Facilitating the Communication of Statistics to the Financial Audience

Thursday September 8, 2011Eurostat

Marco Babic Bloomberg News

Main Users of Data

I. TradersII. EconomistsIII. StrategistsIV.Hedge Fund ManagersV. Sales

Source Release Methodologies

I. LockupII. Embargo (Scheduled)III. Live – ScheduledIV.Live- Unscheduled

Bloomberg ECO Screen for Europe (Traders)

Bloomberg ECFC Screen for Long-Term Forecasts (Strategists, Sales)

EFFECTIVE COMMUNICATION WITH MEDIA•Timeliness•Transparency•Access to Experts on the data•Clear release methodology. Lockup is preferable for market sensitive data•Provide data in consistent format in Excel and where possible alert to format changes.•Provide perspective and historical context to the data. If you make it easier for media to understand the transmission to the financial audience is clearer.•Conduct regular seminars for both new and experienced journalists .