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CLIENT SUCCESS STORY
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Discover your social media value with Tradable Bits. http://tradablebits.com [email protected]
Everyone Attends Games with FriendsSports events are inherently social occasions. No one wants to attend a game alone! The Vancouver Whitecaps FC knows their loyal fans will buy game tickets, but what about their friends? They needed a way to reach the social networks of their most loyal ticket buyers, so they could invite the sports-loving friends of fans to join their ‘Caps buddies at a live match.
Reach New Friends as Fans Buy TicketsTaking advantage of social influence, the Whitecaps FC hoped to sell more tickets to loyal fans and their friends. They aimed to save ad spend and optimize their return on investment by only reaching qualified leads and automatically updating their ad audience as fans converted.
Microtarget Facebook Ads to Live LeadsAfter an entire season of massively successful engagement campaigns, the Whitecaps FC had over ten thousand contact profiles of loyal fans in their Ticketmaster-integrated Fan CRM. They easily segmented them into audiences of their most influential buyers, which automatically updated as new fans bought. Creating Facebook Lookalike audiences from these valuable groups, they further refined their scope to those with a shared connection with a ticket buyer, an interest in sports or a previous engagement in a Whitecaps campaign. This optimized audience paired with already-tested creative resulted in doubled clickthrough rates, tons of engagement on the ad and nine times return on investment.
Ad Engagement Rate
Fans who clicked also liked, shared or commented on the ad.
78%
Conversion Rate
Ad clicks who bought tickets
14%
Return on Ad Investment
Sales dollars per ad dollar spent
9X
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Tradable Bits helps us build our
Whitecaps fan community - but
most importantly, it brings new
fans to our games. ADAM ROOTMAN, Digital Manager
Filling StadiumStands with Friends of Fans
Leveraging the social networks of their loyal ticket buyers, Vancouver Whitecaps FC expanded their reach with microtargeted Facebook ads to the friends of ‘Caps fans, earning nine times more sales per ad dollar spent.
