HazelThe company makeover

Esther Douwes DekkerAnke Takens

1/13Cosmetics Hazel

Contents Hazel Issues Percentages of sales New advertisement Website Other improvements

2/13

Hazel Seller of cosmetics and beauty

products all over the world Available for men and women Wide range of products

Sales declined from 1990

3/13

HazelCosmetics

Main issues Outdated brand image Overwhelming catalogue Barely no appeal with teenagers and

young women

4/13

Hazel financial sector5/13

Fragrances; 19%

Hair care; 16%

Colour cosmet-ics; 16%

Skin care; 15%

Bath and shower products; 14%

Deodorants; 9%

Sun care; 9% Men's grooming products; 2%

Percentage of sales by key sectors

New advertisment

6/13

LOOkX Attractive for

teenagers and young-women

Low priced Various mixable

colours Blake Lively

promotes LOOkX

7/13

Website Instead of catalogues Online shopping Clear web-design Improves our outdated brand image

8/13

Websales

Stores; 93%

Direct sales; 7%

Old situation, global sales

9/13

Stores;

65%

Web sales;

35%

New situation with websales

Hazel sales sector

Other improvements Stop non-profitable lines Reduce the number of product lines Quit men’s grooming products New mission statement Advertising via social media

10/13

We underline women’s natural beauty, by

providing high quality and attractively priced

grooming products11/13

Presentation in brief

The company Issues Solutions

› New advertisment + line› Website› Reducing the number of lines

12/13

Thank you for your attention

13/13