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March 2015

Expo 2015 Milano Japan Pavilion

Countdown to Expo 2015 MilanoJapan Pavilion exhibit details, restaurant menu offerings and uniforms announced

Hello Kitty appointed as Special Ambassador

Expo 2015 Milano, which will be held in Italy for 184 days from May 1 through October 31, 2015, is now less

than two months away.

We are pleased to announce the exhibit details of the Japan Pavilion, details of Japan Day, the local

governments and organizations that will participate in the Event Plaza, restaurant menu offerings and attendant

uniforms.

* The Japan Pavilion official website: www.expo2015.jp/en/

<Press releases>

■Exhibition of the Japan Pavilion

■Japan Day

■Event Plaza

■Restaurants

■Uniforms

■Hello Kitty appointed as Special Ambassador

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■Exhibition of the Japan Pavilion

～A Journey of “Harmonious Diversity”～Under the theme of “Harmonious Diversity,” we aspire to convey feelings of appreciation—cherishingnature and remembering the many people involved in providing food. We will deliver this message byproviding visitors with the experience of a faraway journey of food, extending from production areas tothe dining table.

【Exhibit message】Japan's agriculture, which coexists with nature, cherishing all forms of life. Japan's nutritionally balanced diet,

as represented by the traditional menu of "one soup, three dishes" that is rich with diverse fermented foods and

plant proteins. Japan's cherished food culture, produced and nurtured by tradition and innovation. Building

upon the spirit of mutual respect and appreciation of coexisting diversity, we will creatively address global

issues to pioneer a bright future.

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【Exhibit format】PROLOGUE The world of aioi, where people and nature coexist

The front video screen will narrate the aioi (two tree trunks growingfrom one root) of people and nature. Paintings and calligraphic workswill express the country of Japan blessed by rain and thedestruction/regeneration of the environment as caused by humans.Lights and shadows, life and death… the various phenomena thatseem to conflict yet cannot exist without the other shall be sculptedinto Japanese language. The walls on the left and right will resemble aseries of Ukiyoe prints, a Japanese cultural asset that is familiar inEurope. These will render the story “The Life of Rain,” tracing theabundant water that nurtures Japan’s soil over the course of four

seasons. The entrance will be like a picture scroll to represent the country of Japan where people and nature live handin hand. At the same time, it will serve to bring visitors into the world of the Japan Pavilion.

Scene I HARMONY●Japan's food production centers that are respectful of nature and cultivate a rich variety of bountiesDeveloped amid steep land and a climate of abundant rain and humidity, Japan's paddies retain and cover the landsurface with water, creating native soil that preserves rich vegetation and biodiversity. This not only providesbounties of food for people, it also serves to control nature that sometimes brings harm such as floods and droughts.We will introduce this type of scheme as part of Japan's agriculture, forestry, and fishing industry that coexists withnature, using the symbol of storks, which cannot make a habitat unless a rich ecosystem is maintained.

Amagical space that combines the endless reflection of half-mirrors installed on the walls with video systems.The latest projection mapping technology will render Japan’s rural scenery of the four seasons.

Zone 01Image CG + text message

Zone 02A journey of Japan’s production regions, guided by a stork.The exhibition experience will be interactive in a space surrounded by video.

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Scene II CORRIDOR●A long, narrow corridor of hospitality, evocative of the stone pavement in a Japanese-style gardenThe seasons will be depicted in the corridor with sound and smell to introduce the scenery and festivals of the fourseasons that can be seen around Japan.

Elements such as hanging scrolls with pressed flower art and aromas willcreate the aura of the seasons, while eight show windows with videosystems will be placed on the wall.Amid this, we will introduce rural scenery, creatures and festivals of thefour seasons. Speakers will emit sounds reminiscent of each of the seasons.

Scene II DIVERSITY●The diversity and additional development of Japan's agriculture, food, and food cultureThere is a great variety of agriculture in the world, with diverse food to match. Similarly in Japan, unique agriculture,food and food cultures have been cultivated in the various regions according to weather and climate, with additionaldevelopments based on learning from the world. In this zone, visitors will fully realize the diversity of Japan and theworld by taking in an overview of more than 1000 content items related to agriculture, food and food culture.

The "Diversity Waterfall" will pour diverse content extending fromproduction areas to the dining table to provide an interactiveexperience. When content floating in the waterfall basin is touched,related information will display.

As visitors enter the room, they will launch the Japan Pavilion application on their smartphones installed in advance.Set properly, their areas will light up in blue. When a visitor touches an image that interests her, the image will moveto a position in front of her and load onto her smartphone. Images acquired in this exhibit area will be accumulatedand can be seen along with other content on the archives page when the app is accessed after leaving the pavilion.

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Scene II LEGACY●Traditional wisdom and techniques that link to the future. Japanese cuisine is food of the future.One soup, three dishes; fermentation and sun-drying; soup stock and umami; seasoning in the mouth; varied foodculture according to region and season. We will appeal that the rich wisdom and techniques deeply ingrained inJapanese food since ancient times can become universal values and serve as food of the future, contributing to ahealthy diet for people around the globe.

A showcase packed with the traditional wisdom and techniquesapplied to Japanese food. The Japanese diet with its excellentnutritional balance, exemplified by the classic "one soup, threedishes" menu, will also be shown with graphics.

Message WallAn introduction to the future potential ofJapanese food, as well as Japan’sclimate and farming business

Food ShowcaseA fun, lively display of anastounding volume of exhibitsranging from food ingredients,processed food, and cuisine.

Dietary Education WallAn introduction to dietary educationinitiatives that will link to the future.

One Soup, Three Dishes WallA graphic, lucid exhibit of the basic mealconfiguration of one soup, three dishes, alongwith the techniques and soul of cooking.

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Scene III INNOVATION●Japan's creative solutions that uniquely address global issuesWe will introduce Japan's approach of mutual recognition and respect for the world's variety of food production anddiets while executing richly unique initiatives. Of this, we will share issues of global scale such as agriculture/foodstandardization, uneven food supply distribution, and nutritional imbalance. As steps to resolve these, we willpropose the establishment of cooperative associations based in the agriculture, forestry and fisheries industry andlocal communities to improve lifestyles; the traditional Japanese diet with excellent nutritional balance; andsustainable agricultural production initiatives that coexist with nature. We will also introduce internationalcontributions of food and food production assistance that cross borders and advanced technology such as science andengineering that extend beyond the boundaries of disciplines

This future lab space will visualize the various issues faced by the globe today and introduce Japan’s newesttechnology developments and international initiatives to help resolve these. At the Future Globe Stage at the front,characters such as Morizo & Kiccoro, a stork, and a robot will appear to introduce Japan’s solutions to the variousglobal issues, interweaving a story that will resonate with the emotions.●Interactive GlobeInteractive Globes will introduce global-scale food issues and Japan’s solutions in response, using large data imagesand photos.

Populationexplosion and foodcrisis

1) Use of paddies that support the abundance of life2) A soybean diet to save the world from the food crisis3) Visualization of soil microbes to revive the earth’s soil4) Closed-cycle farmed tuna/eels

Food imbalance(obesity/malnutrition)Loss of traditional foodFood loss/waste

Climate change: acrisis faced by theworld’s agriculture

Uneven food supplydistribution

Globe 1

1) Rice genome: Developing varieties to adapt to climate changes2) Precision agriculture: an agricultural revolution from informationtechnology3) Satoyama/satoumi: nature created by people4) Artificial photosynthesis: a dream technology

Globe 3

Globe 2

Globe 4

Issue

Issue

Issue

Issue

1) Umami, to contribute to the health of people around the world2) Protecting traditional diets by using sustainable resources3) Use of Euglena for food/energy and more4) Advanced preservation technologies to reduce foodwaste

1) Co-ops to support family agriculture and small-scale farmers2) Support of agriculture in Africa/Asia3) International aid through school meal support4) Urban agriculture to enhance food security

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Scene IV COOL JAPAN DESIGN GALLERY●The captivating cool Japan produced by tradition and innovationIngredients of the four seasons and tableware according to cuisine play important roles in Japan's food culture. Theshapes and designs of Japanese tableware, as well as the traditional techniques to create them, have been passeddown through generations and are used every day as traditional crafts. This exhibition zone that also serves as agallery space extending from the space to the tableware. Here, up-and-coming artisans of traditional craftsthroughout Japan inherit and evolve traditional techniques to create various tableware that shall be communicated tothe world as “Cool Japan Design.”

Stylish “Cool Japan Dining” cultivated bytradition and innovation. This area introduces thediverse reach of Japanese food culture developedthrough the coexistence of artisan techniques andcutting-edge design.

Scene IV FOYER - JAPAN SHOW CASE●Captivating “Cool Japan” content

This zone is the lobby area for the Live Performance Theater. In addition to theater guidance, the Japan Show Casewill show videos introducing the charms of Japan, such as anime, fashion and other new lifestyle information,tourism resources throughout Japan, and traditional culture.We will also introduce the latest technology tapped at the Japan Pavilion, as well as the newest agriculture and foodtechnologies.

Theater guidance footage Cool Japan

Visit Japan Traditional crafts

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Scene V LIVE PERFORMANCE THEATER●The sentiments and bonds between people that start from the dining table. Japanese food is a globalfood that connects to the world.The words itadakimasu and gochisosama express gratitude toward all people involved in food as well as toward thebounties of nature. Sharing these words deepens family bonds, cultivates friendships and expands the circle ofcommunication. With shows that create a sense of unity by actively engaging the audience, visitors will experiencehow Japanese food can be global, connecting people around the world with smiles.

The restaurant-style theater wraps up the Japan Pavilion. Visitors watch shows from dining table-like seats. Thisarena theater-style emphasizes that this is a dining space with a sense of solidarity, in contrast with the conventionaltheater space where the audience faces front. Dining table-style audience seats are arranged in an arc surrounding thecenter stage, where cast members will perform according to the program. These will bring a sense of unity throughinteraction via media tables surrounded by the audience, cast performances and large-screen video spatialpresentations. This will be a dynamic entertainment theater that actively engages the audience so that people fromaround the world can share sentiments, joy and smiles.

Amedia table with multiple video displaysEach visitor can enjoy the interaction.

Spring presentation image.The show progresses according to the four seasons.

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【Producer of Expo 2015 Milano Japan Pavilion Exhibit】

■ Jun Naito, Manager of Events, Space & Visual Design Division, DentsuJun Naito has produced many pavilions at international expositions. He was generalproducer of the Toyota Group Pavilion at the 2005 World Exposition in Aichi, Japan,and his achievements also include large-scale events, showrooms, storedevelopment and urban development. He has an extensive creator and productionnetwork in various fields such as space, visual, graphics and products.

Comments from the Exhibit ProducerMilan is a revered place for food and an international city that continues to captivatethe world in the field of design and art. Japan's top and internationally successfulcreators have stepped forward to assist us with the Japan Pavilion exhibit at theexpo that will take place in Milan, and the exhibit operator will be a consortiumcomprising Japan's display leaders Nomura and Tanseisha. As representatives ofJapan, our formidable team will work together to provide a fantastic and inspiringexperience to Japan Pavilion visitors.

【Creators participating in Expo 2015 Milano Japan Pavilion Exhibit】

■ Sisyu／PROLOGUECalligrapher and artist. Her work has sublimated Japan's traditional calligraphy topainting, media art and sculpture forms, promoting Japan to the world. She isinternationally acclaimed and represented Japan for the Societe Nationale desBeaux-Arts Annual Salon Exhibition 2014 at the Louvre Museum Carrousel DuLouvre. She won the gold medal among all works, as well as the jury gold prizedecided by judges from museums representative of France. She successfully relayedto the world that calligraphy and Japanese culture are art. She is a member of theAgency for Cultural Affairs’ committee for reviewing cultural events in preparationfor 2020 and also a supporter of the Japan Pavilion at Expo 2015 Milano.

■Toshiyuki Inoko／Scene I HARMONY、Scene II DIVERSITYUpon graduating the Department of Mathematics, Engineering and InformationPhysics within the Faculty of Engineering at the University of Tokyo in 2001,Toshiyuki Inoko founded teamLab and serves as its CEO. teamLab is a group ofultra-technologists, comprising specialists such as programmers, engineers,mathematicians, architects, CG animators, website designers, graphic designers,artists and editors. In 2014, the group held the solo exhibition "teamLab: UltraSubjective Space" at Pace Gallery in New York. They also exhibited at shows suchas "Art Basel - Hong Kong" and Singapore Biennale 2013. Since the end ofNovember 2014, "teamLab Shake! Art Exhibition and Learn and Play! teamLabFuture Park" has been open in Tokyo where visitors can experience all of their pastartwork and attractions harnessing the latest digital technologies (until May 10,2015).

Shinichi Takemura／Scene III INNOVATION

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Shinichi Takemura is a professor at Kyoto University of Art and Design anddirector of the Earth Literacy Program. He has planned and produced worksincluding "Tangible Earth" (2005, winner of Good Design Award Gold Prize andPrime Minister's Prize for Excellence at the Kids Design Award 2013), "CandleNight for a Million People", the "Water" exhibition, and "The Art of Rice" (atRoppongi 21_21 Design Site). He also organizes the "Tangible Earth Museum" atMarunouchi in Tokyo. After the Great East Japan Earthquake, Shinichi Takemurawas appointed as an expert member of the government's "Reconstruction DesignCouncil". He was also chosen as concept design director by the UNISDR for its2013 Global Assessment Report. His published titles include Chikyu no Mesen("The Perspective of the Earth"), Uchuju ("World Tree") and Chikyu wo Kiku("Listening to the Earth," a conversation with Ryuichi Sakamoto). Uchuju has beenreprinted in high school Japanese textbooks.

Ryoji Shimizu／Scene III INNOVATIONRyoji Shimizu is a creative director and commercial director. Since joining RobotCommunications in 1991, he has directed many visual works, mainly TVcommercials. Key achievements include being chosen as finalist of the ACCAwards for the "Kirin Beer Tanrei Green Label, Meadow Race" commercial and aswinner at the Dentsu Advertising Awards in 2011 for a Seven-Eleven Japancorporate TV commercial. His key works other than commercials include theconcept design for the exhibit video "What If the Moon Didn't Exist" in theMitsubishi Pavilion at the 2005 World Exposition in Aichi, Japan; overall directionof visuals in the Toyota booth at the Tokyo Motor Show 2011; and overall directionof visuals on the main screen of Toshiba Science Museum in 2014.

■Oki Sato／Scene IV COOL JAPAN DESIGN GALLERYChief Designer of design house nendo. Born in 1977 in Canada. He founded nendoin 2002 after graduating the Faculty of Science and Engineering at WasedaUniversity in Tokyo with an MA in Architecture. He is a top Japanese designer inmany fields, including interior architecture, products, graphics and exhibitions. Hisvast international clientele includes Hermes, Louis Vuitton and Baccarat, and he hasparticipated in Milano Salone since 2003. Sato has won many international designawards such as from Wallpaper* magazine, and many of his works are housed bymajor museums around the world, including MoMA in the US and the Victoria andAlbert Museum in the UK.

■Seiichi Saito／Scene V LIVE PERFORMANCE THEATERSeiichi Saito is Principal of rhizomatiks and part-time instructor at the Departmentof Architecture in the Faculty of Science and Technology at Tokyo University ofScience. He studied architectural design at Columbia University (MS.AAD) andlaunched his career in NY from 2000. He moved on to become a freelance creativedirector before founding rhizomatiks in 2006. Building upon his logical thinkingcultivated through architecture, he continues to create many three-dimensional andinteractive works in the commercial art field. Mr. Saito won many advertisingawards in Japan and abroad from 2009 through 2014. He has also served as a jurymember of Digital Design for D&AD in 2013 and of Branded Content andEntertainment for the Cannes Lions awards in 2014.

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■Japan Day

During the expo, each participating country will have a National Day to honor their participation. Japan Daywill be on Saturday, July 11, 2015. Several official ceremonies and events will be held at the venue on this day.The culture performance will be the largest-scale indoor event. This will be organized by the Global Industrialand Social Progress Research Institute, which is an organization that succeeds the basic philosophy of the Expo2005 Aichi and is providing special assistance to the Japan Pavilion, with the Japan Pavilion as joint organizer.In the decade since Expo 2005 Aichi came to an end, its philosophy of “Nature’s Wisdom” has been steadilypassed on. With a focus on this heritage, we will harness cultural interaction to deliver the message of how richnature and life forms are relevant to cultivating food and life at the Milano Expo, which addresses global foodissues and solutions.

<Culture Performance outline>●Name: “Japan Day Culture Performance” (tentative)

●Organizer: Global Industrial and Social Progress Research Institute (GISPRI) http://www.gispri.or.jp/menu.html

●Co-Organizer: Milano Expo Japan Pavilion

●Date: Saturday, July 11, 2015

●Time: Doors open 4:30 pm, starts 5:30 pm, ends 6:30 pm (all tentative)

●Place: Auditorium of Milano Expo (capacity: approx. 1,200)

<Culture Performance acts>■Kyary Pamyu PamyuSinger-model whose full name is Caroline Charonplop Kyary Pamyu Pamyu.Right after graduating from high school in 2011, Kyary Pamyu Pamyu madeher major label debut with “Moshi Moshi Harajuku” (Hello, Harajuku).Kyary's first full-length album "Pamyu Pamyu Revolution" (released in 2012)debuted at No.1 on Japan’s Oricon Daily Chart as well as other dance chartsworldwide. Her subsequent tours and albums have also seen great success inboth Japan and abroad. An icon of the Harajuku district in Tokyo, Kyarycontinues to fascinate her fans with her uninhibited form of expressioncombined with her doll-like looks. She is also an official supporter of theJapan Pavilion at Expo 2015 Milano.

■Kazufusa Hosho, 20th headmaster of the Hosho School of NohBorn in 1986 as the eldest son of the 19th generation headmaster FusateruHosho. He studied under his grandfather, the 18th generation headmasterFusao Hosho and his father Fusateru Hosho. He first stepped on stage in 1991in a child role for “Saiobo (The Queen Mother of the West).” In 1995, he wasa lead actor for the first time in “Iwafune (Sacred Stone Boat)” and alsoperformed in titles including “Sagi (The White Heron)” “Shakkyo (StoneBridge),” “Dojoji (Dojo Temple),” “Okina (The Old Man),” and “Midare(Disorder).” In 2008, he assumed the role of 20th headmaster of the HoshoSchool of Noh. He is also part-time instructor at the Tokyo University of the

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Arts and director at the Public Interest Incorporated Association Hosho Kai.He is a chairperson of the “Wa no Kai” noh troupe.Nohgaku Planning/NPO Sense: www.sense-nohgaku.com

■SisyuCalligrapher and artist. Her work has sublimated Japan's traditional calligraphyto painting, media art, and sculpture forms, promoting Japan to the world. Sheis internationally acclaimed and represented Japan for the Societe Nationaledes Beaux-Arts Annual Salon Exhibition 2014 at the Louvre MuseumCarrousel Du Louvre. She won the gold medal among all works, as well as thejury gold prize decided by judges from museums representative of France. Shesuccessfully relayed to the world that calligraphy and Japanese culture are art.She is a member of the Agency for Cultural Affairs’ committee for reviewingcultural events in preparation for 2020 and also a supporter of the JapanPavilion at Expo 2015 Milano.

■Yoshida Brothers

Ryoichi Yoshida: born July 26, 1977 / Kenichi Yoshida: bornDecember 16, 1979Tsugaru shamisen performers, hailing from Noboribetsu, Hokkaido.The brothers both began learning shamisen at the age of five andstudied under Takashi Sasaki I from 1990. After distinguishingthemselves at a national contest for Tsugaru shamisen, they made theirmajor debut in 1999 with the album “Ibuki.” This was a remarkablehit in the Japanese music industry, and they have released 13 albumssince. Their latest release is “HORIZON.” Since achieving their USdebut in 2003, the duo has actively performed around the world andcollaborated with many artists internationally. The Yoshida Brothershave transcended the borders of traditional Japanese arts and arehighly anticipated as artists who can achieve worldwide success.

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■Dadadadan TenkoAn Osaka-based wadaiko (Japanese drum) group formed in 1987 bythe performing artist Isaya Mondori.With the concept of “intriguing and thrilling,” the group’s uniqueconcerts are in the spotlight for being entertainment-packed andtheatrical. They have appeared in many major events and television,while their concerts are held in venues ranging from smaller clubs totheaters with capacity of several thousand. They have performed over1,100 shows in over 20 countries and are acclaimed as a unique teamthat fuses tradition and modernism.

■Morizo and KiccoroThe official mascots of Expo 2005 Aichi. Morizo is the ForestGrandfather, while Kiccoro is the Forest Child. They are forest fairiesliving in a forest above the sea in Seto, Aichi Prefecture and aresupporters of the Japan Pavilion at Expo Milano.

■Event Plaza

At the Event Plaza next to the Food Court on the second floor, local governments and organizations will holdworkshops, performances, stream videos and display items or panels related to Japanese food and food culture.As of March 2015, 27 organizations, 35 local governments, 19 groups and three ministries/agencies willtake part in the Japan Pavilion, the most ever.We are hereby pleased to announce the content of the events.

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■Restaurants

The Japan Foodservice Association (JF) Consortium will operate an authentic Japanese restaurant and foodcourt at the Japan Pavilion under the concept of “Feel the Passion of Japan—Japanese food experience tochange understanding into empathy.” The following companies are participating in the consortium: IchibanyaCo., Ltd.; Kakiyasu Honten Co., Ltd.; Sagami Chain Co. Ltd.; MOS Food Services, Inc.; Ningyocho ImahanCo., Ltd.; Minokichi, Inc. and Yoshinoya Holdings Co., Ltd. (Kyotaru).

Authentic Japanese restaurant: Minokichi

Minokichi pursues profound artisan techniques, space aesthetics, hospitality and other charms of Japanesedining, bringing a Kyoto-style kaiseki counter cuisine that is top class in Japan.

Food Court: Japan. Star Dining.

The food court will comprise a rich variety of booths thatfeature the unique fun of Japanese food and world-classculinary technology. Booths will be operated by Curry HouseCoCo Ichibanya, Kakiyasu, Sagami Chain, MOS Burger,Ningyocho Imahan and Kyotaru.We are pleased to introduce some of the dishes that will beserved at the food court.

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<Food Court menu (partial list)>

●CURRY HOUSE CoCo ICHIBANYA

●Imahan

<“Tonkatsu (pork cutlet)” curry>When you think of a curry topping, you think

tonkatsu! It’s everyone’s favorite.*Take-out available

<Japanese black beefsukiyaki bento (meal box)>Thinly-sliced Japanese beef and

seasonal vegetables.A traditional and richlydelicious hot pot dish.

●Sagami ●MOS Burger

<Seiro soba with tempura>Traditional soba, served with acolorful assortment of tempura.

<Yakiniku Rice Burger>This rice burger is made generously with grilled

beef slices and fresh lettuce.Enjoy with French fries made from

Hokkai-Kogane potatoes.

●Kakiyasu

●Kyotaru

<Japanese beef sukiyaki meal>Sukiyaki is a dish that every Japanese

person is familiar with.Enjoy the taste of tradition that has beencultivated for over 140 years since founding

in 1871, brought to Milano!

<Edo-style sushi and sushirolls>

Japanese traditional Edo-stylesushi combined with colorfulsushi rolls containing tuna,salmon and shrimp.

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■Uniforms

<Attendant uniforms>Japan Pavilion attendant uniforms were produced with the support of Toray Industries, Inc. and designed byRyuichiro Shimazaki, who is an international designer active in Tokyo, Paris, Milan and New York.With the concept of “clothing structured from one piece of fabric” as used in traditional Japanese clothing,design techniques such as “folding fabric” and “gathering drapes” were used for consistency with the JapanPavilion symbol.The designer also insisted on creating uniforms that stepped away from the conventional image of attendants.Rather than the usual costume-type design that is often seen in attendant uniforms, he prioritized an elegant,stylish image.With consideration of coordination with the Japan Pavilion symbol and Japanese uniqueness, traditionalJapanese colors such as washi (rice paper) beige, urushi (lacquer) red, and Fuji (Mt. Fuji) white were used.A drape technique was applied to the knit dress and knit tunic of the female attendant uniforms. These will becoordinated with a jacket that can be draped on, which is also evocative of traditional Japanese style. The tunicblouse is coordinated with stretch fabric capri pants for an active look. The male attendant uniform comprises aformal-looking tailored jacket with a short-sleeve polo shirt or long-sleeve shirt and pants.Attendants will also wear Q&Q SmileSolar wristwatches, sponsored by Citizen Watch Co., Ltd.

Attendant uniforms(with jackets)

Attendant uniforms(for summer)

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<Staff uniforms>Operations Office, PR Office and other Japan Pavilion staff uniforms were designed with the concept of“stylishness,” combining that of “simple beauty” and an “innovation awakening from unchanging style.” Themessages we wish to convey are “Japanese soul = kindness” and “coexistence.”Japan Pavilion staff will wear these uniforms with the support of Marubeni Mates Ltd.

Japan Pavilion Office (male & female) Operations Office (male & female) PR Office (male & female)

Event Staff (jacket/vest) Exhibit Operations Staff(jacket/vest)

Cleaning Staff (jacket/vest) Food Court Hall Staff(male & female)

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■Hello Kitty appointed as Special AmbassadorHello Kitty, also tremendously popular in Italy, has been appointed Japan Pavilion SpecialAmbassadorWell-known in Italy and the rest of Europe and popular in both Japan and abroad, the Japan-born characterHello Kitty has been appointed Special Ambassador for the Japan Pavilion. She will appear in various JapanPavilion events and take part in PR.Hello Kitty will wear a special outfit by ANTEPRIMA, an Italy-based brand conceived by fashion designerIzumi Ogino, the only female Japanese designer who has officially participated in the Milan Collection. Duringthe expo, Hello Kitty is also scheduled to appear in a kimono.

“Hello Kitty”

*Outfit: ANTEPRIMA

Exclusive logofor Expo Milano Japan PavilionSpecial Ambassador

PRESS INFORMATIONExpo 2015 Milano Japan Pavilion PR bureau

Kaneko／Ando／MiyajimaTel: +81-3-6672-6139／E-mail: press@expo2015japan.com