Fáilte Ireland Season Monitor 2008

Council MeetingIrish Hotels Federation

16th July 2008

Overseas Visitors

January – April% Change 08 vs. 07

Britain +1.5%

Mainland Europe -2.2%

North America +1.0%

Other Areas +6.6%

TOTAL OVERSEAS

+0.4%

Overseas Market Estimates

Source: CSO/Fáilte Ireland/NITB

Hotel Occupancy (%)January - April

55

39

53

37

2007 2008

Room Occupancy Bed OccupancyHotel Survey: January-April 2008

Hotel Room Occupancy (%)Analysis by Region

January - April

2007

2008

TOTAL 55 53Dublin 63 64East & Midlands

47 42

South East 51 50South West 57 50Shannon 52 49West 49 51North West 50 45

Hotel Survey: January-April 2008

Hotel Survey: January-April 2008

Hotel Room Occupancy (%)Analysis by Grade

January - April

40

5652 53 53

1* & 2* 3* 4* 5* NationalAverage

A new grading classification system was introduced in 2008 so direct comparisons with previous years are not available.

Hotel Survey: January-April 2008

Bednight Sales Analysis by Market

January – April

Britain16%

Northern I reland

4%

Republic of I reland

66%

Mainland Europe

6%

North America5%

Rest of World3%

% Variance08 vs 07

Britain -1

M. Europe -16

N. America -11

Rest of World +31

Overseas -4

Rep. of Ireland +10

N. Ireland -11

Total +5

Market Share (%)

Year to Date 2008 vs. 2007Overall Business

Tourism Barometer Survey – June 2008

Hotels 27% 53%19%

Guesthouses 17% 59%24%

Self Catering 13% 57%30%

Caravan & Camping 19% 52%29%

Up

DownSame

Hostels 26% 49%26%

Bed and Breakfast 67%24%8%

Year to Date 2008 vs. 2007Hotel Bednights

Tourism Barometer Survey – June 2008

Rep. of Ireland 37% 34%29%

Northern Ireland 13% 46%41%

Overseas 18% 60%22%

Up

DownSame

Overall 53%19%27%

Year to date 2008 vs. 2007Hotels – the Ireland Market

Tourism Barometer Survey – June 2008

Up

DownSame

Ireland 37% 34%29%

() No Reply

Special Events 24%19% 30% (27%)

Business/Corporate 29%23% 23% (25%)

Weekend Breaks 26% 36%16% (22%)

General Leisure 36%15% 23% (26%)

Mid-week Breaks 18% 38%20% (24%)

Year to date 2008 vs. 2007Hotels – Overseas Markets

Tourism Barometer Survey – June 2008

Up

DownSame

() No Reply

Great Britain

22% 40%36% (2%)

USA

62%9% 24% (5%)

Europe

33%17% 44% (6%)

France

8% 34%51% (7%)

Germany

33%11% 47% (9%)

Year to date 2008 vs. 2007Profitability

Tourism Barometer Survey – June 2008

Up

DownSame

Hotels 24% 59%17%

Guesthouses 14% 63%23%

Self Catering 9% 68%23%

Caravan & Camping 61%10% 29%

Bed and Breakfast 77%6% 17%

Hostels 60%29%11%

Year to date 2008 vs. 2007Hotel Yield

Tourism Barometer Survey – June 2008

Up

DownSame

24% 53%23%

Year to date 2008 vs. 2007Segments – Overseas Business

Tourism Barometer Survey – June 2008 * Caution: Small Base

Attractions 16% 40%44%

Up

DownSame

Coach Operators* 16% 58%26%

Car hire* 18% 36%45%

Retail 75%(--%) 25%

Year to date 2008 vs. 2007Activities – Overseas Business

Tourism Barometer Survey – June 2008 * Caution: Small Base

Up

DownSame

Angling 13% 65%22%

Cruising* 56%19%25%

Equestrian 25%45%30%

Golf 63%30%7%

Prospects for the Season 2008 vs. 2007

Accommodation – Overall Business

Tourism Barometer Survey – June 2008

Up

DownSame

Hotels 21% 49%30%

Guesthouses 26% 42%32%

Bed and Breakfast 10% 56%34%

Self Catering 16% 55%30%

Caravan & Camping 16% 39%45%

Hostels 29% 43% 29%

Prospects for the Season 2008 vs. 2007

Hotels Bednights

Tourism Barometer Survey – June 2008

Up

DownSame

Overall

21% 49%30%

N Ireland13% 40%46%

Rep of Ireland

32% 30%38%

Overseas

17% 27% 56%

Prospects for the Season 2008 vs. 2007Hotels – Overseas Markets

Tourism Barometer Survey – June 2008

Up

DownSame

() No Reply

Great Britain

21% 42%37% (--%)

USA

65%10% 23% (1%)

Europe

36%13% 50% (1%)

France

9% 37%52% (3%)

Germany

36%11% 50% (3%)

Prospects for the Season 2008 vs. 2007

Segments – Overseas Markets

Tourism Barometer Survey – June 2008 * Caution: Small Base

Car hire* 18% 45%36%

Attractions 31% 33%36%

Coach Operators* 32% 47%21%

Up

DownSame

Retail 71%25%4%

Prospects for the Season 2008 vs. 2007

Activities – Overseas Markets

Tourism Barometer Survey – June 2008 * Caution: Small Base

Cruising* 38%50% 13%

Equestrian 50% 25%25%

Angling 9% 61%30%

Golf 52%41%7%

Up

DownSame

Negative Factors Affecting BusinessHotels (%)

29

25

22

17

4

3

3

3

Downturn in Economy

Unfavourable Exchange Rates

Rising Input Costs

Local Competition

Air/Sea Access and Costs

Ireland Expensive

Decrease in Tourists/Bookings

Weather

Tourism Barometer Survey – June 2008

Issues of Concern for Hotels (%)

81

69

64

68

60

52

44

24

17

12

14

9

3

4

Energy Costs

Downturn in GlobalEconomy

Downturn in DomesticEconomy

Labour Costs

Unfavourable ExchangeRates

Rising Prices for goods& services

Local Authority/ServiceCharges

Any concern Most Concern

Tourism Barometer Survey – June 2008

Number of Staff Employed 2008 vs. 2007

Hotels

Tourism Barometer Survey – July 2008

Seasonal 44%47%9%

Full-time 32%60%8%

Part-time 36%54%10%

Up

DownSame