Getting the Most from Print

Cate IndianoDesktopMedia

One of the most expensive communications channels

  since when did printing become the most expensive and least cost effective channel available to our organizations?

  how can we strategize with this channel if we’re committed to certain demographics to save money?

  No matter what, content is king = relevance

Save money, be relevant

•  the pdf/x standard and the jdf

•  on demand print, HP or distribute & print

•  versioning/conditional text: InDesign

•  variable data (xmpie & conditional processing)

•  digital magazine (woodwing)

What are we printing?

• What do we know about PDF?

• What’s the /x standard

• Why should we bother?

• What’s a JDF?

demo

• Acrobat Professional 9

• The swiss army knife of all applications!

OnDemand

• “Just in Time” Publishing

• http://magcloud.com/

• scribd

• Distribute & Print

• http://www.kinkos.com

Versioning

• What do we mean by a version?

• InDesign

• Layers?

• Conditional Text

enter variables/versioning

 what is variable data publishing?

options

• mail merge with MSWORD

• data merge with InDesign CS4

• conditional processing with XMPie’s uDirect

Conditional Processing

• Demo, XMPie

Transactional

• The one piece of mail most people will not throw away?

interactive PDF   extend the life of your print by repurposing your

content to a PDF

  post to scribd, slideshare, whitepaper portals

  make sure you link within your PDF’s

  add navigation with hyperlinks, bookmarks, javascripting

  add media with video, audio, flash widgets

Newsweek

“I don't think you're going to find newsstands at airports or anywhere else in 10 years because print is really on its last legs.” — Porter Bibb

Interactive Magazine

• The ePub standard

• WoodWing!

cate brosseau indiano

marketing technologies consulting and training certified technical trainer, adobe certified instructor the marketing technology training certificate author, InDesign@Work, wbe, member astd 317.955.9300 cate@dm-corp.com

www.desktopmedia-corp.com www.desktopmedia-training.com linkedin: www.linkedin.com/in/cateindiano delicious: marketing technology bookmarks skype: desktopmedia twitter: desktopmedia network: card.ly/cate_indiano