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Gumiyo nada-2010-paglia

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Twitter, Facebook and MobileShuki Lehavi,


Lets start with mobileDo you own a mobile phone?2

You are not alone.


Twitter and Facebook Twitter Facebook3


Mix and matchMobile + Twitter

Why42% of Twitters interface is via mobileAdding a link to your page ensures a round trip from consumers back to your mobile pageOnly 30 m users, what about those without a twitter account 4


Facebook StatsStatisticsMore than 400 million active users50% of our active users log on to Facebook in any given dayMore than 35 million users update their status each dayMore than 3 billion photos uploaded to the site each monthMore than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week More than 3 million active Pages on FacebookMore than 1.5 million local businesses have active Pages on FacebookMore than 20 million people become fans of Pages each dayPages have created more than 5.3 billion fans

MobileThere are more than 100 million active users currently accessing Facebook through their mobile devices. People that use Facebook on their mobile devices are twice more active on Facebook than non-mobile users. There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products



Facebook (and web2mobile)6


Putting it all togetherMust-haveMobile (web, SMS, web2mobile/ redirect)TwitterFacebookNice-to-haveApp (iPhone/ Android)Outgoing campaignPlease dontSPAMHurt your brand



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