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A

PROJECT REPORT

ON

A STUDY OF PROMOTIONAL ACTIVITIES

WITH REFRENCE

TO

‘’MTS’’

NASHIK

SUBMITTED TO

UNIVERSITY OF NASHIK

FOR THE PARTIAL FULILLMENT OF THE DEGREE

BACHELOR OF BUSINESS ADMINISTRATION

2010- 2011 YEAR

BY

MR. BHAVESH CHHABLANI

BYK COLLEGE OF COMMERCE

NASHIK-5

TY BBA

GUIDED BY

PROF. SUSMINA KANE



BYK COLLEGE OF COMMERCE

NASHIK-5

CERTIFICATEDATE:22-2-2011

PLACE- NASHIK

TO WHOM SO EVER IT MAY CONCERN

This is to certify that Mr. BHAVESH .P. CHHABLANI studying in

T.Y. BBA in B.Y.K COLLEGE OF COMMERCE NASHIK has personally

collected the necessary information for the completion of the project report.

He has shown good application in his efforts. We wish him success for

his future career.

Page2



Signature

Mr. ShekharRajguru

MTS, Nashik

ACKNOWLEDGEMENT

I would like to express my gratitude to MTS, Nasik for giving me the

privilege of being a part of their organization and helping me to learn through

the experience.

I have pleasure in successful completion of this work

titled:“ A project report on a STUDY OF with reference to MTS, Nasik.” The special

environment of BYK COLLEGE OF COMMERCE, NASHIK that always

supports educational activities facilitated my work on this project.

I greatly appreciate the motivation and understanding extended for the project

work, by Mr. ShekharRajguru, MTS, Nasik who responded promptly and

enthusiastically to my request for frank comments despite his congested

schedule.

I acknowledge the support, the encouragement, extended for this study by

Principal DR.DhaneshKalal and Prof. B.W Khalkar, BBA, BBM(IB) & BCA

programmer , BYK College of Commerce, Nasik.

I am very much thankful to Prof. Sushumna.A.Kane, BYK COLLEGE OF

COMMERCE, NASHIK, my guide for her encouragement and guidance for

this project work without her suggestion on every part of this work.

Page3



I thank my father, mother who encouraged me to extend my reach, with

their help &support, I have been able to complete this work & all those who

have directly or indirectly contributed towards completion of this project.

Date :

Signature

Bhavesh. P. Chhablani(T.Y. BBA)

INDEX

CHAPTER

NO.

PARTICULARS PAGE

NO.

1 INTRODUCTION

(1.A) Need and importance of the project.

(1.B) Objectives of Project Work.

(1.C) Research methodology

5

2 COMPANY PROFILE

2.A. Introduction

2.B.About MTS Organization

2.C. SWOT analysis of thecompany

11

Page4



3 PRODUCT PROFILE OF MTS 18

4 OTHER COMPANY PROVIDING USB

MODEM

25

5 THEORY RELATED TO THE TOPIC 29

6 PROMOTIONAL ACTIVITIES BY THE

COMPANY

35

7 DATA ANALYSIS AND INTERPRETATIONS 40

8 FINDINGS 57

9 10. A. RECOMMENDATION/ EXPECTATION

10.B. Conclusion

58

10 11 APPENDIX

11.A. Bibliography.

11.B. Executive summary.

59

Page5



1. INTRODUCTION .

1A. NEED & IMPORTANCE OF PROJECTWORK.

1.B. OBJECTIVE OF PROJECT WORK.

1.C. RESEARCH METHODOLOGY.

Page6



1.A NEED AND IMPORTANCE OF PROJECT

WORK A project may be defined as a scientifically evolved work plan devised to

achieve a specific period of time. The three basic attributes are a course of

ACTION, SPECIFIC OBJECTIVES and DEFINITE TIME PERSPECTIVE. A

project is a research activity which can be analyzed appraised and monitored

independently. PROJECT WORK is the best way to PRACTISE WHAT YOU

HAVE LEARNT. It is a method of discovering truth, through critical thinking.

It is nothing but a systematic process.

The several steps are :

• Identification of small research problems.

• Formulation of hypothesis or assumption or predictions about the

problems.

• Design of the project work to test the hypothesis.

• Observation of variables.

• Examination or verification of relationship between variables observed

relationship.

PROJECT WORK takes the experience of the class room out into the world and

provides opportunities for informal learning. The potential benefit for students

is clear. They work on the topic of interest to them and with a particular aim in

mind. It pushes the boundaries by bringing students into direct contact with

authentic language and learning experience not usually available within the four

walls of a classroom, offers learners an opportunity to take a certain

responsibility for their own learning encouraging them to set their own

objectives in terms of what they wanted to learn. It is basically driven by the

Page7



need to create an end product. It develops one’s confidence and independency

tointo the work environment.

OBJECTIVES OF THE PROJECT.

•

TO STUDY THE MARKETING STRATEGY OF THEORGANISATION.

• TO STUDY THE PRODUCT PROFILE.

• TO STUDY THE DIFFERENT TYPES OF PROMOTIONAL

ACTIVITIES UNDERTAKEN BY THE COMPANY.. .

• TO STUDY MTS BRAND IMAGE IN NASHIK MARKET.• TO STUDY ABOUT THE AWARENESS OF MTS PRODUCTS IN

PROSPECT CUSTOMERS.

• TO STUDY CUSTOMER EXPECTATIONS LEVEL FROM MTS

WITHOTHER COMPETETIVE BRANDS..

Page8



• TO COMPARE THE BRAND ON THE BASIS OF PRODUCT,

SERVICE,PRICE AND NETWORK.

1. C. RESEARCH METHODOLOGY

Research is a diligent and systematic inquiry or investigation into a

subject in order to discover or revise facts, theories, application etc.

methodology is the system of methods followed by particular discipline. Thus

Research Methodology is the way how we conduct our research.

SOURCES OF DATA

Depending on the sources, data are classified under two categories:

1.PRIMARY DATA:It is obtained by a study specifically designed to fulfill the data needs of

the problems at hand. Such data are original in character and are

generated in large number of surveys conducted mostly by government

and also individuals, institutions and research bodies. It provides

information gathered at first hand.

Page9



PRIMARY DATA USED FOR THE PROJECT REPORT:-

1. There was a personal interview conducted related to the objectives of

project report work, in which a set of question was prepared and asked to

the concerned person. i.e. MR ShekharRajguru, sales manager, MTS,

Nashik.

2. There was an observation made while working with the organization.

3. A survey report was prepared and filled by the customers for data

analysis and interpretation.

1. SECONDARY DATA:

Data which are not originally collected but rather obtained from

published or unpublished sources are known as secondary data. They are

sources from which data are received second hand.

SECONDARY DATA USED FOR THE PROJECT REPORT:-

1. Reference from research paper.

2. Information is taken from the internet.

3. Books on marketing are referred to for information.

Tabular representation of the following methods of collecting data are:-

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PRIMARY DATA SECONDARY DATA

1. OBSERVATION 1. INTERNET

1. PERSONAL INTERVIEW 1. BOOKS

1. STRUCTURED

QUESTIONNAIRE

1. NEWSPAPER

1. SURVEY

IMPORTANCE OF THE STUDY

• To study marketing strategies of MTS to increase the marketshare.

• To find out competitors of MTS in Nashik City.

• To find out market channels to implement the strategies ofMTS.

• To find out how MTS react to the technology changes in

thecommunications sectors.

LIMITATIONS OF STUDY

• Most of the consumers at individual as well as at corporate level want to

take broadband rather than USB modem.

• The project was undertaken only in Nashik city hence it does not give a

clear picture of the perceptions of people elsewhere.

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• The answers given may not be genuinely answered because the

respondent may always not be in the position of giving the right state of

mind in giving the answers.

• The project was only for two months.

• The consumer were scattered in an unequal manner.

• The consumers who were interviewed were busy so it was difficult to

meet them.

• One of the major problems is that the clients are not willing to give

appointment due to some invalid reasons as well as valid reasons.

• Sometimes it happen that the information that the client reveal may not

be true information which acts as a barrier to conduct the research..

2. COMPANY PROFILE

2.A. INTRODUCTION

2. B. ABOUT MTS ORGANISATION

2. C. SWOT ANALYSIS OF THE COMPANY

Page12



Page13



Page14

COMPANY PROFILE

MTS INDIA

TYPE- Private

INDUSTRY- Mobile Telecommunication

FOUNDED- 2009 AS SISTEMA SHYAM TELECOMMUNICATION

HEADQUATERS- New Delhi, INDIA

PRODUCTS- CDMA, Mobile Broadband USB Modem, MTS TV.

PARENT COMPANY-

• SISTEMA (73.71%)

• SHYAM GROUP (23.70%)

SIZE OF THE COMPANY

OFFICE AT NASHIK - MTS TELESERVICE, ABOVE MC DONALD’S,

COLLEGE ROAD, NASHIK

From the above company profile we can get a clear picture about the company,

its product and infrastructure of the company.

http://en.wikipedia.org/wiki/File:MTSIndia_Logo.svg



3. A. INTODUCTION

This chapter explains about the background and states the objectives of

the project. The purpose of the study is to determine the impact of promotional

activity for selling MTS products in Nashik city only.

Promotion is comprehensive terms, and covers the entire gamut of

advertising, publicity, public relations, personal selling and sales promotion.

Sales promotion is thus a part of promotion and is restricted to direct

inducement on a short term basis services. The same promotional strategy was

applied by MTS to promote their products and boost up its sales. The MTS

performed promotional activities like canopy, road shows, EPP, broacher

distribution, etc.

3. B. ABOUT MTS

,WHAT IS MTS?

• The leading mobile phone operator in Russia and CIS.• A top 10 global mobile operator.• One of the 100 most powerful brands in the world.

MTS primary goal is to be the leading communications operator

in India and the CIS, providing its customers with mobile andfixed telephonyhigh-speed Internet access at home and on the move, cable TV

and thewidest choice of legal content on the market. MTS was established in

October 1993 by Moscow City Telephone Network(MGTS), T-Mobile

Deutschland GmbH (T-Mobile), an affiliate of DeutscheTelekom AG, Siemens

AG (Siemens) and several other shareholders.

Page15



Inlate 1996, Sistema JSFC acquired a majority stake in MTS and hasremained

the primary owner ever since. MTS was the first company to launch GSM

services in the Moscow regionin 1994. In subsequent years, MTS has expanded

rapidly in Russia largelythrough the acquisition of smaller independent players

and became theleading national mobile operator. MTS initiated its international

expansion in 2002 through theestablishment of Mobile Tele Systems LLC, a

joint venture with Betelecom, the national fixed line operator in Belarus.In

2003, MTS continued to expand in the CIS by acquiring the leadingoperator

UMC in Ukraine, the biggest CIS market outside of Russia.

In December 2008, MTS extended its brand outside the CIS borders. MTSand

Shyam Telelink Limited, JSFC Sistema's telecommunicationssubsidiary in

India, announced the agreement to allow Shyam Telelink touse MTS brand in

India. The decision to introduce the brand to India is reflective of the brandssuccess in the Company’s markets of operationsince its launch in May 2006.

In April 2008, MTS brand was recognized as one of the BRANDZ Top 100

Most Powerful Brands, a ranking publishedby the Financial Times and Mill

ward Brown, a leading global marketresearch and consulting firm.

Today, Mobile TeleSystems is the largest mobile phone operator in Russiaand

the CIS. MTS is a multinational corporation of a new type, based in ahigh-

growth emerging market and simultaneously entering otherdeveloping markets

with a unified brand. Having been recognizedinternationally for corporate

governance and transparency, MTS is notonly a leading Russian blue-chip

company, but a truly global organization.

Page16



VISION OF COMPANY”Booming and prosperous India driven by hundreds of

millions success stories.”

MISSION OF COMPANY“Enable New India’s continuous renewal.”

1.MTS believe the power of connectivity willprovide New India with a new sense of identity

and opportunity.2. To provide this connectivity in a simple,

effective and affordable manner

AMBITION OF COMPANY“Outdo Yourself”

1.MTS will encourage the use of connectivity to

rise above social, cultural, occupational andeconomic challenges, thus becoming theundisputed champion of those who have thecourage to go against all odds.

INNOVATION

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• Differentiation MTS from our competitors byoffering a unique mix of products and services.We will offer exclusive devices, distinctpackages ofservices catering to all customersegments and a market-leading end-to-enduser experience at home, work and on themove

3. C. SWOT ANALYSIS OF THE COMPANY:-

STRENGHTS:-

• MTS is having a huge experience in this field of

business.

• MTS is going to offer the most expansive

roaming network.

• Low tariff plan- MTS is coming with one of

most cheapest tariffs in telecom sector by providing ½ paisa second call.

• MTS is World`s 8th largest mobile Brand.

Page18



WEAKNESS:-

•

New entrant in Indian Telecom market: it willface a cut throat competition from its

competitors.

• CDMA is a excellent Technology no

doubt but it is too much costly.

• Least Brand Recall in Customer’s mind in

India.

• Less Network coverage across telecom circles of

India.

OPPORTUNITY:-

1. Latest technology and low cost advantage.

2. The cellular telephony market is presentlyexpanding at a phenomenal rate .

3. India is the second-largest telecommunications

market.

THREAT:-

• Threat of new entrant is always there for any

company.

Page19



So from the SWOT analysis we can find that:-

• Threat from competitors (High)

• Customer bargaining power (High)

• Suppliers bargaining power (Low)

• Threat of new entrant (High)

•

Technology improvement. (High)• Population growth. (High).

Page20



3 PRODUCT PROFILE

PRODUCT PROFILE:-

Page21



Page22

Stereo FM Radio Phones

MTS CHAMPION.

Features-

• Color phone.

• FM/ FM Recording



Stylish color phones

MTS POPULARMTS VICTOR

Features- Features-

(a) Color phone Color phone

(b) 500 contacts Speaker phone mode

(c) Voice Recording SMS 1000,

MTS SUPER POWER Feature:-

Color phone.

Super long lasting

Battery.

Page23



Page24

Smart phones now surf from anywhere, anytime

MTS ALIVE Features:-

1. 2.8-inch touch screen display

2. 1.3 megapixel camera

3. social networking sites an easy access

4. Internet browsing speed up to 3.1 Mbps

5. Accelerometer with motion sensor

6. Can be used as a high speed modem

7. Bluetooth, Music player , Audio Player, FM radio.

PRICE- Rs. 5,999.

MTS IVORY

Features:-

➢ Microsoft exchange push mail

➢ High speed internet access

➢ MTS TV on the go

➢ Windows OS

➢ Phone as modem➢ Screen Size 3.2 "

PRICE- Rs. 13,000.



Page25



Page26

MTS BUZZ Feature:-

• 2.4-inch display

• 1.3 megapixel camera

• Full QWERTY keyboard

•

Social networking sites an easy access.

• Internet browsing speed up to 3.1 Mbps

• Can be used as a high speed modem.

• Bluetooth, Music player , Audio Player , FM.

MTS ROCKSTAR

Features:-

• Stylish music phone.

• MP3, FM

•

Camera• Internet access.



Page27



Page28

MOBILE BROADBAND USB

MODEM

FEATURES:-• Enhanced download & surfing speed with cutting-edge

CDMA technology.• Internet browsing and download speed up to 3.1 mbps.• Compatible with Windows 2000, Windows XP & Vista, Window7.• High-speed wireless data access for laptop or tablet PC.• Simply plug and play.

Feature:-

Speed up to 3.1 Mbps.

Micro SD Card slot for data storage

Stylish swivel modem for flexible usage

Product description

MBlazeStandard

Feature:-

Plug and play enabled.

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MTS MBlaze coverage .



DATACARD TARIFF

MBlazer

Packet Name MRP (Rs) Download Extra usage Validity

MBlazer 198 250 MB 50p/ MB 30



MBlazer 1 598 1GB 50p/ MB 30

MBlazer 2 698 2 GB 50p/ MB 30



MBlazer 10 1050 10 GB 50p/ MB 30

MBlazer 15 1500 15 GB 50p/ MB 30

MBlazer 30 3000 30 GB 50p/ MB 30

MBlazer 50 5000 50 GB 50p/ MB 30

MBlazer night 595 10 GB 50p/ MB 30

MBlazer

Unlimited

999 unlimited - 30

MBlaze plans with long term validity




MBlazer 18 2695 18 GB 50p/ MB 90

Page29



MBlazer 30 3150 30 GB 50p/ MB 90

MBlazer 45 4500 45 GB 50p/ MB 90

MBlazer 6 3588 6 GB 50p/ MB 180

MBlazer 18 4788 18 GB 50p/ MB 180

MBlazer 36 5388 36 GB 50p/ MB 180

MBlazer 60 6300 60 GB 50p/ MB 180

MBlazer 90 9000 90 GB 50p/ MB 180

MBlazer 12 7176 12 GB 50p/ MB 365

MBlazer 36 9576 36 GB 50p/ MB 365

MBlazer 72 10776 72 GB 50p/ MB 365

1. OTHER INDIAN COMPANIES PROVIDING HIGHSPEED DATA CARD OR WIRELESSBROADBAND

SERVICES:

Page30



• BSNL.

• TATA.

• RELIANCE.

• AIRTEL

Page31



TATA TELESERVICES LTD

Tata Teleservices Limited spearheads the Tata Group's presence in thetelecom

sector. The Tata Group had revenues of around US $75 billion infinancial year

2008-09, and includes over 90 companies. Incorporated in 1996, Tata

Teleservices Limited is the pioneer of theCDMA 1x technology platform in

India. It has embarked on a growth path since the acquisition of Hughes

Tele.com (India) Ltd [renamed TataTeleservices (Maharashtra) Limited] by the

Tata Group in 2002. The company is themarket leader in the fixed wireless

telephony market with its brandWalky. The company has recently introduced

the brand Photon to providea variety of options for wireless mobile broadband

access. The company'snetwork has been rated as the 'Least Congested' in India

for last fiveconsecutive quarters by the Telecom Regulatory Authority of

Indiathrough independent surveys.

In December 2008, Tata Teleservices Limited announceda unique reverse

equity swap strategic agreement between its telecomtower subsidiary, Wireless

TT Info-Services Limited, and Quippo TelecomInfrastructure Limited-with the

combined entity kicking off operations inearly 2009 with 18,000 towers,

thereby becoming the largest independententity in this space-and with the

highest tenancy ratios in the industry.The WTTIL-Quippo combine is targeting

over 50,000 towers by the end ofFY 2010-11.

Page32



RELIANCE COMMUNICATIONS

Reliance Communications, formerly known as Reliance Info com, alongwith

Reliance Telecom and Flag Telecom, is part of RelianceCommunications

Ventures (RCoVL). It is the second largest mobileoperator in India, based on

number of subscribers. According to NationalStock Exchange data, Anil

DhirubhaiAmbani controls 66.77 per cent of thecompany, which accounts for

more than 1.36 billion shares. It is the flagship company of the Reliance-Anil

DhirubhaiAmbani Group,comprising of the Reliance ADAG. It uses

CDMA20001x technology for its existing CDMA mobile services, and GSM-

900/GSM-1800 techno. RelCom is also into Wireline Business throughout

India and has thelargest optical fiber communication (OFC) backbone

architecture [roughly110,000km] in the country. RelCom have presence across

all B2Ccommunications channel in one of the fastest growing markets in the

world

Page33



BHARAT SANCHAR NIGAM LIMITED

Bharat Sanchar Nigam Limited (known as BSNL, India

CommunicationsCorporation Limited) is a state-owned telecommunication

companyin India. BSNL is the sixth largest cellular service provider, with

over57.22 million customers as of December 2009 and the largest land

linetelephone provider in India. Its headquarters are at Bharat SancharBhawan,

Harish Chandra Mathur Lane, Janpath, New Delhi. It has thestatus of Mini

Ratna, a status assigned to reputed public sector companiesin India. BSNL is

India's oldest and largest Communication Service Provider (CSP).Currently has

a customer base of 90 million as of June 2008. Ithasfootprints throughout India

except for the metropolitan citiesof Mumbai and New Delhi which are managed

by MTNL. As on March 31,2008 BSNL commanded a customer base of 31.55

million Wireline, 4.58million CDMA-WLL and 54.21 million GSM Mobile

subscribers. BSNL's earnings for the Financial Year ending March 31, 2009

stood atINR 397.15b (US$7.03 billion) with net profit of INR 78.06b (US$

1.90billion). BSNL has an estimated market value of $ 100 Billion.

Page34



5. THEORY RELATED TO THE

TOPIC

Page35





• Beam Telecom offers plans up to 6 Mbit/s for home users and has 20

Mbit/s plans available for power users in only Hyderabad city.[45]

• BSNL offers ADSL up to 8 Mbit/s in many cities.It also started offering

FTTH speeds ranging from 256Kbps to 100Mbps.

• MTNL offers VDSL at speeds up to 20 Mbit/s in selected areas [47]

• Reliance Communications offers 10 Mbit/s and 20 Mbit/s broadband

internet services in selected areas.[48]

• Tata Indicom offers 10 Mbit/s, 20 Mbit/s and 100 Mbit/s options under

the "Lightning Plus" tariffs structure/[49]

PROMOTION

Basically promotion is an attempt to ‘influence’. More specificallyPROMOTION is the element in an organizations marketing mix that servesto

Inform, Persuade &R emind the market of a product and/or theorganization

selling it, in hopes of influencing the recipients feeling beliefs, or behavior. Out

of 4Ps of marketing i.e. product, price, place, andpromotion, the most important

role is of 4th which is PROMOTION.

ROLE OF PROMOTION IN MARKETING:-

• Promotions help marketers to communicate information topotential

customers. This information could be about the products Existence

(Awareness), value and benefits offered byproducts.

Page37

http://en.wikipedia.org/w/index.php?title=Beam_Telecom&action=edit&redlink=1

http://en.wikipedia.org/wiki/BSNL

http://en.wikipedia.org/wiki/MTNL

http://en.wikipedia.org/wiki/Reliance_Communications

http://en.wikipedia.org/wiki/Tata_Indicom

http://en.wikipedia.org/w/index.php?title=Beam_Telecom&action=edit&redlink=1

http://en.wikipedia.org/wiki/BSNL

http://en.wikipedia.org/wiki/MTNL

http://en.wikipedia.org/wiki/Reliance_Communications

http://en.wikipedia.org/wiki/Tata_Indicom



• A well designed promotion mix extremely crucial for brandbuilding and

positioning.

• The promotional mix or marketing communication helpsmarketers to

attract, persuade, urge and remind customers of the company’s brand.

• Effective promotions prove helpful in product differentiation andalso

help to counter competition

COMPONANTS OF PROMOTION :-

There are five components of promotion. They are as follow:-

1. ADVERTISING

• It is any paid form of non-personal presentation and promotion of

ideas,goods, and services by an identified sponsor.

• The most familiar forms ofadvertisements are found in the broadcast (TV

and RADIO) and print(Newspaper and Magazines) media..

• Advertising is termed as pull strategy.

MAJOR ADVERTISING DECISIONS

TYPES OF ADVERTISEMENT

2. SALES PROMOTIONS

Page38



• Sales Promotion is knowsPush strategy.

• This promotional technique can be defined as short-timeincentive to the

customer to buy a product

• .According to Philip kotler; Sales Promotion consists of a

diversecollection of incentives tools, mostly short term designed to

stimulatequicker or greater purchase of a particular product or services

byconsumers or the trade.

• The free gifts- offers, discounts, coupons, lucky draws, etc., are some

ofthe ways used in sales promotion

• PERSONAL SELLING

• The importance of personal selling is pretty evident as this is the

onlymarketing activity that directly results into Revenue earning as

itsoutcomes.• The simplest definition of personal selling is- selling thatinvolves face to

face interaction between the sales person and prospectivecustomer.

• There are certain products, which need demonstration or

explanation.Personal selling is most effective in promoting such

products.

Advantages of personal selling: -

(a) There is a personal touch and with trained salesman, thecustomer can feel

important and gives full attention to theproduct detailing

(b)Demonstration of the product features and product workinghelps in better

product awareness and acceptance byconsumers.

(c) Consumers queries and apprehension can be effectivelyanswered.

(d)Follow-up action and persuasion are possible.

Page39



4. DIRECT MARKETING

The Direct Marketing association defines Direct Marketing as follows:-

Direct Marketing is an interactive marketing system that uses one ormore

advertising media to effect a measurable response and or transaction at any

location. This definition makes it clear that directmarketing is directly from the

company to the customer and there is nointermediary (retailer, whole seller etc.)

involved in between.Various forms of direct marketing:-

• Direct mail

• Telemarketing

• Email Marketing

• Couponing

• Direct response television marketing

• Direct selling

5. PUBLIC RELATIONS

Public relations are defined as deserving, acquiring and retaining afavorable

reputation in the market place. Public relations function aims atcreating

maintaining favorable public opinion about company’s product,people,

polices and plans.Public relations are defined as any group that has an actual

orpotentialinterest or impact on company’s ability to achieve its

objectives. Thepublic relations do not directly help promoting the product but can

makeproduct or policy acceptance by the public easy by generating imageabout

the company.

Page40



5. PROMOTIONAL ACTIVITY BY MTS AT

NASHIK.

Factors considered wile choosing the promotional

activity.

Page41



Promo tional activities done by MTS:-

1. BRAND AMBASSADOR

.MTS MBlaze

BRAND AMBASSADOR

1. YUVRAJ SINGH(INDIANCRICKET STAR)

2. SAMEERA REDDY (ACTOR)

2. SAMPLES.

3. MTSoffers a free amount of surfing of Rs. 1500, on every new purchase of MBlaze.

Page42



3. PREMIUMS (GIFTS).

4. OFFERS-1

1. Buy an MBlaze and getREEBOK SHOES“FREE”

2. Get free access on 5 websitesfor lifetime:-

1. YAHOO.

1. MAKE MY TRIP.1. WIKIPEDIA.

1. MTS.1. E-BAY.

4. FREE GAMES, ACTION &SOFTWARES:-

1. Free access to MTS games, MTSaction zone AND software on

“MTS.IN.ORG” website.

Page43





This cricket world cup the company has offered the customer a specialtariff plan for them that is:-


MBlazecric 498 2 GB 50p/ MB 60 days

HOARDINGS ON ROAD

BUS

Page45



5. DATA ANALYSIS ANDINTERPRETATION

Page46



DATA ANALYSIS AND INTERPRETATION

For collection of data I have used questionnaire method I have interviewed

100 people. Depending on the response given by the normal public,

interpretation has been made.

Q1. Which type of Computer System do you use?

(a) Personal computer

(b) Laptop

Sr.no. Particulars Respondents Percentage

1 P.C 36 36%

2 Laptop 74 64%

Page47



Interpretation-

1. From the above graph , 65% of people use laptop as it is newly inventedcomputer system, mostly preferred by all.

2. 36% of people use P.C.

Q2. Do you have internet connection?

(a)Yes (b) No


1 Yes 73 73%

2 No 27 27%

GRAPHICAL REPRESENTATION

Interpretation-

(a) From the above graph, 73% of people use internet connection.

(b)27% of don’t use internet connection.

Page48



Q3.Which type of internet connection you use?

(a)Broadband

(b)LAN


1. Broadband 70 70%

2. LAN 30 30%


INTERPRETATION:-

• From the above graph , 70% of people use Broadband connection, as it

can be carried anywhere.

• 39% of people use LAN connection

Q4. What do you expect from your internet service provider?

Page49



(a)High Speed

(b)Good Connectivity

(c) Low Cost


1. High Speed 49 49%

2. Good Connectivity 34 34%

3. Low Cost 17 17%


INTERPRETATION:-

From the above graph , 60% of people expect good connection as there

priority need which should be given by the service provider 26% of people require high speed, as well as 17% of people take cost

(low) as there prior need.

Q5. Which company Net Connection do you use?

(a) MTS (d) Idea

(b) Reliance (e) Airtel

(c) Tata

Sr. No Particulars Respondents Percentage

1. MTS 30 30%

2. Reliance 18 18%

3. Tata 42 42%

4. Idea 3 3%

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5. Airtel 7 7%


INTERPRETATION:-

From the above graph, 42% of people are using TATA PHOTON USB

MODEM for the internet connection, so TATA has the largest market

share (presently) of the product.30% of customers use MTS, and having the 2nd highest market share of

the product.

Reliance, Airtel& Idea companies are having 18%, 7% & 3% market

share respectively.

Q6. How you came to know about the product? (MTS MBLAZE)

(a)Friends(b)Salesman

(c) Media

(d)Other sources


1. Friends 17 17%

2. Salesman 49 49%3. Media 25 25%

4. Other sources 9 9%


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INERPRETATION-

From the above graph, 49% of people come to know about the product

by salesman, this shows that the sales man are working aggressively

and with proper efficiency in the market.

Media only influences 25% of buyers, so this shows that the

advertisement is not able to grab the attention of the customer, and

there should be a..

Q7. How long have you been using internet connection?

(a)Less than 1 year.

(b)1 year.

(c) 1-2 years.

(d) 2-5 years.


1. Less than 1 year 27 27%

2. 1 year 40 40%

3. 1-2 year 26 26%

4. 2-5 years. 7 7%


INTERPRETATION-

From the above graph, 40% of people have started using internet from

last one year, and there has been a diminishing growth too in the

current year. So the company should increase there promotional

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activities to increase there market share, as there are many prominent

customer in the market for the product.

Q8. What kind of complaints do you have against your internet service

provider?

(a)Billing problem

(b)Weak connection

(c) Low speed

(d)Others


1. Billing problem 23 23%

2. Weak connection 24 24%

3. Low speed 55 55%

4. Others 8 8%


INTERPRETATION-

From the above graph , 55% of people have complaints due to lowspeed, as the company provides the customer with high speed internetconnection, so this aspect should be taken as strength & promotional

activities should be based on them.

Q9. What do you feel about your modem? (can tick more than 1 option)

(a)Innovative product(b)Very useful product(c) Something that you can flaunt (Show off)(d)Your one stop internet solution.

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1. Innovative product 46 23%

2. Very useful product 92 46%

3. Something that you can flaunt

(Show off)

16 8%

4. Your one stop internet solution 46 23%


INTERPRETATION-

From the above graph ,46% of people buy USB Modem as they find it as anuseful product, for connecting it to internet. So the main aim of customer

buying is to satisfy there need, not show off & buying new gadgets.

Q10. What is your monthly average internet usage?

(a)Less than 1 G.B.(b)1 to 2 G.B.(c) 2 to 5 G.B.

(d)More than 5 G.B.


1. Less than 1 G.B 25 25%

2. 1 to 2 G.B 56 56%

3. 2 to 5 G.B 15 15%

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4. More than 5 G.B 4 4%

INTERPRETATION-

From the above graph, 56% of people’s usage per month is 1 to 2 GB. So thecompany should try to make new offers on the this segment. That is user of 1 to2 GB.

Q11. How much monthly charge can you spent on internet?


1. 200 to 400 24 24%

2. 400 to 600 56 56%

3. 600 to 1000 14 14%

4. More than 1000 6 6%


INTERPRETATION-

From the above graph ,56% of people can pay 400 to 600 as monthly rent. Sothe company should introduce more plans which could range between 400-600and provide 2 GB of monthly usage to the customer.

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Q12.According to you which company provides cheapest service?

(a)MTS

(b)Reliance

(c)Tata

(d)Idea

(e) Airtel


1. MTS 41 41%

2. Reliance 19 19%

3. Tata 27 27%

4. Idea 5 5%

5. Airtel 8 8%

INTERPRETATION-

From the above graph ,41% of people think that MTS provide with the mostcheap tariff . So the company could work on this strength, and use this factor in

its promotional activities to increase there market share.

Q 13. WHICH Internet connection would you like?

• Pre-paid• Post-paid.

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1. Pre- paid 70 70%

2. Post- paid 30 30%


INTERPRETATION-

From the above graph ,70% of people prefer pre paid plans.

Q.14What is your main purpose of using Net Connection?

Office useEntertainmentOther uses.


1. Office use 45 45%

2. Entertainment 42 42%

3. Other use 13 13%

INTERPRETATION-

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From the above graph ,42% of people access internet for entertainment purpose , so company should come up with some offers

like providing NO DOWLOADING CHARGES to the websites likesocial networking & Wikipedia.]33 % of people use internet for official use.

Q.15 Are you satisfied with your recent Modem?

(a) Yes (b) No


1. Yes 36 36%

2. No 64 64%


INTERPRETATION-

From the above graph , 56% of people are not satisfied with there current

user connection, so this tells that the company has a lot of potential

customer, which are in need of a good MODEM & the company can

influence those customers too.

Q. 16 What is the level of satisfaction from our modem? (MTS)

Highly satisfiedSatisfied

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Not satisfied.


1. Highly satisfied 12 36%

2. Satisfied 14 42%

3. Low satisfied 5 15%


INTERPRETATION-

1. From the above graph , 42% of our customers are satisfied with our product which is good.

2. But 15% of our customers are not satisfied, so the company should take proper feedback and should work on the complaints from the customers.

5. FINDINGS:

1. The tariff offered by MTS is much cheaper than the

competitors.

2. The promotional offers are also better than competitors.

3. The network is not too much strong as compared.

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4. Where the network exist the speed which customer

experience is better than others.

5. The Locations like COLLEGE ROAD, CANADA

CORNER, CIDCO, PANCHVATI, NASHIK ROAD and

DEVLALI CAMP. Are all covered strongly.

6. The sales team is working aggressively in sales.

7. Marketing activities is not their for creating awareness

about the brand

9.RECOMMENDATION/ EXPECTATION :-

1. The company should have plans for corporate sector.

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2. The company should spread out there promotional activities

in sub urban areas.

3. The company should increase there promotional activities to

have an edge towards the competitors.

4. The company should bring up with more of customer

complaint area.

5. As the sales team is working efficiently, but the company

should lay emphasis on Electronic and print media.

10.CONCLUSION :-

The conclusion based on learning’s are as follow:-

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1. This project introduced me to the organization profile of MTS

Telecommunication (India) LTD.

2. The project facilitated me in learning the business operation of MTS

Company.

3. It gave me knowledge about different types of promotional activities.

4. The project helped me in gaining practical knowledge about how a

questionnaire is been prepared.(Proper format) .

5. To how to make data analysis and how to make interpretations with the

given data.

BIBLOGRAPHY

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1. MARKETING MANAGEMENT (13TH Edition)

PHIIP KOTLER

2. Website

www.mtsindia.in

www.mts.in.maharashtra.com

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http://www.mtsindia.in/

http://www.mts.in.maharashtra.com/

http://www.mtsindia.in/

http://www.mts.in.maharashtra.com/



EXECUTIVE SUMMARY:-

MTS (INDIA) Company was founded as a Telecom based Private organization

in the year 2008.MTS and Shyam Tele link Limited, JSFC Sistema's

telecommunications subsidiary in India, announced the agreement to allow

Shyam Tele link to use MTS brand in India. MTS brand was recognized as one

of the Top 100 Most Powerful Brands in India. As it is a multinational

corporation of a new type, based in a high-growth emerging market andsimultaneously entering other developing markets with a unified brand.

Since its commencement the company has been into both the sectors, which are

product and service sector. The product includes both Mobile and USB Modem.

And the service includes telecommunication (under the provision of TRIO).

The vision of the company is to see itself as booming and prosperous Indiadriven by hundreds of millions success stories and the Mission of the company

is to enable new India’s continuous renewal.

The project is entirely focused on the product MBlaze, its product profile, tariff,

its promotion activities and the companies competitors in the Nashik market.

The company uses different types of promotional activities such as sampling,

free gifts, Premium gifts, Free games & software, Price Packs ( Cents off Deal),

Price off. & the competitors of the company in the market are BSNL, TATA &

Reliance.

Th T li f th i “

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