FRANCHISEEXPOSOUTH Health-Based Cleaning System ... Firehouse Subs ... Options include internally-managed expansion or

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JANUARY 20-22, 2012 MIAMI BEACH CONVENTION CENTER

For more information visit FRANCHISEEXPOSOUTH.COM

Sponsored by:

REGISTER FREE USE PROMO CODE: GPAB www.facebook.com/FranchiseExpoSouth www.twitter.com/MFVExpositions

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Franchise Expo South 2012 FranchiseExpoSouth.com

exhibitorsmeet these great franchise brands, small business service providers and many more…

7 Stage Turnaround Process, TheAge Advantage Home Care Franchising, Inc.Anago Cleaning SystemsArby’s Restaurant GroupASPFranchises.comAssisting Hands Home CareBaja FreshBenetrends, Inc.Bojangles RestaurantsBoston’s Restaurant & Sports BarBurger 21CareerBuilder.comCarl’s Jr.Cartridge WorldCerta ProPaintersChilorio’s Very MexicanChoice HotelsChurch’s ChickenCool de SacCoverall Health-Based Cleaning SystemCruise Planners / American ExpressCups Frozen YogurtDeliver MediaDental Support PlusDesjoyaux Pools USA, Inc.Dryclean USAEmbroidMeEntrepreneur Media Inc.Estate.comExpedia CruiseShipCentersExpress Employment ProfessionalsFaegre & Benson LLPFantastic SamsFatburgerFiddleFlyFirehouse SubsFlying Biscuit Café, TheFranchise Solutions Corp.Franchise TimesFranchise Update Media GroupFranchise.comFranchiseExpo.comFranchiselawsource.comFranchiseWorks.comFRANdataGoddard SystemsGoga StudiosGordon & Rees LLPGoWaiter.comGranite TransformationsGray Plant MootyGuidant FinancialGyu-Kaku

Happy & Healthy Products, Inc.Hardee’sHurricane Grill and WingsiFranchise Group, Inc.International Franchise AssociationInternational Institute for Franchise EducationJani-King InternationalKinder Fit, LLCLiberty Tax ServiceLucille RobertsManchu WokMartinizing DeliversMartinizing Dry CleaningMatco ToolsMax Muscle Sports NutritionMcAlister’s DeliMedifast Weight Control Centers, Inc.Mercury Road, LLCMonkey Joe’s Parties and PlayMSA WorldwideNoodle House, TheNova Gyms, LLCNYS Collection Eyewear Inc.One Click CleanersOriginal Brooklyn Water Bagel Co., TheOXXO Care CleanersPapa Murphy’sPita Pit, TheProcess PeakRapid Cash For GoldRe-Bath, LLCRegal Nails Salons & Spa, LLCRemoteQualityBookkeeping.comRenters WarehouseRobeks Premium Fruit SmoothiesRusso’s Coal-Fired Italian KitchenRusso’s New York PizzeriaSchlotzsky’sServistreeShelton & Power, LLCSign-A-RamaSimon Architectural GroupSkoop!, Inc.SMB Franchise AdvisorsStark & StarkUnited States Postal ServiceUPS Store, TheUSA TODAYVilla Fresh Italian KitchenWhichFranchise.com FloridaWingstop RestaurantsWireless Zone

Get The Education You Need To Succeed From The People Who Know It Best

Franchise Expo South provides a forum for one of the most comprehensive learning experiences about franchising to be conducted anywhere – a place to learn from the foremost experts in franchising.

Free Seminars: • Something for everyone educational experience• Basic how-to sessions • Advanced, in-depth presentations• Everything you need to know about buying

a franchise• Sessions for those looking to franchise an

existing business • A whole track for current franchisors to assist

in their development

Free Specialty Seminars• For Veterans• For Women• For Minorities

Special Event (separate fee required)

• How multi-unit owners differ from single unit franchisees

• For current multi-unit owners• For prospective multi-unit owners

Symposia(separate fee required)

• Detailed instruction• Presented by some of the most respected and

experienced professionals in the franchise industry• The most up-to-date practical, legal, strategic

and financial issues• How to avoid potential pitfalls• Providing knowledge necessary to successfully

achieve one’s objectives

Symposia and Special Event seating is reserved so be sure to register early.

Register FREE - use promo code GPAB

Track Overview

Each track is focused on providing information that is specific to a particular segment of the Expo audience. Read the following descriptions to identify the track that best addresses your needs and refer to the accompanying symbol as you plan your Symposia and/or Seminar schedule.

Buying a Franchise This track is for those who are just getting

started with their research, as well as those who are close to making a decision to buy a franchise.

Franchising Your Business If you are thinking about expanding your

current business through franchising or seeking professional guidance, this track will provide the opportunity to learn from experts in this field.

Franchisors Seeking Growth As franchising continues to grow within

the United States and around the world, the time is ripe for domestic and international franchisors to explore expansion. This track will explain the crucial business and legal considerations that may affect where and when franchisors should go and how to operate most effectively.

Three Party Franchising Learn about master franchising,

subfranchising and area representative franchising in this track which explores the advantages of the middle management level in the franchise system structure.

Franquiciando para el Hispanoamericano Inversionista(Franchising for the Hispanic Investor)

Los negocios cuyos dueños son grupos minoritarious crecen en una razón seis veces mayor que los retates negocios. Este seminario discutirá cómo hacer negocios en los Estados Unidos dirigido a la comunidad hispana. (Minority-owned businesses are growing at a rate six times greater than all business startups. This track will address how to do business in the United States for the Hispanic community.)


Visit the Supplier Alliance AreaBe part of the excitement – visit the Supplier Alliance Area on the show floor. New and veteran companies will be exhibiting in this area, supplying high quality services, products, and information to franchisors and franchisees. Make it a point to meet with them face-to-face.

Visit The Professional Center!Meet with attorneys, lenders, and other industry experts – get the legal, business, and financing advice to choose the franchise that’s right for you.

come meetthe experts

REGISTER TODAYVisit www.FranchiseExpoSouth.com

Use Promo Code: GPAB

Detailed conference information and registration instructions may be found at www.FranchiseWebsiteSouth.com

The A To Z’s of Buying a Franchise – $95Saturday, January 21, 10:00am – 1:00pm

How to Franchise Your Business – $249 Saturday, January 21, 12:30pm – 5:00pm

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If you’re looking for a no-nonsense, cut-to-the-quick, show me how to evaluate franchises so that I can buy one that’s right for me… this is the symposium you need. And it’s the only one you’ll need! If you hope to become a successful franchisee, get started with confidence by participating in this symposium. This session will help you understand how to interpret and use the Franchise Disclosure Document to discover reliable information about the performance and viability of any franchise, how to evaluate the franchisor’s operating system, the pros and cons of franchising, the fees required, how to raise money, and much, much more.

This symposium is ideal for business owners interested in franchising or those simply looking to determine if franchising is a legitimate growth option. It will help business owners understand what is franchisable in business and how franchising stacks up against alternate growth strategies (such as licensing, dealer models, and joint ventures). Attendees will also gain a thorough understanding of the process of franchising, including necessary resources, costs and personnel needs.

symposia 2012

Sponsored by:

Sponsored by:

Education is the most important aspect of owning or expanding a business. By attending these in-depth symposia, you’ll take away a wealth of knowledge that will help you make smarter business decisions in the future.Register for 2 symposia and save $50!

Operations Manuals: The Foundation to Consistent Execution – $149Friday, January 20, 2:30pm – 5:00pm

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Documentation of your business’ processes and procedures is the foundation to consistent execution of your franchise concept. In this symposium, learn how to create a user-friendly Operations Manual as well as key content that should be included.

Sponsored by:

Web 2.0: Social Networking + Data in Franchising – $149Friday, January 20, 2:00pm – 5:00pm

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This session will delve into how franchisors and franchisees can protect their brand while making the best use of social networking sites. Among other things, this session will explore some of the do’s and don’ts of setting up social networking sites for an entire system, addressing rogue franchisees and licensees who set up their own sites, and establish a system-wide strategy and policy for social networking and media. This session will also explore data collection, use, and protection, as well as the use of online tools to manage and enhance online franchise development efforts.

Sponsored by:

5 Habits Of The Highly Successful Franchisor – $199Friday, January 20, 10:30am – 1:30pm

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Most franchisors have implemented a number of best practices that make them successful. But what habits make a franchisor HIGHLY successful. Undying devotion to the brand, knowing and balancing the interests of the franchisor, franchisee and franchise system as a whole, and empowering franchisees are just a few highlights that will help a franchisor take their system to the next level. In today’s economy, most franchisors do not have hundreds of thousands of dollars to invest in new strategies or initiatives. This dynamic session will identify best practices that franchisors can apply — without significant financial investment — to achieve a powerful impact in the near future and over the long haul.

Sponsored by:


How to Become A Multi-Unit Franchise Owner – $50Saturday, January 21, 2:30pm – 5:00pm

Opportunities in Franchising for Minorities, Women and VeteransSaturday, January 21, Part 1, 11:00am – 12:30pm; Part 2, 1:00pm – 2:30pm

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Franchisors continue to seek prospective franchisees interested in multi-unit ownership. There is a clear need to better understand how multi-unit operations change the way franchisees must operate. This program is designed to help you gain that understanding. Today, over half of all franchised units are owned by multi-unit franchisees. Successful franchisees know that the path to growth is to add units. Benefit from industry experts’ experiences and knowledge of this exciting dynamic within franchising.

Are you looking to be in business for yourself, but not by yourself? Are you contemplating a career move and don’t know what to do next? Do you want more than just a job? Investigate what opportunities exist for women, minorities and veterans in this unique way of doing business. You will have the opportunity to participate in an educational seminar addressing small business ownership through franchising.

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specialty seminar

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Sponsored by:

Individuals enrolled in the Certified Franchise Executives program will earn:• 100 education credits towards completion or recertification of the

Certified Franchise Executive (CFE) designation by attending: - Operations Manuals: The Foundation to Consistent Execution - Web 2.0: Social Networking + Data in Franchising - 5 Habits of the Successful Franchisor - How to franchise your business

Exhibiting or otherwise attending the Franchise Expo South will qualify those eligible for 50 participation credits.

For more information about the Certified Franchise Executives program, please call or email Rose DuPont (202-662-0771 or [email protected]) or visit www.franchise.org/certification.aspx.

JOIN THE FRESH FOOD REVOLUTION… The Villa family of brands is rapidly expanding from coast to coast on the strength of successful dining

concepts based on premium ingredients and turnkey operations. Take a closer look today; come meet us at booth #337 to learn more

or visit us at villaenterprises.com for franchising information.

FRANCHISE WITH VILLA TODAY

Family owned and operated since 1964,

Villa Enterprises is a continuously expanding restaurant

franchising corporation with more than 330 locations

spanning 38 US states and 6 foreign nations.

With a variety of brands, “Best in Class” support

and opportunities available around the world…

let us show you why a Villa Enterprises franchise could

be the perfect addition to your portfolio.


Is Your Business Franchisable 11:00am – 12:00pm

You believe the time is ripe to expand your operation to multiple locations but don’t know which strategy is best for you. Options include internally-managed expansion or you may consider entering the formal world of franchising. Mark Siebert will explore various expansion strategies, choosing the right growth vehicle, and determine if you should consider franchising. This session will offer decision points to help you decide which expansion strategy may be better suited to your organization, and how to analyze your company’s growth options, including raising equity. Discussions will also include how franchising works, advantages and disadvantages of franchising, franchisability factors, and the timing of the franchise decision. The audience will also learn what defines a franchise, franchising history, and franchising in the U.S.

Sponsored by iFranchise Group, Inc.

Maintaining Brand Standards 12:00pm – 1:00pm

Whether you are considering franchising for the first time or are an established franchisor, your brand integrity must always remain your top priority. One of the primary advantages of franchising is that it provides you with a highly-motivated operator. And in many franchise systems, franchised units will routinely outperform the franchisor’s company operations on quality scores. But in poorly controlled systems, franchisees who do not follow the system will cause the brand to suffer. This seminar will focus on how to use the “four pillars of quality control” to improve consistency while harnessing the entrepreneurial spirit of your franchisees.

Sponsored by Gordon & Rees LLP

Franchise Opportunities for Hispanics and Latinos 12:30pm – 1:00pm

Learn which franchises offer the best business opportunities for Hispanics and Latinos in today’s market. What criteria makes them the right fit for Hispanics? What are the hottest categories for aspiring and existing Hispanic entrepreneurs?

Sponsored by BuscaTuFranquicia.com

The Profitability of Franchising 12:30pm – 2:00pm

Prospective Franchisors will learn the economics of franchising their business. Attendees will evaluate the potential profit realized from creating a steady growth franchise model. Prospective Franchisors will participate in a ten year case study analyzing potential profit and expenditures for a franchise system.

Sponsored by Shelton & Power, LLC

Beyond Single Unit Franchising: Expanding Franchise Systems Through Multiple Unit And Third Party Arrangements 12:00pm – 1:00pm

Many franchisors chose to expand their franchise systems through direct, single unit franchise agreements. Although common, this approach may not be best suited for franchisors desiring rapid growth, international development or expansion with more limited resources to sell or service franchises. This seminar focuses on some of the most popular multi-unit expansion models, including multiple unit development arrangements, area developer arrangements and master franchising (also called sub-franchising). We will discuss the basic components of each model, as well as their respective advantages and challenges, and how these may vary depending upon whether an arrangement is for a territory in the United States or abroad. We will also describe best practices for getting the most out of each of the different expansion models. spirit of your franchisees.

Sponsored by Gray Plant Mooty

fridayFriday, January 20

freeconference program

Conference Program subject to change without notice.

Oportunidades en Franquicias para Hispanos y Latinos 1:30pm – 2:00pm

Conozca cuales son las mejores franquicias y oportunidades de negocios para Hispanos y Latinos en estos momentos y qué criterios hacen que sean adecuadas para hispanos. Descubra cuales son las categorías con mayor atractivo para actuales y futuros emprendedores Hispanos.


Exporting a Franchise to the United States — How to Deal with the Legal and Business Issues and Establish a Successful Franchise Program 1:30pm – 3:00pm

Find all the information you need to bring your concept to the United States in this lively discussion. Learn how franchise laws regulate franchise sales, how to select the right format for your US franchisee, how to establish franchise territories and how franchise fee income will be taxed.


Conceptos Basicos para Establecer y Operar un Negocios en los Estados Unidos

3:00pm – 3:30pm

Roberto Macho explicara los conceptos mas importantes desde el punto de vista fiscal y contable para que usted pueda establecer su negocio y franquicia en los estados unidos. Durante la su conferencia Roberto Macho les indicara los impuestos que debe tomar en cuenta para establecer su franquicia.

Sponsored by NegociosConUSA.com

How To Enhance Your Success in Launching or Expanding Internationally

3:30pm – 5:00pm

Whether you are considering international expansion for the first time or have an established international presence, this session will focus on five best practices to adopt and five common mistakes to avoid. We will address the business and legal issues attendant to these best practices and common mistakes with a “how-

to” approach that will result in a strong likelihood that execution on all ten will make a difference in your international franchise program.

Sponsored by Faegre & Benson

Franchising vs. Alternative Growth Strategies 3:30pm – 5:00pm

Are you ready to grow but don’t know which strategy is best for you? Franchising is not right for everyone. This seminar will help you understand various growth alternatives and whether franchising should be a part of your long term plan. Alternatives examined will include company-owned growth, business opportunities and licensing, joint ventures, dealers and distributorships, and franchising.


Leyes de Inmigración y de Inversión desde el punto de vista migratorio en los Estados Unidos de America 3:30pm – 4:00pm

Durante esta conferencia, el Dr. Socol, abogado experto en inmigración explicará las leyes de inmigración y las distintas estrategias de inversión en una franquicia desde el punto de vista migratorio en los Estados Unidos. Se discutirán las distintas opciones para personas de negocios con deseos de establecerse en los Estados Unidos y las visas más apropiadas, tales como L-1, visa E-2 y las visas basadas en trabajo, visa H-1B, tanto como el permiso inmigratorio basado en parentesco familiar.


The Basics of Buying a Franchise from a Legal Perspective 1:00pm – 2:00pm

Buying a franchise first requires a solid understanding of the legal documents that a Franchisor will present to you. During this program we will review the “Franchise Disclosure Document” (the “FDD”) and the “Franchise Agreement.” The goal of the program is to help you understand the key elements of these documents so you can properly understand and negotiate your rights and obligations.

Sponsored by MonteroWolkov LLP

Cómo tener éxito al establecer su negocio en el mercado norteamericano 4:00pm – 4:30pm

El Dr. Aveledo explicará detalladamente cuáles han sido los errores más comunes cometidos por empresas y empresarios Latinoamericanos en el mercado estadounidense y le enseñará cómo evitarlos al momento de establecer su propio negocio.

Patrocinado por NegociosConUSA.com

Cómo Adquirir y Estructurar su Franquicia 2:30pm – 3:00pm

Durante esta conferencia, el Dr. Socol le explicará detalladamente las distintas formas legales y operacionales a utilizar, una vez que Ud. haya elegido una franquisia. Le ayudará a decidir qué tipo de entidad legal es la más apropiada para operar su franquisia. Explicará las diferencias entre las Corporaciones tipo “C” y Corporaciones tipo “S” y la Sociedad de Responsabilidad Limitada , tipo LLC. Discutiremos los diferentes conceptos legales de cómo proteger su negocio, también cómo establecer acuerdos entre socios para proteger la entidad legal de su negocio, así como los diferentes tipos de acuerdos operacionales para establecer la funcionabilidad de su empresa. También se discutirán los componentes importantes del Documento de Ofrecimiento de Operación de una Franquisia.


Navigating the Buying Process: What to Ask Before You Invest 2:30pm – 3:30pm

Prospective Franchisees will learn how to reduce the failure rates of startup businesses, and learn the standardized best practices available to them. Attendees will also learn how to get the most out of their business relationships, and how to be a more successful business owner through leveraging the brand.


Best Practices for Start Up & Early Stage Franchisors 2:00pm – 3:30pm

New franchisors quickly realize that franchising is an entirely new business – with its own set of best practices. Some of the best practices discussed in this presentation include establishing compliance systems, developing effective communications systems, hiring and retaining the best employees, and developing a systematic plan for the growth of your franchise system and your franchise organization.

Sponsored by iFranchise Group

Cutting Edge Mobile Marketing for Franchises

4:00pm – 5:00pm

Mobile Marketing - the practice of interacting with your customers via the mobile phone channel - is increasingly being used by franchise business of all shapes and sizes to capture new customers and drive recurring revenue from existing ones. A Mobile Marketing program provides your on-the-go customers an “anytime, anywhere” touch point to your brand, using the device that over 90% of US consumers have with them 24/7. This seminar will explore the basic methods and techniques of mobile marketing - text messaging, mobile websites, mobile applications, and mobile banner advertising - as well as how mobile works collaboratively with and enhances your traditional, digital, and social media marketing programs. Learn how Mobile Marketing can provide substantial benefits to all members of your business ecosystem: you, your franchisees, and your consumers.

Sponsored by Skoop! Inc.


Management and Support Requirements for New Franchisors 11:00am – 12:00pm

Once you have decided to franchise your business, do you have the infrastructure in place to carry this out? How do you manage the franchise strategy? How fast will you grow? What does it take to support the system? This and a lot of other questions will be answered during this lively session.

Sponsored by Gordon & Rees LLP

The Secrets to Success for Three Party Franchising 11:00am – 12:00pm

Many franchisors offer some form of master franchise or area/regional director franchise where the master/area franchisee performs many of the typical franchise support functions. These functions may include franchise sales, training and operational support. Some of the most successful franchisors in the world use this three party approach. Other franchisors encounter significant problems in making this strategy succeed. What distinguishes success from failure. This session will identify how to assess whether three party franchising is right for you from the franchisor and area franchisee perspectives.


The Secret to Be Successful in this Mobile Age 12:30pm – 1:30pm

The mobile age is all about connectivity and engagement, if you miss any of these two you will lose. Go where your customers are and do it on a platform that your customers don’t leave home without. Fact: It takes an average of 26 hours for you to report a missing wallet. It takes an average of only 68 minutes for you to report a missing phone. Come hear how you can best use mobile age technology.

Sponsored by FiddleFly

The Best Markets Right Now for International Franchise Expansion 12:30pm – 2:00pm

The Best Markets Right Now for International Franchise Expansion. The Best Markets Right Now for International Franchise Expansion. The Best Markets Right Now for International Franchise Expansion. The Best Markets Right Now for International Franchise Expansion. The Best Markets Right Now for International Franchise Expansion. The Best Markets Right Now for International Franchise Expansion. The Best Markets Right Now for International Franchise Expansion. The Best Markets Right Now for International Franchise Expansion.

Sponsored by Cassels Brock & Blackwell LLP

Is It Your Leads or Your Sales Process? 12:30pm – 2:00pm

Recruiting franchisees in today’s economy is much harder and more costly than ever before. What worked a few years ago has stopped working or has become cost prohibitive. Are there better ways to attract qualified candidates? Does your sales process need a tune-up or maybe more? It could be a combination of both. This seminar will provide you with the tools to determine the sources for the right types of candidates and more important how to close those candidates effectively and consistently.

Sponsored by MSA Worldwide

Franchise Opportunities for Hispanics and Latinos 12:30pm – 1:00pm

Learn which franchises offer the best business opportunities for Hispanics and Latinos in today’s market. What criteria makes them the right fit for Hispanics. What are the hottest categories for aspiring and existing Hispanic entrepreneurs.


saturdaySaturday, January 21


Specialty Seminar: Opportunities in Franchising for Minorities, Women and Veterans (Part 1) 11:00am – 12:30pm

Are you looking to be in business for yourself, but not by yourself? Are you contemplating a career move and don’t know what to do next? Do you want more than just a job? Investigate what opportunities exist for women and minorities in this unique way of doing business. You will have the opportunity to participate in an educational seminar to address opportunities for small business ownership through franchising.

Specialty Seminar: Opportunities in Franchising for Minorities, Women and Veterans (Part 2) 1:00pm – 2:30pm

Are you looking to be in business for yourself, but not by yourself? Are you contemplating a career move and don’t know what to do next? Do you want more than just a job? Investigate what opportunities exist for women and minorities in this unique way of doing business. You will have the opportunity to participate in an educational seminar to address opportunities for small business ownership through franchising.

Considerations for Franchisors Looking to Expand into the U.S. 11:00am – 12:00pm

Before entering the US, franchisors must analyze the prospective market, consider supply chain options and have the ability to provide operational support. Learn about these plus other important factors when investigating the opportunities available to international franchisors in the United States.

Sponsored by Stark & Stark

10 Commandments of Franchise Sales 11:00am – 12:30pm

The legal issues related to selling/awarding franchises should not be a mystery. A franchisor should be able to meet its sales goals with complete confidence that it has done so in full compliance with the law, including the amended FTC Franchise Rule. This session will help every franchisor understand the legal aspects of franchise sales with a focus on 10 simple and common sense rules to implement as part of your sales compliance program. This session will also provide helpful hints as to how franchisors should have adjusted their compliance programs to meet the requirements of the amended FTC Franchise Rule.






Durante esta conferencia, el Dr. Socol le explicará detalladamente las distintas formas legales y operacionales a utilizar, una vez que Ud. haya elegido una franquisia. Le ayudará a decidir qué tipo de entidad legal es la más apropiada para operar su franquisia. Explicará las diferencias entre las Corporaciones tipo “C” y Corporaciones tipo “S” y la Sociedad de Responsabilidad Limitada , tipo LLC. Discutiremos los diferentes conceptos legales de cómo proteger su negocio, también cómo establecer acuerdos entre socios para proteger la entidad legal de su negocio, así como los diferentes tipos de acuerdos operacionales para establecer la funcionabilidad de su empresa. También se discutirán los componentes más importantes del Documento de Ofrecimiento de Operación de una Franquisia.


SBA Resources 1:25pm – 2:15pm

The SBA can help you fulfill your business goals. In this session you will learn about SBA programs to help your franchise business grow and succeed. Specific programs have been developed for the franchising industry and much of this assistance is FREE! Useful handout materials will be provided.

Presented by U.S. Small Business Administration

Expanding Your Brand Domestically: Lessons Learned from the Cowboys, Lakers and other Champions 2:00pm – 3:00pm

Buying a franchise can be a life-changing opportunity. There are many aspects you should consider while making this decision, including: making sure you understand the system from a franchisee perspective, the franchise risk vs. other entrepreneurial opportunities, subjective and objective aspects, key considerations regarding franchisor expertise and how to use the FDD. This seminar will also address the question of how much risk you can manage, what might be the best franchise for you, questions to ask the franchisor and franchisees, as well as an overview of laws and industry regulations.

Sponsored by Stark & StarkSBA Resources

Franchising and Latin America: A Two Way Street 1:30pm – 3:30pm

Are you interested in bringing your North American concept south to Latin America? Are you interested in bringing your Latin American concept to North America? No matter in which direction you are looking to expand, this session will look at the practical aspects of doing business across borders. The topics will address the most common business and legal issues affecting international franchising.

Sponsored by DLA Piper US LLP

The Value of Mail and New Marketing Strategies for Franchises 1:30pm – 2:30pm

Direct Mail continues to be one of the most effective ways to reach customers. It is important to understand why direct mail is a critical component of every marketing and advertising effort for large and small businesses. Did you know that Direct Mail has influenced more consumers to make a purchase than any other medium? Or that mail drives a higher return on investment (ROI) than almost any other medium? There are new direct marketing options available that can attract more customers and increase revenues for virtually all types of retail businesses. Join David to understand how the “Value of Mail” will help stretch your marketing dollars and improve your bottom line.

Sponsored by U.S. Postal Service

Franchise Expo South 2012 FranchiseExpoSouth.comConference Program subject to change without notice.

Leyes de Inmigración y de Inversión desde el punto de vista migratorio en los Estados Unidos de America 3:30pm - 4:00pm



Cómo tener éxito al establecer su negocio en el mercado norteamericano 4:00pm - 4:30pm



The Basics of Buying a Franchise from a Legal Perspective 4:15pm - 5:00pm


Sponsored by Montero Wolkov LLP

Top 10 Rules for Franchisors to Reduce Litigation Risks: Control Your Franchise System’s Destiny 3:30pm - 5:00pm

No franchisor can reasonably hope to enjoy complete, long-term freedom from all litigation. But for franchisors who do business consistent with a few critical (and largely common-sense) rules, freedom from excessive lawsuits – and from truly damaging litigation results – is not out of reach. This session drills down to distill the best litigation-related advice for franchisors into ten simple rules.


Selling Franchises Without Getting into Trouble 4:00pm - 5:00pm

Federal and State franchise laws are complicated. Failing to comply with them can carry heavy penalties. Learn how to comply with these laws in the selling process, and how to develop systems and procedures to ease your compliance burdens. The program will cover topics such as sales staff training, financial performance representations, Internet selling, dealing with compliance problems and the new requirements under the FTC’s Amended Franchise Rule.

Sponsored by DLA Piper US LLP

Conceptos Basicos para Establecer y Operar un Negocios en los Estados Unidos 3:00pm - 3:30pm



Register FREE!Visit www.FranchiseExpoSouth.com

Use Promo Code GPAB

Potential

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Integrating Social Media for Franchise Lead Generation: An Effective Approach 3:00pm – 4:00pm

Today’s franchise sales and development efforts should be an integration of new technology and traditional strategies. Integration creates the foundation of a comprehensive approach to achieving multiple goals and objectives within start up, emerging and mature franchise organizations. While focusing on creating or improving brand awareness for the franchise organization at local, regional and national levels, the cross-platform, multi-tiered principles of integrating social media with traditional lead generation strategies results in generating genuine interest in the franchise concept itself. Enhancing and complementing traditional strategies in this manner has proven effective.

Sponsored by franchisEssentials

How to Finance Your Franchise 3:00pm – 4:00pm

Understanding how to finance a franchise is imperative to your success as a business owner. In this event, the speaker discusses: how to determine what size of business you can afford; the advantages and disadvantages of using SBA loans, unsecured credit, investing retirement funds, credit cards and peer-to-peer loans; how to pre-qualify for financing and look attractive to lenders; and what resources are available to prospective franchisees. This is a must-see event for any industry professional or prospective franchisee.

Sponsored by Guidant Financial


Collaborative Franchising: Franchisor Best Practices in Protecting and Evolving the System 11:00am – 12:30pm

During this seminar we intend to have a spirited discussion on franchisor and franchisee communication, and how the human element of franchising affects the success of the system. When franchisees struggle, revenues suffer, morale takes a dive and franchisee disputes rise, all of which hurt the franchisor’s credibility. We also will discuss how franchisors can collaborate with franchisees without giving up their decision-making ability.


Franchise Opportunities for Hispanics and Latinos 11:30am – 12:00pm

Learn which franchises offer the best business opportunities for Hispanics and Latinos in today’s market. What criteria makes them the right fit for Hispanics? What are the hottest categories for aspiring and existing Hispanic entrepreneurs?



Durante esta conferencia, el Dr. Socol, le explicará detalladamente las distintas formas legales y operacionales a utilizar, una vez que Ud. haya elegido una franquisia. Le ayudará a decidir qué tipo de entidad legal es la más apropiada para operar su franquisia. Explicará las diferencias entre las Corporaciones tipo “C” y Corporaciones tipo “S” y la Sociedad de Responsabilidad Limitada , tipo LLC. Discutiremos los diferentes conceptos legales de cómo proteger su negocio, también cómo establecer acuerdos entre socios para proteger la entidad legal de su negocio, así como los diferentes tipos de acuerdos operacionales para establecer la funcionabilidad de su empresa. También se discutirán los componentes más importantes del Documento de Ofrecimiento de Operación de una Franquisia.





The Basics of Buying a Franchise from a Legal Perspective 12:00pm – 1:00pm


Sponsored by Montero Wolkov LLP

Navigating the Buying Process: What to Ask Before You Invest 1:30pm – 2:30pm

Prospective Franchisees will learn how to reduce the failure rates of startup businesses, and learn the standardized best practices available to them. Attendees will also learn how to get the most out of their business relationships, and how to be a more successful business owner through leveraging the brand.

Sponsored by Shelton & Power, LLC

sundaySunday, January 22


10 Commandments of Franchise Sales 1:00pm – 2:30pm

The legal issues related to selling/awarding franchises should not be a mystery. A franchisor should be able to meet its sales goals with complete confidence that it has done so in full compliance with the law, including the amended FTC Franchise Rule. This session will help every franchisor understand the legal aspects of franchise sales with a focus on 10 simple and common sense rules to implement as part of your sales compliance program. This session will also provide helpful hints as to how franchisors should have adjusted their compliance programs to meet the requirements of the amended FTC Franchise Rule.


Conceptos Basicos para Establecer y Operar un Negocios en los Estados Unidos 1:30pm – 2:00pm



Leyes de Inmigración y de Inversión desde el punto de vista migratorio en los Estados Unidos de America 2:00pm – 2:30pm



Cómo tener éxito al establecer su negocio en el mercado norteamericano 2:30pm – 3:00pm



Register FREE. Visit www.FranchiseExpoSouth.com

Use Promo Code GPAB


Symposia & Special Event Rates Advance OnsiteIncludes admission to exhibits and seminars for all 3 days. (until Jan. 19) (after Jan. 19)

Special Event: How to Become a Multi-Unit Owner $50 $75

S1 The A to Z’s of Buying a Franchise $95 $145

S2 How to Franchise Your Business $249 $280

S3 Web 2.0: Social Networking + Data in Franchising $149 $180

S4 5 Habits of the Successful Franchisor $199 $230

S5 Operations Manuals: The Foundation of Consistent Execution $149 $180

Register for two symposia and save $50!

Admission Rates Advance OnsiteIncludes exhibit hall access and FREE seminars (until Jan. 19) (after Jan. 19)

Exhibits Only Complimentary $15

Visit FranchiseExpoSouth.com for full conference details and register using Promo Code GPAB• If you wish to fax or mail your registration, there are forms available online.

• All registrations are non-refundable. All pre-registration forms must be paid in full in order to receive discounted rates.

• Conference Registration: Seminars are free of charge with your registration. Fees apply for Symposia and the Special Event. See above for price details.

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registerby mail, fax or online

All registration forms can be found at FranchiseExpoSouth.com

Miami Beach Convention Center1901 Convention Center Drive - Hall CMiami Beach, FL 33139Phone: (305) 673-7311

Show Days Show Hours Conference Hours Onsite RegistrationFriday, January 20 11:00am - 5:00pm 10:30am - 5:00pm 10:00am - 5:00pmSaturday, January 21 11:00am - 5:00pm 10:00am - 5:00pm 9:30am - 5:00pmSunday, January 22 11:00am - 4:00pm 11:00am - 3:00pm 10:30am - 4:00pm

show & registrationinformation

Potential

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Learn more and view currently participating companies at VetFran.com.

A S T R AT E G I C I N I T I AT I V E O F T H EI N T E R N AT I O N A L F R A N C H I S E A S S O C I AT I O N

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Hotels . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Single . . . . . . . Double

Albion Hotel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$199/$210 . . . . . $2291650 James Avenue Distance to Convention Center: 0.5 miles

Courtyard by Marriott . . . . . . . . . . . . . . . . . . . . . . . . . . .$219 . . . . . . . . . $2191530 Washington Avenue Distance to Convention Center: 0.5 miles

Courtyard Miami Beach . . . . . . . . . . . . . . . . . . . . . . . . . .$219 . . . . . . . . . $2293925 Collins Avenue Distance to Convention Center: 1.5 miles

Royal Palm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$219 . . . . . . . . . $219/$2491545 Collins Avenue Distance to Convention Center: 0.75 miles

South Seas Hotel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$215. . . . . . . . . . $2151751 Collins Avenue Distance to Convention Center: 0.5 miles

travel& hotel informationOfficial Hotel Agent

EXPO TRAVEL, INC40 Tillman Street Westwood, NJ 07675 USATel: 201-722-9731 or 800-829-2281Fax: 201-722-9735www.expotravel.comHours: 9:00am to 5:00pm EST, Monday-Friday

Discounted Hotel Rates Special rates are available only through Expo Travel, Inc. Reservations should be made as early as possible, either online at www.FranchiseExpoSouth.com/travel.cfm or by calling 201-722-9731 between 9:00am - 5:00pm EST to speak with a representative. Discount rates in effect until December 12, 2012.

Special Airline and Car Rental SavingsSpecial arrangements have been made with Continental Airlines and Hertz Rent-A-Car.Visit www.FranchiseExpoSouth.com/travel.cfm for offer codes and promotional details.

Note: Rates shown do not reflect taxes. Special rates shown are per room, per night, and are ineffect until approximately December 12, 2012 (providing rooms are available). Rates subject to changeafter December 12, 2012. Check with Expo Travel at time of booking. Credit Card information isnecessary to guarantee reservations.

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Documents

FRANCHISEEXPOSOUTH Health-Based Cleaning System ... Firehouse Subs ... Options include internally-managed expansion or