Fleishman-HillardFleishman-Hillard

COPD Report 2008 September 8, 2008

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Methodology

Interviewing

Leger Marketing conducted this survey via online. Data was collected between August 27 and September 2, 2008.

Respondent Qualification

A random selection was achieved by inviting male and female respondents to complete the survey. A total of 1,511 interviews were completed. The margin of error for a sample of this size is +/-2.5%,19 times out of 20.

Quality Control

Leger Marketing’s experience and expertise in public opinion and market research extend to the quality and standards of every research project. Detailed verification and validation procedures at each stage of the process ensure data accuracy.

Region/ProvinceCompleted Interviews

Atlantic 102Quebec 403Ontario 602Manitoba/Saskatchewan 125Alberta 128BC 151

Total 1511

3

94% 93% 93% 93% 92%

85%79% 77%

48%

31%

Breast cancer HIV/AIDS Cardiovasculardisease

Asthma Alzheimer'sdisease

Emphysema Chronicbronchitis

Acutebronchitis

ChronicObstructivePulmonary

Disease

COPD

Question 1: Have you ever heard of any of the following conditions? n=1,511.

One third of Canadians have heard of COPD •While only one third Canadians are aware of the acronym COPD, almost half have heard of Chronic Obstructive Pulmonary Disease.

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48%54% 52%

49%

58%

26%

51%

Total BritishColumbia

Alberta Man/Sask Ontario Quebec Maritimes

Question 1: Have you ever heard of any of the following conditions? (Chronic Obstructive Pulmonary Disease) Total Sample: n=1,511.

Awareness is lowest in Quebec

•Awareness of Chronic Obstructive Pulmonary Disease is lower in Quebec than the rest of Canada.

5Question 2: Have you ever been diagnosed by a physician with any of the following conditions? n=1,511.

Six per cent of Canadians have been diagnosed with COPD•Incidence of COPD is 6% which is unchanged from 2007.

2% 2% 1%4%

6%

COPD Chronic ObstructivePulmonary Disease

Emphysema Chronic bronchitis Net COPD

6

21%

28%

30%

47%

48%

57%

64%

89%

89%

91%

Acute bronchitis

Chronic bronchitis

COPD

Alzheimer's disease

Asthma

Chronic Obstructive Pulmonary Disease

Emphysema

Cardiovascular disease

Breast cancer

HIV/AIDS

2 in 5 Canadians do not know that Chronic Obstructive Pulmonary Disease can kill you•Forty-three percent of Canadians do not know that you can die from chronic obstructive pulmonary disease. •Quebecers are least likely to know that chronic obstructive pulmonary disease is fatal. •Lack of realization that the acronym COPD is for chronic obstructive pulmonary disease, is highlighted again here; 30% said that you can die from COPD.

Question 3: From what you know, which of the following diseases can you die from?. Total Sample: n=1,511.

7

4%

7%

6%

10%

15%

11%

13%

11%

3%

6%

3%

10%

7%

11%

14%

10%

18%

13%

18%

23%

28%

30%

26%

39%

25%

26%

27%

43%

50%

52%

53%

60%

Your relationships with family members

Your ability to work

Your relationships with friends

Your ability to do housework or other chores

Enjoyment of life including social and leisureactivities

Your mood

Day-to-day activities

Sleep

Daily Weekly Monthly

COPD interferes with many aspects of life

Question 4: You said you have been diagnosed with COPD (or related condition). How often does COPD regardless of the nature or severity, interfere in any way with the following aspects of your life? Total Sample: n=101.

•Over half of those with COPD say that the condition interferes with sleep and/or day-to-day activities. •For some COPD affects relationships friends and family and their ability to work.