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GREENING YOUR BUSINESS
#SpotlightLearning.climate-kic.org
Embedding sustainability into business model innovation
Bologna, Italy l 18 – 20 October 2017
Information Pack
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About the workshopAn intensive two-and-a-half day course, which focuses on green business models, their design and implementation. Participants will be familiaried with the opportunities for sustainability-oriented business models, how they differ from traditional “business-as-usual” models, and how they can effectively be realized in order to create shared value.
BackgroundThe course aims to disentangle the links between sustainability, business value creation, and innovation and, at the same time, overcome several shortcomings of current economic systems, such as the depletion of natural resources and social externalities. Participants will learn the opportunities afforded by sustainability-oriented business models with regard to gaining a competitive edge. The course will cover key approaches and frameworks for designing new business models or reconfiguring existing ones. Insights will be offered on how to implement sustainability-oriented business models and translate them into tangible outcomes. Also covered will be how to create a monitoring framework to assess progress related to the implementation of the new or reconfigured business model.
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What we offer: Participants will be familiarized with the methods and tools that can be used within their own organizations, or supporting other partners or organizations, in the development of climate-friendly innovation projects and new business ideas. Furthermore, the course gives guidance on how to design or re-design the business approach of organizations.
After the course, participants will:
• Understand what sustainability-oriented business models are and why they are important;
• Be able to apply key approaches and frameworks to designing new business models or reconfigure existing ones;
• Be ready to implement sustainability-oriented business models and translate them into tangible and economically viable outcomes;
• Be in a position to create a monitoring framework to assess progress related to the implementation of the new or reconfigured business model.
Who can take part? The course is geared towards individuals and groups in the following areas:
• Innovators and entrepreneurs working in companies / startups on climate-friendly innovations
• Project developers
• Decision-makers in companies looking to re-align their business model
• Researchers seeking to promote their climate-friendly ideas.
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18 OctoberDay 1 – Module 1
2 p.m. - 6 p.m. • Transition thinking by Anna Wieczorek
• Working on participants’ cases (individual mentoring)
19 OctoberDay 2 – Module 2
9 a.m. - 1 p.m. • Business models and business modelling;
• How to translate sustainability into a business model (BM);
2 p.m. - 6 p.m. • BM design and BM reconfiguration;
• A mature model for sustainability-oriented innovation
20 OctoberDay 3 – Module 3
9 a.m. - 6 p.m. • BM implementation
• Tools and techniques helping participants design a new or reconfigure an existing business model to create one focusing on sustainability-oriented ones
• Stakeholder mapping
• Performance measurement and management systems
• Integrated reporting and disclosure.
AgendaBologna Business School – Villa Guastavillani, via degli Scalini 18, Bologna, Italy18-20 October 2017
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Anna Wieczorek
Anna Wieczorek, Ph.D is Assistant Professor at the School of Innovation Sciences, TU Eindhoven. Her expertise is in the area of the transformation of systems covering basic human neeeds, such as energy or mobility. Anna has been active in the field of system change for sustainability from 1999. Until 2011, she coordinated an international program on Industrial Transformation of the IHDP (International Human Dimensions Program). In her capacity as an executive officer of that initiative, she contributed to the translation of novel, albeit very western insights about systemic change to other socio-economic and geographical conditions.
Matteo Mura
Matteo Mura, Ph.D is Assistant Professor of Business Engineering at the Department of Business Science at the University of Bologna. He is a Visiting Professor at the Cranfield School of Management. He researches and acts as a consultant in the fields of performance management and strategy implementation, knowledge sharing, sustainability, analysis and corporate stakeholder management. He is currently active in an international project aiming to understand how organizations can manage control systems for generating both efficiency and innovation. He teaches Economics and Business Organization at the School of Engineering at the University of Bologna and holds courses in Operations Management and Business Analytics at the Cranfield School of Management and the Warwick Business School.
Coaches and experts
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Partner organizationsClimate-KIC is Europe’s largest public-private innovation partnership, working together to address the challenge of climate change. It drives innovation in climate change through creative partnerships large and small, local and global, between the private, public and academic sectors. All Climate-KIC partners bring their industry experience to the community and are connected through the centres across Europe.
BBS is the Business School of the University of Bologna, the first university in the western world. Founded in 2000, without an endowment, it ranks among the leading management schools in Europe and is one of the most innovative and reputable institutions in Italy.
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Course Location and Logistics18 -20 October 2017Villa Guastavillani, Via degli Scalini, 18 – 40136 Bologna (BO) ItalyTel +39 0512090111 – Fax +39 0512090112
City DescriptionBologna is the capital of the Emilia-Romagna region. Situated in the Pedemontana Apennine zone, where the valley of the Po opens out to the Emilia plain, Bologna is a crossroads between major national transportation axes.
Surrounded by hills, Bologna’s city center is still much as it was during the Renaissance with handsome red-colored buildings, medieval palaces, porticoed streets with covered arcades boasting marble paving, and the enchanting leaning towers of Asinelli and Garisenda.
The University of Bologna, the oldest in Europe, was founded in 1088 as a law school by a group of scholars trying to settle the disputes between the Holy Roman Empire and the Papacy. Today, it is an international center for academic conferences and publishing.
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Practical information
Directions to the Venue
By busBus 59 runs a direct route to Villa Guastavillani from the city centre (Piazza Cavour).Complete timetable here: http://www.tper.it/content/linea-59-pza-cavour-villa-guastavillani
By carFrom Porta Castiglione take the Via Castiglione southbound and uphill.At the first bend to the right, leave the main road, continue straight ahead and uphill (the road name is still Via Castiglione). After approx. 200 meters take a left onto Via degli Scalini and proceed for 1.5 km to number 18. The Villa is easily identified by its boundary wall and two large fir trees at the side of the main entrance gate.
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Accommodation
Hotel Metropolitan Via dell’Orso 6, 40121, [email protected]+39 051 229393
Hotel Orologio Via IV Novembre 10, 40126 Bologna [email protected]+39 051 7457411
Hotel I Portici Via Indipendenza 69, 40100 [email protected]+39 051 42185
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Fees and registrationCourse fee: EUR 800.
Please note: A 50% discount on the regular fee is available for Climate-KIC partners, public institutions, Climate-KIC alumni and NGOs.
Grant applications are possible for citizens of the following countries: Cyprus, Bulgaria, Estonia, Latvia, Lithuania, Malta, Portugal, Romania, Serbia and Slovenia.
Participation can be cancelled free of charge until four weeks before the course. Fees already paid will be reimbursed. 50 % of course fees are payable in case of cancellation between four weeks and one week before the course. Fees already paid will be reimbursed accordingly. Full fees apply for cancellation less than one week before the course.
Please note that slots are limited and applications will be assessed on a first come first served basis. The dealine for applications is 9 October 2017.
For further information and online application: click here
For further enquiries, please contact Paola Valandro: [email protected]
