Filed Wrk Report

8/4/2019 Filed Wrk Report

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Product analysisOnAir Conditioner (AC)

SUBMITTED BY

Vishnu GSection: C

Reg: No: T6001

SUBMITTED TO

Prof. Madana Mohan


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Contents

Introduction

Industries in India

Major Players

Product Types

Market Share

Future prospects

Questionnaire

Conclusion


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IntroductionAn air conditioner (often referred to as AC) is a home appliance, system, or mechanism

designed to dehumidify and extract heat from an area. The cooling is done using a simple

refrigeration cycle. In construction, a complete system of heating, ventilation and air

conditioning is referred to as "HVAC". Its purpose, in a building or an automobile, is to

provide comfort during either hot or cold weather

Portable air conditioners are movable units that can be used to cool a specific region of

building in a modular fashion, not requiring permanent installation. Most portable air

conditioners are refrigeration based rather than evaporative, and it is this type that is

described in this section. Portable air conditioner units are often rented in emergency

situations such as power failures at warehouses or data centers.

All refrigerated type portable air conditioners require exhaust hoses for venting. Through

this process of air intake, cooling and venting, air is continually cycled through the unit

until the room reaches the desired temperature setting. Also, the refrigerant works to not

only cool the air but also dehumidify air in the room, owing to the temperature decrease

in the air which results in the saturation of the water content of the air, causing

condensation when the air is returned to the room. The air will therefore be left without

this zonal water content. The water loss rate is sufficiently high to require collection or

drainage. The exact conditions for the condensation of the water from the air can be

estimated using a Psychometric chart for air at room pressure.

Air conditioner equipment power in the U.S. is often described in terms of "tons ofrefrigeration". A "ton of refrigeration" is defined as the cooling power of one short ton

(2000 pounds or 907 kilograms) of ice melting in a 24-hour period. This is equal to

12,000 BTU per hour, or 3517 watt. Residential central air systems are usually from 1 to

5 tons (3 to 20 kilowatts (kW)) in capacity.


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Industries in IndiaThe Top lists of AC manufacturers that are profound in India are:

LG India Samsung India ACs Voltas AC India Godrej

Blue star India ACs Carrier ACs Onida AC Hitachi ACs

The Top lists of AC Suppliers that are profound in world are

Harvest Air Conditioner Limited Xigo Electric Co., Ltd. Shenzhen Yonan Air Conditioning Co., Ltd. Foshan City Nanhai Zuodan Electrical Co., Ltd. Asia Comfort Appliances Group Limited Shanghai VS Imp. & Exp. Co., Ltd. Delpho Tech. (Asia) Co., Ltd.

.
http://www.samsung.com/in/consumer/home-appliances/air-conditioner/index.idx?pagetype=typehttp://www.samsung.com/in/consumer/home-appliances/air-conditioner/index.idx?pagetype=typehttp://www.voltasac.com/http://www.godrejappliances.com/http://www.bluestarindia.com/products/room-acs/default.asphttp://www.bluestarindia.com/products/room-acs/default.asphttp://www.bluestarindia.com/products/room-acs/default.asphttp://www.carrierindia.com/http://www.carrierindia.com/http://beta.onida.com/ac.htmlhttp://www.hitachi-hli.com/homeAirConditioners.htmlhttp://www.hitachi-hli.com/homeAirConditioners.htmlhttp://harvestac.en.made-in-china.com/http://xigoelec.en.made-in-china.com/http://yonanac99.en.made-in-china.com/http://fszuodan.en.made-in-china.com/http://asiacomfort.en.made-in-china.com/http://vselectronics.en.made-in-china.com/http://delpho.en.made-in-china.com/http://delpho.en.made-in-china.com/http://vselectronics.en.made-in-china.com/http://asiacomfort.en.made-in-china.com/http://fszuodan.en.made-in-china.com/http://yonanac99.en.made-in-china.com/http://xigoelec.en.made-in-china.com/http://harvestac.en.made-in-china.com/http://www.hitachi-hli.com/homeAirConditioners.htmlhttp://beta.onida.com/ac.htmlhttp://www.carrierindia.com/http://www.bluestarindia.com/products/room-acs/default.asphttp://www.godrejappliances.com/http://www.voltasac.com/http://www.samsung.com/in/consumer/home-appliances/air-conditioner/index.idx?pagetype=type


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Major PlayersLG Corp

LG Corp is the second largest Korean conglomerate company that produces electronics,

chemicals, and telecommunications products and operates subsidiaries like LGElectronics, LG Display, LG Telecom and LG Chem. in over 80 countries.LG Corp

founder Koo In-Hwoi established Lak-Hui Chemical Industrial Corp. in 1947.In 1952,

Lak-Hui became the first Korean company to enter the plastics industry. As the company

expanded its plastics business, it established Gold Star Co., Ltd., (currently LG

Electronics Inc.) in 1958.

Samsung Group

The Samsung Group is a multinational conglomerate corporation headquartered in

Samsung Town, Seoul, South Korea. It is South Korea's largest chaebol and the world's

largest conglomerate by revenue with annual revenue of US $173.4 billion in 2008. The

Samsung Group comprises numerous international affiliated businesses, most of them

united under the Samsung brand including Samsung Electronics, the world's largest

technology company by sales.


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Voltas

Voltas Limited is an engineering, air conditioning and refrigeration company based in

Mumbai, India. It offers engineering solutions for a wide spectrum of industries in areas

such as heating, ventilation and air conditioning, refrigeration, construction equipment,

materials handling, water management, building management systems, indoor air quality

and chemicals.

Godrej Group

Godrej Group is one of the largest conglomerates based in Mumbai, India, involved in

various industries that include appliances, precision equipment, machine tools, furniture,

healthcare, interior solutions, office equipment, food-processing, security, materials

handling and industrial storage solutions, construction and information technology. . The

Group is headed by Adi Godrej and Jamshyd Godrej.


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Hitachi

Hitachi Ltd. is a Japanese multinational corporation specializing in high-technology and

services headquartered in Marunouchi Itchome, Chiyoda, and Tokyo, Japan. The

company is the parent of the Hitachi Group as part of the larger DKB Group companies.

Hitachi is the third largest technological company by revenue as of 2009.On the 2007

Forbes Global 2000 list, Hitachi was ranked number 371

Blue Star

Blue Star is India's largest central air-conditioning company with an annual turnover of

Rs 2556 crores, a network of 29 offices, 5 modern manufacturing facilities, 700 dealers

and around 2600 employees. It fulfills the air-conditioning needs of a large number of

corporate and commercial customers and has also established leadership in the field of

commercial refrigeration.


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Product TypesGodrej

Two main product types: - Split AC and Windows AC

LG Corp

Three main Product Types: - Split AC, Windows AC and Multi

Voltas

Four main product types: - Split AC, Windows AC, Casette AC, Slimline
http://www.voltasac.com/VENTURE-SLIMLINE-AC.aspxhttp://www.voltasac.com/VENTURE-CASSETTE-AC.aspxhttp://www.voltasac.com/Vertis-Classic-Window-AC.aspxhttp://www.voltasac.com/Vertis-GOLD-Split-AC.aspxhttp://www.lg.com/in/air-conditioning/multi/LG-L4UC608FA2.jsphttp://www.lg.com/in/air-conditioning/window-ac/LG-LWA6HW1DD1.jsphttp://www.lg.com/in/air-conditioning/split-ac/LG-LSA3CW2AF5.jsphttp://www.lg.com/in/air-conditioning/window-ac/LG-LWA6EW1DF1.jsphttp://www.godrejappliances.com/godrej/GodrejAppliances/product.aspx?id=6&menuid=346&catid=92&productid=2142&subcatid=122&subsubcatid=401http://www.voltasac.com/VENTURE-SLIMLINE-AC.aspxhttp://www.voltasac.com/VENTURE-CASSETTE-AC.aspxhttp://www.voltasac.com/Vertis-Classic-Window-AC.aspxhttp://www.voltasac.com/Vertis-GOLD-Split-AC.aspxhttp://www.lg.com/in/air-conditioning/multi/LG-L4UC608FA2.jsphttp://www.lg.com/in/air-conditioning/window-ac/LG-LWA6HW1DD1.jsphttp://www.lg.com/in/air-conditioning/split-ac/LG-LSA3CW2AF5.jsphttp://www.lg.com/in/air-conditioning/window-ac/LG-LWA6EW1DF1.jsphttp://www.godrejappliances.com/godrej/GodrejAppliances/product.aspx?id=6&menuid=346&catid=92&productid=2142&subcatid=122&subsubcatid=401http://www.voltasac.com/VENTURE-SLIMLINE-AC.aspxhttp://www.voltasac.com/VENTURE-CASSETTE-AC.aspxhttp://www.voltasac.com/Vertis-Classic-Window-AC.aspxhttp://www.voltasac.com/Vertis-GOLD-Split-AC.aspxhttp://www.lg.com/in/air-conditioning/multi/LG-L4UC608FA2.jsphttp://www.lg.com/in/air-conditioning/window-ac/LG-LWA6HW1DD1.jsphttp://www.lg.com/in/air-conditioning/split-ac/LG-LSA3CW2AF5.jsphttp://www.lg.com/in/air-conditioning/window-ac/LG-LWA6EW1DF1.jsphttp://www.godrejappliances.com/godrej/GodrejAppliances/product.aspx?id=6&menuid=346&catid=92&productid=2142&subcatid=122&subsubcatid=401http://www.voltasac.com/VENTURE-SLIMLINE-AC.aspxhttp://www.voltasac.com/VENTURE-CASSETTE-AC.aspxhttp://www.voltasac.com/Vertis-Classic-Window-AC.aspxhttp://www.voltasac.com/Vertis-GOLD-Split-AC.aspxhttp://www.lg.com/in/air-conditioning/multi/LG-L4UC608FA2.jsphttp://www.lg.com/in/air-conditioning/window-ac/LG-LWA6HW1DD1.jsphttp://www.lg.com/in/air-conditioning/split-ac/LG-LSA3CW2AF5.jsphttp://www.lg.com/in/air-conditioning/window-ac/LG-LWA6EW1DF1.jsphttp://www.godrejappliances.com/godrej/GodrejAppliances/product.aspx?id=6&menuid=346&catid=92&productid=2142&subcatid=122&subsubcatid=401http://www.voltasac.com/VENTURE-SLIMLINE-AC.aspxhttp://www.voltasac.com/VENTURE-CASSETTE-AC.aspxhttp://www.voltasac.com/Vertis-Classic-Window-AC.aspxhttp://www.voltasac.com/Vertis-GOLD-Split-AC.aspxhttp://www.lg.com/in/air-conditioning/multi/LG-L4UC608FA2.jsphttp://www.lg.com/in/air-conditioning/window-ac/LG-LWA6HW1DD1.jsphttp://www.lg.com/in/air-conditioning/split-ac/LG-LSA3CW2AF5.jsphttp://www.lg.com/in/air-conditioning/window-ac/LG-LWA6EW1DF1.jsphttp://www.godrejappliances.com/godrej/GodrejAppliances/product.aspx?id=6&menuid=346&catid=92&productid=2142&subcatid=122&subsubcatid=401http://www.voltasac.com/VENTURE-SLIMLINE-AC.aspxhttp://www.voltasac.com/VENTURE-CASSETTE-AC.aspxhttp://www.voltasac.com/Vertis-Classic-Window-AC.aspxhttp://www.voltasac.com/Vertis-GOLD-Split-AC.aspxhttp://www.lg.com/in/air-conditioning/multi/LG-L4UC608FA2.jsphttp://www.lg.com/in/air-conditioning/window-ac/LG-LWA6HW1DD1.jsphttp://www.lg.com/in/air-conditioning/split-ac/LG-LSA3CW2AF5.jsphttp://www.lg.com/in/air-conditioning/window-ac/LG-LWA6EW1DF1.jsphttp://www.godrejappliances.com/godrej/GodrejAppliances/product.aspx?id=6&menuid=346&catid=92&productid=2142&subcatid=122&subsubcatid=401http://www.voltasac.com/VENTURE-SLIMLINE-AC.aspxhttp://www.voltasac.com/VENTURE-CASSETTE-AC.aspxhttp://www.voltasac.com/Vertis-Classic-Window-AC.aspxhttp://www.voltasac.com/Vertis-GOLD-Split-AC.aspxhttp://www.lg.com/in/air-conditioning/multi/LG-L4UC608FA2.jsphttp://www.lg.com/in/air-conditioning/window-ac/LG-LWA6HW1DD1.jsphttp://www.lg.com/in/air-conditioning/split-ac/LG-LSA3CW2AF5.jsphttp://www.lg.com/in/air-conditioning/window-ac/LG-LWA6EW1DF1.jsphttp://www.godrejappliances.com/godrej/GodrejAppliances/product.aspx?id=6&menuid=346&catid=92&productid=2142&subcatid=122&subsubcatid=401http://www.voltasac.com/VENTURE-SLIMLINE-AC.aspxhttp://www.voltasac.com/VENTURE-CASSETTE-AC.aspxhttp://www.voltasac.com/Vertis-Classic-Window-AC.aspxhttp://www.voltasac.com/Vertis-GOLD-Split-AC.aspxhttp://www.lg.com/in/air-conditioning/multi/LG-L4UC608FA2.jsphttp://www.lg.com/in/air-conditioning/window-ac/LG-LWA6HW1DD1.jsphttp://www.lg.com/in/air-conditioning/split-ac/LG-LSA3CW2AF5.jsphttp://www.lg.com/in/air-conditioning/window-ac/LG-LWA6EW1DF1.jsphttp://www.godrejappliances.com/godrej/GodrejAppliances/product.aspx?id=6&menuid=346&catid=92&productid=2142&subcatid=122&subsubcatid=401http://www.voltasac.com/VENTURE-SLIMLINE-AC.aspxhttp://www.voltasac.com/VENTURE-CASSETTE-AC.aspxhttp://www.voltasac.com/Vertis-Classic-Window-AC.aspxhttp://www.voltasac.com/Vertis-GOLD-Split-AC.aspxhttp://www.lg.com/in/air-conditioning/multi/LG-L4UC608FA2.jsphttp://www.lg.com/in/air-conditioning/window-ac/LG-LWA6HW1DD1.jsphttp://www.lg.com/in/air-conditioning/split-ac/LG-LSA3CW2AF5.jsphttp://www.lg.com/in/air-conditioning/window-ac/LG-LWA6EW1DF1.jsphttp://www.godrejappliances.com/godrej/GodrejAppliances/product.aspx?id=6&menuid=346&catid=92&productid=2142&subcatid=122&subsubcatid=401


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Samsung

Two main Product types: - Split AC and Windows AC

Hitachi

Two main product types: - Split AC and Windows AC both using direct efficient

technology

Blue Star

Main Products are

Windows AC, Hi-Wall Split AC,Cassette AC, Verticool Split AC& Concealed Split AC
http://www.bluestarindia.com/products/room-acs/hiwallsplit-acs.asphttp://gosubtypelink%28%27%27%2C%27model%27%2C%27/in/consumer/home-appliances/air-conditioner/window-air-conditioner/index.idx?pagetype=subtype%27,%27%27);http://gosubtypelink%28%27%27%2C%27model%27%2C%27/in/consumer/home-appliances/air-conditioner/split-air-conditioner/index.idx?pagetype=subtype%27,%27%27);http://www.bluestarindia.com/products/room-acs/hiwallsplit-acs.asphttp://gosubtypelink%28%27%27%2C%27model%27%2C%27/in/consumer/home-appliances/air-conditioner/window-air-conditioner/index.idx?pagetype=subtype%27,%27%27);http://gosubtypelink%28%27%27%2C%27model%27%2C%27/in/consumer/home-appliances/air-conditioner/split-air-conditioner/index.idx?pagetype=subtype%27,%27%27);http://www.bluestarindia.com/products/room-acs/hiwallsplit-acs.asphttp://gosubtypelink%28%27%27%2C%27model%27%2C%27/in/consumer/home-appliances/air-conditioner/window-air-conditioner/index.idx?pagetype=subtype%27,%27%27);http://gosubtypelink%28%27%27%2C%27model%27%2C%27/in/consumer/home-appliances/air-conditioner/split-air-conditioner/index.idx?pagetype=subtype%27,%27%27);http://www.bluestarindia.com/products/room-acs/hiwallsplit-acs.asphttp://gosubtypelink%28%27%27%2C%27model%27%2C%27/in/consumer/home-appliances/air-conditioner/window-air-conditioner/index.idx?pagetype=subtype%27,%27%27);http://gosubtypelink%28%27%27%2C%27model%27%2C%27/in/consumer/home-appliances/air-conditioner/split-air-conditioner/index.idx?pagetype=subtype%27,%27%27);http://www.bluestarindia.com/products/room-acs/hiwallsplit-acs.asphttp://gosubtypelink%28%27%27%2C%27model%27%2C%27/in/consumer/home-appliances/air-conditioner/window-air-conditioner/index.idx?pagetype=subtype%27,%27%27);http://gosubtypelink%28%27%27%2C%27model%27%2C%27/in/consumer/home-appliances/air-conditioner/split-air-conditioner/index.idx?pagetype=subtype%27,%27%27);http://www.bluestarindia.com/products/room-acs/hiwallsplit-acs.asphttp://gosubtypelink%28%27%27%2C%27model%27%2C%27/in/consumer/home-appliances/air-conditioner/window-air-conditioner/index.idx?pagetype=subtype%27,%27%27);http://gosubtypelink%28%27%27%2C%27model%27%2C%27/in/consumer/home-appliances/air-conditioner/split-air-conditioner/index.idx?pagetype=subtype%27,%27%27);http://www.bluestarindia.com/products/room-acs/hiwallsplit-acs.asphttp://gosubtypelink%28%27%27%2C%27model%27%2C%27/in/consumer/home-appliances/air-conditioner/window-air-conditioner/index.idx?pagetype=subtype%27,%27%27);http://gosubtypelink%28%27%27%2C%27model%27%2C%27/in/consumer/home-appliances/air-conditioner/split-air-conditioner/index.idx?pagetype=subtype%27,%27%27);http://www.bluestarindia.com/products/room-acs/hiwallsplit-acs.asphttp://gosubtypelink%28%27%27%2C%27model%27%2C%27/in/consumer/home-appliances/air-conditioner/window-air-conditioner/index.idx?pagetype=subtype%27,%27%27);http://gosubtypelink%28%27%27%2C%27model%27%2C%27/in/consumer/home-appliances/air-conditioner/split-air-conditioner/index.idx?pagetype=subtype%27,%27%27);http://www.bluestarindia.com/products/room-acs/hiwallsplit-acs.asphttp://gosubtypelink%28%27%27%2C%27model%27%2C%27/in/consumer/home-appliances/air-conditioner/window-air-conditioner/index.idx?pagetype=subtype%27,%27%27);http://gosubtypelink%28%27%27%2C%27model%27%2C%27/in/consumer/home-appliances/air-conditioner/split-air-conditioner/index.idx?pagetype=subtype%27,%27%27);


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Market share

15%

15%

15%

21%

19%

5% 10%

Demand of Ac

Small Pvt sector

Public Sectr

Govt

Med n large Pvt comp

Household

Hospital

small Business


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Future aspectsAir conditioners are still on revolution .Different types of ACs are released to the market

each month. Blue Star and LG Corp tops the chart followed by Voltas, Hitachi, Samsung

and Godrej. Videocon and Carriers are also behind them. From the global market

perspective, the world economic slowdown, or even in trouble in some countries and

regions, these factors impact on the export of a huge air-conditioning in 2009, expected

2009 annual air-conditioning refrigeration export situation may be more severe than in

2008. Judging from the current production pattern analysis of the overall air-

conditioning, refrigeration air-conditioning throughout the year two years 2008, 2009

major policy adjustment should be a new air conditioner energy efficiency standards for

the development and implementation schedule

The key aspects what I found out was

Rapid growth Affordability Higher temperatures More value added models Higher competition Global players Removal of Restrictions Higher R&D


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Questionnaire on Customer satisfaction ofAir Conditioner (AC)

Name:

Age:

Gender (M/F): Place:

1. What is your Occupation?a) Govt servant

b) Business

c) Engineer/Doctor

d) Others (Please specify)

2. What is the Ac brand you are using?a) LG Corpb) Blue Starc) Voltasd) Others (Please Specify)

3. What is the reason for buying your specified brand?a) Priceb) Quality

c) Loyalty

d) Others (Please Specify)


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4. Do the advertisements affect your buying of AC brand?a) Yes

b) No

5. Which type of Ac you are using?a) Split AC

b) Windows AC

c) Slim line AC


6. Where you are using AC?a) Home

b) Work area

c) Automobiles


7. Are you completely happy with the Brand of Ac you are using?a) Yesb) Noc) No comments

Thank you for taking time to fill out the questionnaire with patience

Yours Sincerely

Date: Vishnu G


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ConclusionField work on Product Analysis of Air conditioner has been carried out on October 30

and 31 of 2010 on Secunderabad among normal people. A questionnaire has been carried

out and a comparative study on different types of products on Ac has been identified. The

Marketing Strategies identified for the growth of Ac in India are

Facilitate growth in exports Benchmark Indian plants to the best in the world Understand best practices in operations and educate Indian players Participate in tradeshows, conferences in target markets Work with government to shape policies Ensure implementation of safety standards Ensure national level quality/performance standards Define clear procedures/paperwork for imports/exports

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