Handout guide seller updated 2.2016

Handout Guide ToHow We Promote & Sell

Your Home

HomesJustForYouTeam

“They listened, understood our needsand gave exceptional service.”

(comments from our customers)

Keller Williams Realty North Central680 Mechanic Street, Suite 250 / Leominster, MA 01453

Phone: (978) 786-5160E-Mail: [email protected]

About Our Founders:

Anne and David La LibertyTeam Founders

Anne and David La Liberty The Team founders, Anne and David sold homes for over 28years, and continue to be committed to continuously improving the way the HomesJustForYouTeam helps people with their real estate needs. Ultimately all they do in real estate is focused onhelping their past clients as they transition back as current and future customers of the Team.They are always searching for better ways to help get the results their clients want– and havedeveloped a marketing plan that will help you to see that SOLD sign in front of your home. Inaddition to their other advanced training, Anne and Dave have held the titles of CertifiedResidential Specialists and have earned their GRI, SRES and ABR designations.

Anne sold real estate for 28 years and has been involved in more than 1000 transactionsides. She entered the profession after having taught school and raised her own children. Anne isthe “ultimate matchmaker” and always took great pride in finding people the homes of theirdreams.

Dave also sold real estate for 28 years and has devoted a large amount of research andtime to developing the marketing systems for the team. He entered the field from the computerindustry, and has brought that knowledge with him. He has been involved in more than 300 realestate transaction sides in his career.

Anne and David continue to be involved with the HomesJustForYou Team as Affiliates, andregularly consult with the Team on business, customer service, and client relationshipmanagement. Still devoted to spending quality time enriching the lives of others through their workwith the church, and time spent with family and friends, they are never too busy for a call, and lovehearing from their past clients!



Our Job

Empower & Keep You In Control

Selling Real Estate is a rolethat you may have little experience in!

Our Knowledge and Experience MakeThe Difference!

And Gets The Job Done

You’re Always In Control!



The Right Price to Sell At

What Sales Associate or TeamWill Get the best Results for Them

Every Seller Has 2 ImportantDecisions To Make:



For Sellers to get The Highest Gain

3 Things are Needed:

Price Performance

Promotion

When Price, Promotion and Performance arebalanced

You’ll be on target to get the resultsyou’re looking for!



Most Sellers feel the best way to receiveThe Highest Gain:

Find an Agent they feel comfortable withwho can justify the

Highest Market Price!

Price

Seller’s Main Goal= Best PriceBest Price: Highest Gain to the Seller of what they feel their home is worth!

Buyer’s Main Goal= Best Price

Best Price: Compared to other homes they will see:

Best LocationBest ConditionBest floor planAt the Lowest Price!



The Goal Of Pricing

Maximize Your Gainfrom the Sale of your home

How ?Competitive Pricing! Get’s the Job Done!

Priced Too High:Sends well-qualified buyers to comparable,

competing properties.

______________________



Pricing is Extremely Important!

However...

Pricing alone Misses the mark!

Pricing alone is like a 3 Legged Stoolwith only 1 leg to stand on!

Regardless of how you look at it:

It just doesn’t work very well!



Price Promotion Performance…Give Successful Results

You’re Always In Control

PriceThe asking price accurately reflects the home’s true market value!

PromotionUsing the HomesJustForYou.com Targeted Market approach to Promoting

your home, is the fastest way to reach the right buyer for your home.

PerformanceThe HomesJustForYou.com associates you work with will give you

excellent, fast communication throughout all stages of your real estatetransaction. Your associate will execute smart negotiation on your behalf,

and use a comprehensive transaction follow through process.

When You Know and Agree:



Actual ads:

YOUR COUNTRY OASIS!Peacefully nestled on a gorgeous 8.63 Acre lot this exquisite 4 Bed 2.5 Bath executive farmhousecolonial home in Lunenburg is the country home you have always desired – yet commuter-friendly!

All the touches of elegance that you would expect- please ask for list. Exquisite outdoorspaces! $524,900.

ELEGANCE & CHARMThis well-appointed 4 Bed 2.5 Bath home in Lunenburg has all the high-end features you would

expect in a home of its class! Hardwood and tile floors, Silestone counters, fireplace, andmahogany deck begin the list. Just turn the key and move right in to your new country

home $524,900.

SIMPLY BEAUTIFUL!!This 4 Bed 2.5 Bath Lunenburg executive colonial is exactly the quality home you have been

searching for. Just turn the key and move right in! Beautiful hardwood and tile floors, Jacuzzi,fireplace, and all of the amenities you would expect. Peacefully situated on a quiet 8.63 acre

lot. $524,900.

The Key to Successful Selling:“Targeted Marketing”

3 Critical Ads Summarize BenefitsThat Will Motivate A Targeted Buyer To See Your Home!

Our Goal is to Attract The Best Buyerfor Your Home by

Creating a clear picture of the benefits your HOMEoffers, that a targeted buyer is looking for!

Promotion

In addition to what everyone else does, we enhance photographs and offer stagingtips to show your home in its best light. Our dedicated team of professionalsidentify target markets to present your home to the ideal buyers. Information

packets, including photographs, are given to buyers at each showing to ensurethat they have the information they need

and will remember your home after they view it!

Many of the Internet sites where your home is viewed whenWe Promote the Sale of Your Home!

OUR GOAL: “Quickly Attract The Right Buyer”Key Promotion Strategies:

Our Advanced Preparation gives you the advantage over competing properties

MLS REALTOR.com KW.com Virtual Tours HomesJustForYou.com Craigs List

E-Marketing Strategy:

In advance of putting your home for sale, after having a signed Exclusive Right to SellAgreement, we get to work by identifying the Buyer Target. Then, using our Creative Ad Structure. wecreate 3carefully crafted ads using well thought key words, enhanced pictures and visual tour designedto showcase your home to Attract and Motivate the Right Buyer.

These ads become the foundation for the 500 characters of description that MLS limits all agents to.It’s CRITICAL for the description to be correct, complete and consistent the 1st time because this iswhat is sent through all of the internet.

We also enhance your homes photo’s and visual tour so that your home is showcased with thebest possible image that will quickly attract that just Right Buyer.

Use of All Appropriate Home Buyer Sales Lead Generating Media



Facebook YouTube RealBird Zillow.com Trulia.com Homesinnorthcentralmass.com Pinterest

Comprehensive Property Information Package - selling Buyers on Benefits of your home Brochure boxes (where deemed beneficial) The Real Estate Book Gallery of Homes Newspaper & Gallery Group Gardner News (where appropriate) Newsletter mailed to past Seller and Buyer customers every other month with insert of all

current listings. Also emailed to prospective buyers who’ve contacted us. Our Team Marketing and Advertising

We continually add New web sites that prove to be good home Buyer generating sources.

Print Media Strategy:

Major Home Buyer Lead Generating Web Sites


Comprehensive Property Information Package–left for buyers so that they will remember YOUR home




Special Welcome Home Edition!Gallery of Homes in the Sentinel and Enterprise

(Once a month)



Our NewsletterMailed to our entire data base of approx. 1000 contacts

every other month with an insert of all our current listings.

YOUR COUNTRYOASIS!

Peacefully nestled ona gorgeous 8.63 Acrelot this exquisite 4Bed 2.5 Bath execu-tive farmhouse colo-nial home in Lunen-burg is the countryhome you have al-ways desired – yetcommuter-friendly! Allthe touches of ele-gance that you wouldexpect- please askfor list. Exquisite out-door spaces!$524,900.







Negotiating OffersInto

Successful Agreements

What is the Net Price (Price offered less any Seller paid Buyer closing cost) Personal items being asked for that were never offered What is the deposit How much of a mortgage does the Buyer need What is the Buyers down payment Is the Buyer pre-approved (what bank or mortgage co.) When does the Buyer want to own the home How long is the Offer valid for

Sellers should always anticipate lower than asking Price initial Offers

REQUIRES

Careful review of all Critical informationcommunicated in the Buyers offer to youthe Seller.

Our Team Assures: You’re Always In Control

With this information, the Sellers input, and agent insightDevelop Counter Offer Strategy

(when needed)

Comprehensive Transaction Follow Up ProcessOnce an offer is submitted, there is still a lot that needs to happen!

We follow every detail of your transaction to make things go assmoothly as possible. We are here for you!!



Critical Follow Up: Home inspection Purchase and Sale Deposit accounting Appraisal completion Any Non Typical Issues Buyer mortgage commitment Seller / Agent check list completion

Our Marketing Efforts Produce Positive ResultsRegardless of Market Conditions

2015 Sales

Number of Homes Marketed and Sold: 33Number of Homes We’ve Found For Buyers: 18

Total Sales: 51

2014 Sales

Number of Homes Marketed and Sold: 30Number of Homes We’ve Found For Buyers: 33

Total Sales: 66



Results/Performance

RESULTSExample of what We Strive to Accomplish in Real Estate:

Letter from Seller to Broker/OwnerDays On Market: 71

Dear Brokers,

I want to take this opportunity to express my thanks to Kurt Thompson, Broker Associate, who workedtirelessly and professionally in completing the closing n our property in Athol, Massachusetts. Kurt wasvery patient and accommodating in helping my sisters and I sell my parents 2 family home in a commu-nity that was noted (Boston Globe Article March 2012) as a very depressed real estate market. Kurt wasable to guide us through some very difficult moments, using his tact, diplomacy, and good will duringthe last couple of months, when our frustration level was at its highest.

I wanted you to know that Kurt did a terrific job and… cares deeply about his customers...

Thanks again,

P.S.Kurt… Thanks for all of your help!

Bill, Julie + Sally

This is just one of many, many letters and emails that each of our associates have received in theiryears of service to the real estate community.



How we Know When our PerformanceMatches Your Home Sale Goals

At the successful conclusion of a Home Sale transactionwe want all of our Sellers to say:

“I got the money I expected to get”

“It was sold in the time frame I planned on”

“Anything unexpected was taken care of”

“It was the best decision I ever made!”

“I will always tell anyone who even whispers the word Real Estate,they need to get in touch with the HomesJustForYou Team.”

________________________________

We’re never too busy for any of your questions and referrals to helpyour family members or acquaintances.



The HomesJustForYou Team

Our Service GuaranteeFor The Sale Of Your Home

Prior To Any Accepted ContractYou Must Be Satisfied That You Received:

Concern For Your Best Interest Suggestions For Preparation Of Your Home for sale Complete Exposure to Potential Buyers All Inquiries Handled Quickly & Professionally Your Sales Agent will be Accessible and Responsive Thorough Review of all Offers To Purchase Advice and Assistance when Negotiating Complete, Consistent follow-up

ORYou May Cancel Our Contract



Price Any and every agent will find the right price... eventually! But will itnet you the most money? Pricing too high will lose you critical time when your listing isbrand new - and this will cost you. Let our experience guide you.

Promotion Target market your home - and send a consistent messagethrough all media, online and off. No one matches our marketing.

Performance You are in charge, right from the start, and until we aresitting together at that closing table. Our goal is to attract the right buyers and keep

the lines of communication open. We are accountable… to you!

You & the HomesJustForYou Team = Results

“It’s Not Statistics & Market Data that sells homes quickly”It’s Price, Promotion & Performance!




Not shown: Team Support Jeannie Murawski and Sales Associate Wiley Cordone

What Our Past Customers Say

"Thanks for all you did to make selling our home a breeze! " Always in Friendship, E.& L.B.

“...Kurt was very patient and accommodating in helping my sisters and I sell my parents’ 2 family homein a community that was noted… as a very depressed real estate market.” B, J and S

“You made my house buying experience as good as the fairy tale.” L.O.

“Thank you for helping us find our first house and for making the experience enjoyable! We appreciatedyour efficiency and attention to detail.” L & J

“We really enjoyed doing business with you, it made the entire experience very pleasant and worry free.”P & C. P. & R & J

"The best of what an agent should be. There for us at every step and at any hour. Smart, professional andknowledgeable. Top of the line." A.&A.K.

"Exceptional and helpful in every aspect. I was extremely satisfied and I am very grateful for allthat was done. - Thank you!" R.L.

"Recommended to us by a colleague - very helpful to us, always available. We woulddefinitely recommend to others." E.&J.B.

"One of the greatest people we ever met as a person and a Realtor. Made my husband and myself feelextremely comfortable. Thank you for the great work." C.&M.M.

"Was a tremendous help in all aspects of selling and buying a home. We enjoyed working with andwould recommend to anyone interested in high quality, high integrity help!" T.S.

"We really enjoyed working with you, we felt it was very important to have someonehelping us who understood our needs, what we were trying to accomplish and kept us involved and activein the decision making. You demonstrated all of that with us. It was great having someone who listened. Iwould highly recommend your services to anyone we know." W.&S.P.

"You were very helpful through the selling process! I have recommended you to my father-in-law and Iam happy you will be the listing agent. We were both very satisfied with the Re/Max company." P.&C.F.

"Integrity" = says it all! G.C.

"Your Service was exceptional! My banker commented on your "Good follow-ups" during the whole pro-cess. Your web site and on-line access to current MLS Listings was an enormous help …” P.G.


Countdown to Closing!Seller / Agent Closing Checklist



___ Will you be using your own attorney to review the P&S and prepare the deed or would you prefer the closing attorney to pre-pare the deed (approximately $200). Call your attorney to see what the actual charge would be.

___ If this is a condo, you will be required to obtain from the management co. or condo association, responses to the lenders ques-tionnaire (normally right after the signing of the Purchase and Sale and a 6 D certificate (normally ordered 14 business daysprior to closing). Please talk to me about these after the P&S is signed.

___ If you have a mortgage and/or equity line of credit on the property, the closing attorney will need your account #’s, Bank name& address & your social security #’s to obtain payoff info. You should receive this request right away.

___ Please let us know if you receive a letter from the closing attorney.

___ If this is a multifamily property, at closing, all deposits held and all collected rents (adjusted for the time of month) need to betransferred to the new owner. I will need to speak with the closing attorney for their instructions about how to handle this.

___ Check smoke and carbon monoxide detectors work and are the right type. We will speak with you about scheduling the inspec-tion.

___ We will arrange final water, sewer & oil readings with you. We will confirm with you what the final water and sewer charge toyou is and what the adjustment for oil will be. Please ask us to review this with you a day or two before the closing.

___ If your home has a septic system, do you have a valid Title V Certification? If not, schedule one immediately.

___ I will contact the closing attorney and notify you when, where & what time the closing will be held.

___ Notify Post Office of your change of address. (A week before closing)

___ Notify gas/electric company (if applicable) 7 days prior to the closing date. Let them know the service will be switched over tothe new buyer as of the closing date

___ Change your phone and cable to your new address.

___ 3 days after the closing has occurred, notify your insurance co. to cancel your home owners insurance on the property.

___ Confirm moving arrangements with me. Plan to be out of the property the day before the closing, the home should be in abroom clean condition (check with me if you need to clarify what this means). The buyer will be doing a final walk through onthis day to confirm (as stated in the Purchase and Sale agreement), that the property is in a condition similar to what was ob-served at their last visit.

___ I will review the property transaction settlement statement (HUD) (prepared by the closing attorney) with you sometime beforethe closing to confirm the proceeds from the sale.

Documents

Handout guide seller updated 2.2016