges facing Chadrsquos team More is expected across the board ldquoFarmers always expect that the product will actually do its job But I think more recently theres an expectation that well develop solutions to help with their environmental challengesrdquo he says ldquoOne of our values is putting the customer at the centre of everything we do We also have some pretty clear priorities including our focus on product quality In itself it will help farmers with environmental challenges Wersquore all about precision agriculture and that demands consistent qualityrdquo That precision helps farmers get optimal yield with lower inputs helping meet consumer expectations of quality food
produced with lower environmental impact Our N-Protectreg coated urea can help to lower environmental impact
Another challenge one frequently in the public eye is biosecurity ldquoMinimising biosecurity risk has been a priority in Ravensdown for over six years nowrdquo says Chad ldquoWith time and effort weve developed a very robust system in terms of fertiliser importation involving supplier audits every yearrdquo
More collaboration and engagement also figure in Chadrsquos quality quest ldquoTo improve product quality we need suppliers on-side as well as neighbours the wider community local authorities and most importantly our peoplerdquo
Elsewhere its about more direct control One example being Ravensdown Shipping Services ldquoOur shipping joint venture helps source efficient vessels that are fit for purpose So we can be sure theyrsquore reliable they turn up on time and most importantly theyre cleanrdquo
Collaborative relationships empower our people and suppliers to be open and pay greater attention to detail At Ravensdown ensuring the highest product quality means more is expected of our people than ever before Itrsquos a challenge theyrsquore more than up to
The many challenges of delivering a quality product
To view video please visitravensdownconzintegratedreporting
29Quality Agri-ProductsRavensdown Stakeholder Review 2018
43
53
REPORTED HAZARDS AND INCIDENTS ASSESSEDINVESTIGATED WITHIN 48 HOURS
CORRECTIVE ACTIONS TO MANAGE HAZARDS AND INCIDENTS COMPLETED ON TIME (ON OR BEFORE THEIR DUE DATE)
We have set two key performance measures to ensure that we manage our hazards and incidents in a timely manner These measures have been chosen because they build trust in the system Timely assessment and management encourages people to report issues as they know they will be promptly addressed
The jump towards our 2019 target is expected because of changes made to the ways in which incidents are reported and escalated up through management levels Data on overdue hazard assessments will also be available
Corrective actions are determined to manage hazards and incidents to protect people from harm Corrective actions were taken in the majority of cases ndash often this was done immediately without the need to raise a formal corrective action All actions relating to serious hazards or incidents will be completed on time
HAZARD AND INCIDENT MANAGEMENT
TARGET 2019
TARGET 2019
201718
201718
gt90
gt90
1234
REPORT
HAZARD AND INCIDENTS 4 STEP APPROACH
ASSESS THEIR RISK
IMPLEMENT CORRECTIVE PREVENTATIVE ACTIONS
CHECK ACTIONS ARE EFFECTIVE
Reporting 201617 201718
LTI 3 8Medical Treatment 33 33
Restricted Duty 1 2First Aid 18 36
Property damage 85 88Close Calls 80 88Hazards 90 104
A broad strategy is in place intended to manage risks to health and safety of our people and others
For this report we include metrics on proactive hazard management incident reporting and corrective action
HEALTH SAFETY AND WELLBEING
People with ambition for better
Over 642 employees and many more contractors make up a powerful extended team Collective wisdom is put to a common purpose New insights are built every day But enabling people takes constant focus and a positive safety oriented culture
30 Enabled PeopleRavensdown Stakeholder Review 2018
Enabled People
Lost time amp recorded injury frequency rates
At Ravensdown we genuinely care about the safety and wellbeing of our people and our extended family throughout the community
Rolling 12 monthly LTIFR is a calculation used to measure the average number of lost-time injuries (those injuries that are serious enough to require time off work) over the past 12 months The average has decreased from 148 to 123 representing a 162 decrease
This is because of a more proactive approach to identifying and managing hazards and encouraging reporting of incidents and close calls so that they can be investigated to prevent a recurrence and subsequent injury
Rolling 12 monthly TRIFR is a calculation used to measure the average number of recordable injuries (those injuries that are serious enough to require medical attention or more) over the past 12 months The average has been increasing from June 17 as a result of an increase in the number of recordable injuries being reported The majority of these injuries have been minor injuries that may not previously have been recorded
Reporting all incidents (injury and close calls non-injury) is an important part of our strategy as it allows us to work together to investigate and implement measures to prevent a recurrence
85162
LTIFR
TRIFR
DECREASE FROM 2016 TO 2018
DECREASE FROM 2016 TO 2018
ROLLING 12 MONTH TRIFR(TOTAL RECORDABLE INJURY FREQUENCY RATE)
ROLLING 12 MONTH LTIFR(LOST TIME INJURY FREQUENCY RATE)
Jun 16 Dec 16 Jun 17 Dec 17 May 18
No
of T
RIs
per 2
00
00
0 m
an-h
ours
0
2
4
6
8
10
Jun 16 Dec 16 Jun 17 Dec 17 May 18
No
of LT
Irsquos p
er 2
00
00
0 m
an-h
ours
0
1
2
31Enabled PeopleRavensdown Stakeholder Review 2018
STAFF TURNOVER
DIVERSITY TRAINING SPEND
LIVING WAGE
A drive to deliver personalised structured and focussed training programmes is now supported by a new Learning Management System We can ensure staff are fully able to do their jobs for the benefit of our stakeholders and can develop our people for future opportunities
Ravensdown will continue to monitor the living wage as it develops and ensure all permanent staff are paid at or above the NZ living wage
FEMALE MALE
31 69
When it comes to gender mix the focus is on active monitoring training to tackle conscious and unconscious bias and recruiting the best person for the role
PERMANENT EMPLOYEES ARE PAID AT OR ABOVE THE NZ LIVING WAGE100
$800kSPENT ON TARGETED TRAINING AND DEVELOPMENT 201718
(201617 $1M SPENT ON TRAINING AND DEVELOPMENT)
201718(201617 8)11
Average turnover for 5 years is 88
Our stakeholders can be confident that the knowledge advice and service they receive is from stable engaged staff ensuring consistency of service and knowledge
GENDER
AGE
lt40 40-59 gt590
10
20
30
40
50
60
32 Enabled PeopleRavensdown Stakeholder Review 2018
CASE
STU
DY
To view video please visitravensdownconzintegratedreporting
While Ravensdownrsquos advanced technology often takes the limelight itrsquos Ravensdown people who are driving smarter farming every day
Few realise Ravensdown has the largest number of Certified Nutrient Management Advisors in New Zealand
This is no accident ndash rather a carefully designed plan to attract the very best graduates and enable them through training clear career pathways and stewardship in the field
At the Ravensdown store in Tirau 24-year-old Taylor Bailey is an impressive example of how the Ravensdown Development Programme is enabling success for a new generation of agri managers Coming from a well-known dairy farming family in Mahoe Taranaki farming is very much in Taylorrsquos blood Like many of our graduates Taylor came from Massey University where she completed a Bachelor of Agri Commerce ndash majoring in farm management
Soon after Taylor was invited to join the Ravensdown Development Programme and spent eight months in Christchurch where she studied Fert 101 Animal Health and Agronomy Recently shersquos completed the intensive Advanced Certified Nutrient Management Course through the New Zealand Fertiliser Association
Smart farming is hitting the ground running
and Massey University The final part was completing her farmer reports to become a Certified Nutrient Advisor
At this young age the achievement is impressive but Taylor is by no means alone The entire focus of the Ravensdown Development Programme scheme is to produce a well-prepared and enabled future generation of on-farm advisors who can deliver first-rate knowledge on fertiliser animal health and agronomy from the get go
Taylor knows todayrsquos farmers are expecting far more and Ravensdown is responding ldquoCustomers are definitely expecting more of advisors Weve got a wide range of products and services that we provide so we need to be definitely well-skilled in those areasrdquo says Taylor
But as any farmer will testify you canrsquot learn everything from a book so Taylor meets farmers attends local discussion groups and keeps up to date on the latest environmental issues
ldquoWere no longer just a fert rep these days Were also giving advice and recommendations around agri-chemicals
seed products and animal health Theres a lot more environmental scrutiny on farmers so we need to be up with regulations specifically with the fertiliser side of thingshelliprdquo
Always driven Taylor also enjoys the support she gets from her North Island team and the expert agronomists and animal health technical managers who give her the extra confidence and motivation to always do more for her clients
Of course this notion of a well-educated and empowered new generation is not without economic value ldquo It definitely benefits shareholders People are coming into jobs up to speed and with a greater understanding of the whole farm systemrdquo says Taylor
Being part of the new generation that will drive change and smarter farming is something Taylor relishes She also has a few changes shelsquod like to see
It would be great to see farm owners involving employees in the decision-making processes they face such as meetings to discuss their seasonal fertiliser plans Sharing knowledge is a really powerful thing and in turn will result in a more skilled industry
WErsquoRE NO LONGER JUST A FERT REP THESE DAYS
33Enabled PeopleRavensdown Stakeholder Review 2018
Game changing science
Science and research are the reasons why Ravensdown is seen as a nutrient efficiency specialist Our investment in RampD and partnerships with universities mean ideas
with game-changing potential can be explored But it is our field-based team and the customers who trust their advice that take the ideas and turn them into a better reality
Description
Value
Collaboration
Status
Future expectation
Treats dairy effluent ndash enabling water recycling and increased effluent storage capability
The technology produces lower volumes of effluent enabling enhanced utility of storage and use Significant volumes of water are available for recycling
Lincoln University
Public announcement of pilot project was made on 3 May 2018
Canterbury is the first region for ClearTechreg release followed by the major dairy regions
Remote sensing of the nutrient status of soils
Fast and efficient method to produce layers of data from a single flight including soil fertility vegetation type and a digital surface map at a square-meter level
Massey University
AgResearch
We are at the end of year 5 of the seven-year programme Project extension to cover North Canterbury and Southland means 90 percent coverage for New Zealand hill country
Commercial delivery of current and emerging scanning technologies
AIR SCANreg
34 ScienceRavensdown Stakeholder Review 2018
Science
Description
Value
Collaboration
Status
Future expectation
Models phosphorus and sediment losses at farm and catchment scale
The model allows the identification and materiality of farm nutrient and sediment critical source areas and the efficacy of mitigations
Victoria University of Wellington
Undergoing field verification In development end of this year
Expect to be used mainly by Ravensdown Environmental consultants in catchment studies in collaboration with Beef and Lamb and regional councils
Models nutrient balances including nitrogen loss estimates at a farm scale
Models farm system nutrient cycling and the consequential nutrient losses Focus on outputs maintains farming flexibility and innovation This world-class model allows farm system scenarios to be compared to a baseline
AgResearch
Plant amp Food
Landcare Research
Overseer Limited
Widespread adoption with ongoing upgrades
Expect to see an increased uptake nationally as farm systems changes are required to comply with emerging regulations on nutrient losses
Description Enables trust through evidence ndash fertiliser released at the right place at the right rate
Value Technology-enabled aircraft allow fertiliser plans to be accurately delivered by electronic instruction Farmers can trust their fertiliser investment is applied as intended with proof of release records available
Status 4 Planes in operation
Future expectation
6 capable aircraft by May 2019
Ravensdown has an ownership interest
reg
35ScienceRavensdown Stakeholder Review 2018
WE CANNOT FARM LIKE WE USED TO IN THE PAST SO OUR SYSTEM NEEDS TO BE MORE PRECISE MORE ENVIRONMENT FRIENDLY
36 ScienceRavensdown Stakeholder Review 2018
ClearTechreg is just such a breakthrough Developed in partnership with Professors Keith Cameron and Hong Di of Lincoln University ClearTechreg is an effluent treatment process that slashes the use of fresh water in dairy farming
ClearTechreg allows us to clarify effluent at the dairy shed to produce water clean enough for recyclingrdquo explains Professor Cameron ldquoItrsquos then used for washing the yard where the cows come in for milking The technology uses a coagulant often used in treating drinking water and itrsquos a very similar process The coagulant allows the little particles of soil and dung in the effluent to coalesce into larger particles which then have enough weight to sink to the bottom of a tank This means the top becomes clear enough to recycle and wash down the yardrdquo
The potential savings in water use and reduction in environmental impact are huge says Professor Cameron ldquoUsing the backing gate where the cows are waiting to go in for milking on Lincoln Universityrsquos dairy farm where we milk 555 cows we can cycle enough water every day to wash the yard completely Thatrsquos around 20000 litres recycled a day Scale that up nationwide
and we could save around 42 billion litres of water annually Thatrsquos a big numberrdquo
Making better use of water resources is not the only advantage of ClearTechreg Professor Hong Di emphasises the benefits across the board representing the sort of leap agriculture has to take to meet societyrsquos growing expectations ldquoWe cannot farm like we used to in the past so our systems need to be more precise more environmentally friendly Consumers are demanding quality food and to know that it has been produced in environmentally friendly sustainable ways The sort of technology that wersquore talking about with ClearTechreg thatrsquos a step change As well as potentially saving so much water each year you also reduce E coli leaching and phosphorus ClearTechreg shows how science can help Ravensdown and its shareholders respond and succeedrdquo
Partnerships with scientists like Keith Cameron and Hong Di are only going to be more important in the future and the bonds closer ldquoAs well as the research and development of new technologies therersquos also capability buildingrdquo says Professor Cameron ldquoIn that we train a lot of the farmers of the future at Lincoln University We also train students who go on to be
CASE
STU
DY
employees of Ravensdown A very good example is the creation of the environmental group at Ravensdown who support farmers to develop environmental plans and nutrient budgets A number of those new staff have come through training at Lincoln Universityrdquo
The search for game-changing innovations like ClearTechreg has become more determined than ever as expectations of Ravensdown and scientists themselves increase Something Professor Cameron is well aware of ldquoI think society is expecting more from scientists There are growing concerns about the environment and finding solutions to those environmental problems requires good robust science Itrsquos also why wersquore seeing greater links between research and industry to ensure that the science that gets done in the lab doesnrsquot just produce a paper thatrsquos published in an international journal it actually produces a technology that flows from the laboratory to the farm The linkage between ourselves Ravensdown and Ravensdown shareholders shows this perfectly where the investment in science creates new technologies new systems and new methods that take everyone forwardrdquo
The new technologies Ravensdown provides to shareholders often have their roots in the laboratory And sometimes itrsquos not about a new product or digital advance so much as a smarter way of doing things
Scientific breakthrough set to transform dairy effluent
To view video please visitravensdownconzintegratedreporting
37ScienceRavensdown Stakeholder Review 2018
We are committed to being at the forefront of where the physical world of farming meets the digital world Use of farm mapping software enables customers to farm smarter and accurately Nutrient management crop and livestock production all benefit from improved record keeping and performance analytics We are focussed heavily on increasing the number of customers using mapping technology and are investing in RampD to increase the range of services this software can accurately provide
Maps provide farmers oversight of their whole farm at a glance Embedded throughout the map are the records of what has been applied in detail and what the options are to improve productivity The increasing demand on farmers for managing the environment requires better record keeping and transparency Developments in automation can reduce the amount of time the farmer spends behind a desk enabling more time on the farm We believe our customers own their information and have designed HawkEyereg to enable greater collaboration with other industry partners
MAPPING TECHNOLOGY
Use of mapping technology to manage efficient use of nutrients and keep records of paddock activity
CUSTOMERS ACTIVELY USING SMART MAPS HAWKEYE DURING THE YEAR2682
Technology is a key driving force behind sector-wide improvement It opens up new opportunities new ways to track progress make decisions demonstrate performance
and make connections with end consumers Our team uses some amazing tools to enhance the service they provide and the tool ndash and the person using it ndash cannot stand still
Technology Enabling smarter farming
38 Technologies and ServicesRavensdown Stakeholder Review 2018
Technologies and Services
HawkEye is map-based software that helps farmers make smarter decisions for better farm and environmental outcomes
BENEFITS FOR FARMERS
Improved nutrient amp feed decisions
Reduced office time
Managing environmental impacts
Increased productivity
More time to farm
Licence to operate
BENEFITS FOR RAVENSDOWN
Customer collaboration
Data automation
Useful tools for all farmers
Valuable discussions
More time to add value
Stronger relationships
THE IMMEDIATE PROCESS
Support Ravensdowns core business - Nutrient pasture and crop management environmental footprint
Easier collaboration between customer and Ravensdown - Enabling our staff to deliver
Providing excellent service with efficiency - Automation of ordering spreading and online data gathering
BY PROVIDING
Farm mapping
Nutrient planning and forecasting
Pasture performance management
Product ordering and spreading
In-field tools
Test results and agronomy plan visualisation
Digital record keeping and reporting
Nutrient compliance management amp reporting
Spreading proof of placement
Farm feature amp hazards
Sharing and collaboration
Personalised support
INSIGHT TO ACTION
Coming soon
39Technologies and ServicesRavensdown Stakeholder Review 2018
USE OF AGRONOMY PLANS FOR EFFICIENT USE OF NUTRIENTS AGROCHEMICALS AND SEED
PROOF OF PLACEMENT
This enables our customers to apply the right amount of fertiliser (nutrient) Published agronomy plans are a measure of how many of our customers are using our recommendations
In addition the agronomy plans include the right agrochemical recommendation ensuring the best product and application is chosen for the health of the crop or pasture livestock and environment
All of this detail is recorded and traceable enabling a stronger story to be developed about the farm and the produce grown on it
Ravensdown takes soil test measurements and makes recommendations to farmers about where and what amount of nutrient should be applied
This forms the basis for an agronomy plan which can be produced by Ravensdown We expect this number to increase as farmers become more aware of the need for tighter control over their nutrient application
The use of GPS-enabled spreading technology enables us to measure how effectively we are recording and tracking nutrient application We aim to increase the total traceability of nutrients applied over time By recording spreading in both aircraft and groundspreading trucks we are able to capture data not only of Ravensdown fertiliser that has been applied but to provide better transparency for all users of our spreading technology This benefits all New Zealand farmers
Recently we signed an agreement with TracMap New Zealandrsquos largest provider of spreading technologies enabling us to capture a large proportion of total fertiliser tonnes spread accurately as well as agrochemical spray history Variable rate application is now possible through our investment in our Primary Growth Partnership ldquoPioneering to Precisionrdquo in hill country as well as ground spreading meaning the right product can be applied at the right rate in the right place What percentage of total tonnes applied has been applied at a variable rate will be a key benchmark indicator for us moving forward
245739RAVENSDOWN FERTILISER TONNES CAPTURED BY GPS-ENABLED PROOF OF PLACEMENT TECHNOLOGY
CUSTOMERS PERFORMED SOIL TESTS ON THEIR FARMS6448
TESTING TO IMPROVE FARM PERFORMANCE
8362
46
PUBLISHED AGRONOMY PLANS
OF CUSTOMERS HAVE BEEN PROVIDED AGRONOMY PLANS
40 Technologies and ServicesRavensdown Stakeholder Review 2018
A perfect example is the work we do with arable farmer Eric Watson of Wakanui in mid Canterbury
Eric is the Guinness World Record holder for wheat production per hectare a title he has won more than once Part of the credit comes down to the way he works with Ravensdown including his local Senior Agri Manager Dan Copland Danrsquos worked with Eric and his wife Maxine for over four years ldquoIts really something Im passionate about getting crop nutrition rightrdquo says Dan ldquoEspecially with the precision nutrient management siderdquo
The precision Eric and Dan apply to crop nutrition and soil management certainly is impressive aided by the Ravensdown technology deployed on Ericrsquos mid Canterbury land Comprehensive soil testing and smart mapping gauge the precise nutrition needs of every paddock It shows not just which paddocks require fertilising but exactly what is required and where avoiding over-application Itrsquos smart but the pace of change with accompanying expectations is fast ldquoIts very rapid developmentrdquo says Eric ldquoI think the shareholders do expect more from their fertiliser company including spreading technologyrdquo
CASE
STU
DY
Helping meet those growing expectations is our newest precision agriculture tool HawkEyereg This integrated mapping and compliance tool offers even more accuracy in measuring whatrsquos needed for optimum soil health and yield further reducing environmental impacts ldquoHawkEyereg is a decision support tool it can help with farm recording it can help with precision placementrdquo advises Dan ldquoIrsquove been with Ravensdown eight years and technology-wise itrsquos definitely come on leaps and boundsrdquo HawkEyersquos power comes from using three perspectives of pasture production imagery from the air nutrient input and pasture quantity on the ground and diagnostic status of the soil And itrsquos being made available for any farmer to use not just Ravensdown shareholders
Inevitably as technology improves so does the amount of data generated lsquoBig datarsquo as itrsquos known offers a world of possibilities but only when it can be applied in practical ways Bryan Inch our General Manager for Customer Relationships understands the risks of drowning in a sea of data ldquoTherersquos already plenty of information being captured and that will only increase in the futurerdquo says Bryan ldquoSensors on irrigators farm gates spreading trucks and
silos complement wearable technology on animals soil tests and aerial pasture scanning Itrsquos making sense of what those sensors say that matters turning data into insightful decisionsrdquo Thatrsquos why all Ravensdown technology comes with dedicated support from technical experts and field-based Agri Managers
Back on Ericrsquos farm technology has helped do more with less to the benefit of the environment and the balance sheet ldquoI think Ravensdown technology has a big role to play in helping New Zealand reduce the impact of nutrientsrdquo says Eric ldquoIt can show you shouldnt be putting so much fertiliser on here and in some cases that more needs to go on there Crops will grow better and if youre wasting nutrients youre wasting moneyrdquo
Itrsquos not just shareholders who are expecting more either something Eric is aware of ldquoI think that societys expecting more from farmers with cleaner waterways and swimmable rivers so technology will certainly have a part to play in that Theres a big need for farming to keep improving and thats what the public wants to seerdquo
As expectations grow Ravensdown has responded by developing new technologies that let us do more for our farmer shareholders
The Canterbury wheat that beat the world
To view video please visitravensdownconzintegratedreporting
THERES A BIG NEED FOR FARMING TO KEEP IMPROVING BECAUSE THATS WHAT THE PUBLIC WANTS TO SEE
41Technologies and ServicesRavensdown Stakeholder Review 2018
Employees
GovernanceRavensdownrsquos governance structure is set up to promote accountability and to
support its ability to create value in the short medium and long term It provides insight on strategy implementation and direction while supporting ethical
compliant behaviour throughout the business
42 GovernanceRavensdown Stakeholder Review 2018
Governance
Ethics
The Board of Directors has developed a Code of Business Conduct and Ethics to give effect to Ravensdownrsquos core values and to guide all employees and directors in our relationships with our stakeholders Key parts of this code include
Company Values
Our decisions and personal behaviour will at all times be consistent with our core values of
Successful co-operative ndash We put the customer at the centre of everything we do
Empowered people ndash We choose the best people keep them safe and enable them to do their best
Enduring relationships ndash We develop long-term relationships based on integrity and trust
Environmental leadership ndash We strive to lead in the field of sustainability
Driving Innovation ndash We drive the business forward by finding better solutions
These values mean that we will
Act honestly and fairly with due skill care and diligence in the interests of all of our stakeholders
Demonstrate respect for key moral principles including diversity individual rights equality and dignity
Value personal and professional integrity trustworthiness and competence
Fraud Policy
Ravensdown has a philosophy of ldquozero tolerancerdquo towards fraud both inside and outside of the company We value the integrity of our staff and recognise that they have a key role to play in the prevention detection and reporting of fraud We therefore ask them to be vigilant at all times and to report any concerns they may have at the earliest opportunity We are committed to creating and maintaining an honest open and well-intentioned working environment where people are confident to raise their concerns without fear of reprisal on a confidential basis All reported cases of fraud will be investigated
Conflict of interestRelated party transactions
Like most co-operative companies Ravensdown Limited has frequent transactions with its farming directors in the ordinary course of business All transactions are conducted on commercial terms
A Conflict of Interest Policy ensures that any real or perceived conflicts related to staff members are managed at armrsquos length
Whistle-Blowing Policy
Ravensdown is committed to providing a transparent accountable organisation and staff are encouraged to have the responsibility to report any known or suspected wrongdoing within the company Employees are encouraged to report this to their managers or directly to the CEO A 247 independent anonymous Ethics Hotline is also available where confidential information can be reported Ravensdown is committed to the protection of genuine whistle-blowers against action taken in reprisal for the making of protected disclosures
Risk Identification and Management
The company has a comprehensive risk management framework to identify assess and monitor new and existing risks Annual risk updates are performed and risk improvement plans created and acted on The Chief Executive Officer and the leadership team are required to report to the Board and Audit amp Risk Committee on high risks affecting the business and to develop strategies to mitigate these risks Additionally management is responsible for ensuring an appropriate insurance programme is in place and reviewed annually
TOP RISKS
Risk Response
Failure to embed a culture systems and processes to prevent or appropriately respond to health safety or wellbeing dangers or incidents
We have systems and processes in place to continuously track protect and take proactive actions to manage our peoplersquos health safety and wellbeing and to ensure we embed a culture which puts safety first and gives meaning and purpose for our people
Supply of key fertiliser inputs interrupted
We have enduring relationships with long-term suppliers of our key fertiliser inputs which we continue to assess and manage to ensure we can meet supply commitments to our customers
Inability to deter or recover from cyber security risks
We have robust systems and software in place to detect protect and recover from cyber security threats
Evolving government priorities affecting our industry
We have regular and meaningful engagement with various levels of government to ensure we can have proactive involvement in the legislative and regulatory changes relevant to our business
Significant Biosecurity incident affecting us or our industry
We have an MPI-approved system which ranks the majority of our imported products as a low risk through annual inspection of suppliers cleanliness of vessels sampling of products and container inspections
Losing social licence to operate We work to ensure positive and genuine engagement with all our key stakeholders and transparently report on our operational compliance good community relationships and commitment to sustainability and improvement
43GovernanceRavensdown Stakeholder Review 2018
Leading usforward
1 2 3 4 5
John runs a 22000 stock unit sheep and beef breeding and finishing operation has been on the Board since 2004 and has been Chair since February 2014 As well as running a legal practice in Marton John spent many years as a director of RACE Incorporated and of a number of farming and agricultural companies in NZ and overseas
John Henderson LLB Chair
1
Scott owns and runs a large hill country sheep and beef station at Ohura in the Central North Island and has been on the Board since 2006 Scott is a member of the NZ Institute of Directors and holds a certificate in company direction He has completed a number of governance courses and continues to prioritise professional development
Scott Gower2
TH
E B
OA
RD
44 Board and Leadership Ravensdown Stakeholder Review 2018
Board and Leadership
6 7 8 9 10
Jason is CFO of NZ Steel and a Fellow of Chartered Accountants Australia and New Zealand and has been on the Board since 2014 He is currently Chairman of TNX Limited and former Chair of the Audit Committees for Taranaki Investments Management Limited and LIC He was the former CFO of large listed and unlisted companies such as EROAD Auckland Airport PGG Wrightsons and Fonterra Ingredients
Jason Dale B Com FCA
10
Stuart farms 330ha west of Christchurch growing arable crops seed potatoes and finishing lambs and has been on the Board since 2006 and Deputy Chair since 2014 Stuart is a Nuffield Scholar and has had a number of governance roles in the industry good sector as well as not-for-profit organisations
Stuart Wright B Ag Com Deputy Chair
9
Tony runs the family dairy farming business and has been on the Board since 2004 Tony has been involved in governance at a local and national level particularly in the dairy sector for 20-plus years He was a director of the NZ Dairy Board and Kiwi Dairy Co-op before the formation of Fonterra
Tony is a Nuffield Scholar and a Chartered Fellow of the IoD
Tony Reilly B Ag Com
3
Bruce farms an 8000 stock unit cattle and sheep farm north of Napier and has been on the Board since 2015 Bruce holds a wide range of governance positions particularly in the science and environmental areas He previously spent six years on the Federated Farmers Board and was National President from 2011 to 2014
Bruce WillsB Ag Com
4
Through the companies Alpine Fresh Ltd and ViBERi NZ Ltd Tony grows for the arable vegetable and berryfruit sectors over 700 ha He has been on the Board since 2006
Currently Tony is a director of several local companies is the Chair of NZGAP and Vice-President of Horticulture NZ
Tony Howey B Ag Com
5
Kate owns a 245ha dairy farm in Dargaville and has been on the Board since 2014 Kate is also Chair of Delta Produce Co-operative Ltd and is a ministerial-appointed Council member of the Open Polytechnic of New Zealand
Kate is a Member of the IoD and has done the Company Directors Certificate as well as the Fonterra Governance Development Programme
Kate Alexander Dip Ag bus Mgmt
6
Glen is an Auckland-based entrepreneur who has been on the Board since 2007 Glen was a founding director of the Warehouse Group and was a board member there for 11 years He currently has directorships of 20 private companies across agriculture property retail and tourism sectors Glens agricultural investments include dairy beef avocado kiwifruit mushroom forestry and aquaculture
Glen Inger7
Peter owns a 190ha dairy farm located at Northope and has farming interests in Lochiel and Lorneville and has been on the Board since 2013 Peter is an Agribusiness Regional Manager for a prominent bank and has been through the Fonterra Governance Development Programme
Peter MoynihanB Ag Sc
8
45Board and Leadership Ravensdown Stakeholder Review 2018
Actions louder than words
As a leadership team we see our role as maintaining a positive culture at Ravensdown while ensuring the organisation remains agile as it faces multiple opportunities and challenges
Knowing that continual consensus rarely leads to good decision-making we hold each other to account and exchange ideas freely and honestly
Because wersquore often challenging the traditional way of doing things we will debate and offer alternative points of view
Greg CampbellChief Executive Officer
Bryan InchGeneral Manager Customer Relationships
Sean ConnollyChief Financial Officer
Mark McAtamneyChief Information Officer
LEA
DE
RSH
IP T
EA
M
46 Board and Leadership Ravensdown Stakeholder Review 2018
We seek alternative perspectives from outside the team and listen to all employees within the company throughout the year
We are here to deliver on strategic goals agreed with the Board This involves looking ahead and keeping an eye on the detail of the day-to-day
The safety and wellbeing of our team is paramount and we continue to ensure each and every employee shares this belief so they can act on it
Stephen EspositoGeneral Manager Operations
Mike WhittyGeneral Manager Supply Chain
Mike Manning General Manager Innovation and Strategy
Katrina Benedetti ForastieriGeneral Manager Culture and People
47Board and Leadership Ravensdown Stakeholder Review 2018
KE
Y
Ravensdown-owned storesRavensdown consignment storesRavensdown manufacturing Aerowork
Ravensdown aglime quarriesLime processing plantDOING MORE
Our team members are proud to be part of the community and are doing their bit for many worthy causes throughout the country
Dargaville
Pukekohe
Morrinsville
Te Awamutu
Okato
Kakaramea
Feilding
HimitangiRongotea
Masterton
Manunui
Kerepehi
Te Puke
Tirau
Supreme
Taupo
Pio Pio Broadlands
Gisborne
Wairoa
Raetihi
New Plymouth
Stratford
AuroaWaverley
TaihapeWhanganui
Rata
Severn StreetNapier Works
Waipukurau
Dannevirke
MangatainokaKoputaroa
MataGreenleaf
Te Pahu
Western Bays
Te Teko
Featherston
Taumaranui
Waharoa
Normanby
TakakaNgarua
Marlborough
NelsonBlenheim
Culverden CheviotHokitika
Stillwater
MethvenRakaia
Fairlie
Seadown
GeraldineHinds
AshburtonSouthbridge
DunsandelLeeston
Christchurch Works
White RockAmberley
Mayfield
Darfield
Rangiora
Kurow Waimate
Cromwell RanfurlyOturehua
Waikouaiti
DiptonNightcapsOtautau
Isla Bank
BluffTitiroa
Woodlands EdendaleAB Lime
WintonMcNab
Clinton
Balfour
Mossburn
Heriot
Outram
LawrenceClydevale
MiltonBalclutha
Dunedin WorksLumsden
Te Kuiti
North Oamaru
Enabling smarter farming throughout New Zealand
Registered office292 Main South Road Hornby Christchurch 8042 NZ0800 100 123ravensdownconz
Lets expect more together Give us your feedback on this website so we can improve
Connect with us facebookcomRavensdown linkedincomcompanyravensdown twittercomRavensdownNZ ravensdownconzintegratedreporting
insightcreativeconz
RA
V026
EXPECT MORE TO COME gt
ravensdownconz
Why wersquore here
HOW WE DELIVER ON THAT PURPOSE
We provide the products expertise and technology to help farmers reduce environmental impacts and optimise value from the land
New Zealand exports 95 of the food that it grows This can be seen as a net export of the nutrients embedded in the food because plants have extracted what they need from the soil Ravensdown helps return those key nutrients by supplying the essential elements that all plants whether eaten by humans or livestock need to grow
As a farmer-owned co-operative our commitment as nutrient efficiency specialists is to enable our customers to supply the necessary amount of nutrients ndash no more no less ndash and help minimise losses for the benefit of the farm and the environment This takes the form of services like those listed on the opposite page
WHERE ARE WE PRIORITISING
Quality agri-products such as Kiwi-made superphosphate imported fertilisers aglime animal health seeds and agrichemicals are the backbone of our product offering
Certified nutrient management advisors and environmental consultants are backed up with cutting-edge technologies Special aerial cameras that can assess soil nutrients remotely or software that shows where best to tackle potential phosphate run-off are just two examples
Science is the foundation for all our advice and innovation We invest in research and collaboration with universities and Crown Research Institutes supporting knowledge-sharing conferences and publish papers in peer reviewed journals
Enabled people are the most effective people In a fast-changing sector we focus on the ability of our teams to adjust and respond so they can help get the job done
Trusted and leading is how we set out to be seen We know that nothing less than doing the right thing day in day out is the best way to achieve this
Our stakeholders want to create a better New Zealand and we see our role as helping them
achieve that by enabling smarter farming
Smarter farming can deliver stronger rural communities reduced environmental impacts and growing prosperity for the country as a whole
Smarter farming is about challenging all aspects of farming knowing improvements are always possible and definitely needed
We canrsquot help with smarter farming without working smarter ourselves We need to keep innovating and changing so that we can continue to walk the talk
20 Strategic FrameworkRavensdown Stakeholder Review 2018
Strategic Framework
In developmentExisting Service
KE
Y
DIAGNOSTIC AND PREDICTIVE TOOLS Analytical Research Laboratories
Physical test results for soils and plants measure levels and validate predictive models
Robust models Predictive tools improve decision making about phosphate-loss mitigation or nitrogen use efficiency
Aerial sensing Scanning soil nutrient levels and vegetation from aircraft
ADVISORY SERVICES Nutrient Budgets and
good farming practice On-farm certified advisors who maximise nutrient use efficiency
Environmental Impact Advice Largest team in NZ specialising in farm environment planning and mitigating farm impacts
WATER MITIGATION ClearTechreg
Dairy effluent treatment system that could reduce fresh water use by 17000 Olympic-sized swimming pools a year
Integrated Catchment Management A collaborative multi-discipline approach to environmental management at a catchment level
APPLICATION AND PLANNING IntelliSpreadreg
Computer-controlled topdressing aircraft doors adjust spreading rate and avoid sensitive areaswaterways
Precision spreading GPS guided certified groundspreaders reduce risk of under- or over-application of nutrients
Precision blending Smart fertilisers including N-Protect with coating that reduces gaseous emissions
HawkEyereg Visual mapping and decision-making tool that brings all information and records together
How our services reduce environmental impacts
21Strategic FrameworkRavensdown Stakeholder Review 2018
88 SPENT ON DIRECT PURCHASES FROM LONG-TERM PARTNERS WITH SUPPLY CONTRACTS
ENGAGEMENT SURVEY
LONG TERM PARTNERS WITH SUPPLY CONTRACTS
Ravensdown our key suppliers and ultimately our customers benefit from our strategy to have long-term relationships
When partner and preferred supplier performance is high we reward that with our loyalty and ongoing business Expectations are clear and measures are in place so we can provide detailed feedback where we would like improvements to be made With a select few partners we are able to have a deeper multi-levelled relationship and collaborate in areas other than the day-to-day business
Trust is at the heart of long-term relationships We work hard on that with our key suppliers We will be seeking more direct feedback on our performance and to see what we can do to cement our aspiration to be ldquocustomer of choicerdquo for these suppliers We will continue to collaborate internally and with our supply partners to bring new technologies and innovations to life in our pursuit of smarter farming
We survey our staff on a variety of topics as a way to understand where we are doing well and areas to work on
Conducting our survey through Aon Hewittrsquos lsquoBest Employerrsquos Programme allows us to be measured against the best rated employers in Australia and New Zealand
Our goal is to be one of the top five employers of choice and the trends behind these surveys are one important indication of whether we are on track
Our overall engagement lifted 2 across the company to see us meeting the threshold for the ANZ Top Quartile of Aon Hewittrsquos Best Employers
5040
30
20
100
80
6070
90100
Bottom Quartile
Top Quartile
2018 ENGAGEMENT SCORE(2017 66)
68
Moderate Zone
Earning the right to lead
Ravensdown has many stakeholders Customers employees suppliers neighbours ndash all expect us to continue to do what we said we will do Building a resilient relevant business
is a strategic priority and of course this means change Throughout this change we will track our carbon footprint staff morale and customer goodwill
22 Trusted and LeadingRavensdown Stakeholder Review 2018
Trusted and Leading
Over time measures will be expressed as total tonnes of carbon dioxide (CO2) and CO2 per unit of output such as fertiliser tonnage
Mine to Port is the energy used in the transfer of materials from the source mine or plant to the Ravensdown ship
More than three quarters of our emission profile is represented by shipping As a ship charterer we look forward to the carbon reduction commitments being made by the international shipping industry becoming a reality
Manufacturing and distribution includes ship-to-store emissions in New Zealand and domestic operations Because the process of manufacturing superphosphate generates electricity our three acid plants can contribute electricity to the national grid
This electricity counts as a credit to our emissions profile The category also includes coal used in lime drying and fuels for New Zealand distribution to the stores network Aerial spreading entails the aerial operations that are controlled by Ravensdown
As a signatory to the Sustainable Business Councilrsquos Climate Leaders Coalition Ravensdown will actively seek to monitor reduce and report on its carbon footprint
The greenhouse gas inventory currently excludes all Joint ventures and C-Dax Limited
Limited assurance has been provided for our greenhouse gas emissions inventory by Ernst amp Young New Zealand Limited The Limited assurance statement is available in our integrated reporting website httpsintegratedreportingravensdown conzcontentdownloadsAssuranceReportpdf
154407 tCO2e
TOTAL CARBON FOOTPRINT 2017
MINE TO PORT501 tC02e
INTERNATIONAL SHIPPING117579 tC02e
AERIAL SPREADING5215 tC02e
MANUFACTURINGAND DISTRIBUTION31112 tC02e
Carbon footprint For the 2017 calendar year Ravensdown has compiled its first carbon footprint report focusing initially on its
own operations rather than upstream or downstream activities of its suppliers or users of its products
23Trusted and LeadingRavensdown Stakeholder Review 2018
There were four breaches of resource consents or general environmental rules in 201718
1 Hinds store had a non-compliance letter after Environment Canterbury reviews of consent compliance in February 2018 It related to aspects of a 2008 consent that had not been fully implemented By April the site was compliant with its resource consent
2 Christchurch Works is in the Hayton Stream catchment The City Council holds a stormwater consent with Environment Canterbury An infringement notice and fines totalling $1500 were incurred for a stormwater escape incident that the company reported
3 Napier Works ndash on 30 May 2018 a hole developed in a fibreglass pipe carrying acidic scrubber liquor from the manufacturing process The pipe was close to the main road Clean up of the four- minute emission entailed shutting the road for 35 hours Drains were protected and clean-up liquid was returned to the plant
4 Napier Works ndash in the April 2018 acid plant start up the company notified the Hawkersquos Bay Regional Council that it had breached National Environment Standards for sulphur dioxide emissions to air The short-lived breach has been addressed by venting to a higher point In relation to the incident an infringement notice and an abatement notice were issued in July 2018
In addressing a noncompliance letter from last year the Timaru store and Environment Canterbury have been working closely on understanding stormwater and seepage-related issues including isotopic testing currently underway
EMISSIONS OVER THREE SITES
Across our manufacturing sites we have reported on our atmospheric emissions for over 18 years We monitor state any breaches and record any interventions
Full details by site can be seen in the Operations Environmental Report 2018 on the company website
00
05
10
15
20
2014 2015 2016 2017 2018
kg S
O2
tonn
e su
per
0000
0001
0002
0003
0004
0005
0006
2014 2015 2016 2017 2018
kg F
ton
ne su
per
STACK FLUORIDE DISCHARGED TO AIR (KG F PER TONNE OF FERTILISER MANUFACTURED)
SULPHUR DIOXIDE DISCHARGED TO AIR (KG SO2 PER TONNE OF FERTILISER MANUFACTURED)
2419 2220172018 2016
NET PROMOTER SCOREreg
MORE PRECISION BLENDING
The co-operativelsquos two precision blending plants allow high quality blends to be made for specific farm requirements
At the Christchurch precision blending plant proof of the benefits on the new Surflex technology can be seen in the statistics on blend accuracy Blends were dispatched with an average variation from that ordered weight of only -006 with a tight standard deviation of the variation at 104
Customers continue to show trust in Ravensdown through their likelihood to recommend us to a friend or colleague
The Net Promoter Scorereg taken from our annual Customer Satisfaction Survey showed 42 promoters against 23 detractors The 2018 score was comparable to our long-term average but fell from 2017 which was a year of growing customer service expectations and some known service issues
Engagement with our stakeholders is a vital part of our efforts to learn what matters to them and deliver on that
Images on opposite page1 Environmental consultant John Holmes gets his hands dirty
at one of the Lend a Hand days Each employee was given a volunteer day to help out in a local community
2 Chief Scientific Officer Dr Ants Roberts leads the children of Pukekohe into the local soils
3 Agri Manager Rei Marumaru is on hand as a shareholder takes a virtual reality tour around the company
4 Technical Development Manager Mike White presents to a delegation from Precision Agriculture Association of New Zealand
5 Open days throughout our manufacturing sites attracted plenty of neighbourly interest
6 A suppliers cargo is scrutinised as part of Ravensdownrsquos robust biosecurity system
7 General Manager Innovation and Strategy Mike Manning talks nutrient management and good farming practices with Minister for Primary Industries Damien OrsquoConnor
8 Our staff at Analytical Research Laboratories took delivery of two robots this year
9 New Zealand Dairy Industry Awards (winners shown) FMG Young Farmer Contest and Agri Women Development Trust were the largest sponsorships in a portfolio that included hundreds of organisations
24 Trusted and LeadingRavensdown Stakeholder Review 2018
1
4
6
8
5
7
9
2 3
25Trusted and LeadingRavensdown Stakeholder Review 2018
The Fertmark programme was set up in 1992 to give New Zealand farmers confidence in the chemical quality of fertiliser and associated claims The scheme is managed by the farmer controlled Fertiliser Quality Council
Ravensdown has the highest number of Fertmark product registrations of any company These products are independently audited every six months
All agricultural compounds require authorisation under the ACVM Act 1977 either by registration or by exemption
FERTMARK STANDARDS
OF ALL ANIMAL HEALTH AND AGCHEM PRODUCTS ARE EITHER REGISTERED OR APPROVED BY EXEMPTION SO MEET ACVM REQUIREMENTS
938 932
939971
OF RAVENSDOWN FERTILISER TONNAGE SOLD HAD FERTMARK REGISTERED COMPONENTS
OF RAVENSDOWN LIME TONNAGE SOLD WAS FERTMARK REGISTERED
20172018 2016-17
2016-17
100
20172018
Products that fuel food creation
Whether itrsquos fertiliser lime seed agchem or animal health products farmers and growers need products that are fit for purpose suitable for New Zealand conditions and available when needed With so many moving parts and interactions across a global supply chain
wersquore determined to keep getting it right
26 Quality Agri-ProductsRavensdown Stakeholder Review 2018
Quality Agri-Products
Particle sizing distribution
Particle size is a crucial quality metric The ideal sized granule will improve coverage and spreading efficiency and reduce dust Some variation is needed but either extreme will have implications for the environment and for precision spreading
As indicated from the graphs Ravensdown have set a target particle-sizing band for each product (superphosphate 05 mm to 56 mm and urea 2 mm to 48 mm) The target is to ensure that we provide high quality products and Ravensdown continues to improve our focus on achieving ideal particle sizing
SUPERPHOSPHATE PRODUCT SIZING 2015 - 2018
UREA PRODUCT SIZING 2015 - 2018
Band 2015 - 2016 2016 - 2017 2017 - 2018
KE
Y
05mm0mm 1mm 14mm 2mm 28mm 4mm 48mm 56mm 67mm0
10
20
30
40
50
60
70
80
90
100
Cum
ulat
ive
P
assi
ng
Target setting05mm0mm 1mm 14mm 2mm 28mm 4mm 56mm 67mm
0
10
20
30
40
50
60
70
80
90
100
Cum
ulat
ive
P
assi
ng
Target setting
27Quality Agri-ProductsRavensdown Stakeholder Review 2018
In addition to our low-risk import scheme we periodically assess preferred suppliers against criteria including
Ethics and alignment to our Supplier Code of Conduct Delivery performance Collaboration Meeting quality specifications quality improvements Innovation
Ravensdown continues to develop enduring relationships that deliver long-term sustained value to both parties We will increase our focus on performance and relationship management A few key supplier partnerships will be further nurtured and collaboration will be at the heart of this We will review and modify our evaluation criteria to place more emphasis on sustainability
We continue to work with our suppliers to address opportunities to improve product quality one of which is improving the management of product through our own supply chain in a consistent manner
Ravensdown has invested in independent annual audits of bulk fertiliser suppliers for over five years Our system meets the highest standards approved by MPI and ensures consistent quality and low risk biosecurity
Fertiliser annual audit
Quality and biosecurity check
External independent verification authority
Our entire supply chain from source is independently audited annually and assessed as a low-risk biosecurity threat and each shipment follows strict criteria This includes stringent inspection of shipsrsquo holds prior to loading This means that when the vessel reaches New Zealand it can commence discharging straight away While there is additional cost at the load port this is in the main offset by not having to wait in New Zealand prior to discharging
Ravensdown will continue to invest in our annual supply chain audits to ensure we have low risk sourcing and consistent high-quality product We understand the importance so take all measures to mitigate biosecurity risk to New Zealand As we identify new suppliers we will ensure we qualify them to the same high standards
From time to time we import product from an alternate supplier either as a trial or to meet unexpected seasonal demand In these circumstances we liaise closely with MPI and product is subjected to normal MPI clearance procedures at the New Zealand border This year we imported urea and RPR in this way accounting for 3 of our total imported volume
OF BULK IMPORTS ARE LOW RISK (201617 100)97
LOW-RISK IMPORTS AND BULK VESSEL QUALITY
BULK VESSEL FERTILISER IMPORTED MET OUR SPECIFICATION FOR PHYSICAL AND CHEMICAL QUALITY (201617 95)94
85 OF INTERNATIONAL SUPPLIERS PERFORMANCE IS EVALUATED
Quality of products are assured through a continuous improvement culture a long-term programme of investment and systematic development by a team of technical operations and process engineers at each of the three plants
INVESTMENT IN INFRASTRUCTURE
Major projects are organised centrally to mitigate risk Improvements to the store network such as roofs and doors as well as conveying blending and loading systems all improve the quality of the product used by spreaders and farmers
INVESTED IN OPERATIONS AND STORES (201617 ndash $302M)
$216m
28 Quality Agri-ProductsRavensdown Stakeholder Review 2018
CASE
STU
DY
Producing quality food for humans or livestock demands quality inputs And thatrsquos the driving passion of Ravensdown Procurement Manager Chad Gillespie
Chadrsquos been with us for more than six years on a mission to deliver consistent ndash and ever-improving ndash product quality ldquoIt really starts with understanding the customer needs and then selecting the best product suppliersrdquo advises Chad ldquoSo wersquove worked hard on developing a clear evaluation criteria Then itrsquos important to keep monitoring and providing feedback including at least two face-to-face meetings a yearrdquo
With suppliers located around the globe Chad and his team travel frequently But proper oversight is essential when products have long journeys to market ldquoA typical example is ureardquo says Chad ldquoIt comes from Saudi Arabia where it goes to a port store facility Well send a vessel to get loaded then it takes around 30 days to transit to New Zealand but the journey is far from over When it arrives it typically discharges into three to five port stores Itrsquos put into hoppers using the ships cranes then onto trucks and sent to stores From there it may be bagged up blended coated or loaded as a straight product onto another truck and taken to farm Or it could go to another market store before being sent out onto farmrdquo
Maintaining product quality during all this is a constant challenge ldquoUntil now monitoring at sea has mostly been confined to checking
WErsquoRE ALL ABOUT PRECISION AGRICULTURE AND THAT DEMANDS CONSISTENT QUALITY
sailing progress via GPSrdquo says Chad ldquoBut soon well be installing data loggers in shipsrsquo holds recording things like temperature and humidity during transit
ldquoWhen product is handled its all about retaining the physical characteristics and not introducing any contaminantsrdquo he adds ldquoOur logistics and stores people are focussed on providing the best storage and handling to minimise crushing of granules and to ensure no external moisture is introduced Stock rotation is also important Urea is a very challenging product that can take in and expel moisture easilyrdquo
Product characteristics arenrsquot the only challenges facing Chadrsquos team More is expected across the board ldquoFarmers always expect that the product will actually do its job But I think more recently theres an expectation that well develop solutions to help with their environmental challengesrdquo he says ldquoOne of our values is putting the customer at the centre of everything we do We also have some pretty clear priorities including our focus on product quality In itself it will help farmers with environmental challenges Wersquore all about precision agriculture and that demands consistent qualityrdquo That precision helps farmers get optimal yield with lower inputs helping meet consumer expectations of quality food
produced with lower environmental impact Our N-Protectreg coated urea can help to lower environmental impact
Another challenge one frequently in the public eye is biosecurity ldquoMinimising biosecurity risk has been a priority in Ravensdown for over six years nowrdquo says Chad ldquoWith time and effort weve developed a very robust system in terms of fertiliser importation involving supplier audits every yearrdquo
More collaboration and engagement also figure in Chadrsquos quality quest ldquoTo improve product quality we need suppliers on-side as well as neighbours the wider community local authorities and most importantly our peoplerdquo
Elsewhere its about more direct control One example being Ravensdown Shipping Services ldquoOur shipping joint venture helps source efficient vessels that are fit for purpose So we can be sure theyrsquore reliable they turn up on time and most importantly theyre cleanrdquo
Collaborative relationships empower our people and suppliers to be open and pay greater attention to detail At Ravensdown ensuring the highest product quality means more is expected of our people than ever before Itrsquos a challenge theyrsquore more than up to
The many challenges of delivering a quality product
To view video please visitravensdownconzintegratedreporting
29Quality Agri-ProductsRavensdown Stakeholder Review 2018
43
53
REPORTED HAZARDS AND INCIDENTS ASSESSEDINVESTIGATED WITHIN 48 HOURS
CORRECTIVE ACTIONS TO MANAGE HAZARDS AND INCIDENTS COMPLETED ON TIME (ON OR BEFORE THEIR DUE DATE)
We have set two key performance measures to ensure that we manage our hazards and incidents in a timely manner These measures have been chosen because they build trust in the system Timely assessment and management encourages people to report issues as they know they will be promptly addressed
The jump towards our 2019 target is expected because of changes made to the ways in which incidents are reported and escalated up through management levels Data on overdue hazard assessments will also be available
Corrective actions are determined to manage hazards and incidents to protect people from harm Corrective actions were taken in the majority of cases ndash often this was done immediately without the need to raise a formal corrective action All actions relating to serious hazards or incidents will be completed on time
HAZARD AND INCIDENT MANAGEMENT
TARGET 2019
TARGET 2019
201718
201718
gt90
gt90
1234
REPORT
HAZARD AND INCIDENTS 4 STEP APPROACH
ASSESS THEIR RISK
IMPLEMENT CORRECTIVE PREVENTATIVE ACTIONS
CHECK ACTIONS ARE EFFECTIVE
Reporting 201617 201718
LTI 3 8Medical Treatment 33 33
Restricted Duty 1 2First Aid 18 36
Property damage 85 88Close Calls 80 88Hazards 90 104
A broad strategy is in place intended to manage risks to health and safety of our people and others
For this report we include metrics on proactive hazard management incident reporting and corrective action
HEALTH SAFETY AND WELLBEING
People with ambition for better
Over 642 employees and many more contractors make up a powerful extended team Collective wisdom is put to a common purpose New insights are built every day But enabling people takes constant focus and a positive safety oriented culture
30 Enabled PeopleRavensdown Stakeholder Review 2018
Enabled People
Lost time amp recorded injury frequency rates
At Ravensdown we genuinely care about the safety and wellbeing of our people and our extended family throughout the community
Rolling 12 monthly LTIFR is a calculation used to measure the average number of lost-time injuries (those injuries that are serious enough to require time off work) over the past 12 months The average has decreased from 148 to 123 representing a 162 decrease
This is because of a more proactive approach to identifying and managing hazards and encouraging reporting of incidents and close calls so that they can be investigated to prevent a recurrence and subsequent injury
Rolling 12 monthly TRIFR is a calculation used to measure the average number of recordable injuries (those injuries that are serious enough to require medical attention or more) over the past 12 months The average has been increasing from June 17 as a result of an increase in the number of recordable injuries being reported The majority of these injuries have been minor injuries that may not previously have been recorded
Reporting all incidents (injury and close calls non-injury) is an important part of our strategy as it allows us to work together to investigate and implement measures to prevent a recurrence
85162
LTIFR
TRIFR
DECREASE FROM 2016 TO 2018
DECREASE FROM 2016 TO 2018
ROLLING 12 MONTH TRIFR(TOTAL RECORDABLE INJURY FREQUENCY RATE)
ROLLING 12 MONTH LTIFR(LOST TIME INJURY FREQUENCY RATE)
Jun 16 Dec 16 Jun 17 Dec 17 May 18
No
of T
RIs
per 2
00
00
0 m
an-h
ours
0
2
4
6
8
10
Jun 16 Dec 16 Jun 17 Dec 17 May 18
No
of LT
Irsquos p
er 2
00
00
0 m
an-h
ours
0
1
2
31Enabled PeopleRavensdown Stakeholder Review 2018
STAFF TURNOVER
DIVERSITY TRAINING SPEND
LIVING WAGE
A drive to deliver personalised structured and focussed training programmes is now supported by a new Learning Management System We can ensure staff are fully able to do their jobs for the benefit of our stakeholders and can develop our people for future opportunities
Ravensdown will continue to monitor the living wage as it develops and ensure all permanent staff are paid at or above the NZ living wage
FEMALE MALE
31 69
When it comes to gender mix the focus is on active monitoring training to tackle conscious and unconscious bias and recruiting the best person for the role
PERMANENT EMPLOYEES ARE PAID AT OR ABOVE THE NZ LIVING WAGE100
$800kSPENT ON TARGETED TRAINING AND DEVELOPMENT 201718
(201617 $1M SPENT ON TRAINING AND DEVELOPMENT)
201718(201617 8)11
Average turnover for 5 years is 88
Our stakeholders can be confident that the knowledge advice and service they receive is from stable engaged staff ensuring consistency of service and knowledge
GENDER
AGE
lt40 40-59 gt590
10
20
30
40
50
60
32 Enabled PeopleRavensdown Stakeholder Review 2018
CASE
STU
DY
To view video please visitravensdownconzintegratedreporting
While Ravensdownrsquos advanced technology often takes the limelight itrsquos Ravensdown people who are driving smarter farming every day
Few realise Ravensdown has the largest number of Certified Nutrient Management Advisors in New Zealand
This is no accident ndash rather a carefully designed plan to attract the very best graduates and enable them through training clear career pathways and stewardship in the field
At the Ravensdown store in Tirau 24-year-old Taylor Bailey is an impressive example of how the Ravensdown Development Programme is enabling success for a new generation of agri managers Coming from a well-known dairy farming family in Mahoe Taranaki farming is very much in Taylorrsquos blood Like many of our graduates Taylor came from Massey University where she completed a Bachelor of Agri Commerce ndash majoring in farm management
Soon after Taylor was invited to join the Ravensdown Development Programme and spent eight months in Christchurch where she studied Fert 101 Animal Health and Agronomy Recently shersquos completed the intensive Advanced Certified Nutrient Management Course through the New Zealand Fertiliser Association
Smart farming is hitting the ground running
and Massey University The final part was completing her farmer reports to become a Certified Nutrient Advisor
At this young age the achievement is impressive but Taylor is by no means alone The entire focus of the Ravensdown Development Programme scheme is to produce a well-prepared and enabled future generation of on-farm advisors who can deliver first-rate knowledge on fertiliser animal health and agronomy from the get go
Taylor knows todayrsquos farmers are expecting far more and Ravensdown is responding ldquoCustomers are definitely expecting more of advisors Weve got a wide range of products and services that we provide so we need to be definitely well-skilled in those areasrdquo says Taylor
But as any farmer will testify you canrsquot learn everything from a book so Taylor meets farmers attends local discussion groups and keeps up to date on the latest environmental issues
ldquoWere no longer just a fert rep these days Were also giving advice and recommendations around agri-chemicals
seed products and animal health Theres a lot more environmental scrutiny on farmers so we need to be up with regulations specifically with the fertiliser side of thingshelliprdquo
Always driven Taylor also enjoys the support she gets from her North Island team and the expert agronomists and animal health technical managers who give her the extra confidence and motivation to always do more for her clients
Of course this notion of a well-educated and empowered new generation is not without economic value ldquo It definitely benefits shareholders People are coming into jobs up to speed and with a greater understanding of the whole farm systemrdquo says Taylor
Being part of the new generation that will drive change and smarter farming is something Taylor relishes She also has a few changes shelsquod like to see
It would be great to see farm owners involving employees in the decision-making processes they face such as meetings to discuss their seasonal fertiliser plans Sharing knowledge is a really powerful thing and in turn will result in a more skilled industry
WErsquoRE NO LONGER JUST A FERT REP THESE DAYS
33Enabled PeopleRavensdown Stakeholder Review 2018
Game changing science
Science and research are the reasons why Ravensdown is seen as a nutrient efficiency specialist Our investment in RampD and partnerships with universities mean ideas
with game-changing potential can be explored But it is our field-based team and the customers who trust their advice that take the ideas and turn them into a better reality
Description
Value
Collaboration
Status
Future expectation
Treats dairy effluent ndash enabling water recycling and increased effluent storage capability
The technology produces lower volumes of effluent enabling enhanced utility of storage and use Significant volumes of water are available for recycling
Lincoln University
Public announcement of pilot project was made on 3 May 2018
Canterbury is the first region for ClearTechreg release followed by the major dairy regions
Remote sensing of the nutrient status of soils
Fast and efficient method to produce layers of data from a single flight including soil fertility vegetation type and a digital surface map at a square-meter level
Massey University
AgResearch
We are at the end of year 5 of the seven-year programme Project extension to cover North Canterbury and Southland means 90 percent coverage for New Zealand hill country
Commercial delivery of current and emerging scanning technologies
AIR SCANreg
34 ScienceRavensdown Stakeholder Review 2018
Science
Description
Value
Collaboration
Status
Future expectation
Models phosphorus and sediment losses at farm and catchment scale
The model allows the identification and materiality of farm nutrient and sediment critical source areas and the efficacy of mitigations
Victoria University of Wellington
Undergoing field verification In development end of this year
Expect to be used mainly by Ravensdown Environmental consultants in catchment studies in collaboration with Beef and Lamb and regional councils
Models nutrient balances including nitrogen loss estimates at a farm scale
Models farm system nutrient cycling and the consequential nutrient losses Focus on outputs maintains farming flexibility and innovation This world-class model allows farm system scenarios to be compared to a baseline
AgResearch
Plant amp Food
Landcare Research
Overseer Limited
Widespread adoption with ongoing upgrades
Expect to see an increased uptake nationally as farm systems changes are required to comply with emerging regulations on nutrient losses
Description Enables trust through evidence ndash fertiliser released at the right place at the right rate
Value Technology-enabled aircraft allow fertiliser plans to be accurately delivered by electronic instruction Farmers can trust their fertiliser investment is applied as intended with proof of release records available
Status 4 Planes in operation
Future expectation
6 capable aircraft by May 2019
Ravensdown has an ownership interest
reg
35ScienceRavensdown Stakeholder Review 2018
WE CANNOT FARM LIKE WE USED TO IN THE PAST SO OUR SYSTEM NEEDS TO BE MORE PRECISE MORE ENVIRONMENT FRIENDLY
36 ScienceRavensdown Stakeholder Review 2018
ClearTechreg is just such a breakthrough Developed in partnership with Professors Keith Cameron and Hong Di of Lincoln University ClearTechreg is an effluent treatment process that slashes the use of fresh water in dairy farming
ClearTechreg allows us to clarify effluent at the dairy shed to produce water clean enough for recyclingrdquo explains Professor Cameron ldquoItrsquos then used for washing the yard where the cows come in for milking The technology uses a coagulant often used in treating drinking water and itrsquos a very similar process The coagulant allows the little particles of soil and dung in the effluent to coalesce into larger particles which then have enough weight to sink to the bottom of a tank This means the top becomes clear enough to recycle and wash down the yardrdquo
The potential savings in water use and reduction in environmental impact are huge says Professor Cameron ldquoUsing the backing gate where the cows are waiting to go in for milking on Lincoln Universityrsquos dairy farm where we milk 555 cows we can cycle enough water every day to wash the yard completely Thatrsquos around 20000 litres recycled a day Scale that up nationwide
and we could save around 42 billion litres of water annually Thatrsquos a big numberrdquo
Making better use of water resources is not the only advantage of ClearTechreg Professor Hong Di emphasises the benefits across the board representing the sort of leap agriculture has to take to meet societyrsquos growing expectations ldquoWe cannot farm like we used to in the past so our systems need to be more precise more environmentally friendly Consumers are demanding quality food and to know that it has been produced in environmentally friendly sustainable ways The sort of technology that wersquore talking about with ClearTechreg thatrsquos a step change As well as potentially saving so much water each year you also reduce E coli leaching and phosphorus ClearTechreg shows how science can help Ravensdown and its shareholders respond and succeedrdquo
Partnerships with scientists like Keith Cameron and Hong Di are only going to be more important in the future and the bonds closer ldquoAs well as the research and development of new technologies therersquos also capability buildingrdquo says Professor Cameron ldquoIn that we train a lot of the farmers of the future at Lincoln University We also train students who go on to be
CASE
STU
DY
employees of Ravensdown A very good example is the creation of the environmental group at Ravensdown who support farmers to develop environmental plans and nutrient budgets A number of those new staff have come through training at Lincoln Universityrdquo
The search for game-changing innovations like ClearTechreg has become more determined than ever as expectations of Ravensdown and scientists themselves increase Something Professor Cameron is well aware of ldquoI think society is expecting more from scientists There are growing concerns about the environment and finding solutions to those environmental problems requires good robust science Itrsquos also why wersquore seeing greater links between research and industry to ensure that the science that gets done in the lab doesnrsquot just produce a paper thatrsquos published in an international journal it actually produces a technology that flows from the laboratory to the farm The linkage between ourselves Ravensdown and Ravensdown shareholders shows this perfectly where the investment in science creates new technologies new systems and new methods that take everyone forwardrdquo
The new technologies Ravensdown provides to shareholders often have their roots in the laboratory And sometimes itrsquos not about a new product or digital advance so much as a smarter way of doing things
Scientific breakthrough set to transform dairy effluent
To view video please visitravensdownconzintegratedreporting
37ScienceRavensdown Stakeholder Review 2018
We are committed to being at the forefront of where the physical world of farming meets the digital world Use of farm mapping software enables customers to farm smarter and accurately Nutrient management crop and livestock production all benefit from improved record keeping and performance analytics We are focussed heavily on increasing the number of customers using mapping technology and are investing in RampD to increase the range of services this software can accurately provide
Maps provide farmers oversight of their whole farm at a glance Embedded throughout the map are the records of what has been applied in detail and what the options are to improve productivity The increasing demand on farmers for managing the environment requires better record keeping and transparency Developments in automation can reduce the amount of time the farmer spends behind a desk enabling more time on the farm We believe our customers own their information and have designed HawkEyereg to enable greater collaboration with other industry partners
MAPPING TECHNOLOGY
Use of mapping technology to manage efficient use of nutrients and keep records of paddock activity
CUSTOMERS ACTIVELY USING SMART MAPS HAWKEYE DURING THE YEAR2682
Technology is a key driving force behind sector-wide improvement It opens up new opportunities new ways to track progress make decisions demonstrate performance
and make connections with end consumers Our team uses some amazing tools to enhance the service they provide and the tool ndash and the person using it ndash cannot stand still
Technology Enabling smarter farming
38 Technologies and ServicesRavensdown Stakeholder Review 2018
Technologies and Services
HawkEye is map-based software that helps farmers make smarter decisions for better farm and environmental outcomes
BENEFITS FOR FARMERS
Improved nutrient amp feed decisions
Reduced office time
Managing environmental impacts
Increased productivity
More time to farm
Licence to operate
BENEFITS FOR RAVENSDOWN
Customer collaboration
Data automation
Useful tools for all farmers
Valuable discussions
More time to add value
Stronger relationships
THE IMMEDIATE PROCESS
Support Ravensdowns core business - Nutrient pasture and crop management environmental footprint
Easier collaboration between customer and Ravensdown - Enabling our staff to deliver
Providing excellent service with efficiency - Automation of ordering spreading and online data gathering
BY PROVIDING
Farm mapping
Nutrient planning and forecasting
Pasture performance management
Product ordering and spreading
In-field tools
Test results and agronomy plan visualisation
Digital record keeping and reporting
Nutrient compliance management amp reporting
Spreading proof of placement
Farm feature amp hazards
Sharing and collaboration
Personalised support
INSIGHT TO ACTION
Coming soon
39Technologies and ServicesRavensdown Stakeholder Review 2018
USE OF AGRONOMY PLANS FOR EFFICIENT USE OF NUTRIENTS AGROCHEMICALS AND SEED
PROOF OF PLACEMENT
This enables our customers to apply the right amount of fertiliser (nutrient) Published agronomy plans are a measure of how many of our customers are using our recommendations
In addition the agronomy plans include the right agrochemical recommendation ensuring the best product and application is chosen for the health of the crop or pasture livestock and environment
All of this detail is recorded and traceable enabling a stronger story to be developed about the farm and the produce grown on it
Ravensdown takes soil test measurements and makes recommendations to farmers about where and what amount of nutrient should be applied
This forms the basis for an agronomy plan which can be produced by Ravensdown We expect this number to increase as farmers become more aware of the need for tighter control over their nutrient application
The use of GPS-enabled spreading technology enables us to measure how effectively we are recording and tracking nutrient application We aim to increase the total traceability of nutrients applied over time By recording spreading in both aircraft and groundspreading trucks we are able to capture data not only of Ravensdown fertiliser that has been applied but to provide better transparency for all users of our spreading technology This benefits all New Zealand farmers
Recently we signed an agreement with TracMap New Zealandrsquos largest provider of spreading technologies enabling us to capture a large proportion of total fertiliser tonnes spread accurately as well as agrochemical spray history Variable rate application is now possible through our investment in our Primary Growth Partnership ldquoPioneering to Precisionrdquo in hill country as well as ground spreading meaning the right product can be applied at the right rate in the right place What percentage of total tonnes applied has been applied at a variable rate will be a key benchmark indicator for us moving forward
245739RAVENSDOWN FERTILISER TONNES CAPTURED BY GPS-ENABLED PROOF OF PLACEMENT TECHNOLOGY
CUSTOMERS PERFORMED SOIL TESTS ON THEIR FARMS6448
TESTING TO IMPROVE FARM PERFORMANCE
8362
46
PUBLISHED AGRONOMY PLANS
OF CUSTOMERS HAVE BEEN PROVIDED AGRONOMY PLANS
40 Technologies and ServicesRavensdown Stakeholder Review 2018
A perfect example is the work we do with arable farmer Eric Watson of Wakanui in mid Canterbury
Eric is the Guinness World Record holder for wheat production per hectare a title he has won more than once Part of the credit comes down to the way he works with Ravensdown including his local Senior Agri Manager Dan Copland Danrsquos worked with Eric and his wife Maxine for over four years ldquoIts really something Im passionate about getting crop nutrition rightrdquo says Dan ldquoEspecially with the precision nutrient management siderdquo
The precision Eric and Dan apply to crop nutrition and soil management certainly is impressive aided by the Ravensdown technology deployed on Ericrsquos mid Canterbury land Comprehensive soil testing and smart mapping gauge the precise nutrition needs of every paddock It shows not just which paddocks require fertilising but exactly what is required and where avoiding over-application Itrsquos smart but the pace of change with accompanying expectations is fast ldquoIts very rapid developmentrdquo says Eric ldquoI think the shareholders do expect more from their fertiliser company including spreading technologyrdquo
CASE
STU
DY
Helping meet those growing expectations is our newest precision agriculture tool HawkEyereg This integrated mapping and compliance tool offers even more accuracy in measuring whatrsquos needed for optimum soil health and yield further reducing environmental impacts ldquoHawkEyereg is a decision support tool it can help with farm recording it can help with precision placementrdquo advises Dan ldquoIrsquove been with Ravensdown eight years and technology-wise itrsquos definitely come on leaps and boundsrdquo HawkEyersquos power comes from using three perspectives of pasture production imagery from the air nutrient input and pasture quantity on the ground and diagnostic status of the soil And itrsquos being made available for any farmer to use not just Ravensdown shareholders
Inevitably as technology improves so does the amount of data generated lsquoBig datarsquo as itrsquos known offers a world of possibilities but only when it can be applied in practical ways Bryan Inch our General Manager for Customer Relationships understands the risks of drowning in a sea of data ldquoTherersquos already plenty of information being captured and that will only increase in the futurerdquo says Bryan ldquoSensors on irrigators farm gates spreading trucks and
silos complement wearable technology on animals soil tests and aerial pasture scanning Itrsquos making sense of what those sensors say that matters turning data into insightful decisionsrdquo Thatrsquos why all Ravensdown technology comes with dedicated support from technical experts and field-based Agri Managers
Back on Ericrsquos farm technology has helped do more with less to the benefit of the environment and the balance sheet ldquoI think Ravensdown technology has a big role to play in helping New Zealand reduce the impact of nutrientsrdquo says Eric ldquoIt can show you shouldnt be putting so much fertiliser on here and in some cases that more needs to go on there Crops will grow better and if youre wasting nutrients youre wasting moneyrdquo
Itrsquos not just shareholders who are expecting more either something Eric is aware of ldquoI think that societys expecting more from farmers with cleaner waterways and swimmable rivers so technology will certainly have a part to play in that Theres a big need for farming to keep improving and thats what the public wants to seerdquo
As expectations grow Ravensdown has responded by developing new technologies that let us do more for our farmer shareholders
The Canterbury wheat that beat the world
To view video please visitravensdownconzintegratedreporting
THERES A BIG NEED FOR FARMING TO KEEP IMPROVING BECAUSE THATS WHAT THE PUBLIC WANTS TO SEE
41Technologies and ServicesRavensdown Stakeholder Review 2018
Employees
GovernanceRavensdownrsquos governance structure is set up to promote accountability and to
support its ability to create value in the short medium and long term It provides insight on strategy implementation and direction while supporting ethical
compliant behaviour throughout the business
42 GovernanceRavensdown Stakeholder Review 2018
Governance
Ethics
The Board of Directors has developed a Code of Business Conduct and Ethics to give effect to Ravensdownrsquos core values and to guide all employees and directors in our relationships with our stakeholders Key parts of this code include
Company Values
Our decisions and personal behaviour will at all times be consistent with our core values of
Successful co-operative ndash We put the customer at the centre of everything we do
Empowered people ndash We choose the best people keep them safe and enable them to do their best
Enduring relationships ndash We develop long-term relationships based on integrity and trust
Environmental leadership ndash We strive to lead in the field of sustainability
Driving Innovation ndash We drive the business forward by finding better solutions
These values mean that we will
Act honestly and fairly with due skill care and diligence in the interests of all of our stakeholders
Demonstrate respect for key moral principles including diversity individual rights equality and dignity
Value personal and professional integrity trustworthiness and competence
Fraud Policy
Ravensdown has a philosophy of ldquozero tolerancerdquo towards fraud both inside and outside of the company We value the integrity of our staff and recognise that they have a key role to play in the prevention detection and reporting of fraud We therefore ask them to be vigilant at all times and to report any concerns they may have at the earliest opportunity We are committed to creating and maintaining an honest open and well-intentioned working environment where people are confident to raise their concerns without fear of reprisal on a confidential basis All reported cases of fraud will be investigated
Conflict of interestRelated party transactions
Like most co-operative companies Ravensdown Limited has frequent transactions with its farming directors in the ordinary course of business All transactions are conducted on commercial terms
A Conflict of Interest Policy ensures that any real or perceived conflicts related to staff members are managed at armrsquos length
Whistle-Blowing Policy
Ravensdown is committed to providing a transparent accountable organisation and staff are encouraged to have the responsibility to report any known or suspected wrongdoing within the company Employees are encouraged to report this to their managers or directly to the CEO A 247 independent anonymous Ethics Hotline is also available where confidential information can be reported Ravensdown is committed to the protection of genuine whistle-blowers against action taken in reprisal for the making of protected disclosures
Risk Identification and Management
The company has a comprehensive risk management framework to identify assess and monitor new and existing risks Annual risk updates are performed and risk improvement plans created and acted on The Chief Executive Officer and the leadership team are required to report to the Board and Audit amp Risk Committee on high risks affecting the business and to develop strategies to mitigate these risks Additionally management is responsible for ensuring an appropriate insurance programme is in place and reviewed annually
TOP RISKS
Risk Response
Failure to embed a culture systems and processes to prevent or appropriately respond to health safety or wellbeing dangers or incidents
We have systems and processes in place to continuously track protect and take proactive actions to manage our peoplersquos health safety and wellbeing and to ensure we embed a culture which puts safety first and gives meaning and purpose for our people
Supply of key fertiliser inputs interrupted
We have enduring relationships with long-term suppliers of our key fertiliser inputs which we continue to assess and manage to ensure we can meet supply commitments to our customers
Inability to deter or recover from cyber security risks
We have robust systems and software in place to detect protect and recover from cyber security threats
Evolving government priorities affecting our industry
We have regular and meaningful engagement with various levels of government to ensure we can have proactive involvement in the legislative and regulatory changes relevant to our business
Significant Biosecurity incident affecting us or our industry
We have an MPI-approved system which ranks the majority of our imported products as a low risk through annual inspection of suppliers cleanliness of vessels sampling of products and container inspections
Losing social licence to operate We work to ensure positive and genuine engagement with all our key stakeholders and transparently report on our operational compliance good community relationships and commitment to sustainability and improvement
43GovernanceRavensdown Stakeholder Review 2018
Leading usforward
1 2 3 4 5
John runs a 22000 stock unit sheep and beef breeding and finishing operation has been on the Board since 2004 and has been Chair since February 2014 As well as running a legal practice in Marton John spent many years as a director of RACE Incorporated and of a number of farming and agricultural companies in NZ and overseas
John Henderson LLB Chair
1
Scott owns and runs a large hill country sheep and beef station at Ohura in the Central North Island and has been on the Board since 2006 Scott is a member of the NZ Institute of Directors and holds a certificate in company direction He has completed a number of governance courses and continues to prioritise professional development
Scott Gower2
TH
E B
OA
RD
44 Board and Leadership Ravensdown Stakeholder Review 2018
Board and Leadership
6 7 8 9 10
Jason is CFO of NZ Steel and a Fellow of Chartered Accountants Australia and New Zealand and has been on the Board since 2014 He is currently Chairman of TNX Limited and former Chair of the Audit Committees for Taranaki Investments Management Limited and LIC He was the former CFO of large listed and unlisted companies such as EROAD Auckland Airport PGG Wrightsons and Fonterra Ingredients
Jason Dale B Com FCA
10
Stuart farms 330ha west of Christchurch growing arable crops seed potatoes and finishing lambs and has been on the Board since 2006 and Deputy Chair since 2014 Stuart is a Nuffield Scholar and has had a number of governance roles in the industry good sector as well as not-for-profit organisations
Stuart Wright B Ag Com Deputy Chair
9
Tony runs the family dairy farming business and has been on the Board since 2004 Tony has been involved in governance at a local and national level particularly in the dairy sector for 20-plus years He was a director of the NZ Dairy Board and Kiwi Dairy Co-op before the formation of Fonterra
Tony is a Nuffield Scholar and a Chartered Fellow of the IoD
Tony Reilly B Ag Com
3
Bruce farms an 8000 stock unit cattle and sheep farm north of Napier and has been on the Board since 2015 Bruce holds a wide range of governance positions particularly in the science and environmental areas He previously spent six years on the Federated Farmers Board and was National President from 2011 to 2014
Bruce WillsB Ag Com
4
Through the companies Alpine Fresh Ltd and ViBERi NZ Ltd Tony grows for the arable vegetable and berryfruit sectors over 700 ha He has been on the Board since 2006
Currently Tony is a director of several local companies is the Chair of NZGAP and Vice-President of Horticulture NZ
Tony Howey B Ag Com
5
Kate owns a 245ha dairy farm in Dargaville and has been on the Board since 2014 Kate is also Chair of Delta Produce Co-operative Ltd and is a ministerial-appointed Council member of the Open Polytechnic of New Zealand
Kate is a Member of the IoD and has done the Company Directors Certificate as well as the Fonterra Governance Development Programme
Kate Alexander Dip Ag bus Mgmt
6
Glen is an Auckland-based entrepreneur who has been on the Board since 2007 Glen was a founding director of the Warehouse Group and was a board member there for 11 years He currently has directorships of 20 private companies across agriculture property retail and tourism sectors Glens agricultural investments include dairy beef avocado kiwifruit mushroom forestry and aquaculture
Glen Inger7
Peter owns a 190ha dairy farm located at Northope and has farming interests in Lochiel and Lorneville and has been on the Board since 2013 Peter is an Agribusiness Regional Manager for a prominent bank and has been through the Fonterra Governance Development Programme
Peter MoynihanB Ag Sc
8
45Board and Leadership Ravensdown Stakeholder Review 2018
Actions louder than words
As a leadership team we see our role as maintaining a positive culture at Ravensdown while ensuring the organisation remains agile as it faces multiple opportunities and challenges
Knowing that continual consensus rarely leads to good decision-making we hold each other to account and exchange ideas freely and honestly
Because wersquore often challenging the traditional way of doing things we will debate and offer alternative points of view
Greg CampbellChief Executive Officer
Bryan InchGeneral Manager Customer Relationships
Sean ConnollyChief Financial Officer
Mark McAtamneyChief Information Officer
LEA
DE
RSH
IP T
EA
M
46 Board and Leadership Ravensdown Stakeholder Review 2018
We seek alternative perspectives from outside the team and listen to all employees within the company throughout the year
We are here to deliver on strategic goals agreed with the Board This involves looking ahead and keeping an eye on the detail of the day-to-day
The safety and wellbeing of our team is paramount and we continue to ensure each and every employee shares this belief so they can act on it
Stephen EspositoGeneral Manager Operations
Mike WhittyGeneral Manager Supply Chain
Mike Manning General Manager Innovation and Strategy
Katrina Benedetti ForastieriGeneral Manager Culture and People
47Board and Leadership Ravensdown Stakeholder Review 2018
KE
Y
Ravensdown-owned storesRavensdown consignment storesRavensdown manufacturing Aerowork
Ravensdown aglime quarriesLime processing plantDOING MORE
Our team members are proud to be part of the community and are doing their bit for many worthy causes throughout the country
Dargaville
Pukekohe
Morrinsville
Te Awamutu
Okato
Kakaramea
Feilding
HimitangiRongotea
Masterton
Manunui
Kerepehi
Te Puke
Tirau
Supreme
Taupo
Pio Pio Broadlands
Gisborne
Wairoa
Raetihi
New Plymouth
Stratford
AuroaWaverley
TaihapeWhanganui
Rata
Severn StreetNapier Works
Waipukurau
Dannevirke
MangatainokaKoputaroa
MataGreenleaf
Te Pahu
Western Bays
Te Teko
Featherston
Taumaranui
Waharoa
Normanby
TakakaNgarua
Marlborough
NelsonBlenheim
Culverden CheviotHokitika
Stillwater
MethvenRakaia
Fairlie
Seadown
GeraldineHinds
AshburtonSouthbridge
DunsandelLeeston
Christchurch Works
White RockAmberley
Mayfield
Darfield
Rangiora
Kurow Waimate
Cromwell RanfurlyOturehua
Waikouaiti
DiptonNightcapsOtautau
Isla Bank
BluffTitiroa
Woodlands EdendaleAB Lime
WintonMcNab
Clinton
Balfour
Mossburn
Heriot
Outram
LawrenceClydevale
MiltonBalclutha
Dunedin WorksLumsden
Te Kuiti
North Oamaru
Enabling smarter farming throughout New Zealand
Registered office292 Main South Road Hornby Christchurch 8042 NZ0800 100 123ravensdownconz
Lets expect more together Give us your feedback on this website so we can improve
Connect with us facebookcomRavensdown linkedincomcompanyravensdown twittercomRavensdownNZ ravensdownconzintegratedreporting
insightcreativeconz
RA
V026
EXPECT MORE TO COME gt
ravensdownconz
In developmentExisting Service
KE
Y
DIAGNOSTIC AND PREDICTIVE TOOLS Analytical Research Laboratories
Physical test results for soils and plants measure levels and validate predictive models
Robust models Predictive tools improve decision making about phosphate-loss mitigation or nitrogen use efficiency
Aerial sensing Scanning soil nutrient levels and vegetation from aircraft
ADVISORY SERVICES Nutrient Budgets and
good farming practice On-farm certified advisors who maximise nutrient use efficiency
Environmental Impact Advice Largest team in NZ specialising in farm environment planning and mitigating farm impacts
WATER MITIGATION ClearTechreg
Dairy effluent treatment system that could reduce fresh water use by 17000 Olympic-sized swimming pools a year
Integrated Catchment Management A collaborative multi-discipline approach to environmental management at a catchment level
APPLICATION AND PLANNING IntelliSpreadreg
Computer-controlled topdressing aircraft doors adjust spreading rate and avoid sensitive areaswaterways
Precision spreading GPS guided certified groundspreaders reduce risk of under- or over-application of nutrients
Precision blending Smart fertilisers including N-Protect with coating that reduces gaseous emissions
HawkEyereg Visual mapping and decision-making tool that brings all information and records together
How our services reduce environmental impacts
21Strategic FrameworkRavensdown Stakeholder Review 2018
88 SPENT ON DIRECT PURCHASES FROM LONG-TERM PARTNERS WITH SUPPLY CONTRACTS
ENGAGEMENT SURVEY
LONG TERM PARTNERS WITH SUPPLY CONTRACTS
Ravensdown our key suppliers and ultimately our customers benefit from our strategy to have long-term relationships
When partner and preferred supplier performance is high we reward that with our loyalty and ongoing business Expectations are clear and measures are in place so we can provide detailed feedback where we would like improvements to be made With a select few partners we are able to have a deeper multi-levelled relationship and collaborate in areas other than the day-to-day business
Trust is at the heart of long-term relationships We work hard on that with our key suppliers We will be seeking more direct feedback on our performance and to see what we can do to cement our aspiration to be ldquocustomer of choicerdquo for these suppliers We will continue to collaborate internally and with our supply partners to bring new technologies and innovations to life in our pursuit of smarter farming
We survey our staff on a variety of topics as a way to understand where we are doing well and areas to work on
Conducting our survey through Aon Hewittrsquos lsquoBest Employerrsquos Programme allows us to be measured against the best rated employers in Australia and New Zealand
Our goal is to be one of the top five employers of choice and the trends behind these surveys are one important indication of whether we are on track
Our overall engagement lifted 2 across the company to see us meeting the threshold for the ANZ Top Quartile of Aon Hewittrsquos Best Employers
5040
30
20
100
80
6070
90100
Bottom Quartile
Top Quartile
2018 ENGAGEMENT SCORE(2017 66)
68
Moderate Zone
Earning the right to lead
Ravensdown has many stakeholders Customers employees suppliers neighbours ndash all expect us to continue to do what we said we will do Building a resilient relevant business
is a strategic priority and of course this means change Throughout this change we will track our carbon footprint staff morale and customer goodwill
22 Trusted and LeadingRavensdown Stakeholder Review 2018
Trusted and Leading
Over time measures will be expressed as total tonnes of carbon dioxide (CO2) and CO2 per unit of output such as fertiliser tonnage
Mine to Port is the energy used in the transfer of materials from the source mine or plant to the Ravensdown ship
More than three quarters of our emission profile is represented by shipping As a ship charterer we look forward to the carbon reduction commitments being made by the international shipping industry becoming a reality
Manufacturing and distribution includes ship-to-store emissions in New Zealand and domestic operations Because the process of manufacturing superphosphate generates electricity our three acid plants can contribute electricity to the national grid
This electricity counts as a credit to our emissions profile The category also includes coal used in lime drying and fuels for New Zealand distribution to the stores network Aerial spreading entails the aerial operations that are controlled by Ravensdown
As a signatory to the Sustainable Business Councilrsquos Climate Leaders Coalition Ravensdown will actively seek to monitor reduce and report on its carbon footprint
The greenhouse gas inventory currently excludes all Joint ventures and C-Dax Limited
Limited assurance has been provided for our greenhouse gas emissions inventory by Ernst amp Young New Zealand Limited The Limited assurance statement is available in our integrated reporting website httpsintegratedreportingravensdown conzcontentdownloadsAssuranceReportpdf
154407 tCO2e
TOTAL CARBON FOOTPRINT 2017
MINE TO PORT501 tC02e
INTERNATIONAL SHIPPING117579 tC02e
AERIAL SPREADING5215 tC02e
MANUFACTURINGAND DISTRIBUTION31112 tC02e
Carbon footprint For the 2017 calendar year Ravensdown has compiled its first carbon footprint report focusing initially on its
own operations rather than upstream or downstream activities of its suppliers or users of its products
23Trusted and LeadingRavensdown Stakeholder Review 2018
There were four breaches of resource consents or general environmental rules in 201718
1 Hinds store had a non-compliance letter after Environment Canterbury reviews of consent compliance in February 2018 It related to aspects of a 2008 consent that had not been fully implemented By April the site was compliant with its resource consent
2 Christchurch Works is in the Hayton Stream catchment The City Council holds a stormwater consent with Environment Canterbury An infringement notice and fines totalling $1500 were incurred for a stormwater escape incident that the company reported
3 Napier Works ndash on 30 May 2018 a hole developed in a fibreglass pipe carrying acidic scrubber liquor from the manufacturing process The pipe was close to the main road Clean up of the four- minute emission entailed shutting the road for 35 hours Drains were protected and clean-up liquid was returned to the plant
4 Napier Works ndash in the April 2018 acid plant start up the company notified the Hawkersquos Bay Regional Council that it had breached National Environment Standards for sulphur dioxide emissions to air The short-lived breach has been addressed by venting to a higher point In relation to the incident an infringement notice and an abatement notice were issued in July 2018
In addressing a noncompliance letter from last year the Timaru store and Environment Canterbury have been working closely on understanding stormwater and seepage-related issues including isotopic testing currently underway
EMISSIONS OVER THREE SITES
Across our manufacturing sites we have reported on our atmospheric emissions for over 18 years We monitor state any breaches and record any interventions
Full details by site can be seen in the Operations Environmental Report 2018 on the company website
00
05
10
15
20
2014 2015 2016 2017 2018
kg S
O2
tonn
e su
per
0000
0001
0002
0003
0004
0005
0006
2014 2015 2016 2017 2018
kg F
ton
ne su
per
STACK FLUORIDE DISCHARGED TO AIR (KG F PER TONNE OF FERTILISER MANUFACTURED)
SULPHUR DIOXIDE DISCHARGED TO AIR (KG SO2 PER TONNE OF FERTILISER MANUFACTURED)
2419 2220172018 2016
NET PROMOTER SCOREreg
MORE PRECISION BLENDING
The co-operativelsquos two precision blending plants allow high quality blends to be made for specific farm requirements
At the Christchurch precision blending plant proof of the benefits on the new Surflex technology can be seen in the statistics on blend accuracy Blends were dispatched with an average variation from that ordered weight of only -006 with a tight standard deviation of the variation at 104
Customers continue to show trust in Ravensdown through their likelihood to recommend us to a friend or colleague
The Net Promoter Scorereg taken from our annual Customer Satisfaction Survey showed 42 promoters against 23 detractors The 2018 score was comparable to our long-term average but fell from 2017 which was a year of growing customer service expectations and some known service issues
Engagement with our stakeholders is a vital part of our efforts to learn what matters to them and deliver on that
Images on opposite page1 Environmental consultant John Holmes gets his hands dirty
at one of the Lend a Hand days Each employee was given a volunteer day to help out in a local community
2 Chief Scientific Officer Dr Ants Roberts leads the children of Pukekohe into the local soils
3 Agri Manager Rei Marumaru is on hand as a shareholder takes a virtual reality tour around the company
4 Technical Development Manager Mike White presents to a delegation from Precision Agriculture Association of New Zealand
5 Open days throughout our manufacturing sites attracted plenty of neighbourly interest
6 A suppliers cargo is scrutinised as part of Ravensdownrsquos robust biosecurity system
7 General Manager Innovation and Strategy Mike Manning talks nutrient management and good farming practices with Minister for Primary Industries Damien OrsquoConnor
8 Our staff at Analytical Research Laboratories took delivery of two robots this year
9 New Zealand Dairy Industry Awards (winners shown) FMG Young Farmer Contest and Agri Women Development Trust were the largest sponsorships in a portfolio that included hundreds of organisations
24 Trusted and LeadingRavensdown Stakeholder Review 2018
1
4
6
8
5
7
9
2 3
25Trusted and LeadingRavensdown Stakeholder Review 2018
The Fertmark programme was set up in 1992 to give New Zealand farmers confidence in the chemical quality of fertiliser and associated claims The scheme is managed by the farmer controlled Fertiliser Quality Council
Ravensdown has the highest number of Fertmark product registrations of any company These products are independently audited every six months
All agricultural compounds require authorisation under the ACVM Act 1977 either by registration or by exemption
FERTMARK STANDARDS
OF ALL ANIMAL HEALTH AND AGCHEM PRODUCTS ARE EITHER REGISTERED OR APPROVED BY EXEMPTION SO MEET ACVM REQUIREMENTS
938 932
939971
OF RAVENSDOWN FERTILISER TONNAGE SOLD HAD FERTMARK REGISTERED COMPONENTS
OF RAVENSDOWN LIME TONNAGE SOLD WAS FERTMARK REGISTERED
20172018 2016-17
2016-17
100
20172018
Products that fuel food creation
Whether itrsquos fertiliser lime seed agchem or animal health products farmers and growers need products that are fit for purpose suitable for New Zealand conditions and available when needed With so many moving parts and interactions across a global supply chain
wersquore determined to keep getting it right
26 Quality Agri-ProductsRavensdown Stakeholder Review 2018
Quality Agri-Products
Particle sizing distribution
Particle size is a crucial quality metric The ideal sized granule will improve coverage and spreading efficiency and reduce dust Some variation is needed but either extreme will have implications for the environment and for precision spreading
As indicated from the graphs Ravensdown have set a target particle-sizing band for each product (superphosphate 05 mm to 56 mm and urea 2 mm to 48 mm) The target is to ensure that we provide high quality products and Ravensdown continues to improve our focus on achieving ideal particle sizing
SUPERPHOSPHATE PRODUCT SIZING 2015 - 2018
UREA PRODUCT SIZING 2015 - 2018
Band 2015 - 2016 2016 - 2017 2017 - 2018
KE
Y
05mm0mm 1mm 14mm 2mm 28mm 4mm 48mm 56mm 67mm0
10
20
30
40
50
60
70
80
90
100
Cum
ulat
ive
P
assi
ng
Target setting05mm0mm 1mm 14mm 2mm 28mm 4mm 56mm 67mm
0
10
20
30
40
50
60
70
80
90
100
Cum
ulat
ive
P
assi
ng
Target setting
27Quality Agri-ProductsRavensdown Stakeholder Review 2018
In addition to our low-risk import scheme we periodically assess preferred suppliers against criteria including
Ethics and alignment to our Supplier Code of Conduct Delivery performance Collaboration Meeting quality specifications quality improvements Innovation
Ravensdown continues to develop enduring relationships that deliver long-term sustained value to both parties We will increase our focus on performance and relationship management A few key supplier partnerships will be further nurtured and collaboration will be at the heart of this We will review and modify our evaluation criteria to place more emphasis on sustainability
We continue to work with our suppliers to address opportunities to improve product quality one of which is improving the management of product through our own supply chain in a consistent manner
Ravensdown has invested in independent annual audits of bulk fertiliser suppliers for over five years Our system meets the highest standards approved by MPI and ensures consistent quality and low risk biosecurity
Fertiliser annual audit
Quality and biosecurity check
External independent verification authority
Our entire supply chain from source is independently audited annually and assessed as a low-risk biosecurity threat and each shipment follows strict criteria This includes stringent inspection of shipsrsquo holds prior to loading This means that when the vessel reaches New Zealand it can commence discharging straight away While there is additional cost at the load port this is in the main offset by not having to wait in New Zealand prior to discharging
Ravensdown will continue to invest in our annual supply chain audits to ensure we have low risk sourcing and consistent high-quality product We understand the importance so take all measures to mitigate biosecurity risk to New Zealand As we identify new suppliers we will ensure we qualify them to the same high standards
From time to time we import product from an alternate supplier either as a trial or to meet unexpected seasonal demand In these circumstances we liaise closely with MPI and product is subjected to normal MPI clearance procedures at the New Zealand border This year we imported urea and RPR in this way accounting for 3 of our total imported volume
OF BULK IMPORTS ARE LOW RISK (201617 100)97
LOW-RISK IMPORTS AND BULK VESSEL QUALITY
BULK VESSEL FERTILISER IMPORTED MET OUR SPECIFICATION FOR PHYSICAL AND CHEMICAL QUALITY (201617 95)94
85 OF INTERNATIONAL SUPPLIERS PERFORMANCE IS EVALUATED
Quality of products are assured through a continuous improvement culture a long-term programme of investment and systematic development by a team of technical operations and process engineers at each of the three plants
INVESTMENT IN INFRASTRUCTURE
Major projects are organised centrally to mitigate risk Improvements to the store network such as roofs and doors as well as conveying blending and loading systems all improve the quality of the product used by spreaders and farmers
INVESTED IN OPERATIONS AND STORES (201617 ndash $302M)
$216m
28 Quality Agri-ProductsRavensdown Stakeholder Review 2018
CASE
STU
DY
Producing quality food for humans or livestock demands quality inputs And thatrsquos the driving passion of Ravensdown Procurement Manager Chad Gillespie
Chadrsquos been with us for more than six years on a mission to deliver consistent ndash and ever-improving ndash product quality ldquoIt really starts with understanding the customer needs and then selecting the best product suppliersrdquo advises Chad ldquoSo wersquove worked hard on developing a clear evaluation criteria Then itrsquos important to keep monitoring and providing feedback including at least two face-to-face meetings a yearrdquo
With suppliers located around the globe Chad and his team travel frequently But proper oversight is essential when products have long journeys to market ldquoA typical example is ureardquo says Chad ldquoIt comes from Saudi Arabia where it goes to a port store facility Well send a vessel to get loaded then it takes around 30 days to transit to New Zealand but the journey is far from over When it arrives it typically discharges into three to five port stores Itrsquos put into hoppers using the ships cranes then onto trucks and sent to stores From there it may be bagged up blended coated or loaded as a straight product onto another truck and taken to farm Or it could go to another market store before being sent out onto farmrdquo
Maintaining product quality during all this is a constant challenge ldquoUntil now monitoring at sea has mostly been confined to checking
WErsquoRE ALL ABOUT PRECISION AGRICULTURE AND THAT DEMANDS CONSISTENT QUALITY
sailing progress via GPSrdquo says Chad ldquoBut soon well be installing data loggers in shipsrsquo holds recording things like temperature and humidity during transit
ldquoWhen product is handled its all about retaining the physical characteristics and not introducing any contaminantsrdquo he adds ldquoOur logistics and stores people are focussed on providing the best storage and handling to minimise crushing of granules and to ensure no external moisture is introduced Stock rotation is also important Urea is a very challenging product that can take in and expel moisture easilyrdquo
Product characteristics arenrsquot the only challenges facing Chadrsquos team More is expected across the board ldquoFarmers always expect that the product will actually do its job But I think more recently theres an expectation that well develop solutions to help with their environmental challengesrdquo he says ldquoOne of our values is putting the customer at the centre of everything we do We also have some pretty clear priorities including our focus on product quality In itself it will help farmers with environmental challenges Wersquore all about precision agriculture and that demands consistent qualityrdquo That precision helps farmers get optimal yield with lower inputs helping meet consumer expectations of quality food
produced with lower environmental impact Our N-Protectreg coated urea can help to lower environmental impact
Another challenge one frequently in the public eye is biosecurity ldquoMinimising biosecurity risk has been a priority in Ravensdown for over six years nowrdquo says Chad ldquoWith time and effort weve developed a very robust system in terms of fertiliser importation involving supplier audits every yearrdquo
More collaboration and engagement also figure in Chadrsquos quality quest ldquoTo improve product quality we need suppliers on-side as well as neighbours the wider community local authorities and most importantly our peoplerdquo
Elsewhere its about more direct control One example being Ravensdown Shipping Services ldquoOur shipping joint venture helps source efficient vessels that are fit for purpose So we can be sure theyrsquore reliable they turn up on time and most importantly theyre cleanrdquo
Collaborative relationships empower our people and suppliers to be open and pay greater attention to detail At Ravensdown ensuring the highest product quality means more is expected of our people than ever before Itrsquos a challenge theyrsquore more than up to
The many challenges of delivering a quality product
To view video please visitravensdownconzintegratedreporting
29Quality Agri-ProductsRavensdown Stakeholder Review 2018
43
53
REPORTED HAZARDS AND INCIDENTS ASSESSEDINVESTIGATED WITHIN 48 HOURS
CORRECTIVE ACTIONS TO MANAGE HAZARDS AND INCIDENTS COMPLETED ON TIME (ON OR BEFORE THEIR DUE DATE)
We have set two key performance measures to ensure that we manage our hazards and incidents in a timely manner These measures have been chosen because they build trust in the system Timely assessment and management encourages people to report issues as they know they will be promptly addressed
The jump towards our 2019 target is expected because of changes made to the ways in which incidents are reported and escalated up through management levels Data on overdue hazard assessments will also be available
Corrective actions are determined to manage hazards and incidents to protect people from harm Corrective actions were taken in the majority of cases ndash often this was done immediately without the need to raise a formal corrective action All actions relating to serious hazards or incidents will be completed on time
HAZARD AND INCIDENT MANAGEMENT
TARGET 2019
TARGET 2019
201718
201718
gt90
gt90
1234
REPORT
HAZARD AND INCIDENTS 4 STEP APPROACH
ASSESS THEIR RISK
IMPLEMENT CORRECTIVE PREVENTATIVE ACTIONS
CHECK ACTIONS ARE EFFECTIVE
Reporting 201617 201718
LTI 3 8Medical Treatment 33 33
Restricted Duty 1 2First Aid 18 36
Property damage 85 88Close Calls 80 88Hazards 90 104
A broad strategy is in place intended to manage risks to health and safety of our people and others
For this report we include metrics on proactive hazard management incident reporting and corrective action
HEALTH SAFETY AND WELLBEING
People with ambition for better
Over 642 employees and many more contractors make up a powerful extended team Collective wisdom is put to a common purpose New insights are built every day But enabling people takes constant focus and a positive safety oriented culture
30 Enabled PeopleRavensdown Stakeholder Review 2018
Enabled People
Lost time amp recorded injury frequency rates
At Ravensdown we genuinely care about the safety and wellbeing of our people and our extended family throughout the community
Rolling 12 monthly LTIFR is a calculation used to measure the average number of lost-time injuries (those injuries that are serious enough to require time off work) over the past 12 months The average has decreased from 148 to 123 representing a 162 decrease
This is because of a more proactive approach to identifying and managing hazards and encouraging reporting of incidents and close calls so that they can be investigated to prevent a recurrence and subsequent injury
Rolling 12 monthly TRIFR is a calculation used to measure the average number of recordable injuries (those injuries that are serious enough to require medical attention or more) over the past 12 months The average has been increasing from June 17 as a result of an increase in the number of recordable injuries being reported The majority of these injuries have been minor injuries that may not previously have been recorded
Reporting all incidents (injury and close calls non-injury) is an important part of our strategy as it allows us to work together to investigate and implement measures to prevent a recurrence
85162
LTIFR
TRIFR
DECREASE FROM 2016 TO 2018
DECREASE FROM 2016 TO 2018
ROLLING 12 MONTH TRIFR(TOTAL RECORDABLE INJURY FREQUENCY RATE)
ROLLING 12 MONTH LTIFR(LOST TIME INJURY FREQUENCY RATE)
Jun 16 Dec 16 Jun 17 Dec 17 May 18
No
of T
RIs
per 2
00
00
0 m
an-h
ours
0
2
4
6
8
10
Jun 16 Dec 16 Jun 17 Dec 17 May 18
No
of LT
Irsquos p
er 2
00
00
0 m
an-h
ours
0
1
2
31Enabled PeopleRavensdown Stakeholder Review 2018
STAFF TURNOVER
DIVERSITY TRAINING SPEND
LIVING WAGE
A drive to deliver personalised structured and focussed training programmes is now supported by a new Learning Management System We can ensure staff are fully able to do their jobs for the benefit of our stakeholders and can develop our people for future opportunities
Ravensdown will continue to monitor the living wage as it develops and ensure all permanent staff are paid at or above the NZ living wage
FEMALE MALE
31 69
When it comes to gender mix the focus is on active monitoring training to tackle conscious and unconscious bias and recruiting the best person for the role
PERMANENT EMPLOYEES ARE PAID AT OR ABOVE THE NZ LIVING WAGE100
$800kSPENT ON TARGETED TRAINING AND DEVELOPMENT 201718
(201617 $1M SPENT ON TRAINING AND DEVELOPMENT)
201718(201617 8)11
Average turnover for 5 years is 88
Our stakeholders can be confident that the knowledge advice and service they receive is from stable engaged staff ensuring consistency of service and knowledge
GENDER
AGE
lt40 40-59 gt590
10
20
30
40
50
60
32 Enabled PeopleRavensdown Stakeholder Review 2018
CASE
STU
DY
To view video please visitravensdownconzintegratedreporting
While Ravensdownrsquos advanced technology often takes the limelight itrsquos Ravensdown people who are driving smarter farming every day
Few realise Ravensdown has the largest number of Certified Nutrient Management Advisors in New Zealand
This is no accident ndash rather a carefully designed plan to attract the very best graduates and enable them through training clear career pathways and stewardship in the field
At the Ravensdown store in Tirau 24-year-old Taylor Bailey is an impressive example of how the Ravensdown Development Programme is enabling success for a new generation of agri managers Coming from a well-known dairy farming family in Mahoe Taranaki farming is very much in Taylorrsquos blood Like many of our graduates Taylor came from Massey University where she completed a Bachelor of Agri Commerce ndash majoring in farm management
Soon after Taylor was invited to join the Ravensdown Development Programme and spent eight months in Christchurch where she studied Fert 101 Animal Health and Agronomy Recently shersquos completed the intensive Advanced Certified Nutrient Management Course through the New Zealand Fertiliser Association
Smart farming is hitting the ground running
and Massey University The final part was completing her farmer reports to become a Certified Nutrient Advisor
At this young age the achievement is impressive but Taylor is by no means alone The entire focus of the Ravensdown Development Programme scheme is to produce a well-prepared and enabled future generation of on-farm advisors who can deliver first-rate knowledge on fertiliser animal health and agronomy from the get go
Taylor knows todayrsquos farmers are expecting far more and Ravensdown is responding ldquoCustomers are definitely expecting more of advisors Weve got a wide range of products and services that we provide so we need to be definitely well-skilled in those areasrdquo says Taylor
But as any farmer will testify you canrsquot learn everything from a book so Taylor meets farmers attends local discussion groups and keeps up to date on the latest environmental issues
ldquoWere no longer just a fert rep these days Were also giving advice and recommendations around agri-chemicals
seed products and animal health Theres a lot more environmental scrutiny on farmers so we need to be up with regulations specifically with the fertiliser side of thingshelliprdquo
Always driven Taylor also enjoys the support she gets from her North Island team and the expert agronomists and animal health technical managers who give her the extra confidence and motivation to always do more for her clients
Of course this notion of a well-educated and empowered new generation is not without economic value ldquo It definitely benefits shareholders People are coming into jobs up to speed and with a greater understanding of the whole farm systemrdquo says Taylor
Being part of the new generation that will drive change and smarter farming is something Taylor relishes She also has a few changes shelsquod like to see
It would be great to see farm owners involving employees in the decision-making processes they face such as meetings to discuss their seasonal fertiliser plans Sharing knowledge is a really powerful thing and in turn will result in a more skilled industry
WErsquoRE NO LONGER JUST A FERT REP THESE DAYS
33Enabled PeopleRavensdown Stakeholder Review 2018
Game changing science
Science and research are the reasons why Ravensdown is seen as a nutrient efficiency specialist Our investment in RampD and partnerships with universities mean ideas
with game-changing potential can be explored But it is our field-based team and the customers who trust their advice that take the ideas and turn them into a better reality
Description
Value
Collaboration
Status
Future expectation
Treats dairy effluent ndash enabling water recycling and increased effluent storage capability
The technology produces lower volumes of effluent enabling enhanced utility of storage and use Significant volumes of water are available for recycling
Lincoln University
Public announcement of pilot project was made on 3 May 2018
Canterbury is the first region for ClearTechreg release followed by the major dairy regions
Remote sensing of the nutrient status of soils
Fast and efficient method to produce layers of data from a single flight including soil fertility vegetation type and a digital surface map at a square-meter level
Massey University
AgResearch
We are at the end of year 5 of the seven-year programme Project extension to cover North Canterbury and Southland means 90 percent coverage for New Zealand hill country
Commercial delivery of current and emerging scanning technologies
AIR SCANreg
34 ScienceRavensdown Stakeholder Review 2018
Science
Description
Value
Collaboration
Status
Future expectation
Models phosphorus and sediment losses at farm and catchment scale
The model allows the identification and materiality of farm nutrient and sediment critical source areas and the efficacy of mitigations
Victoria University of Wellington
Undergoing field verification In development end of this year
Expect to be used mainly by Ravensdown Environmental consultants in catchment studies in collaboration with Beef and Lamb and regional councils
Models nutrient balances including nitrogen loss estimates at a farm scale
Models farm system nutrient cycling and the consequential nutrient losses Focus on outputs maintains farming flexibility and innovation This world-class model allows farm system scenarios to be compared to a baseline
AgResearch
Plant amp Food
Landcare Research
Overseer Limited
Widespread adoption with ongoing upgrades
Expect to see an increased uptake nationally as farm systems changes are required to comply with emerging regulations on nutrient losses
Description Enables trust through evidence ndash fertiliser released at the right place at the right rate
Value Technology-enabled aircraft allow fertiliser plans to be accurately delivered by electronic instruction Farmers can trust their fertiliser investment is applied as intended with proof of release records available
Status 4 Planes in operation
Future expectation
6 capable aircraft by May 2019
Ravensdown has an ownership interest
reg
35ScienceRavensdown Stakeholder Review 2018
WE CANNOT FARM LIKE WE USED TO IN THE PAST SO OUR SYSTEM NEEDS TO BE MORE PRECISE MORE ENVIRONMENT FRIENDLY
36 ScienceRavensdown Stakeholder Review 2018
ClearTechreg is just such a breakthrough Developed in partnership with Professors Keith Cameron and Hong Di of Lincoln University ClearTechreg is an effluent treatment process that slashes the use of fresh water in dairy farming
ClearTechreg allows us to clarify effluent at the dairy shed to produce water clean enough for recyclingrdquo explains Professor Cameron ldquoItrsquos then used for washing the yard where the cows come in for milking The technology uses a coagulant often used in treating drinking water and itrsquos a very similar process The coagulant allows the little particles of soil and dung in the effluent to coalesce into larger particles which then have enough weight to sink to the bottom of a tank This means the top becomes clear enough to recycle and wash down the yardrdquo
The potential savings in water use and reduction in environmental impact are huge says Professor Cameron ldquoUsing the backing gate where the cows are waiting to go in for milking on Lincoln Universityrsquos dairy farm where we milk 555 cows we can cycle enough water every day to wash the yard completely Thatrsquos around 20000 litres recycled a day Scale that up nationwide
and we could save around 42 billion litres of water annually Thatrsquos a big numberrdquo
Making better use of water resources is not the only advantage of ClearTechreg Professor Hong Di emphasises the benefits across the board representing the sort of leap agriculture has to take to meet societyrsquos growing expectations ldquoWe cannot farm like we used to in the past so our systems need to be more precise more environmentally friendly Consumers are demanding quality food and to know that it has been produced in environmentally friendly sustainable ways The sort of technology that wersquore talking about with ClearTechreg thatrsquos a step change As well as potentially saving so much water each year you also reduce E coli leaching and phosphorus ClearTechreg shows how science can help Ravensdown and its shareholders respond and succeedrdquo
Partnerships with scientists like Keith Cameron and Hong Di are only going to be more important in the future and the bonds closer ldquoAs well as the research and development of new technologies therersquos also capability buildingrdquo says Professor Cameron ldquoIn that we train a lot of the farmers of the future at Lincoln University We also train students who go on to be
CASE
STU
DY
employees of Ravensdown A very good example is the creation of the environmental group at Ravensdown who support farmers to develop environmental plans and nutrient budgets A number of those new staff have come through training at Lincoln Universityrdquo
The search for game-changing innovations like ClearTechreg has become more determined than ever as expectations of Ravensdown and scientists themselves increase Something Professor Cameron is well aware of ldquoI think society is expecting more from scientists There are growing concerns about the environment and finding solutions to those environmental problems requires good robust science Itrsquos also why wersquore seeing greater links between research and industry to ensure that the science that gets done in the lab doesnrsquot just produce a paper thatrsquos published in an international journal it actually produces a technology that flows from the laboratory to the farm The linkage between ourselves Ravensdown and Ravensdown shareholders shows this perfectly where the investment in science creates new technologies new systems and new methods that take everyone forwardrdquo
The new technologies Ravensdown provides to shareholders often have their roots in the laboratory And sometimes itrsquos not about a new product or digital advance so much as a smarter way of doing things
Scientific breakthrough set to transform dairy effluent
To view video please visitravensdownconzintegratedreporting
37ScienceRavensdown Stakeholder Review 2018
We are committed to being at the forefront of where the physical world of farming meets the digital world Use of farm mapping software enables customers to farm smarter and accurately Nutrient management crop and livestock production all benefit from improved record keeping and performance analytics We are focussed heavily on increasing the number of customers using mapping technology and are investing in RampD to increase the range of services this software can accurately provide
Maps provide farmers oversight of their whole farm at a glance Embedded throughout the map are the records of what has been applied in detail and what the options are to improve productivity The increasing demand on farmers for managing the environment requires better record keeping and transparency Developments in automation can reduce the amount of time the farmer spends behind a desk enabling more time on the farm We believe our customers own their information and have designed HawkEyereg to enable greater collaboration with other industry partners
MAPPING TECHNOLOGY
Use of mapping technology to manage efficient use of nutrients and keep records of paddock activity
CUSTOMERS ACTIVELY USING SMART MAPS HAWKEYE DURING THE YEAR2682
Technology is a key driving force behind sector-wide improvement It opens up new opportunities new ways to track progress make decisions demonstrate performance
and make connections with end consumers Our team uses some amazing tools to enhance the service they provide and the tool ndash and the person using it ndash cannot stand still
Technology Enabling smarter farming
38 Technologies and ServicesRavensdown Stakeholder Review 2018
Technologies and Services
HawkEye is map-based software that helps farmers make smarter decisions for better farm and environmental outcomes
BENEFITS FOR FARMERS
Improved nutrient amp feed decisions
Reduced office time
Managing environmental impacts
Increased productivity
More time to farm
Licence to operate
BENEFITS FOR RAVENSDOWN
Customer collaboration
Data automation
Useful tools for all farmers
Valuable discussions
More time to add value
Stronger relationships
THE IMMEDIATE PROCESS
Support Ravensdowns core business - Nutrient pasture and crop management environmental footprint
Easier collaboration between customer and Ravensdown - Enabling our staff to deliver
Providing excellent service with efficiency - Automation of ordering spreading and online data gathering
BY PROVIDING
Farm mapping
Nutrient planning and forecasting
Pasture performance management
Product ordering and spreading
In-field tools
Test results and agronomy plan visualisation
Digital record keeping and reporting
Nutrient compliance management amp reporting
Spreading proof of placement
Farm feature amp hazards
Sharing and collaboration
Personalised support
INSIGHT TO ACTION
Coming soon
39Technologies and ServicesRavensdown Stakeholder Review 2018
USE OF AGRONOMY PLANS FOR EFFICIENT USE OF NUTRIENTS AGROCHEMICALS AND SEED
PROOF OF PLACEMENT
This enables our customers to apply the right amount of fertiliser (nutrient) Published agronomy plans are a measure of how many of our customers are using our recommendations
In addition the agronomy plans include the right agrochemical recommendation ensuring the best product and application is chosen for the health of the crop or pasture livestock and environment
All of this detail is recorded and traceable enabling a stronger story to be developed about the farm and the produce grown on it
Ravensdown takes soil test measurements and makes recommendations to farmers about where and what amount of nutrient should be applied
This forms the basis for an agronomy plan which can be produced by Ravensdown We expect this number to increase as farmers become more aware of the need for tighter control over their nutrient application
The use of GPS-enabled spreading technology enables us to measure how effectively we are recording and tracking nutrient application We aim to increase the total traceability of nutrients applied over time By recording spreading in both aircraft and groundspreading trucks we are able to capture data not only of Ravensdown fertiliser that has been applied but to provide better transparency for all users of our spreading technology This benefits all New Zealand farmers
Recently we signed an agreement with TracMap New Zealandrsquos largest provider of spreading technologies enabling us to capture a large proportion of total fertiliser tonnes spread accurately as well as agrochemical spray history Variable rate application is now possible through our investment in our Primary Growth Partnership ldquoPioneering to Precisionrdquo in hill country as well as ground spreading meaning the right product can be applied at the right rate in the right place What percentage of total tonnes applied has been applied at a variable rate will be a key benchmark indicator for us moving forward
245739RAVENSDOWN FERTILISER TONNES CAPTURED BY GPS-ENABLED PROOF OF PLACEMENT TECHNOLOGY
CUSTOMERS PERFORMED SOIL TESTS ON THEIR FARMS6448
TESTING TO IMPROVE FARM PERFORMANCE
8362
46
PUBLISHED AGRONOMY PLANS
OF CUSTOMERS HAVE BEEN PROVIDED AGRONOMY PLANS
40 Technologies and ServicesRavensdown Stakeholder Review 2018
A perfect example is the work we do with arable farmer Eric Watson of Wakanui in mid Canterbury
Eric is the Guinness World Record holder for wheat production per hectare a title he has won more than once Part of the credit comes down to the way he works with Ravensdown including his local Senior Agri Manager Dan Copland Danrsquos worked with Eric and his wife Maxine for over four years ldquoIts really something Im passionate about getting crop nutrition rightrdquo says Dan ldquoEspecially with the precision nutrient management siderdquo
The precision Eric and Dan apply to crop nutrition and soil management certainly is impressive aided by the Ravensdown technology deployed on Ericrsquos mid Canterbury land Comprehensive soil testing and smart mapping gauge the precise nutrition needs of every paddock It shows not just which paddocks require fertilising but exactly what is required and where avoiding over-application Itrsquos smart but the pace of change with accompanying expectations is fast ldquoIts very rapid developmentrdquo says Eric ldquoI think the shareholders do expect more from their fertiliser company including spreading technologyrdquo
CASE
STU
DY
Helping meet those growing expectations is our newest precision agriculture tool HawkEyereg This integrated mapping and compliance tool offers even more accuracy in measuring whatrsquos needed for optimum soil health and yield further reducing environmental impacts ldquoHawkEyereg is a decision support tool it can help with farm recording it can help with precision placementrdquo advises Dan ldquoIrsquove been with Ravensdown eight years and technology-wise itrsquos definitely come on leaps and boundsrdquo HawkEyersquos power comes from using three perspectives of pasture production imagery from the air nutrient input and pasture quantity on the ground and diagnostic status of the soil And itrsquos being made available for any farmer to use not just Ravensdown shareholders
Inevitably as technology improves so does the amount of data generated lsquoBig datarsquo as itrsquos known offers a world of possibilities but only when it can be applied in practical ways Bryan Inch our General Manager for Customer Relationships understands the risks of drowning in a sea of data ldquoTherersquos already plenty of information being captured and that will only increase in the futurerdquo says Bryan ldquoSensors on irrigators farm gates spreading trucks and
silos complement wearable technology on animals soil tests and aerial pasture scanning Itrsquos making sense of what those sensors say that matters turning data into insightful decisionsrdquo Thatrsquos why all Ravensdown technology comes with dedicated support from technical experts and field-based Agri Managers
Back on Ericrsquos farm technology has helped do more with less to the benefit of the environment and the balance sheet ldquoI think Ravensdown technology has a big role to play in helping New Zealand reduce the impact of nutrientsrdquo says Eric ldquoIt can show you shouldnt be putting so much fertiliser on here and in some cases that more needs to go on there Crops will grow better and if youre wasting nutrients youre wasting moneyrdquo
Itrsquos not just shareholders who are expecting more either something Eric is aware of ldquoI think that societys expecting more from farmers with cleaner waterways and swimmable rivers so technology will certainly have a part to play in that Theres a big need for farming to keep improving and thats what the public wants to seerdquo
As expectations grow Ravensdown has responded by developing new technologies that let us do more for our farmer shareholders
The Canterbury wheat that beat the world
To view video please visitravensdownconzintegratedreporting
THERES A BIG NEED FOR FARMING TO KEEP IMPROVING BECAUSE THATS WHAT THE PUBLIC WANTS TO SEE
41Technologies and ServicesRavensdown Stakeholder Review 2018
Employees
GovernanceRavensdownrsquos governance structure is set up to promote accountability and to
support its ability to create value in the short medium and long term It provides insight on strategy implementation and direction while supporting ethical
compliant behaviour throughout the business
42 GovernanceRavensdown Stakeholder Review 2018
Governance
Ethics
The Board of Directors has developed a Code of Business Conduct and Ethics to give effect to Ravensdownrsquos core values and to guide all employees and directors in our relationships with our stakeholders Key parts of this code include
Company Values
Our decisions and personal behaviour will at all times be consistent with our core values of
Successful co-operative ndash We put the customer at the centre of everything we do
Empowered people ndash We choose the best people keep them safe and enable them to do their best
Enduring relationships ndash We develop long-term relationships based on integrity and trust
Environmental leadership ndash We strive to lead in the field of sustainability
Driving Innovation ndash We drive the business forward by finding better solutions
These values mean that we will
Act honestly and fairly with due skill care and diligence in the interests of all of our stakeholders
Demonstrate respect for key moral principles including diversity individual rights equality and dignity
Value personal and professional integrity trustworthiness and competence
Fraud Policy
Ravensdown has a philosophy of ldquozero tolerancerdquo towards fraud both inside and outside of the company We value the integrity of our staff and recognise that they have a key role to play in the prevention detection and reporting of fraud We therefore ask them to be vigilant at all times and to report any concerns they may have at the earliest opportunity We are committed to creating and maintaining an honest open and well-intentioned working environment where people are confident to raise their concerns without fear of reprisal on a confidential basis All reported cases of fraud will be investigated
Conflict of interestRelated party transactions
Like most co-operative companies Ravensdown Limited has frequent transactions with its farming directors in the ordinary course of business All transactions are conducted on commercial terms
A Conflict of Interest Policy ensures that any real or perceived conflicts related to staff members are managed at armrsquos length
Whistle-Blowing Policy
Ravensdown is committed to providing a transparent accountable organisation and staff are encouraged to have the responsibility to report any known or suspected wrongdoing within the company Employees are encouraged to report this to their managers or directly to the CEO A 247 independent anonymous Ethics Hotline is also available where confidential information can be reported Ravensdown is committed to the protection of genuine whistle-blowers against action taken in reprisal for the making of protected disclosures
Risk Identification and Management
The company has a comprehensive risk management framework to identify assess and monitor new and existing risks Annual risk updates are performed and risk improvement plans created and acted on The Chief Executive Officer and the leadership team are required to report to the Board and Audit amp Risk Committee on high risks affecting the business and to develop strategies to mitigate these risks Additionally management is responsible for ensuring an appropriate insurance programme is in place and reviewed annually
TOP RISKS
Risk Response
Failure to embed a culture systems and processes to prevent or appropriately respond to health safety or wellbeing dangers or incidents
We have systems and processes in place to continuously track protect and take proactive actions to manage our peoplersquos health safety and wellbeing and to ensure we embed a culture which puts safety first and gives meaning and purpose for our people
Supply of key fertiliser inputs interrupted
We have enduring relationships with long-term suppliers of our key fertiliser inputs which we continue to assess and manage to ensure we can meet supply commitments to our customers
Inability to deter or recover from cyber security risks
We have robust systems and software in place to detect protect and recover from cyber security threats
Evolving government priorities affecting our industry
We have regular and meaningful engagement with various levels of government to ensure we can have proactive involvement in the legislative and regulatory changes relevant to our business
Significant Biosecurity incident affecting us or our industry
We have an MPI-approved system which ranks the majority of our imported products as a low risk through annual inspection of suppliers cleanliness of vessels sampling of products and container inspections
Losing social licence to operate We work to ensure positive and genuine engagement with all our key stakeholders and transparently report on our operational compliance good community relationships and commitment to sustainability and improvement
43GovernanceRavensdown Stakeholder Review 2018
Leading usforward
1 2 3 4 5
John runs a 22000 stock unit sheep and beef breeding and finishing operation has been on the Board since 2004 and has been Chair since February 2014 As well as running a legal practice in Marton John spent many years as a director of RACE Incorporated and of a number of farming and agricultural companies in NZ and overseas
John Henderson LLB Chair
1
Scott owns and runs a large hill country sheep and beef station at Ohura in the Central North Island and has been on the Board since 2006 Scott is a member of the NZ Institute of Directors and holds a certificate in company direction He has completed a number of governance courses and continues to prioritise professional development
Scott Gower2
TH
E B
OA
RD
44 Board and Leadership Ravensdown Stakeholder Review 2018
Board and Leadership
6 7 8 9 10
Jason is CFO of NZ Steel and a Fellow of Chartered Accountants Australia and New Zealand and has been on the Board since 2014 He is currently Chairman of TNX Limited and former Chair of the Audit Committees for Taranaki Investments Management Limited and LIC He was the former CFO of large listed and unlisted companies such as EROAD Auckland Airport PGG Wrightsons and Fonterra Ingredients
Jason Dale B Com FCA
10
Stuart farms 330ha west of Christchurch growing arable crops seed potatoes and finishing lambs and has been on the Board since 2006 and Deputy Chair since 2014 Stuart is a Nuffield Scholar and has had a number of governance roles in the industry good sector as well as not-for-profit organisations
Stuart Wright B Ag Com Deputy Chair
9
Tony runs the family dairy farming business and has been on the Board since 2004 Tony has been involved in governance at a local and national level particularly in the dairy sector for 20-plus years He was a director of the NZ Dairy Board and Kiwi Dairy Co-op before the formation of Fonterra
Tony is a Nuffield Scholar and a Chartered Fellow of the IoD
Tony Reilly B Ag Com
3
Bruce farms an 8000 stock unit cattle and sheep farm north of Napier and has been on the Board since 2015 Bruce holds a wide range of governance positions particularly in the science and environmental areas He previously spent six years on the Federated Farmers Board and was National President from 2011 to 2014
Bruce WillsB Ag Com
4
Through the companies Alpine Fresh Ltd and ViBERi NZ Ltd Tony grows for the arable vegetable and berryfruit sectors over 700 ha He has been on the Board since 2006
Currently Tony is a director of several local companies is the Chair of NZGAP and Vice-President of Horticulture NZ
Tony Howey B Ag Com
5
Kate owns a 245ha dairy farm in Dargaville and has been on the Board since 2014 Kate is also Chair of Delta Produce Co-operative Ltd and is a ministerial-appointed Council member of the Open Polytechnic of New Zealand
Kate is a Member of the IoD and has done the Company Directors Certificate as well as the Fonterra Governance Development Programme
Kate Alexander Dip Ag bus Mgmt
6
Glen is an Auckland-based entrepreneur who has been on the Board since 2007 Glen was a founding director of the Warehouse Group and was a board member there for 11 years He currently has directorships of 20 private companies across agriculture property retail and tourism sectors Glens agricultural investments include dairy beef avocado kiwifruit mushroom forestry and aquaculture
Glen Inger7
Peter owns a 190ha dairy farm located at Northope and has farming interests in Lochiel and Lorneville and has been on the Board since 2013 Peter is an Agribusiness Regional Manager for a prominent bank and has been through the Fonterra Governance Development Programme
Peter MoynihanB Ag Sc
8
45Board and Leadership Ravensdown Stakeholder Review 2018
Actions louder than words
As a leadership team we see our role as maintaining a positive culture at Ravensdown while ensuring the organisation remains agile as it faces multiple opportunities and challenges
Knowing that continual consensus rarely leads to good decision-making we hold each other to account and exchange ideas freely and honestly
Because wersquore often challenging the traditional way of doing things we will debate and offer alternative points of view
Greg CampbellChief Executive Officer
Bryan InchGeneral Manager Customer Relationships
Sean ConnollyChief Financial Officer
Mark McAtamneyChief Information Officer
LEA
DE
RSH
IP T
EA
M
46 Board and Leadership Ravensdown Stakeholder Review 2018
We seek alternative perspectives from outside the team and listen to all employees within the company throughout the year
We are here to deliver on strategic goals agreed with the Board This involves looking ahead and keeping an eye on the detail of the day-to-day
The safety and wellbeing of our team is paramount and we continue to ensure each and every employee shares this belief so they can act on it
Stephen EspositoGeneral Manager Operations
Mike WhittyGeneral Manager Supply Chain
Mike Manning General Manager Innovation and Strategy
Katrina Benedetti ForastieriGeneral Manager Culture and People
47Board and Leadership Ravensdown Stakeholder Review 2018
KE
Y
Ravensdown-owned storesRavensdown consignment storesRavensdown manufacturing Aerowork
Ravensdown aglime quarriesLime processing plantDOING MORE
Our team members are proud to be part of the community and are doing their bit for many worthy causes throughout the country
Dargaville
Pukekohe
Morrinsville
Te Awamutu
Okato
Kakaramea
Feilding
HimitangiRongotea
Masterton
Manunui
Kerepehi
Te Puke
Tirau
Supreme
Taupo
Pio Pio Broadlands
Gisborne
Wairoa
Raetihi
New Plymouth
Stratford
AuroaWaverley
TaihapeWhanganui
Rata
Severn StreetNapier Works
Waipukurau
Dannevirke
MangatainokaKoputaroa
MataGreenleaf
Te Pahu
Western Bays
Te Teko
Featherston
Taumaranui
Waharoa
Normanby
TakakaNgarua
Marlborough
NelsonBlenheim
Culverden CheviotHokitika
Stillwater
MethvenRakaia
Fairlie
Seadown
GeraldineHinds
AshburtonSouthbridge
DunsandelLeeston
Christchurch Works
White RockAmberley
Mayfield
Darfield
Rangiora
Kurow Waimate
Cromwell RanfurlyOturehua
Waikouaiti
DiptonNightcapsOtautau
Isla Bank
BluffTitiroa
Woodlands EdendaleAB Lime
WintonMcNab
Clinton
Balfour
Mossburn
Heriot
Outram
LawrenceClydevale
MiltonBalclutha
Dunedin WorksLumsden
Te Kuiti
North Oamaru
Enabling smarter farming throughout New Zealand
Registered office292 Main South Road Hornby Christchurch 8042 NZ0800 100 123ravensdownconz
Lets expect more together Give us your feedback on this website so we can improve
Connect with us facebookcomRavensdown linkedincomcompanyravensdown twittercomRavensdownNZ ravensdownconzintegratedreporting
insightcreativeconz
RA
V026
EXPECT MORE TO COME gt
ravensdownconz
88 SPENT ON DIRECT PURCHASES FROM LONG-TERM PARTNERS WITH SUPPLY CONTRACTS
ENGAGEMENT SURVEY
LONG TERM PARTNERS WITH SUPPLY CONTRACTS
Ravensdown our key suppliers and ultimately our customers benefit from our strategy to have long-term relationships
When partner and preferred supplier performance is high we reward that with our loyalty and ongoing business Expectations are clear and measures are in place so we can provide detailed feedback where we would like improvements to be made With a select few partners we are able to have a deeper multi-levelled relationship and collaborate in areas other than the day-to-day business
Trust is at the heart of long-term relationships We work hard on that with our key suppliers We will be seeking more direct feedback on our performance and to see what we can do to cement our aspiration to be ldquocustomer of choicerdquo for these suppliers We will continue to collaborate internally and with our supply partners to bring new technologies and innovations to life in our pursuit of smarter farming
We survey our staff on a variety of topics as a way to understand where we are doing well and areas to work on
Conducting our survey through Aon Hewittrsquos lsquoBest Employerrsquos Programme allows us to be measured against the best rated employers in Australia and New Zealand
Our goal is to be one of the top five employers of choice and the trends behind these surveys are one important indication of whether we are on track
Our overall engagement lifted 2 across the company to see us meeting the threshold for the ANZ Top Quartile of Aon Hewittrsquos Best Employers
5040
30
20
100
80
6070
90100
Bottom Quartile
Top Quartile
2018 ENGAGEMENT SCORE(2017 66)
68
Moderate Zone
Earning the right to lead
Ravensdown has many stakeholders Customers employees suppliers neighbours ndash all expect us to continue to do what we said we will do Building a resilient relevant business
is a strategic priority and of course this means change Throughout this change we will track our carbon footprint staff morale and customer goodwill
22 Trusted and LeadingRavensdown Stakeholder Review 2018
Trusted and Leading
Over time measures will be expressed as total tonnes of carbon dioxide (CO2) and CO2 per unit of output such as fertiliser tonnage
Mine to Port is the energy used in the transfer of materials from the source mine or plant to the Ravensdown ship
More than three quarters of our emission profile is represented by shipping As a ship charterer we look forward to the carbon reduction commitments being made by the international shipping industry becoming a reality
Manufacturing and distribution includes ship-to-store emissions in New Zealand and domestic operations Because the process of manufacturing superphosphate generates electricity our three acid plants can contribute electricity to the national grid
This electricity counts as a credit to our emissions profile The category also includes coal used in lime drying and fuels for New Zealand distribution to the stores network Aerial spreading entails the aerial operations that are controlled by Ravensdown
As a signatory to the Sustainable Business Councilrsquos Climate Leaders Coalition Ravensdown will actively seek to monitor reduce and report on its carbon footprint
The greenhouse gas inventory currently excludes all Joint ventures and C-Dax Limited
Limited assurance has been provided for our greenhouse gas emissions inventory by Ernst amp Young New Zealand Limited The Limited assurance statement is available in our integrated reporting website httpsintegratedreportingravensdown conzcontentdownloadsAssuranceReportpdf
154407 tCO2e
TOTAL CARBON FOOTPRINT 2017
MINE TO PORT501 tC02e
INTERNATIONAL SHIPPING117579 tC02e
AERIAL SPREADING5215 tC02e
MANUFACTURINGAND DISTRIBUTION31112 tC02e
Carbon footprint For the 2017 calendar year Ravensdown has compiled its first carbon footprint report focusing initially on its
own operations rather than upstream or downstream activities of its suppliers or users of its products
23Trusted and LeadingRavensdown Stakeholder Review 2018
There were four breaches of resource consents or general environmental rules in 201718
1 Hinds store had a non-compliance letter after Environment Canterbury reviews of consent compliance in February 2018 It related to aspects of a 2008 consent that had not been fully implemented By April the site was compliant with its resource consent
2 Christchurch Works is in the Hayton Stream catchment The City Council holds a stormwater consent with Environment Canterbury An infringement notice and fines totalling $1500 were incurred for a stormwater escape incident that the company reported
3 Napier Works ndash on 30 May 2018 a hole developed in a fibreglass pipe carrying acidic scrubber liquor from the manufacturing process The pipe was close to the main road Clean up of the four- minute emission entailed shutting the road for 35 hours Drains were protected and clean-up liquid was returned to the plant
4 Napier Works ndash in the April 2018 acid plant start up the company notified the Hawkersquos Bay Regional Council that it had breached National Environment Standards for sulphur dioxide emissions to air The short-lived breach has been addressed by venting to a higher point In relation to the incident an infringement notice and an abatement notice were issued in July 2018
In addressing a noncompliance letter from last year the Timaru store and Environment Canterbury have been working closely on understanding stormwater and seepage-related issues including isotopic testing currently underway
EMISSIONS OVER THREE SITES
Across our manufacturing sites we have reported on our atmospheric emissions for over 18 years We monitor state any breaches and record any interventions
Full details by site can be seen in the Operations Environmental Report 2018 on the company website
00
05
10
15
20
2014 2015 2016 2017 2018
kg S
O2
tonn
e su
per
0000
0001
0002
0003
0004
0005
0006
2014 2015 2016 2017 2018
kg F
ton
ne su
per
STACK FLUORIDE DISCHARGED TO AIR (KG F PER TONNE OF FERTILISER MANUFACTURED)
SULPHUR DIOXIDE DISCHARGED TO AIR (KG SO2 PER TONNE OF FERTILISER MANUFACTURED)
2419 2220172018 2016
NET PROMOTER SCOREreg
MORE PRECISION BLENDING
The co-operativelsquos two precision blending plants allow high quality blends to be made for specific farm requirements
At the Christchurch precision blending plant proof of the benefits on the new Surflex technology can be seen in the statistics on blend accuracy Blends were dispatched with an average variation from that ordered weight of only -006 with a tight standard deviation of the variation at 104
Customers continue to show trust in Ravensdown through their likelihood to recommend us to a friend or colleague
The Net Promoter Scorereg taken from our annual Customer Satisfaction Survey showed 42 promoters against 23 detractors The 2018 score was comparable to our long-term average but fell from 2017 which was a year of growing customer service expectations and some known service issues
Engagement with our stakeholders is a vital part of our efforts to learn what matters to them and deliver on that
Images on opposite page1 Environmental consultant John Holmes gets his hands dirty
at one of the Lend a Hand days Each employee was given a volunteer day to help out in a local community
2 Chief Scientific Officer Dr Ants Roberts leads the children of Pukekohe into the local soils
3 Agri Manager Rei Marumaru is on hand as a shareholder takes a virtual reality tour around the company
4 Technical Development Manager Mike White presents to a delegation from Precision Agriculture Association of New Zealand
5 Open days throughout our manufacturing sites attracted plenty of neighbourly interest
6 A suppliers cargo is scrutinised as part of Ravensdownrsquos robust biosecurity system
7 General Manager Innovation and Strategy Mike Manning talks nutrient management and good farming practices with Minister for Primary Industries Damien OrsquoConnor
8 Our staff at Analytical Research Laboratories took delivery of two robots this year
9 New Zealand Dairy Industry Awards (winners shown) FMG Young Farmer Contest and Agri Women Development Trust were the largest sponsorships in a portfolio that included hundreds of organisations
24 Trusted and LeadingRavensdown Stakeholder Review 2018
1
4
6
8
5
7
9
2 3
25Trusted and LeadingRavensdown Stakeholder Review 2018
The Fertmark programme was set up in 1992 to give New Zealand farmers confidence in the chemical quality of fertiliser and associated claims The scheme is managed by the farmer controlled Fertiliser Quality Council
Ravensdown has the highest number of Fertmark product registrations of any company These products are independently audited every six months
All agricultural compounds require authorisation under the ACVM Act 1977 either by registration or by exemption
FERTMARK STANDARDS
OF ALL ANIMAL HEALTH AND AGCHEM PRODUCTS ARE EITHER REGISTERED OR APPROVED BY EXEMPTION SO MEET ACVM REQUIREMENTS
938 932
939971
OF RAVENSDOWN FERTILISER TONNAGE SOLD HAD FERTMARK REGISTERED COMPONENTS
OF RAVENSDOWN LIME TONNAGE SOLD WAS FERTMARK REGISTERED
20172018 2016-17
2016-17
100
20172018
Products that fuel food creation
Whether itrsquos fertiliser lime seed agchem or animal health products farmers and growers need products that are fit for purpose suitable for New Zealand conditions and available when needed With so many moving parts and interactions across a global supply chain
wersquore determined to keep getting it right
26 Quality Agri-ProductsRavensdown Stakeholder Review 2018
Quality Agri-Products
Particle sizing distribution
Particle size is a crucial quality metric The ideal sized granule will improve coverage and spreading efficiency and reduce dust Some variation is needed but either extreme will have implications for the environment and for precision spreading
As indicated from the graphs Ravensdown have set a target particle-sizing band for each product (superphosphate 05 mm to 56 mm and urea 2 mm to 48 mm) The target is to ensure that we provide high quality products and Ravensdown continues to improve our focus on achieving ideal particle sizing
SUPERPHOSPHATE PRODUCT SIZING 2015 - 2018
UREA PRODUCT SIZING 2015 - 2018
Band 2015 - 2016 2016 - 2017 2017 - 2018
KE
Y
05mm0mm 1mm 14mm 2mm 28mm 4mm 48mm 56mm 67mm0
10
20
30
40
50
60
70
80
90
100
Cum
ulat
ive
P
assi
ng
Target setting05mm0mm 1mm 14mm 2mm 28mm 4mm 56mm 67mm
0
10
20
30
40
50
60
70
80
90
100
Cum
ulat
ive
P
assi
ng
Target setting
27Quality Agri-ProductsRavensdown Stakeholder Review 2018
In addition to our low-risk import scheme we periodically assess preferred suppliers against criteria including
Ethics and alignment to our Supplier Code of Conduct Delivery performance Collaboration Meeting quality specifications quality improvements Innovation
Ravensdown continues to develop enduring relationships that deliver long-term sustained value to both parties We will increase our focus on performance and relationship management A few key supplier partnerships will be further nurtured and collaboration will be at the heart of this We will review and modify our evaluation criteria to place more emphasis on sustainability
We continue to work with our suppliers to address opportunities to improve product quality one of which is improving the management of product through our own supply chain in a consistent manner
Ravensdown has invested in independent annual audits of bulk fertiliser suppliers for over five years Our system meets the highest standards approved by MPI and ensures consistent quality and low risk biosecurity
Fertiliser annual audit
Quality and biosecurity check
External independent verification authority
Our entire supply chain from source is independently audited annually and assessed as a low-risk biosecurity threat and each shipment follows strict criteria This includes stringent inspection of shipsrsquo holds prior to loading This means that when the vessel reaches New Zealand it can commence discharging straight away While there is additional cost at the load port this is in the main offset by not having to wait in New Zealand prior to discharging
Ravensdown will continue to invest in our annual supply chain audits to ensure we have low risk sourcing and consistent high-quality product We understand the importance so take all measures to mitigate biosecurity risk to New Zealand As we identify new suppliers we will ensure we qualify them to the same high standards
From time to time we import product from an alternate supplier either as a trial or to meet unexpected seasonal demand In these circumstances we liaise closely with MPI and product is subjected to normal MPI clearance procedures at the New Zealand border This year we imported urea and RPR in this way accounting for 3 of our total imported volume
OF BULK IMPORTS ARE LOW RISK (201617 100)97
LOW-RISK IMPORTS AND BULK VESSEL QUALITY
BULK VESSEL FERTILISER IMPORTED MET OUR SPECIFICATION FOR PHYSICAL AND CHEMICAL QUALITY (201617 95)94
85 OF INTERNATIONAL SUPPLIERS PERFORMANCE IS EVALUATED
Quality of products are assured through a continuous improvement culture a long-term programme of investment and systematic development by a team of technical operations and process engineers at each of the three plants
INVESTMENT IN INFRASTRUCTURE
Major projects are organised centrally to mitigate risk Improvements to the store network such as roofs and doors as well as conveying blending and loading systems all improve the quality of the product used by spreaders and farmers
INVESTED IN OPERATIONS AND STORES (201617 ndash $302M)
$216m
28 Quality Agri-ProductsRavensdown Stakeholder Review 2018
CASE
STU
DY
Producing quality food for humans or livestock demands quality inputs And thatrsquos the driving passion of Ravensdown Procurement Manager Chad Gillespie
Chadrsquos been with us for more than six years on a mission to deliver consistent ndash and ever-improving ndash product quality ldquoIt really starts with understanding the customer needs and then selecting the best product suppliersrdquo advises Chad ldquoSo wersquove worked hard on developing a clear evaluation criteria Then itrsquos important to keep monitoring and providing feedback including at least two face-to-face meetings a yearrdquo
With suppliers located around the globe Chad and his team travel frequently But proper oversight is essential when products have long journeys to market ldquoA typical example is ureardquo says Chad ldquoIt comes from Saudi Arabia where it goes to a port store facility Well send a vessel to get loaded then it takes around 30 days to transit to New Zealand but the journey is far from over When it arrives it typically discharges into three to five port stores Itrsquos put into hoppers using the ships cranes then onto trucks and sent to stores From there it may be bagged up blended coated or loaded as a straight product onto another truck and taken to farm Or it could go to another market store before being sent out onto farmrdquo
Maintaining product quality during all this is a constant challenge ldquoUntil now monitoring at sea has mostly been confined to checking
WErsquoRE ALL ABOUT PRECISION AGRICULTURE AND THAT DEMANDS CONSISTENT QUALITY
sailing progress via GPSrdquo says Chad ldquoBut soon well be installing data loggers in shipsrsquo holds recording things like temperature and humidity during transit
ldquoWhen product is handled its all about retaining the physical characteristics and not introducing any contaminantsrdquo he adds ldquoOur logistics and stores people are focussed on providing the best storage and handling to minimise crushing of granules and to ensure no external moisture is introduced Stock rotation is also important Urea is a very challenging product that can take in and expel moisture easilyrdquo
Product characteristics arenrsquot the only challenges facing Chadrsquos team More is expected across the board ldquoFarmers always expect that the product will actually do its job But I think more recently theres an expectation that well develop solutions to help with their environmental challengesrdquo he says ldquoOne of our values is putting the customer at the centre of everything we do We also have some pretty clear priorities including our focus on product quality In itself it will help farmers with environmental challenges Wersquore all about precision agriculture and that demands consistent qualityrdquo That precision helps farmers get optimal yield with lower inputs helping meet consumer expectations of quality food
produced with lower environmental impact Our N-Protectreg coated urea can help to lower environmental impact
Another challenge one frequently in the public eye is biosecurity ldquoMinimising biosecurity risk has been a priority in Ravensdown for over six years nowrdquo says Chad ldquoWith time and effort weve developed a very robust system in terms of fertiliser importation involving supplier audits every yearrdquo
More collaboration and engagement also figure in Chadrsquos quality quest ldquoTo improve product quality we need suppliers on-side as well as neighbours the wider community local authorities and most importantly our peoplerdquo
Elsewhere its about more direct control One example being Ravensdown Shipping Services ldquoOur shipping joint venture helps source efficient vessels that are fit for purpose So we can be sure theyrsquore reliable they turn up on time and most importantly theyre cleanrdquo
Collaborative relationships empower our people and suppliers to be open and pay greater attention to detail At Ravensdown ensuring the highest product quality means more is expected of our people than ever before Itrsquos a challenge theyrsquore more than up to
The many challenges of delivering a quality product
To view video please visitravensdownconzintegratedreporting
29Quality Agri-ProductsRavensdown Stakeholder Review 2018
43
53
REPORTED HAZARDS AND INCIDENTS ASSESSEDINVESTIGATED WITHIN 48 HOURS
CORRECTIVE ACTIONS TO MANAGE HAZARDS AND INCIDENTS COMPLETED ON TIME (ON OR BEFORE THEIR DUE DATE)
We have set two key performance measures to ensure that we manage our hazards and incidents in a timely manner These measures have been chosen because they build trust in the system Timely assessment and management encourages people to report issues as they know they will be promptly addressed
The jump towards our 2019 target is expected because of changes made to the ways in which incidents are reported and escalated up through management levels Data on overdue hazard assessments will also be available
Corrective actions are determined to manage hazards and incidents to protect people from harm Corrective actions were taken in the majority of cases ndash often this was done immediately without the need to raise a formal corrective action All actions relating to serious hazards or incidents will be completed on time
HAZARD AND INCIDENT MANAGEMENT
TARGET 2019
TARGET 2019
201718
201718
gt90
gt90
1234
REPORT
HAZARD AND INCIDENTS 4 STEP APPROACH
ASSESS THEIR RISK
IMPLEMENT CORRECTIVE PREVENTATIVE ACTIONS
CHECK ACTIONS ARE EFFECTIVE
Reporting 201617 201718
LTI 3 8Medical Treatment 33 33
Restricted Duty 1 2First Aid 18 36
Property damage 85 88Close Calls 80 88Hazards 90 104
A broad strategy is in place intended to manage risks to health and safety of our people and others
For this report we include metrics on proactive hazard management incident reporting and corrective action
HEALTH SAFETY AND WELLBEING
People with ambition for better
Over 642 employees and many more contractors make up a powerful extended team Collective wisdom is put to a common purpose New insights are built every day But enabling people takes constant focus and a positive safety oriented culture
30 Enabled PeopleRavensdown Stakeholder Review 2018
Enabled People
Lost time amp recorded injury frequency rates
At Ravensdown we genuinely care about the safety and wellbeing of our people and our extended family throughout the community
Rolling 12 monthly LTIFR is a calculation used to measure the average number of lost-time injuries (those injuries that are serious enough to require time off work) over the past 12 months The average has decreased from 148 to 123 representing a 162 decrease
This is because of a more proactive approach to identifying and managing hazards and encouraging reporting of incidents and close calls so that they can be investigated to prevent a recurrence and subsequent injury
Rolling 12 monthly TRIFR is a calculation used to measure the average number of recordable injuries (those injuries that are serious enough to require medical attention or more) over the past 12 months The average has been increasing from June 17 as a result of an increase in the number of recordable injuries being reported The majority of these injuries have been minor injuries that may not previously have been recorded
Reporting all incidents (injury and close calls non-injury) is an important part of our strategy as it allows us to work together to investigate and implement measures to prevent a recurrence
85162
LTIFR
TRIFR
DECREASE FROM 2016 TO 2018
DECREASE FROM 2016 TO 2018
ROLLING 12 MONTH TRIFR(TOTAL RECORDABLE INJURY FREQUENCY RATE)
ROLLING 12 MONTH LTIFR(LOST TIME INJURY FREQUENCY RATE)
Jun 16 Dec 16 Jun 17 Dec 17 May 18
No
of T
RIs
per 2
00
00
0 m
an-h
ours
0
2
4
6
8
10
Jun 16 Dec 16 Jun 17 Dec 17 May 18
No
of LT
Irsquos p
er 2
00
00
0 m
an-h
ours
0
1
2
31Enabled PeopleRavensdown Stakeholder Review 2018
STAFF TURNOVER
DIVERSITY TRAINING SPEND
LIVING WAGE
A drive to deliver personalised structured and focussed training programmes is now supported by a new Learning Management System We can ensure staff are fully able to do their jobs for the benefit of our stakeholders and can develop our people for future opportunities
Ravensdown will continue to monitor the living wage as it develops and ensure all permanent staff are paid at or above the NZ living wage
FEMALE MALE
31 69
When it comes to gender mix the focus is on active monitoring training to tackle conscious and unconscious bias and recruiting the best person for the role
PERMANENT EMPLOYEES ARE PAID AT OR ABOVE THE NZ LIVING WAGE100
$800kSPENT ON TARGETED TRAINING AND DEVELOPMENT 201718
(201617 $1M SPENT ON TRAINING AND DEVELOPMENT)
201718(201617 8)11
Average turnover for 5 years is 88
Our stakeholders can be confident that the knowledge advice and service they receive is from stable engaged staff ensuring consistency of service and knowledge
GENDER
AGE
lt40 40-59 gt590
10
20
30
40
50
60
32 Enabled PeopleRavensdown Stakeholder Review 2018
CASE
STU
DY
To view video please visitravensdownconzintegratedreporting
While Ravensdownrsquos advanced technology often takes the limelight itrsquos Ravensdown people who are driving smarter farming every day
Few realise Ravensdown has the largest number of Certified Nutrient Management Advisors in New Zealand
This is no accident ndash rather a carefully designed plan to attract the very best graduates and enable them through training clear career pathways and stewardship in the field
At the Ravensdown store in Tirau 24-year-old Taylor Bailey is an impressive example of how the Ravensdown Development Programme is enabling success for a new generation of agri managers Coming from a well-known dairy farming family in Mahoe Taranaki farming is very much in Taylorrsquos blood Like many of our graduates Taylor came from Massey University where she completed a Bachelor of Agri Commerce ndash majoring in farm management
Soon after Taylor was invited to join the Ravensdown Development Programme and spent eight months in Christchurch where she studied Fert 101 Animal Health and Agronomy Recently shersquos completed the intensive Advanced Certified Nutrient Management Course through the New Zealand Fertiliser Association
Smart farming is hitting the ground running
and Massey University The final part was completing her farmer reports to become a Certified Nutrient Advisor
At this young age the achievement is impressive but Taylor is by no means alone The entire focus of the Ravensdown Development Programme scheme is to produce a well-prepared and enabled future generation of on-farm advisors who can deliver first-rate knowledge on fertiliser animal health and agronomy from the get go
Taylor knows todayrsquos farmers are expecting far more and Ravensdown is responding ldquoCustomers are definitely expecting more of advisors Weve got a wide range of products and services that we provide so we need to be definitely well-skilled in those areasrdquo says Taylor
But as any farmer will testify you canrsquot learn everything from a book so Taylor meets farmers attends local discussion groups and keeps up to date on the latest environmental issues
ldquoWere no longer just a fert rep these days Were also giving advice and recommendations around agri-chemicals
seed products and animal health Theres a lot more environmental scrutiny on farmers so we need to be up with regulations specifically with the fertiliser side of thingshelliprdquo
Always driven Taylor also enjoys the support she gets from her North Island team and the expert agronomists and animal health technical managers who give her the extra confidence and motivation to always do more for her clients
Of course this notion of a well-educated and empowered new generation is not without economic value ldquo It definitely benefits shareholders People are coming into jobs up to speed and with a greater understanding of the whole farm systemrdquo says Taylor
Being part of the new generation that will drive change and smarter farming is something Taylor relishes She also has a few changes shelsquod like to see
It would be great to see farm owners involving employees in the decision-making processes they face such as meetings to discuss their seasonal fertiliser plans Sharing knowledge is a really powerful thing and in turn will result in a more skilled industry
WErsquoRE NO LONGER JUST A FERT REP THESE DAYS
33Enabled PeopleRavensdown Stakeholder Review 2018
Game changing science
Science and research are the reasons why Ravensdown is seen as a nutrient efficiency specialist Our investment in RampD and partnerships with universities mean ideas
with game-changing potential can be explored But it is our field-based team and the customers who trust their advice that take the ideas and turn them into a better reality
Description
Value
Collaboration
Status
Future expectation
Treats dairy effluent ndash enabling water recycling and increased effluent storage capability
The technology produces lower volumes of effluent enabling enhanced utility of storage and use Significant volumes of water are available for recycling
Lincoln University
Public announcement of pilot project was made on 3 May 2018
Canterbury is the first region for ClearTechreg release followed by the major dairy regions
Remote sensing of the nutrient status of soils
Fast and efficient method to produce layers of data from a single flight including soil fertility vegetation type and a digital surface map at a square-meter level
Massey University
AgResearch
We are at the end of year 5 of the seven-year programme Project extension to cover North Canterbury and Southland means 90 percent coverage for New Zealand hill country
Commercial delivery of current and emerging scanning technologies
AIR SCANreg
34 ScienceRavensdown Stakeholder Review 2018
Science
Description
Value
Collaboration
Status
Future expectation
Models phosphorus and sediment losses at farm and catchment scale
The model allows the identification and materiality of farm nutrient and sediment critical source areas and the efficacy of mitigations
Victoria University of Wellington
Undergoing field verification In development end of this year
Expect to be used mainly by Ravensdown Environmental consultants in catchment studies in collaboration with Beef and Lamb and regional councils
Models nutrient balances including nitrogen loss estimates at a farm scale
Models farm system nutrient cycling and the consequential nutrient losses Focus on outputs maintains farming flexibility and innovation This world-class model allows farm system scenarios to be compared to a baseline
AgResearch
Plant amp Food
Landcare Research
Overseer Limited
Widespread adoption with ongoing upgrades
Expect to see an increased uptake nationally as farm systems changes are required to comply with emerging regulations on nutrient losses
Description Enables trust through evidence ndash fertiliser released at the right place at the right rate
Value Technology-enabled aircraft allow fertiliser plans to be accurately delivered by electronic instruction Farmers can trust their fertiliser investment is applied as intended with proof of release records available
Status 4 Planes in operation
Future expectation
6 capable aircraft by May 2019
Ravensdown has an ownership interest
reg
35ScienceRavensdown Stakeholder Review 2018
WE CANNOT FARM LIKE WE USED TO IN THE PAST SO OUR SYSTEM NEEDS TO BE MORE PRECISE MORE ENVIRONMENT FRIENDLY
36 ScienceRavensdown Stakeholder Review 2018
ClearTechreg is just such a breakthrough Developed in partnership with Professors Keith Cameron and Hong Di of Lincoln University ClearTechreg is an effluent treatment process that slashes the use of fresh water in dairy farming
ClearTechreg allows us to clarify effluent at the dairy shed to produce water clean enough for recyclingrdquo explains Professor Cameron ldquoItrsquos then used for washing the yard where the cows come in for milking The technology uses a coagulant often used in treating drinking water and itrsquos a very similar process The coagulant allows the little particles of soil and dung in the effluent to coalesce into larger particles which then have enough weight to sink to the bottom of a tank This means the top becomes clear enough to recycle and wash down the yardrdquo
The potential savings in water use and reduction in environmental impact are huge says Professor Cameron ldquoUsing the backing gate where the cows are waiting to go in for milking on Lincoln Universityrsquos dairy farm where we milk 555 cows we can cycle enough water every day to wash the yard completely Thatrsquos around 20000 litres recycled a day Scale that up nationwide
and we could save around 42 billion litres of water annually Thatrsquos a big numberrdquo
Making better use of water resources is not the only advantage of ClearTechreg Professor Hong Di emphasises the benefits across the board representing the sort of leap agriculture has to take to meet societyrsquos growing expectations ldquoWe cannot farm like we used to in the past so our systems need to be more precise more environmentally friendly Consumers are demanding quality food and to know that it has been produced in environmentally friendly sustainable ways The sort of technology that wersquore talking about with ClearTechreg thatrsquos a step change As well as potentially saving so much water each year you also reduce E coli leaching and phosphorus ClearTechreg shows how science can help Ravensdown and its shareholders respond and succeedrdquo
Partnerships with scientists like Keith Cameron and Hong Di are only going to be more important in the future and the bonds closer ldquoAs well as the research and development of new technologies therersquos also capability buildingrdquo says Professor Cameron ldquoIn that we train a lot of the farmers of the future at Lincoln University We also train students who go on to be
CASE
STU
DY
employees of Ravensdown A very good example is the creation of the environmental group at Ravensdown who support farmers to develop environmental plans and nutrient budgets A number of those new staff have come through training at Lincoln Universityrdquo
The search for game-changing innovations like ClearTechreg has become more determined than ever as expectations of Ravensdown and scientists themselves increase Something Professor Cameron is well aware of ldquoI think society is expecting more from scientists There are growing concerns about the environment and finding solutions to those environmental problems requires good robust science Itrsquos also why wersquore seeing greater links between research and industry to ensure that the science that gets done in the lab doesnrsquot just produce a paper thatrsquos published in an international journal it actually produces a technology that flows from the laboratory to the farm The linkage between ourselves Ravensdown and Ravensdown shareholders shows this perfectly where the investment in science creates new technologies new systems and new methods that take everyone forwardrdquo
The new technologies Ravensdown provides to shareholders often have their roots in the laboratory And sometimes itrsquos not about a new product or digital advance so much as a smarter way of doing things
Scientific breakthrough set to transform dairy effluent
To view video please visitravensdownconzintegratedreporting
37ScienceRavensdown Stakeholder Review 2018
We are committed to being at the forefront of where the physical world of farming meets the digital world Use of farm mapping software enables customers to farm smarter and accurately Nutrient management crop and livestock production all benefit from improved record keeping and performance analytics We are focussed heavily on increasing the number of customers using mapping technology and are investing in RampD to increase the range of services this software can accurately provide
Maps provide farmers oversight of their whole farm at a glance Embedded throughout the map are the records of what has been applied in detail and what the options are to improve productivity The increasing demand on farmers for managing the environment requires better record keeping and transparency Developments in automation can reduce the amount of time the farmer spends behind a desk enabling more time on the farm We believe our customers own their information and have designed HawkEyereg to enable greater collaboration with other industry partners
MAPPING TECHNOLOGY
Use of mapping technology to manage efficient use of nutrients and keep records of paddock activity
CUSTOMERS ACTIVELY USING SMART MAPS HAWKEYE DURING THE YEAR2682
Technology is a key driving force behind sector-wide improvement It opens up new opportunities new ways to track progress make decisions demonstrate performance
and make connections with end consumers Our team uses some amazing tools to enhance the service they provide and the tool ndash and the person using it ndash cannot stand still
Technology Enabling smarter farming
38 Technologies and ServicesRavensdown Stakeholder Review 2018
Technologies and Services
HawkEye is map-based software that helps farmers make smarter decisions for better farm and environmental outcomes
BENEFITS FOR FARMERS
Improved nutrient amp feed decisions
Reduced office time
Managing environmental impacts
Increased productivity
More time to farm
Licence to operate
BENEFITS FOR RAVENSDOWN
Customer collaboration
Data automation
Useful tools for all farmers
Valuable discussions
More time to add value
Stronger relationships
THE IMMEDIATE PROCESS
Support Ravensdowns core business - Nutrient pasture and crop management environmental footprint
Easier collaboration between customer and Ravensdown - Enabling our staff to deliver
Providing excellent service with efficiency - Automation of ordering spreading and online data gathering
BY PROVIDING
Farm mapping
Nutrient planning and forecasting
Pasture performance management
Product ordering and spreading
In-field tools
Test results and agronomy plan visualisation
Digital record keeping and reporting
Nutrient compliance management amp reporting
Spreading proof of placement
Farm feature amp hazards
Sharing and collaboration
Personalised support
INSIGHT TO ACTION
Coming soon
39Technologies and ServicesRavensdown Stakeholder Review 2018
USE OF AGRONOMY PLANS FOR EFFICIENT USE OF NUTRIENTS AGROCHEMICALS AND SEED
PROOF OF PLACEMENT
This enables our customers to apply the right amount of fertiliser (nutrient) Published agronomy plans are a measure of how many of our customers are using our recommendations
In addition the agronomy plans include the right agrochemical recommendation ensuring the best product and application is chosen for the health of the crop or pasture livestock and environment
All of this detail is recorded and traceable enabling a stronger story to be developed about the farm and the produce grown on it
Ravensdown takes soil test measurements and makes recommendations to farmers about where and what amount of nutrient should be applied
This forms the basis for an agronomy plan which can be produced by Ravensdown We expect this number to increase as farmers become more aware of the need for tighter control over their nutrient application
The use of GPS-enabled spreading technology enables us to measure how effectively we are recording and tracking nutrient application We aim to increase the total traceability of nutrients applied over time By recording spreading in both aircraft and groundspreading trucks we are able to capture data not only of Ravensdown fertiliser that has been applied but to provide better transparency for all users of our spreading technology This benefits all New Zealand farmers
Recently we signed an agreement with TracMap New Zealandrsquos largest provider of spreading technologies enabling us to capture a large proportion of total fertiliser tonnes spread accurately as well as agrochemical spray history Variable rate application is now possible through our investment in our Primary Growth Partnership ldquoPioneering to Precisionrdquo in hill country as well as ground spreading meaning the right product can be applied at the right rate in the right place What percentage of total tonnes applied has been applied at a variable rate will be a key benchmark indicator for us moving forward
245739RAVENSDOWN FERTILISER TONNES CAPTURED BY GPS-ENABLED PROOF OF PLACEMENT TECHNOLOGY
CUSTOMERS PERFORMED SOIL TESTS ON THEIR FARMS6448
TESTING TO IMPROVE FARM PERFORMANCE
8362
46
PUBLISHED AGRONOMY PLANS
OF CUSTOMERS HAVE BEEN PROVIDED AGRONOMY PLANS
40 Technologies and ServicesRavensdown Stakeholder Review 2018
A perfect example is the work we do with arable farmer Eric Watson of Wakanui in mid Canterbury
Eric is the Guinness World Record holder for wheat production per hectare a title he has won more than once Part of the credit comes down to the way he works with Ravensdown including his local Senior Agri Manager Dan Copland Danrsquos worked with Eric and his wife Maxine for over four years ldquoIts really something Im passionate about getting crop nutrition rightrdquo says Dan ldquoEspecially with the precision nutrient management siderdquo
The precision Eric and Dan apply to crop nutrition and soil management certainly is impressive aided by the Ravensdown technology deployed on Ericrsquos mid Canterbury land Comprehensive soil testing and smart mapping gauge the precise nutrition needs of every paddock It shows not just which paddocks require fertilising but exactly what is required and where avoiding over-application Itrsquos smart but the pace of change with accompanying expectations is fast ldquoIts very rapid developmentrdquo says Eric ldquoI think the shareholders do expect more from their fertiliser company including spreading technologyrdquo
CASE
STU
DY
Helping meet those growing expectations is our newest precision agriculture tool HawkEyereg This integrated mapping and compliance tool offers even more accuracy in measuring whatrsquos needed for optimum soil health and yield further reducing environmental impacts ldquoHawkEyereg is a decision support tool it can help with farm recording it can help with precision placementrdquo advises Dan ldquoIrsquove been with Ravensdown eight years and technology-wise itrsquos definitely come on leaps and boundsrdquo HawkEyersquos power comes from using three perspectives of pasture production imagery from the air nutrient input and pasture quantity on the ground and diagnostic status of the soil And itrsquos being made available for any farmer to use not just Ravensdown shareholders
Inevitably as technology improves so does the amount of data generated lsquoBig datarsquo as itrsquos known offers a world of possibilities but only when it can be applied in practical ways Bryan Inch our General Manager for Customer Relationships understands the risks of drowning in a sea of data ldquoTherersquos already plenty of information being captured and that will only increase in the futurerdquo says Bryan ldquoSensors on irrigators farm gates spreading trucks and
silos complement wearable technology on animals soil tests and aerial pasture scanning Itrsquos making sense of what those sensors say that matters turning data into insightful decisionsrdquo Thatrsquos why all Ravensdown technology comes with dedicated support from technical experts and field-based Agri Managers
Back on Ericrsquos farm technology has helped do more with less to the benefit of the environment and the balance sheet ldquoI think Ravensdown technology has a big role to play in helping New Zealand reduce the impact of nutrientsrdquo says Eric ldquoIt can show you shouldnt be putting so much fertiliser on here and in some cases that more needs to go on there Crops will grow better and if youre wasting nutrients youre wasting moneyrdquo
Itrsquos not just shareholders who are expecting more either something Eric is aware of ldquoI think that societys expecting more from farmers with cleaner waterways and swimmable rivers so technology will certainly have a part to play in that Theres a big need for farming to keep improving and thats what the public wants to seerdquo
As expectations grow Ravensdown has responded by developing new technologies that let us do more for our farmer shareholders
The Canterbury wheat that beat the world
To view video please visitravensdownconzintegratedreporting
THERES A BIG NEED FOR FARMING TO KEEP IMPROVING BECAUSE THATS WHAT THE PUBLIC WANTS TO SEE
41Technologies and ServicesRavensdown Stakeholder Review 2018
Employees
GovernanceRavensdownrsquos governance structure is set up to promote accountability and to
support its ability to create value in the short medium and long term It provides insight on strategy implementation and direction while supporting ethical
compliant behaviour throughout the business
42 GovernanceRavensdown Stakeholder Review 2018
Governance
Ethics
The Board of Directors has developed a Code of Business Conduct and Ethics to give effect to Ravensdownrsquos core values and to guide all employees and directors in our relationships with our stakeholders Key parts of this code include
Company Values
Our decisions and personal behaviour will at all times be consistent with our core values of
Successful co-operative ndash We put the customer at the centre of everything we do
Empowered people ndash We choose the best people keep them safe and enable them to do their best
Enduring relationships ndash We develop long-term relationships based on integrity and trust
Environmental leadership ndash We strive to lead in the field of sustainability
Driving Innovation ndash We drive the business forward by finding better solutions
These values mean that we will
Act honestly and fairly with due skill care and diligence in the interests of all of our stakeholders
Demonstrate respect for key moral principles including diversity individual rights equality and dignity
Value personal and professional integrity trustworthiness and competence
Fraud Policy
Ravensdown has a philosophy of ldquozero tolerancerdquo towards fraud both inside and outside of the company We value the integrity of our staff and recognise that they have a key role to play in the prevention detection and reporting of fraud We therefore ask them to be vigilant at all times and to report any concerns they may have at the earliest opportunity We are committed to creating and maintaining an honest open and well-intentioned working environment where people are confident to raise their concerns without fear of reprisal on a confidential basis All reported cases of fraud will be investigated
Conflict of interestRelated party transactions
Like most co-operative companies Ravensdown Limited has frequent transactions with its farming directors in the ordinary course of business All transactions are conducted on commercial terms
A Conflict of Interest Policy ensures that any real or perceived conflicts related to staff members are managed at armrsquos length
Whistle-Blowing Policy
Ravensdown is committed to providing a transparent accountable organisation and staff are encouraged to have the responsibility to report any known or suspected wrongdoing within the company Employees are encouraged to report this to their managers or directly to the CEO A 247 independent anonymous Ethics Hotline is also available where confidential information can be reported Ravensdown is committed to the protection of genuine whistle-blowers against action taken in reprisal for the making of protected disclosures
Risk Identification and Management
The company has a comprehensive risk management framework to identify assess and monitor new and existing risks Annual risk updates are performed and risk improvement plans created and acted on The Chief Executive Officer and the leadership team are required to report to the Board and Audit amp Risk Committee on high risks affecting the business and to develop strategies to mitigate these risks Additionally management is responsible for ensuring an appropriate insurance programme is in place and reviewed annually
TOP RISKS
Risk Response
Failure to embed a culture systems and processes to prevent or appropriately respond to health safety or wellbeing dangers or incidents
We have systems and processes in place to continuously track protect and take proactive actions to manage our peoplersquos health safety and wellbeing and to ensure we embed a culture which puts safety first and gives meaning and purpose for our people
Supply of key fertiliser inputs interrupted
We have enduring relationships with long-term suppliers of our key fertiliser inputs which we continue to assess and manage to ensure we can meet supply commitments to our customers
Inability to deter or recover from cyber security risks
We have robust systems and software in place to detect protect and recover from cyber security threats
Evolving government priorities affecting our industry
We have regular and meaningful engagement with various levels of government to ensure we can have proactive involvement in the legislative and regulatory changes relevant to our business
Significant Biosecurity incident affecting us or our industry
We have an MPI-approved system which ranks the majority of our imported products as a low risk through annual inspection of suppliers cleanliness of vessels sampling of products and container inspections
Losing social licence to operate We work to ensure positive and genuine engagement with all our key stakeholders and transparently report on our operational compliance good community relationships and commitment to sustainability and improvement
43GovernanceRavensdown Stakeholder Review 2018
Leading usforward
1 2 3 4 5
John runs a 22000 stock unit sheep and beef breeding and finishing operation has been on the Board since 2004 and has been Chair since February 2014 As well as running a legal practice in Marton John spent many years as a director of RACE Incorporated and of a number of farming and agricultural companies in NZ and overseas
John Henderson LLB Chair
1
Scott owns and runs a large hill country sheep and beef station at Ohura in the Central North Island and has been on the Board since 2006 Scott is a member of the NZ Institute of Directors and holds a certificate in company direction He has completed a number of governance courses and continues to prioritise professional development
Scott Gower2
TH
E B
OA
RD
44 Board and Leadership Ravensdown Stakeholder Review 2018
Board and Leadership
6 7 8 9 10
Jason is CFO of NZ Steel and a Fellow of Chartered Accountants Australia and New Zealand and has been on the Board since 2014 He is currently Chairman of TNX Limited and former Chair of the Audit Committees for Taranaki Investments Management Limited and LIC He was the former CFO of large listed and unlisted companies such as EROAD Auckland Airport PGG Wrightsons and Fonterra Ingredients
Jason Dale B Com FCA
10
Stuart farms 330ha west of Christchurch growing arable crops seed potatoes and finishing lambs and has been on the Board since 2006 and Deputy Chair since 2014 Stuart is a Nuffield Scholar and has had a number of governance roles in the industry good sector as well as not-for-profit organisations
Stuart Wright B Ag Com Deputy Chair
9
Tony runs the family dairy farming business and has been on the Board since 2004 Tony has been involved in governance at a local and national level particularly in the dairy sector for 20-plus years He was a director of the NZ Dairy Board and Kiwi Dairy Co-op before the formation of Fonterra
Tony is a Nuffield Scholar and a Chartered Fellow of the IoD
Tony Reilly B Ag Com
3
Bruce farms an 8000 stock unit cattle and sheep farm north of Napier and has been on the Board since 2015 Bruce holds a wide range of governance positions particularly in the science and environmental areas He previously spent six years on the Federated Farmers Board and was National President from 2011 to 2014
Bruce WillsB Ag Com
4
Through the companies Alpine Fresh Ltd and ViBERi NZ Ltd Tony grows for the arable vegetable and berryfruit sectors over 700 ha He has been on the Board since 2006
Currently Tony is a director of several local companies is the Chair of NZGAP and Vice-President of Horticulture NZ
Tony Howey B Ag Com
5
Kate owns a 245ha dairy farm in Dargaville and has been on the Board since 2014 Kate is also Chair of Delta Produce Co-operative Ltd and is a ministerial-appointed Council member of the Open Polytechnic of New Zealand
Kate is a Member of the IoD and has done the Company Directors Certificate as well as the Fonterra Governance Development Programme
Kate Alexander Dip Ag bus Mgmt
6
Glen is an Auckland-based entrepreneur who has been on the Board since 2007 Glen was a founding director of the Warehouse Group and was a board member there for 11 years He currently has directorships of 20 private companies across agriculture property retail and tourism sectors Glens agricultural investments include dairy beef avocado kiwifruit mushroom forestry and aquaculture
Glen Inger7
Peter owns a 190ha dairy farm located at Northope and has farming interests in Lochiel and Lorneville and has been on the Board since 2013 Peter is an Agribusiness Regional Manager for a prominent bank and has been through the Fonterra Governance Development Programme
Peter MoynihanB Ag Sc
8
45Board and Leadership Ravensdown Stakeholder Review 2018
Actions louder than words
As a leadership team we see our role as maintaining a positive culture at Ravensdown while ensuring the organisation remains agile as it faces multiple opportunities and challenges
Knowing that continual consensus rarely leads to good decision-making we hold each other to account and exchange ideas freely and honestly
Because wersquore often challenging the traditional way of doing things we will debate and offer alternative points of view
Greg CampbellChief Executive Officer
Bryan InchGeneral Manager Customer Relationships
Sean ConnollyChief Financial Officer
Mark McAtamneyChief Information Officer
LEA
DE
RSH
IP T
EA
M
46 Board and Leadership Ravensdown Stakeholder Review 2018
We seek alternative perspectives from outside the team and listen to all employees within the company throughout the year
We are here to deliver on strategic goals agreed with the Board This involves looking ahead and keeping an eye on the detail of the day-to-day
The safety and wellbeing of our team is paramount and we continue to ensure each and every employee shares this belief so they can act on it
Stephen EspositoGeneral Manager Operations
Mike WhittyGeneral Manager Supply Chain
Mike Manning General Manager Innovation and Strategy
Katrina Benedetti ForastieriGeneral Manager Culture and People
47Board and Leadership Ravensdown Stakeholder Review 2018
KE
Y
Ravensdown-owned storesRavensdown consignment storesRavensdown manufacturing Aerowork
Ravensdown aglime quarriesLime processing plantDOING MORE
Our team members are proud to be part of the community and are doing their bit for many worthy causes throughout the country
Dargaville
Pukekohe
Morrinsville
Te Awamutu
Okato
Kakaramea
Feilding
HimitangiRongotea
Masterton
Manunui
Kerepehi
Te Puke
Tirau
Supreme
Taupo
Pio Pio Broadlands
Gisborne
Wairoa
Raetihi
New Plymouth
Stratford
AuroaWaverley
TaihapeWhanganui
Rata
Severn StreetNapier Works
Waipukurau
Dannevirke
MangatainokaKoputaroa
MataGreenleaf
Te Pahu
Western Bays
Te Teko
Featherston
Taumaranui
Waharoa
Normanby
TakakaNgarua
Marlborough
NelsonBlenheim
Culverden CheviotHokitika
Stillwater
MethvenRakaia
Fairlie
Seadown
GeraldineHinds
AshburtonSouthbridge
DunsandelLeeston
Christchurch Works
White RockAmberley
Mayfield
Darfield
Rangiora
Kurow Waimate
Cromwell RanfurlyOturehua
Waikouaiti
DiptonNightcapsOtautau
Isla Bank
BluffTitiroa
Woodlands EdendaleAB Lime
WintonMcNab
Clinton
Balfour
Mossburn
Heriot
Outram
LawrenceClydevale
MiltonBalclutha
Dunedin WorksLumsden
Te Kuiti
North Oamaru
Enabling smarter farming throughout New Zealand
Registered office292 Main South Road Hornby Christchurch 8042 NZ0800 100 123ravensdownconz
Lets expect more together Give us your feedback on this website so we can improve
Connect with us facebookcomRavensdown linkedincomcompanyravensdown twittercomRavensdownNZ ravensdownconzintegratedreporting
insightcreativeconz
RA
V026
EXPECT MORE TO COME gt
ravensdownconz
Over time measures will be expressed as total tonnes of carbon dioxide (CO2) and CO2 per unit of output such as fertiliser tonnage
Mine to Port is the energy used in the transfer of materials from the source mine or plant to the Ravensdown ship
More than three quarters of our emission profile is represented by shipping As a ship charterer we look forward to the carbon reduction commitments being made by the international shipping industry becoming a reality
Manufacturing and distribution includes ship-to-store emissions in New Zealand and domestic operations Because the process of manufacturing superphosphate generates electricity our three acid plants can contribute electricity to the national grid
This electricity counts as a credit to our emissions profile The category also includes coal used in lime drying and fuels for New Zealand distribution to the stores network Aerial spreading entails the aerial operations that are controlled by Ravensdown
As a signatory to the Sustainable Business Councilrsquos Climate Leaders Coalition Ravensdown will actively seek to monitor reduce and report on its carbon footprint
The greenhouse gas inventory currently excludes all Joint ventures and C-Dax Limited
Limited assurance has been provided for our greenhouse gas emissions inventory by Ernst amp Young New Zealand Limited The Limited assurance statement is available in our integrated reporting website httpsintegratedreportingravensdown conzcontentdownloadsAssuranceReportpdf
154407 tCO2e
TOTAL CARBON FOOTPRINT 2017
MINE TO PORT501 tC02e
INTERNATIONAL SHIPPING117579 tC02e
AERIAL SPREADING5215 tC02e
MANUFACTURINGAND DISTRIBUTION31112 tC02e
Carbon footprint For the 2017 calendar year Ravensdown has compiled its first carbon footprint report focusing initially on its
own operations rather than upstream or downstream activities of its suppliers or users of its products
23Trusted and LeadingRavensdown Stakeholder Review 2018
There were four breaches of resource consents or general environmental rules in 201718
1 Hinds store had a non-compliance letter after Environment Canterbury reviews of consent compliance in February 2018 It related to aspects of a 2008 consent that had not been fully implemented By April the site was compliant with its resource consent
2 Christchurch Works is in the Hayton Stream catchment The City Council holds a stormwater consent with Environment Canterbury An infringement notice and fines totalling $1500 were incurred for a stormwater escape incident that the company reported
3 Napier Works ndash on 30 May 2018 a hole developed in a fibreglass pipe carrying acidic scrubber liquor from the manufacturing process The pipe was close to the main road Clean up of the four- minute emission entailed shutting the road for 35 hours Drains were protected and clean-up liquid was returned to the plant
4 Napier Works ndash in the April 2018 acid plant start up the company notified the Hawkersquos Bay Regional Council that it had breached National Environment Standards for sulphur dioxide emissions to air The short-lived breach has been addressed by venting to a higher point In relation to the incident an infringement notice and an abatement notice were issued in July 2018
In addressing a noncompliance letter from last year the Timaru store and Environment Canterbury have been working closely on understanding stormwater and seepage-related issues including isotopic testing currently underway
EMISSIONS OVER THREE SITES
Across our manufacturing sites we have reported on our atmospheric emissions for over 18 years We monitor state any breaches and record any interventions
Full details by site can be seen in the Operations Environmental Report 2018 on the company website
00
05
10
15
20
2014 2015 2016 2017 2018
kg S
O2
tonn
e su
per
0000
0001
0002
0003
0004
0005
0006
2014 2015 2016 2017 2018
kg F
ton
ne su
per
STACK FLUORIDE DISCHARGED TO AIR (KG F PER TONNE OF FERTILISER MANUFACTURED)
SULPHUR DIOXIDE DISCHARGED TO AIR (KG SO2 PER TONNE OF FERTILISER MANUFACTURED)
2419 2220172018 2016
NET PROMOTER SCOREreg
MORE PRECISION BLENDING
The co-operativelsquos two precision blending plants allow high quality blends to be made for specific farm requirements
At the Christchurch precision blending plant proof of the benefits on the new Surflex technology can be seen in the statistics on blend accuracy Blends were dispatched with an average variation from that ordered weight of only -006 with a tight standard deviation of the variation at 104
Customers continue to show trust in Ravensdown through their likelihood to recommend us to a friend or colleague
The Net Promoter Scorereg taken from our annual Customer Satisfaction Survey showed 42 promoters against 23 detractors The 2018 score was comparable to our long-term average but fell from 2017 which was a year of growing customer service expectations and some known service issues
Engagement with our stakeholders is a vital part of our efforts to learn what matters to them and deliver on that
Images on opposite page1 Environmental consultant John Holmes gets his hands dirty
at one of the Lend a Hand days Each employee was given a volunteer day to help out in a local community
2 Chief Scientific Officer Dr Ants Roberts leads the children of Pukekohe into the local soils
3 Agri Manager Rei Marumaru is on hand as a shareholder takes a virtual reality tour around the company
4 Technical Development Manager Mike White presents to a delegation from Precision Agriculture Association of New Zealand
5 Open days throughout our manufacturing sites attracted plenty of neighbourly interest
6 A suppliers cargo is scrutinised as part of Ravensdownrsquos robust biosecurity system
7 General Manager Innovation and Strategy Mike Manning talks nutrient management and good farming practices with Minister for Primary Industries Damien OrsquoConnor
8 Our staff at Analytical Research Laboratories took delivery of two robots this year
9 New Zealand Dairy Industry Awards (winners shown) FMG Young Farmer Contest and Agri Women Development Trust were the largest sponsorships in a portfolio that included hundreds of organisations
24 Trusted and LeadingRavensdown Stakeholder Review 2018
1
4
6
8
5
7
9
2 3
25Trusted and LeadingRavensdown Stakeholder Review 2018
The Fertmark programme was set up in 1992 to give New Zealand farmers confidence in the chemical quality of fertiliser and associated claims The scheme is managed by the farmer controlled Fertiliser Quality Council
Ravensdown has the highest number of Fertmark product registrations of any company These products are independently audited every six months
All agricultural compounds require authorisation under the ACVM Act 1977 either by registration or by exemption
FERTMARK STANDARDS
OF ALL ANIMAL HEALTH AND AGCHEM PRODUCTS ARE EITHER REGISTERED OR APPROVED BY EXEMPTION SO MEET ACVM REQUIREMENTS
938 932
939971
OF RAVENSDOWN FERTILISER TONNAGE SOLD HAD FERTMARK REGISTERED COMPONENTS
OF RAVENSDOWN LIME TONNAGE SOLD WAS FERTMARK REGISTERED
20172018 2016-17
2016-17
100
20172018
Products that fuel food creation
Whether itrsquos fertiliser lime seed agchem or animal health products farmers and growers need products that are fit for purpose suitable for New Zealand conditions and available when needed With so many moving parts and interactions across a global supply chain
wersquore determined to keep getting it right
26 Quality Agri-ProductsRavensdown Stakeholder Review 2018
Quality Agri-Products
Particle sizing distribution
Particle size is a crucial quality metric The ideal sized granule will improve coverage and spreading efficiency and reduce dust Some variation is needed but either extreme will have implications for the environment and for precision spreading
As indicated from the graphs Ravensdown have set a target particle-sizing band for each product (superphosphate 05 mm to 56 mm and urea 2 mm to 48 mm) The target is to ensure that we provide high quality products and Ravensdown continues to improve our focus on achieving ideal particle sizing
SUPERPHOSPHATE PRODUCT SIZING 2015 - 2018
UREA PRODUCT SIZING 2015 - 2018
Band 2015 - 2016 2016 - 2017 2017 - 2018
KE
Y
05mm0mm 1mm 14mm 2mm 28mm 4mm 48mm 56mm 67mm0
10
20
30
40
50
60
70
80
90
100
Cum
ulat
ive
P
assi
ng
Target setting05mm0mm 1mm 14mm 2mm 28mm 4mm 56mm 67mm
0
10
20
30
40
50
60
70
80
90
100
Cum
ulat
ive
P
assi
ng
Target setting
27Quality Agri-ProductsRavensdown Stakeholder Review 2018
In addition to our low-risk import scheme we periodically assess preferred suppliers against criteria including
Ethics and alignment to our Supplier Code of Conduct Delivery performance Collaboration Meeting quality specifications quality improvements Innovation
Ravensdown continues to develop enduring relationships that deliver long-term sustained value to both parties We will increase our focus on performance and relationship management A few key supplier partnerships will be further nurtured and collaboration will be at the heart of this We will review and modify our evaluation criteria to place more emphasis on sustainability
We continue to work with our suppliers to address opportunities to improve product quality one of which is improving the management of product through our own supply chain in a consistent manner
Ravensdown has invested in independent annual audits of bulk fertiliser suppliers for over five years Our system meets the highest standards approved by MPI and ensures consistent quality and low risk biosecurity
Fertiliser annual audit
Quality and biosecurity check
External independent verification authority
Our entire supply chain from source is independently audited annually and assessed as a low-risk biosecurity threat and each shipment follows strict criteria This includes stringent inspection of shipsrsquo holds prior to loading This means that when the vessel reaches New Zealand it can commence discharging straight away While there is additional cost at the load port this is in the main offset by not having to wait in New Zealand prior to discharging
Ravensdown will continue to invest in our annual supply chain audits to ensure we have low risk sourcing and consistent high-quality product We understand the importance so take all measures to mitigate biosecurity risk to New Zealand As we identify new suppliers we will ensure we qualify them to the same high standards
From time to time we import product from an alternate supplier either as a trial or to meet unexpected seasonal demand In these circumstances we liaise closely with MPI and product is subjected to normal MPI clearance procedures at the New Zealand border This year we imported urea and RPR in this way accounting for 3 of our total imported volume
OF BULK IMPORTS ARE LOW RISK (201617 100)97
LOW-RISK IMPORTS AND BULK VESSEL QUALITY
BULK VESSEL FERTILISER IMPORTED MET OUR SPECIFICATION FOR PHYSICAL AND CHEMICAL QUALITY (201617 95)94
85 OF INTERNATIONAL SUPPLIERS PERFORMANCE IS EVALUATED
Quality of products are assured through a continuous improvement culture a long-term programme of investment and systematic development by a team of technical operations and process engineers at each of the three plants
INVESTMENT IN INFRASTRUCTURE
Major projects are organised centrally to mitigate risk Improvements to the store network such as roofs and doors as well as conveying blending and loading systems all improve the quality of the product used by spreaders and farmers
INVESTED IN OPERATIONS AND STORES (201617 ndash $302M)
$216m
28 Quality Agri-ProductsRavensdown Stakeholder Review 2018
CASE
STU
DY
Producing quality food for humans or livestock demands quality inputs And thatrsquos the driving passion of Ravensdown Procurement Manager Chad Gillespie
Chadrsquos been with us for more than six years on a mission to deliver consistent ndash and ever-improving ndash product quality ldquoIt really starts with understanding the customer needs and then selecting the best product suppliersrdquo advises Chad ldquoSo wersquove worked hard on developing a clear evaluation criteria Then itrsquos important to keep monitoring and providing feedback including at least two face-to-face meetings a yearrdquo
With suppliers located around the globe Chad and his team travel frequently But proper oversight is essential when products have long journeys to market ldquoA typical example is ureardquo says Chad ldquoIt comes from Saudi Arabia where it goes to a port store facility Well send a vessel to get loaded then it takes around 30 days to transit to New Zealand but the journey is far from over When it arrives it typically discharges into three to five port stores Itrsquos put into hoppers using the ships cranes then onto trucks and sent to stores From there it may be bagged up blended coated or loaded as a straight product onto another truck and taken to farm Or it could go to another market store before being sent out onto farmrdquo
Maintaining product quality during all this is a constant challenge ldquoUntil now monitoring at sea has mostly been confined to checking
WErsquoRE ALL ABOUT PRECISION AGRICULTURE AND THAT DEMANDS CONSISTENT QUALITY
sailing progress via GPSrdquo says Chad ldquoBut soon well be installing data loggers in shipsrsquo holds recording things like temperature and humidity during transit
ldquoWhen product is handled its all about retaining the physical characteristics and not introducing any contaminantsrdquo he adds ldquoOur logistics and stores people are focussed on providing the best storage and handling to minimise crushing of granules and to ensure no external moisture is introduced Stock rotation is also important Urea is a very challenging product that can take in and expel moisture easilyrdquo
Product characteristics arenrsquot the only challenges facing Chadrsquos team More is expected across the board ldquoFarmers always expect that the product will actually do its job But I think more recently theres an expectation that well develop solutions to help with their environmental challengesrdquo he says ldquoOne of our values is putting the customer at the centre of everything we do We also have some pretty clear priorities including our focus on product quality In itself it will help farmers with environmental challenges Wersquore all about precision agriculture and that demands consistent qualityrdquo That precision helps farmers get optimal yield with lower inputs helping meet consumer expectations of quality food
produced with lower environmental impact Our N-Protectreg coated urea can help to lower environmental impact
Another challenge one frequently in the public eye is biosecurity ldquoMinimising biosecurity risk has been a priority in Ravensdown for over six years nowrdquo says Chad ldquoWith time and effort weve developed a very robust system in terms of fertiliser importation involving supplier audits every yearrdquo
More collaboration and engagement also figure in Chadrsquos quality quest ldquoTo improve product quality we need suppliers on-side as well as neighbours the wider community local authorities and most importantly our peoplerdquo
Elsewhere its about more direct control One example being Ravensdown Shipping Services ldquoOur shipping joint venture helps source efficient vessels that are fit for purpose So we can be sure theyrsquore reliable they turn up on time and most importantly theyre cleanrdquo
Collaborative relationships empower our people and suppliers to be open and pay greater attention to detail At Ravensdown ensuring the highest product quality means more is expected of our people than ever before Itrsquos a challenge theyrsquore more than up to
The many challenges of delivering a quality product
To view video please visitravensdownconzintegratedreporting
29Quality Agri-ProductsRavensdown Stakeholder Review 2018
43
53
REPORTED HAZARDS AND INCIDENTS ASSESSEDINVESTIGATED WITHIN 48 HOURS
CORRECTIVE ACTIONS TO MANAGE HAZARDS AND INCIDENTS COMPLETED ON TIME (ON OR BEFORE THEIR DUE DATE)
We have set two key performance measures to ensure that we manage our hazards and incidents in a timely manner These measures have been chosen because they build trust in the system Timely assessment and management encourages people to report issues as they know they will be promptly addressed
The jump towards our 2019 target is expected because of changes made to the ways in which incidents are reported and escalated up through management levels Data on overdue hazard assessments will also be available
Corrective actions are determined to manage hazards and incidents to protect people from harm Corrective actions were taken in the majority of cases ndash often this was done immediately without the need to raise a formal corrective action All actions relating to serious hazards or incidents will be completed on time
HAZARD AND INCIDENT MANAGEMENT
TARGET 2019
TARGET 2019
201718
201718
gt90
gt90
1234
REPORT
HAZARD AND INCIDENTS 4 STEP APPROACH
ASSESS THEIR RISK
IMPLEMENT CORRECTIVE PREVENTATIVE ACTIONS
CHECK ACTIONS ARE EFFECTIVE
Reporting 201617 201718
LTI 3 8Medical Treatment 33 33
Restricted Duty 1 2First Aid 18 36
Property damage 85 88Close Calls 80 88Hazards 90 104
A broad strategy is in place intended to manage risks to health and safety of our people and others
For this report we include metrics on proactive hazard management incident reporting and corrective action
HEALTH SAFETY AND WELLBEING
People with ambition for better
Over 642 employees and many more contractors make up a powerful extended team Collective wisdom is put to a common purpose New insights are built every day But enabling people takes constant focus and a positive safety oriented culture
30 Enabled PeopleRavensdown Stakeholder Review 2018
Enabled People
Lost time amp recorded injury frequency rates
At Ravensdown we genuinely care about the safety and wellbeing of our people and our extended family throughout the community
Rolling 12 monthly LTIFR is a calculation used to measure the average number of lost-time injuries (those injuries that are serious enough to require time off work) over the past 12 months The average has decreased from 148 to 123 representing a 162 decrease
This is because of a more proactive approach to identifying and managing hazards and encouraging reporting of incidents and close calls so that they can be investigated to prevent a recurrence and subsequent injury
Rolling 12 monthly TRIFR is a calculation used to measure the average number of recordable injuries (those injuries that are serious enough to require medical attention or more) over the past 12 months The average has been increasing from June 17 as a result of an increase in the number of recordable injuries being reported The majority of these injuries have been minor injuries that may not previously have been recorded
Reporting all incidents (injury and close calls non-injury) is an important part of our strategy as it allows us to work together to investigate and implement measures to prevent a recurrence
85162
LTIFR
TRIFR
DECREASE FROM 2016 TO 2018
DECREASE FROM 2016 TO 2018
ROLLING 12 MONTH TRIFR(TOTAL RECORDABLE INJURY FREQUENCY RATE)
ROLLING 12 MONTH LTIFR(LOST TIME INJURY FREQUENCY RATE)
Jun 16 Dec 16 Jun 17 Dec 17 May 18
No
of T
RIs
per 2
00
00
0 m
an-h
ours
0
2
4
6
8
10
Jun 16 Dec 16 Jun 17 Dec 17 May 18
No
of LT
Irsquos p
er 2
00
00
0 m
an-h
ours
0
1
2
31Enabled PeopleRavensdown Stakeholder Review 2018
STAFF TURNOVER
DIVERSITY TRAINING SPEND
LIVING WAGE
A drive to deliver personalised structured and focussed training programmes is now supported by a new Learning Management System We can ensure staff are fully able to do their jobs for the benefit of our stakeholders and can develop our people for future opportunities
Ravensdown will continue to monitor the living wage as it develops and ensure all permanent staff are paid at or above the NZ living wage
FEMALE MALE
31 69
When it comes to gender mix the focus is on active monitoring training to tackle conscious and unconscious bias and recruiting the best person for the role
PERMANENT EMPLOYEES ARE PAID AT OR ABOVE THE NZ LIVING WAGE100
$800kSPENT ON TARGETED TRAINING AND DEVELOPMENT 201718
(201617 $1M SPENT ON TRAINING AND DEVELOPMENT)
201718(201617 8)11
Average turnover for 5 years is 88
Our stakeholders can be confident that the knowledge advice and service they receive is from stable engaged staff ensuring consistency of service and knowledge
GENDER
AGE
lt40 40-59 gt590
10
20
30
40
50
60
32 Enabled PeopleRavensdown Stakeholder Review 2018
CASE
STU
DY
To view video please visitravensdownconzintegratedreporting
While Ravensdownrsquos advanced technology often takes the limelight itrsquos Ravensdown people who are driving smarter farming every day
Few realise Ravensdown has the largest number of Certified Nutrient Management Advisors in New Zealand
This is no accident ndash rather a carefully designed plan to attract the very best graduates and enable them through training clear career pathways and stewardship in the field
At the Ravensdown store in Tirau 24-year-old Taylor Bailey is an impressive example of how the Ravensdown Development Programme is enabling success for a new generation of agri managers Coming from a well-known dairy farming family in Mahoe Taranaki farming is very much in Taylorrsquos blood Like many of our graduates Taylor came from Massey University where she completed a Bachelor of Agri Commerce ndash majoring in farm management
Soon after Taylor was invited to join the Ravensdown Development Programme and spent eight months in Christchurch where she studied Fert 101 Animal Health and Agronomy Recently shersquos completed the intensive Advanced Certified Nutrient Management Course through the New Zealand Fertiliser Association
Smart farming is hitting the ground running
and Massey University The final part was completing her farmer reports to become a Certified Nutrient Advisor
At this young age the achievement is impressive but Taylor is by no means alone The entire focus of the Ravensdown Development Programme scheme is to produce a well-prepared and enabled future generation of on-farm advisors who can deliver first-rate knowledge on fertiliser animal health and agronomy from the get go
Taylor knows todayrsquos farmers are expecting far more and Ravensdown is responding ldquoCustomers are definitely expecting more of advisors Weve got a wide range of products and services that we provide so we need to be definitely well-skilled in those areasrdquo says Taylor
But as any farmer will testify you canrsquot learn everything from a book so Taylor meets farmers attends local discussion groups and keeps up to date on the latest environmental issues
ldquoWere no longer just a fert rep these days Were also giving advice and recommendations around agri-chemicals
seed products and animal health Theres a lot more environmental scrutiny on farmers so we need to be up with regulations specifically with the fertiliser side of thingshelliprdquo
Always driven Taylor also enjoys the support she gets from her North Island team and the expert agronomists and animal health technical managers who give her the extra confidence and motivation to always do more for her clients
Of course this notion of a well-educated and empowered new generation is not without economic value ldquo It definitely benefits shareholders People are coming into jobs up to speed and with a greater understanding of the whole farm systemrdquo says Taylor
Being part of the new generation that will drive change and smarter farming is something Taylor relishes She also has a few changes shelsquod like to see
It would be great to see farm owners involving employees in the decision-making processes they face such as meetings to discuss their seasonal fertiliser plans Sharing knowledge is a really powerful thing and in turn will result in a more skilled industry
WErsquoRE NO LONGER JUST A FERT REP THESE DAYS
33Enabled PeopleRavensdown Stakeholder Review 2018
Game changing science
Science and research are the reasons why Ravensdown is seen as a nutrient efficiency specialist Our investment in RampD and partnerships with universities mean ideas
with game-changing potential can be explored But it is our field-based team and the customers who trust their advice that take the ideas and turn them into a better reality
Description
Value
Collaboration
Status
Future expectation
Treats dairy effluent ndash enabling water recycling and increased effluent storage capability
The technology produces lower volumes of effluent enabling enhanced utility of storage and use Significant volumes of water are available for recycling
Lincoln University
Public announcement of pilot project was made on 3 May 2018
Canterbury is the first region for ClearTechreg release followed by the major dairy regions
Remote sensing of the nutrient status of soils
Fast and efficient method to produce layers of data from a single flight including soil fertility vegetation type and a digital surface map at a square-meter level
Massey University
AgResearch
We are at the end of year 5 of the seven-year programme Project extension to cover North Canterbury and Southland means 90 percent coverage for New Zealand hill country
Commercial delivery of current and emerging scanning technologies
AIR SCANreg
34 ScienceRavensdown Stakeholder Review 2018
Science
Description
Value
Collaboration
Status
Future expectation
Models phosphorus and sediment losses at farm and catchment scale
The model allows the identification and materiality of farm nutrient and sediment critical source areas and the efficacy of mitigations
Victoria University of Wellington
Undergoing field verification In development end of this year
Expect to be used mainly by Ravensdown Environmental consultants in catchment studies in collaboration with Beef and Lamb and regional councils
Models nutrient balances including nitrogen loss estimates at a farm scale
Models farm system nutrient cycling and the consequential nutrient losses Focus on outputs maintains farming flexibility and innovation This world-class model allows farm system scenarios to be compared to a baseline
AgResearch
Plant amp Food
Landcare Research
Overseer Limited
Widespread adoption with ongoing upgrades
Expect to see an increased uptake nationally as farm systems changes are required to comply with emerging regulations on nutrient losses
Description Enables trust through evidence ndash fertiliser released at the right place at the right rate
Value Technology-enabled aircraft allow fertiliser plans to be accurately delivered by electronic instruction Farmers can trust their fertiliser investment is applied as intended with proof of release records available
Status 4 Planes in operation
Future expectation
6 capable aircraft by May 2019
Ravensdown has an ownership interest
reg
35ScienceRavensdown Stakeholder Review 2018
WE CANNOT FARM LIKE WE USED TO IN THE PAST SO OUR SYSTEM NEEDS TO BE MORE PRECISE MORE ENVIRONMENT FRIENDLY
36 ScienceRavensdown Stakeholder Review 2018
ClearTechreg is just such a breakthrough Developed in partnership with Professors Keith Cameron and Hong Di of Lincoln University ClearTechreg is an effluent treatment process that slashes the use of fresh water in dairy farming
ClearTechreg allows us to clarify effluent at the dairy shed to produce water clean enough for recyclingrdquo explains Professor Cameron ldquoItrsquos then used for washing the yard where the cows come in for milking The technology uses a coagulant often used in treating drinking water and itrsquos a very similar process The coagulant allows the little particles of soil and dung in the effluent to coalesce into larger particles which then have enough weight to sink to the bottom of a tank This means the top becomes clear enough to recycle and wash down the yardrdquo
The potential savings in water use and reduction in environmental impact are huge says Professor Cameron ldquoUsing the backing gate where the cows are waiting to go in for milking on Lincoln Universityrsquos dairy farm where we milk 555 cows we can cycle enough water every day to wash the yard completely Thatrsquos around 20000 litres recycled a day Scale that up nationwide
and we could save around 42 billion litres of water annually Thatrsquos a big numberrdquo
Making better use of water resources is not the only advantage of ClearTechreg Professor Hong Di emphasises the benefits across the board representing the sort of leap agriculture has to take to meet societyrsquos growing expectations ldquoWe cannot farm like we used to in the past so our systems need to be more precise more environmentally friendly Consumers are demanding quality food and to know that it has been produced in environmentally friendly sustainable ways The sort of technology that wersquore talking about with ClearTechreg thatrsquos a step change As well as potentially saving so much water each year you also reduce E coli leaching and phosphorus ClearTechreg shows how science can help Ravensdown and its shareholders respond and succeedrdquo
Partnerships with scientists like Keith Cameron and Hong Di are only going to be more important in the future and the bonds closer ldquoAs well as the research and development of new technologies therersquos also capability buildingrdquo says Professor Cameron ldquoIn that we train a lot of the farmers of the future at Lincoln University We also train students who go on to be
CASE
STU
DY
employees of Ravensdown A very good example is the creation of the environmental group at Ravensdown who support farmers to develop environmental plans and nutrient budgets A number of those new staff have come through training at Lincoln Universityrdquo
The search for game-changing innovations like ClearTechreg has become more determined than ever as expectations of Ravensdown and scientists themselves increase Something Professor Cameron is well aware of ldquoI think society is expecting more from scientists There are growing concerns about the environment and finding solutions to those environmental problems requires good robust science Itrsquos also why wersquore seeing greater links between research and industry to ensure that the science that gets done in the lab doesnrsquot just produce a paper thatrsquos published in an international journal it actually produces a technology that flows from the laboratory to the farm The linkage between ourselves Ravensdown and Ravensdown shareholders shows this perfectly where the investment in science creates new technologies new systems and new methods that take everyone forwardrdquo
The new technologies Ravensdown provides to shareholders often have their roots in the laboratory And sometimes itrsquos not about a new product or digital advance so much as a smarter way of doing things
Scientific breakthrough set to transform dairy effluent
To view video please visitravensdownconzintegratedreporting
37ScienceRavensdown Stakeholder Review 2018
We are committed to being at the forefront of where the physical world of farming meets the digital world Use of farm mapping software enables customers to farm smarter and accurately Nutrient management crop and livestock production all benefit from improved record keeping and performance analytics We are focussed heavily on increasing the number of customers using mapping technology and are investing in RampD to increase the range of services this software can accurately provide
Maps provide farmers oversight of their whole farm at a glance Embedded throughout the map are the records of what has been applied in detail and what the options are to improve productivity The increasing demand on farmers for managing the environment requires better record keeping and transparency Developments in automation can reduce the amount of time the farmer spends behind a desk enabling more time on the farm We believe our customers own their information and have designed HawkEyereg to enable greater collaboration with other industry partners
MAPPING TECHNOLOGY
Use of mapping technology to manage efficient use of nutrients and keep records of paddock activity
CUSTOMERS ACTIVELY USING SMART MAPS HAWKEYE DURING THE YEAR2682
Technology is a key driving force behind sector-wide improvement It opens up new opportunities new ways to track progress make decisions demonstrate performance
and make connections with end consumers Our team uses some amazing tools to enhance the service they provide and the tool ndash and the person using it ndash cannot stand still
Technology Enabling smarter farming
38 Technologies and ServicesRavensdown Stakeholder Review 2018
Technologies and Services
HawkEye is map-based software that helps farmers make smarter decisions for better farm and environmental outcomes
BENEFITS FOR FARMERS
Improved nutrient amp feed decisions
Reduced office time
Managing environmental impacts
Increased productivity
More time to farm
Licence to operate
BENEFITS FOR RAVENSDOWN
Customer collaboration
Data automation
Useful tools for all farmers
Valuable discussions
More time to add value
Stronger relationships
THE IMMEDIATE PROCESS
Support Ravensdowns core business - Nutrient pasture and crop management environmental footprint
Easier collaboration between customer and Ravensdown - Enabling our staff to deliver
Providing excellent service with efficiency - Automation of ordering spreading and online data gathering
BY PROVIDING
Farm mapping
Nutrient planning and forecasting
Pasture performance management
Product ordering and spreading
In-field tools
Test results and agronomy plan visualisation
Digital record keeping and reporting
Nutrient compliance management amp reporting
Spreading proof of placement
Farm feature amp hazards
Sharing and collaboration
Personalised support
INSIGHT TO ACTION
Coming soon
39Technologies and ServicesRavensdown Stakeholder Review 2018
USE OF AGRONOMY PLANS FOR EFFICIENT USE OF NUTRIENTS AGROCHEMICALS AND SEED
PROOF OF PLACEMENT
This enables our customers to apply the right amount of fertiliser (nutrient) Published agronomy plans are a measure of how many of our customers are using our recommendations
In addition the agronomy plans include the right agrochemical recommendation ensuring the best product and application is chosen for the health of the crop or pasture livestock and environment
All of this detail is recorded and traceable enabling a stronger story to be developed about the farm and the produce grown on it
Ravensdown takes soil test measurements and makes recommendations to farmers about where and what amount of nutrient should be applied
This forms the basis for an agronomy plan which can be produced by Ravensdown We expect this number to increase as farmers become more aware of the need for tighter control over their nutrient application
The use of GPS-enabled spreading technology enables us to measure how effectively we are recording and tracking nutrient application We aim to increase the total traceability of nutrients applied over time By recording spreading in both aircraft and groundspreading trucks we are able to capture data not only of Ravensdown fertiliser that has been applied but to provide better transparency for all users of our spreading technology This benefits all New Zealand farmers
Recently we signed an agreement with TracMap New Zealandrsquos largest provider of spreading technologies enabling us to capture a large proportion of total fertiliser tonnes spread accurately as well as agrochemical spray history Variable rate application is now possible through our investment in our Primary Growth Partnership ldquoPioneering to Precisionrdquo in hill country as well as ground spreading meaning the right product can be applied at the right rate in the right place What percentage of total tonnes applied has been applied at a variable rate will be a key benchmark indicator for us moving forward
245739RAVENSDOWN FERTILISER TONNES CAPTURED BY GPS-ENABLED PROOF OF PLACEMENT TECHNOLOGY
CUSTOMERS PERFORMED SOIL TESTS ON THEIR FARMS6448
TESTING TO IMPROVE FARM PERFORMANCE
8362
46
PUBLISHED AGRONOMY PLANS
OF CUSTOMERS HAVE BEEN PROVIDED AGRONOMY PLANS
40 Technologies and ServicesRavensdown Stakeholder Review 2018
A perfect example is the work we do with arable farmer Eric Watson of Wakanui in mid Canterbury
Eric is the Guinness World Record holder for wheat production per hectare a title he has won more than once Part of the credit comes down to the way he works with Ravensdown including his local Senior Agri Manager Dan Copland Danrsquos worked with Eric and his wife Maxine for over four years ldquoIts really something Im passionate about getting crop nutrition rightrdquo says Dan ldquoEspecially with the precision nutrient management siderdquo
The precision Eric and Dan apply to crop nutrition and soil management certainly is impressive aided by the Ravensdown technology deployed on Ericrsquos mid Canterbury land Comprehensive soil testing and smart mapping gauge the precise nutrition needs of every paddock It shows not just which paddocks require fertilising but exactly what is required and where avoiding over-application Itrsquos smart but the pace of change with accompanying expectations is fast ldquoIts very rapid developmentrdquo says Eric ldquoI think the shareholders do expect more from their fertiliser company including spreading technologyrdquo
CASE
STU
DY
Helping meet those growing expectations is our newest precision agriculture tool HawkEyereg This integrated mapping and compliance tool offers even more accuracy in measuring whatrsquos needed for optimum soil health and yield further reducing environmental impacts ldquoHawkEyereg is a decision support tool it can help with farm recording it can help with precision placementrdquo advises Dan ldquoIrsquove been with Ravensdown eight years and technology-wise itrsquos definitely come on leaps and boundsrdquo HawkEyersquos power comes from using three perspectives of pasture production imagery from the air nutrient input and pasture quantity on the ground and diagnostic status of the soil And itrsquos being made available for any farmer to use not just Ravensdown shareholders
Inevitably as technology improves so does the amount of data generated lsquoBig datarsquo as itrsquos known offers a world of possibilities but only when it can be applied in practical ways Bryan Inch our General Manager for Customer Relationships understands the risks of drowning in a sea of data ldquoTherersquos already plenty of information being captured and that will only increase in the futurerdquo says Bryan ldquoSensors on irrigators farm gates spreading trucks and
silos complement wearable technology on animals soil tests and aerial pasture scanning Itrsquos making sense of what those sensors say that matters turning data into insightful decisionsrdquo Thatrsquos why all Ravensdown technology comes with dedicated support from technical experts and field-based Agri Managers
Back on Ericrsquos farm technology has helped do more with less to the benefit of the environment and the balance sheet ldquoI think Ravensdown technology has a big role to play in helping New Zealand reduce the impact of nutrientsrdquo says Eric ldquoIt can show you shouldnt be putting so much fertiliser on here and in some cases that more needs to go on there Crops will grow better and if youre wasting nutrients youre wasting moneyrdquo
Itrsquos not just shareholders who are expecting more either something Eric is aware of ldquoI think that societys expecting more from farmers with cleaner waterways and swimmable rivers so technology will certainly have a part to play in that Theres a big need for farming to keep improving and thats what the public wants to seerdquo
As expectations grow Ravensdown has responded by developing new technologies that let us do more for our farmer shareholders
The Canterbury wheat that beat the world
To view video please visitravensdownconzintegratedreporting
THERES A BIG NEED FOR FARMING TO KEEP IMPROVING BECAUSE THATS WHAT THE PUBLIC WANTS TO SEE
41Technologies and ServicesRavensdown Stakeholder Review 2018
Employees
GovernanceRavensdownrsquos governance structure is set up to promote accountability and to
support its ability to create value in the short medium and long term It provides insight on strategy implementation and direction while supporting ethical
compliant behaviour throughout the business
42 GovernanceRavensdown Stakeholder Review 2018
Governance
Ethics
The Board of Directors has developed a Code of Business Conduct and Ethics to give effect to Ravensdownrsquos core values and to guide all employees and directors in our relationships with our stakeholders Key parts of this code include
Company Values
Our decisions and personal behaviour will at all times be consistent with our core values of
Successful co-operative ndash We put the customer at the centre of everything we do
Empowered people ndash We choose the best people keep them safe and enable them to do their best
Enduring relationships ndash We develop long-term relationships based on integrity and trust
Environmental leadership ndash We strive to lead in the field of sustainability
Driving Innovation ndash We drive the business forward by finding better solutions
These values mean that we will
Act honestly and fairly with due skill care and diligence in the interests of all of our stakeholders
Demonstrate respect for key moral principles including diversity individual rights equality and dignity
Value personal and professional integrity trustworthiness and competence
Fraud Policy
Ravensdown has a philosophy of ldquozero tolerancerdquo towards fraud both inside and outside of the company We value the integrity of our staff and recognise that they have a key role to play in the prevention detection and reporting of fraud We therefore ask them to be vigilant at all times and to report any concerns they may have at the earliest opportunity We are committed to creating and maintaining an honest open and well-intentioned working environment where people are confident to raise their concerns without fear of reprisal on a confidential basis All reported cases of fraud will be investigated
Conflict of interestRelated party transactions
Like most co-operative companies Ravensdown Limited has frequent transactions with its farming directors in the ordinary course of business All transactions are conducted on commercial terms
A Conflict of Interest Policy ensures that any real or perceived conflicts related to staff members are managed at armrsquos length
Whistle-Blowing Policy
Ravensdown is committed to providing a transparent accountable organisation and staff are encouraged to have the responsibility to report any known or suspected wrongdoing within the company Employees are encouraged to report this to their managers or directly to the CEO A 247 independent anonymous Ethics Hotline is also available where confidential information can be reported Ravensdown is committed to the protection of genuine whistle-blowers against action taken in reprisal for the making of protected disclosures
Risk Identification and Management
The company has a comprehensive risk management framework to identify assess and monitor new and existing risks Annual risk updates are performed and risk improvement plans created and acted on The Chief Executive Officer and the leadership team are required to report to the Board and Audit amp Risk Committee on high risks affecting the business and to develop strategies to mitigate these risks Additionally management is responsible for ensuring an appropriate insurance programme is in place and reviewed annually
TOP RISKS
Risk Response
Failure to embed a culture systems and processes to prevent or appropriately respond to health safety or wellbeing dangers or incidents
We have systems and processes in place to continuously track protect and take proactive actions to manage our peoplersquos health safety and wellbeing and to ensure we embed a culture which puts safety first and gives meaning and purpose for our people
Supply of key fertiliser inputs interrupted
We have enduring relationships with long-term suppliers of our key fertiliser inputs which we continue to assess and manage to ensure we can meet supply commitments to our customers
Inability to deter or recover from cyber security risks
We have robust systems and software in place to detect protect and recover from cyber security threats
Evolving government priorities affecting our industry
We have regular and meaningful engagement with various levels of government to ensure we can have proactive involvement in the legislative and regulatory changes relevant to our business
Significant Biosecurity incident affecting us or our industry
We have an MPI-approved system which ranks the majority of our imported products as a low risk through annual inspection of suppliers cleanliness of vessels sampling of products and container inspections
Losing social licence to operate We work to ensure positive and genuine engagement with all our key stakeholders and transparently report on our operational compliance good community relationships and commitment to sustainability and improvement
43GovernanceRavensdown Stakeholder Review 2018
Leading usforward
1 2 3 4 5
John runs a 22000 stock unit sheep and beef breeding and finishing operation has been on the Board since 2004 and has been Chair since February 2014 As well as running a legal practice in Marton John spent many years as a director of RACE Incorporated and of a number of farming and agricultural companies in NZ and overseas
John Henderson LLB Chair
1
Scott owns and runs a large hill country sheep and beef station at Ohura in the Central North Island and has been on the Board since 2006 Scott is a member of the NZ Institute of Directors and holds a certificate in company direction He has completed a number of governance courses and continues to prioritise professional development
Scott Gower2
TH
E B
OA
RD
44 Board and Leadership Ravensdown Stakeholder Review 2018
Board and Leadership
6 7 8 9 10
Jason is CFO of NZ Steel and a Fellow of Chartered Accountants Australia and New Zealand and has been on the Board since 2014 He is currently Chairman of TNX Limited and former Chair of the Audit Committees for Taranaki Investments Management Limited and LIC He was the former CFO of large listed and unlisted companies such as EROAD Auckland Airport PGG Wrightsons and Fonterra Ingredients
Jason Dale B Com FCA
10
Stuart farms 330ha west of Christchurch growing arable crops seed potatoes and finishing lambs and has been on the Board since 2006 and Deputy Chair since 2014 Stuart is a Nuffield Scholar and has had a number of governance roles in the industry good sector as well as not-for-profit organisations
Stuart Wright B Ag Com Deputy Chair
9
Tony runs the family dairy farming business and has been on the Board since 2004 Tony has been involved in governance at a local and national level particularly in the dairy sector for 20-plus years He was a director of the NZ Dairy Board and Kiwi Dairy Co-op before the formation of Fonterra
Tony is a Nuffield Scholar and a Chartered Fellow of the IoD
Tony Reilly B Ag Com
3
Bruce farms an 8000 stock unit cattle and sheep farm north of Napier and has been on the Board since 2015 Bruce holds a wide range of governance positions particularly in the science and environmental areas He previously spent six years on the Federated Farmers Board and was National President from 2011 to 2014
Bruce WillsB Ag Com
4
Through the companies Alpine Fresh Ltd and ViBERi NZ Ltd Tony grows for the arable vegetable and berryfruit sectors over 700 ha He has been on the Board since 2006
Currently Tony is a director of several local companies is the Chair of NZGAP and Vice-President of Horticulture NZ
Tony Howey B Ag Com
5
Kate owns a 245ha dairy farm in Dargaville and has been on the Board since 2014 Kate is also Chair of Delta Produce Co-operative Ltd and is a ministerial-appointed Council member of the Open Polytechnic of New Zealand
Kate is a Member of the IoD and has done the Company Directors Certificate as well as the Fonterra Governance Development Programme
Kate Alexander Dip Ag bus Mgmt
6
Glen is an Auckland-based entrepreneur who has been on the Board since 2007 Glen was a founding director of the Warehouse Group and was a board member there for 11 years He currently has directorships of 20 private companies across agriculture property retail and tourism sectors Glens agricultural investments include dairy beef avocado kiwifruit mushroom forestry and aquaculture
Glen Inger7
Peter owns a 190ha dairy farm located at Northope and has farming interests in Lochiel and Lorneville and has been on the Board since 2013 Peter is an Agribusiness Regional Manager for a prominent bank and has been through the Fonterra Governance Development Programme
Peter MoynihanB Ag Sc
8
45Board and Leadership Ravensdown Stakeholder Review 2018
Actions louder than words
As a leadership team we see our role as maintaining a positive culture at Ravensdown while ensuring the organisation remains agile as it faces multiple opportunities and challenges
Knowing that continual consensus rarely leads to good decision-making we hold each other to account and exchange ideas freely and honestly
Because wersquore often challenging the traditional way of doing things we will debate and offer alternative points of view
Greg CampbellChief Executive Officer
Bryan InchGeneral Manager Customer Relationships
Sean ConnollyChief Financial Officer
Mark McAtamneyChief Information Officer
LEA
DE
RSH
IP T
EA
M
46 Board and Leadership Ravensdown Stakeholder Review 2018
We seek alternative perspectives from outside the team and listen to all employees within the company throughout the year
We are here to deliver on strategic goals agreed with the Board This involves looking ahead and keeping an eye on the detail of the day-to-day
The safety and wellbeing of our team is paramount and we continue to ensure each and every employee shares this belief so they can act on it
Stephen EspositoGeneral Manager Operations
Mike WhittyGeneral Manager Supply Chain
Mike Manning General Manager Innovation and Strategy
Katrina Benedetti ForastieriGeneral Manager Culture and People
47Board and Leadership Ravensdown Stakeholder Review 2018
KE
Y
Ravensdown-owned storesRavensdown consignment storesRavensdown manufacturing Aerowork
Ravensdown aglime quarriesLime processing plantDOING MORE
Our team members are proud to be part of the community and are doing their bit for many worthy causes throughout the country
Dargaville
Pukekohe
Morrinsville
Te Awamutu
Okato
Kakaramea
Feilding
HimitangiRongotea
Masterton
Manunui
Kerepehi
Te Puke
Tirau
Supreme
Taupo
Pio Pio Broadlands
Gisborne
Wairoa
Raetihi
New Plymouth
Stratford
AuroaWaverley
TaihapeWhanganui
Rata
Severn StreetNapier Works
Waipukurau
Dannevirke
MangatainokaKoputaroa
MataGreenleaf
Te Pahu
Western Bays
Te Teko
Featherston
Taumaranui
Waharoa
Normanby
TakakaNgarua
Marlborough
NelsonBlenheim
Culverden CheviotHokitika
Stillwater
MethvenRakaia
Fairlie
Seadown
GeraldineHinds
AshburtonSouthbridge
DunsandelLeeston
Christchurch Works
White RockAmberley
Mayfield
Darfield
Rangiora
Kurow Waimate
Cromwell RanfurlyOturehua
Waikouaiti
DiptonNightcapsOtautau
Isla Bank
BluffTitiroa
Woodlands EdendaleAB Lime
WintonMcNab
Clinton
Balfour
Mossburn
Heriot
Outram
LawrenceClydevale
MiltonBalclutha
Dunedin WorksLumsden
Te Kuiti
North Oamaru
Enabling smarter farming throughout New Zealand
Registered office292 Main South Road Hornby Christchurch 8042 NZ0800 100 123ravensdownconz
Lets expect more together Give us your feedback on this website so we can improve
Connect with us facebookcomRavensdown linkedincomcompanyravensdown twittercomRavensdownNZ ravensdownconzintegratedreporting
insightcreativeconz
RA
V026
EXPECT MORE TO COME gt
ravensdownconz
There were four breaches of resource consents or general environmental rules in 201718
1 Hinds store had a non-compliance letter after Environment Canterbury reviews of consent compliance in February 2018 It related to aspects of a 2008 consent that had not been fully implemented By April the site was compliant with its resource consent
2 Christchurch Works is in the Hayton Stream catchment The City Council holds a stormwater consent with Environment Canterbury An infringement notice and fines totalling $1500 were incurred for a stormwater escape incident that the company reported
3 Napier Works ndash on 30 May 2018 a hole developed in a fibreglass pipe carrying acidic scrubber liquor from the manufacturing process The pipe was close to the main road Clean up of the four- minute emission entailed shutting the road for 35 hours Drains were protected and clean-up liquid was returned to the plant
4 Napier Works ndash in the April 2018 acid plant start up the company notified the Hawkersquos Bay Regional Council that it had breached National Environment Standards for sulphur dioxide emissions to air The short-lived breach has been addressed by venting to a higher point In relation to the incident an infringement notice and an abatement notice were issued in July 2018
In addressing a noncompliance letter from last year the Timaru store and Environment Canterbury have been working closely on understanding stormwater and seepage-related issues including isotopic testing currently underway
EMISSIONS OVER THREE SITES
Across our manufacturing sites we have reported on our atmospheric emissions for over 18 years We monitor state any breaches and record any interventions
Full details by site can be seen in the Operations Environmental Report 2018 on the company website
00
05
10
15
20
2014 2015 2016 2017 2018
kg S
O2
tonn
e su
per
0000
0001
0002
0003
0004
0005
0006
2014 2015 2016 2017 2018
kg F
ton
ne su
per
STACK FLUORIDE DISCHARGED TO AIR (KG F PER TONNE OF FERTILISER MANUFACTURED)
SULPHUR DIOXIDE DISCHARGED TO AIR (KG SO2 PER TONNE OF FERTILISER MANUFACTURED)
2419 2220172018 2016
NET PROMOTER SCOREreg
MORE PRECISION BLENDING
The co-operativelsquos two precision blending plants allow high quality blends to be made for specific farm requirements
At the Christchurch precision blending plant proof of the benefits on the new Surflex technology can be seen in the statistics on blend accuracy Blends were dispatched with an average variation from that ordered weight of only -006 with a tight standard deviation of the variation at 104
Customers continue to show trust in Ravensdown through their likelihood to recommend us to a friend or colleague
The Net Promoter Scorereg taken from our annual Customer Satisfaction Survey showed 42 promoters against 23 detractors The 2018 score was comparable to our long-term average but fell from 2017 which was a year of growing customer service expectations and some known service issues
Engagement with our stakeholders is a vital part of our efforts to learn what matters to them and deliver on that
Images on opposite page1 Environmental consultant John Holmes gets his hands dirty
at one of the Lend a Hand days Each employee was given a volunteer day to help out in a local community
2 Chief Scientific Officer Dr Ants Roberts leads the children of Pukekohe into the local soils
3 Agri Manager Rei Marumaru is on hand as a shareholder takes a virtual reality tour around the company
4 Technical Development Manager Mike White presents to a delegation from Precision Agriculture Association of New Zealand
5 Open days throughout our manufacturing sites attracted plenty of neighbourly interest
6 A suppliers cargo is scrutinised as part of Ravensdownrsquos robust biosecurity system
7 General Manager Innovation and Strategy Mike Manning talks nutrient management and good farming practices with Minister for Primary Industries Damien OrsquoConnor
8 Our staff at Analytical Research Laboratories took delivery of two robots this year
9 New Zealand Dairy Industry Awards (winners shown) FMG Young Farmer Contest and Agri Women Development Trust were the largest sponsorships in a portfolio that included hundreds of organisations
24 Trusted and LeadingRavensdown Stakeholder Review 2018
1
4
6
8
5
7
9
2 3
25Trusted and LeadingRavensdown Stakeholder Review 2018
The Fertmark programme was set up in 1992 to give New Zealand farmers confidence in the chemical quality of fertiliser and associated claims The scheme is managed by the farmer controlled Fertiliser Quality Council
Ravensdown has the highest number of Fertmark product registrations of any company These products are independently audited every six months
All agricultural compounds require authorisation under the ACVM Act 1977 either by registration or by exemption
FERTMARK STANDARDS
OF ALL ANIMAL HEALTH AND AGCHEM PRODUCTS ARE EITHER REGISTERED OR APPROVED BY EXEMPTION SO MEET ACVM REQUIREMENTS
938 932
939971
OF RAVENSDOWN FERTILISER TONNAGE SOLD HAD FERTMARK REGISTERED COMPONENTS
OF RAVENSDOWN LIME TONNAGE SOLD WAS FERTMARK REGISTERED
20172018 2016-17
2016-17
100
20172018
Products that fuel food creation
Whether itrsquos fertiliser lime seed agchem or animal health products farmers and growers need products that are fit for purpose suitable for New Zealand conditions and available when needed With so many moving parts and interactions across a global supply chain
wersquore determined to keep getting it right
26 Quality Agri-ProductsRavensdown Stakeholder Review 2018
Quality Agri-Products
Particle sizing distribution
Particle size is a crucial quality metric The ideal sized granule will improve coverage and spreading efficiency and reduce dust Some variation is needed but either extreme will have implications for the environment and for precision spreading
As indicated from the graphs Ravensdown have set a target particle-sizing band for each product (superphosphate 05 mm to 56 mm and urea 2 mm to 48 mm) The target is to ensure that we provide high quality products and Ravensdown continues to improve our focus on achieving ideal particle sizing
SUPERPHOSPHATE PRODUCT SIZING 2015 - 2018
UREA PRODUCT SIZING 2015 - 2018
Band 2015 - 2016 2016 - 2017 2017 - 2018
KE
Y
05mm0mm 1mm 14mm 2mm 28mm 4mm 48mm 56mm 67mm0
10
20
30
40
50
60
70
80
90
100
Cum
ulat
ive
P
assi
ng
Target setting05mm0mm 1mm 14mm 2mm 28mm 4mm 56mm 67mm
0
10
20
30
40
50
60
70
80
90
100
Cum
ulat
ive
P
assi
ng
Target setting
27Quality Agri-ProductsRavensdown Stakeholder Review 2018
In addition to our low-risk import scheme we periodically assess preferred suppliers against criteria including
Ethics and alignment to our Supplier Code of Conduct Delivery performance Collaboration Meeting quality specifications quality improvements Innovation
Ravensdown continues to develop enduring relationships that deliver long-term sustained value to both parties We will increase our focus on performance and relationship management A few key supplier partnerships will be further nurtured and collaboration will be at the heart of this We will review and modify our evaluation criteria to place more emphasis on sustainability
We continue to work with our suppliers to address opportunities to improve product quality one of which is improving the management of product through our own supply chain in a consistent manner
Ravensdown has invested in independent annual audits of bulk fertiliser suppliers for over five years Our system meets the highest standards approved by MPI and ensures consistent quality and low risk biosecurity
Fertiliser annual audit
Quality and biosecurity check
External independent verification authority
Our entire supply chain from source is independently audited annually and assessed as a low-risk biosecurity threat and each shipment follows strict criteria This includes stringent inspection of shipsrsquo holds prior to loading This means that when the vessel reaches New Zealand it can commence discharging straight away While there is additional cost at the load port this is in the main offset by not having to wait in New Zealand prior to discharging
Ravensdown will continue to invest in our annual supply chain audits to ensure we have low risk sourcing and consistent high-quality product We understand the importance so take all measures to mitigate biosecurity risk to New Zealand As we identify new suppliers we will ensure we qualify them to the same high standards
From time to time we import product from an alternate supplier either as a trial or to meet unexpected seasonal demand In these circumstances we liaise closely with MPI and product is subjected to normal MPI clearance procedures at the New Zealand border This year we imported urea and RPR in this way accounting for 3 of our total imported volume
OF BULK IMPORTS ARE LOW RISK (201617 100)97
LOW-RISK IMPORTS AND BULK VESSEL QUALITY
BULK VESSEL FERTILISER IMPORTED MET OUR SPECIFICATION FOR PHYSICAL AND CHEMICAL QUALITY (201617 95)94
85 OF INTERNATIONAL SUPPLIERS PERFORMANCE IS EVALUATED
Quality of products are assured through a continuous improvement culture a long-term programme of investment and systematic development by a team of technical operations and process engineers at each of the three plants
INVESTMENT IN INFRASTRUCTURE
Major projects are organised centrally to mitigate risk Improvements to the store network such as roofs and doors as well as conveying blending and loading systems all improve the quality of the product used by spreaders and farmers
INVESTED IN OPERATIONS AND STORES (201617 ndash $302M)
$216m
28 Quality Agri-ProductsRavensdown Stakeholder Review 2018
CASE
STU
DY
Producing quality food for humans or livestock demands quality inputs And thatrsquos the driving passion of Ravensdown Procurement Manager Chad Gillespie
Chadrsquos been with us for more than six years on a mission to deliver consistent ndash and ever-improving ndash product quality ldquoIt really starts with understanding the customer needs and then selecting the best product suppliersrdquo advises Chad ldquoSo wersquove worked hard on developing a clear evaluation criteria Then itrsquos important to keep monitoring and providing feedback including at least two face-to-face meetings a yearrdquo
With suppliers located around the globe Chad and his team travel frequently But proper oversight is essential when products have long journeys to market ldquoA typical example is ureardquo says Chad ldquoIt comes from Saudi Arabia where it goes to a port store facility Well send a vessel to get loaded then it takes around 30 days to transit to New Zealand but the journey is far from over When it arrives it typically discharges into three to five port stores Itrsquos put into hoppers using the ships cranes then onto trucks and sent to stores From there it may be bagged up blended coated or loaded as a straight product onto another truck and taken to farm Or it could go to another market store before being sent out onto farmrdquo
Maintaining product quality during all this is a constant challenge ldquoUntil now monitoring at sea has mostly been confined to checking
WErsquoRE ALL ABOUT PRECISION AGRICULTURE AND THAT DEMANDS CONSISTENT QUALITY
sailing progress via GPSrdquo says Chad ldquoBut soon well be installing data loggers in shipsrsquo holds recording things like temperature and humidity during transit
ldquoWhen product is handled its all about retaining the physical characteristics and not introducing any contaminantsrdquo he adds ldquoOur logistics and stores people are focussed on providing the best storage and handling to minimise crushing of granules and to ensure no external moisture is introduced Stock rotation is also important Urea is a very challenging product that can take in and expel moisture easilyrdquo
Product characteristics arenrsquot the only challenges facing Chadrsquos team More is expected across the board ldquoFarmers always expect that the product will actually do its job But I think more recently theres an expectation that well develop solutions to help with their environmental challengesrdquo he says ldquoOne of our values is putting the customer at the centre of everything we do We also have some pretty clear priorities including our focus on product quality In itself it will help farmers with environmental challenges Wersquore all about precision agriculture and that demands consistent qualityrdquo That precision helps farmers get optimal yield with lower inputs helping meet consumer expectations of quality food
produced with lower environmental impact Our N-Protectreg coated urea can help to lower environmental impact
Another challenge one frequently in the public eye is biosecurity ldquoMinimising biosecurity risk has been a priority in Ravensdown for over six years nowrdquo says Chad ldquoWith time and effort weve developed a very robust system in terms of fertiliser importation involving supplier audits every yearrdquo
More collaboration and engagement also figure in Chadrsquos quality quest ldquoTo improve product quality we need suppliers on-side as well as neighbours the wider community local authorities and most importantly our peoplerdquo
Elsewhere its about more direct control One example being Ravensdown Shipping Services ldquoOur shipping joint venture helps source efficient vessels that are fit for purpose So we can be sure theyrsquore reliable they turn up on time and most importantly theyre cleanrdquo
Collaborative relationships empower our people and suppliers to be open and pay greater attention to detail At Ravensdown ensuring the highest product quality means more is expected of our people than ever before Itrsquos a challenge theyrsquore more than up to
The many challenges of delivering a quality product
To view video please visitravensdownconzintegratedreporting
29Quality Agri-ProductsRavensdown Stakeholder Review 2018
43
53
REPORTED HAZARDS AND INCIDENTS ASSESSEDINVESTIGATED WITHIN 48 HOURS
CORRECTIVE ACTIONS TO MANAGE HAZARDS AND INCIDENTS COMPLETED ON TIME (ON OR BEFORE THEIR DUE DATE)
We have set two key performance measures to ensure that we manage our hazards and incidents in a timely manner These measures have been chosen because they build trust in the system Timely assessment and management encourages people to report issues as they know they will be promptly addressed
The jump towards our 2019 target is expected because of changes made to the ways in which incidents are reported and escalated up through management levels Data on overdue hazard assessments will also be available
Corrective actions are determined to manage hazards and incidents to protect people from harm Corrective actions were taken in the majority of cases ndash often this was done immediately without the need to raise a formal corrective action All actions relating to serious hazards or incidents will be completed on time
HAZARD AND INCIDENT MANAGEMENT
TARGET 2019
TARGET 2019
201718
201718
gt90
gt90
1234
REPORT
HAZARD AND INCIDENTS 4 STEP APPROACH
ASSESS THEIR RISK
IMPLEMENT CORRECTIVE PREVENTATIVE ACTIONS
CHECK ACTIONS ARE EFFECTIVE
Reporting 201617 201718
LTI 3 8Medical Treatment 33 33
Restricted Duty 1 2First Aid 18 36
Property damage 85 88Close Calls 80 88Hazards 90 104
A broad strategy is in place intended to manage risks to health and safety of our people and others
For this report we include metrics on proactive hazard management incident reporting and corrective action
HEALTH SAFETY AND WELLBEING
People with ambition for better
Over 642 employees and many more contractors make up a powerful extended team Collective wisdom is put to a common purpose New insights are built every day But enabling people takes constant focus and a positive safety oriented culture
30 Enabled PeopleRavensdown Stakeholder Review 2018
Enabled People
Lost time amp recorded injury frequency rates
At Ravensdown we genuinely care about the safety and wellbeing of our people and our extended family throughout the community
Rolling 12 monthly LTIFR is a calculation used to measure the average number of lost-time injuries (those injuries that are serious enough to require time off work) over the past 12 months The average has decreased from 148 to 123 representing a 162 decrease
This is because of a more proactive approach to identifying and managing hazards and encouraging reporting of incidents and close calls so that they can be investigated to prevent a recurrence and subsequent injury
Rolling 12 monthly TRIFR is a calculation used to measure the average number of recordable injuries (those injuries that are serious enough to require medical attention or more) over the past 12 months The average has been increasing from June 17 as a result of an increase in the number of recordable injuries being reported The majority of these injuries have been minor injuries that may not previously have been recorded
Reporting all incidents (injury and close calls non-injury) is an important part of our strategy as it allows us to work together to investigate and implement measures to prevent a recurrence
85162
LTIFR
TRIFR
DECREASE FROM 2016 TO 2018
DECREASE FROM 2016 TO 2018
ROLLING 12 MONTH TRIFR(TOTAL RECORDABLE INJURY FREQUENCY RATE)
ROLLING 12 MONTH LTIFR(LOST TIME INJURY FREQUENCY RATE)
Jun 16 Dec 16 Jun 17 Dec 17 May 18
No
of T
RIs
per 2
00
00
0 m
an-h
ours
0
2
4
6
8
10
Jun 16 Dec 16 Jun 17 Dec 17 May 18
No
of LT
Irsquos p
er 2
00
00
0 m
an-h
ours
0
1
2
31Enabled PeopleRavensdown Stakeholder Review 2018
STAFF TURNOVER
DIVERSITY TRAINING SPEND
LIVING WAGE
A drive to deliver personalised structured and focussed training programmes is now supported by a new Learning Management System We can ensure staff are fully able to do their jobs for the benefit of our stakeholders and can develop our people for future opportunities
Ravensdown will continue to monitor the living wage as it develops and ensure all permanent staff are paid at or above the NZ living wage
FEMALE MALE
31 69
When it comes to gender mix the focus is on active monitoring training to tackle conscious and unconscious bias and recruiting the best person for the role
PERMANENT EMPLOYEES ARE PAID AT OR ABOVE THE NZ LIVING WAGE100
$800kSPENT ON TARGETED TRAINING AND DEVELOPMENT 201718
(201617 $1M SPENT ON TRAINING AND DEVELOPMENT)
201718(201617 8)11
Average turnover for 5 years is 88
Our stakeholders can be confident that the knowledge advice and service they receive is from stable engaged staff ensuring consistency of service and knowledge
GENDER
AGE
lt40 40-59 gt590
10
20
30
40
50
60
32 Enabled PeopleRavensdown Stakeholder Review 2018
CASE
STU
DY
To view video please visitravensdownconzintegratedreporting
While Ravensdownrsquos advanced technology often takes the limelight itrsquos Ravensdown people who are driving smarter farming every day
Few realise Ravensdown has the largest number of Certified Nutrient Management Advisors in New Zealand
This is no accident ndash rather a carefully designed plan to attract the very best graduates and enable them through training clear career pathways and stewardship in the field
At the Ravensdown store in Tirau 24-year-old Taylor Bailey is an impressive example of how the Ravensdown Development Programme is enabling success for a new generation of agri managers Coming from a well-known dairy farming family in Mahoe Taranaki farming is very much in Taylorrsquos blood Like many of our graduates Taylor came from Massey University where she completed a Bachelor of Agri Commerce ndash majoring in farm management
Soon after Taylor was invited to join the Ravensdown Development Programme and spent eight months in Christchurch where she studied Fert 101 Animal Health and Agronomy Recently shersquos completed the intensive Advanced Certified Nutrient Management Course through the New Zealand Fertiliser Association
Smart farming is hitting the ground running
and Massey University The final part was completing her farmer reports to become a Certified Nutrient Advisor
At this young age the achievement is impressive but Taylor is by no means alone The entire focus of the Ravensdown Development Programme scheme is to produce a well-prepared and enabled future generation of on-farm advisors who can deliver first-rate knowledge on fertiliser animal health and agronomy from the get go
Taylor knows todayrsquos farmers are expecting far more and Ravensdown is responding ldquoCustomers are definitely expecting more of advisors Weve got a wide range of products and services that we provide so we need to be definitely well-skilled in those areasrdquo says Taylor
But as any farmer will testify you canrsquot learn everything from a book so Taylor meets farmers attends local discussion groups and keeps up to date on the latest environmental issues
ldquoWere no longer just a fert rep these days Were also giving advice and recommendations around agri-chemicals
seed products and animal health Theres a lot more environmental scrutiny on farmers so we need to be up with regulations specifically with the fertiliser side of thingshelliprdquo
Always driven Taylor also enjoys the support she gets from her North Island team and the expert agronomists and animal health technical managers who give her the extra confidence and motivation to always do more for her clients
Of course this notion of a well-educated and empowered new generation is not without economic value ldquo It definitely benefits shareholders People are coming into jobs up to speed and with a greater understanding of the whole farm systemrdquo says Taylor
Being part of the new generation that will drive change and smarter farming is something Taylor relishes She also has a few changes shelsquod like to see
It would be great to see farm owners involving employees in the decision-making processes they face such as meetings to discuss their seasonal fertiliser plans Sharing knowledge is a really powerful thing and in turn will result in a more skilled industry
WErsquoRE NO LONGER JUST A FERT REP THESE DAYS
33Enabled PeopleRavensdown Stakeholder Review 2018
Game changing science
Science and research are the reasons why Ravensdown is seen as a nutrient efficiency specialist Our investment in RampD and partnerships with universities mean ideas
with game-changing potential can be explored But it is our field-based team and the customers who trust their advice that take the ideas and turn them into a better reality
Description
Value
Collaboration
Status
Future expectation
Treats dairy effluent ndash enabling water recycling and increased effluent storage capability
The technology produces lower volumes of effluent enabling enhanced utility of storage and use Significant volumes of water are available for recycling
Lincoln University
Public announcement of pilot project was made on 3 May 2018
Canterbury is the first region for ClearTechreg release followed by the major dairy regions
Remote sensing of the nutrient status of soils
Fast and efficient method to produce layers of data from a single flight including soil fertility vegetation type and a digital surface map at a square-meter level
Massey University
AgResearch
We are at the end of year 5 of the seven-year programme Project extension to cover North Canterbury and Southland means 90 percent coverage for New Zealand hill country
Commercial delivery of current and emerging scanning technologies
AIR SCANreg
34 ScienceRavensdown Stakeholder Review 2018
Science
Description
Value
Collaboration
Status
Future expectation
Models phosphorus and sediment losses at farm and catchment scale
The model allows the identification and materiality of farm nutrient and sediment critical source areas and the efficacy of mitigations
Victoria University of Wellington
Undergoing field verification In development end of this year
Expect to be used mainly by Ravensdown Environmental consultants in catchment studies in collaboration with Beef and Lamb and regional councils
Models nutrient balances including nitrogen loss estimates at a farm scale
Models farm system nutrient cycling and the consequential nutrient losses Focus on outputs maintains farming flexibility and innovation This world-class model allows farm system scenarios to be compared to a baseline
AgResearch
Plant amp Food
Landcare Research
Overseer Limited
Widespread adoption with ongoing upgrades
Expect to see an increased uptake nationally as farm systems changes are required to comply with emerging regulations on nutrient losses
Description Enables trust through evidence ndash fertiliser released at the right place at the right rate
Value Technology-enabled aircraft allow fertiliser plans to be accurately delivered by electronic instruction Farmers can trust their fertiliser investment is applied as intended with proof of release records available
Status 4 Planes in operation
Future expectation
6 capable aircraft by May 2019
Ravensdown has an ownership interest
reg
35ScienceRavensdown Stakeholder Review 2018
WE CANNOT FARM LIKE WE USED TO IN THE PAST SO OUR SYSTEM NEEDS TO BE MORE PRECISE MORE ENVIRONMENT FRIENDLY
36 ScienceRavensdown Stakeholder Review 2018
ClearTechreg is just such a breakthrough Developed in partnership with Professors Keith Cameron and Hong Di of Lincoln University ClearTechreg is an effluent treatment process that slashes the use of fresh water in dairy farming
ClearTechreg allows us to clarify effluent at the dairy shed to produce water clean enough for recyclingrdquo explains Professor Cameron ldquoItrsquos then used for washing the yard where the cows come in for milking The technology uses a coagulant often used in treating drinking water and itrsquos a very similar process The coagulant allows the little particles of soil and dung in the effluent to coalesce into larger particles which then have enough weight to sink to the bottom of a tank This means the top becomes clear enough to recycle and wash down the yardrdquo
The potential savings in water use and reduction in environmental impact are huge says Professor Cameron ldquoUsing the backing gate where the cows are waiting to go in for milking on Lincoln Universityrsquos dairy farm where we milk 555 cows we can cycle enough water every day to wash the yard completely Thatrsquos around 20000 litres recycled a day Scale that up nationwide
and we could save around 42 billion litres of water annually Thatrsquos a big numberrdquo
Making better use of water resources is not the only advantage of ClearTechreg Professor Hong Di emphasises the benefits across the board representing the sort of leap agriculture has to take to meet societyrsquos growing expectations ldquoWe cannot farm like we used to in the past so our systems need to be more precise more environmentally friendly Consumers are demanding quality food and to know that it has been produced in environmentally friendly sustainable ways The sort of technology that wersquore talking about with ClearTechreg thatrsquos a step change As well as potentially saving so much water each year you also reduce E coli leaching and phosphorus ClearTechreg shows how science can help Ravensdown and its shareholders respond and succeedrdquo
Partnerships with scientists like Keith Cameron and Hong Di are only going to be more important in the future and the bonds closer ldquoAs well as the research and development of new technologies therersquos also capability buildingrdquo says Professor Cameron ldquoIn that we train a lot of the farmers of the future at Lincoln University We also train students who go on to be
CASE
STU
DY
employees of Ravensdown A very good example is the creation of the environmental group at Ravensdown who support farmers to develop environmental plans and nutrient budgets A number of those new staff have come through training at Lincoln Universityrdquo
The search for game-changing innovations like ClearTechreg has become more determined than ever as expectations of Ravensdown and scientists themselves increase Something Professor Cameron is well aware of ldquoI think society is expecting more from scientists There are growing concerns about the environment and finding solutions to those environmental problems requires good robust science Itrsquos also why wersquore seeing greater links between research and industry to ensure that the science that gets done in the lab doesnrsquot just produce a paper thatrsquos published in an international journal it actually produces a technology that flows from the laboratory to the farm The linkage between ourselves Ravensdown and Ravensdown shareholders shows this perfectly where the investment in science creates new technologies new systems and new methods that take everyone forwardrdquo
The new technologies Ravensdown provides to shareholders often have their roots in the laboratory And sometimes itrsquos not about a new product or digital advance so much as a smarter way of doing things
Scientific breakthrough set to transform dairy effluent
To view video please visitravensdownconzintegratedreporting
37ScienceRavensdown Stakeholder Review 2018
We are committed to being at the forefront of where the physical world of farming meets the digital world Use of farm mapping software enables customers to farm smarter and accurately Nutrient management crop and livestock production all benefit from improved record keeping and performance analytics We are focussed heavily on increasing the number of customers using mapping technology and are investing in RampD to increase the range of services this software can accurately provide
Maps provide farmers oversight of their whole farm at a glance Embedded throughout the map are the records of what has been applied in detail and what the options are to improve productivity The increasing demand on farmers for managing the environment requires better record keeping and transparency Developments in automation can reduce the amount of time the farmer spends behind a desk enabling more time on the farm We believe our customers own their information and have designed HawkEyereg to enable greater collaboration with other industry partners
MAPPING TECHNOLOGY
Use of mapping technology to manage efficient use of nutrients and keep records of paddock activity
CUSTOMERS ACTIVELY USING SMART MAPS HAWKEYE DURING THE YEAR2682
Technology is a key driving force behind sector-wide improvement It opens up new opportunities new ways to track progress make decisions demonstrate performance
and make connections with end consumers Our team uses some amazing tools to enhance the service they provide and the tool ndash and the person using it ndash cannot stand still
Technology Enabling smarter farming
38 Technologies and ServicesRavensdown Stakeholder Review 2018
Technologies and Services
HawkEye is map-based software that helps farmers make smarter decisions for better farm and environmental outcomes
BENEFITS FOR FARMERS
Improved nutrient amp feed decisions
Reduced office time
Managing environmental impacts
Increased productivity
More time to farm
Licence to operate
BENEFITS FOR RAVENSDOWN
Customer collaboration
Data automation
Useful tools for all farmers
Valuable discussions
More time to add value
Stronger relationships
THE IMMEDIATE PROCESS
Support Ravensdowns core business - Nutrient pasture and crop management environmental footprint
Easier collaboration between customer and Ravensdown - Enabling our staff to deliver
Providing excellent service with efficiency - Automation of ordering spreading and online data gathering
BY PROVIDING
Farm mapping
Nutrient planning and forecasting
Pasture performance management
Product ordering and spreading
In-field tools
Test results and agronomy plan visualisation
Digital record keeping and reporting
Nutrient compliance management amp reporting
Spreading proof of placement
Farm feature amp hazards
Sharing and collaboration
Personalised support
INSIGHT TO ACTION
Coming soon
39Technologies and ServicesRavensdown Stakeholder Review 2018
USE OF AGRONOMY PLANS FOR EFFICIENT USE OF NUTRIENTS AGROCHEMICALS AND SEED
PROOF OF PLACEMENT
This enables our customers to apply the right amount of fertiliser (nutrient) Published agronomy plans are a measure of how many of our customers are using our recommendations
In addition the agronomy plans include the right agrochemical recommendation ensuring the best product and application is chosen for the health of the crop or pasture livestock and environment
All of this detail is recorded and traceable enabling a stronger story to be developed about the farm and the produce grown on it
Ravensdown takes soil test measurements and makes recommendations to farmers about where and what amount of nutrient should be applied
This forms the basis for an agronomy plan which can be produced by Ravensdown We expect this number to increase as farmers become more aware of the need for tighter control over their nutrient application
The use of GPS-enabled spreading technology enables us to measure how effectively we are recording and tracking nutrient application We aim to increase the total traceability of nutrients applied over time By recording spreading in both aircraft and groundspreading trucks we are able to capture data not only of Ravensdown fertiliser that has been applied but to provide better transparency for all users of our spreading technology This benefits all New Zealand farmers
Recently we signed an agreement with TracMap New Zealandrsquos largest provider of spreading technologies enabling us to capture a large proportion of total fertiliser tonnes spread accurately as well as agrochemical spray history Variable rate application is now possible through our investment in our Primary Growth Partnership ldquoPioneering to Precisionrdquo in hill country as well as ground spreading meaning the right product can be applied at the right rate in the right place What percentage of total tonnes applied has been applied at a variable rate will be a key benchmark indicator for us moving forward
245739RAVENSDOWN FERTILISER TONNES CAPTURED BY GPS-ENABLED PROOF OF PLACEMENT TECHNOLOGY
CUSTOMERS PERFORMED SOIL TESTS ON THEIR FARMS6448
TESTING TO IMPROVE FARM PERFORMANCE
8362
46
PUBLISHED AGRONOMY PLANS
OF CUSTOMERS HAVE BEEN PROVIDED AGRONOMY PLANS
40 Technologies and ServicesRavensdown Stakeholder Review 2018
A perfect example is the work we do with arable farmer Eric Watson of Wakanui in mid Canterbury
Eric is the Guinness World Record holder for wheat production per hectare a title he has won more than once Part of the credit comes down to the way he works with Ravensdown including his local Senior Agri Manager Dan Copland Danrsquos worked with Eric and his wife Maxine for over four years ldquoIts really something Im passionate about getting crop nutrition rightrdquo says Dan ldquoEspecially with the precision nutrient management siderdquo
The precision Eric and Dan apply to crop nutrition and soil management certainly is impressive aided by the Ravensdown technology deployed on Ericrsquos mid Canterbury land Comprehensive soil testing and smart mapping gauge the precise nutrition needs of every paddock It shows not just which paddocks require fertilising but exactly what is required and where avoiding over-application Itrsquos smart but the pace of change with accompanying expectations is fast ldquoIts very rapid developmentrdquo says Eric ldquoI think the shareholders do expect more from their fertiliser company including spreading technologyrdquo
CASE
STU
DY
Helping meet those growing expectations is our newest precision agriculture tool HawkEyereg This integrated mapping and compliance tool offers even more accuracy in measuring whatrsquos needed for optimum soil health and yield further reducing environmental impacts ldquoHawkEyereg is a decision support tool it can help with farm recording it can help with precision placementrdquo advises Dan ldquoIrsquove been with Ravensdown eight years and technology-wise itrsquos definitely come on leaps and boundsrdquo HawkEyersquos power comes from using three perspectives of pasture production imagery from the air nutrient input and pasture quantity on the ground and diagnostic status of the soil And itrsquos being made available for any farmer to use not just Ravensdown shareholders
Inevitably as technology improves so does the amount of data generated lsquoBig datarsquo as itrsquos known offers a world of possibilities but only when it can be applied in practical ways Bryan Inch our General Manager for Customer Relationships understands the risks of drowning in a sea of data ldquoTherersquos already plenty of information being captured and that will only increase in the futurerdquo says Bryan ldquoSensors on irrigators farm gates spreading trucks and
silos complement wearable technology on animals soil tests and aerial pasture scanning Itrsquos making sense of what those sensors say that matters turning data into insightful decisionsrdquo Thatrsquos why all Ravensdown technology comes with dedicated support from technical experts and field-based Agri Managers
Back on Ericrsquos farm technology has helped do more with less to the benefit of the environment and the balance sheet ldquoI think Ravensdown technology has a big role to play in helping New Zealand reduce the impact of nutrientsrdquo says Eric ldquoIt can show you shouldnt be putting so much fertiliser on here and in some cases that more needs to go on there Crops will grow better and if youre wasting nutrients youre wasting moneyrdquo
Itrsquos not just shareholders who are expecting more either something Eric is aware of ldquoI think that societys expecting more from farmers with cleaner waterways and swimmable rivers so technology will certainly have a part to play in that Theres a big need for farming to keep improving and thats what the public wants to seerdquo
As expectations grow Ravensdown has responded by developing new technologies that let us do more for our farmer shareholders
The Canterbury wheat that beat the world
To view video please visitravensdownconzintegratedreporting
THERES A BIG NEED FOR FARMING TO KEEP IMPROVING BECAUSE THATS WHAT THE PUBLIC WANTS TO SEE
41Technologies and ServicesRavensdown Stakeholder Review 2018
Employees
GovernanceRavensdownrsquos governance structure is set up to promote accountability and to
support its ability to create value in the short medium and long term It provides insight on strategy implementation and direction while supporting ethical
compliant behaviour throughout the business
42 GovernanceRavensdown Stakeholder Review 2018
Governance
Ethics
The Board of Directors has developed a Code of Business Conduct and Ethics to give effect to Ravensdownrsquos core values and to guide all employees and directors in our relationships with our stakeholders Key parts of this code include
Company Values
Our decisions and personal behaviour will at all times be consistent with our core values of
Successful co-operative ndash We put the customer at the centre of everything we do
Empowered people ndash We choose the best people keep them safe and enable them to do their best
Enduring relationships ndash We develop long-term relationships based on integrity and trust
Environmental leadership ndash We strive to lead in the field of sustainability
Driving Innovation ndash We drive the business forward by finding better solutions
These values mean that we will
Act honestly and fairly with due skill care and diligence in the interests of all of our stakeholders
Demonstrate respect for key moral principles including diversity individual rights equality and dignity
Value personal and professional integrity trustworthiness and competence
Fraud Policy
Ravensdown has a philosophy of ldquozero tolerancerdquo towards fraud both inside and outside of the company We value the integrity of our staff and recognise that they have a key role to play in the prevention detection and reporting of fraud We therefore ask them to be vigilant at all times and to report any concerns they may have at the earliest opportunity We are committed to creating and maintaining an honest open and well-intentioned working environment where people are confident to raise their concerns without fear of reprisal on a confidential basis All reported cases of fraud will be investigated
Conflict of interestRelated party transactions
Like most co-operative companies Ravensdown Limited has frequent transactions with its farming directors in the ordinary course of business All transactions are conducted on commercial terms
A Conflict of Interest Policy ensures that any real or perceived conflicts related to staff members are managed at armrsquos length
Whistle-Blowing Policy
Ravensdown is committed to providing a transparent accountable organisation and staff are encouraged to have the responsibility to report any known or suspected wrongdoing within the company Employees are encouraged to report this to their managers or directly to the CEO A 247 independent anonymous Ethics Hotline is also available where confidential information can be reported Ravensdown is committed to the protection of genuine whistle-blowers against action taken in reprisal for the making of protected disclosures
Risk Identification and Management
The company has a comprehensive risk management framework to identify assess and monitor new and existing risks Annual risk updates are performed and risk improvement plans created and acted on The Chief Executive Officer and the leadership team are required to report to the Board and Audit amp Risk Committee on high risks affecting the business and to develop strategies to mitigate these risks Additionally management is responsible for ensuring an appropriate insurance programme is in place and reviewed annually
TOP RISKS
Risk Response
Failure to embed a culture systems and processes to prevent or appropriately respond to health safety or wellbeing dangers or incidents
We have systems and processes in place to continuously track protect and take proactive actions to manage our peoplersquos health safety and wellbeing and to ensure we embed a culture which puts safety first and gives meaning and purpose for our people
Supply of key fertiliser inputs interrupted
We have enduring relationships with long-term suppliers of our key fertiliser inputs which we continue to assess and manage to ensure we can meet supply commitments to our customers
Inability to deter or recover from cyber security risks
We have robust systems and software in place to detect protect and recover from cyber security threats
Evolving government priorities affecting our industry
We have regular and meaningful engagement with various levels of government to ensure we can have proactive involvement in the legislative and regulatory changes relevant to our business
Significant Biosecurity incident affecting us or our industry
We have an MPI-approved system which ranks the majority of our imported products as a low risk through annual inspection of suppliers cleanliness of vessels sampling of products and container inspections
Losing social licence to operate We work to ensure positive and genuine engagement with all our key stakeholders and transparently report on our operational compliance good community relationships and commitment to sustainability and improvement
43GovernanceRavensdown Stakeholder Review 2018
Leading usforward
1 2 3 4 5
John runs a 22000 stock unit sheep and beef breeding and finishing operation has been on the Board since 2004 and has been Chair since February 2014 As well as running a legal practice in Marton John spent many years as a director of RACE Incorporated and of a number of farming and agricultural companies in NZ and overseas
John Henderson LLB Chair
1
Scott owns and runs a large hill country sheep and beef station at Ohura in the Central North Island and has been on the Board since 2006 Scott is a member of the NZ Institute of Directors and holds a certificate in company direction He has completed a number of governance courses and continues to prioritise professional development
Scott Gower2
TH
E B
OA
RD
44 Board and Leadership Ravensdown Stakeholder Review 2018
Board and Leadership
6 7 8 9 10
Jason is CFO of NZ Steel and a Fellow of Chartered Accountants Australia and New Zealand and has been on the Board since 2014 He is currently Chairman of TNX Limited and former Chair of the Audit Committees for Taranaki Investments Management Limited and LIC He was the former CFO of large listed and unlisted companies such as EROAD Auckland Airport PGG Wrightsons and Fonterra Ingredients
Jason Dale B Com FCA
10
Stuart farms 330ha west of Christchurch growing arable crops seed potatoes and finishing lambs and has been on the Board since 2006 and Deputy Chair since 2014 Stuart is a Nuffield Scholar and has had a number of governance roles in the industry good sector as well as not-for-profit organisations
Stuart Wright B Ag Com Deputy Chair
9
Tony runs the family dairy farming business and has been on the Board since 2004 Tony has been involved in governance at a local and national level particularly in the dairy sector for 20-plus years He was a director of the NZ Dairy Board and Kiwi Dairy Co-op before the formation of Fonterra
Tony is a Nuffield Scholar and a Chartered Fellow of the IoD
Tony Reilly B Ag Com
3
Bruce farms an 8000 stock unit cattle and sheep farm north of Napier and has been on the Board since 2015 Bruce holds a wide range of governance positions particularly in the science and environmental areas He previously spent six years on the Federated Farmers Board and was National President from 2011 to 2014
Bruce WillsB Ag Com
4
Through the companies Alpine Fresh Ltd and ViBERi NZ Ltd Tony grows for the arable vegetable and berryfruit sectors over 700 ha He has been on the Board since 2006
Currently Tony is a director of several local companies is the Chair of NZGAP and Vice-President of Horticulture NZ
Tony Howey B Ag Com
5
Kate owns a 245ha dairy farm in Dargaville and has been on the Board since 2014 Kate is also Chair of Delta Produce Co-operative Ltd and is a ministerial-appointed Council member of the Open Polytechnic of New Zealand
Kate is a Member of the IoD and has done the Company Directors Certificate as well as the Fonterra Governance Development Programme
Kate Alexander Dip Ag bus Mgmt
6
Glen is an Auckland-based entrepreneur who has been on the Board since 2007 Glen was a founding director of the Warehouse Group and was a board member there for 11 years He currently has directorships of 20 private companies across agriculture property retail and tourism sectors Glens agricultural investments include dairy beef avocado kiwifruit mushroom forestry and aquaculture
Glen Inger7
Peter owns a 190ha dairy farm located at Northope and has farming interests in Lochiel and Lorneville and has been on the Board since 2013 Peter is an Agribusiness Regional Manager for a prominent bank and has been through the Fonterra Governance Development Programme
Peter MoynihanB Ag Sc
8
45Board and Leadership Ravensdown Stakeholder Review 2018
Actions louder than words
As a leadership team we see our role as maintaining a positive culture at Ravensdown while ensuring the organisation remains agile as it faces multiple opportunities and challenges
Knowing that continual consensus rarely leads to good decision-making we hold each other to account and exchange ideas freely and honestly
Because wersquore often challenging the traditional way of doing things we will debate and offer alternative points of view
Greg CampbellChief Executive Officer
Bryan InchGeneral Manager Customer Relationships
Sean ConnollyChief Financial Officer
Mark McAtamneyChief Information Officer
LEA
DE
RSH
IP T
EA
M
46 Board and Leadership Ravensdown Stakeholder Review 2018
We seek alternative perspectives from outside the team and listen to all employees within the company throughout the year
We are here to deliver on strategic goals agreed with the Board This involves looking ahead and keeping an eye on the detail of the day-to-day
The safety and wellbeing of our team is paramount and we continue to ensure each and every employee shares this belief so they can act on it
Stephen EspositoGeneral Manager Operations
Mike WhittyGeneral Manager Supply Chain
Mike Manning General Manager Innovation and Strategy
Katrina Benedetti ForastieriGeneral Manager Culture and People
47Board and Leadership Ravensdown Stakeholder Review 2018
KE
Y
Ravensdown-owned storesRavensdown consignment storesRavensdown manufacturing Aerowork
Ravensdown aglime quarriesLime processing plantDOING MORE
Our team members are proud to be part of the community and are doing their bit for many worthy causes throughout the country
Dargaville
Pukekohe
Morrinsville
Te Awamutu
Okato
Kakaramea
Feilding
HimitangiRongotea
Masterton
Manunui
Kerepehi
Te Puke
Tirau
Supreme
Taupo
Pio Pio Broadlands
Gisborne
Wairoa
Raetihi
New Plymouth
Stratford
AuroaWaverley
TaihapeWhanganui
Rata
Severn StreetNapier Works
Waipukurau
Dannevirke
MangatainokaKoputaroa
MataGreenleaf
Te Pahu
Western Bays
Te Teko
Featherston
Taumaranui
Waharoa
Normanby
TakakaNgarua
Marlborough
NelsonBlenheim
Culverden CheviotHokitika
Stillwater
MethvenRakaia
Fairlie
Seadown
GeraldineHinds
AshburtonSouthbridge
DunsandelLeeston
Christchurch Works
White RockAmberley
Mayfield
Darfield
Rangiora
Kurow Waimate
Cromwell RanfurlyOturehua
Waikouaiti
DiptonNightcapsOtautau
Isla Bank
BluffTitiroa
Woodlands EdendaleAB Lime
WintonMcNab
Clinton
Balfour
Mossburn
Heriot
Outram
LawrenceClydevale
MiltonBalclutha
Dunedin WorksLumsden
Te Kuiti
North Oamaru
Enabling smarter farming throughout New Zealand
Registered office292 Main South Road Hornby Christchurch 8042 NZ0800 100 123ravensdownconz
Lets expect more together Give us your feedback on this website so we can improve
Connect with us facebookcomRavensdown linkedincomcompanyravensdown twittercomRavensdownNZ ravensdownconzintegratedreporting
insightcreativeconz
RA
V026
EXPECT MORE TO COME gt
ravensdownconz
1
4
6
8
5
7
9
2 3
25Trusted and LeadingRavensdown Stakeholder Review 2018
The Fertmark programme was set up in 1992 to give New Zealand farmers confidence in the chemical quality of fertiliser and associated claims The scheme is managed by the farmer controlled Fertiliser Quality Council
Ravensdown has the highest number of Fertmark product registrations of any company These products are independently audited every six months
All agricultural compounds require authorisation under the ACVM Act 1977 either by registration or by exemption
FERTMARK STANDARDS
OF ALL ANIMAL HEALTH AND AGCHEM PRODUCTS ARE EITHER REGISTERED OR APPROVED BY EXEMPTION SO MEET ACVM REQUIREMENTS
938 932
939971
OF RAVENSDOWN FERTILISER TONNAGE SOLD HAD FERTMARK REGISTERED COMPONENTS
OF RAVENSDOWN LIME TONNAGE SOLD WAS FERTMARK REGISTERED
20172018 2016-17
2016-17
100
20172018
Products that fuel food creation
Whether itrsquos fertiliser lime seed agchem or animal health products farmers and growers need products that are fit for purpose suitable for New Zealand conditions and available when needed With so many moving parts and interactions across a global supply chain
wersquore determined to keep getting it right
26 Quality Agri-ProductsRavensdown Stakeholder Review 2018
Quality Agri-Products
Particle sizing distribution
Particle size is a crucial quality metric The ideal sized granule will improve coverage and spreading efficiency and reduce dust Some variation is needed but either extreme will have implications for the environment and for precision spreading
As indicated from the graphs Ravensdown have set a target particle-sizing band for each product (superphosphate 05 mm to 56 mm and urea 2 mm to 48 mm) The target is to ensure that we provide high quality products and Ravensdown continues to improve our focus on achieving ideal particle sizing
SUPERPHOSPHATE PRODUCT SIZING 2015 - 2018
UREA PRODUCT SIZING 2015 - 2018
Band 2015 - 2016 2016 - 2017 2017 - 2018
KE
Y
05mm0mm 1mm 14mm 2mm 28mm 4mm 48mm 56mm 67mm0
10
20
30
40
50
60
70
80
90
100
Cum
ulat
ive
P
assi
ng
Target setting05mm0mm 1mm 14mm 2mm 28mm 4mm 56mm 67mm
0
10
20
30
40
50
60
70
80
90
100
Cum
ulat
ive
P
assi
ng
Target setting
27Quality Agri-ProductsRavensdown Stakeholder Review 2018
In addition to our low-risk import scheme we periodically assess preferred suppliers against criteria including
Ethics and alignment to our Supplier Code of Conduct Delivery performance Collaboration Meeting quality specifications quality improvements Innovation
Ravensdown continues to develop enduring relationships that deliver long-term sustained value to both parties We will increase our focus on performance and relationship management A few key supplier partnerships will be further nurtured and collaboration will be at the heart of this We will review and modify our evaluation criteria to place more emphasis on sustainability
We continue to work with our suppliers to address opportunities to improve product quality one of which is improving the management of product through our own supply chain in a consistent manner
Ravensdown has invested in independent annual audits of bulk fertiliser suppliers for over five years Our system meets the highest standards approved by MPI and ensures consistent quality and low risk biosecurity
Fertiliser annual audit
Quality and biosecurity check
External independent verification authority
Our entire supply chain from source is independently audited annually and assessed as a low-risk biosecurity threat and each shipment follows strict criteria This includes stringent inspection of shipsrsquo holds prior to loading This means that when the vessel reaches New Zealand it can commence discharging straight away While there is additional cost at the load port this is in the main offset by not having to wait in New Zealand prior to discharging
Ravensdown will continue to invest in our annual supply chain audits to ensure we have low risk sourcing and consistent high-quality product We understand the importance so take all measures to mitigate biosecurity risk to New Zealand As we identify new suppliers we will ensure we qualify them to the same high standards
From time to time we import product from an alternate supplier either as a trial or to meet unexpected seasonal demand In these circumstances we liaise closely with MPI and product is subjected to normal MPI clearance procedures at the New Zealand border This year we imported urea and RPR in this way accounting for 3 of our total imported volume
OF BULK IMPORTS ARE LOW RISK (201617 100)97
LOW-RISK IMPORTS AND BULK VESSEL QUALITY
BULK VESSEL FERTILISER IMPORTED MET OUR SPECIFICATION FOR PHYSICAL AND CHEMICAL QUALITY (201617 95)94
85 OF INTERNATIONAL SUPPLIERS PERFORMANCE IS EVALUATED
Quality of products are assured through a continuous improvement culture a long-term programme of investment and systematic development by a team of technical operations and process engineers at each of the three plants
INVESTMENT IN INFRASTRUCTURE
Major projects are organised centrally to mitigate risk Improvements to the store network such as roofs and doors as well as conveying blending and loading systems all improve the quality of the product used by spreaders and farmers
INVESTED IN OPERATIONS AND STORES (201617 ndash $302M)
$216m
28 Quality Agri-ProductsRavensdown Stakeholder Review 2018
CASE
STU
DY
Producing quality food for humans or livestock demands quality inputs And thatrsquos the driving passion of Ravensdown Procurement Manager Chad Gillespie
Chadrsquos been with us for more than six years on a mission to deliver consistent ndash and ever-improving ndash product quality ldquoIt really starts with understanding the customer needs and then selecting the best product suppliersrdquo advises Chad ldquoSo wersquove worked hard on developing a clear evaluation criteria Then itrsquos important to keep monitoring and providing feedback including at least two face-to-face meetings a yearrdquo
With suppliers located around the globe Chad and his team travel frequently But proper oversight is essential when products have long journeys to market ldquoA typical example is ureardquo says Chad ldquoIt comes from Saudi Arabia where it goes to a port store facility Well send a vessel to get loaded then it takes around 30 days to transit to New Zealand but the journey is far from over When it arrives it typically discharges into three to five port stores Itrsquos put into hoppers using the ships cranes then onto trucks and sent to stores From there it may be bagged up blended coated or loaded as a straight product onto another truck and taken to farm Or it could go to another market store before being sent out onto farmrdquo
Maintaining product quality during all this is a constant challenge ldquoUntil now monitoring at sea has mostly been confined to checking
WErsquoRE ALL ABOUT PRECISION AGRICULTURE AND THAT DEMANDS CONSISTENT QUALITY
sailing progress via GPSrdquo says Chad ldquoBut soon well be installing data loggers in shipsrsquo holds recording things like temperature and humidity during transit
ldquoWhen product is handled its all about retaining the physical characteristics and not introducing any contaminantsrdquo he adds ldquoOur logistics and stores people are focussed on providing the best storage and handling to minimise crushing of granules and to ensure no external moisture is introduced Stock rotation is also important Urea is a very challenging product that can take in and expel moisture easilyrdquo
Product characteristics arenrsquot the only challenges facing Chadrsquos team More is expected across the board ldquoFarmers always expect that the product will actually do its job But I think more recently theres an expectation that well develop solutions to help with their environmental challengesrdquo he says ldquoOne of our values is putting the customer at the centre of everything we do We also have some pretty clear priorities including our focus on product quality In itself it will help farmers with environmental challenges Wersquore all about precision agriculture and that demands consistent qualityrdquo That precision helps farmers get optimal yield with lower inputs helping meet consumer expectations of quality food
produced with lower environmental impact Our N-Protectreg coated urea can help to lower environmental impact
Another challenge one frequently in the public eye is biosecurity ldquoMinimising biosecurity risk has been a priority in Ravensdown for over six years nowrdquo says Chad ldquoWith time and effort weve developed a very robust system in terms of fertiliser importation involving supplier audits every yearrdquo
More collaboration and engagement also figure in Chadrsquos quality quest ldquoTo improve product quality we need suppliers on-side as well as neighbours the wider community local authorities and most importantly our peoplerdquo
Elsewhere its about more direct control One example being Ravensdown Shipping Services ldquoOur shipping joint venture helps source efficient vessels that are fit for purpose So we can be sure theyrsquore reliable they turn up on time and most importantly theyre cleanrdquo
Collaborative relationships empower our people and suppliers to be open and pay greater attention to detail At Ravensdown ensuring the highest product quality means more is expected of our people than ever before Itrsquos a challenge theyrsquore more than up to
The many challenges of delivering a quality product
To view video please visitravensdownconzintegratedreporting
29Quality Agri-ProductsRavensdown Stakeholder Review 2018
43
53
REPORTED HAZARDS AND INCIDENTS ASSESSEDINVESTIGATED WITHIN 48 HOURS
CORRECTIVE ACTIONS TO MANAGE HAZARDS AND INCIDENTS COMPLETED ON TIME (ON OR BEFORE THEIR DUE DATE)
We have set two key performance measures to ensure that we manage our hazards and incidents in a timely manner These measures have been chosen because they build trust in the system Timely assessment and management encourages people to report issues as they know they will be promptly addressed
The jump towards our 2019 target is expected because of changes made to the ways in which incidents are reported and escalated up through management levels Data on overdue hazard assessments will also be available
Corrective actions are determined to manage hazards and incidents to protect people from harm Corrective actions were taken in the majority of cases ndash often this was done immediately without the need to raise a formal corrective action All actions relating to serious hazards or incidents will be completed on time
HAZARD AND INCIDENT MANAGEMENT
TARGET 2019
TARGET 2019
201718
201718
gt90
gt90
1234
REPORT
HAZARD AND INCIDENTS 4 STEP APPROACH
ASSESS THEIR RISK
IMPLEMENT CORRECTIVE PREVENTATIVE ACTIONS
CHECK ACTIONS ARE EFFECTIVE
Reporting 201617 201718
LTI 3 8Medical Treatment 33 33
Restricted Duty 1 2First Aid 18 36
Property damage 85 88Close Calls 80 88Hazards 90 104
A broad strategy is in place intended to manage risks to health and safety of our people and others
For this report we include metrics on proactive hazard management incident reporting and corrective action
HEALTH SAFETY AND WELLBEING
People with ambition for better
Over 642 employees and many more contractors make up a powerful extended team Collective wisdom is put to a common purpose New insights are built every day But enabling people takes constant focus and a positive safety oriented culture
30 Enabled PeopleRavensdown Stakeholder Review 2018
Enabled People
Lost time amp recorded injury frequency rates
At Ravensdown we genuinely care about the safety and wellbeing of our people and our extended family throughout the community
Rolling 12 monthly LTIFR is a calculation used to measure the average number of lost-time injuries (those injuries that are serious enough to require time off work) over the past 12 months The average has decreased from 148 to 123 representing a 162 decrease
This is because of a more proactive approach to identifying and managing hazards and encouraging reporting of incidents and close calls so that they can be investigated to prevent a recurrence and subsequent injury
Rolling 12 monthly TRIFR is a calculation used to measure the average number of recordable injuries (those injuries that are serious enough to require medical attention or more) over the past 12 months The average has been increasing from June 17 as a result of an increase in the number of recordable injuries being reported The majority of these injuries have been minor injuries that may not previously have been recorded
Reporting all incidents (injury and close calls non-injury) is an important part of our strategy as it allows us to work together to investigate and implement measures to prevent a recurrence
85162
LTIFR
TRIFR
DECREASE FROM 2016 TO 2018
DECREASE FROM 2016 TO 2018
ROLLING 12 MONTH TRIFR(TOTAL RECORDABLE INJURY FREQUENCY RATE)
ROLLING 12 MONTH LTIFR(LOST TIME INJURY FREQUENCY RATE)
Jun 16 Dec 16 Jun 17 Dec 17 May 18
No
of T
RIs
per 2
00
00
0 m
an-h
ours
0
2
4
6
8
10
Jun 16 Dec 16 Jun 17 Dec 17 May 18
No
of LT
Irsquos p
er 2
00
00
0 m
an-h
ours
0
1
2
31Enabled PeopleRavensdown Stakeholder Review 2018
STAFF TURNOVER
DIVERSITY TRAINING SPEND
LIVING WAGE
A drive to deliver personalised structured and focussed training programmes is now supported by a new Learning Management System We can ensure staff are fully able to do their jobs for the benefit of our stakeholders and can develop our people for future opportunities
Ravensdown will continue to monitor the living wage as it develops and ensure all permanent staff are paid at or above the NZ living wage
FEMALE MALE
31 69
When it comes to gender mix the focus is on active monitoring training to tackle conscious and unconscious bias and recruiting the best person for the role
PERMANENT EMPLOYEES ARE PAID AT OR ABOVE THE NZ LIVING WAGE100
$800kSPENT ON TARGETED TRAINING AND DEVELOPMENT 201718
(201617 $1M SPENT ON TRAINING AND DEVELOPMENT)
201718(201617 8)11
Average turnover for 5 years is 88
Our stakeholders can be confident that the knowledge advice and service they receive is from stable engaged staff ensuring consistency of service and knowledge
GENDER
AGE
lt40 40-59 gt590
10
20
30
40
50
60
32 Enabled PeopleRavensdown Stakeholder Review 2018
CASE
STU
DY
To view video please visitravensdownconzintegratedreporting
While Ravensdownrsquos advanced technology often takes the limelight itrsquos Ravensdown people who are driving smarter farming every day
Few realise Ravensdown has the largest number of Certified Nutrient Management Advisors in New Zealand
This is no accident ndash rather a carefully designed plan to attract the very best graduates and enable them through training clear career pathways and stewardship in the field
At the Ravensdown store in Tirau 24-year-old Taylor Bailey is an impressive example of how the Ravensdown Development Programme is enabling success for a new generation of agri managers Coming from a well-known dairy farming family in Mahoe Taranaki farming is very much in Taylorrsquos blood Like many of our graduates Taylor came from Massey University where she completed a Bachelor of Agri Commerce ndash majoring in farm management
Soon after Taylor was invited to join the Ravensdown Development Programme and spent eight months in Christchurch where she studied Fert 101 Animal Health and Agronomy Recently shersquos completed the intensive Advanced Certified Nutrient Management Course through the New Zealand Fertiliser Association
Smart farming is hitting the ground running
and Massey University The final part was completing her farmer reports to become a Certified Nutrient Advisor
At this young age the achievement is impressive but Taylor is by no means alone The entire focus of the Ravensdown Development Programme scheme is to produce a well-prepared and enabled future generation of on-farm advisors who can deliver first-rate knowledge on fertiliser animal health and agronomy from the get go
Taylor knows todayrsquos farmers are expecting far more and Ravensdown is responding ldquoCustomers are definitely expecting more of advisors Weve got a wide range of products and services that we provide so we need to be definitely well-skilled in those areasrdquo says Taylor
But as any farmer will testify you canrsquot learn everything from a book so Taylor meets farmers attends local discussion groups and keeps up to date on the latest environmental issues
ldquoWere no longer just a fert rep these days Were also giving advice and recommendations around agri-chemicals
seed products and animal health Theres a lot more environmental scrutiny on farmers so we need to be up with regulations specifically with the fertiliser side of thingshelliprdquo
Always driven Taylor also enjoys the support she gets from her North Island team and the expert agronomists and animal health technical managers who give her the extra confidence and motivation to always do more for her clients
Of course this notion of a well-educated and empowered new generation is not without economic value ldquo It definitely benefits shareholders People are coming into jobs up to speed and with a greater understanding of the whole farm systemrdquo says Taylor
Being part of the new generation that will drive change and smarter farming is something Taylor relishes She also has a few changes shelsquod like to see
It would be great to see farm owners involving employees in the decision-making processes they face such as meetings to discuss their seasonal fertiliser plans Sharing knowledge is a really powerful thing and in turn will result in a more skilled industry
WErsquoRE NO LONGER JUST A FERT REP THESE DAYS
33Enabled PeopleRavensdown Stakeholder Review 2018
Game changing science
Science and research are the reasons why Ravensdown is seen as a nutrient efficiency specialist Our investment in RampD and partnerships with universities mean ideas
with game-changing potential can be explored But it is our field-based team and the customers who trust their advice that take the ideas and turn them into a better reality
Description
Value
Collaboration
Status
Future expectation
Treats dairy effluent ndash enabling water recycling and increased effluent storage capability
The technology produces lower volumes of effluent enabling enhanced utility of storage and use Significant volumes of water are available for recycling
Lincoln University
Public announcement of pilot project was made on 3 May 2018
Canterbury is the first region for ClearTechreg release followed by the major dairy regions
Remote sensing of the nutrient status of soils
Fast and efficient method to produce layers of data from a single flight including soil fertility vegetation type and a digital surface map at a square-meter level
Massey University
AgResearch
We are at the end of year 5 of the seven-year programme Project extension to cover North Canterbury and Southland means 90 percent coverage for New Zealand hill country
Commercial delivery of current and emerging scanning technologies
AIR SCANreg
34 ScienceRavensdown Stakeholder Review 2018
Science
Description
Value
Collaboration
Status
Future expectation
Models phosphorus and sediment losses at farm and catchment scale
The model allows the identification and materiality of farm nutrient and sediment critical source areas and the efficacy of mitigations
Victoria University of Wellington
Undergoing field verification In development end of this year
Expect to be used mainly by Ravensdown Environmental consultants in catchment studies in collaboration with Beef and Lamb and regional councils
Models nutrient balances including nitrogen loss estimates at a farm scale
Models farm system nutrient cycling and the consequential nutrient losses Focus on outputs maintains farming flexibility and innovation This world-class model allows farm system scenarios to be compared to a baseline
AgResearch
Plant amp Food
Landcare Research
Overseer Limited
Widespread adoption with ongoing upgrades
Expect to see an increased uptake nationally as farm systems changes are required to comply with emerging regulations on nutrient losses
Description Enables trust through evidence ndash fertiliser released at the right place at the right rate
Value Technology-enabled aircraft allow fertiliser plans to be accurately delivered by electronic instruction Farmers can trust their fertiliser investment is applied as intended with proof of release records available
Status 4 Planes in operation
Future expectation
6 capable aircraft by May 2019
Ravensdown has an ownership interest
reg
35ScienceRavensdown Stakeholder Review 2018
WE CANNOT FARM LIKE WE USED TO IN THE PAST SO OUR SYSTEM NEEDS TO BE MORE PRECISE MORE ENVIRONMENT FRIENDLY
36 ScienceRavensdown Stakeholder Review 2018
ClearTechreg is just such a breakthrough Developed in partnership with Professors Keith Cameron and Hong Di of Lincoln University ClearTechreg is an effluent treatment process that slashes the use of fresh water in dairy farming
ClearTechreg allows us to clarify effluent at the dairy shed to produce water clean enough for recyclingrdquo explains Professor Cameron ldquoItrsquos then used for washing the yard where the cows come in for milking The technology uses a coagulant often used in treating drinking water and itrsquos a very similar process The coagulant allows the little particles of soil and dung in the effluent to coalesce into larger particles which then have enough weight to sink to the bottom of a tank This means the top becomes clear enough to recycle and wash down the yardrdquo
The potential savings in water use and reduction in environmental impact are huge says Professor Cameron ldquoUsing the backing gate where the cows are waiting to go in for milking on Lincoln Universityrsquos dairy farm where we milk 555 cows we can cycle enough water every day to wash the yard completely Thatrsquos around 20000 litres recycled a day Scale that up nationwide
and we could save around 42 billion litres of water annually Thatrsquos a big numberrdquo
Making better use of water resources is not the only advantage of ClearTechreg Professor Hong Di emphasises the benefits across the board representing the sort of leap agriculture has to take to meet societyrsquos growing expectations ldquoWe cannot farm like we used to in the past so our systems need to be more precise more environmentally friendly Consumers are demanding quality food and to know that it has been produced in environmentally friendly sustainable ways The sort of technology that wersquore talking about with ClearTechreg thatrsquos a step change As well as potentially saving so much water each year you also reduce E coli leaching and phosphorus ClearTechreg shows how science can help Ravensdown and its shareholders respond and succeedrdquo
Partnerships with scientists like Keith Cameron and Hong Di are only going to be more important in the future and the bonds closer ldquoAs well as the research and development of new technologies therersquos also capability buildingrdquo says Professor Cameron ldquoIn that we train a lot of the farmers of the future at Lincoln University We also train students who go on to be
CASE
STU
DY
employees of Ravensdown A very good example is the creation of the environmental group at Ravensdown who support farmers to develop environmental plans and nutrient budgets A number of those new staff have come through training at Lincoln Universityrdquo
The search for game-changing innovations like ClearTechreg has become more determined than ever as expectations of Ravensdown and scientists themselves increase Something Professor Cameron is well aware of ldquoI think society is expecting more from scientists There are growing concerns about the environment and finding solutions to those environmental problems requires good robust science Itrsquos also why wersquore seeing greater links between research and industry to ensure that the science that gets done in the lab doesnrsquot just produce a paper thatrsquos published in an international journal it actually produces a technology that flows from the laboratory to the farm The linkage between ourselves Ravensdown and Ravensdown shareholders shows this perfectly where the investment in science creates new technologies new systems and new methods that take everyone forwardrdquo
The new technologies Ravensdown provides to shareholders often have their roots in the laboratory And sometimes itrsquos not about a new product or digital advance so much as a smarter way of doing things
Scientific breakthrough set to transform dairy effluent
To view video please visitravensdownconzintegratedreporting
37ScienceRavensdown Stakeholder Review 2018
We are committed to being at the forefront of where the physical world of farming meets the digital world Use of farm mapping software enables customers to farm smarter and accurately Nutrient management crop and livestock production all benefit from improved record keeping and performance analytics We are focussed heavily on increasing the number of customers using mapping technology and are investing in RampD to increase the range of services this software can accurately provide
Maps provide farmers oversight of their whole farm at a glance Embedded throughout the map are the records of what has been applied in detail and what the options are to improve productivity The increasing demand on farmers for managing the environment requires better record keeping and transparency Developments in automation can reduce the amount of time the farmer spends behind a desk enabling more time on the farm We believe our customers own their information and have designed HawkEyereg to enable greater collaboration with other industry partners
MAPPING TECHNOLOGY
Use of mapping technology to manage efficient use of nutrients and keep records of paddock activity
CUSTOMERS ACTIVELY USING SMART MAPS HAWKEYE DURING THE YEAR2682
Technology is a key driving force behind sector-wide improvement It opens up new opportunities new ways to track progress make decisions demonstrate performance
and make connections with end consumers Our team uses some amazing tools to enhance the service they provide and the tool ndash and the person using it ndash cannot stand still
Technology Enabling smarter farming
38 Technologies and ServicesRavensdown Stakeholder Review 2018
Technologies and Services
HawkEye is map-based software that helps farmers make smarter decisions for better farm and environmental outcomes
BENEFITS FOR FARMERS
Improved nutrient amp feed decisions
Reduced office time
Managing environmental impacts
Increased productivity
More time to farm
Licence to operate
BENEFITS FOR RAVENSDOWN
Customer collaboration
Data automation
Useful tools for all farmers
Valuable discussions
More time to add value
Stronger relationships
THE IMMEDIATE PROCESS
Support Ravensdowns core business - Nutrient pasture and crop management environmental footprint
Easier collaboration between customer and Ravensdown - Enabling our staff to deliver
Providing excellent service with efficiency - Automation of ordering spreading and online data gathering
BY PROVIDING
Farm mapping
Nutrient planning and forecasting
Pasture performance management
Product ordering and spreading
In-field tools
Test results and agronomy plan visualisation
Digital record keeping and reporting
Nutrient compliance management amp reporting
Spreading proof of placement
Farm feature amp hazards
Sharing and collaboration
Personalised support
INSIGHT TO ACTION
Coming soon
39Technologies and ServicesRavensdown Stakeholder Review 2018
USE OF AGRONOMY PLANS FOR EFFICIENT USE OF NUTRIENTS AGROCHEMICALS AND SEED
PROOF OF PLACEMENT
This enables our customers to apply the right amount of fertiliser (nutrient) Published agronomy plans are a measure of how many of our customers are using our recommendations
In addition the agronomy plans include the right agrochemical recommendation ensuring the best product and application is chosen for the health of the crop or pasture livestock and environment
All of this detail is recorded and traceable enabling a stronger story to be developed about the farm and the produce grown on it
Ravensdown takes soil test measurements and makes recommendations to farmers about where and what amount of nutrient should be applied
This forms the basis for an agronomy plan which can be produced by Ravensdown We expect this number to increase as farmers become more aware of the need for tighter control over their nutrient application
The use of GPS-enabled spreading technology enables us to measure how effectively we are recording and tracking nutrient application We aim to increase the total traceability of nutrients applied over time By recording spreading in both aircraft and groundspreading trucks we are able to capture data not only of Ravensdown fertiliser that has been applied but to provide better transparency for all users of our spreading technology This benefits all New Zealand farmers
Recently we signed an agreement with TracMap New Zealandrsquos largest provider of spreading technologies enabling us to capture a large proportion of total fertiliser tonnes spread accurately as well as agrochemical spray history Variable rate application is now possible through our investment in our Primary Growth Partnership ldquoPioneering to Precisionrdquo in hill country as well as ground spreading meaning the right product can be applied at the right rate in the right place What percentage of total tonnes applied has been applied at a variable rate will be a key benchmark indicator for us moving forward
245739RAVENSDOWN FERTILISER TONNES CAPTURED BY GPS-ENABLED PROOF OF PLACEMENT TECHNOLOGY
CUSTOMERS PERFORMED SOIL TESTS ON THEIR FARMS6448
TESTING TO IMPROVE FARM PERFORMANCE
8362
46
PUBLISHED AGRONOMY PLANS
OF CUSTOMERS HAVE BEEN PROVIDED AGRONOMY PLANS
40 Technologies and ServicesRavensdown Stakeholder Review 2018
A perfect example is the work we do with arable farmer Eric Watson of Wakanui in mid Canterbury
Eric is the Guinness World Record holder for wheat production per hectare a title he has won more than once Part of the credit comes down to the way he works with Ravensdown including his local Senior Agri Manager Dan Copland Danrsquos worked with Eric and his wife Maxine for over four years ldquoIts really something Im passionate about getting crop nutrition rightrdquo says Dan ldquoEspecially with the precision nutrient management siderdquo
The precision Eric and Dan apply to crop nutrition and soil management certainly is impressive aided by the Ravensdown technology deployed on Ericrsquos mid Canterbury land Comprehensive soil testing and smart mapping gauge the precise nutrition needs of every paddock It shows not just which paddocks require fertilising but exactly what is required and where avoiding over-application Itrsquos smart but the pace of change with accompanying expectations is fast ldquoIts very rapid developmentrdquo says Eric ldquoI think the shareholders do expect more from their fertiliser company including spreading technologyrdquo
CASE
STU
DY
Helping meet those growing expectations is our newest precision agriculture tool HawkEyereg This integrated mapping and compliance tool offers even more accuracy in measuring whatrsquos needed for optimum soil health and yield further reducing environmental impacts ldquoHawkEyereg is a decision support tool it can help with farm recording it can help with precision placementrdquo advises Dan ldquoIrsquove been with Ravensdown eight years and technology-wise itrsquos definitely come on leaps and boundsrdquo HawkEyersquos power comes from using three perspectives of pasture production imagery from the air nutrient input and pasture quantity on the ground and diagnostic status of the soil And itrsquos being made available for any farmer to use not just Ravensdown shareholders
Inevitably as technology improves so does the amount of data generated lsquoBig datarsquo as itrsquos known offers a world of possibilities but only when it can be applied in practical ways Bryan Inch our General Manager for Customer Relationships understands the risks of drowning in a sea of data ldquoTherersquos already plenty of information being captured and that will only increase in the futurerdquo says Bryan ldquoSensors on irrigators farm gates spreading trucks and
silos complement wearable technology on animals soil tests and aerial pasture scanning Itrsquos making sense of what those sensors say that matters turning data into insightful decisionsrdquo Thatrsquos why all Ravensdown technology comes with dedicated support from technical experts and field-based Agri Managers
Back on Ericrsquos farm technology has helped do more with less to the benefit of the environment and the balance sheet ldquoI think Ravensdown technology has a big role to play in helping New Zealand reduce the impact of nutrientsrdquo says Eric ldquoIt can show you shouldnt be putting so much fertiliser on here and in some cases that more needs to go on there Crops will grow better and if youre wasting nutrients youre wasting moneyrdquo
Itrsquos not just shareholders who are expecting more either something Eric is aware of ldquoI think that societys expecting more from farmers with cleaner waterways and swimmable rivers so technology will certainly have a part to play in that Theres a big need for farming to keep improving and thats what the public wants to seerdquo
As expectations grow Ravensdown has responded by developing new technologies that let us do more for our farmer shareholders
The Canterbury wheat that beat the world
To view video please visitravensdownconzintegratedreporting
THERES A BIG NEED FOR FARMING TO KEEP IMPROVING BECAUSE THATS WHAT THE PUBLIC WANTS TO SEE
41Technologies and ServicesRavensdown Stakeholder Review 2018
Employees
GovernanceRavensdownrsquos governance structure is set up to promote accountability and to
support its ability to create value in the short medium and long term It provides insight on strategy implementation and direction while supporting ethical
compliant behaviour throughout the business
42 GovernanceRavensdown Stakeholder Review 2018
Governance
Ethics
The Board of Directors has developed a Code of Business Conduct and Ethics to give effect to Ravensdownrsquos core values and to guide all employees and directors in our relationships with our stakeholders Key parts of this code include
Company Values
Our decisions and personal behaviour will at all times be consistent with our core values of
Successful co-operative ndash We put the customer at the centre of everything we do
Empowered people ndash We choose the best people keep them safe and enable them to do their best
Enduring relationships ndash We develop long-term relationships based on integrity and trust
Environmental leadership ndash We strive to lead in the field of sustainability
Driving Innovation ndash We drive the business forward by finding better solutions
These values mean that we will
Act honestly and fairly with due skill care and diligence in the interests of all of our stakeholders
Demonstrate respect for key moral principles including diversity individual rights equality and dignity
Value personal and professional integrity trustworthiness and competence
Fraud Policy
Ravensdown has a philosophy of ldquozero tolerancerdquo towards fraud both inside and outside of the company We value the integrity of our staff and recognise that they have a key role to play in the prevention detection and reporting of fraud We therefore ask them to be vigilant at all times and to report any concerns they may have at the earliest opportunity We are committed to creating and maintaining an honest open and well-intentioned working environment where people are confident to raise their concerns without fear of reprisal on a confidential basis All reported cases of fraud will be investigated
Conflict of interestRelated party transactions
Like most co-operative companies Ravensdown Limited has frequent transactions with its farming directors in the ordinary course of business All transactions are conducted on commercial terms
A Conflict of Interest Policy ensures that any real or perceived conflicts related to staff members are managed at armrsquos length
Whistle-Blowing Policy
Ravensdown is committed to providing a transparent accountable organisation and staff are encouraged to have the responsibility to report any known or suspected wrongdoing within the company Employees are encouraged to report this to their managers or directly to the CEO A 247 independent anonymous Ethics Hotline is also available where confidential information can be reported Ravensdown is committed to the protection of genuine whistle-blowers against action taken in reprisal for the making of protected disclosures
Risk Identification and Management
The company has a comprehensive risk management framework to identify assess and monitor new and existing risks Annual risk updates are performed and risk improvement plans created and acted on The Chief Executive Officer and the leadership team are required to report to the Board and Audit amp Risk Committee on high risks affecting the business and to develop strategies to mitigate these risks Additionally management is responsible for ensuring an appropriate insurance programme is in place and reviewed annually
TOP RISKS
Risk Response
Failure to embed a culture systems and processes to prevent or appropriately respond to health safety or wellbeing dangers or incidents
We have systems and processes in place to continuously track protect and take proactive actions to manage our peoplersquos health safety and wellbeing and to ensure we embed a culture which puts safety first and gives meaning and purpose for our people
Supply of key fertiliser inputs interrupted
We have enduring relationships with long-term suppliers of our key fertiliser inputs which we continue to assess and manage to ensure we can meet supply commitments to our customers
Inability to deter or recover from cyber security risks
We have robust systems and software in place to detect protect and recover from cyber security threats
Evolving government priorities affecting our industry
We have regular and meaningful engagement with various levels of government to ensure we can have proactive involvement in the legislative and regulatory changes relevant to our business
Significant Biosecurity incident affecting us or our industry
We have an MPI-approved system which ranks the majority of our imported products as a low risk through annual inspection of suppliers cleanliness of vessels sampling of products and container inspections
Losing social licence to operate We work to ensure positive and genuine engagement with all our key stakeholders and transparently report on our operational compliance good community relationships and commitment to sustainability and improvement
43GovernanceRavensdown Stakeholder Review 2018
Leading usforward
1 2 3 4 5
John runs a 22000 stock unit sheep and beef breeding and finishing operation has been on the Board since 2004 and has been Chair since February 2014 As well as running a legal practice in Marton John spent many years as a director of RACE Incorporated and of a number of farming and agricultural companies in NZ and overseas
John Henderson LLB Chair
1
Scott owns and runs a large hill country sheep and beef station at Ohura in the Central North Island and has been on the Board since 2006 Scott is a member of the NZ Institute of Directors and holds a certificate in company direction He has completed a number of governance courses and continues to prioritise professional development
Scott Gower2
TH
E B
OA
RD
44 Board and Leadership Ravensdown Stakeholder Review 2018
Board and Leadership
6 7 8 9 10
Jason is CFO of NZ Steel and a Fellow of Chartered Accountants Australia and New Zealand and has been on the Board since 2014 He is currently Chairman of TNX Limited and former Chair of the Audit Committees for Taranaki Investments Management Limited and LIC He was the former CFO of large listed and unlisted companies such as EROAD Auckland Airport PGG Wrightsons and Fonterra Ingredients
Jason Dale B Com FCA
10
Stuart farms 330ha west of Christchurch growing arable crops seed potatoes and finishing lambs and has been on the Board since 2006 and Deputy Chair since 2014 Stuart is a Nuffield Scholar and has had a number of governance roles in the industry good sector as well as not-for-profit organisations
Stuart Wright B Ag Com Deputy Chair
9
Tony runs the family dairy farming business and has been on the Board since 2004 Tony has been involved in governance at a local and national level particularly in the dairy sector for 20-plus years He was a director of the NZ Dairy Board and Kiwi Dairy Co-op before the formation of Fonterra
Tony is a Nuffield Scholar and a Chartered Fellow of the IoD
Tony Reilly B Ag Com
3
Bruce farms an 8000 stock unit cattle and sheep farm north of Napier and has been on the Board since 2015 Bruce holds a wide range of governance positions particularly in the science and environmental areas He previously spent six years on the Federated Farmers Board and was National President from 2011 to 2014
Bruce WillsB Ag Com
4
Through the companies Alpine Fresh Ltd and ViBERi NZ Ltd Tony grows for the arable vegetable and berryfruit sectors over 700 ha He has been on the Board since 2006
Currently Tony is a director of several local companies is the Chair of NZGAP and Vice-President of Horticulture NZ
Tony Howey B Ag Com
5
Kate owns a 245ha dairy farm in Dargaville and has been on the Board since 2014 Kate is also Chair of Delta Produce Co-operative Ltd and is a ministerial-appointed Council member of the Open Polytechnic of New Zealand
Kate is a Member of the IoD and has done the Company Directors Certificate as well as the Fonterra Governance Development Programme
Kate Alexander Dip Ag bus Mgmt
6
Glen is an Auckland-based entrepreneur who has been on the Board since 2007 Glen was a founding director of the Warehouse Group and was a board member there for 11 years He currently has directorships of 20 private companies across agriculture property retail and tourism sectors Glens agricultural investments include dairy beef avocado kiwifruit mushroom forestry and aquaculture
Glen Inger7
Peter owns a 190ha dairy farm located at Northope and has farming interests in Lochiel and Lorneville and has been on the Board since 2013 Peter is an Agribusiness Regional Manager for a prominent bank and has been through the Fonterra Governance Development Programme
Peter MoynihanB Ag Sc
8
45Board and Leadership Ravensdown Stakeholder Review 2018
Actions louder than words
As a leadership team we see our role as maintaining a positive culture at Ravensdown while ensuring the organisation remains agile as it faces multiple opportunities and challenges
Knowing that continual consensus rarely leads to good decision-making we hold each other to account and exchange ideas freely and honestly
Because wersquore often challenging the traditional way of doing things we will debate and offer alternative points of view
Greg CampbellChief Executive Officer
Bryan InchGeneral Manager Customer Relationships
Sean ConnollyChief Financial Officer
Mark McAtamneyChief Information Officer
LEA
DE
RSH
IP T
EA
M
46 Board and Leadership Ravensdown Stakeholder Review 2018
We seek alternative perspectives from outside the team and listen to all employees within the company throughout the year
We are here to deliver on strategic goals agreed with the Board This involves looking ahead and keeping an eye on the detail of the day-to-day
The safety and wellbeing of our team is paramount and we continue to ensure each and every employee shares this belief so they can act on it
Stephen EspositoGeneral Manager Operations
Mike WhittyGeneral Manager Supply Chain
Mike Manning General Manager Innovation and Strategy
Katrina Benedetti ForastieriGeneral Manager Culture and People
47Board and Leadership Ravensdown Stakeholder Review 2018
KE
Y
Ravensdown-owned storesRavensdown consignment storesRavensdown manufacturing Aerowork
Ravensdown aglime quarriesLime processing plantDOING MORE
Our team members are proud to be part of the community and are doing their bit for many worthy causes throughout the country
Dargaville
Pukekohe
Morrinsville
Te Awamutu
Okato
Kakaramea
Feilding
HimitangiRongotea
Masterton
Manunui
Kerepehi
Te Puke
Tirau
Supreme
Taupo
Pio Pio Broadlands
Gisborne
Wairoa
Raetihi
New Plymouth
Stratford
AuroaWaverley
TaihapeWhanganui
Rata
Severn StreetNapier Works
Waipukurau
Dannevirke
MangatainokaKoputaroa
MataGreenleaf
Te Pahu
Western Bays
Te Teko
Featherston
Taumaranui
Waharoa
Normanby
TakakaNgarua
Marlborough
NelsonBlenheim
Culverden CheviotHokitika
Stillwater
MethvenRakaia
Fairlie
Seadown
GeraldineHinds
AshburtonSouthbridge
DunsandelLeeston
Christchurch Works
White RockAmberley
Mayfield
Darfield
Rangiora
Kurow Waimate
Cromwell RanfurlyOturehua
Waikouaiti
DiptonNightcapsOtautau
Isla Bank
BluffTitiroa
Woodlands EdendaleAB Lime
WintonMcNab
Clinton
Balfour
Mossburn
Heriot
Outram
LawrenceClydevale
MiltonBalclutha
Dunedin WorksLumsden
Te Kuiti
North Oamaru
Enabling smarter farming throughout New Zealand
Registered office292 Main South Road Hornby Christchurch 8042 NZ0800 100 123ravensdownconz
Lets expect more together Give us your feedback on this website so we can improve
Connect with us facebookcomRavensdown linkedincomcompanyravensdown twittercomRavensdownNZ ravensdownconzintegratedreporting
insightcreativeconz
RA
V026
EXPECT MORE TO COME gt
ravensdownconz
The Fertmark programme was set up in 1992 to give New Zealand farmers confidence in the chemical quality of fertiliser and associated claims The scheme is managed by the farmer controlled Fertiliser Quality Council
Ravensdown has the highest number of Fertmark product registrations of any company These products are independently audited every six months
All agricultural compounds require authorisation under the ACVM Act 1977 either by registration or by exemption
FERTMARK STANDARDS
OF ALL ANIMAL HEALTH AND AGCHEM PRODUCTS ARE EITHER REGISTERED OR APPROVED BY EXEMPTION SO MEET ACVM REQUIREMENTS
938 932
939971
OF RAVENSDOWN FERTILISER TONNAGE SOLD HAD FERTMARK REGISTERED COMPONENTS
OF RAVENSDOWN LIME TONNAGE SOLD WAS FERTMARK REGISTERED
20172018 2016-17
2016-17
100
20172018
Products that fuel food creation
Whether itrsquos fertiliser lime seed agchem or animal health products farmers and growers need products that are fit for purpose suitable for New Zealand conditions and available when needed With so many moving parts and interactions across a global supply chain
wersquore determined to keep getting it right
26 Quality Agri-ProductsRavensdown Stakeholder Review 2018
Quality Agri-Products
Particle sizing distribution
Particle size is a crucial quality metric The ideal sized granule will improve coverage and spreading efficiency and reduce dust Some variation is needed but either extreme will have implications for the environment and for precision spreading
As indicated from the graphs Ravensdown have set a target particle-sizing band for each product (superphosphate 05 mm to 56 mm and urea 2 mm to 48 mm) The target is to ensure that we provide high quality products and Ravensdown continues to improve our focus on achieving ideal particle sizing
SUPERPHOSPHATE PRODUCT SIZING 2015 - 2018
UREA PRODUCT SIZING 2015 - 2018
Band 2015 - 2016 2016 - 2017 2017 - 2018
KE
Y
05mm0mm 1mm 14mm 2mm 28mm 4mm 48mm 56mm 67mm0
10
20
30
40
50
60
70
80
90
100
Cum
ulat
ive
P
assi
ng
Target setting05mm0mm 1mm 14mm 2mm 28mm 4mm 56mm 67mm
0
10
20
30
40
50
60
70
80
90
100
Cum
ulat
ive
P
assi
ng
Target setting
27Quality Agri-ProductsRavensdown Stakeholder Review 2018
In addition to our low-risk import scheme we periodically assess preferred suppliers against criteria including
Ethics and alignment to our Supplier Code of Conduct Delivery performance Collaboration Meeting quality specifications quality improvements Innovation
Ravensdown continues to develop enduring relationships that deliver long-term sustained value to both parties We will increase our focus on performance and relationship management A few key supplier partnerships will be further nurtured and collaboration will be at the heart of this We will review and modify our evaluation criteria to place more emphasis on sustainability
We continue to work with our suppliers to address opportunities to improve product quality one of which is improving the management of product through our own supply chain in a consistent manner
Ravensdown has invested in independent annual audits of bulk fertiliser suppliers for over five years Our system meets the highest standards approved by MPI and ensures consistent quality and low risk biosecurity
Fertiliser annual audit
Quality and biosecurity check
External independent verification authority
Our entire supply chain from source is independently audited annually and assessed as a low-risk biosecurity threat and each shipment follows strict criteria This includes stringent inspection of shipsrsquo holds prior to loading This means that when the vessel reaches New Zealand it can commence discharging straight away While there is additional cost at the load port this is in the main offset by not having to wait in New Zealand prior to discharging
Ravensdown will continue to invest in our annual supply chain audits to ensure we have low risk sourcing and consistent high-quality product We understand the importance so take all measures to mitigate biosecurity risk to New Zealand As we identify new suppliers we will ensure we qualify them to the same high standards
From time to time we import product from an alternate supplier either as a trial or to meet unexpected seasonal demand In these circumstances we liaise closely with MPI and product is subjected to normal MPI clearance procedures at the New Zealand border This year we imported urea and RPR in this way accounting for 3 of our total imported volume
OF BULK IMPORTS ARE LOW RISK (201617 100)97
LOW-RISK IMPORTS AND BULK VESSEL QUALITY
BULK VESSEL FERTILISER IMPORTED MET OUR SPECIFICATION FOR PHYSICAL AND CHEMICAL QUALITY (201617 95)94
85 OF INTERNATIONAL SUPPLIERS PERFORMANCE IS EVALUATED
Quality of products are assured through a continuous improvement culture a long-term programme of investment and systematic development by a team of technical operations and process engineers at each of the three plants
INVESTMENT IN INFRASTRUCTURE
Major projects are organised centrally to mitigate risk Improvements to the store network such as roofs and doors as well as conveying blending and loading systems all improve the quality of the product used by spreaders and farmers
INVESTED IN OPERATIONS AND STORES (201617 ndash $302M)
$216m
28 Quality Agri-ProductsRavensdown Stakeholder Review 2018
CASE
STU
DY
Producing quality food for humans or livestock demands quality inputs And thatrsquos the driving passion of Ravensdown Procurement Manager Chad Gillespie
Chadrsquos been with us for more than six years on a mission to deliver consistent ndash and ever-improving ndash product quality ldquoIt really starts with understanding the customer needs and then selecting the best product suppliersrdquo advises Chad ldquoSo wersquove worked hard on developing a clear evaluation criteria Then itrsquos important to keep monitoring and providing feedback including at least two face-to-face meetings a yearrdquo
With suppliers located around the globe Chad and his team travel frequently But proper oversight is essential when products have long journeys to market ldquoA typical example is ureardquo says Chad ldquoIt comes from Saudi Arabia where it goes to a port store facility Well send a vessel to get loaded then it takes around 30 days to transit to New Zealand but the journey is far from over When it arrives it typically discharges into three to five port stores Itrsquos put into hoppers using the ships cranes then onto trucks and sent to stores From there it may be bagged up blended coated or loaded as a straight product onto another truck and taken to farm Or it could go to another market store before being sent out onto farmrdquo
Maintaining product quality during all this is a constant challenge ldquoUntil now monitoring at sea has mostly been confined to checking
WErsquoRE ALL ABOUT PRECISION AGRICULTURE AND THAT DEMANDS CONSISTENT QUALITY
sailing progress via GPSrdquo says Chad ldquoBut soon well be installing data loggers in shipsrsquo holds recording things like temperature and humidity during transit
ldquoWhen product is handled its all about retaining the physical characteristics and not introducing any contaminantsrdquo he adds ldquoOur logistics and stores people are focussed on providing the best storage and handling to minimise crushing of granules and to ensure no external moisture is introduced Stock rotation is also important Urea is a very challenging product that can take in and expel moisture easilyrdquo
Product characteristics arenrsquot the only challenges facing Chadrsquos team More is expected across the board ldquoFarmers always expect that the product will actually do its job But I think more recently theres an expectation that well develop solutions to help with their environmental challengesrdquo he says ldquoOne of our values is putting the customer at the centre of everything we do We also have some pretty clear priorities including our focus on product quality In itself it will help farmers with environmental challenges Wersquore all about precision agriculture and that demands consistent qualityrdquo That precision helps farmers get optimal yield with lower inputs helping meet consumer expectations of quality food
produced with lower environmental impact Our N-Protectreg coated urea can help to lower environmental impact
Another challenge one frequently in the public eye is biosecurity ldquoMinimising biosecurity risk has been a priority in Ravensdown for over six years nowrdquo says Chad ldquoWith time and effort weve developed a very robust system in terms of fertiliser importation involving supplier audits every yearrdquo
More collaboration and engagement also figure in Chadrsquos quality quest ldquoTo improve product quality we need suppliers on-side as well as neighbours the wider community local authorities and most importantly our peoplerdquo
Elsewhere its about more direct control One example being Ravensdown Shipping Services ldquoOur shipping joint venture helps source efficient vessels that are fit for purpose So we can be sure theyrsquore reliable they turn up on time and most importantly theyre cleanrdquo
Collaborative relationships empower our people and suppliers to be open and pay greater attention to detail At Ravensdown ensuring the highest product quality means more is expected of our people than ever before Itrsquos a challenge theyrsquore more than up to
The many challenges of delivering a quality product
To view video please visitravensdownconzintegratedreporting
29Quality Agri-ProductsRavensdown Stakeholder Review 2018
43
53
REPORTED HAZARDS AND INCIDENTS ASSESSEDINVESTIGATED WITHIN 48 HOURS
CORRECTIVE ACTIONS TO MANAGE HAZARDS AND INCIDENTS COMPLETED ON TIME (ON OR BEFORE THEIR DUE DATE)
We have set two key performance measures to ensure that we manage our hazards and incidents in a timely manner These measures have been chosen because they build trust in the system Timely assessment and management encourages people to report issues as they know they will be promptly addressed
The jump towards our 2019 target is expected because of changes made to the ways in which incidents are reported and escalated up through management levels Data on overdue hazard assessments will also be available
Corrective actions are determined to manage hazards and incidents to protect people from harm Corrective actions were taken in the majority of cases ndash often this was done immediately without the need to raise a formal corrective action All actions relating to serious hazards or incidents will be completed on time
HAZARD AND INCIDENT MANAGEMENT
TARGET 2019
TARGET 2019
201718
201718
gt90
gt90
1234
REPORT
HAZARD AND INCIDENTS 4 STEP APPROACH
ASSESS THEIR RISK
IMPLEMENT CORRECTIVE PREVENTATIVE ACTIONS
CHECK ACTIONS ARE EFFECTIVE
Reporting 201617 201718
LTI 3 8Medical Treatment 33 33
Restricted Duty 1 2First Aid 18 36
Property damage 85 88Close Calls 80 88Hazards 90 104
A broad strategy is in place intended to manage risks to health and safety of our people and others
For this report we include metrics on proactive hazard management incident reporting and corrective action
HEALTH SAFETY AND WELLBEING
People with ambition for better
Over 642 employees and many more contractors make up a powerful extended team Collective wisdom is put to a common purpose New insights are built every day But enabling people takes constant focus and a positive safety oriented culture
30 Enabled PeopleRavensdown Stakeholder Review 2018
Enabled People
Lost time amp recorded injury frequency rates
At Ravensdown we genuinely care about the safety and wellbeing of our people and our extended family throughout the community
Rolling 12 monthly LTIFR is a calculation used to measure the average number of lost-time injuries (those injuries that are serious enough to require time off work) over the past 12 months The average has decreased from 148 to 123 representing a 162 decrease
This is because of a more proactive approach to identifying and managing hazards and encouraging reporting of incidents and close calls so that they can be investigated to prevent a recurrence and subsequent injury
Rolling 12 monthly TRIFR is a calculation used to measure the average number of recordable injuries (those injuries that are serious enough to require medical attention or more) over the past 12 months The average has been increasing from June 17 as a result of an increase in the number of recordable injuries being reported The majority of these injuries have been minor injuries that may not previously have been recorded
Reporting all incidents (injury and close calls non-injury) is an important part of our strategy as it allows us to work together to investigate and implement measures to prevent a recurrence
85162
LTIFR
TRIFR
DECREASE FROM 2016 TO 2018
DECREASE FROM 2016 TO 2018
ROLLING 12 MONTH TRIFR(TOTAL RECORDABLE INJURY FREQUENCY RATE)
ROLLING 12 MONTH LTIFR(LOST TIME INJURY FREQUENCY RATE)
Jun 16 Dec 16 Jun 17 Dec 17 May 18
No
of T
RIs
per 2
00
00
0 m
an-h
ours
0
2
4
6
8
10
Jun 16 Dec 16 Jun 17 Dec 17 May 18
No
of LT
Irsquos p
er 2
00
00
0 m
an-h
ours
0
1
2
31Enabled PeopleRavensdown Stakeholder Review 2018
STAFF TURNOVER
DIVERSITY TRAINING SPEND
LIVING WAGE
A drive to deliver personalised structured and focussed training programmes is now supported by a new Learning Management System We can ensure staff are fully able to do their jobs for the benefit of our stakeholders and can develop our people for future opportunities
Ravensdown will continue to monitor the living wage as it develops and ensure all permanent staff are paid at or above the NZ living wage
FEMALE MALE
31 69
When it comes to gender mix the focus is on active monitoring training to tackle conscious and unconscious bias and recruiting the best person for the role
PERMANENT EMPLOYEES ARE PAID AT OR ABOVE THE NZ LIVING WAGE100
$800kSPENT ON TARGETED TRAINING AND DEVELOPMENT 201718
(201617 $1M SPENT ON TRAINING AND DEVELOPMENT)
201718(201617 8)11
Average turnover for 5 years is 88
Our stakeholders can be confident that the knowledge advice and service they receive is from stable engaged staff ensuring consistency of service and knowledge
GENDER
AGE
lt40 40-59 gt590
10
20
30
40
50
60
32 Enabled PeopleRavensdown Stakeholder Review 2018
CASE
STU
DY
To view video please visitravensdownconzintegratedreporting
While Ravensdownrsquos advanced technology often takes the limelight itrsquos Ravensdown people who are driving smarter farming every day
Few realise Ravensdown has the largest number of Certified Nutrient Management Advisors in New Zealand
This is no accident ndash rather a carefully designed plan to attract the very best graduates and enable them through training clear career pathways and stewardship in the field
At the Ravensdown store in Tirau 24-year-old Taylor Bailey is an impressive example of how the Ravensdown Development Programme is enabling success for a new generation of agri managers Coming from a well-known dairy farming family in Mahoe Taranaki farming is very much in Taylorrsquos blood Like many of our graduates Taylor came from Massey University where she completed a Bachelor of Agri Commerce ndash majoring in farm management
Soon after Taylor was invited to join the Ravensdown Development Programme and spent eight months in Christchurch where she studied Fert 101 Animal Health and Agronomy Recently shersquos completed the intensive Advanced Certified Nutrient Management Course through the New Zealand Fertiliser Association
Smart farming is hitting the ground running
and Massey University The final part was completing her farmer reports to become a Certified Nutrient Advisor
At this young age the achievement is impressive but Taylor is by no means alone The entire focus of the Ravensdown Development Programme scheme is to produce a well-prepared and enabled future generation of on-farm advisors who can deliver first-rate knowledge on fertiliser animal health and agronomy from the get go
Taylor knows todayrsquos farmers are expecting far more and Ravensdown is responding ldquoCustomers are definitely expecting more of advisors Weve got a wide range of products and services that we provide so we need to be definitely well-skilled in those areasrdquo says Taylor
But as any farmer will testify you canrsquot learn everything from a book so Taylor meets farmers attends local discussion groups and keeps up to date on the latest environmental issues
ldquoWere no longer just a fert rep these days Were also giving advice and recommendations around agri-chemicals
seed products and animal health Theres a lot more environmental scrutiny on farmers so we need to be up with regulations specifically with the fertiliser side of thingshelliprdquo
Always driven Taylor also enjoys the support she gets from her North Island team and the expert agronomists and animal health technical managers who give her the extra confidence and motivation to always do more for her clients
Of course this notion of a well-educated and empowered new generation is not without economic value ldquo It definitely benefits shareholders People are coming into jobs up to speed and with a greater understanding of the whole farm systemrdquo says Taylor
Being part of the new generation that will drive change and smarter farming is something Taylor relishes She also has a few changes shelsquod like to see
It would be great to see farm owners involving employees in the decision-making processes they face such as meetings to discuss their seasonal fertiliser plans Sharing knowledge is a really powerful thing and in turn will result in a more skilled industry
WErsquoRE NO LONGER JUST A FERT REP THESE DAYS
33Enabled PeopleRavensdown Stakeholder Review 2018
Game changing science
Science and research are the reasons why Ravensdown is seen as a nutrient efficiency specialist Our investment in RampD and partnerships with universities mean ideas
with game-changing potential can be explored But it is our field-based team and the customers who trust their advice that take the ideas and turn them into a better reality
Description
Value
Collaboration
Status
Future expectation
Treats dairy effluent ndash enabling water recycling and increased effluent storage capability
The technology produces lower volumes of effluent enabling enhanced utility of storage and use Significant volumes of water are available for recycling
Lincoln University
Public announcement of pilot project was made on 3 May 2018
Canterbury is the first region for ClearTechreg release followed by the major dairy regions
Remote sensing of the nutrient status of soils
Fast and efficient method to produce layers of data from a single flight including soil fertility vegetation type and a digital surface map at a square-meter level
Massey University
AgResearch
We are at the end of year 5 of the seven-year programme Project extension to cover North Canterbury and Southland means 90 percent coverage for New Zealand hill country
Commercial delivery of current and emerging scanning technologies
AIR SCANreg
34 ScienceRavensdown Stakeholder Review 2018
Science
Description
Value
Collaboration
Status
Future expectation
Models phosphorus and sediment losses at farm and catchment scale
The model allows the identification and materiality of farm nutrient and sediment critical source areas and the efficacy of mitigations
Victoria University of Wellington
Undergoing field verification In development end of this year
Expect to be used mainly by Ravensdown Environmental consultants in catchment studies in collaboration with Beef and Lamb and regional councils
Models nutrient balances including nitrogen loss estimates at a farm scale
Models farm system nutrient cycling and the consequential nutrient losses Focus on outputs maintains farming flexibility and innovation This world-class model allows farm system scenarios to be compared to a baseline
AgResearch
Plant amp Food
Landcare Research
Overseer Limited
Widespread adoption with ongoing upgrades
Expect to see an increased uptake nationally as farm systems changes are required to comply with emerging regulations on nutrient losses
Description Enables trust through evidence ndash fertiliser released at the right place at the right rate
Value Technology-enabled aircraft allow fertiliser plans to be accurately delivered by electronic instruction Farmers can trust their fertiliser investment is applied as intended with proof of release records available
Status 4 Planes in operation
Future expectation
6 capable aircraft by May 2019
Ravensdown has an ownership interest
reg
35ScienceRavensdown Stakeholder Review 2018
WE CANNOT FARM LIKE WE USED TO IN THE PAST SO OUR SYSTEM NEEDS TO BE MORE PRECISE MORE ENVIRONMENT FRIENDLY
36 ScienceRavensdown Stakeholder Review 2018
ClearTechreg is just such a breakthrough Developed in partnership with Professors Keith Cameron and Hong Di of Lincoln University ClearTechreg is an effluent treatment process that slashes the use of fresh water in dairy farming
ClearTechreg allows us to clarify effluent at the dairy shed to produce water clean enough for recyclingrdquo explains Professor Cameron ldquoItrsquos then used for washing the yard where the cows come in for milking The technology uses a coagulant often used in treating drinking water and itrsquos a very similar process The coagulant allows the little particles of soil and dung in the effluent to coalesce into larger particles which then have enough weight to sink to the bottom of a tank This means the top becomes clear enough to recycle and wash down the yardrdquo
The potential savings in water use and reduction in environmental impact are huge says Professor Cameron ldquoUsing the backing gate where the cows are waiting to go in for milking on Lincoln Universityrsquos dairy farm where we milk 555 cows we can cycle enough water every day to wash the yard completely Thatrsquos around 20000 litres recycled a day Scale that up nationwide
and we could save around 42 billion litres of water annually Thatrsquos a big numberrdquo
Making better use of water resources is not the only advantage of ClearTechreg Professor Hong Di emphasises the benefits across the board representing the sort of leap agriculture has to take to meet societyrsquos growing expectations ldquoWe cannot farm like we used to in the past so our systems need to be more precise more environmentally friendly Consumers are demanding quality food and to know that it has been produced in environmentally friendly sustainable ways The sort of technology that wersquore talking about with ClearTechreg thatrsquos a step change As well as potentially saving so much water each year you also reduce E coli leaching and phosphorus ClearTechreg shows how science can help Ravensdown and its shareholders respond and succeedrdquo
Partnerships with scientists like Keith Cameron and Hong Di are only going to be more important in the future and the bonds closer ldquoAs well as the research and development of new technologies therersquos also capability buildingrdquo says Professor Cameron ldquoIn that we train a lot of the farmers of the future at Lincoln University We also train students who go on to be
CASE
STU
DY
employees of Ravensdown A very good example is the creation of the environmental group at Ravensdown who support farmers to develop environmental plans and nutrient budgets A number of those new staff have come through training at Lincoln Universityrdquo
The search for game-changing innovations like ClearTechreg has become more determined than ever as expectations of Ravensdown and scientists themselves increase Something Professor Cameron is well aware of ldquoI think society is expecting more from scientists There are growing concerns about the environment and finding solutions to those environmental problems requires good robust science Itrsquos also why wersquore seeing greater links between research and industry to ensure that the science that gets done in the lab doesnrsquot just produce a paper thatrsquos published in an international journal it actually produces a technology that flows from the laboratory to the farm The linkage between ourselves Ravensdown and Ravensdown shareholders shows this perfectly where the investment in science creates new technologies new systems and new methods that take everyone forwardrdquo
The new technologies Ravensdown provides to shareholders often have their roots in the laboratory And sometimes itrsquos not about a new product or digital advance so much as a smarter way of doing things
Scientific breakthrough set to transform dairy effluent
To view video please visitravensdownconzintegratedreporting
37ScienceRavensdown Stakeholder Review 2018
We are committed to being at the forefront of where the physical world of farming meets the digital world Use of farm mapping software enables customers to farm smarter and accurately Nutrient management crop and livestock production all benefit from improved record keeping and performance analytics We are focussed heavily on increasing the number of customers using mapping technology and are investing in RampD to increase the range of services this software can accurately provide
Maps provide farmers oversight of their whole farm at a glance Embedded throughout the map are the records of what has been applied in detail and what the options are to improve productivity The increasing demand on farmers for managing the environment requires better record keeping and transparency Developments in automation can reduce the amount of time the farmer spends behind a desk enabling more time on the farm We believe our customers own their information and have designed HawkEyereg to enable greater collaboration with other industry partners
MAPPING TECHNOLOGY
Use of mapping technology to manage efficient use of nutrients and keep records of paddock activity
CUSTOMERS ACTIVELY USING SMART MAPS HAWKEYE DURING THE YEAR2682
Technology is a key driving force behind sector-wide improvement It opens up new opportunities new ways to track progress make decisions demonstrate performance
and make connections with end consumers Our team uses some amazing tools to enhance the service they provide and the tool ndash and the person using it ndash cannot stand still
Technology Enabling smarter farming
38 Technologies and ServicesRavensdown Stakeholder Review 2018
Technologies and Services
HawkEye is map-based software that helps farmers make smarter decisions for better farm and environmental outcomes
BENEFITS FOR FARMERS
Improved nutrient amp feed decisions
Reduced office time
Managing environmental impacts
Increased productivity
More time to farm
Licence to operate
BENEFITS FOR RAVENSDOWN
Customer collaboration
Data automation
Useful tools for all farmers
Valuable discussions
More time to add value
Stronger relationships
THE IMMEDIATE PROCESS
Support Ravensdowns core business - Nutrient pasture and crop management environmental footprint
Easier collaboration between customer and Ravensdown - Enabling our staff to deliver
Providing excellent service with efficiency - Automation of ordering spreading and online data gathering
BY PROVIDING
Farm mapping
Nutrient planning and forecasting
Pasture performance management
Product ordering and spreading
In-field tools
Test results and agronomy plan visualisation
Digital record keeping and reporting
Nutrient compliance management amp reporting
Spreading proof of placement
Farm feature amp hazards
Sharing and collaboration
Personalised support
INSIGHT TO ACTION
Coming soon
39Technologies and ServicesRavensdown Stakeholder Review 2018
USE OF AGRONOMY PLANS FOR EFFICIENT USE OF NUTRIENTS AGROCHEMICALS AND SEED
PROOF OF PLACEMENT
This enables our customers to apply the right amount of fertiliser (nutrient) Published agronomy plans are a measure of how many of our customers are using our recommendations
In addition the agronomy plans include the right agrochemical recommendation ensuring the best product and application is chosen for the health of the crop or pasture livestock and environment
All of this detail is recorded and traceable enabling a stronger story to be developed about the farm and the produce grown on it
Ravensdown takes soil test measurements and makes recommendations to farmers about where and what amount of nutrient should be applied
This forms the basis for an agronomy plan which can be produced by Ravensdown We expect this number to increase as farmers become more aware of the need for tighter control over their nutrient application
The use of GPS-enabled spreading technology enables us to measure how effectively we are recording and tracking nutrient application We aim to increase the total traceability of nutrients applied over time By recording spreading in both aircraft and groundspreading trucks we are able to capture data not only of Ravensdown fertiliser that has been applied but to provide better transparency for all users of our spreading technology This benefits all New Zealand farmers
Recently we signed an agreement with TracMap New Zealandrsquos largest provider of spreading technologies enabling us to capture a large proportion of total fertiliser tonnes spread accurately as well as agrochemical spray history Variable rate application is now possible through our investment in our Primary Growth Partnership ldquoPioneering to Precisionrdquo in hill country as well as ground spreading meaning the right product can be applied at the right rate in the right place What percentage of total tonnes applied has been applied at a variable rate will be a key benchmark indicator for us moving forward
245739RAVENSDOWN FERTILISER TONNES CAPTURED BY GPS-ENABLED PROOF OF PLACEMENT TECHNOLOGY
CUSTOMERS PERFORMED SOIL TESTS ON THEIR FARMS6448
TESTING TO IMPROVE FARM PERFORMANCE
8362
46
PUBLISHED AGRONOMY PLANS
OF CUSTOMERS HAVE BEEN PROVIDED AGRONOMY PLANS
40 Technologies and ServicesRavensdown Stakeholder Review 2018
A perfect example is the work we do with arable farmer Eric Watson of Wakanui in mid Canterbury
Eric is the Guinness World Record holder for wheat production per hectare a title he has won more than once Part of the credit comes down to the way he works with Ravensdown including his local Senior Agri Manager Dan Copland Danrsquos worked with Eric and his wife Maxine for over four years ldquoIts really something Im passionate about getting crop nutrition rightrdquo says Dan ldquoEspecially with the precision nutrient management siderdquo
The precision Eric and Dan apply to crop nutrition and soil management certainly is impressive aided by the Ravensdown technology deployed on Ericrsquos mid Canterbury land Comprehensive soil testing and smart mapping gauge the precise nutrition needs of every paddock It shows not just which paddocks require fertilising but exactly what is required and where avoiding over-application Itrsquos smart but the pace of change with accompanying expectations is fast ldquoIts very rapid developmentrdquo says Eric ldquoI think the shareholders do expect more from their fertiliser company including spreading technologyrdquo
CASE
STU
DY
Helping meet those growing expectations is our newest precision agriculture tool HawkEyereg This integrated mapping and compliance tool offers even more accuracy in measuring whatrsquos needed for optimum soil health and yield further reducing environmental impacts ldquoHawkEyereg is a decision support tool it can help with farm recording it can help with precision placementrdquo advises Dan ldquoIrsquove been with Ravensdown eight years and technology-wise itrsquos definitely come on leaps and boundsrdquo HawkEyersquos power comes from using three perspectives of pasture production imagery from the air nutrient input and pasture quantity on the ground and diagnostic status of the soil And itrsquos being made available for any farmer to use not just Ravensdown shareholders
Inevitably as technology improves so does the amount of data generated lsquoBig datarsquo as itrsquos known offers a world of possibilities but only when it can be applied in practical ways Bryan Inch our General Manager for Customer Relationships understands the risks of drowning in a sea of data ldquoTherersquos already plenty of information being captured and that will only increase in the futurerdquo says Bryan ldquoSensors on irrigators farm gates spreading trucks and
silos complement wearable technology on animals soil tests and aerial pasture scanning Itrsquos making sense of what those sensors say that matters turning data into insightful decisionsrdquo Thatrsquos why all Ravensdown technology comes with dedicated support from technical experts and field-based Agri Managers
Back on Ericrsquos farm technology has helped do more with less to the benefit of the environment and the balance sheet ldquoI think Ravensdown technology has a big role to play in helping New Zealand reduce the impact of nutrientsrdquo says Eric ldquoIt can show you shouldnt be putting so much fertiliser on here and in some cases that more needs to go on there Crops will grow better and if youre wasting nutrients youre wasting moneyrdquo
Itrsquos not just shareholders who are expecting more either something Eric is aware of ldquoI think that societys expecting more from farmers with cleaner waterways and swimmable rivers so technology will certainly have a part to play in that Theres a big need for farming to keep improving and thats what the public wants to seerdquo
As expectations grow Ravensdown has responded by developing new technologies that let us do more for our farmer shareholders
The Canterbury wheat that beat the world
To view video please visitravensdownconzintegratedreporting
THERES A BIG NEED FOR FARMING TO KEEP IMPROVING BECAUSE THATS WHAT THE PUBLIC WANTS TO SEE
41Technologies and ServicesRavensdown Stakeholder Review 2018
Employees
GovernanceRavensdownrsquos governance structure is set up to promote accountability and to
support its ability to create value in the short medium and long term It provides insight on strategy implementation and direction while supporting ethical
compliant behaviour throughout the business
42 GovernanceRavensdown Stakeholder Review 2018
Governance
Ethics
The Board of Directors has developed a Code of Business Conduct and Ethics to give effect to Ravensdownrsquos core values and to guide all employees and directors in our relationships with our stakeholders Key parts of this code include
Company Values
Our decisions and personal behaviour will at all times be consistent with our core values of
Successful co-operative ndash We put the customer at the centre of everything we do
Empowered people ndash We choose the best people keep them safe and enable them to do their best
Enduring relationships ndash We develop long-term relationships based on integrity and trust
Environmental leadership ndash We strive to lead in the field of sustainability
Driving Innovation ndash We drive the business forward by finding better solutions
These values mean that we will
Act honestly and fairly with due skill care and diligence in the interests of all of our stakeholders
Demonstrate respect for key moral principles including diversity individual rights equality and dignity
Value personal and professional integrity trustworthiness and competence
Fraud Policy
Ravensdown has a philosophy of ldquozero tolerancerdquo towards fraud both inside and outside of the company We value the integrity of our staff and recognise that they have a key role to play in the prevention detection and reporting of fraud We therefore ask them to be vigilant at all times and to report any concerns they may have at the earliest opportunity We are committed to creating and maintaining an honest open and well-intentioned working environment where people are confident to raise their concerns without fear of reprisal on a confidential basis All reported cases of fraud will be investigated
Conflict of interestRelated party transactions
Like most co-operative companies Ravensdown Limited has frequent transactions with its farming directors in the ordinary course of business All transactions are conducted on commercial terms
A Conflict of Interest Policy ensures that any real or perceived conflicts related to staff members are managed at armrsquos length
Whistle-Blowing Policy
Ravensdown is committed to providing a transparent accountable organisation and staff are encouraged to have the responsibility to report any known or suspected wrongdoing within the company Employees are encouraged to report this to their managers or directly to the CEO A 247 independent anonymous Ethics Hotline is also available where confidential information can be reported Ravensdown is committed to the protection of genuine whistle-blowers against action taken in reprisal for the making of protected disclosures
Risk Identification and Management
The company has a comprehensive risk management framework to identify assess and monitor new and existing risks Annual risk updates are performed and risk improvement plans created and acted on The Chief Executive Officer and the leadership team are required to report to the Board and Audit amp Risk Committee on high risks affecting the business and to develop strategies to mitigate these risks Additionally management is responsible for ensuring an appropriate insurance programme is in place and reviewed annually
TOP RISKS
Risk Response
Failure to embed a culture systems and processes to prevent or appropriately respond to health safety or wellbeing dangers or incidents
We have systems and processes in place to continuously track protect and take proactive actions to manage our peoplersquos health safety and wellbeing and to ensure we embed a culture which puts safety first and gives meaning and purpose for our people
Supply of key fertiliser inputs interrupted
We have enduring relationships with long-term suppliers of our key fertiliser inputs which we continue to assess and manage to ensure we can meet supply commitments to our customers
Inability to deter or recover from cyber security risks
We have robust systems and software in place to detect protect and recover from cyber security threats
Evolving government priorities affecting our industry
We have regular and meaningful engagement with various levels of government to ensure we can have proactive involvement in the legislative and regulatory changes relevant to our business
Significant Biosecurity incident affecting us or our industry
We have an MPI-approved system which ranks the majority of our imported products as a low risk through annual inspection of suppliers cleanliness of vessels sampling of products and container inspections
Losing social licence to operate We work to ensure positive and genuine engagement with all our key stakeholders and transparently report on our operational compliance good community relationships and commitment to sustainability and improvement
43GovernanceRavensdown Stakeholder Review 2018
Leading usforward
1 2 3 4 5
John runs a 22000 stock unit sheep and beef breeding and finishing operation has been on the Board since 2004 and has been Chair since February 2014 As well as running a legal practice in Marton John spent many years as a director of RACE Incorporated and of a number of farming and agricultural companies in NZ and overseas
John Henderson LLB Chair
1
Scott owns and runs a large hill country sheep and beef station at Ohura in the Central North Island and has been on the Board since 2006 Scott is a member of the NZ Institute of Directors and holds a certificate in company direction He has completed a number of governance courses and continues to prioritise professional development
Scott Gower2
TH
E B
OA
RD
44 Board and Leadership Ravensdown Stakeholder Review 2018
Board and Leadership
6 7 8 9 10
Jason is CFO of NZ Steel and a Fellow of Chartered Accountants Australia and New Zealand and has been on the Board since 2014 He is currently Chairman of TNX Limited and former Chair of the Audit Committees for Taranaki Investments Management Limited and LIC He was the former CFO of large listed and unlisted companies such as EROAD Auckland Airport PGG Wrightsons and Fonterra Ingredients
Jason Dale B Com FCA
10
Stuart farms 330ha west of Christchurch growing arable crops seed potatoes and finishing lambs and has been on the Board since 2006 and Deputy Chair since 2014 Stuart is a Nuffield Scholar and has had a number of governance roles in the industry good sector as well as not-for-profit organisations
Stuart Wright B Ag Com Deputy Chair
9
Tony runs the family dairy farming business and has been on the Board since 2004 Tony has been involved in governance at a local and national level particularly in the dairy sector for 20-plus years He was a director of the NZ Dairy Board and Kiwi Dairy Co-op before the formation of Fonterra
Tony is a Nuffield Scholar and a Chartered Fellow of the IoD
Tony Reilly B Ag Com
3
Bruce farms an 8000 stock unit cattle and sheep farm north of Napier and has been on the Board since 2015 Bruce holds a wide range of governance positions particularly in the science and environmental areas He previously spent six years on the Federated Farmers Board and was National President from 2011 to 2014
Bruce WillsB Ag Com
4
Through the companies Alpine Fresh Ltd and ViBERi NZ Ltd Tony grows for the arable vegetable and berryfruit sectors over 700 ha He has been on the Board since 2006
Currently Tony is a director of several local companies is the Chair of NZGAP and Vice-President of Horticulture NZ
Tony Howey B Ag Com
5
Kate owns a 245ha dairy farm in Dargaville and has been on the Board since 2014 Kate is also Chair of Delta Produce Co-operative Ltd and is a ministerial-appointed Council member of the Open Polytechnic of New Zealand
Kate is a Member of the IoD and has done the Company Directors Certificate as well as the Fonterra Governance Development Programme
Kate Alexander Dip Ag bus Mgmt
6
Glen is an Auckland-based entrepreneur who has been on the Board since 2007 Glen was a founding director of the Warehouse Group and was a board member there for 11 years He currently has directorships of 20 private companies across agriculture property retail and tourism sectors Glens agricultural investments include dairy beef avocado kiwifruit mushroom forestry and aquaculture
Glen Inger7
Peter owns a 190ha dairy farm located at Northope and has farming interests in Lochiel and Lorneville and has been on the Board since 2013 Peter is an Agribusiness Regional Manager for a prominent bank and has been through the Fonterra Governance Development Programme
Peter MoynihanB Ag Sc
8
45Board and Leadership Ravensdown Stakeholder Review 2018
Actions louder than words
As a leadership team we see our role as maintaining a positive culture at Ravensdown while ensuring the organisation remains agile as it faces multiple opportunities and challenges
Knowing that continual consensus rarely leads to good decision-making we hold each other to account and exchange ideas freely and honestly
Because wersquore often challenging the traditional way of doing things we will debate and offer alternative points of view
Greg CampbellChief Executive Officer
Bryan InchGeneral Manager Customer Relationships
Sean ConnollyChief Financial Officer
Mark McAtamneyChief Information Officer
LEA
DE
RSH
IP T
EA
M
46 Board and Leadership Ravensdown Stakeholder Review 2018
We seek alternative perspectives from outside the team and listen to all employees within the company throughout the year
We are here to deliver on strategic goals agreed with the Board This involves looking ahead and keeping an eye on the detail of the day-to-day
The safety and wellbeing of our team is paramount and we continue to ensure each and every employee shares this belief so they can act on it
Stephen EspositoGeneral Manager Operations
Mike WhittyGeneral Manager Supply Chain
Mike Manning General Manager Innovation and Strategy
Katrina Benedetti ForastieriGeneral Manager Culture and People
47Board and Leadership Ravensdown Stakeholder Review 2018
KE
Y
Ravensdown-owned storesRavensdown consignment storesRavensdown manufacturing Aerowork
Ravensdown aglime quarriesLime processing plantDOING MORE
Our team members are proud to be part of the community and are doing their bit for many worthy causes throughout the country
Dargaville
Pukekohe
Morrinsville
Te Awamutu
Okato
Kakaramea
Feilding
HimitangiRongotea
Masterton
Manunui
Kerepehi
Te Puke
Tirau
Supreme
Taupo
Pio Pio Broadlands
Gisborne
Wairoa
Raetihi
New Plymouth
Stratford
AuroaWaverley
TaihapeWhanganui
Rata
Severn StreetNapier Works
Waipukurau
Dannevirke
MangatainokaKoputaroa
MataGreenleaf
Te Pahu
Western Bays
Te Teko
Featherston
Taumaranui
Waharoa
Normanby
TakakaNgarua
Marlborough
NelsonBlenheim
Culverden CheviotHokitika
Stillwater
MethvenRakaia
Fairlie
Seadown
GeraldineHinds
AshburtonSouthbridge
DunsandelLeeston
Christchurch Works
White RockAmberley
Mayfield
Darfield
Rangiora
Kurow Waimate
Cromwell RanfurlyOturehua
Waikouaiti
DiptonNightcapsOtautau
Isla Bank
BluffTitiroa
Woodlands EdendaleAB Lime
WintonMcNab
Clinton
Balfour
Mossburn
Heriot
Outram
LawrenceClydevale
MiltonBalclutha
Dunedin WorksLumsden
Te Kuiti
North Oamaru
Enabling smarter farming throughout New Zealand
Registered office292 Main South Road Hornby Christchurch 8042 NZ0800 100 123ravensdownconz
Lets expect more together Give us your feedback on this website so we can improve
Connect with us facebookcomRavensdown linkedincomcompanyravensdown twittercomRavensdownNZ ravensdownconzintegratedreporting
insightcreativeconz
RA
V026
EXPECT MORE TO COME gt
ravensdownconz
Particle sizing distribution
Particle size is a crucial quality metric The ideal sized granule will improve coverage and spreading efficiency and reduce dust Some variation is needed but either extreme will have implications for the environment and for precision spreading
As indicated from the graphs Ravensdown have set a target particle-sizing band for each product (superphosphate 05 mm to 56 mm and urea 2 mm to 48 mm) The target is to ensure that we provide high quality products and Ravensdown continues to improve our focus on achieving ideal particle sizing
SUPERPHOSPHATE PRODUCT SIZING 2015 - 2018
UREA PRODUCT SIZING 2015 - 2018
Band 2015 - 2016 2016 - 2017 2017 - 2018
KE
Y
05mm0mm 1mm 14mm 2mm 28mm 4mm 48mm 56mm 67mm0
10
20
30
40
50
60
70
80
90
100
Cum
ulat
ive
P
assi
ng
Target setting05mm0mm 1mm 14mm 2mm 28mm 4mm 56mm 67mm
0
10
20
30
40
50
60
70
80
90
100
Cum
ulat
ive
P
assi
ng
Target setting
27Quality Agri-ProductsRavensdown Stakeholder Review 2018
In addition to our low-risk import scheme we periodically assess preferred suppliers against criteria including
Ethics and alignment to our Supplier Code of Conduct Delivery performance Collaboration Meeting quality specifications quality improvements Innovation
Ravensdown continues to develop enduring relationships that deliver long-term sustained value to both parties We will increase our focus on performance and relationship management A few key supplier partnerships will be further nurtured and collaboration will be at the heart of this We will review and modify our evaluation criteria to place more emphasis on sustainability
We continue to work with our suppliers to address opportunities to improve product quality one of which is improving the management of product through our own supply chain in a consistent manner
Ravensdown has invested in independent annual audits of bulk fertiliser suppliers for over five years Our system meets the highest standards approved by MPI and ensures consistent quality and low risk biosecurity
Fertiliser annual audit
Quality and biosecurity check
External independent verification authority
Our entire supply chain from source is independently audited annually and assessed as a low-risk biosecurity threat and each shipment follows strict criteria This includes stringent inspection of shipsrsquo holds prior to loading This means that when the vessel reaches New Zealand it can commence discharging straight away While there is additional cost at the load port this is in the main offset by not having to wait in New Zealand prior to discharging
Ravensdown will continue to invest in our annual supply chain audits to ensure we have low risk sourcing and consistent high-quality product We understand the importance so take all measures to mitigate biosecurity risk to New Zealand As we identify new suppliers we will ensure we qualify them to the same high standards
From time to time we import product from an alternate supplier either as a trial or to meet unexpected seasonal demand In these circumstances we liaise closely with MPI and product is subjected to normal MPI clearance procedures at the New Zealand border This year we imported urea and RPR in this way accounting for 3 of our total imported volume
OF BULK IMPORTS ARE LOW RISK (201617 100)97
LOW-RISK IMPORTS AND BULK VESSEL QUALITY
BULK VESSEL FERTILISER IMPORTED MET OUR SPECIFICATION FOR PHYSICAL AND CHEMICAL QUALITY (201617 95)94
85 OF INTERNATIONAL SUPPLIERS PERFORMANCE IS EVALUATED
Quality of products are assured through a continuous improvement culture a long-term programme of investment and systematic development by a team of technical operations and process engineers at each of the three plants
INVESTMENT IN INFRASTRUCTURE
Major projects are organised centrally to mitigate risk Improvements to the store network such as roofs and doors as well as conveying blending and loading systems all improve the quality of the product used by spreaders and farmers
INVESTED IN OPERATIONS AND STORES (201617 ndash $302M)
$216m
28 Quality Agri-ProductsRavensdown Stakeholder Review 2018
CASE
STU
DY
Producing quality food for humans or livestock demands quality inputs And thatrsquos the driving passion of Ravensdown Procurement Manager Chad Gillespie
Chadrsquos been with us for more than six years on a mission to deliver consistent ndash and ever-improving ndash product quality ldquoIt really starts with understanding the customer needs and then selecting the best product suppliersrdquo advises Chad ldquoSo wersquove worked hard on developing a clear evaluation criteria Then itrsquos important to keep monitoring and providing feedback including at least two face-to-face meetings a yearrdquo
With suppliers located around the globe Chad and his team travel frequently But proper oversight is essential when products have long journeys to market ldquoA typical example is ureardquo says Chad ldquoIt comes from Saudi Arabia where it goes to a port store facility Well send a vessel to get loaded then it takes around 30 days to transit to New Zealand but the journey is far from over When it arrives it typically discharges into three to five port stores Itrsquos put into hoppers using the ships cranes then onto trucks and sent to stores From there it may be bagged up blended coated or loaded as a straight product onto another truck and taken to farm Or it could go to another market store before being sent out onto farmrdquo
Maintaining product quality during all this is a constant challenge ldquoUntil now monitoring at sea has mostly been confined to checking
WErsquoRE ALL ABOUT PRECISION AGRICULTURE AND THAT DEMANDS CONSISTENT QUALITY
sailing progress via GPSrdquo says Chad ldquoBut soon well be installing data loggers in shipsrsquo holds recording things like temperature and humidity during transit
ldquoWhen product is handled its all about retaining the physical characteristics and not introducing any contaminantsrdquo he adds ldquoOur logistics and stores people are focussed on providing the best storage and handling to minimise crushing of granules and to ensure no external moisture is introduced Stock rotation is also important Urea is a very challenging product that can take in and expel moisture easilyrdquo
Product characteristics arenrsquot the only challenges facing Chadrsquos team More is expected across the board ldquoFarmers always expect that the product will actually do its job But I think more recently theres an expectation that well develop solutions to help with their environmental challengesrdquo he says ldquoOne of our values is putting the customer at the centre of everything we do We also have some pretty clear priorities including our focus on product quality In itself it will help farmers with environmental challenges Wersquore all about precision agriculture and that demands consistent qualityrdquo That precision helps farmers get optimal yield with lower inputs helping meet consumer expectations of quality food
produced with lower environmental impact Our N-Protectreg coated urea can help to lower environmental impact
Another challenge one frequently in the public eye is biosecurity ldquoMinimising biosecurity risk has been a priority in Ravensdown for over six years nowrdquo says Chad ldquoWith time and effort weve developed a very robust system in terms of fertiliser importation involving supplier audits every yearrdquo
More collaboration and engagement also figure in Chadrsquos quality quest ldquoTo improve product quality we need suppliers on-side as well as neighbours the wider community local authorities and most importantly our peoplerdquo
Elsewhere its about more direct control One example being Ravensdown Shipping Services ldquoOur shipping joint venture helps source efficient vessels that are fit for purpose So we can be sure theyrsquore reliable they turn up on time and most importantly theyre cleanrdquo
Collaborative relationships empower our people and suppliers to be open and pay greater attention to detail At Ravensdown ensuring the highest product quality means more is expected of our people than ever before Itrsquos a challenge theyrsquore more than up to
The many challenges of delivering a quality product
To view video please visitravensdownconzintegratedreporting
29Quality Agri-ProductsRavensdown Stakeholder Review 2018
43
53
REPORTED HAZARDS AND INCIDENTS ASSESSEDINVESTIGATED WITHIN 48 HOURS
CORRECTIVE ACTIONS TO MANAGE HAZARDS AND INCIDENTS COMPLETED ON TIME (ON OR BEFORE THEIR DUE DATE)
We have set two key performance measures to ensure that we manage our hazards and incidents in a timely manner These measures have been chosen because they build trust in the system Timely assessment and management encourages people to report issues as they know they will be promptly addressed
The jump towards our 2019 target is expected because of changes made to the ways in which incidents are reported and escalated up through management levels Data on overdue hazard assessments will also be available
Corrective actions are determined to manage hazards and incidents to protect people from harm Corrective actions were taken in the majority of cases ndash often this was done immediately without the need to raise a formal corrective action All actions relating to serious hazards or incidents will be completed on time
HAZARD AND INCIDENT MANAGEMENT
TARGET 2019
TARGET 2019
201718
201718
gt90
gt90
1234
REPORT
HAZARD AND INCIDENTS 4 STEP APPROACH
ASSESS THEIR RISK
IMPLEMENT CORRECTIVE PREVENTATIVE ACTIONS
CHECK ACTIONS ARE EFFECTIVE
Reporting 201617 201718
LTI 3 8Medical Treatment 33 33
Restricted Duty 1 2First Aid 18 36
Property damage 85 88Close Calls 80 88Hazards 90 104
A broad strategy is in place intended to manage risks to health and safety of our people and others
For this report we include metrics on proactive hazard management incident reporting and corrective action
HEALTH SAFETY AND WELLBEING
People with ambition for better
Over 642 employees and many more contractors make up a powerful extended team Collective wisdom is put to a common purpose New insights are built every day But enabling people takes constant focus and a positive safety oriented culture
30 Enabled PeopleRavensdown Stakeholder Review 2018
Enabled People
Lost time amp recorded injury frequency rates
At Ravensdown we genuinely care about the safety and wellbeing of our people and our extended family throughout the community
Rolling 12 monthly LTIFR is a calculation used to measure the average number of lost-time injuries (those injuries that are serious enough to require time off work) over the past 12 months The average has decreased from 148 to 123 representing a 162 decrease
This is because of a more proactive approach to identifying and managing hazards and encouraging reporting of incidents and close calls so that they can be investigated to prevent a recurrence and subsequent injury
Rolling 12 monthly TRIFR is a calculation used to measure the average number of recordable injuries (those injuries that are serious enough to require medical attention or more) over the past 12 months The average has been increasing from June 17 as a result of an increase in the number of recordable injuries being reported The majority of these injuries have been minor injuries that may not previously have been recorded
Reporting all incidents (injury and close calls non-injury) is an important part of our strategy as it allows us to work together to investigate and implement measures to prevent a recurrence
85162
LTIFR
TRIFR
DECREASE FROM 2016 TO 2018
DECREASE FROM 2016 TO 2018
ROLLING 12 MONTH TRIFR(TOTAL RECORDABLE INJURY FREQUENCY RATE)
ROLLING 12 MONTH LTIFR(LOST TIME INJURY FREQUENCY RATE)
Jun 16 Dec 16 Jun 17 Dec 17 May 18
No
of T
RIs
per 2
00
00
0 m
an-h
ours
0
2
4
6
8
10
Jun 16 Dec 16 Jun 17 Dec 17 May 18
No
of LT
Irsquos p
er 2
00
00
0 m
an-h
ours
0
1
2
31Enabled PeopleRavensdown Stakeholder Review 2018
STAFF TURNOVER
DIVERSITY TRAINING SPEND
LIVING WAGE
A drive to deliver personalised structured and focussed training programmes is now supported by a new Learning Management System We can ensure staff are fully able to do their jobs for the benefit of our stakeholders and can develop our people for future opportunities
Ravensdown will continue to monitor the living wage as it develops and ensure all permanent staff are paid at or above the NZ living wage
FEMALE MALE
31 69
When it comes to gender mix the focus is on active monitoring training to tackle conscious and unconscious bias and recruiting the best person for the role
PERMANENT EMPLOYEES ARE PAID AT OR ABOVE THE NZ LIVING WAGE100
$800kSPENT ON TARGETED TRAINING AND DEVELOPMENT 201718
(201617 $1M SPENT ON TRAINING AND DEVELOPMENT)
201718(201617 8)11
Average turnover for 5 years is 88
Our stakeholders can be confident that the knowledge advice and service they receive is from stable engaged staff ensuring consistency of service and knowledge
GENDER
AGE
lt40 40-59 gt590
10
20
30
40
50
60
32 Enabled PeopleRavensdown Stakeholder Review 2018
CASE
STU
DY
To view video please visitravensdownconzintegratedreporting
While Ravensdownrsquos advanced technology often takes the limelight itrsquos Ravensdown people who are driving smarter farming every day
Few realise Ravensdown has the largest number of Certified Nutrient Management Advisors in New Zealand
This is no accident ndash rather a carefully designed plan to attract the very best graduates and enable them through training clear career pathways and stewardship in the field
At the Ravensdown store in Tirau 24-year-old Taylor Bailey is an impressive example of how the Ravensdown Development Programme is enabling success for a new generation of agri managers Coming from a well-known dairy farming family in Mahoe Taranaki farming is very much in Taylorrsquos blood Like many of our graduates Taylor came from Massey University where she completed a Bachelor of Agri Commerce ndash majoring in farm management
Soon after Taylor was invited to join the Ravensdown Development Programme and spent eight months in Christchurch where she studied Fert 101 Animal Health and Agronomy Recently shersquos completed the intensive Advanced Certified Nutrient Management Course through the New Zealand Fertiliser Association
Smart farming is hitting the ground running
and Massey University The final part was completing her farmer reports to become a Certified Nutrient Advisor
At this young age the achievement is impressive but Taylor is by no means alone The entire focus of the Ravensdown Development Programme scheme is to produce a well-prepared and enabled future generation of on-farm advisors who can deliver first-rate knowledge on fertiliser animal health and agronomy from the get go
Taylor knows todayrsquos farmers are expecting far more and Ravensdown is responding ldquoCustomers are definitely expecting more of advisors Weve got a wide range of products and services that we provide so we need to be definitely well-skilled in those areasrdquo says Taylor
But as any farmer will testify you canrsquot learn everything from a book so Taylor meets farmers attends local discussion groups and keeps up to date on the latest environmental issues
ldquoWere no longer just a fert rep these days Were also giving advice and recommendations around agri-chemicals
seed products and animal health Theres a lot more environmental scrutiny on farmers so we need to be up with regulations specifically with the fertiliser side of thingshelliprdquo
Always driven Taylor also enjoys the support she gets from her North Island team and the expert agronomists and animal health technical managers who give her the extra confidence and motivation to always do more for her clients
Of course this notion of a well-educated and empowered new generation is not without economic value ldquo It definitely benefits shareholders People are coming into jobs up to speed and with a greater understanding of the whole farm systemrdquo says Taylor
Being part of the new generation that will drive change and smarter farming is something Taylor relishes She also has a few changes shelsquod like to see
It would be great to see farm owners involving employees in the decision-making processes they face such as meetings to discuss their seasonal fertiliser plans Sharing knowledge is a really powerful thing and in turn will result in a more skilled industry
WErsquoRE NO LONGER JUST A FERT REP THESE DAYS
33Enabled PeopleRavensdown Stakeholder Review 2018
Game changing science
Science and research are the reasons why Ravensdown is seen as a nutrient efficiency specialist Our investment in RampD and partnerships with universities mean ideas
with game-changing potential can be explored But it is our field-based team and the customers who trust their advice that take the ideas and turn them into a better reality
Description
Value
Collaboration
Status
Future expectation
Treats dairy effluent ndash enabling water recycling and increased effluent storage capability
The technology produces lower volumes of effluent enabling enhanced utility of storage and use Significant volumes of water are available for recycling
Lincoln University
Public announcement of pilot project was made on 3 May 2018
Canterbury is the first region for ClearTechreg release followed by the major dairy regions
Remote sensing of the nutrient status of soils
Fast and efficient method to produce layers of data from a single flight including soil fertility vegetation type and a digital surface map at a square-meter level
Massey University
AgResearch
We are at the end of year 5 of the seven-year programme Project extension to cover North Canterbury and Southland means 90 percent coverage for New Zealand hill country
Commercial delivery of current and emerging scanning technologies
AIR SCANreg
34 ScienceRavensdown Stakeholder Review 2018
Science
Description
Value
Collaboration
Status
Future expectation
Models phosphorus and sediment losses at farm and catchment scale
The model allows the identification and materiality of farm nutrient and sediment critical source areas and the efficacy of mitigations
Victoria University of Wellington
Undergoing field verification In development end of this year
Expect to be used mainly by Ravensdown Environmental consultants in catchment studies in collaboration with Beef and Lamb and regional councils
Models nutrient balances including nitrogen loss estimates at a farm scale
Models farm system nutrient cycling and the consequential nutrient losses Focus on outputs maintains farming flexibility and innovation This world-class model allows farm system scenarios to be compared to a baseline
AgResearch
Plant amp Food
Landcare Research
Overseer Limited
Widespread adoption with ongoing upgrades
Expect to see an increased uptake nationally as farm systems changes are required to comply with emerging regulations on nutrient losses
Description Enables trust through evidence ndash fertiliser released at the right place at the right rate
Value Technology-enabled aircraft allow fertiliser plans to be accurately delivered by electronic instruction Farmers can trust their fertiliser investment is applied as intended with proof of release records available
Status 4 Planes in operation
Future expectation
6 capable aircraft by May 2019
Ravensdown has an ownership interest
reg
35ScienceRavensdown Stakeholder Review 2018
WE CANNOT FARM LIKE WE USED TO IN THE PAST SO OUR SYSTEM NEEDS TO BE MORE PRECISE MORE ENVIRONMENT FRIENDLY
36 ScienceRavensdown Stakeholder Review 2018
ClearTechreg is just such a breakthrough Developed in partnership with Professors Keith Cameron and Hong Di of Lincoln University ClearTechreg is an effluent treatment process that slashes the use of fresh water in dairy farming
ClearTechreg allows us to clarify effluent at the dairy shed to produce water clean enough for recyclingrdquo explains Professor Cameron ldquoItrsquos then used for washing the yard where the cows come in for milking The technology uses a coagulant often used in treating drinking water and itrsquos a very similar process The coagulant allows the little particles of soil and dung in the effluent to coalesce into larger particles which then have enough weight to sink to the bottom of a tank This means the top becomes clear enough to recycle and wash down the yardrdquo
The potential savings in water use and reduction in environmental impact are huge says Professor Cameron ldquoUsing the backing gate where the cows are waiting to go in for milking on Lincoln Universityrsquos dairy farm where we milk 555 cows we can cycle enough water every day to wash the yard completely Thatrsquos around 20000 litres recycled a day Scale that up nationwide
and we could save around 42 billion litres of water annually Thatrsquos a big numberrdquo
Making better use of water resources is not the only advantage of ClearTechreg Professor Hong Di emphasises the benefits across the board representing the sort of leap agriculture has to take to meet societyrsquos growing expectations ldquoWe cannot farm like we used to in the past so our systems need to be more precise more environmentally friendly Consumers are demanding quality food and to know that it has been produced in environmentally friendly sustainable ways The sort of technology that wersquore talking about with ClearTechreg thatrsquos a step change As well as potentially saving so much water each year you also reduce E coli leaching and phosphorus ClearTechreg shows how science can help Ravensdown and its shareholders respond and succeedrdquo
Partnerships with scientists like Keith Cameron and Hong Di are only going to be more important in the future and the bonds closer ldquoAs well as the research and development of new technologies therersquos also capability buildingrdquo says Professor Cameron ldquoIn that we train a lot of the farmers of the future at Lincoln University We also train students who go on to be
CASE
STU
DY
employees of Ravensdown A very good example is the creation of the environmental group at Ravensdown who support farmers to develop environmental plans and nutrient budgets A number of those new staff have come through training at Lincoln Universityrdquo
The search for game-changing innovations like ClearTechreg has become more determined than ever as expectations of Ravensdown and scientists themselves increase Something Professor Cameron is well aware of ldquoI think society is expecting more from scientists There are growing concerns about the environment and finding solutions to those environmental problems requires good robust science Itrsquos also why wersquore seeing greater links between research and industry to ensure that the science that gets done in the lab doesnrsquot just produce a paper thatrsquos published in an international journal it actually produces a technology that flows from the laboratory to the farm The linkage between ourselves Ravensdown and Ravensdown shareholders shows this perfectly where the investment in science creates new technologies new systems and new methods that take everyone forwardrdquo
The new technologies Ravensdown provides to shareholders often have their roots in the laboratory And sometimes itrsquos not about a new product or digital advance so much as a smarter way of doing things
Scientific breakthrough set to transform dairy effluent
To view video please visitravensdownconzintegratedreporting
37ScienceRavensdown Stakeholder Review 2018
We are committed to being at the forefront of where the physical world of farming meets the digital world Use of farm mapping software enables customers to farm smarter and accurately Nutrient management crop and livestock production all benefit from improved record keeping and performance analytics We are focussed heavily on increasing the number of customers using mapping technology and are investing in RampD to increase the range of services this software can accurately provide
Maps provide farmers oversight of their whole farm at a glance Embedded throughout the map are the records of what has been applied in detail and what the options are to improve productivity The increasing demand on farmers for managing the environment requires better record keeping and transparency Developments in automation can reduce the amount of time the farmer spends behind a desk enabling more time on the farm We believe our customers own their information and have designed HawkEyereg to enable greater collaboration with other industry partners
MAPPING TECHNOLOGY
Use of mapping technology to manage efficient use of nutrients and keep records of paddock activity
CUSTOMERS ACTIVELY USING SMART MAPS HAWKEYE DURING THE YEAR2682
Technology is a key driving force behind sector-wide improvement It opens up new opportunities new ways to track progress make decisions demonstrate performance
and make connections with end consumers Our team uses some amazing tools to enhance the service they provide and the tool ndash and the person using it ndash cannot stand still
Technology Enabling smarter farming
38 Technologies and ServicesRavensdown Stakeholder Review 2018
Technologies and Services
HawkEye is map-based software that helps farmers make smarter decisions for better farm and environmental outcomes
BENEFITS FOR FARMERS
Improved nutrient amp feed decisions
Reduced office time
Managing environmental impacts
Increased productivity
More time to farm
Licence to operate
BENEFITS FOR RAVENSDOWN
Customer collaboration
Data automation
Useful tools for all farmers
Valuable discussions
More time to add value
Stronger relationships
THE IMMEDIATE PROCESS
Support Ravensdowns core business - Nutrient pasture and crop management environmental footprint
Easier collaboration between customer and Ravensdown - Enabling our staff to deliver
Providing excellent service with efficiency - Automation of ordering spreading and online data gathering
BY PROVIDING
Farm mapping
Nutrient planning and forecasting
Pasture performance management
Product ordering and spreading
In-field tools
Test results and agronomy plan visualisation
Digital record keeping and reporting
Nutrient compliance management amp reporting
Spreading proof of placement
Farm feature amp hazards
Sharing and collaboration
Personalised support
INSIGHT TO ACTION
Coming soon
39Technologies and ServicesRavensdown Stakeholder Review 2018
USE OF AGRONOMY PLANS FOR EFFICIENT USE OF NUTRIENTS AGROCHEMICALS AND SEED
PROOF OF PLACEMENT
This enables our customers to apply the right amount of fertiliser (nutrient) Published agronomy plans are a measure of how many of our customers are using our recommendations
In addition the agronomy plans include the right agrochemical recommendation ensuring the best product and application is chosen for the health of the crop or pasture livestock and environment
All of this detail is recorded and traceable enabling a stronger story to be developed about the farm and the produce grown on it
Ravensdown takes soil test measurements and makes recommendations to farmers about where and what amount of nutrient should be applied
This forms the basis for an agronomy plan which can be produced by Ravensdown We expect this number to increase as farmers become more aware of the need for tighter control over their nutrient application
The use of GPS-enabled spreading technology enables us to measure how effectively we are recording and tracking nutrient application We aim to increase the total traceability of nutrients applied over time By recording spreading in both aircraft and groundspreading trucks we are able to capture data not only of Ravensdown fertiliser that has been applied but to provide better transparency for all users of our spreading technology This benefits all New Zealand farmers
Recently we signed an agreement with TracMap New Zealandrsquos largest provider of spreading technologies enabling us to capture a large proportion of total fertiliser tonnes spread accurately as well as agrochemical spray history Variable rate application is now possible through our investment in our Primary Growth Partnership ldquoPioneering to Precisionrdquo in hill country as well as ground spreading meaning the right product can be applied at the right rate in the right place What percentage of total tonnes applied has been applied at a variable rate will be a key benchmark indicator for us moving forward
245739RAVENSDOWN FERTILISER TONNES CAPTURED BY GPS-ENABLED PROOF OF PLACEMENT TECHNOLOGY
CUSTOMERS PERFORMED SOIL TESTS ON THEIR FARMS6448
TESTING TO IMPROVE FARM PERFORMANCE
8362
46
PUBLISHED AGRONOMY PLANS
OF CUSTOMERS HAVE BEEN PROVIDED AGRONOMY PLANS
40 Technologies and ServicesRavensdown Stakeholder Review 2018
A perfect example is the work we do with arable farmer Eric Watson of Wakanui in mid Canterbury
Eric is the Guinness World Record holder for wheat production per hectare a title he has won more than once Part of the credit comes down to the way he works with Ravensdown including his local Senior Agri Manager Dan Copland Danrsquos worked with Eric and his wife Maxine for over four years ldquoIts really something Im passionate about getting crop nutrition rightrdquo says Dan ldquoEspecially with the precision nutrient management siderdquo
The precision Eric and Dan apply to crop nutrition and soil management certainly is impressive aided by the Ravensdown technology deployed on Ericrsquos mid Canterbury land Comprehensive soil testing and smart mapping gauge the precise nutrition needs of every paddock It shows not just which paddocks require fertilising but exactly what is required and where avoiding over-application Itrsquos smart but the pace of change with accompanying expectations is fast ldquoIts very rapid developmentrdquo says Eric ldquoI think the shareholders do expect more from their fertiliser company including spreading technologyrdquo
CASE
STU
DY
Helping meet those growing expectations is our newest precision agriculture tool HawkEyereg This integrated mapping and compliance tool offers even more accuracy in measuring whatrsquos needed for optimum soil health and yield further reducing environmental impacts ldquoHawkEyereg is a decision support tool it can help with farm recording it can help with precision placementrdquo advises Dan ldquoIrsquove been with Ravensdown eight years and technology-wise itrsquos definitely come on leaps and boundsrdquo HawkEyersquos power comes from using three perspectives of pasture production imagery from the air nutrient input and pasture quantity on the ground and diagnostic status of the soil And itrsquos being made available for any farmer to use not just Ravensdown shareholders
Inevitably as technology improves so does the amount of data generated lsquoBig datarsquo as itrsquos known offers a world of possibilities but only when it can be applied in practical ways Bryan Inch our General Manager for Customer Relationships understands the risks of drowning in a sea of data ldquoTherersquos already plenty of information being captured and that will only increase in the futurerdquo says Bryan ldquoSensors on irrigators farm gates spreading trucks and
silos complement wearable technology on animals soil tests and aerial pasture scanning Itrsquos making sense of what those sensors say that matters turning data into insightful decisionsrdquo Thatrsquos why all Ravensdown technology comes with dedicated support from technical experts and field-based Agri Managers
Back on Ericrsquos farm technology has helped do more with less to the benefit of the environment and the balance sheet ldquoI think Ravensdown technology has a big role to play in helping New Zealand reduce the impact of nutrientsrdquo says Eric ldquoIt can show you shouldnt be putting so much fertiliser on here and in some cases that more needs to go on there Crops will grow better and if youre wasting nutrients youre wasting moneyrdquo
Itrsquos not just shareholders who are expecting more either something Eric is aware of ldquoI think that societys expecting more from farmers with cleaner waterways and swimmable rivers so technology will certainly have a part to play in that Theres a big need for farming to keep improving and thats what the public wants to seerdquo
As expectations grow Ravensdown has responded by developing new technologies that let us do more for our farmer shareholders
The Canterbury wheat that beat the world
To view video please visitravensdownconzintegratedreporting
THERES A BIG NEED FOR FARMING TO KEEP IMPROVING BECAUSE THATS WHAT THE PUBLIC WANTS TO SEE
41Technologies and ServicesRavensdown Stakeholder Review 2018
Employees
GovernanceRavensdownrsquos governance structure is set up to promote accountability and to
support its ability to create value in the short medium and long term It provides insight on strategy implementation and direction while supporting ethical
compliant behaviour throughout the business
42 GovernanceRavensdown Stakeholder Review 2018
Governance
Ethics
The Board of Directors has developed a Code of Business Conduct and Ethics to give effect to Ravensdownrsquos core values and to guide all employees and directors in our relationships with our stakeholders Key parts of this code include
Company Values
Our decisions and personal behaviour will at all times be consistent with our core values of
Successful co-operative ndash We put the customer at the centre of everything we do
Empowered people ndash We choose the best people keep them safe and enable them to do their best
Enduring relationships ndash We develop long-term relationships based on integrity and trust
Environmental leadership ndash We strive to lead in the field of sustainability
Driving Innovation ndash We drive the business forward by finding better solutions
These values mean that we will
Act honestly and fairly with due skill care and diligence in the interests of all of our stakeholders
Demonstrate respect for key moral principles including diversity individual rights equality and dignity
Value personal and professional integrity trustworthiness and competence
Fraud Policy
Ravensdown has a philosophy of ldquozero tolerancerdquo towards fraud both inside and outside of the company We value the integrity of our staff and recognise that they have a key role to play in the prevention detection and reporting of fraud We therefore ask them to be vigilant at all times and to report any concerns they may have at the earliest opportunity We are committed to creating and maintaining an honest open and well-intentioned working environment where people are confident to raise their concerns without fear of reprisal on a confidential basis All reported cases of fraud will be investigated
Conflict of interestRelated party transactions
Like most co-operative companies Ravensdown Limited has frequent transactions with its farming directors in the ordinary course of business All transactions are conducted on commercial terms
A Conflict of Interest Policy ensures that any real or perceived conflicts related to staff members are managed at armrsquos length
Whistle-Blowing Policy
Ravensdown is committed to providing a transparent accountable organisation and staff are encouraged to have the responsibility to report any known or suspected wrongdoing within the company Employees are encouraged to report this to their managers or directly to the CEO A 247 independent anonymous Ethics Hotline is also available where confidential information can be reported Ravensdown is committed to the protection of genuine whistle-blowers against action taken in reprisal for the making of protected disclosures
Risk Identification and Management
The company has a comprehensive risk management framework to identify assess and monitor new and existing risks Annual risk updates are performed and risk improvement plans created and acted on The Chief Executive Officer and the leadership team are required to report to the Board and Audit amp Risk Committee on high risks affecting the business and to develop strategies to mitigate these risks Additionally management is responsible for ensuring an appropriate insurance programme is in place and reviewed annually
TOP RISKS
Risk Response
Failure to embed a culture systems and processes to prevent or appropriately respond to health safety or wellbeing dangers or incidents
We have systems and processes in place to continuously track protect and take proactive actions to manage our peoplersquos health safety and wellbeing and to ensure we embed a culture which puts safety first and gives meaning and purpose for our people
Supply of key fertiliser inputs interrupted
We have enduring relationships with long-term suppliers of our key fertiliser inputs which we continue to assess and manage to ensure we can meet supply commitments to our customers
Inability to deter or recover from cyber security risks
We have robust systems and software in place to detect protect and recover from cyber security threats
Evolving government priorities affecting our industry
We have regular and meaningful engagement with various levels of government to ensure we can have proactive involvement in the legislative and regulatory changes relevant to our business
Significant Biosecurity incident affecting us or our industry
We have an MPI-approved system which ranks the majority of our imported products as a low risk through annual inspection of suppliers cleanliness of vessels sampling of products and container inspections
Losing social licence to operate We work to ensure positive and genuine engagement with all our key stakeholders and transparently report on our operational compliance good community relationships and commitment to sustainability and improvement
43GovernanceRavensdown Stakeholder Review 2018
Leading usforward
1 2 3 4 5
John runs a 22000 stock unit sheep and beef breeding and finishing operation has been on the Board since 2004 and has been Chair since February 2014 As well as running a legal practice in Marton John spent many years as a director of RACE Incorporated and of a number of farming and agricultural companies in NZ and overseas
John Henderson LLB Chair
1
Scott owns and runs a large hill country sheep and beef station at Ohura in the Central North Island and has been on the Board since 2006 Scott is a member of the NZ Institute of Directors and holds a certificate in company direction He has completed a number of governance courses and continues to prioritise professional development
Scott Gower2
TH
E B
OA
RD
44 Board and Leadership Ravensdown Stakeholder Review 2018
Board and Leadership
6 7 8 9 10
Jason is CFO of NZ Steel and a Fellow of Chartered Accountants Australia and New Zealand and has been on the Board since 2014 He is currently Chairman of TNX Limited and former Chair of the Audit Committees for Taranaki Investments Management Limited and LIC He was the former CFO of large listed and unlisted companies such as EROAD Auckland Airport PGG Wrightsons and Fonterra Ingredients
Jason Dale B Com FCA
10
Stuart farms 330ha west of Christchurch growing arable crops seed potatoes and finishing lambs and has been on the Board since 2006 and Deputy Chair since 2014 Stuart is a Nuffield Scholar and has had a number of governance roles in the industry good sector as well as not-for-profit organisations
Stuart Wright B Ag Com Deputy Chair
9
Tony runs the family dairy farming business and has been on the Board since 2004 Tony has been involved in governance at a local and national level particularly in the dairy sector for 20-plus years He was a director of the NZ Dairy Board and Kiwi Dairy Co-op before the formation of Fonterra
Tony is a Nuffield Scholar and a Chartered Fellow of the IoD
Tony Reilly B Ag Com
3
Bruce farms an 8000 stock unit cattle and sheep farm north of Napier and has been on the Board since 2015 Bruce holds a wide range of governance positions particularly in the science and environmental areas He previously spent six years on the Federated Farmers Board and was National President from 2011 to 2014
Bruce WillsB Ag Com
4
Through the companies Alpine Fresh Ltd and ViBERi NZ Ltd Tony grows for the arable vegetable and berryfruit sectors over 700 ha He has been on the Board since 2006
Currently Tony is a director of several local companies is the Chair of NZGAP and Vice-President of Horticulture NZ
Tony Howey B Ag Com
5
Kate owns a 245ha dairy farm in Dargaville and has been on the Board since 2014 Kate is also Chair of Delta Produce Co-operative Ltd and is a ministerial-appointed Council member of the Open Polytechnic of New Zealand
Kate is a Member of the IoD and has done the Company Directors Certificate as well as the Fonterra Governance Development Programme
Kate Alexander Dip Ag bus Mgmt
6
Glen is an Auckland-based entrepreneur who has been on the Board since 2007 Glen was a founding director of the Warehouse Group and was a board member there for 11 years He currently has directorships of 20 private companies across agriculture property retail and tourism sectors Glens agricultural investments include dairy beef avocado kiwifruit mushroom forestry and aquaculture
Glen Inger7
Peter owns a 190ha dairy farm located at Northope and has farming interests in Lochiel and Lorneville and has been on the Board since 2013 Peter is an Agribusiness Regional Manager for a prominent bank and has been through the Fonterra Governance Development Programme
Peter MoynihanB Ag Sc
8
45Board and Leadership Ravensdown Stakeholder Review 2018
Actions louder than words
As a leadership team we see our role as maintaining a positive culture at Ravensdown while ensuring the organisation remains agile as it faces multiple opportunities and challenges
Knowing that continual consensus rarely leads to good decision-making we hold each other to account and exchange ideas freely and honestly
Because wersquore often challenging the traditional way of doing things we will debate and offer alternative points of view
Greg CampbellChief Executive Officer
Bryan InchGeneral Manager Customer Relationships
Sean ConnollyChief Financial Officer
Mark McAtamneyChief Information Officer
LEA
DE
RSH
IP T
EA
M
46 Board and Leadership Ravensdown Stakeholder Review 2018
We seek alternative perspectives from outside the team and listen to all employees within the company throughout the year
We are here to deliver on strategic goals agreed with the Board This involves looking ahead and keeping an eye on the detail of the day-to-day
The safety and wellbeing of our team is paramount and we continue to ensure each and every employee shares this belief so they can act on it
Stephen EspositoGeneral Manager Operations
Mike WhittyGeneral Manager Supply Chain
Mike Manning General Manager Innovation and Strategy
Katrina Benedetti ForastieriGeneral Manager Culture and People
47Board and Leadership Ravensdown Stakeholder Review 2018
KE
Y
Ravensdown-owned storesRavensdown consignment storesRavensdown manufacturing Aerowork
Ravensdown aglime quarriesLime processing plantDOING MORE
Our team members are proud to be part of the community and are doing their bit for many worthy causes throughout the country
Dargaville
Pukekohe
Morrinsville
Te Awamutu
Okato
Kakaramea
Feilding
HimitangiRongotea
Masterton
Manunui
Kerepehi
Te Puke
Tirau
Supreme
Taupo
Pio Pio Broadlands
Gisborne
Wairoa
Raetihi
New Plymouth
Stratford
AuroaWaverley
TaihapeWhanganui
Rata
Severn StreetNapier Works
Waipukurau
Dannevirke
MangatainokaKoputaroa
MataGreenleaf
Te Pahu
Western Bays
Te Teko
Featherston
Taumaranui
Waharoa
Normanby
TakakaNgarua
Marlborough
NelsonBlenheim
Culverden CheviotHokitika
Stillwater
MethvenRakaia
Fairlie
Seadown
GeraldineHinds
AshburtonSouthbridge
DunsandelLeeston
Christchurch Works
White RockAmberley
Mayfield
Darfield
Rangiora
Kurow Waimate
Cromwell RanfurlyOturehua
Waikouaiti
DiptonNightcapsOtautau
Isla Bank
BluffTitiroa
Woodlands EdendaleAB Lime
WintonMcNab
Clinton
Balfour
Mossburn
Heriot
Outram
LawrenceClydevale
MiltonBalclutha
Dunedin WorksLumsden
Te Kuiti
North Oamaru
Enabling smarter farming throughout New Zealand
Registered office292 Main South Road Hornby Christchurch 8042 NZ0800 100 123ravensdownconz
Lets expect more together Give us your feedback on this website so we can improve
Connect with us facebookcomRavensdown linkedincomcompanyravensdown twittercomRavensdownNZ ravensdownconzintegratedreporting
insightcreativeconz
RA
V026
EXPECT MORE TO COME gt
ravensdownconz
In addition to our low-risk import scheme we periodically assess preferred suppliers against criteria including
Ethics and alignment to our Supplier Code of Conduct Delivery performance Collaboration Meeting quality specifications quality improvements Innovation
Ravensdown continues to develop enduring relationships that deliver long-term sustained value to both parties We will increase our focus on performance and relationship management A few key supplier partnerships will be further nurtured and collaboration will be at the heart of this We will review and modify our evaluation criteria to place more emphasis on sustainability
We continue to work with our suppliers to address opportunities to improve product quality one of which is improving the management of product through our own supply chain in a consistent manner
Ravensdown has invested in independent annual audits of bulk fertiliser suppliers for over five years Our system meets the highest standards approved by MPI and ensures consistent quality and low risk biosecurity
Fertiliser annual audit
Quality and biosecurity check
External independent verification authority
Our entire supply chain from source is independently audited annually and assessed as a low-risk biosecurity threat and each shipment follows strict criteria This includes stringent inspection of shipsrsquo holds prior to loading This means that when the vessel reaches New Zealand it can commence discharging straight away While there is additional cost at the load port this is in the main offset by not having to wait in New Zealand prior to discharging
Ravensdown will continue to invest in our annual supply chain audits to ensure we have low risk sourcing and consistent high-quality product We understand the importance so take all measures to mitigate biosecurity risk to New Zealand As we identify new suppliers we will ensure we qualify them to the same high standards
From time to time we import product from an alternate supplier either as a trial or to meet unexpected seasonal demand In these circumstances we liaise closely with MPI and product is subjected to normal MPI clearance procedures at the New Zealand border This year we imported urea and RPR in this way accounting for 3 of our total imported volume
OF BULK IMPORTS ARE LOW RISK (201617 100)97
LOW-RISK IMPORTS AND BULK VESSEL QUALITY
BULK VESSEL FERTILISER IMPORTED MET OUR SPECIFICATION FOR PHYSICAL AND CHEMICAL QUALITY (201617 95)94
85 OF INTERNATIONAL SUPPLIERS PERFORMANCE IS EVALUATED
Quality of products are assured through a continuous improvement culture a long-term programme of investment and systematic development by a team of technical operations and process engineers at each of the three plants
INVESTMENT IN INFRASTRUCTURE
Major projects are organised centrally to mitigate risk Improvements to the store network such as roofs and doors as well as conveying blending and loading systems all improve the quality of the product used by spreaders and farmers
INVESTED IN OPERATIONS AND STORES (201617 ndash $302M)
$216m
28 Quality Agri-ProductsRavensdown Stakeholder Review 2018
CASE
STU
DY
Producing quality food for humans or livestock demands quality inputs And thatrsquos the driving passion of Ravensdown Procurement Manager Chad Gillespie
Chadrsquos been with us for more than six years on a mission to deliver consistent ndash and ever-improving ndash product quality ldquoIt really starts with understanding the customer needs and then selecting the best product suppliersrdquo advises Chad ldquoSo wersquove worked hard on developing a clear evaluation criteria Then itrsquos important to keep monitoring and providing feedback including at least two face-to-face meetings a yearrdquo
With suppliers located around the globe Chad and his team travel frequently But proper oversight is essential when products have long journeys to market ldquoA typical example is ureardquo says Chad ldquoIt comes from Saudi Arabia where it goes to a port store facility Well send a vessel to get loaded then it takes around 30 days to transit to New Zealand but the journey is far from over When it arrives it typically discharges into three to five port stores Itrsquos put into hoppers using the ships cranes then onto trucks and sent to stores From there it may be bagged up blended coated or loaded as a straight product onto another truck and taken to farm Or it could go to another market store before being sent out onto farmrdquo
Maintaining product quality during all this is a constant challenge ldquoUntil now monitoring at sea has mostly been confined to checking
WErsquoRE ALL ABOUT PRECISION AGRICULTURE AND THAT DEMANDS CONSISTENT QUALITY
sailing progress via GPSrdquo says Chad ldquoBut soon well be installing data loggers in shipsrsquo holds recording things like temperature and humidity during transit
ldquoWhen product is handled its all about retaining the physical characteristics and not introducing any contaminantsrdquo he adds ldquoOur logistics and stores people are focussed on providing the best storage and handling to minimise crushing of granules and to ensure no external moisture is introduced Stock rotation is also important Urea is a very challenging product that can take in and expel moisture easilyrdquo
Product characteristics arenrsquot the only challenges facing Chadrsquos team More is expected across the board ldquoFarmers always expect that the product will actually do its job But I think more recently theres an expectation that well develop solutions to help with their environmental challengesrdquo he says ldquoOne of our values is putting the customer at the centre of everything we do We also have some pretty clear priorities including our focus on product quality In itself it will help farmers with environmental challenges Wersquore all about precision agriculture and that demands consistent qualityrdquo That precision helps farmers get optimal yield with lower inputs helping meet consumer expectations of quality food
produced with lower environmental impact Our N-Protectreg coated urea can help to lower environmental impact
Another challenge one frequently in the public eye is biosecurity ldquoMinimising biosecurity risk has been a priority in Ravensdown for over six years nowrdquo says Chad ldquoWith time and effort weve developed a very robust system in terms of fertiliser importation involving supplier audits every yearrdquo
More collaboration and engagement also figure in Chadrsquos quality quest ldquoTo improve product quality we need suppliers on-side as well as neighbours the wider community local authorities and most importantly our peoplerdquo
Elsewhere its about more direct control One example being Ravensdown Shipping Services ldquoOur shipping joint venture helps source efficient vessels that are fit for purpose So we can be sure theyrsquore reliable they turn up on time and most importantly theyre cleanrdquo
Collaborative relationships empower our people and suppliers to be open and pay greater attention to detail At Ravensdown ensuring the highest product quality means more is expected of our people than ever before Itrsquos a challenge theyrsquore more than up to
The many challenges of delivering a quality product
To view video please visitravensdownconzintegratedreporting
29Quality Agri-ProductsRavensdown Stakeholder Review 2018
43
53
REPORTED HAZARDS AND INCIDENTS ASSESSEDINVESTIGATED WITHIN 48 HOURS
CORRECTIVE ACTIONS TO MANAGE HAZARDS AND INCIDENTS COMPLETED ON TIME (ON OR BEFORE THEIR DUE DATE)
We have set two key performance measures to ensure that we manage our hazards and incidents in a timely manner These measures have been chosen because they build trust in the system Timely assessment and management encourages people to report issues as they know they will be promptly addressed
The jump towards our 2019 target is expected because of changes made to the ways in which incidents are reported and escalated up through management levels Data on overdue hazard assessments will also be available
Corrective actions are determined to manage hazards and incidents to protect people from harm Corrective actions were taken in the majority of cases ndash often this was done immediately without the need to raise a formal corrective action All actions relating to serious hazards or incidents will be completed on time
HAZARD AND INCIDENT MANAGEMENT
TARGET 2019
TARGET 2019
201718
201718
gt90
gt90
1234
REPORT
HAZARD AND INCIDENTS 4 STEP APPROACH
ASSESS THEIR RISK
IMPLEMENT CORRECTIVE PREVENTATIVE ACTIONS
CHECK ACTIONS ARE EFFECTIVE
Reporting 201617 201718
LTI 3 8Medical Treatment 33 33
Restricted Duty 1 2First Aid 18 36
Property damage 85 88Close Calls 80 88Hazards 90 104
A broad strategy is in place intended to manage risks to health and safety of our people and others
For this report we include metrics on proactive hazard management incident reporting and corrective action
HEALTH SAFETY AND WELLBEING
People with ambition for better
Over 642 employees and many more contractors make up a powerful extended team Collective wisdom is put to a common purpose New insights are built every day But enabling people takes constant focus and a positive safety oriented culture
30 Enabled PeopleRavensdown Stakeholder Review 2018
Enabled People
Lost time amp recorded injury frequency rates
At Ravensdown we genuinely care about the safety and wellbeing of our people and our extended family throughout the community
Rolling 12 monthly LTIFR is a calculation used to measure the average number of lost-time injuries (those injuries that are serious enough to require time off work) over the past 12 months The average has decreased from 148 to 123 representing a 162 decrease
This is because of a more proactive approach to identifying and managing hazards and encouraging reporting of incidents and close calls so that they can be investigated to prevent a recurrence and subsequent injury
Rolling 12 monthly TRIFR is a calculation used to measure the average number of recordable injuries (those injuries that are serious enough to require medical attention or more) over the past 12 months The average has been increasing from June 17 as a result of an increase in the number of recordable injuries being reported The majority of these injuries have been minor injuries that may not previously have been recorded
Reporting all incidents (injury and close calls non-injury) is an important part of our strategy as it allows us to work together to investigate and implement measures to prevent a recurrence
85162
LTIFR
TRIFR
DECREASE FROM 2016 TO 2018
DECREASE FROM 2016 TO 2018
ROLLING 12 MONTH TRIFR(TOTAL RECORDABLE INJURY FREQUENCY RATE)
ROLLING 12 MONTH LTIFR(LOST TIME INJURY FREQUENCY RATE)
Jun 16 Dec 16 Jun 17 Dec 17 May 18
No
of T
RIs
per 2
00
00
0 m
an-h
ours
0
2
4
6
8
10
Jun 16 Dec 16 Jun 17 Dec 17 May 18
No
of LT
Irsquos p
er 2
00
00
0 m
an-h
ours
0
1
2
31Enabled PeopleRavensdown Stakeholder Review 2018
STAFF TURNOVER
DIVERSITY TRAINING SPEND
LIVING WAGE
A drive to deliver personalised structured and focussed training programmes is now supported by a new Learning Management System We can ensure staff are fully able to do their jobs for the benefit of our stakeholders and can develop our people for future opportunities
Ravensdown will continue to monitor the living wage as it develops and ensure all permanent staff are paid at or above the NZ living wage
FEMALE MALE
31 69
When it comes to gender mix the focus is on active monitoring training to tackle conscious and unconscious bias and recruiting the best person for the role
PERMANENT EMPLOYEES ARE PAID AT OR ABOVE THE NZ LIVING WAGE100
$800kSPENT ON TARGETED TRAINING AND DEVELOPMENT 201718
(201617 $1M SPENT ON TRAINING AND DEVELOPMENT)
201718(201617 8)11
Average turnover for 5 years is 88
Our stakeholders can be confident that the knowledge advice and service they receive is from stable engaged staff ensuring consistency of service and knowledge
GENDER
AGE
lt40 40-59 gt590
10
20
30
40
50
60
32 Enabled PeopleRavensdown Stakeholder Review 2018
CASE
STU
DY
To view video please visitravensdownconzintegratedreporting
While Ravensdownrsquos advanced technology often takes the limelight itrsquos Ravensdown people who are driving smarter farming every day
Few realise Ravensdown has the largest number of Certified Nutrient Management Advisors in New Zealand
This is no accident ndash rather a carefully designed plan to attract the very best graduates and enable them through training clear career pathways and stewardship in the field
At the Ravensdown store in Tirau 24-year-old Taylor Bailey is an impressive example of how the Ravensdown Development Programme is enabling success for a new generation of agri managers Coming from a well-known dairy farming family in Mahoe Taranaki farming is very much in Taylorrsquos blood Like many of our graduates Taylor came from Massey University where she completed a Bachelor of Agri Commerce ndash majoring in farm management
Soon after Taylor was invited to join the Ravensdown Development Programme and spent eight months in Christchurch where she studied Fert 101 Animal Health and Agronomy Recently shersquos completed the intensive Advanced Certified Nutrient Management Course through the New Zealand Fertiliser Association
Smart farming is hitting the ground running
and Massey University The final part was completing her farmer reports to become a Certified Nutrient Advisor
At this young age the achievement is impressive but Taylor is by no means alone The entire focus of the Ravensdown Development Programme scheme is to produce a well-prepared and enabled future generation of on-farm advisors who can deliver first-rate knowledge on fertiliser animal health and agronomy from the get go
Taylor knows todayrsquos farmers are expecting far more and Ravensdown is responding ldquoCustomers are definitely expecting more of advisors Weve got a wide range of products and services that we provide so we need to be definitely well-skilled in those areasrdquo says Taylor
But as any farmer will testify you canrsquot learn everything from a book so Taylor meets farmers attends local discussion groups and keeps up to date on the latest environmental issues
ldquoWere no longer just a fert rep these days Were also giving advice and recommendations around agri-chemicals
seed products and animal health Theres a lot more environmental scrutiny on farmers so we need to be up with regulations specifically with the fertiliser side of thingshelliprdquo
Always driven Taylor also enjoys the support she gets from her North Island team and the expert agronomists and animal health technical managers who give her the extra confidence and motivation to always do more for her clients
Of course this notion of a well-educated and empowered new generation is not without economic value ldquo It definitely benefits shareholders People are coming into jobs up to speed and with a greater understanding of the whole farm systemrdquo says Taylor
Being part of the new generation that will drive change and smarter farming is something Taylor relishes She also has a few changes shelsquod like to see
It would be great to see farm owners involving employees in the decision-making processes they face such as meetings to discuss their seasonal fertiliser plans Sharing knowledge is a really powerful thing and in turn will result in a more skilled industry
WErsquoRE NO LONGER JUST A FERT REP THESE DAYS
33Enabled PeopleRavensdown Stakeholder Review 2018
Game changing science
Science and research are the reasons why Ravensdown is seen as a nutrient efficiency specialist Our investment in RampD and partnerships with universities mean ideas
with game-changing potential can be explored But it is our field-based team and the customers who trust their advice that take the ideas and turn them into a better reality
Description
Value
Collaboration
Status
Future expectation
Treats dairy effluent ndash enabling water recycling and increased effluent storage capability
The technology produces lower volumes of effluent enabling enhanced utility of storage and use Significant volumes of water are available for recycling
Lincoln University
Public announcement of pilot project was made on 3 May 2018
Canterbury is the first region for ClearTechreg release followed by the major dairy regions
Remote sensing of the nutrient status of soils
Fast and efficient method to produce layers of data from a single flight including soil fertility vegetation type and a digital surface map at a square-meter level
Massey University
AgResearch
We are at the end of year 5 of the seven-year programme Project extension to cover North Canterbury and Southland means 90 percent coverage for New Zealand hill country
Commercial delivery of current and emerging scanning technologies
AIR SCANreg
34 ScienceRavensdown Stakeholder Review 2018
Science
Description
Value
Collaboration
Status
Future expectation
Models phosphorus and sediment losses at farm and catchment scale
The model allows the identification and materiality of farm nutrient and sediment critical source areas and the efficacy of mitigations
Victoria University of Wellington
Undergoing field verification In development end of this year
Expect to be used mainly by Ravensdown Environmental consultants in catchment studies in collaboration with Beef and Lamb and regional councils
Models nutrient balances including nitrogen loss estimates at a farm scale
Models farm system nutrient cycling and the consequential nutrient losses Focus on outputs maintains farming flexibility and innovation This world-class model allows farm system scenarios to be compared to a baseline
AgResearch
Plant amp Food
Landcare Research
Overseer Limited
Widespread adoption with ongoing upgrades
Expect to see an increased uptake nationally as farm systems changes are required to comply with emerging regulations on nutrient losses
Description Enables trust through evidence ndash fertiliser released at the right place at the right rate
Value Technology-enabled aircraft allow fertiliser plans to be accurately delivered by electronic instruction Farmers can trust their fertiliser investment is applied as intended with proof of release records available
Status 4 Planes in operation
Future expectation
6 capable aircraft by May 2019
Ravensdown has an ownership interest
reg
35ScienceRavensdown Stakeholder Review 2018
WE CANNOT FARM LIKE WE USED TO IN THE PAST SO OUR SYSTEM NEEDS TO BE MORE PRECISE MORE ENVIRONMENT FRIENDLY
36 ScienceRavensdown Stakeholder Review 2018
ClearTechreg is just such a breakthrough Developed in partnership with Professors Keith Cameron and Hong Di of Lincoln University ClearTechreg is an effluent treatment process that slashes the use of fresh water in dairy farming
ClearTechreg allows us to clarify effluent at the dairy shed to produce water clean enough for recyclingrdquo explains Professor Cameron ldquoItrsquos then used for washing the yard where the cows come in for milking The technology uses a coagulant often used in treating drinking water and itrsquos a very similar process The coagulant allows the little particles of soil and dung in the effluent to coalesce into larger particles which then have enough weight to sink to the bottom of a tank This means the top becomes clear enough to recycle and wash down the yardrdquo
The potential savings in water use and reduction in environmental impact are huge says Professor Cameron ldquoUsing the backing gate where the cows are waiting to go in for milking on Lincoln Universityrsquos dairy farm where we milk 555 cows we can cycle enough water every day to wash the yard completely Thatrsquos around 20000 litres recycled a day Scale that up nationwide
and we could save around 42 billion litres of water annually Thatrsquos a big numberrdquo
Making better use of water resources is not the only advantage of ClearTechreg Professor Hong Di emphasises the benefits across the board representing the sort of leap agriculture has to take to meet societyrsquos growing expectations ldquoWe cannot farm like we used to in the past so our systems need to be more precise more environmentally friendly Consumers are demanding quality food and to know that it has been produced in environmentally friendly sustainable ways The sort of technology that wersquore talking about with ClearTechreg thatrsquos a step change As well as potentially saving so much water each year you also reduce E coli leaching and phosphorus ClearTechreg shows how science can help Ravensdown and its shareholders respond and succeedrdquo
Partnerships with scientists like Keith Cameron and Hong Di are only going to be more important in the future and the bonds closer ldquoAs well as the research and development of new technologies therersquos also capability buildingrdquo says Professor Cameron ldquoIn that we train a lot of the farmers of the future at Lincoln University We also train students who go on to be
CASE
STU
DY
employees of Ravensdown A very good example is the creation of the environmental group at Ravensdown who support farmers to develop environmental plans and nutrient budgets A number of those new staff have come through training at Lincoln Universityrdquo
The search for game-changing innovations like ClearTechreg has become more determined than ever as expectations of Ravensdown and scientists themselves increase Something Professor Cameron is well aware of ldquoI think society is expecting more from scientists There are growing concerns about the environment and finding solutions to those environmental problems requires good robust science Itrsquos also why wersquore seeing greater links between research and industry to ensure that the science that gets done in the lab doesnrsquot just produce a paper thatrsquos published in an international journal it actually produces a technology that flows from the laboratory to the farm The linkage between ourselves Ravensdown and Ravensdown shareholders shows this perfectly where the investment in science creates new technologies new systems and new methods that take everyone forwardrdquo
The new technologies Ravensdown provides to shareholders often have their roots in the laboratory And sometimes itrsquos not about a new product or digital advance so much as a smarter way of doing things
Scientific breakthrough set to transform dairy effluent
To view video please visitravensdownconzintegratedreporting
37ScienceRavensdown Stakeholder Review 2018
We are committed to being at the forefront of where the physical world of farming meets the digital world Use of farm mapping software enables customers to farm smarter and accurately Nutrient management crop and livestock production all benefit from improved record keeping and performance analytics We are focussed heavily on increasing the number of customers using mapping technology and are investing in RampD to increase the range of services this software can accurately provide
Maps provide farmers oversight of their whole farm at a glance Embedded throughout the map are the records of what has been applied in detail and what the options are to improve productivity The increasing demand on farmers for managing the environment requires better record keeping and transparency Developments in automation can reduce the amount of time the farmer spends behind a desk enabling more time on the farm We believe our customers own their information and have designed HawkEyereg to enable greater collaboration with other industry partners
MAPPING TECHNOLOGY
Use of mapping technology to manage efficient use of nutrients and keep records of paddock activity
CUSTOMERS ACTIVELY USING SMART MAPS HAWKEYE DURING THE YEAR2682
Technology is a key driving force behind sector-wide improvement It opens up new opportunities new ways to track progress make decisions demonstrate performance
and make connections with end consumers Our team uses some amazing tools to enhance the service they provide and the tool ndash and the person using it ndash cannot stand still
Technology Enabling smarter farming
38 Technologies and ServicesRavensdown Stakeholder Review 2018
Technologies and Services
HawkEye is map-based software that helps farmers make smarter decisions for better farm and environmental outcomes
BENEFITS FOR FARMERS
Improved nutrient amp feed decisions
Reduced office time
Managing environmental impacts
Increased productivity
More time to farm
Licence to operate
BENEFITS FOR RAVENSDOWN
Customer collaboration
Data automation
Useful tools for all farmers
Valuable discussions
More time to add value
Stronger relationships
THE IMMEDIATE PROCESS
Support Ravensdowns core business - Nutrient pasture and crop management environmental footprint
Easier collaboration between customer and Ravensdown - Enabling our staff to deliver
Providing excellent service with efficiency - Automation of ordering spreading and online data gathering
BY PROVIDING
Farm mapping
Nutrient planning and forecasting
Pasture performance management
Product ordering and spreading
In-field tools
Test results and agronomy plan visualisation
Digital record keeping and reporting
Nutrient compliance management amp reporting
Spreading proof of placement
Farm feature amp hazards
Sharing and collaboration
Personalised support
INSIGHT TO ACTION
Coming soon
39Technologies and ServicesRavensdown Stakeholder Review 2018
USE OF AGRONOMY PLANS FOR EFFICIENT USE OF NUTRIENTS AGROCHEMICALS AND SEED
PROOF OF PLACEMENT
This enables our customers to apply the right amount of fertiliser (nutrient) Published agronomy plans are a measure of how many of our customers are using our recommendations
In addition the agronomy plans include the right agrochemical recommendation ensuring the best product and application is chosen for the health of the crop or pasture livestock and environment
All of this detail is recorded and traceable enabling a stronger story to be developed about the farm and the produce grown on it
Ravensdown takes soil test measurements and makes recommendations to farmers about where and what amount of nutrient should be applied
This forms the basis for an agronomy plan which can be produced by Ravensdown We expect this number to increase as farmers become more aware of the need for tighter control over their nutrient application
The use of GPS-enabled spreading technology enables us to measure how effectively we are recording and tracking nutrient application We aim to increase the total traceability of nutrients applied over time By recording spreading in both aircraft and groundspreading trucks we are able to capture data not only of Ravensdown fertiliser that has been applied but to provide better transparency for all users of our spreading technology This benefits all New Zealand farmers
Recently we signed an agreement with TracMap New Zealandrsquos largest provider of spreading technologies enabling us to capture a large proportion of total fertiliser tonnes spread accurately as well as agrochemical spray history Variable rate application is now possible through our investment in our Primary Growth Partnership ldquoPioneering to Precisionrdquo in hill country as well as ground spreading meaning the right product can be applied at the right rate in the right place What percentage of total tonnes applied has been applied at a variable rate will be a key benchmark indicator for us moving forward
245739RAVENSDOWN FERTILISER TONNES CAPTURED BY GPS-ENABLED PROOF OF PLACEMENT TECHNOLOGY
CUSTOMERS PERFORMED SOIL TESTS ON THEIR FARMS6448
TESTING TO IMPROVE FARM PERFORMANCE
8362
46
PUBLISHED AGRONOMY PLANS
OF CUSTOMERS HAVE BEEN PROVIDED AGRONOMY PLANS
40 Technologies and ServicesRavensdown Stakeholder Review 2018
A perfect example is the work we do with arable farmer Eric Watson of Wakanui in mid Canterbury
Eric is the Guinness World Record holder for wheat production per hectare a title he has won more than once Part of the credit comes down to the way he works with Ravensdown including his local Senior Agri Manager Dan Copland Danrsquos worked with Eric and his wife Maxine for over four years ldquoIts really something Im passionate about getting crop nutrition rightrdquo says Dan ldquoEspecially with the precision nutrient management siderdquo
The precision Eric and Dan apply to crop nutrition and soil management certainly is impressive aided by the Ravensdown technology deployed on Ericrsquos mid Canterbury land Comprehensive soil testing and smart mapping gauge the precise nutrition needs of every paddock It shows not just which paddocks require fertilising but exactly what is required and where avoiding over-application Itrsquos smart but the pace of change with accompanying expectations is fast ldquoIts very rapid developmentrdquo says Eric ldquoI think the shareholders do expect more from their fertiliser company including spreading technologyrdquo
CASE
STU
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Helping meet those growing expectations is our newest precision agriculture tool HawkEyereg This integrated mapping and compliance tool offers even more accuracy in measuring whatrsquos needed for optimum soil health and yield further reducing environmental impacts ldquoHawkEyereg is a decision support tool it can help with farm recording it can help with precision placementrdquo advises Dan ldquoIrsquove been with Ravensdown eight years and technology-wise itrsquos definitely come on leaps and boundsrdquo HawkEyersquos power comes from using three perspectives of pasture production imagery from the air nutrient input and pasture quantity on the ground and diagnostic status of the soil And itrsquos being made available for any farmer to use not just Ravensdown shareholders
Inevitably as technology improves so does the amount of data generated lsquoBig datarsquo as itrsquos known offers a world of possibilities but only when it can be applied in practical ways Bryan Inch our General Manager for Customer Relationships understands the risks of drowning in a sea of data ldquoTherersquos already plenty of information being captured and that will only increase in the futurerdquo says Bryan ldquoSensors on irrigators farm gates spreading trucks and
silos complement wearable technology on animals soil tests and aerial pasture scanning Itrsquos making sense of what those sensors say that matters turning data into insightful decisionsrdquo Thatrsquos why all Ravensdown technology comes with dedicated support from technical experts and field-based Agri Managers
Back on Ericrsquos farm technology has helped do more with less to the benefit of the environment and the balance sheet ldquoI think Ravensdown technology has a big role to play in helping New Zealand reduce the impact of nutrientsrdquo says Eric ldquoIt can show you shouldnt be putting so much fertiliser on here and in some cases that more needs to go on there Crops will grow better and if youre wasting nutrients youre wasting moneyrdquo
Itrsquos not just shareholders who are expecting more either something Eric is aware of ldquoI think that societys expecting more from farmers with cleaner waterways and swimmable rivers so technology will certainly have a part to play in that Theres a big need for farming to keep improving and thats what the public wants to seerdquo
As expectations grow Ravensdown has responded by developing new technologies that let us do more for our farmer shareholders
The Canterbury wheat that beat the world
To view video please visitravensdownconzintegratedreporting
THERES A BIG NEED FOR FARMING TO KEEP IMPROVING BECAUSE THATS WHAT THE PUBLIC WANTS TO SEE
41Technologies and ServicesRavensdown Stakeholder Review 2018
Employees
GovernanceRavensdownrsquos governance structure is set up to promote accountability and to
support its ability to create value in the short medium and long term It provides insight on strategy implementation and direction while supporting ethical
compliant behaviour throughout the business
42 GovernanceRavensdown Stakeholder Review 2018
Governance
Ethics
The Board of Directors has developed a Code of Business Conduct and Ethics to give effect to Ravensdownrsquos core values and to guide all employees and directors in our relationships with our stakeholders Key parts of this code include
Company Values
Our decisions and personal behaviour will at all times be consistent with our core values of
Successful co-operative ndash We put the customer at the centre of everything we do
Empowered people ndash We choose the best people keep them safe and enable them to do their best
Enduring relationships ndash We develop long-term relationships based on integrity and trust
Environmental leadership ndash We strive to lead in the field of sustainability
Driving Innovation ndash We drive the business forward by finding better solutions
These values mean that we will
Act honestly and fairly with due skill care and diligence in the interests of all of our stakeholders
Demonstrate respect for key moral principles including diversity individual rights equality and dignity
Value personal and professional integrity trustworthiness and competence
Fraud Policy
Ravensdown has a philosophy of ldquozero tolerancerdquo towards fraud both inside and outside of the company We value the integrity of our staff and recognise that they have a key role to play in the prevention detection and reporting of fraud We therefore ask them to be vigilant at all times and to report any concerns they may have at the earliest opportunity We are committed to creating and maintaining an honest open and well-intentioned working environment where people are confident to raise their concerns without fear of reprisal on a confidential basis All reported cases of fraud will be investigated
Conflict of interestRelated party transactions
Like most co-operative companies Ravensdown Limited has frequent transactions with its farming directors in the ordinary course of business All transactions are conducted on commercial terms
A Conflict of Interest Policy ensures that any real or perceived conflicts related to staff members are managed at armrsquos length
Whistle-Blowing Policy
Ravensdown is committed to providing a transparent accountable organisation and staff are encouraged to have the responsibility to report any known or suspected wrongdoing within the company Employees are encouraged to report this to their managers or directly to the CEO A 247 independent anonymous Ethics Hotline is also available where confidential information can be reported Ravensdown is committed to the protection of genuine whistle-blowers against action taken in reprisal for the making of protected disclosures
Risk Identification and Management
The company has a comprehensive risk management framework to identify assess and monitor new and existing risks Annual risk updates are performed and risk improvement plans created and acted on The Chief Executive Officer and the leadership team are required to report to the Board and Audit amp Risk Committee on high risks affecting the business and to develop strategies to mitigate these risks Additionally management is responsible for ensuring an appropriate insurance programme is in place and reviewed annually
TOP RISKS
Risk Response
Failure to embed a culture systems and processes to prevent or appropriately respond to health safety or wellbeing dangers or incidents
We have systems and processes in place to continuously track protect and take proactive actions to manage our peoplersquos health safety and wellbeing and to ensure we embed a culture which puts safety first and gives meaning and purpose for our people
Supply of key fertiliser inputs interrupted
We have enduring relationships with long-term suppliers of our key fertiliser inputs which we continue to assess and manage to ensure we can meet supply commitments to our customers
Inability to deter or recover from cyber security risks
We have robust systems and software in place to detect protect and recover from cyber security threats
Evolving government priorities affecting our industry
We have regular and meaningful engagement with various levels of government to ensure we can have proactive involvement in the legislative and regulatory changes relevant to our business
Significant Biosecurity incident affecting us or our industry
We have an MPI-approved system which ranks the majority of our imported products as a low risk through annual inspection of suppliers cleanliness of vessels sampling of products and container inspections
Losing social licence to operate We work to ensure positive and genuine engagement with all our key stakeholders and transparently report on our operational compliance good community relationships and commitment to sustainability and improvement
43GovernanceRavensdown Stakeholder Review 2018
Leading usforward
1 2 3 4 5
John runs a 22000 stock unit sheep and beef breeding and finishing operation has been on the Board since 2004 and has been Chair since February 2014 As well as running a legal practice in Marton John spent many years as a director of RACE Incorporated and of a number of farming and agricultural companies in NZ and overseas
John Henderson LLB Chair
1
Scott owns and runs a large hill country sheep and beef station at Ohura in the Central North Island and has been on the Board since 2006 Scott is a member of the NZ Institute of Directors and holds a certificate in company direction He has completed a number of governance courses and continues to prioritise professional development
Scott Gower2
TH
E B
OA
RD
44 Board and Leadership Ravensdown Stakeholder Review 2018
Board and Leadership
6 7 8 9 10
Jason is CFO of NZ Steel and a Fellow of Chartered Accountants Australia and New Zealand and has been on the Board since 2014 He is currently Chairman of TNX Limited and former Chair of the Audit Committees for Taranaki Investments Management Limited and LIC He was the former CFO of large listed and unlisted companies such as EROAD Auckland Airport PGG Wrightsons and Fonterra Ingredients
Jason Dale B Com FCA
10
Stuart farms 330ha west of Christchurch growing arable crops seed potatoes and finishing lambs and has been on the Board since 2006 and Deputy Chair since 2014 Stuart is a Nuffield Scholar and has had a number of governance roles in the industry good sector as well as not-for-profit organisations
Stuart Wright B Ag Com Deputy Chair
9
Tony runs the family dairy farming business and has been on the Board since 2004 Tony has been involved in governance at a local and national level particularly in the dairy sector for 20-plus years He was a director of the NZ Dairy Board and Kiwi Dairy Co-op before the formation of Fonterra
Tony is a Nuffield Scholar and a Chartered Fellow of the IoD
Tony Reilly B Ag Com
3
Bruce farms an 8000 stock unit cattle and sheep farm north of Napier and has been on the Board since 2015 Bruce holds a wide range of governance positions particularly in the science and environmental areas He previously spent six years on the Federated Farmers Board and was National President from 2011 to 2014
Bruce WillsB Ag Com
4
Through the companies Alpine Fresh Ltd and ViBERi NZ Ltd Tony grows for the arable vegetable and berryfruit sectors over 700 ha He has been on the Board since 2006
Currently Tony is a director of several local companies is the Chair of NZGAP and Vice-President of Horticulture NZ
Tony Howey B Ag Com
5
Kate owns a 245ha dairy farm in Dargaville and has been on the Board since 2014 Kate is also Chair of Delta Produce Co-operative Ltd and is a ministerial-appointed Council member of the Open Polytechnic of New Zealand
Kate is a Member of the IoD and has done the Company Directors Certificate as well as the Fonterra Governance Development Programme
Kate Alexander Dip Ag bus Mgmt
6
Glen is an Auckland-based entrepreneur who has been on the Board since 2007 Glen was a founding director of the Warehouse Group and was a board member there for 11 years He currently has directorships of 20 private companies across agriculture property retail and tourism sectors Glens agricultural investments include dairy beef avocado kiwifruit mushroom forestry and aquaculture
Glen Inger7
Peter owns a 190ha dairy farm located at Northope and has farming interests in Lochiel and Lorneville and has been on the Board since 2013 Peter is an Agribusiness Regional Manager for a prominent bank and has been through the Fonterra Governance Development Programme
Peter MoynihanB Ag Sc
8
45Board and Leadership Ravensdown Stakeholder Review 2018
Actions louder than words
As a leadership team we see our role as maintaining a positive culture at Ravensdown while ensuring the organisation remains agile as it faces multiple opportunities and challenges
Knowing that continual consensus rarely leads to good decision-making we hold each other to account and exchange ideas freely and honestly
Because wersquore often challenging the traditional way of doing things we will debate and offer alternative points of view
Greg CampbellChief Executive Officer
Bryan InchGeneral Manager Customer Relationships
Sean ConnollyChief Financial Officer
Mark McAtamneyChief Information Officer
LEA
DE
RSH
IP T
EA
M
46 Board and Leadership Ravensdown Stakeholder Review 2018
We seek alternative perspectives from outside the team and listen to all employees within the company throughout the year
We are here to deliver on strategic goals agreed with the Board This involves looking ahead and keeping an eye on the detail of the day-to-day
The safety and wellbeing of our team is paramount and we continue to ensure each and every employee shares this belief so they can act on it
Stephen EspositoGeneral Manager Operations
Mike WhittyGeneral Manager Supply Chain
Mike Manning General Manager Innovation and Strategy
Katrina Benedetti ForastieriGeneral Manager Culture and People
47Board and Leadership Ravensdown Stakeholder Review 2018
KE
Y
Ravensdown-owned storesRavensdown consignment storesRavensdown manufacturing Aerowork
Ravensdown aglime quarriesLime processing plantDOING MORE
Our team members are proud to be part of the community and are doing their bit for many worthy causes throughout the country
Dargaville
Pukekohe
Morrinsville
Te Awamutu
Okato
Kakaramea
Feilding
HimitangiRongotea
Masterton
Manunui
Kerepehi
Te Puke
Tirau
Supreme
Taupo
Pio Pio Broadlands
Gisborne
Wairoa
Raetihi
New Plymouth
Stratford
AuroaWaverley
TaihapeWhanganui
Rata
Severn StreetNapier Works
Waipukurau
Dannevirke
MangatainokaKoputaroa
MataGreenleaf
Te Pahu
Western Bays
Te Teko
Featherston
Taumaranui
Waharoa
Normanby
TakakaNgarua
Marlborough
NelsonBlenheim
Culverden CheviotHokitika
Stillwater
MethvenRakaia
Fairlie
Seadown
GeraldineHinds
AshburtonSouthbridge
DunsandelLeeston
Christchurch Works
White RockAmberley
Mayfield
Darfield
Rangiora
Kurow Waimate
Cromwell RanfurlyOturehua
Waikouaiti
DiptonNightcapsOtautau
Isla Bank
BluffTitiroa
Woodlands EdendaleAB Lime
WintonMcNab
Clinton
Balfour
Mossburn
Heriot
Outram
LawrenceClydevale
MiltonBalclutha
Dunedin WorksLumsden
Te Kuiti
North Oamaru
Enabling smarter farming throughout New Zealand
Registered office292 Main South Road Hornby Christchurch 8042 NZ0800 100 123ravensdownconz
Lets expect more together Give us your feedback on this website so we can improve
Connect with us facebookcomRavensdown linkedincomcompanyravensdown twittercomRavensdownNZ ravensdownconzintegratedreporting
insightcreativeconz
RA
V026
EXPECT MORE TO COME gt
ravensdownconz
CASE
STU
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Producing quality food for humans or livestock demands quality inputs And thatrsquos the driving passion of Ravensdown Procurement Manager Chad Gillespie
Chadrsquos been with us for more than six years on a mission to deliver consistent ndash and ever-improving ndash product quality ldquoIt really starts with understanding the customer needs and then selecting the best product suppliersrdquo advises Chad ldquoSo wersquove worked hard on developing a clear evaluation criteria Then itrsquos important to keep monitoring and providing feedback including at least two face-to-face meetings a yearrdquo
With suppliers located around the globe Chad and his team travel frequently But proper oversight is essential when products have long journeys to market ldquoA typical example is ureardquo says Chad ldquoIt comes from Saudi Arabia where it goes to a port store facility Well send a vessel to get loaded then it takes around 30 days to transit to New Zealand but the journey is far from over When it arrives it typically discharges into three to five port stores Itrsquos put into hoppers using the ships cranes then onto trucks and sent to stores From there it may be bagged up blended coated or loaded as a straight product onto another truck and taken to farm Or it could go to another market store before being sent out onto farmrdquo
Maintaining product quality during all this is a constant challenge ldquoUntil now monitoring at sea has mostly been confined to checking
WErsquoRE ALL ABOUT PRECISION AGRICULTURE AND THAT DEMANDS CONSISTENT QUALITY
sailing progress via GPSrdquo says Chad ldquoBut soon well be installing data loggers in shipsrsquo holds recording things like temperature and humidity during transit
ldquoWhen product is handled its all about retaining the physical characteristics and not introducing any contaminantsrdquo he adds ldquoOur logistics and stores people are focussed on providing the best storage and handling to minimise crushing of granules and to ensure no external moisture is introduced Stock rotation is also important Urea is a very challenging product that can take in and expel moisture easilyrdquo
Product characteristics arenrsquot the only challenges facing Chadrsquos team More is expected across the board ldquoFarmers always expect that the product will actually do its job But I think more recently theres an expectation that well develop solutions to help with their environmental challengesrdquo he says ldquoOne of our values is putting the customer at the centre of everything we do We also have some pretty clear priorities including our focus on product quality In itself it will help farmers with environmental challenges Wersquore all about precision agriculture and that demands consistent qualityrdquo That precision helps farmers get optimal yield with lower inputs helping meet consumer expectations of quality food
produced with lower environmental impact Our N-Protectreg coated urea can help to lower environmental impact
Another challenge one frequently in the public eye is biosecurity ldquoMinimising biosecurity risk has been a priority in Ravensdown for over six years nowrdquo says Chad ldquoWith time and effort weve developed a very robust system in terms of fertiliser importation involving supplier audits every yearrdquo
More collaboration and engagement also figure in Chadrsquos quality quest ldquoTo improve product quality we need suppliers on-side as well as neighbours the wider community local authorities and most importantly our peoplerdquo
Elsewhere its about more direct control One example being Ravensdown Shipping Services ldquoOur shipping joint venture helps source efficient vessels that are fit for purpose So we can be sure theyrsquore reliable they turn up on time and most importantly theyre cleanrdquo
Collaborative relationships empower our people and suppliers to be open and pay greater attention to detail At Ravensdown ensuring the highest product quality means more is expected of our people than ever before Itrsquos a challenge theyrsquore more than up to
The many challenges of delivering a quality product
To view video please visitravensdownconzintegratedreporting
29Quality Agri-ProductsRavensdown Stakeholder Review 2018
43
53
REPORTED HAZARDS AND INCIDENTS ASSESSEDINVESTIGATED WITHIN 48 HOURS
CORRECTIVE ACTIONS TO MANAGE HAZARDS AND INCIDENTS COMPLETED ON TIME (ON OR BEFORE THEIR DUE DATE)
We have set two key performance measures to ensure that we manage our hazards and incidents in a timely manner These measures have been chosen because they build trust in the system Timely assessment and management encourages people to report issues as they know they will be promptly addressed
The jump towards our 2019 target is expected because of changes made to the ways in which incidents are reported and escalated up through management levels Data on overdue hazard assessments will also be available
Corrective actions are determined to manage hazards and incidents to protect people from harm Corrective actions were taken in the majority of cases ndash often this was done immediately without the need to raise a formal corrective action All actions relating to serious hazards or incidents will be completed on time
HAZARD AND INCIDENT MANAGEMENT
TARGET 2019
TARGET 2019
201718
201718
gt90
gt90
1234
REPORT
HAZARD AND INCIDENTS 4 STEP APPROACH
ASSESS THEIR RISK
IMPLEMENT CORRECTIVE PREVENTATIVE ACTIONS
CHECK ACTIONS ARE EFFECTIVE
Reporting 201617 201718
LTI 3 8Medical Treatment 33 33
Restricted Duty 1 2First Aid 18 36
Property damage 85 88Close Calls 80 88Hazards 90 104
A broad strategy is in place intended to manage risks to health and safety of our people and others
For this report we include metrics on proactive hazard management incident reporting and corrective action
HEALTH SAFETY AND WELLBEING
People with ambition for better
Over 642 employees and many more contractors make up a powerful extended team Collective wisdom is put to a common purpose New insights are built every day But enabling people takes constant focus and a positive safety oriented culture
30 Enabled PeopleRavensdown Stakeholder Review 2018
Enabled People
Lost time amp recorded injury frequency rates
At Ravensdown we genuinely care about the safety and wellbeing of our people and our extended family throughout the community
Rolling 12 monthly LTIFR is a calculation used to measure the average number of lost-time injuries (those injuries that are serious enough to require time off work) over the past 12 months The average has decreased from 148 to 123 representing a 162 decrease
This is because of a more proactive approach to identifying and managing hazards and encouraging reporting of incidents and close calls so that they can be investigated to prevent a recurrence and subsequent injury
Rolling 12 monthly TRIFR is a calculation used to measure the average number of recordable injuries (those injuries that are serious enough to require medical attention or more) over the past 12 months The average has been increasing from June 17 as a result of an increase in the number of recordable injuries being reported The majority of these injuries have been minor injuries that may not previously have been recorded
Reporting all incidents (injury and close calls non-injury) is an important part of our strategy as it allows us to work together to investigate and implement measures to prevent a recurrence
85162
LTIFR
TRIFR
DECREASE FROM 2016 TO 2018
DECREASE FROM 2016 TO 2018
ROLLING 12 MONTH TRIFR(TOTAL RECORDABLE INJURY FREQUENCY RATE)
ROLLING 12 MONTH LTIFR(LOST TIME INJURY FREQUENCY RATE)
Jun 16 Dec 16 Jun 17 Dec 17 May 18
No
of T
RIs
per 2
00
00
0 m
an-h
ours
0
2
4
6
8
10
Jun 16 Dec 16 Jun 17 Dec 17 May 18
No
of LT
Irsquos p
er 2
00
00
0 m
an-h
ours
0
1
2
31Enabled PeopleRavensdown Stakeholder Review 2018
STAFF TURNOVER
DIVERSITY TRAINING SPEND
LIVING WAGE
A drive to deliver personalised structured and focussed training programmes is now supported by a new Learning Management System We can ensure staff are fully able to do their jobs for the benefit of our stakeholders and can develop our people for future opportunities
Ravensdown will continue to monitor the living wage as it develops and ensure all permanent staff are paid at or above the NZ living wage
FEMALE MALE
31 69
When it comes to gender mix the focus is on active monitoring training to tackle conscious and unconscious bias and recruiting the best person for the role
PERMANENT EMPLOYEES ARE PAID AT OR ABOVE THE NZ LIVING WAGE100
$800kSPENT ON TARGETED TRAINING AND DEVELOPMENT 201718
(201617 $1M SPENT ON TRAINING AND DEVELOPMENT)
201718(201617 8)11
Average turnover for 5 years is 88
Our stakeholders can be confident that the knowledge advice and service they receive is from stable engaged staff ensuring consistency of service and knowledge
GENDER
AGE
lt40 40-59 gt590
10
20
30
40
50
60
32 Enabled PeopleRavensdown Stakeholder Review 2018
CASE
STU
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To view video please visitravensdownconzintegratedreporting
While Ravensdownrsquos advanced technology often takes the limelight itrsquos Ravensdown people who are driving smarter farming every day
Few realise Ravensdown has the largest number of Certified Nutrient Management Advisors in New Zealand
This is no accident ndash rather a carefully designed plan to attract the very best graduates and enable them through training clear career pathways and stewardship in the field
At the Ravensdown store in Tirau 24-year-old Taylor Bailey is an impressive example of how the Ravensdown Development Programme is enabling success for a new generation of agri managers Coming from a well-known dairy farming family in Mahoe Taranaki farming is very much in Taylorrsquos blood Like many of our graduates Taylor came from Massey University where she completed a Bachelor of Agri Commerce ndash majoring in farm management
Soon after Taylor was invited to join the Ravensdown Development Programme and spent eight months in Christchurch where she studied Fert 101 Animal Health and Agronomy Recently shersquos completed the intensive Advanced Certified Nutrient Management Course through the New Zealand Fertiliser Association
Smart farming is hitting the ground running
and Massey University The final part was completing her farmer reports to become a Certified Nutrient Advisor
At this young age the achievement is impressive but Taylor is by no means alone The entire focus of the Ravensdown Development Programme scheme is to produce a well-prepared and enabled future generation of on-farm advisors who can deliver first-rate knowledge on fertiliser animal health and agronomy from the get go
Taylor knows todayrsquos farmers are expecting far more and Ravensdown is responding ldquoCustomers are definitely expecting more of advisors Weve got a wide range of products and services that we provide so we need to be definitely well-skilled in those areasrdquo says Taylor
But as any farmer will testify you canrsquot learn everything from a book so Taylor meets farmers attends local discussion groups and keeps up to date on the latest environmental issues
ldquoWere no longer just a fert rep these days Were also giving advice and recommendations around agri-chemicals
seed products and animal health Theres a lot more environmental scrutiny on farmers so we need to be up with regulations specifically with the fertiliser side of thingshelliprdquo
Always driven Taylor also enjoys the support she gets from her North Island team and the expert agronomists and animal health technical managers who give her the extra confidence and motivation to always do more for her clients
Of course this notion of a well-educated and empowered new generation is not without economic value ldquo It definitely benefits shareholders People are coming into jobs up to speed and with a greater understanding of the whole farm systemrdquo says Taylor
Being part of the new generation that will drive change and smarter farming is something Taylor relishes She also has a few changes shelsquod like to see
It would be great to see farm owners involving employees in the decision-making processes they face such as meetings to discuss their seasonal fertiliser plans Sharing knowledge is a really powerful thing and in turn will result in a more skilled industry
WErsquoRE NO LONGER JUST A FERT REP THESE DAYS
33Enabled PeopleRavensdown Stakeholder Review 2018
Game changing science
Science and research are the reasons why Ravensdown is seen as a nutrient efficiency specialist Our investment in RampD and partnerships with universities mean ideas
with game-changing potential can be explored But it is our field-based team and the customers who trust their advice that take the ideas and turn them into a better reality
Description
Value
Collaboration
Status
Future expectation
Treats dairy effluent ndash enabling water recycling and increased effluent storage capability
The technology produces lower volumes of effluent enabling enhanced utility of storage and use Significant volumes of water are available for recycling
Lincoln University
Public announcement of pilot project was made on 3 May 2018
Canterbury is the first region for ClearTechreg release followed by the major dairy regions
Remote sensing of the nutrient status of soils
Fast and efficient method to produce layers of data from a single flight including soil fertility vegetation type and a digital surface map at a square-meter level
Massey University
AgResearch
We are at the end of year 5 of the seven-year programme Project extension to cover North Canterbury and Southland means 90 percent coverage for New Zealand hill country
Commercial delivery of current and emerging scanning technologies
AIR SCANreg
34 ScienceRavensdown Stakeholder Review 2018
Science
Description
Value
Collaboration
Status
Future expectation
Models phosphorus and sediment losses at farm and catchment scale
The model allows the identification and materiality of farm nutrient and sediment critical source areas and the efficacy of mitigations
Victoria University of Wellington
Undergoing field verification In development end of this year
Expect to be used mainly by Ravensdown Environmental consultants in catchment studies in collaboration with Beef and Lamb and regional councils
Models nutrient balances including nitrogen loss estimates at a farm scale
Models farm system nutrient cycling and the consequential nutrient losses Focus on outputs maintains farming flexibility and innovation This world-class model allows farm system scenarios to be compared to a baseline
AgResearch
Plant amp Food
Landcare Research
Overseer Limited
Widespread adoption with ongoing upgrades
Expect to see an increased uptake nationally as farm systems changes are required to comply with emerging regulations on nutrient losses
Description Enables trust through evidence ndash fertiliser released at the right place at the right rate
Value Technology-enabled aircraft allow fertiliser plans to be accurately delivered by electronic instruction Farmers can trust their fertiliser investment is applied as intended with proof of release records available
Status 4 Planes in operation
Future expectation
6 capable aircraft by May 2019
Ravensdown has an ownership interest
reg
35ScienceRavensdown Stakeholder Review 2018
WE CANNOT FARM LIKE WE USED TO IN THE PAST SO OUR SYSTEM NEEDS TO BE MORE PRECISE MORE ENVIRONMENT FRIENDLY
36 ScienceRavensdown Stakeholder Review 2018
ClearTechreg is just such a breakthrough Developed in partnership with Professors Keith Cameron and Hong Di of Lincoln University ClearTechreg is an effluent treatment process that slashes the use of fresh water in dairy farming
ClearTechreg allows us to clarify effluent at the dairy shed to produce water clean enough for recyclingrdquo explains Professor Cameron ldquoItrsquos then used for washing the yard where the cows come in for milking The technology uses a coagulant often used in treating drinking water and itrsquos a very similar process The coagulant allows the little particles of soil and dung in the effluent to coalesce into larger particles which then have enough weight to sink to the bottom of a tank This means the top becomes clear enough to recycle and wash down the yardrdquo
The potential savings in water use and reduction in environmental impact are huge says Professor Cameron ldquoUsing the backing gate where the cows are waiting to go in for milking on Lincoln Universityrsquos dairy farm where we milk 555 cows we can cycle enough water every day to wash the yard completely Thatrsquos around 20000 litres recycled a day Scale that up nationwide
and we could save around 42 billion litres of water annually Thatrsquos a big numberrdquo
Making better use of water resources is not the only advantage of ClearTechreg Professor Hong Di emphasises the benefits across the board representing the sort of leap agriculture has to take to meet societyrsquos growing expectations ldquoWe cannot farm like we used to in the past so our systems need to be more precise more environmentally friendly Consumers are demanding quality food and to know that it has been produced in environmentally friendly sustainable ways The sort of technology that wersquore talking about with ClearTechreg thatrsquos a step change As well as potentially saving so much water each year you also reduce E coli leaching and phosphorus ClearTechreg shows how science can help Ravensdown and its shareholders respond and succeedrdquo
Partnerships with scientists like Keith Cameron and Hong Di are only going to be more important in the future and the bonds closer ldquoAs well as the research and development of new technologies therersquos also capability buildingrdquo says Professor Cameron ldquoIn that we train a lot of the farmers of the future at Lincoln University We also train students who go on to be
CASE
STU
DY
employees of Ravensdown A very good example is the creation of the environmental group at Ravensdown who support farmers to develop environmental plans and nutrient budgets A number of those new staff have come through training at Lincoln Universityrdquo
The search for game-changing innovations like ClearTechreg has become more determined than ever as expectations of Ravensdown and scientists themselves increase Something Professor Cameron is well aware of ldquoI think society is expecting more from scientists There are growing concerns about the environment and finding solutions to those environmental problems requires good robust science Itrsquos also why wersquore seeing greater links between research and industry to ensure that the science that gets done in the lab doesnrsquot just produce a paper thatrsquos published in an international journal it actually produces a technology that flows from the laboratory to the farm The linkage between ourselves Ravensdown and Ravensdown shareholders shows this perfectly where the investment in science creates new technologies new systems and new methods that take everyone forwardrdquo
The new technologies Ravensdown provides to shareholders often have their roots in the laboratory And sometimes itrsquos not about a new product or digital advance so much as a smarter way of doing things
Scientific breakthrough set to transform dairy effluent
To view video please visitravensdownconzintegratedreporting
37ScienceRavensdown Stakeholder Review 2018
We are committed to being at the forefront of where the physical world of farming meets the digital world Use of farm mapping software enables customers to farm smarter and accurately Nutrient management crop and livestock production all benefit from improved record keeping and performance analytics We are focussed heavily on increasing the number of customers using mapping technology and are investing in RampD to increase the range of services this software can accurately provide
Maps provide farmers oversight of their whole farm at a glance Embedded throughout the map are the records of what has been applied in detail and what the options are to improve productivity The increasing demand on farmers for managing the environment requires better record keeping and transparency Developments in automation can reduce the amount of time the farmer spends behind a desk enabling more time on the farm We believe our customers own their information and have designed HawkEyereg to enable greater collaboration with other industry partners
MAPPING TECHNOLOGY
Use of mapping technology to manage efficient use of nutrients and keep records of paddock activity
CUSTOMERS ACTIVELY USING SMART MAPS HAWKEYE DURING THE YEAR2682
Technology is a key driving force behind sector-wide improvement It opens up new opportunities new ways to track progress make decisions demonstrate performance
and make connections with end consumers Our team uses some amazing tools to enhance the service they provide and the tool ndash and the person using it ndash cannot stand still
Technology Enabling smarter farming
38 Technologies and ServicesRavensdown Stakeholder Review 2018
Technologies and Services
HawkEye is map-based software that helps farmers make smarter decisions for better farm and environmental outcomes
BENEFITS FOR FARMERS
Improved nutrient amp feed decisions
Reduced office time
Managing environmental impacts
Increased productivity
More time to farm
Licence to operate
BENEFITS FOR RAVENSDOWN
Customer collaboration
Data automation
Useful tools for all farmers
Valuable discussions
More time to add value
Stronger relationships
THE IMMEDIATE PROCESS
Support Ravensdowns core business - Nutrient pasture and crop management environmental footprint
Easier collaboration between customer and Ravensdown - Enabling our staff to deliver
Providing excellent service with efficiency - Automation of ordering spreading and online data gathering
BY PROVIDING
Farm mapping
Nutrient planning and forecasting
Pasture performance management
Product ordering and spreading
In-field tools
Test results and agronomy plan visualisation
Digital record keeping and reporting
Nutrient compliance management amp reporting
Spreading proof of placement
Farm feature amp hazards
Sharing and collaboration
Personalised support
INSIGHT TO ACTION
Coming soon
39Technologies and ServicesRavensdown Stakeholder Review 2018
USE OF AGRONOMY PLANS FOR EFFICIENT USE OF NUTRIENTS AGROCHEMICALS AND SEED
PROOF OF PLACEMENT
This enables our customers to apply the right amount of fertiliser (nutrient) Published agronomy plans are a measure of how many of our customers are using our recommendations
In addition the agronomy plans include the right agrochemical recommendation ensuring the best product and application is chosen for the health of the crop or pasture livestock and environment
All of this detail is recorded and traceable enabling a stronger story to be developed about the farm and the produce grown on it
Ravensdown takes soil test measurements and makes recommendations to farmers about where and what amount of nutrient should be applied
This forms the basis for an agronomy plan which can be produced by Ravensdown We expect this number to increase as farmers become more aware of the need for tighter control over their nutrient application
The use of GPS-enabled spreading technology enables us to measure how effectively we are recording and tracking nutrient application We aim to increase the total traceability of nutrients applied over time By recording spreading in both aircraft and groundspreading trucks we are able to capture data not only of Ravensdown fertiliser that has been applied but to provide better transparency for all users of our spreading technology This benefits all New Zealand farmers
Recently we signed an agreement with TracMap New Zealandrsquos largest provider of spreading technologies enabling us to capture a large proportion of total fertiliser tonnes spread accurately as well as agrochemical spray history Variable rate application is now possible through our investment in our Primary Growth Partnership ldquoPioneering to Precisionrdquo in hill country as well as ground spreading meaning the right product can be applied at the right rate in the right place What percentage of total tonnes applied has been applied at a variable rate will be a key benchmark indicator for us moving forward
245739RAVENSDOWN FERTILISER TONNES CAPTURED BY GPS-ENABLED PROOF OF PLACEMENT TECHNOLOGY
CUSTOMERS PERFORMED SOIL TESTS ON THEIR FARMS6448
TESTING TO IMPROVE FARM PERFORMANCE
8362
46
PUBLISHED AGRONOMY PLANS
OF CUSTOMERS HAVE BEEN PROVIDED AGRONOMY PLANS
40 Technologies and ServicesRavensdown Stakeholder Review 2018
A perfect example is the work we do with arable farmer Eric Watson of Wakanui in mid Canterbury
Eric is the Guinness World Record holder for wheat production per hectare a title he has won more than once Part of the credit comes down to the way he works with Ravensdown including his local Senior Agri Manager Dan Copland Danrsquos worked with Eric and his wife Maxine for over four years ldquoIts really something Im passionate about getting crop nutrition rightrdquo says Dan ldquoEspecially with the precision nutrient management siderdquo
The precision Eric and Dan apply to crop nutrition and soil management certainly is impressive aided by the Ravensdown technology deployed on Ericrsquos mid Canterbury land Comprehensive soil testing and smart mapping gauge the precise nutrition needs of every paddock It shows not just which paddocks require fertilising but exactly what is required and where avoiding over-application Itrsquos smart but the pace of change with accompanying expectations is fast ldquoIts very rapid developmentrdquo says Eric ldquoI think the shareholders do expect more from their fertiliser company including spreading technologyrdquo
CASE
STU
DY
Helping meet those growing expectations is our newest precision agriculture tool HawkEyereg This integrated mapping and compliance tool offers even more accuracy in measuring whatrsquos needed for optimum soil health and yield further reducing environmental impacts ldquoHawkEyereg is a decision support tool it can help with farm recording it can help with precision placementrdquo advises Dan ldquoIrsquove been with Ravensdown eight years and technology-wise itrsquos definitely come on leaps and boundsrdquo HawkEyersquos power comes from using three perspectives of pasture production imagery from the air nutrient input and pasture quantity on the ground and diagnostic status of the soil And itrsquos being made available for any farmer to use not just Ravensdown shareholders
Inevitably as technology improves so does the amount of data generated lsquoBig datarsquo as itrsquos known offers a world of possibilities but only when it can be applied in practical ways Bryan Inch our General Manager for Customer Relationships understands the risks of drowning in a sea of data ldquoTherersquos already plenty of information being captured and that will only increase in the futurerdquo says Bryan ldquoSensors on irrigators farm gates spreading trucks and
silos complement wearable technology on animals soil tests and aerial pasture scanning Itrsquos making sense of what those sensors say that matters turning data into insightful decisionsrdquo Thatrsquos why all Ravensdown technology comes with dedicated support from technical experts and field-based Agri Managers
Back on Ericrsquos farm technology has helped do more with less to the benefit of the environment and the balance sheet ldquoI think Ravensdown technology has a big role to play in helping New Zealand reduce the impact of nutrientsrdquo says Eric ldquoIt can show you shouldnt be putting so much fertiliser on here and in some cases that more needs to go on there Crops will grow better and if youre wasting nutrients youre wasting moneyrdquo
Itrsquos not just shareholders who are expecting more either something Eric is aware of ldquoI think that societys expecting more from farmers with cleaner waterways and swimmable rivers so technology will certainly have a part to play in that Theres a big need for farming to keep improving and thats what the public wants to seerdquo
As expectations grow Ravensdown has responded by developing new technologies that let us do more for our farmer shareholders
The Canterbury wheat that beat the world
To view video please visitravensdownconzintegratedreporting
THERES A BIG NEED FOR FARMING TO KEEP IMPROVING BECAUSE THATS WHAT THE PUBLIC WANTS TO SEE
41Technologies and ServicesRavensdown Stakeholder Review 2018
Employees
GovernanceRavensdownrsquos governance structure is set up to promote accountability and to
support its ability to create value in the short medium and long term It provides insight on strategy implementation and direction while supporting ethical
compliant behaviour throughout the business
42 GovernanceRavensdown Stakeholder Review 2018
Governance
Ethics
The Board of Directors has developed a Code of Business Conduct and Ethics to give effect to Ravensdownrsquos core values and to guide all employees and directors in our relationships with our stakeholders Key parts of this code include
Company Values
Our decisions and personal behaviour will at all times be consistent with our core values of
Successful co-operative ndash We put the customer at the centre of everything we do
Empowered people ndash We choose the best people keep them safe and enable them to do their best
Enduring relationships ndash We develop long-term relationships based on integrity and trust
Environmental leadership ndash We strive to lead in the field of sustainability
Driving Innovation ndash We drive the business forward by finding better solutions
These values mean that we will
Act honestly and fairly with due skill care and diligence in the interests of all of our stakeholders
Demonstrate respect for key moral principles including diversity individual rights equality and dignity
Value personal and professional integrity trustworthiness and competence
Fraud Policy
Ravensdown has a philosophy of ldquozero tolerancerdquo towards fraud both inside and outside of the company We value the integrity of our staff and recognise that they have a key role to play in the prevention detection and reporting of fraud We therefore ask them to be vigilant at all times and to report any concerns they may have at the earliest opportunity We are committed to creating and maintaining an honest open and well-intentioned working environment where people are confident to raise their concerns without fear of reprisal on a confidential basis All reported cases of fraud will be investigated
Conflict of interestRelated party transactions
Like most co-operative companies Ravensdown Limited has frequent transactions with its farming directors in the ordinary course of business All transactions are conducted on commercial terms
A Conflict of Interest Policy ensures that any real or perceived conflicts related to staff members are managed at armrsquos length
Whistle-Blowing Policy
Ravensdown is committed to providing a transparent accountable organisation and staff are encouraged to have the responsibility to report any known or suspected wrongdoing within the company Employees are encouraged to report this to their managers or directly to the CEO A 247 independent anonymous Ethics Hotline is also available where confidential information can be reported Ravensdown is committed to the protection of genuine whistle-blowers against action taken in reprisal for the making of protected disclosures
Risk Identification and Management
The company has a comprehensive risk management framework to identify assess and monitor new and existing risks Annual risk updates are performed and risk improvement plans created and acted on The Chief Executive Officer and the leadership team are required to report to the Board and Audit amp Risk Committee on high risks affecting the business and to develop strategies to mitigate these risks Additionally management is responsible for ensuring an appropriate insurance programme is in place and reviewed annually
TOP RISKS
Risk Response
Failure to embed a culture systems and processes to prevent or appropriately respond to health safety or wellbeing dangers or incidents
We have systems and processes in place to continuously track protect and take proactive actions to manage our peoplersquos health safety and wellbeing and to ensure we embed a culture which puts safety first and gives meaning and purpose for our people
Supply of key fertiliser inputs interrupted
We have enduring relationships with long-term suppliers of our key fertiliser inputs which we continue to assess and manage to ensure we can meet supply commitments to our customers
Inability to deter or recover from cyber security risks
We have robust systems and software in place to detect protect and recover from cyber security threats
Evolving government priorities affecting our industry
We have regular and meaningful engagement with various levels of government to ensure we can have proactive involvement in the legislative and regulatory changes relevant to our business
Significant Biosecurity incident affecting us or our industry
We have an MPI-approved system which ranks the majority of our imported products as a low risk through annual inspection of suppliers cleanliness of vessels sampling of products and container inspections
Losing social licence to operate We work to ensure positive and genuine engagement with all our key stakeholders and transparently report on our operational compliance good community relationships and commitment to sustainability and improvement
43GovernanceRavensdown Stakeholder Review 2018
Leading usforward
1 2 3 4 5
John runs a 22000 stock unit sheep and beef breeding and finishing operation has been on the Board since 2004 and has been Chair since February 2014 As well as running a legal practice in Marton John spent many years as a director of RACE Incorporated and of a number of farming and agricultural companies in NZ and overseas
John Henderson LLB Chair
1
Scott owns and runs a large hill country sheep and beef station at Ohura in the Central North Island and has been on the Board since 2006 Scott is a member of the NZ Institute of Directors and holds a certificate in company direction He has completed a number of governance courses and continues to prioritise professional development
Scott Gower2
TH
E B
OA
RD
44 Board and Leadership Ravensdown Stakeholder Review 2018
Board and Leadership
6 7 8 9 10
Jason is CFO of NZ Steel and a Fellow of Chartered Accountants Australia and New Zealand and has been on the Board since 2014 He is currently Chairman of TNX Limited and former Chair of the Audit Committees for Taranaki Investments Management Limited and LIC He was the former CFO of large listed and unlisted companies such as EROAD Auckland Airport PGG Wrightsons and Fonterra Ingredients
Jason Dale B Com FCA
10
Stuart farms 330ha west of Christchurch growing arable crops seed potatoes and finishing lambs and has been on the Board since 2006 and Deputy Chair since 2014 Stuart is a Nuffield Scholar and has had a number of governance roles in the industry good sector as well as not-for-profit organisations
Stuart Wright B Ag Com Deputy Chair
9
Tony runs the family dairy farming business and has been on the Board since 2004 Tony has been involved in governance at a local and national level particularly in the dairy sector for 20-plus years He was a director of the NZ Dairy Board and Kiwi Dairy Co-op before the formation of Fonterra
Tony is a Nuffield Scholar and a Chartered Fellow of the IoD
Tony Reilly B Ag Com
3
Bruce farms an 8000 stock unit cattle and sheep farm north of Napier and has been on the Board since 2015 Bruce holds a wide range of governance positions particularly in the science and environmental areas He previously spent six years on the Federated Farmers Board and was National President from 2011 to 2014
Bruce WillsB Ag Com
4
Through the companies Alpine Fresh Ltd and ViBERi NZ Ltd Tony grows for the arable vegetable and berryfruit sectors over 700 ha He has been on the Board since 2006
Currently Tony is a director of several local companies is the Chair of NZGAP and Vice-President of Horticulture NZ
Tony Howey B Ag Com
5
Kate owns a 245ha dairy farm in Dargaville and has been on the Board since 2014 Kate is also Chair of Delta Produce Co-operative Ltd and is a ministerial-appointed Council member of the Open Polytechnic of New Zealand
Kate is a Member of the IoD and has done the Company Directors Certificate as well as the Fonterra Governance Development Programme
Kate Alexander Dip Ag bus Mgmt
6
Glen is an Auckland-based entrepreneur who has been on the Board since 2007 Glen was a founding director of the Warehouse Group and was a board member there for 11 years He currently has directorships of 20 private companies across agriculture property retail and tourism sectors Glens agricultural investments include dairy beef avocado kiwifruit mushroom forestry and aquaculture
Glen Inger7
Peter owns a 190ha dairy farm located at Northope and has farming interests in Lochiel and Lorneville and has been on the Board since 2013 Peter is an Agribusiness Regional Manager for a prominent bank and has been through the Fonterra Governance Development Programme
Peter MoynihanB Ag Sc
8
45Board and Leadership Ravensdown Stakeholder Review 2018
Actions louder than words
As a leadership team we see our role as maintaining a positive culture at Ravensdown while ensuring the organisation remains agile as it faces multiple opportunities and challenges
Knowing that continual consensus rarely leads to good decision-making we hold each other to account and exchange ideas freely and honestly
Because wersquore often challenging the traditional way of doing things we will debate and offer alternative points of view
Greg CampbellChief Executive Officer
Bryan InchGeneral Manager Customer Relationships
Sean ConnollyChief Financial Officer
Mark McAtamneyChief Information Officer
LEA
DE
RSH
IP T
EA
M
46 Board and Leadership Ravensdown Stakeholder Review 2018
We seek alternative perspectives from outside the team and listen to all employees within the company throughout the year
We are here to deliver on strategic goals agreed with the Board This involves looking ahead and keeping an eye on the detail of the day-to-day
The safety and wellbeing of our team is paramount and we continue to ensure each and every employee shares this belief so they can act on it
Stephen EspositoGeneral Manager Operations
Mike WhittyGeneral Manager Supply Chain
Mike Manning General Manager Innovation and Strategy
Katrina Benedetti ForastieriGeneral Manager Culture and People
47Board and Leadership Ravensdown Stakeholder Review 2018
KE
Y
Ravensdown-owned storesRavensdown consignment storesRavensdown manufacturing Aerowork
Ravensdown aglime quarriesLime processing plantDOING MORE
Our team members are proud to be part of the community and are doing their bit for many worthy causes throughout the country
Dargaville
Pukekohe
Morrinsville
Te Awamutu
Okato
Kakaramea
Feilding
HimitangiRongotea
Masterton
Manunui
Kerepehi
Te Puke
Tirau
Supreme
Taupo
Pio Pio Broadlands
Gisborne
Wairoa
Raetihi
New Plymouth
Stratford
AuroaWaverley
TaihapeWhanganui
Rata
Severn StreetNapier Works
Waipukurau
Dannevirke
MangatainokaKoputaroa
MataGreenleaf
Te Pahu
Western Bays
Te Teko
Featherston
Taumaranui
Waharoa
Normanby
TakakaNgarua
Marlborough
NelsonBlenheim
Culverden CheviotHokitika
Stillwater
MethvenRakaia
Fairlie
Seadown
GeraldineHinds
AshburtonSouthbridge
DunsandelLeeston
Christchurch Works
White RockAmberley
Mayfield
Darfield
Rangiora
Kurow Waimate
Cromwell RanfurlyOturehua
Waikouaiti
DiptonNightcapsOtautau
Isla Bank
BluffTitiroa
Woodlands EdendaleAB Lime
WintonMcNab
Clinton
Balfour
Mossburn
Heriot
Outram
LawrenceClydevale
MiltonBalclutha
Dunedin WorksLumsden
Te Kuiti
North Oamaru
Enabling smarter farming throughout New Zealand
Registered office292 Main South Road Hornby Christchurch 8042 NZ0800 100 123ravensdownconz
Lets expect more together Give us your feedback on this website so we can improve
Connect with us facebookcomRavensdown linkedincomcompanyravensdown twittercomRavensdownNZ ravensdownconzintegratedreporting
insightcreativeconz
RA
V026
EXPECT MORE TO COME gt
ravensdownconz
43
53
REPORTED HAZARDS AND INCIDENTS ASSESSEDINVESTIGATED WITHIN 48 HOURS
CORRECTIVE ACTIONS TO MANAGE HAZARDS AND INCIDENTS COMPLETED ON TIME (ON OR BEFORE THEIR DUE DATE)
We have set two key performance measures to ensure that we manage our hazards and incidents in a timely manner These measures have been chosen because they build trust in the system Timely assessment and management encourages people to report issues as they know they will be promptly addressed
The jump towards our 2019 target is expected because of changes made to the ways in which incidents are reported and escalated up through management levels Data on overdue hazard assessments will also be available
Corrective actions are determined to manage hazards and incidents to protect people from harm Corrective actions were taken in the majority of cases ndash often this was done immediately without the need to raise a formal corrective action All actions relating to serious hazards or incidents will be completed on time
HAZARD AND INCIDENT MANAGEMENT
TARGET 2019
TARGET 2019
201718
201718
gt90
gt90
1234
REPORT
HAZARD AND INCIDENTS 4 STEP APPROACH
ASSESS THEIR RISK
IMPLEMENT CORRECTIVE PREVENTATIVE ACTIONS
CHECK ACTIONS ARE EFFECTIVE
Reporting 201617 201718
LTI 3 8Medical Treatment 33 33
Restricted Duty 1 2First Aid 18 36
Property damage 85 88Close Calls 80 88Hazards 90 104
A broad strategy is in place intended to manage risks to health and safety of our people and others
For this report we include metrics on proactive hazard management incident reporting and corrective action
HEALTH SAFETY AND WELLBEING
People with ambition for better
Over 642 employees and many more contractors make up a powerful extended team Collective wisdom is put to a common purpose New insights are built every day But enabling people takes constant focus and a positive safety oriented culture
30 Enabled PeopleRavensdown Stakeholder Review 2018
Enabled People
Lost time amp recorded injury frequency rates
At Ravensdown we genuinely care about the safety and wellbeing of our people and our extended family throughout the community
Rolling 12 monthly LTIFR is a calculation used to measure the average number of lost-time injuries (those injuries that are serious enough to require time off work) over the past 12 months The average has decreased from 148 to 123 representing a 162 decrease
This is because of a more proactive approach to identifying and managing hazards and encouraging reporting of incidents and close calls so that they can be investigated to prevent a recurrence and subsequent injury
Rolling 12 monthly TRIFR is a calculation used to measure the average number of recordable injuries (those injuries that are serious enough to require medical attention or more) over the past 12 months The average has been increasing from June 17 as a result of an increase in the number of recordable injuries being reported The majority of these injuries have been minor injuries that may not previously have been recorded
Reporting all incidents (injury and close calls non-injury) is an important part of our strategy as it allows us to work together to investigate and implement measures to prevent a recurrence
85162
LTIFR
TRIFR
DECREASE FROM 2016 TO 2018
DECREASE FROM 2016 TO 2018
ROLLING 12 MONTH TRIFR(TOTAL RECORDABLE INJURY FREQUENCY RATE)
ROLLING 12 MONTH LTIFR(LOST TIME INJURY FREQUENCY RATE)
Jun 16 Dec 16 Jun 17 Dec 17 May 18
No
of T
RIs
per 2
00
00
0 m
an-h
ours
0
2
4
6
8
10
Jun 16 Dec 16 Jun 17 Dec 17 May 18
No
of LT
Irsquos p
er 2
00
00
0 m
an-h
ours
0
1
2
31Enabled PeopleRavensdown Stakeholder Review 2018
STAFF TURNOVER
DIVERSITY TRAINING SPEND
LIVING WAGE
A drive to deliver personalised structured and focussed training programmes is now supported by a new Learning Management System We can ensure staff are fully able to do their jobs for the benefit of our stakeholders and can develop our people for future opportunities
Ravensdown will continue to monitor the living wage as it develops and ensure all permanent staff are paid at or above the NZ living wage
FEMALE MALE
31 69
When it comes to gender mix the focus is on active monitoring training to tackle conscious and unconscious bias and recruiting the best person for the role
PERMANENT EMPLOYEES ARE PAID AT OR ABOVE THE NZ LIVING WAGE100
$800kSPENT ON TARGETED TRAINING AND DEVELOPMENT 201718
(201617 $1M SPENT ON TRAINING AND DEVELOPMENT)
201718(201617 8)11
Average turnover for 5 years is 88
Our stakeholders can be confident that the knowledge advice and service they receive is from stable engaged staff ensuring consistency of service and knowledge
GENDER
AGE
lt40 40-59 gt590
10
20
30
40
50
60
32 Enabled PeopleRavensdown Stakeholder Review 2018
CASE
STU
DY
To view video please visitravensdownconzintegratedreporting
While Ravensdownrsquos advanced technology often takes the limelight itrsquos Ravensdown people who are driving smarter farming every day
Few realise Ravensdown has the largest number of Certified Nutrient Management Advisors in New Zealand
This is no accident ndash rather a carefully designed plan to attract the very best graduates and enable them through training clear career pathways and stewardship in the field
At the Ravensdown store in Tirau 24-year-old Taylor Bailey is an impressive example of how the Ravensdown Development Programme is enabling success for a new generation of agri managers Coming from a well-known dairy farming family in Mahoe Taranaki farming is very much in Taylorrsquos blood Like many of our graduates Taylor came from Massey University where she completed a Bachelor of Agri Commerce ndash majoring in farm management
Soon after Taylor was invited to join the Ravensdown Development Programme and spent eight months in Christchurch where she studied Fert 101 Animal Health and Agronomy Recently shersquos completed the intensive Advanced Certified Nutrient Management Course through the New Zealand Fertiliser Association
Smart farming is hitting the ground running
and Massey University The final part was completing her farmer reports to become a Certified Nutrient Advisor
At this young age the achievement is impressive but Taylor is by no means alone The entire focus of the Ravensdown Development Programme scheme is to produce a well-prepared and enabled future generation of on-farm advisors who can deliver first-rate knowledge on fertiliser animal health and agronomy from the get go
Taylor knows todayrsquos farmers are expecting far more and Ravensdown is responding ldquoCustomers are definitely expecting more of advisors Weve got a wide range of products and services that we provide so we need to be definitely well-skilled in those areasrdquo says Taylor
But as any farmer will testify you canrsquot learn everything from a book so Taylor meets farmers attends local discussion groups and keeps up to date on the latest environmental issues
ldquoWere no longer just a fert rep these days Were also giving advice and recommendations around agri-chemicals
seed products and animal health Theres a lot more environmental scrutiny on farmers so we need to be up with regulations specifically with the fertiliser side of thingshelliprdquo
Always driven Taylor also enjoys the support she gets from her North Island team and the expert agronomists and animal health technical managers who give her the extra confidence and motivation to always do more for her clients
Of course this notion of a well-educated and empowered new generation is not without economic value ldquo It definitely benefits shareholders People are coming into jobs up to speed and with a greater understanding of the whole farm systemrdquo says Taylor
Being part of the new generation that will drive change and smarter farming is something Taylor relishes She also has a few changes shelsquod like to see
It would be great to see farm owners involving employees in the decision-making processes they face such as meetings to discuss their seasonal fertiliser plans Sharing knowledge is a really powerful thing and in turn will result in a more skilled industry
WErsquoRE NO LONGER JUST A FERT REP THESE DAYS
33Enabled PeopleRavensdown Stakeholder Review 2018
Game changing science
Science and research are the reasons why Ravensdown is seen as a nutrient efficiency specialist Our investment in RampD and partnerships with universities mean ideas
with game-changing potential can be explored But it is our field-based team and the customers who trust their advice that take the ideas and turn them into a better reality
Description
Value
Collaboration
Status
Future expectation
Treats dairy effluent ndash enabling water recycling and increased effluent storage capability
The technology produces lower volumes of effluent enabling enhanced utility of storage and use Significant volumes of water are available for recycling
Lincoln University
Public announcement of pilot project was made on 3 May 2018
Canterbury is the first region for ClearTechreg release followed by the major dairy regions
Remote sensing of the nutrient status of soils
Fast and efficient method to produce layers of data from a single flight including soil fertility vegetation type and a digital surface map at a square-meter level
Massey University
AgResearch
We are at the end of year 5 of the seven-year programme Project extension to cover North Canterbury and Southland means 90 percent coverage for New Zealand hill country
Commercial delivery of current and emerging scanning technologies
AIR SCANreg
34 ScienceRavensdown Stakeholder Review 2018
Science
Description
Value
Collaboration
Status
Future expectation
Models phosphorus and sediment losses at farm and catchment scale
The model allows the identification and materiality of farm nutrient and sediment critical source areas and the efficacy of mitigations
Victoria University of Wellington
Undergoing field verification In development end of this year
Expect to be used mainly by Ravensdown Environmental consultants in catchment studies in collaboration with Beef and Lamb and regional councils
Models nutrient balances including nitrogen loss estimates at a farm scale
Models farm system nutrient cycling and the consequential nutrient losses Focus on outputs maintains farming flexibility and innovation This world-class model allows farm system scenarios to be compared to a baseline
AgResearch
Plant amp Food
Landcare Research
Overseer Limited
Widespread adoption with ongoing upgrades
Expect to see an increased uptake nationally as farm systems changes are required to comply with emerging regulations on nutrient losses
Description Enables trust through evidence ndash fertiliser released at the right place at the right rate
Value Technology-enabled aircraft allow fertiliser plans to be accurately delivered by electronic instruction Farmers can trust their fertiliser investment is applied as intended with proof of release records available
Status 4 Planes in operation
Future expectation
6 capable aircraft by May 2019
Ravensdown has an ownership interest
reg
35ScienceRavensdown Stakeholder Review 2018
WE CANNOT FARM LIKE WE USED TO IN THE PAST SO OUR SYSTEM NEEDS TO BE MORE PRECISE MORE ENVIRONMENT FRIENDLY
36 ScienceRavensdown Stakeholder Review 2018
ClearTechreg is just such a breakthrough Developed in partnership with Professors Keith Cameron and Hong Di of Lincoln University ClearTechreg is an effluent treatment process that slashes the use of fresh water in dairy farming
ClearTechreg allows us to clarify effluent at the dairy shed to produce water clean enough for recyclingrdquo explains Professor Cameron ldquoItrsquos then used for washing the yard where the cows come in for milking The technology uses a coagulant often used in treating drinking water and itrsquos a very similar process The coagulant allows the little particles of soil and dung in the effluent to coalesce into larger particles which then have enough weight to sink to the bottom of a tank This means the top becomes clear enough to recycle and wash down the yardrdquo
The potential savings in water use and reduction in environmental impact are huge says Professor Cameron ldquoUsing the backing gate where the cows are waiting to go in for milking on Lincoln Universityrsquos dairy farm where we milk 555 cows we can cycle enough water every day to wash the yard completely Thatrsquos around 20000 litres recycled a day Scale that up nationwide
and we could save around 42 billion litres of water annually Thatrsquos a big numberrdquo
Making better use of water resources is not the only advantage of ClearTechreg Professor Hong Di emphasises the benefits across the board representing the sort of leap agriculture has to take to meet societyrsquos growing expectations ldquoWe cannot farm like we used to in the past so our systems need to be more precise more environmentally friendly Consumers are demanding quality food and to know that it has been produced in environmentally friendly sustainable ways The sort of technology that wersquore talking about with ClearTechreg thatrsquos a step change As well as potentially saving so much water each year you also reduce E coli leaching and phosphorus ClearTechreg shows how science can help Ravensdown and its shareholders respond and succeedrdquo
Partnerships with scientists like Keith Cameron and Hong Di are only going to be more important in the future and the bonds closer ldquoAs well as the research and development of new technologies therersquos also capability buildingrdquo says Professor Cameron ldquoIn that we train a lot of the farmers of the future at Lincoln University We also train students who go on to be
CASE
STU
DY
employees of Ravensdown A very good example is the creation of the environmental group at Ravensdown who support farmers to develop environmental plans and nutrient budgets A number of those new staff have come through training at Lincoln Universityrdquo
The search for game-changing innovations like ClearTechreg has become more determined than ever as expectations of Ravensdown and scientists themselves increase Something Professor Cameron is well aware of ldquoI think society is expecting more from scientists There are growing concerns about the environment and finding solutions to those environmental problems requires good robust science Itrsquos also why wersquore seeing greater links between research and industry to ensure that the science that gets done in the lab doesnrsquot just produce a paper thatrsquos published in an international journal it actually produces a technology that flows from the laboratory to the farm The linkage between ourselves Ravensdown and Ravensdown shareholders shows this perfectly where the investment in science creates new technologies new systems and new methods that take everyone forwardrdquo
The new technologies Ravensdown provides to shareholders often have their roots in the laboratory And sometimes itrsquos not about a new product or digital advance so much as a smarter way of doing things
Scientific breakthrough set to transform dairy effluent
To view video please visitravensdownconzintegratedreporting
37ScienceRavensdown Stakeholder Review 2018
We are committed to being at the forefront of where the physical world of farming meets the digital world Use of farm mapping software enables customers to farm smarter and accurately Nutrient management crop and livestock production all benefit from improved record keeping and performance analytics We are focussed heavily on increasing the number of customers using mapping technology and are investing in RampD to increase the range of services this software can accurately provide
Maps provide farmers oversight of their whole farm at a glance Embedded throughout the map are the records of what has been applied in detail and what the options are to improve productivity The increasing demand on farmers for managing the environment requires better record keeping and transparency Developments in automation can reduce the amount of time the farmer spends behind a desk enabling more time on the farm We believe our customers own their information and have designed HawkEyereg to enable greater collaboration with other industry partners
MAPPING TECHNOLOGY
Use of mapping technology to manage efficient use of nutrients and keep records of paddock activity
CUSTOMERS ACTIVELY USING SMART MAPS HAWKEYE DURING THE YEAR2682
Technology is a key driving force behind sector-wide improvement It opens up new opportunities new ways to track progress make decisions demonstrate performance
and make connections with end consumers Our team uses some amazing tools to enhance the service they provide and the tool ndash and the person using it ndash cannot stand still
Technology Enabling smarter farming
38 Technologies and ServicesRavensdown Stakeholder Review 2018
Technologies and Services
HawkEye is map-based software that helps farmers make smarter decisions for better farm and environmental outcomes
BENEFITS FOR FARMERS
Improved nutrient amp feed decisions
Reduced office time
Managing environmental impacts
Increased productivity
More time to farm
Licence to operate
BENEFITS FOR RAVENSDOWN
Customer collaboration
Data automation
Useful tools for all farmers
Valuable discussions
More time to add value
Stronger relationships
THE IMMEDIATE PROCESS
Support Ravensdowns core business - Nutrient pasture and crop management environmental footprint
Easier collaboration between customer and Ravensdown - Enabling our staff to deliver
Providing excellent service with efficiency - Automation of ordering spreading and online data gathering
BY PROVIDING
Farm mapping
Nutrient planning and forecasting
Pasture performance management
Product ordering and spreading
In-field tools
Test results and agronomy plan visualisation
Digital record keeping and reporting
Nutrient compliance management amp reporting
Spreading proof of placement
Farm feature amp hazards
Sharing and collaboration
Personalised support
INSIGHT TO ACTION
Coming soon
39Technologies and ServicesRavensdown Stakeholder Review 2018
USE OF AGRONOMY PLANS FOR EFFICIENT USE OF NUTRIENTS AGROCHEMICALS AND SEED
PROOF OF PLACEMENT
This enables our customers to apply the right amount of fertiliser (nutrient) Published agronomy plans are a measure of how many of our customers are using our recommendations
In addition the agronomy plans include the right agrochemical recommendation ensuring the best product and application is chosen for the health of the crop or pasture livestock and environment
All of this detail is recorded and traceable enabling a stronger story to be developed about the farm and the produce grown on it
Ravensdown takes soil test measurements and makes recommendations to farmers about where and what amount of nutrient should be applied
This forms the basis for an agronomy plan which can be produced by Ravensdown We expect this number to increase as farmers become more aware of the need for tighter control over their nutrient application
The use of GPS-enabled spreading technology enables us to measure how effectively we are recording and tracking nutrient application We aim to increase the total traceability of nutrients applied over time By recording spreading in both aircraft and groundspreading trucks we are able to capture data not only of Ravensdown fertiliser that has been applied but to provide better transparency for all users of our spreading technology This benefits all New Zealand farmers
Recently we signed an agreement with TracMap New Zealandrsquos largest provider of spreading technologies enabling us to capture a large proportion of total fertiliser tonnes spread accurately as well as agrochemical spray history Variable rate application is now possible through our investment in our Primary Growth Partnership ldquoPioneering to Precisionrdquo in hill country as well as ground spreading meaning the right product can be applied at the right rate in the right place What percentage of total tonnes applied has been applied at a variable rate will be a key benchmark indicator for us moving forward
245739RAVENSDOWN FERTILISER TONNES CAPTURED BY GPS-ENABLED PROOF OF PLACEMENT TECHNOLOGY
CUSTOMERS PERFORMED SOIL TESTS ON THEIR FARMS6448
TESTING TO IMPROVE FARM PERFORMANCE
8362
46
PUBLISHED AGRONOMY PLANS
OF CUSTOMERS HAVE BEEN PROVIDED AGRONOMY PLANS
40 Technologies and ServicesRavensdown Stakeholder Review 2018
A perfect example is the work we do with arable farmer Eric Watson of Wakanui in mid Canterbury
Eric is the Guinness World Record holder for wheat production per hectare a title he has won more than once Part of the credit comes down to the way he works with Ravensdown including his local Senior Agri Manager Dan Copland Danrsquos worked with Eric and his wife Maxine for over four years ldquoIts really something Im passionate about getting crop nutrition rightrdquo says Dan ldquoEspecially with the precision nutrient management siderdquo
The precision Eric and Dan apply to crop nutrition and soil management certainly is impressive aided by the Ravensdown technology deployed on Ericrsquos mid Canterbury land Comprehensive soil testing and smart mapping gauge the precise nutrition needs of every paddock It shows not just which paddocks require fertilising but exactly what is required and where avoiding over-application Itrsquos smart but the pace of change with accompanying expectations is fast ldquoIts very rapid developmentrdquo says Eric ldquoI think the shareholders do expect more from their fertiliser company including spreading technologyrdquo
CASE
STU
DY
Helping meet those growing expectations is our newest precision agriculture tool HawkEyereg This integrated mapping and compliance tool offers even more accuracy in measuring whatrsquos needed for optimum soil health and yield further reducing environmental impacts ldquoHawkEyereg is a decision support tool it can help with farm recording it can help with precision placementrdquo advises Dan ldquoIrsquove been with Ravensdown eight years and technology-wise itrsquos definitely come on leaps and boundsrdquo HawkEyersquos power comes from using three perspectives of pasture production imagery from the air nutrient input and pasture quantity on the ground and diagnostic status of the soil And itrsquos being made available for any farmer to use not just Ravensdown shareholders
Inevitably as technology improves so does the amount of data generated lsquoBig datarsquo as itrsquos known offers a world of possibilities but only when it can be applied in practical ways Bryan Inch our General Manager for Customer Relationships understands the risks of drowning in a sea of data ldquoTherersquos already plenty of information being captured and that will only increase in the futurerdquo says Bryan ldquoSensors on irrigators farm gates spreading trucks and
silos complement wearable technology on animals soil tests and aerial pasture scanning Itrsquos making sense of what those sensors say that matters turning data into insightful decisionsrdquo Thatrsquos why all Ravensdown technology comes with dedicated support from technical experts and field-based Agri Managers
Back on Ericrsquos farm technology has helped do more with less to the benefit of the environment and the balance sheet ldquoI think Ravensdown technology has a big role to play in helping New Zealand reduce the impact of nutrientsrdquo says Eric ldquoIt can show you shouldnt be putting so much fertiliser on here and in some cases that more needs to go on there Crops will grow better and if youre wasting nutrients youre wasting moneyrdquo
Itrsquos not just shareholders who are expecting more either something Eric is aware of ldquoI think that societys expecting more from farmers with cleaner waterways and swimmable rivers so technology will certainly have a part to play in that Theres a big need for farming to keep improving and thats what the public wants to seerdquo
As expectations grow Ravensdown has responded by developing new technologies that let us do more for our farmer shareholders
The Canterbury wheat that beat the world
To view video please visitravensdownconzintegratedreporting
THERES A BIG NEED FOR FARMING TO KEEP IMPROVING BECAUSE THATS WHAT THE PUBLIC WANTS TO SEE
41Technologies and ServicesRavensdown Stakeholder Review 2018
Employees
GovernanceRavensdownrsquos governance structure is set up to promote accountability and to
support its ability to create value in the short medium and long term It provides insight on strategy implementation and direction while supporting ethical
compliant behaviour throughout the business
42 GovernanceRavensdown Stakeholder Review 2018
Governance
Ethics
The Board of Directors has developed a Code of Business Conduct and Ethics to give effect to Ravensdownrsquos core values and to guide all employees and directors in our relationships with our stakeholders Key parts of this code include
Company Values
Our decisions and personal behaviour will at all times be consistent with our core values of
Successful co-operative ndash We put the customer at the centre of everything we do
Empowered people ndash We choose the best people keep them safe and enable them to do their best
Enduring relationships ndash We develop long-term relationships based on integrity and trust
Environmental leadership ndash We strive to lead in the field of sustainability
Driving Innovation ndash We drive the business forward by finding better solutions
These values mean that we will
Act honestly and fairly with due skill care and diligence in the interests of all of our stakeholders
Demonstrate respect for key moral principles including diversity individual rights equality and dignity
Value personal and professional integrity trustworthiness and competence
Fraud Policy
Ravensdown has a philosophy of ldquozero tolerancerdquo towards fraud both inside and outside of the company We value the integrity of our staff and recognise that they have a key role to play in the prevention detection and reporting of fraud We therefore ask them to be vigilant at all times and to report any concerns they may have at the earliest opportunity We are committed to creating and maintaining an honest open and well-intentioned working environment where people are confident to raise their concerns without fear of reprisal on a confidential basis All reported cases of fraud will be investigated
Conflict of interestRelated party transactions
Like most co-operative companies Ravensdown Limited has frequent transactions with its farming directors in the ordinary course of business All transactions are conducted on commercial terms
A Conflict of Interest Policy ensures that any real or perceived conflicts related to staff members are managed at armrsquos length
Whistle-Blowing Policy
Ravensdown is committed to providing a transparent accountable organisation and staff are encouraged to have the responsibility to report any known or suspected wrongdoing within the company Employees are encouraged to report this to their managers or directly to the CEO A 247 independent anonymous Ethics Hotline is also available where confidential information can be reported Ravensdown is committed to the protection of genuine whistle-blowers against action taken in reprisal for the making of protected disclosures
Risk Identification and Management
The company has a comprehensive risk management framework to identify assess and monitor new and existing risks Annual risk updates are performed and risk improvement plans created and acted on The Chief Executive Officer and the leadership team are required to report to the Board and Audit amp Risk Committee on high risks affecting the business and to develop strategies to mitigate these risks Additionally management is responsible for ensuring an appropriate insurance programme is in place and reviewed annually
TOP RISKS
Risk Response
Failure to embed a culture systems and processes to prevent or appropriately respond to health safety or wellbeing dangers or incidents
We have systems and processes in place to continuously track protect and take proactive actions to manage our peoplersquos health safety and wellbeing and to ensure we embed a culture which puts safety first and gives meaning and purpose for our people
Supply of key fertiliser inputs interrupted
We have enduring relationships with long-term suppliers of our key fertiliser inputs which we continue to assess and manage to ensure we can meet supply commitments to our customers
Inability to deter or recover from cyber security risks
We have robust systems and software in place to detect protect and recover from cyber security threats
Evolving government priorities affecting our industry
We have regular and meaningful engagement with various levels of government to ensure we can have proactive involvement in the legislative and regulatory changes relevant to our business
Significant Biosecurity incident affecting us or our industry
We have an MPI-approved system which ranks the majority of our imported products as a low risk through annual inspection of suppliers cleanliness of vessels sampling of products and container inspections
Losing social licence to operate We work to ensure positive and genuine engagement with all our key stakeholders and transparently report on our operational compliance good community relationships and commitment to sustainability and improvement
43GovernanceRavensdown Stakeholder Review 2018
Leading usforward
1 2 3 4 5
John runs a 22000 stock unit sheep and beef breeding and finishing operation has been on the Board since 2004 and has been Chair since February 2014 As well as running a legal practice in Marton John spent many years as a director of RACE Incorporated and of a number of farming and agricultural companies in NZ and overseas
John Henderson LLB Chair
1
Scott owns and runs a large hill country sheep and beef station at Ohura in the Central North Island and has been on the Board since 2006 Scott is a member of the NZ Institute of Directors and holds a certificate in company direction He has completed a number of governance courses and continues to prioritise professional development
Scott Gower2
TH
E B
OA
RD
44 Board and Leadership Ravensdown Stakeholder Review 2018
Board and Leadership
6 7 8 9 10
Jason is CFO of NZ Steel and a Fellow of Chartered Accountants Australia and New Zealand and has been on the Board since 2014 He is currently Chairman of TNX Limited and former Chair of the Audit Committees for Taranaki Investments Management Limited and LIC He was the former CFO of large listed and unlisted companies such as EROAD Auckland Airport PGG Wrightsons and Fonterra Ingredients
Jason Dale B Com FCA
10
Stuart farms 330ha west of Christchurch growing arable crops seed potatoes and finishing lambs and has been on the Board since 2006 and Deputy Chair since 2014 Stuart is a Nuffield Scholar and has had a number of governance roles in the industry good sector as well as not-for-profit organisations
Stuart Wright B Ag Com Deputy Chair
9
Tony runs the family dairy farming business and has been on the Board since 2004 Tony has been involved in governance at a local and national level particularly in the dairy sector for 20-plus years He was a director of the NZ Dairy Board and Kiwi Dairy Co-op before the formation of Fonterra
Tony is a Nuffield Scholar and a Chartered Fellow of the IoD
Tony Reilly B Ag Com
3
Bruce farms an 8000 stock unit cattle and sheep farm north of Napier and has been on the Board since 2015 Bruce holds a wide range of governance positions particularly in the science and environmental areas He previously spent six years on the Federated Farmers Board and was National President from 2011 to 2014
Bruce WillsB Ag Com
4
Through the companies Alpine Fresh Ltd and ViBERi NZ Ltd Tony grows for the arable vegetable and berryfruit sectors over 700 ha He has been on the Board since 2006
Currently Tony is a director of several local companies is the Chair of NZGAP and Vice-President of Horticulture NZ
Tony Howey B Ag Com
5
Kate owns a 245ha dairy farm in Dargaville and has been on the Board since 2014 Kate is also Chair of Delta Produce Co-operative Ltd and is a ministerial-appointed Council member of the Open Polytechnic of New Zealand
Kate is a Member of the IoD and has done the Company Directors Certificate as well as the Fonterra Governance Development Programme
Kate Alexander Dip Ag bus Mgmt
6
Glen is an Auckland-based entrepreneur who has been on the Board since 2007 Glen was a founding director of the Warehouse Group and was a board member there for 11 years He currently has directorships of 20 private companies across agriculture property retail and tourism sectors Glens agricultural investments include dairy beef avocado kiwifruit mushroom forestry and aquaculture
Glen Inger7
Peter owns a 190ha dairy farm located at Northope and has farming interests in Lochiel and Lorneville and has been on the Board since 2013 Peter is an Agribusiness Regional Manager for a prominent bank and has been through the Fonterra Governance Development Programme
Peter MoynihanB Ag Sc
8
45Board and Leadership Ravensdown Stakeholder Review 2018
Actions louder than words
As a leadership team we see our role as maintaining a positive culture at Ravensdown while ensuring the organisation remains agile as it faces multiple opportunities and challenges
Knowing that continual consensus rarely leads to good decision-making we hold each other to account and exchange ideas freely and honestly
Because wersquore often challenging the traditional way of doing things we will debate and offer alternative points of view
Greg CampbellChief Executive Officer
Bryan InchGeneral Manager Customer Relationships
Sean ConnollyChief Financial Officer
Mark McAtamneyChief Information Officer
LEA
DE
RSH
IP T
EA
M
46 Board and Leadership Ravensdown Stakeholder Review 2018
We seek alternative perspectives from outside the team and listen to all employees within the company throughout the year
We are here to deliver on strategic goals agreed with the Board This involves looking ahead and keeping an eye on the detail of the day-to-day
The safety and wellbeing of our team is paramount and we continue to ensure each and every employee shares this belief so they can act on it
Stephen EspositoGeneral Manager Operations
Mike WhittyGeneral Manager Supply Chain
Mike Manning General Manager Innovation and Strategy
Katrina Benedetti ForastieriGeneral Manager Culture and People
47Board and Leadership Ravensdown Stakeholder Review 2018
KE
Y
Ravensdown-owned storesRavensdown consignment storesRavensdown manufacturing Aerowork
Ravensdown aglime quarriesLime processing plantDOING MORE
Our team members are proud to be part of the community and are doing their bit for many worthy causes throughout the country
Dargaville
Pukekohe
Morrinsville
Te Awamutu
Okato
Kakaramea
Feilding
HimitangiRongotea
Masterton
Manunui
Kerepehi
Te Puke
Tirau
Supreme
Taupo
Pio Pio Broadlands
Gisborne
Wairoa
Raetihi
New Plymouth
Stratford
AuroaWaverley
TaihapeWhanganui
Rata
Severn StreetNapier Works
Waipukurau
Dannevirke
MangatainokaKoputaroa
MataGreenleaf
Te Pahu
Western Bays
Te Teko
Featherston
Taumaranui
Waharoa
Normanby
TakakaNgarua
Marlborough
NelsonBlenheim
Culverden CheviotHokitika
Stillwater
MethvenRakaia
Fairlie
Seadown
GeraldineHinds
AshburtonSouthbridge
DunsandelLeeston
Christchurch Works
White RockAmberley
Mayfield
Darfield
Rangiora
Kurow Waimate
Cromwell RanfurlyOturehua
Waikouaiti
DiptonNightcapsOtautau
Isla Bank
BluffTitiroa
Woodlands EdendaleAB Lime
WintonMcNab
Clinton
Balfour
Mossburn
Heriot
Outram
LawrenceClydevale
MiltonBalclutha
Dunedin WorksLumsden
Te Kuiti
North Oamaru
Enabling smarter farming throughout New Zealand
Registered office292 Main South Road Hornby Christchurch 8042 NZ0800 100 123ravensdownconz
Lets expect more together Give us your feedback on this website so we can improve
Connect with us facebookcomRavensdown linkedincomcompanyravensdown twittercomRavensdownNZ ravensdownconzintegratedreporting
insightcreativeconz
RA
V026
EXPECT MORE TO COME gt
ravensdownconz
Lost time amp recorded injury frequency rates
At Ravensdown we genuinely care about the safety and wellbeing of our people and our extended family throughout the community
Rolling 12 monthly LTIFR is a calculation used to measure the average number of lost-time injuries (those injuries that are serious enough to require time off work) over the past 12 months The average has decreased from 148 to 123 representing a 162 decrease
This is because of a more proactive approach to identifying and managing hazards and encouraging reporting of incidents and close calls so that they can be investigated to prevent a recurrence and subsequent injury
Rolling 12 monthly TRIFR is a calculation used to measure the average number of recordable injuries (those injuries that are serious enough to require medical attention or more) over the past 12 months The average has been increasing from June 17 as a result of an increase in the number of recordable injuries being reported The majority of these injuries have been minor injuries that may not previously have been recorded
Reporting all incidents (injury and close calls non-injury) is an important part of our strategy as it allows us to work together to investigate and implement measures to prevent a recurrence
85162
LTIFR
TRIFR
DECREASE FROM 2016 TO 2018
DECREASE FROM 2016 TO 2018
ROLLING 12 MONTH TRIFR(TOTAL RECORDABLE INJURY FREQUENCY RATE)
ROLLING 12 MONTH LTIFR(LOST TIME INJURY FREQUENCY RATE)
Jun 16 Dec 16 Jun 17 Dec 17 May 18
No
of T
RIs
per 2
00
00
0 m
an-h
ours
0
2
4
6
8
10
Jun 16 Dec 16 Jun 17 Dec 17 May 18
No
of LT
Irsquos p
er 2
00
00
0 m
an-h
ours
0
1
2
31Enabled PeopleRavensdown Stakeholder Review 2018
STAFF TURNOVER
DIVERSITY TRAINING SPEND
LIVING WAGE
A drive to deliver personalised structured and focussed training programmes is now supported by a new Learning Management System We can ensure staff are fully able to do their jobs for the benefit of our stakeholders and can develop our people for future opportunities
Ravensdown will continue to monitor the living wage as it develops and ensure all permanent staff are paid at or above the NZ living wage
FEMALE MALE
31 69
When it comes to gender mix the focus is on active monitoring training to tackle conscious and unconscious bias and recruiting the best person for the role
PERMANENT EMPLOYEES ARE PAID AT OR ABOVE THE NZ LIVING WAGE100
$800kSPENT ON TARGETED TRAINING AND DEVELOPMENT 201718
(201617 $1M SPENT ON TRAINING AND DEVELOPMENT)
201718(201617 8)11
Average turnover for 5 years is 88
Our stakeholders can be confident that the knowledge advice and service they receive is from stable engaged staff ensuring consistency of service and knowledge
GENDER
AGE
lt40 40-59 gt590
10
20
30
40
50
60
32 Enabled PeopleRavensdown Stakeholder Review 2018
CASE
STU
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To view video please visitravensdownconzintegratedreporting
While Ravensdownrsquos advanced technology often takes the limelight itrsquos Ravensdown people who are driving smarter farming every day
Few realise Ravensdown has the largest number of Certified Nutrient Management Advisors in New Zealand
This is no accident ndash rather a carefully designed plan to attract the very best graduates and enable them through training clear career pathways and stewardship in the field
At the Ravensdown store in Tirau 24-year-old Taylor Bailey is an impressive example of how the Ravensdown Development Programme is enabling success for a new generation of agri managers Coming from a well-known dairy farming family in Mahoe Taranaki farming is very much in Taylorrsquos blood Like many of our graduates Taylor came from Massey University where she completed a Bachelor of Agri Commerce ndash majoring in farm management
Soon after Taylor was invited to join the Ravensdown Development Programme and spent eight months in Christchurch where she studied Fert 101 Animal Health and Agronomy Recently shersquos completed the intensive Advanced Certified Nutrient Management Course through the New Zealand Fertiliser Association
Smart farming is hitting the ground running
and Massey University The final part was completing her farmer reports to become a Certified Nutrient Advisor
At this young age the achievement is impressive but Taylor is by no means alone The entire focus of the Ravensdown Development Programme scheme is to produce a well-prepared and enabled future generation of on-farm advisors who can deliver first-rate knowledge on fertiliser animal health and agronomy from the get go
Taylor knows todayrsquos farmers are expecting far more and Ravensdown is responding ldquoCustomers are definitely expecting more of advisors Weve got a wide range of products and services that we provide so we need to be definitely well-skilled in those areasrdquo says Taylor
But as any farmer will testify you canrsquot learn everything from a book so Taylor meets farmers attends local discussion groups and keeps up to date on the latest environmental issues
ldquoWere no longer just a fert rep these days Were also giving advice and recommendations around agri-chemicals
seed products and animal health Theres a lot more environmental scrutiny on farmers so we need to be up with regulations specifically with the fertiliser side of thingshelliprdquo
Always driven Taylor also enjoys the support she gets from her North Island team and the expert agronomists and animal health technical managers who give her the extra confidence and motivation to always do more for her clients
Of course this notion of a well-educated and empowered new generation is not without economic value ldquo It definitely benefits shareholders People are coming into jobs up to speed and with a greater understanding of the whole farm systemrdquo says Taylor
Being part of the new generation that will drive change and smarter farming is something Taylor relishes She also has a few changes shelsquod like to see
It would be great to see farm owners involving employees in the decision-making processes they face such as meetings to discuss their seasonal fertiliser plans Sharing knowledge is a really powerful thing and in turn will result in a more skilled industry
WErsquoRE NO LONGER JUST A FERT REP THESE DAYS
33Enabled PeopleRavensdown Stakeholder Review 2018
Game changing science
Science and research are the reasons why Ravensdown is seen as a nutrient efficiency specialist Our investment in RampD and partnerships with universities mean ideas
with game-changing potential can be explored But it is our field-based team and the customers who trust their advice that take the ideas and turn them into a better reality
Description
Value
Collaboration
Status
Future expectation
Treats dairy effluent ndash enabling water recycling and increased effluent storage capability
The technology produces lower volumes of effluent enabling enhanced utility of storage and use Significant volumes of water are available for recycling
Lincoln University
Public announcement of pilot project was made on 3 May 2018
Canterbury is the first region for ClearTechreg release followed by the major dairy regions
Remote sensing of the nutrient status of soils
Fast and efficient method to produce layers of data from a single flight including soil fertility vegetation type and a digital surface map at a square-meter level
Massey University
AgResearch
We are at the end of year 5 of the seven-year programme Project extension to cover North Canterbury and Southland means 90 percent coverage for New Zealand hill country
Commercial delivery of current and emerging scanning technologies
AIR SCANreg
34 ScienceRavensdown Stakeholder Review 2018
Science
Description
Value
Collaboration
Status
Future expectation
Models phosphorus and sediment losses at farm and catchment scale
The model allows the identification and materiality of farm nutrient and sediment critical source areas and the efficacy of mitigations
Victoria University of Wellington
Undergoing field verification In development end of this year
Expect to be used mainly by Ravensdown Environmental consultants in catchment studies in collaboration with Beef and Lamb and regional councils
Models nutrient balances including nitrogen loss estimates at a farm scale
Models farm system nutrient cycling and the consequential nutrient losses Focus on outputs maintains farming flexibility and innovation This world-class model allows farm system scenarios to be compared to a baseline
AgResearch
Plant amp Food
Landcare Research
Overseer Limited
Widespread adoption with ongoing upgrades
Expect to see an increased uptake nationally as farm systems changes are required to comply with emerging regulations on nutrient losses
Description Enables trust through evidence ndash fertiliser released at the right place at the right rate
Value Technology-enabled aircraft allow fertiliser plans to be accurately delivered by electronic instruction Farmers can trust their fertiliser investment is applied as intended with proof of release records available
Status 4 Planes in operation
Future expectation
6 capable aircraft by May 2019
Ravensdown has an ownership interest
reg
35ScienceRavensdown Stakeholder Review 2018
WE CANNOT FARM LIKE WE USED TO IN THE PAST SO OUR SYSTEM NEEDS TO BE MORE PRECISE MORE ENVIRONMENT FRIENDLY
36 ScienceRavensdown Stakeholder Review 2018
ClearTechreg is just such a breakthrough Developed in partnership with Professors Keith Cameron and Hong Di of Lincoln University ClearTechreg is an effluent treatment process that slashes the use of fresh water in dairy farming
ClearTechreg allows us to clarify effluent at the dairy shed to produce water clean enough for recyclingrdquo explains Professor Cameron ldquoItrsquos then used for washing the yard where the cows come in for milking The technology uses a coagulant often used in treating drinking water and itrsquos a very similar process The coagulant allows the little particles of soil and dung in the effluent to coalesce into larger particles which then have enough weight to sink to the bottom of a tank This means the top becomes clear enough to recycle and wash down the yardrdquo
The potential savings in water use and reduction in environmental impact are huge says Professor Cameron ldquoUsing the backing gate where the cows are waiting to go in for milking on Lincoln Universityrsquos dairy farm where we milk 555 cows we can cycle enough water every day to wash the yard completely Thatrsquos around 20000 litres recycled a day Scale that up nationwide
and we could save around 42 billion litres of water annually Thatrsquos a big numberrdquo
Making better use of water resources is not the only advantage of ClearTechreg Professor Hong Di emphasises the benefits across the board representing the sort of leap agriculture has to take to meet societyrsquos growing expectations ldquoWe cannot farm like we used to in the past so our systems need to be more precise more environmentally friendly Consumers are demanding quality food and to know that it has been produced in environmentally friendly sustainable ways The sort of technology that wersquore talking about with ClearTechreg thatrsquos a step change As well as potentially saving so much water each year you also reduce E coli leaching and phosphorus ClearTechreg shows how science can help Ravensdown and its shareholders respond and succeedrdquo
Partnerships with scientists like Keith Cameron and Hong Di are only going to be more important in the future and the bonds closer ldquoAs well as the research and development of new technologies therersquos also capability buildingrdquo says Professor Cameron ldquoIn that we train a lot of the farmers of the future at Lincoln University We also train students who go on to be
CASE
STU
DY
employees of Ravensdown A very good example is the creation of the environmental group at Ravensdown who support farmers to develop environmental plans and nutrient budgets A number of those new staff have come through training at Lincoln Universityrdquo
The search for game-changing innovations like ClearTechreg has become more determined than ever as expectations of Ravensdown and scientists themselves increase Something Professor Cameron is well aware of ldquoI think society is expecting more from scientists There are growing concerns about the environment and finding solutions to those environmental problems requires good robust science Itrsquos also why wersquore seeing greater links between research and industry to ensure that the science that gets done in the lab doesnrsquot just produce a paper thatrsquos published in an international journal it actually produces a technology that flows from the laboratory to the farm The linkage between ourselves Ravensdown and Ravensdown shareholders shows this perfectly where the investment in science creates new technologies new systems and new methods that take everyone forwardrdquo
The new technologies Ravensdown provides to shareholders often have their roots in the laboratory And sometimes itrsquos not about a new product or digital advance so much as a smarter way of doing things
Scientific breakthrough set to transform dairy effluent
To view video please visitravensdownconzintegratedreporting
37ScienceRavensdown Stakeholder Review 2018
We are committed to being at the forefront of where the physical world of farming meets the digital world Use of farm mapping software enables customers to farm smarter and accurately Nutrient management crop and livestock production all benefit from improved record keeping and performance analytics We are focussed heavily on increasing the number of customers using mapping technology and are investing in RampD to increase the range of services this software can accurately provide
Maps provide farmers oversight of their whole farm at a glance Embedded throughout the map are the records of what has been applied in detail and what the options are to improve productivity The increasing demand on farmers for managing the environment requires better record keeping and transparency Developments in automation can reduce the amount of time the farmer spends behind a desk enabling more time on the farm We believe our customers own their information and have designed HawkEyereg to enable greater collaboration with other industry partners
MAPPING TECHNOLOGY
Use of mapping technology to manage efficient use of nutrients and keep records of paddock activity
CUSTOMERS ACTIVELY USING SMART MAPS HAWKEYE DURING THE YEAR2682
Technology is a key driving force behind sector-wide improvement It opens up new opportunities new ways to track progress make decisions demonstrate performance
and make connections with end consumers Our team uses some amazing tools to enhance the service they provide and the tool ndash and the person using it ndash cannot stand still
Technology Enabling smarter farming
38 Technologies and ServicesRavensdown Stakeholder Review 2018
Technologies and Services
HawkEye is map-based software that helps farmers make smarter decisions for better farm and environmental outcomes
BENEFITS FOR FARMERS
Improved nutrient amp feed decisions
Reduced office time
Managing environmental impacts
Increased productivity
More time to farm
Licence to operate
BENEFITS FOR RAVENSDOWN
Customer collaboration
Data automation
Useful tools for all farmers
Valuable discussions
More time to add value
Stronger relationships
THE IMMEDIATE PROCESS
Support Ravensdowns core business - Nutrient pasture and crop management environmental footprint
Easier collaboration between customer and Ravensdown - Enabling our staff to deliver
Providing excellent service with efficiency - Automation of ordering spreading and online data gathering
BY PROVIDING
Farm mapping
Nutrient planning and forecasting
Pasture performance management
Product ordering and spreading
In-field tools
Test results and agronomy plan visualisation
Digital record keeping and reporting
Nutrient compliance management amp reporting
Spreading proof of placement
Farm feature amp hazards
Sharing and collaboration
Personalised support
INSIGHT TO ACTION
Coming soon
39Technologies and ServicesRavensdown Stakeholder Review 2018
USE OF AGRONOMY PLANS FOR EFFICIENT USE OF NUTRIENTS AGROCHEMICALS AND SEED
PROOF OF PLACEMENT
This enables our customers to apply the right amount of fertiliser (nutrient) Published agronomy plans are a measure of how many of our customers are using our recommendations
In addition the agronomy plans include the right agrochemical recommendation ensuring the best product and application is chosen for the health of the crop or pasture livestock and environment
All of this detail is recorded and traceable enabling a stronger story to be developed about the farm and the produce grown on it
Ravensdown takes soil test measurements and makes recommendations to farmers about where and what amount of nutrient should be applied
This forms the basis for an agronomy plan which can be produced by Ravensdown We expect this number to increase as farmers become more aware of the need for tighter control over their nutrient application
The use of GPS-enabled spreading technology enables us to measure how effectively we are recording and tracking nutrient application We aim to increase the total traceability of nutrients applied over time By recording spreading in both aircraft and groundspreading trucks we are able to capture data not only of Ravensdown fertiliser that has been applied but to provide better transparency for all users of our spreading technology This benefits all New Zealand farmers
Recently we signed an agreement with TracMap New Zealandrsquos largest provider of spreading technologies enabling us to capture a large proportion of total fertiliser tonnes spread accurately as well as agrochemical spray history Variable rate application is now possible through our investment in our Primary Growth Partnership ldquoPioneering to Precisionrdquo in hill country as well as ground spreading meaning the right product can be applied at the right rate in the right place What percentage of total tonnes applied has been applied at a variable rate will be a key benchmark indicator for us moving forward
245739RAVENSDOWN FERTILISER TONNES CAPTURED BY GPS-ENABLED PROOF OF PLACEMENT TECHNOLOGY
CUSTOMERS PERFORMED SOIL TESTS ON THEIR FARMS6448
TESTING TO IMPROVE FARM PERFORMANCE
8362
46
PUBLISHED AGRONOMY PLANS
OF CUSTOMERS HAVE BEEN PROVIDED AGRONOMY PLANS
40 Technologies and ServicesRavensdown Stakeholder Review 2018
A perfect example is the work we do with arable farmer Eric Watson of Wakanui in mid Canterbury
Eric is the Guinness World Record holder for wheat production per hectare a title he has won more than once Part of the credit comes down to the way he works with Ravensdown including his local Senior Agri Manager Dan Copland Danrsquos worked with Eric and his wife Maxine for over four years ldquoIts really something Im passionate about getting crop nutrition rightrdquo says Dan ldquoEspecially with the precision nutrient management siderdquo
The precision Eric and Dan apply to crop nutrition and soil management certainly is impressive aided by the Ravensdown technology deployed on Ericrsquos mid Canterbury land Comprehensive soil testing and smart mapping gauge the precise nutrition needs of every paddock It shows not just which paddocks require fertilising but exactly what is required and where avoiding over-application Itrsquos smart but the pace of change with accompanying expectations is fast ldquoIts very rapid developmentrdquo says Eric ldquoI think the shareholders do expect more from their fertiliser company including spreading technologyrdquo
CASE
STU
DY
Helping meet those growing expectations is our newest precision agriculture tool HawkEyereg This integrated mapping and compliance tool offers even more accuracy in measuring whatrsquos needed for optimum soil health and yield further reducing environmental impacts ldquoHawkEyereg is a decision support tool it can help with farm recording it can help with precision placementrdquo advises Dan ldquoIrsquove been with Ravensdown eight years and technology-wise itrsquos definitely come on leaps and boundsrdquo HawkEyersquos power comes from using three perspectives of pasture production imagery from the air nutrient input and pasture quantity on the ground and diagnostic status of the soil And itrsquos being made available for any farmer to use not just Ravensdown shareholders
Inevitably as technology improves so does the amount of data generated lsquoBig datarsquo as itrsquos known offers a world of possibilities but only when it can be applied in practical ways Bryan Inch our General Manager for Customer Relationships understands the risks of drowning in a sea of data ldquoTherersquos already plenty of information being captured and that will only increase in the futurerdquo says Bryan ldquoSensors on irrigators farm gates spreading trucks and
silos complement wearable technology on animals soil tests and aerial pasture scanning Itrsquos making sense of what those sensors say that matters turning data into insightful decisionsrdquo Thatrsquos why all Ravensdown technology comes with dedicated support from technical experts and field-based Agri Managers
Back on Ericrsquos farm technology has helped do more with less to the benefit of the environment and the balance sheet ldquoI think Ravensdown technology has a big role to play in helping New Zealand reduce the impact of nutrientsrdquo says Eric ldquoIt can show you shouldnt be putting so much fertiliser on here and in some cases that more needs to go on there Crops will grow better and if youre wasting nutrients youre wasting moneyrdquo
Itrsquos not just shareholders who are expecting more either something Eric is aware of ldquoI think that societys expecting more from farmers with cleaner waterways and swimmable rivers so technology will certainly have a part to play in that Theres a big need for farming to keep improving and thats what the public wants to seerdquo
As expectations grow Ravensdown has responded by developing new technologies that let us do more for our farmer shareholders
The Canterbury wheat that beat the world
To view video please visitravensdownconzintegratedreporting
THERES A BIG NEED FOR FARMING TO KEEP IMPROVING BECAUSE THATS WHAT THE PUBLIC WANTS TO SEE
41Technologies and ServicesRavensdown Stakeholder Review 2018
Employees
GovernanceRavensdownrsquos governance structure is set up to promote accountability and to
support its ability to create value in the short medium and long term It provides insight on strategy implementation and direction while supporting ethical
compliant behaviour throughout the business
42 GovernanceRavensdown Stakeholder Review 2018
Governance
Ethics
The Board of Directors has developed a Code of Business Conduct and Ethics to give effect to Ravensdownrsquos core values and to guide all employees and directors in our relationships with our stakeholders Key parts of this code include
Company Values
Our decisions and personal behaviour will at all times be consistent with our core values of
Successful co-operative ndash We put the customer at the centre of everything we do
Empowered people ndash We choose the best people keep them safe and enable them to do their best
Enduring relationships ndash We develop long-term relationships based on integrity and trust
Environmental leadership ndash We strive to lead in the field of sustainability
Driving Innovation ndash We drive the business forward by finding better solutions
These values mean that we will
Act honestly and fairly with due skill care and diligence in the interests of all of our stakeholders
Demonstrate respect for key moral principles including diversity individual rights equality and dignity
Value personal and professional integrity trustworthiness and competence
Fraud Policy
Ravensdown has a philosophy of ldquozero tolerancerdquo towards fraud both inside and outside of the company We value the integrity of our staff and recognise that they have a key role to play in the prevention detection and reporting of fraud We therefore ask them to be vigilant at all times and to report any concerns they may have at the earliest opportunity We are committed to creating and maintaining an honest open and well-intentioned working environment where people are confident to raise their concerns without fear of reprisal on a confidential basis All reported cases of fraud will be investigated
Conflict of interestRelated party transactions
Like most co-operative companies Ravensdown Limited has frequent transactions with its farming directors in the ordinary course of business All transactions are conducted on commercial terms
A Conflict of Interest Policy ensures that any real or perceived conflicts related to staff members are managed at armrsquos length
Whistle-Blowing Policy
Ravensdown is committed to providing a transparent accountable organisation and staff are encouraged to have the responsibility to report any known or suspected wrongdoing within the company Employees are encouraged to report this to their managers or directly to the CEO A 247 independent anonymous Ethics Hotline is also available where confidential information can be reported Ravensdown is committed to the protection of genuine whistle-blowers against action taken in reprisal for the making of protected disclosures
Risk Identification and Management
The company has a comprehensive risk management framework to identify assess and monitor new and existing risks Annual risk updates are performed and risk improvement plans created and acted on The Chief Executive Officer and the leadership team are required to report to the Board and Audit amp Risk Committee on high risks affecting the business and to develop strategies to mitigate these risks Additionally management is responsible for ensuring an appropriate insurance programme is in place and reviewed annually
TOP RISKS
Risk Response
Failure to embed a culture systems and processes to prevent or appropriately respond to health safety or wellbeing dangers or incidents
We have systems and processes in place to continuously track protect and take proactive actions to manage our peoplersquos health safety and wellbeing and to ensure we embed a culture which puts safety first and gives meaning and purpose for our people
Supply of key fertiliser inputs interrupted
We have enduring relationships with long-term suppliers of our key fertiliser inputs which we continue to assess and manage to ensure we can meet supply commitments to our customers
Inability to deter or recover from cyber security risks
We have robust systems and software in place to detect protect and recover from cyber security threats
Evolving government priorities affecting our industry
We have regular and meaningful engagement with various levels of government to ensure we can have proactive involvement in the legislative and regulatory changes relevant to our business
Significant Biosecurity incident affecting us or our industry
We have an MPI-approved system which ranks the majority of our imported products as a low risk through annual inspection of suppliers cleanliness of vessels sampling of products and container inspections
Losing social licence to operate We work to ensure positive and genuine engagement with all our key stakeholders and transparently report on our operational compliance good community relationships and commitment to sustainability and improvement
43GovernanceRavensdown Stakeholder Review 2018
Leading usforward
1 2 3 4 5
John runs a 22000 stock unit sheep and beef breeding and finishing operation has been on the Board since 2004 and has been Chair since February 2014 As well as running a legal practice in Marton John spent many years as a director of RACE Incorporated and of a number of farming and agricultural companies in NZ and overseas
John Henderson LLB Chair
1
Scott owns and runs a large hill country sheep and beef station at Ohura in the Central North Island and has been on the Board since 2006 Scott is a member of the NZ Institute of Directors and holds a certificate in company direction He has completed a number of governance courses and continues to prioritise professional development
Scott Gower2
TH
E B
OA
RD
44 Board and Leadership Ravensdown Stakeholder Review 2018
Board and Leadership
6 7 8 9 10
Jason is CFO of NZ Steel and a Fellow of Chartered Accountants Australia and New Zealand and has been on the Board since 2014 He is currently Chairman of TNX Limited and former Chair of the Audit Committees for Taranaki Investments Management Limited and LIC He was the former CFO of large listed and unlisted companies such as EROAD Auckland Airport PGG Wrightsons and Fonterra Ingredients
Jason Dale B Com FCA
10
Stuart farms 330ha west of Christchurch growing arable crops seed potatoes and finishing lambs and has been on the Board since 2006 and Deputy Chair since 2014 Stuart is a Nuffield Scholar and has had a number of governance roles in the industry good sector as well as not-for-profit organisations
Stuart Wright B Ag Com Deputy Chair
9
Tony runs the family dairy farming business and has been on the Board since 2004 Tony has been involved in governance at a local and national level particularly in the dairy sector for 20-plus years He was a director of the NZ Dairy Board and Kiwi Dairy Co-op before the formation of Fonterra
Tony is a Nuffield Scholar and a Chartered Fellow of the IoD
Tony Reilly B Ag Com
3
Bruce farms an 8000 stock unit cattle and sheep farm north of Napier and has been on the Board since 2015 Bruce holds a wide range of governance positions particularly in the science and environmental areas He previously spent six years on the Federated Farmers Board and was National President from 2011 to 2014
Bruce WillsB Ag Com
4
Through the companies Alpine Fresh Ltd and ViBERi NZ Ltd Tony grows for the arable vegetable and berryfruit sectors over 700 ha He has been on the Board since 2006
Currently Tony is a director of several local companies is the Chair of NZGAP and Vice-President of Horticulture NZ
Tony Howey B Ag Com
5
Kate owns a 245ha dairy farm in Dargaville and has been on the Board since 2014 Kate is also Chair of Delta Produce Co-operative Ltd and is a ministerial-appointed Council member of the Open Polytechnic of New Zealand
Kate is a Member of the IoD and has done the Company Directors Certificate as well as the Fonterra Governance Development Programme
Kate Alexander Dip Ag bus Mgmt
6
Glen is an Auckland-based entrepreneur who has been on the Board since 2007 Glen was a founding director of the Warehouse Group and was a board member there for 11 years He currently has directorships of 20 private companies across agriculture property retail and tourism sectors Glens agricultural investments include dairy beef avocado kiwifruit mushroom forestry and aquaculture
Glen Inger7
Peter owns a 190ha dairy farm located at Northope and has farming interests in Lochiel and Lorneville and has been on the Board since 2013 Peter is an Agribusiness Regional Manager for a prominent bank and has been through the Fonterra Governance Development Programme
Peter MoynihanB Ag Sc
8
45Board and Leadership Ravensdown Stakeholder Review 2018
Actions louder than words
As a leadership team we see our role as maintaining a positive culture at Ravensdown while ensuring the organisation remains agile as it faces multiple opportunities and challenges
Knowing that continual consensus rarely leads to good decision-making we hold each other to account and exchange ideas freely and honestly
Because wersquore often challenging the traditional way of doing things we will debate and offer alternative points of view
Greg CampbellChief Executive Officer
Bryan InchGeneral Manager Customer Relationships
Sean ConnollyChief Financial Officer
Mark McAtamneyChief Information Officer
LEA
DE
RSH
IP T
EA
M
46 Board and Leadership Ravensdown Stakeholder Review 2018
We seek alternative perspectives from outside the team and listen to all employees within the company throughout the year
We are here to deliver on strategic goals agreed with the Board This involves looking ahead and keeping an eye on the detail of the day-to-day
The safety and wellbeing of our team is paramount and we continue to ensure each and every employee shares this belief so they can act on it
Stephen EspositoGeneral Manager Operations
Mike WhittyGeneral Manager Supply Chain
Mike Manning General Manager Innovation and Strategy
Katrina Benedetti ForastieriGeneral Manager Culture and People
47Board and Leadership Ravensdown Stakeholder Review 2018
KE
Y
Ravensdown-owned storesRavensdown consignment storesRavensdown manufacturing Aerowork
Ravensdown aglime quarriesLime processing plantDOING MORE
Our team members are proud to be part of the community and are doing their bit for many worthy causes throughout the country
Dargaville
Pukekohe
Morrinsville
Te Awamutu
Okato
Kakaramea
Feilding
HimitangiRongotea
Masterton
Manunui
Kerepehi
Te Puke
Tirau
Supreme
Taupo
Pio Pio Broadlands
Gisborne
Wairoa
Raetihi
New Plymouth
Stratford
AuroaWaverley
TaihapeWhanganui
Rata
Severn StreetNapier Works
Waipukurau
Dannevirke
MangatainokaKoputaroa
MataGreenleaf
Te Pahu
Western Bays
Te Teko
Featherston
Taumaranui
Waharoa
Normanby
TakakaNgarua
Marlborough
NelsonBlenheim
Culverden CheviotHokitika
Stillwater
MethvenRakaia
Fairlie
Seadown
GeraldineHinds
AshburtonSouthbridge
DunsandelLeeston
Christchurch Works
White RockAmberley
Mayfield
Darfield
Rangiora
Kurow Waimate
Cromwell RanfurlyOturehua
Waikouaiti
DiptonNightcapsOtautau
Isla Bank
BluffTitiroa
Woodlands EdendaleAB Lime
WintonMcNab
Clinton
Balfour
Mossburn
Heriot
Outram
LawrenceClydevale
MiltonBalclutha
Dunedin WorksLumsden
Te Kuiti
North Oamaru
Enabling smarter farming throughout New Zealand
Registered office292 Main South Road Hornby Christchurch 8042 NZ0800 100 123ravensdownconz
Lets expect more together Give us your feedback on this website so we can improve
Connect with us facebookcomRavensdown linkedincomcompanyravensdown twittercomRavensdownNZ ravensdownconzintegratedreporting
insightcreativeconz
RA
V026
EXPECT MORE TO COME gt
ravensdownconz
STAFF TURNOVER
DIVERSITY TRAINING SPEND
LIVING WAGE
A drive to deliver personalised structured and focussed training programmes is now supported by a new Learning Management System We can ensure staff are fully able to do their jobs for the benefit of our stakeholders and can develop our people for future opportunities
Ravensdown will continue to monitor the living wage as it develops and ensure all permanent staff are paid at or above the NZ living wage
FEMALE MALE
31 69
When it comes to gender mix the focus is on active monitoring training to tackle conscious and unconscious bias and recruiting the best person for the role
PERMANENT EMPLOYEES ARE PAID AT OR ABOVE THE NZ LIVING WAGE100
$800kSPENT ON TARGETED TRAINING AND DEVELOPMENT 201718
(201617 $1M SPENT ON TRAINING AND DEVELOPMENT)
201718(201617 8)11
Average turnover for 5 years is 88
Our stakeholders can be confident that the knowledge advice and service they receive is from stable engaged staff ensuring consistency of service and knowledge
GENDER
AGE
lt40 40-59 gt590
10
20
30
40
50
60
32 Enabled PeopleRavensdown Stakeholder Review 2018
CASE
STU
DY
To view video please visitravensdownconzintegratedreporting
While Ravensdownrsquos advanced technology often takes the limelight itrsquos Ravensdown people who are driving smarter farming every day
Few realise Ravensdown has the largest number of Certified Nutrient Management Advisors in New Zealand
This is no accident ndash rather a carefully designed plan to attract the very best graduates and enable them through training clear career pathways and stewardship in the field
At the Ravensdown store in Tirau 24-year-old Taylor Bailey is an impressive example of how the Ravensdown Development Programme is enabling success for a new generation of agri managers Coming from a well-known dairy farming family in Mahoe Taranaki farming is very much in Taylorrsquos blood Like many of our graduates Taylor came from Massey University where she completed a Bachelor of Agri Commerce ndash majoring in farm management
Soon after Taylor was invited to join the Ravensdown Development Programme and spent eight months in Christchurch where she studied Fert 101 Animal Health and Agronomy Recently shersquos completed the intensive Advanced Certified Nutrient Management Course through the New Zealand Fertiliser Association
Smart farming is hitting the ground running
and Massey University The final part was completing her farmer reports to become a Certified Nutrient Advisor
At this young age the achievement is impressive but Taylor is by no means alone The entire focus of the Ravensdown Development Programme scheme is to produce a well-prepared and enabled future generation of on-farm advisors who can deliver first-rate knowledge on fertiliser animal health and agronomy from the get go
Taylor knows todayrsquos farmers are expecting far more and Ravensdown is responding ldquoCustomers are definitely expecting more of advisors Weve got a wide range of products and services that we provide so we need to be definitely well-skilled in those areasrdquo says Taylor
But as any farmer will testify you canrsquot learn everything from a book so Taylor meets farmers attends local discussion groups and keeps up to date on the latest environmental issues
ldquoWere no longer just a fert rep these days Were also giving advice and recommendations around agri-chemicals
seed products and animal health Theres a lot more environmental scrutiny on farmers so we need to be up with regulations specifically with the fertiliser side of thingshelliprdquo
Always driven Taylor also enjoys the support she gets from her North Island team and the expert agronomists and animal health technical managers who give her the extra confidence and motivation to always do more for her clients
Of course this notion of a well-educated and empowered new generation is not without economic value ldquo It definitely benefits shareholders People are coming into jobs up to speed and with a greater understanding of the whole farm systemrdquo says Taylor
Being part of the new generation that will drive change and smarter farming is something Taylor relishes She also has a few changes shelsquod like to see
It would be great to see farm owners involving employees in the decision-making processes they face such as meetings to discuss their seasonal fertiliser plans Sharing knowledge is a really powerful thing and in turn will result in a more skilled industry
WErsquoRE NO LONGER JUST A FERT REP THESE DAYS
33Enabled PeopleRavensdown Stakeholder Review 2018
Game changing science
Science and research are the reasons why Ravensdown is seen as a nutrient efficiency specialist Our investment in RampD and partnerships with universities mean ideas
with game-changing potential can be explored But it is our field-based team and the customers who trust their advice that take the ideas and turn them into a better reality
Description
Value
Collaboration
Status
Future expectation
Treats dairy effluent ndash enabling water recycling and increased effluent storage capability
The technology produces lower volumes of effluent enabling enhanced utility of storage and use Significant volumes of water are available for recycling
Lincoln University
Public announcement of pilot project was made on 3 May 2018
Canterbury is the first region for ClearTechreg release followed by the major dairy regions
Remote sensing of the nutrient status of soils
Fast and efficient method to produce layers of data from a single flight including soil fertility vegetation type and a digital surface map at a square-meter level
Massey University
AgResearch
We are at the end of year 5 of the seven-year programme Project extension to cover North Canterbury and Southland means 90 percent coverage for New Zealand hill country
Commercial delivery of current and emerging scanning technologies
AIR SCANreg
34 ScienceRavensdown Stakeholder Review 2018
Science
Description
Value
Collaboration
Status
Future expectation
Models phosphorus and sediment losses at farm and catchment scale
The model allows the identification and materiality of farm nutrient and sediment critical source areas and the efficacy of mitigations
Victoria University of Wellington
Undergoing field verification In development end of this year
Expect to be used mainly by Ravensdown Environmental consultants in catchment studies in collaboration with Beef and Lamb and regional councils
Models nutrient balances including nitrogen loss estimates at a farm scale
Models farm system nutrient cycling and the consequential nutrient losses Focus on outputs maintains farming flexibility and innovation This world-class model allows farm system scenarios to be compared to a baseline
AgResearch
Plant amp Food
Landcare Research
Overseer Limited
Widespread adoption with ongoing upgrades
Expect to see an increased uptake nationally as farm systems changes are required to comply with emerging regulations on nutrient losses
Description Enables trust through evidence ndash fertiliser released at the right place at the right rate
Value Technology-enabled aircraft allow fertiliser plans to be accurately delivered by electronic instruction Farmers can trust their fertiliser investment is applied as intended with proof of release records available
Status 4 Planes in operation
Future expectation
6 capable aircraft by May 2019
Ravensdown has an ownership interest
reg
35ScienceRavensdown Stakeholder Review 2018
WE CANNOT FARM LIKE WE USED TO IN THE PAST SO OUR SYSTEM NEEDS TO BE MORE PRECISE MORE ENVIRONMENT FRIENDLY
36 ScienceRavensdown Stakeholder Review 2018
ClearTechreg is just such a breakthrough Developed in partnership with Professors Keith Cameron and Hong Di of Lincoln University ClearTechreg is an effluent treatment process that slashes the use of fresh water in dairy farming
ClearTechreg allows us to clarify effluent at the dairy shed to produce water clean enough for recyclingrdquo explains Professor Cameron ldquoItrsquos then used for washing the yard where the cows come in for milking The technology uses a coagulant often used in treating drinking water and itrsquos a very similar process The coagulant allows the little particles of soil and dung in the effluent to coalesce into larger particles which then have enough weight to sink to the bottom of a tank This means the top becomes clear enough to recycle and wash down the yardrdquo
The potential savings in water use and reduction in environmental impact are huge says Professor Cameron ldquoUsing the backing gate where the cows are waiting to go in for milking on Lincoln Universityrsquos dairy farm where we milk 555 cows we can cycle enough water every day to wash the yard completely Thatrsquos around 20000 litres recycled a day Scale that up nationwide
and we could save around 42 billion litres of water annually Thatrsquos a big numberrdquo
Making better use of water resources is not the only advantage of ClearTechreg Professor Hong Di emphasises the benefits across the board representing the sort of leap agriculture has to take to meet societyrsquos growing expectations ldquoWe cannot farm like we used to in the past so our systems need to be more precise more environmentally friendly Consumers are demanding quality food and to know that it has been produced in environmentally friendly sustainable ways The sort of technology that wersquore talking about with ClearTechreg thatrsquos a step change As well as potentially saving so much water each year you also reduce E coli leaching and phosphorus ClearTechreg shows how science can help Ravensdown and its shareholders respond and succeedrdquo
Partnerships with scientists like Keith Cameron and Hong Di are only going to be more important in the future and the bonds closer ldquoAs well as the research and development of new technologies therersquos also capability buildingrdquo says Professor Cameron ldquoIn that we train a lot of the farmers of the future at Lincoln University We also train students who go on to be
CASE
STU
DY
employees of Ravensdown A very good example is the creation of the environmental group at Ravensdown who support farmers to develop environmental plans and nutrient budgets A number of those new staff have come through training at Lincoln Universityrdquo
The search for game-changing innovations like ClearTechreg has become more determined than ever as expectations of Ravensdown and scientists themselves increase Something Professor Cameron is well aware of ldquoI think society is expecting more from scientists There are growing concerns about the environment and finding solutions to those environmental problems requires good robust science Itrsquos also why wersquore seeing greater links between research and industry to ensure that the science that gets done in the lab doesnrsquot just produce a paper thatrsquos published in an international journal it actually produces a technology that flows from the laboratory to the farm The linkage between ourselves Ravensdown and Ravensdown shareholders shows this perfectly where the investment in science creates new technologies new systems and new methods that take everyone forwardrdquo
The new technologies Ravensdown provides to shareholders often have their roots in the laboratory And sometimes itrsquos not about a new product or digital advance so much as a smarter way of doing things
Scientific breakthrough set to transform dairy effluent
To view video please visitravensdownconzintegratedreporting
37ScienceRavensdown Stakeholder Review 2018
We are committed to being at the forefront of where the physical world of farming meets the digital world Use of farm mapping software enables customers to farm smarter and accurately Nutrient management crop and livestock production all benefit from improved record keeping and performance analytics We are focussed heavily on increasing the number of customers using mapping technology and are investing in RampD to increase the range of services this software can accurately provide
Maps provide farmers oversight of their whole farm at a glance Embedded throughout the map are the records of what has been applied in detail and what the options are to improve productivity The increasing demand on farmers for managing the environment requires better record keeping and transparency Developments in automation can reduce the amount of time the farmer spends behind a desk enabling more time on the farm We believe our customers own their information and have designed HawkEyereg to enable greater collaboration with other industry partners
MAPPING TECHNOLOGY
Use of mapping technology to manage efficient use of nutrients and keep records of paddock activity
CUSTOMERS ACTIVELY USING SMART MAPS HAWKEYE DURING THE YEAR2682
Technology is a key driving force behind sector-wide improvement It opens up new opportunities new ways to track progress make decisions demonstrate performance
and make connections with end consumers Our team uses some amazing tools to enhance the service they provide and the tool ndash and the person using it ndash cannot stand still
Technology Enabling smarter farming
38 Technologies and ServicesRavensdown Stakeholder Review 2018
Technologies and Services
HawkEye is map-based software that helps farmers make smarter decisions for better farm and environmental outcomes
BENEFITS FOR FARMERS
Improved nutrient amp feed decisions
Reduced office time
Managing environmental impacts
Increased productivity
More time to farm
Licence to operate
BENEFITS FOR RAVENSDOWN
Customer collaboration
Data automation
Useful tools for all farmers
Valuable discussions
More time to add value
Stronger relationships
THE IMMEDIATE PROCESS
Support Ravensdowns core business - Nutrient pasture and crop management environmental footprint
Easier collaboration between customer and Ravensdown - Enabling our staff to deliver
Providing excellent service with efficiency - Automation of ordering spreading and online data gathering
BY PROVIDING
Farm mapping
Nutrient planning and forecasting
Pasture performance management
Product ordering and spreading
In-field tools
Test results and agronomy plan visualisation
Digital record keeping and reporting
Nutrient compliance management amp reporting
Spreading proof of placement
Farm feature amp hazards
Sharing and collaboration
Personalised support
INSIGHT TO ACTION
Coming soon
39Technologies and ServicesRavensdown Stakeholder Review 2018
USE OF AGRONOMY PLANS FOR EFFICIENT USE OF NUTRIENTS AGROCHEMICALS AND SEED
PROOF OF PLACEMENT
This enables our customers to apply the right amount of fertiliser (nutrient) Published agronomy plans are a measure of how many of our customers are using our recommendations
In addition the agronomy plans include the right agrochemical recommendation ensuring the best product and application is chosen for the health of the crop or pasture livestock and environment
All of this detail is recorded and traceable enabling a stronger story to be developed about the farm and the produce grown on it
Ravensdown takes soil test measurements and makes recommendations to farmers about where and what amount of nutrient should be applied
This forms the basis for an agronomy plan which can be produced by Ravensdown We expect this number to increase as farmers become more aware of the need for tighter control over their nutrient application
The use of GPS-enabled spreading technology enables us to measure how effectively we are recording and tracking nutrient application We aim to increase the total traceability of nutrients applied over time By recording spreading in both aircraft and groundspreading trucks we are able to capture data not only of Ravensdown fertiliser that has been applied but to provide better transparency for all users of our spreading technology This benefits all New Zealand farmers
Recently we signed an agreement with TracMap New Zealandrsquos largest provider of spreading technologies enabling us to capture a large proportion of total fertiliser tonnes spread accurately as well as agrochemical spray history Variable rate application is now possible through our investment in our Primary Growth Partnership ldquoPioneering to Precisionrdquo in hill country as well as ground spreading meaning the right product can be applied at the right rate in the right place What percentage of total tonnes applied has been applied at a variable rate will be a key benchmark indicator for us moving forward
245739RAVENSDOWN FERTILISER TONNES CAPTURED BY GPS-ENABLED PROOF OF PLACEMENT TECHNOLOGY
CUSTOMERS PERFORMED SOIL TESTS ON THEIR FARMS6448
TESTING TO IMPROVE FARM PERFORMANCE
8362
46
PUBLISHED AGRONOMY PLANS
OF CUSTOMERS HAVE BEEN PROVIDED AGRONOMY PLANS
40 Technologies and ServicesRavensdown Stakeholder Review 2018
A perfect example is the work we do with arable farmer Eric Watson of Wakanui in mid Canterbury
Eric is the Guinness World Record holder for wheat production per hectare a title he has won more than once Part of the credit comes down to the way he works with Ravensdown including his local Senior Agri Manager Dan Copland Danrsquos worked with Eric and his wife Maxine for over four years ldquoIts really something Im passionate about getting crop nutrition rightrdquo says Dan ldquoEspecially with the precision nutrient management siderdquo
The precision Eric and Dan apply to crop nutrition and soil management certainly is impressive aided by the Ravensdown technology deployed on Ericrsquos mid Canterbury land Comprehensive soil testing and smart mapping gauge the precise nutrition needs of every paddock It shows not just which paddocks require fertilising but exactly what is required and where avoiding over-application Itrsquos smart but the pace of change with accompanying expectations is fast ldquoIts very rapid developmentrdquo says Eric ldquoI think the shareholders do expect more from their fertiliser company including spreading technologyrdquo
CASE
STU
DY
Helping meet those growing expectations is our newest precision agriculture tool HawkEyereg This integrated mapping and compliance tool offers even more accuracy in measuring whatrsquos needed for optimum soil health and yield further reducing environmental impacts ldquoHawkEyereg is a decision support tool it can help with farm recording it can help with precision placementrdquo advises Dan ldquoIrsquove been with Ravensdown eight years and technology-wise itrsquos definitely come on leaps and boundsrdquo HawkEyersquos power comes from using three perspectives of pasture production imagery from the air nutrient input and pasture quantity on the ground and diagnostic status of the soil And itrsquos being made available for any farmer to use not just Ravensdown shareholders
Inevitably as technology improves so does the amount of data generated lsquoBig datarsquo as itrsquos known offers a world of possibilities but only when it can be applied in practical ways Bryan Inch our General Manager for Customer Relationships understands the risks of drowning in a sea of data ldquoTherersquos already plenty of information being captured and that will only increase in the futurerdquo says Bryan ldquoSensors on irrigators farm gates spreading trucks and
silos complement wearable technology on animals soil tests and aerial pasture scanning Itrsquos making sense of what those sensors say that matters turning data into insightful decisionsrdquo Thatrsquos why all Ravensdown technology comes with dedicated support from technical experts and field-based Agri Managers
Back on Ericrsquos farm technology has helped do more with less to the benefit of the environment and the balance sheet ldquoI think Ravensdown technology has a big role to play in helping New Zealand reduce the impact of nutrientsrdquo says Eric ldquoIt can show you shouldnt be putting so much fertiliser on here and in some cases that more needs to go on there Crops will grow better and if youre wasting nutrients youre wasting moneyrdquo
Itrsquos not just shareholders who are expecting more either something Eric is aware of ldquoI think that societys expecting more from farmers with cleaner waterways and swimmable rivers so technology will certainly have a part to play in that Theres a big need for farming to keep improving and thats what the public wants to seerdquo
As expectations grow Ravensdown has responded by developing new technologies that let us do more for our farmer shareholders
The Canterbury wheat that beat the world
To view video please visitravensdownconzintegratedreporting
THERES A BIG NEED FOR FARMING TO KEEP IMPROVING BECAUSE THATS WHAT THE PUBLIC WANTS TO SEE
41Technologies and ServicesRavensdown Stakeholder Review 2018
Employees
GovernanceRavensdownrsquos governance structure is set up to promote accountability and to
support its ability to create value in the short medium and long term It provides insight on strategy implementation and direction while supporting ethical
compliant behaviour throughout the business
42 GovernanceRavensdown Stakeholder Review 2018
Governance
Ethics
The Board of Directors has developed a Code of Business Conduct and Ethics to give effect to Ravensdownrsquos core values and to guide all employees and directors in our relationships with our stakeholders Key parts of this code include
Company Values
Our decisions and personal behaviour will at all times be consistent with our core values of
Successful co-operative ndash We put the customer at the centre of everything we do
Empowered people ndash We choose the best people keep them safe and enable them to do their best
Enduring relationships ndash We develop long-term relationships based on integrity and trust
Environmental leadership ndash We strive to lead in the field of sustainability
Driving Innovation ndash We drive the business forward by finding better solutions
These values mean that we will
Act honestly and fairly with due skill care and diligence in the interests of all of our stakeholders
Demonstrate respect for key moral principles including diversity individual rights equality and dignity
Value personal and professional integrity trustworthiness and competence
Fraud Policy
Ravensdown has a philosophy of ldquozero tolerancerdquo towards fraud both inside and outside of the company We value the integrity of our staff and recognise that they have a key role to play in the prevention detection and reporting of fraud We therefore ask them to be vigilant at all times and to report any concerns they may have at the earliest opportunity We are committed to creating and maintaining an honest open and well-intentioned working environment where people are confident to raise their concerns without fear of reprisal on a confidential basis All reported cases of fraud will be investigated
Conflict of interestRelated party transactions
Like most co-operative companies Ravensdown Limited has frequent transactions with its farming directors in the ordinary course of business All transactions are conducted on commercial terms
A Conflict of Interest Policy ensures that any real or perceived conflicts related to staff members are managed at armrsquos length
Whistle-Blowing Policy
Ravensdown is committed to providing a transparent accountable organisation and staff are encouraged to have the responsibility to report any known or suspected wrongdoing within the company Employees are encouraged to report this to their managers or directly to the CEO A 247 independent anonymous Ethics Hotline is also available where confidential information can be reported Ravensdown is committed to the protection of genuine whistle-blowers against action taken in reprisal for the making of protected disclosures
Risk Identification and Management
The company has a comprehensive risk management framework to identify assess and monitor new and existing risks Annual risk updates are performed and risk improvement plans created and acted on The Chief Executive Officer and the leadership team are required to report to the Board and Audit amp Risk Committee on high risks affecting the business and to develop strategies to mitigate these risks Additionally management is responsible for ensuring an appropriate insurance programme is in place and reviewed annually
TOP RISKS
Risk Response
Failure to embed a culture systems and processes to prevent or appropriately respond to health safety or wellbeing dangers or incidents
We have systems and processes in place to continuously track protect and take proactive actions to manage our peoplersquos health safety and wellbeing and to ensure we embed a culture which puts safety first and gives meaning and purpose for our people
Supply of key fertiliser inputs interrupted
We have enduring relationships with long-term suppliers of our key fertiliser inputs which we continue to assess and manage to ensure we can meet supply commitments to our customers
Inability to deter or recover from cyber security risks
We have robust systems and software in place to detect protect and recover from cyber security threats
Evolving government priorities affecting our industry
We have regular and meaningful engagement with various levels of government to ensure we can have proactive involvement in the legislative and regulatory changes relevant to our business
Significant Biosecurity incident affecting us or our industry
We have an MPI-approved system which ranks the majority of our imported products as a low risk through annual inspection of suppliers cleanliness of vessels sampling of products and container inspections
Losing social licence to operate We work to ensure positive and genuine engagement with all our key stakeholders and transparently report on our operational compliance good community relationships and commitment to sustainability and improvement
43GovernanceRavensdown Stakeholder Review 2018
Leading usforward
1 2 3 4 5
John runs a 22000 stock unit sheep and beef breeding and finishing operation has been on the Board since 2004 and has been Chair since February 2014 As well as running a legal practice in Marton John spent many years as a director of RACE Incorporated and of a number of farming and agricultural companies in NZ and overseas
John Henderson LLB Chair
1
Scott owns and runs a large hill country sheep and beef station at Ohura in the Central North Island and has been on the Board since 2006 Scott is a member of the NZ Institute of Directors and holds a certificate in company direction He has completed a number of governance courses and continues to prioritise professional development
Scott Gower2
TH
E B
OA
RD
44 Board and Leadership Ravensdown Stakeholder Review 2018
Board and Leadership
6 7 8 9 10
Jason is CFO of NZ Steel and a Fellow of Chartered Accountants Australia and New Zealand and has been on the Board since 2014 He is currently Chairman of TNX Limited and former Chair of the Audit Committees for Taranaki Investments Management Limited and LIC He was the former CFO of large listed and unlisted companies such as EROAD Auckland Airport PGG Wrightsons and Fonterra Ingredients
Jason Dale B Com FCA
10
Stuart farms 330ha west of Christchurch growing arable crops seed potatoes and finishing lambs and has been on the Board since 2006 and Deputy Chair since 2014 Stuart is a Nuffield Scholar and has had a number of governance roles in the industry good sector as well as not-for-profit organisations
Stuart Wright B Ag Com Deputy Chair
9
Tony runs the family dairy farming business and has been on the Board since 2004 Tony has been involved in governance at a local and national level particularly in the dairy sector for 20-plus years He was a director of the NZ Dairy Board and Kiwi Dairy Co-op before the formation of Fonterra
Tony is a Nuffield Scholar and a Chartered Fellow of the IoD
Tony Reilly B Ag Com
3
Bruce farms an 8000 stock unit cattle and sheep farm north of Napier and has been on the Board since 2015 Bruce holds a wide range of governance positions particularly in the science and environmental areas He previously spent six years on the Federated Farmers Board and was National President from 2011 to 2014
Bruce WillsB Ag Com
4
Through the companies Alpine Fresh Ltd and ViBERi NZ Ltd Tony grows for the arable vegetable and berryfruit sectors over 700 ha He has been on the Board since 2006
Currently Tony is a director of several local companies is the Chair of NZGAP and Vice-President of Horticulture NZ
Tony Howey B Ag Com
5
Kate owns a 245ha dairy farm in Dargaville and has been on the Board since 2014 Kate is also Chair of Delta Produce Co-operative Ltd and is a ministerial-appointed Council member of the Open Polytechnic of New Zealand
Kate is a Member of the IoD and has done the Company Directors Certificate as well as the Fonterra Governance Development Programme
Kate Alexander Dip Ag bus Mgmt
6
Glen is an Auckland-based entrepreneur who has been on the Board since 2007 Glen was a founding director of the Warehouse Group and was a board member there for 11 years He currently has directorships of 20 private companies across agriculture property retail and tourism sectors Glens agricultural investments include dairy beef avocado kiwifruit mushroom forestry and aquaculture
Glen Inger7
Peter owns a 190ha dairy farm located at Northope and has farming interests in Lochiel and Lorneville and has been on the Board since 2013 Peter is an Agribusiness Regional Manager for a prominent bank and has been through the Fonterra Governance Development Programme
Peter MoynihanB Ag Sc
8
45Board and Leadership Ravensdown Stakeholder Review 2018
Actions louder than words
As a leadership team we see our role as maintaining a positive culture at Ravensdown while ensuring the organisation remains agile as it faces multiple opportunities and challenges
Knowing that continual consensus rarely leads to good decision-making we hold each other to account and exchange ideas freely and honestly
Because wersquore often challenging the traditional way of doing things we will debate and offer alternative points of view
Greg CampbellChief Executive Officer
Bryan InchGeneral Manager Customer Relationships
Sean ConnollyChief Financial Officer
Mark McAtamneyChief Information Officer
LEA
DE
RSH
IP T
EA
M
46 Board and Leadership Ravensdown Stakeholder Review 2018
We seek alternative perspectives from outside the team and listen to all employees within the company throughout the year
We are here to deliver on strategic goals agreed with the Board This involves looking ahead and keeping an eye on the detail of the day-to-day
The safety and wellbeing of our team is paramount and we continue to ensure each and every employee shares this belief so they can act on it
Stephen EspositoGeneral Manager Operations
Mike WhittyGeneral Manager Supply Chain
Mike Manning General Manager Innovation and Strategy
Katrina Benedetti ForastieriGeneral Manager Culture and People
47Board and Leadership Ravensdown Stakeholder Review 2018
KE
Y
Ravensdown-owned storesRavensdown consignment storesRavensdown manufacturing Aerowork
Ravensdown aglime quarriesLime processing plantDOING MORE
Our team members are proud to be part of the community and are doing their bit for many worthy causes throughout the country
Dargaville
Pukekohe
Morrinsville
Te Awamutu
Okato
Kakaramea
Feilding
HimitangiRongotea
Masterton
Manunui
Kerepehi
Te Puke
Tirau
Supreme
Taupo
Pio Pio Broadlands
Gisborne
Wairoa
Raetihi
New Plymouth
Stratford
AuroaWaverley
TaihapeWhanganui
Rata
Severn StreetNapier Works
Waipukurau
Dannevirke
MangatainokaKoputaroa
MataGreenleaf
Te Pahu
Western Bays
Te Teko
Featherston
Taumaranui
Waharoa
Normanby
TakakaNgarua
Marlborough
NelsonBlenheim
Culverden CheviotHokitika
Stillwater
MethvenRakaia
Fairlie
Seadown
GeraldineHinds
AshburtonSouthbridge
DunsandelLeeston
Christchurch Works
White RockAmberley
Mayfield
Darfield
Rangiora
Kurow Waimate
Cromwell RanfurlyOturehua
Waikouaiti
DiptonNightcapsOtautau
Isla Bank
BluffTitiroa
Woodlands EdendaleAB Lime
WintonMcNab
Clinton
Balfour
Mossburn
Heriot
Outram
LawrenceClydevale
MiltonBalclutha
Dunedin WorksLumsden
Te Kuiti
North Oamaru
Enabling smarter farming throughout New Zealand
Registered office292 Main South Road Hornby Christchurch 8042 NZ0800 100 123ravensdownconz
Lets expect more together Give us your feedback on this website so we can improve
Connect with us facebookcomRavensdown linkedincomcompanyravensdown twittercomRavensdownNZ ravensdownconzintegratedreporting
insightcreativeconz
RA
V026
EXPECT MORE TO COME gt
ravensdownconz
CASE
STU
DY
To view video please visitravensdownconzintegratedreporting
While Ravensdownrsquos advanced technology often takes the limelight itrsquos Ravensdown people who are driving smarter farming every day
Few realise Ravensdown has the largest number of Certified Nutrient Management Advisors in New Zealand
This is no accident ndash rather a carefully designed plan to attract the very best graduates and enable them through training clear career pathways and stewardship in the field
At the Ravensdown store in Tirau 24-year-old Taylor Bailey is an impressive example of how the Ravensdown Development Programme is enabling success for a new generation of agri managers Coming from a well-known dairy farming family in Mahoe Taranaki farming is very much in Taylorrsquos blood Like many of our graduates Taylor came from Massey University where she completed a Bachelor of Agri Commerce ndash majoring in farm management
Soon after Taylor was invited to join the Ravensdown Development Programme and spent eight months in Christchurch where she studied Fert 101 Animal Health and Agronomy Recently shersquos completed the intensive Advanced Certified Nutrient Management Course through the New Zealand Fertiliser Association
Smart farming is hitting the ground running
and Massey University The final part was completing her farmer reports to become a Certified Nutrient Advisor
At this young age the achievement is impressive but Taylor is by no means alone The entire focus of the Ravensdown Development Programme scheme is to produce a well-prepared and enabled future generation of on-farm advisors who can deliver first-rate knowledge on fertiliser animal health and agronomy from the get go
Taylor knows todayrsquos farmers are expecting far more and Ravensdown is responding ldquoCustomers are definitely expecting more of advisors Weve got a wide range of products and services that we provide so we need to be definitely well-skilled in those areasrdquo says Taylor
But as any farmer will testify you canrsquot learn everything from a book so Taylor meets farmers attends local discussion groups and keeps up to date on the latest environmental issues
ldquoWere no longer just a fert rep these days Were also giving advice and recommendations around agri-chemicals
seed products and animal health Theres a lot more environmental scrutiny on farmers so we need to be up with regulations specifically with the fertiliser side of thingshelliprdquo
Always driven Taylor also enjoys the support she gets from her North Island team and the expert agronomists and animal health technical managers who give her the extra confidence and motivation to always do more for her clients
Of course this notion of a well-educated and empowered new generation is not without economic value ldquo It definitely benefits shareholders People are coming into jobs up to speed and with a greater understanding of the whole farm systemrdquo says Taylor
Being part of the new generation that will drive change and smarter farming is something Taylor relishes She also has a few changes shelsquod like to see
It would be great to see farm owners involving employees in the decision-making processes they face such as meetings to discuss their seasonal fertiliser plans Sharing knowledge is a really powerful thing and in turn will result in a more skilled industry
WErsquoRE NO LONGER JUST A FERT REP THESE DAYS
33Enabled PeopleRavensdown Stakeholder Review 2018
Game changing science
Science and research are the reasons why Ravensdown is seen as a nutrient efficiency specialist Our investment in RampD and partnerships with universities mean ideas
with game-changing potential can be explored But it is our field-based team and the customers who trust their advice that take the ideas and turn them into a better reality
Description
Value
Collaboration
Status
Future expectation
Treats dairy effluent ndash enabling water recycling and increased effluent storage capability
The technology produces lower volumes of effluent enabling enhanced utility of storage and use Significant volumes of water are available for recycling
Lincoln University
Public announcement of pilot project was made on 3 May 2018
Canterbury is the first region for ClearTechreg release followed by the major dairy regions
Remote sensing of the nutrient status of soils
Fast and efficient method to produce layers of data from a single flight including soil fertility vegetation type and a digital surface map at a square-meter level
Massey University
AgResearch
We are at the end of year 5 of the seven-year programme Project extension to cover North Canterbury and Southland means 90 percent coverage for New Zealand hill country
Commercial delivery of current and emerging scanning technologies
AIR SCANreg
34 ScienceRavensdown Stakeholder Review 2018
Science
Description
Value
Collaboration
Status
Future expectation
Models phosphorus and sediment losses at farm and catchment scale
The model allows the identification and materiality of farm nutrient and sediment critical source areas and the efficacy of mitigations
Victoria University of Wellington
Undergoing field verification In development end of this year
Expect to be used mainly by Ravensdown Environmental consultants in catchment studies in collaboration with Beef and Lamb and regional councils
Models nutrient balances including nitrogen loss estimates at a farm scale
Models farm system nutrient cycling and the consequential nutrient losses Focus on outputs maintains farming flexibility and innovation This world-class model allows farm system scenarios to be compared to a baseline
AgResearch
Plant amp Food
Landcare Research
Overseer Limited
Widespread adoption with ongoing upgrades
Expect to see an increased uptake nationally as farm systems changes are required to comply with emerging regulations on nutrient losses
Description Enables trust through evidence ndash fertiliser released at the right place at the right rate
Value Technology-enabled aircraft allow fertiliser plans to be accurately delivered by electronic instruction Farmers can trust their fertiliser investment is applied as intended with proof of release records available
Status 4 Planes in operation
Future expectation
6 capable aircraft by May 2019
Ravensdown has an ownership interest
reg
35ScienceRavensdown Stakeholder Review 2018
WE CANNOT FARM LIKE WE USED TO IN THE PAST SO OUR SYSTEM NEEDS TO BE MORE PRECISE MORE ENVIRONMENT FRIENDLY
36 ScienceRavensdown Stakeholder Review 2018
ClearTechreg is just such a breakthrough Developed in partnership with Professors Keith Cameron and Hong Di of Lincoln University ClearTechreg is an effluent treatment process that slashes the use of fresh water in dairy farming
ClearTechreg allows us to clarify effluent at the dairy shed to produce water clean enough for recyclingrdquo explains Professor Cameron ldquoItrsquos then used for washing the yard where the cows come in for milking The technology uses a coagulant often used in treating drinking water and itrsquos a very similar process The coagulant allows the little particles of soil and dung in the effluent to coalesce into larger particles which then have enough weight to sink to the bottom of a tank This means the top becomes clear enough to recycle and wash down the yardrdquo
The potential savings in water use and reduction in environmental impact are huge says Professor Cameron ldquoUsing the backing gate where the cows are waiting to go in for milking on Lincoln Universityrsquos dairy farm where we milk 555 cows we can cycle enough water every day to wash the yard completely Thatrsquos around 20000 litres recycled a day Scale that up nationwide
and we could save around 42 billion litres of water annually Thatrsquos a big numberrdquo
Making better use of water resources is not the only advantage of ClearTechreg Professor Hong Di emphasises the benefits across the board representing the sort of leap agriculture has to take to meet societyrsquos growing expectations ldquoWe cannot farm like we used to in the past so our systems need to be more precise more environmentally friendly Consumers are demanding quality food and to know that it has been produced in environmentally friendly sustainable ways The sort of technology that wersquore talking about with ClearTechreg thatrsquos a step change As well as potentially saving so much water each year you also reduce E coli leaching and phosphorus ClearTechreg shows how science can help Ravensdown and its shareholders respond and succeedrdquo
Partnerships with scientists like Keith Cameron and Hong Di are only going to be more important in the future and the bonds closer ldquoAs well as the research and development of new technologies therersquos also capability buildingrdquo says Professor Cameron ldquoIn that we train a lot of the farmers of the future at Lincoln University We also train students who go on to be
CASE
STU
DY
employees of Ravensdown A very good example is the creation of the environmental group at Ravensdown who support farmers to develop environmental plans and nutrient budgets A number of those new staff have come through training at Lincoln Universityrdquo
The search for game-changing innovations like ClearTechreg has become more determined than ever as expectations of Ravensdown and scientists themselves increase Something Professor Cameron is well aware of ldquoI think society is expecting more from scientists There are growing concerns about the environment and finding solutions to those environmental problems requires good robust science Itrsquos also why wersquore seeing greater links between research and industry to ensure that the science that gets done in the lab doesnrsquot just produce a paper thatrsquos published in an international journal it actually produces a technology that flows from the laboratory to the farm The linkage between ourselves Ravensdown and Ravensdown shareholders shows this perfectly where the investment in science creates new technologies new systems and new methods that take everyone forwardrdquo
The new technologies Ravensdown provides to shareholders often have their roots in the laboratory And sometimes itrsquos not about a new product or digital advance so much as a smarter way of doing things
Scientific breakthrough set to transform dairy effluent
To view video please visitravensdownconzintegratedreporting
37ScienceRavensdown Stakeholder Review 2018
We are committed to being at the forefront of where the physical world of farming meets the digital world Use of farm mapping software enables customers to farm smarter and accurately Nutrient management crop and livestock production all benefit from improved record keeping and performance analytics We are focussed heavily on increasing the number of customers using mapping technology and are investing in RampD to increase the range of services this software can accurately provide
Maps provide farmers oversight of their whole farm at a glance Embedded throughout the map are the records of what has been applied in detail and what the options are to improve productivity The increasing demand on farmers for managing the environment requires better record keeping and transparency Developments in automation can reduce the amount of time the farmer spends behind a desk enabling more time on the farm We believe our customers own their information and have designed HawkEyereg to enable greater collaboration with other industry partners
MAPPING TECHNOLOGY
Use of mapping technology to manage efficient use of nutrients and keep records of paddock activity
CUSTOMERS ACTIVELY USING SMART MAPS HAWKEYE DURING THE YEAR2682
Technology is a key driving force behind sector-wide improvement It opens up new opportunities new ways to track progress make decisions demonstrate performance
and make connections with end consumers Our team uses some amazing tools to enhance the service they provide and the tool ndash and the person using it ndash cannot stand still
Technology Enabling smarter farming
38 Technologies and ServicesRavensdown Stakeholder Review 2018
Technologies and Services
HawkEye is map-based software that helps farmers make smarter decisions for better farm and environmental outcomes
BENEFITS FOR FARMERS
Improved nutrient amp feed decisions
Reduced office time
Managing environmental impacts
Increased productivity
More time to farm
Licence to operate
BENEFITS FOR RAVENSDOWN
Customer collaboration
Data automation
Useful tools for all farmers
Valuable discussions
More time to add value
Stronger relationships
THE IMMEDIATE PROCESS
Support Ravensdowns core business - Nutrient pasture and crop management environmental footprint
Easier collaboration between customer and Ravensdown - Enabling our staff to deliver
Providing excellent service with efficiency - Automation of ordering spreading and online data gathering
BY PROVIDING
Farm mapping
Nutrient planning and forecasting
Pasture performance management
Product ordering and spreading
In-field tools
Test results and agronomy plan visualisation
Digital record keeping and reporting
Nutrient compliance management amp reporting
Spreading proof of placement
Farm feature amp hazards
Sharing and collaboration
Personalised support
INSIGHT TO ACTION
Coming soon
39Technologies and ServicesRavensdown Stakeholder Review 2018
USE OF AGRONOMY PLANS FOR EFFICIENT USE OF NUTRIENTS AGROCHEMICALS AND SEED
PROOF OF PLACEMENT
This enables our customers to apply the right amount of fertiliser (nutrient) Published agronomy plans are a measure of how many of our customers are using our recommendations
In addition the agronomy plans include the right agrochemical recommendation ensuring the best product and application is chosen for the health of the crop or pasture livestock and environment
All of this detail is recorded and traceable enabling a stronger story to be developed about the farm and the produce grown on it
Ravensdown takes soil test measurements and makes recommendations to farmers about where and what amount of nutrient should be applied
This forms the basis for an agronomy plan which can be produced by Ravensdown We expect this number to increase as farmers become more aware of the need for tighter control over their nutrient application
The use of GPS-enabled spreading technology enables us to measure how effectively we are recording and tracking nutrient application We aim to increase the total traceability of nutrients applied over time By recording spreading in both aircraft and groundspreading trucks we are able to capture data not only of Ravensdown fertiliser that has been applied but to provide better transparency for all users of our spreading technology This benefits all New Zealand farmers
Recently we signed an agreement with TracMap New Zealandrsquos largest provider of spreading technologies enabling us to capture a large proportion of total fertiliser tonnes spread accurately as well as agrochemical spray history Variable rate application is now possible through our investment in our Primary Growth Partnership ldquoPioneering to Precisionrdquo in hill country as well as ground spreading meaning the right product can be applied at the right rate in the right place What percentage of total tonnes applied has been applied at a variable rate will be a key benchmark indicator for us moving forward
245739RAVENSDOWN FERTILISER TONNES CAPTURED BY GPS-ENABLED PROOF OF PLACEMENT TECHNOLOGY
CUSTOMERS PERFORMED SOIL TESTS ON THEIR FARMS6448
TESTING TO IMPROVE FARM PERFORMANCE
8362
46
PUBLISHED AGRONOMY PLANS
OF CUSTOMERS HAVE BEEN PROVIDED AGRONOMY PLANS
40 Technologies and ServicesRavensdown Stakeholder Review 2018
A perfect example is the work we do with arable farmer Eric Watson of Wakanui in mid Canterbury
Eric is the Guinness World Record holder for wheat production per hectare a title he has won more than once Part of the credit comes down to the way he works with Ravensdown including his local Senior Agri Manager Dan Copland Danrsquos worked with Eric and his wife Maxine for over four years ldquoIts really something Im passionate about getting crop nutrition rightrdquo says Dan ldquoEspecially with the precision nutrient management siderdquo
The precision Eric and Dan apply to crop nutrition and soil management certainly is impressive aided by the Ravensdown technology deployed on Ericrsquos mid Canterbury land Comprehensive soil testing and smart mapping gauge the precise nutrition needs of every paddock It shows not just which paddocks require fertilising but exactly what is required and where avoiding over-application Itrsquos smart but the pace of change with accompanying expectations is fast ldquoIts very rapid developmentrdquo says Eric ldquoI think the shareholders do expect more from their fertiliser company including spreading technologyrdquo
CASE
STU
DY
Helping meet those growing expectations is our newest precision agriculture tool HawkEyereg This integrated mapping and compliance tool offers even more accuracy in measuring whatrsquos needed for optimum soil health and yield further reducing environmental impacts ldquoHawkEyereg is a decision support tool it can help with farm recording it can help with precision placementrdquo advises Dan ldquoIrsquove been with Ravensdown eight years and technology-wise itrsquos definitely come on leaps and boundsrdquo HawkEyersquos power comes from using three perspectives of pasture production imagery from the air nutrient input and pasture quantity on the ground and diagnostic status of the soil And itrsquos being made available for any farmer to use not just Ravensdown shareholders
Inevitably as technology improves so does the amount of data generated lsquoBig datarsquo as itrsquos known offers a world of possibilities but only when it can be applied in practical ways Bryan Inch our General Manager for Customer Relationships understands the risks of drowning in a sea of data ldquoTherersquos already plenty of information being captured and that will only increase in the futurerdquo says Bryan ldquoSensors on irrigators farm gates spreading trucks and
silos complement wearable technology on animals soil tests and aerial pasture scanning Itrsquos making sense of what those sensors say that matters turning data into insightful decisionsrdquo Thatrsquos why all Ravensdown technology comes with dedicated support from technical experts and field-based Agri Managers
Back on Ericrsquos farm technology has helped do more with less to the benefit of the environment and the balance sheet ldquoI think Ravensdown technology has a big role to play in helping New Zealand reduce the impact of nutrientsrdquo says Eric ldquoIt can show you shouldnt be putting so much fertiliser on here and in some cases that more needs to go on there Crops will grow better and if youre wasting nutrients youre wasting moneyrdquo
Itrsquos not just shareholders who are expecting more either something Eric is aware of ldquoI think that societys expecting more from farmers with cleaner waterways and swimmable rivers so technology will certainly have a part to play in that Theres a big need for farming to keep improving and thats what the public wants to seerdquo
As expectations grow Ravensdown has responded by developing new technologies that let us do more for our farmer shareholders
The Canterbury wheat that beat the world
To view video please visitravensdownconzintegratedreporting
THERES A BIG NEED FOR FARMING TO KEEP IMPROVING BECAUSE THATS WHAT THE PUBLIC WANTS TO SEE
41Technologies and ServicesRavensdown Stakeholder Review 2018
Employees
GovernanceRavensdownrsquos governance structure is set up to promote accountability and to
support its ability to create value in the short medium and long term It provides insight on strategy implementation and direction while supporting ethical
compliant behaviour throughout the business
42 GovernanceRavensdown Stakeholder Review 2018
Governance
Ethics
The Board of Directors has developed a Code of Business Conduct and Ethics to give effect to Ravensdownrsquos core values and to guide all employees and directors in our relationships with our stakeholders Key parts of this code include
Company Values
Our decisions and personal behaviour will at all times be consistent with our core values of
Successful co-operative ndash We put the customer at the centre of everything we do
Empowered people ndash We choose the best people keep them safe and enable them to do their best
Enduring relationships ndash We develop long-term relationships based on integrity and trust
Environmental leadership ndash We strive to lead in the field of sustainability
Driving Innovation ndash We drive the business forward by finding better solutions
These values mean that we will
Act honestly and fairly with due skill care and diligence in the interests of all of our stakeholders
Demonstrate respect for key moral principles including diversity individual rights equality and dignity
Value personal and professional integrity trustworthiness and competence
Fraud Policy
Ravensdown has a philosophy of ldquozero tolerancerdquo towards fraud both inside and outside of the company We value the integrity of our staff and recognise that they have a key role to play in the prevention detection and reporting of fraud We therefore ask them to be vigilant at all times and to report any concerns they may have at the earliest opportunity We are committed to creating and maintaining an honest open and well-intentioned working environment where people are confident to raise their concerns without fear of reprisal on a confidential basis All reported cases of fraud will be investigated
Conflict of interestRelated party transactions
Like most co-operative companies Ravensdown Limited has frequent transactions with its farming directors in the ordinary course of business All transactions are conducted on commercial terms
A Conflict of Interest Policy ensures that any real or perceived conflicts related to staff members are managed at armrsquos length
Whistle-Blowing Policy
Ravensdown is committed to providing a transparent accountable organisation and staff are encouraged to have the responsibility to report any known or suspected wrongdoing within the company Employees are encouraged to report this to their managers or directly to the CEO A 247 independent anonymous Ethics Hotline is also available where confidential information can be reported Ravensdown is committed to the protection of genuine whistle-blowers against action taken in reprisal for the making of protected disclosures
Risk Identification and Management
The company has a comprehensive risk management framework to identify assess and monitor new and existing risks Annual risk updates are performed and risk improvement plans created and acted on The Chief Executive Officer and the leadership team are required to report to the Board and Audit amp Risk Committee on high risks affecting the business and to develop strategies to mitigate these risks Additionally management is responsible for ensuring an appropriate insurance programme is in place and reviewed annually
TOP RISKS
Risk Response
Failure to embed a culture systems and processes to prevent or appropriately respond to health safety or wellbeing dangers or incidents
We have systems and processes in place to continuously track protect and take proactive actions to manage our peoplersquos health safety and wellbeing and to ensure we embed a culture which puts safety first and gives meaning and purpose for our people
Supply of key fertiliser inputs interrupted
We have enduring relationships with long-term suppliers of our key fertiliser inputs which we continue to assess and manage to ensure we can meet supply commitments to our customers
Inability to deter or recover from cyber security risks
We have robust systems and software in place to detect protect and recover from cyber security threats
Evolving government priorities affecting our industry
We have regular and meaningful engagement with various levels of government to ensure we can have proactive involvement in the legislative and regulatory changes relevant to our business
Significant Biosecurity incident affecting us or our industry
We have an MPI-approved system which ranks the majority of our imported products as a low risk through annual inspection of suppliers cleanliness of vessels sampling of products and container inspections
Losing social licence to operate We work to ensure positive and genuine engagement with all our key stakeholders and transparently report on our operational compliance good community relationships and commitment to sustainability and improvement
43GovernanceRavensdown Stakeholder Review 2018
Leading usforward
1 2 3 4 5
John runs a 22000 stock unit sheep and beef breeding and finishing operation has been on the Board since 2004 and has been Chair since February 2014 As well as running a legal practice in Marton John spent many years as a director of RACE Incorporated and of a number of farming and agricultural companies in NZ and overseas
John Henderson LLB Chair
1
Scott owns and runs a large hill country sheep and beef station at Ohura in the Central North Island and has been on the Board since 2006 Scott is a member of the NZ Institute of Directors and holds a certificate in company direction He has completed a number of governance courses and continues to prioritise professional development
Scott Gower2
TH
E B
OA
RD
44 Board and Leadership Ravensdown Stakeholder Review 2018
Board and Leadership
6 7 8 9 10
Jason is CFO of NZ Steel and a Fellow of Chartered Accountants Australia and New Zealand and has been on the Board since 2014 He is currently Chairman of TNX Limited and former Chair of the Audit Committees for Taranaki Investments Management Limited and LIC He was the former CFO of large listed and unlisted companies such as EROAD Auckland Airport PGG Wrightsons and Fonterra Ingredients
Jason Dale B Com FCA
10
Stuart farms 330ha west of Christchurch growing arable crops seed potatoes and finishing lambs and has been on the Board since 2006 and Deputy Chair since 2014 Stuart is a Nuffield Scholar and has had a number of governance roles in the industry good sector as well as not-for-profit organisations
Stuart Wright B Ag Com Deputy Chair
9
Tony runs the family dairy farming business and has been on the Board since 2004 Tony has been involved in governance at a local and national level particularly in the dairy sector for 20-plus years He was a director of the NZ Dairy Board and Kiwi Dairy Co-op before the formation of Fonterra
Tony is a Nuffield Scholar and a Chartered Fellow of the IoD
Tony Reilly B Ag Com
3
Bruce farms an 8000 stock unit cattle and sheep farm north of Napier and has been on the Board since 2015 Bruce holds a wide range of governance positions particularly in the science and environmental areas He previously spent six years on the Federated Farmers Board and was National President from 2011 to 2014
Bruce WillsB Ag Com
4
Through the companies Alpine Fresh Ltd and ViBERi NZ Ltd Tony grows for the arable vegetable and berryfruit sectors over 700 ha He has been on the Board since 2006
Currently Tony is a director of several local companies is the Chair of NZGAP and Vice-President of Horticulture NZ
Tony Howey B Ag Com
5
Kate owns a 245ha dairy farm in Dargaville and has been on the Board since 2014 Kate is also Chair of Delta Produce Co-operative Ltd and is a ministerial-appointed Council member of the Open Polytechnic of New Zealand
Kate is a Member of the IoD and has done the Company Directors Certificate as well as the Fonterra Governance Development Programme
Kate Alexander Dip Ag bus Mgmt
6
Glen is an Auckland-based entrepreneur who has been on the Board since 2007 Glen was a founding director of the Warehouse Group and was a board member there for 11 years He currently has directorships of 20 private companies across agriculture property retail and tourism sectors Glens agricultural investments include dairy beef avocado kiwifruit mushroom forestry and aquaculture
Glen Inger7
Peter owns a 190ha dairy farm located at Northope and has farming interests in Lochiel and Lorneville and has been on the Board since 2013 Peter is an Agribusiness Regional Manager for a prominent bank and has been through the Fonterra Governance Development Programme
Peter MoynihanB Ag Sc
8
45Board and Leadership Ravensdown Stakeholder Review 2018
Actions louder than words
As a leadership team we see our role as maintaining a positive culture at Ravensdown while ensuring the organisation remains agile as it faces multiple opportunities and challenges
Knowing that continual consensus rarely leads to good decision-making we hold each other to account and exchange ideas freely and honestly
Because wersquore often challenging the traditional way of doing things we will debate and offer alternative points of view
Greg CampbellChief Executive Officer
Bryan InchGeneral Manager Customer Relationships
Sean ConnollyChief Financial Officer
Mark McAtamneyChief Information Officer
LEA
DE
RSH
IP T
EA
M
46 Board and Leadership Ravensdown Stakeholder Review 2018
We seek alternative perspectives from outside the team and listen to all employees within the company throughout the year
We are here to deliver on strategic goals agreed with the Board This involves looking ahead and keeping an eye on the detail of the day-to-day
The safety and wellbeing of our team is paramount and we continue to ensure each and every employee shares this belief so they can act on it
Stephen EspositoGeneral Manager Operations
Mike WhittyGeneral Manager Supply Chain
Mike Manning General Manager Innovation and Strategy
Katrina Benedetti ForastieriGeneral Manager Culture and People
47Board and Leadership Ravensdown Stakeholder Review 2018
KE
Y
Ravensdown-owned storesRavensdown consignment storesRavensdown manufacturing Aerowork
Ravensdown aglime quarriesLime processing plantDOING MORE
Our team members are proud to be part of the community and are doing their bit for many worthy causes throughout the country
Dargaville
Pukekohe
Morrinsville
Te Awamutu
Okato
Kakaramea
Feilding
HimitangiRongotea
Masterton
Manunui
Kerepehi
Te Puke
Tirau
Supreme
Taupo
Pio Pio Broadlands
Gisborne
Wairoa
Raetihi
New Plymouth
Stratford
AuroaWaverley
TaihapeWhanganui
Rata
Severn StreetNapier Works
Waipukurau
Dannevirke
MangatainokaKoputaroa
MataGreenleaf
Te Pahu
Western Bays
Te Teko
Featherston
Taumaranui
Waharoa
Normanby
TakakaNgarua
Marlborough
NelsonBlenheim
Culverden CheviotHokitika
Stillwater
MethvenRakaia
Fairlie
Seadown
GeraldineHinds
AshburtonSouthbridge
DunsandelLeeston
Christchurch Works
White RockAmberley
Mayfield
Darfield
Rangiora
Kurow Waimate
Cromwell RanfurlyOturehua
Waikouaiti
DiptonNightcapsOtautau
Isla Bank
BluffTitiroa
Woodlands EdendaleAB Lime
WintonMcNab
Clinton
Balfour
Mossburn
Heriot
Outram
LawrenceClydevale
MiltonBalclutha
Dunedin WorksLumsden
Te Kuiti
North Oamaru
Enabling smarter farming throughout New Zealand
Registered office292 Main South Road Hornby Christchurch 8042 NZ0800 100 123ravensdownconz
Lets expect more together Give us your feedback on this website so we can improve
Connect with us facebookcomRavensdown linkedincomcompanyravensdown twittercomRavensdownNZ ravensdownconzintegratedreporting
insightcreativeconz
RA
V026
EXPECT MORE TO COME gt
ravensdownconz
Game changing science
Science and research are the reasons why Ravensdown is seen as a nutrient efficiency specialist Our investment in RampD and partnerships with universities mean ideas
with game-changing potential can be explored But it is our field-based team and the customers who trust their advice that take the ideas and turn them into a better reality
Description
Value
Collaboration
Status
Future expectation
Treats dairy effluent ndash enabling water recycling and increased effluent storage capability
The technology produces lower volumes of effluent enabling enhanced utility of storage and use Significant volumes of water are available for recycling
Lincoln University
Public announcement of pilot project was made on 3 May 2018
Canterbury is the first region for ClearTechreg release followed by the major dairy regions
Remote sensing of the nutrient status of soils
Fast and efficient method to produce layers of data from a single flight including soil fertility vegetation type and a digital surface map at a square-meter level
Massey University
AgResearch
We are at the end of year 5 of the seven-year programme Project extension to cover North Canterbury and Southland means 90 percent coverage for New Zealand hill country
Commercial delivery of current and emerging scanning technologies
AIR SCANreg
34 ScienceRavensdown Stakeholder Review 2018
Science
Description
Value
Collaboration
Status
Future expectation
Models phosphorus and sediment losses at farm and catchment scale
The model allows the identification and materiality of farm nutrient and sediment critical source areas and the efficacy of mitigations
Victoria University of Wellington
Undergoing field verification In development end of this year
Expect to be used mainly by Ravensdown Environmental consultants in catchment studies in collaboration with Beef and Lamb and regional councils
Models nutrient balances including nitrogen loss estimates at a farm scale
Models farm system nutrient cycling and the consequential nutrient losses Focus on outputs maintains farming flexibility and innovation This world-class model allows farm system scenarios to be compared to a baseline
AgResearch
Plant amp Food
Landcare Research
Overseer Limited
Widespread adoption with ongoing upgrades
Expect to see an increased uptake nationally as farm systems changes are required to comply with emerging regulations on nutrient losses
Description Enables trust through evidence ndash fertiliser released at the right place at the right rate
Value Technology-enabled aircraft allow fertiliser plans to be accurately delivered by electronic instruction Farmers can trust their fertiliser investment is applied as intended with proof of release records available
Status 4 Planes in operation
Future expectation
6 capable aircraft by May 2019
Ravensdown has an ownership interest
reg
35ScienceRavensdown Stakeholder Review 2018
WE CANNOT FARM LIKE WE USED TO IN THE PAST SO OUR SYSTEM NEEDS TO BE MORE PRECISE MORE ENVIRONMENT FRIENDLY
36 ScienceRavensdown Stakeholder Review 2018
ClearTechreg is just such a breakthrough Developed in partnership with Professors Keith Cameron and Hong Di of Lincoln University ClearTechreg is an effluent treatment process that slashes the use of fresh water in dairy farming
ClearTechreg allows us to clarify effluent at the dairy shed to produce water clean enough for recyclingrdquo explains Professor Cameron ldquoItrsquos then used for washing the yard where the cows come in for milking The technology uses a coagulant often used in treating drinking water and itrsquos a very similar process The coagulant allows the little particles of soil and dung in the effluent to coalesce into larger particles which then have enough weight to sink to the bottom of a tank This means the top becomes clear enough to recycle and wash down the yardrdquo
The potential savings in water use and reduction in environmental impact are huge says Professor Cameron ldquoUsing the backing gate where the cows are waiting to go in for milking on Lincoln Universityrsquos dairy farm where we milk 555 cows we can cycle enough water every day to wash the yard completely Thatrsquos around 20000 litres recycled a day Scale that up nationwide
and we could save around 42 billion litres of water annually Thatrsquos a big numberrdquo
Making better use of water resources is not the only advantage of ClearTechreg Professor Hong Di emphasises the benefits across the board representing the sort of leap agriculture has to take to meet societyrsquos growing expectations ldquoWe cannot farm like we used to in the past so our systems need to be more precise more environmentally friendly Consumers are demanding quality food and to know that it has been produced in environmentally friendly sustainable ways The sort of technology that wersquore talking about with ClearTechreg thatrsquos a step change As well as potentially saving so much water each year you also reduce E coli leaching and phosphorus ClearTechreg shows how science can help Ravensdown and its shareholders respond and succeedrdquo
Partnerships with scientists like Keith Cameron and Hong Di are only going to be more important in the future and the bonds closer ldquoAs well as the research and development of new technologies therersquos also capability buildingrdquo says Professor Cameron ldquoIn that we train a lot of the farmers of the future at Lincoln University We also train students who go on to be
CASE
STU
DY
employees of Ravensdown A very good example is the creation of the environmental group at Ravensdown who support farmers to develop environmental plans and nutrient budgets A number of those new staff have come through training at Lincoln Universityrdquo
The search for game-changing innovations like ClearTechreg has become more determined than ever as expectations of Ravensdown and scientists themselves increase Something Professor Cameron is well aware of ldquoI think society is expecting more from scientists There are growing concerns about the environment and finding solutions to those environmental problems requires good robust science Itrsquos also why wersquore seeing greater links between research and industry to ensure that the science that gets done in the lab doesnrsquot just produce a paper thatrsquos published in an international journal it actually produces a technology that flows from the laboratory to the farm The linkage between ourselves Ravensdown and Ravensdown shareholders shows this perfectly where the investment in science creates new technologies new systems and new methods that take everyone forwardrdquo
The new technologies Ravensdown provides to shareholders often have their roots in the laboratory And sometimes itrsquos not about a new product or digital advance so much as a smarter way of doing things
Scientific breakthrough set to transform dairy effluent
To view video please visitravensdownconzintegratedreporting
37ScienceRavensdown Stakeholder Review 2018
We are committed to being at the forefront of where the physical world of farming meets the digital world Use of farm mapping software enables customers to farm smarter and accurately Nutrient management crop and livestock production all benefit from improved record keeping and performance analytics We are focussed heavily on increasing the number of customers using mapping technology and are investing in RampD to increase the range of services this software can accurately provide
Maps provide farmers oversight of their whole farm at a glance Embedded throughout the map are the records of what has been applied in detail and what the options are to improve productivity The increasing demand on farmers for managing the environment requires better record keeping and transparency Developments in automation can reduce the amount of time the farmer spends behind a desk enabling more time on the farm We believe our customers own their information and have designed HawkEyereg to enable greater collaboration with other industry partners
MAPPING TECHNOLOGY
Use of mapping technology to manage efficient use of nutrients and keep records of paddock activity
CUSTOMERS ACTIVELY USING SMART MAPS HAWKEYE DURING THE YEAR2682
Technology is a key driving force behind sector-wide improvement It opens up new opportunities new ways to track progress make decisions demonstrate performance
and make connections with end consumers Our team uses some amazing tools to enhance the service they provide and the tool ndash and the person using it ndash cannot stand still
Technology Enabling smarter farming
38 Technologies and ServicesRavensdown Stakeholder Review 2018
Technologies and Services
HawkEye is map-based software that helps farmers make smarter decisions for better farm and environmental outcomes
BENEFITS FOR FARMERS
Improved nutrient amp feed decisions
Reduced office time
Managing environmental impacts
Increased productivity
More time to farm
Licence to operate
BENEFITS FOR RAVENSDOWN
Customer collaboration
Data automation
Useful tools for all farmers
Valuable discussions
More time to add value
Stronger relationships
THE IMMEDIATE PROCESS
Support Ravensdowns core business - Nutrient pasture and crop management environmental footprint
Easier collaboration between customer and Ravensdown - Enabling our staff to deliver
Providing excellent service with efficiency - Automation of ordering spreading and online data gathering
BY PROVIDING
Farm mapping
Nutrient planning and forecasting
Pasture performance management
Product ordering and spreading
In-field tools
Test results and agronomy plan visualisation
Digital record keeping and reporting
Nutrient compliance management amp reporting
Spreading proof of placement
Farm feature amp hazards
Sharing and collaboration
Personalised support
INSIGHT TO ACTION
Coming soon
39Technologies and ServicesRavensdown Stakeholder Review 2018
USE OF AGRONOMY PLANS FOR EFFICIENT USE OF NUTRIENTS AGROCHEMICALS AND SEED
PROOF OF PLACEMENT
This enables our customers to apply the right amount of fertiliser (nutrient) Published agronomy plans are a measure of how many of our customers are using our recommendations
In addition the agronomy plans include the right agrochemical recommendation ensuring the best product and application is chosen for the health of the crop or pasture livestock and environment
All of this detail is recorded and traceable enabling a stronger story to be developed about the farm and the produce grown on it
Ravensdown takes soil test measurements and makes recommendations to farmers about where and what amount of nutrient should be applied
This forms the basis for an agronomy plan which can be produced by Ravensdown We expect this number to increase as farmers become more aware of the need for tighter control over their nutrient application
The use of GPS-enabled spreading technology enables us to measure how effectively we are recording and tracking nutrient application We aim to increase the total traceability of nutrients applied over time By recording spreading in both aircraft and groundspreading trucks we are able to capture data not only of Ravensdown fertiliser that has been applied but to provide better transparency for all users of our spreading technology This benefits all New Zealand farmers
Recently we signed an agreement with TracMap New Zealandrsquos largest provider of spreading technologies enabling us to capture a large proportion of total fertiliser tonnes spread accurately as well as agrochemical spray history Variable rate application is now possible through our investment in our Primary Growth Partnership ldquoPioneering to Precisionrdquo in hill country as well as ground spreading meaning the right product can be applied at the right rate in the right place What percentage of total tonnes applied has been applied at a variable rate will be a key benchmark indicator for us moving forward
245739RAVENSDOWN FERTILISER TONNES CAPTURED BY GPS-ENABLED PROOF OF PLACEMENT TECHNOLOGY
CUSTOMERS PERFORMED SOIL TESTS ON THEIR FARMS6448
TESTING TO IMPROVE FARM PERFORMANCE
8362
46
PUBLISHED AGRONOMY PLANS
OF CUSTOMERS HAVE BEEN PROVIDED AGRONOMY PLANS
40 Technologies and ServicesRavensdown Stakeholder Review 2018
A perfect example is the work we do with arable farmer Eric Watson of Wakanui in mid Canterbury
Eric is the Guinness World Record holder for wheat production per hectare a title he has won more than once Part of the credit comes down to the way he works with Ravensdown including his local Senior Agri Manager Dan Copland Danrsquos worked with Eric and his wife Maxine for over four years ldquoIts really something Im passionate about getting crop nutrition rightrdquo says Dan ldquoEspecially with the precision nutrient management siderdquo
The precision Eric and Dan apply to crop nutrition and soil management certainly is impressive aided by the Ravensdown technology deployed on Ericrsquos mid Canterbury land Comprehensive soil testing and smart mapping gauge the precise nutrition needs of every paddock It shows not just which paddocks require fertilising but exactly what is required and where avoiding over-application Itrsquos smart but the pace of change with accompanying expectations is fast ldquoIts very rapid developmentrdquo says Eric ldquoI think the shareholders do expect more from their fertiliser company including spreading technologyrdquo
CASE
STU
DY
Helping meet those growing expectations is our newest precision agriculture tool HawkEyereg This integrated mapping and compliance tool offers even more accuracy in measuring whatrsquos needed for optimum soil health and yield further reducing environmental impacts ldquoHawkEyereg is a decision support tool it can help with farm recording it can help with precision placementrdquo advises Dan ldquoIrsquove been with Ravensdown eight years and technology-wise itrsquos definitely come on leaps and boundsrdquo HawkEyersquos power comes from using three perspectives of pasture production imagery from the air nutrient input and pasture quantity on the ground and diagnostic status of the soil And itrsquos being made available for any farmer to use not just Ravensdown shareholders
Inevitably as technology improves so does the amount of data generated lsquoBig datarsquo as itrsquos known offers a world of possibilities but only when it can be applied in practical ways Bryan Inch our General Manager for Customer Relationships understands the risks of drowning in a sea of data ldquoTherersquos already plenty of information being captured and that will only increase in the futurerdquo says Bryan ldquoSensors on irrigators farm gates spreading trucks and
silos complement wearable technology on animals soil tests and aerial pasture scanning Itrsquos making sense of what those sensors say that matters turning data into insightful decisionsrdquo Thatrsquos why all Ravensdown technology comes with dedicated support from technical experts and field-based Agri Managers
Back on Ericrsquos farm technology has helped do more with less to the benefit of the environment and the balance sheet ldquoI think Ravensdown technology has a big role to play in helping New Zealand reduce the impact of nutrientsrdquo says Eric ldquoIt can show you shouldnt be putting so much fertiliser on here and in some cases that more needs to go on there Crops will grow better and if youre wasting nutrients youre wasting moneyrdquo
Itrsquos not just shareholders who are expecting more either something Eric is aware of ldquoI think that societys expecting more from farmers with cleaner waterways and swimmable rivers so technology will certainly have a part to play in that Theres a big need for farming to keep improving and thats what the public wants to seerdquo
As expectations grow Ravensdown has responded by developing new technologies that let us do more for our farmer shareholders
The Canterbury wheat that beat the world
To view video please visitravensdownconzintegratedreporting
THERES A BIG NEED FOR FARMING TO KEEP IMPROVING BECAUSE THATS WHAT THE PUBLIC WANTS TO SEE
41Technologies and ServicesRavensdown Stakeholder Review 2018
Employees
GovernanceRavensdownrsquos governance structure is set up to promote accountability and to
support its ability to create value in the short medium and long term It provides insight on strategy implementation and direction while supporting ethical
compliant behaviour throughout the business
42 GovernanceRavensdown Stakeholder Review 2018
Governance
Ethics
The Board of Directors has developed a Code of Business Conduct and Ethics to give effect to Ravensdownrsquos core values and to guide all employees and directors in our relationships with our stakeholders Key parts of this code include
Company Values
Our decisions and personal behaviour will at all times be consistent with our core values of
Successful co-operative ndash We put the customer at the centre of everything we do
Empowered people ndash We choose the best people keep them safe and enable them to do their best
Enduring relationships ndash We develop long-term relationships based on integrity and trust
Environmental leadership ndash We strive to lead in the field of sustainability
Driving Innovation ndash We drive the business forward by finding better solutions
These values mean that we will
Act honestly and fairly with due skill care and diligence in the interests of all of our stakeholders
Demonstrate respect for key moral principles including diversity individual rights equality and dignity
Value personal and professional integrity trustworthiness and competence
Fraud Policy
Ravensdown has a philosophy of ldquozero tolerancerdquo towards fraud both inside and outside of the company We value the integrity of our staff and recognise that they have a key role to play in the prevention detection and reporting of fraud We therefore ask them to be vigilant at all times and to report any concerns they may have at the earliest opportunity We are committed to creating and maintaining an honest open and well-intentioned working environment where people are confident to raise their concerns without fear of reprisal on a confidential basis All reported cases of fraud will be investigated
Conflict of interestRelated party transactions
Like most co-operative companies Ravensdown Limited has frequent transactions with its farming directors in the ordinary course of business All transactions are conducted on commercial terms
A Conflict of Interest Policy ensures that any real or perceived conflicts related to staff members are managed at armrsquos length
Whistle-Blowing Policy
Ravensdown is committed to providing a transparent accountable organisation and staff are encouraged to have the responsibility to report any known or suspected wrongdoing within the company Employees are encouraged to report this to their managers or directly to the CEO A 247 independent anonymous Ethics Hotline is also available where confidential information can be reported Ravensdown is committed to the protection of genuine whistle-blowers against action taken in reprisal for the making of protected disclosures
Risk Identification and Management
The company has a comprehensive risk management framework to identify assess and monitor new and existing risks Annual risk updates are performed and risk improvement plans created and acted on The Chief Executive Officer and the leadership team are required to report to the Board and Audit amp Risk Committee on high risks affecting the business and to develop strategies to mitigate these risks Additionally management is responsible for ensuring an appropriate insurance programme is in place and reviewed annually
TOP RISKS
Risk Response
Failure to embed a culture systems and processes to prevent or appropriately respond to health safety or wellbeing dangers or incidents
We have systems and processes in place to continuously track protect and take proactive actions to manage our peoplersquos health safety and wellbeing and to ensure we embed a culture which puts safety first and gives meaning and purpose for our people
Supply of key fertiliser inputs interrupted
We have enduring relationships with long-term suppliers of our key fertiliser inputs which we continue to assess and manage to ensure we can meet supply commitments to our customers
Inability to deter or recover from cyber security risks
We have robust systems and software in place to detect protect and recover from cyber security threats
Evolving government priorities affecting our industry
We have regular and meaningful engagement with various levels of government to ensure we can have proactive involvement in the legislative and regulatory changes relevant to our business
Significant Biosecurity incident affecting us or our industry
We have an MPI-approved system which ranks the majority of our imported products as a low risk through annual inspection of suppliers cleanliness of vessels sampling of products and container inspections
Losing social licence to operate We work to ensure positive and genuine engagement with all our key stakeholders and transparently report on our operational compliance good community relationships and commitment to sustainability and improvement
43GovernanceRavensdown Stakeholder Review 2018
Leading usforward
1 2 3 4 5
John runs a 22000 stock unit sheep and beef breeding and finishing operation has been on the Board since 2004 and has been Chair since February 2014 As well as running a legal practice in Marton John spent many years as a director of RACE Incorporated and of a number of farming and agricultural companies in NZ and overseas
John Henderson LLB Chair
1
Scott owns and runs a large hill country sheep and beef station at Ohura in the Central North Island and has been on the Board since 2006 Scott is a member of the NZ Institute of Directors and holds a certificate in company direction He has completed a number of governance courses and continues to prioritise professional development
Scott Gower2
TH
E B
OA
RD
44 Board and Leadership Ravensdown Stakeholder Review 2018
Board and Leadership
6 7 8 9 10
Jason is CFO of NZ Steel and a Fellow of Chartered Accountants Australia and New Zealand and has been on the Board since 2014 He is currently Chairman of TNX Limited and former Chair of the Audit Committees for Taranaki Investments Management Limited and LIC He was the former CFO of large listed and unlisted companies such as EROAD Auckland Airport PGG Wrightsons and Fonterra Ingredients
Jason Dale B Com FCA
10
Stuart farms 330ha west of Christchurch growing arable crops seed potatoes and finishing lambs and has been on the Board since 2006 and Deputy Chair since 2014 Stuart is a Nuffield Scholar and has had a number of governance roles in the industry good sector as well as not-for-profit organisations
Stuart Wright B Ag Com Deputy Chair
9
Tony runs the family dairy farming business and has been on the Board since 2004 Tony has been involved in governance at a local and national level particularly in the dairy sector for 20-plus years He was a director of the NZ Dairy Board and Kiwi Dairy Co-op before the formation of Fonterra
Tony is a Nuffield Scholar and a Chartered Fellow of the IoD
Tony Reilly B Ag Com
3
Bruce farms an 8000 stock unit cattle and sheep farm north of Napier and has been on the Board since 2015 Bruce holds a wide range of governance positions particularly in the science and environmental areas He previously spent six years on the Federated Farmers Board and was National President from 2011 to 2014
Bruce WillsB Ag Com
4
Through the companies Alpine Fresh Ltd and ViBERi NZ Ltd Tony grows for the arable vegetable and berryfruit sectors over 700 ha He has been on the Board since 2006
Currently Tony is a director of several local companies is the Chair of NZGAP and Vice-President of Horticulture NZ
Tony Howey B Ag Com
5
Kate owns a 245ha dairy farm in Dargaville and has been on the Board since 2014 Kate is also Chair of Delta Produce Co-operative Ltd and is a ministerial-appointed Council member of the Open Polytechnic of New Zealand
Kate is a Member of the IoD and has done the Company Directors Certificate as well as the Fonterra Governance Development Programme
Kate Alexander Dip Ag bus Mgmt
6
Glen is an Auckland-based entrepreneur who has been on the Board since 2007 Glen was a founding director of the Warehouse Group and was a board member there for 11 years He currently has directorships of 20 private companies across agriculture property retail and tourism sectors Glens agricultural investments include dairy beef avocado kiwifruit mushroom forestry and aquaculture
Glen Inger7
Peter owns a 190ha dairy farm located at Northope and has farming interests in Lochiel and Lorneville and has been on the Board since 2013 Peter is an Agribusiness Regional Manager for a prominent bank and has been through the Fonterra Governance Development Programme
Peter MoynihanB Ag Sc
8
45Board and Leadership Ravensdown Stakeholder Review 2018
Actions louder than words
As a leadership team we see our role as maintaining a positive culture at Ravensdown while ensuring the organisation remains agile as it faces multiple opportunities and challenges
Knowing that continual consensus rarely leads to good decision-making we hold each other to account and exchange ideas freely and honestly
Because wersquore often challenging the traditional way of doing things we will debate and offer alternative points of view
Greg CampbellChief Executive Officer
Bryan InchGeneral Manager Customer Relationships
Sean ConnollyChief Financial Officer
Mark McAtamneyChief Information Officer
LEA
DE
RSH
IP T
EA
M
46 Board and Leadership Ravensdown Stakeholder Review 2018
We seek alternative perspectives from outside the team and listen to all employees within the company throughout the year
We are here to deliver on strategic goals agreed with the Board This involves looking ahead and keeping an eye on the detail of the day-to-day
The safety and wellbeing of our team is paramount and we continue to ensure each and every employee shares this belief so they can act on it
Stephen EspositoGeneral Manager Operations
Mike WhittyGeneral Manager Supply Chain
Mike Manning General Manager Innovation and Strategy
Katrina Benedetti ForastieriGeneral Manager Culture and People
47Board and Leadership Ravensdown Stakeholder Review 2018
KE
Y
Ravensdown-owned storesRavensdown consignment storesRavensdown manufacturing Aerowork
Ravensdown aglime quarriesLime processing plantDOING MORE
Our team members are proud to be part of the community and are doing their bit for many worthy causes throughout the country
Dargaville
Pukekohe
Morrinsville
Te Awamutu
Okato
Kakaramea
Feilding
HimitangiRongotea
Masterton
Manunui
Kerepehi
Te Puke
Tirau
Supreme
Taupo
Pio Pio Broadlands
Gisborne
Wairoa
Raetihi
New Plymouth
Stratford
AuroaWaverley
TaihapeWhanganui
Rata
Severn StreetNapier Works
Waipukurau
Dannevirke
MangatainokaKoputaroa
MataGreenleaf
Te Pahu
Western Bays
Te Teko
Featherston
Taumaranui
Waharoa
Normanby
TakakaNgarua
Marlborough
NelsonBlenheim
Culverden CheviotHokitika
Stillwater
MethvenRakaia
Fairlie
Seadown
GeraldineHinds
AshburtonSouthbridge
DunsandelLeeston
Christchurch Works
White RockAmberley
Mayfield
Darfield
Rangiora
Kurow Waimate
Cromwell RanfurlyOturehua
Waikouaiti
DiptonNightcapsOtautau
Isla Bank
BluffTitiroa
Woodlands EdendaleAB Lime
WintonMcNab
Clinton
Balfour
Mossburn
Heriot
Outram
LawrenceClydevale
MiltonBalclutha
Dunedin WorksLumsden
Te Kuiti
North Oamaru
Enabling smarter farming throughout New Zealand
Registered office292 Main South Road Hornby Christchurch 8042 NZ0800 100 123ravensdownconz
Lets expect more together Give us your feedback on this website so we can improve
Connect with us facebookcomRavensdown linkedincomcompanyravensdown twittercomRavensdownNZ ravensdownconzintegratedreporting
insightcreativeconz
RA
V026
EXPECT MORE TO COME gt
ravensdownconz
Description
Value
Collaboration
Status
Future expectation
Models phosphorus and sediment losses at farm and catchment scale
The model allows the identification and materiality of farm nutrient and sediment critical source areas and the efficacy of mitigations
Victoria University of Wellington
Undergoing field verification In development end of this year
Expect to be used mainly by Ravensdown Environmental consultants in catchment studies in collaboration with Beef and Lamb and regional councils
Models nutrient balances including nitrogen loss estimates at a farm scale
Models farm system nutrient cycling and the consequential nutrient losses Focus on outputs maintains farming flexibility and innovation This world-class model allows farm system scenarios to be compared to a baseline
AgResearch
Plant amp Food
Landcare Research
Overseer Limited
Widespread adoption with ongoing upgrades
Expect to see an increased uptake nationally as farm systems changes are required to comply with emerging regulations on nutrient losses
Description Enables trust through evidence ndash fertiliser released at the right place at the right rate
Value Technology-enabled aircraft allow fertiliser plans to be accurately delivered by electronic instruction Farmers can trust their fertiliser investment is applied as intended with proof of release records available
Status 4 Planes in operation
Future expectation
6 capable aircraft by May 2019
Ravensdown has an ownership interest
reg
35ScienceRavensdown Stakeholder Review 2018
WE CANNOT FARM LIKE WE USED TO IN THE PAST SO OUR SYSTEM NEEDS TO BE MORE PRECISE MORE ENVIRONMENT FRIENDLY
36 ScienceRavensdown Stakeholder Review 2018
ClearTechreg is just such a breakthrough Developed in partnership with Professors Keith Cameron and Hong Di of Lincoln University ClearTechreg is an effluent treatment process that slashes the use of fresh water in dairy farming
ClearTechreg allows us to clarify effluent at the dairy shed to produce water clean enough for recyclingrdquo explains Professor Cameron ldquoItrsquos then used for washing the yard where the cows come in for milking The technology uses a coagulant often used in treating drinking water and itrsquos a very similar process The coagulant allows the little particles of soil and dung in the effluent to coalesce into larger particles which then have enough weight to sink to the bottom of a tank This means the top becomes clear enough to recycle and wash down the yardrdquo
The potential savings in water use and reduction in environmental impact are huge says Professor Cameron ldquoUsing the backing gate where the cows are waiting to go in for milking on Lincoln Universityrsquos dairy farm where we milk 555 cows we can cycle enough water every day to wash the yard completely Thatrsquos around 20000 litres recycled a day Scale that up nationwide
and we could save around 42 billion litres of water annually Thatrsquos a big numberrdquo
Making better use of water resources is not the only advantage of ClearTechreg Professor Hong Di emphasises the benefits across the board representing the sort of leap agriculture has to take to meet societyrsquos growing expectations ldquoWe cannot farm like we used to in the past so our systems need to be more precise more environmentally friendly Consumers are demanding quality food and to know that it has been produced in environmentally friendly sustainable ways The sort of technology that wersquore talking about with ClearTechreg thatrsquos a step change As well as potentially saving so much water each year you also reduce E coli leaching and phosphorus ClearTechreg shows how science can help Ravensdown and its shareholders respond and succeedrdquo
Partnerships with scientists like Keith Cameron and Hong Di are only going to be more important in the future and the bonds closer ldquoAs well as the research and development of new technologies therersquos also capability buildingrdquo says Professor Cameron ldquoIn that we train a lot of the farmers of the future at Lincoln University We also train students who go on to be
CASE
STU
DY
employees of Ravensdown A very good example is the creation of the environmental group at Ravensdown who support farmers to develop environmental plans and nutrient budgets A number of those new staff have come through training at Lincoln Universityrdquo
The search for game-changing innovations like ClearTechreg has become more determined than ever as expectations of Ravensdown and scientists themselves increase Something Professor Cameron is well aware of ldquoI think society is expecting more from scientists There are growing concerns about the environment and finding solutions to those environmental problems requires good robust science Itrsquos also why wersquore seeing greater links between research and industry to ensure that the science that gets done in the lab doesnrsquot just produce a paper thatrsquos published in an international journal it actually produces a technology that flows from the laboratory to the farm The linkage between ourselves Ravensdown and Ravensdown shareholders shows this perfectly where the investment in science creates new technologies new systems and new methods that take everyone forwardrdquo
The new technologies Ravensdown provides to shareholders often have their roots in the laboratory And sometimes itrsquos not about a new product or digital advance so much as a smarter way of doing things
Scientific breakthrough set to transform dairy effluent
To view video please visitravensdownconzintegratedreporting
37ScienceRavensdown Stakeholder Review 2018
We are committed to being at the forefront of where the physical world of farming meets the digital world Use of farm mapping software enables customers to farm smarter and accurately Nutrient management crop and livestock production all benefit from improved record keeping and performance analytics We are focussed heavily on increasing the number of customers using mapping technology and are investing in RampD to increase the range of services this software can accurately provide
Maps provide farmers oversight of their whole farm at a glance Embedded throughout the map are the records of what has been applied in detail and what the options are to improve productivity The increasing demand on farmers for managing the environment requires better record keeping and transparency Developments in automation can reduce the amount of time the farmer spends behind a desk enabling more time on the farm We believe our customers own their information and have designed HawkEyereg to enable greater collaboration with other industry partners
MAPPING TECHNOLOGY
Use of mapping technology to manage efficient use of nutrients and keep records of paddock activity
CUSTOMERS ACTIVELY USING SMART MAPS HAWKEYE DURING THE YEAR2682
Technology is a key driving force behind sector-wide improvement It opens up new opportunities new ways to track progress make decisions demonstrate performance
and make connections with end consumers Our team uses some amazing tools to enhance the service they provide and the tool ndash and the person using it ndash cannot stand still
Technology Enabling smarter farming
38 Technologies and ServicesRavensdown Stakeholder Review 2018
Technologies and Services
HawkEye is map-based software that helps farmers make smarter decisions for better farm and environmental outcomes
BENEFITS FOR FARMERS
Improved nutrient amp feed decisions
Reduced office time
Managing environmental impacts
Increased productivity
More time to farm
Licence to operate
BENEFITS FOR RAVENSDOWN
Customer collaboration
Data automation
Useful tools for all farmers
Valuable discussions
More time to add value
Stronger relationships
THE IMMEDIATE PROCESS
Support Ravensdowns core business - Nutrient pasture and crop management environmental footprint
Easier collaboration between customer and Ravensdown - Enabling our staff to deliver
Providing excellent service with efficiency - Automation of ordering spreading and online data gathering
BY PROVIDING
Farm mapping
Nutrient planning and forecasting
Pasture performance management
Product ordering and spreading
In-field tools
Test results and agronomy plan visualisation
Digital record keeping and reporting
Nutrient compliance management amp reporting
Spreading proof of placement
Farm feature amp hazards
Sharing and collaboration
Personalised support
INSIGHT TO ACTION
Coming soon
39Technologies and ServicesRavensdown Stakeholder Review 2018
USE OF AGRONOMY PLANS FOR EFFICIENT USE OF NUTRIENTS AGROCHEMICALS AND SEED
PROOF OF PLACEMENT
This enables our customers to apply the right amount of fertiliser (nutrient) Published agronomy plans are a measure of how many of our customers are using our recommendations
In addition the agronomy plans include the right agrochemical recommendation ensuring the best product and application is chosen for the health of the crop or pasture livestock and environment
All of this detail is recorded and traceable enabling a stronger story to be developed about the farm and the produce grown on it
Ravensdown takes soil test measurements and makes recommendations to farmers about where and what amount of nutrient should be applied
This forms the basis for an agronomy plan which can be produced by Ravensdown We expect this number to increase as farmers become more aware of the need for tighter control over their nutrient application
The use of GPS-enabled spreading technology enables us to measure how effectively we are recording and tracking nutrient application We aim to increase the total traceability of nutrients applied over time By recording spreading in both aircraft and groundspreading trucks we are able to capture data not only of Ravensdown fertiliser that has been applied but to provide better transparency for all users of our spreading technology This benefits all New Zealand farmers
Recently we signed an agreement with TracMap New Zealandrsquos largest provider of spreading technologies enabling us to capture a large proportion of total fertiliser tonnes spread accurately as well as agrochemical spray history Variable rate application is now possible through our investment in our Primary Growth Partnership ldquoPioneering to Precisionrdquo in hill country as well as ground spreading meaning the right product can be applied at the right rate in the right place What percentage of total tonnes applied has been applied at a variable rate will be a key benchmark indicator for us moving forward
245739RAVENSDOWN FERTILISER TONNES CAPTURED BY GPS-ENABLED PROOF OF PLACEMENT TECHNOLOGY
CUSTOMERS PERFORMED SOIL TESTS ON THEIR FARMS6448
TESTING TO IMPROVE FARM PERFORMANCE
8362
46
PUBLISHED AGRONOMY PLANS
OF CUSTOMERS HAVE BEEN PROVIDED AGRONOMY PLANS
40 Technologies and ServicesRavensdown Stakeholder Review 2018
A perfect example is the work we do with arable farmer Eric Watson of Wakanui in mid Canterbury
Eric is the Guinness World Record holder for wheat production per hectare a title he has won more than once Part of the credit comes down to the way he works with Ravensdown including his local Senior Agri Manager Dan Copland Danrsquos worked with Eric and his wife Maxine for over four years ldquoIts really something Im passionate about getting crop nutrition rightrdquo says Dan ldquoEspecially with the precision nutrient management siderdquo
The precision Eric and Dan apply to crop nutrition and soil management certainly is impressive aided by the Ravensdown technology deployed on Ericrsquos mid Canterbury land Comprehensive soil testing and smart mapping gauge the precise nutrition needs of every paddock It shows not just which paddocks require fertilising but exactly what is required and where avoiding over-application Itrsquos smart but the pace of change with accompanying expectations is fast ldquoIts very rapid developmentrdquo says Eric ldquoI think the shareholders do expect more from their fertiliser company including spreading technologyrdquo
CASE
STU
DY
Helping meet those growing expectations is our newest precision agriculture tool HawkEyereg This integrated mapping and compliance tool offers even more accuracy in measuring whatrsquos needed for optimum soil health and yield further reducing environmental impacts ldquoHawkEyereg is a decision support tool it can help with farm recording it can help with precision placementrdquo advises Dan ldquoIrsquove been with Ravensdown eight years and technology-wise itrsquos definitely come on leaps and boundsrdquo HawkEyersquos power comes from using three perspectives of pasture production imagery from the air nutrient input and pasture quantity on the ground and diagnostic status of the soil And itrsquos being made available for any farmer to use not just Ravensdown shareholders
Inevitably as technology improves so does the amount of data generated lsquoBig datarsquo as itrsquos known offers a world of possibilities but only when it can be applied in practical ways Bryan Inch our General Manager for Customer Relationships understands the risks of drowning in a sea of data ldquoTherersquos already plenty of information being captured and that will only increase in the futurerdquo says Bryan ldquoSensors on irrigators farm gates spreading trucks and
silos complement wearable technology on animals soil tests and aerial pasture scanning Itrsquos making sense of what those sensors say that matters turning data into insightful decisionsrdquo Thatrsquos why all Ravensdown technology comes with dedicated support from technical experts and field-based Agri Managers
Back on Ericrsquos farm technology has helped do more with less to the benefit of the environment and the balance sheet ldquoI think Ravensdown technology has a big role to play in helping New Zealand reduce the impact of nutrientsrdquo says Eric ldquoIt can show you shouldnt be putting so much fertiliser on here and in some cases that more needs to go on there Crops will grow better and if youre wasting nutrients youre wasting moneyrdquo
Itrsquos not just shareholders who are expecting more either something Eric is aware of ldquoI think that societys expecting more from farmers with cleaner waterways and swimmable rivers so technology will certainly have a part to play in that Theres a big need for farming to keep improving and thats what the public wants to seerdquo
As expectations grow Ravensdown has responded by developing new technologies that let us do more for our farmer shareholders
The Canterbury wheat that beat the world
To view video please visitravensdownconzintegratedreporting
THERES A BIG NEED FOR FARMING TO KEEP IMPROVING BECAUSE THATS WHAT THE PUBLIC WANTS TO SEE
41Technologies and ServicesRavensdown Stakeholder Review 2018
Employees
GovernanceRavensdownrsquos governance structure is set up to promote accountability and to
support its ability to create value in the short medium and long term It provides insight on strategy implementation and direction while supporting ethical
compliant behaviour throughout the business
42 GovernanceRavensdown Stakeholder Review 2018
Governance
Ethics
The Board of Directors has developed a Code of Business Conduct and Ethics to give effect to Ravensdownrsquos core values and to guide all employees and directors in our relationships with our stakeholders Key parts of this code include
Company Values
Our decisions and personal behaviour will at all times be consistent with our core values of
Successful co-operative ndash We put the customer at the centre of everything we do
Empowered people ndash We choose the best people keep them safe and enable them to do their best
Enduring relationships ndash We develop long-term relationships based on integrity and trust
Environmental leadership ndash We strive to lead in the field of sustainability
Driving Innovation ndash We drive the business forward by finding better solutions
These values mean that we will
Act honestly and fairly with due skill care and diligence in the interests of all of our stakeholders
Demonstrate respect for key moral principles including diversity individual rights equality and dignity
Value personal and professional integrity trustworthiness and competence
Fraud Policy
Ravensdown has a philosophy of ldquozero tolerancerdquo towards fraud both inside and outside of the company We value the integrity of our staff and recognise that they have a key role to play in the prevention detection and reporting of fraud We therefore ask them to be vigilant at all times and to report any concerns they may have at the earliest opportunity We are committed to creating and maintaining an honest open and well-intentioned working environment where people are confident to raise their concerns without fear of reprisal on a confidential basis All reported cases of fraud will be investigated
Conflict of interestRelated party transactions
Like most co-operative companies Ravensdown Limited has frequent transactions with its farming directors in the ordinary course of business All transactions are conducted on commercial terms
A Conflict of Interest Policy ensures that any real or perceived conflicts related to staff members are managed at armrsquos length
Whistle-Blowing Policy
Ravensdown is committed to providing a transparent accountable organisation and staff are encouraged to have the responsibility to report any known or suspected wrongdoing within the company Employees are encouraged to report this to their managers or directly to the CEO A 247 independent anonymous Ethics Hotline is also available where confidential information can be reported Ravensdown is committed to the protection of genuine whistle-blowers against action taken in reprisal for the making of protected disclosures
Risk Identification and Management
The company has a comprehensive risk management framework to identify assess and monitor new and existing risks Annual risk updates are performed and risk improvement plans created and acted on The Chief Executive Officer and the leadership team are required to report to the Board and Audit amp Risk Committee on high risks affecting the business and to develop strategies to mitigate these risks Additionally management is responsible for ensuring an appropriate insurance programme is in place and reviewed annually
TOP RISKS
Risk Response
Failure to embed a culture systems and processes to prevent or appropriately respond to health safety or wellbeing dangers or incidents
We have systems and processes in place to continuously track protect and take proactive actions to manage our peoplersquos health safety and wellbeing and to ensure we embed a culture which puts safety first and gives meaning and purpose for our people
Supply of key fertiliser inputs interrupted
We have enduring relationships with long-term suppliers of our key fertiliser inputs which we continue to assess and manage to ensure we can meet supply commitments to our customers
Inability to deter or recover from cyber security risks
We have robust systems and software in place to detect protect and recover from cyber security threats
Evolving government priorities affecting our industry
We have regular and meaningful engagement with various levels of government to ensure we can have proactive involvement in the legislative and regulatory changes relevant to our business
Significant Biosecurity incident affecting us or our industry
We have an MPI-approved system which ranks the majority of our imported products as a low risk through annual inspection of suppliers cleanliness of vessels sampling of products and container inspections
Losing social licence to operate We work to ensure positive and genuine engagement with all our key stakeholders and transparently report on our operational compliance good community relationships and commitment to sustainability and improvement
43GovernanceRavensdown Stakeholder Review 2018
Leading usforward
1 2 3 4 5
John runs a 22000 stock unit sheep and beef breeding and finishing operation has been on the Board since 2004 and has been Chair since February 2014 As well as running a legal practice in Marton John spent many years as a director of RACE Incorporated and of a number of farming and agricultural companies in NZ and overseas
John Henderson LLB Chair
1
Scott owns and runs a large hill country sheep and beef station at Ohura in the Central North Island and has been on the Board since 2006 Scott is a member of the NZ Institute of Directors and holds a certificate in company direction He has completed a number of governance courses and continues to prioritise professional development
Scott Gower2
TH
E B
OA
RD
44 Board and Leadership Ravensdown Stakeholder Review 2018
Board and Leadership
6 7 8 9 10
Jason is CFO of NZ Steel and a Fellow of Chartered Accountants Australia and New Zealand and has been on the Board since 2014 He is currently Chairman of TNX Limited and former Chair of the Audit Committees for Taranaki Investments Management Limited and LIC He was the former CFO of large listed and unlisted companies such as EROAD Auckland Airport PGG Wrightsons and Fonterra Ingredients
Jason Dale B Com FCA
10
Stuart farms 330ha west of Christchurch growing arable crops seed potatoes and finishing lambs and has been on the Board since 2006 and Deputy Chair since 2014 Stuart is a Nuffield Scholar and has had a number of governance roles in the industry good sector as well as not-for-profit organisations
Stuart Wright B Ag Com Deputy Chair
9
Tony runs the family dairy farming business and has been on the Board since 2004 Tony has been involved in governance at a local and national level particularly in the dairy sector for 20-plus years He was a director of the NZ Dairy Board and Kiwi Dairy Co-op before the formation of Fonterra
Tony is a Nuffield Scholar and a Chartered Fellow of the IoD
Tony Reilly B Ag Com
3
Bruce farms an 8000 stock unit cattle and sheep farm north of Napier and has been on the Board since 2015 Bruce holds a wide range of governance positions particularly in the science and environmental areas He previously spent six years on the Federated Farmers Board and was National President from 2011 to 2014
Bruce WillsB Ag Com
4
Through the companies Alpine Fresh Ltd and ViBERi NZ Ltd Tony grows for the arable vegetable and berryfruit sectors over 700 ha He has been on the Board since 2006
Currently Tony is a director of several local companies is the Chair of NZGAP and Vice-President of Horticulture NZ
Tony Howey B Ag Com
5
Kate owns a 245ha dairy farm in Dargaville and has been on the Board since 2014 Kate is also Chair of Delta Produce Co-operative Ltd and is a ministerial-appointed Council member of the Open Polytechnic of New Zealand
Kate is a Member of the IoD and has done the Company Directors Certificate as well as the Fonterra Governance Development Programme
Kate Alexander Dip Ag bus Mgmt
6
Glen is an Auckland-based entrepreneur who has been on the Board since 2007 Glen was a founding director of the Warehouse Group and was a board member there for 11 years He currently has directorships of 20 private companies across agriculture property retail and tourism sectors Glens agricultural investments include dairy beef avocado kiwifruit mushroom forestry and aquaculture
Glen Inger7
Peter owns a 190ha dairy farm located at Northope and has farming interests in Lochiel and Lorneville and has been on the Board since 2013 Peter is an Agribusiness Regional Manager for a prominent bank and has been through the Fonterra Governance Development Programme
Peter MoynihanB Ag Sc
8
45Board and Leadership Ravensdown Stakeholder Review 2018
Actions louder than words
As a leadership team we see our role as maintaining a positive culture at Ravensdown while ensuring the organisation remains agile as it faces multiple opportunities and challenges
Knowing that continual consensus rarely leads to good decision-making we hold each other to account and exchange ideas freely and honestly
Because wersquore often challenging the traditional way of doing things we will debate and offer alternative points of view
Greg CampbellChief Executive Officer
Bryan InchGeneral Manager Customer Relationships
Sean ConnollyChief Financial Officer
Mark McAtamneyChief Information Officer
LEA
DE
RSH
IP T
EA
M
46 Board and Leadership Ravensdown Stakeholder Review 2018
We seek alternative perspectives from outside the team and listen to all employees within the company throughout the year
We are here to deliver on strategic goals agreed with the Board This involves looking ahead and keeping an eye on the detail of the day-to-day
The safety and wellbeing of our team is paramount and we continue to ensure each and every employee shares this belief so they can act on it
Stephen EspositoGeneral Manager Operations
Mike WhittyGeneral Manager Supply Chain
Mike Manning General Manager Innovation and Strategy
Katrina Benedetti ForastieriGeneral Manager Culture and People
47Board and Leadership Ravensdown Stakeholder Review 2018
KE
Y
Ravensdown-owned storesRavensdown consignment storesRavensdown manufacturing Aerowork
Ravensdown aglime quarriesLime processing plantDOING MORE
Our team members are proud to be part of the community and are doing their bit for many worthy causes throughout the country
Dargaville
Pukekohe
Morrinsville
Te Awamutu
Okato
Kakaramea
Feilding
HimitangiRongotea
Masterton
Manunui
Kerepehi
Te Puke
Tirau
Supreme
Taupo
Pio Pio Broadlands
Gisborne
Wairoa
Raetihi
New Plymouth
Stratford
AuroaWaverley
TaihapeWhanganui
Rata
Severn StreetNapier Works
Waipukurau
Dannevirke
MangatainokaKoputaroa
MataGreenleaf
Te Pahu
Western Bays
Te Teko
Featherston
Taumaranui
Waharoa
Normanby
TakakaNgarua
Marlborough
NelsonBlenheim
Culverden CheviotHokitika
Stillwater
MethvenRakaia
Fairlie
Seadown
GeraldineHinds
AshburtonSouthbridge
DunsandelLeeston
Christchurch Works
White RockAmberley
Mayfield
Darfield
Rangiora
Kurow Waimate
Cromwell RanfurlyOturehua
Waikouaiti
DiptonNightcapsOtautau
Isla Bank
BluffTitiroa
Woodlands EdendaleAB Lime
WintonMcNab
Clinton
Balfour
Mossburn
Heriot
Outram
LawrenceClydevale
MiltonBalclutha
Dunedin WorksLumsden
Te Kuiti
North Oamaru
Enabling smarter farming throughout New Zealand
Registered office292 Main South Road Hornby Christchurch 8042 NZ0800 100 123ravensdownconz
Lets expect more together Give us your feedback on this website so we can improve
Connect with us facebookcomRavensdown linkedincomcompanyravensdown twittercomRavensdownNZ ravensdownconzintegratedreporting
insightcreativeconz
RA
V026
EXPECT MORE TO COME gt
ravensdownconz
WE CANNOT FARM LIKE WE USED TO IN THE PAST SO OUR SYSTEM NEEDS TO BE MORE PRECISE MORE ENVIRONMENT FRIENDLY
36 ScienceRavensdown Stakeholder Review 2018
ClearTechreg is just such a breakthrough Developed in partnership with Professors Keith Cameron and Hong Di of Lincoln University ClearTechreg is an effluent treatment process that slashes the use of fresh water in dairy farming
ClearTechreg allows us to clarify effluent at the dairy shed to produce water clean enough for recyclingrdquo explains Professor Cameron ldquoItrsquos then used for washing the yard where the cows come in for milking The technology uses a coagulant often used in treating drinking water and itrsquos a very similar process The coagulant allows the little particles of soil and dung in the effluent to coalesce into larger particles which then have enough weight to sink to the bottom of a tank This means the top becomes clear enough to recycle and wash down the yardrdquo
The potential savings in water use and reduction in environmental impact are huge says Professor Cameron ldquoUsing the backing gate where the cows are waiting to go in for milking on Lincoln Universityrsquos dairy farm where we milk 555 cows we can cycle enough water every day to wash the yard completely Thatrsquos around 20000 litres recycled a day Scale that up nationwide
and we could save around 42 billion litres of water annually Thatrsquos a big numberrdquo
Making better use of water resources is not the only advantage of ClearTechreg Professor Hong Di emphasises the benefits across the board representing the sort of leap agriculture has to take to meet societyrsquos growing expectations ldquoWe cannot farm like we used to in the past so our systems need to be more precise more environmentally friendly Consumers are demanding quality food and to know that it has been produced in environmentally friendly sustainable ways The sort of technology that wersquore talking about with ClearTechreg thatrsquos a step change As well as potentially saving so much water each year you also reduce E coli leaching and phosphorus ClearTechreg shows how science can help Ravensdown and its shareholders respond and succeedrdquo
Partnerships with scientists like Keith Cameron and Hong Di are only going to be more important in the future and the bonds closer ldquoAs well as the research and development of new technologies therersquos also capability buildingrdquo says Professor Cameron ldquoIn that we train a lot of the farmers of the future at Lincoln University We also train students who go on to be
CASE
STU
DY
employees of Ravensdown A very good example is the creation of the environmental group at Ravensdown who support farmers to develop environmental plans and nutrient budgets A number of those new staff have come through training at Lincoln Universityrdquo
The search for game-changing innovations like ClearTechreg has become more determined than ever as expectations of Ravensdown and scientists themselves increase Something Professor Cameron is well aware of ldquoI think society is expecting more from scientists There are growing concerns about the environment and finding solutions to those environmental problems requires good robust science Itrsquos also why wersquore seeing greater links between research and industry to ensure that the science that gets done in the lab doesnrsquot just produce a paper thatrsquos published in an international journal it actually produces a technology that flows from the laboratory to the farm The linkage between ourselves Ravensdown and Ravensdown shareholders shows this perfectly where the investment in science creates new technologies new systems and new methods that take everyone forwardrdquo
The new technologies Ravensdown provides to shareholders often have their roots in the laboratory And sometimes itrsquos not about a new product or digital advance so much as a smarter way of doing things
Scientific breakthrough set to transform dairy effluent
To view video please visitravensdownconzintegratedreporting
37ScienceRavensdown Stakeholder Review 2018
We are committed to being at the forefront of where the physical world of farming meets the digital world Use of farm mapping software enables customers to farm smarter and accurately Nutrient management crop and livestock production all benefit from improved record keeping and performance analytics We are focussed heavily on increasing the number of customers using mapping technology and are investing in RampD to increase the range of services this software can accurately provide
Maps provide farmers oversight of their whole farm at a glance Embedded throughout the map are the records of what has been applied in detail and what the options are to improve productivity The increasing demand on farmers for managing the environment requires better record keeping and transparency Developments in automation can reduce the amount of time the farmer spends behind a desk enabling more time on the farm We believe our customers own their information and have designed HawkEyereg to enable greater collaboration with other industry partners
MAPPING TECHNOLOGY
Use of mapping technology to manage efficient use of nutrients and keep records of paddock activity
CUSTOMERS ACTIVELY USING SMART MAPS HAWKEYE DURING THE YEAR2682
Technology is a key driving force behind sector-wide improvement It opens up new opportunities new ways to track progress make decisions demonstrate performance
and make connections with end consumers Our team uses some amazing tools to enhance the service they provide and the tool ndash and the person using it ndash cannot stand still
Technology Enabling smarter farming
38 Technologies and ServicesRavensdown Stakeholder Review 2018
Technologies and Services
HawkEye is map-based software that helps farmers make smarter decisions for better farm and environmental outcomes
BENEFITS FOR FARMERS
Improved nutrient amp feed decisions
Reduced office time
Managing environmental impacts
Increased productivity
More time to farm
Licence to operate
BENEFITS FOR RAVENSDOWN
Customer collaboration
Data automation
Useful tools for all farmers
Valuable discussions
More time to add value
Stronger relationships
THE IMMEDIATE PROCESS
Support Ravensdowns core business - Nutrient pasture and crop management environmental footprint
Easier collaboration between customer and Ravensdown - Enabling our staff to deliver
Providing excellent service with efficiency - Automation of ordering spreading and online data gathering
BY PROVIDING
Farm mapping
Nutrient planning and forecasting
Pasture performance management
Product ordering and spreading
In-field tools
Test results and agronomy plan visualisation
Digital record keeping and reporting
Nutrient compliance management amp reporting
Spreading proof of placement
Farm feature amp hazards
Sharing and collaboration
Personalised support
INSIGHT TO ACTION
Coming soon
39Technologies and ServicesRavensdown Stakeholder Review 2018
USE OF AGRONOMY PLANS FOR EFFICIENT USE OF NUTRIENTS AGROCHEMICALS AND SEED
PROOF OF PLACEMENT
This enables our customers to apply the right amount of fertiliser (nutrient) Published agronomy plans are a measure of how many of our customers are using our recommendations
In addition the agronomy plans include the right agrochemical recommendation ensuring the best product and application is chosen for the health of the crop or pasture livestock and environment
All of this detail is recorded and traceable enabling a stronger story to be developed about the farm and the produce grown on it
Ravensdown takes soil test measurements and makes recommendations to farmers about where and what amount of nutrient should be applied
This forms the basis for an agronomy plan which can be produced by Ravensdown We expect this number to increase as farmers become more aware of the need for tighter control over their nutrient application
The use of GPS-enabled spreading technology enables us to measure how effectively we are recording and tracking nutrient application We aim to increase the total traceability of nutrients applied over time By recording spreading in both aircraft and groundspreading trucks we are able to capture data not only of Ravensdown fertiliser that has been applied but to provide better transparency for all users of our spreading technology This benefits all New Zealand farmers
Recently we signed an agreement with TracMap New Zealandrsquos largest provider of spreading technologies enabling us to capture a large proportion of total fertiliser tonnes spread accurately as well as agrochemical spray history Variable rate application is now possible through our investment in our Primary Growth Partnership ldquoPioneering to Precisionrdquo in hill country as well as ground spreading meaning the right product can be applied at the right rate in the right place What percentage of total tonnes applied has been applied at a variable rate will be a key benchmark indicator for us moving forward
245739RAVENSDOWN FERTILISER TONNES CAPTURED BY GPS-ENABLED PROOF OF PLACEMENT TECHNOLOGY
CUSTOMERS PERFORMED SOIL TESTS ON THEIR FARMS6448
TESTING TO IMPROVE FARM PERFORMANCE
8362
46
PUBLISHED AGRONOMY PLANS
OF CUSTOMERS HAVE BEEN PROVIDED AGRONOMY PLANS
40 Technologies and ServicesRavensdown Stakeholder Review 2018
A perfect example is the work we do with arable farmer Eric Watson of Wakanui in mid Canterbury
Eric is the Guinness World Record holder for wheat production per hectare a title he has won more than once Part of the credit comes down to the way he works with Ravensdown including his local Senior Agri Manager Dan Copland Danrsquos worked with Eric and his wife Maxine for over four years ldquoIts really something Im passionate about getting crop nutrition rightrdquo says Dan ldquoEspecially with the precision nutrient management siderdquo
The precision Eric and Dan apply to crop nutrition and soil management certainly is impressive aided by the Ravensdown technology deployed on Ericrsquos mid Canterbury land Comprehensive soil testing and smart mapping gauge the precise nutrition needs of every paddock It shows not just which paddocks require fertilising but exactly what is required and where avoiding over-application Itrsquos smart but the pace of change with accompanying expectations is fast ldquoIts very rapid developmentrdquo says Eric ldquoI think the shareholders do expect more from their fertiliser company including spreading technologyrdquo
CASE
STU
DY
Helping meet those growing expectations is our newest precision agriculture tool HawkEyereg This integrated mapping and compliance tool offers even more accuracy in measuring whatrsquos needed for optimum soil health and yield further reducing environmental impacts ldquoHawkEyereg is a decision support tool it can help with farm recording it can help with precision placementrdquo advises Dan ldquoIrsquove been with Ravensdown eight years and technology-wise itrsquos definitely come on leaps and boundsrdquo HawkEyersquos power comes from using three perspectives of pasture production imagery from the air nutrient input and pasture quantity on the ground and diagnostic status of the soil And itrsquos being made available for any farmer to use not just Ravensdown shareholders
Inevitably as technology improves so does the amount of data generated lsquoBig datarsquo as itrsquos known offers a world of possibilities but only when it can be applied in practical ways Bryan Inch our General Manager for Customer Relationships understands the risks of drowning in a sea of data ldquoTherersquos already plenty of information being captured and that will only increase in the futurerdquo says Bryan ldquoSensors on irrigators farm gates spreading trucks and
silos complement wearable technology on animals soil tests and aerial pasture scanning Itrsquos making sense of what those sensors say that matters turning data into insightful decisionsrdquo Thatrsquos why all Ravensdown technology comes with dedicated support from technical experts and field-based Agri Managers
Back on Ericrsquos farm technology has helped do more with less to the benefit of the environment and the balance sheet ldquoI think Ravensdown technology has a big role to play in helping New Zealand reduce the impact of nutrientsrdquo says Eric ldquoIt can show you shouldnt be putting so much fertiliser on here and in some cases that more needs to go on there Crops will grow better and if youre wasting nutrients youre wasting moneyrdquo
Itrsquos not just shareholders who are expecting more either something Eric is aware of ldquoI think that societys expecting more from farmers with cleaner waterways and swimmable rivers so technology will certainly have a part to play in that Theres a big need for farming to keep improving and thats what the public wants to seerdquo
As expectations grow Ravensdown has responded by developing new technologies that let us do more for our farmer shareholders
The Canterbury wheat that beat the world
To view video please visitravensdownconzintegratedreporting
THERES A BIG NEED FOR FARMING TO KEEP IMPROVING BECAUSE THATS WHAT THE PUBLIC WANTS TO SEE
41Technologies and ServicesRavensdown Stakeholder Review 2018
Employees
GovernanceRavensdownrsquos governance structure is set up to promote accountability and to
support its ability to create value in the short medium and long term It provides insight on strategy implementation and direction while supporting ethical
compliant behaviour throughout the business
42 GovernanceRavensdown Stakeholder Review 2018
Governance
Ethics
The Board of Directors has developed a Code of Business Conduct and Ethics to give effect to Ravensdownrsquos core values and to guide all employees and directors in our relationships with our stakeholders Key parts of this code include
Company Values
Our decisions and personal behaviour will at all times be consistent with our core values of
Successful co-operative ndash We put the customer at the centre of everything we do
Empowered people ndash We choose the best people keep them safe and enable them to do their best
Enduring relationships ndash We develop long-term relationships based on integrity and trust
Environmental leadership ndash We strive to lead in the field of sustainability
Driving Innovation ndash We drive the business forward by finding better solutions
These values mean that we will
Act honestly and fairly with due skill care and diligence in the interests of all of our stakeholders
Demonstrate respect for key moral principles including diversity individual rights equality and dignity
Value personal and professional integrity trustworthiness and competence
Fraud Policy
Ravensdown has a philosophy of ldquozero tolerancerdquo towards fraud both inside and outside of the company We value the integrity of our staff and recognise that they have a key role to play in the prevention detection and reporting of fraud We therefore ask them to be vigilant at all times and to report any concerns they may have at the earliest opportunity We are committed to creating and maintaining an honest open and well-intentioned working environment where people are confident to raise their concerns without fear of reprisal on a confidential basis All reported cases of fraud will be investigated
Conflict of interestRelated party transactions
Like most co-operative companies Ravensdown Limited has frequent transactions with its farming directors in the ordinary course of business All transactions are conducted on commercial terms
A Conflict of Interest Policy ensures that any real or perceived conflicts related to staff members are managed at armrsquos length
Whistle-Blowing Policy
Ravensdown is committed to providing a transparent accountable organisation and staff are encouraged to have the responsibility to report any known or suspected wrongdoing within the company Employees are encouraged to report this to their managers or directly to the CEO A 247 independent anonymous Ethics Hotline is also available where confidential information can be reported Ravensdown is committed to the protection of genuine whistle-blowers against action taken in reprisal for the making of protected disclosures
Risk Identification and Management
The company has a comprehensive risk management framework to identify assess and monitor new and existing risks Annual risk updates are performed and risk improvement plans created and acted on The Chief Executive Officer and the leadership team are required to report to the Board and Audit amp Risk Committee on high risks affecting the business and to develop strategies to mitigate these risks Additionally management is responsible for ensuring an appropriate insurance programme is in place and reviewed annually
TOP RISKS
Risk Response
Failure to embed a culture systems and processes to prevent or appropriately respond to health safety or wellbeing dangers or incidents
We have systems and processes in place to continuously track protect and take proactive actions to manage our peoplersquos health safety and wellbeing and to ensure we embed a culture which puts safety first and gives meaning and purpose for our people
Supply of key fertiliser inputs interrupted
We have enduring relationships with long-term suppliers of our key fertiliser inputs which we continue to assess and manage to ensure we can meet supply commitments to our customers
Inability to deter or recover from cyber security risks
We have robust systems and software in place to detect protect and recover from cyber security threats
Evolving government priorities affecting our industry
We have regular and meaningful engagement with various levels of government to ensure we can have proactive involvement in the legislative and regulatory changes relevant to our business
Significant Biosecurity incident affecting us or our industry
We have an MPI-approved system which ranks the majority of our imported products as a low risk through annual inspection of suppliers cleanliness of vessels sampling of products and container inspections
Losing social licence to operate We work to ensure positive and genuine engagement with all our key stakeholders and transparently report on our operational compliance good community relationships and commitment to sustainability and improvement
43GovernanceRavensdown Stakeholder Review 2018
Leading usforward
1 2 3 4 5
John runs a 22000 stock unit sheep and beef breeding and finishing operation has been on the Board since 2004 and has been Chair since February 2014 As well as running a legal practice in Marton John spent many years as a director of RACE Incorporated and of a number of farming and agricultural companies in NZ and overseas
John Henderson LLB Chair
1
Scott owns and runs a large hill country sheep and beef station at Ohura in the Central North Island and has been on the Board since 2006 Scott is a member of the NZ Institute of Directors and holds a certificate in company direction He has completed a number of governance courses and continues to prioritise professional development
Scott Gower2
TH
E B
OA
RD
44 Board and Leadership Ravensdown Stakeholder Review 2018
Board and Leadership
6 7 8 9 10
Jason is CFO of NZ Steel and a Fellow of Chartered Accountants Australia and New Zealand and has been on the Board since 2014 He is currently Chairman of TNX Limited and former Chair of the Audit Committees for Taranaki Investments Management Limited and LIC He was the former CFO of large listed and unlisted companies such as EROAD Auckland Airport PGG Wrightsons and Fonterra Ingredients
Jason Dale B Com FCA
10
Stuart farms 330ha west of Christchurch growing arable crops seed potatoes and finishing lambs and has been on the Board since 2006 and Deputy Chair since 2014 Stuart is a Nuffield Scholar and has had a number of governance roles in the industry good sector as well as not-for-profit organisations
Stuart Wright B Ag Com Deputy Chair
9
Tony runs the family dairy farming business and has been on the Board since 2004 Tony has been involved in governance at a local and national level particularly in the dairy sector for 20-plus years He was a director of the NZ Dairy Board and Kiwi Dairy Co-op before the formation of Fonterra
Tony is a Nuffield Scholar and a Chartered Fellow of the IoD
Tony Reilly B Ag Com
3
Bruce farms an 8000 stock unit cattle and sheep farm north of Napier and has been on the Board since 2015 Bruce holds a wide range of governance positions particularly in the science and environmental areas He previously spent six years on the Federated Farmers Board and was National President from 2011 to 2014
Bruce WillsB Ag Com
4
Through the companies Alpine Fresh Ltd and ViBERi NZ Ltd Tony grows for the arable vegetable and berryfruit sectors over 700 ha He has been on the Board since 2006
Currently Tony is a director of several local companies is the Chair of NZGAP and Vice-President of Horticulture NZ
Tony Howey B Ag Com
5
Kate owns a 245ha dairy farm in Dargaville and has been on the Board since 2014 Kate is also Chair of Delta Produce Co-operative Ltd and is a ministerial-appointed Council member of the Open Polytechnic of New Zealand
Kate is a Member of the IoD and has done the Company Directors Certificate as well as the Fonterra Governance Development Programme
Kate Alexander Dip Ag bus Mgmt
6
Glen is an Auckland-based entrepreneur who has been on the Board since 2007 Glen was a founding director of the Warehouse Group and was a board member there for 11 years He currently has directorships of 20 private companies across agriculture property retail and tourism sectors Glens agricultural investments include dairy beef avocado kiwifruit mushroom forestry and aquaculture
Glen Inger7
Peter owns a 190ha dairy farm located at Northope and has farming interests in Lochiel and Lorneville and has been on the Board since 2013 Peter is an Agribusiness Regional Manager for a prominent bank and has been through the Fonterra Governance Development Programme
Peter MoynihanB Ag Sc
8
45Board and Leadership Ravensdown Stakeholder Review 2018
Actions louder than words
As a leadership team we see our role as maintaining a positive culture at Ravensdown while ensuring the organisation remains agile as it faces multiple opportunities and challenges
Knowing that continual consensus rarely leads to good decision-making we hold each other to account and exchange ideas freely and honestly
Because wersquore often challenging the traditional way of doing things we will debate and offer alternative points of view
Greg CampbellChief Executive Officer
Bryan InchGeneral Manager Customer Relationships
Sean ConnollyChief Financial Officer
Mark McAtamneyChief Information Officer
LEA
DE
RSH
IP T
EA
M
46 Board and Leadership Ravensdown Stakeholder Review 2018
We seek alternative perspectives from outside the team and listen to all employees within the company throughout the year
We are here to deliver on strategic goals agreed with the Board This involves looking ahead and keeping an eye on the detail of the day-to-day
The safety and wellbeing of our team is paramount and we continue to ensure each and every employee shares this belief so they can act on it
Stephen EspositoGeneral Manager Operations
Mike WhittyGeneral Manager Supply Chain
Mike Manning General Manager Innovation and Strategy
Katrina Benedetti ForastieriGeneral Manager Culture and People
47Board and Leadership Ravensdown Stakeholder Review 2018
KE
Y
Ravensdown-owned storesRavensdown consignment storesRavensdown manufacturing Aerowork
Ravensdown aglime quarriesLime processing plantDOING MORE
Our team members are proud to be part of the community and are doing their bit for many worthy causes throughout the country
Dargaville
Pukekohe
Morrinsville
Te Awamutu
Okato
Kakaramea
Feilding
HimitangiRongotea
Masterton
Manunui
Kerepehi
Te Puke
Tirau
Supreme
Taupo
Pio Pio Broadlands
Gisborne
Wairoa
Raetihi
New Plymouth
Stratford
AuroaWaverley
TaihapeWhanganui
Rata
Severn StreetNapier Works
Waipukurau
Dannevirke
MangatainokaKoputaroa
MataGreenleaf
Te Pahu
Western Bays
Te Teko
Featherston
Taumaranui
Waharoa
Normanby
TakakaNgarua
Marlborough
NelsonBlenheim
Culverden CheviotHokitika
Stillwater
MethvenRakaia
Fairlie
Seadown
GeraldineHinds
AshburtonSouthbridge
DunsandelLeeston
Christchurch Works
White RockAmberley
Mayfield
Darfield
Rangiora
Kurow Waimate
Cromwell RanfurlyOturehua
Waikouaiti
DiptonNightcapsOtautau
Isla Bank
BluffTitiroa
Woodlands EdendaleAB Lime
WintonMcNab
Clinton
Balfour
Mossburn
Heriot
Outram
LawrenceClydevale
MiltonBalclutha
Dunedin WorksLumsden
Te Kuiti
North Oamaru
Enabling smarter farming throughout New Zealand
Registered office292 Main South Road Hornby Christchurch 8042 NZ0800 100 123ravensdownconz
Lets expect more together Give us your feedback on this website so we can improve
Connect with us facebookcomRavensdown linkedincomcompanyravensdown twittercomRavensdownNZ ravensdownconzintegratedreporting
insightcreativeconz
RA
V026
EXPECT MORE TO COME gt
ravensdownconz
ClearTechreg is just such a breakthrough Developed in partnership with Professors Keith Cameron and Hong Di of Lincoln University ClearTechreg is an effluent treatment process that slashes the use of fresh water in dairy farming
ClearTechreg allows us to clarify effluent at the dairy shed to produce water clean enough for recyclingrdquo explains Professor Cameron ldquoItrsquos then used for washing the yard where the cows come in for milking The technology uses a coagulant often used in treating drinking water and itrsquos a very similar process The coagulant allows the little particles of soil and dung in the effluent to coalesce into larger particles which then have enough weight to sink to the bottom of a tank This means the top becomes clear enough to recycle and wash down the yardrdquo
The potential savings in water use and reduction in environmental impact are huge says Professor Cameron ldquoUsing the backing gate where the cows are waiting to go in for milking on Lincoln Universityrsquos dairy farm where we milk 555 cows we can cycle enough water every day to wash the yard completely Thatrsquos around 20000 litres recycled a day Scale that up nationwide
and we could save around 42 billion litres of water annually Thatrsquos a big numberrdquo
Making better use of water resources is not the only advantage of ClearTechreg Professor Hong Di emphasises the benefits across the board representing the sort of leap agriculture has to take to meet societyrsquos growing expectations ldquoWe cannot farm like we used to in the past so our systems need to be more precise more environmentally friendly Consumers are demanding quality food and to know that it has been produced in environmentally friendly sustainable ways The sort of technology that wersquore talking about with ClearTechreg thatrsquos a step change As well as potentially saving so much water each year you also reduce E coli leaching and phosphorus ClearTechreg shows how science can help Ravensdown and its shareholders respond and succeedrdquo
Partnerships with scientists like Keith Cameron and Hong Di are only going to be more important in the future and the bonds closer ldquoAs well as the research and development of new technologies therersquos also capability buildingrdquo says Professor Cameron ldquoIn that we train a lot of the farmers of the future at Lincoln University We also train students who go on to be
CASE
STU
DY
employees of Ravensdown A very good example is the creation of the environmental group at Ravensdown who support farmers to develop environmental plans and nutrient budgets A number of those new staff have come through training at Lincoln Universityrdquo
The search for game-changing innovations like ClearTechreg has become more determined than ever as expectations of Ravensdown and scientists themselves increase Something Professor Cameron is well aware of ldquoI think society is expecting more from scientists There are growing concerns about the environment and finding solutions to those environmental problems requires good robust science Itrsquos also why wersquore seeing greater links between research and industry to ensure that the science that gets done in the lab doesnrsquot just produce a paper thatrsquos published in an international journal it actually produces a technology that flows from the laboratory to the farm The linkage between ourselves Ravensdown and Ravensdown shareholders shows this perfectly where the investment in science creates new technologies new systems and new methods that take everyone forwardrdquo
The new technologies Ravensdown provides to shareholders often have their roots in the laboratory And sometimes itrsquos not about a new product or digital advance so much as a smarter way of doing things
Scientific breakthrough set to transform dairy effluent
To view video please visitravensdownconzintegratedreporting
37ScienceRavensdown Stakeholder Review 2018
We are committed to being at the forefront of where the physical world of farming meets the digital world Use of farm mapping software enables customers to farm smarter and accurately Nutrient management crop and livestock production all benefit from improved record keeping and performance analytics We are focussed heavily on increasing the number of customers using mapping technology and are investing in RampD to increase the range of services this software can accurately provide
Maps provide farmers oversight of their whole farm at a glance Embedded throughout the map are the records of what has been applied in detail and what the options are to improve productivity The increasing demand on farmers for managing the environment requires better record keeping and transparency Developments in automation can reduce the amount of time the farmer spends behind a desk enabling more time on the farm We believe our customers own their information and have designed HawkEyereg to enable greater collaboration with other industry partners
MAPPING TECHNOLOGY
Use of mapping technology to manage efficient use of nutrients and keep records of paddock activity
CUSTOMERS ACTIVELY USING SMART MAPS HAWKEYE DURING THE YEAR2682
Technology is a key driving force behind sector-wide improvement It opens up new opportunities new ways to track progress make decisions demonstrate performance
and make connections with end consumers Our team uses some amazing tools to enhance the service they provide and the tool ndash and the person using it ndash cannot stand still
Technology Enabling smarter farming
38 Technologies and ServicesRavensdown Stakeholder Review 2018
Technologies and Services
HawkEye is map-based software that helps farmers make smarter decisions for better farm and environmental outcomes
BENEFITS FOR FARMERS
Improved nutrient amp feed decisions
Reduced office time
Managing environmental impacts
Increased productivity
More time to farm
Licence to operate
BENEFITS FOR RAVENSDOWN
Customer collaboration
Data automation
Useful tools for all farmers
Valuable discussions
More time to add value
Stronger relationships
THE IMMEDIATE PROCESS
Support Ravensdowns core business - Nutrient pasture and crop management environmental footprint
Easier collaboration between customer and Ravensdown - Enabling our staff to deliver
Providing excellent service with efficiency - Automation of ordering spreading and online data gathering
BY PROVIDING
Farm mapping
Nutrient planning and forecasting
Pasture performance management
Product ordering and spreading
In-field tools
Test results and agronomy plan visualisation
Digital record keeping and reporting
Nutrient compliance management amp reporting
Spreading proof of placement
Farm feature amp hazards
Sharing and collaboration
Personalised support
INSIGHT TO ACTION
Coming soon
39Technologies and ServicesRavensdown Stakeholder Review 2018
USE OF AGRONOMY PLANS FOR EFFICIENT USE OF NUTRIENTS AGROCHEMICALS AND SEED
PROOF OF PLACEMENT
This enables our customers to apply the right amount of fertiliser (nutrient) Published agronomy plans are a measure of how many of our customers are using our recommendations
In addition the agronomy plans include the right agrochemical recommendation ensuring the best product and application is chosen for the health of the crop or pasture livestock and environment
All of this detail is recorded and traceable enabling a stronger story to be developed about the farm and the produce grown on it
Ravensdown takes soil test measurements and makes recommendations to farmers about where and what amount of nutrient should be applied
This forms the basis for an agronomy plan which can be produced by Ravensdown We expect this number to increase as farmers become more aware of the need for tighter control over their nutrient application
The use of GPS-enabled spreading technology enables us to measure how effectively we are recording and tracking nutrient application We aim to increase the total traceability of nutrients applied over time By recording spreading in both aircraft and groundspreading trucks we are able to capture data not only of Ravensdown fertiliser that has been applied but to provide better transparency for all users of our spreading technology This benefits all New Zealand farmers
Recently we signed an agreement with TracMap New Zealandrsquos largest provider of spreading technologies enabling us to capture a large proportion of total fertiliser tonnes spread accurately as well as agrochemical spray history Variable rate application is now possible through our investment in our Primary Growth Partnership ldquoPioneering to Precisionrdquo in hill country as well as ground spreading meaning the right product can be applied at the right rate in the right place What percentage of total tonnes applied has been applied at a variable rate will be a key benchmark indicator for us moving forward
245739RAVENSDOWN FERTILISER TONNES CAPTURED BY GPS-ENABLED PROOF OF PLACEMENT TECHNOLOGY
CUSTOMERS PERFORMED SOIL TESTS ON THEIR FARMS6448
TESTING TO IMPROVE FARM PERFORMANCE
8362
46
PUBLISHED AGRONOMY PLANS
OF CUSTOMERS HAVE BEEN PROVIDED AGRONOMY PLANS
40 Technologies and ServicesRavensdown Stakeholder Review 2018
A perfect example is the work we do with arable farmer Eric Watson of Wakanui in mid Canterbury
Eric is the Guinness World Record holder for wheat production per hectare a title he has won more than once Part of the credit comes down to the way he works with Ravensdown including his local Senior Agri Manager Dan Copland Danrsquos worked with Eric and his wife Maxine for over four years ldquoIts really something Im passionate about getting crop nutrition rightrdquo says Dan ldquoEspecially with the precision nutrient management siderdquo
The precision Eric and Dan apply to crop nutrition and soil management certainly is impressive aided by the Ravensdown technology deployed on Ericrsquos mid Canterbury land Comprehensive soil testing and smart mapping gauge the precise nutrition needs of every paddock It shows not just which paddocks require fertilising but exactly what is required and where avoiding over-application Itrsquos smart but the pace of change with accompanying expectations is fast ldquoIts very rapid developmentrdquo says Eric ldquoI think the shareholders do expect more from their fertiliser company including spreading technologyrdquo
CASE
STU
DY
Helping meet those growing expectations is our newest precision agriculture tool HawkEyereg This integrated mapping and compliance tool offers even more accuracy in measuring whatrsquos needed for optimum soil health and yield further reducing environmental impacts ldquoHawkEyereg is a decision support tool it can help with farm recording it can help with precision placementrdquo advises Dan ldquoIrsquove been with Ravensdown eight years and technology-wise itrsquos definitely come on leaps and boundsrdquo HawkEyersquos power comes from using three perspectives of pasture production imagery from the air nutrient input and pasture quantity on the ground and diagnostic status of the soil And itrsquos being made available for any farmer to use not just Ravensdown shareholders
Inevitably as technology improves so does the amount of data generated lsquoBig datarsquo as itrsquos known offers a world of possibilities but only when it can be applied in practical ways Bryan Inch our General Manager for Customer Relationships understands the risks of drowning in a sea of data ldquoTherersquos already plenty of information being captured and that will only increase in the futurerdquo says Bryan ldquoSensors on irrigators farm gates spreading trucks and
silos complement wearable technology on animals soil tests and aerial pasture scanning Itrsquos making sense of what those sensors say that matters turning data into insightful decisionsrdquo Thatrsquos why all Ravensdown technology comes with dedicated support from technical experts and field-based Agri Managers
Back on Ericrsquos farm technology has helped do more with less to the benefit of the environment and the balance sheet ldquoI think Ravensdown technology has a big role to play in helping New Zealand reduce the impact of nutrientsrdquo says Eric ldquoIt can show you shouldnt be putting so much fertiliser on here and in some cases that more needs to go on there Crops will grow better and if youre wasting nutrients youre wasting moneyrdquo
Itrsquos not just shareholders who are expecting more either something Eric is aware of ldquoI think that societys expecting more from farmers with cleaner waterways and swimmable rivers so technology will certainly have a part to play in that Theres a big need for farming to keep improving and thats what the public wants to seerdquo
As expectations grow Ravensdown has responded by developing new technologies that let us do more for our farmer shareholders
The Canterbury wheat that beat the world
To view video please visitravensdownconzintegratedreporting
THERES A BIG NEED FOR FARMING TO KEEP IMPROVING BECAUSE THATS WHAT THE PUBLIC WANTS TO SEE
41Technologies and ServicesRavensdown Stakeholder Review 2018
Employees
GovernanceRavensdownrsquos governance structure is set up to promote accountability and to
support its ability to create value in the short medium and long term It provides insight on strategy implementation and direction while supporting ethical
compliant behaviour throughout the business
42 GovernanceRavensdown Stakeholder Review 2018
Governance
Ethics
The Board of Directors has developed a Code of Business Conduct and Ethics to give effect to Ravensdownrsquos core values and to guide all employees and directors in our relationships with our stakeholders Key parts of this code include
Company Values
Our decisions and personal behaviour will at all times be consistent with our core values of
Successful co-operative ndash We put the customer at the centre of everything we do
Empowered people ndash We choose the best people keep them safe and enable them to do their best
Enduring relationships ndash We develop long-term relationships based on integrity and trust
Environmental leadership ndash We strive to lead in the field of sustainability
Driving Innovation ndash We drive the business forward by finding better solutions
These values mean that we will
Act honestly and fairly with due skill care and diligence in the interests of all of our stakeholders
Demonstrate respect for key moral principles including diversity individual rights equality and dignity
Value personal and professional integrity trustworthiness and competence
Fraud Policy
Ravensdown has a philosophy of ldquozero tolerancerdquo towards fraud both inside and outside of the company We value the integrity of our staff and recognise that they have a key role to play in the prevention detection and reporting of fraud We therefore ask them to be vigilant at all times and to report any concerns they may have at the earliest opportunity We are committed to creating and maintaining an honest open and well-intentioned working environment where people are confident to raise their concerns without fear of reprisal on a confidential basis All reported cases of fraud will be investigated
Conflict of interestRelated party transactions
Like most co-operative companies Ravensdown Limited has frequent transactions with its farming directors in the ordinary course of business All transactions are conducted on commercial terms
A Conflict of Interest Policy ensures that any real or perceived conflicts related to staff members are managed at armrsquos length
Whistle-Blowing Policy
Ravensdown is committed to providing a transparent accountable organisation and staff are encouraged to have the responsibility to report any known or suspected wrongdoing within the company Employees are encouraged to report this to their managers or directly to the CEO A 247 independent anonymous Ethics Hotline is also available where confidential information can be reported Ravensdown is committed to the protection of genuine whistle-blowers against action taken in reprisal for the making of protected disclosures
Risk Identification and Management
The company has a comprehensive risk management framework to identify assess and monitor new and existing risks Annual risk updates are performed and risk improvement plans created and acted on The Chief Executive Officer and the leadership team are required to report to the Board and Audit amp Risk Committee on high risks affecting the business and to develop strategies to mitigate these risks Additionally management is responsible for ensuring an appropriate insurance programme is in place and reviewed annually
TOP RISKS
Risk Response
Failure to embed a culture systems and processes to prevent or appropriately respond to health safety or wellbeing dangers or incidents
We have systems and processes in place to continuously track protect and take proactive actions to manage our peoplersquos health safety and wellbeing and to ensure we embed a culture which puts safety first and gives meaning and purpose for our people
Supply of key fertiliser inputs interrupted
We have enduring relationships with long-term suppliers of our key fertiliser inputs which we continue to assess and manage to ensure we can meet supply commitments to our customers
Inability to deter or recover from cyber security risks
We have robust systems and software in place to detect protect and recover from cyber security threats
Evolving government priorities affecting our industry
We have regular and meaningful engagement with various levels of government to ensure we can have proactive involvement in the legislative and regulatory changes relevant to our business
Significant Biosecurity incident affecting us or our industry
We have an MPI-approved system which ranks the majority of our imported products as a low risk through annual inspection of suppliers cleanliness of vessels sampling of products and container inspections
Losing social licence to operate We work to ensure positive and genuine engagement with all our key stakeholders and transparently report on our operational compliance good community relationships and commitment to sustainability and improvement
43GovernanceRavensdown Stakeholder Review 2018
Leading usforward
1 2 3 4 5
John runs a 22000 stock unit sheep and beef breeding and finishing operation has been on the Board since 2004 and has been Chair since February 2014 As well as running a legal practice in Marton John spent many years as a director of RACE Incorporated and of a number of farming and agricultural companies in NZ and overseas
John Henderson LLB Chair
1
Scott owns and runs a large hill country sheep and beef station at Ohura in the Central North Island and has been on the Board since 2006 Scott is a member of the NZ Institute of Directors and holds a certificate in company direction He has completed a number of governance courses and continues to prioritise professional development
Scott Gower2
TH
E B
OA
RD
44 Board and Leadership Ravensdown Stakeholder Review 2018
Board and Leadership
6 7 8 9 10
Jason is CFO of NZ Steel and a Fellow of Chartered Accountants Australia and New Zealand and has been on the Board since 2014 He is currently Chairman of TNX Limited and former Chair of the Audit Committees for Taranaki Investments Management Limited and LIC He was the former CFO of large listed and unlisted companies such as EROAD Auckland Airport PGG Wrightsons and Fonterra Ingredients
Jason Dale B Com FCA
10
Stuart farms 330ha west of Christchurch growing arable crops seed potatoes and finishing lambs and has been on the Board since 2006 and Deputy Chair since 2014 Stuart is a Nuffield Scholar and has had a number of governance roles in the industry good sector as well as not-for-profit organisations
Stuart Wright B Ag Com Deputy Chair
9
Tony runs the family dairy farming business and has been on the Board since 2004 Tony has been involved in governance at a local and national level particularly in the dairy sector for 20-plus years He was a director of the NZ Dairy Board and Kiwi Dairy Co-op before the formation of Fonterra
Tony is a Nuffield Scholar and a Chartered Fellow of the IoD
Tony Reilly B Ag Com
3
Bruce farms an 8000 stock unit cattle and sheep farm north of Napier and has been on the Board since 2015 Bruce holds a wide range of governance positions particularly in the science and environmental areas He previously spent six years on the Federated Farmers Board and was National President from 2011 to 2014
Bruce WillsB Ag Com
4
Through the companies Alpine Fresh Ltd and ViBERi NZ Ltd Tony grows for the arable vegetable and berryfruit sectors over 700 ha He has been on the Board since 2006
Currently Tony is a director of several local companies is the Chair of NZGAP and Vice-President of Horticulture NZ
Tony Howey B Ag Com
5
Kate owns a 245ha dairy farm in Dargaville and has been on the Board since 2014 Kate is also Chair of Delta Produce Co-operative Ltd and is a ministerial-appointed Council member of the Open Polytechnic of New Zealand
Kate is a Member of the IoD and has done the Company Directors Certificate as well as the Fonterra Governance Development Programme
Kate Alexander Dip Ag bus Mgmt
6
Glen is an Auckland-based entrepreneur who has been on the Board since 2007 Glen was a founding director of the Warehouse Group and was a board member there for 11 years He currently has directorships of 20 private companies across agriculture property retail and tourism sectors Glens agricultural investments include dairy beef avocado kiwifruit mushroom forestry and aquaculture
Glen Inger7
Peter owns a 190ha dairy farm located at Northope and has farming interests in Lochiel and Lorneville and has been on the Board since 2013 Peter is an Agribusiness Regional Manager for a prominent bank and has been through the Fonterra Governance Development Programme
Peter MoynihanB Ag Sc
8
45Board and Leadership Ravensdown Stakeholder Review 2018
Actions louder than words
As a leadership team we see our role as maintaining a positive culture at Ravensdown while ensuring the organisation remains agile as it faces multiple opportunities and challenges
Knowing that continual consensus rarely leads to good decision-making we hold each other to account and exchange ideas freely and honestly
Because wersquore often challenging the traditional way of doing things we will debate and offer alternative points of view
Greg CampbellChief Executive Officer
Bryan InchGeneral Manager Customer Relationships
Sean ConnollyChief Financial Officer
Mark McAtamneyChief Information Officer
LEA
DE
RSH
IP T
EA
M
46 Board and Leadership Ravensdown Stakeholder Review 2018
We seek alternative perspectives from outside the team and listen to all employees within the company throughout the year
We are here to deliver on strategic goals agreed with the Board This involves looking ahead and keeping an eye on the detail of the day-to-day
The safety and wellbeing of our team is paramount and we continue to ensure each and every employee shares this belief so they can act on it
Stephen EspositoGeneral Manager Operations
Mike WhittyGeneral Manager Supply Chain
Mike Manning General Manager Innovation and Strategy
Katrina Benedetti ForastieriGeneral Manager Culture and People
47Board and Leadership Ravensdown Stakeholder Review 2018
KE
Y
Ravensdown-owned storesRavensdown consignment storesRavensdown manufacturing Aerowork
Ravensdown aglime quarriesLime processing plantDOING MORE
Our team members are proud to be part of the community and are doing their bit for many worthy causes throughout the country
Dargaville
Pukekohe
Morrinsville
Te Awamutu
Okato
Kakaramea
Feilding
HimitangiRongotea
Masterton
Manunui
Kerepehi
Te Puke
Tirau
Supreme
Taupo
Pio Pio Broadlands
Gisborne
Wairoa
Raetihi
New Plymouth
Stratford
AuroaWaverley
TaihapeWhanganui
Rata
Severn StreetNapier Works
Waipukurau
Dannevirke
MangatainokaKoputaroa
MataGreenleaf
Te Pahu
Western Bays
Te Teko
Featherston
Taumaranui
Waharoa
Normanby
TakakaNgarua
Marlborough
NelsonBlenheim
Culverden CheviotHokitika
Stillwater
MethvenRakaia
Fairlie
Seadown
GeraldineHinds
AshburtonSouthbridge
DunsandelLeeston
Christchurch Works
White RockAmberley
Mayfield
Darfield
Rangiora
Kurow Waimate
Cromwell RanfurlyOturehua
Waikouaiti
DiptonNightcapsOtautau
Isla Bank
BluffTitiroa
Woodlands EdendaleAB Lime
WintonMcNab
Clinton
Balfour
Mossburn
Heriot
Outram
LawrenceClydevale
MiltonBalclutha
Dunedin WorksLumsden
Te Kuiti
North Oamaru
Enabling smarter farming throughout New Zealand
Registered office292 Main South Road Hornby Christchurch 8042 NZ0800 100 123ravensdownconz
Lets expect more together Give us your feedback on this website so we can improve
Connect with us facebookcomRavensdown linkedincomcompanyravensdown twittercomRavensdownNZ ravensdownconzintegratedreporting
insightcreativeconz
RA
V026
EXPECT MORE TO COME gt
ravensdownconz
We are committed to being at the forefront of where the physical world of farming meets the digital world Use of farm mapping software enables customers to farm smarter and accurately Nutrient management crop and livestock production all benefit from improved record keeping and performance analytics We are focussed heavily on increasing the number of customers using mapping technology and are investing in RampD to increase the range of services this software can accurately provide
Maps provide farmers oversight of their whole farm at a glance Embedded throughout the map are the records of what has been applied in detail and what the options are to improve productivity The increasing demand on farmers for managing the environment requires better record keeping and transparency Developments in automation can reduce the amount of time the farmer spends behind a desk enabling more time on the farm We believe our customers own their information and have designed HawkEyereg to enable greater collaboration with other industry partners
MAPPING TECHNOLOGY
Use of mapping technology to manage efficient use of nutrients and keep records of paddock activity
CUSTOMERS ACTIVELY USING SMART MAPS HAWKEYE DURING THE YEAR2682
Technology is a key driving force behind sector-wide improvement It opens up new opportunities new ways to track progress make decisions demonstrate performance
and make connections with end consumers Our team uses some amazing tools to enhance the service they provide and the tool ndash and the person using it ndash cannot stand still
Technology Enabling smarter farming
38 Technologies and ServicesRavensdown Stakeholder Review 2018
Technologies and Services
HawkEye is map-based software that helps farmers make smarter decisions for better farm and environmental outcomes
BENEFITS FOR FARMERS
Improved nutrient amp feed decisions
Reduced office time
Managing environmental impacts
Increased productivity
More time to farm
Licence to operate
BENEFITS FOR RAVENSDOWN
Customer collaboration
Data automation
Useful tools for all farmers
Valuable discussions
More time to add value
Stronger relationships
THE IMMEDIATE PROCESS
Support Ravensdowns core business - Nutrient pasture and crop management environmental footprint
Easier collaboration between customer and Ravensdown - Enabling our staff to deliver
Providing excellent service with efficiency - Automation of ordering spreading and online data gathering
BY PROVIDING
Farm mapping
Nutrient planning and forecasting
Pasture performance management
Product ordering and spreading
In-field tools
Test results and agronomy plan visualisation
Digital record keeping and reporting
Nutrient compliance management amp reporting
Spreading proof of placement
Farm feature amp hazards
Sharing and collaboration
Personalised support
INSIGHT TO ACTION
Coming soon
39Technologies and ServicesRavensdown Stakeholder Review 2018
USE OF AGRONOMY PLANS FOR EFFICIENT USE OF NUTRIENTS AGROCHEMICALS AND SEED
PROOF OF PLACEMENT
This enables our customers to apply the right amount of fertiliser (nutrient) Published agronomy plans are a measure of how many of our customers are using our recommendations
In addition the agronomy plans include the right agrochemical recommendation ensuring the best product and application is chosen for the health of the crop or pasture livestock and environment
All of this detail is recorded and traceable enabling a stronger story to be developed about the farm and the produce grown on it
Ravensdown takes soil test measurements and makes recommendations to farmers about where and what amount of nutrient should be applied
This forms the basis for an agronomy plan which can be produced by Ravensdown We expect this number to increase as farmers become more aware of the need for tighter control over their nutrient application
The use of GPS-enabled spreading technology enables us to measure how effectively we are recording and tracking nutrient application We aim to increase the total traceability of nutrients applied over time By recording spreading in both aircraft and groundspreading trucks we are able to capture data not only of Ravensdown fertiliser that has been applied but to provide better transparency for all users of our spreading technology This benefits all New Zealand farmers
Recently we signed an agreement with TracMap New Zealandrsquos largest provider of spreading technologies enabling us to capture a large proportion of total fertiliser tonnes spread accurately as well as agrochemical spray history Variable rate application is now possible through our investment in our Primary Growth Partnership ldquoPioneering to Precisionrdquo in hill country as well as ground spreading meaning the right product can be applied at the right rate in the right place What percentage of total tonnes applied has been applied at a variable rate will be a key benchmark indicator for us moving forward
245739RAVENSDOWN FERTILISER TONNES CAPTURED BY GPS-ENABLED PROOF OF PLACEMENT TECHNOLOGY
CUSTOMERS PERFORMED SOIL TESTS ON THEIR FARMS6448
TESTING TO IMPROVE FARM PERFORMANCE
8362
46
PUBLISHED AGRONOMY PLANS
OF CUSTOMERS HAVE BEEN PROVIDED AGRONOMY PLANS
40 Technologies and ServicesRavensdown Stakeholder Review 2018
A perfect example is the work we do with arable farmer Eric Watson of Wakanui in mid Canterbury
Eric is the Guinness World Record holder for wheat production per hectare a title he has won more than once Part of the credit comes down to the way he works with Ravensdown including his local Senior Agri Manager Dan Copland Danrsquos worked with Eric and his wife Maxine for over four years ldquoIts really something Im passionate about getting crop nutrition rightrdquo says Dan ldquoEspecially with the precision nutrient management siderdquo
The precision Eric and Dan apply to crop nutrition and soil management certainly is impressive aided by the Ravensdown technology deployed on Ericrsquos mid Canterbury land Comprehensive soil testing and smart mapping gauge the precise nutrition needs of every paddock It shows not just which paddocks require fertilising but exactly what is required and where avoiding over-application Itrsquos smart but the pace of change with accompanying expectations is fast ldquoIts very rapid developmentrdquo says Eric ldquoI think the shareholders do expect more from their fertiliser company including spreading technologyrdquo
CASE
STU
DY
Helping meet those growing expectations is our newest precision agriculture tool HawkEyereg This integrated mapping and compliance tool offers even more accuracy in measuring whatrsquos needed for optimum soil health and yield further reducing environmental impacts ldquoHawkEyereg is a decision support tool it can help with farm recording it can help with precision placementrdquo advises Dan ldquoIrsquove been with Ravensdown eight years and technology-wise itrsquos definitely come on leaps and boundsrdquo HawkEyersquos power comes from using three perspectives of pasture production imagery from the air nutrient input and pasture quantity on the ground and diagnostic status of the soil And itrsquos being made available for any farmer to use not just Ravensdown shareholders
Inevitably as technology improves so does the amount of data generated lsquoBig datarsquo as itrsquos known offers a world of possibilities but only when it can be applied in practical ways Bryan Inch our General Manager for Customer Relationships understands the risks of drowning in a sea of data ldquoTherersquos already plenty of information being captured and that will only increase in the futurerdquo says Bryan ldquoSensors on irrigators farm gates spreading trucks and
silos complement wearable technology on animals soil tests and aerial pasture scanning Itrsquos making sense of what those sensors say that matters turning data into insightful decisionsrdquo Thatrsquos why all Ravensdown technology comes with dedicated support from technical experts and field-based Agri Managers
Back on Ericrsquos farm technology has helped do more with less to the benefit of the environment and the balance sheet ldquoI think Ravensdown technology has a big role to play in helping New Zealand reduce the impact of nutrientsrdquo says Eric ldquoIt can show you shouldnt be putting so much fertiliser on here and in some cases that more needs to go on there Crops will grow better and if youre wasting nutrients youre wasting moneyrdquo
Itrsquos not just shareholders who are expecting more either something Eric is aware of ldquoI think that societys expecting more from farmers with cleaner waterways and swimmable rivers so technology will certainly have a part to play in that Theres a big need for farming to keep improving and thats what the public wants to seerdquo
As expectations grow Ravensdown has responded by developing new technologies that let us do more for our farmer shareholders
The Canterbury wheat that beat the world
To view video please visitravensdownconzintegratedreporting
THERES A BIG NEED FOR FARMING TO KEEP IMPROVING BECAUSE THATS WHAT THE PUBLIC WANTS TO SEE
41Technologies and ServicesRavensdown Stakeholder Review 2018
Employees
GovernanceRavensdownrsquos governance structure is set up to promote accountability and to
support its ability to create value in the short medium and long term It provides insight on strategy implementation and direction while supporting ethical
compliant behaviour throughout the business
42 GovernanceRavensdown Stakeholder Review 2018
Governance
Ethics
The Board of Directors has developed a Code of Business Conduct and Ethics to give effect to Ravensdownrsquos core values and to guide all employees and directors in our relationships with our stakeholders Key parts of this code include
Company Values
Our decisions and personal behaviour will at all times be consistent with our core values of
Successful co-operative ndash We put the customer at the centre of everything we do
Empowered people ndash We choose the best people keep them safe and enable them to do their best
Enduring relationships ndash We develop long-term relationships based on integrity and trust
Environmental leadership ndash We strive to lead in the field of sustainability
Driving Innovation ndash We drive the business forward by finding better solutions
These values mean that we will
Act honestly and fairly with due skill care and diligence in the interests of all of our stakeholders
Demonstrate respect for key moral principles including diversity individual rights equality and dignity
Value personal and professional integrity trustworthiness and competence
Fraud Policy
Ravensdown has a philosophy of ldquozero tolerancerdquo towards fraud both inside and outside of the company We value the integrity of our staff and recognise that they have a key role to play in the prevention detection and reporting of fraud We therefore ask them to be vigilant at all times and to report any concerns they may have at the earliest opportunity We are committed to creating and maintaining an honest open and well-intentioned working environment where people are confident to raise their concerns without fear of reprisal on a confidential basis All reported cases of fraud will be investigated
Conflict of interestRelated party transactions
Like most co-operative companies Ravensdown Limited has frequent transactions with its farming directors in the ordinary course of business All transactions are conducted on commercial terms
A Conflict of Interest Policy ensures that any real or perceived conflicts related to staff members are managed at armrsquos length
Whistle-Blowing Policy
Ravensdown is committed to providing a transparent accountable organisation and staff are encouraged to have the responsibility to report any known or suspected wrongdoing within the company Employees are encouraged to report this to their managers or directly to the CEO A 247 independent anonymous Ethics Hotline is also available where confidential information can be reported Ravensdown is committed to the protection of genuine whistle-blowers against action taken in reprisal for the making of protected disclosures
Risk Identification and Management
The company has a comprehensive risk management framework to identify assess and monitor new and existing risks Annual risk updates are performed and risk improvement plans created and acted on The Chief Executive Officer and the leadership team are required to report to the Board and Audit amp Risk Committee on high risks affecting the business and to develop strategies to mitigate these risks Additionally management is responsible for ensuring an appropriate insurance programme is in place and reviewed annually
TOP RISKS
Risk Response
Failure to embed a culture systems and processes to prevent or appropriately respond to health safety or wellbeing dangers or incidents
We have systems and processes in place to continuously track protect and take proactive actions to manage our peoplersquos health safety and wellbeing and to ensure we embed a culture which puts safety first and gives meaning and purpose for our people
Supply of key fertiliser inputs interrupted
We have enduring relationships with long-term suppliers of our key fertiliser inputs which we continue to assess and manage to ensure we can meet supply commitments to our customers
Inability to deter or recover from cyber security risks
We have robust systems and software in place to detect protect and recover from cyber security threats
Evolving government priorities affecting our industry
We have regular and meaningful engagement with various levels of government to ensure we can have proactive involvement in the legislative and regulatory changes relevant to our business
Significant Biosecurity incident affecting us or our industry
We have an MPI-approved system which ranks the majority of our imported products as a low risk through annual inspection of suppliers cleanliness of vessels sampling of products and container inspections
Losing social licence to operate We work to ensure positive and genuine engagement with all our key stakeholders and transparently report on our operational compliance good community relationships and commitment to sustainability and improvement
43GovernanceRavensdown Stakeholder Review 2018
Leading usforward
1 2 3 4 5
John runs a 22000 stock unit sheep and beef breeding and finishing operation has been on the Board since 2004 and has been Chair since February 2014 As well as running a legal practice in Marton John spent many years as a director of RACE Incorporated and of a number of farming and agricultural companies in NZ and overseas
John Henderson LLB Chair
1
Scott owns and runs a large hill country sheep and beef station at Ohura in the Central North Island and has been on the Board since 2006 Scott is a member of the NZ Institute of Directors and holds a certificate in company direction He has completed a number of governance courses and continues to prioritise professional development
Scott Gower2
TH
E B
OA
RD
44 Board and Leadership Ravensdown Stakeholder Review 2018
Board and Leadership
6 7 8 9 10
Jason is CFO of NZ Steel and a Fellow of Chartered Accountants Australia and New Zealand and has been on the Board since 2014 He is currently Chairman of TNX Limited and former Chair of the Audit Committees for Taranaki Investments Management Limited and LIC He was the former CFO of large listed and unlisted companies such as EROAD Auckland Airport PGG Wrightsons and Fonterra Ingredients
Jason Dale B Com FCA
10
Stuart farms 330ha west of Christchurch growing arable crops seed potatoes and finishing lambs and has been on the Board since 2006 and Deputy Chair since 2014 Stuart is a Nuffield Scholar and has had a number of governance roles in the industry good sector as well as not-for-profit organisations
Stuart Wright B Ag Com Deputy Chair
9
Tony runs the family dairy farming business and has been on the Board since 2004 Tony has been involved in governance at a local and national level particularly in the dairy sector for 20-plus years He was a director of the NZ Dairy Board and Kiwi Dairy Co-op before the formation of Fonterra
Tony is a Nuffield Scholar and a Chartered Fellow of the IoD
Tony Reilly B Ag Com
3
Bruce farms an 8000 stock unit cattle and sheep farm north of Napier and has been on the Board since 2015 Bruce holds a wide range of governance positions particularly in the science and environmental areas He previously spent six years on the Federated Farmers Board and was National President from 2011 to 2014
Bruce WillsB Ag Com
4
Through the companies Alpine Fresh Ltd and ViBERi NZ Ltd Tony grows for the arable vegetable and berryfruit sectors over 700 ha He has been on the Board since 2006
Currently Tony is a director of several local companies is the Chair of NZGAP and Vice-President of Horticulture NZ
Tony Howey B Ag Com
5
Kate owns a 245ha dairy farm in Dargaville and has been on the Board since 2014 Kate is also Chair of Delta Produce Co-operative Ltd and is a ministerial-appointed Council member of the Open Polytechnic of New Zealand
Kate is a Member of the IoD and has done the Company Directors Certificate as well as the Fonterra Governance Development Programme
Kate Alexander Dip Ag bus Mgmt
6
Glen is an Auckland-based entrepreneur who has been on the Board since 2007 Glen was a founding director of the Warehouse Group and was a board member there for 11 years He currently has directorships of 20 private companies across agriculture property retail and tourism sectors Glens agricultural investments include dairy beef avocado kiwifruit mushroom forestry and aquaculture
Glen Inger7
Peter owns a 190ha dairy farm located at Northope and has farming interests in Lochiel and Lorneville and has been on the Board since 2013 Peter is an Agribusiness Regional Manager for a prominent bank and has been through the Fonterra Governance Development Programme
Peter MoynihanB Ag Sc
8
45Board and Leadership Ravensdown Stakeholder Review 2018
Actions louder than words
As a leadership team we see our role as maintaining a positive culture at Ravensdown while ensuring the organisation remains agile as it faces multiple opportunities and challenges
Knowing that continual consensus rarely leads to good decision-making we hold each other to account and exchange ideas freely and honestly
Because wersquore often challenging the traditional way of doing things we will debate and offer alternative points of view
Greg CampbellChief Executive Officer
Bryan InchGeneral Manager Customer Relationships
Sean ConnollyChief Financial Officer
Mark McAtamneyChief Information Officer
LEA
DE
RSH
IP T
EA
M
46 Board and Leadership Ravensdown Stakeholder Review 2018
We seek alternative perspectives from outside the team and listen to all employees within the company throughout the year
We are here to deliver on strategic goals agreed with the Board This involves looking ahead and keeping an eye on the detail of the day-to-day
The safety and wellbeing of our team is paramount and we continue to ensure each and every employee shares this belief so they can act on it
Stephen EspositoGeneral Manager Operations
Mike WhittyGeneral Manager Supply Chain
Mike Manning General Manager Innovation and Strategy
Katrina Benedetti ForastieriGeneral Manager Culture and People
47Board and Leadership Ravensdown Stakeholder Review 2018
KE
Y
Ravensdown-owned storesRavensdown consignment storesRavensdown manufacturing Aerowork
Ravensdown aglime quarriesLime processing plantDOING MORE
Our team members are proud to be part of the community and are doing their bit for many worthy causes throughout the country
Dargaville
Pukekohe
Morrinsville
Te Awamutu
Okato
Kakaramea
Feilding
HimitangiRongotea
Masterton
Manunui
Kerepehi
Te Puke
Tirau
Supreme
Taupo
Pio Pio Broadlands
Gisborne
Wairoa
Raetihi
New Plymouth
Stratford
AuroaWaverley
TaihapeWhanganui
Rata
Severn StreetNapier Works
Waipukurau
Dannevirke
MangatainokaKoputaroa
MataGreenleaf
Te Pahu
Western Bays
Te Teko
Featherston
Taumaranui
Waharoa
Normanby
TakakaNgarua
Marlborough
NelsonBlenheim
Culverden CheviotHokitika
Stillwater
MethvenRakaia
Fairlie
Seadown
GeraldineHinds
AshburtonSouthbridge
DunsandelLeeston
Christchurch Works
White RockAmberley
Mayfield
Darfield
Rangiora
Kurow Waimate
Cromwell RanfurlyOturehua
Waikouaiti
DiptonNightcapsOtautau
Isla Bank
BluffTitiroa
Woodlands EdendaleAB Lime
WintonMcNab
Clinton
Balfour
Mossburn
Heriot
Outram
LawrenceClydevale
MiltonBalclutha
Dunedin WorksLumsden
Te Kuiti
North Oamaru
Enabling smarter farming throughout New Zealand
Registered office292 Main South Road Hornby Christchurch 8042 NZ0800 100 123ravensdownconz
Lets expect more together Give us your feedback on this website so we can improve
Connect with us facebookcomRavensdown linkedincomcompanyravensdown twittercomRavensdownNZ ravensdownconzintegratedreporting
insightcreativeconz
RA
V026
EXPECT MORE TO COME gt
ravensdownconz
HawkEye is map-based software that helps farmers make smarter decisions for better farm and environmental outcomes
BENEFITS FOR FARMERS
Improved nutrient amp feed decisions
Reduced office time
Managing environmental impacts
Increased productivity
More time to farm
Licence to operate
BENEFITS FOR RAVENSDOWN
Customer collaboration
Data automation
Useful tools for all farmers
Valuable discussions
More time to add value
Stronger relationships
THE IMMEDIATE PROCESS
Support Ravensdowns core business - Nutrient pasture and crop management environmental footprint
Easier collaboration between customer and Ravensdown - Enabling our staff to deliver
Providing excellent service with efficiency - Automation of ordering spreading and online data gathering
BY PROVIDING
Farm mapping
Nutrient planning and forecasting
Pasture performance management
Product ordering and spreading
In-field tools
Test results and agronomy plan visualisation
Digital record keeping and reporting
Nutrient compliance management amp reporting
Spreading proof of placement
Farm feature amp hazards
Sharing and collaboration
Personalised support
INSIGHT TO ACTION
Coming soon
39Technologies and ServicesRavensdown Stakeholder Review 2018
USE OF AGRONOMY PLANS FOR EFFICIENT USE OF NUTRIENTS AGROCHEMICALS AND SEED
PROOF OF PLACEMENT
This enables our customers to apply the right amount of fertiliser (nutrient) Published agronomy plans are a measure of how many of our customers are using our recommendations
In addition the agronomy plans include the right agrochemical recommendation ensuring the best product and application is chosen for the health of the crop or pasture livestock and environment
All of this detail is recorded and traceable enabling a stronger story to be developed about the farm and the produce grown on it
Ravensdown takes soil test measurements and makes recommendations to farmers about where and what amount of nutrient should be applied
This forms the basis for an agronomy plan which can be produced by Ravensdown We expect this number to increase as farmers become more aware of the need for tighter control over their nutrient application
The use of GPS-enabled spreading technology enables us to measure how effectively we are recording and tracking nutrient application We aim to increase the total traceability of nutrients applied over time By recording spreading in both aircraft and groundspreading trucks we are able to capture data not only of Ravensdown fertiliser that has been applied but to provide better transparency for all users of our spreading technology This benefits all New Zealand farmers
Recently we signed an agreement with TracMap New Zealandrsquos largest provider of spreading technologies enabling us to capture a large proportion of total fertiliser tonnes spread accurately as well as agrochemical spray history Variable rate application is now possible through our investment in our Primary Growth Partnership ldquoPioneering to Precisionrdquo in hill country as well as ground spreading meaning the right product can be applied at the right rate in the right place What percentage of total tonnes applied has been applied at a variable rate will be a key benchmark indicator for us moving forward
245739RAVENSDOWN FERTILISER TONNES CAPTURED BY GPS-ENABLED PROOF OF PLACEMENT TECHNOLOGY
CUSTOMERS PERFORMED SOIL TESTS ON THEIR FARMS6448
TESTING TO IMPROVE FARM PERFORMANCE
8362
46
PUBLISHED AGRONOMY PLANS
OF CUSTOMERS HAVE BEEN PROVIDED AGRONOMY PLANS
40 Technologies and ServicesRavensdown Stakeholder Review 2018
A perfect example is the work we do with arable farmer Eric Watson of Wakanui in mid Canterbury
Eric is the Guinness World Record holder for wheat production per hectare a title he has won more than once Part of the credit comes down to the way he works with Ravensdown including his local Senior Agri Manager Dan Copland Danrsquos worked with Eric and his wife Maxine for over four years ldquoIts really something Im passionate about getting crop nutrition rightrdquo says Dan ldquoEspecially with the precision nutrient management siderdquo
The precision Eric and Dan apply to crop nutrition and soil management certainly is impressive aided by the Ravensdown technology deployed on Ericrsquos mid Canterbury land Comprehensive soil testing and smart mapping gauge the precise nutrition needs of every paddock It shows not just which paddocks require fertilising but exactly what is required and where avoiding over-application Itrsquos smart but the pace of change with accompanying expectations is fast ldquoIts very rapid developmentrdquo says Eric ldquoI think the shareholders do expect more from their fertiliser company including spreading technologyrdquo
CASE
STU
DY
Helping meet those growing expectations is our newest precision agriculture tool HawkEyereg This integrated mapping and compliance tool offers even more accuracy in measuring whatrsquos needed for optimum soil health and yield further reducing environmental impacts ldquoHawkEyereg is a decision support tool it can help with farm recording it can help with precision placementrdquo advises Dan ldquoIrsquove been with Ravensdown eight years and technology-wise itrsquos definitely come on leaps and boundsrdquo HawkEyersquos power comes from using three perspectives of pasture production imagery from the air nutrient input and pasture quantity on the ground and diagnostic status of the soil And itrsquos being made available for any farmer to use not just Ravensdown shareholders
Inevitably as technology improves so does the amount of data generated lsquoBig datarsquo as itrsquos known offers a world of possibilities but only when it can be applied in practical ways Bryan Inch our General Manager for Customer Relationships understands the risks of drowning in a sea of data ldquoTherersquos already plenty of information being captured and that will only increase in the futurerdquo says Bryan ldquoSensors on irrigators farm gates spreading trucks and
silos complement wearable technology on animals soil tests and aerial pasture scanning Itrsquos making sense of what those sensors say that matters turning data into insightful decisionsrdquo Thatrsquos why all Ravensdown technology comes with dedicated support from technical experts and field-based Agri Managers
Back on Ericrsquos farm technology has helped do more with less to the benefit of the environment and the balance sheet ldquoI think Ravensdown technology has a big role to play in helping New Zealand reduce the impact of nutrientsrdquo says Eric ldquoIt can show you shouldnt be putting so much fertiliser on here and in some cases that more needs to go on there Crops will grow better and if youre wasting nutrients youre wasting moneyrdquo
Itrsquos not just shareholders who are expecting more either something Eric is aware of ldquoI think that societys expecting more from farmers with cleaner waterways and swimmable rivers so technology will certainly have a part to play in that Theres a big need for farming to keep improving and thats what the public wants to seerdquo
As expectations grow Ravensdown has responded by developing new technologies that let us do more for our farmer shareholders
The Canterbury wheat that beat the world
To view video please visitravensdownconzintegratedreporting
THERES A BIG NEED FOR FARMING TO KEEP IMPROVING BECAUSE THATS WHAT THE PUBLIC WANTS TO SEE
41Technologies and ServicesRavensdown Stakeholder Review 2018
Employees
GovernanceRavensdownrsquos governance structure is set up to promote accountability and to
support its ability to create value in the short medium and long term It provides insight on strategy implementation and direction while supporting ethical
compliant behaviour throughout the business
42 GovernanceRavensdown Stakeholder Review 2018
Governance
Ethics
The Board of Directors has developed a Code of Business Conduct and Ethics to give effect to Ravensdownrsquos core values and to guide all employees and directors in our relationships with our stakeholders Key parts of this code include
Company Values
Our decisions and personal behaviour will at all times be consistent with our core values of
Successful co-operative ndash We put the customer at the centre of everything we do
Empowered people ndash We choose the best people keep them safe and enable them to do their best
Enduring relationships ndash We develop long-term relationships based on integrity and trust
Environmental leadership ndash We strive to lead in the field of sustainability
Driving Innovation ndash We drive the business forward by finding better solutions
These values mean that we will
Act honestly and fairly with due skill care and diligence in the interests of all of our stakeholders
Demonstrate respect for key moral principles including diversity individual rights equality and dignity
Value personal and professional integrity trustworthiness and competence
Fraud Policy
Ravensdown has a philosophy of ldquozero tolerancerdquo towards fraud both inside and outside of the company We value the integrity of our staff and recognise that they have a key role to play in the prevention detection and reporting of fraud We therefore ask them to be vigilant at all times and to report any concerns they may have at the earliest opportunity We are committed to creating and maintaining an honest open and well-intentioned working environment where people are confident to raise their concerns without fear of reprisal on a confidential basis All reported cases of fraud will be investigated
Conflict of interestRelated party transactions
Like most co-operative companies Ravensdown Limited has frequent transactions with its farming directors in the ordinary course of business All transactions are conducted on commercial terms
A Conflict of Interest Policy ensures that any real or perceived conflicts related to staff members are managed at armrsquos length
Whistle-Blowing Policy
Ravensdown is committed to providing a transparent accountable organisation and staff are encouraged to have the responsibility to report any known or suspected wrongdoing within the company Employees are encouraged to report this to their managers or directly to the CEO A 247 independent anonymous Ethics Hotline is also available where confidential information can be reported Ravensdown is committed to the protection of genuine whistle-blowers against action taken in reprisal for the making of protected disclosures
Risk Identification and Management
The company has a comprehensive risk management framework to identify assess and monitor new and existing risks Annual risk updates are performed and risk improvement plans created and acted on The Chief Executive Officer and the leadership team are required to report to the Board and Audit amp Risk Committee on high risks affecting the business and to develop strategies to mitigate these risks Additionally management is responsible for ensuring an appropriate insurance programme is in place and reviewed annually
TOP RISKS
Risk Response
Failure to embed a culture systems and processes to prevent or appropriately respond to health safety or wellbeing dangers or incidents
We have systems and processes in place to continuously track protect and take proactive actions to manage our peoplersquos health safety and wellbeing and to ensure we embed a culture which puts safety first and gives meaning and purpose for our people
Supply of key fertiliser inputs interrupted
We have enduring relationships with long-term suppliers of our key fertiliser inputs which we continue to assess and manage to ensure we can meet supply commitments to our customers
Inability to deter or recover from cyber security risks
We have robust systems and software in place to detect protect and recover from cyber security threats
Evolving government priorities affecting our industry
We have regular and meaningful engagement with various levels of government to ensure we can have proactive involvement in the legislative and regulatory changes relevant to our business
Significant Biosecurity incident affecting us or our industry
We have an MPI-approved system which ranks the majority of our imported products as a low risk through annual inspection of suppliers cleanliness of vessels sampling of products and container inspections
Losing social licence to operate We work to ensure positive and genuine engagement with all our key stakeholders and transparently report on our operational compliance good community relationships and commitment to sustainability and improvement
43GovernanceRavensdown Stakeholder Review 2018
Leading usforward
1 2 3 4 5
John runs a 22000 stock unit sheep and beef breeding and finishing operation has been on the Board since 2004 and has been Chair since February 2014 As well as running a legal practice in Marton John spent many years as a director of RACE Incorporated and of a number of farming and agricultural companies in NZ and overseas
John Henderson LLB Chair
1
Scott owns and runs a large hill country sheep and beef station at Ohura in the Central North Island and has been on the Board since 2006 Scott is a member of the NZ Institute of Directors and holds a certificate in company direction He has completed a number of governance courses and continues to prioritise professional development
Scott Gower2
TH
E B
OA
RD
44 Board and Leadership Ravensdown Stakeholder Review 2018
Board and Leadership
6 7 8 9 10
Jason is CFO of NZ Steel and a Fellow of Chartered Accountants Australia and New Zealand and has been on the Board since 2014 He is currently Chairman of TNX Limited and former Chair of the Audit Committees for Taranaki Investments Management Limited and LIC He was the former CFO of large listed and unlisted companies such as EROAD Auckland Airport PGG Wrightsons and Fonterra Ingredients
Jason Dale B Com FCA
10
Stuart farms 330ha west of Christchurch growing arable crops seed potatoes and finishing lambs and has been on the Board since 2006 and Deputy Chair since 2014 Stuart is a Nuffield Scholar and has had a number of governance roles in the industry good sector as well as not-for-profit organisations
Stuart Wright B Ag Com Deputy Chair
9
Tony runs the family dairy farming business and has been on the Board since 2004 Tony has been involved in governance at a local and national level particularly in the dairy sector for 20-plus years He was a director of the NZ Dairy Board and Kiwi Dairy Co-op before the formation of Fonterra
Tony is a Nuffield Scholar and a Chartered Fellow of the IoD
Tony Reilly B Ag Com
3
Bruce farms an 8000 stock unit cattle and sheep farm north of Napier and has been on the Board since 2015 Bruce holds a wide range of governance positions particularly in the science and environmental areas He previously spent six years on the Federated Farmers Board and was National President from 2011 to 2014
Bruce WillsB Ag Com
4
Through the companies Alpine Fresh Ltd and ViBERi NZ Ltd Tony grows for the arable vegetable and berryfruit sectors over 700 ha He has been on the Board since 2006
Currently Tony is a director of several local companies is the Chair of NZGAP and Vice-President of Horticulture NZ
Tony Howey B Ag Com
5
Kate owns a 245ha dairy farm in Dargaville and has been on the Board since 2014 Kate is also Chair of Delta Produce Co-operative Ltd and is a ministerial-appointed Council member of the Open Polytechnic of New Zealand
Kate is a Member of the IoD and has done the Company Directors Certificate as well as the Fonterra Governance Development Programme
Kate Alexander Dip Ag bus Mgmt
6
Glen is an Auckland-based entrepreneur who has been on the Board since 2007 Glen was a founding director of the Warehouse Group and was a board member there for 11 years He currently has directorships of 20 private companies across agriculture property retail and tourism sectors Glens agricultural investments include dairy beef avocado kiwifruit mushroom forestry and aquaculture
Glen Inger7
Peter owns a 190ha dairy farm located at Northope and has farming interests in Lochiel and Lorneville and has been on the Board since 2013 Peter is an Agribusiness Regional Manager for a prominent bank and has been through the Fonterra Governance Development Programme
Peter MoynihanB Ag Sc
8
45Board and Leadership Ravensdown Stakeholder Review 2018
Actions louder than words
As a leadership team we see our role as maintaining a positive culture at Ravensdown while ensuring the organisation remains agile as it faces multiple opportunities and challenges
Knowing that continual consensus rarely leads to good decision-making we hold each other to account and exchange ideas freely and honestly
Because wersquore often challenging the traditional way of doing things we will debate and offer alternative points of view
Greg CampbellChief Executive Officer
Bryan InchGeneral Manager Customer Relationships
Sean ConnollyChief Financial Officer
Mark McAtamneyChief Information Officer
LEA
DE
RSH
IP T
EA
M
46 Board and Leadership Ravensdown Stakeholder Review 2018
We seek alternative perspectives from outside the team and listen to all employees within the company throughout the year
We are here to deliver on strategic goals agreed with the Board This involves looking ahead and keeping an eye on the detail of the day-to-day
The safety and wellbeing of our team is paramount and we continue to ensure each and every employee shares this belief so they can act on it
Stephen EspositoGeneral Manager Operations
Mike WhittyGeneral Manager Supply Chain
Mike Manning General Manager Innovation and Strategy
Katrina Benedetti ForastieriGeneral Manager Culture and People
47Board and Leadership Ravensdown Stakeholder Review 2018
KE
Y
Ravensdown-owned storesRavensdown consignment storesRavensdown manufacturing Aerowork
Ravensdown aglime quarriesLime processing plantDOING MORE
Our team members are proud to be part of the community and are doing their bit for many worthy causes throughout the country
Dargaville
Pukekohe
Morrinsville
Te Awamutu
Okato
Kakaramea
Feilding
HimitangiRongotea
Masterton
Manunui
Kerepehi
Te Puke
Tirau
Supreme
Taupo
Pio Pio Broadlands
Gisborne
Wairoa
Raetihi
New Plymouth
Stratford
AuroaWaverley
TaihapeWhanganui
Rata
Severn StreetNapier Works
Waipukurau
Dannevirke
MangatainokaKoputaroa
MataGreenleaf
Te Pahu
Western Bays
Te Teko
Featherston
Taumaranui
Waharoa
Normanby
TakakaNgarua
Marlborough
NelsonBlenheim
Culverden CheviotHokitika
Stillwater
MethvenRakaia
Fairlie
Seadown
GeraldineHinds
AshburtonSouthbridge
DunsandelLeeston
Christchurch Works
White RockAmberley
Mayfield
Darfield
Rangiora
Kurow Waimate
Cromwell RanfurlyOturehua
Waikouaiti
DiptonNightcapsOtautau
Isla Bank
BluffTitiroa
Woodlands EdendaleAB Lime
WintonMcNab
Clinton
Balfour
Mossburn
Heriot
Outram
LawrenceClydevale
MiltonBalclutha
Dunedin WorksLumsden
Te Kuiti
North Oamaru
Enabling smarter farming throughout New Zealand
Registered office292 Main South Road Hornby Christchurch 8042 NZ0800 100 123ravensdownconz
Lets expect more together Give us your feedback on this website so we can improve
Connect with us facebookcomRavensdown linkedincomcompanyravensdown twittercomRavensdownNZ ravensdownconzintegratedreporting
insightcreativeconz
RA
V026
EXPECT MORE TO COME gt
ravensdownconz
USE OF AGRONOMY PLANS FOR EFFICIENT USE OF NUTRIENTS AGROCHEMICALS AND SEED
PROOF OF PLACEMENT
This enables our customers to apply the right amount of fertiliser (nutrient) Published agronomy plans are a measure of how many of our customers are using our recommendations
In addition the agronomy plans include the right agrochemical recommendation ensuring the best product and application is chosen for the health of the crop or pasture livestock and environment
All of this detail is recorded and traceable enabling a stronger story to be developed about the farm and the produce grown on it
Ravensdown takes soil test measurements and makes recommendations to farmers about where and what amount of nutrient should be applied
This forms the basis for an agronomy plan which can be produced by Ravensdown We expect this number to increase as farmers become more aware of the need for tighter control over their nutrient application
The use of GPS-enabled spreading technology enables us to measure how effectively we are recording and tracking nutrient application We aim to increase the total traceability of nutrients applied over time By recording spreading in both aircraft and groundspreading trucks we are able to capture data not only of Ravensdown fertiliser that has been applied but to provide better transparency for all users of our spreading technology This benefits all New Zealand farmers
Recently we signed an agreement with TracMap New Zealandrsquos largest provider of spreading technologies enabling us to capture a large proportion of total fertiliser tonnes spread accurately as well as agrochemical spray history Variable rate application is now possible through our investment in our Primary Growth Partnership ldquoPioneering to Precisionrdquo in hill country as well as ground spreading meaning the right product can be applied at the right rate in the right place What percentage of total tonnes applied has been applied at a variable rate will be a key benchmark indicator for us moving forward
245739RAVENSDOWN FERTILISER TONNES CAPTURED BY GPS-ENABLED PROOF OF PLACEMENT TECHNOLOGY
CUSTOMERS PERFORMED SOIL TESTS ON THEIR FARMS6448
TESTING TO IMPROVE FARM PERFORMANCE
8362
46
PUBLISHED AGRONOMY PLANS
OF CUSTOMERS HAVE BEEN PROVIDED AGRONOMY PLANS
40 Technologies and ServicesRavensdown Stakeholder Review 2018
A perfect example is the work we do with arable farmer Eric Watson of Wakanui in mid Canterbury
Eric is the Guinness World Record holder for wheat production per hectare a title he has won more than once Part of the credit comes down to the way he works with Ravensdown including his local Senior Agri Manager Dan Copland Danrsquos worked with Eric and his wife Maxine for over four years ldquoIts really something Im passionate about getting crop nutrition rightrdquo says Dan ldquoEspecially with the precision nutrient management siderdquo
The precision Eric and Dan apply to crop nutrition and soil management certainly is impressive aided by the Ravensdown technology deployed on Ericrsquos mid Canterbury land Comprehensive soil testing and smart mapping gauge the precise nutrition needs of every paddock It shows not just which paddocks require fertilising but exactly what is required and where avoiding over-application Itrsquos smart but the pace of change with accompanying expectations is fast ldquoIts very rapid developmentrdquo says Eric ldquoI think the shareholders do expect more from their fertiliser company including spreading technologyrdquo
CASE
STU
DY
Helping meet those growing expectations is our newest precision agriculture tool HawkEyereg This integrated mapping and compliance tool offers even more accuracy in measuring whatrsquos needed for optimum soil health and yield further reducing environmental impacts ldquoHawkEyereg is a decision support tool it can help with farm recording it can help with precision placementrdquo advises Dan ldquoIrsquove been with Ravensdown eight years and technology-wise itrsquos definitely come on leaps and boundsrdquo HawkEyersquos power comes from using three perspectives of pasture production imagery from the air nutrient input and pasture quantity on the ground and diagnostic status of the soil And itrsquos being made available for any farmer to use not just Ravensdown shareholders
Inevitably as technology improves so does the amount of data generated lsquoBig datarsquo as itrsquos known offers a world of possibilities but only when it can be applied in practical ways Bryan Inch our General Manager for Customer Relationships understands the risks of drowning in a sea of data ldquoTherersquos already plenty of information being captured and that will only increase in the futurerdquo says Bryan ldquoSensors on irrigators farm gates spreading trucks and
silos complement wearable technology on animals soil tests and aerial pasture scanning Itrsquos making sense of what those sensors say that matters turning data into insightful decisionsrdquo Thatrsquos why all Ravensdown technology comes with dedicated support from technical experts and field-based Agri Managers
Back on Ericrsquos farm technology has helped do more with less to the benefit of the environment and the balance sheet ldquoI think Ravensdown technology has a big role to play in helping New Zealand reduce the impact of nutrientsrdquo says Eric ldquoIt can show you shouldnt be putting so much fertiliser on here and in some cases that more needs to go on there Crops will grow better and if youre wasting nutrients youre wasting moneyrdquo
Itrsquos not just shareholders who are expecting more either something Eric is aware of ldquoI think that societys expecting more from farmers with cleaner waterways and swimmable rivers so technology will certainly have a part to play in that Theres a big need for farming to keep improving and thats what the public wants to seerdquo
As expectations grow Ravensdown has responded by developing new technologies that let us do more for our farmer shareholders
The Canterbury wheat that beat the world
To view video please visitravensdownconzintegratedreporting
THERES A BIG NEED FOR FARMING TO KEEP IMPROVING BECAUSE THATS WHAT THE PUBLIC WANTS TO SEE
41Technologies and ServicesRavensdown Stakeholder Review 2018
Employees
GovernanceRavensdownrsquos governance structure is set up to promote accountability and to
support its ability to create value in the short medium and long term It provides insight on strategy implementation and direction while supporting ethical
compliant behaviour throughout the business
42 GovernanceRavensdown Stakeholder Review 2018
Governance
Ethics
The Board of Directors has developed a Code of Business Conduct and Ethics to give effect to Ravensdownrsquos core values and to guide all employees and directors in our relationships with our stakeholders Key parts of this code include
Company Values
Our decisions and personal behaviour will at all times be consistent with our core values of
Successful co-operative ndash We put the customer at the centre of everything we do
Empowered people ndash We choose the best people keep them safe and enable them to do their best
Enduring relationships ndash We develop long-term relationships based on integrity and trust
Environmental leadership ndash We strive to lead in the field of sustainability
Driving Innovation ndash We drive the business forward by finding better solutions
These values mean that we will
Act honestly and fairly with due skill care and diligence in the interests of all of our stakeholders
Demonstrate respect for key moral principles including diversity individual rights equality and dignity
Value personal and professional integrity trustworthiness and competence
Fraud Policy
Ravensdown has a philosophy of ldquozero tolerancerdquo towards fraud both inside and outside of the company We value the integrity of our staff and recognise that they have a key role to play in the prevention detection and reporting of fraud We therefore ask them to be vigilant at all times and to report any concerns they may have at the earliest opportunity We are committed to creating and maintaining an honest open and well-intentioned working environment where people are confident to raise their concerns without fear of reprisal on a confidential basis All reported cases of fraud will be investigated
Conflict of interestRelated party transactions
Like most co-operative companies Ravensdown Limited has frequent transactions with its farming directors in the ordinary course of business All transactions are conducted on commercial terms
A Conflict of Interest Policy ensures that any real or perceived conflicts related to staff members are managed at armrsquos length
Whistle-Blowing Policy
Ravensdown is committed to providing a transparent accountable organisation and staff are encouraged to have the responsibility to report any known or suspected wrongdoing within the company Employees are encouraged to report this to their managers or directly to the CEO A 247 independent anonymous Ethics Hotline is also available where confidential information can be reported Ravensdown is committed to the protection of genuine whistle-blowers against action taken in reprisal for the making of protected disclosures
Risk Identification and Management
The company has a comprehensive risk management framework to identify assess and monitor new and existing risks Annual risk updates are performed and risk improvement plans created and acted on The Chief Executive Officer and the leadership team are required to report to the Board and Audit amp Risk Committee on high risks affecting the business and to develop strategies to mitigate these risks Additionally management is responsible for ensuring an appropriate insurance programme is in place and reviewed annually
TOP RISKS
Risk Response
Failure to embed a culture systems and processes to prevent or appropriately respond to health safety or wellbeing dangers or incidents
We have systems and processes in place to continuously track protect and take proactive actions to manage our peoplersquos health safety and wellbeing and to ensure we embed a culture which puts safety first and gives meaning and purpose for our people
Supply of key fertiliser inputs interrupted
We have enduring relationships with long-term suppliers of our key fertiliser inputs which we continue to assess and manage to ensure we can meet supply commitments to our customers
Inability to deter or recover from cyber security risks
We have robust systems and software in place to detect protect and recover from cyber security threats
Evolving government priorities affecting our industry
We have regular and meaningful engagement with various levels of government to ensure we can have proactive involvement in the legislative and regulatory changes relevant to our business
Significant Biosecurity incident affecting us or our industry
We have an MPI-approved system which ranks the majority of our imported products as a low risk through annual inspection of suppliers cleanliness of vessels sampling of products and container inspections
Losing social licence to operate We work to ensure positive and genuine engagement with all our key stakeholders and transparently report on our operational compliance good community relationships and commitment to sustainability and improvement
43GovernanceRavensdown Stakeholder Review 2018
Leading usforward
1 2 3 4 5
John runs a 22000 stock unit sheep and beef breeding and finishing operation has been on the Board since 2004 and has been Chair since February 2014 As well as running a legal practice in Marton John spent many years as a director of RACE Incorporated and of a number of farming and agricultural companies in NZ and overseas
John Henderson LLB Chair
1
Scott owns and runs a large hill country sheep and beef station at Ohura in the Central North Island and has been on the Board since 2006 Scott is a member of the NZ Institute of Directors and holds a certificate in company direction He has completed a number of governance courses and continues to prioritise professional development
Scott Gower2
TH
E B
OA
RD
44 Board and Leadership Ravensdown Stakeholder Review 2018
Board and Leadership
6 7 8 9 10
Jason is CFO of NZ Steel and a Fellow of Chartered Accountants Australia and New Zealand and has been on the Board since 2014 He is currently Chairman of TNX Limited and former Chair of the Audit Committees for Taranaki Investments Management Limited and LIC He was the former CFO of large listed and unlisted companies such as EROAD Auckland Airport PGG Wrightsons and Fonterra Ingredients
Jason Dale B Com FCA
10
Stuart farms 330ha west of Christchurch growing arable crops seed potatoes and finishing lambs and has been on the Board since 2006 and Deputy Chair since 2014 Stuart is a Nuffield Scholar and has had a number of governance roles in the industry good sector as well as not-for-profit organisations
Stuart Wright B Ag Com Deputy Chair
9
Tony runs the family dairy farming business and has been on the Board since 2004 Tony has been involved in governance at a local and national level particularly in the dairy sector for 20-plus years He was a director of the NZ Dairy Board and Kiwi Dairy Co-op before the formation of Fonterra
Tony is a Nuffield Scholar and a Chartered Fellow of the IoD
Tony Reilly B Ag Com
3
Bruce farms an 8000 stock unit cattle and sheep farm north of Napier and has been on the Board since 2015 Bruce holds a wide range of governance positions particularly in the science and environmental areas He previously spent six years on the Federated Farmers Board and was National President from 2011 to 2014
Bruce WillsB Ag Com
4
Through the companies Alpine Fresh Ltd and ViBERi NZ Ltd Tony grows for the arable vegetable and berryfruit sectors over 700 ha He has been on the Board since 2006
Currently Tony is a director of several local companies is the Chair of NZGAP and Vice-President of Horticulture NZ
Tony Howey B Ag Com
5
Kate owns a 245ha dairy farm in Dargaville and has been on the Board since 2014 Kate is also Chair of Delta Produce Co-operative Ltd and is a ministerial-appointed Council member of the Open Polytechnic of New Zealand
Kate is a Member of the IoD and has done the Company Directors Certificate as well as the Fonterra Governance Development Programme
Kate Alexander Dip Ag bus Mgmt
6
Glen is an Auckland-based entrepreneur who has been on the Board since 2007 Glen was a founding director of the Warehouse Group and was a board member there for 11 years He currently has directorships of 20 private companies across agriculture property retail and tourism sectors Glens agricultural investments include dairy beef avocado kiwifruit mushroom forestry and aquaculture
Glen Inger7
Peter owns a 190ha dairy farm located at Northope and has farming interests in Lochiel and Lorneville and has been on the Board since 2013 Peter is an Agribusiness Regional Manager for a prominent bank and has been through the Fonterra Governance Development Programme
Peter MoynihanB Ag Sc
8
45Board and Leadership Ravensdown Stakeholder Review 2018
Actions louder than words
As a leadership team we see our role as maintaining a positive culture at Ravensdown while ensuring the organisation remains agile as it faces multiple opportunities and challenges
Knowing that continual consensus rarely leads to good decision-making we hold each other to account and exchange ideas freely and honestly
Because wersquore often challenging the traditional way of doing things we will debate and offer alternative points of view
Greg CampbellChief Executive Officer
Bryan InchGeneral Manager Customer Relationships
Sean ConnollyChief Financial Officer
Mark McAtamneyChief Information Officer
LEA
DE
RSH
IP T
EA
M
46 Board and Leadership Ravensdown Stakeholder Review 2018
We seek alternative perspectives from outside the team and listen to all employees within the company throughout the year
We are here to deliver on strategic goals agreed with the Board This involves looking ahead and keeping an eye on the detail of the day-to-day
The safety and wellbeing of our team is paramount and we continue to ensure each and every employee shares this belief so they can act on it
Stephen EspositoGeneral Manager Operations
Mike WhittyGeneral Manager Supply Chain
Mike Manning General Manager Innovation and Strategy
Katrina Benedetti ForastieriGeneral Manager Culture and People
47Board and Leadership Ravensdown Stakeholder Review 2018
KE
Y
Ravensdown-owned storesRavensdown consignment storesRavensdown manufacturing Aerowork
Ravensdown aglime quarriesLime processing plantDOING MORE
Our team members are proud to be part of the community and are doing their bit for many worthy causes throughout the country
Dargaville
Pukekohe
Morrinsville
Te Awamutu
Okato
Kakaramea
Feilding
HimitangiRongotea
Masterton
Manunui
Kerepehi
Te Puke
Tirau
Supreme
Taupo
Pio Pio Broadlands
Gisborne
Wairoa
Raetihi
New Plymouth
Stratford
AuroaWaverley
TaihapeWhanganui
Rata
Severn StreetNapier Works
Waipukurau
Dannevirke
MangatainokaKoputaroa
MataGreenleaf
Te Pahu
Western Bays
Te Teko
Featherston
Taumaranui
Waharoa
Normanby
TakakaNgarua
Marlborough
NelsonBlenheim
Culverden CheviotHokitika
Stillwater
MethvenRakaia
Fairlie
Seadown
GeraldineHinds
AshburtonSouthbridge
DunsandelLeeston
Christchurch Works
White RockAmberley
Mayfield
Darfield
Rangiora
Kurow Waimate
Cromwell RanfurlyOturehua
Waikouaiti
DiptonNightcapsOtautau
Isla Bank
BluffTitiroa
Woodlands EdendaleAB Lime
WintonMcNab
Clinton
Balfour
Mossburn
Heriot
Outram
LawrenceClydevale
MiltonBalclutha
Dunedin WorksLumsden
Te Kuiti
North Oamaru
Enabling smarter farming throughout New Zealand
Registered office292 Main South Road Hornby Christchurch 8042 NZ0800 100 123ravensdownconz
Lets expect more together Give us your feedback on this website so we can improve
Connect with us facebookcomRavensdown linkedincomcompanyravensdown twittercomRavensdownNZ ravensdownconzintegratedreporting
insightcreativeconz
RA
V026
EXPECT MORE TO COME gt
ravensdownconz
A perfect example is the work we do with arable farmer Eric Watson of Wakanui in mid Canterbury
Eric is the Guinness World Record holder for wheat production per hectare a title he has won more than once Part of the credit comes down to the way he works with Ravensdown including his local Senior Agri Manager Dan Copland Danrsquos worked with Eric and his wife Maxine for over four years ldquoIts really something Im passionate about getting crop nutrition rightrdquo says Dan ldquoEspecially with the precision nutrient management siderdquo
The precision Eric and Dan apply to crop nutrition and soil management certainly is impressive aided by the Ravensdown technology deployed on Ericrsquos mid Canterbury land Comprehensive soil testing and smart mapping gauge the precise nutrition needs of every paddock It shows not just which paddocks require fertilising but exactly what is required and where avoiding over-application Itrsquos smart but the pace of change with accompanying expectations is fast ldquoIts very rapid developmentrdquo says Eric ldquoI think the shareholders do expect more from their fertiliser company including spreading technologyrdquo
CASE
STU
DY
Helping meet those growing expectations is our newest precision agriculture tool HawkEyereg This integrated mapping and compliance tool offers even more accuracy in measuring whatrsquos needed for optimum soil health and yield further reducing environmental impacts ldquoHawkEyereg is a decision support tool it can help with farm recording it can help with precision placementrdquo advises Dan ldquoIrsquove been with Ravensdown eight years and technology-wise itrsquos definitely come on leaps and boundsrdquo HawkEyersquos power comes from using three perspectives of pasture production imagery from the air nutrient input and pasture quantity on the ground and diagnostic status of the soil And itrsquos being made available for any farmer to use not just Ravensdown shareholders
Inevitably as technology improves so does the amount of data generated lsquoBig datarsquo as itrsquos known offers a world of possibilities but only when it can be applied in practical ways Bryan Inch our General Manager for Customer Relationships understands the risks of drowning in a sea of data ldquoTherersquos already plenty of information being captured and that will only increase in the futurerdquo says Bryan ldquoSensors on irrigators farm gates spreading trucks and
silos complement wearable technology on animals soil tests and aerial pasture scanning Itrsquos making sense of what those sensors say that matters turning data into insightful decisionsrdquo Thatrsquos why all Ravensdown technology comes with dedicated support from technical experts and field-based Agri Managers
Back on Ericrsquos farm technology has helped do more with less to the benefit of the environment and the balance sheet ldquoI think Ravensdown technology has a big role to play in helping New Zealand reduce the impact of nutrientsrdquo says Eric ldquoIt can show you shouldnt be putting so much fertiliser on here and in some cases that more needs to go on there Crops will grow better and if youre wasting nutrients youre wasting moneyrdquo
Itrsquos not just shareholders who are expecting more either something Eric is aware of ldquoI think that societys expecting more from farmers with cleaner waterways and swimmable rivers so technology will certainly have a part to play in that Theres a big need for farming to keep improving and thats what the public wants to seerdquo
As expectations grow Ravensdown has responded by developing new technologies that let us do more for our farmer shareholders
The Canterbury wheat that beat the world
To view video please visitravensdownconzintegratedreporting
THERES A BIG NEED FOR FARMING TO KEEP IMPROVING BECAUSE THATS WHAT THE PUBLIC WANTS TO SEE
41Technologies and ServicesRavensdown Stakeholder Review 2018
Employees
GovernanceRavensdownrsquos governance structure is set up to promote accountability and to
support its ability to create value in the short medium and long term It provides insight on strategy implementation and direction while supporting ethical
compliant behaviour throughout the business
42 GovernanceRavensdown Stakeholder Review 2018
Governance
Ethics
The Board of Directors has developed a Code of Business Conduct and Ethics to give effect to Ravensdownrsquos core values and to guide all employees and directors in our relationships with our stakeholders Key parts of this code include
Company Values
Our decisions and personal behaviour will at all times be consistent with our core values of
Successful co-operative ndash We put the customer at the centre of everything we do
Empowered people ndash We choose the best people keep them safe and enable them to do their best
Enduring relationships ndash We develop long-term relationships based on integrity and trust
Environmental leadership ndash We strive to lead in the field of sustainability
Driving Innovation ndash We drive the business forward by finding better solutions
These values mean that we will
Act honestly and fairly with due skill care and diligence in the interests of all of our stakeholders
Demonstrate respect for key moral principles including diversity individual rights equality and dignity
Value personal and professional integrity trustworthiness and competence
Fraud Policy
Ravensdown has a philosophy of ldquozero tolerancerdquo towards fraud both inside and outside of the company We value the integrity of our staff and recognise that they have a key role to play in the prevention detection and reporting of fraud We therefore ask them to be vigilant at all times and to report any concerns they may have at the earliest opportunity We are committed to creating and maintaining an honest open and well-intentioned working environment where people are confident to raise their concerns without fear of reprisal on a confidential basis All reported cases of fraud will be investigated
Conflict of interestRelated party transactions
Like most co-operative companies Ravensdown Limited has frequent transactions with its farming directors in the ordinary course of business All transactions are conducted on commercial terms
A Conflict of Interest Policy ensures that any real or perceived conflicts related to staff members are managed at armrsquos length
Whistle-Blowing Policy
Ravensdown is committed to providing a transparent accountable organisation and staff are encouraged to have the responsibility to report any known or suspected wrongdoing within the company Employees are encouraged to report this to their managers or directly to the CEO A 247 independent anonymous Ethics Hotline is also available where confidential information can be reported Ravensdown is committed to the protection of genuine whistle-blowers against action taken in reprisal for the making of protected disclosures
Risk Identification and Management
The company has a comprehensive risk management framework to identify assess and monitor new and existing risks Annual risk updates are performed and risk improvement plans created and acted on The Chief Executive Officer and the leadership team are required to report to the Board and Audit amp Risk Committee on high risks affecting the business and to develop strategies to mitigate these risks Additionally management is responsible for ensuring an appropriate insurance programme is in place and reviewed annually
TOP RISKS
Risk Response
Failure to embed a culture systems and processes to prevent or appropriately respond to health safety or wellbeing dangers or incidents
We have systems and processes in place to continuously track protect and take proactive actions to manage our peoplersquos health safety and wellbeing and to ensure we embed a culture which puts safety first and gives meaning and purpose for our people
Supply of key fertiliser inputs interrupted
We have enduring relationships with long-term suppliers of our key fertiliser inputs which we continue to assess and manage to ensure we can meet supply commitments to our customers
Inability to deter or recover from cyber security risks
We have robust systems and software in place to detect protect and recover from cyber security threats
Evolving government priorities affecting our industry
We have regular and meaningful engagement with various levels of government to ensure we can have proactive involvement in the legislative and regulatory changes relevant to our business
Significant Biosecurity incident affecting us or our industry
We have an MPI-approved system which ranks the majority of our imported products as a low risk through annual inspection of suppliers cleanliness of vessels sampling of products and container inspections
Losing social licence to operate We work to ensure positive and genuine engagement with all our key stakeholders and transparently report on our operational compliance good community relationships and commitment to sustainability and improvement
43GovernanceRavensdown Stakeholder Review 2018
Leading usforward
1 2 3 4 5
John runs a 22000 stock unit sheep and beef breeding and finishing operation has been on the Board since 2004 and has been Chair since February 2014 As well as running a legal practice in Marton John spent many years as a director of RACE Incorporated and of a number of farming and agricultural companies in NZ and overseas
John Henderson LLB Chair
1
Scott owns and runs a large hill country sheep and beef station at Ohura in the Central North Island and has been on the Board since 2006 Scott is a member of the NZ Institute of Directors and holds a certificate in company direction He has completed a number of governance courses and continues to prioritise professional development
Scott Gower2
TH
E B
OA
RD
44 Board and Leadership Ravensdown Stakeholder Review 2018
Board and Leadership
6 7 8 9 10
Jason is CFO of NZ Steel and a Fellow of Chartered Accountants Australia and New Zealand and has been on the Board since 2014 He is currently Chairman of TNX Limited and former Chair of the Audit Committees for Taranaki Investments Management Limited and LIC He was the former CFO of large listed and unlisted companies such as EROAD Auckland Airport PGG Wrightsons and Fonterra Ingredients
Jason Dale B Com FCA
10
Stuart farms 330ha west of Christchurch growing arable crops seed potatoes and finishing lambs and has been on the Board since 2006 and Deputy Chair since 2014 Stuart is a Nuffield Scholar and has had a number of governance roles in the industry good sector as well as not-for-profit organisations
Stuart Wright B Ag Com Deputy Chair
9
Tony runs the family dairy farming business and has been on the Board since 2004 Tony has been involved in governance at a local and national level particularly in the dairy sector for 20-plus years He was a director of the NZ Dairy Board and Kiwi Dairy Co-op before the formation of Fonterra
Tony is a Nuffield Scholar and a Chartered Fellow of the IoD
Tony Reilly B Ag Com
3
Bruce farms an 8000 stock unit cattle and sheep farm north of Napier and has been on the Board since 2015 Bruce holds a wide range of governance positions particularly in the science and environmental areas He previously spent six years on the Federated Farmers Board and was National President from 2011 to 2014
Bruce WillsB Ag Com
4
Through the companies Alpine Fresh Ltd and ViBERi NZ Ltd Tony grows for the arable vegetable and berryfruit sectors over 700 ha He has been on the Board since 2006
Currently Tony is a director of several local companies is the Chair of NZGAP and Vice-President of Horticulture NZ
Tony Howey B Ag Com
5
Kate owns a 245ha dairy farm in Dargaville and has been on the Board since 2014 Kate is also Chair of Delta Produce Co-operative Ltd and is a ministerial-appointed Council member of the Open Polytechnic of New Zealand
Kate is a Member of the IoD and has done the Company Directors Certificate as well as the Fonterra Governance Development Programme
Kate Alexander Dip Ag bus Mgmt
6
Glen is an Auckland-based entrepreneur who has been on the Board since 2007 Glen was a founding director of the Warehouse Group and was a board member there for 11 years He currently has directorships of 20 private companies across agriculture property retail and tourism sectors Glens agricultural investments include dairy beef avocado kiwifruit mushroom forestry and aquaculture
Glen Inger7
Peter owns a 190ha dairy farm located at Northope and has farming interests in Lochiel and Lorneville and has been on the Board since 2013 Peter is an Agribusiness Regional Manager for a prominent bank and has been through the Fonterra Governance Development Programme
Peter MoynihanB Ag Sc
8
45Board and Leadership Ravensdown Stakeholder Review 2018
Actions louder than words
As a leadership team we see our role as maintaining a positive culture at Ravensdown while ensuring the organisation remains agile as it faces multiple opportunities and challenges
Knowing that continual consensus rarely leads to good decision-making we hold each other to account and exchange ideas freely and honestly
Because wersquore often challenging the traditional way of doing things we will debate and offer alternative points of view
Greg CampbellChief Executive Officer
Bryan InchGeneral Manager Customer Relationships
Sean ConnollyChief Financial Officer
Mark McAtamneyChief Information Officer
LEA
DE
RSH
IP T
EA
M
46 Board and Leadership Ravensdown Stakeholder Review 2018
We seek alternative perspectives from outside the team and listen to all employees within the company throughout the year
We are here to deliver on strategic goals agreed with the Board This involves looking ahead and keeping an eye on the detail of the day-to-day
The safety and wellbeing of our team is paramount and we continue to ensure each and every employee shares this belief so they can act on it
Stephen EspositoGeneral Manager Operations
Mike WhittyGeneral Manager Supply Chain
Mike Manning General Manager Innovation and Strategy
Katrina Benedetti ForastieriGeneral Manager Culture and People
47Board and Leadership Ravensdown Stakeholder Review 2018
KE
Y
Ravensdown-owned storesRavensdown consignment storesRavensdown manufacturing Aerowork
Ravensdown aglime quarriesLime processing plantDOING MORE
Our team members are proud to be part of the community and are doing their bit for many worthy causes throughout the country
Dargaville
Pukekohe
Morrinsville
Te Awamutu
Okato
Kakaramea
Feilding
HimitangiRongotea
Masterton
Manunui
Kerepehi
Te Puke
Tirau
Supreme
Taupo
Pio Pio Broadlands
Gisborne
Wairoa
Raetihi
New Plymouth
Stratford
AuroaWaverley
TaihapeWhanganui
Rata
Severn StreetNapier Works
Waipukurau
Dannevirke
MangatainokaKoputaroa
MataGreenleaf
Te Pahu
Western Bays
Te Teko
Featherston
Taumaranui
Waharoa
Normanby
TakakaNgarua
Marlborough
NelsonBlenheim
Culverden CheviotHokitika
Stillwater
MethvenRakaia
Fairlie
Seadown
GeraldineHinds
AshburtonSouthbridge
DunsandelLeeston
Christchurch Works
White RockAmberley
Mayfield
Darfield
Rangiora
Kurow Waimate
Cromwell RanfurlyOturehua
Waikouaiti
DiptonNightcapsOtautau
Isla Bank
BluffTitiroa
Woodlands EdendaleAB Lime
WintonMcNab
Clinton
Balfour
Mossburn
Heriot
Outram
LawrenceClydevale
MiltonBalclutha
Dunedin WorksLumsden
Te Kuiti
North Oamaru
Enabling smarter farming throughout New Zealand
Registered office292 Main South Road Hornby Christchurch 8042 NZ0800 100 123ravensdownconz
Lets expect more together Give us your feedback on this website so we can improve
Connect with us facebookcomRavensdown linkedincomcompanyravensdown twittercomRavensdownNZ ravensdownconzintegratedreporting
insightcreativeconz
RA
V026
EXPECT MORE TO COME gt
ravensdownconz
Employees
GovernanceRavensdownrsquos governance structure is set up to promote accountability and to
support its ability to create value in the short medium and long term It provides insight on strategy implementation and direction while supporting ethical
compliant behaviour throughout the business
42 GovernanceRavensdown Stakeholder Review 2018
Governance
Ethics
The Board of Directors has developed a Code of Business Conduct and Ethics to give effect to Ravensdownrsquos core values and to guide all employees and directors in our relationships with our stakeholders Key parts of this code include
Company Values
Our decisions and personal behaviour will at all times be consistent with our core values of
Successful co-operative ndash We put the customer at the centre of everything we do
Empowered people ndash We choose the best people keep them safe and enable them to do their best
Enduring relationships ndash We develop long-term relationships based on integrity and trust
Environmental leadership ndash We strive to lead in the field of sustainability
Driving Innovation ndash We drive the business forward by finding better solutions
These values mean that we will
Act honestly and fairly with due skill care and diligence in the interests of all of our stakeholders
Demonstrate respect for key moral principles including diversity individual rights equality and dignity
Value personal and professional integrity trustworthiness and competence
Fraud Policy
Ravensdown has a philosophy of ldquozero tolerancerdquo towards fraud both inside and outside of the company We value the integrity of our staff and recognise that they have a key role to play in the prevention detection and reporting of fraud We therefore ask them to be vigilant at all times and to report any concerns they may have at the earliest opportunity We are committed to creating and maintaining an honest open and well-intentioned working environment where people are confident to raise their concerns without fear of reprisal on a confidential basis All reported cases of fraud will be investigated
Conflict of interestRelated party transactions
Like most co-operative companies Ravensdown Limited has frequent transactions with its farming directors in the ordinary course of business All transactions are conducted on commercial terms
A Conflict of Interest Policy ensures that any real or perceived conflicts related to staff members are managed at armrsquos length
Whistle-Blowing Policy
Ravensdown is committed to providing a transparent accountable organisation and staff are encouraged to have the responsibility to report any known or suspected wrongdoing within the company Employees are encouraged to report this to their managers or directly to the CEO A 247 independent anonymous Ethics Hotline is also available where confidential information can be reported Ravensdown is committed to the protection of genuine whistle-blowers against action taken in reprisal for the making of protected disclosures
Risk Identification and Management
The company has a comprehensive risk management framework to identify assess and monitor new and existing risks Annual risk updates are performed and risk improvement plans created and acted on The Chief Executive Officer and the leadership team are required to report to the Board and Audit amp Risk Committee on high risks affecting the business and to develop strategies to mitigate these risks Additionally management is responsible for ensuring an appropriate insurance programme is in place and reviewed annually
TOP RISKS
Risk Response
Failure to embed a culture systems and processes to prevent or appropriately respond to health safety or wellbeing dangers or incidents
We have systems and processes in place to continuously track protect and take proactive actions to manage our peoplersquos health safety and wellbeing and to ensure we embed a culture which puts safety first and gives meaning and purpose for our people
Supply of key fertiliser inputs interrupted
We have enduring relationships with long-term suppliers of our key fertiliser inputs which we continue to assess and manage to ensure we can meet supply commitments to our customers
Inability to deter or recover from cyber security risks
We have robust systems and software in place to detect protect and recover from cyber security threats
Evolving government priorities affecting our industry
We have regular and meaningful engagement with various levels of government to ensure we can have proactive involvement in the legislative and regulatory changes relevant to our business
Significant Biosecurity incident affecting us or our industry
We have an MPI-approved system which ranks the majority of our imported products as a low risk through annual inspection of suppliers cleanliness of vessels sampling of products and container inspections
Losing social licence to operate We work to ensure positive and genuine engagement with all our key stakeholders and transparently report on our operational compliance good community relationships and commitment to sustainability and improvement
43GovernanceRavensdown Stakeholder Review 2018
Leading usforward
1 2 3 4 5
John runs a 22000 stock unit sheep and beef breeding and finishing operation has been on the Board since 2004 and has been Chair since February 2014 As well as running a legal practice in Marton John spent many years as a director of RACE Incorporated and of a number of farming and agricultural companies in NZ and overseas
John Henderson LLB Chair
1
Scott owns and runs a large hill country sheep and beef station at Ohura in the Central North Island and has been on the Board since 2006 Scott is a member of the NZ Institute of Directors and holds a certificate in company direction He has completed a number of governance courses and continues to prioritise professional development
Scott Gower2
TH
E B
OA
RD
44 Board and Leadership Ravensdown Stakeholder Review 2018
Board and Leadership
6 7 8 9 10
Jason is CFO of NZ Steel and a Fellow of Chartered Accountants Australia and New Zealand and has been on the Board since 2014 He is currently Chairman of TNX Limited and former Chair of the Audit Committees for Taranaki Investments Management Limited and LIC He was the former CFO of large listed and unlisted companies such as EROAD Auckland Airport PGG Wrightsons and Fonterra Ingredients
Jason Dale B Com FCA
10
Stuart farms 330ha west of Christchurch growing arable crops seed potatoes and finishing lambs and has been on the Board since 2006 and Deputy Chair since 2014 Stuart is a Nuffield Scholar and has had a number of governance roles in the industry good sector as well as not-for-profit organisations
Stuart Wright B Ag Com Deputy Chair
9
Tony runs the family dairy farming business and has been on the Board since 2004 Tony has been involved in governance at a local and national level particularly in the dairy sector for 20-plus years He was a director of the NZ Dairy Board and Kiwi Dairy Co-op before the formation of Fonterra
Tony is a Nuffield Scholar and a Chartered Fellow of the IoD
Tony Reilly B Ag Com
3
Bruce farms an 8000 stock unit cattle and sheep farm north of Napier and has been on the Board since 2015 Bruce holds a wide range of governance positions particularly in the science and environmental areas He previously spent six years on the Federated Farmers Board and was National President from 2011 to 2014
Bruce WillsB Ag Com
4
Through the companies Alpine Fresh Ltd and ViBERi NZ Ltd Tony grows for the arable vegetable and berryfruit sectors over 700 ha He has been on the Board since 2006
Currently Tony is a director of several local companies is the Chair of NZGAP and Vice-President of Horticulture NZ
Tony Howey B Ag Com
5
Kate owns a 245ha dairy farm in Dargaville and has been on the Board since 2014 Kate is also Chair of Delta Produce Co-operative Ltd and is a ministerial-appointed Council member of the Open Polytechnic of New Zealand
Kate is a Member of the IoD and has done the Company Directors Certificate as well as the Fonterra Governance Development Programme
Kate Alexander Dip Ag bus Mgmt
6
Glen is an Auckland-based entrepreneur who has been on the Board since 2007 Glen was a founding director of the Warehouse Group and was a board member there for 11 years He currently has directorships of 20 private companies across agriculture property retail and tourism sectors Glens agricultural investments include dairy beef avocado kiwifruit mushroom forestry and aquaculture
Glen Inger7
Peter owns a 190ha dairy farm located at Northope and has farming interests in Lochiel and Lorneville and has been on the Board since 2013 Peter is an Agribusiness Regional Manager for a prominent bank and has been through the Fonterra Governance Development Programme
Peter MoynihanB Ag Sc
8
45Board and Leadership Ravensdown Stakeholder Review 2018
Actions louder than words
As a leadership team we see our role as maintaining a positive culture at Ravensdown while ensuring the organisation remains agile as it faces multiple opportunities and challenges
Knowing that continual consensus rarely leads to good decision-making we hold each other to account and exchange ideas freely and honestly
Because wersquore often challenging the traditional way of doing things we will debate and offer alternative points of view
Greg CampbellChief Executive Officer
Bryan InchGeneral Manager Customer Relationships
Sean ConnollyChief Financial Officer
Mark McAtamneyChief Information Officer
LEA
DE
RSH
IP T
EA
M
46 Board and Leadership Ravensdown Stakeholder Review 2018
We seek alternative perspectives from outside the team and listen to all employees within the company throughout the year
We are here to deliver on strategic goals agreed with the Board This involves looking ahead and keeping an eye on the detail of the day-to-day
The safety and wellbeing of our team is paramount and we continue to ensure each and every employee shares this belief so they can act on it
Stephen EspositoGeneral Manager Operations
Mike WhittyGeneral Manager Supply Chain
Mike Manning General Manager Innovation and Strategy
Katrina Benedetti ForastieriGeneral Manager Culture and People
47Board and Leadership Ravensdown Stakeholder Review 2018
KE
Y
Ravensdown-owned storesRavensdown consignment storesRavensdown manufacturing Aerowork
Ravensdown aglime quarriesLime processing plantDOING MORE
Our team members are proud to be part of the community and are doing their bit for many worthy causes throughout the country
Dargaville
Pukekohe
Morrinsville
Te Awamutu
Okato
Kakaramea
Feilding
HimitangiRongotea
Masterton
Manunui
Kerepehi
Te Puke
Tirau
Supreme
Taupo
Pio Pio Broadlands
Gisborne
Wairoa
Raetihi
New Plymouth
Stratford
AuroaWaverley
TaihapeWhanganui
Rata
Severn StreetNapier Works
Waipukurau
Dannevirke
MangatainokaKoputaroa
MataGreenleaf
Te Pahu
Western Bays
Te Teko
Featherston
Taumaranui
Waharoa
Normanby
TakakaNgarua
Marlborough
NelsonBlenheim
Culverden CheviotHokitika
Stillwater
MethvenRakaia
Fairlie
Seadown
GeraldineHinds
AshburtonSouthbridge
DunsandelLeeston
Christchurch Works
White RockAmberley
Mayfield
Darfield
Rangiora
Kurow Waimate
Cromwell RanfurlyOturehua
Waikouaiti
DiptonNightcapsOtautau
Isla Bank
BluffTitiroa
Woodlands EdendaleAB Lime
WintonMcNab
Clinton
Balfour
Mossburn
Heriot
Outram
LawrenceClydevale
MiltonBalclutha
Dunedin WorksLumsden
Te Kuiti
North Oamaru
Enabling smarter farming throughout New Zealand
Registered office292 Main South Road Hornby Christchurch 8042 NZ0800 100 123ravensdownconz
Lets expect more together Give us your feedback on this website so we can improve
Connect with us facebookcomRavensdown linkedincomcompanyravensdown twittercomRavensdownNZ ravensdownconzintegratedreporting
insightcreativeconz
RA
V026
EXPECT MORE TO COME gt
ravensdownconz
Ethics
The Board of Directors has developed a Code of Business Conduct and Ethics to give effect to Ravensdownrsquos core values and to guide all employees and directors in our relationships with our stakeholders Key parts of this code include
Company Values
Our decisions and personal behaviour will at all times be consistent with our core values of
Successful co-operative ndash We put the customer at the centre of everything we do
Empowered people ndash We choose the best people keep them safe and enable them to do their best
Enduring relationships ndash We develop long-term relationships based on integrity and trust
Environmental leadership ndash We strive to lead in the field of sustainability
Driving Innovation ndash We drive the business forward by finding better solutions
These values mean that we will
Act honestly and fairly with due skill care and diligence in the interests of all of our stakeholders
Demonstrate respect for key moral principles including diversity individual rights equality and dignity
Value personal and professional integrity trustworthiness and competence
Fraud Policy
Ravensdown has a philosophy of ldquozero tolerancerdquo towards fraud both inside and outside of the company We value the integrity of our staff and recognise that they have a key role to play in the prevention detection and reporting of fraud We therefore ask them to be vigilant at all times and to report any concerns they may have at the earliest opportunity We are committed to creating and maintaining an honest open and well-intentioned working environment where people are confident to raise their concerns without fear of reprisal on a confidential basis All reported cases of fraud will be investigated
Conflict of interestRelated party transactions
Like most co-operative companies Ravensdown Limited has frequent transactions with its farming directors in the ordinary course of business All transactions are conducted on commercial terms
A Conflict of Interest Policy ensures that any real or perceived conflicts related to staff members are managed at armrsquos length
Whistle-Blowing Policy
Ravensdown is committed to providing a transparent accountable organisation and staff are encouraged to have the responsibility to report any known or suspected wrongdoing within the company Employees are encouraged to report this to their managers or directly to the CEO A 247 independent anonymous Ethics Hotline is also available where confidential information can be reported Ravensdown is committed to the protection of genuine whistle-blowers against action taken in reprisal for the making of protected disclosures
Risk Identification and Management
The company has a comprehensive risk management framework to identify assess and monitor new and existing risks Annual risk updates are performed and risk improvement plans created and acted on The Chief Executive Officer and the leadership team are required to report to the Board and Audit amp Risk Committee on high risks affecting the business and to develop strategies to mitigate these risks Additionally management is responsible for ensuring an appropriate insurance programme is in place and reviewed annually
TOP RISKS
Risk Response
Failure to embed a culture systems and processes to prevent or appropriately respond to health safety or wellbeing dangers or incidents
We have systems and processes in place to continuously track protect and take proactive actions to manage our peoplersquos health safety and wellbeing and to ensure we embed a culture which puts safety first and gives meaning and purpose for our people
Supply of key fertiliser inputs interrupted
We have enduring relationships with long-term suppliers of our key fertiliser inputs which we continue to assess and manage to ensure we can meet supply commitments to our customers
Inability to deter or recover from cyber security risks
We have robust systems and software in place to detect protect and recover from cyber security threats
Evolving government priorities affecting our industry
We have regular and meaningful engagement with various levels of government to ensure we can have proactive involvement in the legislative and regulatory changes relevant to our business
Significant Biosecurity incident affecting us or our industry
We have an MPI-approved system which ranks the majority of our imported products as a low risk through annual inspection of suppliers cleanliness of vessels sampling of products and container inspections
Losing social licence to operate We work to ensure positive and genuine engagement with all our key stakeholders and transparently report on our operational compliance good community relationships and commitment to sustainability and improvement
43GovernanceRavensdown Stakeholder Review 2018
Leading usforward
1 2 3 4 5
John runs a 22000 stock unit sheep and beef breeding and finishing operation has been on the Board since 2004 and has been Chair since February 2014 As well as running a legal practice in Marton John spent many years as a director of RACE Incorporated and of a number of farming and agricultural companies in NZ and overseas
John Henderson LLB Chair
1
Scott owns and runs a large hill country sheep and beef station at Ohura in the Central North Island and has been on the Board since 2006 Scott is a member of the NZ Institute of Directors and holds a certificate in company direction He has completed a number of governance courses and continues to prioritise professional development
Scott Gower2
TH
E B
OA
RD
44 Board and Leadership Ravensdown Stakeholder Review 2018
Board and Leadership
6 7 8 9 10
Jason is CFO of NZ Steel and a Fellow of Chartered Accountants Australia and New Zealand and has been on the Board since 2014 He is currently Chairman of TNX Limited and former Chair of the Audit Committees for Taranaki Investments Management Limited and LIC He was the former CFO of large listed and unlisted companies such as EROAD Auckland Airport PGG Wrightsons and Fonterra Ingredients
Jason Dale B Com FCA
10
Stuart farms 330ha west of Christchurch growing arable crops seed potatoes and finishing lambs and has been on the Board since 2006 and Deputy Chair since 2014 Stuart is a Nuffield Scholar and has had a number of governance roles in the industry good sector as well as not-for-profit organisations
Stuart Wright B Ag Com Deputy Chair
9
Tony runs the family dairy farming business and has been on the Board since 2004 Tony has been involved in governance at a local and national level particularly in the dairy sector for 20-plus years He was a director of the NZ Dairy Board and Kiwi Dairy Co-op before the formation of Fonterra
Tony is a Nuffield Scholar and a Chartered Fellow of the IoD
Tony Reilly B Ag Com
3
Bruce farms an 8000 stock unit cattle and sheep farm north of Napier and has been on the Board since 2015 Bruce holds a wide range of governance positions particularly in the science and environmental areas He previously spent six years on the Federated Farmers Board and was National President from 2011 to 2014
Bruce WillsB Ag Com
4
Through the companies Alpine Fresh Ltd and ViBERi NZ Ltd Tony grows for the arable vegetable and berryfruit sectors over 700 ha He has been on the Board since 2006
Currently Tony is a director of several local companies is the Chair of NZGAP and Vice-President of Horticulture NZ
Tony Howey B Ag Com
5
Kate owns a 245ha dairy farm in Dargaville and has been on the Board since 2014 Kate is also Chair of Delta Produce Co-operative Ltd and is a ministerial-appointed Council member of the Open Polytechnic of New Zealand
Kate is a Member of the IoD and has done the Company Directors Certificate as well as the Fonterra Governance Development Programme
Kate Alexander Dip Ag bus Mgmt
6
Glen is an Auckland-based entrepreneur who has been on the Board since 2007 Glen was a founding director of the Warehouse Group and was a board member there for 11 years He currently has directorships of 20 private companies across agriculture property retail and tourism sectors Glens agricultural investments include dairy beef avocado kiwifruit mushroom forestry and aquaculture
Glen Inger7
Peter owns a 190ha dairy farm located at Northope and has farming interests in Lochiel and Lorneville and has been on the Board since 2013 Peter is an Agribusiness Regional Manager for a prominent bank and has been through the Fonterra Governance Development Programme
Peter MoynihanB Ag Sc
8
45Board and Leadership Ravensdown Stakeholder Review 2018
Actions louder than words
As a leadership team we see our role as maintaining a positive culture at Ravensdown while ensuring the organisation remains agile as it faces multiple opportunities and challenges
Knowing that continual consensus rarely leads to good decision-making we hold each other to account and exchange ideas freely and honestly
Because wersquore often challenging the traditional way of doing things we will debate and offer alternative points of view
Greg CampbellChief Executive Officer
Bryan InchGeneral Manager Customer Relationships
Sean ConnollyChief Financial Officer
Mark McAtamneyChief Information Officer
LEA
DE
RSH
IP T
EA
M
46 Board and Leadership Ravensdown Stakeholder Review 2018
We seek alternative perspectives from outside the team and listen to all employees within the company throughout the year
We are here to deliver on strategic goals agreed with the Board This involves looking ahead and keeping an eye on the detail of the day-to-day
The safety and wellbeing of our team is paramount and we continue to ensure each and every employee shares this belief so they can act on it
Stephen EspositoGeneral Manager Operations
Mike WhittyGeneral Manager Supply Chain
Mike Manning General Manager Innovation and Strategy
Katrina Benedetti ForastieriGeneral Manager Culture and People
47Board and Leadership Ravensdown Stakeholder Review 2018
KE
Y
Ravensdown-owned storesRavensdown consignment storesRavensdown manufacturing Aerowork
Ravensdown aglime quarriesLime processing plantDOING MORE
Our team members are proud to be part of the community and are doing their bit for many worthy causes throughout the country
Dargaville
Pukekohe
Morrinsville
Te Awamutu
Okato
Kakaramea
Feilding
HimitangiRongotea
Masterton
Manunui
Kerepehi
Te Puke
Tirau
Supreme
Taupo
Pio Pio Broadlands
Gisborne
Wairoa
Raetihi
New Plymouth
Stratford
AuroaWaverley
TaihapeWhanganui
Rata
Severn StreetNapier Works
Waipukurau
Dannevirke
MangatainokaKoputaroa
MataGreenleaf
Te Pahu
Western Bays
Te Teko
Featherston
Taumaranui
Waharoa
Normanby
TakakaNgarua
Marlborough
NelsonBlenheim
Culverden CheviotHokitika
Stillwater
MethvenRakaia
Fairlie
Seadown
GeraldineHinds
AshburtonSouthbridge
DunsandelLeeston
Christchurch Works
White RockAmberley
Mayfield
Darfield
Rangiora
Kurow Waimate
Cromwell RanfurlyOturehua
Waikouaiti
DiptonNightcapsOtautau
Isla Bank
BluffTitiroa
Woodlands EdendaleAB Lime
WintonMcNab
Clinton
Balfour
Mossburn
Heriot
Outram
LawrenceClydevale
MiltonBalclutha
Dunedin WorksLumsden
Te Kuiti
North Oamaru
Enabling smarter farming throughout New Zealand
Registered office292 Main South Road Hornby Christchurch 8042 NZ0800 100 123ravensdownconz
Lets expect more together Give us your feedback on this website so we can improve
Connect with us facebookcomRavensdown linkedincomcompanyravensdown twittercomRavensdownNZ ravensdownconzintegratedreporting
insightcreativeconz
RA
V026
EXPECT MORE TO COME gt
ravensdownconz
Leading usforward
1 2 3 4 5
John runs a 22000 stock unit sheep and beef breeding and finishing operation has been on the Board since 2004 and has been Chair since February 2014 As well as running a legal practice in Marton John spent many years as a director of RACE Incorporated and of a number of farming and agricultural companies in NZ and overseas
John Henderson LLB Chair
1
Scott owns and runs a large hill country sheep and beef station at Ohura in the Central North Island and has been on the Board since 2006 Scott is a member of the NZ Institute of Directors and holds a certificate in company direction He has completed a number of governance courses and continues to prioritise professional development
Scott Gower2
TH
E B
OA
RD
44 Board and Leadership Ravensdown Stakeholder Review 2018
Board and Leadership
6 7 8 9 10
Jason is CFO of NZ Steel and a Fellow of Chartered Accountants Australia and New Zealand and has been on the Board since 2014 He is currently Chairman of TNX Limited and former Chair of the Audit Committees for Taranaki Investments Management Limited and LIC He was the former CFO of large listed and unlisted companies such as EROAD Auckland Airport PGG Wrightsons and Fonterra Ingredients
Jason Dale B Com FCA
10
Stuart farms 330ha west of Christchurch growing arable crops seed potatoes and finishing lambs and has been on the Board since 2006 and Deputy Chair since 2014 Stuart is a Nuffield Scholar and has had a number of governance roles in the industry good sector as well as not-for-profit organisations
Stuart Wright B Ag Com Deputy Chair
9
Tony runs the family dairy farming business and has been on the Board since 2004 Tony has been involved in governance at a local and national level particularly in the dairy sector for 20-plus years He was a director of the NZ Dairy Board and Kiwi Dairy Co-op before the formation of Fonterra
Tony is a Nuffield Scholar and a Chartered Fellow of the IoD
Tony Reilly B Ag Com
3
Bruce farms an 8000 stock unit cattle and sheep farm north of Napier and has been on the Board since 2015 Bruce holds a wide range of governance positions particularly in the science and environmental areas He previously spent six years on the Federated Farmers Board and was National President from 2011 to 2014
Bruce WillsB Ag Com
4
Through the companies Alpine Fresh Ltd and ViBERi NZ Ltd Tony grows for the arable vegetable and berryfruit sectors over 700 ha He has been on the Board since 2006
Currently Tony is a director of several local companies is the Chair of NZGAP and Vice-President of Horticulture NZ
Tony Howey B Ag Com
5
Kate owns a 245ha dairy farm in Dargaville and has been on the Board since 2014 Kate is also Chair of Delta Produce Co-operative Ltd and is a ministerial-appointed Council member of the Open Polytechnic of New Zealand
Kate is a Member of the IoD and has done the Company Directors Certificate as well as the Fonterra Governance Development Programme
Kate Alexander Dip Ag bus Mgmt
6
Glen is an Auckland-based entrepreneur who has been on the Board since 2007 Glen was a founding director of the Warehouse Group and was a board member there for 11 years He currently has directorships of 20 private companies across agriculture property retail and tourism sectors Glens agricultural investments include dairy beef avocado kiwifruit mushroom forestry and aquaculture
Glen Inger7
Peter owns a 190ha dairy farm located at Northope and has farming interests in Lochiel and Lorneville and has been on the Board since 2013 Peter is an Agribusiness Regional Manager for a prominent bank and has been through the Fonterra Governance Development Programme
Peter MoynihanB Ag Sc
8
45Board and Leadership Ravensdown Stakeholder Review 2018
Actions louder than words
As a leadership team we see our role as maintaining a positive culture at Ravensdown while ensuring the organisation remains agile as it faces multiple opportunities and challenges
Knowing that continual consensus rarely leads to good decision-making we hold each other to account and exchange ideas freely and honestly
Because wersquore often challenging the traditional way of doing things we will debate and offer alternative points of view
Greg CampbellChief Executive Officer
Bryan InchGeneral Manager Customer Relationships
Sean ConnollyChief Financial Officer
Mark McAtamneyChief Information Officer
LEA
DE
RSH
IP T
EA
M
46 Board and Leadership Ravensdown Stakeholder Review 2018
We seek alternative perspectives from outside the team and listen to all employees within the company throughout the year
We are here to deliver on strategic goals agreed with the Board This involves looking ahead and keeping an eye on the detail of the day-to-day
The safety and wellbeing of our team is paramount and we continue to ensure each and every employee shares this belief so they can act on it
Stephen EspositoGeneral Manager Operations
Mike WhittyGeneral Manager Supply Chain
Mike Manning General Manager Innovation and Strategy
Katrina Benedetti ForastieriGeneral Manager Culture and People
47Board and Leadership Ravensdown Stakeholder Review 2018
KE
Y
Ravensdown-owned storesRavensdown consignment storesRavensdown manufacturing Aerowork
Ravensdown aglime quarriesLime processing plantDOING MORE
Our team members are proud to be part of the community and are doing their bit for many worthy causes throughout the country
Dargaville
Pukekohe
Morrinsville
Te Awamutu
Okato
Kakaramea
Feilding
HimitangiRongotea
Masterton
Manunui
Kerepehi
Te Puke
Tirau
Supreme
Taupo
Pio Pio Broadlands
Gisborne
Wairoa
Raetihi
New Plymouth
Stratford
AuroaWaverley
TaihapeWhanganui
Rata
Severn StreetNapier Works
Waipukurau
Dannevirke
MangatainokaKoputaroa
MataGreenleaf
Te Pahu
Western Bays
Te Teko
Featherston
Taumaranui
Waharoa
Normanby
TakakaNgarua
Marlborough
NelsonBlenheim
Culverden CheviotHokitika
Stillwater
MethvenRakaia
Fairlie
Seadown
GeraldineHinds
AshburtonSouthbridge
DunsandelLeeston
Christchurch Works
White RockAmberley
Mayfield
Darfield
Rangiora
Kurow Waimate
Cromwell RanfurlyOturehua
Waikouaiti
DiptonNightcapsOtautau
Isla Bank
BluffTitiroa
Woodlands EdendaleAB Lime
WintonMcNab
Clinton
Balfour
Mossburn
Heriot
Outram
LawrenceClydevale
MiltonBalclutha
Dunedin WorksLumsden
Te Kuiti
North Oamaru
Enabling smarter farming throughout New Zealand
Registered office292 Main South Road Hornby Christchurch 8042 NZ0800 100 123ravensdownconz
Lets expect more together Give us your feedback on this website so we can improve
Connect with us facebookcomRavensdown linkedincomcompanyravensdown twittercomRavensdownNZ ravensdownconzintegratedreporting
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RA
V026
EXPECT MORE TO COME gt
ravensdownconz
6 7 8 9 10
Jason is CFO of NZ Steel and a Fellow of Chartered Accountants Australia and New Zealand and has been on the Board since 2014 He is currently Chairman of TNX Limited and former Chair of the Audit Committees for Taranaki Investments Management Limited and LIC He was the former CFO of large listed and unlisted companies such as EROAD Auckland Airport PGG Wrightsons and Fonterra Ingredients
Jason Dale B Com FCA
10
Stuart farms 330ha west of Christchurch growing arable crops seed potatoes and finishing lambs and has been on the Board since 2006 and Deputy Chair since 2014 Stuart is a Nuffield Scholar and has had a number of governance roles in the industry good sector as well as not-for-profit organisations
Stuart Wright B Ag Com Deputy Chair
9
Tony runs the family dairy farming business and has been on the Board since 2004 Tony has been involved in governance at a local and national level particularly in the dairy sector for 20-plus years He was a director of the NZ Dairy Board and Kiwi Dairy Co-op before the formation of Fonterra
Tony is a Nuffield Scholar and a Chartered Fellow of the IoD
Tony Reilly B Ag Com
3
Bruce farms an 8000 stock unit cattle and sheep farm north of Napier and has been on the Board since 2015 Bruce holds a wide range of governance positions particularly in the science and environmental areas He previously spent six years on the Federated Farmers Board and was National President from 2011 to 2014
Bruce WillsB Ag Com
4
Through the companies Alpine Fresh Ltd and ViBERi NZ Ltd Tony grows for the arable vegetable and berryfruit sectors over 700 ha He has been on the Board since 2006
Currently Tony is a director of several local companies is the Chair of NZGAP and Vice-President of Horticulture NZ
Tony Howey B Ag Com
5
Kate owns a 245ha dairy farm in Dargaville and has been on the Board since 2014 Kate is also Chair of Delta Produce Co-operative Ltd and is a ministerial-appointed Council member of the Open Polytechnic of New Zealand
Kate is a Member of the IoD and has done the Company Directors Certificate as well as the Fonterra Governance Development Programme
Kate Alexander Dip Ag bus Mgmt
6
Glen is an Auckland-based entrepreneur who has been on the Board since 2007 Glen was a founding director of the Warehouse Group and was a board member there for 11 years He currently has directorships of 20 private companies across agriculture property retail and tourism sectors Glens agricultural investments include dairy beef avocado kiwifruit mushroom forestry and aquaculture
Glen Inger7
Peter owns a 190ha dairy farm located at Northope and has farming interests in Lochiel and Lorneville and has been on the Board since 2013 Peter is an Agribusiness Regional Manager for a prominent bank and has been through the Fonterra Governance Development Programme
Peter MoynihanB Ag Sc
8
45Board and Leadership Ravensdown Stakeholder Review 2018
Actions louder than words
As a leadership team we see our role as maintaining a positive culture at Ravensdown while ensuring the organisation remains agile as it faces multiple opportunities and challenges
Knowing that continual consensus rarely leads to good decision-making we hold each other to account and exchange ideas freely and honestly
Because wersquore often challenging the traditional way of doing things we will debate and offer alternative points of view
Greg CampbellChief Executive Officer
Bryan InchGeneral Manager Customer Relationships
Sean ConnollyChief Financial Officer
Mark McAtamneyChief Information Officer
LEA
DE
RSH
IP T
EA
M
46 Board and Leadership Ravensdown Stakeholder Review 2018
We seek alternative perspectives from outside the team and listen to all employees within the company throughout the year
We are here to deliver on strategic goals agreed with the Board This involves looking ahead and keeping an eye on the detail of the day-to-day
The safety and wellbeing of our team is paramount and we continue to ensure each and every employee shares this belief so they can act on it
Stephen EspositoGeneral Manager Operations
Mike WhittyGeneral Manager Supply Chain
Mike Manning General Manager Innovation and Strategy
Katrina Benedetti ForastieriGeneral Manager Culture and People
47Board and Leadership Ravensdown Stakeholder Review 2018
KE
Y
Ravensdown-owned storesRavensdown consignment storesRavensdown manufacturing Aerowork
Ravensdown aglime quarriesLime processing plantDOING MORE
Our team members are proud to be part of the community and are doing their bit for many worthy causes throughout the country
Dargaville
Pukekohe
Morrinsville
Te Awamutu
Okato
Kakaramea
Feilding
HimitangiRongotea
Masterton
Manunui
Kerepehi
Te Puke
Tirau
Supreme
Taupo
Pio Pio Broadlands
Gisborne
Wairoa
Raetihi
New Plymouth
Stratford
AuroaWaverley
TaihapeWhanganui
Rata
Severn StreetNapier Works
Waipukurau
Dannevirke
MangatainokaKoputaroa
MataGreenleaf
Te Pahu
Western Bays
Te Teko
Featherston
Taumaranui
Waharoa
Normanby
TakakaNgarua
Marlborough
NelsonBlenheim
Culverden CheviotHokitika
Stillwater
MethvenRakaia
Fairlie
Seadown
GeraldineHinds
AshburtonSouthbridge
DunsandelLeeston
Christchurch Works
White RockAmberley
Mayfield
Darfield
Rangiora
Kurow Waimate
Cromwell RanfurlyOturehua
Waikouaiti
DiptonNightcapsOtautau
Isla Bank
BluffTitiroa
Woodlands EdendaleAB Lime
WintonMcNab
Clinton
Balfour
Mossburn
Heriot
Outram
LawrenceClydevale
MiltonBalclutha
Dunedin WorksLumsden
Te Kuiti
North Oamaru
Enabling smarter farming throughout New Zealand
Registered office292 Main South Road Hornby Christchurch 8042 NZ0800 100 123ravensdownconz
Lets expect more together Give us your feedback on this website so we can improve
Connect with us facebookcomRavensdown linkedincomcompanyravensdown twittercomRavensdownNZ ravensdownconzintegratedreporting
insightcreativeconz
RA
V026
EXPECT MORE TO COME gt
ravensdownconz
Actions louder than words
As a leadership team we see our role as maintaining a positive culture at Ravensdown while ensuring the organisation remains agile as it faces multiple opportunities and challenges
Knowing that continual consensus rarely leads to good decision-making we hold each other to account and exchange ideas freely and honestly
Because wersquore often challenging the traditional way of doing things we will debate and offer alternative points of view
Greg CampbellChief Executive Officer
Bryan InchGeneral Manager Customer Relationships
Sean ConnollyChief Financial Officer
Mark McAtamneyChief Information Officer
LEA
DE
RSH
IP T
EA
M
46 Board and Leadership Ravensdown Stakeholder Review 2018
We seek alternative perspectives from outside the team and listen to all employees within the company throughout the year
We are here to deliver on strategic goals agreed with the Board This involves looking ahead and keeping an eye on the detail of the day-to-day
The safety and wellbeing of our team is paramount and we continue to ensure each and every employee shares this belief so they can act on it
Stephen EspositoGeneral Manager Operations
Mike WhittyGeneral Manager Supply Chain
Mike Manning General Manager Innovation and Strategy
Katrina Benedetti ForastieriGeneral Manager Culture and People
47Board and Leadership Ravensdown Stakeholder Review 2018
KE
Y
Ravensdown-owned storesRavensdown consignment storesRavensdown manufacturing Aerowork
Ravensdown aglime quarriesLime processing plantDOING MORE
Our team members are proud to be part of the community and are doing their bit for many worthy causes throughout the country
Dargaville
Pukekohe
Morrinsville
Te Awamutu
Okato
Kakaramea
Feilding
HimitangiRongotea
Masterton
Manunui
Kerepehi
Te Puke
Tirau
Supreme
Taupo
Pio Pio Broadlands
Gisborne
Wairoa
Raetihi
New Plymouth
Stratford
AuroaWaverley
TaihapeWhanganui
Rata
Severn StreetNapier Works
Waipukurau
Dannevirke
MangatainokaKoputaroa
MataGreenleaf
Te Pahu
Western Bays
Te Teko
Featherston
Taumaranui
Waharoa
Normanby
TakakaNgarua
Marlborough
NelsonBlenheim
Culverden CheviotHokitika
Stillwater
MethvenRakaia
Fairlie
Seadown
GeraldineHinds
AshburtonSouthbridge
DunsandelLeeston
Christchurch Works
White RockAmberley
Mayfield
Darfield
Rangiora
Kurow Waimate
Cromwell RanfurlyOturehua
Waikouaiti
DiptonNightcapsOtautau
Isla Bank
BluffTitiroa
Woodlands EdendaleAB Lime
WintonMcNab
Clinton
Balfour
Mossburn
Heriot
Outram
LawrenceClydevale
MiltonBalclutha
Dunedin WorksLumsden
Te Kuiti
North Oamaru
Enabling smarter farming throughout New Zealand
Registered office292 Main South Road Hornby Christchurch 8042 NZ0800 100 123ravensdownconz
Lets expect more together Give us your feedback on this website so we can improve
Connect with us facebookcomRavensdown linkedincomcompanyravensdown twittercomRavensdownNZ ravensdownconzintegratedreporting
insightcreativeconz
RA
V026
EXPECT MORE TO COME gt
ravensdownconz
We seek alternative perspectives from outside the team and listen to all employees within the company throughout the year
We are here to deliver on strategic goals agreed with the Board This involves looking ahead and keeping an eye on the detail of the day-to-day
The safety and wellbeing of our team is paramount and we continue to ensure each and every employee shares this belief so they can act on it
Stephen EspositoGeneral Manager Operations
Mike WhittyGeneral Manager Supply Chain
Mike Manning General Manager Innovation and Strategy
Katrina Benedetti ForastieriGeneral Manager Culture and People
47Board and Leadership Ravensdown Stakeholder Review 2018
KE
Y
Ravensdown-owned storesRavensdown consignment storesRavensdown manufacturing Aerowork
Ravensdown aglime quarriesLime processing plantDOING MORE
Our team members are proud to be part of the community and are doing their bit for many worthy causes throughout the country
Dargaville
Pukekohe
Morrinsville
Te Awamutu
Okato
Kakaramea
Feilding
HimitangiRongotea
Masterton
Manunui
Kerepehi
Te Puke
Tirau
Supreme
Taupo
Pio Pio Broadlands
Gisborne
Wairoa
Raetihi
New Plymouth
Stratford
AuroaWaverley
TaihapeWhanganui
Rata
Severn StreetNapier Works
Waipukurau
Dannevirke
MangatainokaKoputaroa
MataGreenleaf
Te Pahu
Western Bays
Te Teko
Featherston
Taumaranui
Waharoa
Normanby
TakakaNgarua
Marlborough
NelsonBlenheim
Culverden CheviotHokitika
Stillwater
MethvenRakaia
Fairlie
Seadown
GeraldineHinds
AshburtonSouthbridge
DunsandelLeeston
Christchurch Works
White RockAmberley
Mayfield
Darfield
Rangiora
Kurow Waimate
Cromwell RanfurlyOturehua
Waikouaiti
DiptonNightcapsOtautau
Isla Bank
BluffTitiroa
Woodlands EdendaleAB Lime
WintonMcNab
Clinton
Balfour
Mossburn
Heriot
Outram
LawrenceClydevale
MiltonBalclutha
Dunedin WorksLumsden
Te Kuiti
North Oamaru
Enabling smarter farming throughout New Zealand
Registered office292 Main South Road Hornby Christchurch 8042 NZ0800 100 123ravensdownconz
Lets expect more together Give us your feedback on this website so we can improve
Connect with us facebookcomRavensdown linkedincomcompanyravensdown twittercomRavensdownNZ ravensdownconzintegratedreporting
insightcreativeconz
RA
V026
EXPECT MORE TO COME gt
ravensdownconz
KE
Y
Ravensdown-owned storesRavensdown consignment storesRavensdown manufacturing Aerowork
Ravensdown aglime quarriesLime processing plantDOING MORE
Our team members are proud to be part of the community and are doing their bit for many worthy causes throughout the country
Dargaville
Pukekohe
Morrinsville
Te Awamutu
Okato
Kakaramea
Feilding
HimitangiRongotea
Masterton
Manunui
Kerepehi
Te Puke
Tirau
Supreme
Taupo
Pio Pio Broadlands
Gisborne
Wairoa
Raetihi
New Plymouth
Stratford
AuroaWaverley
TaihapeWhanganui
Rata
Severn StreetNapier Works
Waipukurau
Dannevirke
MangatainokaKoputaroa
MataGreenleaf
Te Pahu
Western Bays
Te Teko
Featherston
Taumaranui
Waharoa
Normanby
TakakaNgarua
Marlborough
NelsonBlenheim
Culverden CheviotHokitika
Stillwater
MethvenRakaia
Fairlie
Seadown
GeraldineHinds
AshburtonSouthbridge
DunsandelLeeston
Christchurch Works
White RockAmberley
Mayfield
Darfield
Rangiora
Kurow Waimate
Cromwell RanfurlyOturehua
Waikouaiti
DiptonNightcapsOtautau
Isla Bank
BluffTitiroa
Woodlands EdendaleAB Lime
WintonMcNab
Clinton
Balfour
Mossburn
Heriot
Outram
LawrenceClydevale
MiltonBalclutha
Dunedin WorksLumsden
Te Kuiti
North Oamaru
Enabling smarter farming throughout New Zealand
Registered office292 Main South Road Hornby Christchurch 8042 NZ0800 100 123ravensdownconz
Lets expect more together Give us your feedback on this website so we can improve
Connect with us facebookcomRavensdown linkedincomcompanyravensdown twittercomRavensdownNZ ravensdownconzintegratedreporting
insightcreativeconz
RA
V026
EXPECT MORE TO COME gt
ravensdownconz
Registered office292 Main South Road Hornby Christchurch 8042 NZ0800 100 123ravensdownconz
Lets expect more together Give us your feedback on this website so we can improve
Connect with us facebookcomRavensdown linkedincomcompanyravensdown twittercomRavensdownNZ ravensdownconzintegratedreporting
insightcreativeconz
RA
V026
EXPECT MORE TO COME gt
ravensdownconz
ravensdownconz