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This presentation covers some tips on optimizing Facebook for nonprofits looking to recruit volunteers. Some nuts and bolts tips with some prompts for strategy and planning. The companion presentation is Social Media for Nonprofit Volunteer Recruitment - more of an overview.
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Facebook Workshop: Attract, Interact, Manage, Grow
#GiveBack13 @alizasherman AlizaSherman.com Aliza Sherman!
Leverage the Connections
Aliza Sherman! @alizasherman ! AlizaSherman.com ! #GiveBack13!
Leverage the Tools
Aliza Sherman! @alizasherman ! AlizaSherman.com ! #GiveBack13!
First impressions count…
Cover Image
Cover Image
Cover Image
Cover Image
About Section
About Section
Profile Image
Profile Image
Profile Image
Profile Image
Cover and Profile Images
Add opportunities to connect…
Apps
Apps
Apps
Apps
Opportunities to connect
Custom Apps
Customize, organize, prioritize
Remember: Hidden Apps
Apps Images
Start the conversation…
Text Post
Link Post
Photo Post
Photo Album Post
Quote Image
Timeline Posts
Highlight or Milestone
Highlight or Milestone
Highlight or Milestone
Connect and integrate…
Website
Website
Website
Organize your content
Key Content & Tools
o Policies o Guidelines o Messaging Map o Editorial Calendar o Scheduling Tools
Policies
o Privacy Policy o What data you ask for o How you use it o If and how you store it
o Security Policy o Site o Server
Guidelines o Internal guidelines o What is allowed o “Appropriate” o Violations, Repercussions
o Community guidelines o Golden Rule o Terms of Service
Messaging Map o Your audience o Their interests o The tone o Factual, Serious o Humorous, Heartwarming o Inspirational o Motivating
Editorial Calendar
o Monthly, Weekly, Daily o Events o Promotional o Seasonal o Topical o Informative o Action-oriented
Type of Content o Organization news o Upcoming events o Current events o Reports, facts and figures o Storytelling o Calls to action o Behind-the-scenes
Recruit
Lead them to actions.
Volunteer form
List of volunteer opportunities
Ways to share info
Inform
Give them information.
News
Progress reports
Stories
Photos & video
Retain
Show appreciation.
Public thanks
Celebrate achievements
Tell their stories
Monitor and Measure
Facebook Scheduler
Facebook Activity Log
Facebook Activity Log
Facebook Post Stats
Facebook Promoted Posts
Facebook Insights
Facebook Stats
o Virality o Talking About o Likes – Easy gesture o Comments - Community o Shares – “Seal of approval”
Social Media
Go for long-term, lasting relationships.
Get this and other presentations from Aliza
Sherman at www.slideshare.net/
alizasherman
Aliza Sherman! @alizasherman ! AlizaSherman.com ! #GiveBack13!
Give Back 2013 Project #GiveBack13
