Final Ppt Mpob

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    perception

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    Perception It is the process of attaining

    awareness or understanding of

    the environment by organizing andinterpreting sensory information .

    Constancy

    is the ability of perceptual systems torecognise the same object fromwidely varying sensory inputs

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    Why is Perception Important?

    peoples behavior is based on theirperception of what reality is, not onreality itself.

    How we view and interpret the eventsand situations in the world shapes ourperception & eventually our behavior.

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    Factors influencingFactors influencing

    PerceptionPerception

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    Factors in the perceiver

    Attitudes

    Motives

    Interests

    Experience

    Expectations

    Perception

    Factors in the Target Motion

    Sounds

    Background

    Similarity

    Factors in the situation

    Time

    Work Setting

    Social Setting

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    Perceptual ProcessPerceptual Process

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    Selecting Stimuli

    External factors : Nature,Location,Size,contrast,

    Movement,repetition,similarity

    Internal factors : Learning,needs,age,Interest,

    Organizing

    Figure Background ,

    Perceptual Grouping

    ( similarity, proximity,

    closure, continuity)

    Response

    Covert: Attitudes ,

    Feeling

    Overt: Behavior

    Interpreting

    Attribution ,Stereotyping,

    Halo Effect, Projection

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    1111Organizational Behavior / PerceptionOrganizational Behavior / Perception

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    WE DONT SEE WE DONT SEETHINGS AS THEYTHINGS AS THEY

    ARE, WE SEE ARE, WE SEETHINGS AS WE ARE.THINGS AS WE ARE.

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    Types of perception Of sound

    Hearing (or audition) is the ability toperceive sound by detecting vibrations

    Of speech

    Speech perception is the process bywhich the sounds of language areheard, interpreted and understood.

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    Touch

    Haptic perception is the process ofrecognizing objects through touch

    Taste

    Taste is the ability to perceivethe flavor of substances including, butnot limited to, food.

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    Of the social world

    Social perception is the part ofperception that allows people tounderstand the individuals and groupsof their social world.

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    Person Perception: MakingPerson Perception: Making

    Judgments About OthersJudgments About Others

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    Attribution TheoryAttribution Theory

    When individuals observe behavior, they attempt to determine whether it is internally orWhen individuals observe behavior, they attempt to determine whether it is internally or

    externally caused.externally caused.

    observation Interpretation Attribution of cause

    Consistency

    Consensus

    Distictinctiveness

    Individual behavior

    Internal

    External

    Internal

    External

    Internal

    ExternalH

    L

    H

    L

    H

    L

    H high L- Low

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    Distictiveness

    Does this person

    behave in

    this manner

    in other situation

    Yes

    High

    Consistency

    No

    Low

    Consistency

    No

    LowConsensus

    Yes

    High

    Consensus

    YESLow

    Distinctiveness

    NO

    High

    Distinctiveness

    Consensus

    Do other person

    Behave in theSame manner?

    Consistency

    Does this person

    behave

    in this samemanner at other

    times ?

    InternalAttribution

    ExternalAttributi

    on

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    Shortcuts in judging others

    Selective Perception :

    People selectively interpret what they see on the basis of their

    interests, background, experience and attitudes.

    Halo Effect :

    Drawing a general impressions about an individual on the basis of a

    single charecteristics.

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    Contrast Effect :

    Evaluation of a persons characteristics that are effected by

    comparisons with other people recently encountered who rank

    higher or lower on the same characteristics.

    Projection :

    Attributing one's own characteristics to other people.

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    Projection :

    Attributing one's own characteristics to other people

    Stereotyping :

    Judging someone on the basis of

    ones perception of

    the group to

    which that persons belongs

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    PERCEPTUALPERCEPTUAL

    GROUPINGGROUPING

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    2828Organizational Behavior / PerceptionOrganizational Behavior / Perception

    PERCEPTUAL GROUPINGPERCEPTUAL GROUPING

    Our tendency to group several individual stimuli into aOur tendency to group several individual stimuli into ameaningful and recognizable pattern.meaningful and recognizable pattern.

    It is very basic in nature and largely it seems to beIt is very basic in nature and largely it seems to beinborn.inborn.

    Some factors underlying grouping areSome factors underlying grouping are

    --continuitycontinuity

    --closureclosure

    --proximityproximity

    --similaritysimilarity

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    Organizational Behavior 29

    Similarity Proximity

    Continuity

    Closure Symmetry

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    if we have incomplete perceptions, which we practically always do to a

    certain extent, our minds fill in the rest.

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    3232Organizational Behavior / PerceptionOrganizational Behavior / Perception

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    Thank you