8/17/2019 FSU Graphic Design BS — 26 Client Relations —
Production Notes
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Christopher T. Calhoun
Student Number: 0004619366
November 15th, 2015
Full Sail University
Graphic Design Bachelor of Science Degree Program - online
Client Relations
Production Notes
Week 3.4 - Complete the brief below and post it to ConceptShare
along with you final ad.
Headline:
Life threw you a lemon
Tagline or subhead:
The tea is now!
Image description & reasoning:The illustration shows an
angel lemon descending from the heavens. I assume the angel lemon
is doing this
because it has been directed by God to do so. Some poor soul
somewhere is feeling isolated and
ostracized, so God sent him an angel; an angel in the form of
refreshing Diet Sestea with lemon. What better
way to light up some guy’s life? “Life threw you a lemon”
is vaguely suggestive of the aforementioned
context and then on some more literal level, one is being made
aware of the lemon flavor that exist in the
beverage per se. “The tea is now!” emphasizes that one is
just wasting their time if they don’t consume the
beverage as they have been so directed.
The font used is Albertus.
Support imagery (if any) description:
The sketch was created by Christopher T. Calhoun.
Additional notes:
None
Product name & description:
Diet Sestea
Iced Tea Drink
Demographic: Men 30-55
Format: 8.5” x 11” (full bleed, color print ad)
Form 3.41
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