Fast Start Coaching - with Lou D’Alo

★ Rapid product creation

★ Action steps

★ Coaching

Today’s Flow

★ Using a few key frameworks and tools, product creation now "easier" than ever

★ The product creation workflow and the content marketing or production workflow now overlaps significantly

Product Creation

★ Authority

★ Traffic “Bait"

★ Content marketing / syndication

★ Events

★ Free and Paid

Types of Content

★ Create using media that can easily be repurposed

★ Video -> Audio -> Text is the easiest way to derive/repurpose content

★ When possible, start with Video

Streamline Content Production

★ Text

★ Blog posts ★ Articles, Press Releases ★ Guest Posts ★ Email ★ G+, FB, Twitter

Applications of Content

★ Video

★ Blog post ★ Youtube ★ FB / G+ and other social Media ★ Podcast (video podcast, vlog) ★ Images to Pinterest ★ Video hosting sites (Vimeo, Blip, etc)

Applications of Content

★ Audio

★ Blog post ★ Podcast, iTunes, Blogtalk, Stitcher, etc

Application Of Content

★ The process for creating the content can be the same - whether for free or paid content

★ If you start with video format, you give yourself the most options for migrating to other formats and applications

★ Your blog is your authority center, the others are channels for directing traffic to your blog

Key Takeaway

★ Known structure for conveying content that can help keep focus on content, not context

★ Structures to allow you to focus on the content and how to organize it

Frameworks

★ 6 Serving Men

★ Kolb Learning Styles

★ Modular (3x5, 5x3, 6x4, 4x6)

★ Steps, Lists (Top 3, 5, 7, 10, 12, 21 etc)

★ 10 x 10 x 4 (for a series)

Frameworks

★ Screencasting

★ Screenflow / Camtasia

★ Powerpoint / Keynote / Google Drive / Skydrive

★ Or .. just do a hangout

Tools

★ Direct to camera or screencasting

★ Recording with or without an audience

★ No rendering or production in the workflow

★ But it has the Google watermark

Hangouts

★ Use your smartphone (iPhones have great camera’s!) and some inexpensive tripods/lenses

★ Have a good lighting source and use as good a mic as possible

★ Most people are more natural when following an outline, but not scripted

Direct to Camera

★ Traffic -> Hangout -> Strategy Call -> Client

★ Client -> Groups -> FF/ND -> Solution -> Hangout -> Offer -> Sale -> Creation -> Deliver

Marketing Flow

★ Don’t over-segment your list initially

★ Have two key focuses for your lists initially

★ Make “low-resistance” offers to identify buyers from browsers

★ Cater to the clients FF / ND by offering products identified through engagement

Marketing Flow

★ Hold a hangout to create free line content

★ Put the recording of the hangout behind your “optin page”

★ Update the option page benefit bullets

★ Start driving traffic

Action Steps

Coaching

Thank You