CONTENTS

INTRODUCTION:- Ground Research- Founding

TYPEFACES:- Inspiration- Sketches and developments- Digital works : + regular weight + Italic weight + Regular outline + Italic outline

COLLATERALS:- Process and sketches- Mug design + First print + Final print - Series of Poster- Broschure

DESIGN ISSUE

MANDATORY TASK

USER TESTER

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To take this 40 th anniversary as a chance to renew the branding style into more graphic.

DESIGN ISSUE

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Develop a complete font set, including its family that best represents the establishment. A complete set of 26 alphabets and 10 numerals. It has to represent the values and unique characteristics of the chosen establishment, whilst being original and creatively sound. An adequate and thorough research of the chosen establishment, including its identity, history,

values and ethos is necessary as part of a creative process. These will serve as inspirations for the design of the font.

MANDATORY TASK

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- Ground researches- Founding

INTRODUCTION

source: www.google.com

Ground researches

Starbucks Corporation is an international coffee and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 17,009 stores in 50 countries, including over 11,000 in the United States, over 1000 in Canada, and over 700 in the UK. Starbucks sells drip brewed coffee, espresso-based hot drinks, other hot and cold drinks, coffee beans, salads, hot and cold sandwiches and panini, pastries, snacks, and items such as mugs and tumblers. Through the Starbucks Entertainment division and Hear Music brand, the company also markets books, music, and film. Many of the company’s products are seasonal or specific to the locality of the store. Starbucks-brand ice cream and coffee are also offered at grocery stores.

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Founding

The first Starbucks was opened in Seattle, Washington, on March 30, 1971 by three partners: English teacher Jerry Baldwin, history teacher Zev Siegl, and writer Gordon Bowker. The three were inspired by entrepreneur Alfred Peet (whom they knew personally) to sell high-quality coffee beans and equipment. The name is taken from Moby-Dick; after Pequod was rejected by one of the co-founders, the company was named for the first mate on the Pequod, Starbuck.

From 1971–1975, the first Starbucks was at 2000 Western Avenue; it then was relocated to 1912 Pike Place, where it remains to this day. During their first year of operation, they purchased green coffee beans from Peet’s, then began buying directly from growers.

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1987

When Starbucks was first coming to be, In search for a way to capture the seafaring history of coffee and Seattle’s strong seaport roots, there was a lot of poring over old marine books going on. Suddenly, there she was a 16th century Norse woodcut of a twin-tailed mermaid, or Siren. There was something about her- a seductive mystery mixed with a nautical theme that was exactly what the founders were looking for. A logo was designed around her, and the long relationship with the Siren begin.

new logo 20111992

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source: www.google.com

- Inspiration- Sketches and developments- Digital works : + regular weight + Italic weight + Regular outline + Italic outline

THE TYPEFACE

Inspirations

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The Various design of coffee mugs by Starbucks drive me to

use coffee mug itself to initiate an experimental typeface.

source: www.google.com

Sketches and Development

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using Coffee mug to break away the general exploration of using coffee bean or smoke.

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exploration 1sketches 1 >

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Arranging different shapes n sizes of coffee mugs as the first exploration of my case study.

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Alphabets A-Z except missing X and Y

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ConceptUsing round shape of top view of a coffee mug. Experimenting on Sl icing shape n l ine to achieve the geometric outcome.

ApproachExperimental

Sketches

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The next developments are playing with the round shape of the mug from top view. Slicing line

and shape to form a type. Adding ‘line’ element to give a touch of detail of a mug.

Font Name: MUGGLE

Digital works

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Final ize of the new typeface using circle grid

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+ Numbers 0-9

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+ Punctuations

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Regular weight

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Regular outline weight

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Italic weight

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Italic Outline weight

- Process and sketches- Mug design + First print + Final print - Series of Poster- Broschure

COLLATERALS

54 Process and sketches

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sketches of designing the layout of overal l l looks of starbucks

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Digital experimentation of layout

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Exprementing on simple layout, Adapting circle element from typeface to poster

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Poster in potrait layout

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Poster in landscape layout

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Sketches

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Simplication on 1 circle ( landscape)

Simplication on 1 circle (potrait )

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Trying using cir le as the pattern(Left) Without the pattern (Right)

Placing the circle along with the typeface

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Mug Design

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using special effect Mug. the effect wi l l be vis ible when pouring hot water into the Mug

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First pr int

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Final print

Effect after wash, back to black color

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Series of poster

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Alphabets A1 poster with 4 font family

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Seies poster for Starbucks 1

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Seies poster for Starbucks 2

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Broshure

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Brochure in shape of coffee cup

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Broschure with sleeve

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THE END

USER TESTER

Do u think the typeface is legible enought?

- Yes, it is but its a little bit hard to read it but it is fine for event typography only.

- Yes, its nice.

- The no 4 looks like no 9, can improve on it ( FIXED )

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