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17 BRENT DRIVE, HUDSON, MA 01749 • 1 (800) 219 4808 • WWW.LAUNCHDIRECTGLOBAL.COM
Launch Direct Global, LLC is a consumer packaged goods company.
LDG develops products that are differen:a:ng, have longer life cycles, and higher category growth.
F20 Energy Gel Is A Natural Aroma Gel That Provides Instant Energy. § Patented formula involving a thermo-‐responsive hydrogel. § F20 Energy Aroma Gel is packaged in a compact, easy-‐to-‐use tube, which provides numerous
uses per package. § Applied under the nose, emiFng a pleasant, invigora:ng smell, using peppermint oil and other
natural ingredients. § Not ingested § No caffeine § No calories § Target is on-‐the-‐go, health conscious consumers
ü Need increased awareness, energy and focus ü Want to enjoy life ü Don’t want the nega:ve effects of caffeine ü Don’t consume chemicals ü Don’t want high sugar, calorie-‐laden products
PRODUCT OVERVIEW
WWW.F20ENERGY.COM
MARKET DESCRIPTION
F20 Energy Aroma Gel Creates A New Personal Energy Category Of Breathable Gel That Is Not Ingested And Provides Energy Without Caffeine. § The personal energy category represents a $25 billion+ market in the USA alone. It is the fastest
growing category with the largest sales growth in the primary convenience store channel.
§ F20 Energy Aroma Gel is an instant gra:fica:on product, placed by the cash register.
§ This low-‐cost item is an easy impulse buy for consumers.
WWW.F20ENERGY.COM
F20 Energy Aroma Gel appeals to a wide audience (18 -‐ 50+) F20 Energy Aroma Gel has as a young, energe:c, “Work Hard And Play Hard” aFtude.
TARGET MARKET
Marketed to consumers who are:
§ Ac:ve § Focused § Balanced § Do not rely on chemicals & supplements § Constantly on the go
ü Hard-‐working students ü Sleep-‐deprived moms ü Commuters, drivers and truckers
FOCUS!
WWW.F20ENERGY.COM
Compe]tors include:
§ Energy Beverages And Shots § Energy Supplements § Pills/Tablets/Capsules § Candy § Coffee, Tea, Soda § Chewing Gum
Consumer Backlash To Energy Drinks Has Been An Ongoing Concern. The nega:ve a^en:on energy drinks have received, warranted or not, has created a large segment of consumers who aren’t interested at all in the current offerings. A remarkable 74% of survey respondents said they don’t consume energy drinks and 69% of those non-‐users have no interest in trying them.
COMPETITIVE ANALYSIS
WWW.F20ENERGY.COM
Energy Market size: $25 billion (US) Market Growth: More than 10% from 2011-‐2016 The Market Is Expected To Grow As New Formula]ons Are Launched. § With the huge market poten:al and the growing preference, the market is likely to witness
considerable growth in the years to come.
§ The market is an:cipated to con:nue penetra:ng untapped markets. § The growth of the market is also largely a^ributed to developments such as the incorpora:on of
organic and natural ingredients.
EXTERNAL MARKET ANALYSIS
WWW.F20ENERGY.COM
F20 Energy Aroma Gel is the first of many outstanding products that Launch Direct Global, LLC is posi:oning in a new category of a large, rapidly growing market. It is a natural, non-‐ingested product that provides energy and increased awareness to a target market that wants to have energy and live life to the fullest without the use of chemicals. Launch Direct Global, LLC is making a significant investment in this product for magazine/ad publica:ons, radio, public rela:ons, search engine and Internet marke:ng, and social media to increase brand awareness and drive sales na:onally.
CONCLUSION
WWW.F20ENERGY.COM
