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GRASSROOTS GOVERNMENT RELATIONS
Be the difference Talk the differenceMake a difference
Co-operating to Build a Better West ConferenceSaskatoon, Saskatchewan2 November 2012
Credit Union Central of Canada
359 credit unions and caisses populaires
Provincial / Regional
National
Local
Explaining Ottawa
Responsibilities
Opportunities
Challenges
Explaining credit unions
Education
Getting heard in Ottawa
1. Hired lobbyists2. In-house lobbyists3. Grassroots advocacy
Federal government relations in 2010
StrengthsLocal, expertise,
difference
WeaknessesMisunderstood, perceived
as not relevant, small reach
OpportunitiesFCU, need for FI diversity,
“Bank Transfer day”.
ThreatsFCC & other Crowns, regulatory burden, response to crisis.
Why grassroots?
Uses our strengths to build relationships with legislators.
Using our strengths
Local
Expertise
Difference
Using our strengths
Local• A branch in
almost every riding
• Responsive to constituents
Expertise
• Understand local economy
• Authority
Difference
• Memorable stories
• Connect
What is the CU Nation?
A coordinated grassroots advocacy network for the credit union system.
Who is the CU Nation?
Regular people with regular jobs at credit unions right across Canada who just happen to be passionate about the difference their credit union makes.
Who is the CU Nation?
SaskCentral26%
Atlantic Central
24%
Manitoba Central14%
Central 1 (BC)9%
Alberta Central9%
Central 1 (ON)8%
Other9%
l'Alliance2%
Advocates (as of November 1)
Making a difference
In-riding advocacy• “Hike the Hill at Home”; BBQs;
etc.
“Hike the Hill” in Ottawa
Arm-chair advocacy• Messages by email or Twitter
Supporting the Nation
Information• “The Advocate” e-newsletter
Training• Webinars, conferences
Advocacy• Action Alerts, briefing notes,
messaging and info about your MPs.
Why now?
You don’t wait until you are thirsty to dig a well.
GRASSROOTS GOVERNMENT RELATIONS
Co-operating to Build a Better West ConferenceSaskatoon, Saskatchewan2 November 2012
Kevin DorseManager, [email protected]
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