E Business Presentation

What is Google Wallet ?

Google Wallet is a mobile payment system

developed by Google that allows its users to store

debit cards, credit cards, loyalty cards, and gift

cards among other things, as well as redeeming

sales promotions on their mobile phone. Google

Wallet can use near field communication (NFC) to

"make secure payments fast and convenient by

simply tapping the phone on any PayPass-enabled

terminal at checkout

Release Date and Associated Partners

Google demonstrated the app at a press conference on May 26,

2011. The app was released in the United States only on

September 19, 2011

On August 1, 2012, Google Wallet expanded support to all major

credit and debit cards including Visa, MasterCard, American

Express, and Discover.

Merchants who accept Google Wallet include: American Eagle

Outfitters, Bloomingdales, Foot Locker, Jamba Juice, Macy's,

RadioShack, Subway, The Container Store, Toys "R" Us, and

Walgreens.

Platforms used by Google Wallet

Usage and Growth

The service works with the 300,000 plus MasterCard

PayPass merchant locations with Visa licensing their Visa

payWave system to Google for use in Wallet as of

September 20, 2011

On May 15, 2013, Google announced the integration of

Google Wallet and Gmail, allowing users to send money

through Gmail attachments. Like the main service, Google

Wallet's Gmail integration is also currently only available

in the US, to those 18 or older

Business Model

Google doesn't currently charge users or merchants for access to Wallet,

and plans to make money by offering sponsored ads to their users. The

new app Google Shoppe will push two types of offers to a user's phone:

Today's offers, which allows the user to see a single offer redeemable

for discounted goods or services in their area.

Nearby offers, which allows the user to see a list of offers in the 'Eat'

and 'Play' categories that nearby businesses have submitted through

Google Places.

The Google Wallet was designed as an open platform. Payment networks,

carriers, and banks have been invited to join and participate in the

system.

How does Google Wallet work ?

The Google Wallet Card is funded by your Wallet Balance.

Money is added to your Wallet Balance either by someone

sending you money via Wallet or Gmail or by adding it

yourself from a linked bank account or from a credit or

debit card. You can deposit money through a recurring

bank transfer.

Services offered by Google Wallet is only available in

United States

Security and Privacy While a stolen debit card can be used in some circumstance without a

personal identification number (PIN) or signature, the Google Wallet has

security including

The Android Operating System, within the core libraries require the

screen of the device must be on to enable NFC chipset access

Sensitive financial credential data is stored in the NFC chipset's

protected memory known as the Secure Element.

Google Wallet requires the input of the correct PIN to open the

application.

Privacy concerns include the storing of data regarding payment

information, transaction details, payment attempts and other

information stored by Google indefinitely. The Privacy Policy for Google

Wallet indicates that much of the data is stored but may not be shared

outside Google except under certain circumstances..

Transfer of Money and Funds

You can send money to anyone in the U.S. with an email

address using the Google Wallet app. You can also send

money in Gmail by hovering over the attachment

paperclip icon and clicking the $ icon to attach money to

a Gmail message on your desktop. Payments can be

funded from your Google Wallet Balance, bank account,

debit cards and/or credit cards. The email recipient does

not need to have a Gmail address, but must sign in or sign

up for Google Wallet and verify their identity to accept

the money.

Fees and Cost structure

There are no fees for you to set up Google Wallet and use

it in stores and online. You can even send money for free

from your bank account or Wallet Balance. If you’d like to

send money or add to your Wallet Balance using a credit

or debit card, there is a small per-transaction fee of 2.9%.

Receiving money is always free.

There are also no fees to order and activate the Google

Wallet Card, and no annual or monthly fees. Some ATM

providers may charge you a fee for cash withdrawals.

Competitors and Market Share

Following are the competitors :-

1.Apple Pay

2. PayPal

While Google and Apple both suffer, to some extent, from device

fragmentation, Google’s problem is exacerbated by the fact that they do

not control the entire supply chain in the way Apple does. Apple builds

its devices, OS, tools, environments and manages the app stores,

whereas

Google relies on partners and OEMs much more extensively to deliver

their latest and greatest product offerings.

Because many of these OEMs are looking at cheaper down markets,

adoption rates for the higher-end Android versions compatible with

Google Wallet are low, dipping into the 25% range.

Device Availability HTC One SV (running Android 4.1 or newer) on Boost Mobile

HTC One on Sprint

HTC One (M8)

iPhone

Motorola Droid RAZR MAXX HD on Google Play

Motorola Moto X

Samsung Galaxy S5

Samsung Galaxy Note II on AT&T, Sprint, US Cellular and Verizon

Samsung Galaxy S4 on Sprint, US Cellular, and Google Play

Samsung Nexus S 4G on Sprint

Asus Nexus 7 (2012 and 2013[Note 1] variations

Samsung Nexus 10

Tie ups and Offers Google Wallet allows you to store your gift cards and easily redeem

them in stores at checkout. You can also instantly view your gift card

balance.

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Thank You

Made by

Raghav Sharma

SY BBA

Section A