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F O O D S E R V I C E D I V I S I O N©2014 C.H. Guenther & Son, Inc. 0023 Rev A 02/14

As the oldest, continually-operated, family-owned

milling company in America, C.H. Guenther & Son, Inc.

has never lost sight of the real reason we’re still in

business: you. Through our products, recipes, and

other support, we’re committed to doing whatever

it takes to help your business prosper and thrive.

Whether you feed thousands of people a day or just

a few, our family is here to help. Just ask.

Making history in the kitchen since 1851.™

Biscuits • Gravies/Sauces • Pancakes/Waffles Tortillas • Desserts • Pizza Dough • Specialty Products

800-531-7912 | fs.chg.com2201 Broadway Street • San Antonio, Texas 78215

In 1851, guild-certified master millwright, Carl Hilmar Guenther,

established his first flourmill in southern Texas. Supplying some

of America’s first foodservice establishments with top-grade

flour and eventually other grain-based products, he set

the tradition of creating exceptional foods in step with

the changing needs and tastes of the times.

Today, our success continues to be driven

by the core values he established. A respect

for People. A commitment to Quality.

And a passion for independent Growth

as a family-owned business.

Welcome to C.H. Guenther & Son, Inc.

The home of all-American comfort foods

for your tables.

Illustration above: Pioneer® Flour Mill, San Antonio, Texas

At C.H. Guenther & Son, Inc., we still operate from our historic site

in San Antonio, Texas, along the banks of the San Antonio River.

We have nine plants allowing for national distribution of our many

grain-based products to all corners of the country.

Through our carefully planned acquisitions, we also have

international distribution to the United Kingdom,

Canada, and northern Europe. Wherever you are,

whatever you need, we can supply your

demand for great taste.

Since the beginning, we’ve milled our own selected wheatto meet rigorous quality standards and ensure

the finest quality end products.

Three men whose presidencies of the Guenther family’s mills spanned 103 years—Carl Hilmar Guenther, Erhard Guenther and Adolph Beckmann—are among those gathered beside the Guenther House in 1893.

Through the years, the C.H. Guenther & Son, Inc. family of brands

has steadily grown and evolved. Through in-house development of

our own brands, as well as acquisitions of other like-minded,

quality-driven brands, we’ve built an extensive portfolio of grain-based

foodservice products to serve your needs.

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One of our first brands, Pioneer®, is still leading the way in the foodservice industry with quality and convenience. It sets thestandard for product performance and helps you deliver excellence every day with a full line of gravies and sauces, pancakes, waffles, frozen dough, and much more. Pioneer makes down-homegoodness easy.

Conestoga® gravies, biscuits, pancakes, waffles, cornbread, and muffin mixes offer quality for the value-conscious operator. Our frozen biscuit dough, roll dough, tortilla dough, and prebaked biscuits deliver fresh bread products without all the fuss.

A treasured family recipe evolved into the number-one-selling brand of retail chili mix. Today, Williams is a leading brand of seasonings for chili, tacos, and a variety of other foodservice favorites.

White Wings® has been synonymous with purity and abundance. Foodservice professionals choose White Wings® Flour and Corn Tortilla Mixes for the flavor of traditional Mexican cooking with the ease and convenience of today.

Morrison’s® baking mixes have been pleasing families and foodservice operators for well over 100 years. Best-known for its cornbread mixes, the brand is a northern Texas favorite.

1848 Twenty-two-year-old Carl Hilmar Guenther emigrates from Wiessenfels, Germany to America.

1859 C.H. Guenther & Son, Inc. leaves Fredericksburg for San Antonio with a continued commitment to providing the kitchens of its communities with the highest quality flour.

1851 A short 15 years after the fall of the Alamo and the successful fight for Texas independence, C.H. Guenther & Son, Inc. began as a family-owned and -operated business in Fredericksburg, Texas.

1877 In response to the rapid growth following the arrival of the railroad in San Antonio in 1877, Carl Hilmar Guenther replaced his 1859 mill with this larger, three-story building on the same site. Replacement of the old waterwheel with water-powered turbines also increased productivity.

1925 Pioneer’s state-of-the-art milling process included roller machines that broke open the kernels, sending wheat flour on through purifiers and sifters to the packing assembly line–all powered by electric motors–before being stored for rail shipment.

1972 White Wings Flour Tortilla Mix is launched and becomes a top-selling product.

1868 Needing to increase production but lacking sufficient water power at his original location, Guenther built a second mill and it became the primary retail sales and distribution point for flour and cornmeal.

1899 C.H. Guenther, just incorporated, reorganized its product line with names for twelve new brands. The two flours receiving the heaviest promotion were Pioneer, featuring the likeness of the company’s founder, and White Wings, named for the region’s white-wing doves. These designs were used on the brands’ barrelheads until wooden barrels were discontinued about 1920.

1916 Pioneer’s delivery fleet, which once consisted of only two mule-drawn wagons, was expanded to include new motorized vehicles, which could transport the mill’s products farther and faster.

By the time of World War I, wooden flour barrels were fully replaced by smaller and more easily handled cloth sacks.

As World War I brought strict rationing of wheat, Pioneer produced Cornserve Flour, shown advertised at left on one of the company’s new Packard trucks.

1967 Both the old home that once housed Pioneer’s first test kitchen and the small 1920’s office building behind it were replaced with a two-story administrative building and warehouse that connected directly with the main mill building.

2002 Pioneer Frozen Foods was established in Prosperity, South Carolina.

1908 Packers pose with their sacks inside C.H. Guenther & Son, Inc.’s new three-story brick mill in 1908.

2006 C.H. Guenther & Son, Inc. acquires Morrison Milling Company, a long-time producer of grain-based foods.

1987 C.H. Guenther & Son, Inc. acquires Texas Custom Bakers, in Duncanville, Texas, later renamed Pioneer Frozen Foods.

2001 C.H. Guenther & Son, Inc. celebrates its 150-year anniversary.

2008 C.H. Guenther & Son, Inc. acquires Williams Foods, a dry-seasoning-mix producer, effectively extending its market area throughout the south central U.S.

2010 C.H. Guenther & Son, Inc. acquires Trousdale Bakery, a bun plant in the U.K.

2013 C. H. Guenther & Son, Inc. acquires Golden West Baking Company, Gizella Pastry, and Les Boulangeries René, effectively increasing its distribution to Canada.

1999 Pioneer Flour Mills is reestablished as C.H. Guenther & Son, Inc., the legal designation since 1899.

2012 Pizza Blend’s acquisition strengthens Guenther’s custom-flour-blending capabilities.

MAKING HISTORY IN THE KITCHEN SINCE 1851. MAKING HISTORY IN THE KITCHEN SINCE 1851.

1850 1860 1870 1880 1890 1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010 2020

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2005 C.H. Guenther & Son, Inc. takes part ownership of East Balt, Inc., later renamed Guenther Bakeries LTD, establishing a European presence with buns and English muffins.

1988 After a two-year restoration of the C.H. Guenther home, built beside the mill in 1859, the Guenther House opens as a restaurant with retail sales and historical exhibits.

The C.H. Guenther & Son, Inc. portfolio provides a multitude

of products and formats for satisfying consumers while meeting

your operational requirements. From great-tasting biscuits and

gravies to pancakes, rolls, tortillas, quick breads, and more,

establishments across America trust our convenient frozen and

dry mix products. Our versatile products can lend themselves

to creative—even surprising—applications across your menu,

maximizing their use and providing unexpected value.

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Many of our products are made with whole grains providing a variety of nutritious options for your menu.

For operations with more limited kitchen facilities or the need for rapid prep, our frozen products deliver old-fashioned taste with modern operational ease and consistency. From thaw-and-bake dough portions to dough balls to ready-to-heat options, our frozen line makes home-style comforts easy.

Select from biscuit, roll, and tortilla dough, as well as from dumplings, gravy, and prebaked biscuits.

Our dry mix products enable operations to create the sensory appeal of scratch-quality, freshly prepared foods with a minimum of time and labor. These versatile products offer convenient, cost-effective, and shelf-stable solutions ideal for a wide variety of establishment types, in particular those with high-volume service needs.

Choose from a vast array of mix categories: gravies, biscuits, pancakes, waffles, tortillas, sauces, soup base, cornbreads, muffins, rolls, deep fry mixes, and desserts.

BISCUITS &- GRAVY

With our rich heritage in Texas kitchens, it’s no wonder biscuits and gravy

are two of our company’s best-known product lines. Choose from a variety

of dry mix and frozen biscuits and from white, flavored, and roasted gravies.

Call them what you want—flapjacks, hotcakes, griddle cakes—

at C.H. Guenther & Son, Inc., there’s always a griddle mix to suit your

regional preference for flavor and texture. All provide easy,

just-add-water prep, built-in tolerance, and recipe versatility.

PANCAKES&-WAFFLES ROLLS &

- ROLL DOUGHAvailable in roll dough and roll mix varieties, our light and airy roll

products are tender, delicious additions for the side of the plate, bread

service, and sandwiches.

Authentic-tasting tortillas and seasonings are essential to your

Mexican and Southwestern dishes. Our tortilla mixes and dough balls,

as well as seasoning mixes for tacos, chili, and more, ensure a flavor

experience that will keep customers coming back.

Add flavor appeal and enjoy fast, one-step prep with our cheese sauces,

Alfredo sauce, and soup base. They’re ideal for creating delicious soups,

pasta sauces, dips, and other specialties that are ready to serve in minutes.

TORTILLAS &- SEASONINGS SOUP BASE &

- SAUCESRound out your menu with our many specialty items

including ready-to-use frozen dumplings and convenient mixes

for cornbreads, muffins, and brownies.

SPECIALTY PRODUCTS

Trends have changed. Technology has changed. Even the American palate has

changed. The world has changed a lot in 160 years. C.H. Guenther & Son, Inc.

has kept pace by anticipating, embracing, and readily adapting to “what’s next”

through a continual focus on innovation in all areas of our business from

product development to facility operations.

LEED™ Silver-certified by the U.S. Green Building Council, our 107,000-square-foot, fully renovated corporate headquarters is now one of San Antonio’s premier office addresses.

The spirit of innovation is deep in our roots. And our commitment to continuous improvement shows through our periodic Innovation Fairs. During these highly collaborative events, we invite partners in ingredients, packaging, shipping, technology, and more to facilitate the incubation of unique and viable solutions. The results are innovationsthat simplify product use, improve nutritional value without compromising flavor, reduce costs, and expedite delivery.

A highly knowledgeable, well-trained sales force is essential to customer satisfaction, and we’re dedicated to giving ours the tools and training they need. As a result, we’ve created a best-in-class training program, the Hands-On Workshop (HOW). Conducted at our San Antonio headquarters, these intensive workshops emphasize proper prep techniques and product information to create a sales force well equipped to help customers select the appropriate operational solutions.

As a company that has fed generations of Americans, we’re concerned about maintaining a healthy environment for the generations to come. This focus on environmental quality has led us to build modern facilities that minimize our footprint and impact on the earth. Our 107,000- square-foot, fully renovated corporate headquarters and R&D facility is LEED™ Silver-certified by the U.S. Green Building Council. This internationally recognized program helps building owners and operators identify and implement practical, measurable, green building design, construction, operations, and maintenance solutions.

At C.H. Guenther & Son, Inc., we work to be a good business

partner to customers in every segment from the smallest family

independent to the largest restaurant, military, college, healthcare,

or school district operation.

Whether providing on-trend recipes for restaurants, entire meal

programs for schools, or custom products for America’s largest

chains, our chefs, food scientists, marketers, and other experts

provide an unparalleled level of foodservice support. Visit us at

fs.chg.com to learn what business solutions we can offer you.

®

©2014 C.H. Guenther & Son, Inc. 0023 Rev A 02/14

As the oldest, continually-operated, family-owned

milling company in America, C.H. Guenther & Son, Inc.

has never lost sight of the real reason we’re still in

business: you. Through our products, recipes, and

other support, we’re committed to doing whatever

it takes to help your business prosper and thrive.

Whether you feed thousands of people a day or just

a few, our family is here to help. Just ask.

Making history in the kitchen since 1851.™

Biscuits • Gravies/Sauces • Pancakes/Waffles Tortillas • Desserts • Pizza Dough • Specialty Products

800-531-7912 | fs.chg.com2201 Broadway Street • San Antonio, Texas 78215