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1© GfK March 13, 2018| GfK boundary data – Geo Risk Insurance – ESRI London
GfK boundary data
for the insurance industry
Christine Werner, London, March 13, 2018
2© GfK March 13, 2018| GfK boundary data – Geo Risk Insurance – ESRI London
Geomarketing
Solutions for geo-spatial challenges:
▪ consultancy
▪ software
▪ geodata
GfK GeoMarketing is part of the international GfK network
About GfK
▪ one of the largest market research
companies in the world
▪ more than 13,000 employees in more
than 100 countries
3© GfK March 13, 2018| GfK boundary data – Geo Risk Insurance – ESRI London
Trusted partner of the insurance industry
▪ Many years of collaboration with (re)insurance
industry; supplier of CRESTA zones
▪ Maps that meet needs of industry – e.g., worldwide
postal boundaries and detailed coastlines
▪ Longstanding cooperation within the Esri Ecosystem
▪ Named “Professional Service Provider of the Year” at
the Worldwide Reinsurance Awards in London
4© GfK March 13, 2018| GfK boundary data – Geo Risk Insurance – ESRI London
CRESTA 2013 availability
5© GfK March 13, 2018| GfK boundary data – Geo Risk Insurance – ESRI London
CRESTA zones – production
▪ Produced in collaboration with the
CRESTA secretariat
▪ Based on our GfK maps
▪ In most cases:
» most detailed available
postcode level -> HighRes zones
» Admin or other unit -> LowRes zones
LowRes zones HighRes zones
Exception countries for which we created new
editions (no identical existing GfK layer):
▪ Canada EQ zones (LR)
▪ Ireland traditional counties (LR)
▪ Jammu & Kashmir (LR)
▪ Israel / Palestine (HR/LR)
6© GfK March 13, 2018| GfK boundary data – Geo Risk Insurance – ESRI London
GfK map editions – quality criteria for boundary data
ID Name Name ASCII
BGS01 Айтос Aytos
BGS04 Бургас Burgas
BGS06 Средец Sredets
111 הרי יהודה Judean Mountains
112 שפלת יהודה Judean Footthills
211 עמק חולה Hula Basin
110101 东城区 Dongcheng Qu
110102 西城区 Xicheng Qu
110103 崇文区 Chongwen Qu
101 مطرح Mutrah
102 بوشر Bawshar
103 السيب Al Seeb
Seamless fit between neighboring areas
(vectors, digitizing style, tables)
Seamless fit within a country
(admin/postal/topo)
Accurate rendering
Display of local language fonts
7© GfK March 13, 2018| GfK boundary data – Geo Risk Insurance – ESRI London
Detailed and precise rendering in coastal, asset-heavy regions
GfK data
other provider’s data
8© GfK March 13, 2018| GfK boundary data – Geo Risk Insurance – ESRI London
Regular updates to support precision planning
boundary data 2012
boundary data 2017
Sydney, Australia
9© GfK March 13, 2018| GfK boundary data – Geo Risk Insurance – ESRI London
for Indian Ocean tsunami of December 26, 2004Comparison of loss-type volume per CRESTA zone
10© GfK March 13, 2018| GfK boundary data – Geo Risk Insurance – ESRI London
T +49 40 5701 325 51
Senior Consultant, Financial ServicesChristine Werner
Thank you!
