By: Ida Rosenthal & Rachel C. White

Beyond Facebook and Twitter:

The Bond Between Social Media and Nonprofits

Agenda

• Original Research Question• Why Not Facebook and Twitter?• Methodology • A Shift in Focus• Five Takeaways• Nonprofits Using Social Media Successfully• The Future of Social Media

2

What is a Nonprofit?

3

Original Research Question

• Definition of “nonprofit”• 501(c)(3)• Small & medium-sized • Provide services

• How are current popular social media tools falling short?

• What less-known, up-and-coming tools could nonprofits be using? 4

Why Not Facebook & Twitter? • Very little fundraising activity

• May not be reaching desired audiences

• Lots of competition

• Takes time to:• Create content• Reply to followers• Learn about ever-changing features

5

Methodology

• Outdated Information

• Too Broad a Focus

• No Concrete Recommendations 

2011201020061999

6

Methodology Nonprofits Social Media Platforms

Advisory Organizations

7

A Shift in Focus

THE PLATFORM IS SECONDARY!8

5 Takeaways

Main features are free

Connected to digital ecosystem

Encourages storytelling

Facilitates community building

Promotes online & offline involvement 9

Main Features are Free

• Extremely small budgets

10

Connected to Digital Ecosystem

• Intuitive design

• Easy-to-use

• Not time consuming

• Integrated into existing tools and platforms

11

Encourages Storytelling

• Strongest story wins

• Strong visuals

• Non-cluttered

12

13

Facilitates Community Building

• “Community”

• Raising Awareness & Engagement

14

Do-Gooders Friends

Nonprofits

1

2

3

Promotes Online & Offline Involvement

• Ladder of Engagement

• Types of Involvement

15

“To empower under-served youth and families in Washington, DC with the love of Christ.”

• Mentoring & afterschool programs for youth

• Razoo’s Give to the Max Day• Raised 20K more than anticipated in 24 hours!• Facebook played the biggest role• Friends shared flooded news feeds across

different networks

16

Big Results from Little Nonprofits

The Future of How Nonprofits Use Social Media

• Nothing is guaranteed!

• The “Next Big Thing” might not exist right now

• Integrated Marketing Communications

• Service always comes first

17

Question & Answer

Works Cited4th Annual Nonprofit Social Network Benchmark Report 2012. Publication. Washington, DC. NTEN 2012. Print. Bajarin, Ben. "Why It’s All About the Digital Ecosystem." TechPinions. 16 Dec. 2011. <http://techpinions.com/why-its-all-about-the-ecosystem/4567>. "Fundraiser of the Year: Little Lights Urban Ministries." Razoo Media Room. Dec. 2011. Web. <http://news.razoo.com/2011/12/fundraiser-of-the-year-little-lights-urban-ministries/>. "Give To The Max: So I Can..." YouTube. Little Lights Urban Ministries, 04 Nov. 2011. Web. <http://www.youtube.com/watch?v=Xg_Z3VieSCQ>. 2010 Nonprofit Compensation Survey. Publication. Memphis, TN: Watkins Uiberall, 2010. Print. Rados, David L. (26 March 1996). Marketing for NonProfit Organizations.  “Form 990 Series - Which Forms Do Exempt Organizations File?” last modified August 21, 2012. The Internal Revenue Service. http://www.irs.gov/Charities-&-Non-Profits/Form-990-Series-Which-Forms-Do-Exempt-Organizations-File%3F-(Filing-Phase-In)

National Association for College Admission Counseling. http://www.nacacnet.org/studentinfo/articles/Pages/Preparing-for-College-Senior-Checklist.aspx The Church of Our Redeemer. http://www.our-redeemer.net/ Ford Scholars.Org. https://www.fordscholars.org/content/smithsonian-latino-center-young-ambassadors-program BG Health Services. http://www.bghealthservices.com/about-us/american-red-cross/ 

Work Cited 2ASPS News. https://twitter.com/ASPS_News

Retro Animals. http://www.retroanimals.com/cat_desktop.html

American University WCL. http://www.wcl.american.edu/tour/

Soup Kitchen International. http://en.wikipedia.org/wiki/Soup_Kitchen_International

ERepublik The New World. http://www.erepublik.com/en/article/erepubliki-daha-zevkli-hale-getiren-ouml-nemli-ara-ccedil-lar-n-tan-t-m--1833659/1/20

ExpeditionR. http://www.expeditionr.com/2011/02/05/expeditionr-now-available-on-twitter-and-facebook/

America’s NonProfit Sector. http://www.amazon.com/Americas-Nonprofit-Sector-A-Primer/dp/0879548010

Momentum. http://www.amazon.com/Momentum-Igniting-Social-Change-Connected/dp/0787984442

Building Strong NonProfits. http://www.amazon.com/Building-Strong-Nonprofits-Strategies-Sustainability/dp/0470587873

Social Media Usage and Impact. http://www.amazon.com/Social-Media-Hana-Noor-Al-Deen/dp/0739167294

BuzzTime Business. http://buzztimebusiness.com/social-media-platforms-using/

Cachinko. http://blog.cachinko.com/2011/11/14/talent-communities-101-how-to-use-your-talent-community-in-your-job-search/

Community Organizer. http://www.communityorganizer20.com/wp-content/uploads/2012/05/Slide1.jpg

Vanessa Paech Wordpress. http://venessapaech.wordpress.com/2012/05/13/media140-your-kids-online-what-to-do and-what-to-actually-worry-about/