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2
CO N T E N TS
GUESS
19 the expansion
19 beverly hills, ca boutique
25 north aMerica
39 north aMerica store listing
39 north aMerica Map
41 creative caMpus
45 europe
61 europe showrooMs
73 asia & pacific riM
91 asia & pacific riM showrooMs
97 Middle east
107 the iMages
109 latin aMerica & caribbean
121 international store listing
121 international Map
125 outdoor
131 corporate philanthropy
133 one world one brand 2007 one world one brand 2008
135 london opening guess events
The past is a stor y of where we have been.
But it is also a tale of where we are going.
The chronicle of GUESS surrounds family, art, beauty and fashion.
it is a world imaged and a drEam broUGht to lifE.
2
CO N T E N TS
GUESS
19 the expansion
19 beverly hills, ca boutique
25 north aMerica
39 north aMerica store listing
39 north aMerica Map
41 creative caMpus
45 europe
61 europe showrooMs
73 asia & pacific riM
91 asia & pacific riM showrooMs
97 Middle east
107 the iMages
109 latin aMerica & caribbean
121 international store listing
121 international Map
125 outdoor
131 corporate philanthropy
133 one world one brand 2007 one world one brand 2008
135 london opening guess events
The past is a stor y of where we have been.
But it is also a tale of where we are going.
The chronicle of GUESS surrounds family, art, beauty and fashion.
it is a world imaged and a drEam broUGht to lifE.
4 5
Imagination DRAWS UPON ITSELF
4 5
Imagination DRAWS UPON ITSELF
6 7
Passion CHANGES THE FORM
OF POSSIBILIT Y
6 7
Passion CHANGES THE FORM
OF POSSIBILIT Y
8 9
Intrigue INVITES THE MIND’S EYE
TO REINVENT ITSELF
8 9
Intrigue INVITES THE MIND’S EYE
TO REINVENT ITSELF
10 11
Myster y IS DISCOVERED WITHIN
10 11
Myster y IS DISCOVERED WITHIN
12 13
Starting in 1981 with the launch of
the Marilyn Jean and racing to the outer realms of potential,
GUESS continues to weave
a tale of EXPECtatioN and oPPortUNitY.
12 13
Starting in 1981 with the launch of
the Marilyn Jean and racing to the outer realms of potential,
GUESS continues to weave
a tale of EXPECtatioN and oPPortUNitY.
14 15
Named for the unexpected, the unknown, and the mystery
we al l hold deep w ithin us, GUESS offered a new way of looking at the world.
guessing the moment, wondering what might come next,
the new company traNSformEd thE faShioN world
into a realm of possibilities that iGNitEd thE imaGiNatioN and
SliPPEd oNto thE bodY likE a GlovE.
14 15
Named for the unexpected, the unknown, and the mystery
we al l hold deep w ithin us, GUESS offered a new way of looking at the world.
guessing the moment, wondering what might come next,
the new company traNSformEd thE faShioN world
into a realm of possibilities that iGNitEd thE imaGiNatioN and
SliPPEd oNto thE bodY likE a GlovE.
16 17
Maurice Marciano
We ENJOY our job EVERYDAY, we have fun, we laugh, and we are happy.
And you NEVER ever should compromise your PASSION. That is the key and that is what we maintain always.
if you do something that you like and you love, that iS a blESSiNG aNd Gift YoU havE.
Paul Marciano
16 17
Maurice Marciano
We ENJOY our job EVERYDAY, we have fun, we laugh, and we are happy.
And you NEVER ever should compromise your PASSION. That is the key and that is what we maintain always.
if you do something that you like and you love, that iS a blESSiNG aNd Gift YoU havE.
Paul Marciano
18 19
The Ex pansionIn 1981, GUESS offered the Marilyn Jean to the world by convincing a somewhat skeptical Bloomingdale’s in NEW YORK CITY to display thirty pairs of the revolutionary denims on consignment. A PARADIGM SHIFT in the way the fashion world conducted business, the Marilyn Jean sold out in less than three hours. By 1984, GUESS Men took the stage and in 1989 the GUESS Collection offered a tailored sportswear line for women. Only one year later the first GUESS International store opened in ACAPULCO MEXICO.
Shattering old forms and changing attitudes, GUESS continues to transform innovative business models into successful outcomes. A RAPID-FIRE approach to aiming past the cutting edge, the GUESS artistry and innovation sets the high bar for style around the globe. A dream that is articulated throughout every area of life, from the workplace to school, from nightlife to home, GUESS makes a profound impact on how we look and feel. A gathering of dazzling icons, today, nearly thirty years after the Marilyn Jean, GUESS has expanded its horizon to include GUESS by Marciano, G by GUESS, Women, Men, Accessories, Footwear, Handbags, Watches and Kids along with a myriad of thought provoking GUESS Collections that range from infant bedding to underwear, swimwear to belts. A TRULY GLOBAL CONCEPT that reaches into the heart of our curiosity about ourselves, GUESS can be found online as well in freestanding GUESS locations and GUESS corners within major department stores in the United States and Canada and in more than
seventy countries around the world.
A measure of how wide a dream can expand, the business capacity of GUESS still takes its strength and purpose from the energy and direction of its original jean. Committed to its AUTHENTIC DENIM ROOTS, in the coming decade GUESS will continue to ignite our dreams and break all barriers and expectations. TRUE TO ITS NAME as well as its VISION, the anticipation of what comes next promises
to meet at a crossroads of forethought and imagination.
18 19
The Ex pansionIn 1981, GUESS offered the Marilyn Jean to the world by convincing a somewhat skeptical Bloomingdale’s in NEW YORK CITY to display thirty pairs of the revolutionary denims on consignment. A PARADIGM SHIFT in the way the fashion world conducted business, the Marilyn Jean sold out in less than three hours. By 1984, GUESS Men took the stage and in 1989 the GUESS Collection offered a tailored sportswear line for women. Only one year later the first GUESS International store opened in ACAPULCO MEXICO.
Shattering old forms and changing attitudes, GUESS continues to transform innovative business models into successful outcomes. A RAPID-FIRE approach to aiming past the cutting edge, the GUESS artistry and innovation sets the high bar for style around the globe. A dream that is articulated throughout every area of life, from the workplace to school, from nightlife to home, GUESS makes a profound impact on how we look and feel. A gathering of dazzling icons, today, nearly thirty years after the Marilyn Jean, GUESS has expanded its horizon to include GUESS by Marciano, G by GUESS, Women, Men, Accessories, Footwear, Handbags, Watches and Kids along with a myriad of thought provoking GUESS Collections that range from infant bedding to underwear, swimwear to belts. A TRULY GLOBAL CONCEPT that reaches into the heart of our curiosity about ourselves, GUESS can be found online as well in freestanding GUESS locations and GUESS corners within major department stores in the United States and Canada and in more than
seventy countries around the world.
A measure of how wide a dream can expand, the business capacity of GUESS still takes its strength and purpose from the energy and direction of its original jean. Committed to its AUTHENTIC DENIM ROOTS, in the coming decade GUESS will continue to ignite our dreams and break all barriers and expectations. TRUE TO ITS NAME as well as its VISION, the anticipation of what comes next promises
to meet at a crossroads of forethought and imagination.
20 21
rodeo drive, beverly hills, california / 1993
20 21
rodeo drive, beverly hills, california / 1993
22 23
22 23
24 25
GUESS has always been def ined by WIDE-OPEN SPACES.
We never put l imits on our IM AGINATION or EXPECTATIONS FOR SUCCESS.
This gives us incredible FREEDOM to grow in leaps and bounds and fly by the naysayers.NO IDEA has ever been too small or unimportant to explore.
In embracing the unexpected, the potential for growth is endless
and the excitement we feel about each new day is boundless.
24 25
GUESS has always been def ined by WIDE-OPEN SPACES.
We never put l imits on our IM AGINATION or EXPECTATIONS FOR SUCCESS.
This gives us incredible FREEDOM to grow in leaps and bounds and fly by the naysayers.NO IDEA has ever been too small or unimportant to explore.
In embracing the unexpected, the potential for growth is endless
and the excitement we feel about each new day is boundless.
26 27
GUESS NORTH AMERICA
BEVERLY HILLS, CALIFORNIARODEO DRIVE
26 27
GUESS NORTH AMERICA
BEVERLY HILLS, CALIFORNIARODEO DRIVE
28 29
BEVERLY HILLS, CALIFORNIA
RODEO DRIVE
“Our name is on our labels and we are committed to deliver the best.
We will never compromise the integrity of the brand
or the quality of our product for our customers because this is oUr firSt CommitmENt above all.”
MAURICE MARCIANO
ChairmaN of thE board
28 29
BEVERLY HILLS, CALIFORNIA
RODEO DRIVE
“Our name is on our labels and we are committed to deliver the best.
We will never compromise the integrity of the brand
or the quality of our product for our customers because this is oUr firSt CommitmENt above all.”
MAURICE MARCIANO
ChairmaN of thE board
30 31
GUESS NORTH AMERICA
SOHO, NEW YORK CIT YBROADWAY
“I strongly believe that there are several reasons our Company is so unique and our opportunities outstanding:
A strong global brand. We enjoy an amazing recognition for Guess as a true lifestyle global brand. We must continue to capitalize on our brand strength and expand in both domestic and international markets where the brand is very well known but it is still under-penetrated.
A highly diversified business model, which contributes to high returns on investment and limits the dependence to any one territory or any one product category, channel of distribution or customer segment.
An effective management team, who has demonstrated a strong and clear vision, outstanding leadership and an ability to execute effectively in both good and challenging times.
A solid capital structure, with significant excess cash and ample capacity to fund growth opportunities from internally generated funds.
Significant growth opportunities, both in the domestic markets and internationally – and all from organic growth.
Last, but not least, an entrepreneurial environment where great people, their passion, attitude and commitment blend all together to form this amazing family we call Guess.
We are very fortunate to be a part of this terrific story of commitment and success. What we see here is the product of Maurice and Paul Marciano’s extraordinary vision, tremendous passion and relentless commitment during our 28 year history as a company.”
CARLOS ALBERINIPrESidENt, ChiEf oPEratiNG offiCEr & dirECtor
30 31
GUESS NORTH AMERICA
SOHO, NEW YORK CIT YBROADWAY
“I strongly believe that there are several reasons our Company is so unique and our opportunities outstanding:
A strong global brand. We enjoy an amazing recognition for Guess as a true lifestyle global brand. We must continue to capitalize on our brand strength and expand in both domestic and international markets where the brand is very well known but it is still under-penetrated.
A highly diversified business model, which contributes to high returns on investment and limits the dependence to any one territory or any one product category, channel of distribution or customer segment.
An effective management team, who has demonstrated a strong and clear vision, outstanding leadership and an ability to execute effectively in both good and challenging times.
A solid capital structure, with significant excess cash and ample capacity to fund growth opportunities from internally generated funds.
Significant growth opportunities, both in the domestic markets and internationally – and all from organic growth.
Last, but not least, an entrepreneurial environment where great people, their passion, attitude and commitment blend all together to form this amazing family we call Guess.
We are very fortunate to be a part of this terrific story of commitment and success. What we see here is the product of Maurice and Paul Marciano’s extraordinary vision, tremendous passion and relentless commitment during our 28 year history as a company.”
CARLOS ALBERINIPrESidENt, ChiEf oPEratiNG offiCEr & dirECtor
32 33
SOHO, NEW YORK CITY
BROADWAY
32 33
SOHO, NEW YORK CITY
BROADWAY
34 35
SOHO, NEW YORK CITY
BROADWAY
34 35
SOHO, NEW YORK CITY
BROADWAY
36 37
SOHO, NEW YORK CITY
BROADWAY
36 37
SOHO, NEW YORK CITY
BROADWAY
38 39
GUESS NORTH AMERICA
MIAMI, FLORIDALINCOLN ROAD
38 39
GUESS NORTH AMERICA
MIAMI, FLORIDALINCOLN ROAD
42 43
CRE ATIVE C A MPUSGUESS WORLDWIDE HEADQUARTERS, LOS ANGELES, CALIFORNIA
42 43
CRE ATIVE C A MPUSGUESS WORLDWIDE HEADQUARTERS, LOS ANGELES, CALIFORNIA
44 45
CREATIVE CAMPUS
GUESS WORLDWIDE HEADQUARTERS, LOS ANGELES, CALIFORNIA
“ We are one of the very few brands in the world
with such a unique and diversif ied
business format as a complete
life style brand.
we are constantly rEiNvENtiNG ourselves while PrESErviNG
the true identity of our brand.”
-PaUl marCiaNo
44 45
CREATIVE CAMPUS
GUESS WORLDWIDE HEADQUARTERS, LOS ANGELES, CALIFORNIA
“ We are one of the very few brands in the world
with such a unique and diversif ied
business format as a complete
life style brand.
we are constantly rEiNvENtiNG ourselves while PrESErviNG
the true identity of our brand.”
-PaUl marCiaNo
46 47
EUROPE
DENIM BEGAN THE DRE AM.
Once a forgotten cloth, denim in the hands of the Marciano brothers became about the feel of the fabric, the energy of the color, and a broad stroke expectation that life
could be different.shaped into a leggy jean with three pockets and a zippered leg, denim became
a tool that let the imagination run wild. dESiGNEd to bE worN aS mUCh aS takEN off,
thE SUltrY, SEXY liNES aNd PowErfUl CaPaCitY for ChaNGe brought a new lifestyle into
existence. iN rEiNvENtiNG a fabriC, aN ENtirE hiStorY waS borN.
from denim, the design bar stretched to the heights of possibility. shapes took
flight and silhouettes took form for men, women, kids and the home. worN for
iNtimaCY aNd thE abilitY to makE a StatEmENt, GUESS traNSformEd thE CoNCEPt of fUNCtioN iNto
ChiC, timElESS attitUdES that SPEak thEir miNd withoUt CaUtioN. an approach to style that
understands the infinite possibilities of change, GUESS ontinues to reach into
the passions of the heart and discover new dimensions waiting to be revealed.
46 47
EUROPE
DENIM BEGAN THE DRE AM.
Once a forgotten cloth, denim in the hands of the Marciano brothers became about the feel of the fabric, the energy of the color, and a broad stroke expectation that life
could be different.shaped into a leggy jean with three pockets and a zippered leg, denim became
a tool that let the imagination run wild. dESiGNEd to bE worN aS mUCh aS takEN off,
thE SUltrY, SEXY liNES aNd PowErfUl CaPaCitY for ChaNGe brought a new lifestyle into
existence. iN rEiNvENtiNG a fabriC, aN ENtirE hiStorY waS borN.
from denim, the design bar stretched to the heights of possibility. shapes took
flight and silhouettes took form for men, women, kids and the home. worN for
iNtimaCY aNd thE abilitY to makE a StatEmENt, GUESS traNSformEd thE CoNCEPt of fUNCtioN iNto
ChiC, timElESS attitUdES that SPEak thEir miNd withoUt CaUtioN. an approach to style that
understands the infinite possibilities of change, GUESS ontinues to reach into
the passions of the heart and discover new dimensions waiting to be revealed.
48 49
GUESS INTERNATIONAL
FLORENCE, ITALY
“Over 20 years have gone by, but every day I’m still enjoying my job with the GUESS Brand with an ever growing passion and curiosity.”
ANGELO BRUNIdESiGN dirECtor / GUESS EUroPE
48 49
GUESS INTERNATIONAL
FLORENCE, ITALY
“Over 20 years have gone by, but every day I’m still enjoying my job with the GUESS Brand with an ever growing passion and curiosity.”
ANGELO BRUNIdESiGN dirECtor / GUESS EUroPE
51
GUESS INTERNATIONAL
ROME, ITALY
51
GUESS INTERNATIONAL
ROME, ITALY
52 53
GUESS INTERNATIONAL
AIX EN PROVENCE, FRANCE
52 53
GUESS INTERNATIONAL
AIX EN PROVENCE, FRANCE
54 55
GUESS INTERNATIONAL
LONDON, UNITED KINGDOMREGENT STREET
54 55
GUESS INTERNATIONAL
LONDON, UNITED KINGDOMREGENT STREET
56 57
LONDON, UNITED KINGDOM
REGENT STREET
PassioniS thE firSt StEP iN thE dESiGN ProCESS.
From there, style, enhancement, f it , and functionality
emerge as new ideas and dramatiC iNtErPrEtatioNS
that SUrroUNd thE bodY aS wEll aS thE SENSES.
56 57
LONDON, UNITED KINGDOM
REGENT STREET
PassioniS thE firSt StEP iN thE dESiGN ProCESS.
From there, style, enhancement, f it , and functionality
emerge as new ideas and dramatiC iNtErPrEtatioNS
that SUrroUNd thE bodY aS wEll aS thE SENSES.
58 59
GUESS INTERNATIONAL
MELONERAS, GRAN CANARIA, SPAIN VAraDER MALL
58 59
GUESS INTERNATIONAL
MELONERAS, GRAN CANARIA, SPAIN VAraDER MALL
60 61
GUESS INTERNATIONAL
MARRAKECH, MOROCCO
60 61
GUESS INTERNATIONAL
MARRAKECH, MOROCCO
62 63
62 63
64 65
FLORENCE SHOWROOM
64 65
FLORENCE SHOWROOM
66 67
PARIS SHOWROOM
66 67
PARIS SHOWROOM
68 69
LONDON SHOWROOM
68 69
LONDON SHOWROOM
70 71
BARCELONA SHOWROOM
70 71
BARCELONA SHOWROOM
72 73
72 73
74 75
ASIA & PACIFIC RIM
74 75
ASIA & PACIFIC RIM
76 77
GUESS INTERNATIONAL
BEIJING, CHINATHE PLACE
76 77
GUESS INTERNATIONAL
BEIJING, CHINATHE PLACE
80 81
GUESS INTERNATIONAL
CAUSEWAY BAY, HONG KONGKINGSTON STREET FASHION WALK
80 81
GUESS INTERNATIONAL
CAUSEWAY BAY, HONG KONGKINGSTON STREET FASHION WALK
82 83
GUESS INTERNATIONAL
ORCHARD STREET, SINGAPORETHE PAraGON
“From the start of our relationship with GUESS in 1991, the Company has always been able to “capture the moment” with their store designs together with Iconic photographic visuals which captivated the consumer.
From the Western Americana look of the early 90’s to the more present store concept today, GUESS are always able to reinvent their look to ensure they always remain true and relevant to their target consumer.
Congratulations to Maurice & Paul for being able to drive the consistency of brand integrity over the years without loosing focus of the soul of the Brand”.
NASH BENJAMIN
CEo / fJ bENJamiN
82 83
GUESS INTERNATIONAL
ORCHARD STREET, SINGAPORETHE PAraGON
“From the start of our relationship with GUESS in 1991, the Company has always been able to “capture the moment” with their store designs together with Iconic photographic visuals which captivated the consumer.
From the Western Americana look of the early 90’s to the more present store concept today, GUESS are always able to reinvent their look to ensure they always remain true and relevant to their target consumer.
Congratulations to Maurice & Paul for being able to drive the consistency of brand integrity over the years without loosing focus of the soul of the Brand”.
NASH BENJAMIN
CEo / fJ bENJamiN
84 85
ORCHARD STREET, SINGAPORE
THE PAraGON
84 85
ORCHARD STREET, SINGAPORE
THE PAraGON
86 87
GUESS INTERNATIONAL
SEOUL, KOREA
MYEONG DONG
(GUESS JEANS FLAGSHIP)
“A Dream come true...
The dream to become #1 in the Korea market came true for me as we are the number one brand today! Without the belief of our team and the power of the brand of GUESS, this could not have happened. Our strong team shares one goal and works hard, especially in this tough environment. With our strong brand power, support from the Corporate and strong team in place, there is no limit to how much we can grow in the open market of Asia.”
JAMES PARK
dirECtor of iNtErNatioNal
SalES & mErChaNdiSiNG / GUESS korEa
86 87
GUESS INTERNATIONAL
SEOUL, KOREA
MYEONG DONG
(GUESS JEANS FLAGSHIP)
“A Dream come true...
The dream to become #1 in the Korea market came true for me as we are the number one brand today! Without the belief of our team and the power of the brand of GUESS, this could not have happened. Our strong team shares one goal and works hard, especially in this tough environment. With our strong brand power, support from the Corporate and strong team in place, there is no limit to how much we can grow in the open market of Asia.”
JAMES PARK
dirECtor of iNtErNatioNal
SalES & mErChaNdiSiNG / GUESS korEa
88 89
GUESS INTERNATIONAL
JAKARTA, INDONESIAGraND INDONESIA
(GUESS JEANS FLAGSHIP)
88 89
GUESS INTERNATIONAL
JAKARTA, INDONESIAGraND INDONESIA
(GUESS JEANS FLAGSHIP)
90 91
GUESS INTERNATIONAL
BANGKOK , THAIL ANDSIAM PAraGON
90 91
GUESS INTERNATIONAL
BANGKOK , THAIL ANDSIAM PAraGON
92 93
GUESS INTERNATIONAL
GURGAON, INDIAAMBI MALL
INTEGRIT Y def ines the discovery.Learning new ways of thinking requires mov ing away
from the ex pected and al low ing the heart to wander and ex plore.
faShioN iS flUid, likE watEr moviNG throUGh timE.
in a universe filled with possibilities there is always something to faSCiNatE thE miNd,
bECkoN thE SENSES, and SPEak a laNGUaGE that haS NEvEr bEEN hEard.
92 93
GUESS INTERNATIONAL
GURGAON, INDIAAMBI MALL
INTEGRIT Y def ines the discovery.Learning new ways of thinking requires mov ing away
from the ex pected and al low ing the heart to wander and ex plore.
faShioN iS flUid, likE watEr moviNG throUGh timE.
in a universe filled with possibilities there is always something to faSCiNatE thE miNd,
bECkoN thE SENSES, and SPEak a laNGUaGE that haS NEvEr bEEN hEard.
94 95
94 95
96 97
HONG KONG SHOWROOM
An ATTITUDE that refuses to conform to any thing less than the imagination, GUESS travels the world w ith an eye to fashion.
Setting the stage for style in motion, GUESS ex plores the outreaches of creativ ity and supports
the integrity of design.
Able to align DIVERSIT Y WITH PASSION
and CURIOSIT Y WITH TASTE, GUESS establishes a dialogue with the mind’s eye.
defined by PaSSioN, CoUraGE, and a timElESS SENSE of diSCovErY,
GUESS articulates the promise of wide-open spaces.
on the strength of chance and the promise of mystery,
GUESS SPiNS to thE EdGE of a NEw froNtiEr.
96 97
HONG KONG SHOWROOM
An ATTITUDE that refuses to conform to any thing less than the imagination, GUESS travels the world w ith an eye to fashion.
Setting the stage for style in motion, GUESS ex plores the outreaches of creativ ity and supports
the integrity of design.
Able to align DIVERSIT Y WITH PASSION
and CURIOSIT Y WITH TASTE, GUESS establishes a dialogue with the mind’s eye.
defined by PaSSioN, CoUraGE, and a timElESS SENSE of diSCovErY,
GUESS articulates the promise of wide-open spaces.
on the strength of chance and the promise of mystery,
GUESS SPiNS to thE EdGE of a NEw froNtiEr.
98 99
KORE A HE ADQUARTER S
98 99
KORE A HE ADQUARTER S
100 101
MIDDLE E AST
100 101
MIDDLE E AST
103
[ AL SAWANI GROUP ]is one of the LARGEST retail companies in the Middle East .
Incorporated in Saudi Arabia in 1976, its distinctive foremost fashion, accessories and home collection is a goods pioneer with a 30 years successful track record. In 1994 , Al Sawani commenced the arrival
of GUESS in the Middle East. Its first ever store is in Nakheel Center, Saudi Arabia. After 2 years of 3 stores in KSA, it landed the 2nd destination in Lebanon. After successfully operating in different regions
in the Middle East, AL SAWANI MIDDLE EAST ENTERPRISES was
launched in DUBAI the financial hub in the Middle East in 1999 .
In that particular year GUESS expanded its presence in the Middle East market and transcend beyond its competitor given a market leader in the world of fashion. Dubai is famous of being a fashion capital in the region where GUESS has a place to reckon with. Nowadays, GUESS has played A LARGE MARGIN OF MARKET SHARES in the Middle East having 106 stores and 6 stores are soon to open. It has been pride since its inception and expanded into 9 countries, including Saudi Arabia, Kuwait, Oman, Bahrain, Qatar, United Arab Emirates, Jordan, Lebanon, Syria and Eg ypt. The Group distributes these products through a network of Al Sawani stand alone stores and shops-in shop. As a retailer, Al Sawani has carved a marketing network encompassing various retail concepts with a brand leading GUESS
and it will continue to work together onwards.
103
[ AL SAWANI GROUP ]is one of the LARGEST retail companies in the Middle East .
Incorporated in Saudi Arabia in 1976, its distinctive foremost fashion, accessories and home collection is a goods pioneer with a 30 years successful track record. In 1994 , Al Sawani commenced the arrival
of GUESS in the Middle East. Its first ever store is in Nakheel Center, Saudi Arabia. After 2 years of 3 stores in KSA, it landed the 2nd destination in Lebanon. After successfully operating in different regions
in the Middle East, AL SAWANI MIDDLE EAST ENTERPRISES was
launched in DUBAI the financial hub in the Middle East in 1999 .
In that particular year GUESS expanded its presence in the Middle East market and transcend beyond its competitor given a market leader in the world of fashion. Dubai is famous of being a fashion capital in the region where GUESS has a place to reckon with. Nowadays, GUESS has played A LARGE MARGIN OF MARKET SHARES in the Middle East having 106 stores and 6 stores are soon to open. It has been pride since its inception and expanded into 9 countries, including Saudi Arabia, Kuwait, Oman, Bahrain, Qatar, United Arab Emirates, Jordan, Lebanon, Syria and Eg ypt. The Group distributes these products through a network of Al Sawani stand alone stores and shops-in shop. As a retailer, Al Sawani has carved a marketing network encompassing various retail concepts with a brand leading GUESS
and it will continue to work together onwards.
104 105
GUESS INTERNATIONAL
DUBAI, BARSHA, U. A.E.EMIraTES MALL
104 105
GUESS INTERNATIONAL
DUBAI, BARSHA, U. A.E.EMIraTES MALL
106 107
GUESS INTERNATIONAL
AL RAI AREA, KUWAITTHE AVENUE MALL
106 107
GUESS INTERNATIONAL
AL RAI AREA, KUWAITTHE AVENUE MALL
108 109
GUESS INTERNATIONAL
BAHRAINBAHraIN CITY CENTRE MAL
108 109
GUESS INTERNATIONAL
BAHRAINBAHraIN CITY CENTRE MAL
110
The Images
Structurally magnificent, visually profound, from the click of the first camera shutter back in the 1980s, GUESS IMAGES ushered in a profound new view of the world. DRAMATIC YET COMPELLING, PERSONAL YET INVITING, GUESS co-founder Paul Marciano combined his artist’s eye with an intuitive business sense to shake up a new interpretation of fashion and style. Daring the body to be explored, the photographs gathered the skills and techniques of fine art into an expression of the GUESS passion for rugged talent and uncompromising beauty. Creating ADVERTISING CAMPAIGNS that allowed the company to soar, the visual icons proved that great design and creativity
go hand in hand.
Since the first GUESS IMAGES hit the newsstands nearly three decades ago, they have not lost their magnetism nor energetic appeal. Steeped in controversy and innovation, they continue to create a visual feast that defines popular culture and
presents new opportunities for freedom, art, and intention. From Claudia Schif fer to Carré Oits, Eva Herzigova to Naomi Campbell the IMAGES became the icons of the GUESS vision of the world. Seen through the eyes of photographers
that included Wayne Maser, El len Von Unwerth and Neil Kirk , the
artistry and unique concept spun its message around the planet and created a visual environment that begged to be explored.
The distillation of an extraordinary idea, GUESS IMAGES built a bridge between business and artistic breakthrough that still drives the sensuous, provocative vision of the company, today. Showcased in PRINT MEDIA AROUND THE GLOBE, they effortlessly combine art and technology in the shape of GUESS.com, GUESSbyMarciano.com, GbyGUESS.com, and GUESSkids.com. The recipient of numerous international awards including the prestigious Gold CLIO Award, GUESS IMAGES are the hallmark of the GUESS name and the dream
of visions to come.
110
The Images
Structurally magnificent, visually profound, from the click of the first camera shutter back in the 1980s, GUESS IMAGES ushered in a profound new view of the world. DRAMATIC YET COMPELLING, PERSONAL YET INVITING, GUESS co-founder Paul Marciano combined his artist’s eye with an intuitive business sense to shake up a new interpretation of fashion and style. Daring the body to be explored, the photographs gathered the skills and techniques of fine art into an expression of the GUESS passion for rugged talent and uncompromising beauty. Creating ADVERTISING CAMPAIGNS that allowed the company to soar, the visual icons proved that great design and creativity
go hand in hand.
Since the first GUESS IMAGES hit the newsstands nearly three decades ago, they have not lost their magnetism nor energetic appeal. Steeped in controversy and innovation, they continue to create a visual feast that defines popular culture and
presents new opportunities for freedom, art, and intention. From Claudia Schif fer to Carré Oits, Eva Herzigova to Naomi Campbell the IMAGES became the icons of the GUESS vision of the world. Seen through the eyes of photographers
that included Wayne Maser, El len Von Unwerth and Neil Kirk , the
artistry and unique concept spun its message around the planet and created a visual environment that begged to be explored.
The distillation of an extraordinary idea, GUESS IMAGES built a bridge between business and artistic breakthrough that still drives the sensuous, provocative vision of the company, today. Showcased in PRINT MEDIA AROUND THE GLOBE, they effortlessly combine art and technology in the shape of GUESS.com, GUESSbyMarciano.com, GbyGUESS.com, and GUESSkids.com. The recipient of numerous international awards including the prestigious Gold CLIO Award, GUESS IMAGES are the hallmark of the GUESS name and the dream
of visions to come.
112 113
L ATIN A MERIC A & C ARIBBE AN
112 113
L ATIN A MERIC A & C ARIBBE AN
114 115
GUESS INTERNATIONAL
MEXICO CIT Y, MEXICOREFORMA 222 SHOPPING CENTER
114 115
GUESS INTERNATIONAL
MEXICO CIT Y, MEXICOREFORMA 222 SHOPPING CENTER
116 117
MExICO CITY, MExICO
REFORMA 222
[HOW WE GOT STARTED…]
“ We have been working with GUESS for over 16 years; having signed our first commercial agreement with GUESS in 1993 and it was a basically geared as a wholesale distribution business. The day we signed the agreement, Paul gave us his first suggestion: “the future is in the retail not wholesale”. Following that meeting, we immediately began the task of implementing the concept of GUESS retail stores and it was in Colombia in early December 1993 that we opened our first GUESS f lagship store. It was 7,500 square foot Concept D Store, which was the GUESS retail concept at that time. The store was impressive and we celebrated with a spectacular gala opening and fashion show; as well as a special appearance by the GUESS model Elizabeth Notolli . The reception in the Colombian market was extremely positive and, almost immediately, we began to feel the power of the brand and along with the Marciano brothers’ passion and determination there was no doubt….this was
a brand with longevity .
As a result, we began to aggressively expand the GUESS presence throughout Central America, Colombia, Venezuela, Ecuador and part of the Caribbean; where today we have some 40 GUESS stores including GUESS retail stores, GUESS Accessories, GC stores and coming soon: GUESS Kids. The Latin American market has been very receptive to the GUESS brand as its proximity to the United States makes it a natural follower of American fashion trends. We place a great deal of value on our relationship with GUESS and are deeply honored to have been a part of its success story. Looking back over these last 16 years of partnering with GUESS, we realize we have indeed absorbed the essence of the brand and have, in turn, learned to deliver the GUESS experience to our customers. We have, in fact, become GUESS…
in our area of operations.
The power of the GUESS brand continues to not only impress and challenge us and it is the creative and visionar y minds of Paul and Maurice that keep driving the brand to new levels. They continue to deliver innovative product, ingenious advertising , and a premium experience at retail that leads us to be extremely optimistic about the future. The last 16 years have been quite an adventure and we are deeply proud to be
a part of the global culture that it is so distinctive of GUESS.”
116 117
MExICO CITY, MExICO
REFORMA 222
[HOW WE GOT STARTED…]
“ We have been working with GUESS for over 16 years; having signed our first commercial agreement with GUESS in 1993 and it was a basically geared as a wholesale distribution business. The day we signed the agreement, Paul gave us his first suggestion: “the future is in the retail not wholesale”. Following that meeting, we immediately began the task of implementing the concept of GUESS retail stores and it was in Colombia in early December 1993 that we opened our first GUESS f lagship store. It was 7,500 square foot Concept D Store, which was the GUESS retail concept at that time. The store was impressive and we celebrated with a spectacular gala opening and fashion show; as well as a special appearance by the GUESS model Elizabeth Notolli . The reception in the Colombian market was extremely positive and, almost immediately, we began to feel the power of the brand and along with the Marciano brothers’ passion and determination there was no doubt….this was
a brand with longevity .
As a result, we began to aggressively expand the GUESS presence throughout Central America, Colombia, Venezuela, Ecuador and part of the Caribbean; where today we have some 40 GUESS stores including GUESS retail stores, GUESS Accessories, GC stores and coming soon: GUESS Kids. The Latin American market has been very receptive to the GUESS brand as its proximity to the United States makes it a natural follower of American fashion trends. We place a great deal of value on our relationship with GUESS and are deeply honored to have been a part of its success story. Looking back over these last 16 years of partnering with GUESS, we realize we have indeed absorbed the essence of the brand and have, in turn, learned to deliver the GUESS experience to our customers. We have, in fact, become GUESS…
in our area of operations.
The power of the GUESS brand continues to not only impress and challenge us and it is the creative and visionar y minds of Paul and Maurice that keep driving the brand to new levels. They continue to deliver innovative product, ingenious advertising , and a premium experience at retail that leads us to be extremely optimistic about the future. The last 16 years have been quite an adventure and we are deeply proud to be
a part of the global culture that it is so distinctive of GUESS.”
118 119
GUESS INTERNATIONAL
SANTIAGO, CHILEPARQUE AraUCO
118 119
GUESS INTERNATIONAL
SANTIAGO, CHILEPARQUE AraUCO
120 121
SANTIAGO, CHILE
PARQUE AraUCO
120 121
SANTIAGO, CHILE
PARQUE AraUCO
122 123
GUESS INTERNATIONAL
PANAMA CIT Y, PANAMAALBROOK MALL PANAMA CITY
122 123
GUESS INTERNATIONAL
PANAMA CIT Y, PANAMAALBROOK MALL PANAMA CITY
128 129
los angeles, californa / roosevelt hotel
los angeles, california / sunset plaza
los angeles, california / san vicente sq
los angeles, california / sunset plaza
san francisco buses
128 129
los angeles, californa / roosevelt hotel
los angeles, california / sunset plaza
los angeles, california / san vicente sq
los angeles, california / sunset plaza
san francisco buses
130 131
paris, france / galleries lafayette
Madrid, spain / gran vÖa
london buses
london cabs
paris, france / charles de gaulle airport
berlin, gerMany / alexaderplatz
130 131
paris, france / galleries lafayette
Madrid, spain / gran vÖa
london buses
london cabs
paris, france / charles de gaulle airport
berlin, gerMany / alexaderplatz
132 133
singapore / the paragon
Korea buses
hong Kong traMs
hong Kong / pier no.5 central
taipei, taiwan / Jhong siao district
132 133
singapore / the paragon
Korea buses
hong Kong traMs
hong Kong / pier no.5 central
taipei, taiwan / Jhong siao district
134 135
hong Kong buses / route 112
134 135
hong Kong buses / route 112
136 137
136 137
138 139
CORPORATE PHILANTHROPY
bESt bUddiES
the best buddies program develops job opportunities for people
with developmental disabilities. they have been successfully
placing individuals in the entertainment industry and law firms
throughout southern california since 1989. guess? is the first
company in the garment industry to participate in the best
buddies program.
bESt friENdS aNimal SoCiEtY
in september 2004, guess? partnered with the best friends
animal society to launch the upscale guess by Marciano brand
with a glamorous event at los angeles hot spot dolce. guess by
Marciano made a splashing entrance into the fashion world by
presenting a very generous donation to the charity. best friends
operates the nation’s largest sanctuary for homeless animals,
providing adoption, spay/neuter, and educational programs
around the country. best friends is working with shelters, rescue
groups and members nationwide to bring about a time when
there will be no more homeless pets. the mission is driven
by the simple philosophy that kindness to animals helps build
a better world for all of us. the work of best friends is supported
entirely through the donations of its members and supporters
like guess?.
CaroUSEl of hoPE
guess? is a proud sponsor of carousel of hope, a nonprofit
benefit ball supporting the barbara davis center for childhood
diabetes foundation. carousel of hope has already raised over
$65 Million dollars in the fight against childhood diabetes!
We do not live in this world alone
and our actions have a direct impact on the wellbeing of the
entire planet. Never hesitant or cautions, our desire to speak
up and over the crowd is as apparent in our philanthropy as it
is in our designs. From fundraising for breast cancer research,
providing aid to U.S. troops stationed worldwide, preparing
dinner for families at the Ronald McDonald House, gathering
supplies for victims of natural disasters or purchasing toys for
needy children during the holidays, GUESS makes its mark
on the world.
in 1994, we founded the GUESS Foundation. dedicated to PoSitivE ChaNGE
that makES a diffErENCE, the GUESS Foundation partners with and supports
organizations that do Good iN thE world aNd hElP hUmaNitY riSE to itS fiNESt
hEiGhtS. our support has reached out to benefit education, aids research, and
the treatment and protection of our environment. dEEPlY CommittEd to bEttEriNG
hUmaNitY, the GUESS Foundation supports:
ChildrEN’S hUNGEr fUNd
guess? is proud to partner with children’s hunger fund (chf),
an organization dedicated to meeting the needs of hungry
children across america and around the world. in 2008, guess?
associates and their families gathered with 1,200 other volunteers
from throughout los angeles county to take part in wrapping
thousands of donated toys for needy children living in low-income
areas during the holidays.
diviNE dESiGN / ProJECt aNGEl food
divine design is a non-profit organization that receives
merchandise contributions from top designers. the merchandise
is later sold to the public at a considerable discount. proceeds
from the sale benefit project angel food, a non-profit organization
that provides hot meals for homebound patients living with
aids. each year guess? donates merchandise to the event.
in addition, guess? employees volunteer to work in a booth
selling merchandise for this important cause.
ENviroNmENtal mEdia aSSoCiatioN
to celebrate the 2005 academy awards, guess? partnered with
vanity fair magazine and the environmental Media association
for a star-studded evening of glitz and glam - all to support the
environment. the environmental Media association (eMa)
was founded in 1989 with the goal of using the entertainment
community to influence the environmental awareness of
millions of people. by weaving environmental messages within
entertainment programming and using celebrities as positive role
models, eMa has a profound effect on how the public receives
environmental information. guess? is proud of its commitment
to the environment and its support of organizations like the
environmental Media association.
fEEd thE ChildrEN
guess? is proud supporter of feed the children, the 9th largest
international charity in the u.s. delivering food, medicine,
clothing and other living necessities to families who lack these
essentials due to famine, war, poverty or natural disaster is
the driving mission of feed the children. in 2004, feed the
children shipped more than 143 million pounds of food and
other essentials to children and their families in all 50 states and
internationally, supplementing more than 1,040,700 meals each
CORPORATE PHILANTHROPY
day. since its founding in 1979, the organization has reached out
to help those in need in more than 115 countries around the globe.
to a child in need, every meal provides a glimmer of hope.
iNviSiblE ChildrEN
when guess?, inc. chairman of the board and co-founder
Maurice Marciano’s daughters, caroline and her sister olivia
approached their father about doing something to make a
difference, he saw an opportunity to empower his daughters as
young activists. caroline, in her first year of college and olivia,
a senior in high school, came across invisible children and the war
being fought by child soldiers in northern uganda while watching
tv. these girls were deeply impacted by the faces they saw, and
had to act. their father told them, “i will help you, but it has to
be your project. pitch me your ideas.” the girls did not hesitate
and created a line of guess t-shirts, first launching in october,
2006, that have raised over $400,000 for invisible children. young
people. changing the world.
loS aNGElES ChildrEN’S bUrEaU
guess? works with the children’s bureau of los angeles to
provide toys for children who have been placed in foster care
due to severe abuse and neglect. each year, guess? employees
sponsor approximately 250 children and provide them with a
special holiday gift.
makE a wiSh foUNdatioN
guess? is a proud sponsor of the Make-a-wish foundation, a
non-profit organization who’s primary purpose is to grant the
wishes of children with life-threatening medical conditions to
enrich the human experience with hope, strength, and joy.
roNald mCdoNald hoUSE
the idea behind ronald Mcdonald house is simple: provide
a “home-away-from-home” for families of seriously ill children who
are receiving treatment at nearby hospitals. guess? associates
hit the kitchen to show their support by preparing a special meal
for the families at the rMh at childrens’ hospital in los angles.
after a long, stressful day at the hospital, arriving at the house
to find a homemade meal served with a loving smile is a great
relief for the families. guess? provided the delicious ingredients,
and found that serving up the tasty treats and spending an evening
at the house truly made a difference in everyone’s lives.
138 139
CORPORATE PHILANTHROPY
bESt bUddiES
the best buddies program develops job opportunities for people
with developmental disabilities. they have been successfully
placing individuals in the entertainment industry and law firms
throughout southern california since 1989. guess? is the first
company in the garment industry to participate in the best
buddies program.
bESt friENdS aNimal SoCiEtY
in september 2004, guess? partnered with the best friends
animal society to launch the upscale guess by Marciano brand
with a glamorous event at los angeles hot spot dolce. guess by
Marciano made a splashing entrance into the fashion world by
presenting a very generous donation to the charity. best friends
operates the nation’s largest sanctuary for homeless animals,
providing adoption, spay/neuter, and educational programs
around the country. best friends is working with shelters, rescue
groups and members nationwide to bring about a time when
there will be no more homeless pets. the mission is driven
by the simple philosophy that kindness to animals helps build
a better world for all of us. the work of best friends is supported
entirely through the donations of its members and supporters
like guess?.
CaroUSEl of hoPE
guess? is a proud sponsor of carousel of hope, a nonprofit
benefit ball supporting the barbara davis center for childhood
diabetes foundation. carousel of hope has already raised over
$65 Million dollars in the fight against childhood diabetes!
We do not live in this world alone
and our actions have a direct impact on the wellbeing of the
entire planet. Never hesitant or cautions, our desire to speak
up and over the crowd is as apparent in our philanthropy as it
is in our designs. From fundraising for breast cancer research,
providing aid to U.S. troops stationed worldwide, preparing
dinner for families at the Ronald McDonald House, gathering
supplies for victims of natural disasters or purchasing toys for
needy children during the holidays, GUESS makes its mark
on the world.
in 1994, we founded the GUESS Foundation. dedicated to PoSitivE ChaNGE
that makES a diffErENCE, the GUESS Foundation partners with and supports
organizations that do Good iN thE world aNd hElP hUmaNitY riSE to itS fiNESt
hEiGhtS. our support has reached out to benefit education, aids research, and
the treatment and protection of our environment. dEEPlY CommittEd to bEttEriNG
hUmaNitY, the GUESS Foundation supports:
ChildrEN’S hUNGEr fUNd
guess? is proud to partner with children’s hunger fund (chf),
an organization dedicated to meeting the needs of hungry
children across america and around the world. in 2008, guess?
associates and their families gathered with 1,200 other volunteers
from throughout los angeles county to take part in wrapping
thousands of donated toys for needy children living in low-income
areas during the holidays.
diviNE dESiGN / ProJECt aNGEl food
divine design is a non-profit organization that receives
merchandise contributions from top designers. the merchandise
is later sold to the public at a considerable discount. proceeds
from the sale benefit project angel food, a non-profit organization
that provides hot meals for homebound patients living with
aids. each year guess? donates merchandise to the event.
in addition, guess? employees volunteer to work in a booth
selling merchandise for this important cause.
ENviroNmENtal mEdia aSSoCiatioN
to celebrate the 2005 academy awards, guess? partnered with
vanity fair magazine and the environmental Media association
for a star-studded evening of glitz and glam - all to support the
environment. the environmental Media association (eMa)
was founded in 1989 with the goal of using the entertainment
community to influence the environmental awareness of
millions of people. by weaving environmental messages within
entertainment programming and using celebrities as positive role
models, eMa has a profound effect on how the public receives
environmental information. guess? is proud of its commitment
to the environment and its support of organizations like the
environmental Media association.
fEEd thE ChildrEN
guess? is proud supporter of feed the children, the 9th largest
international charity in the u.s. delivering food, medicine,
clothing and other living necessities to families who lack these
essentials due to famine, war, poverty or natural disaster is
the driving mission of feed the children. in 2004, feed the
children shipped more than 143 million pounds of food and
other essentials to children and their families in all 50 states and
internationally, supplementing more than 1,040,700 meals each
CORPORATE PHILANTHROPY
day. since its founding in 1979, the organization has reached out
to help those in need in more than 115 countries around the globe.
to a child in need, every meal provides a glimmer of hope.
iNviSiblE ChildrEN
when guess?, inc. chairman of the board and co-founder
Maurice Marciano’s daughters, caroline and her sister olivia
approached their father about doing something to make a
difference, he saw an opportunity to empower his daughters as
young activists. caroline, in her first year of college and olivia,
a senior in high school, came across invisible children and the war
being fought by child soldiers in northern uganda while watching
tv. these girls were deeply impacted by the faces they saw, and
had to act. their father told them, “i will help you, but it has to
be your project. pitch me your ideas.” the girls did not hesitate
and created a line of guess t-shirts, first launching in october,
2006, that have raised over $400,000 for invisible children. young
people. changing the world.
loS aNGElES ChildrEN’S bUrEaU
guess? works with the children’s bureau of los angeles to
provide toys for children who have been placed in foster care
due to severe abuse and neglect. each year, guess? employees
sponsor approximately 250 children and provide them with a
special holiday gift.
makE a wiSh foUNdatioN
guess? is a proud sponsor of the Make-a-wish foundation, a
non-profit organization who’s primary purpose is to grant the
wishes of children with life-threatening medical conditions to
enrich the human experience with hope, strength, and joy.
roNald mCdoNald hoUSE
the idea behind ronald Mcdonald house is simple: provide
a “home-away-from-home” for families of seriously ill children who
are receiving treatment at nearby hospitals. guess? associates
hit the kitchen to show their support by preparing a special meal
for the families at the rMh at childrens’ hospital in los angles.
after a long, stressful day at the hospital, arriving at the house
to find a homemade meal served with a loving smile is a great
relief for the families. guess? provided the delicious ingredients,
and found that serving up the tasty treats and spending an evening
at the house truly made a difference in everyone’s lives.
140 141
PAUL MARCIANO andMAURICE MARCIANO
invite you to attend the3rd ANNUAL GLOBAL CONFERENCE
APRIL 10 - 12, 2008THE BEVERLY HILTON
GUESSWORLD.COMR.S.V.P. by February 15, 2008
140 141
PAUL MARCIANO andMAURICE MARCIANO
invite you to attend the3rd ANNUAL GLOBAL CONFERENCE
APRIL 10 - 12, 2008THE BEVERLY HILTON
GUESSWORLD.COMR.S.V.P. by February 15, 2008
142 143
olivia wilde / guess by Marciano / Movies rocK
eliza dushKu / guess by Marciano
alison brie / guess by Marciano
annalyne Mccord / guess by Marciano
alexandra richards & aMber rose
Julia Jones / guess by Marciano
stacy Keibler / guess by Marciano / guess event & conde nast / noveMber 29, 2007
stephanie Jacobsen / guess
EventsJoss stone / guess by Marciano / the funeral planner / april 17, 2008
Joy bryant / guess by Marciano grand opening event / May 15, 2008
londonopening
142 143
olivia wilde / guess by Marciano / Movies rocK
eliza dushKu / guess by Marciano
alison brie / guess by Marciano
annalyne Mccord / guess by Marciano
alexandra richards & aMber rose
Julia Jones / guess by Marciano
stacy Keibler / guess by Marciano / guess event & conde nast / noveMber 29, 2007
stephanie Jacobsen / guess
EventsJoss stone / guess by Marciano / the funeral planner / april 17, 2008
Joy bryant / guess by Marciano grand opening event / May 15, 2008
londonopening
144 145
144 145
146 147
avantgarde Mens spring 2009
gq france July 2009
vanity fair gerMany august 28, 2008
vanity fair spain deceMber 1, 2009
146 147
avantgarde Mens spring 2009
gq france July 2009
vanity fair gerMany august 28, 2008
vanity fair spain deceMber 1, 2009
148
Passion is EVERYTHING.
I say it continuously all day long but I never ever
get tired of saying that.
it iS all aboUt aSSEmbliNG thE bESt tEam iN EaCh rEGioN.
we want people to belong to what we have.
we are here through good and bad and wE arE all PartNErS.
YoU arE Not aloNE, wE arE all toGEthEr.
148
Passion is EVERYTHING.
I say it continuously all day long but I never ever
get tired of saying that.
it iS all aboUt aSSEmbliNG thE bESt tEam iN EaCh rEGioN.
we want people to belong to what we have.
we are here through good and bad and wE arE all PartNErS.
YoU arE Not aloNE, wE arE all toGEthEr.
guess worldwide headquarters
1444 south alaMeda street los angeles california 90021
