Confused About Meds?
Who are Affected?
• 90M Americans• 75% of Adults
– long term illness• 60% of Asthma pt’s
– in a study
A bad thing-Why?
• Can’t understand written/oral info• can’t follow health directions• can’t get health services
How much it cost?
• $32B to $58B in 2001 alone!
How are you affected?
How to fix problem?
• Simplicity and Attraction• pictures, graphics, leaflets• Include patients in process• Ask questions• know at risk groups
– underprivileged– <HS Education– Older adults– African Americans/Hispanics