HawkinsDMR

Jason L. Hawkins

103 Briarlake Court [email protected], GA 30345 Mobile: 404-735-3291 Business Management Development/Sales __________________

SummaryExperienced with working with teams of analysts to provide analytical support related to brand and product management, direct marketing and mass marketing campaigns, and analysis of consumer behavior and response. Consult with relevant business functional areas: sales and marketing, franchise services, field marketing, and ecommerce to establish analytical support objectives. Develop quantitative measurements for frequency programs. Support or initiate projects to address strategic and tactical marketing issues for digital and relationship marketing. Create recommendations on various projects and initiatives through the modeling of customer, company, and industry data sets. Interpret and explain technical findings to business stakeholders in practical non-technical language. Knowledge of and expertise in the programmatic ecosystem and marketing problem solving.

Key Areas of ExpertiseProduct and Service Delivery LeadershipSales Team Leadership Technology Vision and Strategy Interpersonal RelationshipProduct Management Customer Relationship Management (Big Data Analytics)Systems Delivery and Integration Effective Negotiation and Risk ManagementBusiness Development Processes Relationship ManagementProject Management & Logistics Effective at Teaching & Motivating Others Natural Team Player with Ability to Lead ChangeOperations Efficiency and Controls Business DevelopmentFinancial Analysis and Cost Controls Account/Vendor Relationship ManagementManage Security and Financial Audits Marketing Analytics and Customer RetentionEstablish ROI for Key Initiatives Develop Business PlansEstablish Governance Policies and Procedures Management of Auto Sales, Digital Books, & Software Products Sales & Inventory Control Management Analytical Skills & Strategic Management Professional ExperienceHotMiamiStyles.com-Sunrise, FLRemote Digital Marketing & Analytics Consultant-May 2013-PresentDevelop measurement methodologies and audience segment reporting to drive effective targeting and monetization. Identify the current- and future-state business processes. Create recommendations for enhancements to relevant databases from an information needs perspective including internal and external data sources.

Deliver elements of systems design, including data migration rules, business rules, wireframes, or other detailed deliverables.

Utilize campaign management Adobe Audience Manager, data mining software, forecasting models and statistical/computational models to achieve analytical objectives such as maximizing response and the guest experience while minimizing cost.

Design complex performance tracking methods for relevant programs and initiatives. Facilitating the negotiation of requirements amongst multiple stakeholders

Jason L. Hawkins404-735-3291

ShopFashionSuit.com-Atlanta, GA Remote Digital Marketing & Analytics Consultant-May 2013 to PresentConsult with relevant business functional areas such as marketing, sales, and field marketing to establish analytical support objectives. Develop presentations to management inside and outside of the company in order to report findings, interpret data analysis, and make recommendations based on results.

● Create recommendations on various projects and initiatives through the modeling of customer, company, and industry data sets. ● Collaborate with senior management to identify and classify key audience segments and create custom audience segments utilizing 1st and 3rd party data. ● Interpret and explain technical findings to business stakeholders in practical non-technical language.

DOWNTOWN NASHVILLE NISSAN, Nashville, TNSales & Training Manager ● Feb-2002 to Apr-2013Responsible for profitability in both the new and used vehicle departments and for customer retention. Effectively managed sales and finance personnel, acquired extensive knowledge of the automotive industry and trending indicators to gain a competitive advantage, utilize interpersonal skills to interact and satisfy both company and customer needs.

● Developed annual dealership sales forecasts by projecting total vehicle sales, gross and operating profits as well as expenses for the new-and-used sales departments of $4M quarterly. Increased sales/finance departments’ net revenue by 12% for 5 consecutive years by introducing core sales techniques to sales staff; empowering them with efficient product knowledge, interpersonal skills, customer relationship management, and incentivized measurements to obtain sales goals.● Organized the appropriate supply of new and used inventory through ordering/acquiring vehicles from manufacture, dealership trade, and auctions.

Department of Defense/U.S. Navy, Global Information Systems Technician • 1993 to 2006 Planned, coordinated, and implemented security measures for information systems to regulate access to computer data files and prevent unauthorized modification, destruction, or disclosure of information.

●Established, monitored, performed maintenance, and restored secured communication systems that supported voice exchange, video, data, and imagery by using terrestrial or satellite. ● Installed operating systems, applications and peripherals, debugged command language scripts, and provided assistance to the ISSO to access control security. ● Performed network modeling, analysis, and planning. Researched and recommended network and data communications hardware and software solutions.

Key Technologies Enterprise Architecture Business Intelligence and Analytics Hadoop and Tableau Process Methodologies Agile Process PROFESSIONAL ORGANIZATIONS & AWARDSDelta Mu Delta, International Honor Business Society – September 2014 to Present Sales Manager of the Year – 2006, 2007, 2009, & 2012 EDUCATIONMaster of Information Systems Management (CIS MSIS) Georgia State University, Atlanta, GA – 2015 GPA 3.6


B.S. in Business Management/Entrepreneurship University of Phoenix, Atlanta, GA – 2014 GPA 3.8


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HawkinsDMR