for Business Web 2.0 Expo NY November 18, 2009 Sarah Milstein Effective Why Sarah Milstein? Hashtag #w2e Today Your goals for Twitter The giant sentiment machine Q&A Effective posts Today Your goals for Twitter The giant sentiment machine Q&A Effective posts ? What will be different in three months, six months or a year because we've engaged on Twitter? Photo: Sreejith_K, Flickr What will be different in three months, six months or a year because we've engaged on Twitter? $ Photo: lemoncat1, Flickr What will be different in three months, six months or a year because we've engaged on Twitter? With whom do we want to connect? Photos: Judith Wolfe With whom do we want to connect? What kind of information is interesting to these people? What kinds of problems might a Twitter account raise? Today Your goals for Twitter The giant sentiment machine Q&A Effective posts Search Twitter CrowdVine What will you search for? Track trends Follow smart people Click around Use directories Content, then search Google Today Your goals for Twitter The giant sentiment machine Q&A Effective posts Share valuable stuff Share links What have you read, watched or listened to that you can share? Share tips Share links to your sites Share promotions Share help Share answers Share yourself What funny or odd thing happened to you today? Share conversation Retweet Today Your goals for Twitter The giant sentiment machine Q&A Effective posts Contact me