Confused About Meds?

Who are Affected?

• 90M Americans• 75% of Adults

– long term illness• 60% of Asthma pt’s

– in a study

A bad thing-Why?

• Can’t understand written/oral info• can’t follow health directions• can’t get health services

How much it cost?

• $32B to $58B in 2001 alone!

How are you affected?

How to fix problem?

• Simplicity and Attraction• pictures, graphics, leaflets• Include patients in process• Ask questions• know at risk groups

– underprivileged– <HS Education– Older adults– African Americans/Hispanics