FY10PlanningAcademic DivisionJune, 2009

09-10 Academic Council

Peter A. Dacin (2010)Queen’s University

• Immediate Past President

Kathleen Seiders (2011)Boston College

• President

Beth Walker (2012)Arizona State University

• President-Elect

Tom Brown (2012)Oklahoma State University

• President-Elect Designate

June Cotte (2010)University of Western Ontario

Mark Houston (2010)Texas Christian University

Sandy Jap (2011)Emory University

Charlotte Mason (2011)University of North Carolina

Gerard Tellis (2011)University of Southern California

Jule Gassenheimer (2012)Rollins College

Dwayne D. Gremler (2012)Bowling Green State University

Lisa K. Scheer (2012)University of Missouri

Academic Division Mission

The Academic Division of AMA is a global organization of marketing educators. Our principal mission is to lead, encourage, support and recognize the development, dissemination and utilization of marketing knowledge and thought by:

Facilitating knowledge exchange and marketing problem solving among marketing educators, practitioners, and public policymakers.

Offering opportunities for networking, career development and scholarly activities relevant to marketing educators.

Fostering a culture for excellence in teaching.

Supporting global initiatives for marketing educators.

Using cutting-edge technology to enhance activities and offerings.

Facilitating the application of marketing knowledge and tools to improve society.

Academic Division Vision

The Premier Marketing Organization for Marketing Educators Worldwide

• To be the recognized thought leader and an essential resource for advancing marketing knowledge and practice; and the professional development of marketing educators.

• Events– Educator Conferences

– Specialized Conferences

– Thought Leadership and other special events

– Doctoral Consortium

– Dissertation Awards

• Publications

• Cross-Fertilization– Academic-Practitioner

Academic Council Landscape (Value Delivery)

ThoughtLeadership

ProfessionalDevelopment

• Volunteer Leadership– Conference Chairs

– SIG Leadership

– Academic Council

• Cross-Fertilization– Special Interest Groups

BuildingCommunity

• Events– Prof. Dev. Tracks

– New Faculty Workshop

– Doctoral Education

– Other Targeted

• Delivering Resources– Academic Resource Center

(ARC)

– Improved Dissemination of Existing Resources

08-09 Council Task Forces

Members’ Value and Metrics• Pam Ellen, Charlotte Mason, Gerard Tellis

Events• Tom Brown, Sandy Jap, Beth Walker

SIG’s• Mark Houston, Eli Jones, Kathleen Seiders

Doc Ed/Faculty Development• Rajesh Chandy, June Cotte, Peter Dacin

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08-09 In Review

Member Value:• E-services (ARC)

• Placement Survey

• Added Value at Summer Ed Conference (AMA Placement)

• Newsletter

Guidelines, Documentation, Communication• Pre Conference Events

• Doctoral Consortium

• SIG Resource Center

• Thought Leadership

• All Academic

08-09 in Review

Ongoing (for August):• Metrics (Post Conference Surveys)

• Volunteer Recognition

• SIG Leader Discussion Board

• Added Value at Winter Ed Conference

• Teaching-Related Resources

2009-2010

Priorities

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2009 - 2010 Overarching Objectives[Academic Council]

• Enhance the experience for academic members and volunteers

• Integrate initiatives from recent years to improve overall execution

• Refine key processes, policies, and procedures: update and document

Objectives…more specifically

Enhance the AMA Experience• Event experiences• Website experiences• Volunteer leadership experiences

Integrate Recent Initiatives• AC committee roles• PhD project sponsorship• Doctoral consortium involvement & branding• Marketing-on-Demand/ the ARC

Refine Processes, Policies, & Procedures• Provide volunteer leadership with updated and accessible

information• Improve leadership transitions

Events Committee

• Enhance the AMA conference experience and increase brand equity• Winter Ed

• Summer Ed

• MPPC (Marketing & Public Policy)

• Doctoral Consortium

• Provide more social and networking opportunities

• Offer new conference ‘features’

• Streamline processes for volunteers

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SIGs Committee

Support SIG leadership:• Stronger AC liaison roles• More frequent communications• Online access to membership information

SIG Leader Resource Center• Access to needed resources

• Budgeting and Plan templates/ Timelines/ Program planning guides/ Best practices

• Access to all-SIG reports and benchmarks

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Doctoral Education/Faculty DevelopmentCommittee

• Academic placement process• Services for schools recruiting faculty • Services for academic job seekers

• Support for doctoral student development

• Conversion of doctoral students to regular members and subsequent retention

• PhD Project (attracting minorities into academic careers)

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Other Priorities

E-ResourcesAcademic Resource Center/ Editor: Charlie Hofacker

• Revamp design and organization• Integrate academic content into

MarketingPower.com • Expand community role

Metrics• Create Report format with key division metrics to

review at council meetings• Goal: Relevant and reliable metrics consistently

assessed over time

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Other Priorities

Classroom Resources• Content that is unavailable through other sources• ARC-supported

Membership• FY 2008: 3,270 Academic + Doctoral members

• Maintain positive membership trend

• Cultivate global membership• Encourage global leadership opportunities

• Connect with practitioners• Leverage AMA resources

ARC Redesign:

Fast Access to Most Popular Content Categories

Redesigned

Events pages and Call for Papers

Teaching materials on the ARC