Hadassah Annual Report 2014/15

ANNUAL REPORT 2014/15

hey, SEE WHAT’S BRAND NEW AT HADASSAH

After launching Hadassah’s rebranding, in 2015 we created awareness of our new look and focus, internally to our members and externally, via print and digital advertising. Our mission remains the same, but it was time to update our look and our language to more effectively communicate with a younger Jewish population who will be our leaders in the near future.

Research shows us that women today want to be involved, to be challenged, to feel that they are making a difference through hands-on experience and advocacy. But their time is limited. Careers and families, and the pace of living and communicating, mean they choose issues and organizations with care. This led us to refocus, too, on core values and goals, and cut through the clutter with a simple, strong message. We have increased member engagement with online education programs and use social media extensively to support an ongoing conversation with a new and even wider audience. And we have created eMembership for women who are short on time but long on caring.

Hadassah: the power of women who DO

Hadassah’s new tagline—the power of women who DO—expresses who and what we are. It

speaks to a century of “practical Zionism” and captures the dynamism and spirit of Hadassah

women. We believe in building a world where our Jewish values in action create strong

community and an enduring Israel. Our members, located in every congressional district in the

US, are everywhere, working and learning together, building leaders, empowering women to

effect change locally, nationally and internationally. Hadassah is the largest Jewish women’s

membership organization in the country. Hadassah women are activists, fundraisers, builders,

visionaries, professionals and volunteers. They don’t just talk. Hadassah women DO.

The focus of our work

The three focus areas that

encompass and crystalize our

work are:

p Promoting Israel and Zionism

p Supporting Hadassah Medical

Organization and Healthcare

p Mobilizing for Domestic

Advocacy

the power

of women

who

Hadassah, The Women’s Zionist Organization of America, Inc. was founded over a century ago, before Israel was a State, and before women could vote. Since that time, the organization has remained unwavering in its commitment to Israel, to women’s health and well-being, and to Jewish values and continuity. OUR MISSION: Hadassah is a volunteer organization that inspires a passion for and commitment to its partnership with the land and people of Israel. It enhances the health of people worldwide through its support of medical care and research at the Hadassah Medical Organization in Jerusalem. Hadassah empowers its members and supporters, as well as youth in Israel and America, through opportunities for personal growth, education, advocacy and Jewish continuity.

DO

CONTENTS

3 the power of women for ISRAEL

5 the power of women who HEAL

10 the power of women who ADVOCATE

12 the power of GIVING

ISRAELthe power of women for

Love for Israel is in the DNA of Hadassah. “Practical Zionism”—putting our Jewish values into action—has been Hadassah’s mission for over a century. Our contributions in healthcare and medicine, youth development, and the environment are evident everywhere in Israel.

HOW DO WE CONNECT TO ISRAEL? We are showing a new generation of women why the land and people of Israel matter more than ever. They see it with their eyes, learn it with their minds, feel it in their hearts. We connect through missions to Israel, Zionist education, youth programs, Israel advocacy in the halls of Congress and at the United Nations, and support of extraordinary medical facilities and research at Hadassah Medical Organization (HMO) in Jerusalem.

Hadassah Missions: Creating Powerful ConnectionsWe believe that to know Israel is to love Israel—the land, the people, the history. Hadassah has revamped its travel program to offer a variety of missions focusing on diverse interests, designed for first-timers and seasoned travelers alike. Hadassah’s HAPII (Hadassah Active

Program in Israel) includes opportunities to volunteer, learn from dynamic speakers, and tour the country. Other Hadassah missions offer optional extensions—visiting Europe or enjoying a cruise on the seas.

Every Hadassah mission is a powerful cultural, emotional, and spiritual adventure—a journey through the distant past and vibrant present, and a clear-eyed, thrilling look into Israel’s future. Visitors return home with a connection that remains with them for a lifetime.

Defining Zionism in the 21st Century: Online Speaker Series

We’re speaking to a new generation about Israel. Each month, Hadassah invites its members and the greater Jewish community to experience a remarkable speaker talking about Zionism on a diverse array of subjects. Sessions are engaging, interactive conversations, designed to encourage thinking in new ways about Israel and Zionism. Online discussions

feature scholars, activists and community leaders. Hundreds of viewers also watch the events in person. Those who missed the session can take advantage of the archived videos on Hadassah’s website. Just a few of the dynamic guests since our 2014 launch include:

p Gil Hoffman, Chief Political Correspondent and Analyst for The Jerusalem Post in conversation with Gary Rosenblatt, Editor and Publisher of The Jewish Week

p Jasmine Patihi, High School Program Coordinator at Stand With Us

p Eric Fingerhut, President and CEO of Hillel International

p Arnold Eisen, Chancellor, Jewish Theological Seminary of America

p Sara Greenberg, Graduate Student Representative, Harvard Hillel Board of Directors

p Gil Troy, author, journalist, Professor of History at McGill University, Shalom Hartman Engaging Research Fellow in Jerusalem

3

HADASSAH THE WOMEN’S ZIONIST ORGANIZATION OF AMERICA, INC.

Hadassah National Convention 2014: Imagine, Ignite, InspireIn the last 102 years, the Hadassah community has gathered together 97 times to elect their leaders, celebrate with colleagues and learn from experts in international affairs and issues of importance to Israel and to women. Attendees take all that they have learned back to their regions and chapters. The 2014 National Convention featured speakers on women’s heart health, philanthropy, advocacy and other topics. Some of the speakers included:

p Ari Shavit, Senior Correspondent, Haaretz and author of New York Times bestseller My Promised Land: The Triumph and Tragedy of Israel

p Randi Zuckerberg, CEO, Zuckerberg Media and former Director of Market Development, Facebook

p Daniel Silva, #1 New York Times best-selling author

p Bret Louis Stephens, Pulitzer Prize winner, Foreign Affairs Correspondent and Deputy Editorial Page Editor, The Wall Street Journal

p Marcia Riklis, Philanthropist, Founding Member, Jewish Women’s Foundation of NY

Youth Aliyah: Caring for Israel’s Children Youth Aliyah was founded in the early 1930s, on the eve of the Holocaust, as a rescue program for refugee children from Europe. Today, Youth Aliyah villages are havens that provide a safety net of services—food, shelter, education and love—to immigrants and at-risk children from poor or abusive homes in Israel. Hadassah supports three youth villages: Meir Shfeyah, Hadassah Neurim and Ramat Hadassah Szold.

Young Judaea: Connections that Last a LifetimeYoung Judaea, the premier Zionist youth movement, develops the next generation of vibrant Jewish leaders through programs for young men and women, ages 7-35, including summer camps in the US for children and teens, and a variety of programs in Israel for teens and young adults. Hadassah supports Young Judaea with funding and scholarships that enable participation by more children and teens. After 70+ years as part of Hadassah, Young Judaea Global, Inc. is now responsible for Young Judaea programs.

Hadassah & Young Judaea Leaders of TomorrowHadassah selects two extraordinary young women, currently in their sophomore or junior year of high school, to receive the merit-based Hadassah & Young Judaea Leaders of Tomorrow Award. Recipients are awarded full tuition to attend a life-changing, four-week Young Judaea summer program in Israel.

the power of women for ISRAEL

Hadassah National Convention

Youth Aliyah students

Maille Biederman and Leor Rosen (r) 2015 recipients of Hadassah & Young Judaea Leaders of Tomorrow Award

4 HADASSAH ANNUAL REPORT 2014/15

HEALthe power of women who

Hadassah’s first mission was

The healing of the daughter of my people

JEREMIAH 8:21-22

In 1912, Jerusalem was crumbling. Babies were born with highly infectious trachoma,

a contagious disease that can lead to blindness. Mothers were unaware of basic

hygiene. Hadassah founder Henrietta Szold vowed to change the situation. Within two years, Hadassah sent nurses and doctors to serve the population in what was then

Palestine. In the years that followed, Hadassah established clinics, hospitals, and medical schools, and laid the groundwork

for Israel’s healthcare system.

5


Fundraising for the Sarah Wetsman Davidson Hospital TowerWe continue our efforts to fully equip and furnish the 19-story Tower, and especially to complete the Tower’s 20 ultra-modern operating rooms and the accompanying surgical intensive care units. A fundraising “blitz” brought in $3.7M in 90 days. A grassroots Million Dollar Match campaign to complete the ORs in the Tower was announced as the most recent Doctors on Tour visits began. Revenues were triple the million dollar goal before the Tour ended.

the power of women who HEAL

ISRAELHadassah Medical Organization (HMO)Hadassah Medical Organization has built bridges to peace through medicine since its beginning in 1921. HMO’s two hospitals—one in Ein Kerem and one in Mt. Scopus, Jerusalem—serve the largest population group in Israel. They treat one million patients a year, without regard to race, religion or nationality. The Sarah Wetsman Davidson Hospital Tower in Ein Kerem, dedicated in 2012, is home to state-of-the-art patient rooms, operating theaters, and trauma services. Five below-ground floors, housing the Surgical Center, are fortified against chemical, biological and traditional weapons. They can be converted into a self-sufficient hospital in case of attack or natural disaster.

Medical personnel from around the world come to HMO and to Hadassah-Hebrew University Medical School to watch and learn about extraordinary patient care in virtually every medical field.

HMO is renowned for its research; it receives more than 50 percent of Israel’s medical research budget, performs half of all hospital research in Israel, and receives 60 percent of National Science Awards given in Israel.

Marcie Natan and Associates Executive Vice President Burton Krull visit patient at HMO


Prof. Yoram Weiss Medical Director of Hadassah Hospital Ein Kerem

Doctors on TourSome of HMO’s leading physicians visit cities around the US, conversing with Major Donors, potential contributors and members about the cutting-edge research and patient care happening at HMO. The events range from one-on-one meetings to intimate informal breakfasts to black-tie galas. Recent visits have included:

p Prof. Eyal Mishani, Head of Research & Development Division and the Cyclotron/Radiochemistry Unit, discussed some of the most exciting research developments at HMO. These include the encouraging outlook for treatment of neurodegenerative diseases such as ALS, Alzheimer’s, Parkinson’s, multiple sclerosis and macular degeneration, utilizing stem cells; and the future of “personalized” medicine, in which treatment is customized for each patient with his own cells, enabling his immune system to fight the disease. He said that HMO is training the next generation of Palestinian

physicians in the most advanced medical procedures, and continues to build bridges to peace.

p Prof. Rami Mosheiff, Head of Orthopedic Trauma at HMO, explained his pioneering use of computerized imaging as a surgical tool, and his trailblazing use of stem cells to heal complex fractures and bone loss faster and more successfully.

p Prof. Yoram Weiss, Medical Director of Hadassah Hospital Ein Kerem, shared groundbreaking developments from Hadassah Medical Organization in stem cell therapies and new

treatments for MS, ALS, Alzheimer’s, Parkinson’s disease, macular degeneration, and cancer.

p Prof. Asher Salmon, Deputy Director of Hadassah Hospital Ein Kerem and a Senior Oncologist at HMO’s Sharett Institute of Oncology, discussed leading a team of researchers that developed a blood test able to predict the presence of harmful BRCA 1 and BRCA 2 gene mutations. His novel technique, called gene expression profiling, has major implications for those with a high risk for developing breast cancer.

p Prof. Michal Lotem, Head of HMO’s Center for Melanoma and Cancer

Immunotherapy, and one of the world’s leading researchers in malignant melanoma, explained her groundbreaking work with Stage III and IV patients. She successfully treats patients with individualized vaccines that strengthen their immune systems to fight the cancer and prevent recurrence.

p Prof. Tamar Peretz, Interim Director General of HMO and Head of the Sharett Institute of Oncology, discussed her groundbreaking research on BRCA 1 gene mutations in the Ashkenazi Jewish community, and new approaches to prevention, diagnosis and treatment of breast cancer.

Hadassah InternationalThrough their active support of Hadassah Medical Organization, the men and women of Hadassah International—representing all faiths and nationalities—create a worldwide network for healing. With extraordinary philanthropists, dazzling special events, and creative partnerships, Hadassah International continues to play a key role in supporting HMO and building the Sarah Wetsman Davidson Hospital Tower.

7

1,000+ participants joined our virtual walk from New York to Israel

the power of women who HEAL

UNITED STATESHealth and Well-Being for Women, Men, FamiliesNew research discoveries and medical techniques from HMO are used around the world to help heal patients. In the US, Hadassah educates women and men on the risks, signs and symptoms of many diseases, as well as preventative measures, that reflect the work being done at HMO in Israel.

Every Beat Counts, Hadassah’s Heart Health Program™ Hadassah is teaching women everywhere about heart health, because heart disease is the leading cause of death for American women. 82% of heart disease is preventable. It is critical that women learn how their symptoms differ from men’s, and how to live a heart healthy life. In its first year, 2014, the Every Beat Counts: Hadassah’s Heart

Health Program™ nationwide held 95 events and reached thousands of women.

Every Step Counts, Hadassah’s Walking ProgramEvery Step Counts: Hadassah’s Walking Program, launched early in 2015, challenged women and men—both Hadassah members and non-members—to track their daily walking for six months and start living healthier

lives. (150 minutes per week, or 21 minutes per day, is recommended to improve heart health.) This initiative comes under the umbrella of Every Beat Counts: Hadassah’s Heart Health Program™. The road is virtual but the challenge is real. Participants are walking on a virtual route from Hadassah’s New York headquarters to Hadassah’s hospitals in Jerusalem. Over 1,000 walkers are tracking their steps, and walking their way to healthy hearts.

over 33,000 Associates raised $2,000,000+ for stem cell research

Breast Cancer AwarenessIn Israel, Hadassah Medical Organization has done extensive research with the BRCA gene mutations, which significantly increase a person’s risk of developing breast cancer. It was HMO researchers who discovered a 10% greater frequency of BRCA gene mutations among Ashkenazi Jewish women.

In the United States, breast health and breast cancer awareness have been concerns of Hadassah for decades. We have educated women about the importance of early detection, self-examination, and healthy diet. Several local grassroots programs continue to flourish around the country:

The Uplift Project™ has Hadassah members and friends decorating bras and posting the photos on the Hadassah website for Breast Cancer Awareness Month in October.

Celebrate the TaTas, our most innovative fundraiser, features talented artists who capture women’s beauty and strength by painting their naked torsos and raising money for breast cancer research at HMO in Israel.

Check It Out® for Adults and Teens. Hadassah developed the Check It Out® breast cancer awareness program for teens 20 years ago. Over one million students have been reached through high school and college programs. Check It Out® for Adults began more recently, and includes male breast cancer and the latest information, procedures, and statistics for women.

Men’s Health Initiative: Hadassah AssociatesHadassah Associates are educating men about heart disease, and prostate and lung cancer, while they raise funds for cardiac research at HMO. The combination education/fundraising effort adds to the millions of dollars previously raised by 33,000+ Associates for stem cell research.

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ADVOCATEthe power of women who

Hadassah has had a long history of influencing legislation because of its deep and sustained commitment to advocate on issues of importance to women and the Jewish community.

Drawing on its expertise in health research, women’s rights advocacy, and grassroots mobilization, Hadassah’s domestic advocacy agenda provides a multitude of opportunities for its community of 330,000 members, Associates, and supporters—found in every congressional district—to bring about substantive policy change. Hadassah keeps members informed through its Email Action Network and mobilizes members through the 50 State Advocacy Network and National Action Center.

After training in the basics of lobbying and Hadassah policy priorities, members visit their elected officials by participating in a Day on the Hill in Washington, DC or a Date with the State in their state capitals. Members can also spend a Day in the District visiting their federal legislators in their home district offices.

ZIONIST AFFAIRS & ISRAEL ADVOCACY Central to Hadassah’s advocacy efforts is its commitment and dedication to the State of Israel.

Zionist Advocacy Hadassah urges Congress and the White House to maintain support for Israel at the United Nations and on the international stage, including funding for the Iron Dome missile defense system, preventing a nuclear Iran and combating anti-

Semitism around the globe. Hadassah is a non-governmental organization in special consultative status with the United Nations Economic and Social Council (ESOSOC).

How to Talk About Israel: A Tool for Advocates Hadassah collaborated with the Israel Action Network—a strategic initiative of The Jewish Federations of North America (JFNA), in partnership with the Jewish


Council for Public Affairs (JCPA)—to create a guide for speaking accurately and persuasively about Israel to media, students, community groups, and critics of Israel. The guide addresses the BDS (Boycott, Divestment and Sanctions) movement, the ongoing Israeli/Palestinian conflict, US support for Israel, and other action issues.

Curriculum WatchAnti-Israel sentiment in the US has been promoted by special interest groups working to revise school textbook content. If Jewish history disappears from textbooks, how will future generations interpret the Holocaust, World War II and the Israel-Palestine conflict? Hadassah’s Curriculum Watch team takes errors to the publishers and works with them to get corrected versions of the textbooks published and distributed.

DOMESTIC ADVOCACY AGENDAUnder the umbrella of “Women, Health & Family,” Hadassah is pursuing initiatives on the issues of gender equity in medical research, human trafficking, women’s preventive health and affordable child care.


Katherine Nasielski, Director of National Initiatives, Public Diplomacy Department, Israeli Embassy, addresses Hadassah Leadership Fellows during Advocacy training in Washington DC

Hadassah Leadership Fellows in Washington DC

Gender Equity in Medical Research Many diseases can be misdiagnosed or overlooked entirely in women because medical research, diagnostic tools, and treatments are frequently based on male physiology. Heart disease is the number one killer of women, yet women only represent one-third of participants in cardiovascular clinical trials. Hadassah created the Gender Equity in Medical Research Initiative to advocate for legislation on this issue, and help ensure that medical treatments benefit women and men equally. Hadassah joined with the Society for Women’s Health Research to promote awareness and legislative change on this issue through social and traditional media.

Combating Human TraffickingTragically, slavery remains a modern-day reality for an estimated 27 million people worldwide—more than any other time in history. Hadassah encourages Congress to pass legislation supporting victims of both sex and labor trafficking, and to penalize those profiting from the trafficking enterprise. Hadassah joined with the National Council of Jewish Women to sponsor the Jewish Day of Action to mobilize our communities.

Women’s Preventive HealthFour in ten women are unaware of the preventive health services that are now available to them under federal health care law. Hadassah advocates for a national public awareness campaign to educate women about access to these services.

Affordable Child CareA lack of access to quality, affordable child care is a major barrier to work-life balance and financial stability for women and families. Hadassah urges Congress to act on legislation to help ease the financial burden on families who seek access to high quality care for their children.

Hadassah Leadership Fellows: Engaging Leaders of Tomorrow’s Jewish CommunityThe dynamic Hadassah Leadership Fellows followed their enlightening mission to Israel with three days in Washington, DC. They had training sessions on how to advocate; a briefing at the White House; a tour of the Supreme Court; and heard presentations on advocating for women and for Israel. Finally, they lobbied on behalf of key Hadassah issues with Members of

Congress. They are currently planning individual “Impact Board” projects: creative pilot programs designed to become “vehicles of change” related to Hadassah’s advocacy agenda. One project is developing an app for medical professionals to identify victims of human trafficking. The second group of Fellows will be selected for 2016/17.

Know Your Worth: Own Your FutureHadassah has for many years worked in coalitions to influence legislation on women’s economic equity. The most recent: Know Your Worth: Own Your Future, created in partnership with Jewish Women International, helps women in transition gain an understanding of their finances and teaches the steps necessary to plan for a secure future. The workshops are now available nationwide, after a four-city pilot program.

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Trudy Mandel Louis was a Hadassah member

who knew she could make a difference. The

Charitable Trust that she established honors her

memory through funding lifesaving work at Hadassah.

THE TRUDY MANDEL LOUIS CHARITABLE TRUST has been a consistent and generous donor to Hadassah, innovative in its approach to grant making. The trustees, honoring the wishes of Trudy Mandel Louis, look for Hadassah projects that are progressive and cutting edge.

One of the trustees read about the stem cell work of Professor Orly Elpeleg, Director of the Department of Genetic and Metabolic Diseases at Hadassah Medical Organization (HMO), and knew the Trust wanted to be part of it.

Professor Elpeleg might be described in lay terms as a “genetic detective,” armed with a Deep Sequencer, the only one in Israel. This device reads genetic code quickly and more deeply than other technologies. It enables the identification of genetic anomalies that will result in specific negative developmental outcomes. The early detection can result in earlier treatment.

Many patients have had lifesaving treatment based on the findings of these

sophisticated genetic tests. In addition, important genetic counseling can be provided to couples considering starting a family. This is an expensive process that is not covered by medical insurance in Israel. The Trudy Mandel Louis Charitable Trust provided the necessary funding for individuals who could not afford the test.

When the trustees learned that Professor Benjamin Reubinoff, Head of HMO’s

Human Embryonic Stem Cell Research Center was working on a special project with Professor Shulamit Levenberg of the Biomedical Engineering Department at Technion, they knew they wanted to be part of this collaboration.

Professors Reubinoff and Levenberg are focusing on the regeneration of spinal cord neural pathways in patients with spinal cord injuries. This regeneration is based on the implantation

of stem cells, in what is called a biodegradable scaffolding, which is destined to heal those damaged pathways. Their groundbreaking work provides hope to those with spinal cord injuries.

Most recently, the Louis Trust has chosen to fund a study into Systemic Onset Juvenile Idiopathic Arthritis (SOJIA) being done by Eli M. Eisenstein, M.D., a pediatric rheumatologist in HMO’s Department of Pediatrics. This specific type of Juvenile Idiopathic Arthritis appears to be different from other forms of the same disease, and in some cases, Deep Sequencing has found mutations that may account for the SOJIA. This study is just beginning, but it could lead to novel and rapid diagnostic tests and treatment.

Trudy Mandel Louis was a Hadassah member who knew she could make a difference. The Charitable Trust that she established honors her memory through funding lifesaving work at Hadassah.

GIVINGthe power of



POCKET CONTENTS

p President’s Message CEO’s Message

p Distribution of Funds

p Hadassah Medical Organization Update HMO by the Numbers

p National Board Members Executive/Management Team

p �Hadassah Donors

HADASSAH THE WOMEN’S ZIONIST ORGANIZATION OF AMERICA, INC. HADASSAH.ORG

PR

ESID

EN

T’S m

essage

The emergency rooms and surgery theaters of our Sarah Wetsman Davidson Hospital Tower in Jerusalem will open shortly. Though the 19-story building’s designation as a “tower” is accurate, five key floors—housing the ERs and surgery units—are underground, for maximum security in a region where security is often threatened. The planning of the Tower, our biggest project in the last 50 years, is a piece of Hadassah’s history. Anyone who helps create and sustain a nation, builds hospitals, educates children, empowers women and inspires leaders—and Hadassah has done all of this—learns a few things. One of the most important lessons is that the line from good ideas to success is rarely straight, that the road to accomplishment often calls for perseverance, patience and sacrifice. As 2014 began, we were at one of the most critical junctures of that journey, with our hospitals in financial crisis. We mobilized all of our human capital—energy, leadership, persuasion, negotiation and our own good name—in forging a historic agreement that ended with the Government of Israel as our partner in ensuring that the Hadassah Medical Organization will continue as the standard bearer of Israeli medicine for generations to come. Even as the drama of that crisis played out, our hospitals continued to provide world-class treatment and conduct cutting-edge research. At the same time, our efforts in America paved the way for Hadassah’s second century with a full domestic agenda, advocacy on the issues most important to us, leadership training and a new branding and marketing campaign.

If 2014 seemed difficult, in 2015 the road looks promising. But our history as Hadassah, as Jews and as partners in the Zionist enterprise, teaches us that the trip is never smooth for long. We advance, but plan for setbacks and threats to health and security. We think creatively and plan strategically. We savor success but know that our strongest asset is being prepared for whatever is waiting around the next curve in the road.

May our leadership continue to embrace the unexpected with the support of our incredible membership.

Marcie Natan, National President

(see reverse side)

The past year has been one of transition around the organization’s priorities, its accompanying structure and the future of Hadassah Medical Organization (HMO). At its February meeting, the Hadassah (HWZOA) Board was presented with priorities, developed by the coordinators and directors of each division and the Executive Committee. They focus on three areas: Israel/Zionism, HMO/Health and Domestic Advocacy. These priorities are intended to focus the organization and to direct its resources to the areas most important to the mission of the organization. Our new branding—THE POWER OF WOMEN WHO DO—reflects these priorities: The Power of Women for Israel, The Power of Women Who Heal, and The Power of Women Who Advocate. Each of these “calls to action” is translated into the agenda we have pursued over the past year—building new activities and programs to expose our members and the larger community to Israel through new missions, the Defining Zionism online program and through the publication developed with the Israel Action Network, on “How to Talk About Israel.” The Power of Women Who Heal has been the centerpiece of our agenda, with the focus on stabilizing HMO both financially as well as through a new and more effective governance structure. The implementation of the Agreement with the Government of Israel and the subsequent recovery plan have resulted in greater efficiencies, a stronger HMO Board and changes in hospital practices. Health programs in the US reflect HMO’s strengths, particularly cardiology, which has increasingly grown with thousands participating in walks around the country through Every Step Counts: Hadassah’s Walking Program. And, domestic advocacy has taken off through a focus on gender equity in medical research and combating human trafficking, as the topics requiring national legislation to ensure that they are addressed. Our structures need to evolve in order to facilitate the implementation of our priorities. In order to better serve our chapters and regions this year we piloted a HUB in the Super South. Fully staffed to help multiple regions meet their fundraising, membership and programmatic goals as well as streamlining procedures, the HUB is being evaluated continually to determine areas of success and those requiring redirection. THE POWER OF WOMEN WHO DO permeates our spirit, our determination and our results. As a force that influences policy and practice; that exposes to, and educates about, Israel and Zionism; that brings medical care to a million people per year in Israel, medical research to benefit the world, and disease prevention education to thousands here in the United States. Hadassah continues to provide an invaluable resource and vital purpose for so many seeking ties to their Jewish values and avenues for personal growth and development.

Janice Weinman, Executive Director/CEO

CE

O’S m

essage


DIS

TR

IBU

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N of funds

IRS Form 990 and Audited Consolidated Reports are available at hadassah.org.

Distribution of Funds 2014 ($105M) Unaudited

$ 39M Hadassah Medical Organization

$20M The Sarah Wetsman Davidson Hospital Tower

$15M Program Expenses

$3M Young Judaea

$1M Hadassah College Jerusalem

$2M Youth Aliyah

$16M Overhead

$9M Development


HM

O update

2014Hadassah Medical Organization (HMO) was in financial distress early in 2014, brought on by a management crisis and the result of being under-reimbursed for services from the Government of Israel’s Health Funds.

In April of that year, the Government of Israel (GOI), HMO, and Hadassah, the Women’s Zionist Organization of America (HWZOA), owners of HMO, sat down to negotiate a plan that would put HMO on the road to a sustainable recovery. HMO was in a Stay of Proceedings, similar to Chapter 11 in the United States, from April to June. Two months later, an historic agreement was accepted by all parties, including additional stakeholders: unions, doctors, nurses, non-medical staff and suppliers.

The Recovery Plan went into effect. HWZOA retained ownership and control of HMO and a financial overseer was appointed by the GOI. A new HMO Board was created, with HMO appointing four members and the chairperson and HWZOA also appointing four members. The GOI has the right of approval of the chairperson.

MID-2015The first quarter of 2015 showed increased revenue as a result of higher occupancy, more operations and more births.

HWZOA sent its first two installments of $12.5M each, based on the Recovery Plan and achieving key benchmarks.

HWZOA continues its commitment to HMO of $19M annually.HWZOA also continues its contribution to breakthrough research work conducted at HMO.

(see reverse side)

HM

O by the num

bers 2014LABORATORY TESTS

3,754,076

AMBULATORY VISITS

611,669

RADIOLOGY/ ULTRASOUND

387,796

DAY CARE IVF

3,736

HOSPITALIZATIONS

80,767SURGERIES

30,929

EMERGENCY ROOM VISITS

125,602

BIRTHS

10,552


NATIONAL OFFICERSPresidentMarcie Natan

TreasurerRoni Schwartz

SecretaryJudy Shereck

Vice-PresidentsMindy BloomLisa DavidsonKathy HershfieldMarcia Gabrilove LadinFrieda RosenbergCarol RosenthalKacy SpivackLaurie Werner

Honorary Vice-PresidentsNancy FalchukCarmela E. KalmansonDeborah B. KaplanBonnie LiptonMarlene E. Post

All officers are membersof the National Board and the Executive Committee

NATIONAL BOARD MEMBERSRenee AlbertSandra AlfonsiLiz AlpertSherry AlturaHaidi AppelMiriam AronSara AronsonWendy BackelmanSue BellerPhyllis BerlowEsther Yelen BermanElaine BinderAileen BormelPennie Sessler BrandenSharon CadoffRuth G. Cole Sheila DermanRochelle EdelmanSandy EinbergMarsha EisenbergKaren EverettKaren EzrineSherri Ades FalchukCarol FeinFrances FeldmanBarbara FleischerElizabeth L. Fox Ruth Ann FreedmanLeslie GaffinClara GillmanNorma S. GindesLynn Gold-BenjaminMichelle Goldberg Beverly GoldsmithJill GoldstoneDianne GottliebRita GottliebAdele GreenblattJanice GreenwaldRuth Grossberg

Haren HaberLinda HakeremGail Hammerman Ruth HendelmanJill HershbeinEllen HershkinLynda HeymanBarbara HorwitzDiane IssenbergRoz KantorMarlene KaplanMichelle KaplanEddyse KesslerSandra KingJosie KivortRebecca KrasnegorBarbara LevinPatricia LevinsonAnita LevyValerie LowensteinKaren LustigEllyn LyonsSheila MacksDale MarcusEllen MastersDeborah MinkoffSheree MirochnikSusan MoyeMiffie NagorskyMelanie NasbergJane NyceHelaine OhayonTobey R. Olken, Esq.Barbara PailetJudith L. PalkovitzHanna PollackJoy E. Pollock, Esq.Jill ProskyJoyce RabinRonnie RosenRosalind RosenBarbara SabinJudith SaxeSharon SchneiderRachael SchonbergerMaureen SchulmanSima SchusterCarol Ann SchwartzBetty ShapiroDeborah ShendelmanShelley ShermanNancy ShumanRobin ShumanBarbara ShurbergDiane SigelNatalie Silverman Sharon SisselskyRhoda SmolowAnnette SondockJane StromFern TannenbaumDiane TaubRoselle UngarDana WaxlerCarol WeissJean WeitzNancy WiadroElaine WinogradTheda Zuckerman

PRESIDENTSBostonVarda Farber

Brooklyn Janet Young

Central Pacific Coast Judi Finkelstein

Central States Lynn Furness

Chicago-North Shore Luisa Ellenbogen

Connecticut Sally Kleinman

Desert-Mountain Cathy Olswing

Florida Atlantic Marion Aronheim

Florida Broward Dorrie Kahn

Florida Central Susan Lafer

Great Plains Teree Farbstein

Greater Baltimore Jill Sapperstein

Greater Detroit Nancy Bechek Bluth

Greater Miami Mindy Tucker

Greater Philadelphia Patsy Gruenberg Joyce Laiter

Greater Pittsburgh Barbara Scheinberg

Greater Southwest Amy Applebaum

Greater Washington Area Judy Erdheim

Lower New York State Amy Solomon

Nassau Tracey Drayer

New York Rae Gurewitsch

Northern New England Carole Greenfield

Northern New Jersey Stephanie Z. Bonder

Northern Seaboard Rhoda Dombchik

Pacific Northwest Peg Elefant

Southeastern Toby Parker

Southern Lee Kansas

Southern California Sandra Sadikoff

Southern New England Susan Shikora

Southern New Jersey Sherryl Kaufman

Southern Seaboard Janice Bernstein

Suffolk Phyllis Abramson

Upper Mid-Atlantic Janet Deixler

Upper Midwest Beatrice Johnson

WestchesterDeborah Wiskind

NATIONAL SERVICEJoan BaronJacquie BayleyBettye BerlinFredi BrownCaren CaplanConnie Cirillo FreemanDorothy GanzKaren GoldmanElissa GrebberRoz HolbergJane JacobsonTeri JunkerCarol Goodman KaufmanViviane KovacsBarbara KraftSharon KrischerDina LipschultzSheila MagermanDebra MazonCarolyn PlessnerStacie PodosSue PolanskyLonye RaschMarlene RosenthalBenita RossLoren RothMichelle Rubin Gillian SescoeMerna ShapiroRita ShapiroTema SternbergIris TishkoffRuthanne WarnickEllen Zarrow-Nissenbaum

SPECIAL STATUSMadelyn DonoffAnn EisenbergKaren FeitJudy Fellner-WeissDebbie FriedmanRuth GurskyPhyllis Hartstein Lieba LanderDafna MichaelsonLaurie Weitz

HONORARY COUNCILChris AdlerGerry Sue ArnoldClaire BaerElaine BakerNaomi R. BarskyPhyllis BerlasRhoda BernsteinShirley BlumbergRhoda BrevermanFreda BrodeDorothy R. Bucksbaum

Judith R. ClementsGail Cohen Karen DanninRoberta M. EbertElaine H. EllishBarbara ExteinBobbie FeinsteinDr. Francine FettmanLinda Elfmon FleishmanArlene FreedmanRae G. GelfandRae M. GinsburgFrances Sorin GoldbergCarol GoldsmithSandra GoldsteinAnna E. GreenbergDoris Greenberg Betty Rapoport HamburgerSylvia A. HermanMarjorie G. HousenRuth B HurwitzSharon JacobsonPaula JarnickiLeah-Dee KahnHelene KarpaJoyce C. KiteyBea KleinBobbee Slotsky KramerSheila LebowitzRickie LeiterMarilyn LevineGail LiebBobbie LimorSeema ListonLee Lobel-ZwangSusan MarkBarbara G. MelamedDovie MelnickAnnette MeskinLinda MinkesSue MizrahiJulie MorrisLinda Glesser MorrisSoraya NazarianAda Sutker RabinowitzSonia RaizesLeah Stern ReicinRenee ResnikCorinne Ravel RetchinJoan Walder SacarobLisl SchickElaine M. SenterRhesa E. ShapiroAndrea SilagiEva SilbermanJacqueline SilverbergLeah SilversteinBelle H. SimonLois SlottBarbara SpackCecile SternJudith SwartzBarbara TirschwellBarbara TopolKaren VenezkySusan WeinbergHelen WeisbergMona WoodSusan YorkeEdith ZamostRuth ZimblerSusan ZimmermanJane Zolot

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EXECUTIVE TEAM Janice Weinman was appointed in June 2012 as the Executive Director/Chief Executive Officer of Hadassah. She came directly from her post as President of K.I.D.S., an organization supporting millions of children in need in communities across the United States and overseas. Prior to her position at K.I.D.S., she served as Vice President for External Affairs of The Mount Sinai Hospital/NYU Medical Center and Health System in New York, where she was responsible for government and community relations, marketing, communications and public affairs of the five hospital consortium.

Weinman also previously served as Executive Director and CEO of the American Association of University Women (AAUW), a nationwide grassroots network of more than 200,000 members and 600 college and university partners and was Executive Vice President of the College Board, which works to ensure all students in the United States have adequate preparation and the opportunity to enroll in and graduate from college. She also served as the assistant to US Secretary of Education in both the Carter and Clinton administrations. Among the many leadership positions Weinman has held in civic and community organizations, she was an inaugural board member of the Hadassah Foundation, has served as Chairman of the Board of the Jewish Community Relations Council of New York, Chairman of the Board of the Women’s Leadership Board of the John F. Kennedy School of Government at Harvard University, and member of the Visiting Committee of the Harvard University Graduate School of Education. She holds doctorate and master’s degrees from Harvard University, and a bachelor’s degree from Brandeis University.

Rick Annis Prior to his tenure as Chief Financial Officer of Hadassah, Annis served on the Board of Hadassah Medical Organization and has served on non-profit boards and governmental committees in various states. He currently serves as treasurer of an international non-profit.

Sheryl Zeligson, Hadassah’s General Counsel, has been with Hadassah since 1992. Prior to Hadassah, Zeligson served as an associate at the law firms of Fulbright and Jaworski, LLP and Kelley Drye & Warren, LLP. She graduated from Barnard College, Columbia University with a B.A. in Political Science. Sheryl was awarded a J.D. degree from Fordham University School of Law. She is a member of the New York and New Jersey State Bars, Southern and Eastern Districts of New York and the District of New Jersey. She has been a member of the Committee on Non-Profit Organizations, Association of the Bar of the City of New York. She is a member of the New York State Bar Association, the New York County Lawyers Association, the Association of Corporate Counsel and the Association of the Bar of the City of New York. Zeligson has been listed in Avenue Magazine in the October 2011 and October 2012 editions of Legal Elite (Top Women Attorneys).

MANAGEMENT TEAMNaomi Brunnlehrman is the Director of the PRogrammaning, Advocacy, Zionism and Education (PRAZE) Division. Naomi has been an advocate for over 30 years and is a co-founder of The Jewish Deaf Resource Center, which builds bridges between individuals who are deaf and hard-of-hearing and the wider Jewish community. She is a tri- lingual interpreter, a past Assistant Vice President at KeyCorp, a Software Conversion Project Specialist for over 10 years and most recently worked at DOROT as their Education Director. Naomi has her MA in Jewish Studies from the Graduate School of the Jewish Theological Seminary of America.

Avi Gordon is the Director of Operations. He has spent most of his professional life in executive positions with large national and multi-national companies, such as Sr. VP Operations of The Argen Corporation, a

dental company with annual revenues exceeding two billion dollars, and as COO of Shamir Insight Inc., the American subsidiary of a NASDAQ-quoted, industry-leading optical company. Most recently, Avi served as COO of two 501 (c)(3) charitable organizations, Oorah and Kars4Kids. Avi is a chartered accountant with degrees in economics, finance and business administration, and international tax law.

Sheryl Hoffman is the Director of Marketing and Communications. Sheryl has over 30 years’ experience in her field in marketing agencies, corporate and non-profit organizations. Prior to Hadassah, Sheryl was the Director of External Affairs at Teachers College, Columbia University and the Executive Director of Marketing and Communications at Jewish National Fund. Sheryl is a past president of her synagogue, and has also served on various boards

and committees including the NJ regional board of United Synagogue of Conservative Judaism, the Jewish Theological Seminary Cantorial School Focus Group and the JTS Cantorial School Task Force. Sheryl graduated from Rutgers University with a BA in Communications.

Melissa Karachalios is the Director of the Member & Unit Services Division. Before coming to Hadassah in October 2013, Melissa served as the Director of Membership and Communications at the National Council of Jewish Women (NCJW). There she launched a new membership campaign nationally and with local chapters, and had responsibility for leadership training, direct marketing activity and media relations. Prior to her tenure at the National Council of Jewish Women, Melissa held several management positions in the for-profit sector and in the non-profit sector at the American Society for Microbiology, the American

Society of Civil Engineers and the Society for Neuroscience. Melissa has a BS in Communications from SUNY Oneonta.

David Pasternack brings 30 years of experience to his role as Chief Development Officer. David received a BA from the University of Georgia. David spent most of his career in various sales and marketing positions including New Business Development at Kimberly-Clark where he won the ‘Employee of the Year’ Award. He later worked at the American Heart Association where he brought in more donations than anyone in the organization’s history at the time. Additionally, he helped develop and fund the award-winning GO RED FOR WOMEN campaign. Most recently, David was Executive Director at Israel Bonds NY, where his team sold over $214 million dollars of investments in the State of Israel in 2013 alone.

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Documents

Hadassah Annual Report 2014/15