HISTORY OF THE APPLE

Apple Inc., formerly Apple Computer, Inc., is a multinational corporation that creates consumer electronics, personal computers, computer software, and commercial servers, and is a digital distributor of media content. The company also has a chain of retail stores known as Apple Stores. Apple's core product lines are the iPhone smart phone, iPad tablet computer, iPod portable media players, and Macintosh computer line. Founders Steve Jobs and Steve Wozniak created Apple Computer on April 1, 1976,[1] and incorporated the company on January 3, 1977,[2] in Cupertino, California.

For more than three decades, Apple Computer was predominantly a manufacturer of personal computers, including the Apple II, Macintosh, and Power Mac lines, but it faced rocky sales and low market share during the 1990s. Jobs, who had been ousted from the company in 1985, returned to Apple in 1996 after his company NeXT was bought by Apple.[3] The following year he became the company's interim CEO,[4] which later became permanent.[5] Jobs subsequently instilled a new corporate philosophy of recognizable products and simple design, starting with the original iMac in 1998.

With the introduction of the successful iPod music player in 2001 and iTunes Music Store in 2003, Apple established itself as a leader in the consumer electronics and media sales industries, leading it to drop "Computer" from the company's name in 2007. The company is now also known for its iOS range of smart phone, media player, and tablet computer products that began with the iPhone, followed by the iPod Touch and then iPad. As of 2012, Apple is the largest publicly traded corporation in the world by market capitalization, with an estimated value of US$626 billion as of September 2012.[6][7] Apple Inc's market cap is larger than that of Google and Microsoft combined.[8][9] Apple's worldwide annual revenue in 2010 totaled US$65 billion, growing to US$127.8 billion in 2011[10] and $156 billion in 2012.[11]

APPLE COMPANY PRODUCT LINE

A. IPHONE :-

Apple iPhone smartphone. Announced 2007, January. Features 3.5 TFT capacitive touchscreen, 2 MP camera, Wi-Fi, Bluetooth.

Apple iPhone 3G smartphone. Announced 2008, June. Features 3G, 3.5 TFT capacitive touchscreen, 2 MP camera, Wi-Fi, GPS, Bluetooth.iPhone 3G

Apple iPhone 3GS smartphone. Announced 2009, June. Features 3G, 3.5 TFT capacitive touchscreen, 3.15 MP camera, Wi-Fi, GPS, Bluetooth.

Apple iPhone 4 CDMA smartphone. Announced 2011, January. Features 3G, 3.5 LED-backlit IPS LCD display, 5 MP camera, Wi-Fi, GPS, Bluetooth.

Apple iPhone 4 smartphone. Announced 2010, June. Features 3G, 3.5 LED-backlit IPS LCD display, 5 MP camera, Wi-Fi, GPS, Bluetooth.

Apple iPhone 4s smartphone. Announced 2011, October. Features 3G, 3.5 LED-backlit IPS LCD display, 8 MP camera, Wi-Fi, GPS, Bluetooth.

Apple iPhone 5 smartphone. Announced 2012, September. Features 3G, 4.0 LED-backlit IPS LCD display, 8 MP camera, Wi-Fi, GPS, Bluetooth.

Apple iPhone 5c smartphone. Announced 2013, September. Features 3G, 4.0 LED-backlit IPS LCD display, 8 MP camera, GPS, Bluetooth.

Apple iPhone 5s smartphone. Announced 2013, September. Features 3G, 4.0 LED-backlit IPS LCD display, 8 MP camera, Wi-Fi, GPS, Bluetooth.

Apple iPhone 6 smartphone. Announced 2014, September. Features 3G, 4.7 LED-backlit IPS LCD display, 8 MP camera, Wi-Fi, GPS, Bluetooth.

Apple iPhone 6 Plus smartphone. Announced 2014, September. Features 3G, 5.5 LED-backlit IPS LCD display, 8 MP camera, Wi-Fi, GPS, Bluetooth.

B. IPAD

Apple iPad Wi-Fi tablet. Announced 2010, January. Features 9.7 LED-backlit IPS LCD display, Wi-Fi, Bluetooth.

Apple iPad Wi-Fi + 3G tablet. Announced 2010, January. Features 3G, 9.7 LED-backlit IPS LCD display, Wi-Fi, GPS, Bluetooth.

Apple iPad 2 CDMA tablet. Announced 2011, March. Features 3G, 9.7 LED-backlit IPS LCD display, 0.7 MP camera, Wi-Fi, GPS, Bluetooth.

Apple iPad 2 Wi-Fi tablet. Announced 2011, March. Features 9.7 LED-backlit IPS LCD display, 0.7 MP camera, Wi-Fi, Bluetooth.

Apple iPad 2 Wi-Fi + 3G tablet. Announced 2011, March. Features 3G, 9.7 LED-backlit IPS LCD display, 0.7 MP camera, Wi-Fi, GPS, Bluetooth.

Apple iPad 2 Wi-Fi + 3G tablet. Announced 2011, March. Features 3G, 9.7 LED-backlit IPS LCD display, 0.7 MP camera, Wi-Fi, GPS, Bluetooth.

Apple iPad 3 Wi-Fi + Cellular tablet. Announced 2012, March. Features 3G, 9.7 LED-backlit IPS LCD display, 5 MP camera, Wi-Fi, GPS, Bluetooth

Apple iPad 4 Wi-Fi + Cellular tablet. Announced 2012, October. Features 3G, 9.7 LED-backlit IPS LCD display, 5 MP camera, Wi-Fi, GPS, Bluetooth.Apple iPad 4 Wi-Fi tablet. Announced 2012, October. Features 9.7 LED-backlit IPS LCD display, 5 MP camera, Wi-Fi, Bluetooth.

Apple iPad mini Wi-Fi + Cellular tablet. Announced 2012, October. Features 3G, 7.9 LED-backlit IPS LCD capacitive touchscreen, 5 MP camera, Wi-Fi, GPS, Bluetooth.

Apple iPad mini Wi-Fi tablet. Announced 2012, October. Features 7.9 LED-backlit IPS LCD capacitive touchscreen, 5 MP camera, Wi-Fi, Bluetooth.

Apple iPad mini 2 tablet. Announced 2013, October. Features 3G, 7.9 LED-backlit IPS LCD capacitive touchscreen, 5 MP camera, Wi-Fi, GPS, Bluetooth.

Apple iPad Air tablet. Announced 2013, October. Features 3G, 9.7 LED-backlit IPS LCD display, 5 MP camera, Wi-Fi, GPS, Bluetooth.

Apple iPad mini 3 tablet. Announced 2014, October. Features 3G, 7.9 LED-backlit IPS LCD capacitive touchscreen, 5 MP camera, Wi-Fi, GPS, Bluetooth.

Apple iPad Air 2 tablet. Announced 2014, October. Features 3G, 9.7 LED-backlit IPS LCD display, 8 MP camera, Wi-Fi, GPS, Bluetooth.

C. MAC BOOK

The first generation MacBook Pro appeared externally similar to the PowerBook G4, but used the Intel Core processors instead of PowerPC G4 chips. The 15-inch model was released in January 2006, a 17-inch model in April, both of which received several updates and Core 2 Duo processors later in the year.

The second model, known as the "unibody" model, has a more tapered design and a casing made from a single block of aluminum. It debuted in October 2008 as the 15-inch MacBook Pro and the 13-inch aluminum unibody MacBook. The following January brought the design to the 17-inch model, along with the built-in battery that joined the rest of the MacBook Pro line in June, including the 13-inch model which Apple absorbed into the MacBook Pro line. Subsequent updates brought upgraded Intel Core i5 and i7 processors and introduced Intel's Thunderbolt technology.

Apple released the third generation of MacBook Pro in June 2012 with a 15-inch screen. At the same time, slightly updated versions of the previous generation 13- and 15-inch unibody models were announced and sold in parallel, and the 17-inch variant was discontinued. While dimensionally smaller than its predecessor, the similarly styled third generation model retained a unibody design. The most substantial differences in the third generation MacBook Pro are the fitting of a significantly higher resolution Retina display, the elimination of the optical drive, and replacement of hard disk drives with solid-state drives. A 13-inch third generation MacBook Pro was released in October 2012.

NEW PRODUCT THAT I CHOOSE IPHONE 6.i. PRICE :-

4.7-inch from RM 2,702 and $ 199

ii. FUNCTION.

In Apples first push into the payments game, the iPhone 6 is equipped with Apple Pay and a Near Field Communication (NFC) antenna that allows you to tap your phone against a sensor to make payments. Credit cards from participating companiesVisa, Mastercard and American Expresscan be linked to your phones Passbook. Several merchants, like Disney, Chipotle and Seamless, have signed on with more to come.

On the security front, your card information is encrypted, and each transaction has a one-time payment number. So if you lose your phone, you can simply cancel its payments as opposed to the card itself. Apple also emphasized that neither the retailer nor Apple will know what you purchased, where you purchased it, or how much you paid.

The iPhone 6s battery life is roughly comparable to that of the iPhone 5: it features 10 more hours of audio, and four more hours of 3G talk. Both have standby battery lives of 10 days.

The iPhone 6 Plus, however, offers the best battery life of any iPhone to date. It has 80 hours of audio and 24 hours of 3G talk, and its standby battery life is 16 days.

The iPhone 6 has an air pressure sensor to tell you how high up you are. That will help it better record your fitness activity in that running a mile uphill will be adjusted to count more than running a mile on flat ground. This fitness data can be stored, accessed and analyzed in the iPhones new built-in Health app, a hub to record your health data and link third-party apps that also track your movements.

iii. AVAILABILITY

People can buy iphone 6 at Apple center or online on Apple website.

REASONS WHY I CHOOSE IPHONE 6

1. The iPhone 6 stands toe to toe with the best of 2014 and it does so with aplomb. In design, performance, camera and battery it does more than pass. Where other devices might have one standout feature and other serious failings elsewhere, the iPhone 6 is competent across the board with several standout features.

2. The popularity of the iPhone 6 means that accessory manufacturers are constantly scrambling to ride Apples coattails. Other devices and manufacturers simply dont have the same breadth of accessories to support their devices. From the BuQu PowerArmour case to the Olloclip (although a Samsung Galaxy version has just been released) The iPhone 6 accessory market far outtstrips any other newly released handset. There are simply far more ways to customise and protect your iPhone than any other handset.

3. The quality of any camera on a smartphone is open to much debate, and labelling a single one as the best is a serious cause of contention. But thats exactly what lens and camera experts DxO Labs did back in September, naming the iPhone 6 camera as the king of the competition.

4. The iPhone 6 camera got the highest ever smartphone camera score of 82 in its tests, which included; exposure, colour rendering, autofocus in both low and bright light conditions, detail preservation and the performance of the flash. All of which it came out on top and proved that its not all about the megapixels. However, its worth noting that the Sony Xperia Z3 and Galaxy S5 were close behind with scores of 79.

NAMA : FARZANA IZZATI BINTI ABDUL HAKAMCLASS : PDOOGLECTURER : MADAM NORAZIRA BINTI ABBASPRODUCT : IPHONE 6