Fundamental of entrepreneurial acculturation

8/18/2019 Fundamental of entrepreneurial acculturation

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FUNDAMENTAL OF

ENTREPRENEURIAL

ACCULTURATION

Jamie Kwa Yuen Teng UCB1402

Mu!ni Nu! "#a$i%a& Bin'i A&ma( Ni)am UCB140*+

"#a$a!u, "#a)a -ana Bin'i Man./! UCB1410+

Mu&amma( A)!een Bin N/!(in UCB14042Y/ine.&an Rama'&a. UCB1+00


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In'!/(u'i/n

BACKGROUND OF COMPANY

3 I. n/wn a. '&e Sports Enterprise

3 E.'a5,i.&e( .ine '&e #ea! /$ 201+


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LOCATION OF BUSINESS

3 L/a'e( nea! Bui' Ja,i,

NATURE OF BUSINESS

3 "6/!'. En'e!6!i.e .e,,. .6/!' i'. $/! e7am6,e8

9.6/!' .&/e.: .6/!'. a''i!e an( man# m/!e a. ,/ng

a. i' i. 5a.e( /n .6/!'.;

3 Ou! 6!/(u'. 6!/(ue. &ig& %ua,i'# w&i& '&e

ma'e!ia,. a!e (u!a5,e an( a' '&e .ame 'ime '&e

.6/!'. a''i!e a!e a,, (!# $i';


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1 Organizations Mission, Vision and Objectives

LOGO

VISION T/ 6!/i(e m/'ia'i/n: .'amina: ,i$e .'#,e an( %ua,i'# gea! wi'& a

(i.'in'ie e(ge; "6/!' en'e!6!i.e &a. a,wa#. 5een 6!/i(e( a

g//( %ua,i'# an( .a$e 6!/(u';

MISSION T/ im6!/e 6e/6,e


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2.2 ORGANIZATIONAL CHART

JAMIE KWA YUEN TENG

MANAG#R

SYAFARUL SYAZA

WANA INTIMANSOR

"A"MANAG#R

"'%#RVI"OR

"TA((

YO!INESHAN

RAMATHAS(INAN#

MANAG#R

"'%#RVI"OR

MURNI NURSYAFI"AH INTIAHMA# NIZAM

#V#NTMANAG#R

"'%#RVI"OR

"TA((

MUHAMMA#

AZREEN INNOR#IN

&OGI"TIMANAG#R


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Description of product

What product is been sale in sport enterprise?

3 Sport shirt

3 Sport shoes

3 Sport equipment

What type of quality is been used in our company?

3 All of the product we create is been created with a high quality

raw material to ensure the customer safety uses.


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Description of product

What is the product used for from overall view?

3 All of this product is for sport used

This product is created for who?3 Teenagers

3 Gold citizen

3 ids


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description of product

!roduct branding"#

3 The overall image of the product in its mar$et

# includes name% colors% logo% style%etc.

# our brand logo is based on the the healthy lifestyle tread mar$.

&'ample"

# yan$ee pinstripes is a core part of yan$ee (rand.

# the colors green and yellow represent the pac$ers


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This is our Brand logo !!!


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Target market and market segmentation

)ocated around shopping mall area

)ocated at strategic area

The purpose is to sell sports product.

*ethod been used"#

+lyers

!osters

Survey


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Different variables divided:-

Geographic

3 ,istrict3 State3 -ountry3 egion

demographic

-ustomer"#

3 Age3 Gender 3 Size

-e &/.e '/ /6en /u! /m6an# a' Bang.a! a!ea .ine /u!

'a!ge' u.'/me! a!e $!/m '&e .ame .'a'e an( /un'!#;


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competitorsCompetitors Strengths Weaknesses

Under rmour #)atest trends

#/ighest quality

#Strategic area

#-ustomers )oyalty

#0iche (rands

#)imited product range

#)oss of military mar$et

#/igher pricing

didas #-ompetitive

#Wor$ing as part of a

team

#Good relationship with

all vendors

#1nderstanding of

design process% research

and idea developing.

#Good service

#Good name in the

mar$et

#Wor$ing on live briefs

#(ad !ayments

#Self#directed pro2ect


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CompetitorsPuma >?//( !ange an( '&e

%ua,i'# /$ '&e 6!/(u'

>-/!,(wi(e !ange /$.u66,ie!.

>@ig&,# e(ua'e(

6e/6,e

>Be''e! in$!a.'!u'u!e

> Di.'ane $!/m

ma/! ma!e'

>Oe!&a!ging /$.e!ie

>-ea $/u. /n

$/u. inn/a'i/n.

Nie >"'!/ng ma!e'ing

am6aign

>"'!/ng 5!an( ,/#a,'#

>Nie '/wn

>"'!/ng 6a!'ne!.&i6

>E.'a5,i.&e( an(

!e(i5,e 5!an(

>Agg!e..ie

>"a,e. (e6en(. /n

'&e $//'wea! ma!e'

>E76,/i'ing w/!

$/!e.

>Limi'e( '!aing

>N/' a 'e&n/,/g#

/m6an#

Mi)un/ >Uni%ue (e.ign

>Fa.' u6(a'e '&ei!

(e.ign

>La /$ em6,/#ee

>Ine.'men' in

!e.ea!& an(

(ee,/6men'


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OPERATIONAL PLAN


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P!/e.. F,/w C&a!'O!(e! wi'&

manu$a'u!e!

Managing an( (e,ie!ing

6!/(u' '/ /u! .&/6

Te&nia, an( u.'/me! .e!ie (ii.i/n

manage! '/ &e '&e %uan'i'# an( %ua,i'# /$

'&e (e,ie!e( 6!/(u'.Reeie( (e,ie!e( .6/!'. 6!/(u'. an(

ee6 in /u! .&/6

Tae a $ew 6!/(u'. a. a .am6,e an( (i.6,a#

i' in .'/!e an( a,./ 6!/m/'e i' /n ./ia, me(ia

Mae a gene!/u. (i./un' $/! &ig& am/un' /$

6u!&a.e. an( a,./ gie $!ee gi$' '/ '&e ,u#

u.'/me!

"e,, /u! .6/!'. .&/e.: .&i!'. an( .&/!'.

a/!(ing '/ '&e u.'/me!. (eman(;


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P!/(u'i/n "&e(u,eNo. Time of

prod!"io#$order

%"i"' of

prod!"io#$order

Good( per mo#")

1 M/n'&,# /!(e! 10 g!/u6. /$ new (e.ign

/n .6/!'. .&/e. 6e!

m/n'& 1 g!/u6 *

6ai!.=

10 g!/u6. wi'& (i$$e!en'

(e.ign. w&i& .um. u6

'/ *0 6ai!. /$ .&/e.

2 M/n'&,# /!(e! "6/!'. .&i!'. w&i&

/n.i.' /$ g!/u6. 6e!

m/n'& 1 g!/u6 10

6iee.=

(i$$e!en' g!/u6. /$

.&i!'. w&i& .um. u6 '/

0 6iee.;

+ M/n'&,# /!(e! g!/u6. /$ .6/!'. .&/!'.

6e! m/n'& 1 g!/u6 10

6iee.=

g!/u6. wi'& .&/!'.

w&i& .um. u6 '/ 0

6iee.


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COMPETITOR"

10,& A*31

A,4,AS

04& *45103

!1*A


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INCOME "TATEMENT


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INCOME "TATEMENT


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COMPETITOR"

10,& A*31

A,4,AS

04& *45103

!1*A


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BALANCE "@EET


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Documents

Fundamental of entrepreneurial acculturation