Franchise Magazine (February-March 2012)

New franchise systems

- And why you should consider being a franchisee in one

The right franchisees

- The key ingredient to making a franchise a success. Here’s our crash course in where

to find them

Made in Australia- Pole Princess:

Combining fun, fitness and glamour

to put the franchising world in a spin!

In the spotlight...The Gold Club,Vulcano Gelato,

Sleepy’s and GJ Gardner Homes

Have you told your colleagues about Franchise Magazine?

February - March 2012

Regular FeaturesA quick word

–– With–Nick–James

Made in Australia: Pole Princess–– Putting–franchising–into–a–spin!

Franchises in the SpotlightVulcano Gelato

–– Franchising–has–never–tasted–as–good–as–this!

The Gold Club–– A–sparkling–business–opportunity

Sleepy’s–– No–such–thing–as–‘wrong–side–of–the–bed’–with–Sleepy’s

GJ Gardner Homes–– Feel–at–home–with–this–franchise

ArticlesWhy you should consider joining a new franchise

–– Tried–and–tested–or–fresh–and–bursting–with–opportunities?–Here’s–why–we–think–new–franchise–systems–are–a–winner

A crash course in picking the right franchisees–– Finding–the–right–franchisees–is–cruitial–to–the–success–of–your–franchise,–here’s–how–to–get–them!

What’sin the mag...

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2 | Franchise Magazine February - March 2012

Contents

Hot off the PressCarpet Court

–– Takes–on–online–shopping–to–spread–its–customer–reach

Theobroma–– Takes–its–food–of–the–gods–to–Sydney–and–Brisbane

Mortgage Choice–– New–Years–tips–for–reducing–loans

Wasabi Warriors–– Begin–their–battle–in–Brisbane

The International Stage–– Franchising–news–from–around–the–globe

The Business CornerLast Words

–– Your–say–about–franchising

What’s on–– Franchising–events–calendar

About Franchise Magazine–– Contact–information–and–more

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60February - March 2012 Franchise Magazine | 3

Welcome to another edition of Franchise Magazine!

A– new– year,– plenty– of– new– years– resolutions– to– complete– and– a– new– edition– of–Franchise–Magazine–to–go–with–it–and–help–with–any–of–those–franchising–resolutions–you–might–have–made–wether–it–be–become–a–franchisee–or–find–more–franchisees–for–your–franchise,–we’ve–got–you–both–covered–in–this–edition!–For–the–franchisors,–we’ve–got–everything–you–need–to–know–about–finding–the–right–franchisees–and–for–those–thinking–of–becoming–franchisees,–we’ve–got–the–low-down–on–joining–new–franchise–systems–and–why–they–should–not–be–dismissed–when–finding–the–right–franchise–to–become–a–part–of.

On–the–cover,–and–in–our–Made–in–Australia–feature–this–edition–we–have–the–fun,–fit–and–glamorous–Pole–Princess–franchise–-–who’d–of–thought–fitness–could–be–fun?–That– is–exactly–the–reason–why–they’re–putting–everyone–into–a–spin–as–they–continue–to–soar–in–popularity!–

In– the–Spotlight– this–month,–we– take– a– closer– look– at–Sleepy’s,–The–Gold–Club,–GJ–Gardner–Homes–and–Vulcano–Gelato.

Enjoy this edition of Franchise Magazine and until next month..

Keep safe and cheers for now,

Nick and the team at Franchise Central.

A quickword with Nick James

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A Quick Word

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As popularity grows for shopping online, Astralia’s largest flooring retailer, Carpet Court, has launched its own e-commerce facility on its website allowing customers to shop from its popular range of rugs from the comfort of their own home.

Following– the– launch– of– its– new– look– website– in– September– of– last– year,–Carpet–Court–has–now–made–its–debut–rug–range,–the–ArtiZEN–Rug–Collection,–available–for–purchase–online–at–carpetcourt.com.au,–to–make–selecting–and–purchasing–flooring–solutions–even–easier–for–its–customers.––

Carpet–Court’s–National–Marketing–Manager,–Natasha–Gallardo,–said–the–website’s–new– e-commerce– features– represent– the– next– phase– of– customer– service– for– the–brand–and–will–help–to–create–a–more–streamlined–retail–experience–to–complement–the–network’s–in-store–retail–offering.–

“With–the–revamped–website–we–wanted–to–provide–users–with–a–‘one–stop–shop’–for–flooring;–a–tool–they–could–use–to–find–inspiration,–product–information–and–advice–online,–and–then–easily–locate–their–nearest–store–to–complete–the–purchase.

“The–new–e-commerce– component– closes– the–gap– for– those–wanting– to– shop– for–smaller– items–such–as–rugs–from–the–comfort–of– their–own–home–and– is– the– latest–move– in–an–ongoing–strategy–to–make–our–products–more–accessible–and–create–a–more–meaningful–online–experience–for–our–customers.”

Launched–into–stores–in–September,–the–ArtiZEN–Rug–Collection–consists–of–beautifully–handcrafted–shag–rugs–in–a–selection–of–more–than–50–colours,–from–tonal–greys–to–a–kaleidoscope–of–on-trend–brights,–to–provide–a–quick–and–easy–decorating–solution.–

The–move–online–also–coincides–with–the–introduction–of–two–new–colour–stories–to–the–ArtiZEN–Rug–Collection–range––––Brights–and–Moonlight–––featuring–12–exciting–new–on-trend–hues.

CARPET COURT LAUNCHES RUGS ONLINE TO BROADEN CUSTOMER REACH

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Hot off the Press

“We’re–excited– to–be–able– to–use– the–online– rug–store– to–bring–products– from–the–Carpet–Court–range–closer–to–all–Australians–––including–those–in–rural–areas–who–can’t–easily–travel–to–one–of–our–stores,”–said–Gallardo.–

“We– look– forward– to– continuing– to– grow– the– new– channel– and– encourage– our–customers–to–look–out–for–more–exciting–initiatives–launching–this–year.”

The–new–e-commerce–service–offers–a–quick–and–reliable–nationwide–delivery–service–to–guarantee–online–shoppers–receive–their–purchase–within–15–days.

CARPET COURT LAUNCHES RUGS ONLINE TO BROADEN CUSTOMER REACH


Theobroma has announced they are launching in Queensland and Sydney this year and are currently looking for more franchisees to join the Chocolate revolution with great new sites planned to open in both regions. An Australian owned business, Theobroma currently has over 24 franchises In Australia, New Zealand and Malaysia, making them one of the world’s largest Chocolate Café and Bar Franchises.

The–Theobroma–concept–was–initially–developed–by–George,–an–architect–and–designer–by–trade,–and–Theo–Racovalis–an–award–winning–craftsman–and–chocolate–connoisseur,–who–saw–the–need–for–an–alternative–in–the–Australian–market–that–they–judged–to–be–‘coffee’d–out’.–Theo–and–George–established–a–small–boutique–chocolate–shop–in–2004–called–Sokolata–based–in–Melbourne’s–inner–east–suburb,–Hawthorn–of–which–later–grew–to–become–the–much–loved–Theobroma.

With–Theo’s–knowledge–in–premium–chocolate,– it–was–decided–to–fill–the–void–in–the–market–with–a–high–quality–Australian–alternative.–They–studied–the–chocolate–market–in–Europe–in–planning–for–the–concept–and–visited–chocolatiers–from–Belgium–to–assist–the–team–with–latest–technologies–in–chocolate–making.

–“We–are–extremely–excited–to–finally–be–taking–the–brand–to–Queensland–and–Sydney,”–said–Theobroma–Franchise–and–Operations–Manager,–Wayne–Wright.–“We–see–it–as–a–great–growth–opportunity–with–a–strong–beverage–and–food–market–crying–out–to–be–for–stimulated–by–a–quality–premium–retailer”

The– Prefect– Hot– Chocolate– will– banish– all– memories– of– bedtime– cocoa.– Real– Hot–Chocolate–is–rich,–complex–and–made–with–quality–ingredients.–“The–world–is–starting–to–dream–and–wake–up–to–the–idea–of–a–true–Theobroma–Hot–Chocolate–melting–in–their–mouth”

Theobroma take their foods of the gods to Queensland and Sydney

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Hot off the Press

Theobroma–creates–what– can–be–described–as–an–uplifting–and–powerful– chocolate–taste–sensation.

Chocolate–devotees–and–even–people–who–usually–do–not–indulge–are–discovering–this–source–of–happiness,–this–mouthful–of–pleasure,–the–delight–of–the–gods,–served–only–at–Theobroma–Theobroma–now–has–4–concept–models–in–their–group–and–an–expanded–range– of– food– and– beverage– with– indulgent– chocolate,– cakes,– slices,– cookies– and–muffins–as–well–as–a–variety–of–breakfast,–lunch–and–evening–options.–Complimented–with–a–wide–variety–of–alcohol–and–non-alcoholic–based–indulgent–beverages,–ranging–from–the–Theobroma–Mud–Slide–to–a–light–Fluffy–Duck–and–don’t–forget–the–irresistible–chocolate–retail–products–with–delightful–hand–crafted–coloured–chocolate–that–re–sure–to–impress.–Theobroma–is–offering–opportunities–that–are–now–available–in–Queensland–and–Sydney–with–the–company–also–seeking–expressions–of–interest–in–the–international–arena–with–large–plans–to–expand–the–groups–4–concepts–into–the–global–market–place–in–2012.–

For–more–information–on–Theobroma–franchises–log–on–to–www.Theobroma.com.au–or–email–Wayne–at–[email protected]

Theobroma take their foods of the gods to Queensland and Sydney


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Still feeling the pinch from the silly season? Becoming a better budgeter, wising up on spending and making the most of any savings can help borrowers master their mortgage and forget about any loans sooner, according to Australia’s largest independently-operated mortgage broker, Mortgage Choice.

Company–spokesperson,–Belinda–Williamson–said,–“If–your–goal–is–to–pay–off–your–loan–sooner,–the–beginning–of–the–year–is–a–great–time–to–set–new–financial–resolutions.”–

“Challenge–yourself–to–ramp–up–your–loan–repayments–by–readjusting–your–budget–and–finding–ways–to–make–extra–contributions–to–your–mortgage.–

“Well–thought-out–saving,–spending–and–loan–repayment–strategy–decisions–can–help–put–you–months–or–even–years–closer–to–living–mortgage–free.–Keep–in–mind–even–small–financial–changes–can–have–a–big–impact–on–how–much–interest–you–pay–over–the–life–of–your–loan–and–the–length–of–your–loan–term.”

Mortgage–Choice– offers– these– financial– resolutions– to– help– borrowers– reduce– their–loan–as–quickly–as–possible:

Resolution 1. Become best buddies with your budget If–you–don’t–already–have–a–budget,–the–New–Year–is–the–ideal–time–to–start–one.–Ensure–it–factors–in–all–your–regular–spending–-–home–and/or–other–loans,–utility–bills,–medical–expenses,–memberships,–grocery–bills,– insurance–costs,–etc.–Don’t– forget–to– include–funds–for–socialising–treats.–Be–honest–with–your–budget–and–refer–to–it–each–time–you–contemplate–a–new–expense.

Resolution 2. Slash your cash limitConsider–ways– to– cut– your– daily– spend.– For– instance,– a– daily– caffeine–hit– at– $4–per–weekday– equates– to– $80– per–month.– Did– you– know– by–making– a– coffee– an– every-second-day–spend–and–contributing–$40–extra–per–month–to–your–mortgage–from–day–one–(based–on–a–$300,000–loan–over–30–years–at–7%)–could–reduce–the–total– interest–owed–by–around–$31,000–and–the–loan–term–by–almost–2–years?

Mortgage Choices new year’s tips for reducing loans

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Hot off the Press

Resolution 3. Review your home loan with a fine-toothed comb There–could–be–underutilised–loan–features–costing–you–money–or– features– worth– refinancing– for.– Get– to– know– your– loan’s–features.–Your–mortgage–broker–can–help–review–your–current–loan– and– its– features– and– identify– any– opportunities– to– shop–around–for–something–better–suited–to–your–goals.–

Resolution 4. When rates fall, keep repaying more If–your–loan’s–interest–rate–has–recently–fallen,–consider–keeping–your–repayments–at–the–higher,–pre-fall–rate.–For–example,–take–a–home–loan–of–$300,000–at–7%–over–30–years.–If–your–rate–reduces–to–6.5%–and–you–keep–repaying–your–loan–as–if–the–interest–rate–was–still– 7%,–you–could–shave–approximately–4–years–off–your–loan–term–and–save–around–$60,000–in–interest–owed.

Resolution 5. Make the move from monthly to fortnightlySwitching–your–monthly–repayment–to–fortnightly–may–make–a–significant–difference–to–your–loan–term–and–the–interest–owed.–There–are–12–months–and–26–fortnights– in–one–calendar–year;–by–paying–fortnightly,–you–make–the–equivalent–of–13–monthly–repayments.– The– savings,– based– on– a– $300,000– loan– at– 7%–equates–to–around–$103,000–in–interest–and–about–6–years–and–6–months–off–the–loan–term.–


There’s a new army in town, Wasabi Warriors launched their first store into the heart of Brisbane’s CBD taking the locals by storm and staying true to their cause to ‘eat good, do good, feel good’, honouring their commitment to the ocean, earth and animals.

The–Wasabi–Warriors– are– a– pack–of– five–brothers;–Ocean–Warrior,– Porky–Warrior,–Beefy–Warrior,–Chicken–Warrior,–and–Veggie–Warrior–who–only–draw–their– swords–to– do–good,– and–provide– you–with– the– freshest,– and–highest– quality– sushi– that’s–produced–with–the–utmost–dedication.

With– the–well-respected–Master–Sushi–Chef,–Hideo–Dekura– on– their– side– to– help–develop– the–menu,–Wasabi–Warriors– are– a– cut– above– the– rest–when– it– comes– to–flavour,–quality–and–freshness.

“The–sushi–that–I–had–the–pleasure–of–eating–for–lunch–was–simply–amazing.–It–was–delicious–and– simply– some–of– the–nicest– sushi– I– have–ever– tried”– ”– says–Brisbane–Blogger,–Lolly–Gobbles.

Where–possible,–the–Wasabi–Warriors–use–sustainable,–organic,–free–range–and–local–ingredients,–and–their–practices–are–seen–through–to–biodegradable–packaging–and–recycled–materials–used–in–store–design.–The–Wasabi–Warrior’s–search–continues–for–Warriors–who–can–help–them–in–areas–they–aren’t–yet–perfect.

Keep–your–eyes–peeled–and–ears–open,–because–over–the–next–few–months–the–Wasabi–Warriors– will– be– hitting– the– streets– of– Brisbane,– banging– their–Warriors– drums,–waving– the–Warrior– Flag,– handing– out– complementary– platters– to– surrounding–businesses–to–spread–the–word–that–Wasabi–Warriors–have–arrived..

Do–you–have–what–it–takes–to–be–a–Wasabi–Warrior?–Join–the–Wasabi–Warriors–at–289–Queen–St–for–a–sushi–experience–you–won’t–forget.

Wasabi Warriors battle begins in Brisbane’s CBD

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Hot off the Press

The opening of Wasabi Warriors flagship store in Brisbane’s CBD


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mailto:franchise%40franchisecentral.com.au?subject=FMO%20%7C%20Reinvent%20Your%20Career

Canada - The movers who care, Two men and a truck.. and a defibrillatorRemovalist– franchise,– Two– Men– and– a–Truck– are– now– equipped– with– a–Mikey–defibrillator– and– trainned– staff– as– part–of– the– ‘Mikey-on-board’– program,–an– initiative– of– The– Mikey– Network,–a– registered– Canadian– charity– that– is–committed– to– helping– people– who–experience–Sudden–Cardiac–Arrest–(SCA)–get–a–second–chance–at–life.

Two–Men–and–a–Truck–-–Canada–COO–Dan–Hopkins,–“We–hope–we–never–have–to–use–these– Mikey’s,– but– when– you– consider–the–physical–nature–of–moving,–it–makes–sense–to–have–defibrillators–on–our–trucks,–in–case–our–movers–or–families–involved–in–a–move–have–a–problem.–And,–there–is–always–the–possibility–of–someone–going–into– sudden– cardiac– arrest– walking–down–the–street,–or–perhaps–being– in–a–car–accident.–So–with–our–trucks–on–the–road,– we– are– now– in– a– position– to–be–able–to–respond–should– someone–need–help.”

USA - Walmart finds inner beauty with Seva

Beauty–Salon–franchise,–Seva–has–made–a– mutually– beneficial– partnership– with–Walmart– which– will– see– Seva– salons–open–within–Walmart–stores–as–oposed–to–the–traditional–strip–mall–storefronts.

Seva– has– opened– 21– salons– inside–Walmart–stores–across–eight–US–states–and– have– plans– to– continue– to– grow–through–this–‘store-in-store’–method.–

“Now,– we– are– looking– for– similar–partnerships–with–other–major–discount–department– stores,– cosmetic– retail–chains–and–airports–to–build–our–national–footprint.– It– makes– sense– to– place– our–high-demand– service– in– a– convenient–setting–where–people–by–the–thousands–shop– or– travel– everyday.”– says– Vas–Maniatis,–founder–of–Seva.

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The International Stage

03-FEB-2012

New Zealand - Hell Pizza’s marketing too prickly for some

New–Zealand–pizza–franchise–has–caused–controversy–with–its–marketing–yet–again–after– its– latest– promotional– material,–pens– in– the– shape– of– syringes– filled–with– fake– blood,– enscribed– with– “Hell,–creating– addicts– since– 1996”– along– its–side– caused– upropar– by– the– parents– of–a–nine–year–old–boy–who–won–one–of–the–pens.

Hell– Pizza– co-founder,– Mr– Davies–said– recently–Hell–delivered– some–pens– to– Wellington– Hospital,–where–they–proved–so–popular–the–hospital– requested– another– box–for–staff.

‘’This– particular– campaign– was–directed– at– adult– customers– and–has–been–received–by–them–in–the–spirit–it–was–intended.

On–this–occasion,–a–pen–was–given–by– mistake– to– a– child,– and– we’re–sorry– his– parents– were– upset– by–it.– However,– as– our– Facebook–supporters– pointed– out,– doctor-and-nurse– role-play– is– a– popular–kids’– game,– toy– syringes– are–available–at–many–toy–stores,–and–the–syringe–contains–mock–blood,–not–drugs.

‘’Admittedly– we’re– no– experts,–but–novelty–pens–aren’t–known–to–cause– drug– use– -– though– it– can’t–hurt–for–people–to–talk–more–about–addiction,’’–Mr–Davies–said.


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http://www.franchisecentral.com.au/files/Web_media_kit.pdf/


The Franchise Princess..U pon entering a Pole Princess studio you are not faced with the stigma people associate with this kind of dance but rather an empowering celebration of femininity, a place that combines fitness with beauty and grace, whilst having fun and building confidence. Make no mistake, this is not a gentlemen’s club, in fact, quite the opposite (although there are classes for men as well).

Pole Princess is a boutique style, health and fitness studio with a difference, emphasising performance art in a fun, friendly, motivating, supportive and caring environment where everyone is treated like a ‘superstar’ in their own right.

In a span of just a few years, Pole Princess Franchisor, Anastacia has seen the Pole Princess business experience a phenomenal growth and currently celebrating the announcement of the next Pole Princess location to open in Cheltenham in March this year.

With the health and wellness industry predicted to become the largest industry in the world and the next trillion dollar industry, Pole Princess has its sights clearly focussed on the future and is set to make its mark with national and international franchise expansion.

Made in

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Made in Australia

Australia


Getting to know youWhat inspired your business idea? I–always–loved–dancing–but–was–never–allowed–to–dance–as–a–child–as–my–parents–didn’t–want–it–to–lead–to–a–career–for–me….–Woops–sorry–mum!–So–once–I–was–old–enough–to–start–working–I’d–pay–for–my–own–dance–classes–on–weekends–which–lead–to–my–first–job–as–a–Ballroom–instructor.–After–nearly–10–years–of–that–and–working–for–someone–else–I–realised–I–wasn’t–put–on–this–earth–to–follow–in–others–footsteps,–but–rather–to–create–my–own.–So–I–researched–pole–dancing–as–a–new–form–of–dance–making–it–big–overseas–and–decided–that–was–going–to–be–my–next–step.–I–put–a–pole–in–my–lounge,–taught–myself–everything–I–know–and–then–set-up–a–business–to–teach–it–to–other–people.

How did you know that franchising was right for your business and what ultimately influenced your decision?I–created–Pole–Princess–on–my–own–and–had–very–little–guidance–from–outside–sources.–In–the–beginning–I–didn’t–want–to–tell–my–family–because–I–didn’t–want–them–to–think–I–was–a–stripper–so–even–though–my–whole–family–are–very–business–orientated–I–didn’t–turn–to–them–just–in–case–they–got–the–wrong–idea.–I–had–no–partner–and–no–friends– in–business–of–their–own–so– I–basically–went– into–this–blindfolded.–Somehow–I–got– it–right–and–Pole–Princess–started–to–grow–rapidly–(phew!).–I–opened–a–few–locations–before–realising–that–what–I–was–in–possession–of–had–potential–to–grow–so–much–bigger–than–what– I–could–handle– on–my– own.– I– tossed– and– turned– about– franchising–for–about–a–year–before–finally–making–the–call–to–Franchise–Central.–They– looked– into–my–business–model–and–agreed– I–had–a–franchisable–business.–The–rest–is–history!–

Anastacia Snelleksz, Pole Princess

Franchisor

Made in

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Made in Australia

Australia


Made in

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Made in Australia

Getting down to businessHow long did it take to develop and set up your business and how did you begin promotion?When–I–first–started–my–business–it–grew–at–a–very–rapid–rate.–I–thought–I–had–it–all–set–back–then–and–people–would–say–to–me–that–if–a–business–can–survive–for–5–years–then–it’s–a–sustainable–business.– I–didn’t–think–I–needed–5–years,– I–thought– I–had–it–right–from–the–start.–Now–that–Pole–Princess–is–5–½–years–old–I–look–back–and–think–about–all– the–changes– it’s–been–through–and– I– realise–those–people–are–right.–A–business–really–isn’t–fully–developed–until– it’s–been–around–5–years–and–seen–all–the–ups–and–downs–and–only–then–if–it–still–comes–out–on–top–you–know–you–have–really–made–it.–

My–first–studio–was–built–on–a–very–tight–budget–as–I–really–did–not–have–much–savings–and–no–bank–would–consider–a–“pole–dancing”–business–back–then.–It–took–me–about–2–months–to–actually–build–and–all–I–could–afford–promotion-wise–was–a–generic–text–message–that– I–sent–out–to–my–entire–contacts– list–on–my–phone–which– I–sent–out–the–day–I–signed–my–lease.–Within–a–week–I–had–all–my–classes–for–the–first–2–months–of–opening–fully–booked–out–and–from–then–on–a–lot–of–the–promotion–was–word–of–mouth.–Since–then– I’ve– learned–that–having–a–great– looking–and–easy–to–navigate–website–is–priceless.––

What was the very first task you had to do as franchisor?Create–an–operations–manual–––drain–of–my–life!!!–When–running–a–business–you–just–do–what–you’ve–got– to–do–and–you–know–what–needs– to–be–done–but– franchising–means–you–have–to–write–out–word–for–word–everything–you–do–in–order–to–operate–this–business–so–that–someone–else–can–do–it–in–their–own–location–and–be–successful–at–it.–I’ve–been–franchising–for–a–year–now–and–already–have–created–3–versions–of–the–operations–manual!–

Australia


The businessIs there room for more franchisees in your current market? If so, what areas? My–business–type–is–still–relatively–new–and–there’s–loads–of–potential.–My–website–gets–400–visits–a–day–so–there’s–definitely–a–lot–of–interest–in–what–we–do.–We–currently–have– 4– locations– in–Melbourne– and– there’s– definitely– potential– for–many–more.– I–don’t–like–to–give–away–what–areas–I–feel–would–work–but–there–are–definitely–at–least–2–parts–of–Melbourne–alone–that–are–pole–deprived!

Running of the businessWho supported you throughout your journey of franchising your business? I–made–a–lot–of–the–decisions–on–my–own–initially–but–once–I–took–the–step–to–start–looking– for– someone– to– franchise– my– business,– I– decided– to– go– with– Franchise–Central,–they–really–went–above–and–beyond–to–help–me–with–whatever–questions–I–had.–I–also–met–with–my–accountant–a–few–times–and–still–do–when–deciding–what–to–do–next.–You–need–to–have–people–in–business–you–can–trust–so–whoever–you–talk–to–make–sure–you–know–them–well!!!

What has been the most challenging aspect of being a franchisor? How did you overcome this?In–the–beginning–I–treated–my–business–like–it–was–my–child–and–was–very–protective–of– it–so–handing– it–over–to–the–first– franchisee–was– like–watching–your–child–move–out–of–home!–Emotionally– it–was–very–difficult–and– I–wanted–everything–done–my–way.–Now–I’ve–learned–that–franchisee’s–have–just–as–much–passion–for–the–brand–to–succeed–and–can–have–some–really–great–ideas–to–grow–the–brand.–I–thoroughly–enjoy–my–franchise–meetings–now–and–hearing–franchisee’s–ideas–&–look–forward–to–them–every–month.–Nick–from–Franchise–Central–really–helped–me–understand–the–process–I–was–going–through–at–the–time–even–though–I–didn’t–realise–what–I–was–doing!

Made in

ranchise magazine |


Made in Australia

Australia


Franchising your businessWhat would you say are the benefits of having franchised your business?I–don’t–feel–so–alone–now–and–feel–I–have–people–around–me–with–the–same–passion–for–Pole–Princess–that–I–have.–They–help–me–think–outside–the–box–and–bring–ideas–to–the–table–that–I–may–not–have–thought–of–myself–and–they–get–excited–when–I–share–potential–ideas–with–them–which–encourages–me–to–work–hard–for–them–and–keep–bringing–new–things–to–the–brand–to–keep–customers–interested.–I–also–feel–that–if–I’m–unsure–of–potential–ideas–I–now–have–someone–to–discuss–them–with–who–will–help–me–make–a–decision–as–to–whether–it’s–the–right–thing–for–Pole–Princess–or–not.–The–reassurance–they–give–me–is–very–motivating.–

Franchisees for your businessDescribe what your ideal franchisee would be like? Their personality traits, experience and attributes etc.My–ideal–franchisee–would–understand–that–in–order–to–succeed–in–their–own–location–they–need–to–work–ON–the–business–and–not–IN–the–business.–Teaching–classes–is–not–what–will–grow–your–location–as–there–are–many–people–who–can–do–that–part–for–you–whilst–you–take–care–of–the–admin/marketing–which–is–essential–to–your–success.–The–ideal–person–would–understand–that– their– role– is– to–do– the– things– that– they–can’t–employ–someone–to–do–for–them.–Pole–Princess–has–a–very–homely–feel–to–it–when–you–step–into–any–location–so–the–right–franchisee–needs–to–be–friendly,–welcoming–and–accommodating.

What initial training and ongoing support do you provide your franchisees? Training–is–pretty–critical–to–ensure–any–new–franchisee–can–capably–run–their–own–franchise.–Initially–we–start–with–4-weeks–training–in–everything–from–administration–to–teaching–classes.–Franchisees–are–also–encouraged–to–spend–as–much–time–as–they–can–at–our–other–locations–to–just–oversee–how–everything–operates–and–ask–as–many–questions–as–possible.–From–there–we–have–a–group–training–on–a–term–basis–to–learn–the–new–choreography–for–each–following–term.–

Made in

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Made in Australia

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In–2008,–dynamic–husband–and–wife–team–Gino–Maniaci–and– Josephine– Colombo– opened– the– first– Vulcano–Gelato– in– Melbourne’s– destinational– suburb– of– Rye– to–extraordinary– results.– A– seasonal– destination;– in– the–warmer–months– it– is– nothing– to– witness– lines– extending–100–metres– long–of–families,– lovers,–the–young–and–the–old–alike–waiting–patiently...–willingly...–and–in–sheer–anticipation–for–the–Vulcano–Gelato–experience!–

Vulcano–Gelato–is–all–about–lifestyle–––funky,–colourful,–fun,–easy–and– people– oriented.– Combine– this– with– a– delectable– product–range– that– is– made– fresh– daily– and– universally– appreciated– by–young–and–old–alike–and–you–have–the–mouth–watering–recipe–for–a–tantalising–franchise–opportunity.

Vulcano–Gelato–offers–a–truly–unique–and–authentic–Italian–gelato–that–is–made– fresh– daily– on– premises– using– a– secret– recipe– established–in– 1960,– pre-packaged– and– imported– exclusively– for– Vulcano–Gelato–from–Vulcano–Sicily,– Italy.–Of–course,–a–multitude–of–other–additions– from– chocolate– to– pistachios– also– allows– for– over– 45–mouth-watering– flavour– selections– –– the– pinnacle– being– the–secret– recipe– to– the– iconic– and– signature– ‘Vulcano’– flavour–which–guarantees–an–unsurpassable–‘eruption–of–flavour’–that–dances–on–the–tongue–with–a–wicked–tempo.–Other–titillating–treat–sensations–made–fresh–daily–to–specific–secret–recipes–

including– a– delectable– selection– of– granita,– brioche–con–gelato,–coffee–&–cocoa–concoctions,–creamy–

Stop drooling and get your fix!

CLICK HERE to find out how you can sink your teeth into business success!

Franchising has never tasted so sweet!

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Franchise Spotlight

http://www.franchisecentral.com.au/franchise/vulcanogelato/


Stop drooling and get your fix!

CLICK HERE to find out how you can sink your teeth into business success!

dreamy– considerations– (like– their– devilish–panna),–take–home–packs,–gelato–cakes–and–mini–choc–tops.–

The–fast–food–industry–in–Australia–continues–to–grow–at–a–strong–rate–so–there–has–never–been– a– better– time– to– expand– the–Vulcano–Gelato–success–than–now.–Modern–times–bring–with– it– a– strong– drive– toward– healthy– food–alternatives– with– new– products– and– players–continually–entering–the–market.–True–to–form,–Vulcano–Gelato–has–brought–together–the–finest–ingredients–––people,–professionalism,–market–research,– products,– customer– service,– store– design,–proven– state-of-the-art– systems– and– documentation–and–corporate–branding–––and–packaged–them–up–as–a–cool– and– fresh– franchise– opportunity– set– for– national–and–international–expansion.–

Ideal– for– the– easy– going– entrepreneur– seeking– a– high–profit–cash–basis–business–minus–the–headaches–(ok,– we’re– not– responsible– for– any– ‘brain–freezes’– due– to– over– indulgence),– the–Vulcano–Gelato–franchise–opportunity–is–presented–to–you–with–‘amore’–blending–the–authentic–taste–of–traditional–Italy–and–modern–business–systems.

G E L A T O




WHY YOU SHOULD CONSIDERJOINING A NEW FRANCHISE SYSTEM

Is there anything more exciting than a new idea, a great new product, or a unique way of performing a valuable service? Many new franchise opportunities fit this definition. They’re new, exciting, and innovative. They’re very attractive, and you think that they will be equally attractive to their potential customer base. However, should you spend a significant portion of your life savings to join a young franchise system that is hoping for, and betting on, the ultimate success of its great new idea?

In– the– short– answer,– it’s– a– safer– bet– than– putting– your– life–savings–in–to–your–own–build-from-nothing,–doing–it–on–your–own–start–up,–those–hard–yards–are–already–done!–So–yes,–and–here’s–why..

The– truth– about– all– new– franchise– systems,– like– all– other–franchise–systems–before–them–is–that–they–are–already–proven–to–work–unlike–a–brand–new–business–that–you–build–from–the–ground–up,–those–hard–yards–have–already–been–done–for–you–and–before–each–of–these–businesses–started–franchising–each–one–of–them–has–operated–with–success–at–their–flagship–site–or– territory– for– at– least– 12– months– before– franchising– and–some– of– these– businesses– have– even– set– up– multiple– sites–or– territories–prior– to– franchising,–proving– further– that– their–business– does– infact– work– successfully– as– a– multiple– unit–business–and–in–multiple–markets!

Going–in–to–business–is–not–about–sticking–to–the–boundaries–of–your–comfort–zone,–as–no–one–would–venture–into–business–if–sticking–to–their–comfort–zone–was–a–priority.–The–beauty–of–a–franchise–however–is–that–the–franchisor–has–already–pushed–these– comfort– zone– boundaries– prior– to– your– involvement––

By Nick James,Franchise Central

ranchise magazine |


Article

in–the–franchise–making–getting–in–to–business–for–your–self–a–far–more–comfortable–journey–than–if–you–were–to–go–and–start–your–own–independant––business–by–yourself–and–when–it–comes–to–new–franchise–systems,–the–beauty–of–them–is–that–because–the–franchise–is–still–young–and–small–in–size,–you–will–get–nurtured–and–helped–along–your–journey–even–more–so–as–you–do–not–have–to–compete–against–other–franchisees–for–the–franchisors–attention.–Now–that’s–a–real–bonus!

But– like– so–many– things– in– life,– there– is– no– one– correct– answer– if– a– new– or– older–franchise–system–is–the–one–for–you.––Let’s–look–at–the–facts–and–the–truth–behind–some–franchising–myths–around–new–vs.–old–franchise–systems:

1. MYTH: Younger franchise systems have a greater risk than a more established franchise system.This– is– simply–not– the– case,– the– success–of–the–franchise–system–comes–down–to–having–the–right–franchisees–and–documentation–in–place.–

2. FACT: Young systems offer ground-floor opportunities and the chance to cherry pick locations or territories in your market.Being– one– of– the– first– franchisees– in– a–franchise–system–can–often–come–with–some–fantastic–benefits– including–a–wider– choice–of– territories.– Some– larger– franchises– pre-select– where– they– want– their– territories–to– be– and– find– the– franchisee– to– suit– that–territory–instead.


3. FACT: Young systems, which go on to succeed, ultimately offer a much greater financial return to the original franchise owners.As– a– rule– of– thumb,– the– better–the– brand– is– known,– the– more–they’ll– charge– for– the– franchise–rights.–You–will–pay–a–lot–more–for–a– McDonald’s– franchise– than– a–lesser–known–franchise–of–a–simillar–nature–just–as–you–would–have–paid–less– for– a– McDonald’s– franchise–when– they– weren’t– such– a– large–global– brand,– you– are– paying– for–the–name–and–the–bigger–it–is,–the–more– it– costs.– Newer– franchise–systems–often–have–lower–fees–to–attract–new–franchisees,–if–you’re–one–of–the–first–franchisees–in–a–new–franchise–system,–you’ll–be–laughing–when–the–brand–has–taken–off–and–the–franchise–fees–have–increased!

4. FACT: You can play an instrumental part in the growth of a young system.The–smaller–the–franchise–system–generally–the–more–say–you–will–be–able–to–have–in– the–growth–of–a–business,– your– ideas–heard–and–possibly– integrated– into– the–system.–Say–you–were–a–franchisee–at–a–fast–food–outlet–and–you–had–a–fantastic–idea–for–a–new–burger,–in–a–small–franchise–system–your–ideas–would–get–heard–and–possibly–implemented,–but–if–that–franchise–system–was–something–larger,–like–a–McDonald’s,–good–chance–your–burger–idea–won’t–ever–get–heard,–this––can–often–be–the–same–case–for–larger–scale–ideas–and–input–into–the–growth–of–the–franchise–system–you–are–a–part–of.–So–if–you–are–an–ideas–person,–you–will–probably–feel–more–at–home–with–a–new–franchise–system–than–one–that–is–more–established.

Convinced a new franchise system is not such a scary thought as first perceived? When looking to become part of a new franchise system, like any long established franchise system, there are always a few important things to consider.

ranchise magazine |


Article

A GOOD CONCEPTWhen–a–franchisor–starts–his–or–her–new–business,– they–hope–to–enter–the–business–battle–by–identifying–a–market–niche–that–can–be–exploited.––He–or–she–needs–to–find–some–segment–of–the–marketplace–that–isn’t–being–served–sufficiently,–or–sufficiently–well.– –The– unique– way– this– new– franchise– company– handles– its– niche– will– be– the–deciding–factor–in–its–success–-–at–least–the–initial–success–that–will–enable–it–to–at–least–reach–the–greater–challenges–that–will–lie–ahead–as–it–matures.

It–has–to–“build–a–better–mouse–trap”–as–the–old–saying–goes.––There–will–have–to–be–a–reason–why–people–will–choose–to–utilise–the–system.––You–must–make–sure–that–any–system–you–consider–becoming–a–part–of–has–this–“better–mouse–trap”–as–part–of–its–reason–for–being–in–business.

GOOD SYSTEMSWhen–you–purchase–a–franchise,–you–should–be–buying–systems–that–work–and–work–now.––They–should–be–clearly–written–down–in–easy–to–read–manuals–and–taught–to–you–in–detail–during–training–so–that–your–business–takes–off–smoothly–without–you–making–costly–errors.– – In– the–era–of– cyberspace,–you– should–also– look– to– see–whether–your–franchisor–is–using–up-to-date–technology.––We–all–know–about–the–Internet,–and–your–franchisor–should–almost–certainly–have–a–strong–web–site.

SUCCESSFUL PROTOTYPES LOCATIONSBefore– you– join– a– new– franchise– system,–you– should– be– sure– that– others– have– already–demonstrated–that–it–works.––If–the–franchisor–hasn’t–opened–and–successfully–run–at–least–one–prototype–(and–preferably–several–prototypes)–there–is–simply–no–way–that–you–can–be–certain–that–the–system–is–proven–and–that–it–works.


MONEYIt– is–generally–agreed– that– the–number–one– reason– that–businesses– fail– is– that– they–run– out– of–money– before– they– can– establish– themselves– in– the–marketplace.– –Your–franchisor–must–be–able–to–tell–you–(within–a–range)–how–much–you–will–need–for–the–equipment,–construction,–and–other–hard–costs.––They–should–also–be–able–to–tell–you–how–much–money–you–will–need–for–working–capital–until–you–break–even.––This–will–be–given–to–you–in–a–Disclosure–Document,–the–format–of–which–is–laid–down–by–Federal–Government–law.

DEDICATED MANAGEMENT TEAMMany–young–franchises–may–fail–in–their–first–five–years–of–business.––Often,–it–is–because–there–weren’t–enough–experienced–management–people–in–the–company–to–keep–the–system–expanding–and–meeting–the–challenges– its–competitors–will– throw–at– them.––The–cash–flow–of–a–young–company–is–often–highly–restricted,–but–the–need–for–highly–paid–experts–is–substantial,–so–there–can–be–some–real–problems–that–will–occur–if–the–system–you–become–part–of–doesn’t–have–adequate–internal–staffing.––It–can–cost–a–lot–of–money–to–give–new–franchisees–the–service–they–need–and–not–unreasonably–expect.––The–range–of–expert–services–required–is–lengthy–-–here–are–just–a–few:

• Legal• Marketing and promotions• Training and staff developments • Accounting and budgeting

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• Franchise sales• Real estate or site selection• Construction• Franchise owner support• Product purchasing and new product development

These–all–need–to–be–handled–and–handled–well,–and–someone–has–to–be–there–to–do–the–jobs–that–need–to–be–done.––Most–wise–new–franchise–groups–will–use–a–few–generally–widely–experienced–staff–and–supplement–them–with–consultants–for–major–problems.––In–summary,–do–your–homework–very–carefully,–and–get–expert–advice–if–you–need–it,–from–your–accountant,–solicitor–and–a–franchising–expert.– –Consider–most–of–all,–will–you–enjoy–the–challenge–of–a–ground–floor–opportunity?––Once–you–make–your–mind–up–to–go–ahead,–give–it–everything–you’ve–got–and–work–closely–with–your–new–franchisor–to–build–your–new–business–together.


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A CRASH COURSE INPICKING THE RIGHT FRANCHISEESGetting the right people as franchisees is an exacting task. If things aren’t done ‘just right’, recruiting can be a long and difficult process - and initial errors can turn round and bite you further down the track but pick the right franchisees the first time around and you’re bound for success!

It– all– sounds–a– little–bit–overwhelming–doesn’t– it?–How–do–you–know–they’re–the–right–one–for–the–job?–This–is–a–bigger–task–than–finding–the–right–employees,–you–can’t–‘fire’–them–if–you–find–out–later–they’re–not–cut–out–to–be–a–franchisee,–they–and–just–because–they–have–the–money–to–invest–in–your–franchise–system,–doesn’t–make–them–the–right–franchisee–for–you.–

Let’s– break– it– down– to– the– key– factors– you– should– be–taking–in–to–consideration–and–putting–in–to–place–when–going–through–the–recruitment–process–to–find–the–ideal–franchisees:

By Nick James,Franchise Central

ranchise magazine |


Article

“Every potential franchisee is different and just because they have the money to invest in a franchise, does not mean they are the right franchisee for your

franchise - don’t fall in to this trap. It’s quality not quantity that will make your

franchise a success”


Ideal ProfileCarefully–build–up–a–profile–of–the–‘ideal’–franchisee.––Profiles–differ– enormously– from– franchise– to– franchise,– so– great–effort–must–go–into–determining–the–mixture–of–personality–traits,–attitudes,–habits,–skills–and–competencies–that–your–particular–franchisees–will–need.

Take–time–to–list–out–what–pre-requisits–your–ideal–franchisee–needs–to–successfully–run–his–or–her–own–franchise–for–your–particular–business.–Ask–yourself,–are–there–any–particular–skills–they–need–prior–or–can–they–be–learnt?–Do–they–need–people–skills?–Management–skills?–What–kind–of–personality–to–they–hold,–what–would–their–priorities–in–life–be?

Once– you– know–who– you– are– looking– for,– you–will– know–better–where–to–look.

Recruiting StrategyDetermine–where–and–how– fast–you–want– to– recruit.– –Do–you–want–to–expand–from–a–central–point,–or–do–you–want–to–secure–franchisees–in–strategic–location–first–then–fill–in–the–gaps–later?––How–many–new–franchisees–can–you–support–at–a–time?

DocumentationYour– documents– must– befit– your– company’s– image– and–contain– well– thought– out– information– to– attract– quality–prospects– and– paint– a– true– picture– of– the– opportunity.––Failure– to– do– this– may– expose– the– franchisor– to– future–liability.

It–is–important–to–have–specific–documents–for–each–stage–of–the–process.––You–might–have–an–initial–summary–of–the–opportunity,– a–more–detailed–overview,– a– video–or– audio–tape,– a– franchisee– questionnaire,– a– disclosure– document–and–various–other–documents.

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Article

Advertising BudgetThis– is–an–area– that–many– franchisors– tend–to–scrimp–on.––Remember– that– in– the– long– run,– recruiting– is– a– numbers–game.––Over–a–period–of–time,–dollars–invested–=–results.

The–media–you–use–should–target–your–specific–audience.––Apart–from–specialist–media–and–general–media–(daily–and–suburban–newspapers,–trade–journals,–TV,–radio–and–direct–mail),– consider–networking–amongst–your–staff,–suppliers–and–customers.– –Make–the–opportunity–a–feature–on–your–web–site.

The–copy–in–your–advertisement–is–important–in–generating–the– right– response.– – An– attention-grabbing– headline– is–essential,–as–is–copy–that–creates–the–desire–in–the–reader–to–learn–more.– –Different–publications–may–require–different–advert.––Professional–assistance–with–advert–writing,–layout–and–media–placement–can–make–a–big–difference.

ProcessAll– prospective– applicants– must– be– subject– to– the– same–recruitment– process– and– receive– the– same– level– of–information–at–the–same–stages–of–the–process.– –For–your–own–protection,–keep–detailed–notes–of–all–conversations,–enquiries–and–the–answer.

Develop– a– comprehensive– assessment– form– so– that–accurate– (and– comparative)– conclusions– can– be– drawn.––Consider–using–psychological–assessment–techniques–and–professional– recruiters– to–help– you–get– it– right.– –And–use–what– you– learn– to– help– develop– an– appropriate– training–programme– which– addresses– each– new– franchisee’s–strengths–and–weaknesses.

It will pay you many times over to get it right.


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CLICK HERE to find out more about a Sleepy’s franchise opportunity!

This franchise will help you get out of the right side of the bed every morning!

And here is just a few ways is which we do it..•– Sleepy’s–the–Mattress–Experts–started–2001.–Since–this–time–Sleepy’s–has–grown–to–40–stores,–nationally.

•– Sleepy’s–has–become–a–major–force–in–mattress–retailing–in–Australia–with–an–annual–turnover–of–$30+–million.

•– The– senior–management–of–Directors– at–Sleepy’s–have–over–40–years–of– experience– in– the–bedding– industry.–They–really–know–and–understand–what–it–takes–to–run–a–successful–bedding–business.–The–Sleepy’s–model–is–very–simple–and–was–planned–especially–this–way.–

•– Sleepy’s–management–are–strongly–committed–to–the–Franchising–principle–with–the–vision–to–provide–maximum–support–and–benefits–to–their–franchisees;–that–remain–at–all–times–the–key–element–of–the–business.

•– Sleepy’s–offers–the–opportunity–for–you–to–work–for–yourself,–driving–your–own–business–and–realising–the–rewards.

•– You–will–be–part–of–a–secure,–stable–and–growing–group,–enjoying–the–support–of–an–experienced–team–that–has–the–determination–to–succeed.

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Franchise Spotlight


CLICK HERE to find out more about a Sleepy’s franchise opportunity!

This franchise will help you get out of the right side of the bed every morning!

And here is just a few ways is which we do it..•– Sleepy’s–the–Mattress–Experts–started–2001.–Since–this–time–Sleepy’s–has–grown–to–40–stores,–nationally.

•– Sleepy’s–has–become–a–major–force–in–mattress–retailing–in–Australia–with–an–annual–turnover–of–$30+–million.

•– The– senior–management–of–Directors– at–Sleepy’s–have–over–40–years–of– experience– in– the–bedding– industry.–They–really–know–and–understand–what–it–takes–to–run–a–successful–bedding–business.–The–Sleepy’s–model–is–very–simple–and–was–planned–especially–this–way.–

•– Sleepy’s–management–are–strongly–committed–to–the–Franchising–principle–with–the–vision–to–provide–maximum–support–and–benefits–to–their–franchisees;–that–remain–at–all–times–the–key–element–of–the–business.

•– Sleepy’s–offers–the–opportunity–for–you–to–work–for–yourself,–driving–your–own–business–and–realising–the–rewards.

•– You–will–be–part–of–a–secure,–stable–and–growing–group,–enjoying–the–support–of–an–experienced–team–that–has–the–determination–to–succeed.



ranchise magazine |


http://www.franchisecentral.com.au/franchise/lightsounds/



http://www.franchisecentral.com.au/franchise/lightsounds/


Your Building Franchising Opportunity with over 25,000 homes worth of experience

G.J.–Gardner–Homes–originated–back–in–1983–on–the–Sunshine–Coast,–when–Greg–Gardner–realised–the–need–for–building–quality–homes–on–time–and–on–budget.–Greg–grew–the–company–to–eight–regional–offices–with–65–office–staff–and–65–sales–staff,–building–as–many–as–1000–custom–homes–a–year.–G.J.–Gardner–Homes– traded–successfully–with–an–established– reputation–for–great–value–&–quality.–On–this–basis,–Greg–made–the–decision–to–turn–G.J.–Gardner–Homes–into–a–building–franchise,–as–a–means–to–give–his–key–people– a– share– of– the– business.–The– first–G.J.–Gardner– Homes– building–franchise–commenced–operations–in–May–1995.

Today,–there–are–currently–over–85–G.J.–Gardner–Homes–building–franchises–operating–throughout–Australia–and–New–Zealand,–Germany,–South–Africa–and–America,–supported–by–10–Master–Franchises.

“I–put–most–of–my–success–down–to–my–sales–team–being–able–to–complete–quotes–within–24–hours,–and–being–super–organised–which–allowed–for–eight–week–construction– times.–Also,– it– comes–down– to–giving– the– customers–what–they–wanted,–as–opposed–to–most–builders–that–took–two–to–three–weeks–to–produce–a–quote,–16–weeks–to–build,–and–told–customers–what–they–should–have”.

- Greg Gardner

Welcome home to a comfortable future!

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Franchise Spotlight

Builders, do you want...•– To–put–down–the–tools–&–drive–a–profitable–building–company?

•– To–benefit–from–joining–forces–with–a–well–marketed–brand–that– is–leading–the–way–of–the–future–in–building?

•– A–proven–building–management–system–capable–of–controlling–50+–homes–per–year?

•– A–company–profit–in–excess–of–$500,000–a–year?

•– A–viable–asset–to–sell?

•– More–time–and–more–toys?

Builders, have you had enough of...•– Spending–hours–quoting–jobs–&–not–getting–them?

•– Clients–&–subcontractors–ringing–you–24–hours–a–day,–7–days–a–week?

•– Finding–what–you–missed–costing–only–after–you–started–the–job?

•– Maintenance–haunting–you–from–past–jobs?

•– Your–already–tight–margins–being–eroded–by–complex–details?

•– Being–strung–out–with–retentions?

•– Having–a–great–reputation–but–nothing–to–sell–when–you–retire?

CLICK HERE to find out more about a G.J. Gardner Homes franchise opportunity of your own with Franchise Central


ranchise magazine |


http://www.franchisecentral.com.au/franchise/ozspy/


March 2012MEXICOFeria Internacional De Franquicias1–-–3–March–2012Mexico–City,–Mexico

GREECEKEM International Franchise Exhibition2–-–5–March–2012Athens,–Greece

UNITED KINGDOMBritish & International Franchise16–-–17–March–2012London,–United–Kingdom

FRANCEFranchise Expo Paris18–-–21–March–2012Paris,–France

AUSTRALIAFranchising and Business Opportunities Expo23–-–25–March–2012Sydney,–Australia

AUSTRALIAReinvent Your Career Expo24–-–25–March–2012Brisbane,–Australia

BELGIUMFranchising & Partnership 201228–-–29–March–2012Brussels,–Belgium

April 2012USAInternational Franchise Expo1–-–3–April–2012Washington,–USA

SPAINExpofranquicia19–-–21–April–2012Madrid,–Spain

IRELANDUlster Bank Irish Franchise Association Expo & Awards 201227–-–28–April–2012Dublin,–Ireland

May 2012UNITED KINGDOMBritish Franchise Exhibition2–May–2012Glasgow,–United–Kingdom

MEXICOMexico Franchise Fair2–-4–May–2012Mexico–City,–Mexico

PORTUGALExpoFranchise11–-–13–May–2012Lisbon,–Portugal

What’s onin the world of franchising...

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What’s On

http://www.reinventyourcareer.com.au/

AUSTRALIAFranchising and Business Opportunities Expo26–-–27–May–2012Perth,–Australia

June 2012UNITED KINGDOMThe British Franchise Exhibition8–-–9–June–2012Manchester,–United–Kingdom

USAThe 2012 International Franchise Expo15–-–17–June–2012New–York,–USA

AUSTRALIAReinvent Your Career Expo16–-–17–March–2012Melbourne,–Australia

July 2012AUSTRALIAFranchise Expo & Business Opportunities21–-–22–July–2012Brisbane,–Australia

August 2012AUSTRALIAFranchise Expo & Business Opportunities17–-–19–August–2012Melbourne,–Australia

September 2012UNITED KINGDOMFranchise Opportunities Live 20127–-–8–September–2012London,–United–Kingdom

AUSTRALIAReinvent Your Career Expo8–-–9–September–2012Sydney,–Australia

Organising a franchising event?

Contact us at [email protected] by clicking here to find out how to get your event listed in our

magazine!

Or download our media kit from www.FranchiseMagazineOnline.com.au




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From the very first meeting with Nick and Mary, we knew we were in the right hands.

The team at Franchise Central are highly professional, results driven and a joy to work with. They made it their business to create a synergistic relationship from the very start – the best part is that they actually believe in our business and continue to perform beyond the call of duty to far exceed our expectations.

Initially they worked closely with us to provide an excellent franchise system documentation package. We look forward to a long and mutually fruitful association with the team at Franchise Central in expanding the Vulcano Gelato franchise network nationally and internationally.

If you are looking to franchise your business or require assistance in expanding your franchise network, we highly recommend Franchise Central without hesitation.

- Gino and Josephine, Vulcano Gelato

Nick and Mary have a sound knowledge of the industry. They are very professional and caring, with an attitude of excellence to service and detail. They are fun to work with and took the head ache out of franchising. We would highly recommend their services to prospective business owners, considering franchising their business.

- Jan & Ross Sutherland, Dial a Concierge

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Last Words

Want to have your own say?CLICK HERE

to email us at:[email protected]

In my opinion, you won’t find anybody as good as Franchise Central – I say Franchise Central because in my opinion there aren’t many good sales and marketing people out there. Franchise Central offers everything that a Franchisor is looking for.

- Stephen Raff,ACE Body Corporate Management

Lastwords...

Franchising with

central'bringing the best together '

franchise“”


PublisherFRANCHISE–MAGAZINE

EditorKylie–Pekolj

Regular ContributorsMary–JamesNickolas–JamesKylie–PekoljGraham–Van–ArkadieRana–ChuonRatt–Sao

Digital Magazine Created byFRANCHISE–MAGAZINE–ONLINEwww.franchisemagazineonline.com.au

Advertising Enquiries1300–558–278–(within–Australia)[email protected]

Editorial, Media Releases & Article [email protected]

Aboutus

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About Us

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DisclaimerInformation– published– here– has– been– compiled–with– due–care–and–attention,–but–it–does–not–claim–to–be–exhaustive.–Franchise– Magazine– cannot– be– held– responsible– for– the–content–of–external–sites–reached–via–a–hyperlink–from–this–site.– We– accept– submissions– from– outside– contributors,–and–while–great–care–is–taken,–the–author–of–the–submitted–article– is– responsible– for– what– they– write,– and– Franchise–Magazine–staff–will–not–be–liable–for–any–loss–or–inaccurate–information– or– any– other– omission– or– error– by– outside–contributors.

This–web–magazine–is–provided–for–information–only.–It–is–not–intended– to– replace–a– consultation–with– an–appropriately–qualified– business– professional.– Franchise– Magazine–cannot–accept–responsibility–for–any–loss,–damage–or–injury–that–arises–from–the–use–of–this–web–magazine.

Franchise Magazine is published as a service to subscribers. We adhere to a strict privacy policy concerning all subscriber names on our database and will not disclose to any third party without written permission from subscribers.

If you have any queries about our privacy policy or this magazine, please contact our editor. In the meantime, thank you and we trust you enjoyed this issue of FRANCHISE MAGAZINE!


In the next issue of Franchise Magazine...Franchises in the Spotlight: MyBotique, The Arts Emporium, King of Knives and more!

www.FranchiseMagazineOnline.com.au

Documents

Franchise Magazine (February-March 2012)