Fitchburg State University€¦ · Web viewMarketing LO 1: This LO was not met in one of the direct measures (simulation project). However, because the average for this LO was a

Report of Outcomes Assessment Results

Institution: Fitchburg State University

Academic Business Unit: Business Administration

Academic Year: 2015-2016

Outcomes Assessment Plan

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Is the outcomes assessment plan that you submitted to the IACBE still current or have you made changes?

X The outcomes assessment plan that we have previously submitted is still current.

Changes have been made and the revised plan is attached.

We have made changes and the revised plan will be sent to the IACBE by:

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Outcomes Assessment Results

For Academic Year: 2015-2016

Section I: Student Learning AssessmentStudent Learning Assessment for Bachelor of Science in Business Administration (BSBA)

Program Intended Student Learning Outcomes (BSBA Program ISLOs)

1. Students will be able to explain the major concepts in the functional areas of accounting, marketing, finance, and management.

2. Students will be able to evaluate the legal, social and economic environments of business.

3. Students will be able to describe the global environment of business.

4. Students will be able to describe and explain the ethical obligations and responsibilities of business.

5. Students will be able to apply decision-support tools to business decision making.

6. Students will be able to construct and present effective oral and written forms of professional communications.

7. Students will be able to apply knowledge of business concepts and functions in an integrated manner.

Intended Student Learning Outcomes: Concentration in Management (Management ISLO)

1. Students will be able to demonstrate knowledge of and competencies in performing the basic activities of managers in an organizational setting.

2. Students will be able to demonstrate an understanding of team effectiveness and apply the principles of effective leadership in an organizational setting.

Intended Student Learning Outcomes: Concentration in Marketing (Marketing ISLO)

1. Students will be able to demonstrate knowledge and competencies in fundamental marketing concepts, theories, and principles in areas of marketing policy, market and consumer behavior, product distribution, promotion, and pricing.

2. Students will be able to identify types of business strategies that contribute to establishing brands in a global setting.

Intended Student Learning Outcomes: Concentration in Accounting (Accounting ISLO)

1. Students will be able to understand how to calculate, record, and provide financial information about the reporting entity that is useful to its present and potential equity investors, its lenders, and other creditors to assist them in making decisions about providing resources to the entity.

2. Students will be able to identify types of taxes used by federal and state governments to raise revenue, differentiate between tax avoidance and tax evasion; apply the tax tables and tax rate schedules to determine taxable income or refund.

3. Students will be able to understand the functions of managerial and cost accounting in the areas of planning with the use of budgets; controlling,

Outcomes Assessment Results 3

by assessing the entity’s financial performance, and decision-making where the entity uses results of its financial performance to make current and future decisions.

Assessment Instruments for Intended Student Learning Outcomes—Direct Measures of Student Learning: Performance Objectives (Targets/Criteria) for Direct Measures:

1. BSBA Capstone Business Simulation Project For all graduating students, on the BSBA capstone business simulation evaluation rubric, the overall mean rating on each core-outcome-related evaluation criterion will be 3 or higher (out of a possible 5 representing “exemplary.”) For graduating students concentrating in management, on the BSBA capstone business simulation evaluation rubric, the overall mean rating will be 4 or higher on the management-outcome-related evaluation criterion (out of a possible 5 representing “exemplary.”)For graduating students concentrating in marketing, on the BSBA capstone business simulation evaluation rubric, the overall mean rating will be 4 or higher on the marketing-outcome-related evaluation criterion (out of a possible 5 representing “exemplary.”) For graduating students concentrating in accounting, on the BSBA capstone business simulation evaluation rubric, the overall mean rating will be 4 or higher on the accounting-outcome-related evaluation criterion (out of a possible 5 representing “exemplary.”)

General Program ISLOs Assessed by this Measure: 1, 2, 3, 4, 5, 6, 7Management ISLO Assessed by this Measure: 1, 2Marketing ISLO Assessed by this Measure: 1, 2Accounting ISLO Assessed by this Measure: 1, 2, 3

2. BSBA Capstone Integrated Case For all graduating students, on the BSBA capstone business simulation evaluation rubric, the overall mean rating on each core-outcome-related evaluation criterion will be 3 or higher (out of a possible 5 representing “exemplary.”) For graduating students concentrating in management, on the BSBA capstone business simulation evaluation rubric, the overall mean rating will be 4 or higher on the management-outcome-related evaluation criterion (out of a possible 5 representing “exemplary.”)For graduating students concentrating in marketing, on the BSBA capstone business simulation evaluation rubric, the overall mean rating will be 4 or higher on the marketing-outcome-related evaluation criterion (out of a possible 5 representing “exemplary.”) For graduating students concentrating in accounting, on the BSBA capstone business simulation evaluation rubric, the overall mean rating will be 4 or higher on the accounting-outcome-related evaluation

General Program ISLOs Assessed by this Measure: 1, 2, 3, 4, 5, 6, 7Management ISLO Assessed by this Measure: 1Marketing ISLO Assessed by this Measure: 1Accounting ISLO Assessed by this Measure: 1, 2, 3


criterion (out of a possible 5 representing “exemplary.”)

Assessment Instruments for Intended Student Learning Outcomes—Indirect Measures of Student Learning: Performance Objectives (Targets/Criteria) for Indirect Measures:

1. BSBA Internship Survey For all graduating students, on the BSBA internship survey instrument, at least 80% of graduating students will indicate that to a “moderate extent” or “great extent” learning in their internship contributed to the successful achievement of each core-outcome related evaluation criterion.For graduating students concentrating in management, on the BSBA internship survey instrument, at least 80% of graduating students will indicate that to a “moderate extent” or “great extent” learning in their internship contributed to the successful achievement of the management-outcome-related evaluation criterion.For graduating students concentrating in marketing, on the BSBA internship survey instrument, at least 80% of graduating students will indicate that to a “moderate extent” or “great extent” learning in their internship contributed to the successful achievement of the marketing-outcome-related evaluation criterion.For graduating students concentrating in accounting, on the BSBA internship survey instrument, at least 80% of graduating students will indicate that to a “moderate extent” or “great extent” learning in their internship contributed to the successful achievement of the accounting-outcome-related evaluation criterion.


2. BSBA Senior Exit Survey For all graduating students, on the BSBA exit survey instrument, at least 80% of graduating students will indicate that to a “moderate extent” or “great extent” learning in their program contributed to the successful achievement of each core-outcome related evaluation criterion.For graduating students concentrating in management, on the BSBA exit survey instrument, at least 80% of graduating students will indicate that to a “moderate extent” or “great extent” learning in their program contributed to the successful achievement of the management-outcome-related evaluation criterion.For graduating students concentrating in marketing, on the BSBA exit survey instrument, at least 80% of graduating students will indicate that to a “moderate extent” or “great extent” learning in their program



contributed to the successful achievement of the marketing-outcome-related evaluation criterion.For graduating students concentrating in accounting, on the BSBA exit survey instrument, at least 80% of graduating students will indicate that to a “moderate extent” or “great extent” learning in their program contributed to the successful achievement of the accounting-outcome-related evaluation criterion.

Bachelor of Science in Business Administration with a Concentration in Management: Summary of Results from Implementing Direct Measures of Student Learning:

1. BSBA Capstone Business Simulation Project:

Overall Mean Rating on Each Core-ISLO-Related Evaluation Criterion on a Scale of 1 – 5, where 1 = “unacceptable” and 5 = “exemplary”:Core ISLO 1: 4.2Core ISLO 2: 4.3Core ISLO 3: 4.4Core ISLO 4: 4.7Core ISLO 5: 4.2Core ISLO 6: 4.1Core ISLO 7: 4.2

Overall Mean Rating on Each Core-ISLO-Related Evaluation Criterion on a Scale of 1 – 5, where 1 = “unacceptable” and 5 = “exemplary”:

Management ISLO 1: 4.2 Management ISLO 2: 4.4

(Total number of students in sample 12)

2. BSBA Capstone Integrated Case:



Core ISLO 1: 4.4Core ISLO 2: 4.3Core ISLO 3: 4.3Core ISLO 4: 4.7Core ISLO 5: 4.1Core ISLO 6: 4.3Core ISLO 7: 3.8



(Total number of students concentrating in Management in sample 12)

Summary of Results from Implementing Indirect Measures of Student Learning:

1. BSBA Internship SurveyNumber of Students Rating that to a “Moderate Extent or “Great Extent” Learning in Their Internship Contributed to the Successful Achievement of Each Core ISLO:

Core ISLO 1: 5 (100%)Core ISLO 2: 5 (100%)Core ISLO 3: 5 (100%)Core ISLO 4: 5 (100%)Core ISLO 5: 4 (80%)Core ISLO 6: 5 (100%)Core ISLO 7: 5 (100%)

Number of Students Concentrating in Management Rating that to a “Moderate Extent or “Great Extent” Learning in Their Internship Contributed to the Successful Achievement of the Management ISLO:


Management Concentration ISLO 1: 5 (100%)Management Concentration ISLO 2: 5 (100%)

(Total number of students concentrating in Management in sample 5)

2. BSBA Senior Exit Survey:

Number of Students Rating that to a “Moderate Extent or “Great Extent” Learning in Their Program Contributed to the Successful Achievement of Each Core ISLO:

Core ISLO 1: 29/31 (94%)Core ISLO 2: 30/32 (94%)Core ISLO 3: 29/31 (91%)Core ISLO 4: 31/31 (100%)Core ISLO 5: 29/29 (100%)Core ISLO 6: 29/30 (97%)Core ISLO 7: 30/30 (100%)

Number of Students Concentrating in Management Rating that to a “Moderate Extent or “Great Extent” Learning in Their Program Contributed to the Successful Achievement of the Management ISLO:

Management Concentration ISLO 1: 26/25 (96%)Management Concentration ISLO 2: 26/25 (96%)

(Total number of students concentrating in Management in sample 32, although some students skipped some questions)

Bachelor of Science in Business Administration with a Concentration in Marketing: Summary of Results from Implementing Direct Measures of Student Learning:






Marketing ISLO 1: 3.8 Marketing ISLO 2: 4.4



Number of Students Achieving an Overall Mean Rating on Each Core-ISLO-Related Evaluation Criterion 3 or higher (out of a possible 5 representing “exemplary”):




Marketing ISLO 1: 4.2 Marketing ISLO 2: 4.2

(Total number of students concentrating in Marketing in sample 5)



Core ISLO 1: 1 (100%)Core ISLO 2: 1 (100%)Core ISLO 3: 1 (200%)Core ISLO 4: 1 (100%)Core ISLO 5: 1 (100%)Core ISLO 6: 1 (100%)Core ISLO 7: 1 (100%)


Marketing Concentration ISLO 1: 1 (100%)Marketing Concentration ISLO 2: 1 (100%)

(Total number of students concentrating in Marketing in sample 1)


Number of Students Rating that to a “Moderate Extent or “Great Extent” Learning in Their Program Contributed to the Successful Achievement


of Each Core ISLO:

Core ISLO 1: 12/13 (92%)Core ISLO 2: 13/14 (100%)Core ISLO 3: 13/14 (93%)Core ISLO 4: 12/14 (86%)Core ISLO 5: 15/15 (93%)Core ISLO 6: 14/14 (100%)Core ISLO 7: 14/14 (100%)

Number of Students Concentrating in Marketing Rating that to a “Moderate Extent or “Great Extent” Learning in Their Program Contributed to the Successful Achievement of the Management ISLO:

Marketing Concentration ISLO 1: 14/14 (100%)Marketing Concentration ISLO 2: 14/14 (100%)

(Total number of students concentrating in Marketing 15, although some students skipped some questions)

Bachelor of Science in Business Administration with a Concentration in Accounting: Summary of Results from Implementing Direct Measures of Student Learning:



Core ISLO 1: 3.9Core ISLO 2: 3.4Core ISLO 3: 4.1Core ISLO 4: 4.1Core ISLO 5: 4.0Core ISLO 6: 4.3


Core ISLO 7: 3.6


Accounting ISLO 1: 4.6 Accounting ISLO 2: 4.3Accounting ISLO 3: 4.3






Accounting ISLO 1: 4.6 Accounting ISLO 2: 4.3Accounting ISLO 3: 4.3

(Total number of students concentrating in Accounting in sample 7)




Core ISLO 1: NA (NA)Core ISLO 2: NA (NA) Core ISLO 3: NA (NA)Core ISLO 4: NA (NA)Core ISLO 5: NA (NA)Core ISLO 6: NA (NA)Core ISLO 7: NA (NA)


Accounting Concentration ISLO 1: NA (NA)Accounting Concentration ISLO 2: NA (NA)Accounting Concentration ISLO 3: NA (NA)




Core ISLO 1: 7/7 (100%)Core ISLO 2: 6/7 (86%)Core ISLO 3: 5/7 (71%)Core ISLO 4: 7/7 (100%)Core ISLO 5: 7/7 (100%)


Core ISLO 6: 7/7 (100%)Core ISLO 7: 7/7 (100%)

Number of Students Concentrating in Accounting Rating that to a “Moderate Extent or “Great Extent” Learning in Their Program Contributed to the Successful Achievement of the Accounting ISLO:

Accounting Concentration ISLO 1: 7/7 (100%)Accounting Concentration ISLO 2: 6/ 7 (86%)Accounting Concentration ISLO 3: 7/7 (100%)


Summary of Achievement of Intended Student Learning Outcomes

BSBA

Intended Student Learning Outcomes Learning Assessment Measures

Program ISLOs

BSBA Capstone Business Simulation Project

BSBA Capstone Integrated Case BSBA Internship Survey BSBA Senior Exit Survey

Performance Target Was… Performance Target Was… Performance Target Was… Performance Target Was…

Met Not Met N/A Met Not

Met N/A Met Not Met N/A Met Not

Met N/A


X X X X


X X X X

3. Students will be able to describe X X X X (mrk X


the global environment of business. and

mngt) (actng)


X X X X


X X X X


X X X X


X X X X

Intended Student Learning Outcomes:

Concentration in Management

BSBA Capstone Business Simulation Project

BSBA Capstone Integrated Case BSBA Internship Survey BSBA Senior Exit Survey




Met N/A

1. Students will be able to demonstrate knowledge of and competencies in performing the basic activities of managers in an organizational setting.

X X X X

2. Students will be able to demonstrate an understanding of team effectiveness and apply the principles of effective leadership in an organizational setting.

X X X X

Concentration in Marketing


1. Students will be able to demonstrate knowledge and competencies in fundamental marketing concepts, theories, and principles in areas of marketing policy, market and consumer behavior, product distribution, promotion, and pricing.

X X X X

2. Students will be able to identify types of business strategies that contribute to establishing brands in a global setting.

X X X X

Concentration in Accounting

1. Students will be able to understand how to calculate, record, and provide financial information about the reporting entity that is useful to its present and potential equity investors, its lenders, and other creditors to assist them in making decisions about providing resources to the entity.

X X X X

2. Students will be able to identify types of taxes used by federal and state governments to raise revenue, differentiate between tax avoidance and tax evasion; apply the tax tables and tax rate schedules to determine taxable income or refund.

X X X X

3. Students will be able to understand the functions of managerial and cost accounting in the areas of planning with the use

X X XX


of budgets; controlling, by assessing the entity’s financial performance, and decision-making where the entity uses results of its financial performance to make current and future decisions.

Proposed Courses of Action for Improvement in Learning Outcomes for which Performance Targets Were Not Met:

1. BSBA General Program LO 3: For students concentrating in Accounting, LO 3 was not met in one indirect measure, student exit survey (71%, with 7 respondents). Although the direct and other indirect measures were met, BSAD faculty who teach accounting students were advised of students’ perceptions regarding this LO.

3. Marketing LO 1: This LO was not met in one of the direct measures (simulation project). However, because the average for this LO was a 3.8 and the acceptable range is 4.0 and above, at this time, the only action taken was to advise the marketing instructors.

Student Learning Assessment for Master of Business Administration (MBA)General Program Intended Student Learning Outcomes (MBA Program ISLOs)

1. Students will be able to demonstrate well-developed problem solving skills including the ability to recognize problems; analyze uncertain situations; interpret and use data and evidence in drawing conclusions; develop alternative solutions, and adapt and innovate in new setting.

2. Students will be able to integrate theory and practice across business functional areas and employ appropriate decision-support methods for the purpose of strategic analysis, planning, implementation, and control.

3. Students will be able to articulate the major theories and concepts in the areas of accounting, finance, management, and marketing.

4. Students will be able to employ and apply appropriate technical and quantitative techniques and methods in the analysis of real-world business situations.

5. Students will be able to communicate to relevant audiences, including the composition of clear, consistent, and effective written forms of communication and the composition and presentation of effective oral business presentations.

6. Students will be able to demonstrate well developed organizational, leadership, and teamwork skills for the effective implementation of organizational policy.

7. Students will be able to identify and analyze the ethical obligations and responsibilities of business.

8. Students will be able to identify the opportunities and challenges of globalization and apply managerial skills to global business issues.

Intended Student Learning Outcomes: Specialized Track in Accounting (Accounting ISLO)


1. Students will be able to describe the role and importance of key change factors, explain the linkage between standard setting and theory formulation in accounting, distinguish between data and information, prepare dataflow diagram to understand, evaluate and design information systems, and explain the importance of upholding ethics in accounting.

2. Students will be able to describe the functions of managerial and cost accounting, compute break-even point and explain the effects of shifts in sales mix on contribution margin, explain how a balanced scorecard fits together and how it supports a company’s strategy, and explain the impact of transfer pricing on the U.S economy with specific focus on taxation.

Intended Student Learning Outcomes: Specialized Track in Human Resource Management (Human Resource Management ISLO)

1. Students will be able to apply comprehensive organizational human resource principles in situations and link these to business outcomes on the job.

2. Students will be able to demonstrate an understanding of human resource development, workforce planning, compensation and benefits, employee and labor relations, legal compliance, and ethical issues.

Intended Student Learning Outcomes: Specialized Track in Management (Management ISLO)

1. Students will demonstrate strategic level knowledge of the fundamental activates of business management and apply critical thinking skills to managerial decisions.

2. Students will be able to demonstrate competencies in effective change management that drive measurable business results.

Assessment Instruments for Intended Student Learning Outcomes—Direct Measures of Student Learning: Performance Objectives (Targets/Criteria) for Direct Measures:

1. MBA Capstone Business Simulation Project For all graduating students, on the MBA capstone business simulation evaluation rubric, the overall mean rating on each core-outcome-related evaluation criterion will be 3 or higher (out of a possible 5 representing “exemplary.”) For graduating students specializing in accounting, on the MBA capstone business simulation evaluation rubric, the overall mean rating will be 4 or higher on the management-outcome-related evaluation criterion (out of a possible 5 representing “exemplary.”)For graduating students specializing in human resources management, on the MBA capstone business simulation evaluation rubric, the overall mean rating will be 4 or higher on the marketing-outcome-related evaluation criterion (out of a possible 5 representing “exemplary.”) For graduating students concentrating in management, on the MBA capstone business simulation evaluation rubric, the overall mean rating will be 4 or higher on the accounting-outcome-related evaluation criterion (out of a possible 5 representing “exemplary.”)

General Program ISLOs Assessed by this Measure: 1, 2, 3, 4, 5, 6, 7, 8Accounting ISLO Assessed by this Measure: 1, 2Human Resources Management ISLO Assessed by this Measure: 1Management ISLO Assessed by this Measure: 1

2. MBA Capstone Integrated Case For all graduating students, on the MBA capstone integrated case


evaluation rubric, the overall mean rating on each core-outcome-related evaluation criterion will be 3 or higher (out of a possible 5 representing “exemplary.”) For graduating students specializing in accounting, on the MBA capstone integrated case evaluation rubric, the overall mean rating will be 4 or higher on the management-outcome-related evaluation criterion (out of a possible 5 representing “exemplary.”)For graduating students specializing in human resources management, on the MBA capstone integrated case evaluation rubric, the overall mean rating will be 4 or higher on the marketing-outcome-related evaluation criterion (out of a possible 5 representing “exemplary.”) For graduating students socializing in management, on the MBA capstone integrated case evaluation rubric, the overall mean rating will be 4 or higher on the accounting-outcome-related evaluation criterion (out of a possible 5 representing “exemplary.”)


Assessment Instruments for Intended Student Learning Outcomes—Indirect Measures of Student Learning: Performance Objectives (Targets/Criteria) for Indirect Measures:

1. MBA Internship Survey For all graduating students, on the MBA internship survey instrument, at least 80% of graduating students will indicate that to a “moderate extent” or “great extent” learning in their internship contributed to the successful achievement of each core-outcome related evaluation criterion.For graduating students specializing in Accounting, on the MBA internship survey instrument, at least 80% of graduating students will indicate that to a “moderate extent” or “great extent” learning in their internship contributed to the successful achievement of the management-outcome-related evaluation criterion.For graduating students specializing in Human Resources Management, on the MBA internship survey instrument, at least 80% of graduating students will indicate that to a “moderate extent” or “great extent” learning in their internship contributed to the successful achievement of the marketing-outcome-related evaluation criterion.For graduating students specializing in Management on the MBA internship survey instrument, at least 80% of graduating students will indicate that to a “moderate extent” or “great extent” learning in their



internship contributed to the successful achievement of the accounting-outcome-related evaluation criterion.

2. MBA Student Exit Survey For all graduating students, on the MBA exit survey instrument, at least 80% of graduating students will indicate that to a “moderate extent” or “great extent” learning in their program contributed to the successful achievement of each core-outcome related evaluation criterion.For graduating students specializing in Accounting, on the MBA exit survey instrument, at least 80% of graduating students will indicate that to a “moderate extent” or “great extent” learning in their program contributed to the successful achievement of the management-outcome-related evaluation criterion.For graduating students specializing in Human Resources Management, on the MBA exit survey instrument, at least 80% of graduating students will indicate that to a “moderate extent” or “great extent” learning in their program contributed to the successful achievement of the marketing-outcome-related evaluation criterion.For graduating students specializing in Management, on the MBA Exit survey instrument, at least 80% of graduating students will indicate that to a “moderate extent” or “great extent” learning in their program contributed to the successful achievement of the accounting-outcome-related evaluation criterion.


MBA with a Specialization in AccountingSummary of Results from Implementing Direct Measures of Student Learning:

1. MBA Capstone Business Simulation Project:


Core ISLO 1: 3.8Core ISLO 2: 4.3Core ISLO 3: 3.8Core ISLO 4: 3.8Core ISLO 5: 4.0Core ISLO 6: 4.5


Core ISLO 7: 4.3Core ISLO 8: 4.3


Accounting ISLO 1: 4.3 Accounting ISLO 2: 4.5


2. MBA Capstone Integrated Case:


Core ISLO 1: 4.3Core ISLO 2: 4.5Core ISLO 3: 4.3Core ISLO 4: 4.0Core ISLO 5: 4.0Core ISLO 6: 4.3Core ISLO 7: 4.0Core ISLO 8: 4.0


Accounting ISLO 1: 4.3 Accounting ISLO 2: 4.5




1. MBA Internship SurveyNumber of Students Rating that to a “Moderate Extent or “Great Extent” Learning in Their Internship Contributed to the Successful Achievement of Each Core ISLO:

Core ISLO 1: 1 (100%)Core ISLO 2: 1 (100%)Core ISLO 3: 1 (100%)Core ISLO 4: 1 (100%)Core ISLO 5: 1 (100%)Core ISLO 6: 1(100%)Core ISLO 7: 1 (100%)Core ISLO 8: 1 (100%)

Number of Students Specializing in Management Rating that to a “Moderate Extent or “Great Extent” Learning in Their Internship Contributed to the Successful Achievement of the Management ISLO:

Accounting ISLO 1: 1 (100%) Accounting ISLO 2: 1 (100%)


2. MBA Senior Exit Survey:


Core ISLO 1: 1 (100%)Core ISLO 2: 1 (100%)Core ISLO 3: 1 (100%)Core ISLO 4: 1 (100%)Core ISLO 5: 1 (100%)


Core ISLO 6: 1 (100%)Core ISLO 7: 1 (100%)Core ISLO 8: 1 (100%)

(Total number of students in sample 20. Note: this is all students who took this survey, regardless of their specialization)

Number of Students Specializing in Accounting Rating that to a “Moderate Extent or “Great Extent” Learning in Their Program Contributed to the Successful Achievement of the Management ISLO:

Accounting ISLO 1: 1 (100%)Accounting ISLO 2: 1 (100%)

(Total number of students specializing in Management in sample 1)

MBA with a Specialization in Human Resources Management Summary of Results from Implementing Direct Measures of Student Learning:






Human Resources ISLO 1: 5.0 Human Resources ISLO 2: 4.0 (Total number of students in sample 2)





Human Resources ISLO 1: 4.0 Human Resources ISLO 2: 5.0

(Total number of students specializing in Human Resource Management in sample 2)




Core ISLO 1: 4 (100%)Core ISLO 2: 4 (100%)Core ISLO 3: 4 (100%)Core ISLO 4: 4 (100%)Core ISLO 5: 4 (100%)Core ISLO 6: 4 (100%)Core ISLO 7: 4 (100%)Core ISLO 8: 4 (100%)


Human Resources ISLO 1: 4 (100%)Human Resources ISLO 2: 4 (100%)

(Total number of specializing in Human Resource Management in sample 4)






Number of Students Specializing in Human Resources Management Rating that to a “Moderate Extent or “Great Extent” Learning in Their Program Contributed to the Successful Achievement of the Management ISLO:

Human Resources ISLO 1: 12 (100%)Human Resources ISLO 2: 12 (100%)

(Total number of students specializing in Human Resources Management in sample 12)

MBA in Business Administration with Specialization in ManagementSummary of Results from Implementing Direct Measures of Student Learning:












Management ISLO 1: 4.5 Management ISLO 2: 4.2 (Total number of students concentrating in Management in sample 10)



Core ISLO 1: 2 (100%)Core ISLO 2: 2 (100%)Core ISLO 3: 2 (100%)Core ISLO 4: 2 (100%)


Core ISLO 5: 2 (100%)Core ISLO 6: 2 (100%)Core ISLO 7: 2 (100%)Core ISLO 8: 2 (100%)


Management ISLO 1: 2 (100%)Management ISLO 2: 2 (100%)







Number of Students Specializing in Management Rating that to a “Moderate Extent or “Great Extent” Learning in Their Program Contributed to the Successful Achievement of the Management ISLO:

Management ISLO 1: 2 (100%)Management ISLO 2: 2 (100%)


Summary of Achievement of Intended Student Learning Outcomes:

MBA

Intended Student Learning Outcomes Learning Assessment Measures

General Program Intended Student Learning Outcomes

MBA Capstone Business Simulation Project

MBA Capstone Integrated Case MBA Internship Survey MBA Senior Exit Survey




Met N/A


X X X X


X X X X

3. Students will be able to describe the global environment of business.

X X X X


X X X X



X X X X


X X X X


X X X X

8. Students will be able to identify the opportunities and challenges of globalization and apply managerial skills to global business issues.

X X X X

Intended Student Learning Outcomes:

Specialization in Accounting

MBA Capstone Business Simulation Project

MBA Capstone Integrated Case MBA Internship Survey MBA Senior Exit Survey




Met N/A

1. Students will be able to describe the role and importance of key change factors, explain the linkage between standard setting and theory formulation in accounting, distinguish between data and information, prepare dataflow diagram to understand, evaluate and design information systems, and explain the importance of upholding ethics in accounting.

X X X X

2. Students will be able to describe X X X X


the functions of managerial and cost accounting, compute break-even point and explain the effects of shifts in sales mix on contribution margin, explain how a balanced scorecard fits together and how it supports a company’s strategy, and explain the impact of transfer pricing on the U.S economy with specific focus on taxation.Specialization in Human Resources Management

1. Students will be able to apply comprehensive organizational human resource principles in situations and link these to business outcomes on the job.

X X X X

2. Students will be able to demonstrate an understanding of human resource development, workforce planning, compensation and benefits, employee and labor relations, legal compliance, and ethical issues.

X X X X

Specialization in Management

1. Students will demonstrate strategic level knowledge of the fundamental activates of business management and apply critical thinking skills to managerial decisions.

X X X X

2. Students will be able to demonstrate competencies in

X X X X


effective change management that drive measurable business results.

Proposed Courses of Action for Improvement in Learning Outcomes for which Performance Targets Were Not Met:

1. NA

2. NASection II: Operational Assessment

Business Administration Department

Operational Assessment

Intended Operational Outcomes:

1. Students accepted and enrolled in the business program will successfully complete the program within a reasonable time-frame.

2. Business student graduates will be prepared to take responsible positions within the world of business.

3. Undergraduate business student graduates will pursue employment within the field of business or advanced degrees within a reasonable time-frame of graduation.

4. The Business Administration Department will be successful in contributing to the professional advancement of its MBA graduates.

5. Students will be satisfied with program content and the manner in which it is delivered.

6. Faculty members in the Business Administration Department will be highly qualified in their teaching disciplines.

Assessment Measures/Methods for Intended Operational Outcomes: Performance Objectives (Targets/Criteria) for Operational Assessment Measures/Methods:

1. BSBA Senior Exit Survey; MBA Student Exit Survey On the exit survey instruments, at least 53% of graduating students will indicate that they graduated within six-years or less of starting their program.

2. BSBA Senior Exit Survey; MBA Student Exit Survey On the exit survey instrument, at least 80% of graduating students will indicate that they are to a “moderate extent” or “great extent” prepared to take a responsible position within the world of business.

3. BSBA Senior Exit Survey On the exit survey instrument, at least 80% of graduating students will indicate that they are currently employed with the field of business, are pursing employment within the field of business, or are pursuing an advanced degree.

4. MBA Student Exit Survey On the exit survey instrument, at least 80% of graduating students will


indicate that the Business Administration’s MBA program successfully contributed to their professional advancement to a “moderate extent” or “great extent.”

5. BSBA Senior Exit Survey On the exit survey instrument, at least 80% of graduating students will indicate that to a “moderate extent” or “great extent” they were satisfied with the program content and the manner in which it is delivered.

MBA Student Exit Survey

6. Faculty Credential File 100% of the business faculty will be either doctorally- or professionally-qualified to teach in their respective disciplinary areas.

Summary of Results from Implementing Operational Assessment Measures/Methods:

1. On the BSBA and MBA exit surveys, 100% of students indicated that they were able to complete their programs within six-years or less (47 BSBA and 4 MBA students completed this question on the survey).

2. On the MBA exit survey, 4/4 of MBA students indicated that to a “great” extend they were prepared to take a responsible position within the world of business (100%). Ninety-six percent of BSBA students, who took the survey, indicated a level of “moderate extent” or “great extent” (45/47 BSBA students who responded to this question).

3. On the BSBA survey, 36/51 who responded to this question, indicated they were currently employed within the field of business, were pursing employment within the field of business, or were pursuing an advanced degree (71%).

4. On the MBA exit survey, 4/4 of survey respondents indicated that to a “great extent” the MBA contributed to their professional development (100%).

5. On the BSBA exit survey, 85% indicated to a “moderate extent” or “great extent” they were satisfied with the BSBA program and how it was delivered (47 students respondent to this question). On the MBA exit survey, 4/4 indicated that they were satisfied to a “great extent” (100%).

6. All business faculty are either doctorally- or professionally-qualified to teach in their respective disciplinary areas.

Summary of Achievement of Intended Operational Outcomes:

Intended Operational Outcomes

Operational Assessment Measures/Methods

MBA Student Exit Survey BSBA Exit Survey Faculty Credential File

Performance Target Was… Performance Target Was… Performance Target Was…


Met N/A Met Not Met N/A

1. Students accepted and enrolled in the business program will successfully

X X X


complete the program within a reasonable time-frame.

2. Business student graduates will be prepared to take responsible positions within the world of business.

X X X

3. Undergraduate business student graduates will pursue employment within the field of business or advanced degrees within a reasonable time-frame of graduation.

X X X

4. The Business Administration Department will be successful in contributing to the professional advancement of its MBA graduates.

X X X

5. Students will be satisfied with program content and the manner in which it is delivered.

X X X

6. Faculty members in the Business Administration Department will be highly qualified in their teaching disciplines.

X X X

Proposed Courses of Action for Improvement in Operational Outcomes for which Performance Targets Were Not Met:

1. All operational performance targets were met, with the exception of performance measure number 3. This is because on 71% of undergraduate business students indicated that they were currently employed within the field of business, were pursing employment within the field of business, or were pursuing an advanced degree. To improve this outcome, the BSAD chair has asked faculty to increase the focus of this area during academic advising sessions.


Documents

Fitchburg State University€¦ · Web viewMarketing LO 1: This LO was not met in one of the direct measures (simulation project). However, because the average for this LO was a