Have  you  ever  wondered  what  is  really  used  to  make  the  grocery  store  produce  so  perfect  in  color,  shape,  and  size?  With  all  the  talk  about  pesticides  and  other  chemicals,  you  just  want  some  fresh  fruits  and  veggies  to  put  

Market  is  the  place  to  go  to  find  locally  grown  produce,  plants,  many  other  unique  findings,  and  sometimes  with  even  lower  prices!    The  

fresh,  seasonal,  locally  grown  fruits,  vegetables,  and  even  specialty  grilled  cheese  sandwiches.  The  market  also  offers  other  vendor  items  such  as,  flowers,  honey,  baked  goods,  handmade  crafts,  dairy  products,  and  more.  This  market  invites  farmers  who  live  within  100  miles  of  Gainesville  to  sell  fruits  and  vegetables  on  Fridays  and  Sundays.  Green  Market  also  will  also  open  a  café  this  coming  fall.  The  environment  is  friendly  and  with  its  outdoors  location,  everyone  can  feel  welcomed!  

Green with Envy! EDITORS

Daphney Degand

Natasha Dowell

Marsha Emmanuel

Alisha Jackson

Jordan Parker

Ashley Postell

Organic Living J U N E 2 0 1 0 V O L U M E 1 , I S S U E 1

Two  Peas  in  a  Pod:  More  inside!  PG  3  

Highlights Inside

Big Cheese on Market Street Recipe of the Month ...and More!

P A G E 2

   

to  support  the  local  farmers,  get  quality  produce,  and  price.  The  average  amount  spent  is  about  $25.  

produce  that  was  just  picked  from  the  field  24  hours  before  you  will  never  want  to  get  your  produce  from  the  supermarkets  again.  After  looking  into  the  research  you  can  see  why  some  wait  all  winter  

 

Gimmie  More!  However,  frequent  shoppers  are  looking  for  more  these  days.  According  to  a  sur-­‐

Gainesville,  people  would  like  to  see  a  wider  variety  of  fruits  and  vegetables.  The  aforemen-­‐

tioned  survey  was  conducted  at  a  rather  small  5-­‐8  vendor  market,  which  could  have  led  most  shop-­‐pers  to  choose  this  selection  out  of  the  five  choices  that  were  given.  They  are  looking  for  fresh,  locally  grown  fruits  and  vegetables  that  they  are  unable  to  find  in  common  grocery  stores.         The  Benefits?  Following  a  wider  variety  of  produce,  an  equal  number  of  shoppers  that  day  

markets.  More  and  more  people  are  beginning  to  realize  the  harmful  ingredients  added  to  food,  caus-­‐ing  them  to  look  for  organic  food  alternatives.  Lastly,  one  shopper  reported  that  they  would  like  to  

trip  to  your  local  supermarket  where  you  might  see  the  same  food  choices  from  visit  to  visit.  If  there  is  a  problem  with  the  variety  of  food  for  sale,  a  good  suggestion  might  be  to  travel  to  a  larger  town  or  city  close  by  to  check  out  what  they  have  to  offer.  However,  it  is  highly  important  that  we  continue  to  support  our  local  food  growers  in  our  hometowns  and  surrounding  areas!                

O R G A N I C L I V I N G

Figure  1.1      As  this  chart  shows,  more  and  more  con-­‐sumers  care  about  what  they  are  eating.    Shoppers  want  to  know  that  their  food  comes  from  a  safe  place  and  is  at  the  utmost  quality.    A  close  second  reason  was  to  support  local  farmers.    Few  consumers  shopped  local  for  the  wide  selection  of  produce  be-­‐cause  few  found  that  there  was  in  fact  a  wide  selec-­‐

Figure  1.2      kinds  of  shoppers  looking  for  all  items.    The  items  with  the  biggest  appeal  are  baked  goods  and  other  items.  Other  items  include  fruit,  honey,  chicken,  and  relish.  The  compe-­‐tition  lies  with  plants  and  arts  and  crafts.  Organic  dairy,  including  eggs  and  cheese,  along  with  organic  pet  foods  seem  to  be  the  least  attractive  options  to  buyers.  

Vendor Spotlight: Big Cheese on Market Street P A G E 3 V O L U M E 1 , I S S U E 1

 Florida,  the  first  thing  you  are  bound  to  notice  is  the  effervescent  Grilled  Cheese  Wagon.    The  sandwich  company  puts  a  new  spin  on  mobile  food  service.    Owner  and  operator  Jason  Howey  says  his  Wagon  serves  up  only  the  best  in  grilled  cheese  and  peanut  butter  and  jelly  sandwiches.    When  we  asked  Howey  why  sandwiches,  he  

    The  Wagon  also  has  options  for  those  who  steer  clear  of  dairy,  with  veggie  sandwiches  and  a  bright  array  of  locally  made  juices  and  teas.  While  not  every  item  served  is  classified  as  organic,  Howey  does  try  to  pack  his  trailer  with  ingredients  from  local  farm-­‐ers.  Most  of  the  ingredients  come  from  Wards  local  market,  or  some  of  the  farmers  Howey  meets  on  the  road.  The  Wagon  makes  its  most  

round  Gainesville.    We  love  the  Grilled  Cheese  Wagon  for  its  fresh  idea  of  what  mobile  food  trailers  should  serve  and    

Melissa  and  her  daughter  are  first  time  Market  vendors.  They  sell  basil  tomato  

plans  are  homegrown  from  organic  seed  cuttings  (Seeds  of  Change).  Her  fertilizer  of  choice  for  her  plants  is  black  worm  casting  fertilizer  that  she  harvests  herself  from  home  made  worm  composts.    

  Nick  Gentry  sells  honey  at  the  Green  Market.  First  Nick  says  he  takes  his  bees,  about  25-­‐30  hive,  out  to  an  orange  blossom  grove  for  pollination.  The  pollination  of  the  blossoms  is  about  a  3  week  process.  The  honey  comes  

Extraction  process  is  to  break  or  remove  all  of  the  caps,  this  may  be  accomplished  uncapping  knife  to  collect  the  wax.    The  removed  bits  of  wax,  called  uncappings,  are  rich  in  honey  which  can  be  slowly  drained  off  with  the  help  of  some  heating.  In  his  most  recent  honey  extraction  at  a  grove  near  Palatka,  Nick  and  his  bees  brought  in  over  900  lbs  honey.  Nick  has  been  working  with  honey  and  honey  bees  for  6  years  now  and  really  enjoy  his  hobby.  He  just  recently  started  selling  his  honey  at  the  market  here  in  Gainesville.  

Two Peas in a Pod!

Letter from an Editor

Ingredients:  1  cup  whole  wheat  pastry  flour  1  teaspoon  baking  powder  ½  cup  carob  powder  ½  cup  soy  milk  ½  cup  maple  syrup  ½  cup  safflower  oil  1  teaspoon  vanilla  1  pinch  sea  salt  

1.  Preheat  oven  to  350  degrees.  Combine  carob  powder,  syrup,  oil,  soy  milk,  and  vanilla  in  medium  size  bowl  mix  well  with  a  whisk  or  large  spoon.  

2.  Mix  pastry  flour,  baking  powder  and  sea  salt  together  in  a  bowl.  Pour  carob  mixture  into  flour  and  mix  well.  

3.    Lightly  oil  baking  pan  or  glass  baking  dish  and  powder  lightly  with  flour.  Pour  brownie  mixture  into  baking  dish,  smooth  top,  place  in  oven  and  bake  for  30  minutes.  

small.  I  was  expecting  to  see  multiple  tents  lined  up  in  rows  with  dozens  of  customers  swimming  from  aisle  to  aisle.  However,  this  market  consisted  of  about  5  vendors  with  customers  trickling  through  in  small  numbers  with  the  highest  number  being  about  15  at  a  time.  As  far  as  the  customers,  most  of  them  were  approachable  and  acquiesced  to  completing  the  surveys.  There  were  only  a  few  that  casu-­‐ally  dismissed  us  and  did  not  want  to  take  part  at  all.  The  most  memorable  aspect  for  me  was  the  ven-­‐dors.  From  talking  with  some  of  them,  they  all  seemed  very  wholesome  and  passionate  about  what-­‐ever  their  specialty  was.  My  group  partners  and  I  enjoyed  talking  with  the  only  vendor  who  was  selling  a  variety  of  plants  and  blueberries.  Not  only  was  he  trying  to  make  a  sale  that  day,  he  was  also  demon-­‐strating  another  craft  which  was  playing  an  Indian  guitar,  known  as  a  Sitar.  We  talked  to  him  for  a  few  minutes  while  he  explained  the  history  of  the  instrument  and  how  he  began  playing  himself.  During  my  visit  I  also  noticed  that  most  of  the  goods  there  were  being  sold  at  very  reasonable  prices,  almost  lower  than  those  at  local  grocery  stores  in  Gainesville.  After  this  experience,  I  can  say  that  I  will  be  more  likely  

respect  that  the  vendors  are  out  there  growing  and  selling  their  very  own  goods.  

Recipe of the Month: Organic  Brownies  

By Jordan Parker

Ingredients:  1  cup  whole  wheat  pastry  flour  1  teaspoon  baking  powder  ½  cup  carob  powder  ½  cup  soy  milk  ½  cup  maple  syrup  ½  cup  safflower  oil  1  teaspoon  vanilla  1  pinch  sea  salt  

1.  Preheat  oven  to  350  degrees.  Combine  carob  powder,  syrup,  oil,  soy  milk,  and  vanilla  in  medium  size  bowl  mix  well  with  a  whisk  or  large  spoon.  

2.  Mix  pastry  flour,  baking  powder  and  sea  salt  together  in  a  bowl.  Pour  carob  mixture  into  flour  and  mix  well.  

3.    Lightly  oil  baking  pan  or  glass  baking  dish  and  powder  lightly  with  flour.  Pour  brownie  mixture  into  baking  dish,  smooth  top,  place  in  oven  and  bake  for  30  minutes.  

Recipe of the Month: Organic  Brownies  

Letter from an Editor

small.  I  was  expecting  to  see  multiple  tents  lined  up  in  rows  with  dozens  of  customers  swimming  from  aisle  to  aisle.  However,  this  market  consisted  of  about  5  vendors  with  customers  trickling  through  in  small  numbers  with  the  highest  number  being  about  15  at  a  time.  As  far  as  the  customers,  most  of  them  were  approachable  and  acquiesced  to  completing  the  surveys.  There  were  only  a  few  that  casu-­‐ally  dismissed  us  and  did  not  want  to  take  part  at  all.  The  most  memorable  aspect  for  me  was  the  ven-­‐dors.  From  talking  with  some  of  them,  they  all  seemed  very  wholesome  and  passionate  about  what-­‐ever  their  specialty  was.  My  group  partners  and  I  enjoyed  talking  with  the  only  vendor  who  was  selling  a  variety  of  plants  and  blueberries.  Not  only  was  he  trying  to  make  a  sale  that  day,  he  was  also  demon-­‐strating  another  craft  which  was  playing  an  Indian  guitar,  known  as  a  Sitar.  We  talked  to  him  for  a  few  minutes  while  he  explained  the  history  of  the  instrument  and  how  he  began  playing  himself.  During  my  visit  I  also  noticed  that  most  of  the  goods  there  were  being  sold  at  very  reasonable  prices,  almost  lower  than  those  at  local  grocery  stores  in  Gainesville.  After  this  experience,  I  can  say  that  I  will  be  more  likely  

respect  that  the  vendors  are  out  there  growing  and  selling  their  very  own  goods.  

By Jordan Parker

Green  Market  5402  NW  8th  Ave  Fridays  3pm-­7pm  

Letter from an Editor

ticular  was  very  small.  I  was  expecting  to  see  multiple  tents  lined  up  in  rows  with  doz-­‐ens  of  customers  swimming  from  aisle  to  aisle.  However,  this  market  consisted  of  about  5  vendors  with  customers  trickling  through  in  small  numbers  with  the  highest  number  being  about  15  at  a  time.  As  far  as  the  customers,  most  of  them  were  ap-­‐proachable  and  acquiesced  to  completing  the  surveys.  There  were  only  a  few  that  casually  dismissed  us  and  did  not  want  to  take  part  at  all.       The  most  memorable  aspect  for  me  was  the  vendors.  From  talking  with  some  of  them,  they  all  seemed  very  wholesome  and  passionate  about  whatever  their  spe-­‐cialty  was.  My  group  partners  and  I  enjoyed  talking  with  the  only  vendor  who  was  sell-­‐ing  a  variety  of  plants  and  blueberries.  Not  only  was  he  trying  to  make  a  sale  that  day,  he  was  also  demonstrating  another  craft  which  was  playing  an  Indian  guitar,  known  as  a  Sitar.  We  talked  to  him  for  a  few  minutes  while  he  explained  the  history  of  the  instrument  and  how  he  began  playing  himself.  During  my  visit  I  also  noticed  that  most  of  the  goods  there  were  being  sold  at  very  rea-­‐sonable  prices,  almost  lower  than  those  at  local  grocery  stores  in  Gainesville.  After  this  experience,  I  

then  to  shop  for  a  few  items.  I  can  respect  that  the  vendors  are  out  there  growing  and  selling  their  very  own  goods.  

By Jordan Parker