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DARREN HARDY Publisher and Founding Editor 1 FOCUS: Finding Your Leverage for Massive Growth 2 3 Small causes create BIG RESULTS How to find and focus on the key small causes. 4 Copyright Darren Hardy. For personal use only. Do not duplicate, distribute or train from this material without written permission. I ask for your integrity. For more support: www.DarrenHardy.com | www.TheCompoundEffect.com | http://DarrenHardy.SUCCESS.com | www.InsaneProductivity.com

FOCUS - INSANE Productivity · Clothes You Wear 80% of time you wear 20% of your clothes 64% of time you wear 4% of your clothes 52% of time you wear .8% of your clothes 9 Pareto

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Page 1: FOCUS - INSANE Productivity · Clothes You Wear 80% of time you wear 20% of your clothes 64% of time you wear 4% of your clothes 52% of time you wear .8% of your clothes 9 Pareto

DARREN HARDYPublisher and Founding Editor

1

FOCUS:Finding Your Leverage for Massive Growth

2

3

Small causes create

BIG RESULTSHow to find and focus on the key small causes.

4

Copyright Darren Hardy. For personal use only. Do not duplicate, distribute or train from this material without written permission. I ask for your integrity. For more support: www.DarrenHardy.com | www.TheCompoundEffect.com | http://DarrenHardy.SUCCESS.com | www.InsaneProductivity.com

Page 2: FOCUS - INSANE Productivity · Clothes You Wear 80% of time you wear 20% of your clothes 64% of time you wear 4% of your clothes 52% of time you wear .8% of your clothes 9 Pareto

Pareto principle 80-20 rule

80% of effects come from 20% causes

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= 80/201= 16:1= 80/202= 250:1= 80/203= 4,000:1= 80/204= 65,000:1

LEVERAGEFocus Further For Massive

64% come from 4%52% come from .8%40% come from .2%

80% come from 20%

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Roads80% of traffic is carried by 20% of roads64% of traffic is carried by 4% of roads52% of traffic is carried by .8% of roads

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Places in Your House80% of time is spent in 20% of your house64% of time is spent in 4% of your house52% of time is spent in .8% of your house

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Copyright Darren Hardy. For personal use only. Do not duplicate, distribute or train from this material without written permission. I ask for your integrity. For more support: www.DarrenHardy.com | www.TheCompoundEffect.com | http://DarrenHardy.SUCCESS.com | www.InsaneProductivity.com

Page 3: FOCUS - INSANE Productivity · Clothes You Wear 80% of time you wear 20% of your clothes 64% of time you wear 4% of your clothes 52% of time you wear .8% of your clothes 9 Pareto

Clothes You Wear80% of time you wear 20% of your clothes64% of time you wear 4% of your clothes52% of time you wear .8% of your clothes

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Pareto EverywhereWealth of the World

196 countries total $79 trillion. 80% ($63 trillion) comes from 22 countries (9%). 63% ($50 trillion) comes from 10 countries (5%). 19% ($15 trillion) comes from 1 country (.5%)

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Pareto EverywhereWealthiest People

!1.Wal-Mart – Four Walton Children: $87B 2.Microsoft – Gates & Ballmer $72.9B 3.Koch Brothers – Charles & David $50B 4.Berkshire Hathaway – Warren Buffett $39B 5.Google – Sergey Brin & Larry Page $33.4B 6.Soros Fund Mgt – George Soros $22B 7.Las Vegas Sands – Sheldon Adelson $21.5B 8.Bloomberg – Michael Bloomberg $19.5B 9.Amazon – Jeff Bezos $19.1B 10.Facebook – Mark Zuckerberg $17.5B

Total: $381.9B, top 3 own 55%

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Activities80% of results come from 20% of activities64% of results come from 4% of activities52% of results come from .8% of activities

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Copyright Darren Hardy. For personal use only. Do not duplicate, distribute or train from this material without written permission. I ask for your integrity. For more support: www.DarrenHardy.com | www.TheCompoundEffect.com | http://DarrenHardy.SUCCESS.com | www.InsaneProductivity.com

Page 4: FOCUS - INSANE Productivity · Clothes You Wear 80% of time you wear 20% of your clothes 64% of time you wear 4% of your clothes 52% of time you wear .8% of your clothes 9 Pareto

Leverage Curve

activity

resu

lt

20% = 80/201= 16:14% = 80/202= 250:1.8% = 80/203= 4,000:1

100%

-99%

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“For every 100 great opportunities that are brought to me, I say ‘no’ 99 times.”

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“I'm as proud of what we DON’T DO

as I am of what we do.”

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“People think focus means saying yes to the thing you've got to focus

on. But that's not what it means at all. It means saying no to the hundred

other good ideas that there are. You have to pick carefully. [Success] is

saying "no" to 1,000 things.”

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Copyright Darren Hardy. For personal use only. Do not duplicate, distribute or train from this material without written permission. I ask for your integrity. For more support: www.DarrenHardy.com | www.TheCompoundEffect.com | http://DarrenHardy.SUCCESS.com | www.InsaneProductivity.com

Page 5: FOCUS - INSANE Productivity · Clothes You Wear 80% of time you wear 20% of your clothes 64% of time you wear 4% of your clothes 52% of time you wear .8% of your clothes 9 Pareto

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“Success has less to do with what we can get ourselves to do and more to

do with keeping ourselves from doing what we shouldn’t.”

-Kenneth Cole

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activity

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Leverage Curve

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“There is nothing so useless as doing efficiently, that which should

not be done at all.” -Peter Drucker

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Copyright Darren Hardy. For personal use only. Do not duplicate, distribute or train from this material without written permission. I ask for your integrity. For more support: www.DarrenHardy.com | www.TheCompoundEffect.com | http://DarrenHardy.SUCCESS.com | www.InsaneProductivity.com

Page 6: FOCUS - INSANE Productivity · Clothes You Wear 80% of time you wear 20% of your clothes 64% of time you wear 4% of your clothes 52% of time you wear .8% of your clothes 9 Pareto

MISTAKE:Giving all tasks equal attention.

(When most things don’t matter at all)

Give major time only to major priorities.!Stop doing everything else.

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1. Use all products/services. 2. Share products/services. 3. Share opportunity. 4. Help others start. 5. Build for events. 6. Personal development.

MAJORS:

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Copy of Slides:

text: 613-777-0649 name, email address

760-600-5298

name, email

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Text: 613-777-0649

Most of us measure our days in volume, not scale

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Copyright Darren Hardy. For personal use only. Do not duplicate, distribute or train from this material without written permission. I ask for your integrity. For more support: www.DarrenHardy.com | www.TheCompoundEffect.com | http://DarrenHardy.SUCCESS.com | www.InsaneProductivity.com

Page 7: FOCUS - INSANE Productivity · Clothes You Wear 80% of time you wear 20% of your clothes 64% of time you wear 4% of your clothes 52% of time you wear .8% of your clothes 9 Pareto

Text: 613-777-0649

Steve would spend 3 HOURS!

every day focused on whatever was #1 priority.

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Text: 613-777-0649

ONE ACTIVITY!that has the GREATEST

impact

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In trying to do it everything, you are remembered for

nothing.

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It’s better to be WORLD-CLASS at one thing than

MEDIOCRE at many.

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Copyright Darren Hardy. For personal use only. Do not duplicate, distribute or train from this material without written permission. I ask for your integrity. For more support: www.DarrenHardy.com | www.TheCompoundEffect.com | http://DarrenHardy.SUCCESS.com | www.InsaneProductivity.com

Page 8: FOCUS - INSANE Productivity · Clothes You Wear 80% of time you wear 20% of your clothes 64% of time you wear 4% of your clothes 52% of time you wear .8% of your clothes 9 Pareto

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YOU?

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Text: 613-777-0649

You have to GIVE UP lots of things to get

the things you really want.

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Text: 613-777-0649

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Copyright Darren Hardy. For personal use only. Do not duplicate, distribute or train from this material without written permission. I ask for your integrity. For more support: www.DarrenHardy.com | www.TheCompoundEffect.com | http://DarrenHardy.SUCCESS.com | www.InsaneProductivity.com

Page 9: FOCUS - INSANE Productivity · Clothes You Wear 80% of time you wear 20% of your clothes 64% of time you wear 4% of your clothes 52% of time you wear .8% of your clothes 9 Pareto

Text: 613-777-0649

My Give Up List:• Television • News • Sports • Music • Bodybuilding • Surfing • Mechanics • Much, much more!

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Text: 613-777-0649

Your Hourly Rate Income goal/2000 hours

$100,000 = $50/hr $250,000 = $125/hr $1,000,000 = $500/hr

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Text: 613-777-0649

Your Hourly Rate Income goal/2000 hours

$100,000 = $50/hr $250,000 = $125/hr!$1,000,000 = $500/hr

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Text: 613-777-0649activity

resu

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Leverage Curve

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Copyright Darren Hardy. For personal use only. Do not duplicate, distribute or train from this material without written permission. I ask for your integrity. For more support: www.DarrenHardy.com | www.TheCompoundEffect.com | http://DarrenHardy.SUCCESS.com | www.InsaneProductivity.com

Page 10: FOCUS - INSANE Productivity · Clothes You Wear 80% of time you wear 20% of your clothes 64% of time you wear 4% of your clothes 52% of time you wear .8% of your clothes 9 Pareto

Text: 613-777-0649$125

resu

lt

Leverage Curve

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Text: 613-777-0649$125

resu

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Leverage Curve

$0..…….…$20….……$50….……$75……$100….…

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Text: 613-777-0649$125

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Leverage Curve

$0..…….…$20….……$50….……$75……$100… $1,000

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Text: 613-777-0649

Even a $20/hour person is worth $1,000/hour

one minute of every day.

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Copyright Darren Hardy. For personal use only. Do not duplicate, distribute or train from this material without written permission. I ask for your integrity. For more support: www.DarrenHardy.com | www.TheCompoundEffect.com | http://DarrenHardy.SUCCESS.com | www.InsaneProductivity.com

Page 11: FOCUS - INSANE Productivity · Clothes You Wear 80% of time you wear 20% of your clothes 64% of time you wear 4% of your clothes 52% of time you wear .8% of your clothes 9 Pareto

Text: 613-777-0649

Richter scaleUnderstand it like

6.0 is 10X more powerful and will knock a few things off shelves

5.0 is barely noticeable

7.0 is 1,000X more powerful and will level homes (Haiti, 2010)

8.0 is 10,000X more powerful (San Francisco, 1906)

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Text: 613-777-0649

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Leverage Curve

$1,000

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Text: 613-777-0649

1. Use all products/services. 2. Share products/services. 3. Share opportunity.!4. Help others start.!5. Build for events.!6. Personal development.

MAJORS:

43

Text: 613-777-0649

1. Use all products/services. 2. Share products/services. 3. Share opportunity.!4. Help others start. 5. Build for events. 6. Personal development.

MAJORS:

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Copyright Darren Hardy. For personal use only. Do not duplicate, distribute or train from this material without written permission. I ask for your integrity. For more support: www.DarrenHardy.com | www.TheCompoundEffect.com | http://DarrenHardy.SUCCESS.com | www.InsaneProductivity.com

Page 12: FOCUS - INSANE Productivity · Clothes You Wear 80% of time you wear 20% of your clothes 64% of time you wear 4% of your clothes 52% of time you wear .8% of your clothes 9 Pareto

Text: 613-777-0649

1. Use all products/services. 2. Share products/services. 3. Share opportunity. 4. Help others start. 5. Build for events.!6. Personal development.

MAJORS:

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Text: 613-777-0649activity

resu

lt

Leverage Curve

3D

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Text: 613-777-0649activity

resu

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Leverage Curve

Delete

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Text: 613-777-0649

MISTAKE:Doing what’s easy.

Responding to what’s loudest.

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Copyright Darren Hardy. For personal use only. Do not duplicate, distribute or train from this material without written permission. I ask for your integrity. For more support: www.DarrenHardy.com | www.TheCompoundEffect.com | http://DarrenHardy.SUCCESS.com | www.InsaneProductivity.com

Page 13: FOCUS - INSANE Productivity · Clothes You Wear 80% of time you wear 20% of your clothes 64% of time you wear 4% of your clothes 52% of time you wear .8% of your clothes 9 Pareto

Text: 613-777-0649easy >>>>>>>>>>>>>>>>>>>>> hard

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Leverage Curve

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Text: 613-777-0649loud >>>>>>>>>>>>>>>>>>>>> silent

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Leverage Curve

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Text: 613-777-0649

“Success has less to do with what we can get ourselves to do and more to

do with keeping ourselves from doing what we shouldn’t.”

-Kenneth Cole

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Text: 613-777-0649activity

resu

lt

Leverage Curve

Delegate

52

Copyright Darren Hardy. For personal use only. Do not duplicate, distribute or train from this material without written permission. I ask for your integrity. For more support: www.DarrenHardy.com | www.TheCompoundEffect.com | http://DarrenHardy.SUCCESS.com | www.InsaneProductivity.com

Page 14: FOCUS - INSANE Productivity · Clothes You Wear 80% of time you wear 20% of your clothes 64% of time you wear 4% of your clothes 52% of time you wear .8% of your clothes 9 Pareto

Text: 613-777-0649

Delegate every necessary activity below your hourly rate.

Everything you do costs you money.

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Text: 613-777-0649activity

resu

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Leverage Curve

80/201= 16X ROI

Double Down

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Text: 613-777-0649activity

resu

lt

Leverage Curve

80/202= 250X ROI80/201= 16X ROI

Double Down

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Text: 613-777-0649activity

resu

lt

Leverage Curve

80/203= 4,000X ROI80/202= 250X ROI80/201= 16X ROI

Double Down

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Copyright Darren Hardy. For personal use only. Do not duplicate, distribute or train from this material without written permission. I ask for your integrity. For more support: www.DarrenHardy.com | www.TheCompoundEffect.com | http://DarrenHardy.SUCCESS.com | www.InsaneProductivity.com

Page 15: FOCUS - INSANE Productivity · Clothes You Wear 80% of time you wear 20% of your clothes 64% of time you wear 4% of your clothes 52% of time you wear .8% of your clothes 9 Pareto

Text: 613-777-0649

“Focus on the few vital functions.”

-Dr. Mehmet Oz

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How’d they do it?58

Text: 613-777-0649

Finding and staying focused on the functions that deliver your greatest LEVERAGE.

80/201= 16:180/202= 250:1

80/203= 4,000:180/204= 65,000:1

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Text: 613-777-0649

Finding Your LeverageFIND:!What do I need to DELTE? What do I need to DELEGATE?

FOCUS:!How can I DOUBLE DOWN on my .8% activities?

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Copyright Darren Hardy. For personal use only. Do not duplicate, distribute or train from this material without written permission. I ask for your integrity. For more support: www.DarrenHardy.com | www.TheCompoundEffect.com | http://DarrenHardy.SUCCESS.com | www.InsaneProductivity.com

Page 16: FOCUS - INSANE Productivity · Clothes You Wear 80% of time you wear 20% of your clothes 64% of time you wear 4% of your clothes 52% of time you wear .8% of your clothes 9 Pareto

Text: 613-777-0649

What get’s MEASURED, gets done and improves.

Measure for Consistency

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Text: 613-777-0649

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Share Product

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Text: 613-777-0649

Share Product

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Copyright Darren Hardy. For personal use only. Do not duplicate, distribute or train from this material without written permission. I ask for your integrity. For more support: www.DarrenHardy.com | www.TheCompoundEffect.com | http://DarrenHardy.SUCCESS.com | www.InsaneProductivity.com

Page 17: FOCUS - INSANE Productivity · Clothes You Wear 80% of time you wear 20% of your clothes 64% of time you wear 4% of your clothes 52% of time you wear .8% of your clothes 9 Pareto

Text: 613-777-0649

Share Product

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Copy of WRR:

text: (760) 600-5298 name, email address

760-600-5298

name, email

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Text: 613-777-0649

We just need a number…

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Text: 613-777-0649

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Copyright Darren Hardy. For personal use only. Do not duplicate, distribute or train from this material without written permission. I ask for your integrity. For more support: www.DarrenHardy.com | www.TheCompoundEffect.com | http://DarrenHardy.SUCCESS.com | www.InsaneProductivity.com

Page 18: FOCUS - INSANE Productivity · Clothes You Wear 80% of time you wear 20% of your clothes 64% of time you wear 4% of your clothes 52% of time you wear .8% of your clothes 9 Pareto

Text: 613-777-0649

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SCALE!not volume

Remember…

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Copyright Darren Hardy. For personal use only. Do not duplicate, distribute or train from this material without written permission. I ask for your integrity. For more support: www.DarrenHardy.com | www.TheCompoundEffect.com | http://DarrenHardy.SUCCESS.com | www.InsaneProductivity.com

Page 19: FOCUS - INSANE Productivity · Clothes You Wear 80% of time you wear 20% of your clothes 64% of time you wear 4% of your clothes 52% of time you wear .8% of your clothes 9 Pareto

Text: 613-777-0649

SUMMARY• STOP (most activities)

• FOCUS (few)

• IMPROVE (at those few)

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Growing an Organization80% of revenue is led by 20% of leaders64% of revenue is led by 4% of leaders52% of revenue is led by .8% of leaders

Applying leverage to…

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2 will produce = 80%

8 will produce = 20%

The 2 aren’t 80% more valuable,

they are 16X more valuable!

10 IBOs

80/201= 16:1

80/202= 250:1

80/203= 4,000:1

Leverage Curve

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Text: 613-777-0649

4 are 250X more valuable!

100 IBOs

80/201= 16:1

80/202= 250:1

80/203= 4,000:1

Leverage Curve

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Copyright Darren Hardy. For personal use only. Do not duplicate, distribute or train from this material without written permission. I ask for your integrity. For more support: www.DarrenHardy.com | www.TheCompoundEffect.com | http://DarrenHardy.SUCCESS.com | www.InsaneProductivity.com

Page 20: FOCUS - INSANE Productivity · Clothes You Wear 80% of time you wear 20% of your clothes 64% of time you wear 4% of your clothes 52% of time you wear .8% of your clothes 9 Pareto

Text: 613-777-0649

8 are 4,000X more valuable!

1,000 IBOs

80/201= 16:1

80/202= 250:1

80/203= 4,000:1

Leverage Curve

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Text: 613-777-0649

10,000 IBOs

20 provide 65,000X leverage!

40 provide 4,000X leverage!

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50-100X

77% average

not 23% better

LEVERAGE Curve

BELL Curve

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MISTAKE:

Investing in the neediest.Working with the loudest.

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Copyright Darren Hardy. For personal use only. Do not duplicate, distribute or train from this material without written permission. I ask for your integrity. For more support: www.DarrenHardy.com | www.TheCompoundEffect.com | http://DarrenHardy.SUCCESS.com | www.InsaneProductivity.com

Page 21: FOCUS - INSANE Productivity · Clothes You Wear 80% of time you wear 20% of your clothes 64% of time you wear 4% of your clothes 52% of time you wear .8% of your clothes 9 Pareto

Text: 613-777-0649

Finding Your LeverageFIND:!Who are my top 4%, .8% and/or .2% leaders?

FOCUS:!How can I DOUBLE DOWN my investment into them?

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SUMMARYFOCUS your time, energy and investment

into those who DESERVE (by commitment and results) versus those who NEED (by complaint or demand).

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Small causes create

BIG RESULTSFind and focus on the key small causes.

83

DARREN HARDYPublisher and Founding Editor

84

Copyright Darren Hardy. For personal use only. Do not duplicate, distribute or train from this material without written permission. I ask for your integrity. For more support: www.DarrenHardy.com | www.TheCompoundEffect.com | http://DarrenHardy.SUCCESS.com | www.InsaneProductivity.com