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Introduces

Social Video Advertising (SVA)

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“Social Video Advertising” The first and unique “Video Advertising Platform” on Facebook

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What is “Social Video Advertising”?

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A platform that allows real-time TV broadcasting to be shared across social channels, promoted to reach target audiences and convey brand’s message by using the Advanced Technical Software.

TV stream live broadcasting

Brand TVC 3-30s

Advanced Technical Software

“SVA platform” Viral potential to

reach 36.6 millions audiences

Native video consumption by target audiences

1.  Cut the most interesting clip 2.  Add logo, banner, flash banner, TVC

before & after clip 3.  Choose “Thumbnail” 4.  Add “Social message” 5.  Post to Facebook, Twitter, YouTube

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Our Clients

4 SVA Proposal from VTV

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Demo of “SVA”

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Please click to review the demos

FLASH BANNER TVC ADS

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Demo of “SVA”

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Please click to review the demos

BANNER LOGO

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SVA Campaign Targeting

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•  Age • Gender •  Location •  Interest •  based on Facebook Ads

targeting

Audience targeting

• Hot News •  Football/Sport • Comedy • Gameshow •  Film/movie • Music

Content targeting

• Desktop • Mobile / Tablet

Device targeting

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Facebook Reach Curve

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Items Details

FB Active Accounts 13,250,361

Estimate Reach 74% ~ 9,828,674

Avg Frequency 3

Estimate Conversion Rate 25%

Est. Impression 29,486,022

Est. View 7,371,505

Target Audience: Nationwide, Female 18-45

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VTV - Content Media

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Political & Economic General News for

Nationwide

Science, Technology and Education

Programs

Entertainment, Music, Games, Series, Comedy,

Movie, Nationwide

Teenager programs: Football, Education,

Entertainment

Entertainment, Music, Games, Series, Movie…

HCM market

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HTV - Content Media

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Vietnamese Movie General music Hot movies Entertainment, Music,

Games, Series, Comedy, Movie, Nationwide

Political & Economic General News and

Entertainment, Music, Games…

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Over 3.743.000 fans from Official Pages for “SVA”

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1.500.000 fans 1.560.000 fans 660.000 fans 23.000 fans

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Fanpage VTV go – 1,500,000 fans

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https://www.facebook.com/vtvgovietnam/

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Fanpage Netlife – 1,560,000 fans

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https://www.facebook.com/Netlifevietnam/?fref=ts

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Fanpage Netlife TV – 660,000 fans

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https://www.facebook.com/netlifetivi/?fref=ts

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Fanpage HTV Plus – 23,000 fans

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https://www.facebook.com/Hplusvn/

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Rate Card for “SVA” on Facebook

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Ad Type CPV (3s)

CPV (10s)

Bumper Format Target Audience Filter

6s Bumper before & after (3s-3s) 150 đ - H.264 High/Main 1280x720 (Aspect ratio 16:9) 25 Frames per second 3.2 Mbps bit rate Stereo audio channel AAC LC Audio coding 48000 kHz Audio bit rate 128 kbps Audio bit rate Note: Your video file must have an audio track even if there is no sound

Base on Facebook, targeted audience, contents & devices (*) Narrow down target cost will apply more: •  >8,000,000: No more

charge •  5,000,000 - 8,000,000 : +

15% •  3,000,000 - 5,000,000 : +

30% •  1,000,000 - 3,000,000 : +

45% •  <1,000,000: + 60%

10s Bumper before & after (5s-5s) 160 đ -

15s Bumper before & after (7s-8s) 190 đ -

20s Bumper before & after (10s-10s) 250 đ 400 đ

30s (Bumper before & after (15s-15s) 290 đ 460 đ

Bottom Logo during video 150 đ 200 x 200 File JPG trên 200kb

Bottom Banner during video 500 đ 1452 x 162 File JPG trên 200kb

Including: Planning & booking fee, Excluding VAT. View is calculated basing on Facebook view (3s or 10s)

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The Advantages of SVA No. Description Social Video Ads

(SVA) Facebook Video

Ads YouTube Pre-roll Google iTVC

1 Targeting Demographics Interest

Demographics Interest

Demographics Interest

Demographics Interest

2 Credibility Facebook VTV & HTV Facebook YouTube Google

3 Content

Can choose relevant contents for the brand

Advertising Content, less interesting

Can’t choose relevant contents for the brand

Advertising Content, less interesting

Real-time (Post on Facebook after airing on TV 15mins) NA NA NA

4 View rate Very high ~ 25-30% Low 5-15% NA NA

5 Social message Pushing for brand message Pushing for brand message NA NA

6 Engagement High like, share, commend Middle like, share, commend Low NA

7 Reach Mass & fast reach in a shortest time with lowest cost

Normal reach at normal time with high cost

Normal reach at normal time with high cost

Normal reach at normal time with high cost

8 Cost/View (CPV) 70-80% of FB ads 100% of FB ads 200-300% of FB cost 200-300% of FB cost

FOC for organic view FOC view after campaign NA NA NA

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Measurement & Report

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Facebook Ads Report •  Total Impression •  Total Reach •  Target Views •  Frequency •  Audience: Gender, Age, Location •  Number of View of 3s.

We can have both reports from SVA Software & Facebook. Client also can check total view on News Feed.

Software Report •  Total Impressions •  Total Views •  Unique •  Repeat

219,375 views

Feed Report •  Total Views •  Link on FB

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Certificate of Broadcasting from TV Channel

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CONTACTS:

THANK YOU! Vision Asia Corp - Tel: +84 8 66 83 84 11

Exclusive Facebook Pre-roll-TVC Technical in Vietnam Market Exclusive Sell Partner of SVA for VTV Digital & HTV TMS

Khai Hoan Building, 1 Floor,

01 Bis Nguyen Van Thu street, DaKao ward, District 1, HCMC, Vietnam.

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