Ryan Doerr, President ryan@fokusforward.com Office: 262-292-1137 Mobile: 248-231-2195

www.fokusforward.com

Provide our clients with exceptional service,

quality information and resources to plan, develop

and grow their Club or business with purpose.

Educate how to deliver a quality experience to

Members and Guests with pride and consistency

while producing sound financial results.

Mission

Foster an environment of success through…

- Personal Integrity and Character

- Service Excellence

- Win/Win Relationships

- Respect for the Individual

- Plan it, Work it and Win it

- Creative Thinking & Problem Solving

- Continuous Improvement!

- Results

Values

Twenty years management and consulting experience in the

hospitality industry.

Provided management, marketing and consulting services to several

private clubs, semi-private clubs, hotels and resorts.

Boulder Pointe Golf Club Pegasus Golf Partners

Bull Valley Golf Club Pine Trace Golf Club

Cherry Creek Golf Club Royal Park Hotel

ClubCorp, Inc Shanty Creek Resort

Disney’s Wilderness Lodge Resort Shepherd’s Hollow Golf Club

Eagle Golf Total Golf, Inc

International Club Suppliers University Club of Milwaukee

Mequon Country Club Merrill Hills Country Club

Century Golf Partners Arnold Palmer Golf Management

River Club of Mequon Old Hickory Golf Club

Woman’s Athletic Club of Chicago Crofton Country Club and more…

Experience

Our proven approach has provided Clubs, Businesses and Organizations

solid outcomes.

We begin with:

~ In depth discovery meeting to determine needs, scope and fit. Organizational

assessment survey.

~ Market Analysis and Business Analysis to determine Strength, Weakness,

Opportunities, Threats and Trends.

~ Develop a Strategic Plan to establish your culture, define who you are and how

you are going to conduct yourself in the day-to-day business that will shape a

solid foundation and will continue to be fortified as together we infuse it into every

aspect of your business.

~ Develop a thorough 1-3 or 1-5 year business plan with department specific

Goals, Strategies, Action Plans and Accountabilities Including Marketing, Sales,

Operations, Finance, Leadership and Management.

Results

Where most businesses fail is in the execution of their plans. That is why we strongly

recommend the retained services component to assist with the implementation. We have

produced tremendous results with this approach, returning the initial investment in a

very reasonable amount of time.

We work closely with the club’s Board of Directors and/or Ownership, managers,

employees and members to develop a plan that provides coaching, equipping and

developing your team to create an effective implementation strategy.

Provide unparalleled mentoringing and leadership, including weekly interaction with key

staff, Ownership and/or Executive Board. Fokus Forward will provide resources,

expectations and accountabilities to insure your progress and execution of the plan.

Results

People - Product - Position - Process

Strategic Plan 1-3-5 Focus and Purpose

Clear Actionable Activity - Accountability

Implementation - Communication

How We Succeed…

Performance Measurement - How do you know how you are executing?

• Budgets and Financial Statements

• Standards and Site Inspections

• Mystery Shopping

• Sales Plan and Goals

• Marketing Strategy

• Lead Generation

• Membership Surveys

• Action Plans and Initiatives

Membership, Marketing and

Utilization Programs

•Utilization Programs

•Partnering Programs

•Referral Programs

•Transfer Programs

•Outreach & Partnerships

•Resigned Reinstatement

•Reciprocal Program

•Retention of Members

Immediate Areas of

Focus… Develop a Plan

• Business and Financial Analysis

• Due Diligence by Fokus Forward

• Develop Strategic Plan

• Develop Operating Budget

• Organization Chart and Human

Resources

• Private Events & Outings Sales Plan

• Membership Marketing & Sales Plan

Benefits from a Retained

Consulting Services Package

• Standards of Service

• Site Inspection Form

• Monthly Financial Review

• Budget Package

• Action Plan & Initiatives

• Sales System & Training

• Leverage Larger Buying Power

• Agronomic Programs

• Cutting Edge Industry Resources

• Monthly Progress Report

• Recruiting & Placement Services

• Industry Proven Success

Testimonials & References See More at www.linkedin.com/in/ryandoerr

Joe Kasle, Vice-President at Robertson Ryan & Assoc.

Ryan maintains a high degree of integrity and professionalism. He is easy to work with and very knowledgeable about club operations. He is a

pleasure to deal with. I would not hesitate recommending Ryan.

Todd Schlender, M&A, Business Sales, Succession Planning with Lakes Business Group - VR

Ryan joined our team a year ago to become General Manager at Merrill Hills Country Club in Waukesha, WI, and instantly make a positive

impact. His professionalism, resolve and rationale, provided the needed leadership and remedy during a difficult time.

Ryan has built a top performing team, increased membership 40%, and enhanced the Merrill Hills experience for the benefit of the members

and guests.

Scott A Jorgensen, Physician Madison Medical Affiliates

Ryan showed terrific leadership in working with all levels of staff and management to get River Club running in an efficient manner. He

was supportive to those persons in their respective roles. Ryan was always available to the membership. He dealt with whatever

issues that may have come up. He was always quick to respond to my questions or requests. Ryan was well respected by the staff members

and club members alike. His dedication to tasks is always appreciated. Thank you.

Christopher Boettcher, CCM,CCE, General Manager ~ Chief Operating Officer

Ryan is a true professional that KNOWS his business and works his network. Not only have I observed Ryan's management success but he is

willing to give back to the industry and to the association through CMAA and through mentoring and teaching at a local university. I would

recommend Ryan for whatever endeavor he applies himself.

Bill Wagner, Human Resources Professional, The Milwaukee Area

I've known and worked with Ryan in his role at River Club of Mequon, in my capacity at Board Member/President at the club. Ryan was always

great to work with in a very demanding role with a lot of moving parts. The club included golf, social and tennis memberships, and a restaurant

open to the public. Ryan successfully directed the strategies at the club to overcome a number of challenges, and his accomplishments include:

significant membership growth during a very difficult economy; coordinating major expansion and construction projects; hiring and developing

well qualified department managers. Ryan has an engaging management style and worked very well with the club's Board, with the members

and with an effective staff. It has been a pleasure to work with Ryan as a Board member and to have him as our club's GM. He is a true

professional. I can highly recommend him without hesitation for similar roles.

Nick Curran, Owner, Executive Search Partners, and President, Mequon Country Club

“I worked directly with Ryan as Board President while he was the General Manager at Mequon Country Club. He was, without a doubt, the best General Manager our club has ever employed. He did an excellent job of building relationships with our members, worked extremely hard and was very approachable. Our club made major strides under his guidance in every area including our restaurant, golf course, tennis facility and pool. I recommend him highly and will offer a reference for any interested party.”

R. Shane E. Doherty, Director, Strategic National Accounts, Avendra LLC “Ryan is a tremendous individual, both personally and professionally. In getting to know Ryan, I found him to be extremely thorough in all of his duties, whether it be managing the relationship between our organizations or going out of his way to assist his members and guests at the club. Ryan has accomplished a lot in his career and in my opinion, thinks outside-the-box when it comes to strategically planning for future success. He is a consistent in demeanor and truly cares for the welfare of his guests, colleagues and business partners. I would consider Ryan to be an absolute asset to his team and colleagues. Whether it be leadership, sales, operations, procurement, marketing, etc., Ryan would take the opportunity and run with it. I would highly recommend Ryan for any responsibility within any company.”

Bill Wagner, President, Blue Seven, LLC ,and Vice President, Mequon Country Club

“Ryan is an outstanding manager who provides excellent services and leadership in a customer orientated environment. He excels at developing customer relations and possesses strong managerial and financial skills. Ryan is also an exemplary leader with the highest ethical standards.”

Brad Schendel, Member Services Manager, Milwaukee Athletic Club

Top qualities: Great Results, Personable, Expert “I've worked with Ryan as both a client and as at lesser extend a colleague. As a client he was very easy to work with, knew what are needs would be and provided us with an excellent service. In developing a further relationship I found him to be knowledgeable and creative to allow joint ventures the best opportunity to be successful”

Megan Wood, Event Sales Director, Mequon Country Club, Pegasus Golf Management “Ryan is a true leader's leader. His work ethic is incredible & his caring personality makes him easy to work with/for. Further, he leads by example and therefore motivates his team and staff. With his outgoing personality, drive and determination for positive results, he, his team and the company he works for is sure to see success.”

Fred Fletcher, General Manager/Club Manager, Skyline Club - ClubCorp USA “Ryan is a true club professional with an understanding of member and guest needs, the leadership to coach and develop employees and the ability to deliver a bottom line performance to financial partners.”

Testimonials & References See More at www.linkedin.com/in/ryandoerr

Jim Milkey, President, Professional Benefit Planners, Inc “I have worked with Ryan for many years and have found him to have a great understanding of the value of business partners. This has allowed us to develop a level of trust we have used to design benefit programs that meet the business financials needs while balancing the needs of his employees. He was able to increase productivity and reduce real cost on the benefit program. It has been a pleasure working with Ryan.”

Jim Bailey, Owner, ICS

“Ryan is extremely knowledgeable on procurement, supplier contracts, financials and how they apply to operations. Ryan's expertise in the F&B field is one of the best based on the number of clients and prospects we've dealt with over the many years since we started our services in the golf industry. I would highly recommend Ryan!”

Russell Zampich, General Manager / Executive Chef, Boulder Pointe Golf Club & Banquet Center “Ryan was in charge of putting together for Total Golf a bulk purchasing plan including food, beverage, dry goods, lighting needs, pest control, golf green chemicals and etc.. Ryan was very organized in gathering information and distributing the information to the other General Managers at the other properties. He received the negotiated proposals from the potential purveyors and presented them efficiently and professionally. It was hard work and Ryan did a great job.”

Richelle Tragge, Membership Director/Sales Manager, Renaissance/Skyline Club “Ryan and I began working together when I joined the ClubCorp team in July 2001. As I progressed through my own training, Ryan acted as a mentor and was a steady source of information and assistance (while always showing great patience and humor through my deluge of questions!). In the years following, I learned a great deal watching Ryan handle without challenge situations that arose in all areas of the Club. His understanding of all facets of the Club made him a constant resource for all Employee Partners and he was always ready to assist wherever needed. Ryan embodied the qualities that employees respond positively to in a manager: compassion and kindness with firm but fair treatment and it is for these reasons and more that I proudly give my recommendation for Ryan.”

James Fisher, VP Operations, Pegasus Golf, Hartefeld National Golf Club “Ryan and I go back to our days with ClubCorp in Detroit. While there, Ryan was a key team leader in developing the Club's then new Business Center complex and in bringing together a new F&B Team. During that time I came to know Ryan as a smart analytical manager of problems and an effective leader of people. During his time with Pegasus, Ryan was a recognized leader at Mequon Country Club and sheparded the Club through some difficult and trying times. His expertise in the areas of Food and Beverage, Membership, and Financial Management is substantial. I would gladly recommend Ryan as a skilled and qualified Manager.”

Testimonials & References See More at www.linkedin.com/in/ryandoerr

Contact Fokus Forward Today for a

Complimentary Consultation

Business Analysis and Strategic Planning

Relational and Referral Marketing

Customer and Membership Growth

Focus Groups and Survey Programs

Expense Analysis and Margin Expansion

Social Media Integration and Leverage

Synergistic Business Relationships

Customer/Member Retention Strategies

Procurement Programs and Partners

Retained Management Consulting

Retained Marketing Consulting

Ryan Doerr 262.292.1137

Ryan@FokusForward.com