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2Haavi2/2013

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Content :Editorial

President’scorner

TwonewSenatorsforJCIHavisAmanda

Siloa&Mook

Xeroxconductsbusinesswithrespectandintegrity

Amandachallengingherself

Doessocialresponsibilitymatter?

TheEasterProjectgavejoyattheChildren’sHospital

Iwanttohaveasummerjob!

Environmentalsustainability–Whatcanwedo?

Keystosuccessinaconstantlyandevenfasterchangingworkinglife

GUESTCOLUMNbyAtteKniivilä,MFabrik

Femaleleadersmakingtheirwaytothetop

HavisAmandaatTheVero2013–ThelargesteventoneconomyandtaxesinFinland

Newmembercandidates

Girls’nightout!

Interestedinouractivities?

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Are you ready to challenge yourself?

Thisyear’ssecondHaavicarriesthetheme“Challengeyourself–Takeresponsi-bility”.WecontinuetodiscussJCIHavisAmanda’sthemeoftheyear“Responsi-bilitymatters”andcourageeveryonetochallengethemselvesandcontributetothesociety’swellbeing.Whetherweactinbusinessenvironment,influenceinavoluntaryorganizationormakeindividualchoicesinourpersonallives,wearealwayspartofthesocietyandmakeanimpactinonewayortheother.

JCIisanexcellentenvironmentforthis.Theorganizationoffersnumerouspossibi-litiestochallengeyourselfinmanyways;yougettostepawayfromyourcomfortzone,learnnewskills,contributeinprojects,makeanimpactandtakeresponsi-bilityinsmallorlargetasksorpositions.Manyofusalsoseekthatfromthisorga-nization.However,it’simportanttorecognizethelimits,don’tchallengeyourselfinallareasoflifeatthesametime.Sometimesit’sgoodtouseyourexperienceandknowledgeforhelpingotherstoexcelthemselves.Itisalsorewardingtoseeotherschallengingthemselves,growandlearnnewthingsforexampleinapro-jectorintheboardandfinallyseethejoyofsucceeding.Iseethisasoneofthestrengthsofournetwork.

Inthisissueyoucanreaddifferentkindofstorieshowpeoplehavechallengedthemselvesandwhatisthemotivationforthat.JohannaLatvala,amemberofJCIHavisAmanda,tellsherstoryaboutbecominganentrepreneurandtakinghercompanyfromstart-upphasetogrowthphase.FurtheryoucanreadaboutaverynewcompanyinFinland,Siloa&Mook,whichisafashionhousewithbigplansinternationally.WealsotellhowJCIHavisAmandahasbeenactiveinthesocietybydoinglittlethingslikevisitingtheChildren’shospitalduringEastertimeanddiscussingwithyounggirlsaboutcareeroptionsandhowtogetasummerjob.

Ihopethatthisissuegivesyousomeinspirationtochallengeyourselfwhetheritrelatestobusinessandcareer,responsibilityordoinggoodinyourlocalenvi-ronment.Icouldbetthatwhateveritis,ifitmakesyouexcited,youwillsucceed.Onceyouseetheresults,thefeelingafterwardsmakesitworthofallthehoursspent.

SannaToppari

EditorinchiefandInformationofficer,JCIHavisAmanda

lio@havisamanda.com

Editorial

4Haavi2/2013

President’s Corner

I’m in JCI for two reasons; firstly it’s a childhood learnt habit and secondly the internationality of the organizati-on. I was never able to question the first one, the second one I doubted for a long time.

MyparentsweremembersinJCISuu-pohja,whichisasmallchapterinWes-ternFinland.Ihavesomevaguememo-riesfromchildhoodfromhotelsandJCIeventswhichmyfamilytookpartin.IthinktheseedofJCIwasplantedbackthen;JCIwasaneasyoptionformein2004whenIhadarrivedinHelsinkiandstartedtolookforanetworktojoin.JuniorChamberInternationalis–aswestateinthename–international.It’sthe“globalnetworkforyoungactivecitizens”.TheJCI’s“I”wasthemostimportantreasonwhyIwantedtojoinit.Ilongedforinternationalcontacts,whichmyjobwasnotabletogiveme.Wehaveover100countriesinthismarvelousnetwork.Whatanopportu-nity,Ithought!

UntillastyearJCIseemedtohavenothingtodowithglobalnetwork.InthebeginningofmymembershipIwasquitedisappointedtotheso-calledinternationalismwepracticedinFin-land.Ididn’tunderstandthepointofTwinning,couldn’tfittheEuropeanConferencesintomyholidayplansandall“international”thingsseemedtohappeninFinlandandhaveFinnsasparticipants.

Ihavechangedmymind.Youcaneasilygointernationalinthisorganization–withoutevenleavingyourcountry!Ho-wever,youwillneedtobethe“youngactivecitizen”.Noonewillpickyouupfromhome.In2012Iattendedabouteveryopportunityforinternationalencounters.AndIlovedit!Lastyear’stopeventsformeweretheEuropeanAcademytraininginGothenburg,Euro-peanConferenceinBraunschweigandtheWorldCongressinTaipei.Themostimportantoutcomeswerethecontactsfromdifferentcountries.

Howcanyougoglobalinyourowncountry,though?Tryworkingwithyourcountry’sinternationalteam,translatetointernationalquestsinconferences,

Writer:LottaSoini,Photo:AkiRask

ortrytoestablishnewTwinningrela-tions.Iwasalsoluckyandgotanassis-tingjobfortheNationalPresidentJamiHoltariattheECandWC.ForthefirsttimeIalsofoundoutthatyoucantakepartinconferencesinneighbouringcountries.Tryit,itopensdoors!Wearetalkingalotabouttheinter-nationalopportunitiesofJCI.InthefarnorthernFinland,it’ssometimesdifficulttorecognizetheopportunities.Thereislotsoftalkbutnotasmuchaction.LikeinallJCIdoings,actionisthekeytosuccess.

Let’sact!Youwilldowonders!Lottapres@havisamanda.comtel.+358505317810

Haavi2/20135

UUSI BC FIBRE FORCEUuden sukupolven tuotesarja palauttaahiustesi vahvuuden.

Saatavilla hyvin varustelluista parturi-kampaamoliikkeistä ympäri Suomen.

Together. A passion for hair

6Haavi2/2013

JCI Finland’s annual conference was held in the end of April in Mikkeli. It was going to be an exciting weekend for JCI Havis Amanda since for the fist time we were going to get two new senators at once. The preparations had to be kept in secret and before the conference there were lots of bustle, whispering and emails saying hush, hush going around.

However,beforeitswastimefortheSe-natorship,programmeincludedtrainings,officialmeetingsandofcoursemeetingoldandnewJC-friends.JCIMikkelihadarran-gedawidevarietyofinterestingtrainingoptionsincludingamongotherissuesoffi-cialJCItrainingsandcorporateresponsibili-tyworkshop.IfyourplanistoaimhigherinJCIorganization,thetrainingonFridaygaveagoodoverviewwhatkindofpositionsthereareinJCInationalandregionalle-vels,whocanapplyandhowtocampaign.Itseemsthatwearegoingtohavesomecompetitionforthepositionsthisyear!

Two new Senators for JCI Havis Amada Writer&photos:SannaToppari

Altogether15membersofJCIHavisAman-daattendedtheconferenceduringtheweekend.OnSaturdayourPresidentLottaSoiniandDeputyPresidentKatjaLipponenwereourofficialrepresentativesintheGeneralAssemblywhilerestofusatten-deddifferenttrainings,visitedthetradeshowandlistenedtothekeynotespeakerLisaSounio.ThreeofusheadedtotheJCIImpacttraining,whichwasheldforthefirsttimeinFinland.ThetrainerwasLouiseSwanson,JCIVicePresidentforEurope.Thetrainingwasveryinteractiveandraiseddiscussionamongtheparticipants.WelearnedtheprinciplesofJCIActiveCitizenandhowtostartthechangefromsmalleractionslocallyinourownsociety.

Astheeveninggalagotcloser,wehadtomakesurethateverythingwasreadyforthecelebration.Withlittleexcitement,thingswerefinallywheretheyweresup-posedtoandpeopleaswell.DuringtheeveninggalaweenjoyedTheOutstanding

YoungPersonandJCIFinlandawardsce-remony.TheOutstandingYoungPerson2013inFinlandareJohannaSistonen,PhdinPhilosophyandpharmacogeneticsrese-archer,Leo-PekkaTähti,successfulathleteandParalympian,Hans-PeterSiefen,ent-repreneur,CEO,NordicBusinessGroup.

Finallyaround11pmitwastimetoan-nouncenewJCIsenators.TwomembersofJCIHavisAmanda,lovelyladieswhohavedoneimpressivecareersinJCIorganizationrevceivedSenatorship:MiaLehti#72276andHeidiToivola#72277.

MiaLehti,whohasawonderful14-yearJCIcareerbehind,receivedSenatorshipandsenatornumber72276first.Mia’sJCIcareerhasstartedinJCIOuluin1999,fromwhereshemovedsouthandjoinedfirstJCICentralParkinHelsinkiandthenJCIHavisAmanda.Sheisoneofthefoundingmem-bersofJCIHavisAmanda.Miahasbeenaboardmemberinallthethreechaptersshe

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hasrepresentedandaswellshehasbeenthepresidentofJCIHavisAmandain2005.Mia’sJCIcareerhasbeencharacterisedbyinternationality.ShehasparticipatedinthreeworldcongressesandfiveEuropeanconferencesandinadditionsheheldthepositionofNationalOfficer,InternationalAffairsin2006.

HeidiToivola,whohasbeenpartofJCIfor10yearsnow,receivedtheSenatorshipholdingthenumber72277.HeidihasbeenthefirsttrialmemberofJCIHavisAmandain2003andhasbeenanactivemembereversince.Inourchapter,HeidihasheldseveralpositionsintheboardandwasthechapterPresidentin2011.Inaddition,Hei-dihasbeenactiveonregionallevelbeingamemberoftheelectionboard,MarketingManagerandProjectManagerforTheOut-standingYoungPerson.In2008,HeidiwastheNationalProjectLeaderforPääteema.YoucanalsospotherinJCIconferences;shehasparticipatedinthreeEuropeanconferencesandanumberofconferencesinFinland.

Afterwardsfollowedawonderfulcelebrati-on,reflectingbothnewSenatorsandtheirJCIcareers.Thankyouforallwhohelpedwiththearrangements!Theeveningwasfullofcongratulations,smilesandJCIfri-ends.

WHAT IS A SENATOR?A Senatorship is the highest international honour that can be given to a JCI member. JCI Havis Amanda has now five senators:Susanna Muurman-Ovaska #68778Salla Laiho #68990Suvi Nurme #70879Mia Lehti #72276Heidi Toivola #72277

8Haavi2/2013

Teksti:SannaToppari,kuva:iStockphoto

Siloa&Mook – a New Finnish Design House Even surprisingly Finland is often known for our design and fashion brands that have gained in-ternational media attention especially in recent years. You may have heard about brands like Ivana Helsinki and Marimekko or famous designers Alvar Aalto and Kaj Franck from the 1950s. Siloa&Mook is a brand new design house in Finland focusing on clothing and lifestyle products and aiming at international markets.

Siloa&Mook presented its debut col-lection for autumn and winter 2013-2014 in April. The audience got to see bits of the distinctive furniture collec-tion and the clothing line, which inclu-ded both women’s and men’s fashion and accessories.

Finnishdesignisoftencharacterizedasfunctional,clearandminimalistmadeofgenuinematerials.However,Finnish

fashionisn’tonlythatbutalsocolorfulandnuanced.Siloa&Mookreliesoncontrasts,classicallinesanddesign,whichisrevisedfromcollectiontocollectionwithunexpecteddetails.Inthedebutshowthiswasseenasstrongcutsandboldpatterns.

TheheaddesignerofthebrandisLauraJuslinwhosepraisedgraduatecollectionwasreleasedlastspring.To

itsdesigners,Siloa&Mookisallaboutopposites:hardandsoft,smoothandrough,lightanddark.Theybelievethatstrongcontrastscreatestrongdesignandnew,richerNordicdesignaesthe-tics.

Siloa&Mookisaimingatinternationalmarketsandtheyplantoreleasetwodemi-coutureandprêt-à-portercollec-tionsperyear.Fashionbusinessisn’tan

Writer:SannaToppari,photos:Siloa&Mook

Haavi2/20139

easymarkettocompeteandsuccesswillrequiremanyhoursofhardwork.However,theconceptofSiloa&Mookiscarefullythoughtandbuilt.Foundersarepassionateaboutitandtheyarenotafraidofthechallengesahead.

10Haavi2/2013

Xerox Corporation is an American multinational document management corporation that produces and sells a range of color and black-and-white printers, multifunction systems, photo copiers, digital production printing presses, and related consulting ser-vices and supplies. More than half of the annual revenue of $23 billion comes from various services.

Thecompanyiswellknownineverycorneroftheglobe,sinceXeroxemploysappro-ximately140,000peoplein160countries.Xeroxhasanobligationtobehaveres-ponsiblyasacorporatecitizeninboththesmallesttownsandthelargestcountries.Everyemployeeengagement,everypart-nerrelationshipandeverycustomertouchpointisanopportunitytodemonstrategreatrespectforhumanrights.

“AtXerox,muchoftheworkdonebyitsemployeesandforitscustomersisdriveninparttomaketheworldabetterplace.Throughoutyear2012Xeroxreceivedalonglistofaccoladesandawardshighligh-tingthecompany’ssuccess.Theserecogni-tions,includingrankingsintheFTSE4GoodIndexSeriesandFortunemagazine’s‘MostAdmired’list,speaktothecompany’scommitmentsintheareasofsustainability,innovation,diversity,andethics.These

Xerox conducts business with respect and integrity

principlesarefollowedbeXeroxstaffeve-rywhere,includingXeroxFinland”,saysMr.PeteBrusi,GeneralManageratXeroxFinland.

CodeofBusinessConductAlignsWithHumanRights

XeroxCorporationwasfoundedonthebasicprinciplethatthecompanyhasanobligationtorespecttherightsofstake-holdersandtobeaparticipatorymemberofthecommunitieswhereXeroxpeopleworkandliveandwheretheXeroxbrandisrepresentedandvisible.AsXeroxhasgrown,humanrightspracticesandpolicieshavebecomefundamentaltohowXeroxconductitsbusiness.

“Toensurerespectforhumanrightsthroughoutitssupplychain,Xeroxsubsc-ribestotheElectronicIndustryCitizenshipCoalition.EICCisastandards-basedappro-achformonitoringsuppliers’complianceacrossseveralareasofsocialresponsibility,includinglabor,health,safety,andenvi-ronmentalactivity.Inaddition,Xerox’sCodeofBusinessConductalignsdirectlywiththecompany’scorevaluesandstrongconsiderationforhumanrights.Xerox’spolicyletteronhumanrightsoutlinesthecompany’scommitmenttohumanrights

foritspeople,itscustomers,itssupplychainanditscommunities”,tellsMr.Brusi.

HighestEthicalStandards

Xeroxhasalong-standingcommitmenttoconductingbusinesswithintegrity.Infact,Xeroxwasnamedoneofthe”World’sMostEthicalCompanies”byEthisphereMagazi-neforthesixthconsecutiveyearin2012.XeroxestablisheditscorporateBusinessEthicsandComplianceprogramin2001.Thisprogramwasdesignedtofosterthehighestethicalstandardsamongemplo-yeesandthoseworkingonXerox’sbehalf.Italsoaimstoprevent,detectandaddresspotentialviolationsofXerox’sCodeofBu-sinessEthics,associatedcompanypoliciesandapplicablelawsandregulations.

TheXeroxEthicsandComplianceGo-vernanceBoard,acommitteeofseniorexecutivesfrombusinessunitsandcorpo-ratefunctions,integratesthecompany’sBusinessEthicsandComplianceprogramintoallworldwidebusinessoperations.AllmembersofTheEthicsGovernanceBoard,whichrepresentsbusinessandcorporateorganizationsinXeroxanditssubsidiaries,haveanumberofdutieswithintheirareaofresponsibility,e.g.establishingabusinessethicsandcompliancenetwork,

Writer&photos:Xerox

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implementingethicstrainingandeduca-tionprograms,ensuringconsistentenfor-cementofdisciplinepolicyandevaluatingethicsandbusinessconductissuesandtrendstoproactivelyaddresspotentialproblems.

CodesofBusinessConduct

ThebedrockofXerox’sethicsandcomp-lianceprogramistheCodeofBusinessConduct.ItembodiesandreinforcesXerox’scommitmenttointegrityandhelpsXeroxpeopleresolveethicsandcomp-lianceconcernsconsistentwithXerox’scorevaluesandlegalandpolicycontrols.TheCodeisalignedtoXerox’scoreva-luesandcoverspoliciesandguidanceonkeytopics,includingsalesandmarketingactivities,controllership,insidertrading,bribery,nondiscriminatoryemploymentpractices,privacyrights,humanrightsandenvironmentalstewardship.TheCodealsospecifiesemployees’obligationstoreportsuspectedethicalviolationsandreinforcesXerox’sstrong”noretaliationpolicy.

“InadditiontoglobalCodeofBusinessConductapplicabletoallemployees,Xe-roxhasasupplementalcodeofconductforfinanceemployeesandaspecificcodeofconductfortheBoardofDirectors.AsamemberoftheElectronicIndustryCiti-zenshipCoalition,XeroxusestheElectronicIndustryCodeofConduct(EICC)asXerox’ssuppliercodeofconduct”,addsMr.Brusi.

PreservingThePlanet

Xeroxisproudoftheprogressithasmadeandthereputationithasearned.Butthereisverymuchmorethatcanbedonebetter.Xeroxdoesnotshrinkfromthesechallen-ges;itwelcomesthem.EveryoneatXeroxisdeterminedtobuildnotjustabiggercompanybutabettercompanythatservesallitsstakeholdersinequalmeasure.

ThebottomlineforXeroxistotellitscus-tomers:youdowhatyou’rereallygoodat,andXeroxwilltakecareofthe“stuff”thatgoesonbehindthescenestomakeXerox’scustomers’enterprisesrunsmoothly.ThatphilosophyhasledXeroxtoanintriguingdiscovery–byfocusingonsimplicityyouarealsoimprovingsustainability.

“PreservingtheplanetisajobforeveryoneatXeroxtakesitsresponsibilityveryse-riously.Xeroxhasdevelopedareputationasacompanydeterminedtominimizeitsimpactontheenvironmentthroughmorecreativewaystoreuse,reduceandrecyclewhatitmakes”,concludesMr.Brusi.

We don’t just wish for a cleaner world. We make it a daily practice.

12Haavi2/2013

Amanda challenging herselfWriter:SannaToppariMany people dream about becoming an entrepreneur but not all of us have the courage to do that. Johanna Latvala, member of JCI Havis Amanda, challenged herself, left her work in an international company and became a full-time entrepreneur.

Johanna’scompanyComodoApart-mentsprovidesfullyfurnishedapart-mentsintheHelsinkiregionandinTampere.Customersofthecompanyvaryfromcompaniesandtheiremp-loyeestoindividualstravelling,visitingrelativesorescapingrenovation.AtthemomentJohannaleadsthecompanyinitsgrowthphaseandisexcitedtomakenewplansforthefuture.However,gettingthisfarhasrequiredthousandsofhoursofwork,manylessonslearnedbutmomentsofsuccess,aswell.

How did everything start?

Rightplaceattherighttimeandrealizingthepotential,saysJohanna.Thebusinessideastartedtodevelopin2007assherentedherownapart-menttoarelativewhoneededaplacetostayinanewcity.Johannatellsthat

whenthingsstartedtopileup.Shesaysthatshewasluckytohaveacoachwithwhomshecouldtalkandthecoachhelpedhertofindtherightsolutionstogoforward.

What does responsibility mean for your company?

Therearemanyaspectsofrespon-sibilitythatanentrepreneurfaces.ForComodoApartments,economicresponsibilitymeansforexamplebeingaFinnishcompanypayingtaxestoFin-landandnotacceptinggreyeconomy.Inhousingbusinessoneimportantaspectaretheapartmentownersfromwhomthecompanyrentsapartments,Johannasays.Shecontinuesthatitistheirresponsibilitytotakegoodcareoftheapartmentsandownershavetobeabletotrustthattheirinvestmentisingoodhands.OneexampleabouttheenvironmentalaspectinComodoAppartmentsisthatthey,amongotherthingsrecyclefurnitureandtaketo-welsandblanketstosheltersforstrayanimals.Notonlyaneconomicbutalsoasocialpointofviewisemployment.Thecompanyhasseveralpartnersandsubcontractorsandinadditiontoher-self,ComodoApartmentsnowemploystwofull-timeemployees.

The company has now reached the growth stage, so what comes next?

Johannaisseeminglyhappytellingthattheyhavereachedthegoalssetin2008andnowit’stimetorethinkthestrategyandsetnewgoals.Start-upphaseisoverandthetargetistogrowandstabilisethecompany.Nevert-heless,theyarenotplanningtogrowhugebutstayasasmallerplayerwhocanofferconformityandtailoredser-vices,Johannaadds.Awhileagoshestartedenterpriseleadershipstudies.Inadditiontothedegreeandconcretetoolstoapplyimmediatelyinherowncompany,studiesofferanewnetworkofpeopleinasamesituation.NetworkisalsothereasonJohannajoinedJCI.JohannamentionsthatJCIhasofferedavaluablenetworkthathassupportedhercareerasanentrepreneurespecial-lyinthebeginning.

And what keeps you challenging your-self as an entrepreneur?

Seeingtheresultsofonesownwork,bothingoodandbad,Johannasayslaughing.

she’sfromanentrepreneurfamilyandhadastrongwilltodosomethingofherown.AtthistimeJohannawasworkingasakeyaccountmanageratFinnairCargo.Alongsideherworkshestartedtoincreasetheamountofapartmentsaccordingtodemand.Inherdayjob,shetravelledquiteabitandspenttheflightswritingdownideasandlistingprosandconsintohernotebook.Finallyin2009proswon,sheresignedandstartedasafull-timeentrepreneur.

What kinds of challenges have you faced?

Havingbeenapart-timeentrepreneurforafewyearshadgivensomesta-bilitytothebusinessalreadybutthefirstyearwascharacterisedbystronguncertainty,saysJohanna.Anentrep-reneurisresponsiblemainlyforherselfandthere’snooneelsetoreportto.Soeverythingdependsonwhatyoudobyyourself.Therearehundredsoflittlethingstotakecareofandyoucannotknowthemallinadvance.Johannacontinuesthatoneofthehardestmomentswasinthesummerof2010

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We who are fortunate enough to live in northern Europe, in our wealthy and safe countries some-times forget how lucky we are. We live in a world where we´re mostly concerned with increasing our pro-fits and thus wealth.

…orisitreallyso?Luckilynot!IncreasinglyindividualsandcorporationsarebecomingawareoftheirresponsibilityfromtheMa-hatmaGandhi´sever-famousquote:“Youmustbethechangeyouwishtoseeintheworld”.

Onegreatexampleofthisisthe2012TOYP(TheOutstandingYoungPersonsoftheWorld)winnerinNorway,LarsJohansson-Kjellerød.Backin2009,whenhestartedhiscompanyUnicus,Johansson-KjellerødrecognizedthatpeoplewithAsperger’ssyndrome(amildformofautism)veryoftenwereleftoutsideofworkinglife.Yet,manyofthemactuallyhadtheskillsneededtodocomplexandaccuratetestingintheITindustry.Letmetakeastepbacktoexplainhowthisworks.

PeoplewithAsperger´ssyndromearecharacterizedbybeinghighlyintelligent,butwithdifficultiesinsocialinteracti-onandreadingsocialcodes.InNorwaymostpeoplewiththisdiagnosisarenotincludedintheworkforce;goingstraightfromschoolintosocialwelfare.LarsJohansson-KjellerødfoundthatpeoplewithAsperger´ssyndromeandaninter-estinITandtechnologywouldbeidealcandidatesfortestingofcomplexsoftware.UnicusemployeesareITconsultantsforclientswhoneedpeoplewithahighabilityforconcentrationandfordoingrepetitivetasksverywell.

Isthisprofitablesocialentrepreneurship?Yes!Afterclosingitsthirdyearofope-rations,Unicusnowisprofitable;has18employeesandlargecorporationssuchasTelenorasclients.Thereisalsoanot-herbenefit:calculationssaythatforeachpersonUnicusemploys,theNorwegiango-vernmentsavesabout1.5millioneurosinsocialwelfareprograms.AndthenIhaven’tevenmentionedthenon-monetarybutequallyimportantsenseofbelongingand

Does social responsibility matter?

self-worththeUnicusemployeesfeelbybeingacontributingpartoftheNorwegianeconomy.Andtotopitoff;Unicusisevenpayingitforward:lastyearthecompanydonated20%oftheirearningstoorganiza-tionsworkingwithpeoplewithautism.

MylocalJCIchapteris,asthenamesays,motivatedbyconstantinnovation.Thistypeofinnovationwithinsocialentrep-reneurshipisexactlythekindofsocialresponsibilityprogramswelike.Bythinkingdifferentlyandintroducinganewsolutiontoaknownorsignificantsocialchallenge,wecanbothcontinuetodevelopoursel-vesasyoungleadersandhelptheworldmovingforward.Socialresponsibilitypro-gramsdonothavetobecharity–actuallytheyshouldnotbecharity.SoIherebychallengeyoutofindnew,innovativeand

usefulwaysofusingentrepreneurshiptosolvesocialchallengesinyourlocalcom-munity.__MarianneOtterdahlMølleristhe2013pre-sidentofJCIInnovation,thelargestlocalchapterinJCINorway.Shealsoworksasastrategyconsultantinthedesign-,techno-logy-andconsultingfirmMakingWaves.

Writer:MarianneOtterdahlMøller,Photo:KaiMyhre

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projecttookplaceadaybeforethePalmSunday,thetraditionaldayof“virvonta”.AtPalmSunday,Finnishchildrentraditionallygooutdressedupaswitches,wishpeopleagoodhealthandaskforaprice,likecho-colateeggs.Thistimethepointwastoactinanoppositewaybygivingthesmallpa-tientsboth:greetingandtheprice.Thankstooursponsors,wehadgatheredplentyofnicetoys,booksandcandiestogiveaway.ThisyearthedonatingcompanieswhereOtava,Tiger,LeafandBR-LeluJumbo,amongtheothers.

Weweresharedintotwogroups,whichvi-sitedthedifferentcareunits.Thechildrenhadbeeninformedaboutourvisit,andwesawmanysmileyfacesaswewalkedthroughthehallwayandsteppedtotherooms.Wespelledafunnyrhymetoeverychildbeforegivingthegifts.Someofushadaskedtheirchildren’sschoolclassandkindergartentomakeEastercards,sowehadpersonalgreetingcardstogivetothe

Writer:VilhemiinaValkeus,photos:SannaToppari

Witches, Mickey Mouse and other characters visited seriously ill children as our traditional Easter happening was organized in March. Group of Amanda members wished the children happy holidays and gave them toys and candies from the sponsors. This project is an example about the valu-able active citizenship in action.

OnSaturday23.3.2013tookplaceHavisAmanda’sEasterProjectatLastenklinik-ka,theChildren’sHospital.Thegroupof15Amandamembers,theirfriendsandchildrenmetatthecareunitK4.WeallhadcarefullydressedupforEasterasfairytalecharacterswithfancyclothingandmakeup.Therewasabitofexcitementinourimportantmission:tobringacheerfulEastergreetingfortheseriouslyillchildrenandtheirparents.

EasterProjecthasbecameatraditionforJCIHavisAmanda,andthisonewasthesixthprojectinchamber’shistory.The

patients.Thankstoourkindsponsors,the-rewheremanytoysandbooksleftoveraf-terourvisitandwelefttheseforthosekidswhohadleftthehospitalforavacation,aswellasgavetothepolyclinicreceptiontogiveaway.

TheEasterProjectcontainstheideasofdoinggoodinthesocietyandactiveciti-zenshipthatareessentialbasicideasinJCIaction.Althoughthisprojectmightseemsmall,itseffectscanbeseenasthemostvaluablekinds.Whenweleftthehospi-talbuilding,wewherehappyofhavingbeenspendingfewhoursofourtimetobringsomethingjoyfulanddifferenttothechildren’severydaylifeinthehospital.Smallthingscanmakethedifference,andjoywillmultiplyifyoushareit.

The Easter Project gave joy at the Children’s Hospital

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Junior Chamber International Finland held a national JCI week in the beginning of February. Chapters all over Finland arranged their happenings related to the theme of the week “A day as a leader”. As a part of the week's events JCI Havis Amanda arranged an evening in Tyttöjen talo. The theme of the evening was how to get a summer job.

Tyttöjentalo,”TheHouseofGirls”invitesgirlsandwomentohangaround.Girlsandyoungwomenbetweentheageof10and28arewelcometodotheirhomework,haveasnackorjustchillout.TyttöjentaloisfundedmainlybythecityofHelsinkibutithasseveralprivatesupportersaswell.

SupervisorLeilaHellman-EronenofTyttöjentalohadinvitedgirlstothesummerjobeveningandthereweretengirlsbetweentheagesof13and23.FourAmandassharedtheirownsummerjobexperiencesanddiscussedwhatittakestogetasummerjobinHelsinkithesedays.

Teenagerscangetarealjob

InHelsinkiareathereisneedforthousandsofsummerworkers,sincemostofFinnshaveasummerholidayofafewweeks.Inthetouristbusinessespeciallythereisneedforextrapairsofhandsduringsummertime:restaurants,squaremarkets,icecreamstandsandparksneedworkers.

Finnishlegislationhassomerestrictionsforyoungemployees.Childrenundertheageof14areallowedtoworkonlytempora-rilyandinlighttasks.Childrenfrom14to15areallowedtotakeonlightworksthatdonotharmachild'shealthorschoolwork.Inreallifethisimpliesthat14-year-oldteenagerscanapplyfortypi-calsummerjobs:theycan,forexample,sellicecreaminsquaremarket.Childrenolderthan15yearscouldintheorygetafull-timejobiftheyhavefinishedtheircompulsoryeducation.Inreallifethisdoesn'thappentoooften,sincethemajorityofyoungFinnsaimforaneducationandtheyarelookingforsummerjobsorpart-timejobs.

Benefitsofexperience

Mostgirlshadsomeexperienceofsummerjobsandtheywereeagertogetasummerjobthissummeraswell.Alivelydiscussionconcernedthevarietyofjobs.Itisafactthattherearealotofjobsthatteenagerscangetquiteeasily,buttypicallythesearenotthefavouritejobs.Cleaningcompaniesalwaysneedworkers.Anotherfieldistelesales.Amandasandthegirlsponderedondifferentoptions:ifyouwanttobeanartist,isitstilloktoworkasacleanerforonesummer,ifthisexperiencehelpsyoutogetsomeothersummerjobnextyear?Amandasgavetipsfromtheirownyouth,sincetheyhadavarietyofsummerjobexperience.OneAmandahadworkedatafarmtakingcareofpigs.Thismeantwakingupat4a.m.,sincethepigshadtobefedearly.

Brainstormoftheeveninggave–hopefully–goodideasforallparticipants.JCIHavisAmandakeepsthumbsupforthegirlsofTyttöjentalo!

I want to have a summer job!

Activities at Tyttöjen talo:*Handicraft,art,creativewriting,cooking*Groupsforyoungmothers*Multiculturalwork*Discussionpossibilities

Writer&Photos:SallaBrunou

16Haavi2/2013

Environmental sustainability – What can we do?

Corporate responsibility has three main aspects to cover; environmental, economic and social responsibility. Corporates consider economy often as the priority one as it enables actions in other areas. However, environment should be the most important one for all of us. Why is that? Simply because without this planet there’s no life.

Climatechangeisaseriousthreat

Peopletendtosaythatindividualactionsdon’tmatteraslongasthebigplayersdon’tchangetheirwayofworking.Ifanewcoalpowerplantisbuilt,doesitmakeadifferenceifIcarrygroceriesinmyownbaginsteadofbuyingaplasticbag?Clima-teCoordinatorHanna-LiisaKangasfromWWFFinlandstronglybelievesthateventhesmallestactionsmatter.

Climatechangehasn’tcapturedasmuchattentioninthemediaasitusedtofewyearsago.Itdoesn’tmeanthatthesituationwouldbeanybetterbutthecontrary.Hanna-Liisatellsthatatthemomentscenariospredictthatin2100climatecouldbe4to6degreeswarmerifnothingischanged.Fewdegreesmaynotsoundthatbadbuttheextentisrevealedwhenshecontinuesthatifthescenarioisrealized,onlyhalfabillionpeoplecouldliveonEarth.Andatthemomentweareabout7billion.Theworstcasescenariopredictsthatalready2060climatecouldbe4degreeswarmer.

InthebeginningofJune,WWFwilllaunchandinternational“SeizeYourPower”cam-paignforrenewableenergy.Theseverityoftheclimatechangeneedsmoreatten-tioninourdailylivesaswellasincompa-niesandinpolitics,whichplaysamajorroleindecisionsconcerningenvironment.

Focusofthecampaignisonwindpowerandsolarenergy.Finland,acountrythatisoftenregardedasfairlygreencountry,issurprisinglyoneofthecountriesinEuropewheretheseenergyformshavegainedonlylittleinvestments.Aswearecoldanddistantcountry,somethinkthatwe’resup-posedtohavehigherpercapitaemissionsthanotherEU-countries,saysHanna-Liisa.Finlandhasstrongtraditionalindustrythathastraditionallyinvestedincoalpowerplantsandnuclearpower,whichalsomakeusslowertochange.Swedesareagainbetterthanus,theirpercapitaemissionareonlyhalfofours.InGermanyindivi-dualhouseholdshaveincentivestoinvestinsolarenergyandtheycanforexample

Text:SannaToppariInterviewee:Hanna-LiisaKangas,ClimateCoordinator,WWFFinlandPhoto:SusannaManu/WWF

sellextraenergytheyproducebacktothesystem.

The“SeizeYourPower”campaigniscarriedoutwithagroupofyoungpeoplebetween17and22years.Theyareplanningthecampaignandalsoputtingplansintoacti-on.Maintargetgroupareyoungpeopleinordertowakethemuptoseethattheycanhaveanimpactonwhattheirfuturelookslike.Thecampaignwillbevisibleespeciallyinmaincities,whicharemajorenergycon-sumers.Hanna-Liisarevealsthattheyareplanningamongotherthingstocreateapetitionforsolarenergy,theywillbeseeninfestivalsandmaybeyoucanrunintotheirflashmoboreco-graffitisomewhere.

Whatcanwedo?

FinnishEnergyIndustriesmadearesearchin2012,whichshowedthat91%ofFinnswouldwantmoresolarenergyand87%windpower.Basedonthis,thereisde-mandfortheseenergyforms.Governmentcouldforexamplesupporthouseholds’investmentsinsolarenergy,suggestsHanna-Liisa.DarkwintersinFinlandaren’tareasonnottoinvestinsolarenergy.Hanna-LiisatellsthatresearchsaysthatLappeenrantaandFrankfurtwouldoverallgetsameamountofsolarenergyinayear-lylevel.Butofcourse,inwintertimesomeadditionalenergysourcewillbehandy.

Ifyouliveinanapartment,Hanna-Liisaadvicesthatthesimpleststepistochoosewindpowerassourceofelectricity.Itisacleanermodeofenergybutthatwillalsocreatemoredemandandpressuretoaddwindpower.Inaddition,itisalwaysworthofcheckinghowmuchenergyisconsumedathome.

Othermainareasforsmallerecologicalfootprintarefoodandtransportation.Firstandmostimportantistotrynottotrashfood.Notonlyitendsupatdumpbutalsotheproductionprocesscompletediswasted.Hanna-Liisacontinuesthatanot-herthingistoconsiderwhetheryoucouldeatmorevegetables.Sheremindsthatthisdoesn'tmeangivingupmeatcompletelybutreducingittohalfwouldalreadytakeustoasustainablelevel.YoucanfindmoretipsfromWWFwebsiteandforexampleaguidetohelptomakesustainablechoicesatthefishshelf.

Whatabouttravelling?Mostofuslikeitalotanddefinitelydon’twanttogiveuponthat.Dowehavetogiveupflyinginsomepoint?Itispossibleinalongrunbutatle-asttheclimatechangewillreflectinplaneticketprices,saysHanna-Liisa.Againasasmallthing,sheadvicestoconsiderhowfaryoutravelbyplaneandcouldtrainbeanoptionatleastforpartofatrip.

Hanna-Liisaaddsthatmakingsustainablechoicedoesn’thavetomeangivinguponthingsbutcanbefuntoo.Ifyouareforexamplegardeningyourowntomatoes,chilliesorherbs,youaremakingasustai-nableact,shesays.Thegoodnewsisthatsmallthingsdomatterandwitheverydaychoicesyoucanactuallyaffectmanyenvi-ronmentalissuesatthesametime.Thechallengehasbeenthrown!

Haavi2/201317

18Haavi2/2013

Working life has been subject of great change in recent years with contem-porary conditions, lay offs and greater demands and responsibilities divided on fewer resources. At the same time our values are changing and get inc-reased importance in both choosing employer, working task and how we spend our valuable time. The yearly survey identified current trends and the breakfast seminar the keys to suc-cess.

EveryyearJCIHavisAmandaconductsasurveyamongprofessionalsaboutaccuratetopicslikeattitudes,pro-fessionallife,well-beingandvalues.Thisyear’sthemewasWorkinglifeatabreakingpoint-changeofvalues,changeofworkinglife(Työelämämur-roksessa–muuttuvatarvot,muuttuvatyöelämä).ThesurveywasconductedduringFebruary2013asanopenon-linesurvey.Totalnumberofrespon-dentswas244ofwhich88%femaleand12%malerespondents.

Relationships, happiness and pro-longed working careers

Themostimportantvaluesaccordingtotherespondentsarerelationshipsandlove,followedbyhealth.Thirdcomeshappiness,however,almostasimportantisdevelopmentandcons-tantlearning.Prolongingofworkingcareershasbecomeanationalsubjectofdiscussionand42%oftherespon-

dentswouldconsidertoworkaslongastheirhealthapproves.Ontheotherhand,themostaccurateconcernistheindividualenduranceandtheconstantandevolvingspeed,responsibilityandpressure.

Eventhoughthechangesoftenarepresentedfromanegativeangleinthemedia,38%oftherespondentsrelatepositivelytochangeandhaveaposi-tivetrustinthefuture.Onlyonefifthfeelsthatinsecurityandconstantchan-gesarestressful.Therespondentssee

Keys to success in a constantly and even faster changing working lifeWriter:LindaBjörk,photos:SannaToppari

alsopositivesideeffectsduetochan-ge;morediversifiedworkdescriptionandnewdevelopmentopportunities.Nevertheless,employersshouldtakeagreaterresponsibilityfortheiremplo-yees.

Match values and use toolbox for professional success

AbreakfastseminarHowtosucceedintheevolvingworkinglife(Menestytyö-elämänmuutoksessa)touchinguponthesametopicwasarrangedApril17thinthecitycentreofHelsinkiatTeatteriForum.Thehost,HavisAmandamem-berMari Silvennoinen,openedtheseminarbyhighlightingsomesurveyfindings;to35%oftherespondents,successmeanshavingwork-lifebalan-cewhileonly4%definessuccessbyasuccessfulcareer.

ThefirstkeynotespeakerwasSu-sanna Rantanen,entrepreneur,CEOandfounderofHeeboandEmployeeExperienceAgencyEmineaswellasformerJCIHavisAmandamember.Asanexpertinmatchingtalentwithemp-loyersaswellasinrecruiting,socialmediaandemployerbranding,Ranta-nenadvisedtheaudiencetochoose

Haavi2/201319

theiremployerwiselybasedonvaluesrepresentedinthecompanyandor-ganisationalculture,insteadofthecompanybrand.Notonlyshouldoneconcentrateonthecompanyvalues,butalsoontheorganisationalhabitsandpeopleworkingintheorganisa-tion.Thesurveyresultssupportthistrendasformostoftherespondents,it’simportantthattheorganisationalvaluesmatchtheownvaluesandarevisiblethroughouttheorganisation.

Rantanenpointedout,thateveryoneofushasatoolboxconsistingofoureducation,workingexperienceandskills,butalsoconsistingofexperiencefromourhobbiesandenergyfromthingswearepassionateabout.Weneedtoremembertousethistoolboxwhenlookingfornewcareeroppor-tunitiesandinordertofindourowncareerpath.

Time management and attitude keys to success

Thesecondkeynotespeaker,Saku Tuominen,founderandCreativeDi-rectorofIdealistGroup,providedtheaudiencewithvaluabletipsontimemanagement.Hissecretisa4-3-2-1model.First,pointoutfourhoursoftheeighthoursworkdayandmakesuretobereallyefficientduringthese.Onaweeklybasisthatmakes20suc-cessfulworkinghours.Second,decideonthreeobjectivestocompleteduringtheweek,tworegardingworkandoneprivate.Third,completesmalltasksfromyourToDolistwheneveryouhavetwominutesextratimeandyouwillseethingshappen.Fourth,decideononequestion,obstacleorchallengethatyouarefacingandthinkonlyonthatuntilit’ssolved.Thenyoutakethenext.

Tuominenadvisedtostartbychangingoneandonlyonehabitinthedailyroutines,astryingtoredesigneve-rythingatoncewillresultinafailure.Decidetotakeresponsibilitytochangesomething,identifytheproblemandreplaceitwithgoodhabits.Inordertobecomesuccessfulnomatterwhatyoudo,it’syourattitudethatmatters.

ThetopicwasalsodiscussedinapanelconsistingofKirsi Laine, CEO at Mas-ter International Finland, Marjo Heik-kinen, CEO at Toimiva, Atte Kniivilä, CEO atthecreativeITcompanyMFab-rik,and Susanna Rantanen.Theactive

panelmembersdiscussedthetopicfromdifferentanglesandcametotheconclusion,thatsuccessisindividualandeveryonebuildtheirownsuccess,careerandlife.

20Haavi2/2013

GUEST COLUMN by Atte Kniivilä, MFabrikWhat industry could be more at the top of the wave than mobile software business? The constant change and the power struggle of the ”four big ones” makes so many variables to already very volatile market branch. How to cope with the change? Why some succeed and some don’t? Well, if I knew the full answer to that mFabrik would be a huge success already, but I might have an idea about all this…

Recruitsmarterpeoplethanyouareandletthembesmarteraswell.Yes,youremployeesaresmart(ifyouhavedoneagoodjobrecruiting).Yourjobasamanageristobeacoach.Makethemdotheirbestandcheerthemtooverachievethemselvesconstantly.Simple?Wellthereareseveraldifferentmethodsofachievingthis.Oneandprobablythemostwellknownmethodistheagilemet-hod.Themostwellknownagilemethodisthescrumandit’squitewelladoptedinFinnish(small)organizationsalready.Theideaofscrumistosharetheresponsibilityanddecision-makinginsomepartstoteammembers.Alsoasimportantasthatisthatthepro-jectscopewillmodifyconstantlyduringtheproject.Imaginethatyouareabouttodoaprojectandyoursuppliertellsyouthatit’sgoingtotakeaboutayeartocomplete.Wellalotofthingsmightandwillhappenduringthatyearandmostlikelythesoftwareisalreadyoutdatedwhenit’sbeenreleased.Thisiswhatscrumfightsagainstbysteeringtheprojecttorightdirectionusuallyevery2weeks.Basicallyletyoursmartpeoplesteertheprojecttorightdi-rectionandconstantlychallengethemtoquestiontheirownworktogetherwithclient.

That’ssomethingthatleadingaconstantlychangingbusinessrequi-resaswell.Ifthedirectionofthebusinessissetandlockedfortoolongtimeyourcompetitionwilloverperformyouwithitsagileap-proachwheretheycanadapttomarketchangesquicker.Offcoursethisisnotthecase,ifyouareinapositionofchangingthemarketlikeGoogle,Apple,RIMandNokiaarebutforusothersit’sallaboutadoptingandlearningfromcompetitors’mistakes.

WeatthemFabrikareatleasttryingtoadaptfastandyeswearetryingtorecruitsmarterpeoplethanusownersandmanagersare.Asmanagerswewanttoknowabitabouteverythingandattheendwearetakingtheresponsibility,butit’sawholeloteasiertosharethatresponsibilitywithyoursmartcolleagues.Itdoesn’tjusthelpyoutosleepatnight,butitalsohelpsthebusinessgrowbetter.

The mFabrik Network was established already in 2001. Originally going by the name Twinapex, the name was changed to mFabrik at the end of 2009. Today our services are running in over 30 count-ries on all continents. mFabrik has built consumer and enterprise systems for small start-ups as well as global media brands and other enterprises. Our business is based on thorough experience on mobile and web technology solutions for over a decade. However, our complex technology innovations are hidden behind the easy and cost effective service delivery model of SaaS (Software as a Service) – or, many times they are just the means to deliver our customer-oriented turn-key service. The biggest clients include: YLE Areena, Elisa, ABC-asemat, Agent Provocateur, ect.

Viestintäpäällikkö Eveliina Talvitie

(s. 1970 Porissa) tunnetaan tv- ja

lehti toimittajana sekä tietokirjaili-

jana. Häneltä on aiemmin julkais-

tu mm. Matti Vanhasen mediaku-

vaa ruotiva teos Matti Vanhanen. Mies

joka halusi olla asia (2011) ja Ilkka

Kanervan sielunmaisemaa valottava

Moniotte lija Ilkka Kanerva (2006).

I S B N 9 7 8 - 9 5 1 - 0 - 3 9 4 8 5 - 4 • 3 2 . 3

www.wsoy.fi • Graafinen suunnittelu Mika Tuominen

Etukannen kuva Heikki Saukkomaa / Lehtikuva

Kuv

a ©

Min

na K

urje

nluo

ma

Eveli ina Talvitie

Eveliina

Talvitie W

SOY

W S O Y

Keitäs tyttö

kahvia

Keitäs tyttö kahvia

Naisia politiikan portailla

”Sehän puhuu kuin mies.”

– eteläpohjalainen kohteliaisuus Mari Kiviniemelle

”Poliitikon täytyy sietää ristiriitaisuuksia.

Tämä on kuin nuorallatanssia.”

– Heidi Hautala

”Lahjojani ei epäilty, mutta omat koirat

purivat.”

– Riitta Uosukainen

”Steissin tyttö.”

– Erikoistoimittaja Rita Tainola Maria Guzenina-

Richardsonista

”Miehillä ja naisilla on eri mittarit.”

– Sari Sarkomaa

”Keskityn kyllä työhöni, mutta en ole

mikään kympin tyttö.”

– Henna Virkkunen

”Naiset ovat politiikassa toisinaan

kertakäyttötavaraa.”

– Ulpu Iivari

”En ollenkaan miettinyt, että olenko jotenkin

piiperö tai nuori nainen. Otin sen

tehtävän haltuun.”

– Paula Lehtomäki

”Minussa oli enemmän intoa kuin älyä.”

– Taru Tujunen

”Kyllä isä ja äiti ovat kasvattaneet minusta

sen verran vahvatahtoisen tytön ja naisen, että

tässä firmassa ei ministeriä pyöritellä kuin

rasvamakkaraa voitaikinassa.”

– Merja Kyllönen

”Ulkonäkö on parempi kuin puhe.”

– SMP:n puoluejohtaja Veikko Vennamo

Elisabeth Rehnistä

Mikä on naisen paikka t a s a - a r v o i s e s s a

Suomessa?

Kuinka nainen nousee ministerin asemaan tai kasvaa

kansainväliseksi poliitikoksi? Miten naiset valtaa käyt-

tävät ja mikä saa heidät siitä luopumaan? Onko naiseu-

della politiikassa merkitystä? Pitäisikö ollakaan? Entä

kun lasikatto lyödään sirpaleiksi, mitä siitä seuraa?

Keitäs tyttö kahvia esittää sumeilemattomia kysymyksiä

sukupuolisidonnaisista hyvä veli -verkostoista ja kertoo

siskojen omista selviytymiskeinoista. Rohkeissa aikalais-

haastatteluissa monet tunnetut sekä vähemmän tunne-

tut naispoliitikot kertovat unelmistaan, onnistumisis-

taan ja kompuroinneistaan politiikan portailla.

Kotimaisista huippupoliitikoista mukana ovat mm.

Tarja Halonen, Elisabeth Rehn, Heidi Hautala, Mari Ki-

viniemi, Suvi-Anne Siimes, Maria Guzenina-Richard-

son, Henna Virkkunen, Nasima Razmyar ja Päivi Räsä-

nen, mutta lisäksi monet tunnetut maailmannaiset sekä

muutamat tarkoin valitut ”kummisedät” politiikan vai-

kutuspiiristä muovautuvat osaksi teoksen mosaiikkia.

Haavi2/201321

Female leaders making their way to the top

February 6th year 2000, Tarja Halonen was elected as the president of Finland. The day was historical as Halonen was the first female to gain this position as nation’s head of state in Finland. During the upcoming days after the election, there were people considering this as a new era and that Finland had become a completely gender equal country. Wo-men could make it to the top management both in business life and in politics with the same amount of work as men. But is it really so?

JournalistandwriterEveliinaTalvitieinterviewedthirtyFinnishfemalepoliticiansforherbook”Keitästyttökahvia”,whichwaspublishedinMarch2013.Thetitlecanbefreelytranslatedinto”Heygirl,goandmakesomecoffee”.Someoftheinterviewedwomenhavedecadesofpoliticalexperience,whileothershavebeenpoliticallyactiveonlyforafewyears.Fromtheirpointofview,thereisstillalottobedonebeforeFinnscanbetrulyproudoftheircountry’sgenderequality.

Breakingtheglassceiling

Eveliina Talvitie describes that the politicians she interviewed have a strong will: - Theywantresponsibilityandtheyactdeterminedly.Andifyouwanttogetanimportantposition,itoftenmeansyouhavetobreakthroughtheglassceilingifyouhappentobeawoman.Andwhensomethingoutofusualhappens,peoplearoundyouwillalwaysreact,onewayoranother.

Talvitiealsoemphasizesimportanceofunderstandingthattherearestructuresthathaveinfluenceovermenandwomen.Itisnotaboutanindividual,itisaboutsociety.-Especiallyelderfemalepoliticiansmentionedthatwhenyouareyoung,youmightbelievethatitisenoughtoworkhardanddoyourbest.Butwhenyougetolder,youwillprobablyseethattherearephenomena,whichhelpmenintheircareerbutweakenthestatusofawoman.

Creatingfemalenetworks

Talvitiesummarizesthatthegrowthofequalitymakeslifebetterforbothsexes.-Ifahumanbeingispushedtoastereotypicalrole,hispossibilitiestoliveafulllifeareusuallynarrowed.Inworkinglifeitisimportanttomeasuretheworkerbyhisorherresults.Thereisnoneedtoponderhowstrictlydoesthepersonfitintoastereotypicalroleofone’sgender.

TheintervieweesofTalvitie’sbookunderlinedtheimportanceoffemalenet-works.Menaregoodatbondingandcreatingnetworks.Theyusethepowerofanetworkwhilemakingbigdecisions.Womenshouldcreatenetworksoftheirown.FinallyTalvitiedescribesshortlythetoolsFinnishmediausesagainstwomen.-Sincemediausesstories,theywanttocreatestoriesaswell.Ifafemalepoliti-cianiscalled”hysterical”inanewspaper,youcanwonderwouldtheyeverusethesamewordofamalepolitician?Oriffemalepoliticiansarehavingdivergentopinionsaboutsomething,youseefartoooftenthatthisisdescribedas”quarre-ling”,whilemalepoliticiansarehaving”differencesinopinion”.

So,whatcanwedo?Wecanputsomethoughttothelanguageandvisualtoolsmediauses.Wecancreatestrongfemalenetworks.Wecansetourselvesagoalandgoforit–andperhapsbreakaglassceilingortwowhileworkingtowardsthatgoal.

Writer:SallaBrunou,photos:MinnaKurjenluoma

22Haavi2/2013

JCI Havis Amanda at The Vero2013 – The largest event on economy and taxes in FinlandVero2013 (Tax2013) took place at Marina Congress Center in Helsinki, in March 2013. The event was organi-zed by The Taxpayers’ Association of Finland (TAF). Havis Amanda took part of this interesting event.

Thetwo-daypubliceventVero2013offeredversatileinformationoneconomyandtaxationtosalaryearners,pensioners,privateinvestors,financialmanagementprofessionalsandentrepreneurs.Thisyeartheeventattracted5,000visitors.

ThespecialistsfromtheTaxpayers’Asso-ciationofFinlandgavelecturesontopicalissuesonbothdays.Theprogramalsoincludedseminarsonpropertymarketandinvestments,featuringtheFinnishtopspecialistsinthesefields.IntheexhibitionareaofVero2013thevisitorshadachancetodiscusswiththeexhibitorsabouttheirproductsandservices.Amongstothers,SecretaryofTreasury,JuttaUrpilainentookpartintheopeningceremony.

JCIHavisAmandaattendedtheeventasoneoftheexhibitorswiththepurposeofsharinginformationaboutourchapterandits’activities,creatingnewcontactsinthebusinessworldaswellastorecruitpoten-tialnewmembers.

AnneKarhola,youaretheVero2013eventvendor.Whatisthehistoryofthisevent?-Theeventhasbeenorganizedsince1998.Wehaveabout5000visitorseachyear.Exceptfortheveryfirstyear,wehaveor-ganizedtheeventhereattheMarinaCong-ressCenterjustbecauseoftheadequacyoffacilities.

RiittaHjelm,youareaMarketingSpecialistatTheTaxpayers’AssociationofFinland.Fromanorganizerspointofview,tellushowthevisitorwillbenefitfromthisevent?Whyisthisanimportantevent?-Theeventwilladdressarangeoftopicsandgiveprettyvaluableinformationontaxation.Thereareanumberofinforma-tionsessions,oronecanforexample,getadvicefromalawyerforfreehere.Youmaythereforevisitthiseventwithyourowntaxissuesandgetgoodadvice.

Onfiscalandcorporateresponsibili-tyinFinland–anillusionornot?

Todaythereisalotoftalkaboutcorporateresponsibilityandresponsibleleadership.AnttiMarttinen,EditorinChiefofthefinancialmagazineTaloustaito,whatisyourpointofviewonhowcompaniesinFinlandactinfiscalandfinancialaffairs,responsib-lyornot?

-IthinkFinnstodayhaveverygoodtaxmorale.Thisalsoappliestocompanies.Therearemanygoodreasonstoactthisway.Everyonecanhavetheiropinionontaxtension,butregardless,mostpaytheirtaxes.Thereisanundergroundeconomyandeconomiccrimeinallsocieties,butinFinlanditisbynomeansintrudingallpartsineverydaylife.Ifthetaxisfair,clearandasconsistentaspossible,thetemptation

Writer:MirelleGranvik,photos:MirelleGranvik,LottaSoini

Haavi2/201323

1.11.2013JCIHAVISAMANDA10YEARS!

-andtheopportunity–totaxavoidanceissmaller.Thehigherthetax,thegreateristheeconomicbenefitfromtaxevasion.Andconversely,alow-taxevasionisnotworththeeffort.Therefore,agoodoldprinciple-lowtaxrates,acomprehensivetaxbase-isinallrespectsvalid,ifonecon-siderstheapproachtocorporatetaxation,forexample.Andclearfiscalrulesareafairgameforeveryone.-Ithasalsohadagoodeffect,thatthetaxadministrationhasdevelopeditsservicecharacter.Noonehastoexperiencethetaxauthoritiesastheirbestfriend,butyes,theconfrontationalsettingduringthelasttwentyyearshassignificantlydecreased.-Thecompanyhasaresponsibilityinmanydirections.Sucheconomicmanagement,whichblithelypaystoomuchtax,failstoactresponsiblytowardstheownersofthecompany-andtowardstheemployees.Sotaxplanningisnecessarytobesuretopayonlythetaxesthecompanyissupposedto.-Therearealwaysalsoloopholesinthetaxlaws.Blockingthemistheresponsibilityofthepoliticians,notthebusinesses.

TuulaSavolainen,FinanceManagerofColemontandJCISenator#59674,wasattendingtheevent.Tuula,whathaveyoucometogetfromthisevent?-I'mheretolistentocurrentaffairssoIwillattendtheseminarsatthisevent.Iamalsogoingtothetaxauthorities’exhibitionarea.

Workingwitheconomicissuesyourself,fromanexpert’spointofview,howdoyouexperiencethatcompaniesmanagetheireconomicandfiscalaffairsinFinland?-Well,IthinkthattaxationispreciseinFinland,butitisalsoregularandequi-table.InFinland,onecannotbuybenefitsforoneselfandthatisagoodthing.Idonotfeelthattaxationisdifficult,butitismoreorlessclearlyorganizedinFinland.Reformscomewithclearinstructionsandtheserviceisgood.Theentiretax-organizationalchangehasbeenphenome-nalinmyopinion.Itisprimarilyaserviceorganizationtodaywithwhomonecandiscussanddisagree.Also,theirwebsiteisservice-friendly,thatis,progresshasbeenmadeonelectrificationofservices.

24Haavi2/2013

New member candidates

Anna Wäyrynen

IworkinITsectorasaprojectmanagersomycolleaguesaremainlymen.Workingwiththemisgreat,butAmandasgivemesomethingelseoutsideworkinghours–GirlPower.IjoinedJCIthreemonthsagoandhavealreadybeeninfewtrainings,localandnationalyearlymeetingsandaprojectmanagerforAmanda’sspringseminar.Ihavealwaysenjoyedbeingpartofinno-vativeandinspiringgroupandlearningbydoing.NowIhavereallyfoundagroupwhereIcandogreatthings.IamlookingforwardtocomingeventsandprojectsandlearningexperiencesJCIdefinitelycanoffer.WhenIamnotatworkorinJCIprojectsoreventsIenjoytrainingandjoggingwithmydoganddoingsports.IhavetothankKatjaLipponenwhointroducedJCItomeandencouragedmetojoin.

Soile Riisiö

IamSoileRiisiö,34-year-oldmembertransferringfromRaisio-NaantaliJCI.Ihaveworkedinthefinancialindustryforover10years.ImovedwithmyfamilytoEspooin2011.AtthetimeIstartedtoworkforanITcompanycalledOySamlinkAbthatisownedbybanks.IworkasanaccountmanagertoourbiggestownerFinnishSavingsBanksGroup.Myresponsibilityistoleadcustomercareanddevelopcustomerrelationship.

MyfamilyconsistsofmyhusbandTommi,6-year-olddaughterPihlaandacat.WeliveinEspooandwehaveanotherhomeinTallinnbecauseofthelocationofmyhusbandswork.Duringthesparetimewetravel,dooutdoorwalksandenjoygoodfood.IhavefoundmybelovedhusbandfromJCIactivities,soIwarmlyrecommendJCI!JCImakesitpossibletoparticipateinwiderangeoftrainingactivitiesandnetworking.IwouldliketotakepartinactivitiesorganizedbyAmandaswhenIhavetimefrommyfamilyandwork.

24Haavi2/2013

Haavi2/201325Haavi2/201325

Linda Björk

EversinceIasachildtookpartinaJCIWorldConferencewithmyfamily,I’vebeeninterestedinjoiningtheorganisation.IdecidedtojoinHavisAmandaasIsupporttheemphasisonfemaleentrepreneurshipandleadership,work-lifebalance,well-beingandinternationalisation,whileatthesametimeIwanttodevelopandmeetpeoplewithvariousbackgrounds.I’mlookingforwardtotakingpartindifferentprojectsgettingtoknowthemostfabulousnewfriendsandI’mlookingforwardtoanamazingyeardressedupinred!

I’m30yearsoldandliveinHelsinki.I’vegrownupontheFinnishwestcoastandmymothertongueisSwedish.I’mholdingaMasterofScienceinEconomicsandcompletedmyexchangestudiesinTaiwan.MycurrentprofessionisEmployerBrandingConsultant/KeyAccountMana-ger.Ilikerunning,yogaanddifferentworkoutclassesaswellasskiinginthewinterandsailingandcanoeinginthesummer.IlovetravellingandascuriosityI’vebeensleepingbothintheBorneojungle,NamibiandesertandintheIcehotelnorthoftheArcticCircle.

Vilhelmiina Valkeus

IamVilhelmiinaValkeus,31yearoldmasterofsocialsciences.Iwasborninasmalltowncal-ledSoini,inSouthernOstrobothnia.IstudiedinJyväskyläUniversityandhavebeenlivinginHelsinkiforfouryears.AtthemomentIworkatadultsocialworkforCityofHelsinki,attheDepartmentofSocialServicesandHealthCare.

IfirstheardaboutJCIactionfrommysister,whoisanactivememberherselfandwhogotmeconvincedthatJCIwouldsuitmeaswell.HavisAmandaseemedthemostinterestingchambertomebecauseofitspositiveandfreshimagoaswellasitsreputationasachamberwithpro-jectsandactivitiesofgoodquality.IstartedtoseeHavisAmandaasapossibilitytolearnnewthingsandtakeresponsibilityontasksinawaythatisnotpossiblyatmywork.IalsohadheardhowJCIoffersgreatwaystomeetnewpeopleandtakepartoffancyparties,andwhenImetfriendly,charmingAmandas,Irealisedthatthiswasverytrue.

IamhappytotakepartinJCIHavisAmanda’saction,andcan’twaittogettoknowyouall!

Newcomers meet!

LastyearwelaunchedregularmeetingsforournewcomersarrangedbyDeputyPresident.Themeaningofthesemeetingsistointroducenewcomerstoeachother,tellwhat’sgoingonatourchapterandactivatethem.Thisyear,thefirstmeetingwasheldinFebruaryandtheagendaincludedintroductionsanddiscussionsaboutongoingandfutureprojectsandevents.Thistimealsotwoboardmembersvisitedthemeetingandtoldmorespecificallyabouttheirtasks.

Duringtheyear,theseinformalmeetingswillbeheldevery1-2monthsandtopicswillvaryaccordingtotheparticipants.Allourmembersarewelcometomeetournewestmembersandhearwhat’sgoingon!

26Haavi2/2013

Amanda ladies celebrated the natio-nal Women’s Day at the French Con-nection (FCUK) store in Kluuvi Helsinki owned by Merja Hanski. The evening started with Merja’s interesting pre-sentation about her entrepreneurial story and the FCUK brand. After the presentation we had a change to try out the stylish FCUK clothes and get a new look for the photo shoot by Aki Raski.

Amandaladieshadawonderfuleveningonthe8thofMarch,whichistheinternatio-nalWomen’sDay.Girl’snightoutbeganatMerjaHanski’sFCUKstoreinKluuvi,whichiscurrentlytheonlyFCUKstoreinFinlandandintheNordiccountries.FCUKhas300ownstoresand1000retailersworldwide.

Merjaworkedpreviouslyasaconsultantinthetelecommunicationsindustry.WhilelivinginEnglandshefellinlovewithFCUKbrand’sfeminineclothes,andbegantothinkaboutsettingupaFCUKstoreinFin-land.IttookherthreeyearsforsettingupthebusinessandtoopenherstoreinHel-sinki.AccordingtoMerja,theFCUKbrandandherstorehavegotaverypositivereceptioninFinlandandthestorehasal-readyacquiredover1000loyalcustomers.Merjachoosesthestore’sassortmenther-selffromtheFCUK’sEuropeancollections.Atthemoment,thestore’sassortmentin-

InglotCosmeticsCompanymademake-upsfortheAmandaladies.Therewasalsoaphotoshootavailableatthethirdfloor.ProfessionalphotographerAkiRaskiwastakingportraitsandfullbodyimagesoftheladieswithnewstyle.Aki’spicturesturnedoutabsolutelyamazing!

Girls’ night out! Writer:SannaLouhenkilpi,photos:SannaLouhenkilpi,AkiRaski

cludesproductsforbothwomenandmen,butinthefuturetheremayalsobeinteriorproductsaswellaschildren’sclothesintheassortment.

TheeveningcontinuedwithtryingoutthecolourfulFCUKclotheswhilethestylistMinnawashelpingtheladiestoupdatetheiroutfits.Make-upartistAnnafrom

Haavi2/201327

JCIisaninternational(JCI=JuniorChamberInternational)developmentandleadershiptrainingorganizationaswellasanetworkofcontactscontributingactivelyinthesociety.Weofferourmemberseducation,networking,recreationalactivitiesforthewholefamily,andfriendsforever.JCIhasapproximately5000membersinFinlandand400000membersinternationallymakingthenetworkinfluential.

JCIHavisAmandaistheonlychapterinFinlandandEuropethathasbeenestablishedbywomenonly.OurCham-berhasnearly80membersintotal.Allofthemembersareactiveandinfluentialwomenworkinginmanagementandexpertpositions.Thefocusofouractivitiesisonfemaleentrepreneurship,women’sleadership,workandfamilylife,well-being,aswellasinternationalactivities.

Interested in our activities?

Interestedinpartnership?

Wearecontinuouslylookingforpartnerstooureventsandprojects.Therearemanyopportuni-tiesforcooperationandweseekmutualbenefitinallcases.Throughusyoucan,forexample,gettestaudience,visibility,possibilitiestoinfluence,networkandtrain.Ifyouareinterested,don’thesitatetocontactourMarketingmanagerMirelle.

MirelleGranviklmm@havisamanda.comTel.+358401847193

Wanttobecomeamember?

Ifyouareanenergeticandactivelady,wholikesactivitiesaccomplishedwithgoodspirit,youarewelcometogettoknowournetwork.PleasecontactourDeputyPresidentKatjaLipponen,she’lltellyoumoreabouthowtobecomeamemberofJCIHavisAmada.

KatjaLipponendp@havisamanda.comTel.+35840-5799331