Global Adult Tobacco Survey Global Adult Tobacco Survey (GATS)(GATS)

Funded by Bloomberg Philanthropies

Survey objectivesSurvey objectives1. To systematically monitor adult

tobacco use – smoked and smokeless tobacco

2. To track key tobacco control indicators of WHO FCTC WHO FCTC recommended policies outlined in the MPOWER MPOWER in [insert country name]

GATS MethodologyGATS Methodology

Study population:Study population:All [XX] residents aged 15 years and over, living in their primary residence prior to the survey date.

“A nationally representative sample” was used for the survey.

[XX] Households were identified [XX] individuals aged 15 years and over completed the survey for an overall response rate of [XX] %

GATSGATS includes information on respondents’….includes information on respondents’….1.1. Background characteristicsBackground characteristics2.2. Tobacco useTobacco use

2.1. Smoked tobacco2.1. Smoked tobacco2.2. Smokeless tobacco2.2. Smokeless tobacco

3.3. Cessation – tobacco smoking and smokeless tobaccoCessation – tobacco smoking and smokeless tobacco4.4. Secondhand smokeSecondhand smoke5.5. Economics – manufactured cigarettesEconomics – manufactured cigarettes6.6. Media – manufactured cigarettesMedia – manufactured cigarettes7.7. Knowledge, attitudes & perceptionsKnowledge, attitudes & perceptions8.8. Pictorial health warningsPictorial health warnings

GATS Key FindingsGATS Key Findings

Tobacco Tobacco UseUse

SmokedTobacco

Smokeless Tobacco

Manufactured cigarettes

Hand-rolled cigarettes

Other smoked tobacco

Snuff by keeping in month or by nose, Snuff by keeping in month or by nose, chewing, betel quid with tobaccochewing, betel quid with tobacco

Part 1

Number of Tobacco Use in 2009

Overall Population aged 15 years and above is [XX] million Overall Population aged 15 years and above is [XX] million

Note: some smokers use more than one type of tobacco product

Tobacco Users [xx] million(smoked and/or smokeless)Tobacco Users [xx] million

(smoked and/or smokeless)

Tobacco smokers [xx] millionTobacco smokers [xx] million

Smokeless Tobacco Users [xx] millionSmokeless Tobacco Users [xx] million

Tobacco UseTobacco Use

SmokedTobacco

Smokeless Tobacco

Manufactured cigarettes

Hand-rolled cigarettes

Other smoked tobacco

Snuff by keeping in month or by nose, Snuff by keeping in month or by nose, chewing, betel quid with tobaccochewing, betel quid with tobacco

Number of Tobacco Users in 20[XX]

Note: some smokers use more than one type of tobacco product

[XX] mil

[XX] mil

[XX] mil

[XX] mil[xx] mil[xx] mil

[xx] mil[xx] mil

[xx] mil[xx] mil

Percent of current tobacco users* Percent of current tobacco users* by genderby gender

0 0 0

0.0

0.2

0.4

0.6

0.8

1.0

Overall Male Female

Per

cen

t of

adu

lts >

15

year

s o

f ag

eP

erce

nt

of a

dults

> 1

5 ye

ars

of

age

* includes smokers and/or smokeless users * includes smokers and/or smokeless users

Percent of current smokersPercent of current smokers* * by gender and by gender and smoking statussmoking status

0 0 00

0.2

0.4

0.6

0.8

1

Overall Male Female

Current Smoker

* This is the sum of daily and occasional smokers (including manufactured and hand-rolled cigarettes) * This is the sum of daily and occasional smokers (including manufactured and hand-rolled cigarettes)

Per

cen

t of

adu

lts >

15

year

s o

f ag

eP

erce

nt

of a

dults

> 1

5 ye

ars

of

age

Percent of daily smokersPercent of daily smokers by geographic by geographic residenceresidence

0 00

0.2

0.4

0.6

0.8

1

UrbanRuralP

erce

nt

of a

dults

> 1

5 ye

ars

of

age

Per

cen

t of

adu

lts >

15

year

s o

f ag

e

Percent of current smokers by type of Percent of current smokers by type of smoked productsmoked product

Note: some smokers use more than one type of tobacco products

0 0 0

0.0

0.1

0.2

0.3

0.4

0.5

0.6

0.7

0.8

0.9

1.0

Manufactured Cigarettes Hand-rolled cigarettes Other smoked tobacco

Per

cen

t of

adu

lts >

15

year

s o

f ag

eP

erce

nt

of a

dults

> 1

5 ye

ars

of

age

0 0 0

0.0

0.2

0.4

0.6

0.8

1.0

Overall Male Female

Percent of adults who used to smoke dailyPercent of adults who used to smoke dailyP

erce

nt

of a

dults

> 1

5 ye

ars

of

age

Per

cen

t of

adu

lts >

15

year

s o

f ag

e

0 0 0 00.0

0.2

0.4

0.6

0.8

1.0

< 15 15-16 17-19 20+

OverallMale Female

Percent of smokers by age of initiationPercent of smokers by age of initiation**

Age of smoking initiation (years)Age of smoking initiation (years)

* Among ever daily smokers (ages 20 – 34 years)* Among ever daily smokers (ages 20 – 34 years)

Per

cen

t di

strib

utio

n of

eve

r d

aily

sm

oker

sP

erce

nt

dist

ribut

ion

of e

ver

dai

ly s

mok

ers

Percent of current smokeless tobacco usersPercent of current smokeless tobacco users

* Includes the sum of daily and occasional smokeless users* Includes the sum of daily and occasional smokeless users

Per

cen

t of

adu

lts >

15

year

s o

f ag

eP

erce

nt

of a

dults

> 1

5 ye

ars

of

age

Cessation efforts by Cessation efforts by tobacco users to quit tobacco users to quit

using tobaccousing tobacco

Part 2

Percent of current smokers and smokeless Percent of current smokers and smokeless tobacco users who plan to or are thinking tobacco users who plan to or are thinking

about quittingabout quitting

0.0 0 0 0.0 0 0

0.00.10.20.30.40.50.60.70.80.91.0

Current smokers Current smokeless tobacco users

Overall

Male

Female

Per

cen

t of

adu

lts >

15

year

s o

f ag

eP

erce

nt

of a

dults

> 1

5 ye

ars

of

age

In the past 12 months, percent of smokers In the past 12 months, percent of smokers and smokeless tobacco users who attempted and smokeless tobacco users who attempted

to quitto quit

0.0 0 0 0.0 0 0

0.0

0.2

0.4

0.6

0.8

1.0

Smokers Smokeless tobacco users

Overall

Male

FemalePer

cen

t of

adu

lts >

15

year

s o

f ag

eP

erce

nt

of a

dults

> 1

5 ye

ars

of

age

In the past 12 months, percent ofIn the past 12 months, percent ofsmokers and smokeless tobacco users who smokers and smokeless tobacco users who

were advised to quit by a health care provider were advised to quit by a health care provider

0.0 0 0 0.0 0 0

0.0

0.1

0.2

0.3

0.4

0.5

0.6

0.7

0.8

0.9

1.0

Smokers Smokeless tobacco users

Overall

Male

Female

Per

cen

t of

adu

lts >

15

year

s o

f ag

eP

erce

nt

of a

dults

> 1

5 ye

ars

of

age

Second-hand smokeSecond-hand smoke

Part 3

“In the past 30 days, adults exposed to tobacco smoke in…”

0.0

0.0

0.0

0.0

0.0

0.0 0.2 0.4 0.6 0.8 1.0

Public transportation

Restaurants

Healthcare facilities

Government buildings

the Workplace

Percent of adults > 15 years of agePercent of adults > 15 years of age

EconomicsEconomics

Part 4

““Affordability” of Affordability” of manufacturedmanufactured cigarettes cigarettes

• [xx] insert currency/pack• [xx] insert currency/pack

• [xx] insert currency/month• [xx] insert currency/month

• [xx] %• [xx] %

The five most popular brands last The five most popular brands last purchased by current smokers* purchased by current smokers*

Brand 1 Name[xx] %

Brand 1 Name[xx] %Brand 2 Name

[xx] %Brand 2 Name

[xx] %

Brand 3 Name[xx] %

Brand 3 Name[xx] %

Brand 4 Name[xx] %

Brand 4 Name[xx] %

Brand 5 Name[xx] %

Brand 5 Name[xx] %

*Percent of adults > 15 years of age(includes top 5 brands of manufactured cigarettes)

*Percent of adults > 15 years of age(includes top 5 brands of manufactured cigarettes)

Place of last purchase of cigarettes Place of last purchase of cigarettes among manufactured cigarette smokersamong manufactured cigarette smokers

Vending machine xx %

Street vendor xx %

Duty-free shop xx %

Convenient shop xx %

Grocery xx %

Other xx %From another person xx %

Internet xx %

Outside the country xx %

Kiosks xx %

MediaMedia““noticed tobacco industry noticed tobacco industry

advertising and anti-cigarette advertising and anti-cigarette messages on manufactured cigarettes messages on manufactured cigarettes

in the last 30 daysin the last 30 days” ”

Part 5

Tobacco Industry Advertising Tobacco Industry Advertising “during the past 30 days, adults noticed cigarette

marketing” at:

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0

0.0 0.2 0.4 0.6 0.8 1.0

Cigarette promotions(samples, gifts, etc)

Sports sponsorship

Somewhere else

Public walls

Public transportation

Internet

Cinemas

Newspapers/ magazines

Posters

Billboards

Radio

Television

Stores

Anti-cigarette messages Anti-cigarette messages “during the last 30 days, adults noticed anti-

cigarette smoking information” at:

Overall percentage of adults (> 15 years of age) who noticed anti-cigarette information

0.0

0.0

0.0

0.0

0.0

0.0 0.2 0.4 0.6 0.8 1.0

Somewhere else

Billboards

Radio

Television

Newspapers/ magazines

Effect of cigarette pack warning labels Effect of cigarette pack warning labels on..on..

Current smokersCurrent smokers

[xx] %Noticed warning

label

[xx] %Noticed warning

label

[xx] %Thought about

quitting because of warning label

[xx] %Thought about

quitting because of warning label

Knowledge, attitudes Knowledge, attitudes & perceptions& perceptions

Part 6

Percent of adults who believe that Percent of adults who believe that cigarette cigarette smokingsmoking causes serious illness causes serious illness

0

0

0

0

0.0 20.0 40.0 60.0 80.0 100.0

Lung cancer

Heart Attacks

Stroke

Serious illnesses

Percent of adults > 15 years of agePercent of adults > 15 years of age

Adults who believe Adults who believe smokeless tobacco use smokeless tobacco use causes serious illnesscauses serious illness

0.0 0.0 0.0

0

0.2

0.4

0.6

0.8

1

Overall Current smokeless users Non-users

Per

cen

t of

adu

lts >

15

year

s o

f ag

eP

erce

nt

of a

dults

> 1

5 ye

ars

of

age

Percent of adults who believe that Percent of adults who believe that secondhand smoke secondhand smoke causes serious illness in causes serious illness in

non-smokersnon-smokers

0 0 0

00.10.20.30.40.50.60.70.80.9

1

Overall Current smokers Non-smokers

Per

cen

t of

adu

lts >

15

year

s o

f ag

eP

erce

nt

of a

dults

> 1

5 ye

ars

of

age

Pictorial Pictorial health health

warningswarnings

Part 7

Insert warning label pictures here

Insert warning label pictures here

Note: insert findings about your pictorial warning labels here in applicable

Policy ImplicationsPolicy Implications

Note: Insert policy goals and implications from the GATS data here

Thank YouThank You