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Story Board Page 1
Camera flying through blades of grass
Camera flying through blades of grass Flying through
Branches
Flying through Branches
Flying through Fields
Flying through Fields
Barbie dolls and teddy bears (target)
Barbie dolls and teddy bears (target)
Helicopter from above
Helicopter from aboveSpecial effects
exploding the toys
Special effects exploding the toys
Story Board page 2
Imagination interrupted
Imagination interrupted Introducing the brand
new SYMA SO33G
Introducing the brand new SYMA SO33G The most revolutionary,
manoeuvrable, ‘Coaxial control’ RC helicopter to
date
The most revolutionary, manoeuvrable, ‘Coaxial control’ RC helicopter to
date
“SYMA - Guide your imagination”
“SYMA - Guide your imagination”
Target audienceMales (more so than females) from the ages of 8-50. From the standard occupational classification,
examples of possible demographics who would buy the product judging by their occupation (that stand
out to me) are: Police officers, officers in armed forces, shopkeepers, leisure and theme park
attendants, air traffic operator,
Budget£50 helicopter
£2 action figure£20 secondary helicopter
£600 DSLR cameraTotal expenditure: £672
The advertI think this advert will be a success because those targeted will want to experience what the person in the advert is experiencing and the only way to achieve that is to buy the product. As long as the
product looks entertaining enough and the tag line is catchy and inspirational enough I am sure the
advert will sell the product.
Deadline7th March 2013