The Face of TruthThe Face of Truth

¿What´s CLAM? Maccabi Latin American Confederation, (Constituted in

Uruguay, May 1950) represents Maccabi World Union in Latin America

It coordinates and creates activities for the integration of Latin American Countries, under the umbrella of the Maccabi Movement

It reunites 200.000 associated members in 15 countries integrating the JCCs or Maccabi structures in each country or community.

MACCABI WORLD UNION has 400.000 members distributed in 50 countries in the 5 continents.

But ¿Why is CLAM

Engaged in Hasbara?

Responsibility of the Jewish communities to explain, justify, refute or contextualize what is happening in the Middle East.

Responsibility of the Jewish communities to explain, justify, refute or contextualize what is happening in the Middle East.

Anguish of some Jews trying to defend and to explain Israel's position when there is conflict in the area.

Anguish of some Jews trying to defend and to explain Israel's position when there is conflict in the area.

CLAM brings together a wealth of community services in the continent and a large number of young activists and leaders

CLAM brings together a wealth of community services in the continent and a large number of young activists and leaders

KnowledgeKnowledgeידעידע אמצעיםאמצעים

Media and FriendsMedia and Friendsאקטיביזםאקטיביזם

ActivismActivism

Strengthen Jewish identity and loyalty to Israel.Create Opinion Leaders in Public Diplomacy

Strengthen Jewish identity and loyalty to Israel.Create Opinion Leaders in Public Diplomacy

The 3 Pilars of our Program

Trainning Seminars Teachers from IsraelEvolutionary and permanent (material between

seminars, classes in facebook etc)By Dargot – 10 levels. 1 or 2 levels per seminar. In each seminar:

Middle East Israel Techniques A Local or Current issue

Seminars for Journalists and/or evangelists Interviews for local Media

Dramatically increase contents

Biannual special course for the last two years of the Jewish High Schools

Course filmed in Israel taught by the best teachers in Spanish and in Hebrew (subtitled)

Kit for each school: Videos and activities

Training for local Morim

Review from Israel and Teudot from Israel

Educate communities about the need to raise the domain of contents about Israel

Educate communities about the need to raise the domain of contents about Israel

To build a network of communities working simultaneously and coordinated with the same

project

To build a network of communities working simultaneously and coordinated with the same

project

The possibility of working with more than 1200 participants of 20 different communities in 14

countries...

The possibility of working with more than 1200 participants of 20 different communities in 14

countries...

Extend the feeling that there are things we can do to defend Israel actively .

Extend the feeling that there are things we can do to defend Israel actively .

OUR ACHIVEMENTS

To deepen the target: To deepen the target: Evangelists, local journalists, Evangelists, local journalists, and politiciansand politicians

To deepen the target: To deepen the target: Evangelists, local journalists, Evangelists, local journalists, and politiciansand politicians

Expositions and “El Expositions and “El Canal de la Paz” Canal de la Paz” Chronics for TVChronics for TV

Expositions and “El Expositions and “El Canal de la Paz” Canal de la Paz” Chronics for TVChronics for TV

••Book Editorial and Book Editorial and constant messages in constant messages in Twitter, FacebookTwitter, Facebook

••Book Editorial and Book Editorial and constant messages in constant messages in Twitter, FacebookTwitter, Facebook

••Masa Program – Katavim Masa Program – Katavim and special assignments for and special assignments for ActivistsActivists

••Masa Program – Katavim Masa Program – Katavim and special assignments for and special assignments for ActivistsActivists

NEXT CHALLENGES

Israel Advocacy in the Jcc: ¿Why is this also our role?

Jcc´s in Latin America are becoming a central reference to the communities

Leadership training is a main objective in our Jcc´s. A Jewish leader have to be informed.

The information should be unified and coherent. The campaign against Israel is well organized by specialists in propaganda.

JCC has a central role in training young people, and adults that are aware of the Israel delegitimization campaign.

Problems and Challenges to Consider JCCs are not political institutions and these matter

have political implications: Always have the local political institution inside the training and the hasbara activities

An official speaker should be appointed and informed if journalist become aware of the involvement of the JCC

To engage in this kind of program the JCC have to compromise with an ideology.

¡This is a hard but very important work to do!

"In times of crisis, the Jew feels that anyone who touches Israel, is touching the apple of his eye."

Abraham J. Heschel